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Justin Banon is the founder of Boson Protocol, the foundational infrastructure enabling decentralized AI commerce by automating trust and transactions for the exchange of physical and digital goods. He is also the founder of Fermion Protocol, an extension of Boson designed to facilitate decentralized commerce for high-value items.In this conversation, we discuss:- Introduction to Boson and Fermion Protocols- Tokenization Should Provide More Usability Than the Traditional Asset- Solving the Physical Asset Oracle Problem- Trends in Web3 and Consumer Adoption- Luxury and Fashion Markets Embracing Web3- Tokenization of Real-World Assets- Crypto Commerce AI agents- Decentralized AI commerce- Which industries are best positioned to adopt RWAs in the near termBoson ProtocolWebsite: www.bosonprotocol.ioX: @BosonProtocolTelegram: t.me/bosonprotocolFermion ProtocolWebsite: www.fermionprotocol.ioX: @FermionProtocolTelegram: t.me/fermionprotocolJustin BanonX: @JBanonLinkedIn: Justin Banon --------------------------------------------------------------------------------- This episode is brought to you by PrimeXBT. PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers. PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions. Code: CRYPTONEWS50 This promotion is available for a month after activation. Click the link below: PrimeXBT x CRYPTONEWS50
Leave feedback!Today I am speaking with Justin Banon, founder of Boson Protocol. Boson Protocol is building decentralized commerce infrastructure that aims to replace traditional e-commerce intermediaries with minimally extractive protocols for web3. A physics graduate from Imperial College London, Justin previously transformed a $50 million company into a billion-dollar digital platform before becoming fascinated with blockchain's potential to create fairer economic systems. As you will hear, through Boson and Fermion Protocols, Justin is working to pioneer "hard tokenization" - creating verifiable guarantees for physical asset transactions in the digital space. Show Notes and TranscriptsThe GRTiQ Podcast takes listeners inside web3 and The Graph (GRT) by interviewing members of the ecosystem. Please help support this project and build the community by subscribing and leaving a review.Twitter: GRT_iQwww.GRTiQ.com
In this episode of the Crypto 101 we dive into the world of real-world asset (RWA) tokenization with Justin Banon, co-founder of Boson Protocol. Justin explains how Boson is leading the way in bridging the gap between the physical and digital worlds by enabling the tokenization of physical assets, making them easily tradeable on blockchain platforms. The conversation covers how tokenization is creating liquidity for traditionally illiquid assets, such as luxury goods and real estate, and the broader economic implications of a "computable economy" driven by blockchain technology. Justin also discusses Boson's recent partnerships with brands like Tommy Hilfiger and art galleries, and their vision for becoming the foundational protocol for decentralized commerce over the next five years.Get immediate access to my entire crypto portfolio for just $1.00 today! https://www.cryptorevolution.com/cryptnation-directGet your FREE copy of "Crypto Revolution" and start making big profits from buying, selling, and trading cryptocurrency today: https://www.cryptorevolution.com/freeSubscribe to YouTube for Exclusive Content:https://www.youtube.com/@crypto101podcastFollow us on social media for leading-edge crypto updates and trade alerts:https://twitter.com/Crypto101Podhttps://instagram.com/crypto_101Guest Linkhttps://www.bosonprotocol.io/*This is NOT financial, tax, or legal advice*Boardwalk Flock LLC. All Rights Reserved 2024. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Fog by DIZARO https://soundcloud.com/dizarofrCreative Commons — Attribution-NoDerivs 3.0 Unported — CC BY-ND 3.0 Free Download / Stream: http://bit.ly/Fog-DIZAROMusic promoted by Audio Library https://youtu.be/lAfbjt_rmE8▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Hey everyone, Charlie Shrem here, and I just wrapped up another epic episode of The Charlie Shrem Show with Justin Banon, co-founder of Boson Protocol & Sung Min Cho, CEO of Beoble. Boson Protocol Update: We kicked off the show with Justin Banon, co-founder of Boson Protocol, who shared insights on their latest upgrade. Boson Protocol is making waves by enabling royalties on secondary sales of physical items, a feature eagerly awaited by big brands and fashion magazines.Decentralized Physical Infrastructure Networks (D-PIN): Justin and I discussed the concept of D-PIN and how Boson Protocol is pioneering the digital representation of physical products and services, transforming them into blockchain-based assets.Fermion Protocol: Justin introduced us to Fermion, a new protocol designed to work alongside Boson for the tokenization and exchange of high-value physical assets that require verification, such as luxury goods and collectibles.Web3 Social Platforms: Later in the episode, we had Sung Min Cho, CEO of Beoble, join us. Beoble is revolutionizing the way we think about social platforms by integrating Web3 wallets and gamifying interactions with a rewards-based model.The Future of Identity: Sung Min Cho and I explored the future of identity in the Web3 world, where your wallet becomes your identity, and your transactions and interactions define your digital persona.Hong Kong's Crypto Hub Ambitions: We also touched on the recent developments in Hong Kong, where the government is making a push to become the crypto hub of Asia, offering licenses to crypto exchanges and encouraging banks to work with crypto companies.Final Thoughts:This episode was a deep dive into the future of blockchain technology and its impact on our digital and physical worlds. From the innovative solutions provided by Boson Protocol to the social dynamics of Web3 platforms like Beoble, we're seeing a transformation in how we interact with assets and each other. And with places like Hong Kong embracing crypto, the future looks bright for blockchain enthusiasts and entrepreneurs.Thanks for tuning in, and I can't wait to bring you more conversations with the trailblazers of the Bitcoin and crypto world. Until next time, keep investing, keep listening, and stay epic!
