Podcasts about small business talk

“I want to think about it” is rarely the real reason they are not saying yes. Want to know what actually stops coaching clients from committing? In this episode 297 of Small Business Talk for Coaches, Cathy Smith unpacks the hidden reasons behind those frustrating client objections. If you have ever heard “It’s too expensive” or “I need to talk to someone,” it might not be about price at all. You will learn: Why unclear pricing can sabotage your sales How mismatched messaging confuses your clients The importance of aligning your offer with your ideal audience Using a car alignment metaphor, Cathy walks you through how to assess and realign your coaching offer so it feels clear, valuable, and tailored to the right clients. If your calendar is filled with “maybes” instead of “yeses,” this episode is your tune up guide.

Feeling overwhelmed trying to grow your coaching business? In this episode of Small Business Talk for Coaches, Cathy Smith shares why trying to do everything yourself is holding you back and what to do instead. From outsourcing your first task to finding the right kind of support (coach, mentor, or systems), you will hear practical tips and personal stories to help you stop spinning and start growing. You do not have to do it all alone.

What if the only thing holding you back... is a thought?You already have the knowledge. The skills. Even the passion. So why does growing your coaching business still feel so hard? It is not strategy that is stopping you—it is self-doubt disguised as logic. In Episode 293 of Small Business Talk for Coaches, we uncover how sneaky thoughts like “I need more time” or “What if no one signs up?” can paralyse your progress. These hidden patterns keep you stuck, second-guessing yourself, and avoiding the very actions that lead to clients. This episode will help you break free from hesitation, take confident steps forward, and finally start building the business you know you are meant for. You know more than you think. Listen now.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Are you stuck wondering where your next coaching client will come from? You are not alone. In this episode, Cathy Smith shares why clarity is the missing piece that is stopping clients from finding you. Learn how the Rule of One helps you refine your message, connect with the right audience and finally stand out. If you are ready to attract more clients and grow your coaching business, tune in now to Episode 287 of Small Business Talk for Coaches.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Do you feel like you are not good enough, even when you have the skills and experience? That voice telling you that you are not ready or qualified is imposter syndrome. It affects 70 percent of adults and is especially common among coaches. The truth is, imposter syndrome is lying to you. In episode 286 of Small Business Talk for Coaches, we explore how imposter syndrome stops coaches from growing their businesses. It can show up as undercharging, overworking, or avoiding opportunities. Learn how to recognise these patterns, shift your mindset, and take action with confidence. You do not need to be perfect to succeed. Listen now.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Struggling to bounce back after a setback? Whether it is a slow period, a tough client, or a personal challenge, setbacks are inevitable. The key is knowing how to recover and keep moving forward. In episode283 of Small Business Talk for Coaches, we dive into The Resilience Reset. Listen for practical strategies to help you regain momentum, stay motivated, and turn obstacles into opportunities. From navigating difficult conversations to managing business slumps, you will learn actionable steps to strengthen your resilience and keep your coaching business thriving. Tune in now and reset your resilience and learn how to bounce back!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

The One Thing That Might Be Holding Your Coaching Business Back… You are putting in the work, taking action, and staying busy, but are you actually moving in the right direction? In this episode of Small Business Talk for Coaches, Cathy Smith shares a powerful insight that could change the way you approach your coaching business. It is a lesson learned from years of experience, countless conversations, and a surprising realisation in the heart of the city. If you have ever felt like you are working hard but not seeing the results you want, this episode is for you.

Are Your Goals Just Dreams on Paper? Let’s Make Them Happen! In Episode 278 of Small Business Talk for Coaches, we dive into 5 actionable ways to turn your goals into reality. Cathy Smith shares practical strategies like prioritising your time, building a resilient mindset, and leveraging support systems to stay on track. Whether you are struggling to follow through or looking for that extra push to start, this episode is packed with tips to help you make 2025 your most productive year yet.

