Eyetrepreneur

WHAT YOU WILL LEARN ABOUT MEDICAL INSURANCE:What a copay, deductible, co-insurance and out-of-pocket maximums areExamples of how to read insurance cardsExamples of how to calculate what a patient owes at a visitAsking for payment from patientsCollecting insurance info ahead of visit tipsHOW TO BULK VERIFY INSURANCE AND AVOID PAYER WEBSITES:EHRs have really bad insurance searchability features. Even those with integrations, it's a click heavy unorganized timely process. You will learn how to verify the whole patient schedule with a few steps.IT'S ALL A LITTLE OVERWHELMING. NEED PRO HELP? HIRE SOMEONE.The Eye Help You team led by Perry can do it for you in 2 ways. Read the program document.1. Pay a 1-time setup and training fee for your team to learn how to bulk verify and interpret benefits. Best for strong offices appropriately staffed looking for more efficient ways. Starting at $1500. Pricing is determined by the complexity of your setup with EHR and how organized your office is currently. A custom workflow will be designed and documented for repeatability.2. Have a qualified insurance verification specialist login to your EHR weekly and do it for you. Just buy verification units that never expire and purchase more when needed.Watch YouTube replayJoin Facebook Groupperry@eyehelpyou.co

The hardest thing to train is vision plans. It's a foreign language. This episode guides you on how to speak to patients in simple terms, lookup benefits, interpret and price, and tips and tricks to have office efficiency.This was originally a webinar so watch the YouTube replay here for  best experience. Training resources created for this event:Optical Sales Quote SheetVSP Benefit Step-by-Step InterpretationEyeMed Step-by-Step InterpretationEyeMed Progressive and anti-reflective tier classifications Eye Help You ---email perry@eyehelpyou.co

We discuss digital, print and internal marketing to attract dry eye sufferers to our clinics. Everything from IG reel videos to paid Google AdWords and direct mail. You can't always rely on the butts in the chair to feed your dry eye business. Join the live show on Wednesdays at 8:30pm ET. Register here: https://dryeyehive.com/ YouTube replaysSponsors: Dry Eye Rescue and ZocularFocused bi-weekly topic:Clinical and business 90 mins of Q&A with peers Webcams encouraged! No slidedecks No KOL bias Education from those in the trenches

How to implement a remote receptionist. Dr Dawn Kaplan, a 2-location Costco owner, describes her experience having staffing issues and then hiring remotely. She hired Lorenta, an experienced optician from South Africa to answer calls for both of her locations. Learn why hiring through Eye Help You can alleviate many of your short staffing issues. Hiring remote doesn't have to be scary when you hire people that actually have worked in the optometric field before. View resumes of people available for hire.   

Learn how an optician in South Africa remotely helps a 4+ location office in Florida sumbit ALL their vision plan claims for exams, Rx glasses, contacts, and more.Nightly, she logs into VSP, Eyemed, etc to submit the claims and communicate back to the office if she has any questions. It frees up opticians in office to cater towards patient facing care. Remote Vision Billing Assisstanceperry@eyehelpyou.co

Perry takes the hot seat as Helen Whitaker interviews him about his definition of success, freedom, and business growth. You'll get to hear a more candid side of Perry of his past and current eyecare career from unhappiness to debt to traveling happiness. Interested in mobile optical? Checkout Secure Vision's curriculum Learn about vision plan remote billing assistance 

The general public/patients join us this time on Dry Eye Hive from around the world.Listen to patient cases and hear their dry eye journey. We give actionable feedback to patients and guide them towards wellness.Dry Eye Hive is a  live dry eye show where "dry eye docs talk shop." Come to engage in a casual townhall style talk show every other Tuesday at 8:30pm ET. Learn from doctors in the trenches making it happen in their offices. Sponsors: Dry Eye RescueZocularEye Help You

