Podcasts about ecommerce marketers

Jessie Healy Spent $20 Million on Digital ads, Here's What's Working In 2023Sit down with Jessie Healy, a digital advertising veteran with a focus on e-commerce. Jessie, whose agency oversees $20 million in digital advertising, discusses the subtle art of crafting an ad that resonates. She also offers a nuanced perspective on the role of algorithms, the pitfalls of over-optimization, and why a one-size-fits-all approach to advertising doesn't work. But she also brings something more: an understanding that behind every click, every metric, there's a human making a choice. It's a conversation that goes beyond tactics to explore what really makes consumers click, literally and metaphorically.Show LinksWebtopiaJessie on LinkedInJessie on TwitterSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.Theme Updater Plus: Vault - Effortlessly back up and quickly restore your Shopify StoreLoop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

John Li is the Co-founder of PickFu, a DIY consumer research tool providing unbiased customer feedback to improve decision-making. He is also the Co-founder of Menuism, a community of online restaurant menus. As a former Program Manager and Software Design Engineer for Microsoft, John understands the importance of market research and the consumer's voice.  In this episode: Consumers are the essence of any digital marketing and e-commerce business, and their insights determine product and campaign performance. What processes can you implement to leverage customer perspectives for sales and revenue growth? As an expert in market research, John Li recognizes the benefits of employing customer surveys and polls to generate feedback on business systems and ideas. When launching a new product, website, or marketing campaign, you can develop targeted survey questions that encourage consumers to vote on various options, harnessing the insights to create a customer-driven product or design that boosts sales. PickFu's branded consumer insights process helps you identify a target demographic to analyze and apply relevant survey results. John Li, the Co-founder of PickFu, joins Adi Klevit in today's Systems Simplified episode to discuss how to assess customer feedback to enhance your business. John explains the importance of integrating customer surveys into marketing campaigns, how businesses can benefit from the customer polling process, and how to develop targeted consumer messaging.

The CPG Guys speak with Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands, a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands.  Follow Bret Thurston on LinkedIn at: https://www.linkedin.com/in/bret-thurston-9a161b7/Follow Hostess Brands on LinkedIn at: https://www.linkedin.com/company/hostessbrands/Follow Hostess Brands online at: https://www.hostessbrands.com/Bret answers these questions:1) Bret, what drew you into your career path that finds you squarely in the transformational world of eCommerce and shopper marketing? I shared a bit about your background in my introduction but would love to hear a bit more about your career journey.2) The pandemic had a definitive impact on omnichannel grocery. You've been working in perishable categories in you last 2 roles. How big was the growth of eCommerce for these categories and where did you focus on building core capabilities that didn't exist or were under-resourced?3) With respect to shopper marketing what were the mains areas of focus that you learned into over the last few years to ensure omnichannel success?4) How have the “resource asks” from your retail customers transformed over the last 3 years” and where have you found the most success in supporting them?5) Have we reached a point yet in customer joint business planning where eCommerce is a standard component of the process involving merchants? What does best in class look like?6) To be successful in eCommerce, you need lots of tech stack partners. What are the primary functional areas where you've had to source capabilities to scale your growth? How do you manage a world where the “Martec Landcsape” map of service provider logos seems to grow exponentially each year?7) The return to stores was an underlying theme at the CPG presentations last week at CAGNY. What are your thoughts on this and how are you helping Hostess Brands bridge the spectrum of omnichannel conversion opportunities through content, experiences, whatever?8) What does the future hold in this eCommerce space for perishable foods?  What should eCommerce Marketers be thinking about for tomorrow and beyond?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://nexupisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

As an online marketer and blogger, I am always looking for new solutions for the everyday challenges we face as business owners. Groove is the best way I have found to be able to build websites, create sales funnels and sell digital products online.

Connect with Valentin on LinkedinConnect with Dennis on LinkedinJoin our live sessions here and let's grow together!

Connect with Valentin on LinkedinConnect with Dennis on LinkedinJoin our live sessions here and let's grow together!

