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In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastKey TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SEO Secrets for 2026: A Deep Dive into Schema Markup, Structure, and Indexing with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Happy New Year! This episode provides a focused, actionable roadmap for business and website owners aiming to dominate search rankings in 2026. It moves beyond basic SEO to reveal three foundational, yet often overlooked, strategies: two internal and one external.Favour synthesizes the strategy into a winning formula: Schema + Structure + Speed. A website that excels in these three areas becomes a "triple threat"—it's understood by algorithms, technically sound, and delivers a superior user experience, making it the preferred result in search.Call to Action: For professional SEO help, you can book a call at playinc.online, listen to the podcast at wedontplaypodcast.com, or contact the me via email (info@playinc.online). More resource links available below.Core Framework for 2026 SEO Success:Internal Secret #1: Master Schema MarkupWhat it is: Explicit code (microdata) that tells search engines and AI exactly what your content means (e.g., Article, FAQ, Product).Why it matters: It "future-proofs" your content by turning pages into structured assets that AI-driven search tools can understand and feature correctly. It's the essential language for communicating with modern algorithms.Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear, hierarchical blueprint for your website using heading tags (H1, H2, H3, etc.) in the correct, sequential order.Why it matters: It serves both crawlers and users. It guides algorithms through your content while creating an intuitive, trustworthy experience for visitors. A confused structure repels both.External Secret: Leverage Automatic IndexingWhat it is: A technical method using an API to submit thousands of pages per day to Google, bypassing the strict 10-URL daily limit of manual submission in Search Console.Why it matters: For content-rich sites, it ensures your work is efficiently seen and indexed by Google, preventing valuable content from being overlooked.Episode Timestamps[03:30] Internal Secret #1: Master Schema MarkupWhat it is: Explicit code that tells search engines and AI what your content means.Why it matters: It future-proofs content, turning pages into structured assets that modern algorithms and AI search tools can correctly understand and feature.[13:00] Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear hierarchy using heading tags (H1, H2, H3) in correct order.Why it matters: It guides search engine crawlers and creates an intuitive, trustworthy experience for human users. Poor structure confuses both.[22:00] External Secret: Leverage Automatic IndexingWhat it is: Using an API to submit thousands of pages/day to Google, bypassing manual limits.Why it matters: Ensures large volumes of content are efficiently seen and indexed. A case study showed 27% of a 17M-page portfolio indexed in two weeks.[29:30] Key Conclusion: The "Triple Threat" FormulaThe winning formula is Schema + Structure + Speed. This combination ensures a site is understood by algorithms, technically sound, and delivers a superior user experience.[31:00] Call to Action: For help, book a call at playinc.online, listen to the podcast, or contact the host via email/LinkedIn.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to Season 12 of the We Don't PLAY!™️ Podcast show! Enjoy the latest instrumental for the show as we dive in shortly!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode SummaryBusiness decision-makers constantly face the challenge of choosing between a solo SEO expert and a full-service SEO agency to drive their online growth. In this episode, host Favour Obasi-ike is joined by guests Marc McIntosh, (G.A.) Pimpleton, and Jolanta Kissoon Young to demystify this critical choice.The discussion unpacks the distinct roles of each provider, revealing that an expert acts like a specialist "doctor" for targeted advice, while an agency serves as a holistic "coach" for comprehensive execution. The conversation also ventures into the dark side of the industry, exposing common pitfalls and scams with firsthand accounts of fraudulent practices.Finally, the group provides a concrete, actionable framework for vetting a trustworthy partner, emphasizing the non-negotiable need for proven results and the power of earned trust to ensure your SEO investment translates into real business growth.Read New SEO Article: Is It Worth Hiring an SEO Expert in 2026? [Table Comparison]Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastKey Takeaways for Business LeadersFirst, define your need before you hire. The most critical first step is to align your business stage with the right provider. An SEO expert is ideal for startups or businesses needing strategic advice, specialized audits, or tactical guidance ("seeing where the needle is"). A full-service agency is better suited for mid-to-large companies that require an aggressive, multi-disciplinary growth strategy and hands-on implementation ("moving the needle").Second, "receipts" are non-negotiable. Do not hire a provider based on promises alone. Demand tangible proof of their competence and impact. Ask for detailed case studies, analytics, and data—what G.A. calls "receipts"—that show where past clients in your industry started and where they finished. This data should clearly demonstrate an increase in revenue, reach, and other key business metrics.Third, trust is earned through value. The most reliable and effective SEO partners are often those who don't rely on aggressive advertising. As Marc argues, trust is built over time. Seek out experts and agencies who freely educate their audience through podcasts, blogs, or online communities. This demonstrates genuine expertise, builds a foundation of trust, and proves they are more focused on delivering value than just making a sale.Detailed Episode Breakdown & Timestamps1. Introduction: The Core DilemmaStarting at 00:00, host Favour Obasi-ike opens the discussion by framing the critical decision business owners face: whether to engage a freelance SEO expert or a larger SEO agency. He emphasizes the strategic importance of this choice, noting that it can define a company's digital foundation and shape its future growth trajectory.At 01:15, Favour Obasi-ike provides an initial breakdown of the fundamental differences, describing an expert as a specialist focused on a specific problem, while an agency covers a comprehensive range of needs. He also introduces the idea that, under specific circumstances, the two can work together effectively.At 03:30, two primary scenarios for collaboration are detailed: an expert can augment an agency's team with specialized skills for a particular project, or an expert can be brought in to provide a "third eye" perspective for an established in-house team, offering an outside view to improve internal processes.With the core dilemma established, the discussion moves to the crucial task of matching your specific business needs to the right provider model.2. Differentiating Roles: The Doctor vs. The CoachBeginning at 05:00, the conversation highlights that to make a smart investment, you must first diagnose your own needs. This section provides a clear framework—the "Doctor vs. the Coach"—to help you distinguish between the need for tactical advice versus comprehensive execution and align your specific requirements with the right type of service provider.At 06:45, the conversation compares the two roles using a clear analogy: the expert is like a doctor who diagnoses and prescribes, while the agency is like a coach who manages the team and executes the game plan. The SEO Expert, or "Doctor," acts as a consultant or specialist who provides tactics and strategies, helping you "see where the needle is." They typically cost between $500 to $3,000+ per month on average. The SEO Agency, or "Coach," provides a full team for execution and acts as the "backbone of your brand online," actively "moving the needle" for you with a robust, multidisciplinary approach.At 09:10, Favour Obasi-ike explains the concept of an SEO agency acting as the technical "backbone" for a brand online. An agency is responsible for a wide array of needs, from generating traffic and performing