POPULARITY
Learn More About Stacey Ross Cohen and her wonderful new book in this episode! Stacey and I talk about her book, Brand Up. Stacey is such a joy to talk with and our far-ranging conversation touches on many topics including: Personal Branding The origin for #BrandUp Our mutual love for the music of "Earth, Wind, & Fire" Here's Stacey's bio: An award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Stacey specializes in "everything" branding. She is the CEO and founder of Co-Communications, a public relations, marketing, and design agency headquartered in New York. Since 1998, Stacey has coached individuals and businesses across various industries - from real estate and health care to education and professional services - and expertly positions their narratives in fiercely competitive markets. A staple at industry conferences, Stacey recently made her debut on the TEDx stage. She is a contributor at the Huffington Post and Entrepreneur and has been featured in Forbes, Crain's Entrepreneur, and a suite of other national media. She holds a BS from Syracuse University, an MBA from Fordham University, and a certificate in Media, Technology, and Entertainment from NYU Leonard Stern School of Business. Stacey is an entrepreneur at heart: She started her first business when she was just 14 years old and is now a member of a prominent angel investor group.Stacey's book Brand Up: The Ultimate Playbook for College & Career Success (Post Hill Press/Simon & Schuster) is a game changer for teens to stand out in our increasingly connected, cluttered, and competitive world Website Links: https://cocommunications.com/ https://brandupbook.com/ Connect with Stacey on Social Media: LinkedIn: https://www.linkedin.com/in/staceycohen2/ Twitter: https://twitter.com/StaceyRossCohen Instagram: https://www.instagram.com/staceyrosscohen/
A few months ago, I was deep in an internet wormhole when I stumbled upon someone named Pia Silva. The elegance, simplicity, and… for lack of a better term… balls of her business model blew me away. Pia owns a branding agency. Here's her model: 1. Clients start with a “Brandshrink”. It's $10K. Includes the interview and a written brief that identifies your “badass business and brand opportunities” and a plan to move forward. 2. Clients can get it done with a “Brandup”. It's $35K - $60K. They execute your entire brand, from developing the strategy & message through designing and building the website and gets you out there selling immediately… in ~2 days. That's it. They are booked solid. Just Pia + her husband. No employees. No ongoing client contracts. They take the last week of the month off. Pia built a business around the lifestyle she wanted, and I have mad respect for that. So of course, I reached out to her to find out how she did it for you ;)
Anna Nassery is a branding expert, entrepreneur, and CEO of BrandUp. Gorgeous and brilliant Anna understands depletion, and she shares her practical hacks to level up our energy. This fantastic episode will give you tons of ideas on pragmatically moving forward with your best life, like: How to manage overwhelm and avoid burnout What feminine leadership looks like and how to embrace it Growing your brand strategically and organically How psychedelics played a role in her growth both personally and professionally Subscribe, rate, review, and sign up for the newsletter crew! You are an overcoming badass….. remember that! I love you! instagram/twitter/FB: @realamyedwards www.amyedwards.com Thanks to Sovereignty for sponsoring this episode! Visit https://sovereignty.co today and use code "AMY" to get 20% off your purchase. Thanks to BetterHelp for sponsoring this episode! Go to https://betterhelp.com/AES to get 10% off your first month of therapy. Thanks to Goodlife Clothing for sponsoring this episode! Be sure to check out https://goodlifeclothing.com and use code "AMY20" to get 20% off your entire purchase. Get to your healthiest self, live your best life, and better your relationships! This show is here to make that happen in the most efficient way, through simple and effective strategies and habits that help us overcome fear and shift your mindset into the best it can be, at any age. Host Amy Edwards is a life coach, Reiki master, author, and rock musician who delivers a return on your time investment with every episode. Amy and her guests give real talk with pragmatic life hacks that will have you living to your full potential and self-examining your way to a shinier you. She draws from her personal experiences and from inspirations like Brene Brown, Jen Sincero, and Mel Robbins, and conversations with guests like Justin Wren, East Forest, Rafael Lovato Jr., Aaron Alexander, Kimi Inch, That Sex Chick Alexa Bowditch, Suzy Batiz, and other certified badasses. Transformation can be intimidating, but Amy Edwards's humor and realness make it approachable. The Amy Edwards Show is life coaching, personal development, sexual development, spirituality, self-love, and fun, all in one place! Ready to be happier, healthier, and feel like you're living your best life? Then this is your show! Subscribe, rate, review, and sign up for the newsletter crew! You are an overcoming badass….. remember that! I love you! instagram/twitter/FB: @realamyedwards TikTok: https://www.tiktok.com/@themagicbabe www.amyedwards.com “Don't ask yourself what the world needs. Ask yourself what makes you come alive, & go do that, because what the world needs is people who have come alive.” - Justin Wren “The way we approach sex is the way we approach life.” Kimi Inch “Listen to the voices inside your own head as your true guidance.” - Aaron Alexander “The journey never stops, there's always more layers to peel.” - Aaron Alexander “With adversity comes growth & deeper realization of self & purpose.” - Rafael Lovato Jr. “Give your best everyday. Be present. Be grateful. Be a forever student.” - Rafael Lovato Jr. “We are spiritual beings visiting humanity.” - East Forest Hot Pie Media is an on-demand digital audio/video entertainment network with interests primarily in the creation of original, relevant, and entertaining podcasts. Learn more at hotpiemedia.com. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.