If you're looking for the best platform for launching and running your business, it's hard to beat Groove. But you haven't got long to sign up for the free lifetime access offer. Find out more at http://grooveisforyou.com (http://grooveisforyou.com)

In this video, I walk through the benefits of SMS and Email Marketing.We look at this for why and how brands need to be leveraging these owned channels (as opposed to rented channels, i.e. Facebook, Instagram, etc).We look at why agencies and freelancers need to be offering SMS and Email Marketing services to their clients.I cover what the advantages of these channels are, how much to charge, and how to learn these profitable skillsets.Free and Paid Email Marketing and SMS Resources Mentioned:- Make sure you subscribe to my YouTube Channel for the best SMS and Email Marketing Tutorials: https://www.youtube.com/c/ChaseDimond- Here's my paid ecommerce email marketing course that 1,000's of brands, agencies, and freelancers have purchased and found massive success from: https://chasedimond.podia.com/- Here's my free weekly ecommerce email marketing newsletter that 26,984 Brand Owners & Ecommerce Marketers benefit from every week: https://chasedimond.com/chase-email-newsletter- Here's my Twitter where I drop daily ecommerce email marketing and email copywriting bombs: https://twitter.com/ecomchasedimond- Cold Email Mastery: 3,628 Freelancers & Agency Owners Used The Cold Email Mastery Framework To Generate Over $4,000,000. Link here: https://gumroad.com/a/13104243Podcast listeners can take advantage of a special 25% off The Ultimate BFCM Email Marketing Playbook.This link should auto apply the discount code: https://chasedimond.gumroad.com/l/bfcm-playbook/podcast

Are you looking for an all-in-one solution to launch and grow your business? Whether you're selling physical or digital products, Groove is for you! Find out more at: https://groovelaunchspecial.com/ (The Worlds Fastest Growing CRM for Digital and eCommerce Marketers)

This episode of the Palm Beach Podcast features CEO of Groove, the worlds fastest growing CRM for Digital and eCommerce Marketers. Everything you need to manage your business and customers in one place - FREE for life. https://groove.cm The Palm Beach Podcast features local businesses, athletes, and influencers making a positive impact in our community. The Palm Beach Podcast is sponsored by: Palm Beach Coffee Roasters https://pumphousecoffeeroasters.com/ https://www.instagram.com/pumphousecoffeeroasters/ Hopportunities - Self Serve Modern Beer Hall http://findyourhoppyplace.com/ https://www.instagram.com/hopportunitiesfl Lotus Travel Company - Retreats & Tours in Palm Beach https://lotustravelcompany.com/ https://www.instagram.com/lotustravelcompany/ Bishops Water Company https://www.bishopwater.com/ https://www.instagram.com/bishopswatercompany/ The podcast is hosted by best friends Dr. James Spencer and Mike Jones. James is a sports chiropractor and athletic trainer -- Mike is a photographer and art director. The two co-founded Media Zone with friend Anthony D'Alessio, and opened their first rental podcast studio in Palm Beach County in the summer of 2019. https://mediazonestudios.com https://thepalmbeachpodcast.com Music: Le Jazz Café - Flero: https://soundcloud.com/flero_officialRoads - LiQWYD: https://soundcloud.com/liqwyd Social: https://www.instagram.com/mediazone

Do you want to optimize ad spend and increase marketing ROI by scaling winners and cutting losers? Are you concerned, and you should be, about how the impending Apple iOS update will impact your ads?Jason and Eric talk to Scott Degrosseilliers of Wicked Reports about their solution to your problems. With Wicked Reports, ROI and LTV are calculated at the channel, campaign, and ad level for high-level directional guidance and campaign-level optimizations.They map attribution models to marketing campaign goals so you can measure and act on marketing’s impact on the top, middle, and bottom of the funnel.Jason and Eric swear by Wicked Reports and say, “We’ve really researched the best solution and Wicked [Reports] is what we believe the best solution for the iOS update and your ad tracking.”Listen to this highly informative episode and learn why this is one of the best ad tracking software options out there, and how it works. Listen as Scot explains and tells the story of his journey, from building databases on his Commodore64, to helping create the first Dominos Pizza online order, to creating this highly effective data tracking and marketing management powerhouse.Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.Notes and more here: https://www.spotlightsocialadvertising.com/14More about Wicked Reports here: https://www.wickedreports.com/Scott’s story here: https://www.wickedreports.com/our-storyGet the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/14-multi-channel-attribution-for-ecommerce-marketers-with-scott-degrosseilliers-of-wicked-reports