technical fixes to assisting with branding, backlinks, and local SEO.At 11:25, clear advice is given on when to hire each: an expert is ideal for those just starting out who need to learn the ropes and get strategic direction. In contrast, an agency is necessary for mid-to-large businesses or well-funded startups that require an aggressive, multifaceted growth strategy.While understanding the ideal roles is essential, the real risk lies in the industry's dark side. The speakers now pivot to the critical red flags that can save a business from costly mistakes.3. Industry Pitfalls: Scams, Red Flags, and Cautionary TalesAt 15:30, the conversation shifts to address the "bad rep" of the SEO industry, highlighting why business owners must be exceptionally vigilant. This segment underscores the importance of recognizing red flags to avoid wasting money, losing time, and protecting critical company assets like websites and data.At 17:00, G.A. shares his negative experiences with agencies, explaining his preference for direct, one-on-one relationships. He recounts a client's horror story where a previous agency held their website and data hostage, making it nearly impossible to transition to a new provider and regain control of their own intellectual property.At 20:15, Marc McIntosh offers a powerful anecdote about a new client who had been paying a significant sum for "SEO services" but did not even have Google Analytics or Google Search Console connected to their site—a fundamental flaw. He warns against providers selling overpriced, templated services and using fake bot traffic to manipulate reports and create the illusion of progress.At 24:50, G.A. describes a common scam in his industry where companies buy recycled, low-quality leads from "SEO experts" who use impressive-sounding buzzwords like "quantum computing" to sell ineffective, boilerplate services that fail to deliver genuine clients.Recognizing the scams is half the battle; the other half is proactively identifying a trustworthy partner. The conversation now provides a practical vetting framework to do just that.4. Vetting a Partner: How to Find a Trustworthy ProviderStarting at 28:00, and armed with an understanding of the risks, this section delivers a practical toolkit for due diligence. Follow these systematic steps to move beyond a provider's sales pitch and verify their true capabilities, establishing a successful and transparent partnership from the start.At 29:30, the speakers collectively outline actionable steps for vetting any potential SEO provider.First, ask probing questions. Favour Obasi-ike suggests asking specific operational questions to gauge professionalism and process, such as: "What is your tech stack?", "How do you handle sensitive data and passwords?", and "How do you work as a team?".Second, demand "receipts" (proof of work). Synthesizing advice from the panel, this point stresses the need to see hard evidence. Demand what GA calls "receipts"—case studies, analytics, and performance data showing where clients started and finished. Additionally, as H advises, ensure these case studies explain the strategy behind the results, demonstrating their understanding of your industry.Third, check their own fundamentals. Marc provides a simple but effective tip: audit the provider's own website for basic SEO health. If they have fundamental errors like multiple H1 tags (Mark's example) or an outdated copyright date (Jolanta's example), it's a major red flag.Fourth, verify their authority. Look for tangible proof that they are a genuine expert in their field. A credible provider often has a presence on platforms like LinkedIn, hosts a podcast, writes a blog, or runs a community where they actively share knowledge and engage with their industry.Fifth, prioritize referrals and earned trust. Marc makes a compelling argument that the best partners are found through trusted referrals, not advertisements. He advises following potential experts over time. Those who consistently teach and give value freely are building genuine trust, making them a much safer and more reliable choice.A thorough vetting process is the best defense against industry scams and serves as the foundation for a fruitful, long-term relationship.5. Final Thoughts & Resources MentionedAt 45:00, the final segment wraps up the discussion by covering specific tools and platforms that can aid in SEO efforts. This reinforces the core idea that successful SEO is not a one-time fix but an ongoing, dynamic process of learning, implementation, and adaptation.At 46:15, the discussion touches on leveraging specific platforms for greater reach. In response to Jolanta's question, Favour Obasi-ike explains that Pinterest is a powerful visual search engine, not just a social media platform. Because the lifespan of a "pin" is 3.5 months to 5 months (compared to 19-72 hours for an Instagram post), content published there continues to drive traffic and build authority for a brand long after it's posted.At 52:30, the tools and platforms mentioned throughout the episode include: ClickUp, Zoom, Google Search Console, Google Analytics, ChatGPT, LinkedIn, Clubhouse, and Pinterest.At 55:00, Favour Obasi-ike closes the episode with a final call to action, encouraging listeners to connect with him directly via the link in his bio to turn the insights from the conversation into concrete action for their businesses.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this podcast episode, host Favour Obasi-Ike sits down with international conflict management expert Dr. Nashay Lowe to reveal how AI can serve as the ultimate mirror, reflecting our hidden biases and transforming how we communicate.Episode SummaryThis conversation delves into the strategic importance of understanding Artificial Intelligence not merely as a technological advancement, but as a transformative tool for enhancing professional communication, streamlining problem-solving, and fostering profound self-reflection. Dr. Nashay Lowe guides us through the necessary mindset shift required to harness AI's power, moving beyond skepticism to see its potential as an indispensable partner in complex human endeavors.The discussion charts a journey from initial resistance to a nuanced appreciation of AI's role in the modern workplace. Favour Obasi-Ike and Dr. Nashay Lowe dissect the common fear that AI will replace human jobs, reframing the technology as a "power tool" that augments human capability rather than rendering it obsolete.Dr. Nashay Lowe states that the real professional risk isn't being replaced by AI, but by a colleague who masters it. The conversation culminates in a powerful central metaphor: AI as an objective mirror. As Dr. Nashay Lowe states, "Conflict reveals who we are, it doesn't create our divisions it reflects them." In the same way, AI offers a unique ability to reflect our communication patterns and strategic gaps without the inherent lens of a human observer.Ultimately, the episode reveals that AI's effectiveness is entirely dependent on human guidance. Through skillful prompting, critical questioning, and a commitment to ethical use, professionals can leverage AI to see their challenges, and themselves, with unprecedented clarity. This episode provides a compelling roadmap for anyone looking to integrate AI thoughtfully into their work.These are the essential insights you need to navigate this new landscape.Key TakeawaysThis section distills the most critical and actionable insights from the conversation with Dr. Nashay Lowe. These takeaways serve as foundational principles for any professional seeking to adapt to and thrive in an increasingly AI-integrated world, transforming a complex technology into a practical asset for growth and efficiency.AI is an Evolutionary Tool, Not an EnemyResisting AI is akin to resisting the adoption of computers or smartphones—a futile effort against an inevitable technological evolution. The true professional threat is not being replaced by AI itself, but by someone who masters AI as a tool to work more efficiently and effectively. Adaptation is no longer optional; it's a core professional competency.AI Serves as an Objective MirrorThe most powerful application of AI in subjective fields like conflict management is its ability to act as a mirror to our own communication patterns, biases, and choices. By analyzing language and scenarios without a human's inherent emotional or