Unlock Your 2025 Goals with SMART and "Dumb" Strategies! Ready to make 2025 your most successful year yet? Are you using goal sticking? In episode 277 of Small Business Talk for Coaches, Cathy Smith dives into effective goal setting strategies, including SMART goals and the exciting concept of "dumb" goals, inspired by Brendan Bouchard. Learn how to break your big rocks into actionable steps, reflect on past wins and challenges, and make your goals stick with practical time management tips. Whether you are just starting your coaching journey or looking to take your business to the next level, this episode is packed with actionable advice to set you up for success. Tune in now and make 2025 your year of abundance.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Start 2025 by reflecting on your journey with us. Happy New Year from Small Business Talk for Coaches. In this episode, we revisit lessons from travel, resilience, and self care, shared from a charming villa in Meta, Italy. Discover how downtime can fuel growth, why self-care is vital for coaches, and how to kickstart the year with clarity. Grab your favourite drink and tune in for inspiration to set the tone for a successful year. Download episode 276 to come on this journey now. Come on a journey with me, are you game?Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Are you ready to make 2025 the year your coaching business thrives? In this episode, Cathy Smith dives into practical strategies to help you hit the ground running. Learn how to define your niche, build trust with clients, and set up systems that work for you. Cathy also shares tips on setting boundaries and prioritising self-care to ensure you stay balanced while growing your business. This is your step by step guide to starting the year with clarity, confidence, and momentum.