In this episode of the Metaverse Podcast, our host Jamie Burke welcomes: - Justin Banon, co-founder of Boson Protocol - Jason Potts, Director of Blockchain Innovation Hub at RMIT University, to dive deeper into Real World Assets (RWAs) tokenization, based on their new research paper 'Digital institutions create wealth by increasing economic computational complexity'. Tune in to: Get up to date with the lates Boson Protocol developments (check out Justin's previous episode on The Metaverse Podcast) Gain insight into the emergence of a digital economy revolutionizing traditional economic structures. Explore the reasons for economists' resistance to crypto, focusing on misinterpretation and the need for open-mindedness towards innovative economic technologies. Discover how a fully digitized economy can enhance efficiency and connectivity by integrating all components through a digital, trust-based framework. Learn about the integration of real-world assets into blockchain technology, focusing on trust and verifiability challenges and innovative solutions. Explore Boson Protocol's method for ensuring secure decommerce transactions, focusing on escrow, NFT-based assurance, and decentralized dispute resolution. Learn how digital innovations like crypto and AI drive economic complexity, fostering exponential wealth growth and reshaping global economic and political landscapes. Discover how emerging digital protocols enable diverse, interconnected economic systems, promoting individual sovereignty and reshaping traditional global economic models. Read the research paper here. ----- Whether you're a founder, investor, developer, or just have an interest in the future of the Open Metaverse, we invite you to hear from the people supporting its growth. Outlier Ventures is the Open Metaverse accelerator, helping over 100 Web3 startups a year. You can apply for startup funding here - https://ov.click/pddsbcq122 Questions? Join our community: Twitter - https://ov.click/pddssotwq122 LinkedIn - https://ov.click/pddssoliq122 For further Open Metaverse content: Listen to The Metaverse Podcast - https://ov.click/pddsmcq122 Check out our portfolio - https://ov.click/pddspfq122 Thanks for listening!
SummaryThe Boson Protocol is a Web3 decentralized commerce layer that allows anyone to tokenize and exchange any physical thing as an NFT. Currently deployed on Ethereum and Polygon, they have recently signed a strategic partnership with WooCommerce, WordPress's eCommerce arm.Justin's journey into the DeFi ecosystem began with him wondering what happens when you transition from paper to digital to blockchain, what digitized physical assets look like on a blockchain, and what properties they have. He discusses his experiences revolutionizing digital transformation at Priority Pass while studying for a master's degree in digital innovation, digitizing physical products that significantly increased turnover, combining his interests in the physics of business and the blockchain, and developing the Boson Protocol.Key takeawaysPlatform Dilemma: Piers and Justin delve into the complexities of platforms like Amazon, and they question whether they truly benefit consumers or create walled gardens.Boson's Mission: Justin analyses how Boson removes the counterparty risk and builds an optimistic fair exchange protocol, solving two fundamental challenges – the fair exchange problem and the physical asset oracle problem.Techno-Legal Innovation: Justin describes the part of Boson's core innovation that allows the prescription of elements of variability.Configurability: Justin unveils how the Boson Protocol is designed for configurability, serving as a bridge between WooCommerce and the world of Web3.Chapters00:00 - Introduction01:11 - Justin's background03:45 - The specific problems Boson Protocol addresses07:42 - Solving the problem of discovery12:19 - Efficiently matching buyers and sellers15:41 - Trust-minimizing representation of physical assets on the blockchain25:36 - Escrow, dispute resolution process, and game-theory-based incentives27:56 - Boson's partnership with WooCommerce34:31 - WooCommerce's Priorities38:06 - Addressing the capital inefficiency in escrow41:45 - More About BosonFurther resourcesWebsite: bosonprotocol.io Twitter: @BosonProtocol
Justin Banon is the Co-founder of Boson Protocol — Web3's decentralized commerce layer. Boson Protocol enables the tokenization, transfer, and trade of any physical thing as a redeemable NFT; and has been awarded World Economic Forum Technology Pioneer status. He previously blitzscaled the Priority Pass Group to a $1Bn per annum revenue global rewards platform. With an academic background in physics, digital innovation, and crypto, Justin applies first principles thinking to solve human problems with technology. By combining cool tech with deep tech, he imagines a future where commerce is open, fair and equitable. --- Support this podcast: https://podcasters.spotify.com/pod/show/crypto-hipster-podcast/support
0:00 - Intro1:15 - Boson Protocol33:45 - Crypto News36:02 - Prices________Bitcoin nears $29K following a Fidelity ETF amendment that boosts bullish sentiment. Coinbase experiences a further slowdown in trading volume as the crypto winter persists, according to Berenberg. Reddit announces the phasing out of community points and blockchain rewards.#Bitcoin #FidelityETF #Coinbase #CryptoWinter #Reddit #BlockchainRewards #CryptocurrencyUpdates________Guest: @JBanonWebsite: https://www.bosonprotocol.io X: @BosonProtocol________News Links
This week host Alex Kehaya and Justin Banon, Co-founder of Boson Protocol, a decentralized commerce exchange. Tune in for a great conversation about the new programmable economy, redeemable NFTs, and the future of Web3. Discover how Boson Protocol bridges traditional and digital marketplaces with unique tokenization.
Boson Protocol is working on building the digital commerce layer for the metaverse and the web3 space as a whole. With entrants like Amazon coming into the space with their own NFT ecosystem, decentralized protocols that can facilitate physical redemption through the use of NFTs are needed. Boson has built the protocol to ensure trust is autonomously setup between buyers and sellers of digital and physical goods without the need for a third party intermediary. Boson has an established presence in the metaverse, specifically Decentraland, and is leveraging the virtual realm to prove the utility of their protocol by allowing in world users to mint rNFTs which grant them the ability to redeem them for real world products. Already major brands are working with Boson to be a part of this network that is open for anyone to leverage. Topics: First up, we ask Justin what is BOSON and why its valuable for web 3. Next, Iman and I ask how Brands will exist in the metaverse. Then, we layout several ways anyone can leverage the metaverse. Finally, What does Justin Banon really think of the web 3 space and US regulations? Please like and subscribe on your favorite podcasting app! Website: www.theblockrunner.com Follow us on: Youtube: https://bit.ly/TBlkRnnrYouTube Twitter: bit.ly/TBR-Twitter Telegram: bit.ly/TBR-Telegram Discord: bit.ly/TBR-Discord LBRY: http://bit.ly/LBRYTBR Music by OfDream - Thelema
In today's episode of The Metaverse Podcast, we talk to Justin Banon, founder at Boson Protocol, with the mission to enable the tokenization, transfer and trade of any physical asset as a redeemable NFT. Justin is joined by our host and CEO, Jamie Burke, discussing how Decentraland Builders can sell physical products as NFTs in any DCL scene. If you are a Decentraland Land owner, creator or collectible merchant, this episode is for you. Tune in to: Learn about digital twins; Find out how Decentraland users can tokenize physical items and sell them directly in a fully decentralised way.; Learn about what dcommerce means for both big brands and small retailers/creators; Understand how the 2008 banking crisis prompted a move towards provable assets that do not rely on intermediaries. #web3 #metaverse #nft #decentraland #dcommerce ------------ Whether you're a founder, investor, developer, or just have an interest in the future of the Open Metaverse, we invite you to hear from the people supporting its growth. Outlier Ventures is the Open Metaverse accelerator, helping over 100 Web3 startups a year. You can apply for startup funding here - https://ov.click/pddsbcq122 Questions? Join our community: Discord - https://ov.click/pddssodcq122 Telegram - https://ov.click/pddssotgq122 Twitter - https://ov.click/pddssotwq122 LinkedIn - https://ov.click/pddssoliq122 More - https://ov.click/pddslkq122 For further Open Metaverse content: Listen to The Metaverse Podcast - https://ov.click/pddsmcq122 Sign up for our quarterly live events at - https://ov.click/pddsdfq122 Check out our portfolio - https://ov.click/pddspfq122 Thanks for listening!
