Podcasts about cercone consulting

Jason Cercone is the Founder of Cercone Consulting, a consulting group that helps others realize the value of podcasting as a tool for growing their business. According to Jason, podcasts are the best way to establish authority in your field and build relationships. Considered the best lead generation tool today, podcasts create the opportunity to build relationships with people you would otherwise never have the opportunity to speak with. Jason's One Big Tip is that podcast hosts and guests should look at podcasts as a means to grow their business by rooting it in value for their listeners. This allows you to establish yourself or your brand as an authority in your niche. Jason's podcasting journey began in his college days when he hosted a college radio show and fell in love with the audio medium. After a short-lived podcast that focused on beer, Jason realized that this was where his passion lay. One and a half years later, Jason launched a new podcast. This time, he was armed with a strategy and techniques he gained during his hiatus. Jason learned the nuances of creating a podcast that would captivate an audience. Today Jason helps others create podcasts that flourish, sharing tactics and strategies that allow them to connect with their audience and elevate their brand. The first step in creating a successful podcast is understanding that the purpose of your podcast is to serve your brand, elevate your message and establish yourself as an authority in your niche. The more people hear your voice as either a host or a guest, and the more you align your mission with your message, the higher the probability of gaining a following. When your message resonates with others, that triggers them to follow you into the world. The potential to use a podcast to bring others into your world is vast. You want to nurture those relationships as much as possible so they become customers and advocates. All this is possible through podcasting. Most people begin podcasts because they have something they want to share, but to make your podcast lucrative, you need to know what purpose your podcast will serve for your brand. That's how you create lasting results. As a guest, you want to ensure the podcasts you appear on align with your mission. They should be helping you create content for your brand that your audience is eager to listen to. If you are a financial expert, it's not the best fit to appear as a guest on a fantasy football podcast. Because, even though you may have some valuable knowledge to share, that audience will not understand your message. To leverage podcasts for lead generation, you need to find tightly defined podcasts where the audience is there for one purpose only. This is where many people get hung up. It's not about the number of downloads a podcast has. It matters more than the audience is interested in your message. The goal is to build relationships with the people you can collaborate with. That's the way to create networking and monetization opportunities. Being an asset to an audience and positioning yourself as a resource before, during, and after the podcast should be your end goal. As a podcaster, Jason is not interested in his download statistics. Why? Because they don't serve his purpose. Instead, his focus is on finding networking opportunities. Jason advocates for all his clients to focus on their guests and build relationships with them rather than on an arbitrary download number. When you're a guest on a podcast, it's so important to ensure that the podcast message aligns with your values and content. That way, you gain a new audience.Another critical thing to mention is establishing chemistry between the host and the guest. Chemistry is something that audiences pay attention to. If the conversation isn't authentic and falls flat, neither side gains anything from the show.To build a successful podcast platform, the people you...

In this episode of Adjusting to 6 Figures Podcast, Jeremy invites Jason Cercone, Founder of Cercone Consulting. Jason shares his journey from an early teenage entrepreneur to a Brand-building Strategist. He discusses how to establish authority and accelerate growth with the power of podcasts. Both Jeremy and Jason share the ethical and unethical aspects of marketing, especially when using the podcast as a medium. They also talk about the unnecessary sales pitch during a podcast that can impact negatively. Jason Cercone is a creative professional, strategist, podcaster, connoisseur of steak and chicken wings, and all-around well-adjusted bon vivant making his residence in Pittsburgh, PA. He's also the host of Evolution of Brand, a podcast featuring self-defined entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies. What You Will Learn:    ► How to become a successful podcaster?    ► How to maximize ROI in the podcast space?    ► How to build a high-quality brand with podcasting? Resources: Jason Cercone Linkedin Instagram Twitter  

Jason Cercone is a personal brand coach who is passionate about helping professionals discover their value, grow their brand, and establish a visible online presence. He is the founder of Cercone Consulting which leverages podcasting for brand-building. As a podcaster and the content creator himself, Jason offers his insights on the importance of producing quality content for podcast shows and how guest appearances on shows can help increase your popularity. Authenticity is also key in being able to connect to your audience. With podcasting as an effective tool for sustainable marketing, Jason shares that launching and maintaining a show doesn't have to be stressful. All you need is commitment. Invest in tools, experiment with your creativity, and empower your team and audience. and find the reason why you want to launch a show in the first place. Action tips: To grow your brand, be authentic. Provide value to your audience. You need to understand and familiarize how your podcasting platform works.  Resources Connect with Jason Cercone: https://www.linkedin.com/in/jasoncercone/ Visit his official website: https://jasoncercone.com/ Access his free strategy guide here: https://jasoncercone.com/freeguide/ Timecodes 0:00 Introduction 2:42 How Jason Cercone started out with podcasting 7:00 What are the pros and cons of launching your own podcast? 13:30 People listen to podcasts for various reasons. 15:44 How to monetize your podcast 20:20 Invest in the tools you need to produce quality content. 25:50 When is the ideal time to launch your podcast? 30:50 Reach out to Jason 35:10 Important message and advice