How has 2024 shaped the coaching industry? In episode 273, Cathy reflects on the key trends, challenges, and opportunities that defined the year, from the rise of digital-first strategies and AI to the growing emphasis on emotional intelligence and niching. Discover how you can leverage these shifts to stand out in a competitive market, build deeper connections with your ideal clients, and prepare your coaching business for success in 2025. If you are ready to learn from this year's lessons and set the stage for an even better year ahead, episode 273 of Small Business Talk for Coaches is a must-listen. Tune in now and get inspired to take your coaching practice to the next level.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Why do some people seem to get ahead while others struggle, even when they work just as hard? In this episode, Cathy explores the key factors that separate success from stagnation. Learn how mindset, habits, and accountability can transform your coaching practice and your life. Cathy shares practical tips from The ONE Thing and Tiny Habits to help you take action, overcome perfectionism, and start seeing real results. If you have ever felt stuck or wondered what makes the difference between thriving and just getting by, listen to episode 272 of Small Business Talk for Coaches for these tips and more. Listen now and set yourself up for success in 2024.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Think no one wants coaching at this time of year? Think again. This is the perfect moment to help your clients plan for change and tackle their goals. In Episode 271 of Small Business Talk for Coaches, Cathy Smith challenges the seasonal mindset of slowing down and shows why the lead-up to the new year is a golden opportunity for coaches. As clients reflect on the past year and plan for the future, they are ready for guidance to create meaningful change. Cathy shares strategies to simplify your messaging, focus on client results, and make the most of this high-impact season. Whether it is addressing overwhelm, structuring offers, or staying visible, this episode is packed with tips to help you and your clients finish the year strong. Tune in now to discover why "don't stop" is the mantra for this season.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Rejection can sting, especially when it feels personal. In episode 270 of Small Business Talk for Coaches, Cathy Smith shares how to reframe rejection, build confidence, and turn every "no" into a stepping stone for growth. From must-read books like Go for No! to mindset shifts and actionable tips, this episode is packed with practical advice to help you handle rejection like a pro and keep moving toward your coaching business goals. Do not let fear hold you back. Discover how to embrace rejection and thrive! Listen now and take the first step towards building a resilient mindset and unstoppable coaching business.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Are you stuck, struggling to stay consistent, or unsure of the next steps for your coaching business? In this episode, we break down how a business coach can help you reach new heights, whether it's filling in skill gaps, providing accountability, or challenging you to think differently. Learn how the right support can help you achieve your biggest goals, avoid common pitfalls, and build a coaching business that thrives. Listen to episode 269 of Small Business Talk for Coaches, How the right business coach can unlock success for your coaching business to find out more.  Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Struggling to balance your passion for coaching with self-care? Discover practical tips to set boundaries, prevent burnout, and keep showing up at your best." In Episode 268 of Small Business Talk for Coaches, Cathy Smith dives into the essential topic of self care for coaches. From setting healthy boundaries and avoiding overextension to creating small daily rituals that build resilience, Cathy shares valuable insights on staying centred and balanced. Learn why taking care of yourself isn't just self preservation, it's key to serving your clients effectively. Whether it's finding time for breaks, setting limits on client access, or cultivating personal support systems, this episode will help you thrive both personally and professionally. Listen now it might be the break you need.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Transform your coaching passion into a business that thrives – with the simple foundations you need to build a profitable, fulfilling practice! In episode 267 of Small Business Talk for Coaches, Cathy Smith chats with Tamara Simon, the “Bob the Builder” of small business, to reveal the essentials of building a sustainable coaching business. Using her “Five Little Business Pigs” framework, Tamara offers practical strategies to help coaches master systems, embrace change, and simplify their approach. Whether you are a solo coach or growing a team, this episode is packed with insights to help you build a business you truly love. Download and listen today.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Struggling to land your first coaching client? You're not alone! In episode 266 of Small Business Talk for Coaches, Cathy Smith dives into the common pitfalls keeping coaches stuck and reveals simple strategies to get noticed and build momentum. If you are ready to attract clients and grow your business, don't miss this episode, packed with practical insights to help you kickstart your journey today. What are you waiting for hit play now.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Ever wonder how your thoughts might be impacting your success? In episode 264 of Small Business Talk for Coaches, we dive into the power of reframing and how changing your mindset can help you achieve more. Get practical tips to overcome self-doubt and take control of your thinking so you can build the coaching business you've always dreamed of. Tune in now and start your journey to a stronger mindset and a thriving coaching business today!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Are you walking the talk? In this episode of Small Business Talk for Coaches, we ask the tough question: why don't you have a coach? As a coach, you already know the power of goal setting, accountability, and support. So, what's holding you back from investing in your own growth? We dive into common excuses like “It's too expensive” or “I can coach myself” and explore why even the best athletes rely on multiple coaches to succeed. From mindset to business development, having a coach is crucial for your own success and setting an example for your clients. Tune in to discover why every coach needs a coach and how it can take your business to the next level!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Do your words really show the passion behind your coaching? In this episode, Cathy Smith sits down with copywriting expert Simone Robinson to uncover how you can write copy that authentically conveys your story and connects deeply with your audience. Simone shares why telling your personal story is key to establishing credibility and creating a genuine connection with potential clients. Learn powerful tips for creating hooks that grab attention, writing from your heart without feeling like you're bragging, and using testimonials to build trust. If you want your copy to stand out and truly reflect your passion, this is an episode you can't miss. Tune in now to Small Business Talk for Coaches Podcast and start transforming your messaging to attract the clients who need you most!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Are you tired of juggling everything in your coaching business? In this episode of Small Business Talk for Coaches, Cathy Smith teams up with systems guru David Jenyns to reveal how coaches like you can streamline operations, save time, and finally focus on what matters—growing your business. Learn the step-by-step process to create simple systems that help you delegate tasks, boost efficiency, and scale without stress. If you're ready to free up your time and take your coaching to the next level, this episode is packed with actionable tips just for you. Listen now to episode 261 and start streamlining your business today!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Unlock your potential and stop holding yourself back! In episode 260 of Small Business Talk for Coaches, Cathy dives deep into how limiting beliefs may be hindering your coaching success. Learn how to overcome self-sabotage, tackle those nagging doubts, and embrace the opportunities that come your way. With real-life examples and actionable tips, Cathy shares how to reframe negative thoughts and turn them into wins. Whether you're a new coach or an experienced professional, this episode will inspire you to push past your fears and take your business to the next level. Download now and start conquering those limiting beliefs today.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Ever wondered how to leave a meaningful legacy through your coaching business? In this episode, Cathy Smith dives into what it takes to build a legacy that goes beyond just your day-to-day work. From making a transformative impact on your clients' lives to setting up sustainable systems that ensure your business thrives long after you've stepped back, this episode is packed with insights on how to create the legacy you want. Whether you are thinking about your long term goals or just getting started, this conversation will help you shape the future of your coaching practice. Don't miss episode 258 of Small Business Talk for Coaches, Creating a Lasting Legacy Through Coaching—tune in now!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Ever wonder how to keep your coaching business strong during tough times? You are not alone. Economic uncertainty can be challenging, but it doesn't have to be a roadblock. In episode 256 of Small Business Talk for Coaches, delves into actionable strategies to help you thrive. Learn how to position yourself as the go-to expert, manage your cash flow effectively, and leverage technology to work smarter, not harder. Plus, discover how to keep clients engaged and explore new revenue streams. Shift your mindset, build resilience, and turn challenges into opportunities. Ready to future-proof your coaching business? Listen now! Full shownotes at Small Business Talk For Coaches episode 256.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Worried about AI taking over your coaching practice? You're not alone. Cathy Smith uncovers the growing concerns around AI, sharing real-life examples of how relying too much on it can backfire as it did for some at a recent awards night. But before you ditch AI altogether, learn how to make it work for you without losing your authentic voice. Get insider tips on using AI as your secret weapon—without letting it take control. This episode is packed with practical advice and thought-provoking insights that every coach needs to hear. Curious? Episode 255 of Small Business Talk for Coaches is one that you can't afford to miss.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Struggling to connect with your coaching clients? In episode 254 of Small Business Talk for Coaches, I explore why your message might not resonate and how to improve it. With over two decades of marketing experience, I share expert advice on crafting engaging messages. I highlight the importance of emotional intelligence, targeting the right audience, and adjusting your style to suit their needs. Building trust is key, and I offer practical tips on creating clear, empathetic messages. If you're hesitant about using video, I explain how it can build trust and provide tips for getting started. Did you know simplifying complex messages and listening to client feedback is a powerful way of refining your messaging?  Don't miss Episode 254 of Small Business Talk for Coaches, tune in now and start transforming your communication strategy today!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Ever felt that you are not good at selling? You are not alone. Many coaches love helping their clients but struggle with the idea of selling. In episode 253 of Small Business Talk for Coaches we explore how to reframe selling as serving. Learn how to sell from the heart, share compelling stories, and add value without giving too much away. Transform your mindset and build confidence in your sales approach. Tune in to discover practical tips to make selling feel natural and authentic. Ready to boost your coaching business? Listen now! Full show notes at Small Business Talk For Coaches episode 253Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