As brands increasingly turn to loyalty programs to foster lasting customer relationships, NFTs have emerged as a game-changer, providing a new level of exclusivity and engagement. With Boson Protocol's unique approach, businesses can develop decentralized alternatives to traditional eCommerce, offering consumers exclusive experiences, events, and content by purchasing NFTs. Justin Banon, CEO and Founder of Boson Protocol, discusses the power of token-gated commerce and NFTs in driving long-term customer engagement. He shares insights on how brands implement token-gated commerce to forge new customer relationships, the potential for NFTs to deliver enduring consumer benefits, and how the Boson Protocol's latest release, v2 of their dApp, empowers brands to launch their tokenized loyalty programs. In this episode, you'll also learn about how major brands like Starbucks, Disney, and Adidas have embraced NFTs to drive long-term community engagement. We also explore the global customer loyalty management market's impressive growth, predicted to surpass $24 billion by 2028 and the increasing popularity and utility of NFTs, particularly among institutional investors. I also find out more about the role of Boson Protocol in creating a decentralized alternative to eCommerce through redeemable NFTs. Take advantage of this fascinating conversation on the future of commerce and loyalty programs in the age of NFTs with Justin Banon of Boson Protocol.
Justin Banon is the Co-Founder of Boson Protocol, Web3's commerce layer. Boson Protocol aims to revolutionize commerce by tokenizing real-world items as NFTs, bridging the gap between decentralized technologies and the transfer and trade of physical goods, while minimizing arbitration, cost, and trust. Why you should listen Decentralized commerce allows brands to bridge the gap between shopping at home and in an actual store. Through virtual realities, brands can offer a virtual shopping experience where customers can buy a product in their store in the metaverse, and have a physical version delivered directly to their door. Boson previously partnered with some of the world's most sought-after brands during 2022's Metaverse Fashion Week, including Tommy Hilfiger. It attracted attention after it purchased the most expensive Dolce & Gabbana suit ever sold as an NFT, for $1 million USD. Boson was recently awarded World Economic Forum Technology Pioneer status for its potential to democratize and reshape global commerce. The revenue opportunities of the metaverse through e-commerce have been forecast to reach a potential $2.6 trillion by 2030. Supporting links Boson Protocol Andy on Twitter Brave New Coin on Twitter Brave New Coin If you enjoyed the show please subscribe to the Crypto Conversation and give us a 5-star rating and a positive review in whatever podcast app you are using.
In this episode of the Metaverse Matters Podcast, hosts Mike and Lauren are joined by Des Martin, Chief Marketing Officer of Outlier Ventures, a multifaceted Web3 accelerator, venture capital firm, and metaverse resource.In 2019, Outlier launched the first ever Web3 accelerator, a 3 month intense boot camp for pre-seed start-ups in the Web3 space with a deeper focus on knowledge of tokenomics, token design, community development. Today, Outlier has established itself as the go-to resource for navigating Web3 and the Metaverse.Des shares his insights on partnerships with metaverse companies such as Boson Protocol, what it takes to bring Web3 to the masses in 2023, how they think about cohorts, and a preview of their Quarterly Web3 Diffusion event.Featured Quote"We believe there are going to be some huge transformational companies and projects that are going to be formed now and over the next two to three years and we want to make sure that we provide a platform for those companies to grow and to support them and to make sure they can make it in the industry."Listening notes0:00 - 6:40 Introduction - What is Outlier Ventures?6:40 - 9:00 How does Outlier Ventures visualize project cohorts?9:00 - 13:29 Outlier Ventures partnership with FarFetch13:29 - 20:33 What will it take for the Metaverse to go from experimental to integral in 2023?20:33 - 30:41 Viewing accelerator projects and Web3 trends through a consumer vs producer lensfor the Open Metaverse30:41 - 33:45 Preview of January 12 Diffusion EventNothing in the episode is legal, financial or investment advice..Pebble Ventures: https://www.pebbleventures.comTwitter: https://twitter.com/MikeDeNunzioSFLinkedIn: https://www.linkedin.com/in/michaeldenunzio/Email: mike@pebbleventures.comLauren Fennema https://www.linkedin.com/in/lauren-fennema-0273994/Email: lauren@pebbleventures.comGuest Links: Des Martin, https://www.linkedin.com/in/desmartin/Diffusion: https://diffusion.events/FarFetch cohort: https://outlierventures.io/meet-our-inaugural-cohort-in-collaboration-with-farfetch/Portfolio companies:Boson Protocol: https://www.bosonprotocol.io/Hundo: https://www.hundo.xyz/Sknups: https://sknups.com/
Today's guest is Justin Banon, co-founder of Boson Protocol, the decentralized network on which the future of commerce will run. Boson Protocol (BOSON) is a decentralized infrastructure for e-commerce transactions. The ecosystem enables the exchange of digital value for real-world products and services through the use of tokenized futures contracts. Сommitments to buy and sell physical assets are represented as stateful non-fungible tokens (NFTs) on the platform. Together with its native utility token BOSON, the protocol aims to demonopolize commerce and allow buyers and merchants to interact with minimal intervention from intermediaries. Justin is a serial entrepreneur, he previously blitzscaled the Priority Pass Group to a $1Bn per annum revenue global rewards platform. With an academic background in physics, digital innovation and crypto, Justin applies first principles thinking to solve human problems with technology. By combining cool tech with deep tech, he imagines a future where commerce is open, fair and equitable. He has extensive blockchain experience where he consulted for MakerDao, Centrifuge, et. He got his degree in Physics from Imperial College London. We discuss a variety of topics including Boson, Web3, the future of commerce, property rights, and much more. In this conversation, we discuss how taking time off to relax can boost creativity and lead to better ideas. We also talk about Boson and the issues with the current Web2 paradigm. Justin explains that Boson's goal is to decentralize power and trust, and he sees it as a key part of the future of commerce and the exchange of physical goods. We discuss which sectors are most likely to adopt Boson and the potential impact of a web3-powered economy on society. Justin also shares his thoughts on digital assets, their appeal, and the importance of strong property rights. We also discuss the meaning behind the branding and naming of Boson. Our final episode topic centered around the future of Boson and the importance of the path to decentralization.
