Contractor Growth Tips

Are you paying for SEO but not seeing results? Patrick, CGN's in-house SEO specialist, joins us to expose the truth behind SEO strategies that don't work—and how to tell if your current SEO investment is really paying off. We break down how to measure SEO performance the right way, what bad SEO looks like, and the key tools every contractor should have access to. Key Takeaways: - The 3 (actually 4) pillars of SEO: Technical, Content, Off-Page, and Local SEO - What SEO ROI really means and how to calculate it - How to set SEO goals that align with business growth - Red flags that your SEO company is doing nothing - Why page 2 on Google might as well be invisible - The tools you must own: Google Analytics, Google Search Console, Google Business Profile - Why thin content and doorway pages waste your money - How to track keyword rankings and spot real improvement - The danger of relying on impressions and clicks alone Own your data. Know your rankings. And stop paying for SEO that doesn't work.  Visit ContractorGrowthNetwork.com to get an audit or speak with an expert.

In this episode,Logan Shinholser interviews Dr. Anna Hunter, Director of Learning & Development at JobTread, to unpack how human behavior directly impacts digital adoption in construction companies. Anna explains why technology is only as effective as its implementation, how to create true team buy-in, and how contractors can avoid wasting thousands on unused tools. The conversation dives into key behavioral strategies like building software champions, structuring healthy incentives, and identifying root problems before investing in tech. With practical analogies and tactical steps, this episode bridges the gap between strategy and psychology in software rollout. Key Takeaways: Clarity Comes Before Software Before adopting software, companies need to clearly define their core operational problems. Jumping into tech without this clarity often leads to frustration and failure. The Champion Model Works Successful tech rollouts often rely on "champions" — team members who believe in the software and lead by example. Identifying the right personality types for this role (not just the loudest volunteer) is crucial. Start with the Team, Not the Tool The most effective companies get their teams involved in diagnosing problems and shaping processes before software ever enters the picture. Top-down mandates often backfire. Incentives Should Match the Culture Incentivizing new habits (like filling out daily logs) can work, but it must be tied to accountability. Small, visible rewards can spark pride and momentum, especially when tied to public progress tracking. Staged Rollout vs. All-In: Choose Wisely Rolling out software can happen gradually or all at once, but both approaches require preparation, peer support, and leadership alignment. Owner's Role: Understand and Translate Leaders don't need to be tech experts, but they do need to understand the software well enough to explain its value to their team — and to calm fears about being replaced. Memorable Quotes: “Software is only as good as how much you use it.” “Jumping into tech without clarity just means you're scaling chaos.” “You're not rushing adoption—you're building belief.” Actionable Advice: Define the Real Problems First: Use tools like whiteboards or flowcharts to uncover root causes before selecting a solution. Nominate the Right Champion: Identify someone who is both tech-comfortable and respected by the team—not just the loudest person in the room. Use Live Incentives: Create transparent incentive systems that track progress publicly and build pride over time. Start Small or Go All-In — But Plan Either Way: Whether you're doing a phased rollout or flipping the switch company-wide, preparation is key to success. Learn more about JobTread : https://www.jobtread.com/

Overview Want to know why some contractors dominate local search while others don't even show up? In this episode of the CGN Podcast, we sit down with CGN's SEO Manager, Stephanie, to walk you through how to optimize your Google Business Profile (formerly Google My Business) and turn it into a lead-generating machine. From avoiding common mistakes that lead to suspension, to learning how to rank in Google Maps, this episode is packed with actionable steps for contractors serious about growing their local presence online. Episode Highlights What is a Google Business Profile (GBP) and why it matters for contractors The difference between local SEO and traditional SEO The exact checklist CGN uses to audit client profiles How to properly set up NAP (Name, Address, Phone Number) consistency Photo and video best practices to boost conversions How to use posts, reviews, and core service offerings to improve ranking Troubleshooting common issues like duplicate listings and account suspensions Advanced tips for expanding visibility using business hours and insights Key Takeaways GBP is your digital storefront—often the potential clients' first impression of your business. You should aim to have 2–5 well-defined core offerings on your profile, not an overwhelming list of everything you do. Posting weekly, uploading high-quality photos, and responding to all reviews (good and bad) significantly helps local SEO. Extend your business hours if available—it can help you rank during off-hours searches. Use Google Business Insights to monitor clicks, calls, and profile views—it's free and powerful. Book your GBP Audit with Stephanie! https://www.contractorgrowthnetwork.com/contact/