experiential lens, it can reveal subtle tensions, repetitive biases, and strategic blind spots that we might otherwise miss.Human Input Dictates AI OutputThe value of AI is not in the technology alone, but in the user's ability to guide it. Dr. Nashay Lowe emphasizes the necessity of iterative prompting, asking critical questions, and providing specific context to achieve nuanced results. A generic prompt yields a generic answer; a thoughtful, challenging prompt unlocks a deeper level of analysis and creativity.AI Can Augment, But Not Replace, EmpathyWhile AI lacks genuine consciousness or empathy, it serves as an invaluable diagnostic tool. Dr. Nashay Lowe powerfully argues that AI can remind us where empathy is missing in our strategies and communications. It can highlight a failure to consider another perspective or identify language that lacks warmth, prompting the human user to inject the necessary emotional intelligence.The User is the Ultimate Guardian of PrivacyAs AI systems become more deeply integrated with our personal and professional data streams, the user's responsibility grows exponentially. The conversation highlights the valid paranoia around connecting AI to sensitive information. The key takeaway is that the user must proactively manage data connections and maintain confidentiality, for instance, by using anonymized scenarios rather than identifiable information.These core principles provide a framework for leveraging AI not just as a machine, but as a partner in professional development.Detailed Episode Timestamps & NotesThis structured guide provides a detailed breakdown of the episode's key moments and discussions. Use these timestamps to navigate directly to the topics and insights that are most relevant to your professional journey.[00:00:00] Introduction: The Power of Human ConnectionHost Favour Obasi-Ike and Dr. Nashay Lowe reflect on their meeting in Las Vegas, emphasizing how valuable real-world, in-person connections are for creating professional opportunities, including this very podcast episode.[00:02:15] Meet Dr. Nashay Lowe: Proactive Strategy Over Reactive Problem-SolvingDr. Nashay Lowe outlines her background in international conflict management and her current mission. She applies global frameworks to local conflicts in academic and nonprofit sectors, aiming to shift leaders from "putting out fires" to implementing proactive strategies. Her goal is to create long-term, healthy habits rather than relying on ineffective "one-off" workshops.[00:04:30] Navigating AI Skepticism: A Necessary Mindset ShiftDr. Nashay Lowe addresses the common resistance to AI, framing it as a crucial mindset shift. She draws parallels to the initial skepticism surrounding cell phones and computers, arguing that AI is an evolving tool that will inevitably become integrated into every aspect of our lives. Adaptation is key.[00:06:45] The AI & Human Partnership: More Power Tool, Less ReplacementThe conversation reframes AI not as a replacement for humans, but as a tool that enhances efficiency. Dr. Nashay Lowe shares a powerful analogy from her partner, comparing the evolution of work to building a house with a hammer and nail versus a power tool, the goal is the same, but the right tool makes the process faster and more efficient.[00:10:10] AI in Conflict Management: Reflecting Our DivisionsThis segment explores the episode's central thesis. Dr. Nashay Lowe explains, "Conflict reveals who we are, it doesn't create our divisions it reflects them. And so artificial intelligence to me works much of the same way." She argues that AI can serve as an objective mirror in the subjective process of conflict resolution, identifying patterns and biases that a human mediator, operating through their own lens, might overlook.[00:14:00] The Emerging Frontier: AI as a Therapeutic ToolDr. Nashay Lowe notes the surprising trend of people using generative AI like ChatGPT for therapeutic purposes. She shares an anecdote about users having "meltdowns" on TikTok after a software update made the AI seem less "nice," underscoring the complex, human-like relationships people are beginning to form with the technology.[00:17:30] Using AI Responsibly: The Art of the PromptThis section focuses on the principle that AI's output is only as good as its input. Dr. Lowe explains the importance of prompting AI to challenge your assumptions ("Don't confirm what I'm already telling you") rather than simply validating them. Responsible use involves an iterative process of refining the AI's output with specific human feedback.[00:20:45] Privacy vs. Progress: The Security DilemmaDr. Nashay Lowe addresses the valid security and privacy concerns surrounding AI's integration with personal data like emails, calendars, and financial accounts. She contrasts this risk with a practical strategy for maintaining confidentiality in her work: using anonymized scenarios ("Person ABC") to analyze conflicts without exposing personally identifiable information.[00:25:00] Crafting Dialogue: A Masterclass in SpecificityDr. Nashay Lowe provides a masterclass on using AI to develop communication scripts. Her method involves giving the AI a specific persona ("You are a 25-year vet in conflict management") and, crucially, directing it to pull information from credible, specific sources like peer-reviewed journals. She continually refines the output with detailed feedback until it meets the desired tone and substance.[00:30:10] Dr. Lowe's Core Message: A Reminder Where Empathy is MissingDr. Nashay Lowe delivers her powerful final takeaway. She concludes that AI can never replace essential human qualities like presence, listening, or humility. However, its greatest strength is its ability to "hold a mirror to our communication patterns and ask without judgment, 'Is this how you're meant to show up?'"Learn more about this episode's insightful guest in the section below.About Our GuestThis episode features the expert insights of Dr. Nashay Lowe, a strategist dedicated to transforming how leaders approach conflict and organizational health.Dr. Nashay Lowe is a specialist in international conflict management who applies global frameworks to solve local challenges. She works primarily with academic and nonprofit leaders to help them shift from reactive problem-solving to building proactive strategies for long-term success. With a focus on creating healthier, sustainable habits within organizations, Dr. Nashay Lowe is currently exploring the cutting edge of her field by integrating Artificial Intelligence as a tool to foster more objective, effective, and positive change.Resources & Ways to ConnectConnect with Dr. Nashay Lowe:Website: https://www.loweinsights.comPodcast: The Resolution RoomInstagram: @loweinsightsLinkedIn: Nashay LoweNext Steps for Booking A SEO Discovery Call | Digital Marketing + Done-for-you SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This Clubhouse marketing session explores the multifaceted world of Restaurant SEO and its application to local businesses. Favour details how establishing a strong digital presence through third-party platforms like Uber Eats and DoorDash creates a "franchise SEO" ecosystem that builds brand authority. The discussion emphasizes off-page strategies, such as connecting Google Business profiles and social media links, to drive traffic and foster community trust. Participants also examine the role of multimedia content, suggesting that podcasts and videos can humanize a brand by showcasing chef interviews or cooking processes. Beyond restaurants, the conversation expands to cover niche industries like private investigation, highlighting how AI-driven search and reputation management are reshaping modern visibility. Ultimately, the sources advocate for a strategic blend of long-term organic growth and immediate paid advertising to maintain a competitive edge.Restaurant SEO: Uber Eats, Grubhub and DoorDash Marketing Tactical Strategies with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Episode Timestamps[00:00:00] Introduction: Defining Restaurant SEOThe discussion begins by establishing that "Restaurant SEO" is not a unique discipline but rather a specialized application of local SEO. This foundational understanding is critical for any business reliant on a physical location for customer visits, from restaurants and local stores to farm markets. At [00:01:15], the host defines Restaurant SEO as local SEO with a "restaurant tag" on it, emphasizing its importance for driving traffic, generating tangible results, and gathering customer feedback—all vital for a local establishment's growth.By [00:03:30], the conversation introduces two key strategies for extending a restaurant's online reach. The first is Franchise SEO, which involves leveraging third-party platforms with active communities, such as DoorDash, GrubHub, OpenTable, and NextDoor. Listing a restaurant on these services creates powerful backlinks to its primary website, enhancing its authority. The second is Off-Page SEO, which refers to activities on other digital platforms, primarily social media sites like Facebook, Instagram, and TikTok. Connecting these profiles back to the main website helps build a robust online presence and authority. These definitions set the stage for the episode's central strategic debate on driving business growth.