Jason Cercone is a brand strategist, podcaster, and Founder of Cercone Consulting where he helps entrepreneurs, leaders, and professionals maximize the brand-building power of the podcast medium to establish authority, increase visibility, and accelerate growth. He's also the host of Evolution of Brand, a podcast featuring self-defined entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies. He helps entrepreneurs and professionals gain a well-rounded understanding of the podcast platform. Assisting them in utilizing it to tell stories, enhance awareness, build confidence, and take their brands to the next level.  https://jasoncercone.com youtube.com/jasoncercone linkedin.com/in/jasoncercone Freebie :  https://jasoncercone.com/guestingmasterclass

829: The Power of Podcasting , Jason Cercone, Cercone Consulting   The Power of Podcasting Jason Cercone, Cercone Consulting   – The Sharkpreneur podcast with Seth Greene Episode 829 Jason Cercone Jason Cercone is a brand strategist, podcaster, and Founder of Cercone Consulting where he helps entrepreneurs, leaders, and professionals leverage the brand-building power of the podcast medium to establish authority, increase visibility, and accelerate growth. He's also the host of Evolution of Brand, a podcast featuring self-defined entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies. Jason is on a mission to give you a well-rounded understanding of the podcast platform and utilize it to tell stories, enhance awareness, build confidence, and take their brands to the next level. Listen to this illuminating Sharkpreneur episode with Jason Cercone about the power of podcasting. Here are some of the beneficial topics covered on this week's show: - How you can make an impact by both being a guest on a podcast and having your own podcast. - Why there is so much value in the medium of podcasts and how you can accomplish so much if you do it right. - How you're missing out on connecting with your audience when you don't appear on podcasts. - Why the best way to grow your podcast and its audience is by going on other podcasts. - How you want to maximize your ability to network every time you host or appear on a podcast. Connect with Jason: Guest Contact Info Twitter @jasoncercone Instagram @jasoncercone Facebook facebook.com/podtheory LinkedIn https://www.linkedin.com/in/jasoncercone   Links Mentioned: jasoncercone.com/sharkpreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Cercone (Founder of Cercone Consulting) has built a strong personal brand based on helping professionals get booked as a guest on top-ranked podcasts. His mission is to help them get better at their skill sets so they can promote their brands and establish their authority as a value driven podcast guest. Learn why he advises podcasters to focus LESS on their download numbers and MORE on creating consistent, high quality content. Jason is also the host of Evolution of Brand, a podcast featuring stories and strategies from self-defined professionals and leaders.

Riverside.fm reports the average podcast gets around 27 listens per episode. The top 1% of podcasts have almost 3,200 per episode. Jason Cercone is a creative professional, podcaster, and strategist specializing in podcast guest optimization. He is the Founder of Cercone Consulting, through which he helps brands and professionals get booked as a guest on top-ranked podcasts and leverage the authority-building power of the podcast platform. He is also the host of Evolution of Brand, a podcast featuring stories and strategies from self-defined professionals and leaders. He joined me this week to tell me more. For More Information: https://jasoncercone.com/ Instagram: @jasoncercone Twitter @jasoncercone LinkedIn: @JasonCercone Find the podcast: https://jasoncercone.com/category/evolution-of-brand/ Get a free offer: https://jasoncercone.com/letshavethisconversation