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Kyle Hunt, remodeling business coach and founder of Remodelers on the Rise. Kyle breaks down his signature "Remodelers Roadmap"—a six-system framework designed to simplify and strengthen every core aspect of a remodeling business. From financials and marketing to people and operations, Kyle shares actionable advice and mindset shifts that help remodelers move from chaos to clarity in their business strategy. Key Takeaways: Start with Strong Financials Kyle emphasizes that a healthy remodeling business begins with financial clarity: Understand job costing, gross vs. net profit, and pricing strategy. Establish a solid financial foundation to support sustainable growth. Avoid burnout by making your business serve your life—not the other way around. Marketing Isn't Optional—It's the Engine Kyle shares how too many remodelers treat marketing like a side task instead of a strategic priority: Every business owner must be a student of marketing—even if they're not executing it directly. Build a clear marketing plan and pair it with a defined budget. Track lead sources consistently to make data-backed decisions. Sales Requires a Repeatable Process A wishy-washy sales approach leaves clients confused and kills conversion: Define your “This is how we work” process in 3–5 clear steps. Display your sales process on your website and reinforce it in person. Charging for design becomes easier when clients understand the value and flow. Production Is About More Than the Build Kyle urges remodelers to elevate the client experience from day one on the job site: Pre-construction meetings are essential to set expectations and avoid surprises. A systematic “final 5%” process ensures projects end as strong as they start. Communication, cleanliness, and consistency are critical soft skills on the job. Your People System Drives Your Success The quality of your remodeling business is directly tied to the quality of your team: Empower team members with 1-on-1s, leadership development, and capacity checks. Great leaders create space for others to lead—inside and outside their roles. “Your people are more important than your profit margin.” Operations Aren't Just Software—They're Structure Behind-the-scenes systems create forward momentum: Use software to track jobs, log daily updates, and align estimating with accounting. Establish a meeting cadence with clear agendas, action steps, and timekeeping. Effective meetings are a business unlock—and a leadership responsibility. Memorable Quotes: “If you're wondering why your remodeling business feels so hard—it's because it is hard.” “Don't try to implement five things halfway. Pick one thing and really implement it.” “The quality of your remodeling business will never outpace the quality of your people.” Actionable Advice: Identify Your Starting Line: Before tackling all six systems, get clear on time management, pricing, and financial health. Document Your Sales Process: Put it in writing, share it online, and walk clients through it every time. Run Better Meetings: Prepare agendas, assign timekeepers, and prioritize action over updates. Track Marketing Sources: Don't just “feel” like something works—measure it. Choose the Next Right Thing: Focus on one area, implement fully, and move forward with momentum.

In this episode of the Contractor Growth Network podcast, Logan Shinholser talks with Todd Dawalt, founder of Construction Leading Edge and host of The Construction Leading Edge Podcast. Together, they dive into the dangerous trap many contractors fall into, doing “just enough to start” (JETS)—and why that mentality holds businesses back from sustainable growth. Todd shares how building robust pre-construction systems, documenting processes, and creating real clarity in communication can make the difference between chaos and control on a jobsite. Drawing from his years of coaching and consulting with construction companies, Todd walks through tactical strategies for increasing profitability and how simple documentation can solve major business problems. Whether you're a one-man band or running a team of 100, this episode is packed with insights that will help you stop winging it and start winning. Key Takeaways The JETS Mentality is Holding You Back Doing “just enough to start” creates costly mistakes and jobsite chaos. Companies need to operate with a mindset of clarity, not improvisation. Documented Systems Drive Profitability Contractors often mistake “it's in my head” for a system. Writing things down can solve 80% of common construction business problems. Pre-Construction is Where the Money Is Made Profits are built (or lost) before the job even begins. Pre-construction systems reduce change orders, stress, and delays. Turn Chaos into Predictability Without structure, your team will make up their own rules. Checklists, job books, and templates create consistent results. Leadership Isn't About Hustle—It's About Systems Business owners need to graduate from “doer” to “leader.” Building systems empowers your team and removes dependency on you. Memorable Quotes “Chaos is expensive—clarity is profitable.” “You don't rise to the level of your goals; you fall to the level of your systems.” “Documenting your process is the cheapest, fastest way to fix most of your problems.” Actionable Advice Start with one system. Pick one process you repeat often and document it. Replace tribal knowledge. Get everything out of your head and onto paper. Build a job book. Give your team a standard package of information for every job. Focus on pre-construction. Nail the planning phase before picking up a hammer. Lead with clarity. Create systems that enable your team to win without you.

AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus's new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google. Key Takeaways: What "Search Everywhere Optimization" means for your business How contractors should adapt to AI tools like ChatGPT Why long-form video is making a comeback The 5 pillars of Endless Customers How to sell and communicate like 0.1% of your market Building trust with AI-powered experiences Want to learn more about Endless Customers?  Visit https://www.endlesscustomers.com/    Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/  Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Client testimonials can be the most powerful marketing tool for contractors—but are you using them effectively? In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean to break down why testimonials are critical for building trust, attracting leads, and standing out from the competition. Key Takeaways: Why testimonials outperform traditional marketing for contractors The difference between testimonials and online reviews (Angi, Google, etc.) Where to use testimonials—ads, websites, email marketing & more The best time to ask for a testimonial (hint: it's not after the project ends) Overcoming common obstacles: client hesitation, camera shyness & more Should you pay for testimonials? The truth about using actors vs. real clients How testimonials impact SEO and lead generation Listen now and learn how to make client testimonials work for your business! Ready to grow your contracting business? Visit www.ContractorGrowthNetwork.com for expert resources and support!  Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/  View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/   Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

In this episode of the Contractor Growth Network Podcast, Sean sits down with Ian Miclean, CGN's Director of Marketing, to break down website best practices for contractors. Your website is your #1 sales tool, but if it's not structured correctly, it could be hurting your business instead of generating leads. Ian shares essential Website 101 tips, covering: -The real role of a contractor's website and how to optimize it for leads -Common website mistakes that turn away potential clients -SEO basics to improve visibility on Google -The importance of high-quality images & videos for credibility -How to structure calls-to-action (CTAs) for higher conversion rates -Why site speed and mobile optimization matter more than ever If your website isn't generating leads, this episode will help you identify what's wrong and how to fix it—without hiring a web developer! Subscribe now and start turning your website into a lead-generating machine!