David Salk, the owner of Blue Logic Lenses and e-clips, walks us through the science and technical parts of blue light as an optician with 50+ years of experience. Blue light lenses have been around a decade now. It started with Crizal Prevencia and now everyone has a coating, lens material, tint, etc.Many internet retailers are completely dedicated to selling blue light like Felix Gray with a healthy business. Schedule medical insurance verficiation consult with Eye Help You remote staffing service 

Opticians can make or break a private practices dispensary. Smart, happy and business minded opticians create profitability. Navindi, an optician in the DC area, shares how she stays disciplined and works with her colleagues in office to create the ideal optical environment for her team and patients.Highlights:Performance reviewsDelegationReduction of errorsProfitabilityPeer-to-peer coachingJoin our FB groupGet info about Routine Vision Billing Assistance  

We talk about "Eyesthetics" with guest appearances from Drs. Kerry Salsberg, Jordan Friedman, Michelle Baron.  Dry Eye Hive is a  live dry eye show where "dry eye docs talk shop." Come to engage in a casual townhall style talk show every other Tuesday at 8:30pm ET. Learn from doctors in the trenches making it happen in their offices. Sponsors: Dry Eye RescueZocularEye Help You 

Episode 1 of 6 of Dry Eye Hive, the talk show for dry eye docs airing live bi-weekly Tuesdays at 8:30pm ET. It's straight Q&A with doctors in the trenches. None of the KOL stuff. It's free of sponsor pitches, regulation, and is downright informational with no slidedecks.Signup here: https://dryeyehive.com/Here's what you can expect:Focused bi-weekly topicClinical and business10-min opening monologue90 mins of Q&A with peersWebcams encouraged!No slidedecksNo KOL biasEducation from those in the trenchesSupport our sponsors: Zocular and Dry Eye Rescue and Eye Help You

Imagine what can happen when dry eye docs all huddle on a Zoom call and just talk shop. That's what we're doing on Nov. 1 at 8:30 PM and continuing over a 6-week period bi-weekly.No big agenda; talk about what's going on in your practice clincally and the business side to keep patients returning and referring others.Come video ready. There's no big presentation, just conversation and mentorship Q&A style.Register for Dry Eye Hive

Helen Whitaker of Secure Vision Mobile Optical Academy shares how she went from working at Costco in Canada as an optician to builing a thriving mobile business. Now, she teaches opticians how THEY CAN DO IT!  Benefits of mobile optical? Low startup costs Minimal inventory  No rent Work when you want Every appointment is a guaranteed sale Opportunity for 6-figure income with hard work  Checkout the online course how to get started with your mobile optical.Join Eyetrepreneur FB groupRemote staffing for your office

Frame reppin' is not a luxurious job. It's hard work. Some reps make 6-figures and others just have a day job with modest income.Topics:how they produce incomebeing an employee vs 1099 workerexchange policiesdownside of travelingyears to build a territoryhow to break into the biznightmaresEye Help You remote staffingFacebook groupPractice management newsletter 

Nothing is worse than frame inventory out off control. Lost dollars, pressure from boss to sell, backroom stacked. Discussion of best strategies for purchasing, stocking, re-stocking, doing inventory, and sell through.Join Optical Obsessed LIVELearn about remote staffing through Eye Help You  

There's other ways beyond private equity and doctor-to-doctor sales to harvest a business you have grown.Amplify EyeCare is revolutionizing eyecare by purchasing practices and developing a nationwide network of medical & specialty eyecare practices, amplified with investments in training, management, marketing, & technology.Eye Help You remote staffing serviceSignup for Eyetrepreneur newsletter

Perry mystery shop calls 10+ offices.How's the front desk at your office? Are they answering optical questions appropriately to drive sales and traffic? Or, do they say "I don't know" or wrong unenthusiastic answers?On the calls, he ask questions like:Can I get my PD?Do you carry frames for big watermelon heads?What's the cost of a progressive?Do you carry XYZ brand?What's the price of an eye exam?How fast can I get my glasses made?What do you do for myopia control?Optical Obsessed LIVE - Sign Up - Every Wednesday at 8pm ETEye Help You - Remote Staffing  

Perry chats with Edwards Marques, CEO of Vision Science Labs.The online platform was designed to enable all eyecare professionals to provide Vision Therapy for treating minor to severe binocular vision conditions. The digital tools allow clinicians to assign as lists of activities for home and in-office treatment while managing, monitoring, and reporting patient progress. Vision Science LabsJoin every Wednesday at 8pm ET for optical education on Optical Obsessed LIVE stream.Learn about Eye Help You, Perry's remote staffing business. 