Do's and Don'ts of Podcast Guesting...Using these tools will make you a great guest and get more exposure via referrals. In this segment, Jason Cercone shares the secrets to effective podcast guesting. We each share some vital tips on what makes you a great guest. Jason believes podcasting is the most powerful platform for enhancing brand visibility, establishing trust, becoming a thought leader, and growing an engaged, dedicated audience See video here - https://youtu.be/QqFm_4Y5wy0 WHO IS JASON? Jason Cercone is a creative professional, strategist, podcaster, connoisseur of steak and chicken wings, and all-around well-adjusted bon vivant making his residence in Pittsburgh, PA. He is the Founder of Cercone Consulting where he helps brands and professionals maximize the podcast medium through impactful, optimized guest marketing campaigns. He's also the host of Evolution of Brand, a podcast featuring self-defined entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies. When he isn't glued to a microphone producing words to live by, you'll find him consuming good bourbon and a cigar, obsessing over his fantasy football lineups, and doing everything in his power to break 80 on the golf course. JASON'S CALL TO ACTION Listeners can pick up a free copy of my podcast optimization guide '10 Tips for Becoming a Valuable, Fully Optimized Podcast Guest' at https://jasoncercone.com/gems https://bit.ly/cerconemedia Website: jasoncercone.com CTA Page: jasoncercone.com/gems YouTube: youtube.com/jasoncercone LinkedIn: linkedin.com/in/jasoncercone GENESIS'S INFO https://thehello.llc/GENESISAMARISKEMP CALL TO ACTION Subscribe to GEMS with Genesis Amaris Kemp Channel, Hit the notifications bell so you don't miss any content, and share with family/friends. **REMEMBER - You do not have to let limitations or barriers keep you from achieving your success. Mind over Matter...It's time to shift and unleash your greatest potential. If you would like to be a SPONSOR or have any of your merchandise mentioned, please reach out via email at GEMSwithGenesisAmarisKemp@gmail.com --- Send in a voice message: https://anchor.fm/genesis-amaris-kemp/message Support this podcast: https://anchor.fm/genesis-amaris-kemp/support

57% of the US population currently listens to podcasts! That's huge for a medium that's technically still in its infancy.  Being a podcast guest is an often overlooked networking opportunity. Have you ever considered podcast guesting as a way to increase your network. Probably not, but that's all about to change thanks to my guest today. Jason Cercone, the founder of Cercone Consulting helps brands and professionals maximize the podcast platform - whether it's their own platform - or by learning how to be a mic drop value driven guest on established podcasts. Listen in for tips on how to get yourself booked as a podcast guest and start high level networking via podcasting! Drink of the Week: https://www.mikeaugustyniak.com/recipes/2016/5/24/mike-drop (Mic Drop Cocktail) This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/ (https://nickersoncos.com/) Julie Brown: https://juliebrownbd.com/ (Website) https://www.instagram.com/juliebrown_bd/ (Instagram) https://www.linkedin.com/in/julie-brown-b6942817/ (LinkedIn) https://www.youtube.com/channel/UCIwWVdayM2mYXzR9JNLJ55Q (Youtube) Jason Cercone https://jasoncercone.com/thisshitworks (https://jasoncercone.com/thisshitworks)

Today's guests: Jason CerconeJason Cercone is a creative professional, strategist, and podcaster. He is the Founder of Cercone Consulting where he helps brands and professionals get optimized for successful podcast guest marketing initiatives with hands-on training and coaching. He's also the host of Evolution of Brand, a podcast featuring self-defined entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies.On this episode:"Good sales people don't need to lie. They know they bring value." -Amber Fuhriman"After I shut my first podcast down, I took a year off to study how people spoke to each other. I knew I had to find my own approach." -Jason Cercone"Trying to close a sale without even attempting to build a relationship is the wrong path." -Amber Fuhriman"I've heard people say they hate their voice and that's why they're not doing a podcast. You're the only one who's focusing on that. Everyone else is focusing on the value you bring." -Jason CerconeJason Cercone:https://jasoncercone.com/morethancorporateIf you are interested in connecting with Amber, send an email to amber@amberfuhriman.com.Connect with other incredible people looking to break out of the corporate mindset by joining the More Than Corporate Facebook group: http://bit.ly/2MuWn53Checkout Amber's Speaker Reel: https://www.youtube.com/watch?v=vPj5OBvjrr0Schedule a connection call with Amber: https://calendly.com/amberfuhriman/connection-call?month=2021-05 See acast.com/privacy for privacy and opt-out information.