[00:10:00] The Core Debate: SEO for Trust vs. Ads for ImmediacyThis section frames the episode's central conflict, presenting two competing yet complementary philosophies for driving restaurant growth. The speakers weigh the immediate, traffic-driving power of paid advertising against the long-term, trust-building foundation of a solid SEO strategy.At [00:11:45], John makes a strong case for prioritizing paid advertising, asserting that restaurants "need customers now." He argues that paid strategies, such as a proven Facebook advertising model, are the most effective tools for immediate results and that SEO should be considered a secondary, long-term project. At [00:15:20], another speaker supports John's point on the need for immediacy, using a practical example to illustrate the customer mindset: "if I want chicken wings, I'm not worried about SEO."By [00:18:00], Favour presents the counter-argument, clarifying that SEO's primary role is to build trust and credibility before a sale can occur. He uses the analogy of a "red flag" for anyone promising immediate sales directly from SEO. The group reaches a consensus that a balanced approach is best: ads are essential for short-term traffic, while SEO serves as the indispensable long-term foundation for sustainable growth and brand authority. The conversation then transitions from this high-level strategy debate to a specific, actionable content strategy proposed by the host.[00:25:00] A Creative Content Strategy: The Restaurant PodcastThis segment introduces a novel and powerful idea for restaurants to differentiate themselves and build a deep, trust-based relationship with their community. The speakers frame podcasting as a way for a restaurant to move beyond simple listings and reviews to become a true content creator and community hub.At [00:26:10], the host proposes that a restaurant should start its own podcast, utilizing both audio and video formats to engage potential customers on a deeper level. By [00:27:30], the group brainstorms a range of compelling content ideas, including video recipes, cooking tutorials, and culinary tips; interviews with the restaurant's chefs to discuss their creative process; discussions on the quality and sourcing of ingredients; answering frequently asked questions from customers; exploring the history and cultural significance of the cuisine; collaborating with beverage brands featured on the menu; taste tests and sampling sessions; customer testimonials; and behind-the-scenes looks at special events or cookouts.By [00:30:00], the primary strategic goal of this podcasting strategy is articulated: to build profound trust by allowing customers to discover aspects of the restaurant they would never think to search for, thereby creating a stronger and more resilient brand connection. This discussion on creating unique content naturally leads to the technical necessity of structuring that content correctly on the restaurant's website.[00:33:00] Technical SEO Deep Dive: The Menu is Your WebsiteThis section uncovers a critical and often-overlooked technical SEO mistake that can severely handicap a restaurant's online visibility. The speakers reveal how relying on seemingly convenient third-party systems for menu hosting can prevent a restaurant from capitalizing on valuable search traffic.At [00:34:05], a speaker highlights the significant failure of using platforms like Toast that consolidate an entire menu onto a single landing page. He explains that this approach misses the opportunity to have 25 separate, indexable pages for a 25-item menu. By [00:36:15], the impact of this mistake is clarified: individual menu item pages should be treated like e-commerce products. Each page is capable of generating its own organic traffic and ranking for highly specific searches, such as "best chicken wings in [city]."The solution, discussed at [00:38:40], is to structure the restaurant's website so that each menu item has its own dedicated page. Each page should be optimized with rich descriptions, proper titles, and an easy-to-use ordering system, thereby maximizing the restaurant's "footprints and stamps across the internet." The conversation then shifts from these on-site technical details to the broader, future-facing topic of visibility within emerging AI search engines.[00:42:00] The Future: AI Visibility and Advanced AutomationSetting the stage for a forward-looking discussion, the experts explore how the concept of "being found" is expanding beyond traditional search engines. The focus shifts to include AI-powered Large Language Models (LLMs) and the new opportunities they present for visibility and automation.At [00:43:10], the group discusses the growing importance of "AI Visibility." This involves ensuring a restaurant's information appears when users ask direct questions to AI chatbots like ChatGPT (e.g., "what's the best sushi restaurant near me?"). They also touch on how platforms like Perplexity can be leveraged for rapid ranking within these new search paradigms.By [00:45:00], the concept of using AI agents and automation for SEO tasks is introduced. A speaker provides a powerful example of using a tool like N8N to create an agent that can log into a website daily and automatically optimize product titles. He elevates this concept by explaining the goal is to move beyond simple email reports and "upgrade to the voice agents... and my AI gives me a phone call about the listings that's been optimized," emphasizing a future where an AI proactively works and reports, even waking the owner from sleep with critical updates.At [00:47:25], the speakers identify some of the foundational data sources that LLMs use to answer queries, such as SERP API and DuckDuckGo. This highlights the necessity for businesses to be listed and visible in these core digital infrastructures to appear in AI-generated results. This look into the future of search concludes the main discussion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Happy Birthday to Favour Obasi-ike. He shares a personal message of gratitude while celebrating a birthday. He reflects on the show's prolific output, noting that over 140 out of 600+ episodes were produced in the current year alone. As the show prepares to enter its twelfth season in 2026, listeners are encouraged to explore the extensive archives via a searchable website to find specific marketing and business topics via wedontplaypodcast.comThis brief update serves as a direct connection with the audience to offer appreciation for their consistent loyalty. Finally, the creator concludes the message by looking forward to future content and heading off to a commemorative dinner.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Merry Christmas to you and your beautiful family! This episode features Favour Obasi-ike offering a holiday greeting to his precious listeners. This captures a seasonal well-wish intended to convey warmth and spiritual favor during the winter festivities. By using a traditional festive salutation, Favour aims to establish a positive connection with you, the listener. The message is succinct and celebratory, focusing entirely on a Christian blessing associated with the Christmas season. This simple piece of media serves as a sincere gesture of goodwill and holiday cheer.Thank you for listening to the We Don't PLAY™️ Podcast Show! God bless you!-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Merry Christmas Eve everyone!
In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.
