Garagecast - All Things Retail

In our final episode of 2025, we look back on an unforgettable year of GarageCast—300+ episodes, standout guests, and the conversations that shaped our industry. From dealer performance and culture to community, tariffs, and the future of Harley-Davidson, we revisit key moments and lessons that mattered most. We wrap with gratitude for our listeners, clients, and team—and set the stage for an even bigger 2026. Thanks for being part of the GarageCast family.

In this episode of GarageCast, we sit down with Tom Whowoll, third-generation owner of Gordy's, to explore why real-world experiences will always matter in the boating industry. From the irreplaceable thrill of being on the water to the power of experiential selling, Tom shares how Gordy's has built a legacy by creating memories—not just selling boats.Tom also recounts a remarkable personal story of resilience after a near-fatal accident on Lake Geneva, and how his passion for wind-powered sports and boating never faded. This conversation is a powerful reminder that while technology and AI can enhance the journey, nothing replaces authentic experiences, community, and the emotional connection of life on the water.

In this episode of GarageCast, Jesse Davis of Legend Boats shares how operating as both an OEM and a retailer shapes smarter pricing, tighter dealer relationships, and a better customer experience. We dig into retail-driven insights, standardized pricing, performance scoreboards, and how Legend is navigating tariffs and market uncertainty—a candid, back-to-basics conversation on what's working in marine retail right now.

GarageCast goes inside the pontoon market with industry veteran Mark Gibbs, now leading the charge at Premier Pontoon Boats. Mark shares how Premier is growing market share in a declining segment, why fast problem-solving wins customer loyalty, and how Premier's PTX hull sets their boats apart. We also dig into inventory challenges, dealer relationships, and the balance between technology and personal connection in today's marine industry. 

GarageCast sits down with Justin Shields, Director of Sales at Hagadone Marine, for a high-energy look at what truly drives sales in the marine industry: personal connection. Justin shares how he went from building an F&I department from scratch to transforming his approach at boat shows—shifting from chasing crowds to focusing on the person right in front of him.A sharp, insightful episode for anyone who wants to elevate their sales game and build relationships that actually convert.

Live from MRAA Dealer Week, GarageCast sits down with Correct Craft CRO Thomas Bates to break down the most significant challenges and opportunities in today's boating industry. We explore why dealers must shift from “selling boats” to “selling their brand,” how telematics is reshaping the ownership experience, and why the industry is struggling to capture new and younger boaters.

Boating has changed—and fast. In this episode of GarageCast, Matt Gruhn from MRAA breaks down the most significant shifts facing marine dealers today, from soaring boat prices to rapidly evolving customer expectations. We dig into why most dealers still aren't using AI, what the “dealership of tomorrow” must look like, and how transparency and technology will shape the future of buying and selling boats. A sharp, forward-looking conversation every marine professional needs to hear.

GarageCast goes deep into the future of boating with Gavin Hunt, VP of Sales at Chris-Craft. From his early days selling skis to leading one of the most iconic premium boat brands in the world, Gavin shares sharp insights on dealer strategy, brand positioning, and why Chris-Craft's 151-year legacy still defines luxury on the water.We cover the launch of the new Sportster series, the rise of “dock jewelry,” the realities of today's shifting marine market, and how dealers can stay profitable by embracing transparency, fresh inventory, and emerging tech—including AI.

Kim Sweers—The Boat Boss—is back on GarageCast. In this fast-moving episode, Kim shares hard-won lessons from reshaping her service operations, the bold move that eliminated constant rework, and the strategic pivot that fueled an 80% surge in brokerage sales. She also unveils her new show, Yachting Unplugged, and breaks down why staying informed—and embracing technology—will define the next era of marine retail.

In this episode of GarageCast, we sit down with Mark Dukes, owner and GM of High Desert Harley-Davidson in Boise. With more than 40 years in the powersports industry, Mark shares his journey from his early days at Fay Myers to leading one of the top Harley-Davidson dealerships in the Northwest. He breaks down the evolution of dealership culture, the importance of execution and customer service, and how his Learn to Ride program is bringing new riders into the sport—a standout conversation with a true industry veteran.