What does jet lag on long-haul flights have to do with setting your clients up for failure? In Episode 252 of 'Small Business Talk for Coaches,' we explore how your business or coaching practices might unknowingly hinder your clients' success. Tune in now for this eye-opening discussion that could transform your coaching practice. Don't miss it! Full show notes at Small Business Talk For Coaches episode 252Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Join Cathy Smith as she takes you on a journey through her recent travels across Europe and shares five key coaching lessons inspired by her experiences. Discover how flexibility, embracing new perspectives, building strong connections, appreciating skills, and self-awareness can elevate your coaching practice. Tune in for real-life travel stories, practical tips, and a fresh perspective on turning your coaching passion into a thriving business. Whether you're a new or seasoned coach, this episode of Small Business Talk for Coaches offers actionable advice and inspiration to enhance your coaching journey.  Listen now to episode 251 Travel Inspired Coaching Lessons from Italy and Beyond. Full show notes at Small Business Talk For Coaches episode 251  Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Cybersecurity is something we all like and will never happen to us. Listen to Cybersecurity expert Caitriona Forde to discover vital strategies to safeguard your business from cyber threats in our enlightening discussion on cyber awareness training. Learn how to identify phishing scams, secure your emails, and create human firewalls within your organisation. Cait brings over 20 years of IT and cybersecurity experience, providing essential tips to protect your small to medium-sized business from the ever-evolving risks of the digital world. Don't miss this crucial episode 249 of Small Business Talk for Coaches to strengthen your defences against cyber attacks and ensure your business's online security. Full show notes at Small Business Talk For Coaches episode 249.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Are you ready to transform your coaching approach by mastering the art of curiosity? Tune in to Small Business Talk for Coaches episode 244 to learn how a simple question can make all the difference!  We explore the importance of curiosity and the impact of asking the right questions. Cathy shares inspiring stories about understanding when to offer help and when to hold back, highlighting how these moments relate to effective coaching. Discover how shifting your mindset and challenging limiting beliefs can open new pathways for growth, both for you and your clients. Full show notes at Small Business Talk For Coaches episode 244.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Unlock the secret to coaching success with Episode 243 of 'Small Business Talk for Coaches.' Learn the transformative 'One Rule' strategy that simplifies targeting and maximises impact. In this episode, Cathy Smith delve's into how focusing on one person, one problem, and one solution can drastically improve your coaching effectiveness and messaging clarity. Explore practical tips on honing your approach to resonate deeply with your clients and drive tangible results. Don't miss out on this essential guide to mastering specificity in your coaching business. Full show notes at Small Business Talk For Coaches episode 243.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Cathy is the guest today. Join Darren Saul for his interview with Cathy, a renowned marketing expert and coach, on Small Business Talk for Coaches episode 242. Cathy reveals how coaching differs from consulting and shares actionable strategies for turning your coaching skills into a thriving business. Don't miss her insights on the challenges new coaches face and how to overcome them.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Ever considered making the leap from a corporate career to entrepreneurship? In Episode 241 of Small Business Talk for Coaches, Cathy Smith is joined by Carmen Sederino from Illuminated Story, who shares her journey from the corporate world to starting her own business. This episode delves into the challenges and triumphs of transitioning to entrepreneurship with practical tips on lead generation, maintaining passion, and strategically managing your business. Ideal for coaches looking to transform their coaching skills into a thriving business, this episode provides the insights and inspiration you need to succeed. Full show notes at Small Business Talk For Coaches episode 241.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Tune into Episode 240 of Small Business Talk for Coaches as we explore the power of focus in 'Minutes Matter.' Learn how to harness your productivity before a holiday rush and apply these techniques to everyday tasks. Discover tools and tricks to optimise your schedule and improve efficiency. Don't miss next week's sneak peek  transitioning from corporate to coaching in Episode 241!Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Discover the keys to coaching success on episode 239 of Small Business Talk for Coaches,  'The Key to Coaching Success.' Learn effective strategies to get noticed, from in-person interactions to powerful online presence, and hear top tips on active listening and showcasing your coaching capabilities. Tune in to unlock the secrets of transforming your coaching passion into a thriving business. Full show notes at Small Business Talk For Coaches episode 239.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Ever wonder what truly motivates people to make a purchase? In Episode 237 of Small Business Talk for Coaches, Cathy Smith explores the psychology of buying, including audience understanding, buying journey stages, and the powerful impact of emotion. This episode is a must-listen for coaches eager to refine their approach and connect more effectively with potential clients. Full show notes at Small Business Talk For Coaches episode 238.Support the show: https://smallbusinesstalk.com.auSee omnystudio.com/listener for privacy information.

