This podcast will give you a boots on the ground look at "wants based" industries. Guest speakers will be actual dealers that distinguish themselves, industry insiders, OEM executives, and retail experts. This podcast is intended for those that work their fingers to the bone selling equipment that e…
The Garagecast - All Things Retail podcast is an exceptional mix of best practices in the Powersports, cycling, and boating industries, providing a fun listening experience. These guys have managed to pull in the CEO of Polaris into their podcast, which speaks volumes about their ability to connect with industry leaders. The fact that they offer free content shows their genuine desire to help the industry for unselfish reasons, and they truly do a great job in doing so. Overall, nice work, gang!
One of the best aspects of this podcast is that it offers valuable content on dealer best practices that are hard to find elsewhere. With 30 years of automotive and powersports sales and marketing experience, I can confidently say that this podcast does an excellent job of exploring emerging trends and discussing opportunities and challenges in the industry. The hosts, Sam and Tony, are industry experts who breakdown successful dealership processes and offer insights that any dealership can benefit from. Their fresh content gets you thinking about how much these retail industries have changed in the last decade.
While it's challenging to pinpoint any significant drawbacks to this podcast, one aspect that could be improved upon is the frequency of new episodes. As a listener eager for more valuable insights from Sam and Tony, I would love to see more regular releases. However, given the high quality of each episode, it's understandable that producing new content takes time.
In conclusion, The Garagecast - All Things Retail podcast is worth every minute of your listen. Sam and Tony provide actionable content and powerful insights gained through working with top-tier dealerships in multiple industries. Their focus on helping dealers succeed is genuine and practical. This podcast offers real discussions and solutions on how to sell more while retaining customers. Whether you're in powersports or another retail industry, this podcast provides valuable information that will elevate your career and business. Great job team!
In this episode of GarageCast, Tony Gonzalez, Sam Dantzler, and Jordan Schoolmeester break down what separates the top 10% of dealerships from the rest. From industry insights and 20 club trends to the real numbers behind profit-per-vehicle, absorption rates, and payroll control—this episode reveals how elite dealers outperform the average. If you're ready to move beyond benchmarks and chase true profitability, this one's for you.
In this episode of GarageCast, we shine a light on the overlooked opportunity of Dealer Assist—a smart way to turn private party sales into dealership wins. Tony and Sam break down how helping buyers and sellers with financing, inspections, and title transfers can bring new customers through your doors and boost profitability. We also share fresh industry insights, from Harley dealer optimism to the steady marine market. If you're ready to turn driveway deals into long-term relationships, this one's for you.
In this episode of GarageCast, FJ Frazier, COO of Gage Marine, returns to share how employee appreciation isn't just a feel-good gesture—it's a strategic pillar of their explosive growth. From heartfelt celebrations to culture-driven leadership, FJ unpacks what it takes to build loyalty, community, and success in a growing company. Whether you're running a team or building one, this episode is packed with takeaways on creating a workplace where people truly want to stay.
In this episode, we talk with Steve Scholler of Cedar Creek Motorsports about his journey from small-town repair shop to multi-store dealer success. Steve shares sharp insights on surviving economic uncertainty, managing lean operations, and leading with accountability. We also dig into snowmobile inventory woes, dealer-manufacturer dynamics, and why transactional data is the ultimate performance tool. A must-listen for anyone in the powersports or marine world.
Harley-Davidson in Crisis? In this episode of GarageCast, we unpack the growing tension between Harley-Davidson's board and CEO Jochen Zeitz. With Q1 numbers showing a -1.4% average dealer net profit and rising inventory losses, the stakes are high. We break down what's behind the turmoil, how H Partners is shaking things up, and why the relationship between dealers and the Motor Company needs a reset. With the May 14 shareholder meeting on the horizon, now's the time to tune in.