Meet the powerhouse duo behind Century Marine. In this episode of GarageCast, second-generation owner Melanie Bosley Bloomfield and sales leader Stephen Osborne share the family legacy, award-winning customer experience strategies, and the resilience that shaped their success. From boating passion to community-driven service, discover how Century Marine built a loyal, multi-generation customer base—and why their approach keeps winning. A must-listen for anyone in marine or powersports retail.

In this episode of GarageCast, Tony and Sam unpack insights from the fall 20 Clubs, tackling rising dealership costs, shrinking margins, and innovative ways to stay profitable. From early holiday buzz to major OEM shakeups—Harley's new leadership, Indian's transition, Kawasaki's surge, and CFMoto's momentum—they break down what's driving the powersports market right now. Additionally, discover how training, inventory discipline, and community events can position your dealership for a successful season ahead.

In this episode of GarageCast, we sit down with Sean Bracey of Cedar Creek Motorsports to uncover how a parts and accessories department can become a powerful profit center. Sean shares real-world strategies to boost sales, engage customers, and drive dealership success. Packed with actionable insights—this one's a must-listen for anyone looking to level up their parts department.

In this GarageCast episode, we sit down with Chad Clark and Bryan Castor—owners of five thriving Harley-Davidson dealerships—to explore how they turned humble beginnings into powerhouse operations. From innovative tent sales to navigating corporate shifts, they share candid insights on leadership, profitability, and the passion that fuels the Harley community.

Mike Murray and Jim Woodruff from National Powersport Auction (NPA) join GarageCast to break down Q3's wholesale trends, pre-owned inventory challenges, and the potential impact of new steel and aluminum tariffs. Hear where the market's heading, what dealers should watch, and how to stay ahead as we roll into 2026.

In this episode of GarageCast, Dan “Gus” Gussoff shares his blue-collar roots, his rise through the Harley-Davidson world, and the bold leap that took him from Detroit to the Emerald Coast. From hard-earned lessons in sales to building community and even launching Big Gus Tractor & Equipment, Gus's story is packed with grit, humor, and insight. A must-listen for anyone who believes leadership is learned from the ground up.

In this special episode, we celebrate Sharon Sorrell, a beloved team member retiring after nearly 30 years. Sharon shares stories from the early Lemco days, hilarious travel memories, and reflections on the company's growth. Join us for laughs, gratitude, and a heartfelt farewell to someone who's been the heart of our team since 1996.

In this episode, we sit down with longtime friend and client Chris Watts, owner of America's Motorsports in Nashville, TN. From assembling scooters in his father's first Honda shop during his childhood to running five thriving dealerships, Chris shares an inspiring story of growth, grit, and adaptability. Hear his take on the evolution of the powersports industry, managing expansion, embracing new technology, and keeping fun at the heart of the business—a must-listen for anyone passionate about the ride and the people who make it happen.

In this episode of GarageCast, we sit down with Chris Crysdale of Skiers' Choice—the company behind Supra and Moomba boats. From his start as a Ford mechanic to leading in the marine industry, Chris shares how passion and persistence shaped his path. He reveals why Skier's Choice prioritizes quality over market share, the value of dealer partnerships, and how the brand is navigating post-pandemic challenges—a must-listen for anyone in the marine world.

Discover how Rowan Mockler and Chris Howard, founders of Ekho, are transforming powersports with seamless e-commerce and AI-driven solutions. Joined by industry veteran Mike Cunningham, we explore how technology, OEM partnerships, and dealer insights are reshaping the buying experience and the future of the industry.

Tariffs are shaking up the powersports industry — but how deep does the impact go? In this episode of GarageCast, we sit down with Christy Lacruelle and Scott Schloegel from the Motorcycle Industry Council to unpack the real costs of tariffs, from skyrocketing prices to supply chain challenges. With insights on policy, advocacy, and the uncertain road ahead, this is a must-listen for every dealer and industry pro navigating today's turbulent market.