Unravel the Power of Positive Thinking: Discover why negative self-talk is a learned behavior and how shifting your mindset can drastically change your personal and professional trajectory. Anne shares insightful exercises to challenge and change ingrained beliefs, emphasizing the neuroscience behind "faking it till you make it" and the profound impact of choosing your beliefs wisely. In 237 episode of "Small Business Talk for Coaches," Cathy Smith welcomes Anne McKeown, a renowned Mindset Coach focused on unlocking the potential within. Anne's expertise in transforming self-doubt into self-confidence offers listeners actionable strategies to rewrite their narratives and embrace a more positive outlook on life and business. Practical Tools for Transformation: Learn the "STOP and THINK" exercise, a simple yet effective method to pause negative thoughts and assess their truthfulness, helpfulness, and necessity. Gain insights into rewriting your story from a place of possibility, setting the stage for success by envisioning your ideal future. Understand the role of coaches in providing the reflection and accountability needed to navigate out of negativity. Anne McKeown's session is a must-listen for anyone ready to step up, speak up, and show up with unwavering confidence. Whether you're battling self-doubt or seeking to elevate your coaching practice, Episode 237 offers valuable lessons in managing and removing negative beliefs to achieve your fullest potential. Tune in to learn how to transform your mindset, unlock your unique gifts, and propel your business forward with Anne McKeown's expert guidance. Go to Small Business Talk For Coaches episode 237 for all the show notes and links. -------------------------------------------------------------------------------------------------------- Coaches are you looking to build a thriving business? Go to Coaches Marketing Roadmap for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

  Are you a coach eager to grow your business and wondering if it's time to reach out to a broader audience? Dive into the essentials of expanding your coaching audience in Small Business Talk Episode 236, Should I Expand My Audience? This episode tackles the common dilemma of selling to friends or acquaintances from previous jobs and challenges the notion of whether they are your ideal clients. We delve into the significance of demonstrating your value beyond certifications, such as being authentic and addressing customer problems directly. Discover innovative strategies to broaden your network beyond the familiar faces, including the power of podcast guesting, the importance of a personalised newsletter, and leveraging your blog to drive traffic to your website. Learn about the impactful role of holding workshops and unique promotional tactics to stand out. With practical advice and actionable tips, this episode is a goldmine for coaches looking to transform their passion into a thriving business. Tune in to Small Business Talk Episode 236 for inspiration and guidance on how to expand your audience and elevate your coaching business. Don't miss out on learning how to authentically connect with new clients and make a real difference with your coaching skills. Go to Small Business Talk For Coaches episode 235 for all the show notes and links. -------------------------------------------------------------------------------------------------------- Coaches are you looking to build a thriving business? Go to Coaches Marketing Roadmap for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