In this episode of the Contractor Growth Network Podcast, Logan sits down with Devon Vought, owner of Vought Construction, to uncover the secrets behind his success in the luxury home market. Devon shares how he elevated his construction business by focusing on exceptional client experiences and maintaining premium service standards. From charging $1,200 per square foot for new builds to hosting housewarming parties for clients, Devon reveals how personalized touches and meticulous attention to detail have helped him attract high-end clientele and generate consistent word-of-mouth referrals. Tune in to learn: How to transform your contracting business into a premium brand The role of relationship building in the luxury market Practical steps to improve client communication and experience Why hosting exclusive client events can be your best marketing strategy If you want to break into the ultra-luxury market, this episode is packed with actionable insights that will help you stand out from the competition and build deeper client relationships. Check out Vought Construction's website and see how Devon delivers a next-level client experience that keeps clients coming back! Ready to grow your contracting business? Visit https://www.contractorgrowthnetwork.com for expert resources and support! Connect With Us:

In this episode of the Contractor Growth Network Podcast, we sit down with Daniel Phan, Senior Creative Designer, to tackle a crucial question: Is your logo helping or hurting your business? Daniel has spent years crafting brand identities, designing logos, and building strong visual foundations for contractors and businesses. Today, he shares expert insights into what makes a great logo, how branding influences client perception, and whether it's time for an update.

Here is our favorite podcast from 2024! If you didn't have a chance to listen to this episode earlier in the year, now is your chance!  WATCH OUR NS BUILDERS BRAND BREAKDOWN VIDEO HERE: https://youtu.be/a27JGE7TbNc Today we talk to Nick Schiffer, the visionary behind NS Builders and a titan in the realm of social media within the home building industry. With a following of over 300,000 across various platforms, Nick has leveraged his expertise and passion for craftsmanship to become a leading figure in sharing valuable insights, project showcases, and invaluable tips for both enthusiasts and fellow contractors. Join us as we explore the origins of NS Builders and the man himself, Nick Schiffer. Discover how his commitment to intentionality and high-quality craftsmanship became the cornerstone of his brand and how these values have guided the evolution of NS Builders. We delve into the strategic decisions behind focusing on brand development and the pivotal moments that marked the growth of his business. Furthermore, Nick discusses common pitfalls contractors and home builders face in their social media strategies and how to build a brand that lasts.  This episode offers a rare glimpse into the mind of a creative entrepreneur who has successfully merged craftsmanship with digital savvy to build a powerful brand in the home-building space

In this second half of our interview with AJ Ballantine, discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design!   In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits.  Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key Takeaways: Streamlining sales and design systems. Reducing timelines without sacrificing quality. AJ's actionable tips for contractors.   

Discover how Cornerstone's 9-Day Design Build Process revolutionized sales and design! In this exclusive two-part interview, AJ Ballantine shares how he condensed a lengthy 5-week process into just 9 days—all without increasing staff. Learn the secrets behind his system overhaul, streamlined workflows and how contractors can adopt these strategies to boost efficiency and profits. Whether you're a contractor, designer, or business owner, AJ's insights will help you rethink your processes and scale smarter. Don't miss this game-changing episode of the Contractor Growth Network Podcast! Key Takeaways: Streamlining sales and design systems. Reducing timelines without sacrificing quality. AJ's actionable tips for contractors.

In the second part of this podcast series from The Contractor Growth Network, we dive into the importance of establishing your Unique Selling Proposition (USP). Join us as CGN's resident marketing expert, Ian MicLean, shares actionable insights on how to identify and refine your USP to stand out in your market. Whether you're looking to attract more ideal clients or differentiate yourself from competitors, this episode is packed with valuable strategies tailored for contractors and business owners. Don't miss out on this essential guide to building your brand identity and driving growth!

In this episode of The Contractor Growth Network, host Logan Shinholser dives deep into the art of identifying your Ideal Client Avatar (ICA) with special guest Ian McLean, CGN's Marketing Director. Together, they explore actionable strategies to pinpoint your perfect audience, tailor your marketing, and drive real growth for your contracting business. Whether you're a seasoned contractor or just starting out, this conversation will equip you with the tools to refine your outreach and amplify your impact. Tune in for expert advice and practical tips you don't want to miss!

In this insightful episode of the Contractor Growth Network, host Logan Shinholser talks with Tanner Mullen, founder of DripJobs and owner of a thriving painting company in Florida. Tanner shares his journey in the contracting world and dives into the powerful role automation and technology play in solving the everyday pain points contractors face. Drawing from his real-world experience as a business owner and his expertise with DripJobs, Tanner breaks down how contractors can simplify scheduling, improve client communication, and tackle time-consuming tasks with automation. If you're a contractor looking to streamline operations, grow your business, and deliver exceptional results for your clients, this episode is packed with actionable insights. Join us to learn about game-changing tools and strategies that can help contractors achieve more while working less. Don't miss out on Tanner's tips for sustainable growth, operational efficiency, and making the most out of tech in the contracting space! Check out Drip Jobs here: https://www.dripjobs.com/?utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&utm_source=google&utm_medium=cpc&utm_campaign=HD-DripJobs-Search-NA-Brand&utm_content=165541702264&utm_term=drip%20jobs&gad_source=1&gclid=Cj0KCQiAoae5BhCNARIsADVLzZcx1E5ei-5ovwPkZkB7TBJPOSvVE3ddIUgfDjGmp_ONiYruZPk3pHEaAsuJEALw_wcB

In this episode of the Contractor Growth Network podcast, Logan Shinholser sits down with Chris Lalomia, founder of The Trusted Toolbox, a handyman and remodeling company generating over $3 million annually. Chris shares his journey from corporate life to building a thriving handyman business with 15 employees and how he expanded into the remodeling space. The conversation dives deep into the operational and marketing strategies that helped Chris scale his business, the challenges of balancing handyman and remodeling services, and why staying focused on what you excel at is key to success. Chris also offers practical tips on training employees, managing customer expectations, and navigating industry trends. Tune in to learn how to cross-promote services and grow your business in the home services industry. Keywords: handyman business, remodeling business, home services industry, scaling a business, business operations, contractor marketing, Chris Lalomia, The Trusted Toolbox, business growth, training employees, customer service, contractor podcast.