Dillon Moore of Colorado Motorcycle Adventure joins us to talk about taking over the family business, growing CMA into North America's premier rental and tour outfit, and creating unforgettable riding experiences. We dive into CMA's rapid growth, partnerships with OEMs and dealers, innovative marketing strategies, and the camaraderie that keeps riders coming back. Plus, hear about their upcoming Utah tour!

Family Legacy, Wild Stories & Sturgis Insights with Wade Rice Ride along as Wade Rice of Rice's Rapid Motorsports shares wild dealership stories, the evolution of Sturgis, and candid thoughts on the future of powersports.

In this quick hit episode of GarageCast, we catch up on Sam Dantzler's ankle surgery and his 3-month absence from the road. We talk recovery setbacks, gratitude for strong teams, and the importance of resilience. Send Sam some love—and stay tuned for his return to 20 clubs and travel.

Marine dealers are facing a brutal Q2—sales down 33%, tariffs up, and closures looming. But there's a way forward. In this episode, we break down the data, the ripple effect on PowerSports and Harley, and share a 4-step plan to create deals, accept more deals, boost F&I, and lock in service customers.If you're in the industry, this episode is a must-listen to turn the tide before Q3 slips away.

New GarageCast Episode: Discover how to keep your service department thriving through fall and winter. We share proactive strategies—customer outreach, winterization services, OEM programs, and social media tactics—that flip the “slow season” into a profit season. Don't wait for work to come in—create it.

From Ducati to Norton, Steve Radt's journey is a masterclass in resilience, innovation, and passion for two wheels. Hear how he built a successful Manhattan dealership, navigated the EV world at Polestar, and now leads Norton Motorcycles' North American sales with bold plans for growth and groundbreaking models.

In this episode of GarageCast, we explore how consistency drives dealership success—from customer experience to team accountability. We highlight key systems like dealership tours and F&I menus, and why being consistent, even if imperfect, is better than being unpredictable.

In this special episode of GarageCast, we sit down with Lee Van Zeeland—longtime industry leader, Garage Composites consultant, and recent retiree from Team Winnebagoland. Lee reflects on his family legacy, decades of evolution in the power sports world, and his journey from dealer to mentor. A heartfelt conversation honoring a true industry icon.

In this episode, we tackle the tough realities of today's marine and power sports market — and highlight what's actually working. From unsold inventory to “garbage leads,” Sam and Tony break down why success comes to those who create opportunities, not just wait for them.Real talk on selling vs. clerkingWhy relentless follow-up matters more than everHow to turn pre-owned inventory into profitThe only true differentiator: your people and cultureIf you're feeling stuck, this episode is your wake-up call. Listen in and start making progress.

In this episode of GarageCast, Sam and Tony share their recent car-buying experiences—and it's more than just a story about switching rides (again). From tech-savvy search tools to seamless customer service, Sam and Tony contrast the automotive buying experience with the powersports world, revealing powerful takeaways for dealers. Hear how one salesperson's next-level service set a new standard—and why powersports and marine dealers must step up in key areas like transparency, follow-up, and online presence. Tune in for a candid, eye-opening look at what today's buyers expect.

In this episode of GarageCast, Sam Dantzler and Jordan Schoolmeester sit down with Tony Audino of Clawson Motorsports to uncover how he's transforming dealership culture, pay plans, and the customer experience in a post-COVID world. From automotive to power sports, Tony shares hard-earned lessons on flat commission structures, service integration, and bridging the tech gap between industries. If you're looking to modernize your dealership and rethink how teams work together, this episode delivers actionable insights you don't want to miss.

