Podcast appearances and mentions of seth godin linchpin

Allison continues her series on belonging, talking to Dr. Jay Van Bavel about social identities. How do we identify with others? What groups do feel safe with and which ones are considered threats?  These are all questions that are important to our lives, our views on the world around us and our own views about our ourselves. EPISODE HIGHLIGHTS:Social identitiesPolitical identitiesThe impact of feeling excludedAre our thoughts really autonomous?The "7 Days Adventists" experimentStereotypes: a double-edged sword GUESTS LINKS:Dr. Jay's websiteFollow Dr. Jay on TwitterALLISON'S LINKS:Visit Allison's websiteFollow Allison on InstagramCheck out Allison's blogListen to The Podcasters' Journey PodcastAllison's Favorites - And some great deals for you!

Oh Snap! It's a sexy segue into another book episode. This time it involves anti-squatting, Evian water deliveries, working for the government and why all of that mess in my life boils down to the very existence of Seth Godin's Linchpin. I got a bit carried away with the stories (why else are we here, though?!) and pull out the one bit of the book that really blew my mind, made me uncomfortable and got my candy ass to go do the work! If you're finding life a bit sludgy right now, I implore you to read this book. Right meow. If you want to see a bit of my podcast live, come say hi on Facebook: www.facebook.com/Shiggimus You can find this podcast elsewhere: Getting Shiggi With... Podcast Available at: 1. Anchor - https://anchor.fm/shiggi 2. Apple Podcasts - https://podcasts.apple.com/us/podcast/id1339490878 3. Spotify - https://open.spotify.com/show/2wkd01st2f4l3NJq9baScf And as ever, if you ever have a question find me on the social medias or email me at hishiggi@shiggi.co.uk

I’m reviewing a brilliant book by Seth Godin “Linchpin”. It has changed the way I think about marketing and success and I hope you too will appreciate an extremely powerful ideas Seth communicates. Here, I give a quick overview of 5 major lessons that define what it takes to be a linchpin. If you find it helpful (or have feedback), email me to share your thoughts. I value your opinion. Find out more at https://sergey-ross-podcast.pinecast.co

This exclusive event with bestselling author Seth Godin was originally recorded in 2010 but is still as relevant today as it was then. We were under embargo for many years until this talk was released on our Youtube channel a couple of years ago. It's my pleasure to release this to our podcast for your listening pleasure now. Enjoy!

"I don’t practice. Practice is for beginners. I rehearse".   Yuja Wang is regarded among classical music aficionados as being one of the most important artists of our generation. So wide is her appeal and influence on artists of all genres that Red Bull even sponsored her for a documentary about the art of performance. A child prodigy from the age of 6, Beijing born Yuja has risen to the top of the classical music industry to become one of the world's most famous concert pianists.    But despite her prolific talent, many people don't see past the short dresses that she chooses to wear to perform. So what is it that makes her tick? Did she deliberately construct a "brand" in order to stand out, and what advice could she give to us as performers? Let's find out...    SHOW LINKS Yuja Wang bio Yuja Wang Dresses Up Chopin (Red Bull Media House) Yuja Wang - Variations on the Turkish March (Odeonsplatz) Yuja Wang plays the Flight of the Bumble-Bee (Vol du Bourdon) "More than just a red dress". The OCR article The Art of Performance: The New Yorker Seth Godin on classical performers Yuja Wang performs in her underwear Juilliard School NYC Lola Astanova   READ The Icarus Deception by Seth Godin The Dip by Seth Godin Linchpin by Seth Godin Life's a Pitch by Stephen Bailey    

When it comes to writing new rules, many of us feel that it's entrepreneurial or bust. But what if you're not an entrepreneur? Can you still write new rules? Can you still make a difference? It's not only the CEOs that can write new rules. No matter what you're rank in your company is, you can make a difference. Learn more from Vincent Hunt about intreprenuership on this week's episode of the new rules podcast.   "Two things that it takes to be an entrepreneur: people and transaction." - @vincenthunt #newrulespodcast TWEET THIS! "Understanding the value of YOU is very important. The days of staying in a business and getting the golden watch are gone. Now, people get in, learn what they need, and move on." - @vincenthunt #newrulespodcast TWEET THIS   Seth Godin: Linchpin   Book of the Month: Strange Days Mark Sayers: Website   Adrian Crawford Facebook: Adrian Crawford Instagram: @adriancrawford5 Twitter: @adriancrawford   Billy Humphrey Facebook: Billy Humphrey Instagram: @billy_humphrey   Dena Landers Instagram: @denawarriorprincess_

