Taplines

After 60 episodes of award-winning modern beer history, this is the final episode of Taplines. To send off the show, we're turning the Taplines Time Machine forward instead of backwards to speculate on how the American beer industry's past might inform its future with the inimitable historian and author of 'Ambitious Brew' Maureen Ogle. Maureen was our first guest, so it only makes sense that she'd be our last guest, too. Tune in one more time to hear her and Dave ponder what the U.S. beer business might look like 25 years from now. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Journalist Charlie Warzel joins the show today for a wide-ranging, cross-discipline episode to discuss how the GamerGate style of extremely online grievance politics has become the dominant format for conservative backlash today, why it works so well, and why companies like Anheuser-Busch InBev — with all the resources in the world and a decade to learn how to brace against bad-faith attacks — keep falling for it. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

George Esquivel is the co-founder of Four Corners Brewing Company in Dallas, Texas. He joins Taplines today to talk about selling his brewery to Constellation, spending five years within the belly of Big Beer's Big Golden Beast, then retaking control to go independent again in 2023. It's a rare perspective that only a few brewers across the country have, and Esquivel graces us with rare candor when telling his tale. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Kimberly Clements, co-founder and managing partner of Pints LLC, joins Taplines today to talk about Anheuser-Busch's introduction of a little beer called Michelob Ultra, which August Busch III personally tapped her family's Arizona distributorship to help test out in 2002 in advance of a national release. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Joe Thompson, the founder and president of Independent Beverage Group, is a five-decade drinks business veteran, and one of the most prolific brokers of middle-tier mergers and acquisitions in the United States. He joins Taplines today to talk about how Coors' “silver” network and Miller's “blue” network became Molson Coors' “blue/silver” network — an esoteric saga he knows well, given he was involved in many of those transformative deals in the '80s and '90s. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Steve Luke, founder and head brewer of Seattle's Cloudburst Brewing, joins Taplines today for a freewheeling conversation about an iconic moment — arguably, the iconic moment — of the 2018 Great American Beer Festival, which he single-handedly engineered both literally and figuratively with the help of a DIY t-shirt that read “F*CK AB-INBEV” across the front. There's a backstory there, more so than the standard David vs. Goliath dynamic that was popular to describe the relationship between craft brewers and macro brewers last decade. Tune in for the full scoop, as told by the man himself. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

This week on Taplines, we're going cross-category with our pond-crossing pal from Cocktail College: VinePair's managing editor, Tim McKirdy. Tune in for a genre-breaking conversation about how the hard seltzer boom gave way to a bust that cleared the board for Twisted Tea's decades-in-the-making moment in the sun — and paved the runway that vodka-based interloper and VinePair Next Wave 2025 Rising Drinks Brand of the Year finalist Surfside is currently speeding down. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

We're putting our normal Taplines format on the shelf today for a very special reunion episode of sorts with journalists Kate Bernot of Sightlines, and Jess Infante of Brewbound, to talk about two turning points in the national suds saga. Some of you listening may know the three of us as the Beer Byliners, the name of a Twitter Space (man, remember those?!) that we hosted in the early days of the pandemic. Well, we're getting the gang back together today, and you're coming with. Stay tuned for a chat about the unveiling of the Brewers Association's Ozymandian “20% by 2020” mantra, the dark side of Cleveland's infamous, Stroh's-fueled 10-Cent Beer Night catastrophe, and much more. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Today on Taplines, meet Annie Johnson. She's a longtime homebrewer, the self-avowed Queen of Beer, and an old source of mine from way back. Annie has been brewing her own beer since the mid-'90s, and winning first-place ribbons for ‘em nearly as long. The woman has enough these days to make a damn cape out of ‘em — and she did. We talked about that, and so much more. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Like any good parable, the "David and Goliath" self-mythology of the American craft brewing industry in the '80s and '90s was illuminating, compelling — and maybe a bit reductive, too. In Episodes 33 and 34, we examined this us-versus-them dynamic from the perspective of one of the “thems,” Keith Villa, who created the Blue Moon Brewing Company from within the Coors colossus in 1995. Today, we're coming at it once again through the eyes of New Realm Brewing Co. cofounder and brewmaster Mitch Steele, who did a substantial stretch, semi-concurrent to Villa's at Coors, at Big Beer's biggest and baddest "Goliath" of all: Missouri's pre-InBev Anheuser-Busch. After starting his career in a California brewpub, Mitch eventually wound up in St. Louis towards the end of the 20th century on a skunkworks-style R&D team tasked with brewing up answers to those pesky “microbrews” that would somehow satisfy distributors in the mighty red network, the American drinking public, and August Busch the Third himself — no mean feat. Would creative extensions on the premium Michelob line do the trick? What about a new brand named for A-B's hop farm in northern Idaho? You'll have to listen on to find out. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Today, we're joined by the one and only Bianca Bruno, an editor of the venerable trade publication Beer Business Daily, who was there, live and in-person, to cover the landmark trademark trial between San Diego's Stone Brewing Company and macrobrewer Molson Coors over an allegedly infringing Keystone Light rebrand. The federal jury trial yielded a shocking verdict, and what it revealed about the state of Stone's business would set the stage for the once vehemently independent firm's sell-out to Sapporo later that year. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