Ron Siegel discusses local and national current events, politics, personal and business finance with a few mortgage tips along the way. A Southern California mortgage expert and bonafide political junkie, Ron Siegel delivers intelligent, entertaining radio that makes the hard news of the week easy to understand! Ron Siegel is joined by Debbra Sweet. Ron Siegel will discuss: BrandUp!; 3 Charts That Show This Isn't a Housing Bubble; Do You Have the Right People on Your Divorce Team?; Real Time Real Estate; Your Credit Matters; Mortgage Minute; Word on Wealth; and so much more. Ron Siegel, consumer advocate and mortgage lender, discusses anything that affects the roof over your head, your bank account or other items that will benefit you / your family. Reach Ron Siegel at Ron Siegel: 800.306.1990Ron Siegel: Ron@RonSiegelRadio.comwww.RonSiegelRadio.com your Irvine Mortgage LenderMonthly Home Equity Monitor: www.SLTHomeDigest.com Ron Siegel, Your Irvine Mortgage Lender offers: Conventional Loans, FHA Loans, USDA Loans, Refinancing, and Reverse Mortgages #RonSiegelRadio #Mortgage #Housing #Realtor #RealEstate #LoanOfficer
In This Episode You Will Learn About: What your brand means What having a killer brand can do for you What you need to know for a sales page The importance of copywriting Having an iterative mindset How to bootstrap your brand and business on a budget Resources: Visit brandup.ink and use code CHRIS for 10% off on any of their templates Instagram: @wearebrandup Instagram: @annadoingthings_ Show Notes: Anna Nassery is the founder of the incredible branding agency BrandUp. She handled my personal rebrand and it turned out amazing. We’re going to do a deep dive into why my brand looked the way it did before, some of the benefits that I’ve experienced since rebranding, and what the process looked like. Most importantly, we talk about how to build a brand on a budget, because you don’t need to put a lot of money into the brand in the beginning to make it epic! Question Highlights: Why don’t people take branding seriously? What can you expect to happen when you take hold of your branding? What makes a good sales page? Where can people go wrong on their sales pages? What are some of the brands that you’ve worked with? What was it like going from a solopreneur to a massive agency? Follow me on social media @ChrisWHarder on Instagram and check out chrisharder.me.