How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
TakeawaysPromoting and branding opportunities can arise from unexpected sources, such as appearing on TV shows or participating in unique marketing campaigns.Marketing and branding require a combination of creativity and data-driven strategies.Taking risks and stepping out of your comfort zone is crucial for promoting your business.Following your passion is important, but it should be balanced with what you are good at and what can lead to success.Reflecting on achievements and setting new goals is essential for continued growth and motivation.Expanding the business can involve bringing in additional brands and utilizing existing resources.Maintaining drive and passion requires urgency of effort and patience for results.Finding happiness and fun in simple things like spending time with loved ones and engaging in hobbies.Fun projects and ventures can provide a break from the daily grind and offer new experiences.Lead generation and brand awareness are both important for business success and should be integrated into marketing strategies.Having urgency of effort and patience for results is a mantra that can guide entrepreneurs throughout their journey.Sound BitesChapters00:00 The Risk and Pain Tolerance of Growing a Business02:53 Starting College Hunks Hauling Junk08:04 The Entrepreneurial Journey and Growth09:23 Risk Tolerance and Pain Tolerance14:33 The Power of Bold Branding20:42 The Story Behind the Name 'College Hunks'23:08 The Experience of Appearing on Shark Tank23:36 The Importance of Promotion and Publicity25:01 Marketing and Branding Strategies27:21 Taking Risks and Creative Promotion28:47 Following Passion vs. Success30:15 Reflecting on Achievements and Setting New Goals32:36 Expanding the Business and Exit Plans33:03 Maintaining Drive and Passion36:20 Finding Happiness and Fun38:10 Fun Projects and Upcoming Ventures40:03 Lead Generation and Brand Awareness43:24 Urgency of Effort and Patience for ResultsTo know more about Nick Friedman, follow him on Instagram @nickfriedman1 or his website https://www.nickfriedman.com/. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Sam and Calen discuss disappointments in business and life as entrepreneurs. They empathize with each other's struggles and reflect on the challenges of everyday life and bet.They also explore personal sacrifices and societal expectations. Despite the disappointment, they leave the conversation with newfound determination, knowing that disappointment is a stepping stone to growth and success.
In today´s episode, Maite Moreno Ugartemendía, Efecto Colibrí´s partner and Wellbeing Leader, interviews Dr. Amit Nagpal, Storytelling & Personal Branding Coach, President at Bloggers Alliance, and Skills Mentor at School For Social Entrepreneurs India."The social entrepreneurship journey is challenging. You may need someone to guide, motivate and support you". In this talk, we learn about the different mentoring styles, and personality types. Also, we explore how all this relates and which mentoring style works best if you are an introvert o an extrovert. If you are a mentor or looking for mentorship opportunities, don't miss this podcast.
Every young and ambitious person in India thinks of starting their own company. But what makes a start-up truly successful? Is it better to start a business in a space that is predicted to boom or in a space that you are passionate about? The eighth episode of Speakeasy with Dheeraj Sinha gives us a glimpse into the intricacies of the start-up world, with Vishal Gondal, the founder and CEO of GOQii.Learn more about the obstacles every young entrepreneur faces from someone who has seen it all. Listen as he addresses every unanswered question that you have about the field. Is there such a thing as a pioneer’s curse? What does crisis mean to an entrepreneur? Join Vishal and Dheeraj as they dig deeper into the future of the gaming and healthcare industries in India. To uncover interesting revelations about the gamification of healthcare, tune in now!Find Vishal Gondal on the Internet:Facebook | Linkedin | Instagram | Twitter Find Dheeraj Sinha on Social Media:Facebook | Twitter | Instagram | LinkedIn Check out our website: (https://speakeasywithdheerajsinha.in/) Follow Speakeasy on Social Media:Facebook | Twitter | Instagram | LinkedIn Find Leo Burnett on Social Media:Facebook | Twitter | Instagram | LinkedIn
“What is the gift you bring, that if it is not expressed, is lost to the world?Remind yourself of the gift you bring, everyday!” ~ Gail Larsen Once in a while we come across teachers that transcend their title and dare to take us beyond the map of what we can imagine! Gail Larsen is an exceptional, fierce and compassionate woman who is one of the most sought out coaches for the world's top speakers, business executives, entrepreneurs, community and social change leaders, healers, and life coaches who want to want to have great impact in the world through the power of effective communication and transformational speaking. Gail is the first woman to be awarded the Tennessee Small Businessman of the Year Award from the US Small Business Administration, the founder of Real Speaking® and the award-winning author of “Transformational Speaking: If You Want To Change The World, Tell A Better Story.” In this episode you’ll hear about:Authentic Presence.It's not about a “comfort zone,” it's about your “home zone.” How do you get home within yourself with a sense of how you are showing up in the moment, what you're discovering and what you'd like to reveal? When you are in your authentic presence you can invite that from others. Your Medicine.An inner knowing when you fully embody the message that you're here to bring to the world.The practice of embodiment is a lot longer than learning something in your head. You don't achieve mastery in anything by learning something in your head that you don’t embody. Alignment. Self-knowledge of where you fit and where your joy and service are. You can show up in joy when it's the right match. Without alignment, you're just heading off on a path that isn't your highest expression. “How is the world speaking to you? Don’t ignore it because it's not Verbal.” Plus:What if? Change your question.• Find your question and see how your life unfolds. If you don't like how your life is unfolding, notice the question you’re answering to and change your question.• Instead of focusing on the past or what no longer works - What if? Put your imagination to work around the world you want and watch what happens. And:What is the overarching story that holds it all?Recognize we have this tender, shared humanity, no matter what position you hold.“We see the world in a way no one else does. What is the story your life has prepared you to foretell?” Until next time! Be curious, be inspired, simplify the way… Gail Larsenwww.realspeaking.comwww.linkedin.com/in/gaillarsen
durée : 00:01:51 - Job Dating France Bleu Cotentin
Imagine that something as simple as following your curiosity can lead to extraordinary connection and conversation at any moment.Our guest for this episode is Runa Bouius, an author, executive coach, and consultant to visionary leaders, entrepreneurs, and people of influence. As a former CEO and serial entrepreneur from Iceland and the founder of the True Power Institute, she has been a featured speaker at The International Conference on Business and Consciousness, the Women’s International Networking (WIN) Conference and at the Conscious Capitalism Institute. Join us on this extraordinary journey where Runa shares how she has been guided throughout her life by her passion and her willingness to work with a sense of duty, service and responsibility. “What the world needs is for everyone to realize how unique every single one of us is and step into who we are in our own uniqueness.” ~Runa Bouius In this episode you’ll hear about: • Mastery as a practice: Having the intention of reaching mastery keeps you on your toes and in the curiosity and willingness to try new things and to expand your horizons.• Curiosity as a practice: The simple moments of curiosity can help lead you; curiosity as a ritual can have great spiritual meaning Plus: • Practicing Presence: Being present to the here and now, whatever it is in this moment:o Ground o Connect to the earth o Enjoy beautyo Speak to natureAnd:Why am I here? What is it I need to learn from? Rouna says, “Beauty is in the eye of the beholder. There's beauty in everything. It's talking little baby steps where everything that comes your way is an opportunity to learn and grow and evolve.” “I am an optimist at heart and my focus is on co-creating a new story. We are co-creating a new culture. We are coming into a new world. And I just feel really blessed to be a part of that.” ~Runa Bouius Until next time! Be curious, be inspired, simplify the way… Runa Bouiuswww.truepowerinstitute.comwww.linkedin.com/in/runabouius
durée : 00:07:52 - Le Rendez-vous des Entrepreneurs - Frédéric Maigrot. Photographe.
