Podcasts about Farmers Business Network

The Farmers Business Network says the recent trade deal delays a potential rise in retaliatory tariffs, but prices are still going to go up.

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In today's show, Dustin has the first part of his monthly chat with Iowa Ag Secretary Mike Naig, Riley gets an update on the latest U.S. Export Sales Report with Greg McBride of Allendale, and Mark talks with Cody Bills of Farmers Business Network about their projections for Monday's USDA reports.

The crew welcomes back Charles Baron, of the Farmers Business Network, to help us understand how these new tariffs, and so called trade wars, will impact the ag industry. FBN just released its Transparency Report, which sheds a light on what farmers and consumers can expect moving forward into 2025.Episode LINKS:https://www.fbn.com/

In today's episode, stay informed on key agricultural policy updates alongside the top ag headlines from the past week. Learn about available mental health resources for farmers from Purdue University Extension and get the latest agriculture weather and market updates. This week's headlines cover important considerations for crop insurance, insights from the recent House Ag hearing on the “Economic Crisis in Farm Country,” a pause on certain agriculture-related funding and bipartisan legislation gaining traction. Plus, we explore updates on ag chemical pricing from Farmers Business Network and the latest on avian influenza. Today's interview is with Tim Dahl, a regional sales manager at Advanced Drainage Systems, Inc.. He shares expert insights on drainage and water retention, discussing how farmers can efficiently manage water resources amid high input costs. He also talks about the current sentiment around tiling and optimal timing. Follow us daily with agriculture content on Instagram, TikTok, Facebook and YouTube in addition to our weekly videos!

In today's show Riley discusses the cold that Iowa is experiencing with the State Climatologist for Iowa Dr. Justin Glisan, Dustin is joined by Iowa Ag Secretary Mike Naig to talk about the closing of the last of Iowa's ag drainage wells, and Mark discusses saving on inputs with Ian Loar of Farmers Business Network.

In today's show Andy brings us part of the latest episode of Pods of Potential as he discusses bioreactors with Alex Buseman of the Iowa Soybean Association, Dustin is joined by Iowa Ag Secretary Mike Naig to discuss agriculture during President Trump's second term, and Mark discusses when to buy inputs with Ian Loar of Farmers Business Network.

In this week's episode, we bring you the latest agricultural headlines, including an increase in avian influenza cases among farmworkers, insights from a panel discussion on ag labor challenges and opportunities from the National Association of Farm Broadcasting Convention and an update on the Farm Bill. Additionally, we highlight findings from the American Farm Bureau Federation's Thanksgiving Cost Survey, which shows that this year's Thanksgiving meal costs are lower than last year's. This week's featured interview is with co-founder of the Farmers Business Network Charles Baron. He shares insights the organization has gathered from farmers nationwide on product pricing trends. Additionally, he discusses the latest developments with the Farmers Business Network, including how they are leveraging Artificial Intelligence to enhance the tools and products used by farmers. Don't miss our weekly updates on crops, weather, and USDA news! Follow us daily with agriculture content on Instagram, TikTok, Facebook and YouTube in addition to our weekly videos!

The Farmers Business Network has developed "NORM" for FBN Ag Members to help simplify input labels among other things.