What is masculinity? How does it differ from femininity? Why do some men feel afraid to be masculine, but women feel the need to turn down their masculine energy when in the presence of men? In this episode of Hydrate, Anna Nassery, Aaron Alexander, and I discuss how important it is to be your own true and authentic self when it comes to your energy before entering a relationship. Whether you have more masculinity, femininity, or balanced energy, it is important to allow it to flow that way. Plus, we also talk about the importance of choosing a partner for who they are and not their potential, as the difference between seeing someone for their highest self and what you think they have the potential to be based on your own personal projections can cause disappointment. Aaron Alexander is a manual therapist, movement coach, and author, as well as the host of the Align Podcast, ranked #1 in Nutrition on Apple Podcasts. Anna Nassery is the Founder and CEO of BrandUp, a strategic brand studio serving online entrepreneurs and a close friend of mine. What we discuss: 01:20:Grieving the loss of being in full femininity 03:09: What is masculinity? 3:32: What causes Anna to feel secure enough to express her femininity 08:23: Are men stuck in a state where feminine energy cannot be drawn? 12:40: Why do men have a hard time being in their full“masculinity”in today’s world? 15:05 Confusion around balancing feminine and masculine energy 20:25 Why you shouldn't play small 21:45 Learning to be in your own authentic energy 26:43: Pillow talk and venting with men 30:16: Exploring the different ways of thinking between men and women 31:30: How do we accomplish everything we want to excel in? 36:40: How to deal with someone who can only receive the positive? 38:48: The Pygmalion Effect 41:15: The difference between seeing someone for their highest self vs their potential 43:30: Why do we women keep attracting emotionally unavailable guys? 48:00: The journey towards finding gratitude 53:55: Recognizing there’s always two sides to a story + the truth 57:00: How insecurity influences our judgment of others 58:10: How our perception changes as we evolve 1:01:00: The relationship between money, material goods, and having an impact 1:04:37: What defines a good and purposeful life? 1:08:40: How shedding layers keeps you in the present 1:10:04: Safety from relationships and how it allows us to be present 1:11:00: The power, creativity, and opportunities that come from break-ups 1:16:37: Discussion words that represent safety in relationships 1:17:40: Revisiting childhood trauma 01:21:00: Questions to ask yourself about your chosen narrative
Today we’re chatting all things branding with founder and CEO of BrandUP Anna Nassery. BrandUp is a creative agency that specializes in brand development and custom websites for market-leading brands all over the globe to create designs that are both intentional and beautiful. I’ve known Anna for over a year now and one of the things I admire most about the way she has built her company and team is that it’s very intentional. I’m excited for you to hear her perspective on how you can bring that same sense of intentionality into your own brand and business, so let’s dive into today’s episode! In this episode we talk about: Not letting the details stop you from figuring it out as you go Being clear in your vision and what you do What exactly is branding Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! || CONNECT WITH ANNA & BRANDUP|| instagram.com/annadoingthings_ instagram.com/wearebrandup www.brandup.ink || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhttps://brandup.ink/shophousewomencommunity www.powerhousewomen.co
Part 1 with Tracy O'Malley www.AngieLee.com/Kajabi www.BrandUp.ink www.BeeKeepersNaturals.com/AngieLee
Part 2 with Tracy O'Malley www.AngieLee.com/Kajabi www.BrandUp.ink www.BeeKeepersNaturals.com/AngieLee Time Stamps Of Episode: 4:12 multi passionate 7 and getting things done 8:00 2 7’s being business partners 9:25 3 in a healthy place 12:35 5’s & awkwardness 16:05 Advice of 2’s with boundaries 21:52 Deciding between three types 27:40 7’s and motherhood 33:20 7’s and bad mom ideas
We’re welcoming back Anna Nassery, Founder and CEO of BrandUp, an LA-based creative agency and the geniuses behind our highly converting sales pages for our flagship programs, Insta Growth Accelerator and Online Launch School. When it comes to building a highly converting sales page, we know how overwhelming the process can be but before you invest tons of money into creating a custom page that may not even convert, Anna is lifting the lid on how to structure and optimize a sales page. Tune in as she breaks it down step-by-step on how to outline a sales page to meet your ideal clients where they’re at on their customer journey. After this episode, you’ll understand how the buyer’s journey influences the layout of your sales page and what you need to do in order to optimize every piece of information for conversion. Get your pen and paper ready because we’re touching on psychology, branding, and even a bit of biohacking (because you know we’re all about optimizing both our business and health!). Shop our Launch Shop with Brandup and get a done-for-you sales page template. https://go.bossbabe.com/scale-your-launch-live Use code BOSSBABE to get 20% off on SOUL CBD products. https://mysoulcbd.com/ Follow: @bossbabe.inc Natalie Ellis, @iamnatalie Anna Nassery, @annadoingthings_
www.Brandup.ink @WeAreBrandUp www.Nyrvana.com www.AngieLee.com/Kajabi