How to Build an Elite Team of 50+ Ecommerce Marketers In this episode of The Ecom Show, Daniel reconnects with Bostjan Belingar, a fellow agency owner and master of email marketing! Not only is Bostjan a great mind to pick when it comes to retention marketing and growing a successful agency… Daniel and Bostjan are good friends and former flatmates at the Hustle House since meeting at a Klaviyo Conference in Boston a few years back, and now they are “friendly competitors.” If you'd like to learn from the respective founders of Budai Media and Hustler Marketing about how to grow a successful marketing agency of your own, listen in and hear these successful business minds speak about: ✔️ Knowing when to build a team✔️ Where to find the right people✔️ Creating an efficient hiring system✔️ Building a healthy work culture and limiting employee turnover✔️ Questions to ask yourself when you own your own company Is it for You? Both Bostjan and Daniel hardly expected to start their own agencies back when they both got their start as copywriters. They wrote and learned from mentors before feeling the need to take on additional team members to lighten the workload. Before Bostjan knew it, he had 10-15 people working for him and over 60 people currently employed at Hustler Marketing. At a certain point, you have to choose between scaling up and building a company or charging more money and becoming a highly paid specialist that works alone. Creating an agency is a lot of work, but it pays off in the long run if you are patient enough to wait. In Search of Talent After initially recruiting his first hires through Facebook and Instagram, Bostjan moved on to Upwork, where he found limited success. The quality of people on there was all over the place. Linkedin Hiring became his new best friend, and now his appointed “Head of Culture” uses it for every hire they make. Linkedin Hiring is relatively cheap, and it lets you filter by country, experience, and more when looking for the perfect candidate. It doesn't hurt to have a handy hiring/HR consultant to help guide you through interviews and the hiring process! What's Your Hiring Process? Bostjan wisely says that “the quality of your work and employees is directly proportional to the quality of your hiring process.” You should leave emotion out of it, and don't show up to an interview without any questions for your potential hire thought out already. You should implement a funnel system and enter candidates into an excel spreadsheet. Ask them questions before you ever speak to them, make them take a competency test, and meet with the 5-10 best candidates that make it that far. Keep Your Team Happy It isn't enough to hire the right people… You want to keep the right people working with you too! Talk to your employees, give them great feedback, see what your team thinks of each other with 360 feedback sessions, and develop a way to keep track of team morale and satisfaction if you can. You should also find a way to track data like hires, resignations, employee turnover, and any other stat you can think of to make your company more efficient. Bostjan even employs a therapist to run workshops and help his team cope better during the week, which is quite revolutionary in this day and age. What is Important to You? The most important thing you can do as a business owner is to keep your goals and your dreams in sight at all times. Would you rather make a modest sum of money each month while working 25 hours a week, or make much more but have no free time and no weekends off? Bostjan is happy to offer equity to his employees as long as he stays the majority owner. He prioritizes growth over money in his pockets because he is playing the long game. It isn't all about revenue after all! It's also essential to keep that winning mindset to stay motivated long-term with your business! Most businesses fail, so take pride in what you are doing, work with the right people, and enjoy what you do. If you can't enjoy what you do, find something you like to do better! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook Follow Bostjan Belingar: Bostjan's website Bostjan's LinkedIn

Links Mentioned: https://ramlijohn.com/www.jilt.comhttps://productled.com/www.fresheducation.co 4:29 -  The Email Strategies that sophisticated brands use.7:59 -  Offers that effectively drive discounts12:12 -  how product led growth ties in with ecommerce marketing19:11 -  Ramli's Growth Marketing framework for his new educational product24:10 -  Ramli shares his Welcome Series email onboarding

When I heard that eCommerce Sales were up by 30% in the last six weeks compared to the previous six weeks, I couldn't help but want to know how and why this has happened.  Given that we are in the middle of a pandemic and hardly any country is back to normal, how has the ecommerce industry thrived amid the closure of bricks and mortar retail and Amazon not operating at full capacity? Well, according to Klaviyo's insights, e-tailers' seem to have seized the opportunity to serve a continuously surging customer-demand for specific products that align with consumers' hierarchy of needs.  My interview with Jake Cohen, Head Of Product Marketing at Klaviyo is a must-listen if you would like to understand better categories in ecommerce currently thriving (there are some surprises) as well understand how to make the best use of this unique opportunity.  Jake explains that Klaviyo have a customer-base of 100,000 e-commerce stores,  30,000 of which are paying customers. They selected 19,000 stores from their cohort of paying customers that were in business all through 2019 as well as 2020 and have been able to deliver their highly detailed 'Coronavirus Ecommerce Insights'.  Klaviyo have also been running a daily ecommerce brand and customer survey to get a sentiment and pulse.   ----------- 
Daily Pulse - Klaviyo 
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 Calling all eCommerce Marketers and Founders, Klaviyo have put together this daily survey to assess the impact of COVID-19 on the industry. Please fill it out here, it will take only 2-minutes. Results will be emailed to you daily So go ahead and support it by completing the form: 2xecommerce.com/covid ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind.
The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

