Your Next Six Figures

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And that’s the simple premise of the podcast. A simple, easy to listen to business podcast that understands everyone is making this s### up as we go along, and we’d like you to be given the ideas of what to do, how to do it and why as you build your first or next six figure business. Learning from others mistakes, successes and stories and giving you the business your hard work deserves and the rewards that go with it.

Marc Ford MBA


    • Apr 17, 2024 LATEST EPISODE
    • monthly NEW EPISODES
    • 25m AVG DURATION
    • 64 EPISODES


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    Latest episodes from Your Next Six Figures

    A Mid-Life Guide to NOT Being Cancelled - The Middle-Aged Man Podcast Ep#16

    Play Episode Listen Later Apr 17, 2024 36:23


    Welcome to "The Middle-Aged Man Podcast: A Guide on How Not to Get Cancelled" a compelling journey into the complexities of modern social dynamics tailored for the discerning middle-aged man. This podcast, a beacon for those navigating the murky waters of midlife, offers a blend of humour, wisdom, and indispensable survival tips for staying relevant in the digital era.   At the core of this unique podcast is our charismatic host, a middle-aged man himself, who delves into the perilous terrain of "getting cancelled" in today's hypersensitive cultural climate. With wit and levity, he recounts personal anecdotes, such as his first foray into tweeting, which swiftly spiralled into a minor social media debacle over smartphone addiction. It's a stark reminder that today, even a seemingly innocent joke can trigger unexpected backlash.   Yet, this podcast is far more than just cautionary tales. It's a treasure trove of sage advice wrapped in hearty laughter. Each episode is crafted to not only entertain but also to enlighten, offering actionable insights into avoiding the pitfalls of social media faux pas while embracing the vibrant life lessons that only middle age can offer.   You'll treated to an array of topics, from navigating health fads and decoding teen dinner choices (hint: it's probably just avocados) to the intricacies of modern tech lingo. Imagine trying to fit into conversations about TikTok when you thought it was a new type of clock—our host has been there, and his stories will have you chuckling and nodding in agreement.   What makes this “Middle-Aged Man Podcast" particularly engaging is its approach to the delicate balance between self-deprecation and insightful commentary. It encourages a camaraderie among listeners, fostering a sense of community where it's okay to laugh at oneself while learning to adapt and thrive.   This podcast is a gem. It's perfectly positioned for men between the ages of 40-60 who are looking to navigate the digital world without losing their sense of self or humour.    Essentially, this podcast doesn't just talk at you; it speaks to you. It's a guide, a friend, and a strategy manual all rolled into one, making the daunting task of understanding and adapting to rapidly changing social norms accessible, relatable, and, most importantly, enjoyable.   Tune in to "The Middle-Aged Man Podcast: A Guide on How Not to Get Cancelled" for a dose of laughs, learning, and the best mid-life crisis management advice you can get without having to leave your comfy armchair. Whether you're here to prevent a personal cancel scare or just for a good story, this podcast promises to deliver with every episode. Join us, and let's navigate this unpredictable digital age together—with humour and resilience.

    15 Books That Will Change Your (mid)Life - The Middle-Aged Man Podcast #15

    Play Episode Listen Later Mar 25, 2024 46:45


    New Podcast Episode/ Blog - “15 Books That Will Change Your (Mid)Life”. In this podcast we dive deep into a curated collection of transformative books for the introspective soul navigating the complexities of midlife. Whether you're looking to redefine success, find deeper meaning, or simply make the second act of your life the best it can be, this podcast episode is your guide through the ideas that promise to reshape your perspective.   I unpack the essence and key takeaways from each different book, exploring how its insights apply to the challenges and opportunities of midlife. From the tiny, impactful shifts advocated in "Atomic Habits" to the profound existential questions posed by "The Denial of Death," our journey is as diverse as it is deep. I tackle how to redefine work and pleasure in "The Four-Hour Work Week," navigate the modern landscape of stress and addiction with "The Upside of Stress" and "Dopamine Nation," and discover the resilience and purpose hidden in life's struggles through "Man's Search for Meaning."   "15 Books That Will Change Your (Mid)Life" is more than a blog and podcast; it's an episode for those who believe that it's never too late to transform your life. Whether you're looking to revolutionise your habits, your work, your relationships, or your understanding of the world, these 15 books offer a blueprint for a more fulfilled and meaningful life. Join me, and let's turn the page together on a new chapter of discovery and growth. Visit the blog with links to all the books covered, HERE  

    20 Reasons to be Cheerful When You're a Middle-aged Man - The Middle-Aged Man Podcast Ep14

    Play Episode Listen Later Mar 15, 2024 17:38


    For this episode, we delve into the heartening realm of middle age, inspired by Marc Ford's insightful article, "20 Reasons to be Cheerful When You're a Middle-aged Man." for the Middle-Aged Man Website. We explore the unexpected joys and silver linings of reaching this stage in life, from embracing a newfound sense of freedom and wisdom to finding humour in the little things. Join us as we discuss how middle age can indeed be a time of contentment and cheer, against all odds. For a deeper dive into my reasons, visit HERE!

    Eye Opening Moments About Mid-Life from a Prison Guard - The Middle-Aged Mans Podcast #13

    Play Episode Listen Later Nov 15, 2023 24:37


    Welcome to the Middle-Aged Man Podcast, where we explore the profound and the hilarious sides of the Mid-Life journey. Join us as we sit down with extraordinary individuals, each with a unique story to share. From the triumphs of resilience to the comedic twists in life's script, our guests bring authenticity and laughter to the forefront. In this episode, meet Emily Bee, a former Correctional Officer, standing at 5'4" and 115 pounds, in a jail with the worst of men, who traded her uniform for a platform to discuss mental health with candour and wit. Having faced personal battles, including PTSD, Emily's journey is a beacon of strength and humour. Discover the power of storytelling as we navigate through the complexities of life, one heartfelt conversation at a time. Welcome to the Middle-Aged Man Podcast, where vulnerability meets laughter, wanting to be better and connection is the ultimate destination. Follow Emily here - TikTok: Click Here Instagram: Click Here   Follow Marc here: Instagram: Click Here www.middleagedmanpodcast.online COMING SOON! 

    Matthew Perry: Addiction, Lies and Legacy - The Middle-Aged Man Podcast #12

    Play Episode Listen Later Nov 1, 2023 7:43


    Listen to the latest episode of The Middle-Aged Man Podcast!

    From Grayscale to Colour: Middle-Aged Men Reveal the Secrets to Adding Vibrancy to Life! - The Middle-Aged Man Podcast

    Play Episode Listen Later Oct 24, 2023 31:52


    Welcome to the middle-aged man podcast! The only over 40 men's podcast that tackles Business, Lifestyle, Growth, Relationships, Health, and all the stuff to help us become the better modern middle-aged men we were meant to be, as well as the essential questions such as “C'mon really…what's the difference between men's razors and lady razors?” On today's show, we talk about the phase of life where we've mastered the art of dad jokes but we might be feeling a bit stuck in the grayscale of routine.  So now is the time to trade monotony for a burst of colour and rediscover the vibrancy that made us and life truly extraordinary.  I'm not a wizard, but as your friendly middle-aged companion, I'm here to give you the guide you on this particular journey.  