Text the word JOURNAL to 202-217-0704 to receive journal prompts & to connect 1:1 with me!! YES that’s my # and it’s ME! What's Your Money Frequency? Find Out Now Download The Tap into the Frequency of Money FREE Meditation here! Come say hi over on Instagram In Today’s Episode You Will Learn: Being in alignment with your truest self Flowing in your feminine and still being taken seriously Embodying the story of doing it all How to make 1 hour of work equivalent to 10 Being in alignment with the friendships around you Stop planning and tune into when you want to do stuff Daily rituals that keep you in a feminine flow Honoring your healing process with grace Plant medicine rituals compared to 5 years of deep therapy Pushing through the unknown of scaling Surrendering and letting things happen Shownotes: In today’s episode we are talking with Anna Nassery all about bringing in the feminen energy into your business. Listen in as Anna shares with us her story of how she had to learn to pivot from her mindset of, success can only come through masculine energy. We talk about finding the balance in both feminine and masculine energies, how you can learn to honor your healing process, why it’s important to step out of the hustle mode and let yourself flow. We also dive into morning rituals, plant medicine benefits, microdosing and of course surrendering to the flow. Who is Anna Nassery? Anna is the founder and CEO of BrandUp, a creative agency based in sunny LA. She’s an entrepreneur at heart, a brand ninja and energy optimization / biohack queen. She’s super passionate about helping entrepreneurs make a full-time living doing what they love, while maintaining balance along the way. Anna is the founder and CEO of BrandUp, a creative agency based in sunny LA. She’s an entrepreneur at heart, a brand ninja and energy optimization / biohack queen. She’s super passionate about helping entrepreneurs make a full-time living doing what they love, while maintaining balance along the way. Connect with Anna and Brand Up: Instagram | Website
Going viral can make or break a business. It’ll make it if you’re prepared to cash in on the attention. It’ll break it if you don’t have the balls to follow through. My guest today was not only prepared to cash in but to take a big leap of faith into a new dream for her brand and her business. Pia Malani is one of my earliest Brandup clients, who has since become one of my besties, Rebel of Wall street, and boss of her business. Priya is the owner of Stash Wealth, a financial firm for HENRYs™ (High Earners, Not Rich Yet) She’s a sought-after thought leader in the Millennial Money arena by some of the nation’s largest publications. She has been featured hundreds of times everywhere from mainstream news sources like Fortune, Wall Street Journal and CNBC, to entertainment and lifestyle brands like the NYPost, Bustle, SiriusXM, and Refinery29. Listen to the full episode to hear: What Priya did to go viral and how you can follow her example What the “problem with having overnight success” is and what it took for Stash Wealth to weather the storm How even if you want to build an empire, being loved by some and disliked by others is STILL the key to success And how consistency and persistence pays off when entrepreneurs do exactly what I say Priya’s Links: Stash Wealth Instagram: @priyamalaniofficial Pia’s Links: The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book: piasilva.com
Going viral can make or break a business. It’ll make it if you’re prepared to cash in on the attention. It’ll break it if you don’t have the balls to follow through. My guest today was not only prepared to cash in but to take a big leap of faith into a new dream for her brand and her business. Pia Malani is one of my earliest Brandup clients, who has since become one of my besties, Rebel of Wall street, and boss of her business. Priya is the owner of Stash Wealth, a financial firm for HENRYs™ (High Earners, Not Rich Yet) She’s a sought-after thought leader in the Millennial Money arena by some of the nation’s largest publications. She has been featured hundreds of times everywhere from mainstream news sources like Fortune, Wall Street Journal and CNBC, to entertainment and lifestyle brands like the NYPost, Bustle, SiriusXM, and Refinery29. Listen to the full episode to hear: What Priya did to go viral and how you can follow her example What the “problem with having overnight success” is and what it took for Stash Wealth to weather the storm How even if you want to build an empire, being loved by some and disliked by others is STILL the key to success And how consistency and persistence pays off when entrepreneurs do exactly what I say Priya’s Links: Stash Wealth Instagram: @priyamalaniofficial Pia’s Links: The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book: piasilva.com
If you want to build an influential brand, then this episode is for you. We’re joined by Anna Nassery, Founder and CEO of BrandUp, a strategic brand studio serving online entrepreneurs. Anna and her team are the masterminds behind our beautiful sales pages for The Société and Insta Growth Accelerator. An expert in storytelling and strategic design, Anna helps entrepreneurs elevate, scale and light up their digital presence. Get ready to be inspired and leave with actionable takeaways as Anna breaks down the exact blueprint that she learned from building audiences and boosting brand awareness for Silicon Valley startups. Tune in as Anna shares how you can build an impactful, user-centric brand by understanding your ideal client and creating a story that resonates with them. Check out BrandUp, our go-to design agency: bossbabe.com/brandup/ Join our The Société, our private membership for female entrepreneurs to connect, build and grow: bossbabe.com/connectbuildgrow
Your business branding is about so much more than just your logo and how your business cards look. Good brand strategy can push your business forward in some quite fantastic ways. In this episode of Internet Marketing For Humans, we talk with Franzi and Angie of Studio Brandup about how to build a brand strategy, implement it and how to improve internal culture, all in the name of driving your business forward to where you want it to be.