You've got a message that has to get out there. Whether you're afraid to talk about it, don't know how to get it out there, or just need some advice, we've got you covered.   Jason Cercone has joined us on The Flourishing Entrepreneur Podcast today! He's the founder of Sound Consulting, which helps businesses and professionals book guest spots on top-rated podcasts and harness the podcast platform's authority-building capabilities. He also hosts two of his own podcasts, Evolution of Brand and Pod Theory.   If you've ever wondered how to start a podcast or become a podcast guest successfully, this is the place to go. Tune in!   In this episode, you'll learn:   Podcast Guest Optimization: How to be the best guest around Qualities that make an amazing podcast guest Why it's important to have a plan for your podcast pitches Why being on a podcast is a huge deal and how to leverage a feature How podcasts can serve you and how you can serve them Tips to broaden your audience and reach more people   If you want to connect with Jason, visit bit.ly/flourishingentrepreneur and pick up his guide, 10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest.   Here's a peek inside the episode:   [1:29] Getting your message out can feel intimidating.   [03:54] Mantra of the Day — My small wins are huge.   [11:13] It's about zeroing in on your space in your niche that cuts the number down again.   [13:38] Manage your expectations and start small.   [15:58] “I think one of the reasons why I ended up booking myself so much was a sense of unworthiness, and a sense of not understanding my value.”   [17:59] Podcast guest optimization - be fully prepared. How can the platform serve me and how can I serve it?   [21:04] 1st Step: Collaborate with a quality guest.   [21:46] Present yourself in a meaningful way when pitching.    [22:04] Make sure to include the "so what" for the host. What makes you valuable?   [24:10] 3rd Step: Be Consistent   [27:28] Be a valuable resource   [30:43] Pay attention to the cover art, show title, clear description, ratings and reviews, number of episodes.   [35:50] Never start a podcast out of spite.   [41:10] Imposter Syndrome antidote — there is something of value in every experience Connect with me!     Wise entrepreneurs know it takes money to make money.  But the whats, whens, and whys don't always seem clear for new(ish) entrepreneurs. Where do you start? Download your FREE guide, “The 5 Most Important Investments to Make as a New Entrepreneur to Grow Your 6-Figure Empire” today and start making smart money moves for your business right away. www.flourishmarketing.co/invest   Podcast Instagram: The Flourishing Entrepreneur FM Website: Flourish Marketing | Strategy, Copywriting & Coaching Schedule a Discovery Call: 30-Minute Discovery Call - ALEYA HARRIS Guest's Bio:   Jason Cercone is a creative professional, strategist, podcaster, and all-around well-adjusted bon vivant making his residence in Pittsburgh, PA. He is the Founder of Cercone Consulting, through which he helps brands and professionals get booked as a guest on top-ranked podcasts and leverage the authority-building power of the podcast platform. He is also the host of two podcasts – Evolution of Brand and Pod Theory. When he isn't face to face with a microphone producing words to live by, you'll find him consuming good bourbon and a Rocky Patel cigar, obsessing over his fantasy football lineups, and doing everything in his power to break 80 on the golf course.  Where to find more of Jason:   Email: jason@jasoncercone.com Jason's Instagram: Jason Cercone Jason's LinkedIn: Jason Cercone Jason's Website: Jason Cercone Podcast   Download Jason's 10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest at bit.ly/flourishingentrepreneur 

In this episode, I talk with Jason Cercone. Not only is he a wealth of information (and a cool guy to hang with), but he is also a creative professional, podcaster, and strategist specializing in podcast guest optimization. He is the Founder of Cercone Consulting, through which he helps brands and professionals get booked as a guest on top-ranked podcasts and leverage the authority-building power of the podcast platform. He is also the host of Evolution of Brand, a podcast featuring stories and strategies from self-defined professionals and leaders. You can find out more about him here at https://jasoncercone.com/pgoguide

Jason Cercone is the creative, professional strategist and podcaster, making his residence near my hometown, Pittsburgh, Pennsylvania. He is the founder of Cercone Consulting, where he helps brands and professionals get optimized for successful podcast guest marketing initiatives with hands on training and coaching. He's also the host of Evolution of Brand, a podcast featuring self defined entrepreneurs and professionals sharing inspirational stories and tactical brand building strategies. And when he isn't glued to that microphone producing words to live by, you'll find him consuming good bourbon and cigars and obsessing over his fantasy football lineups and doing everything in his power to break 80 on the golf course. Screw The Commute Podcast Show Notes Episode 572 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 03:33 Tom's introduction to Jason Cercone 08:49 Quitting the Breaking Brews Podcast 12:18 Making the transition 16:20 Tom's Iron City Lite story 20:08 Working with people to get the best results 26:25 Interesting strategies for your own podcast 31:31 Being your own sponsor 36:55 Sponsor message 38:56 A typical day for Jason Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ Jason's Listener page - https://jasoncercone.com/screwthecommute/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Steve Fredlund - https://screwthecommute.com/571/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

What are the most important aspects of an effective podcast guest marketing campaign?Quality or quantity: what matters most in a guest marketing campaign?How can leaders and professionals successfully amplify their brand message through podcasting?Why do most guest pitches and presentations suck?How can a person benefit IMMEDIATELY from making a guest appearance on a podcast?Does audience size really matter when researching podcasts to appear on?GUEST INFO:Jason Cercone is a creative professional, strategist, podcaster, and all-around well-adjusted bon vivant making his residence in Pittsburgh, PA. He is the Founder of Cercone Consulting where he helps brands and professionals maximize the podcast platform through impactful, optimized guest marketing campaigns. He's also the host of Evolution of Brand, a podcast featuring self-defined, authentic entrepreneurs and professionals sharing inspirational stories and tactical brand-building strategies. When he isn't glued to a microphone producing words to live by, you'll find him consuming good bourbon and a Rocky Patel cigar, obsessing over his fantasy football lineups, and doing everything in his power to break 80 on the golf course. Contact for Jason CerconeInformation link mention by Jason during the showhttps://jasoncercone.com/smallbusinessshowWebsite: jasoncercone.comTwitter:  twitter.com/jasoncercone Linkedin: linkedin.com/in/jasoncerconeYouTube: youtube.com/jasoncerconeInstagram: instagram.com/jasoncerconeThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos#thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