    Revelations of a Hollywood Trainer with John Petrelli - The Middle Aged Man Podcast

    Play Episode Listen Later Sep 19, 2023 53:12


    Welcome to the middle-aged man podcast! The only over 40's men's podcast tackles Business, Lifestyle, Growth, Relationships, Health, and Becoming Better Men and questions as important as “When it comes to toilet paper, do you set the flap over or under?” On today's show we have a special guest…. John Petrelli has been a professional fitness coach for over 30 years, having worked alongside some of the biggest names in the entertainment industry, from Grammy-Award-winning recording artists to A-list Hollywood actors. Not bad when you consider at eighteen John seemed bound for Jail or the morgue. In 2021, John's life took an unexpected turn when he became paralyzed with Guillain-Barré Syndrome (GBS), a rare autoimmune disease that landed him in the ICU. With a heavily dependent lifestyle on physical health and well-being, John needed to rely on his mental strength to overcome this disease. Through this experience, the book "Confessions of a Hollywood Trainer" was born. An instant Amazon #1 New release. John has dedicated his new lease on life to helping others find their inner strength to overcome the obstacles they are facing. So gentlemen, please allow me to introduce fellow middle-aged chap and a half, John Petrelli…

    Tantric Yourself Happy - Tantric Sex for Middle Aged Men - The Middle Aged Man Podcast

    Play Episode Listen Later Sep 13, 2023 51:13


    On today's Middle Aged Man Podcast, we have a guest, gentlemen…and she's been a long time coming…hopefully just like you.  Yes, I'm going to get the gags out the way now, we might be middle-aged, but dam it's good to be childish sometimes…it's taken me weeks to get our guest on the show…she kept me waiting for ages…and it was great! And if you don't want to know about the fantastic benefits of tantric to your life and your sex life, well my friend you can come later… Today's guest is here to tell us, middle-aged fellas, that Tantra is not just about shagging, hands-on sexual servicing, a dating hook-up, a swinging lifestyle, a place for f**k buddies or a religion; but she is here to show us how empowering and freeing it is, a journey to self-love and actualisation in relationships and business and an orgasmic way to manifest wealth…. …she's worked with the people from Playboy, Amber Rose's Slutwalk…yes that's an actual thing and The Strategist…a registered nurse, trauma-informed master coach and a certified Tantra healer…all the way from the other side of the Atlantic…and all I can say is…she's been worth waiting for…I give you Dominique D'Vita…..

    8 Habits That Are Ruining Your Life - The Middle-Aged Man Podcast #8

    Play Episode Listen Later Aug 31, 2023 13:50


    Welcome to The Middle-Aged Man Podcast; the only over 40's men's podcast that knows "10 Minutes of affirmations a day won't make you a millionaire" and "having diet coke will not get rid of that 3stone extra you're carrying around". In this episode, Marc looks at the 8 possible habits that are wrecking your life and holding you back from success and happiness.  Now, before you click off this podcast because you think I might be full of it, and this is just another clichéd, self-centred, sanctimonious sermon, I'm here to tell you my friend, I've been in the shitter.  And his life still isn't perfect, but he's made much progress.  So hang tight, relax and give him just a few minutes of your time.  Links:  Instagram: @middleagedmanpodcast

    The Middle-Aged Man Podcast #7 - Emma-Jayne Taylor - Child Abuse and Men

    Play Episode Listen Later Mar 31, 2023 39:33


    ⚠️ WARNING ⚠️ What we will be talking about may well be very uncomfortable for some guys listening, but I thought for many men, it is a subject that has been long buried inside of them or that some men know someone that's been through a similar ordeal and don't fully understand why that person reacts or acts a certain way. Today's guest was told she was a failure as a child, the girl going nowhere & had a juvenile delinquent badge slapped on her when she was 13 by her psychiatrist.  Being labelled at an early age came with difficulties, leading to most people believing she would be dead or in prison by the time she was 20 – although for many the resultant mental trauma from child sex abuse is prison enough. Our guest has organically become a Child Sex Abuse Activist, Speaker, Presenter, and Author on this subject.  Her debut book, Don't Hold Back is a motivational self-help book, published in 2018.  Its purpose is to encourage readers to find their voice, give thought, and help them to process the difficulties of child sex abuse, rejection & abandonment – the book is based on her personal and difficult story.  Don't Hold Back highlights how she changed her life to become the successful person she is today. Her charity, Project 90/10 is a powerful mission and vehicle for influential attitude and action change through education and awareness campaigns in the area of child sexual abuse.  Today's guest on The Middle-Aged Man Podcast is Emma-Jane Taylor…   Emma-Jane's Links: https://www.emmajanetaylor.com/ https://www.facebook.com/project9010/about

    The Middle-Aged Man Podcast #6 - Glenn Bracey, ”Who Am I?”

    Play Episode Listen Later Mar 24, 2023 57:24


    Welcome to the middle-aged man podcast! The only men's podcast that tries hard not to say “back in my day…” or “why can't I get the TV to do what I want it to, and yet we still want to be the best we can be. Today's guest is a man that has the dedication to live his truth and the fullness of who is and what he is. But that's not been a straightforward journey. Like many, he got lost looking for an improved version of himself, out there in the world, in places it could never be found. In the career, the accolades, possessions, parties, etc… As he studied psychology he 'stumbled' into teaching adults in organisations about their thoughts, emotions and interactions. What served them and their truth and what didn't? This set a path for him and as he shared his work, it became the perfect mirror to look at himself. He learned the long way around to find out who he really is…and today he's here to share his insights into being the best version of you, you can be… Gentlemen, today's guest on the Middle-Aged Man Podcast is Mr Glenn Bracey…. On this podcast we talk about: "Who the hell am I?" Marc puts himself through two exercises... Two Versions of Yourself... Self Sabotage...  