In the final part of our two-part series, Rex Emery returns alongside Sam and Tony to break down what's happening with today's consumer confidence—and why it matters. From inflation and rising delinquencies to investment strategies like dollar-cost averaging and direct indexing, this episode delivers practical financial insight in a time of uncertainty. Learn how to stay grounded, make more brilliant money moves, and plan for the long game in a shaky economy.

In this episode of GarageCast, we sit down with financial advisor Rex Emery to cut through the economic fog. From inflation and interest rates to trade tensions and real estate, Rex breaks down what's driving today's uncertainty—and how business owners can adapt. Don't miss his clear, candid insights on navigating a volatile economy. Plus, stay tuned for part two next week!

In this episode of GarageCast, Tony Gonzalez and Jordan Schoolmeester tackle the realities of resilience, process, and proactivity in the power sports and marine world. From handling unexpected events to prepping for the off-season, this conversation is packed with real-world strategies to strengthen your service, parts, and sales operations. If you're ready to turn challenges into growth, this one's a must-listen.

In this episode of GarageCast, Tony Gonzalez, Sam Dantzler, and Jordan Schoolmeester break down what separates the top 10% of dealerships from the rest. From industry insights and 20 club trends to the real numbers behind profit-per-vehicle, absorption rates, and payroll control—this episode reveals how elite dealers outperform the average. If you're ready to move beyond benchmarks and chase true profitability, this one's for you.

In this episode of GarageCast, we shine a light on the overlooked opportunity of Dealer Assist—a smart way to turn private party sales into dealership wins. Tony and Sam break down how helping buyers and sellers with financing, inspections, and title transfers can bring new customers through your doors and boost profitability. We also share fresh industry insights, from Harley dealer optimism to the steady marine market. If you're ready to turn driveway deals into long-term relationships, this one's for you.

In this episode of GarageCast, FJ Frazier, COO of Gage Marine, returns to share how employee appreciation isn't just a feel-good gesture—it's a strategic pillar of their explosive growth. From heartfelt celebrations to culture-driven leadership, FJ unpacks what it takes to build loyalty, community, and success in a growing company. Whether you're running a team or building one, this episode is packed with takeaways on creating a workplace where people truly want to stay.

In this episode, we talk with Steve Scholler of Cedar Creek Motorsports about his journey from small-town repair shop to multi-store dealer success. Steve shares sharp insights on surviving economic uncertainty, managing lean operations, and leading with accountability. We also dig into snowmobile inventory woes, dealer-manufacturer dynamics, and why transactional data is the ultimate performance tool. A must-listen for anyone in the powersports or marine world.

Harley-Davidson in Crisis? In this episode of GarageCast, we unpack the growing tension between Harley-Davidson's board and CEO Jochen Zeitz. With Q1 numbers showing a -1.4% average dealer net profit and rising inventory losses, the stakes are high. We break down what's behind the turmoil, how H Partners is shaking things up, and why the relationship between dealers and the Motor Company needs a reset. With the May 14 shareholder meeting on the horizon, now's the time to tune in.

This week, we sit down with Scott Bumpus — musician, historian, and operator of Bumpus Harley-Davidson in Tennessee. Scott shares his incredible family story, from railroads to roaring engines, and the emotional bond that defines the Harley experience. We dive into dealership beginnings, brand evolution, the impact of the 2008 crash, lessons from COVID-19, and why Harley's future leadership matters. Plus, hear about Scott's favorite ride — a 1990 Lowrider Custom. It is a must-listen for anyone who loves Harley-Davidson and the culture that fuels it.

Mike Murray and Jim Woodruff from NPA are back with a sharp, no-fluff update on the power sports market. We tackle everything from tariffs and the threat of recession to pre-owned inventory trends, consumer financing, and what Harley-Davidson's leadership shakeup could mean for dealers.Tune in for real insights, straight talk, and strategies to stay ahead in today's shifting landscape.

On this episode of GarageCast, we discuss absorption and why it's the key to recession-proofing your dealership. From boosting parts and service sales to building a true profit engine, we share real strategies to maximize revenue and create loyal customers in every department. Grab your coffee, and let's dive in!