As a pioneer in impact investing, Nancy has demonstrated the potential of venture capital to drive social change and environmental improvements. She is an active voice in the field, frequently writing and speaking on impact investing topics. Nancy serves on the boards of several companies, including Zola Electric, Bellwether Coffee, and Farmers Business Network, and has previously worked with Tesla Motors, SolarCity, and Pandora before their public offerings. Before founding DBL, she was a Managing Director in Venture Capital at JPMorgan and began her investment career at Hambrecht & Quist in 1984. Her diverse experience also includes roles at Intel Corporation, the State of California, Stanford University, and the Sierra Club. In 2024, Nancy received the Impact Leadership Award from Impact Capital Managers and was recognized in 2023 by Forbes and the San Francisco Business Times as one of the Bay Area's most influential business leaders. Her accolades include the 2022 Financial Woman of the Year and appearances on Fast Company's 2016 Most Creative People in Business list. A frequent lecturer at prestigious institutions such as Harvard and Stanford, she has held numerous leadership roles in organizations focused on clean energy and social impact. DBL Partners was formed with a “Double Bottom Line” investment strategy to invest in companies that can deliver top-tier venture capital returns (First Bottom Line), while working with our companies to enable social, environmental and economic improvement in the regions in which they operate (Second Bottom Line). DBL Partners uses venture capital to accelerate innovation in a way that positively affects an organization's social impact, as well as its financial success. We strongly believe these two drivers –positive social change and a healthy financial performance– are inherently connected. DBL invests in and helps nurture outstanding entrepreneurs and companies in Cleantech, Information Technology, Sustainable Products and Services, and Healthcare. Show Notes: [2:47] - Nancy shares a bit about her incredible career, and what she would title a book about her journey. [4:40] - Blending impact with finance can enhance both outcomes. [7:02] - Before founding DBL, Nancy was a Managing Director at JPMorgan. She shares the experience of breaking off with DBL during a time of uncertainty. [11:10] - Nancy describes her experience with Tesla and how the investment in strong talent benefits an entire organization. [13:12] - Start-ups are all about resilience and perseverance, especially during times of economic challenges. [14:32] - In this environment, it is difficult to stay positive and survive in the short term. [16:35] - A first-time fund investor is slightly different because of the risk involved. [18:01] - Nancy describes and explains venture capital and impact investing. [22:52] - Sustainability is a key interest of Nancy's and her colleagues. [26:29] - Nancy describes some of the challenges faced at Tesla in the beginning of her work there. [30:08] - Whatever the block is, you can make a difference. [31:57] - Initially, the car industry was not designed to support the development of electric vehicles. [34:42] - What is the difference between Founder mode and CEO mode? [38:07] - There are habits, including drinking coffee, that are “carbon habits”. [39:39] - The good news is that the list of talented and visionary entrepreneurs is getting longer, increasing impact. [42:18] - What are the soft skills that are valued at DBL and the VC world? [44:09] - At the founder level, there has to be an insatiable drive to change the world. [46:19] - Create several scenarios in your analysis and do some stress testing. [51:53] - There is a lot of uncertainty right now, especially when it comes to policies. [54:24] - Even with uncertainty, there are many things to like and be positive about with policy transitions. Links and Resources: DBL Partners

The crew welcomes in Charles Baron, of the Farmers Business Network. FBN is on a mission to empower family farms by enhancing networking opportunities, increase their purchasing power, create new markets, and by offering alternative ag products.