On this episode of the DIVI Crypto Podcast our host Steve McGarry is joined by Justin Banon, Co-Founder of Boson Protocol. Justin joins us on the show for a second time to update us on what has been going on with Boson Protocol, and their Boson v2 launching in Q4 2022. Nick asks about the progress they have made over the past year, and what led them to a v2 in the first place. Justin gives his perspective on where society is at with the metaverse and virtual worlds as a whole, and where he believes we may be headed. Boson Protocol is solving one of the fundamental problems of Web3: how to mediate commerce transactions when selling real-world assets using smart contracts, without a centralized intermediary. Boson Protocol enables the tokenization, transfer and trade of any physical thing as a redeemable NFT. - Twitter @JBanon - https://twitter.com/JBanon - LinkedIn - https://www.linkedin.com/in/justinbanon/ - Website - https://www.bosonprotocol.io/ – DIVI is creating the world's first closed-loop, vertically-integrated cryptocurrency ecosystem. Much like Apple's ecosystem is anchored by iCloud, the DIVI Project blockchain serves as the core of the DIVI network of technologies. Thanks to a keen understanding of the divide that separates the mainstream from the crypto world, the DIVI team is able to create solutions to the industry's biggest problem: adoption by non-technical users. DIVI's user-friendly, one-click solutions aim to bring blockchain-based payments into modernity with great UX. In this podcast, we will cover all aspects of cryptocurrency, hot topics, and technology as worldwide adoption grows.
In this episode Jamil Hasan chats with Sebnem Rusitschka Sebnem Rusitschka started her career as a computer scientist specializing in peer-to-peer networks at Siemens in 2006. The application domain was mainly in Smart Grids and Smart Cities. As senior key expert for cyber-physical systems, Sebnem founded Freeelio in 2016 as a free innovation collective to understand the paradigm shift of tokenizing real world assets such as decentralized energy resources. In June 2017 Freeelio became a founding member of German Blockchain Association, in which Sebnem led the Energy and Token Economy committees. The resulting Blockchain Strategy was adopted by the German government in 2019. During this time, Sebnem worked in networks of peers and organizations in a decentralized manner, yielding proof of concepts like Energy Solidarity Token, The Sun Protocol, and ElectraSeed Fund. In 2020, Sebnem started to curate and coordinate the community-sourced, crowdfunded book “A Hitchhiker's Guide to Token Engineering” and design courses for the Token Engineering Academy. She is part of the DADA.art collective, co-creating the Invisible Economy with embedded incentives to protect creative spaces. Since February 2021, Sebnem joined Boson Protocol as Ecosystems Architect, co-creating the Things Economy with embedded incentives to unbundle online commerce monopolies and rewire valueflows for a more equitable and sustainable dCommerce network. Sebnem Rusitschka started her career as a computer scientist specializing in peer-to-peer networks at Siemens in 2006. The application domain was mainly in Energy Management, for existing energy automation products & services: reaching from Meter Data Management for Online Energy Marketplaces, Plug & Play Intelligent Electronic Devices in Substations, Cloud Computing as a model for Smart Grid Data Management, to the combination of Machine Learning & Control Theory for Grid Monitoring, Protection, Control. Sebnem lead multidisciplinary research & innovation project teams both for Siemens and customers Europe wide, as Senior Key Expert for Cyberphysical Systems. Twitter: @sebnem LinkedIN: https://www.linkedin.com/in/rusitschka/ --- Support this podcast: https://anchor.fm/crypto-hipster-podcast/support
Diego Borgo is a metaverse & Web3 strategic advisor to Fortune 500 brands like Adidas, Salesforce, Unilever, Boson Protocol and more. Having featured a number of NFT founders & artists, this STIMY episode showcases how brands have and can enter the metaverse with Diego, who's been in many Fortune 500 boardrooms & has his finger on the latest alpha: who's done well, who hasn't, how important “sustainability” is and ways to ensure that both employees and existing customers are onboard when a brand is launching a new metaverse initiative.If you've ever wondered what a company/brand should look out for when taking the leap into the Web 3.0 space, then this is the episode for you.Highlights:3:11 How Diego entered the Web3 space8:21 Why Diego took the leap18:50 Brands driven by FOMO24:31 What other brands can learn from Nike29:26 Incorporating DAOs & shared ownership into brand strategies34:48 Creating products with large communities37:23 Mitigating risks41:16 Bringing existing clients from Web2 to Web343:31 G-Star RAW Denim - why it's an interesting use case48:10 How important is climate change?49:30 How brands can mitigate against environmental harm arising from use of blockchain53:33 What happens when your own employees riot and go against your metaverse initiative?56:37 The secret to the success behind Adidas' Into the Metaverse, which generated USD 22 million within hours!1:01:03 Diego's favourite NFT project1:02:59 What is big tech doing?1:07:39 What Diego would love to see done, but hasn't happened yet
Sangeet Choudary is a returning guest to the show, and in this episode we unpack some key insights from his latest work – ‘The Building Blocks Thesis'. Sangeet Paul Choudary is the founder of Platformation Labs and the best-selling author of Platform Revolution and Platform Scale. He has advised the leadership of more than 30 of the Fortune 500 firms and has been selected as a Young Global Leader by the World Economic Forum. Sangeet's work on platforms has been selected by Harvard Business Review as one of the top 10 ideas in strategy and has been featured thrice in the HBR Top 10 Must Reads compilations. Sangeet is appointed to advisory boards and committees at several Global 2000 firms and government bodies, including the ING Group, the MAS's ASEAN Financial Innovation Network, Boson Protocol and Standard Bank Group, South Africa. Sangeet is a frequent keynote speaker at leading global forums including the G20 Summit, the World50 Summit, the United Nations, and the World Economic Forum. In this episode as we delve into Sangeet's recent report - and despite it still being early days - how the building block approach can play out in the real world economy. We also discuss why the fundamentals in VC will change, the nature of composability, the role of DAOs and empowering the end-stakeholder. A full transcript of the episode can be found on our website: boundaryless.io/podcast/sangeet-choudary/ Key highlights from the conversation Markets evolve towards more composability as more and more of the value chain is digitized Traditional extraction models (eg: economies of complements, data lock-ins, etc) are put in trouble Value extraction will move at the venture investing and fund layers Organizations will need to embrace a more DAO-like structure and become more context-rich (3EO