Fallon walked into what she  feels is a storm waiting to strike with no proper training, no one to push the office to succeed. She is determined to navigate this on her own and wants to better herself in every way.Main issues described in Fallon's words: I would like to learn how to properly prioritize every patient is one coming into our office and avoid the constant missed or same day canceled slots that I feel could be avoided.I want everyone being checked in consistently and properly billed.How to manage my time on non dr days. How to train Kirsten on knowing how to properly verify insurance and light billing and any other way to become a powerful duo that can function without error. Schedule office hours with Perry

Dealing with refunds and unhappy patientsWhen you forget lens-add ons; how to handleNot overselling Sticker shock, how to addressChoosing tintsAttend the show live every Wednesday at 8PM ET. Register here.View YouTube recordings with video.Link to pricing guide for frame tags

Launched in 2000, 39DollarGlasses.com was developed by Dr. Marc Weinstein and Dr. Lee Marlow who wanted to create an inexpensive method for people to acquire high-quality, finished prescription eyeglasses. Sleeping glasses mentionedEye Help You (remote staffing)

This is episode # 1 of a weekly live talk show video series called Optical Obsessed LIVE. All of these episodes are optical focused on business, technical skills, product sourcing, customer service, and other hacks. In this episode: -Dealing with the typical insurance shopper-Getting men into colorful frames-Learn to not be afraid to close a sale-Greet outside Rxs immediately or risk losing the sale-Fixing nosepad irritation Attend the show live every Wednesday at 8PM ET. Register here. 

Where are the bottlenecks in your optometry practice? How do you uncork them?Perry is a guest on The Optometry Money Podcast.Perry Brill talks about this and much more. Perry has several years of experience managing the operations of a successful private optometry practice, to go along with years of experience and great insights on eye care technology and marketing. Perry dives into practice operations and bottlenecks, what the future holds for eye care technology and marketing, and what areas practice owners can consider outsourcing.Check out www.optometrywealth.com to get to know more about Evon, his financial planning firm Optometry Wealth Advisors, and how he helps ODs nationwide master their cash flow, build their net worth, and plan purposefully around their money and their practices.Resources Mentioned in the Show:Eye Help You - Virtual Staffing for Eye CareTangoScribe HowLoomThumbtack

WALDO contacts is a UK-based company that has entered the USA market. They are known for their Direct-to-Consumer model but are making strides to become engrained with optometrists with a revenue-sharing platform. Whether the patient buys online, or in-office the doctor gets credit for the sale. Buying from the big-4 contact lens companies is one form of purchasing and we as a profession should be open to exploring others.www.hiwaldo.comGot feedback? Email perry@eyetrepreneur.com

Scott Jens shares his journey from student, optometrist, and finally a technology founder of RevolutionEHR. How technology aids in better life satisfactionWhy rapid technology adoption is more key than ever for private practice to stand out against private equity, online, etc.Why collaboration amongst vendors is keyHow a curious ECP can explore technology ventures----a few guiding steps ---many have ideas but need to help with the executionMarketing for B2B companies is more important than gorilla salesCheck out Scott's podcast, Sandbox Stories.Contact Perry at perry@eyetrepreneur.com  