After trading hands several times and closing its Rhode Island facility to contract brew, the Narragansett brand was eventually scooped up by a group of investors in 2005. With hands-on experience marketing beverage alcohol from creating Hendrick's Gin and Sailor Jerry Spiced Rum, Quaker City Mercantile founder and 'Gansett investor Steven Grasse set about rebranding the flagship legacy lager and the rest of the company's portfolio for a future befitting its storied past. This is the story of how that went. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Our guest this episode is Jeff Musial, a bev-alc industry veteran who was working in research and development for new products at Anheuser-Busch in the mid-Aughts. This was a heady moment for the St. Louis giant; Bud Light volumes would peak in 2008, the same year the Brazilian-led Belgian outfit InBev would complete its hostile takeover of the firm. But before any of that, Jeff and his team would launch a new line-extension of the A-B flagship, Bud Light Lime, that cracked the code on flavor-forward fruited light lagers for the United States' leading purveyor of ‘em. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

In 2018, Gold Dot Beer's Kevin Davey was working as the brewmaster of Portland Oregon's Wayfinder Beer when he hit upon the idea of brewing an India Pale Ale with lager yeast. Hazy IPAs had yet to consolidate their grasp as the dominant substyle of the traditional West Coast variety, and this was the age of tinkering; in fact, Davey says his experimental brew was an answer of sorts to Kim Sturdevant's Brut IPA invention in San Francisco during that same era. (Check out the episode directly prior to this one for that story.) Davey called his crisp, clear, dry-hopped creation “Cold IPA” — a nod to its lager-like production process, and the temperature at which it's meant to be enjoyed. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Towards the end of the Teens, Kim Sturdavant was brewing at Social Kitchen & Brewery in San Francisco when he developed a new kind of India Pale Ale. He christened his crisp, dry varietal Hop Champagne, and christened the promising new substyle "Brut IPA," a nod to the sparkling wine that this new beer resembled. Brewers in the Bay Area loved it, and drinkers seemed to, too, so Sturdavant had high hopes for the substyle's future. But just a few years later, Brut IPAs rarely earn mention from craft brewing enthusiasts (let alone casual drinkers) and if they do, it's often in the form of a punchline. What happened? Well, that's what Sturdavant joins Taplines today to talk through. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Pastry stouts — sweet, saccharine, indulgent beers built on flavors more common to a bakery than a brewery — emerged towards the end of last decade as a coveted, if occasionally maligned, pseudo-style of craft beer. Many trace their rise to a southern California brewer named Derek Gallanosa (currently: GOAL. Brewing, previously Moksa Brewing and Abnormal Beer Co.), who joins Taplines today to to recount the pastry stout's humble beginnings and reflect on its sweet, surprising success with the American drinking public since. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

In the early months of the pandemic, Marcus Baskerville was working as the head brewer at Weathered Souls Brewing Company, the brewery he co-founded in San Antonio, when a police officer five states away murdered George Floyd. Marcus, who would go on to become a founding member of the National Black Brewers Association, had an idea to galvanize the industry and raise money for police brutality reform. What emerged was Black Is Beautiful, a stout recipe that would eventually be brewed by more than 1,600 breweries across the country (and 22 countries around the world.) The beer raised millions of dollars for charity, and provided a blueprint for cause beers to come. This is its story—and Marcus's story, too. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