On today’s episode, Kunle interviews the founder of a direct-to-consumer brand creating an entirely new sports game called Crossnet that is rapidly growing at a 4X Year-on-Year rate despite the current slowdown in retail. You don’t want to miss this one - do stay tuned! Crossnet is volleyball reimagined - so instead of the typical two-sided court setup of volleyball, Crossnet is a four-square volleyball game that can be set up on sand, grass, or indoors. Their growth rates are impressive: 2017 set up and prototyping 2018 - $75k 2019 - $2.5m 2020 - $8-10m (estimated)   ----------- 
Daily Pulse - Klaviyo 
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 Calling all eCommerce Marketers and Founders, Klaviyo have put together this daily survey to assess the impact of COVID-19 on the industry. Please fill it out here, it will take only 2-minutes. Results will be emailed to you daily So go ahead and support it by completing the form: 2xecommerce.com/covid ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind.
The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’  

On today’s episode, Kunle interviews Brian Miller, the Founder of Easy China Warehouse, an Ecommerce 3PL Logistics company based in Shenzhen China. They discuss how his company survived the Cornonavirus lockdown and offer insights on what you can learn from the Chinese experience. Here is an outline of a few topics that we discussed, What happened in China when the outbreak began and how China handled the virus How the virus affected local and global supply chain Trends in the shipping/logistics market and what can be said about demand from those trends ----------- 
Daily Pulse - Klaviyo 
-----------
 Calling all eCommerce Marketers and Founders, Klaviyo have put together this daily survey to assess the impact of COVID-19 on the industry. Please fill it out here, it will take only 2-minutes. Results will be emailed to you daily So go ahead and support it by completing the form: 2xecommerce.com/covid ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind.
The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’      

Actions to take in your eCommerce business right now in the wake of COVID-19   1. Stay safe - life is more important than anything else 2. Assess your supply chain and delivery partners
 3. Governments will want eCommerce to function
 4. Write to your customers immediately
 5. Organise remote working
 6. Communicate with your 3PL partners
 7. Ensure your Warehouse staff are safe
 8. Reach out to all service providers, see if you can secure any payment holidays
 9. It is not business as usual and so be empathetic in all of your communications, social media, email, etc
 10. Stay abreast on grants, loans and support from the government
 11. Facebook business grants
 Coronavirus crisis has afforded brands a rare opportunity to show their human side—but in giving out freebies, they risk looking opportunistic.    ----------- 
Daily Pulse - Klaviyo 
-----------
 Calling all eCommerce Marketers and Founders, Klaviyo have put together this daily survey to assess the impact of COVID-19 on the industry. Please fill it out here, it will take only 2-minutes. Results will be emailed to you daily So go ahead and support it by completing the form: 2xecommerce.com/covid ----------- SPONSORS: This episode is brought to you by: Klaviyo  This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments. Find out more on klaviyo.com/2x.   Rewind This episode is brought to you by Rewind.
The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.
Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!   For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

ECommerce Marketers and Small Business Owners, this one is for you. Facebook Ads is a super-robust platform with the ability to do a lot of custom audience targeting to people who fit the exact audience profile likely to be interested in your product, as well as buy your product. And if you have a product or a suite of products that lends itself to repeat purchases, the Facebook Purchase Objective Ad is perfect for you. This video teaches you how to run a Facebook Ad to the most likely people to buy from you - those who have already bought from you in the past. Here's how to follow along if you'd rather read instructions: Step 1: Log into business.facebook.com Step 2: Select your Ad Account Step 3: Click the green button with the plus mark that says "CREATE." Step 4: Select "Conversions" from the ad objective column. Step 5: Select "Purchase" from the Objective at the top of the ad. This will run your Facebook Ad to people that have already purchased items from you. Keep in mind you can also customize your Facebook Tracking Pixel to run ads to people who have purchased a specific product. Like socks that go with shoes, or jeans that go with a t-shirt, or a skin care product that goes with a supplement. Or, a refill of a supplement that you know they'll need more of after a certain time period. :) --- Support this podcast: https://anchor.fm/paulhickey/support