Bulletproof Dental Practice Podcast Episode 29 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Dr. Chris Ramsey / Co-owner of Ritter & Ramsey Watch the full video of interview by clicking here!  Key Takeaways: Take care of your team. Your team will take care of your patients, and your patients will take care of our profits. Strive to be the best. You don’t have to be the best in the WHOLE world, but be the best in YOUR world. Success isn’t the same for everyone. Define what success means for you. Make sure you can answer the question “Why do people choose to come to your office?” Make sure you define your answer and clarify that vision with your team. Achievement is not always related to fulfilment. Chris Ramsey created a lecture program called M.A.S.T.E.R., dedicated to teaching people how to be great at what they do and do more of the dentistry they love. Mindset – The conscious, unconscious, and subconscious parts of your brain. Your brain is working like a hard drive, storing information randomly. Typical dental experiences are usually TERRIBLE. It’s uncomfortable, can be painful, and is filled with bad news. You have to make the dental experience positive – start with a positive, and end with a positive. Addressing Choice – dentists have to stop overwhelming patients with too many options. When it comes to choices, more is not better. Influence people so they feel like the decisions they make are their own. Use body language for subconscious influencing. People remember most the last thing you told them. The sequence you use in presenting options matters. Storytelling – Approach as if you’re getting ready for a TED talk. There is an art to storytelling. Craft a message map. People make decisions based on emotions. Use a voice recorder to really listen to what you say and how you say it. Dentistry is not a commodity, it’s a service. Training the Eye – Learn how to read body language. Women are innately better at reading body language than men. Strangers read each other at an accuracy of 20%. You can’t guess people’s reactions solely by first impression. Scratching the neck indicates “I don’t really agree.” Playing with hair is subconscious calming tactic. Arms crossed could mean a million things, don’t assume it’s nervousness. Look at their hand position. If fists are clenched they are defensive. See no evil, hear no evil, speak no evil; touching their mouth/face, rubbing of eyes, rubbing/touching their nose, or touching of ears indicates anxiety or covering of truth. Someone turning their torso towards you invites you into the conversation. If they turn away it’s a cue they might not want to talk to you at the moment. Don’t rely on people’s faces to tell you the truth. Read their body cues instead. Pay attention to the clues and craft your message accordingly. Look for pacifying behaviors, assess what made them nervous, alter the conversation and move it back to neutral. Once there aren’t any more pacifying behaviors, stop talking. Expectation – Why do things cost what they do? Is your product worth what you charge? It’s all psychological, it’s all about the experience. Trigger effect is something intangible that triggers you to say something is valuable. Attention to detail is important. Recognizing Persuasion – Social perception and influence is incredibly important to your business. Search out the easy & right things to do for people. Those things go far to prove your value and create customers for life. Reciprocation rule; do unexpected things for people and they will reciprocate. Why spend money trying to get new patients who you don’t know rather than spend money on patients you already have? Invest in your patients. Every person that comes through your door wants to feel a connection. You and your team should do everything you can to foster that connection. Make it about them.  References Digital Smile Design (DSD) The Dip by Seth Godin Purple Cow by Seth Godin Poke the Box by Seth Godin Linchpin by Seth Godin Blink by Malcom Gladwell TED Talks Mindset: The New Psychology of Success by Carol S. Dweck, Ph.D. Influence by Robert Cialdini How to Win Friends and Influence People by Dale Carnegie  Tweetables: I don’t think anybody listening to this podcast ever wakes up, stretches, and says “I can’t wait to be mediocre today!” – Dr. Chris Ramsey Success isn’t the same for everyone. Define what success means for you. – Dr. Chris Ramsey Take care of your team, your team will take care of your patients, and your patients will take care of our profits. – Dr. Chris Ramsey If you can’t explain it simply, you don’t understand it well enough. – Albert Einstein It’s time to start trying new things, and start failing. – Dr. Chris Ramsey Failure is just a seminar. A mistake is just a learning experience. – Dr. Craig Spodak Your practice is not stagnant, that is a myth. You’re either growing, or you’re dying. – Dr. Chris Ramsey Every person that comes through your door wants to feel a connection. – Dr. Chris Ramsey