This week, we sit down with Scott Bumpus — musician, historian, and operator of Bumpus Harley-Davidson in Tennessee. Scott shares his incredible family story, from railroads to roaring engines, and the emotional bond that defines the Harley experience. We dive into dealership beginnings, brand evolution, the impact of the 2008 crash, lessons from COVID-19, and why Harley's future leadership matters. Plus, hear about Scott's favorite ride — a 1990 Lowrider Custom. It is a must-listen for anyone who loves Harley-Davidson and the culture that fuels it.
Mike Murray and Jim Woodruff from NPA are back with a sharp, no-fluff update on the power sports market. We tackle everything from tariffs and the threat of recession to pre-owned inventory trends, consumer financing, and what Harley-Davidson's leadership shakeup could mean for dealers.Tune in for real insights, straight talk, and strategies to stay ahead in today's shifting landscape.
On this episode of GarageCast, we discuss absorption and why it's the key to recession-proofing your dealership. From boosting parts and service sales to building a true profit engine, we share real strategies to maximize revenue and create loyal customers in every department. Grab your coffee, and let's dive in!
In this episode of GarageCast, we chat with Hans Roelants, General Manager of International Retail for Sea Ray and Boston Whaler, who shares insights on navigating the international boating market. Hans highlights the significance of the Dusseldorf Boat Show, known for its global reach and lead generation potential, and discusses the challenges and opportunities in diverse European markets. He also offers practical advice for dealers on adapting to economic uncertainties and driving customer engagement.
This episode unpacks our February 2025 customer survey, with 111 dealers spilling the tea on inventory woes, flooring costs, and OEM relationships. Discover why proactive management and sharp negotiation skills are the keys to thriving in this tricky market. Tune in for insights, tips, and a peek at what's driving dealerships forward—don't miss it!
In this episode of GarageCast, we chat with Bob Pappajohn, a marine dealership owner from Vancouver, about his family's legacy in the boat business and the challenges he's faced navigating tariffs, luxury taxes, and economic shifts. Bob shares invaluable insights on how the marine industry adapts to changing market conditions, the ripple effects of tariffs, and the importance of innovation and resilience. Whether you're in the marine industry or just curious about the broader impact of tariffs, this episode offers a unique perspective you won't want to miss!
In this episode of GarageCast, we welcome back Nate Sanel, founder of National Powersports Distributors and CEO of Bank My Bike. After a year and a half, Nate returns with a bold new direction—one that defies industry norms and puts the focus back on what he does best: selling pre-owned motorcycles.Nate shares the highs and lows of his journey, from leveraging technology to enhance the buying experience to the challenges of working with OEMs. He pulls no punches as he reveals why he walked away from new bike partnerships, the struggles of inventory management, and the pressures of manufacturer demands. If you're in the powersports business—or just love a great story of reinvention—this episode is a must-listen!
In this episode of GarageCast, Chad Lyon, Managing Director at Wells Fargo, shares his insights from 32 years in inventory finance. We tackle the challenges of data accuracy in the marine vs. power sports industries, the lasting impact of COVID-19 on market forecasts, and how inflation and interest rates continue to shape consumer behavior. Chad also breaks down dealership consolidation trends and offers a candid outlook for 2025. If you're in the marine or power sports space, this episode is packed with must-know financial and market insights!
In this episode of Garage Cast, we break down the vital role of training as the industry gears up for peak season. From the evolution of Regional Sales Training (RSTs) to the challenges dealers face in staying proactive, we share insights, success stories, and strategies for building a strong training foundation. With expert takes from Sam, Tony, and Schooley you'll learn why understanding sales psychology and structured training programs can make all the difference. Don't wait—start preparing your team today!
Live from AIM Expo in Las Vegas, we sit down with legendary auctioneer Steve Holt, whose family has been making auction history since 1976. Steve takes us behind the scenes of the high-energy world of auctioneering, from working with top manufacturers like BRP and Yamaha to hosting benefit auctions for Road to Recovery and the Malcolm Smith Foundation. Plus, don't miss his electrifying live auction demo—guaranteed to leave you wanting more! Tune in now and experience the fast-paced world of power sports auctions like never before.