It's time to answer one of the most common questions that Kent receives from people who are considering a business or entrepreneurial venture. He hears it all the time, people saying “I don't have any money! What do I do in that situation?” What you have to realize is that the question itself demonstrates the reason the person doesn't have any money. How? In this episode, Kent will explain why a lack of money is never the real problem, show you what the real problem is, and help you rethink the issue so that you can begin doing the things that will lead to the fulfillment and life of your dreams you are hoping for. Outline of this great episode: The lack of money issue (excuse) Every entrepreneur has faced this issue at one time or another - get used to it The right way to think about it: It’s not a lack of money - it’s a lack of resourcefulness Learn how to become resourceful to fulfill what you really want Don’t focus on the obstacle, focus on the opportunity
You have heard it, and so have I. You are the sum total of the people you hang around the most. At the Find and Flip Summit 2018 we just experienced how true that is. Not only were there people in attendance from all around the country who are interested in learning how to level up their real estate investing businesses, there were also expert speakers and panel members who have been doing great things in their own businesses for years. They shared great strategies and tips that are working for them right now. And every one of them was approachable and easy to talk. Participants were able to rub shoulders with high level people who's energy and drive made them better. On this episode, Kent highlights what happened at the Find and Flip Summit. Outline of this great episode: The Find and Flip Summit 2018 was an incredible event Clearing up the idea of reverse wholesaling Leadflow today is possible. Many speakers demonstrated their systems Working together with your spouse so both of you are successful What is wholetailing and how does it work? Rehabbing expertise Building spec houses for the ultra rich to fund houses for the ultra poor Panel sessions were one of the event highlights Tax strategies for real estate Getting out of your own way to take action immediately
You want to be a success… but if you don’t know and apply these 15 keys to success you’ll miss it without a doubt. That’s what Kent has learned in his 30 years in business, and he discovered each of them the hard way. In this episode, he generously shares the 15 keys to success he’s learned so that you have the opportunity to succeed much sooner than he did. That’s not an exaggeration… if you learn and apply these principles, success will come to you sooner rather than later. This episode is not a one-time listen. You’ll want to save this audio and listen to it over and over - because it’s true. If you miss these 15 keys to success you will miss everything. Outline of this great episode: How Kent learned the 15 keys to success he shares on this episode Key #1: Action is required. Don’t be an over-educated fool Key #2: You have learn how to recognize opportunity among the distractions Key #3: Give yourself permission to fail… as often as you can Key #4: Embrace the struggle. Get comfortable being uncomfortable Key #5: Picture your success before it happens Key #6: Fear regret more than you fear failure Key #7: Do whatever it takes Key #8: Be willing to outwork everyone Key #9: Find and focus on your passion and outsource everything else Key #10: Systems, systems, systems remove you from the minutia Key #11: Get passionate about and master marketing, it’s the lifeblood of your business Key #12: Mentors and masterminds maximize your ability to succeed Key #13: Surround yourself with success and successful people Key #14: Stop listening to broke, unsuccessful people Key #15: Burn the boats: Never look back because the only option is to move ahead
If you are looking for a real estate seminar to attend in 2018 you are about to hear the best reasons you should attend the Find and Flip Summit 2018. This episode highlights four of the speakers who will be presenting at the event: Justin Colby, Chris Clothier, Garrett Gunderson, and the one and only Grant Cardone. These guys have a massive amount of experience between them and are coming to the event to help you take the kind of action that will change your life. This is no fluffy event. You will leave with motivation, inspiration, and best of all, a practical plan for how to move forward and maximize on the opportunities currently available in the real estate markets around the country. Listen to this episode to hear what each of these amazing speakers is going to bring to the event. Outline of this great episode Justin Colby - Real Estate Investor and 2018 Speaker Wholetailing: The cousin of wholesaling and rehabbing Making 2X to 5X your normal wholesale fee, with less risk How to reevaluate possible deals from the past to make them work Chris Clothier - RE Investor, Coach, Speaker at this year’s summit Learning from life’s challenges, attacking big goals, hiring the right coach Why Chris’ message is important right now in 2018 Why playing small doesn’t get you where you want to go How coming to the event will cut the learning curve and compress your time table Garrett Gunderson - Investor, expert in the industry, and action-taker How to structure taxes and loans - succinct frameworks to apply immediately Maximizing the opportunity available now Avoid overpaying taxes by 20 to 35% Grant Cardone - Perhaps the biggest name in real estate investing Why making $150K per year is a problem for you Learning how to get rid of the right things to increase everything else How to get the right people around you to make everything work The reason the drive for success comes from the wins
You have likely not heard the phrase “evolved enterprise.” That's because it is a concept that Kent's guest, Yanik Silver has created. It's how he describes businesses that operate according to a greater sense of principle than simply profit and loss. He believes that entrepreneurs can be one of the greatest forces for good in the world and that those who get in touch with a deeper purpose that truly impacts the global causes and needs that exist in the world, will be able to change things for the better at a rapid pace. This conversation introduces the idea of being the owner of an evolved enterprise and highlights some of the ways you can pivot what you're currently doing to make a greater impact in the world. Outline of this great episode: Kent’s introduction to Yanik Silver and why he’s on the show The “Mavericks” idea Yanik created and its powerful new vision and impact How important is it for entrepreneurs dial-in their “why?” What it takes to pivot from a lesser motivation to a greater one The mental trap of believing that business is about dollars and cents Helping kids learn about entrepreneurism and its impact on the world Yanik’s last piece of advice: It’s never as good as it seems and never as bad as it seems
We are all intrigued by the idea of getting Insider Secrets from people who are ultra-successful. This podcast episode is exactly that. You will get to hear two great friends, Kent Clothier and Pat Precourt as they discuss the things they notice that are different between people who succeed at a very high level and those who never get started. Most of it relates to mindset and the way you choose to show up in the world. But there are small nuances the guys highlight that make this short episode more than worth the listen, so don't miss out! Outline of this great episode Kent’s introduction to Pat Precourt, his good friend and fellow coach The thing going on between your ears is what’s holding you back Celebrating failures and how it increases learning and growth If you want a different result you need to change the decisions you make
It’s pretty common on The Time Is Now for Kent to highlight real estate investors who focus on wholesaling or fix and flips. But Eddie Speed has a different approach - he has spent the last 38 years buying and selling cash flow notes. Kent felt it was high time he brought this unique approach to real estate investing to you. On this episode you’ll find out what cash flow note investing is, how it works, why Eddie is convinced it’s one of the best models, and how wealth building takes on a new meaning through cash flow notes. Outline of this great episode: How Kent and Eddie came to know each other How the cash flow notes side of real estate works Dive into the details of what Eddie does with cash flow notes The upcoming Note Expo event The sexiest thing about cash flow notes
Garrett Gunderson is one of those people who started as an entrepreneur early in life (age 15) but has learned a lot of hard lessons along the way. His road to being a business success includes getting conned, scrambling to make ends meet, and finally learning how to become efficient in business and make his money by being an investor instead of being an investment advisor. Garrett’s story is one that illustrates the value of admitting your mistakes, learning from them, and making sure you keep moving. You’ll enjoy this conversation, so be sure you listen. Outline of this great episode: Kent’s introduction to his friend, Garret Gundersen - and why it’s good to be him How doing standup comedy is helping Garret become a better speaker Garret’s background in business as a young entrepreneur (starting at 15 years old) How Garret learned his hard lessons and leveraged them into success. One big lesson Garret would share with his 20 year old self if he could The best advice Garret remembers receiving
Anyone who embarks on an entrepreneurial journey is going to experience failure. You can’t get around it and honestly, you don’t want to. Failure has a way of teaching you lessons you won’t learn any other way - and they are lessons that will set you up for success in the future. Kent’s guest on this episode is Rob Nunnery, a guy who has made it his mission in life to help people learn how to use failure to reach their goals. In this conversation, Rob shares how he struggled through multiple failed businesses and became successful in affiliate marketing, then left it all to do something extraordinary. This is a story you don’t want to miss. Outline of this great episode: Rob Nunnery, a new connection of Kent’s who has a story to tell about failure. How Rob started out (9 failed businesses) and finally got on the path toward success. The things that drive Rob today: his passionate causes. People will reward you when you bring value to their live in a meaningful way. It’s not typical for people to know that steps lead to outcomes. Why Rob doesn’t believe that anyone can become an entrepreneur. The huge difference between building a business and building a job. Information that Rob is seeking out at this point in his life. When you’re not chasing money you are able to maintain your values. There’s an ocean of mediocrity out there and you have to rise to the top.