In this transformative episode of "Small Business Talk for Coaches," Cathy Smith is joined by Zach Carlin, a multifaceted coach with a rich background in professional sports, entrepreneurship, and executive leadership coaching. Together, they unravel the complexities of effective coaching conversations, offering a treasure trove of insights for coaches aiming to deepen their impact and connect more authentically with their clients. Discover the essence of genuine curiosity and the power of caring as Zach emphasises the foundational role these elements play in fostering meaningful coaching relationships. Learn the innovative concept of communicating in the third person for enhanced understanding and connection, and explore the delicate balance of choosing words that resonate, particularly with clients facing self-esteem challenges. Zach shares his unique journey from athlete to coaching expert, revealing the pivotal lessons learned along the way and how they inform his current practice. This episode is not just about the mechanics of coaching but about finding and honing your unique voice and approach in the coaching space. Whether you are just embarking on your coaching journey or seeking to refine your existing practice, this episode provides valuable strategies and real-world advice for making every coaching conversation count. Tune into Episode 235 of "Small Business Talk for Coaches" with Cathy Smith and guest Zach Carlin for an enlightening discussion on elevating your coaching conversations and transforming client interactions. Go to Small Business Talk For Coaches episode 235 for all the show notes and links. --- Coaches are you looking to build a thriving business? Go to Coaches Marketing Roadmap for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

Navigating Success: The Power of 'Where' Over 'How'. In episode 234 of "Small Business Talk for Coaches," Cathy Smith unravels the essence of goal setting and achieving success by shifting focus from the daunting 'how' to the empowering 'where.' Delving into the core of ambition and direction, Cathy reveals why understanding your destination is crucial in crafting a path to success, regardless of the obstacles. Through engaging discussions, she addresses the common pitfalls of overplanning and the paralysis of choice, offering a fresh perspective on navigating business growth. Join Cathy as she explores how setting clear objectives, coupled with the flexibility to adapt tactics, can lead to breakthroughs in your coaching journey. If you are caught in the cycle of busy work without moving the needle in your business, this episode promises actionable insights to redefine your strategy and achieve your grandest goals. Listen to this episode to discover how to unlock your potential by focusing on 'where' you want to be, and let the 'how' naturally unfold. Go to Small Business Talk For Coaches episode 234 for all the show notes and links. --- Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

From Coach to CEO - Mastering Business Mindset with Cathy Smith. In Episode 233 of "Small Business Talk for Coaches," Cathy Smith delves into the pivotal shift from seeing yourself merely as a coach to embracing the role of a CEO or business owner of your coaching enterprise. Through compelling insights, Cathy illuminates the journey of transforming coaching passion into a thriving business, underlining the importance of strategic thinking, financial management, and operational efficiency. Navigating the CEO Mindset: Cathy explores how transitioning from a coaching to a CEO mindset involves more than just a title change. It requires a deep dive into strategic business planning, cash flow management, and the art of juggling client satisfaction with business growth. Strategic Operations and Marketing: Learn how to balance coaching responsibilities with crucial business operations. Cathy offers practical advice on automating marketing efforts, scheduling content, and developing a marketing plan that aligns with your business goals, ensuring a steady flow of clients without the feast-or-famine cycles. Financial Wisdom: Emphasising the critical role of cash flow, Cathy shares insights into smart financial practices, like the Profit First method, to help you manage your earnings wisely and sustainably grow your business. The Art of Delegation: Discover the power of outsourcing tasks that don't play to your strengths, particularly bookkeeping and administrative duties, allowing you to focus on what you do best: coaching. Maintaining Personal Touch: Even as your business grows, Cathy stresses the importance of keeping the personal touch in your coaching services, ensuring systems and processes reflect your business ethos without losing the essence of your coaching style. Episode 233 is a masterclass in evolving from a coach to a successful business owner. Cathy Smith provides actionable strategies to amplify your impact, streamline your operations, and ensure your coaching business not only survives but thrives in the competitive landscape. Whether you're a new coach just starting out or an experienced coach looking to scale, this episode is packed with valuable lessons on running a successful coaching business with the finesse of a seasoned CEO. Tune in to make the leap from coach to CEO and transform your coaching journey into a rewarding business venture. Go to Small Business Talk For Coaches episode 233 for all the show notes and links. --- Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