"If we can get this objective data coming back in at an individual animal level, then we can start to manage it basically."Dr. Trotter emphasizes the importance of collecting precise data on individual animals to improve management practices in livestock, which can lead to better outcomes in terms of health and productivity.Other Topics Covered In This EpisodeThe challenges of reproductive efficiency in cattle herdsThe role of smart ear tags in monitoring livestockThe importance of data management in precision agricultureHow GPS data can optimize grazing patternsFuture applications of precision technologies in biosecurityWhen did they discuss that?(00:00:02) - Introduction to the episode and guest, Dr. Mark Trotter, a precision livestock management researcher from Central Queensland University.(00:00:34) - Reminder to subscribe and access additional information on the Red Dirt Agronomy website.(00:00:56) - Introduction of the team members, including Dr. Brian Arnall and Dr. Josh Lofton.(00:01:27) - Discussion about Dr. Trotter's visit to Oklahoma and his work in precision agriculture for livestock.(00:02:38) - Dr. Trotter shares details about his location in Rockhampton, Queensland, and its climate similarities to Stillwater, Oklahoma.(00:03:35) - Overview of Queensland as the beef capital of Australia and the region's agricultural diversity.(00:04:23) - Comparison of grazing practices and forage types between Australia and Oklahoma.(00:05:50) - Discussion on the types of grasses used in the region and the prevalence of native pastures.(00:06:41) - Dr. Trotter explains the average size of paddocks in his research area.(00:07:23) - Insights into stocking rates and cattle management in Queensland.(00:07:59) - Dr. Trotter addresses the challenges faced in precision agriculture and livestock management.(00:08:34) - Discussion on reproductive efficiency issues in northern Australia's cattle herds.(00:09:15) - Exploration of calf loss rates and the research being conducted to understand these challenges.(00:10:04) - Dr. Trotter emphasizes the need for precision in monitoring cattle health and productivity.(00:10:18) - Inquiry into how environmental factors affect cattle efficiency as one moves inland.(00:10:29) - Dr. Mark Trotter discusses the environmental challenges faced by cattle in northern Australia, particularly the need for higher bostaurus content in cattle as conditions become harsher.(00:10:49) - Dr. Brian Arnall inquires about the technologies being investigated to address these challenges, hint at implant or bolus styles.(00:10:59) - Dr. Mark Trotter introduces the concept of a smart tag, an earpiece that utilizes GPS and accelerometer technology to monitor cattle behavior and location.(00:12:12) - He explains how producers can use GPS data to understand grazing patterns and optimize land use, including potential fencing and water point placements.(00:12:54) - Dr. Brian Arnall asks about the power source for the smart tag, leading to a discussion about solar power and connectivity options.(00:14:41) - Dr. Mark Trotter elaborates on the challenges of connectivity in remote areas and the advantages of satellite-based ear tags.(00:15:55) - Dr. Josh Lofton raises concerns about data overload from the tags and how they plan to help producers interpret the information effectively.(00:17:32) - Dr. Mark Trotter explains the importance of developing algorithms to distill the data into actionable insights for producers.(00:18:58) - He shares findings from research in Spain regarding changes in cow movement patterns as indicators of impending calving.(00:19:20) - Dr. Mark Trotter discusses research on distinguishing between successful and difficult calving based on behavioral patterns.(00:19:51) - Dr. Mark Trotter discusses the differences in behavior between cows that keep their calves and those that lose them, highlighting the impact on maternal instincts.(00:20:13) - He emphasizes the importance of obtaining objective data from cattle in the field to improve management practices.(00:20:33) - Dr. Josh Lofton raises a question about how often ranchers actually see their cows in the field.(00:20:41) - Dr. Trotter explains the variability in cow visibility, noting that some ranchers may only see their cattle once a year.(00:21:09) - He shares the challenges ranchers face when they discover missing cattle without knowing the cause of their deaths.(00:21:22) - Dr. Lofton reflects on similar experiences in Louisiana, where ranchers have little contact with their cattle over long periods.(00:21:46) - Dr. Trotter mentions the concept of wild harvest, where cattle are taken from unmanaged areas, and how grazing systems are becoming more intensive.(00:22:07) - Dr. Lofton inquires about the growers' mentality regarding private industry access to daily animal activities in Australia.(00:22:28) - Dr. Trotter discusses data ownership issues and how leading producers prioritize data for management decisions over ownership concerns.(00:23:35) - He explains how technology can help detect diseases and monitor insect infestations, leading to better marketing strategies for producers.(00:24:23) - Dr. Brian Arnall draws parallels to the Farmers Business Network and how farmers are becoming accustomed to sharing data for benefits.(00:25:15) - He acknowledges the persistent mentality among ranchers about data ownership and privacy.(00:25:40) - Dr. Lofton highlights that some growers prefer private industry access to their data over government access.(00:25:52) - Dr. Trotter shares his reasons for visiting the U.S. and the connections he has made in the field of precision agriculture.(00:27:25) - He expresses his interest in the cultural similarities between Oklahoma and central Queensland, Australia.(00:27:42) - Dr. Trotter outlines his future research goals, focusing on using technology for biosecurity and disease detection.(00:29:18) - He discusses the potential for collaboration between Australia and the U.S. in addressing biosecurity challenges.(00:29:29) - Dave Deken thanks Dr. Trotter for his participation and encourages listeners to reach out for future discussions.(00:30:16) - The episode concludes with a reminder of copyright information regarding the podcast recording. RedDirtAgronomy.com

In today's show Mark talks with the new CEO of Farmers Business Network, Diego Casanello, Greg McBride of Allendale joins us for a South America weather and crop update, and then Riley speaks with Andrew Pittard of Kubota to learn about the new RTX UTV.

Gradeable is a joint venture between ADM and Farmers Business Network.

Gradeable is a joint venture between ADM and Farmers Business Network.

In today's show Dustin talks with Patrick Giberson of the United Soybean Board about checkoff promotional efforts, Riley has the latest South America weather and crop update with commodity broker Greg McBride of Allendale, and Mark discusses the interest rate environment for growers and how to get the best deal with Dan English of Farmers Business Network.

In today's show Dustin talks to Iowa Secretary of Agriculture Mike Naig about crop conditions in Iowa as the official start of summer approaches, Andy speaks with Ralph Lentz of the Iowa Corn Promotion Board at the Iowa Corn 350 Powered by Ethanol, and Mark discusses the interest rate environment for growers and how to get the best deal with Dan English of Farmers Business Network.

Iowa U.S. Senator Chuck Grassley talks about tariffs versus free trade, and should 45Z tax credits for producing SAF be renewed when the time comes. Kurt Alles, head of sustainable business at Farmers Business Network, joins us to discuss the 40B and 45Z tax credits for sustainable aviation fuel. Allison Walston of Valent shares information and tips on protecting pollinators during the planting and growing season. For more information visit www.growingmatters.org/besureSee omnystudio.com/listener for privacy information.