comes in handy). To find out more about Sangeet's work: > Twitter: twitter.com/sanguit > LinkedIn: sg.linkedin.com/in/sangeetpaul > Newsletter: platforms.substack.com/ > Building Blocks Thesis: platformthinkinglabs.com/building-blocks/ You can get an illustrated copy of the Web3 Bootstrapping Playbook, launching in September 2022. Sign up here to get early access to the playbook as soon as it releases: https://bit.ly/3oaRwaP Other references and mentions: Ekstep Foundation: ekstep.org/ "Jack Dorsey says VCs really own Web3 (and Web3 boosters are pretty mad about it)", The Verge. December 2021: www.theverge.com/2021/12/21/22848…-capital-twitter Re-bundling the Firm around Problems to Be Solved - with Sangeet Paul Choudary: boundaryless.io/podcast/sangeet-paul-choudary/ Building permissionless Ecosystems: Data and infrastructure at DIMO - with Rob Solomon: boundaryless.io/podcast/rob-solomon/ Find out more about the show and the research at Boundaryless at boundaryless.io/resources/podcast/ Thanks for the ad-hoc music to Liosound / Walter Mobilio. Find his portfolio here: boundaryless.io/podcast-music Recorded on 9 June 2022.
Boson Protocol (BOSON) is a decentralized infrastructure for e-commerce transactions. The ecosystem enables the exchange of digital value for real-world products and services through the use of tokenized futures contracts. Сommitments to buy and sell physical assets are represented as stateful non-fungible tokens (NFTs) on the platform. Decentraland ($MANA) last week hosted it's first ever Metaverse Fashion Week with giant fashion brands like Tommy Hilfiger, Perry Ellis, and Dolce & Gabbana (to name a few). Select wearable items were purchasable via NFTs (for your avatar) and also physically delivered to you in the real world.Guest: Steven Leaton - Head of Experiences & Environments at Boson ProtocolBoson Protocol website ➜ https://bit.ly/BosonProtocolExplore Metaverse Fashion in Decentraland Now ➜ https://bit.ly/MANABoson00:00 intro00:45 Boson Protocol02:40 Metaverse Fashion Week08:45 Decentraland MANA12:45 Metaverse Adoption15:42 NiftyKey NFT-based loyalty rewards18:55 Partnerships22:43 Legacy Payments Processors26:22 outro#Decentraland #Metaverse #NFT~Boson Protocol interview | Metaverse Fashion Week Payments Processor~⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺⎺Become a Diamond Circle Member FREE! ➜ https://bit.ly/PBDiamondCircleSubscribe on YouTube ✅ https://bit.ly/PBNYoutubeSubscribeFacebook
Los NFTs (siglas en inglés de 'Tokens no fungibles') constituyen ahora mismo una de las novedades más resonantes de Internet. Si no has seguido de cerca esta moda o revolución tecnológica, Andrés Álvarez, co-fundador de ED Digital, nos explica en este episodio en qué consisten. Sea lo que sea, muchas empresas han visto una oportunidad de negocio en esta nueva clase de tokens. Se trata de un ecosistema que ha avanzado mucho en poco tiempo, pero que aún requiere una gran cantidad de trabajo para convencer a las marcas de que participen en él. Pero… ¿qué son los NFTs? Los NFTs son un activo "inimitable" en el mundo digital que puede ser comprado y vendido como cualquier otro tipo de propiedad, pero no tienen forma tangible en sí mismos. Estos tokens digitales pueden ser entendidos como certificados de propiedad de activos virtuales o físicos. Cualquier contenido digital puede tokenizarse, es decir, gracias a la tecnología blockchain y los contratos inteligentes pueden dotarse de una serie de metadatos que garantizan su autenticidad, identifican a su autor, su valor de partida y de adquisición y todas las transacciones que ha vivido desde su creación. “Cualquier cosa digital puede ser un NFT, como un gif, video, música, etc. Tú creas un arte”, agrega Andrés, y señala que “con plataformas como OpenSea le estás dando autenticidad a ese arte que creaste y que tú eres el dueño”. Los vendedores tienen la ventaja de atraer a sus clientes a través de los NFTs. Según Andrés, “puedo enviarte el producto que viene con un NFT único, pero también te va a dar acceso a descuentos durante un año. Es como que tú empiezas a empaquetar lo mismo que los programas de lealtad que conocemos hoy, como la acumulación de puntos, etc., pero en teoría el beneficio es lo mismo, lo que cambia es el nivel de acceso, dependiendo donde tú te encuentras como cliente”. Los NFTs vienen de la mano de los productos digitales, que son materiales producidos en formato digital y distribuidos por Internet, como e-books, videos, podcasts y apps. Este tipo de productos llegaron para quedarse. Desde la tienda de Boson Protocol, puedes tener el token del sitio y puedes comprar productos digitales. “No compras sólo el producto digital para tu avatar, sino también puedes estar comprando el producto físico que te llegará a tu casa”, ejemplifica Andrés. Shopify es una de las plataformas que se sumó a la ola de los NFTs: “Actualmente tú puedes vender NFTs sin estar en Shopify Plus”, remarca Andrés, y enseña su funcionamiento dentro del sitio: “Tienes que colocar tus NFTs en un marketplace, como OpenSea, entre otros. Y cuando tú lo colocas ahí, estás redireccionando tu botón de compra para ese NFT a ese marketplace, donde tú vas a comprar con la criptomoneda y te lo entregan. Esa es la manera actual de hacerlo en Shopify”. “La persona no va a un carrito de compra, porque deja de ser NFT, porque si lo compro y lo descargo, estoy descargando un PDF y no tiene ese sello encima”, aclara, y añade: “Si estás en Shopify Plus, ellos tienen un programa beta que permite que los clientes puedan comprar NFTs utilizando tarjetas de crédito o cryptocurrency, entonces este nuevo programa va a hacer el proceso de lo que hace OpenSea actualmente”. Para lograr que los NFTs impacten en tu marca, debes desarrollar tu comunidad alrededor de tu negocio. “Esto es 100 por ciento tu audiencia, comunidad y lo que tú vas creando alrededor de los NFTs”, expresa nuestro invitado, quien para ello recomienda la plataforma Nftfy, “y es para que puedas crear websites de tu marca con tu colección de NFTs en diferentes blockchains”: “Tú te estás apartando de Amazon, es tener tu website para tu marca para generar tráfico, todo lo que tú haces en Shopify”. El mundo de los NFTs es completamente nuevo para muchos y para aprovecharlo al máximo lo primero es “educarse”. Andrés sostiene que para meterse en esta nueva realidad tenemos que ver “cómo nuestro negocio puede impactar” y, sumado a ello, es “buscar dentro de lo que tú haces o vendas, si hay alguien ya haciéndolo para tener referencias”. Finalmente, hay que encontrar la forma de hacerlo con los NFTs. “Tú creas el NFT y se queda ahí. Nunca puedes saber si coge tracción y esa oportunidad la tenemos hoy en día”, remata nuestro invitado. Facebook: ED Digital Instagram: @ed_digital
Boson Protocol (BOSON), WAXP (WAX), Wilder Wild (WILD) technical analysis. Next big move? Sign up for Token Metrics at https://tokenmetrics.com Token Metrics Media LLC is a regular publication of information, analysis and commentary focused especially on blockchain technology and business, cryptocurrency, blockchain-based tokens, market trends, and trading strategies. Like the podcast to let us know you like the content!