In this episode of Contractor Growth Network, host Logan Shinholser shares the biggest mistakes that remodelers make when starting their social media and best practices for fixing them. This presentation was originally given live at Remodeler's Advantage Summit in San Diego, CA. 

In this episode of Contractor Growth Network, host Logan Shinholser sits down with Liz Chism, process and systems mastermind, to talk about her unique approach to creating systems that gets the entire team involved and bought in on the process. Getting the whole team bought into the "why," and then the "how."   0:00:00 How Liz mastered systems in the brewery industry 0:09:11 How to make your systems sustainable for the long term 0:12:54 How to correct without hurting morale 0:14:36 How to team up with your crew against the problem 0:20:09 Creating SOPs as a result of questions to your team 0:23:07 How to handle pushback from the team 0:30:48 The 5 step process to simplify your systems 0:44:44 The easiest way to document changing systems 0:47:40 The biggest takeaway to implement today   

In this episode of Contractor Growth Network, host Logan Shinholser sits down with Kyle Hunt, the mastermind behind Remodelers on the Rise, to explore how contractors can maximize their remodeling profits by adjusting the six key financial dials. Whether you're looking to boost your bottom line, improve cash flow, or streamline your business processes, this conversation is packed with actionable insights that will help you succeed. Kyle shares his years of industry experience and offers practical advice on how to take control of your financials and grow a profitable remodeling business. Don't miss this chance to learn from the best!

In this episode, we sit down with Aaron Horner to uncover the top 5 video marketing mistakes that could be costing you views and conversions. From poor targeting to neglected analytics, we break down each mistake and provide actionable tips on how to fix them. Whether you're a seasoned marketer or just starting out, this podcast will help you refine your video marketing strategy for better results.

In this episode of The Contractor Growth Network, host Logan Shinholser sits down with CGN's SEO expert, Stuart Hendry, to unravel the mysteries surrounding AI's role in search engine optimization. Together, they dive deep into what's genuinely transformative in AI-driven SEO and what's simply marketing buzz. From understanding the latest tools and technologies to practical tips on integrating AI into your SEO strategy, this episode is a must-listen for anyone looking to stay ahead in digital marketing. Whether you're an SEO veteran or just getting started, Logan and Stewart provide valuable insights to help you distinguish between real opportunities and overhyped trends.

Join Logan Shinholser as he talks to CGN's social media expert, Sean Holleran, and dives deep into the essential marketing strategies for contractors to promote their work at job sites effectively. As the busy summer season rolls on, Logan and Sean emphasize the importance of capturing content from ongoing projects to create impactful marketing materials. The discussion highlights practical tactics, including the use of yard signs, door hangers, and effective photography to showcase before-and-after transformations. this week, learn how to position yourself as a leader in your community, foster neighborly connections, and promote your work confidently. Whether you're just starting out or looking to enhance your marketing efforts, this episode is packed with actionable insights to help your contracting business flourish

In this episode of The Contractor Growth Network, Join our host, Logan Shinholser, as he sits down with his father, Steve Shinholser, to explore the secrets behind building successful businesses and maintaining lifelong customers. Steve shares his journey from starting a lifeguard business right out of college to founding Premier Ponds, a company he ran for 20 years. He discusses the importance of customer retention, the lessons learned from his ventures, and the strategies he employed to create businesses that were easy to run and highly profitable. Tune in to hear valuable insights on customer service, business growth, and achieving a win-win situation for both business owners and customers.  

GET THE BOOK: https://www.amazon.com/s?k=radical+candor+by+kim+scott&hvadid=580750306250&hvdev=c&hvlocphy=9010676&hvnetw=g&hvqmt=e&hvrand=489996309926186562&hvtargid=kwd-291244272219&hydadcr=22567_13493270&tag=googhydr-20&ref=pd_sl_6c97pemdo2_e This podcast is a discussion on Radical Candor, a famous communication concept created by Kim Scott. Logan Shinholser and Jason Rosoff, CEO of Radical Candor, explore the concept and its application in leadership.  They dive into how Radical Candor helps leaders have candid conversations, build strong relationships, and improve team dynamics by combining care personally with direct challenges. Jason explained the origins of Radical Candor as a management philosophy developed by Kim Scott.  The conversation highlighted the importance of implementing Radical Candor in company culture to enhance satisfaction, retention, and relationships. The meeting also touched on applying Radical Candor at home to improve personal relationships. Check out our website: www.contractorgrowthnetwork.com