Overcoming Doubts and Fears, the Psychology of Fear, in this enlightening episode of Small Business Talk for Coaches, Cathy Smith and Jennifer Fidder, a seasoned social psychologist and hypnotist, discuss the power of your mind. With a passion for helping female entrepreneurs conquer their inner doubts and fears, Jennifer equips them with the tools to boost productivity and achieve business success. Boasting over 16 years of coaching experience, she has dedicated her career to teaching clients the art of controlling their subconscious minds to pave the way for entrepreneurial triumph. This episode of Small Business Talk for Coaches shines a light on the intricate workings of the mind, highlighting the dual roles of our conscious and subconscious parts. While the conscious mind focuses on logical thinking and goal setting, the subconscious mind operates behind the scenes, influencing 90% of our actions through ingrained patterns. Jennifer and Cathy explore how these patterns, meant to simplify life, can sometimes hinder our progress by activating fears in response to perceived threats. With insightful analogies and expert knowledge, they guide listeners on how to navigate the subconscious patterns to foster a mindset conducive to success and overcome fears of failure, rejection, judgment, and even success itself. Join Cathy and Jennifer in this conversation in episode 232 of Small Business Talk for Coaches as they uncover some secrets of the mind and help transform fear into stepping stones towards building a thriving business. Go to Small Business Talk For Coaches episode 232 for all the show notes and links. --- Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith, brought to you by CATCO EnterprisesSee omnystudio.com/listener for privacy information.

Crafting the Irresistible Offer with Cathy Smith In this compelling episode of Small Business Talk for Coaches, episode 231, Cathy Smith shares the secret to transforming your services into irresistible offers that captivate and convert. Drawing inspiration from a personal story of desire and satisfaction on a sweltering Australian day, Cathy unlocks the psychology behind making your audience feel the urgent need for what you offer, precisely when they need it. Discover how to: Pinpoint and engage your ideal client with precision. Present your solutions in a way that resonates on a deeply personal level. Simplify the path to purchase, making it as refreshing as ice cream on a hot day. Cathy challenges the notion of 'busy work' versus impactful work, urging coaches to reassess the effectiveness of their strategies. Are you truly moving the needle in your business, or just staying busy? Dive into the essence of creating offers that not only attract but compel action, all while maintaining the authenticity and passion that defines your coaching business. This episode is a masterclass in understanding and leveraging the right moments to make your offer not just seen, but irresistibly needed. Tune in to unlock the full potential of your coaching offers, and ensure your business thrives by connecting with clients in the most impactful ways.See omnystudio.com/listener for privacy information.

Listen to episode 230: Mastering Instagram Authenticity with Cathy Smith and Rah Gardiner Dive into the essence of genuine engagement on Instagram in this enlightening episode with Cathy Smith and Rah Gardiner. Discover why embracing your true self, ditching the need for perfection, and engaging in meaningful interactions are key to thriving on the platform. Learn practical tips on utilizing videos, overcoming the fear of imperfection, and the power of authentic connections to grow your audience and strengthen your brand. Whether you're camera-shy or striving for polished content, this episode demystifies the trend towards authenticity and offers strategies to love Instagram in 2024 and beyond. Cathy and Rah delve into the importance of authenticity on Instagram, emphasising the need to embrace genuine content over perfection. They explore the significant impact of videos and Reels in engaging an audience, providing strategies to overcome perfectionism. The discussion further highlights the value of authentically engaging with followers, offering insights into making genuine connections and more to enhance your social media presence effectively. Unlock the potential of authentic engagement on Instagram with insights from Cathy and Rah, and transform your social media strategy today. Go to Small Business Talk For Coaches, episode 230, for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to Coaches Marketing Roadmapfor resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.See omnystudio.com/listener for privacy information.