This episode is all about starting your podcast and setting it up for success! Jason Cercone will discuss the different pitfalls you should avoid and the ways to keep your episodes fresh to attract your listeners.      WHAT TO LISTEN FOR Realistic expectations on growth and monetization when starting a podcast The importance of a plan when starting out How to build and maintain relationships with listeners and guests Tips for a smart growth strategy Creative ideas for a podcast format     ABOUT JASON CERCONE Jason Cercone is a podcast communications consultant, connoisseur of chicken wings and steak, and all-around well-adjusted bon vivant making his residence in Pittsburgh, PA. He is the Founder of Cercone Consulting, through which he helps brands and professionals leverage the authority-building power of podcasting. He is the host of two podcasts - Pod Theory and Evolution of Brand. When he isn't glued to a mic or screen producing words to live by, you'll find him consuming good bourbon and a Rocky Patel cigar, obsessing over his fantasy football lineups, and doing everything in his power to break 80 on the golf course.     CONNECT WITH JASON Website: Jason Cercone Podcast: Evolution of Brand Podcast: Pod Theory     CONNECT WITH US Thinking about creating and growing your own podcast but not sure where to start? Visit GrowYourShow.com and Schedule a call with Adam A. Adams! Thinking of upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! We have a free course for you on everything you need to know about starting a great podcast! Check out our first 6 episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6  Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6

Hello, Pittsburgh. I'm excited to introduce a brand-new season for you – and it's jam-packed with unique episodes and bonus content. Season 8 has been an incredible one for me to record and produce, and I can't wait to share the full episodes with you.I had the great honor and privilege of interviewing attorney, Edgar Snyder - a person that I admire for the firm he has built, the trail he has blazed, and the philanthropic work he has done in Pittsburgh. I've been watching Edgar Snyder on TV since I was a kid, and I'm sure many of you have as well. I know everyone in Pittsburgh knows who Edgar is, but you may not know his personal journey and what he had to go through in order to build his firm. He shares that story plus a whole lot more in his candid interview with me for the podcast.Just before the holidays, I recorded my first “live audience” podcast with Corry Smith, owner of CorEats. We held the event at Café Conmigo in Wexford. Corry is a thoughtful and energetic business owner with a tremendous origin story, and I had a wonderful time interviewing her for the show. You'll definitely want to make sure that you catch this debut “live” episode.It was a real pleasure to have some prior guests come back onto the program for a group discussion, which is a new format that I decided to try for this season. The first group includes Matt Marietti, owner of de Fer Coffee & Tea, Fiore Moletz, co-owner of Burgh'ers Brewing, and John Vella, owner of The John Vella Salon. And the second session features Kristen Ricupero, owner of Financial Fitness Coaching, Wendy Gilch, owner of SellingLater.com, and Jessie Tait, owner of Enspra. In these small business roundtable discussions, we cover the latest developments in their businesses, what's happened since they were last on the show, dealing with the constantly evolving covid situation, and a variety of other business topics and ideas.In addition to all of this, I was recently a guest on the “Evolution of Brand” podcast, which is a new show created, produced, and hosted by Jason Cercone. In our conversation, we talked a lot about podcasting, marketing, and creating a niche for your content and business. I plan to drop this interview as a bonus in the feed. So, if you've been curious to know more about my reasons for creating the Proprietors of Pittsburgh Podcast and some of the strategy behind it, then you'll want to check this one out.I'd like to thank all of you for helping this podcast experience incredible growth in 2021, and I can't wait to see where things go in 2022. I know we're starting off right with this blockbuster season.If you have ideas for the podcast, know someone that would be an excellent guest, or if you just want to share some feedback, please reach out to me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I'm doing. It means a ton!YOU CAN REACH ME AT:Website: https://www.proprietorsofpittsburgh.comInstagram: https://www.instagram.com/proprietorsofpittsburghpodcastFacebook: https://www.facebook.com/proprietorsofpittsburghpodcastLinkedIn: https://www.linkedin.com/in/darinvilanoPhone: 412-336-8247