In this episode, Logan Shinholser is joined by Aly Romano, the Director of Website Development at CGN. Aly, who also spearheads client relations, shares her philosophy on creating exceptional client experiences that go beyond the ordinary. Drawing from her rich background in customer service, Aly emphasizes the importance of personal connections and genuine relationships in fostering client satisfaction. She reveals her approach to starting conversations by prioritizing clients' well-being, setting the tone for a journey of growth and collaboration. Aly delves into her experiences in the restaurant industry and her professional evolution within CGN, highlighting her commitment to continuous learning and improvement. Her adeptness at handling challenges with grace underscores her dedication to delivering outstanding service consistently. Logan commends Aly's unwavering dedication and resilience in the face of obstacles. He applauds her proactive attitude towards problem-solving, aligning with CGN's overarching goal of providing exceptional client service. Aly's passion for creating meaningful experiences extends beyond the workplace, reflecting a genuine desire to positively impact lives. Tune in to discover how Aly Romano's commitment to personal impact and genuine relationships is shaping exceptional client experiences at Contractor Growth Network, setting a standard for excellence in client services.   Check out more of CGN! www.contractorgrowthnetwork.com   Aly's Wedding Registry: https://www.theknot.com/us/alexandra-romano-and-michael-kyle-may-2024/registry  

Check out Marcus on Instagram! https://www.instagram.com/marcusfilly/ Check out Functional Bodybuilding! https://functional-bodybuilding.com/ In this enlightening episode, we dive deep into the powerful connection between physical fitness and entrepreneurial success with Marcus Filly, renowned functional bodybuilding expert and former competitive athlete. Marcus shares his inspiring journey from the world of competitive sports to becoming a leading voice in functional fitness and entrepreneurship. Drawing from his experiences in CrossFit Games and building his own business, he reveals how the discipline and mental resilience cultivated in athletics translate seamlessly into the world of entrepreneurship. Gain valuable insights into the science behind the link between fitness and business performance. Marcus unpacks the crucial role of muscle mass and energy balance in sustaining high energy levels and productivity throughout demanding days. He also highlights the significant impact of physical health on mental clarity, decision-making, and overall leadership effectiveness. Marcus also delves into key nutritional strategies to optimize cognitive function and combat stress, offering actionable advice for busy entrepreneurs. From sustainable fitness approaches to tailored routines for contractors with active workdays, Marcus equips listeners with the tools they need to integrate fitness seamlessly into their busy schedules and unlock their full potential in business and life.   Thanks for listening! 

WATCH OUR NS BUILDERS BRAND BREAKDOWN VIDEO HERE: https://youtu.be/a27JGE7TbNc Today we talk to Nick Schiffer, the visionary behind NS Builders and a titan in the realm of social media within the home building industry. With a following of over 300,000 across various platforms, Nick has leveraged his expertise and passion for craftsmanship to become a leading figure in sharing valuable insights, project showcases, and invaluable tips for both enthusiasts and fellow contractors. Join us as we explore the origins of NS Builders and the man himself, Nick Schiffer. Discover how his commitment to intentionality and high-quality craftsmanship became the cornerstone of his brand and how these values have guided the evolution of NS Builders. We delve into the strategic decisions behind focusing on brand development and the pivotal moments that marked the growth of his business. Furthermore, Nick discusses common pitfalls contractors and home builders face in their social media strategies and how to build a brand that lasts.  This episode offers a rare glimpse into the mind of a creative entrepreneur who has successfully merged craftsmanship with digital savvy to build a powerful brand in the home-building space

This week, Mike was in Las Vegas for the International Builder's Show! At the event, Mike spoke about how to build a brand, understanding social media, and how to create content that WINS online!  If you want to see how we can run social media for you, visit our website www.contractorgrowthnetwork.com

Welcome back to the Contractor Growth Network Podcast! Today's episode is our presentation from the JobTread Connect User Conference in Dallas, TX a few weeks ago! This brand new presentation is all about how to tell the stories of your customers in a way that Gets people excited to work with you Shows off your work Makes selling easier Builds your brand We hope you enjoy this episode! Find out more about us here! www.contractorgrowthnetwork.com

REGISTER FOR THE NEW ERA OF CONTRACTING VIRTUAL SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/   Dive into a powerful episode with marketing expert Brian Kaskavalciyan, co-founder of gFour Marketing Group and host of the Wealthy Contractor Podcast. Brian, known for his book "7 Secrets To Becoming A Wealthy Contractor," shares insights on the transition from high-paying jobs to running a successful business. We'll explore personal growth for business owners, common challenges for contractors moving from daily operations to strategic roles, and effective strategies for implementing systems in a business. Brian also discusses the importance of leadership in transitioning a business to be more employee or system-centric, and what the new era of business freedom means in today's world.   For more insights from Brian and strategies for business growth in 2024, join us at the New Era of Contracting Virtual Summit on January 24th and 25th. Get your tickets via the link in our description and prepare to transform your business approach!   REGISTER FOR THE NEW ERA OF CONTRACTING VIRTUAL SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/ Erin Longmoon is the CEO of Zephyr Recruiting, specializing in recruiting services tailored for small businesses, with a focus on aligning company culture with employee values. Her approach is personalized, addressing the unique hiring challenges and opportunities in small business environments. Longmoon advises on employee retention, positive workplace culture, and strategies to attract top talent. She is also a speaker and writer on human resources, small business growth, and employee engagement. On today's episode, Erin joins us to talk about the differences between hiring and recruiting why you should treat recruiting like marketing the role that culture plays in hiring how to handle recruiting and hiring in-house what the new era of recruiting looks like Erin will be speaking at the New Era of Contracting Virtual Summit taking place on January 24th and 25th! REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/  