    The Middle-Aged Man Podcast EXTRA - Brutal Truths I Learned Last Year

    Play Episode Listen Later Mar 20, 2023 14:33


    So as you probably know, by now, on my podcast, The Middle -Aged Man Podcast we primarily focus on improving your overall life, mindset and relevancy as we are getting older. Some of you have already worked out that last year…probably the worst year of my adult life so far, I actually learned some real Brutal Truths that I wanted to share with you…

    The Middle-Aged Man Podcast #5 - Jon Imondi, Cancer Survivor

    Play Episode Listen Later Mar 17, 2023 43:28


    Welcome to the middle-aged man podcast! Today's guest is a man that is a therapist and coach, a guide to take you by the hand and help you on your Journey Back to You. He draws upon his 10+ years of experience in mindfulness, Childhood Trauma work, and Complex PTSD and 3+ years of working with Gaia Pollini (therapist and co-author of the FUCK IT books). His approach focuses heavily on the NOW and very little on the past; he's only ever interested in the question "What happened to you?" rather than "What's wrong with you?"    He also looks at the personal lies you tell yourself every day and what adaptive/coping strategies you learned from an early age that you drag around with you like a big, heavy backpack.    Plus I also know we're going to talk about something that every middle-aged man dreads and how it's affected a man that should have every tool in the toolbox to deal with it.   Gentlemen, today's guest on the Middle-Aged Man Podcast is Mr Jon Imondi…. In today's podcast we talk about: Working with the creators of 'Fuck It' Why we tell ourselves lies And how one thing last year has changed his life forever... Link to Jon's "Diary of a Cancer Survivor" Website: https://diaryofacancersurvivor.com/  

    Get Your Time Back : You Next Six Figures Podcast

    Play Episode Listen Later Jun 18, 2022 36:56


    It doesn't matter wether it's your first six figures in business, or your next, both bring different challenges (lets not call them problems!) I'm Marc Ford, and let's get you the 6 figure business your hard work deserves. And that's the simple premise of the podcast. A simple, easy to listen to business podcast that understands everyone is making this s### up as we go along, and we'd like you to be given the ideas of what to do, how to do it and why you should do it as you build your first or next six figure business. Learning from others mistakes, successes and stories and giving you the business your hard work deserves and the rewards that go with it. In this episode Marc talks to Alexis Kingsbury, an award-winning entrepreneur, with over 10 years of experience, currently running two Software as a Service Businesses (AirManual and Spidergap) with a remote & global team, and supports others as a board member or consultant including well known companies like Sony PlayStation. In the last few years, Alexis has worked with 100's of business leaders to help save them 1,000s of hours of their time each year and unlock their business' growth. He's been sharing his findings, and it's had a huge impact on many businesses. - In this episode we discuss the first stepping stones of getting you time back to grow your six figure business. - And a brand new segment called 'Trading Estate Tunes' - a bit like Dessert Island Discs, but with more shrink wrap, pallet wood and less sand. Follow Marc Ford MBA:

    How to Grab a 5-Star Employee and Get Your First, Next or Best 6 Figures in Business

    Play Episode Listen Later May 26, 2022 37:27


    It doesn't matter wether it's your first six figures in business, or your next, both bring different challenges (lets not call them problems!) I'm Marc Ford, and let's get you the 6 figure business your hard work deserves. And that's the simple premise of the podcast. A simple, easy to watch business podcast that understands everyone is making this s### up as we go along, and we'd like you to be given the ideas of what to do, how to do it and why you should do it as you build your first or next six figure business. On this episode of the Next Six Figure podcast we have a wonderful special guest and someone who has been there, done that, got the tee-shirt and the duty free…we also tackle one of the biggest problems that comes up time and time again as business owners which is employing staff. Not just that…employing the right staff. Danielle Mulvey is a former flight attendant-turned-entrepreneur who has cracked the code on recruiting and retaining what she refers to as “5-Star Employees”: game-changing, dedicated, hardworking people who make big plays and get real, consistent results. Danielle has scaled her several companies to over $50 million in annual revenue while spending less than 10 hours each week overseeing their operations. Danielle's own team of trusted 5-Star Employees provides her with the freedom to spend the rest of her workweek guiding other entrepreneurs through podcasting, workshops, and community curating. In addition to running her companies and assisting other entrepreneurs, Danielle is the Chief Curator of The ALL IN Company Community, which strategically advises other entrepreneurs on attracting and hiring 5-Star Employees. She has been developing, testing, and sharing these ideas for more than 10 years now, with a staggering 90% success rate! Ladies and Gentlemen…Danielle Mulvey… On todays show discuss: What is a 5-Star Employee? 
 If I pay someone more will that motivate them to do more or perform at a higher level? 
 What is the biggest mistake entrepreneurs make when making their first few significant hires? Why you shouldn't hire a ‘Rainbow, Sparkly Unicorn' 11 Traits of 5-Star Employees How to hire a 5-Star Employee 
 Follow Danielle at

    Your Next Six Figures Podcast - Outside the 9-5, an Interview with Anna Lundberg

    Play Episode Listen Later May 19, 2022 35:24


    Outside the 9-5, Lessons Learned on the Road to a Business Earned It doesn't matter wether it's your first six figures in business, or your next, both bring different challenges (lets not call them problems!) I'm Marc Ford, and let's get you the 6 figure business your hard work deserves. And that's the simple premise of the podcast. A simple, easy to listen to business podcast that understands everyone is making this s### up as we go along, and we'd like you to be given the ideas of what to do, how to do it and why you should do it as you build your first or next six figure business. Learning from others mistakes, successes and stories and giving you the business your hard work deserves and the rewards that go with it. In this episode I discuss the lessons learned outside of the 9-5 to a business of 6 figures and beyond with Coach, Author and Podcaster , Anna Lundberg. Anna is the founder of One Step Outside, where she helps experienced professionals around the world design the career, the business and the lifestyle that brings them more freedom, flexibility, and fulfilment – outside of the conventional 9 to 5.  She is the host of the Reimagining Success podcast and author of Leaving the Corporate 9 to 5.  

    The First Stepping Stone of a Real Six Figure Business - Your Brand and Branding

    Play Episode Listen Later May 13, 2022 20:51


    It doesn't matter wether it's your first six figures in business, or your next, both bring different challenges (lets not call them problems!) I'm Marc Ford, and let's get you the 6 figure business your hard work deserves. And that's the simple premise of the podcast. A simple, easy to listen to business podcast that understands everyone is making this s### up as we go along, and we'd like you to be given the ideas of what to do, how to do it and why you should do it as you build your first or next six figure business. Learning from others mistakes, successes and stories and giving you the business your hard work deserves and the rewards that go with it. In this episode we discuss the first stepping stone of a real six figure business - your brand and branding. Follow Marc Ford MBA: 

    Your Next Six Figures Podcast: Podfluence - The Art of Podcasting for Business

    Play Episode Listen Later May 4, 2022 21:56


    In this episode of the 'Your Next Figures Podcast' we talk to special guest Johnny Ball about his brand new book, Podfluence. Your host, business coach, consultant and author, Marc Ford MBA, talks to Johnny about how podcasting is revolutionising the way businesses and their owners influence their ideal customers and clients, how to get one started and everything you need to do to get involved in the growing medium that is podcasting. Filmed in Valencia and Leicester, we take a deep dive into Johnny's skill set and how it can help you get your next six figures.   Follow Johnny here: Facebook : https://www.facebook.com/johnalexanderball LinkedIn: https://www.linkedin.com/in/johnaball/ Instagram: https://www.instagram.com/speakinginfluence/   Get Your First Six Figures Roadmap Here: http://www.sixfigureroadmap.co.uk/download   Follow Marc here:

    How to Grow Your Membership Group and Use eMail Marketing Properly, YBKBS Podcast