In 1999, Vinny Warren was working at Chicago ad firm DDB and on the hunt for a hit idea for a Super Bowl spot for his client, Budweiser. The King of Beers was still selling better than Bud Light at that point, but just barely, and August Busch IV had been handed the reigns to rejuvenate the flagging flagship with a fresh new creative vision. As it turned out, Warren had just the thing. The short comedy sketch he stumbled across would eventually become the basis for "Whassup!", one of the most celebrated and successful beer ads of all time. It didn't stanch Bud's slide, because nothing could. But the ad and its follow-ups entered the phrase firmly into the American cultural vocabulary and was elected to the advertising industry's Hall of Fame a few short years later. Here's how it all went down. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Joining Taplines today is Ryan Burk, the former head cider maker of Angry Orchard Hard Cider. These days, he's making cider under his own label in upstate New York, working as a co-founder of the beverage innovation firm Feel Goods Company, and serving the Cider Institute of North America as a founding board member. But midway through last decade, Ryan was working at Michigan's Virtue Cider when Boston Beer Company tapped him to lead production on its in-house hard cider brand, which was then making one out of every two barrels of cider sold in the US. Angry Orchard's legacy in the category is contentious: is it a vital gateway that led to broader hard cider acceptance, or a millstone holding back what cider could be in the American drinking imagination? Both? Neither? Listen on, listener. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Nothing exists in a vacuum, Taplines listener, and beer certainly doesn't. When Stuart Bewley and his cofounder dreamed up the idea for California Cooler, single-serve fermented-fruit-based ready-to-drink in the mid-70s, they couldn't have known that it would inspire knockoffs from heavyweights in the wine industry (e.g., E. & J. Gallo's Bartles and Jaymes) and the beer industry, too (Miller's Matilda Bay, for example.) And get this: Bewley says the long-running boycott of a certain big-on-the-west-coast brewer was instrumental in getting California Cooler onto the trucks of distributors who otherwise might've not had anything to do with it. Nothing exists in a vacuum, after all. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

In the mid-2010s, J Jackson-Beckham, PhD was an academic with a homebrewing habit, blogging incisively about what she called “the unbearable whiteness of brewing.” Her deep expertise and singular voice eventually caught the eye of the Brewers Association, which tapped her to serve as the trade group's first-ever “Diversity Ambassador” in 2018. Today, "Dr. J" joins Taplines to reflect on that moment — not only a pivotal one in her own career but also in the trajectory of the craft beer industry writ large as brewers big and small began trying to square their professed values with their business practices (and ideally, bring more paying customers to their taprooms, too.) That work is ongoing: shortly after we recorded this episode in late 2023, she joined the BA full-time as its director of social impact. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Joining Taplines today is Seth Gross, a former Goose Island Brewing Co. brewer who was at the meeting where Goose Island then-brewmaster Greg Hall and the late, legendary master distiller Booker Noe, of the Beam bourbon dynasty, first came up with the idea to barrel age a beer, how they did it… and what happened once rank-and-file drinkers got their hands on the final product. Some three decades later, Gross is still barrel-aging his own beers at Durham, North Carolina's Bull City Burger and Brewery — just one of the hundreds, or more likely thousands of brewers who have taken up the BA gospel since. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Today on Taplines, we're joined by none other than Wolfgang Puck for a candid, clear-eyed look at how his Eureka brewpub — “one of the loudest salvos in elevating the role of craft beer in dining,” as Tom Acitelli put it in his 2013 book, the Audacity of Hops — met such a quick and unceremonious demise in early '90s Los Angeles… and what Chef learned from its collapse. Here's a hint: when the kitchen is clicking but the brewery business ain't, a brewpub is headed for trouble. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