We go through life hoping things go as smoothly as possible. Every attempt, every encounter, every experience...we want the best results no matter what.The truth is this: life simply doesn't work that way. The universe has a sly way of throwing curveballs at us and just when we think we've got it figured out, they throw in a slider and a sinking fastball. And when this happens, we're left with a critical decision: adapt...or fade away.While we may seek the best outcome, it's the bitter defeats that help us savor the sweet taste of victory just a little bit more. It's the failures that give us the roadmap to success. It's the downfalls and the kicks to the teeth that make us resilient and give us the confidence to get off the mat and get back in the battle!On today's episode of Be Real, I welcome Jason Cercone for a candid conversation about perseverance, overcoming adversity, and navigating through life with a positive mindset. Jason is a podcaster and, through his company, Cercone Consulting, he works with brands and professionals on all things podcast communications and production.Years ago, Jason was working a job he enjoyed and making good money while, at the same time, building a business of his own on the side that he hoped would one day sustain him. As you'll learn, Jason had designed his exit from his company and had all intentions to do things the right way. Until, one morning, his company revealed they had other plans.Throughout this episode, you'll discover the power of thinking positively even when life deals you a bad hand, why it's important to deal with losses so you can appreciate gains, what happens when grit and work ethic are instilled at a young age, how small actions done consistently every day lead to big results (for better or for worse), why sports not keeping score are setting kids up for disaster, and a pivotal moment in Jason's life where everything about work ethic snapped into focus.You can connect with Jason, listen to his podcasts, and discover more about how he helps professionals by visiting jasoncercone.com today

Jason Cercone is a podcast consultant, podcast communications pro, chicken wing connoisseur, and all-around well-adjusted bon vivant making his residence in Pittsburgh, PA. He is the Founder of Cercone Consulting, through which he helps brands and professionals leverage the authority-building power of podcasting. When he isn't glued to a mic or screen producing words to live by, you'll find him consuming a good beer, obsessing over his fantasy football lineups, and doing everything in his power to break 80 on the golf course. In this episode, Jason shares why he decided to start helping people with their podcast guest pitches, the guide he's created that will help you build a pitch producers can't say no to, why you should absolutely avoid the “spray and pray” method when sending out pitches to be a guest on podcasts, whether or not it's necessary to actually listen to a podcast before pitching yourself as a guest, why you shouldn't be too focused on pitching only to shows with large followings, how podcast guesting can help the SEO of your business, what the process looks like for someone who utilizes his podcast guest pitching services, the thing he does when it comes to podcast guest appearances that almost no one else does even though they should, the one thing he wants people to tweak about their pitches immediately, and more.   To learn more about the resources mentioned in this episode, visit the show notes. Want even more podcasting insights and updates? Join the Podcasting Insiders Club! Want to connect with me further? Follow me on Instagram! Want to work together? Here's how we can do that! One-on-one podcast launch packages Self-paced online course for launching your podcast Podcast auditing (Ideal if you're getting ready to launch and want an expert's eyes on everything first or if you've already launched and you want advice on how to improve your show.) Podcast self-audit online course Podcast editing (Let me take care of the time-consuming post-production aspects of your show.)

Jason Cercone's experience with podcasting expanded in 2019 when he launched the Breaking Brews Podcast. He transitioned his existing blog, which he started in 2014 to highlight the business side of the craft beer industry, into a podcast format in order to take advantage of the rapid growth happening in audio. With the arrival of the pandemic in 2020 and its subsequent slowdown of the food and beverage industry, Jason had the opportunity to reevaluate his career choices. Although he remained intrigued with the beer business, his work as a podcaster allowed him to develop an even greater passion. He began to consider how he could pivot his company in a way that would allow him to work solely on podcasts.In 2020, armed with one full-time podcast client, Jason rebranded his business as Cercone Consulting. His firm specializes in helping companies and personalities to create, produce, market, and grow podcasts in order to develop audiences and enhance brands. Today, he offers a complete suite of services for podcasters, which includes editing, booking guests, theme development, and strategy. In our conversation, Jason shares some amazing advice for budding podcasters, including what he believes are the right and wrong reasons for starting a show.If you have any questions or if you'd like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I'm doing. It means a ton!YOU CAN REACH ME AT:Website: https://www.proprietorsofpittsburgh.comInstagram: https://www.instagram.com/proprietorsofpittsburghpodcastFacebook: https://www.facebook.com/proprietorsofpittsburghpodcastLinkedIn: https://www.linkedin.com/in/darinvilanoPhone: 412-336-8247YOU CAN REACH JASON CERCONE AT:Website: https://jasoncercone.comInstagram: https://www.instagram.com/jasoncerconeFacebook: https://www.facebook.com/cerconeconsultingTwitter: https://twitter.com/jasoncerconeLinkedIn: https://www.linkedin.com/in/jasoncercone