Everybody who decides to open a home-based ECommerce business is going to come across a huge variety of scams. It's unavoidable; there are literally thousands of people out there who will lie to you and try to cheat you out of tens of thousands of dollars. Learn what happens, how to avoid it, and what the true cost is. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site.   EPISODE TRANSCRIPT Everybody who decides to open a home-based ECommerce business is going to come across a huge variety of scams. It's unavoidable; there are literally thousands of people out there who will lie to you and try to cheat you out of tens of thousands of dollars. They know they're lying. They know they're cheating. They know they could be prosecuted and sued for what they do. But the money is so good (for THEM) that they just can't resist. You're listening to this podcast, which means you either have an interest in STARTING an EBiz, or you already HAVE an EBiz. If you're just starting out and you haven't spent any money yet, you're one of the VERY LUCKY FEW who just might make this happen without getting screwed to a wall financially. If you HAVE an existing EBiz, there's a 97% chance it isn't making you any real money, and an unbelieveable 90+% chance that you've been CHEATED out of at least $15,000 dollars. Possibly as much as $35,000 to $40,000 dollars. I've been running my EBiz Insider Workshops online for nine years now. I've done nearly 800 seven hour Workshops with people just like you. More than 90% of the people who attend those Workshops have been cheated out of tens of thousands of dollars by some group of EBiz scammers. Yes, I said GROUP. EBiz scammers run in packs, like rabid wolves. They hunt TOGETHER to take you down for every last dime they can, and leave you lying in a ditch when they're done. Does that sound alarmist? Does it sound like a conspiracy theory? If you're one of the VERY FEW who hasn't been nailed by this stuff YET, it may sound like that. But to the more than 90% of those who listen to this podcast who HAVE spent money with these dirtbags, you KNOW, don't you. It couldn't BE more real. And it couldn't be more disgusting and discouraging. The minute you sign up for a Free Trial Website, an EBiz App or a Tool, join a Free Webinar, sign up for a mailing list, go to a hotel seminar, take adive from a public "Experts" Forum, etc., etc., these people HAVE YOU HOOKED. More importantly, they have your email address and possibly even your phone number, if you gave it to them. If you didn't, they'll try to look it up online through various phone book and location services. How do they HOOK you? THEY MAKE PROMISES THEY CAN'T KEEP. Please understand this: NOBODY can PROMISE you success. NOBODY can GUARANTEE that you'll make money. Not in any kind of business, not EVER. But these people will do that all day long. They'll show you websites that they claim make millions of dollars. Those sites are fakes that they own. They'll show you bank statements that have thousands of dollars in deposits coming in every day. That's nothing but Photoshop and a printer. They'll give you testimonials from people who claim to make tons of money from their "systems". Those people work for them. They're not real EBiz owners. They will absolutely GUARANTEE your success. Then they'll HELP you (yes, actually get online with you and HELP you) apply up for forty of fifty thousand dollars' worth of credit cards that you then MAX OUT with THEM, and they'll tell you it's okay because they PROMISE you'll make all that money back within a few months and pay off those cards. But it won't happen. They'll tell you it's okay to take a SEVENTY THOUSAND DOLLAR MORTGAGE out on your HOUSE and spend it with them, because you'll make the money back in a few months. But it won't happen. I'm not just speaking in general terms here. Everything I've just said has ACTUALLY HAPPENED to people I've personally worked with in my Workshops, talked to over the phone or have met in person. ALL of it, with those actual numbers. Keep these following things in mind. Write them down. Stick them up with a fridge magnet. Ready? ANYBODY who tells you that Amazon, eBay, Affiliate Marketing, Template-based Websites, SEO Apps and Tools, Private Labeling, Importing from China, using AliExpress or Oberlo, outsourcing your marketing and graphics, OR that you'll make good money QUICKLY online in ANY way is absolutely flat-out lying to you. I WILL guarantee THAT. So like I said, better than 90% of the people reading this post have already been burned this way. If it's happened to YOU, I give you a TREMENDOUS amount of credit for even being here at all. Most people just curl up into a ball and sob for six weeks once they realize what happened, and then spend the next ten years trying to dig themselves out of all that debt working three jobs and selling half their posessions. If it has NOT happened to you yet, BE VERY AWARE that when you step into home-based ECommerce, you're stepping into a live minefield IN THE DARK wearing size 58 boots and pushing a thirty-foot-wide lawn roller right in front of you. If that sounds really scary, GOOD. It's meant to. The point of this discussion, though, is to talk about those who HAVE been scammed like that, and the effect that such a horrible experience has on you. It robs you of something far worse than money. Yes, even money in those huge amounts isn't as bad as the true cost of being a victim of these disgusting, worthless people. So does it rob you of that's even WORSE? Your self-confidence. Your self-esteem. Your trust in yourself and in your own decision-making ability. That's worse, because it goes much further than just the money. It affects your ENTIRE LIFE. Your personal relationships. Your family members. Your living situation. Your ability to support yourself and your family. Your ENTIRE FUTURE is forever changed by something like that. Most people who have been hit hard by these sickening scammers end up feeling deeply personally violated, and many end up suffering from years of depression and other psychological damage. The countless number of people I've had conversations with over the years who HAVE been victimized in this way tell me that they feel foolish, even stupid for allowing this to happen to them. If you're one of those people, you CAN'T put that on YOURSELF. You were LIED to. You were CHEATED. You were VICTIMIZED, plain and simple. The people who do this to you are very, very good at what they do. They know the psychology, they know the buzzwords, they play on your emotions and your desire to better your life, and they LIE. It's not the fault of the victim. It's the fault of the victimizer. I personally am a big believer in Karma. What goes around comes around. Karma can be a screaming banshee on a rocket sled when it needs to be, and I actually ALMOST pity those victimizers when it catches up to them. And it WILL. And I said I ALMOST pity them. Okay, if you can't tell by now, I get really fired up about this whole thing. It pisses me off. It disgusts me. It makes me wish I could sit those scammers down one at a time in a room with all the people they've hurt, and make them look those people in the eyes and REALLY SEE the monetary and phsychological ruin they create every single day. There are two reasons I feel that way. One is that I'm human just like everybody else. I've actually listened to those victims tell those stories, literally thousands of them, over the nearly 20 years that I've been trying to help people understand this business in different ways. It's taken it's toll on me, too. I've listened to people on the other end of the phone who are literally sobbing about all the money they've lost, about how horrible they feel, about how they don't know what they're going to do when their spouse or family finds out. That's no exaggeration, it's absolutely true. And it's heart-breaking to hear over and over and over again from so many people for so many years. The other reason is because this is MY CHOSEN INDUSTRY. I was here 25 years ago at the very beginning. I actually HAVE made millions in this business, because I don't just TALK about it, I DO all the things I talk about. And seeing these inexperienced talking-head slimebuckets who call themselves "ECommerce Marketers" but have never actually WORKED in this industry *EVER*, do so many bad things to so many good people is incredibly frustrating. It also ends up making me look guilty by association. It's harder for me to actually tell people the truth and help them because they've already been burned so badly and simply have no trust left to give. I've been called names and accused of lies I've never told just because I'm IN the industry, by people who don't know me at all and have never read or listed to anything I do! And you know what? I don't blame them. I don't get angry with those people. I understand how they feel, because I've talked to so many of them. Anyway, I'll end this rant with a really serious warning. BE VERY CAREFUL out there. I've told you what to look out for. It's no joke. If you've been victimized, it was NOT your fault. If you haven't, they're coming for you. Don't let them get you. If you'd like to hear the TRUTH about this business for once, check out my FREE EBiz Insider Video Series at ChrisMalta.com.  Thanks for listening, and I'll catch you later!