This time, we ride into the heart of the legendary Sturgis Motorcycle Rally with Damon Woodruff, president of the Buffalo Chip Inn in Sturgis, South Dakota. Born under the main stage during a ZZ Top concert, Damon shares firsthand stories of how this small town swells from 6,000 to nearly 750,000 riders, thrill-seekers, and music lovers. From jaw-dropping concerts featuring Kid Rock, Jason Aldean, and Ozzy Osbourne to adrenaline-fueled stunt shows and veteran tributes, Damon takes us behind the scenes of what it takes to run one of the rally's hottest spots. We hear about the wildest performances, the evolving biker culture, and even a memorable Steven Tyler incident. Whether you're a hardcore rider or just love a great story, this episode captures the essence of America's biggest motorcycle festival—packed with history, music, and the unmistakable spirit of Sturgis
In this episode of Garage Cast, we're buzzing from the energy of this year's AIM Expo! We chat with Cinnamon Kearns, the mastermind behind the show, about the record-breaking turnout—35% more exhibitors, 40% more attendees, and a completely sold-out show floor.We also dig into the future of industry education, the push for more big-name manufacturers like BRP, Harley-Davidson, and Ducati to join, and what's in store for AIM Expo 2026 in Anaheim, right before A1 Supercross.Tune in for insider insights and excitement—see you at AIM Expo 2026!
In this episode of Garage Cast, we catch up with Terry Lynn from Troy Lee Designs at the A.I.M. Expo in Las Vegas. From wrenching on aircraft engines in the Marine Corps to shaping the future of motorcycle racing and gear, Terry's story is pure adrenaline. We talk about her career shift from the military to the motorcycle industry, her time at Icon, Triumph, and KTM, and what it was like navigating the power sports world during COVID. She also gives us an inside look at TLD's bold vision—expanding globally, innovating gear, and partnering with Ducati for the Supercross season.
Join us on Garage Cast as we dive into the electric energy of Expo 2025 with Mike Murray and Jim Woodruff from NPA. From record-breaking dealer attendance to game-changing industry shifts, we break down the key market trends. Hear about Mike's bold expansion moves, Jim's sharp economic insights, and how dealers can stay ahead—especially in the booming pre-owned space. Whether navigating rising prices or looking to boost trade-ins, this episode is packed with strategies you can't afford to miss.
Chris McGee, CEO of Moto Morini, discusses the brand's legacy, expansion into North America, and commitment to Italian design and craftsmanship. Founded in 1937, Moto Morini is now increasing accessibility with high-quality, affordable motorcycles. The brand prioritizes strong dealer partnerships with Milan-based design and Chinese manufacturing for sustainable growth. McGee, whose family has deep roots in the motorcycle industry, shares insights on the cultural appeal of motorcycles and the importance of offering diverse models to meet regional needs.
In this episode, we catch up with Dave McMahon at the AIM Expo, where the energy is electric, and the power sports industry is in full swing. Dave, a well-known industry leader with experience as an editor, content director, and even on the manufacturing side, now serves as the Executive Director of the National Power Sports Dealer Association (NPDA).He shares why being at the Expo in person is a game-changer, the NPDA's mission to support dealers through membership growth, education, and advocacy, and how they're working to amplify dealer voices at the Congressional level. With around 370 rooftops already on board—spanning metric and Harley dealerships—Dave breaks down the benefits of joining and the challenges of increasing dealer participation.
Live from AIM Expo in Las Vegas, We finally got the chance to sit down with Alexander Smith from Malcolm Smith Motorsports—an interview years in the making! We talked about his mission at AIM Expo, including an auction honoring his legendary father, Malcolm Smith. Alexander shared how his dad's hands-on approach shaped his values, the evolution of their family dealership, and what's ahead for the power sports industry in 2025. Tune in for a great conversation on legacy, business, and the future of the industry!