Insomnia is a very common ailment that impacts millions of people worldwide (more than 3 million cases reported in the United States each year).Insomnia is defined as a condition that leads to persistent problems falling and staying asleep. Most cases of insomnia are related to poor sleep habits, depression, anxiety, lack of exercise, chronic illness, or certain medications. Symptoms may include difficulty falling or staying asleep and not feeling well-rested.Treatment for insomnia consists of improving sleep habits, behavior therapy, and identifying and treating underlying causes. Sleeping pills may also be used, but should be monitored for side effects.In Episode 10 of The Makin Wellness Podcast, I am pleased to welcome Jason Cercone, our Executive Producer for the podcast, onto the show to share his recent experiences with insomnia. As you'll discover, Jason's issues stemmed from working late and being glued to a computer screen (plus his website crashing and years of work being lost in the process), thus impacting his ability to "shut down" and fall asleep when his head hit the pillow. Fortunately, he was able to change some habits that allowed him to return to a more reasonable sleep schedule. In this episode, you'll discover:What insomnia is and why so many people experience itBad habits that lead to restless sleep or, worse, no sleep at allHow sleep is thrown off by going to bed at different times each nightSimple changes that can help you achieve more consistent sleepYou can connect with Jason at jasoncercone.com.Discover More Mental Health & Wellness Resources!Visit makinwellness.com todayFind Makin Wellness On The Following Platforms:Facebook | Instagram | Twitter | YouTubeMUSIC CREDIT: Theme music for The Makin Wellness Podcast - "Positive Motivation" courtesy of purple-planet.com

Whether you're just getting your company started or have been operating for a long period of time, you know that communication throughout your organization is critical. We've seen what happens to companies that don't communicate well. Complete and utter chaos. One department doesn't know what its counterpart is doing, team members start blaming others for items that fall through the cracks, morale dips to record lows, and no one know what needs to get done...so nothing gets done. This typically leads to increased turnover or, worse...complete shutdown.On the flip side, companies that do communicate well discover innovative ways to serve their clientele and grow their operations. Keeping everyone on the same page leads to better attitudes. And better attitudes fuel better results.In Episode 122 of Pod Theory, I'm going to tackle the question of whether a brand podcast can help improve internal communications and serve as a catalyst to bring more cohesiveness to your team. Smash that play button to learn more!Buzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!What's the most powerful way to leverage podcasting today?Click Here to Learn About My Comprehensive Podcast Communications ServiceConnect with The Host - Jason CerconeWebsite  |  Facebook  |  Twitter  |  Instagram  |  YouTube  |  PinterestIn need of deeper podcast counsel? I can help with that!Click here to discover my podcasting servicesMUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Regardless of what type of community environment you choose to build for your podcast or join to network with other podcasters, it's incredibly important that you be an active member of these communities. The opportunities that can be found within these communities is very powerful and could literally change the face of your brand. Being active in said communities only raises your stock in the eyes of your audience members. Plus, it allows you to find new listeners that can find value from your show. Not from pulling out a megaphone and screaming "LISTEN TO MY PODCAST" at the top of your lungs. But from providing genuine value to people's questions, comments, and concerns that they bring to the group setting.In Episode 121 of Pod Theory, I'm going to share the biggest reason you need to be active in your communities. I'm also sharing my thoughts on the stigma podcasters have about growing their shows too quickly. As you'll learn, it's better to keep your focus on the things you can control. Smash that play button to hear more!Buzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!What's the most powerful way to leverage podcasting today?Click Here to Learn About My Comprehensive Podcast Communications ServiceConnect with The Host - Jason CerconeWebsite  |  Facebook  |  Twitter  |  Instagram  |  YouTube  |  PinterestIn need of deeper podcast counsel? I can help with that!Click here to discover my podcasting servicesMUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Overediting may be one of the most polarizing subjects in the podcasting space. There are many that firmly believe that removing um, uh, like, y'know, lip smacks, and other inaudibles makes the conversation sound less natural, while others believe it's the job of a good podcast editor to remove fillers that waste the listener's time whenever necessary.In Episode 120 of Pod Theory, the goal is to bring you the truth about overediting and provide some clarity on what should be removed during editing...and what should be left as is because it contributes to the conversation.To do this, I invited podcasting expert and editing extraordinaire Britany Felix to the show. Britany is the Founder of Podcasting For Coaches and, in addition to helping people produce a polished, well-edited final podcast, she also hosts her own podcast (also called Podcasting For Coaches) where she brings her years of knowledge to the mic alongside other podcasting professionals who do the same.This was a great conversation that covered a metric ton of good ground about the editing process. We also took a hard look at podcasting as a whole and where things are headed for the medium and those leveraging it for their brands. And, for some added fun, a spirited bout of Poddeck Pandemonium broke out, too.You can connect with Britany at podcastingforcoaches.com and follow Podcasting For Coaches wherever you download your favorite shows!Buzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!What's the most powerful way to leverage podcasting today?Click Here to Learn About My Comprehensive Podcast Communications ServiceConnect with The Host - Jason CerconeWebsite  |  Facebook  |  Twitter  |  Instagram  |  YouTube  |  PinterestIn need of deeper podcast counsel? I can help with that!Click here to discover my podcasting servicesMUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future episode, you can contact me one of three ways:TEXT: 412-965-8428TWITTER: @jasoncerconeEMAIL: jason@jasoncercone.comToday's question comes from Andrew and he asks "How soon should I monetize my podcast?" Thank you for the question, Andrew. Click that play button to hear my thoughts!Buzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!What's the most powerful way to leverage podcasting today?Click Here to Learn About My Comprehensive Podcast Communications ServiceConnect with The Host - Jason CerconeWebsite  |  Facebook  |  Twitter  |  Instagram  |  YouTube  |  PinterestIn need of deeper podcast counsel? I can help with that!Click here to discover my podcasting servicesMUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