    Play Episode Listen Later Feb 14, 2022 32:10


    This weeks guest is Ryan Carruthers of Membership Mastery. Over the last two years businesses have had to look at different income streams and satisfy their customers issues and problems. Some did it really well, others did it really badly. Ryan has helped business owners like you build 6 figure businesses by the growing membership groups and growing them quickly with the use of a secret weapon, used properly...email marketing. Follow Ryan on:

    How to Get a Referral Without Asking - YBKBS Podcast with Stacey Brown Randall EP118

    Play Episode Listen Later Jan 21, 2022 52:00


    How to Get a Referral Without Asking Todays guest is Stacey Brown-Randall, multiple award winning author of the book ‘Generating Business Referrals Without Asking' and host of her own podcast “Roadmap to Grow Your Own Business” and keynote speaker. Over many years Stacey has had the privilege of helping business owners like you, as well as well known corporations and franchises in the real estate, (we call that property over here in Blighty), financial and professional services industries. Stacey has been featured in national and international publications as well as National media programmes talking all things referral… What we cover in this podcast: • What is (and isn't) a referral? • Where do referrals fit in the sales/business development strategy? • Why have we gotten it so wrong for so long when it comes to generating referrals? • What happens to your relationship with a client when you ask or pay for a referral? • How do you get referrals when you can't ask for them? • What are the three parts to the client journey you should always plan for? • How to reverse your goals to accomplish them Follow Stacey here: Website: https://www.staceybrownrandall.com LinkedIn: https://www.linkedin.com/in/staceybrandall/   Follow Marc Ford MBA:

    Business Finance Coach, Tracey Bissett - YBKBS Podcast Ep117

    Play Episode Listen Later Jan 14, 2022 29:58


    On today's show…I'm reaching across the pond to our friends in Canada where it's my absolute privilege to bring you one of the countries finest Financial Fitness Trainers in the shape of Tracey Bissett. Tracey  is on a mission to redefine the world's economic future by increasing the financial literacy of entrepreneurs, also known as financial fitness.  With over 20 years of experience in the financial services industry, Tracey helps entrepreneurs across all industries, both on and offline.  As Chief Financial Fitness Trainer of Bissett Financial Fitness Inc., Tracey educates and empowers entrepreneurs to take control of and live their financial lives with confidence.  As a former executive at TD Bank, one of Canada's Big 5 Banks, Tracey has worked with and in support of thousands of entrepreneurs to secure the financing they needed.  This hands on experience coupled with her formal financial education, an MBA and Chartered Financial Analyst designation, this positions Tracey uniquely to coach about all things money to all things business and entrepreneurial. And on top of that, Tracey is a professor at Centennial College's School of Business and regularly leads speaking engagements to increase financial fitness awareness, so this lady know her stuff! Ladies and Gentlemen, I give you Tracey Bissett… Follow and Connect with Tracey at:

    10 Things Your Small Business Faces Today (and how to get ‘round it) - EP115

    Play Episode Listen Later Nov 19, 2021 21:53


    10 Things Your Small Business Faces Today (and How to Get 'round it) - Ep115   Welcome to the Your Best Kept Business Secret Podcast with host, Marc Ford MBA, coach, author and international speaker on all things business. In this episode of the podcast (also available on YouTube) Marc talks you through the 10 difficult things, that are very real to small businesses. Way too many small businesses are putting their heads in the sand and hoping that the storm will pass...it won't for a while. So take a listen, start to think about some of the solutions and be the 'village'...part of the community that shares it's ideas, it's thoughts and solutions with other small business owners just like you. We are stronger together than we ever will be apart.   Follow Marc Ford MBA: 

    Boris Was Right; Who are you? A Potato, an Egg or Coffee Beans? 5 Rules of Success from Someone That Hates Self Help

    Play Episode Listen Later Oct 8, 2021 20:36


    Welcome back to the Your Best Kept Business Secret Podcast, with coach, author and keynote speaker Marc Ford MBA. It's a podcast all about helping you look at your business differently, unearthing the business secrets that many don't want top tell you; the tricks, the ideas the strategies and the perspectives that can give you the rewards of the business your hard work truly deserves. So, as he's settling back into the comfy presenting chair for the first time in months, Marc talks about three things...Who's fault the current mess is in the UK, asks you wether you are a potato, an egg or bunch of coffee beans and gives you 5 lessons for Business Success from someone…who hates personal development guru's! All this direct to your device of choice and if you'd like more of this stuff, feel free to drop by his website, marcford.uk and grab yourself a copy of his bestselling of my books, called '101 Questions for Business Owners Who Want Success!' So…let's do this… Follow Marc Ford MBA: 

    Grow Your Business - We Lost Half Our Business and ThenWe Grew 200% with Ryan Wellmans from SoPro YBKBS Ep113

    Play Episode Listen Later Apr 6, 2021 35:50


    When the world emergency started, for many people their business stopped, Ryan's growing business was the same. Overnight he lost half of his marketing clients as many didn't know what to do, where to turn to, and what the future held. They weren't alone. But Ryan, turned the whole situation on it's head, turned it around, and despite everything went in to battle for his customers and clients. It's a small business leadership story that helped his business grow a whopping 200% in the last 12 months by doing the right thing for customers and clients and it's opened his eyes to what is really possible when your back is up against the wall. Links - SoPro: www.sopro.io Follow YBKBS Small Business News for Smart Business Owners Here:

    Mens Mental Health in Business with The Man Whisperer, Kenny Mammarella-D'Cruz

    Play Episode Listen Later Mar 25, 2021 39:18


    It's no surprise that many small business owners mental health has been battered, bruised and shattered because of the global pandemic. The uncertainty and pressures that it has caused piled on top of the usual trials and tribulations of running a business have intensified feeling for most people. However for many men the thought of talking about their issues and mental health fills many with a sense of dread. (There's one presenting this.) But thanks to this man there are thousands more that have had the space and time to talk of their issues over the last twelve months. And what a twelve months it's been. Today's guest and one of the UK's Best Kept Business Secret's is the Man Whisperer, Kenny Mammarella-D'Cruz where we talk about male mental health business, masculinity in the business world and his very unique perspective of lockdown and how it helped him, help men in business during it. Follow Kenny Here:

    Anneka Hicks - Why I Had To Leave ExcludedUK and Fighting for the 3 Million - YBKBS Podcast Ep111