In the mid-'70s, as the Light Beer Wars were starting to heat up, a family-run brewery in central New York called F.X. Matt — one of the nation's oldest, and still running to this very day — came up with a wild new packaging format for its beers. It was bold. It was bizarre. It was… balls? That's right. Big, translucent plastic spheres full of 5.16 gallons of Matt's Premium Lager. Part keg party, part party trick, F.X. Matt's beer balls were all the rage in the Eighties, and soon drew competition from local rivals and national heavyweights alike. Joining Taplines today to talk about beer balls and so much more is fourth-generation Matt and president of the brewery that bears his family name Fred Matt. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Joining Taplines today is Jacinta Howard, a veteran culture and music writer and editor in Atlanta, to talk about a very specific, very special, and very star-studded "sponsored content" series that hit the airwaves back in the late ‘80s and early ‘90s, long before "sponsored content" was even a thing. St. Ides malt liquor first arrived on store shelves in 1987, but it wasn't until the brand's parent company hired the iconic DJ Pooh to enlist a who's-who of blue-chip rappers — from Ice Cube to the Wu-Tang Clan — in the production of original mixtapes and music videos about the “Crooked I” that it began to take off. And when it did, sales followed — but so did the controversy that would eventually bring St. Ides' breakout #sponcon project to an end. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

When Left Hand Brewing opened for business outside of Denver in the early '90s, the plan wasn't to become known nationwide as “the milk stout brewery” or “the nitro brewery,” and certainly not “the nitro milk stout brewery.” But when it introduced its chocolatey, none-too-heavy milk stout in the Aughts, people loved it, and especially the silky smooth nitro draft pour. Co-founder / CEO Eric Wallace and the Left Hand team started wondering: "Hey, if Guinness is able to package nitro beers, couldn't we?" Nobody else in America had figured out to do widget-free nitro in the bottle, but that didn't stop them milk stout boys. They succeeded, and forevermore Left Hand would be synonymous with the hard-poured, inky-black, velvety stout. The rest was history—history we discuss with Wallace himself on this week's episode. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Athletic Brewing Company wasn't the first non-alcoholic beer brand, not by a long shot. But it was the first to successfully cross the flavors and aesthetics of the craft beer segment consistently, and at scale. Its considerable success since first hitting the market in mid-2018 has helped open up horizons for millions of drinkers — and today, co-founders Bill Shufelt and John Walker are here to talk about how it all went down. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Returning to Taplines today for the second installment of our two-part episode about Blue Moon's historic, controversial rise is Keith Villa, the former Coors brewer who created the iconic, top-selling Belgian-style witbier in the mid-'90s. We discuss the brand's soaring success after its rocky first few years in the Rocky Mountains — and how once Blue Moon found its footing in Coors' portfolio, it started to face criticism from some members of the craft brewing industry, who painted the beer as an interloper to “the movement” that Villa had considered himself a part of. (This is Part 2; make sure to check out Part 1 in your podcast feed if you haven't yet.) Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Joining Taplines today to talk about Blue Moon's historic, controversial rise, is Keith Villa, the brewer who created the original recipe for the Belgian-style beer at Coors after earning his PhD in brewing from the University of Brussels. From the corporate offices in Golden, Colorado, to the ballpark brewhouse where he perfected the brand's soon-to-be-smash hit recipe, to the bars nationwide where he tried to get bartenders to actually serve the stuff, Villa says Blue Moon's success was anything but preordained by its corporate backing — contrary to what its critics argued. Let's talk about it. (This is Part 1 of a two-part episode about Blue Moon; Part 2 will appear directly following this one in the feed one week later.) Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Joining Taplines today is longtime beverage-alcohol journalist, VinePair writer at large, and author of the hotly anticipated forthcoming book "Dusty Booze," Aaron Goldfarb, to discuss Other Half Brewing Company's meteoric rise from humble beginnings to coveted hype brewery. Having found himself a few times in the line that formed outside the brewery on release days, Aaron witnessed firsthand a shift in the Brooklyn brewery's clientele and cachet as New York City's contemporary masters of the universe — finance bros — became enthralled by the drinkability, variety, and most importantly scarcity of the brewery's liquid wares. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Not to get all political on here, but historically speaking, Black people have not exactly been welcomed into the halls of power in the American beer industry. There are a dozen well-documented reasons for that, many of which stem less from endemic characteristics of beer or brewing than from the systemic racism baked into this country's laws and institutions. But to this day, less than 1 percent of the country's ~10,000 breweries are owned by Black people — a sobering state given Black people represent around 13 percent of the overall population in the United States. So the National Black Brewers Association has its work cut out for it. Joining the show today is three-decade beverage-industry veteran Kevin Asato, the NB2A's executive director, to talk about the newly formed trade association's historic debut at the 2023 Craft Brewers Conference, the unique challenges its constituents face, and how the org hopes to tackle them. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