Managing employees can be a pain. The payroll, the compliance, hiring, firing, and all the crazy benefit packages we must offer to stay competitive in private practice. Not to mention, everyone wants health insurance but costs are outrageous for non-corporate employers.You'll learn how to save money and time on human resources in your office and be less reliant on yourself or an office manager to keep everything running: payroll, health insurance, professional insurance, unemployment, IRA, 401K, workers comp, background checks and everything else.https://eyedealsolutions.com/john@eyedealsolutions.com   

Every business allows customers to pre-shop online except optometry. We tend to hide our merchandise  in our offices/stores rather than use our websites to allow patients to see our real-time inventory. Optify is the company that allows your patients to select frames before coming into your office. This gets them excited to buy and saves your staff 15 minutes per patient.Watch your capture rate increase when your patients can pre-shop online even weeks before an exam.Email jenn@optifyonline.comGet 15-min Optify demoLearn about Opti-Xpres online forms

See To Learn was developed by the Eye Care Council as a preventive program to help make sure every child's early education is unaffected by vision problems. Through See To Learn, parents can schedule a FREE vision assessment for their 3-year-old child in a participating optometrist's office.seetolearn.comSchedule Opti-Xpres DemoJoin our FB Group

Ideas 41-50 on improving your practice with actions now.Be adamant about collecting patient emails.Utilize MailChimp or other email apps to do monthly mail blasts. Put your credit cards on autopay Don't offer half down payment on eyewear initially. Avoid staff overtime abuse. Overtime is okay if there's a reason for it, but not just to milk the clock.Throw away those crusty old magazines nobody readsKeep your pharmaceutical samples stocked. Don't waste money on branded company pens. Clean the nasty forehead grease and makeup offInvite your friends to this group for more tips!Text 913-349-5436 if you want expanded knowledge on any topic

Interview of Perry by Dr. Maria Sampalis of Corporate Optometry Facebook group.Many young ODs start in corporate optometry and learn so much, some will continue to grow within a sublease opportunity while others use it as a starting point to open a private practice. Listen in to learn how to start a successful optical, how to purchase frames and make lens selections in your practice to maximize profits without seeing so many patients per day!Get Opti-Xpres online formsText Perry at 913-349-5436 for anything eyecare. 

Optometrist Wade Weisz, former private practice owner, started For Eyes Bookkeeping to help optometrists relieve themselves of the dreaded task. Learn why outsourcing can be cheaper, get a better ROI,  and set up your business of for success with clean financial reporting. It's time to stop relying on an overworked staff member, an ill-trained part-timer, an expensive full-time employee, or, worst of all — yourself — for these important duties. Your resources are better spent seeing patients, growing your practice, and making the right business decisions. Contact wade@foreyesbookkeeping.comLearn about Opti-Xpres online formsJoin the Eyetrepreneur Facebook Group   

Dr. Brill leased his 1st office space in 1983. He eventually expanded the footprint and then started building his real-estate dream in 2003.When a professional practice is combined with earning income from tenants, long-term wealth can be built. Learn how he went through the decision-making process to build a building, how he got a loan, the troubles he encountered with bad tenants, and other risky decisions.PracticePal: Relieve Vision Plan ProblemsOpti-Xpres: Online forms custom for YOUGet our email newsletter! 

Interview with Dr. Maria Sampalis who's an influential corporate optometry leader. She famously created the Corporate Optometry Facebook group to give these docs and staff members a voice.  Given the choice of commercial or private, all things the same with salary and everything else, why should any OD choose corporate?Do corporate docs feel this is another form of private practice?Does practicing in a corporate setting change the morals of the optometrists in terms of how they provide care (customer vs patient)?Can someone who has worked in a commercial setting for 10 years make the transition from a transactional practice to a relationship practice?What's the percentage of women vs men and part-time vs. full-time?Is there a hierarchy of commercial practice brands from a patient perspective and a doctor's perspective?How does commercial practice dovetail into private equity practices?My newsletterPracticePal: Simply Vision PlansFacebook Group of Eyetrepreneur Media 