There are many testimonies out there in the real estate investing world - testimonies of people who have created the life they want through the work they do in real estate. Brian Ellwood is one of those guys, and he is very articulate in describing how and why he’s done it. In this episode, Kent and Brian discuss the ways Brian built his business, what he’s done to automate and optimize it, why he hired key team members to free up his own time, and why the freedom real estate can provide is essential if you’re going to “own” your business. Outline of this great episode: Kent’s history with Brian Ellwood and why he’s having him on the show. Brian’s story: from bagging groceries to an amazing real estate business. Why automating your real estate business is important. The direction Brian’s business is going now and where it’s come from most recently. Big lessons learned from dissolving a business partnership. Brian’s new educational program: Freedom University Why Brian focused on hiring an acquisitions manager. The reasons Brian and Kent hire people to do routine things they could do themselves.
David Phelps began investing in real estate in 1980 while attending Baylor College of Dentistry in Dallas. His first joint venture partner was his father, who invested with David in the first rental property David managed. David is a firm believer that time is our most important asset. He counsels: “You can’t buy your life back at some future retirement age – there’s no such thing. It’s an illusion that unfortunately escapes too many hard-working people.” Today, David enjoys the freedom that he created in his own life. He coaches and consults with professional-practice and other business owners to show them how to create freedom, security and peace of mind through the development of true entrepreneurial practices and lifetime passive-income streams found in done-for-you real estate investments. He has participated in more than 1,000 real estate transactions and has involved direct bank financing only five times – the remaining 99% of the transactions were done strictly with private financing, which, he reminds us, is all about financial friends and relationships. “Your life is your life; your business is not your life,” he says. “Learn to live life on your own terms and accept nothing less.” David’s life can be celebrated as proof that adversity can open doors to opportunity. Until we are uncomfortable enough in our present situation, he says, change is not likely to happen.
There are many reasons that the average investor does not consider real estate rental properties as a legitimate way to build wealth. But one of the main reasons is ignorance. People simply don't understand the power of attaining assets through leveraging their cash and creating cash flowing properties as a result. On this episode of the podcast, Kent walks you through some of the main things you need to be aware of if you are at all interested in building a rental portfolio of properties. Don't miss this one. It could be the start of your wealth-building success. In this great episode: Please keep the feedback coming - and live events we have coming up. Managing 4500 investment properties for people across the United States. An example of why buying cash-flowing real estate is an incredible opportunity when done right. The mistakes people make when buying property for rental purposes. If you’re going to be an investor in real estate, you have to look at it AS an investment. You must be able to find all the right partners if you invest long distance. The power of compound interest and paying down mortgages fast.
It’s an incredible benefit to any business to have a group of people who follow what you have to say over a long period of time. It may not seem that way because that doesn’t necessarily translate into some kind of benefit or profit to you. Or does it? This is a long game, a long process that definitely pays off over time. On this episode, Kent talks about what it takes to build a following, why it’s important, and the practical steps you have to follow in order to make it happen in a way that helps people and benefits you. Outline of this great episode: A question Kent got from a client: How do you go about building a tribe or following? The power of becoming a trust-agent for someone else by doing something you love. Why you have to add value - real value - to other people. The perception you create through consistency becomes reality over time. You’ve got to learn how to retarget and employ it aggressively. Don’t discount the effectiveness of social media in building your tribe. Use every distribution channel you can reasonably use.
In recent weeks Kent has been asked by a number of people for advice to those who are just starting their entrepreneurial journey. What does a man with his kind of track record of success say to those who are just starting on the path? This podcast episode answers that question - and he does it by focusing on 4 key areas that the beginning entrepreneur needs to get settled in his/her own mind before launching out. If you can get these ingrained as a part of who you are, success will surely follow. Outline of this great episode: [0:29] My advice to those who are ready to become successful in life. [1:21] Being an entrepreneur is hard, don’t expect anything different. [2:51] Why it’s important to cut all ties to your former security as you begin. [5:56] You’ve got to learn how to be present in what you’re doing. [8:10] Surround yourself with the most successful people you can. [11:21] Be coachable. [15:35] Be willing to take massive action and make mistakes.
Back in 2004 Steve Richards started flipping houses and buying rentals while climbing the corporate ladder. Within six months of doing deals, he quit his job and went full time in the business. After ten years in the business, Steve had built a large turn key operation and done hundreds of deals. After some deep soul searching, Steve realized he had built a business designed around what his clients wanted, rather than a business that allowed him to serve others through his true purpose in life. It wasn’t an easy road, and there have been lots of ups and downs – but now Steve has been able to redefine how he does real estate and create a lifestyle business that is scalable and consistent.
Ten years ago, at the age of 29, Anthony Epps went to a Robert Allen seminar with his family. It was there he learned how he could get his foot in the door with real estate with no money down. His first deal was a rehabilitation project that didn't work in his favor. But he didn't give up, he got creative. Over the past decade, Anthony has learned from mentors and experience. Listen as Kent talks to him about what he attributes his success to.
Success isn't easy, but it is simple. Just do what successful people do. Scott Bower is a perfect example of taking what someone else made profitable and putting his own twist on it. Listen as Kent interviews Scott on how he got to where he is today and what it took to get there. Get ready to be motivated! The time is now!
To make your real estate investing business successful, or any business for that matter, you have to know how to find, secure, and keep clients or customers. To help you know the best ways to do that Kent has invited his friend, Babak Azad to be on the show for this episode. Babak is one of those people who has an incredible story – he immigrated to the U.S. with his family and has become extremely successful as a direct response marketer. On this episode, he shares tips for customer acquisition, marketing, and much more. You won’t want to miss this helpful episode.