In the early '60s, a fellow named Bob Uihlein took the reins at what was then a brewery second only to the mighty Anheuser-Busch in the American beer business pantheon—the Joseph Schlitz Brewing Company of Milwaukee, Wisconsin. Schlitz was known nationwide as “the beer that made Milwaukee famous,” and an absolute heavyweight of the day. But under Uihlein's hackneyed, hamfisted, and otherwise ill-advised direction, both its liquid and its liquidity would be in irrecoverable disarray less than two decades later. Joining the show today for her THIRD Taplines appearance is the brilliant historian and writer Maureen Ogle, author of the vital history Ambitious Brew, to talk about how, exactly, Uihlein & co. erased a century's worth of Schlitz's industry-leading, Milwaukee-born brewing legacy in the '60s and '70s. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Idiosyncrasies abound in this country's state-by-state approach to booze regulation, and South Carolina is home to plenty of 'em. Which is why, in 2005, Jaime Tenny — who would go on to open North Charleston's COAST Brewing Company with her husband, David Merritt — took a cue from craft brewing colleagues in North Carolina and started Pop the Cap SC, a grassroots organization bent on increasing the state's then-limit on beers' alcohol by volume. This is a wonky one, Taplines listener, a tale of scrappy outsiders making noise in the the provincial halls of power in the Deep South, all in the name of bigger, better, beer. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

In 1994, the mighty pre-InBev Anheuser-Busch made a somewhat shocking decision to do a comedic ad for its flagship brand. This was a big deal — up until then, Budweiser's ads hewed to the heartland with sincere, wholesome, Americana themes and tunes. But when the firm's longtime hometown ad agency came up with an idea for Bud's 1995 Super Bowl spot that called for animatronic frogs, August Busch III didn't laugh them out of his office — he gave it the green light. Thus began the production process of one of Adweek's “most iconic alcohol ads of all time,” built on the strength of three simple syllables: BUD-WEIS-ER. Today on Taplines, we're talking to Tom Woodard, the current creative director of Nashville's On the Avenue who in the mid-'90s found himself voicing Frog #1 in one of the most beloved beer ads of all time. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

If you didn't know any better, you might assume that the whole pumpkin beer “thing” was an offshoot of Starbucks' pumpkin-spiced-latte phenomenon. But it most certainly is not. The PSL only hit the American drinking public in 2003. Pumpkin beers, on the other hand, are typically dated to 1983 or thereabouts, shortly after one Bill Owens opened Buffalo Bill's Brewery in Hayward California. It was there that Owens — a former award-winning photojournalist and future founder of the American Distilling Institute — pioneered the autumnal brew, based on a historical recipe attributed to George Washington, creating one of craft brewing's most enduring calendrical calling cards in the process. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Heineken's longstanding dominance as the top-selling import in post-Prohibition America was thanks in large part to the efforts of an American importer, New York's Van Munching and Company. But by the end of the 80s, the Dutch brewer had decided it wanted to bring its stateside operations in-house, which gave third-generation Philip Van Munching front-row seats to the Heineken brand's corporate handoff. We're talking Amstel Light, Heineken Light, and agida aplenty. (This is Part 2 of a Taplines two-parter. Part 1 will appear directly after this in your feed.) Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

For most of the 20th century, Heineken was the country's top imported beer by far, and by the 80s, thanks to decades of empire-building effort by its third-party American importer, New York's Leo Van Munching and Company, the Dutch brand commanded prestige and premium pricing Stateside. When Philip Van Munching joined the family firm in the 80s, his challenge was figuring out a way to market Heineken's mystique to modern drinkers without cheapening the brand by pandering to the era's prominent mainstream trendsetters ("yuppies," young urban professionals) all while challengers like Corona and Samuel Adams began to complicate the narrative. (This is Part 1 of a Taplines two-parter. Part 2 will appear directly after this in your feed.) Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