The podcasting landscape continues to evolve and there is news, information, and insights being delivered daily to help you keep up. On today's installment of Pod Theory Condensed, I'm sharing some of the resources I turn to to stay in the loop so you can keep your podcast knowledge as sharp as possible, too.What resources do you use for podcasting news and information? Please share with me on Twitter or by shooting me a quick email.Buzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!What's the most powerful way to leverage podcasting today?Click Here to Learn About My Comprehensive Podcast Communications ServiceConnect with The Host - Jason CerconeWebsite  |  Facebook  |  Twitter  |  Instagram  |  YouTube  |  PinterestIn need of deeper podcast counsel? I can help with that!Click here to discover my podcasting servicesMUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

According to Podcast Insights, we officially hit 2 MILLION podcasts as of April 2021. Not that I'm any sort of Nostradamus, but I totally called that back in January and everything. Anyway.....With so many podcasts out there, it becomes easy to work yourself into a mental paradox of whether the medium is right for you because the competition seems so great. But today, I'm going to squash some of those beliefs before they ever have a chance to take control of your thinking.Yes, there may be over 2 million podcasts. And at some point, there's going to be over 3 million podcasts. But you're not competing against anywhere close to that many. How many are you competing against? The answer lays inside this episode.In Episode 117 of Pod Theory, I'm going to reveal how many podcasts you're truly competing against and the answer is probably not what you're expecting. Today's lesson will help you understand what's truly important as you build your podcast and eliminate the paradox that may stop you from proceeding.Buzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!What's the most powerful way to leverage podcasting today?Click Here to Learn About My Comprehensive Podcast Communications ServiceConnect with The Host - Jason CerconeWebsite  |  Facebook  |  Twitter  |  Instagram  |  YouTube  |  PinterestIn need of deeper podcast counsel? I can help with that!Click here to discover my podcasting servicesMUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

As a podcaster, you should always be looking for ways to improve your show. The podcasting world is still the wild wild west and there are always new developments, technologies, and platforms hitting the scene that can bring more value to your production. Additionally, you should never stop looking for inspiration from other podcasters, as well as TV and radio personalities. Studying these figures and absorbing how they deliver their message will help you pick up new approaches for how to conduct yourself behind the microphone.The really cool thing is that we are living in an age where information can be found in seconds. So, in addition to the physical activities it takes to improve ourselves, there is a wealth of knowledge at our disposal. We never have an excuse for not being educated on a subject because there are podcasts, videos, blogs, websites, white papers, and webinars dedicated to the very subject we are focusing on.In Episode 116 of Pod Theory, I'm going to share 4 1/2 podcasts that you should check out today. Each of these shows features hosts and content dedicated to helping you get the most from your podcasting efforts. What's the 1/2 podcast? Hit the play button and you'll find out!Buzzsprout: Podcasting's #1 Hosting SiteClick Here to Sign Up For Buzzsprout and Receive a $20 Amazon Gift Card!What's the most powerful way to leverage podcasting today?Click Here to Learn About My Comprehensive Podcast Communications ServiceConnect with The Host - Jason CerconeWebsite  |  Facebook  |  Twitter  |  Instagram  |  YouTube  |  PinterestIn need of deeper podcast counsel? I can help with that!Click here to discover my podcasting servicesMUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com