In This Episode You'll Hear About: In this episode of The Guava Girl Podcast: we talk about BUILDING BRANDS! Learn about how to develop your business (& brand!) from the branding genius herself - Anna from BrandUp. No one knows what the fuck that they're doing when it comes to branding on Instagram, on their websites, on their products. And Anna is a branding design genius. I have literally never met someone more type A or design brand or the and just has an eye for what looks good and what is going to make it you a fuck ton of money. Check out her website and use code GUAVA for a discount on her brand shop! Topics we go over: 1. Creating a personal brand! From being on a budget to professional branding! We cover the importance of: Defining your audience. Finding your niche and creating your ideal client Avatar! The power of copywriting! Consistency is key! 2. The ART of how to build sales pages that WORK. "Girl, you got to do the work, to write that copy, you know, look up some Dan Kennedy, some Ray Edwards and Donald Miller, figure out these blueprints for copywriting and then figure out your tone of voice." - Anna 3. Determining when the best time to start investing major $$ into your business. AKA: When to use Wix vs hiring a developer. 4. Steps to start defining your audience - make sure your message is going to the right people & MORE!! "I always tell my clients should, you know, to pick like two or three and you know, create like buyer personas for them. You can get as intricate as this as you want, where you can make it super vague, right? So, you know, like what did they do for a living, where do they live, what publications do they read, what podcasts do they listen to, and then look at those brands!" - Anna For more details from this episode, click here! Subscribe & Review Interested in previous episodes or episodes to come? Click here and subscribe! If you want to be the Guava Girl of the week go ahead and leave a review HERE on iTunes so I can choose one of you to rip your Instagram to shreds in a loving, kind-hearted way. Also, share it on your IG story and tag @guavagirlpodcast! I love to hear your reviews; they make me so happy!
Branding Expert Pia Silva Reveals The Big Mistakes Of Branding Your Biz My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is an Entrepreneur, speaker and writer, and also a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses and the Million Dollar Women's Summit and has been featured on MSNBC's Your Business. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex, and her book Badass Your Brand: Impatient Entrepreneur's Guide to Turning Expertise into Profit launched March 16th, 2017. As she says "Badass Brands w/out the BS. We work with service based business owners in intensive Brandup sessions and execute the strategy and build out your entire brand-- positioning, messaging, logo, copy, website, materials-- in 1-3 days so you can get back to work. Because who has 6 months to redo their website anyway? For solopreneurs who need the whole shabang but don't have $50k to invest yet, we built a Brandup Bootcamp to take you through our exact process at a fraction of the cost. Now that is the official stuff about todays guest, but the real story isn't about where she is now rocking and rolling and loving life. The real story was the climb into stress, financial difficulties and the realisation that scale, and premium products were the key to her future. Being able to charge premium prices to less people has been the gamechanger to her and her partners day to day running of their company whilst making her business as lean as possible. Now she is gaining more and more exposure, loving life, and as you will read in her book (as we will discuss in today's show) she is shining the way for others to learn from her mistakes and live a life on their own terms by following her practical sensible advice. So does she see others making the same mistakes as she did, and smack her head with a "Doh!" and think "Man its so obvious that just cant see it?" And where does she find the motivation to keep growing, when things are already pretty good as they are? Well lets find out as we bring onto the show to start joining up dots with the one and only Pia Silva. Show Highlights During the show we discussed such weighty topics with Pia Silva such as: How she has built an amazing business that is lead by her lifestyle. If she wants to close up shop she does, with no clients wanting access to her. That is very unique and powerful. Why she believes that most businesses would be in a better position by turning people away as clients instead of jumping into bed with them. Pia explains why most people make a mess of their branding by confusing the message that they are sending out to the world. and lastly…. Pia shares the dark times in her life when she was heavily in debt and now looks as it just a phase that she had to go through to get where she is today.