Bulletproof Dental Practice Podcast Episode 28 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Guest: Dr. Chris Ramsey / Co-owner of Ritter & Ramsey Watch the full video of interview by clicking here!  Key Takeaways: Take care of your team. Your team will take care of your patients, and your patients will take care of our profits. Strive to be the best. You don’t have to be the best in the WHOLE world, but be the best in YOUR world. Success isn’t the same for everyone. Define what success means for you. Make sure you can answer the question “Why do people choose to come to your office?” Make sure you define your answer and clarify that vision with your team. Achievement is not always related to fulfilment. Chris Ramsey created a lecture program called M.A.S.T.E.R., dedicated to teaching people how to be great at what they do and do more of the dentistry they love. Mindset – The conscious, unconscious, and subconscious parts of your brain. Your brain is working like a hard drive, storing information randomly. Typical dental experiences are usually TERRIBLE. It’s uncomfortable, can be painful, and is filled with bad news. You have to make the dental experience positive – start with a positive, and end with a positive. Addressing Choice – dentists have to stop overwhelming patients with too many options. When it comes to choices, more is not better. Influence people so they feel like the decisions they make are their own. Use body language for subconscious influencing. People remember most the last thing you told them. The sequence you use in presenting options matters. Storytelling – Approach as if you’re getting ready for a TED talk. There is an art to storytelling. Craft a message map. People make decisions based on emotions. Use a voice recorder to really listen to what you say and how you say it. Dentistry is not a commodity, it’s a service. Training the Eye – Learn how to read body language. Women are innately better at reading body language than men. Strangers read each other at an accuracy of 20%. You can’t guess people’s reactions solely by first impression. Scratching the neck indicates “I don’t really agree.” Playing with hair is subconscious calming tactic. Arms crossed could mean a million things, don’t assume it’s nervousness. Look at their hand position. If fists are clenched they are defensive. See no evil, hear no evil, speak no evil; touching their mouth/face, rubbing of eyes, rubbing/touching their nose, or touching of ears indicates anxiety or covering of truth. Someone turning their torso towards you invites you into the conversation. If they turn away it’s a cue they might not want to talk to you at the moment. Don’t rely on people’s faces to tell you the truth. Read their body cues instead. Pay attention to the clues and craft your message accordingly. Look for pacifying behaviors, assess what made them nervous, alter the conversation and move it back to neutral. Once there aren’t any more pacifying behaviors, stop talking. Expectation – Why do things cost what they do? Is your product worth what you charge? It’s all psychological, it’s all about the experience. Trigger effect is something intangible that triggers you to say something is valuable. Attention to detail is important. Recognizing Persuasion – Social perception and influence is incredibly important to your business. Search out the easy & right things to do for people. Those things go far to prove your value and create customers for life. Reciprocation rule; do unexpected things for people and they will reciprocate. Why spend money trying to get new patients who you don’t know rather than spend money on patients you already have? Invest in your patients. Every person that comes through your door wants to feel a connection. You and your team should do everything you can to foster that connection. Make it about them.  References Digital Smile Design (DSD) The Dip by Seth Godin Purple Cow by Seth Godin Poke the Box by Seth Godin Linchpin by Seth Godin Blink by Malcom Gladwell TED Talks Mindset: The New Psychology of Success by Carol S. Dweck, Ph.D. Influence by Robert Cialdini How to Win Friends and Influence People by Dale Carnegie  Tweetables: I don’t think anybody listening to this podcast ever wakes up, stretches, and says “I can’t wait to be mediocre today!” – Dr. Chris Ramsey Success isn’t the same for everyone. Define what success means for you. – Dr. Chris Ramsey Take care of your team, your team will take care of your patients, and your patients will take care of our profits. – Dr. Chris Ramsey If you can’t explain it simply, you don’t understand it well enough. – Albert Einstein It’s time to start trying new things, and start failing. – Dr. Chris Ramsey Failure is just a seminar. A mistake is just a learning experience. – Dr. Craig Spodak Your practice is not stagnant, that is a myth. You’re either growing, or you’re dying. – Dr. Chris Ramsey Every person that comes through your door wants to feel a connection. – Dr. Chris Ramsey