KTM's future is one of the biggest stories in power sports right now, and we get the inside scoop straight from John Hinz, CEO of KTM North America. Live from AIM Expo 2025, we dive into KTM's restructuring, the MV Agusta sale, dealer strategies, and inventory shifts—plus their ongoing commitment to racing. Don't miss this candid conversation on where KTM is headed next!
In this episode of GarageCast, Sam and Tony dive into the power sports industry's current challenges and opportunities as we gear up for spring sales. With the AIM Expo happening now, we will break down key dealer conversations on allocation, profitability, and finance strategies.We're joined by industry pros Tyler and Justin, who bring insights from their journey from auto sales to Harley-Davidson. We discuss dealership operations, KPIs, and the evolving role of the Assistant Sales Manager (ASM). Tyler and Justin share their take on market trends, the importance of transactional data, and why slowing down the sales process can boost customer satisfaction.Justin also reveals how he transformed his dealership's transaction efficiency, while Tyler challenges conventional finance strategies. Plus, we explore the balance of new vs. used bike sales and why used inventory is key for engagement.Packed with real-world strategies and expert advice, this episode is a must-listen for dealers looking to sharpen their operations and drive success!
In this episode of GarageCast, we chat with Greg Mackey, owner of Cycles of Jacksonville and Interstate Cycles. Greg shares his journey in the power sports industry, starting in his family dealership and navigating the ups and downs of a changing market. We dive into the lessons learned from the 2008 downturn, the benefits of focusing on existing stores before expanding, and how shifting to a cash dealer model helped Greg maintain stability. He also talks about the challenges between dealers and OEMs and why collaboration is key to growth. Greg highlights the unique strategies behind his two stores, the exciting potential in the UTV and pre-owned sport bike markets, and his vision for the future of power sports. Whether you're a dealer or just curious about the industry, this episode is packed with practical insights and inspiration. Tune in!
In this episode of GarageCast, we explore the evolving relationships between marine dealers and manufacturers with Jeff Strong of Strong's Marine and Matt Gruhn, president of the Marine Retailers Association of America. We discuss the importance of honesty and transparency, likened to a strong partnership, and dive into a new scorecard program designed to enhance collaboration, improve customer experiences, and reduce attrition among first-time boat buyers. Despite initial pushback, the scorecards foster accountability and focus on key metrics like dealer agreements, market territories, and service quality. Tune in for insights on driving industry success through partnership and innovation.
In this episode of Garagecast, we're back and kicking off our sixth year with episode 259! After a refreshing break, we dive into the theme of the "status quo" and how it shapes your dealerships. From the little details, like keeping bathrooms clean, to big-picture strategies like managing inventory and training staff, we explore ways to level up for 2025. #garagecast #tonygonzalez #samdantzler #powersportsdealer #marinedealer
Final episode
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Christy Lacurelle has been around motorcycles her whole life. Her story takes her through work with dealerships, the USMCA and KTM. She recently landed as the President and CEO of the MIC.
Ryan McFarlands story is one of a father wanting terribly for his child to be able to partake in his passion of biking. His endeavor turned into one of the most popular kids bikes out there.
Let's check in with our friends over at NPA.
Charlie Cole is a man of many words and is not afraid to speak his mind. A long time owner of multiple family run dealerships, Charlie is a man that you could talk to for hours and not go over the same thing twice.
FJ Frazier has done a lot of things in his life, but his passion is running Gage Marine. Listen in to how he manages an organization with over nine roof tops.
Second installment
Tom Doll was with Subaru for over 30 years. Starting out in an entry level job, he rose through the ranks to become the visionary leader of Subaru of America. Tom has a lot to say about retailers, how to ensure that you are partners with your customers and why he believes in a good ole fashioned Greet.
Some thoughts on where you should be focusing right now.
You read that correct. What you should not be doing in your dealership.
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