STOP Selling Coaching, you read it right. In episode 229 of Small Business Talk for Coaches, Cathy Smith delves into the essential shift every coach needs to make to truly elevate their practice: moving from selling coaching hours to selling life-changing transformations. Cathy addresses both newcomers and seasoned coaches struggling to see the results they desire, providing a roadmap to success that transcends traditional coaching models. Cathy argues that the fundamental flaw in many coaching practices is the transactional approach to selling services. She illuminates the truth that clients are not looking for coaching per se but for the transformation and results that coaching can facilitate. This episode is a masterclass in repositioning coaching offerings to focus on the outcomes that genuinely matter to clients, whether that's personal breakthroughs, overcoming obstacles, or achieving specific ambitions. Through Cathy's expertise, listeners learn how to articulate and package their services in ways that resonate deeply with their target audience. She emphasises the importance of understanding what clients are truly seeking and how to communicate the value of the transformation being offered. Cathy shares strategies for leveraging one's unique story and experiences to stand out in the crowded coaching market, highlighting the power of personal branding in establishing oneself as the go-to expert in a specific niche. Cathy discusses the critical role of building a strong, distinctive identity within the coaching industry, encouraging coaches to position themselves as the only logical choice for their clients. She explains how becoming a 'category of one' enables coaches to avoid competing solely on price, instead attracting clients based on the unique value and transformation they offer. The episode concludes with practical advice on incorporating these insights into marketing and service delivery, ensuring coaches can effectively communicate their value and make a meaningful impact in their clients' lives. Cathy Smith's guidance in episode 229 of Small Business Talk for Coaches is a call to action for coaches everywhere to embrace a transformational approach to their business, promising not just to change the way they work, but to revolutionise the results they achieve. Don't miss out on the invaluable insights shared in Small Business Talk episode 229.See omnystudio.com/listener for privacy information.

Welcome to Episode 228 of Small Business Talk for Coaches, featuring our special guest, Lisa Brandis. Lisa shares her journey from being a clinical hypnotherapist and business owner to mastering the art of integrating intuition into personal and business growth. She discusses the shift to online training due to COVID-19 and her passion for teaching others to deepen relationships and business success through intuitive connection. In this episode, Lisa emphasises the importance of personal experiences in learning and growth. She recounts her early career as Captain Starlight at the Starlight Children's Foundation, where she discovered her empathic abilities. This role highlighted the challenges of balancing emotional openness with personal boundaries, especially when dealing with seriously ill children. Lisa's journey through burnout and personal crisis led her to discover the healing power of Reiki, marking the beginning of her path as a Reiki teacher. She discusses the transformative impact of Reiki on her life and how it facilitates a deep connection with unconditional love, moving beyond intellectual understanding to profound experiential knowledge. For coaches seeking to enhance their client connections, Lisa offers insights into the principles of Reiki and presence. She suggests practical tips for fostering genuine connections, such as setting positive intentions and leveraging intuition to listen and be present with clients truly. The conversation also delves into the role of intuition in business and personal life, highlighting stories that underscore the importance of listening to one's inner guidance. Lisa shares personal anecdotes that illustrate the power of intuition in navigating life's challenges and making meaningful decisions. Lisa's recent book, "Intuitive Reiki: A Transformational Journey of Deep Spiritual Awakening," is discussed as a resource for those interested in exploring the intersection of spirituality and personal development. This episode of Small Business Talk for Coaches is a rich exploration of the intersections between intuition, healing, and business success, offering coaches and listeners alike valuable insights into cultivating deeper connections and embracing their intuitive abilities for personal and professional growth.   Go to Small Business Talk For Coaches, episode 228, for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.See omnystudio.com/listener for privacy information.

Coaches can't make money, is what I am told over and over. In episode 227 of Small Business Talk for Coaches with Cathy Smith, we explore a common quandary among coaches: 'Why can't I make money?' The episode tackles this issue head-on, drawing inspiration from successful figures in the coaching world like Tony Robbins, Brendon Burchard, Rachel Hollis, and Brooke Castillo. These coaches have achieved remarkable financial success, proving that there is significant earning potential in the coaching profession. The episode underscores the importance of personal branding and diverse income sources. These successful coaches are known by their names, reflecting their powerful personal brands. They diversify their income through various channels such as books, courses, and corporate coaching. For those new to coaching, the episode stresses the need for patience and ongoing learning. Building a successful coaching career is often a long-term endeavour that requires dedication and the continual development of skills. The episode advises new coaches to avoid a scarcity mindset by having alternative income sources initially, to prevent the kind of desperation that can negatively impact sales. Another key point is the importance of connecting authentically with your audience. The episode suggests using platforms like podcasts and YouTube to forge genuine connections with clients who align with your coaching style. Clarity in messaging and focusing on a specific audience are also highlighted as crucial strategies. The episode wraps up with a recommendation to check out the Coaches Marketing Roadmap, a step-by-step guide to developing a thriving coaching business. This episode is an invaluable resource for coaches seeking insights into making money in the coaching field.   Go to Small Business Talk For Coaches episode 227 for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.  See omnystudio.com/listener for privacy information.