Ideas 31-40 actionable items to improve your practice today:Clean the outside windows to your office. It's a direct reflection of cleanliness. Hire someone; your time is more valuable in the lane.Employ a shredding service for PHI documents. They come monthly for a reasonable fee.Utilize an app like Dext to take pics of business receipts for purchases to store for tax purposes, audits, good bookkeeping, etc. It reads the text and categorizes purchases.Utilize a service like Compliancy Group for HIPAA compliance. I know, feels like a waste of money for this shit, but HIPAA has nothing to do with actual education IMO, it's all about documentation and having record keeping of training so when a breach occurs, you said you did your best to protect data.Your ripped and torn exam room chairs can be reupholstered rather than replacing cushions and armrests.Keep a log of all outbound tracking numbers associated with patient names to labs for shipping. It's just a matter of time before you wish you had the info for a lost job.Hire a Spanish speaker when you can. They come in clutch!!!Want to surprise a staff member with a reward? Amazon prime them something they would use like a bath bomb or dog bone for their furry beast.Update your Google My Business photos. It's the first impression when people search "optometry/optical practice near me"Invite your friends to this group, please and thank you. Join Facebook GroupLearn about PracticePal insurance softwareBookkeeping episode 

Ideas 21-30 actionable items to improve your practice today:Dust your dusty optical shelves and rods. Patients notice.Don't bank on your old ass OCT or other equipment to last forever. Replace before you are in deep shit.Time your computers to timeout and lock. It's a privacy hazard leaving computers open to the public.Does your lab suck and frustrate you? Switch, don't be lazy. They likely won't even notice if they are shitty.Comanage your multifocal cataract referrals. The dollars add up.Comanage your LASIK referrals...many pay $800+Help staff or co-workers get their 1st credit card if they don't have one. Building credit is important.An easy way to reward someone for good work performance is to allow one to go home early and get paid full hours.Keep an eye out for staff that discount glasses without permission.Invite your friends to this group!!! This knowledge ain't found in a book, school, conference, or other groups...promise baby.Join Facebook GroupTwelve84 Wholesale Subscription Eyewear

Learn how a monthly payment of $179 can get you access to 80 quality frames in your office and complete Rx pairs easily made. Eyewear package pricing creates affordability and pricing transparency in your office. Not everybody cares to spend $300 - $800 and be confused by add-on pricing.Optical-X has developed a wholesale subscription eyewear program where you have ZERO inventory  costs. This allows you to maintain office cash flow and provide patients with competitive pricing for private-pay patients, those tempted to shop online or hit up your nearest chain eyecare retailer.info@optical-x.comGet online patient formsJoin our Facebook Group for more inspiration and education

Ideas 11-20, actionable items to improve your practice today. Perry's off-the-cuff recommendations. Update your outside building signage. LED sign makes the difference. Old signs = old crappy businessFire your complaining staff member...they suck the energy out of everyone.Consult ABB Contact Lens Monitor publication to determine if your CL prices are too low.Clean your carpet at least bi-annually! Hire a pro.Outsource your insurance billing....for $40,000+ dollars a company can do it better and cheaper.Consider selling to private equity if your practice is $850,000 + in gross charges...don't be stupid, at least check the value before saying NO.Don't let a frame rep stuff you with frames. Be in control. You determine when they get an appointment and not based on the schedule they want.If you are a staff member and something bothers you, speak up. Nobody can read your mind, everybody just observes you are acting weird/pissed off.Iron your clothes, looks matter in sales.Invite your friends to this group so they can read the next 80 ideas I'll be delivering.Example of great signageContact lens price monitoring tool (must be a subscriber of platform)Make money on vision plans E-book sponsored by PracticePal.io  

10 actionable items to improve your practice today. Perry's off-the-cuff recommendations. Clear the clutter off the front desk (looks matter)Consider charging $25 for frame/lens warranties to cover staff labor and shipping. 100 warranties a year could be $2500 in recovered revenue.Drink more water. We're all dehydrated.Assess if your EHR data is backed up to 2 different off-site locations.Drop your lowest paying medical plan if your schedule is fullGet all opticians business cards and work emailsLearn how to use a scribe in the exam roomBring in a frame line that's $100 more expensive than your most expensive line. Don't prejudge your patients.Buy a picnic table and eat outside at lunch. The sun does wonders for attitude.Invite your friends to this group, please.How to ScribeExpensive frame lines to considerEmail me at perry@eyetrepreneur.com for additional questions pertaining to these tips. 