In this episode of GarageCast, we chat with Hans Roelants, General Manager of International Retail for Sea Ray and Boston Whaler, who shares insights on navigating the international boating market. Hans highlights the significance of the Dusseldorf Boat Show, known for its global reach and lead generation potential, and discusses the challenges and opportunities in diverse European markets. He also offers practical advice for dealers on adapting to economic uncertainties and driving customer engagement. 

This episode unpacks our February 2025 customer survey, with 111 dealers spilling the tea on inventory woes, flooring costs, and OEM relationships. Discover why proactive management and sharp negotiation skills are the keys to thriving in this tricky market. Tune in for insights, tips, and a peek at what's driving dealerships forward—don't miss it!

In this episode of GarageCast, we chat with Bob Pappajohn, a marine dealership owner from Vancouver, about his family's legacy in the boat business and the challenges he's faced navigating tariffs, luxury taxes, and economic shifts. Bob shares invaluable insights on how the marine industry adapts to changing market conditions, the ripple effects of tariffs, and the importance of innovation and resilience. Whether you're in the marine industry or just curious about the broader impact of tariffs, this episode offers a unique perspective you won't want to miss!

In this episode of GarageCast, we welcome back Nate Sanel, founder of National Powersports Distributors and CEO of Bank My Bike. After a year and a half, Nate returns with a bold new direction—one that defies industry norms and puts the focus back on what he does best: selling pre-owned motorcycles.Nate shares the highs and lows of his journey, from leveraging technology to enhance the buying experience to the challenges of working with OEMs. He pulls no punches as he reveals why he walked away from new bike partnerships, the struggles of inventory management, and the pressures of manufacturer demands. If you're in the powersports business—or just love a great story of reinvention—this episode is a must-listen!

In this episode of GarageCast, Chad Lyon, Managing Director at Wells Fargo, shares his insights from 32 years in inventory finance. We tackle the challenges of data accuracy in the marine vs. power sports industries, the lasting impact of COVID-19 on market forecasts, and how inflation and interest rates continue to shape consumer behavior. Chad also breaks down dealership consolidation trends and offers a candid outlook for 2025. If you're in the marine or power sports space, this episode is packed with must-know financial and market insights!

In this episode of Garage Cast, we break down the vital role of training as the industry gears up for peak season. From the evolution of Regional Sales Training (RSTs) to the challenges dealers face in staying proactive, we share insights, success stories, and strategies for building a strong training foundation. With expert takes from Sam, Tony, and Schooley you'll learn why understanding sales psychology and structured training programs can make all the difference. Don't wait—start preparing your team today!

Live from AIM Expo in Las Vegas, we sit down with legendary auctioneer Steve Holt, whose family has been making auction history since 1976. Steve takes us behind the scenes of the high-energy world of auctioneering, from working with top manufacturers like BRP and Yamaha to hosting benefit auctions for Road to Recovery and the Malcolm Smith Foundation. Plus, don't miss his electrifying live auction demo—guaranteed to leave you wanting more! Tune in now and experience the fast-paced world of power sports auctions like never before. 

This time, we ride into the heart of the legendary Sturgis Motorcycle Rally with Damon Woodruff, president of the Buffalo Chip Inn in Sturgis, South Dakota. Born under the main stage during a ZZ Top concert, Damon shares firsthand stories of how this small town swells from 6,000 to nearly 750,000 riders, thrill-seekers, and music lovers. From jaw-dropping concerts featuring Kid Rock, Jason Aldean, and Ozzy Osbourne to adrenaline-fueled stunt shows and veteran tributes, Damon takes us behind the scenes of what it takes to run one of the rally's hottest spots. We hear about the wildest performances, the evolving biker culture, and even a memorable Steven Tyler incident. Whether you're a hardcore rider or just love a great story, this episode captures the essence of America's biggest motorcycle festival—packed with history, music, and the unmistakable spirit of Sturgis