Jesse Eric Itzler is an entrepreneur, author, and former rapper. He is the co-founder of Marquis Jet, one of the largest private jet card companies in the world, a partner in Zico Coconut Water, the founder of The 100 Mile Group and an owner of the NBA's Atlanta Hawks. Listen as Jesse shares his secrets for success.
We all understand the change of mindset that has to take place in order to step out of your normal life and try something completely unknown to you. Gabriel Garcia is a real estate investor who is fresh off that mindset change. He only began real estate investing in November of 2013 and as of June 2017, he’s closing 97 transactions every year in South Florida. It’s an amazing testament to what can happen when you make the necessary mindset shift and start taking action. You can hear Gabriel’s story of working through 400 wholesale transactions, on this episode.
When Sean was born, doctors predicted he would not survive more than 24 hours because of a rare bone disorder, Osteogenesis Imperfecta, that stunted his growth and caused his bones to be extremely fragile. Despite the challenges he faced, he’s taken a stand for a quality of life that has reached millions of people around the world including Sir Richard Branson, President Clinton, and his Holiness the 14th Dalai Lama. Sean has appeared on everything from The Oprah Show to online videos with hundreds of millions of views. The Biography Channel did an hour feature on his life called Three Foot Giant. His message has been heard at live events in over 16 countries and 48 states in the past 23 years. Sean’s latest book, Get Off Your But, has swept the US and been released in almost a dozen languages around the world. As a board certified therapist, Sean uses humor and compassion to develop a fun environment where individuals open their hearts and minds for lasting empowerment to occur.
Chris Clothier puts his natural talents as an entrepreneur, a writer, passionate speaker, ultra-endurance athlete, husband and a father of five beautiful children on display every day. As co-partner at the largest passive real estate investing company in the country, Memphis Invest, Chris and his family have built a management company managing over $400 million in asset value for passive real estate investors from around the world. As an experienced real estate investor and speaker, Chris addresses small and large audiences of real estate investors and business professionals nationwide several times each year.
Hayden Hawk Investment Group is a Real Estate Investment Firm that acquires residential real estate for rehabilitation and resale to the Jacksonville marketplace. Our professionals are highly experienced, as they continually provide multiple opportunities to invest, whether it may be a cash-flow rental property, retail flip or simply make a fixed return while investing in our company. We maximize our clients’ Jacksonville investments through continual analysis of the ever-changing real estate market in support of our company mission to provide solid investment opportunities. Client satisfaction and a high return on investment are the primary objectives in every engagement.
Francesco Moracci learned the basics of the real estate business from a mentor in Italy. Upon relocating to the US, he found his way into real estate through a television infomercial and an opportunity. Francesco began learning about US real estate wholesaling before he fully grasped the language. He is now President at Galka Investments LLC - 1800FAIROFFER.COM. He is proof that success is in taking action, not just having good ideas.
In today's show, Kent interviews Michael Bernoff, a results coach. Simply put, Michael knows how to bring out the best in people. His approach is direct and effective. He leaves everyone he works with in possession of cutting-edge strategies and tools that will assist them in doing the things that will bring the results they desire for their life.
In this episode, Kent talks with Drew Canole, CEO of FitLife TV and creator of Organifi. As with most of Kent's peers, Drew knows what it takes to be successful. Listen as Kent and Drew speak from experience about setting aside ego, focusing on who you are being more than what you are doing, and letting the vision of your life's purpose guide you. They also discuss key factors that enable a business to grow successfully; including the visionary/integrator relationship, leadership through hiring practices, and the importance of gratitude and positivity.
Today Kent interviews Patrick Precourt, an entrepreneur who works with others to help them get out of the self-employment trap and into the freedom of business ownership. Listen as Pat explains how self-mastery is the foundation on which to build the skills of a true leader. He goes on to explain that growing people rather than growing results will take your business from just surviving to thriving. www.patrickprecourt.com
What is a mastermind and why should you care? In today's show, Kent will discuss the importance of putting yourself in a room with other like-minded people to work together on your sticking points and theirs. When everyone works together for the good of all, amazing things can happen. "A rising tide raises all ships."
Today Kent addresses one of his favorite topics...overcoming obstacles. If you're new to the show, this is a great place to start. If you've been a regular listener, by now you know Kent is serious when it comes to success strategies; such as this. Listen as Kent explains that the obstacles you're facing are merely opportunities for you to better yourself and rise above those who give up in the face of adversity.
It's time to cash in! If you've followed steps 1-4, you have your cash buyer and your seller ready to move. Now is the time to cross the t's and dot the i's...and then put a pile of money in your bank account. In this episode, Kent takes you through finalizing the process of acting as the middle man in the sale; and getting your check at the end of the deal.
Success comes to those who collaborate. Kent's guest today is an example of that. Roland Fraiser specializes in negotiation, copywriting, marketing strategy, structuring and funding of mergers, acquisitions and private and public exit strategies for businesses and entrepreneurs, design and implementation of comprehensive multi-channel marketing and advertising campaigns. Internet, new media, print, social networks, direct response. Listen as Kent and Roland discuss working together for the benefit of everyone.
This week we take a break from our five-part series, but we'll bring you the fifth and final part next week. Today, Kent speaks with a very special guest, his father, Kent Clothier Sr. Listen and learn as Kent Jr interviews Kent Sr about transitioning from a comfortable life as a well-paid employee, through the uncertainty of setting out to be an entrepreneur, and eventually succeeding in a number of business ventures. The Kent's also talk about some of the mental shifts required to be a good leader, including letting go of your desire to micromanage and "hiring up". This is likely the first of a number of visits that Kent Sr will make to the show. Be sure to leave a comment for Kent Jr or Kent Sr and let them know what you think.
Don't be like everyone else. Be the expert who delivers results. Step four in our five part series is all about connecting the dots. You know what your cash buyers want, you know your market, you know all the players in your area... Time to get them working together so everyone makes money. Kent explains how to motivate others with money...somebody else's money. Put this together with parts one, two, and three from this series and you are ready to cash in. In the next episode, Kent will walk you through the process of finalizing the deal and getting paid.
Time to go shopping! You've gathered the list of needs from your cash buyers who look to you as a concierge-style, white-glove-detailed, inventory-creator. Now it's time to set out looking for the right properties to fill those needs. You've got your shopping list, go get it. If you aren't 100% certain that you know what you are looking for, you need to go back to step two and get more information from your cash buyers. If you've done step two properly, you should be ready to find exactly what you need.
Okay, someone called you and wants to work with you on a real estate deal... now what? In today's episode, Kent will tell you exactly what comes next. What to do when the phone calls start coming in.
Kent recounts his personal takeaways from the 2017 Find and Flip Summit. Taking a few minutes to share with his listeners what the event was all about, Kent is still buzzing from the excitement of the attendees and speakers like Jason Medley, Pat Precourt, Roland Frasier and Frank Kern. For access to videos from the event, check out www.findandflipsummit.com.
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