Boson Protocol (BOSON), WAXP (WAX), Wilder Wild (WILD) technical analysis. Next big move? Sign up for Token Metrics at https://tokenmetrics.com Token Metrics Media LLC is a regular publication of information, analysis and commentary focused especially on blockchain technology and business, cryptocurrency, blockchain-based tokens, market trends, and trading strategies. Like the podcast to let us know you like the content!
Believe it or not a lot has changed in the world of NFTs since we checked in on them waaaayyyy back in series 2. In today's episode, we catch up with what is happening in the art world and how luxury brands are selling digital assets to users within the Metaverse on gaming platforms such as Roblox. Today's special guests are Steve Assoe and Holly Atkinson Steve is from Montreal, Canada and he is a passionate visual artist, pursuing a masters in Marketing and exploring the world of NFTs. He also hosts the Fire and Nice Podcast. You can follow Steve on Instagram Here. And check out his Podcast Here. Holly is the head of Metaverse Technology at Boson Protocol. And has plans to launch Portal, the world's first metaverse commerce brand. Where you can buy physical products in the metaverse as NFTs. Portal sits at the confluence of both these megatrends, building out the infrastructure for a whole new generation of decentralised eCommerce. The virtual lifestyle, commerce and cultural playground seamlessly connects the metaverse with the universe, and for the first time, enables the selling of real-world products not only in-game, but physically, too. For more information visit Portal here. Or follow Holly on Twitter Here. What topics and or trends would you like to hear about? Send in your thoughts to newsdesk@podcastswest.com.au Tweet me direct: @friendlyfutruri1 How to support me :) Join the new Facebook group and connect with fellow big picture thinkers here Leave a 5-star review and spread the word! Let's grow the movement of optimists and forward thinkers! https://www.podchaser.com/podcasts/the-friendly-futurist-1602097 Creating weekly podcasts is thirsty work, so why not shout Dave another tasty soy flat white? And support your local independent media with a tip or donation, we love what we do and you can show your appreciation via https://www.buymeacoffee.com/podcastwest Check out my newsletter on Substack here: https://thefriendlyfuturist.substack.com/ See acast.com/privacy for privacy and opt-out information.
The WebSummit was just last week and as the true new crypto hub of the world, Lisbon showcased its potential by hosting some of the most impressive cryptopreneurs on-site at the Altice Arena! After holding a masterclass at the event, Boson Protocol unmuted the microphone (and camera) and joined an episode of Breaking Banks Europe - hosted by non-other than Ajit Tripathi, resident expert in the field for the show. Meet the guest:Justin Banon - Co-Founder Boson ProtocolConnect: https://www.linkedin.com/in/justinbanon/More on Boson Protocol: https://www.bosonprotocol.io/
Holly Atkinson, CoinDesk Contributor, Blockchain developer, and Head of Metaverse Technology at Boson Protocol, digs deep into how companies can begin to prepare for an integrated future with the Metaverse.Read the story here. This episode is sponsored by Kava, Nexo.io and Bitstamp.This episode was edited & produced by Adrian Blust with music production by Doc Blust & Colin Mealey-Kava lets you mint stablecoins, lend, borrow, earn and swap safely across the world's biggest crypto assets. Connect to the world's largest cryptocurrencies, ecosystems and financial applications on DeFi's most trusted, scalable and secure earning platform with kava.io.-Nexo.io lets you borrow against your crypto at 6.9% APR, earn up to 12% on your idle assets, and exchange instantly between 100+ market pairs with the tap of a button. Get started at nexo.io.-Bitstamp is the world's longest-running cryptocurrency exchange, supporting investors, traders and leading financial institutions since 2011. With a proven track record and dedication to personal customer service with a human touch, Bitstamp's fast, secure and reliable crypto investing platform is trusted by over four million people worldwide. To learn more, visit www.bitstamp.net.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
C & Kev chat with Holly from Boson Protocol on Web 3.0, decentralization, blockchain transactions, and overall how commerce is taking place within Decentraland for Boson Protocol.