There's lots of funky eyewear in the market. SpiltMilk is a new NYC brand that brings humor and laughter to eyewear design. Hear the story from start to finish of how the brand was created. Eyewear is very serious and this company just makes you laugh.Co-founder Judge Khanna gives you all the secrets about how he budded into the competitive market and why you should consider selling this indie line.Contact SpiltMilk EyewearGet FREE Vernon Gantry FrameOpti-Xpres Digital Solutions

Vernon Gantry  was created 5 years ago by NYC doctors Scott Tisdale and Pauline Leong, both of who co-own a private practice together in Long Island City. Warby Parker infiltrated the NYC market hard at one time and they went on a mission to create a safety net around their optical sales.Learn about $19 wholesale frames you can sell in your office for 5-10x markup and why wholesale brands may be ripping you off.By eliminating the sales reps, licensing fees and advertising costs that are often employed by traditional eyewear companies, they are able to manufacture and distribute high-quality frames at a fraction of the cost to independent doctors and opticals only. Request FREE Vernon Gantry frameOpen Vernon Gantry Account Now!Get in touch with Opti-Xpres 

We've heard the hype about smart eyewear for a long time, but the products are READY!  We talk with Harrison Gross, the CEO of Lucyd Eyewear about an audio glasses product this is Rx-able and also available for wholesale at ECP offices.The e-glasses enable wearers to seamlessly play music, take phone calls and chat with their phone's assistant while keeping their ears free and clear; a true co-connected experience via strategic open-ear technology.Buy Lucyd Eyewear wholesale here!Get FREE Vernon Gantry frameGet online forms for your office

Optometrists generate 6 figures of income. What's more important than a salary is how you put that money to work to generate more personal or business wealth. Dr. Aaron Neufeld co-founded a Facebook group called ODsonFinance to teach, mentor, and open up financial conversations with other optometrists. Learn the basics of investing in the stock market, what is cryptocurrency, and how to plan for financial freedom now and in the future. Inquire about online formsGet FREE Vernon Gantry frame

Having accurate and up-to-date bookkeeping is peace of mind! But, do you have time for it, and can you understand the data? Is your profit and loss statement always current and bills paid on time?We talk to a professional and certified bookkeeper about why eyecare private practices should ditch the in-house bookkeeper and opt for a pro.  Your resources are better spent seeing patients, growing your practice, and making the right business decisions.Talk to a bookkeeper now!Get your FREE Vernon Gantry frame.

Filing out-of-network health insurance claims should not be so hard for patients, right? But it is.Using a mobile phone app called Reimbursify, you can help your patients get quick and easy OON reimbursements. Save time, money and the administrative hassle of helping your patients file their claims and give them the confidence that they will get the correct reimbursements for your office visits.Vatsal Thakkar, MD developed the idea for the app as he saw many OON patients in his private practice in NYC. Patients wanted to see him but found the paperwork process to submit claims confusing.  Get your FREE Vernon Gantry FrameLearn about Opti-Xpres online forms  

You probably feel like a task rabbit many times just checking off the to-do list and never really getting to the meat of your projects and workweek.  Small business owners (and big) many times have trouble delegating. We feel we are the person for the job and can get it done quicker and better. However, it's important we learn how to outsource small things in life.You will learn how to hire a "virtual assistant" who you can teach to do almost any task that involves a computer and a phone.  We're talking with the CEO of Unbottleneck who's whole business is about removing bottlenecks in businesses. Get time back in your life to focus and let someone else handle the grunt work. Contact David Kent to get outsourcing help Register for American eyewear webinar