    Play Episode Listen Later Mar 18, 2021 39:34


    Anneka Hicks - Why I Had To Leave ExcludedUK and Fighting for the 3 Million Small Businesses and Self Employed A year ago, people up and down the UK were told to lock their doors, stay home and protect the NHS. A year later we're told to open our doors when we're told, stay home if we can and thank the NHS. In-between that… millions of self-employed business and small business owners have had sleepless nights, pivoted so many times they look like classical business ballerinas and all of us watched on as the Government got to grips with dishing out financial support at break neck speed. Unless you're in the 3 million that is. Excluded UK estimates that 3 million of us have been shunned, or left out of financial support because of standard circumstances or because of legal financial advice given to business owners inline with HMRC rules and regulations. But with every ‘perfect solution' that the Government announces…comes a trouble maker… A trouble maker that gives a voice to a silent majority. A trouble maker with facts, figures and a dream that if a few simple things are adopted, the world would be a better place for 3 million business owners. Today we welcome Anneka Hicks, founder of ExcludedUK, the grassroots, non-profit organisation committed to providing personal, business and career support to those facing hardship as a result of the Covid-19 pandemic. In this podcast she reveals why she's stepped away from one of the biggest grassroots movements in business the UK has ever seen, the toll it's taken on her personally and how she's found a true vocation in life moving forward. Follow Anneka Here: Younified: www.younified.co.uk LinkedIn: www.linkedin.com/in/annekahicksmarketing/ Excluded UK: https://www.excludeduk.org/excluded-uk-an-inclusive-alliance-for-the-excluded LISTEN to our latest FREE business podcasts, helping you get the business you deserve... On the Podcast website page: https://bestkeptbusinesssecret.co.uk/podcasts/ On iTunes: https://apple.co/3c9kEdZ On Podbean: https://open.spotify.com/show/7HzleOMkAVxJ9m39OXm1rx?si=YUfc89wcQMiaqq0s9MyTBA On Spotify: https://open.spotify.com/show/7HzleOMkAVxJ9m39OXm1rx?si=uQ0vYopDTeOYMw16Nt9fAA On the Website Video Page: https://bestkeptbusinesssecret.co.uk/small-business-news-video-for-smart-business-owners/

    Building An Award Winning Small Business in Lockdown - Jaimie Baird, Founder of Steeps EP110

    Play Episode Listen Later Mar 15, 2021 31:36


    On podcasts you usually find the mega rich, the mega successful and the mega ego's all lining up to talk about their new project. But ion this episode we've taken a different tack. We interview Jaimie Baird, Founder and Chief Steeper at 'STEEPS ONE SHOT' a fiery blend of seven natural, raw and sustainably sourced organic ingredients which is a powerful; once-a-day gut friendly wellness shot to get your metabolism and digestion firing on all cylinders. We thought we'd interview and talk to him about the beginning of Jaimie's Entrepreneurial journey as STEEPS is about to be launched into the big wide world and talk to him about the things you SHOULD do when building an award winning small business and the things you SHOULDN'T do, so you don't make the same mistakes. STEEPS: www.steepsoneshot.com Follow us:

    YBKBS Podcast: An Interview with Chris Ducker - Youpreneuer - Personal Branding

    Play Episode Listen Later Mar 8, 2021 36:35


    Serial entrepreneur, family man, action taker, lover of fine whiskey, the blues, luxury travel and entrepreneurs that want to change the world… Well, that's how this fella describes himself on his website, but it's just the start. This Brit started his first business in 2008, helping businesses across the world working exclusively with B2B clients across a number of different industries, from around our glorious Globe, providing lead generation, appointment setting, customer service and live chat services to small and medium-sized businesses…making a very brief pit stop at a total burnout… writing his first book “Virtual Freedom', creating the Youpreneur movement, writing another best-selling book called, “Rise of the Youpreneur'“, and calling people like Gary V, Tim Ferriss, Lewis Howes and Pat Flynn…friends… this man is on a mission to help future-proof yours, and every other entrepreneurs business by creating the business of you… Ladies and Gentlemen… Mr. Chris Ducker! Chris' links: www.chrisducker.com www.youpreneur.com Subscribe to YBKBS: https://mailchi.mp/d16f0a276e25/ybkbs-platform-landing-page

    Mike Michalowicz, "Fix This" - YBKBS Small Business News for Smart Business Owners Podcast

    Play Episode Listen Later Feb 22, 2021 22:41


    Today's guest talking to Marc Ford, Editor in Chief at YBKBS Small Business News for Smart Business Owners, is multi New York Times best-selling author, Mike Michalowicz. His book ‘Fix This Next' and it's diagnostic tool draws on the five identified levels of needs shared by every single small business in the world.  His goal with the Fix This Next concept is to help eradicate small business owner poverty by showing business owners a simple system to uncover their greatest challenges.  Actually knowing those challenges, they can then systematically fix the issues that will give them the greatest impact on improving their business, without burning out trying to fix everything at once. Ladies and Gentlemen, Mr Mike Michalowicz... Follow Mike here: Website : http://www.mikemichalowicz.com YBKBS here:

    What You Can Learn From Realising You're Not Very Good At Something YBKBS Ep107

    Play Episode Listen Later Feb 2, 2021 14:24


    Business owners are the world's worst at admitting when they are wrong. Fact. This problem that has actually nothing to do with ego, but invariably has everything to do with that little Gremlin inside all of us called ‘Control-Freak', gets worse and has even bigger consequences  as business get bigger and bigger. Don't believe me? If you look past most of the more recent headlines regarding some big business collapses in recent weeks, you'll actually find that one of the major factors of their collapse was that no-one was prepared to look to their strengths and get the right people into cover the deficient weaknesses. In this podcast Marc takes a look at what you can (and should) learn from weaknesses and how they effect your business...shame the big business didn't! It gives you a better, leaner more profitable business. Fact. Link mentioned in show: HERE The Small business News, Views and Articles site: www.ybkbs.online  

    10 Things You MUST Do in 2021 For Your Business

    Play Episode Listen Later Dec 23, 2020 21:30


    I want to zoom in a little bit and and get your small business ready so to speak for 2021 with the 10 things that you absolutely MUST do going into next year. These are 10 important things about yourself and your business that if you don't have a handle on, the chances of you hitting your goals and getting to that level of success that you want to get to next year are diminished. You know not they say knowledge is power. And 2021 will be one of the most important years for business in living memory and there is something for you to remember... so we need to look at a few things to give you the knowledge so you can take action and take some important steps forward in 2021. First things first you're going to need a pen and paper or an iPad or out whatever a note catching device of some variety, OK?Because we're going to go to I'm going to ask you questions here prompting you to think about these 10 things that you need to do that. You've got to have these under your belt going into next year...