Boson Protocol is developing the underpinnings of tomorrow's virtual shopping experience. Physical items will be ordered through virtual marketplaces using decentralized technology. Game theoretic smart contracts will ensure trust and reliability. Amazon won't be the only resource that can guarantee your purchases will be shipped on time and received as advertised. Learn more about the unique and powerful technology of NFTs encoded with game theory with Jonas Seiferth, the Head of Strategy at Boson Protocol. Join your hosts, Eathan Janney, Jeff Kelley & Josh Kriger as they quiz Jonas Seiferth on Boson's technology and vision. On a personal note, learn a little about Jonas's lifestyle and perspective as a young person in tech. As always, we'll also cover the day's hottest topics in NFTs.More from Edge of NFT:
Boson Protocol is developing the underpinnings of tomorrow's virtual shopping experience. Physical items will be ordered through virtual marketplaces using decentralized technology. Game theoretic smart contracts will ensure trust and reliability. Amazon won't be the only resource that can guarantee your purchases will be shipped on time and received as advertised. Learn more about the unique and powerful technology of NFTs encoded with game theory with Jonas Seiferth, the Head of Strategy at Boson Protocol. Join your hosts, Eathan Janney, Jeff Kelley & Josh Kriger as they quiz Jonas Seiferth on Boson's technology and vision. On a personal note, learn a little about Jonas's lifestyle and perspective as a young person in tech. As always, we'll also cover the day's hottest topics in NFTs.
Justin Banon, CEO & Co-Founder, Boson ProtocolEcommerce platforms claim to value customer-centricity when what they are really doing is hoarding data and separating people from the value they create, according to Boson Protocol. The company aims to disrupt ecommerce platforms by tokenising ‘things' – real-world products and services and commerce data within a liquid digital market, built on DeFi. Robin Amlôt of IBS Intelligence speaks to Justin Banon, CEO and Co-Founder of Boson Protocol about how the company automates digital to physical redemptions using NFTs encoded with game theory in what it calls decentralised autonomous commerce.
Follow The Decrypt Daily Twitter: @decryptmedia Website: Decrypt.co Follow me on : Twitter: @MatthewDiemer IG: @MatthewADiemer FB Page: https://www.facebook.com/thedecryptdaily FB Group: https://www.facebook.com/groups/thedecryptdaily Email: MatthewAaron@Decrypt.co Matthew Diemer For Congress OH16 Diemerforcongress.com https://secure.actblue.com/donate/diemer-personal —————————————————————— —————————————————————— Music: Say Good Night by Joakim Karud https://soundcloud.com/joakimkarud Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0 Free Download / Stream: http://bit.ly/2RzhBOn Music promoted by Audio Library https://youtu.be/SZkVShypKgM Track: Future Disco — Vendredi [Audio Library Release] Music provided by Audio Library Plus Watch: https://youtu.be/zW2bU3ZnL9Q Free Download / Stream: https://alplus.io/future-disco Here comes the money https://www.youtube.com/watch?v=o0ZpesMYF6A https://www.youtube.com/watch?v=n695sgmV3EQ —————————————————————— Financial Disclosure: Matthew Aaron is a holder of cryptocurrencies, digital assets, and other stocks. *** this is not financial or legal advice*** © Copyright 2021 Matthew Aaron Podcasts LLC All Rights Reserved
Hi Guys, welcome back to the show, my guest today is Justin Banon CEO and co-founder of Boson Protocol. Boson Protocol is An Open Tokenized Economy for Commerce Boson Protocol enables a decentralized commerce ecosystem where all participants share in the value they create. Justin welcome to the show. Boson Protocol Links Official Website: https://bosonprotocol.io/ Social Media Twitter: https://twitter.com/BosonProtocol Telegram: https://t.me/bosonprotocol Medium: https://medium.com/bosonprotocol YouTube: https://bit.ly/2OMYB3c Subscribe on Minds.com, Odysee.com, and Lbry.tv Minds.com: https://www.minds.com/dragonwolftech/ Odysee.com: https://odysee.com/@JasonNelson:3 Lbry.tv: https://lbry.tv/@JasonNelson:3 If you would like to try TradingView.com for yourself, please use my referral link: https://bit.ly/TryTradingView For more content and articles, please go to https://dragonwolftech.com If you would like to support the channel, please use my Cointr.ee link: https://cointr.ee/dragonwolftech For more awesome content check out my interview playlist: http://bit.ly/2uINbmN #crypto #blockchain #bosonprotocol --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/cryptoinsightsjournal/support
00:00 - 01:00 Intro 01:00 - 03:50 Justin Background Diamond hands for beginners Surviving the crypto crash of 2017 03:50 - 07:30 How this iteration of Crypto is different from 2017-2018 DeFi Summit coming Mid May NFT Con coming June/July Newest, most interesting NFT Use Cases Ethereum scaling challenges, high gas fees, and competitive platforms 07:30 - 10:19 Competitive NFT Platforms built outside of Ethereum Projects like Polkadot & Kusama are building to combat the cost of transacting on Ethereum. Movement with Cardano, EOS, NEO 10:19 - 15:24 Where are we at in the NFT lifecycle? Is NFT a bubble? NFTs is bringing more adoption of crypto The road to mass adoption is to make the blockchain invisible 15:24- 21:47 Where is line between NFT trading and gambling? Can NFT trading be a career? Government's role in regulating NFTs Money laundering via NFTs Will games include KYC checks for NFT purchases? 21:47 - 24:03 Learnings from Justin's FinTech Experience that crossover into crypto and NFTs The value of KYC in NFTs Rules and regulations of the FinTech world and public companies like DraftKings Gaming as a top NFT application 24:03 - 28:27 What platforms will lead the way in the next phase of NFTs? Rarity Parachains Polkadot Cardano Lukso, ERC 725, and unique identity Interchains and the internet of blockchains may negate the “which platform wins” question Cosmos 28:27 - 59:25 The importance of Marketing and what specific NFT listing platforms like OpenSea and NFTY Gateway stand out? All of these platforms are backed up with NFT creation requests Different listing platforms might have different customer bases and might work better for some NFT sales than others Listing NFTs on all platforms at once NFTs today is a marketing game 33:05 - 38:18 The NFTs that we'll still be talking about 20 years from now The big sales like Beeple Physical assets that exist as NFTs too NFT memberships Fractional ownership of NFTs Not all things are mean to be NFTs, like Creator Tokens 38:18 - 42:04 Not everything is an NFT, yet Masterworks.io, an NFT Alternative FinTech migration to NFTs 42:04 - 43:04 What NFTs does Justin own? NBA Top Shots Blankos 2 NIFTY Gateway randoms Defi Trading vs NFT Trading 43:04 - 45:35 Tools and analytics to navigate NFT Ecosystem Game Stop, Doge, and rolling bubbles that will exist perpetually More tools to interact with NFT holders 45:35 - 48:29 NFTs in music 3lau Success and a community first approach The power of the brand and reputation authority 48:29 - 53:37 Edge Quick Hitters 53:37 - 60:00 Hot Topics NY Times article that sold as an NFT for $500K VC investments in NFTs 60:00 - 61:06 Outro20:00 - 20:56 Intro