Joel House is one of Australia's leading eCommerce Marketers, helping dozens of businesses grow their sales and traffic month after month. You can find him over at onlinevisions.com.au. Today on Digital Marketing Radio we discuss the following: eCommerce marketing strategies What are the best traffic sources for an eCommerce business? What is the quickest way to double sales in eCommerce? And what are the 3 elements every eCommerce site should have? How should eCommerce business owners structure their sites for SEO? Is social media important for eCommerce? The shifts in buyer behaviour over the past couple of years What are the best sources of new traffic for an eCommerce business? Is PPC or SEO traffic best for eCommerce? What is the biggest issue when it comes to SEO for eCommerce sites? What's best - having just the one domain for a large site or having a single domain for each category of product? What mistakes do you see businesses making with retargeting? What is a branding based retargeting campaign vs. a product based retargeting campaign? What is the best length for a retargeting campaign? When do you need to change the ad copy for a retargeting campaign? Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Infusionsoft [Marketing automation software] ahrefs [SEO performance software] Visual Web Optimizer [Split testing software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Video editing software My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you're not started, get started. Be persistent and build a plan. Don't expect to make a million dollars in your first year - but the most important things is to get started, and to keep growing.

Jamie and Brian discuss Google Product Extensions for Ecommerce Marketers. Discover how to bring more qualified traffic to your site, reduce click costs and make your AdWords ads really stand out from your competitors with Google Product Extensions.