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/ Today, we have the privilege of hosting a true expert in the field, Benji Carlson. Benji is a vital member of Breakthrough Academy (BTA), where his passion lies in coaching and training entrepreneurs within the trades and home service sectors. With a wealth of knowledge and experience, he assists business owners in implementing effective systems and processes to boost operations and profitability. Benji is also the charismatic host of the Contractor Evolution Podcast, where he shares valuable insights and strategies. In this episode, we sit down with Benji Carlson to delve into the world of strategic planning, KPIs, team buy-in, and annual planning. His expertise extends from defining strategic plans for contracting businesses to explaining the intricacies of Key Performance Indicators (KPIs). We explore crucial questions, including: Strategic Planning Defined: Benji offers his definition of what a strategic plan means for contracting businesses.   Understanding KPIs: Learn what KPIs are and how to determine which ones are most crucial for your business. Discover who within your company should be tracking KPIs.   Team Buy-In: Benji reveals strategies for gaining team buy-in into company goals, and what happens when those goals are achieved or missed.   Setting an Annual Theme: Explore the concept of setting a theme for your annual business plan and how to go about it effectively.   The Future of Business Planning: Benji shares his vision of what the new era of business planning looks like in the ever-evolving landscape. If you're eager to gain valuable insights on planning your business for 2024 and beyond, don't miss the opportunity to hear Benji Carlson speak at the New Era of Contracting Summit on January 24th and 25th.  

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/ In today's episode, we have the pleasure of hosting a true industry visionary, Tom Reber. Tom is a renowned business coach and entrepreneur, highly regarded for his impactful work within the contracting and home improvement industry. He is the mastermind behind The Contractor Fight, a coaching and mentoring program designed to empower contractors and home service business owners to expand their businesses and enhance profitability. Join us in this enlightening conversation with Tom Reber, and gain valuable insights that can transform your approach to business. As an exclusive bonus, Tom will be a featured speaker at our upcoming New Era of Contracting Summit on January 24th and 25th. In this episode, we explore these topics with Tom: Malleability in Business: Tom delves into the importance of being malleable when adopting new ways of conducting business. Contractor Misconceptions: Discover the common misconceptions that contractors often have about innovation and technology. Balancing Innovation and Fundamentals: Tom provides insights on finding the equilibrium between embracing innovation and upholding the fundamental principles of your business. Intent to Implement: Uncover the significance of having a clear intent to implement changes and improvements within your organization. Business Like Elite Athletes: Learn why Tom believes that business owners should approach their businesses with the same dedication and mindset as elite athletes. The New Era of Business Innovation: Tom shares his perspective on what the new era of business innovation means and how it can impact your business positively. If you're eager to elevate your business in 2024 and beyond, don't miss the opportunity to hear Tom Reber speak at the New Era of Contracting Summit on January 24th and 25th.  This episode is packed with wisdom and strategies that can take your business to the next level. Subscribe to our podcast for more thought-provoking discussions with industry leaders and entrepreneurs, and stay ahead in the ever-evolving world of contracting and business growth. REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/  

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/   In today's episode, we have the privilege of sitting down with a true industry titan, Tommy Mello. Tommy is not only the Owner of A1 Garage Door Service, a national garage door repair chain that serves an astonishing 16,000 homes every month, but he's also a business luminary who generated over $125 million in revenue last year, with an impressive $25 million in EBITDA.    Additionally, he is the author of two game-changing books, "Home Service Millionaire" and "Elevate: Build A Business Where Everyone Can Win."   Don't miss this engaging conversation with Tommy Mello as he shares his wealth of knowledge and experience that has propelled him to success in the home service industry. As a special treat, Tommy will be a featured speaker at our upcoming New Era of Contracting Summit on January 24th and 25th.   In this episode, we explore some key questions with Tommy:   • Prioritizing Business Elements: Tommy ranks the importance of sales, marketing, hiring, operations, and finance, providing valuable insights into what drives his business success.   • The Power of Staff: Discover how Tommy's team has been instrumental in setting his company apart in a competitive market.   • Personality vs. Talent: Tommy discusses why hiring for personality often takes precedence over hiring for talent.   • Building the Right Brand: Hear about the transformative impact of advertising the right brand for your business.   • Transitioning to the Visionary Role: Learn how Tommy managed to shift from working in the business to leading it as a visionary.   • The Perfection-Scaling Paradox: Explore why perfection can hinder your scaling efforts.   • Market Strategy: Tommy shares valuable advice for businesses facing the tough decision of pulling out of certain markets. If you're ready to elevate your business in 2024 and beyond, make sure to catch Tommy Mello speaking at the New Era of Contracting Summit on January 24th and 25th. Secure your tickets today using the link in the podcast description! This episode is packed with insights that can help you take your business to new heights, so don't miss out. Subscribe now and stay tuned for more episodes that will empower you on your entrepreneurial journey.   REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/    

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/ Today, we have a special guest joining us, a true master of high-stakes negotiation, Chris Voss. With a remarkable background as a former FBI hostage negotiator, Chris has faced intense scenarios that most of us can only imagine, including the Chase Manhattan Bank robbery standoff. His skillful negotiation tactics secured peaceful resolutions in these life-or-death situations. Chris is also the acclaimed author of 'Never Split The Difference: Negotiating As If Your Life Depended On It.' In this book, he distills his extensive negotiation expertise into essential strategies that can be applied in both business and everyday life. Through his global teaching and consulting, Chris empowers companies with the art of negotiation by delving deep into human psychology and strategic communication. In this episode, we dive into the mind of the negotiator who has reshaped how the business world approaches high-stakes discussions. We explore topics such as: What should the mindset be around negotiation? Uncovering the myths surrounding negotiating. The intriguing concept of the space between "yes" and "no." Differentiating between compromise and high-value trades. The intriguing notion of being the "favorite of the fool." Strategies for navigating high-emotion negotiations, especially in family-owned businesses. Chris's vision for the new era of negotiation. If you're eager to enhance your negotiation skills and want to learn from a true expert, don't miss Chris Voss speaking at the New Era of Contracting Summit on January 24th!   https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