Did you know there's a Facebook group called Dry Eye Syndrome Support Community with over 14,000 members from across the world that advise patients on diagnosis, treatment, and mental support?Dr. Brill is religious in this community about participating and providing his professional medical advice. Many of these patients do not have access to quality dry eye care and are faced with self-diagnose and treat themselves. Dr. Brill shares his philosophy and approach to advanced dry eye care.Dr. Travis Zigler along Dr. Jenna Zigler run this community and work hard to spread awareness of proper treatments. This episode covers:No one person is the same. Until the right questions are asked, it’s hard to know exactly why you have dry eye. Have you had LASIK? Have you taken Accutane? Do you live in a dry environment? Do you drink too much caffeine? Is your diet horrible? Do you have an autoimmune condition? Are you going through menopause?Everything works well on the correct candidate.Make Insurance Verification and Pricing on Products Easy w/ This AppGet Better Lab Pricing!  

USA made frames! There are a few companies doing this already, but Eyenavision in Pittsburgh, PA just launched their factory. Joe Zewe, the CEO, tells you how to buy their new brand of frames called Northpoint and soon build your own USA-made frame line for your office in small easy-to-buy quantities.Joe goes through the whole story of coming up with the concept and also putting it into execution.You will also hear about Chemistrie Clips, which are magnetic sun and reader clips custom made for frames. You will learn how they were invented and what it can do to boost your practice sales. Lastly, here about Chemistrie Clips new lenses for colorblindness. Get info about USA frames or Lens TechnologyGet better lab pricing info  

What's the easiest way to make more money in optical? NO, it's not to increase the volume of eyewear sold. That's going to take a skilled sales-based optician. It's much easier to source OVERSTOCK eyewear and instead of the usual 3x markup, you can achieve 6x or more. The reason Warby Parker, Vision Works, Stanton, and Costco are powerhouses,  is because they have low costs of goods because they buy in bulk. Small optical locations like ours  can't buy 50,000 pairs of frames at once.This is why you need a source for affordable high-quality independent overstock eyewear and Perry's Eyewear Garden has you covered. We don't sell crappy name-brand stuff. Our e-commerce store of eyewear is breaking industry trends. Signup for May 6th WebinarJoin our text message club for weekly eyewear deals

We have been brained when a frame rep visits our offices, we are forced to return the "old" eyewear that will be discontinued. The rep comes in quarterly and writes us an RA form and we ship the discontinued frames back for credit.This act of returns is really really bad for everybody!  Eyewear has to be priced higher by frame manufacturers so they can give you the ability to do returns.Discontinued frames are NOT BAD. That's all in your head. Learn how to NOT return frames and create profits in your office and get negotiating power. Want more ideas? Join our text message community here for weekly doses to your phone.   

Mark Graham, CEO of Your Brand Eyewear, has built a company around the seamless creation of eyewear brands for the independent ECP office. They allow low-quantity orders of frames, logo creation, easy color selection, and more straight to your office door within about 27 days. It's really hard to make optical profits today selling brand names and relying on lousy 3x margins. Many opticals are opting to create their own brand via private label frame companies.Resources:https://yourbrandeyewear.com/Click To Join Perry's Eyewear Garden Text Message Buying ClubGet Better Lab Pricing 

Video content rules the internet. However, most eyecare businesses, both clinics and wholesalers, rarely put out any video.  Being a video content creator in your professional business does not mean you have to do silly TikTok dances or be a good editor, you just need to spend some time actually doing it.Dr. Joey Allen, host of the Doctor Eye Health channel on YouTube has over 340,000 subscribers where the public goes to for really good and entertaining education. You will learn:Using YouTube to grow your clinic or businessUsing video to advertise your clinic on the webUsing video to help with pt education and selling your goods and servicesThe tools you need to record and edit videoView Perry's Eyewear Garden E-Commerce PageGet Better Lab Pricing Now!View Dr. Allens YouTube Channel