    How Do You Get Free Customers? Episode 105

    Play Episode Listen Later Dec 17, 2020 16:31


    Money is tight. Everything in a small business marketing budget, (if you have one) is straining at the seams, but we all like something for free don't we? Where should you spend money to get not only a great return on investment, but as and added bonus, make some brilliant connections that can help you build your business in an uncertain future? Well let's look at one of the cheapest ways to boost your business status and marketing with networking. Networking meetings and groups can be good...they can be also be bad. (I should know…I've attended more than a few in my time.) That aside, if you attend enough networking meetings and learn which ones to avoid like the plague, then you'll be able to benefit from one of the most rewarding and satisfying streams of marketing you could ever wish for as a small business. And networking, can, if done right, get you all the customers you need to grow your business, build your support team and take your business to another level. Follow me on:

    How to Break Up (With a Customer), Even If You Really Love Them

    Play Episode Listen Later Dec 15, 2020 9:29


    In this video podcast, we'll show you how to break up with your worst customers and clients even if you really love them. In business relationships, as in romantic ones, there sometimes comes a time when things simply aren't working out. This can happen for a whole host of reasons. Perhaps the project has expanded in scope beyond what you agreed and you can no longer dedicate enough time to it. Perhaps the client is routinely rude or dismissive to you, or always pays you late. Or perhaps you've simply decided to take your small business in a different direction and focus on different things. Whatever the reason, sooner or later there will likely come a time when you have to break up with a client. But there's a right and a wrong way to do that. Here are a few things to bear in mind as you navigate the sometimes-messy process of ending a business relationship.  Follow Us on:

    10 Things These Small Business Owners Learned in 2020 (And How It Will Propel Them in 2021)

    Play Episode Listen Later Dec 8, 2020 25:24


    2020 has been a terrible year for everyone in business ,especially those small business owners, the self employed and entrepreneurs. So I reached out to listeners and viewers and asked them a simple question, "What was the most important thing they've learned in 2020 and how will it help them in 2021?" I go through some of the answers and give a genuine slant on each answer helping them and you get the business you're hard work truly deserves. Here are the contributors details... Paul Horne @Goldfish Designs www.coolgoldfishdesigns.co.uk Lexi Black @Glade Digital www.gladedigital.com Lawrence Laidlow @Funerals By Design www.funeralsbydesign.co.uk Steven Mather, Solictor @Steven Mather www.stevenmather.co.uk Paul Fisher, Entrepreneur www.rioddrivingschool.co.uk Hannah Rose @Complete Rose Events www.completeroseevents.co.uk Nick Harris @The Driving Academy www.thedrivingacademy.org Laurence Childs @Jalepeno Business Solutions www.jalapeno.is Follow me on:

    11 Signs You Should Give On Your Small Business (and 2 Secrets on How to Fix It); YBKBS Episode102

    Play Episode Listen Later Dec 3, 2020 16:51


    There will come a time in every entrepreneurs and small business owners life that you ask yourself that question, "Shall I quit?" It would be fair to say that 2020 has done more damage than any particular experience, to small business owners and entrepreneurs confidence and maybe the business looks like it's in tatters. So here are 11 signs that you might need to quit your business and two secrets on how to get around them...the future...your business future is in your hands. Follow me on:

    10 Problems You Struggle With As A Small Business (And How to Fix It Yourself)

    Play Episode Listen Later Dec 1, 2020 23:43


    In the first few years of business, small companies come up against a lot of different challenges. It would be fair to say that in 2020 that not only have small businesses come under unprecedented challenges because of what can only be described as ‘the global bastard' , the medium and big boys have felt some significant pain and all of their plans have gone out of the window. Some will be harder than others to overcome -- and government statistics bot here in the UK, but the same is reflective in Europe and America, that about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%. And that's just a normal year. With survival rates like that, it's easy to understand why folks face the first few years of business with trepidation. Leaving you with a bit of a broken dream and not earning the money from a business that you could have been proud of. But the truth is that many common business problems and challenges are actually fixable, even in the current climate. Many times, you'll find you need to take a step back, take the time to understand the pain points you're feeling, and re-think your strategy and get your business moving forward. So with that in mind, here are 10 problems you will struggle with as a small business and how to fix them yourself... Follow me on:

    Make Some Noise, Ken Schmidt Re-Release Part 2

    Play Episode Listen Later Nov 28, 2020 25:56


    n this first part of a two part podcast I interview former Head of Communications at the Harley-Davidson Motor Company, Ken Schmidt. Ken was instrumental in one of the biggest turn-arounds in corporate history helping change the image and what was said and thought about the Harley-Davidson Motorbike. Ken has his own unique way of explaining things and in the first of a two part podcast, he'll explain to you how you and your business can 'Make Some Noise'. Learning points from the episode: Why 'haters' are a good thing. What the difference between 'also-rans' and 'dominators' are How important listening REALLY is and What you should REALLY do at Trade-Show's and Expo's Follow me on:

    How Can a Business Plan for 2021? 15 Things You MUST Take Advantage Of To Grow: YBKBS Ep100

    Play Episode Listen Later Nov 27, 2020 23:07


    What will 2021 bring and how can businesses be ready? Many businesses bolted into 2020 with firm plans and optimistic outlooks, growing and flying high. All that evaporated by mid-March as the focus turned from thriving to surviving for most companies. Now, as this turbulent year enters its final months, a new question lies just over the horizon. The future still seems so uncertain and the end of the pandemic still feels a long way off, but despite that there is a lot that businesses can do to prepare for success in 2021 and if I'm honest there have been so many things that have changed the way we work and how we do business right now, that we'll feel the shockwaves long past 2021. I'm sure the new year will come with its own unexpected twists and turns, but I am also confident there will be huge potential for business who remain open minded and can be nimble to take advantage of the opportunities. All the unknowns make business and marketing planning a challenge, but it is very  possible to begin gathering hints about how the world will operate going forward. You just have to know where to look and where you should keep your eyes open. Luckily I have...so here you go! Follow me on:

    The 1 Race That Small Business Doesn't Want To Be Part Of and How to Avoid it: YBKBS Podcast Ep99

    Play Episode Listen Later Nov 26, 2020 15:28


    99 episodes…wow! I've been blessed to be able to do this as long as I have and I've got to admit they've got better over time…I re-listened to the very first podcast I did a few years ago and my God! I sounded like a radio DJ on Wyvern FM…a bit like Tony Blackburn but missing the jingles and cheesy 80's records! SO to get to 99 episodes I didn't think I'd get here still serving you, still helping you get the business that you're hard work deserves.. OK this podcast comes with a warning.  There is a race on, and this is the start of the second leg of a race that we in small business want to come last in. This is the race where the only people that win are your customers and clients, but small business owners could become bust, skint, worn out and much worse ill. It's the race to the bottom… Follow me on:

    Make Some Noise, Ken Schmidt Re-Release Part 1

    Play Episode Listen Later Nov 25, 2020 21:18


    In this first part of a two part podcast I interview former Head of Communications at the Harley-Davidson Motor Company, Ken Schmidt. Ken was instrumental in one of the biggest turn-arounds in corporate history helping change the image and what was said and thought about the Harley-Davidson Motorbike. Ken has his own unique way of explaining things and in the first of a two part podcast, he'll explain to you how you and your business can 'Make Some Noise'. Learning points from the episode: Why 'haters' are a good thing. What the difference between 'also-rans' and 'dominators' are How important listening REALLY is and What you should REALLY do at Trade-Show's and Expo's Follow me on:

    Todd Henry - the Accidental Creative Interview Re-release

    Play Episode Listen Later Nov 24, 2020 43:28


    Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance.  He is the author of four books (The Accidental Creative, Die Empty, Louder Than Words, and Herding Tigers) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. One of those books, Die Empty was named by Amazon.com as one of the best books of 2013 and had a profound effect on me an my life in business. Doing the work and leading the work are very different things. When you make the transition from maker to manager, you give ownership of things to your team even though you could do them yourself better and probably faster.  You're juggling expectations from your customers, who wants consistent, predictable output from an inherently unpredictable creative process.  And you're managing the pushback from your team of brilliant, headstrong, and possibly overqualified people. Leading a team of talented, creative people requires a different skill set than the one most management books offer.  As a consultant to creative companies, Todd Henry knows first hand what prevents creative leaders from guiding their teams to success, and in Herding Tigers he provides a bold new blueprint to help you be the leader your team needs. Learn to lead by influence instead of control. Discover how to create a stable culture that empowers your team to take bold creative risks. And learn how to fight to protect the time, energy, and resources they need to do their best work. His latest book, Herding Tigers, is about how leaders can foster an environment in which creative people can thrive. Full of stories and practical advice, Herding Tigers will give you the confidence and the skills to foster an environment where clients, management, and employees have a product they can be proud of and a process that works and it's just one of the things we will be talking about today… Follow Todd on Facebook HERE Visit Todd's website HERE Follow me on:

    Small BusinessLessons from Dr Who Part 6 Re-Release

    Play Episode Listen Later Nov 23, 2020 42:33


    Re-Released for Dr Who Day (23rd November!) This year I've done several presentations about how Saturday morning TV has actually given us many small business lessons as kids. But to be fair we were probably bouncing off the walls with coco-pops way too much to notice. But I love to talk about my favourite TV programme, Dr Who. It came back with a media and PR bang; quite simply because of the controversy surrounding it's first female lead character. Let's be fair those that got their backside in their hands about a woman taking the lead on this are probably the same people who get upset if they have a female boss, a female CEO and have forgotten that the whole thing is a made up story about a two hearted alien that regenerates and turns into different people. But that is a different story for another day and another podcast. Originally airing on Saturday 23rd of November 1963, at 5.16pm, And I've released this podcast at exactly that time and date, to celebrate the fact. It was the brain child of Sydney Newman, a man bought on board by the BBC from ITV to do ‘something a little different' with the drama department. And different it was. Designed as a 25 minute filler programme, it's gone through it's high's and lows, like any business of any size, and is now one of the biggest money spinners that the publicly owned BBC have. So let's talk about the lessons of business from exploring the Sixth Doctor, Colin Baker. Follow me on:

    Small Business Lessons from Dr Who Part 5 Re-Release

    Play Episode Listen Later Nov 23, 2020 47:32


    Re-Released for Dr Who Day (23rd November!) This year I've done several presentations about how Saturday morning TV has actually given us many small business lessons as kids. But to be fair we were probably bouncing off the walls with coco-pops way too much to notice. But I love to talk about my favourite TV programme, Dr Who. It came back with a media and PR bang; quite simply because of the controversy surrounding it's first female lead character. Let's be fair those that got their backside in their hands about a woman taking the lead on this are probably the same people who get upset if they have a female boss, a female CEO and have forgotten that the whole thing is a made up story about a two hearted alien that regenerates and turns into different people. But that is a different story for another day and another podcast. Originally airing on Saturday 23rd of November 1963, at 5.16pm, And I've released this podcast at exactly that time and date, to celebrate the fact. It was the brain child of Sydney Newman, a man bought on board by the BBC from ITV to do ‘something a little different' with the drama department. And different it was. Designed as a 25 minute filler programme, it's gone through it's high's and lows, like any business of any size, and is now one of the biggest money spinners that the publicly owned BBC have. So let's talk about the lessons of business from exploring the fifth Doctor, Peter Davison. Follow me on:

    Small Business Lessons from Dr Who Part 4 Re-Release

    Play Episode Listen Later Nov 23, 2020 43:01


    Re-Released for Dr Who Day (23rd November!) This year I've done several presentations about how Saturday morning TV has actually given us many small business lessons as kids. But to be fair we were probably bouncing off the walls with coco-pops way too much to notice. But I love to talk about my favourite TV programme, Dr Who. It came back with a media and PR bang; quite simply because of the controversy surrounding it's first female lead character. Let's be fair those that got their backside in their hands about a woman taking the lead on this are probably the same people who get upset if they have a female boss, a female CEO and have forgotten that the whole thing is a made up story about a two hearted alien that regenerates and turns into different people. But that is a different story for another day and another podcast. Originally airing on Saturday 23rd of November 1963, at 5.16pm, And I've released this podcast at exactly that time and date, to celebrate the fact. It was the brain child of Sydney Newman, a man bought on board by the BBC from ITV to do ‘something a little different' with the drama department. And different it was. Designed as a 25 minute filler programme, it's gone through it's high's and lows, like any business of any size, and is now one of the biggest money spinners that the publicly owned BBC have. So let's talk about the lessons of business from exploring the fourth Doctor, Tom Baker. Follow me on:

    Small Business Lessons from Dr Who Part 3 Re-Release

    Play Episode Listen Later Nov 23, 2020 44:24


    Re-Released for Dr Who Day (23rd November!) This year I've done several presentations about how Saturday morning TV has actually given us many small business lessons as kids. But to be fair we were probably bouncing off the walls with coco-pops way too much to notice. But I love to talk about my favourite TV programme, Dr Who. It came back with a media and PR bang; quite simply because of the controversy surrounding it's first female lead character. Let's be fair those that got their backside in their hands about a woman taking the lead on this are probably the same people who get upset if they have a female boss, a female CEO and have forgotten that the whole thing is a made up story about a two hearted alien that regenerates and turns into different people. But that is a different story for another day and another podcast. Originally airing on Saturday 23rd of November 1963, at 5.16pm, And I've released this podcast at exactly that time and date, to celebrate the fact. It was the brain child of Sydney Newman, a man bought on board by the BBC from ITV to do ‘something a little different' with the drama department. And different it was. Designed as a 25 minute filler programme, it's gone through it's high's and lows, like any business of any size, and is now one of the biggest money spinners that the publicly owned BBC have. So let's talk about the lessons of business from exploring the third Doctor, Jon Pertwee. Follow me on:

    Small Business Lessons from Dr Who Part 2 Re-Release

    Play Episode Listen Later Nov 23, 2020 27:10


    Re-Released for Dr Who Day (23rd November!) This year I've done several presentations about how Saturday morning TV has actually given us many small business lessons as kids. But to be fair we were probably bouncing off the walls with coco-pops way too much to notice. But I love to talk about my favourite TV programme, Dr Who. It came back with a media and PR bang; quite simply because of the controversy surrounding it's first female lead character. Let's be fair those that got their backside in their hands about a woman taking the lead on this are probably the same people who get upset if they have a female boss, a female CEO and have forgotten that the whole thing is a made up story about a two hearted alien that regenerates and turns into different people. But that is a different story for another day and another podcast. Originally airing on Saturday 23rd of November 1963, at 5.16pm, And I've released this podcast at exactly that time and date, to celebrate the fact. It was the brain child of Sydney Newman, a man bought on board by the BBC from ITV to do ‘something a little different' with the drama department. And different it was. Designed as a 25 minute filler programme, it's gone through it's high's and lows, like any business of any size, and is now one of the biggest money spinners that the publicly owned BBC have. So let's talk about the lessons of business from exploring the second Doctor, Patrick Troughton. Follow me on:

    Small Business Lessons from Dr Who Part 1 Re-Release

    Play Episode Listen Later Nov 23, 2020 27:30


    Re-Released for Dr Who Day (23rd November!) This year I've done several presentations about how Saturday morning TV has actually given us many small business lessons as kids. But to be fair we were probably bouncing off the walls with coco-pops way too much to notice. But I love to talk about my favourite TV programme, Dr Who. It came back with a media and PR bang; quite simply because of the controversy surrounding it's first female lead character. Let's be fair those that got their backside in their hands about a woman taking the lead on this are probably the same people who get upset if they have a female boss, a female CEO and have forgotten that the whole thing is a made up story about a two hearted alien that regenerates and turns into different people. But that is a different story for another day and another podcast. Originally airing on Saturday 23rd of November 1963, at 5.16pm, And I've released this podcast at exactly that time and date, to celebrate the fact. It was the brain child of Sydney Newman, a man bought on board by the BBC from ITV to do ‘something a little different' with the drama department. And different it was. Designed as a 25 minute filler programme, it's gone through it's high's and lows, like any business of any size, and is now one of the biggest money spinners that the publicly owned BBC have. So let's talk about the lessons of business from exploring the first Doctor, William Hartnell. Follow me on:

    7 Myths Destroying Small Business During CoVid - And Then The Truth: YBKBS Episode 98

    Play Episode Listen Later Nov 22, 2020 12:55


    In this podcast lets talk about the C word…yes THAT C word…CoVid…I've tried to avoid it as much as possible, but I can't not mention it anymore because quite simply there is so much guff and confusion out there that we need to clear a few things up! Let's face it, 2020 is definitely not a year to write home about is it? Especially as we've spent roughly 6 months locked in our homes and not seeing anything other than a box set on Netflix or the short journey to work from the bedroom to a kitchen table. But as things have gone down, gone on, worn on and been locked down more times than a bunch of prisoners in an American Drama series, there have been several myths, falsehoods and daft ideas that have crept into the small business eco system that have held back business owners like you from getting on and making the most of a bad job all round. So here are 7 things that I've noticed that we really need to consign to the dustbin of history that may be holding you and your business back as we speak… Follow me on:

    7 Tips to Write Perfect Case Studies That Customers Will Buy From: YBKBS Podcast; Ep97

    Play Episode Listen Later Nov 19, 2020 17:55


    So yesterday I asked a group of small business owners and freelancers what they were struggling with. It popped up that if nothing else, we were all very British. By that I mean, that these small business owners were scared to ask for reviews, or use real life people in case studies. Now whilst I've written about reviews before, I thought I'd focus on 7 Ways to Write a Perfect Case Study, That Customers Will Buy From. Case studies are a brilliant way to tell your customers how important, valuable and life saving your products or services really are. They go beyond simple testimonials and reviews by showing real-life examples of how you were able to satisfy your customer's needs and help them accomplish their goals. Not only that but the customer will get a genuine, and if done right, an authentic feel as to how you work and how you identify as different to your competition. With perfect case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer by buying from you. The following are 7 ways to make your case studies a powerful asset in getting new business and customers. Written article with example: Click HERE

    PR Tips for Every Small Business Owner Part 2 of 2: YBKBS EP96

    Play Episode Listen Later Nov 8, 2020 25:44


    Part 2 of 2 Today's guest is a PR expert, founder, author and teacher. She set up her own business in 2015 because she was completely disillusioned by how traditional agencies weren't servicing the independents and small businesses of the UK in the way they needed. Today, The Wern is a PR & design shop for startups, entrepreneurs and independent brands. The business is split across products, events, courses, coaching and an affordable agency.  In the last six years, she's worked with hundred of entrepreneurs including Jimmy's Iced Coffee, The Marshmallowist and Vinyl Me, Please. She uses her own profile to demonstrate how you can do your own publicity without spending a fortune on a big London agency or people who have dabbled in PR. She loves helping businesses like yours learn the DIY steps of PR, regularly hosting her own workshops and for other platforms such as UAL Creative Accelerator, Cass Business School, UCL and Courier magazine as well as co-working spaces. A guest lecturer for modern business school Jolt, General Assembly and a regular on the speaker circuit across the capital she is also a busy mother and lives with her french creative director Hadrien who also happens to be the father of her children, from her garden office in east London. Ladies and Gentlemen today's guest talking about all things PR and her book “Hype Yourself' , a no-nonsense PR Toolkit for small business is Lucy ‘The Wern' Werner… Video Podcast Available Here: https://youtu.be/qmuRX6-eOtU More on Lucy here:  https://www.linkedin.com/in/lucywerner/ https://www.facebook.com/wernchat https://www.instagram.com/wernchat/ https://twitter.com/wernchat https://www.youtube.com/channel/UCylo4zcpIDuPlqdApEl7KBw?view_as=subscriber More from YBKBS: www.bestkeptbusinesssecret.co.uk  

    PR Tips for Every Small Business Owner : YBKBS EP95

    Play Episode Listen Later Nov 1, 2020 29:41


    Part 1 of 2 Today's guest is a PR expert, founder, author and teacher. She set up her own business in 2015 because she was completely disillusioned by how traditional agencies weren't servicing the independents and small businesses of the UK in the way they needed. Today, The Wern is a PR & design shop for startups, entrepreneurs and independent brands. The business is split across products, events, courses, coaching and an affordable agency.  In the last six years, she's worked with hundred of entrepreneurs including Jimmy's Iced Coffee, The Marshmallowist and Vinyl Me, Please. She uses her own profile to demonstrate how you can do your own publicity without spending a fortune on a big London agency or people who have dabbled in PR. She loves helping businesses like yours learn the DIY steps of PR, regularly hosting her own workshops and for other platforms such as UAL Creative Accelerator, Cass Business School, UCL and Courier magazine as well as co-working spaces. A guest lecturer for modern business school Jolt, General Assembly and a regular on the speaker circuit across the capital she is also a busy mother and lives with her french creative director Hadrien who also happens to be the father of her children, from her garden office in east London. Ladies and Gentlemen today's guest talking about all things PR and her book “Hype Yourself' , a no-nonsense PR Toolkit for small business is Lucy ‘The Wern' Werner… Video Podcast Available Here: https://youtu.be/qmuRX6-eOtU More on Lucy here:  https://www.linkedin.com/in/lucywerner/ https://www.facebook.com/wernchat https://www.instagram.com/wernchat/ https://twitter.com/wernchat https://www.youtube.com/channel/UCylo4zcpIDuPlqdApEl7KBw?view_as=subscriber More from YBKBS: www.bestkeptbusinesssecret.co.uk  

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