The year: 2008. The magazine: The New Yorker. The story: “A Better Brew: The Rise of Extreme Beer.” Was it the most important magazine piece ever written about craft brewing? Those who know of what they speak, like Tom Acitelli, author of 2013's The Audacity of Hops, certainly thought so. Today we're joined by the author of that seminal New Yorker feature, Burkhard Bilger, to discuss the the idea, the execution, and the legacy of “A Better Brew.” This one is for the media heads, the history heads, and the Bilger heads, too. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

This is the second installment of a Taplines two-parter about the early days of PBR's cultural and commercial renaissance after the turn of the 21st century. Our guest for these back-to-back episodes is Neal Stewart, a former Pabst Brewing Company marketer who spent the first half of the Aughts working on the firm's flagship beer. In this episode, we'll discuss how early signs of life for the nearly defunct brand gave way to a full-blown national phenomenon — and how Stewart and co. carefully fanned the flames from Pabst Brewing Co.'s headquarters in San Antonio. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Diehard Taplines listeners already know we're fascinated by Pabst Blue Ribbon's ascendance last decade as the ultimate insider beer for the United States' various outsiders' scenes, thanks to our earlier episode with Steve "Stix" Nilsen, who worked on the Blue Ribbon brand throughout the 2010s. But today, we kick off part one of a Taplines two-parter with former Pabst marketer Neal Stewart that'll function as a prequel to that episode, going deep into PBR's unlikely, inimitable rise in the early Aughts — not just as a value-priced adjunct lager, but as the red, white, and blue face of an emerging moment in the hipsterized American zeitgeist, for better or worse. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

In 2007, after two decades of professional brewing, Teri Fahrendorf hit the road as an itinerant brewer for an odyssey spanning thousands of miles, dozens of brewery visits and collaborations, and a third of a calendar year. Along the way, she met with other female brewers like her, and they all wanted a way to connect with their colleagues, to find community as women working in a male-dominated industry. Armed with an email list and a pair of cheap pink boots gifted to her before her departure, Teri began laying the groundwork for what would become — you guessed it — the Pink Boots Society, now the beer industry's leading professional advocacy group for women and nonbinary people. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

The dust had hardly settled on Anheuser-Busch InBev's 2015 acquisition of Elysian Brewing Company when Budweiser's Super Bowl ad, “Brewed the Hard Way,” poured salt in the wound by punching down at the entire craft brewing industry on the biggest stage imaginable. Today on Taplines, we're joined by Elysian cofounder Dick Cantwell for a look back at that pivotal moment, when ABI did a little mask-off mudslinging at America's microbrewers even as it was actively buying into the segment. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

Corona enjoyed rip-roaring stateside success in the '90s, and the mighty Anheuser-Busch eventually realized it would need an answer. In hopes of blunting the runaway success of the Mexican lager, the King of Beers launched its own beer that came in clear bottles and had a Mexican-sounding name: Tequiza. Rolled out nationally in 1999, Tequiza burned bright for a hot minute before flaming out a few years later. Joining Taplines today is Edmundo Macias, the former brand manager of A-B's homespun Corona killer that wasn't. He was front and center for Tequiza's rapid rise and frustrating fall, and on this episode, we talk all about it. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

As you may have heard, one of the world's biggest cannabis companies, Tilray, just last week acquired a whole bunch of craft breweries and brands from the world's biggest macrobrewer, Anheuser-Busch InBev. It's an $85 million dollar deal with bold, potentially bizarre implications for both firms, not to mention the American craft beer industry writ large. Also, it includes Shock Top, which — yes! — still exists. On today's special episode, Dave links up with VinePair managing editor and Cocktail College host Tim McKirdy to talk about this piece of beer industry history in the making. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.

In 2002, Wisconsin's New Glarus Brewing Company, makers of the beloved Spotted Cow farmhouse ale, announced it'd be pulling out of the Illinois market next door. Six months later, it was gone. The decision shocked and even angered some folks on the wrong side of the Cheddar Curtain, and flew in the face of the contemporary expansionist wisdom of that era in the industry. But brewmaster Daniel Carey simply couldn't brew enough to keep up with the demand in the state next door, so along with his wife, founder and president Deb, they decided not to. Twenty years later, we spoke to Daniel about how New Glarus grew on its own terms, and became a touchstone for an industry looking for ways to sustainably retrench as growth slows in the process. Don't forget to like, review, and subscribe! Hosted on Acast. See acast.com/privacy for more information.