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How does your agency fit into your life? Are you being very honest and clear on what it is that you want and what success means to you? If you feel like a prisoner to your business or you're struggling with passion for your agency, it might be a time to look within. In this episode, we’ll cover: 3 simple questions to gut check whether your agency is working for you. How to reinvent your agency. How to understand your recurring revenue needs. Today I talk with Pia Silva, Founder and Brand Strategist at WorstofAll Designs, speaker, Forbes contributor and author of BadAss Your Brand. Pia and her partner (who also happens to be her husband) had their lightbulb moment over 6 years ago when they’d fallen into a huge funk and some serious business debt. She’s here to share with us how to avoid those same mistakes while being true to yourself and your business goals. It was then they realized their agency model wasn’t working and that they were trying to front an agency model and be something they weren’t and have now come to realize they have had so much more success just embracing what they did have that was different. 3 simple questions could change everything Do a gut check with these three simple questions: Is it UNIQUE? Do you ENJOY IT? Is it PROFITABLE? Does your current business model work for you? Pia uses these three questions as a foundational point of helping other small business owners with their branding issues. She believes your business should really be “the intersection of what you love and what’s most profitable.” It’s that outside-of-the-box thinking that will set you apart and put you on the path of a business model that will work. Is it time to reinvent your business? “If you’re gonna spend all your time on this, you better LOVE it!” ~ Pia Silva If the answers to any of those 3 questions are ‘no’ then it’s time to reinvent yourself. You need to attack this and look at it going: “This is us. This is what we want to do. This is what we enjoy doing. This is what we’re going to do”...and then figure out how to do it. For Pia and her partner, it meant letting go of employees and redefining their measure of success. Now, instead of being a traditional agency trying to play hardball with the big guys it’s just the two of them. By their choice. Instead of taking on lengthy projects and retainer clients their agency runs intense full day workshops with one client at a time where they “badass their brand” through a BrandUp session. How to Reinvent your Agency First, go back to the basics. Look within. You can’t compete with the big guys if you think the same as the big guys. Instead, think: What makes us unique? What do we want to do? Next break it down, step-by-step to go after it. If you look backwards, then you are just reacting to the market. Instead be proactive and break down your business growth into smaller decisions. Drill down by determining answers to these: How can I buy an ideal client? How can I buy a pitch? How can I get their attention? Who do I want to go after? Understand yourself and your core service Understanding Your Recurring Revenue Needs Honesty is key. Ask yourself why you're in this and possibly, what your end game looks like. Are you comfortable with a lifestyle business? Are you looking for enough revenue to live your life and afford you extra time to do other things you enjoy? Or, are you looking to catapult your business or eventually sell it? What do you want? What does success mean to you? Need Guidance and Support to Grow Your Agency 3X Faster? Are you overwhelmed by all the information out there on various ways to grow your agency? Do you want direction on how you can grow your agency faster and easier? Then you’re in luck! I created an innovative mentorship called Agency University. Agency University is a program which provides the 1-on-1 mentorship and ongoing support that is crucial to the success of your agency. Click here to see if it’s the right fit for you. Related: A $3 Million Agency with a Unique Business Model
Focus Is Your Friend: How to double down on marketing that matters
Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit” launched March 16th, 2017. “The one mistake everyone is making is they're not sticking forcefully to their focus and their message.” - Pia Silva What you’ll learn about in this episode: How Worstofall Design helps their clients build badass brands in three days or less Leveraging profitability by getting very few clients at a high price point Brandshrink (strategy session) and Brandup (execution): how Worstofall Design’s two services work “Badass Your Brand”: why Pia wrote the book Why you must stick forcefully to your message Choosing which marketing efforts to utilize based on their ROI Why clients need to buy all in on their agency’s expertise Managing the psychology of the client Ways to contact Pia: Website: worstofalldesign.com Book: www.badassyourbrand.com Twitter: @PiaLovesYourBiz Instagram: www.instagram.com/pialovesyourbiz
Pia Silva and her partner are the owners of Worstofall Design, an agency that builds badass brands without the bullshit. Pia's model is extremely unique. Instead of being a traditional branding agency, her and her partner work in a unique way. They do 1-2 day intensive branding sessions with their clients called "BrandUps" where they build the client’s entire brand and strategy right there in person. They charge $10k per Brandup and regularly schedule 3 of these per month. That means in roughly 6 working days per month, Pia and her partner generate $30k in revenue! In this interview, we dive into how Pia created this model, and how others can use elements of this in their own business. For full show notes go to jake-jorgovan.com/podcast/080 ... This episode is sponsored by Outbound Creative Outbound Creative helps agencies and consultancies win their dream clients through eye-catching outreach campaigns. Learn more at OutboundCreative.com. WinYourDreamClients.com