Today's podcast episode is an interview that Logan did with Chris Shank on the Rocket Your Business For Trade Contractors Podcast! Join us as we explore the strategies that trade businesses can employ to construct a more unified and captivating marketing blueprint. While many companies are eager to dive straight into the "attraction" phase of their marketing plan, Logan offers his insights on why prioritizing service excellence and forging a powerful brand foundation are critical prerequisites for any triumphant marketing strategy. We'll dive into the pitfalls of getting the Be-Look-Attract sequence out of order and the potentially disastrous consequences it can have on your company's time and financial resources.  If you want to learn how we can help grow your own business, visit our website at www.contractorgrowthnetwork.com  Check out the Rocket Your Business For Trade Contractors Podcast! https://podcasts.apple.com/ca/podcast/rocket-your-business-for-trade-contractors/id1509468497    

REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/   On today's episode of our podcast we welcome Joey Coleman, a renowned expert in customer experience and author of the Wall Street Journal bestseller, 'Never Lose A Customer Again.' With over two decades of experience transforming customer interactions for prestigious clients like Zappos and NASA, Joey brings a wealth of knowledge to our show. In this episode, we delve into the nuances of customer service versus customer experience, the critical importance of the first 100 days in a customer's journey, and the art of managing expectations to elevate customer satisfaction.   Logan spoke with Joey about creating a positive customer experience, exploring effective strategies for engaging employees in fostering memorable customer experiences and how senior management can stay attuned to their company's customer experience dynamics. We'll also tackle the challenges of achieving 'white glove service' in your business!   This episode is not just an exploration of customer experience insights; it's a prelude to Joey's much-anticipated keynote speech at the 'New Era of Contracting Summit' on January 24th and 25th.    Don't miss out on this opportunity to revolutionize how you think about and interact with your customers. Tune in for practical tips, insightful anecdotes, and a chance to learn from one of the masters in the field.   For more information about attending Joey Coleman's talk and to grab your tickets, check out the description. Your journey towards exceptional customer experience begins here!   REGISTER FOR THE NEW ERA OF CONTRACTING SUMMIT HERE: https://www.contractorgrowthnetwork.com/the-new-era-of-contracting-summit/

On today's podcast, we share another session from our Social Media Masterclass!  Sam Bates from Grass Roots Pond and Garden, with over 750K followers on social media, shares his 10 tips for getting started on social media! Whether you're just getting started on social or you're already on your journey, this is a great session to remember the fundamentals of social media! If you want to see how we can help with your social media game, fill out a contact form! www.contractorgrowthnetwork.com/contact  

Today on the podcast we are sharing Spencer, aka SB Mowing's presentation from our Social Media Masterclass! Spencer is one of 2 creators in the home improvement space to amass over 1,000,000 subscribers on the platform. In fact, he has over 4 million! Spencer shares his story of running a business to eventually making more money from YouTube and going full time into content.  He also gives insights and tips for the YouTube landscape and how to grow your own audience.  If you want to see how we can help you get started on video, check out our website! www.contractorgrowthnetwork.com

REGISTER FOR THE SOCIAL MEDIA MASTERCLASS HERE: www.contractorgrowthnetwork.com/social-media-event    Welcome to Learn With CGN, the podcast that brings you insights and knowledge from experts in a variety of fields hosted by Sean David. In today's episode, we're talking all about social media for businesses. Our guest is Mike Kyle, Content Manager for Contractor Growth Network, a digital marketing agency that specializes in helping contractors grow their businesses online. Mike is a social media expert, and in this episode, he'll be sharing his tips and advice on how to use social media effectively for your business. We'll cover the platforms you should be on, how often to post, and how to create engaging content that will help you connect with your audience. Whether you're new to social media or you're looking to take your social media game to the next level, this episode is packed with insights and actionable advice that you can start using today. So grab a pen and paper, and get ready to learn how to use social media to grow your business. If you're interested in learning more about Contractor Growth Network visit our website www.contractorgrowthnetwork.com 

REGISTER FOR THE SOCIAL MEDIA MASTERCLASS HERE: www.contractorgrowthnetwork.com/social-media-event   LEARN HOW WE CAN DO VIDEO FOR YOU: www.contractorgrowthnetwork.com/video-marketing   On today's episode of the Contractor Growth Network podcast, Mike is joined by Aaron Horner and Sean David, the video team at CGN! Aaron and Sean have just come back from 3 weeks on the road with clients and today they share what the past 3 weeks have been like for them! We talk about what makes someone's videos great, the best moments of the trips, and how we prepare to film videos with clients! We hope you enjoy this conversation!