In this episode Jamil Hasan chats with Sebnem Rusitschka Sebnem Rusitschka started her career as a computer scientist specializing in peer-to-peer networks at Siemens in 2006. The application domain was mainly in Smart Grids and Smart Cities. As senior key expert for cyber-physical systems, Sebnem founded Freeelio in 2016 as a free innovation collective to understand the paradigm shift of tokenizing real world assets such as decentralized energy resources. In June 2017 Freeelio became a founding member of German Blockchain Association, in which Sebnem led the Energy and Token Economy committees. The resulting Blockchain Strategy was adopted by the German government in 2019. During this time, Sebnem worked in networks of peers and organizations in a decentralized manner, yielding proof of concepts like Energy Solidarity Token, The Sun Protocol, and ElectraSeed Fund. In 2020, Sebnem started to curate and coordinate the community-sourced, crowdfunded book “A Hitchhiker's Guide to Token Engineering” and design courses for the Token Engineering Academy. She is part of the DADA.art collective, co-creating the Invisible Economy with embedded incentives to protect creative spaces. Since February 2021, Sebnem joined Boson Protocol as Ecosystems Architect, co-creating the Things Economy with embedded incentives to unbundle online commerce monopolies and rewire valueflows for a more equitable and sustainable dCommerce network. Sebnem Rusitschka started her career as a computer scientist specializing in peer-to-peer networks at Siemens in 2006. The application domain was mainly in Energy Management, for existing energy automation products & services: reaching from Meter Data Management for Online Energy Marketplaces, Plug & Play Intelligent Electronic Devices in Substations, Cloud Computing as a model for Smart Grid Data Management, to the combination of Machine Learning & Control Theory for Grid Monitoring, Protection, Control. Sebnem lead multidisciplinary research & innovation project teams both for Siemens and customers Europe wide, as Senior Key Expert for Cyberphysical Systems. Twitter: @sebnem LinkedIN: https://www.linkedin.com/in/rusitschka/ About Jamil Hasan Jamil Hasan is a Generation X Author and experienced data intelligence technology builder with two decades of experience leading data-based teams at Fortune 100 companies, including AIG, Prudential Financial, and Ingersoll Rand. Jamil believes that skill and experience, not just age, is the most important factor required to build and lead corporate organizations. His unique story, as someone on the ground floor of the 2008 financial crisis and his role to help repay the $180 billion AIG bailout, enabled him to come face-to-face with many of the societal ills facing Generation X today and their causes. As the result of his experience, Jamil has developed a path forward for his fellow Gen Xers to restore his generation's financial standing in society today and to rebuild the American Dream for Generation X.
Today we're talking to Justin Banon, CEO and co-founder of Boson Protocol, which enables smart contracts to execute real-world commerce transactions and input commerce data, reliably and autonomously. Justin started out with a physics degree and then went on to a master's in digital business. His first major project was building out a digital voucher program. As a self-proclaimed business model geek, he started to understand how tokenized networks affect business models. He was excited about the potential to have business models that had equitability baked in. He would soon leave his well-paying job to begin the journey of building a blockchain version of his voucher system, and thus Boson Protocol was born. Boson Protocol introduced a new way to enable commerce between a buyer and seller in a remote way. Justin says to think of them as a black box that goes in the middle and replaces the intermediary governed by a human arbitrator and instead has it governed by a game-theoretic. Their game is the same sort of class, except there are two deposits (buyer and seller), and more complex rules that result in both parties being interested in going through with the transaction to the agreed level of quality. Justin says they have built the market leader in certain domains in representing products and services of things. He says their main advantage is the people they have on their team, where they are building out the strongest token and ecosystem design teams. Justin says it's easier to have the team centered in Europe as they're in the middle of all time zones, but a remote team still takes a huge amount of coordination and communication. Software helps a lot with this, but Justin still likes the team to get together every 3-4 months. The Boson Protocol implements NFT on both sides of the transaction and has recently updated their architecture to leverage ocean protocols. They use NFT's as a unique digital object encoded with a game. NFT holds deposits, and the game manages the behaviors of buyers and sellers. Having raised about 3.5 million in the last couple of months, Boson Protocol is about to do a public sale and will be announcing the platform soon. If you would like to learn more, visit bosonprotocol.io or find them on Twitter and Telegram @bosonprotocol. -- Divi is creating the world's first closed-loop, vertically-integrated cryptocurrency ecosystem. Much like Apple's ecosystem is anchored by iCloud, the Divi Project blockchain serves as the core of the Divi network of technologies. Thanks to a keen understanding of the divide that separates the mainstream from the crypto world, the Divi team is able to create solutions to the industry's biggest problem: adoption by non-technical users. Divi's user-friendly, one-click solutions aim to bring blockchain-based payments into modernity with great UX. In this podcast, we will cover all aspects of cryptocurrency, hot topics, and technology as worldwide adoption grows.
Justin Bannon, CEO and Co-founder of Boson Protocol, a decentralized infrastructure connecting smart contracts to real world commerce and its data. Boson Protocol aims to change the world of commerce by enabling enterprises, organizations, and customers to bridge the divide between digital decentralized technologies and the transfer and trade of physical goods. Creating the de facto infrastructure to achieve this with minimized arbitration, cost, and trust, Boson Protocol is taking eCommerce to the next level with use cases including; loyalty and rewards, crypto exchanges, games, and tokenized networks amongst others. Leading the charge at Boson Protocol is serial entrepreneur Justin Banon. Justin previously spearheaded the Travel Experiences Division of Collinson, where he managed a group of global loyalty rewards platforms including LoungeKey, Mastercard Airport Experiences, and Priority Pass — the latter of which he scaled twenty-fold from $50m to $1bn per annum revenue during his tenure. On this episode you'll learn: 1. How does arbitration work on a decentralized protocol? [5:23] 2. How can small crypto and blockchain to take on giant corporations? [13:31] 3. Which is currently the bigger challenge for DeFi startups, the technical challenge or the user adoption challenge? [18:33]