REGISTER FOR THE SOCIAL MEDIA MASTERCLASS: www.contractorgrowthnetwork.com/social-media-event    SB Mowing has erupted online, generating over a billion views across social media. In total, Spencer has gained over 16 million followers in under 24 months.  Mike sat down with Spencer to discuss running his lawn care business, the value of creating content, and Spencer's process has evolved over the past two years. Check out SB Mowing Here: youtube.com/@UC1PrvGO58IkNPTqD_0zoVrA Check out our breakdown of Spencer's videos: https://youtu.be/vA9ynNr89A8 www.contractorgrowthnetwork.com

Welcome back to the Contractor Growth Network podcast! Today's episode is Logan's talk at the Mile High Profit Summit where he walks through how to become the go-to contractor in your area no matter what you charge.  The presentation revolves around 3 key points Showcasing your work through high quality photos Demonstrate what it looks like to work with you through video content Become the authority in your space with blog articles If you liked this episode and want to learn more, check out our website! www.contractorgrowthnetwork.com 

www.contractorgrowthnetwork.com   

This past week Logan, Mike, and Ian attended the Pinnacle Experience in Philadelphia, PA. In attendance, were contracting business owners who run $10+ million-dollar businesses. Today's podcast is a recap of the event.  Specifically, we talk about the different mindsets that $10M business owners have, how they view marketing, and our own takeaways from attending.  Come see us at Remodelers Advantage next week in Chicago! www.contractorgrowthnetwork.com  

Logan Shinholser is joined by Tim Brown, owner of Hook Agency, to discuss the impact of AI on marketing agencies and the future of marketing. They touch upon the fear and excitement surrounding AI's role in their industries and how it's changing the landscape. The conversation delves into various AI tools and applications they use or have come across in their work. They discuss Mid Journey on Discord, a bot that generates images based on descriptions, and the potential it offers for content creation. They also mention the changing landscape of AI tools, emphasizing the need for adaptability in the face of rapidly evolving technology. Photoshop's newer beta version is highlighted as an example of AI-enhanced image editing capabilities. The main topics explored in the podcast include AI's impact on content creation, SEO, and generative search. Google's shift towards rewarding high-quality content regardless of its AI involvement is discussed, and they emphasize the importance of human curation to avoid AI-generated content feeling robotic. The conversation further explores the idea of using AI to analyze and extract valuable information from client reviews, aiding in content creation and improving services based on client feedback. Overall, the discussion revolves around the ways AI is transforming the marketing industry, raising the standards for content creation, and how agencies like Hook Agency are adapting to these changes.   www.contractorgrowthnetwork.com  

In this podcast discussion, the focus centers on the relationship between SEO and user experience. While some individuals seek only SEO solutions, it's emphasized that a well-designed and user-friendly website is essential for effective SEO results. The analogy of a salesperson with no successful sales despite numerous calls is used to highlight the importance of a website's structure and content. The conversation delves into indicators suggesting a website's issues might extend beyond SEO. These include the inability to generate leads despite SEO efforts, content not ranking or engaging users, and a website's visual inadequacy compared to competitors. A user-friendly website is described as one with clear language, intuitive navigation, and engaging visuals and videos. It's portrayed as a digital storefront or resume, serving as the foundation for a business's online presence. Content creation is emphasized as a pivotal factor for SEO success. Quality, engagement, and addressing user queries are prioritized over content length. Both SEO and social media platforms assess user engagement to determine content quality and relevance. The overarching advice revolves around creating valuable, engaging content that caters to users' needs while also adhering to SEO best practices.   www.contractorgrowthnetwork.com  

In this episode of the podcast, host Logan Shinholser interviews Tom Droste, co-founder of Estimate Rocket, a software solution for service contractors to efficiently manage their businesses.  The conversation centers around the importance of documentation and Standard Operating Procedures (SOPs) for businesses, even though it might not be the most exciting or glamorous aspect of running a company. Tom discusses his background in accounting and the creation of Estimate Rocket as a tool to help contractors save time and money, allowing them to focus on their customers and essential work. Tom emphasizes the significance of documentation as a business grows and team members increase. He highlights the need for SOPs, especially for processes that don't occur daily but still impact the business. Tom also talks about the practical approach to creating SOPs, suggesting starting with basic core processes, such as sales and workflow processes. He advises business owners to avoid overloading the initial documentation with too much detail but rather focus on creating a simple outline first and then refining it over time. He recommends tools like Google Docs or project management software like Basecamp to create, organize, and access these playbooks. The discussion also touches on the challenges and benefits of having team members contribute to creating SOPs, as it can provide a more diverse and comprehensive perspective. The episode concludes with a reminder to make SOPs relevant, refine them over time, and not to aim for perfection in the first attempt. Tom's insights provide valuable guidance for contractors seeking to streamline their businesses through effective documentation and SOPs. www.contractorgrowthnetwork.com

In this episode, we unveil the shift that skyrocketed our content strategy. We traded generic content for captivating material, resulting in a staggering 107,000 views in just a month. But it's not just us—Premier Ponds saw YouTube subscribers soar from 4,000 to 150,000 by infusing entertainment into their content. Why does an entertainment-based approach matter? It's your brand's gateway, leaving a lasting impact even if viewers don't convert immediately. Discover the sweet spot ratio—our 3-to-1 rule for balancing engaging content with sales-oriented posts, though you can customize it. Hungry for practical content ideas? We've got you covered, from before-and-after project visuals to captivating walkthroughs. Plus, learn the art of maintaining anticipation throughout your content, inspired by halftime surprises. Visit our Instagram for real-world examples and strategies from successful contractors. A Prepare to elevate your content strategy by combining engagement and entertainment. Let's dive in!   Check out our Instagram! www.instagram.com/contractorgrowthnetwork1   www.contractorgrowthnetwork.com