On this episode, we hear from Indigo Agriculture CEO Dean Banks and Jason Little, Vice President of Ecosystem Strategy, about the company's soil health, carbon and biologicals programs and their mission to help growers increase yield, improve return on investment and become more environmentally sustainable. We also chat with Farmers Business Network co-founder Charles Baron about the successes of the farmer-to-farmer network and e-commerce platform. In our “Meat Monitor” segment, U.S. Meat Export Federation Chair Randy Spronk used his time at Commodity Classic to thank grower groups for their support of USMEF, and in “Bushels and Cents,” Ray Bohacz discusses wireless tire pressure sensors. The episode also features the latest song from country music singer/songwriter, Charlene Keyes, “Thank God and a Farmer.” Timestamps Intro and news: 0:00 Preview of Austin Fischer, Firestone Ag: 5:15 Dean Banks, Indigo Ag: 5:42 Jason Little, Indigo Ag: 13:22 Goatlifeclothing.com advertisement: 17:33 Charles Baron, Farmers Business Network: 17:52 Randy Spronk, U.S. Meat Export Federation: 24:34 Ray Bohacz, “Bushels and Cents”: 26:53 Charlene Keyes: 28:28

Shay talks with a co-founder, Charles, and also the Director of Sales, TJ, on what the Farmers Business Network is, it's history, and why you should consider how their business may fit into your operational needs.

In today's show, Mark continues his conversation with Kurt Alles of Farmers Business Network about their partnership with POET, Riley has the latest South America Update with Allendale commodity broker Greg McBride, and Mark and Andy take a dive into the data from the 2022 Census of Agriculture.

On today's Tech Tuesday episode, Delaney chats with Kurt Alles, Head of Sustainability for Farmers Business Network, as he looks ahead to sustainability programs in 2024.

Today's episode features guest Dr. Brian Dorcey of Farmers Business Network, as he discusses feedlot nutrition and the new Profectus Feed Tool.

In this week's episode of Weekend Ag Matters: Riley Smith runs down the news headlines, Dustin Hoffmann talks with Iowa Deputy Ag Secretary Grant Menke, and Mark Magnuson chats Charles Baron of Farmers Business Network.

Join Delaney as she catches up with Charles Baron, the co-founder of Farmers Business Network.

In this episode, we are joined by Kit Barron, Head of Data Science at Farmers Business Network, to dive into the latest updates of the artificial intelligence tool, Norm. Norm, a conversational AI agronomist, was developed to assist farmers in making informed decisions regarding various aspects of farming.

In this week's episode of Weekend Ag Matters: Riley Smith runs down the news headlines, Russ Parker brings us his faith-based food for thought, Dustin Hoffmann chats with Iowa Ag Secretary Mike Naig, and Mark Magnuson talks with Colin Pennington of Farmers Business Network.

On this weekend's show, guest host Lyndsey Smith is joined by: Greg Bartley with Pulse Canada on the industry’s Keep it Clean program; Brian Comeault of Farmers Business Network on StatsCan crop estimates; and, Anne Wasko of the Gateway Livestock Exchange with a Beef Market Update. Thoughts on something we talked about on the show?... Read More

Dan English with the Farmers Business Network discusses a new technology that was recently announced to benefit farmers and their land evaluation.

This week's episode features Charles Baron, the co-founder and CMO at Farmers Business Network (FBN), a startup that offers a suite of online services to farmers. Baron talked about what led him — a former venture capitalist — to want to build in the agtech space. He talked about why the company chose to expand into multiple verticals quickly and how big of a need there was for what FBN offers.Found posts every Friday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity, The TechCrunch Podcast and Chain Reaction.Subscribe to Found to hear more stories from founders each week.Connect with us:On TwitterOn InstagramVia email: found@techcrunch.com

In April, Farmers Business Network released Norm, a new AI-powered ag advisor.

"Norm", FBN's AI-powered ag advisor is being trained by human experts to answer farmer questions accurately.

Head of data science and analytics at Farmers Business Network Kit Barron believes that Norm can be a valuable tool for farmers.

Thanks to the time it takes to complete an appraisal, purchasing farm land can take up to 90 days to close. Farmers Business Network announced today it has a new tool to help buyers expedite that process. FBN Finance General Manager Dan English.

Thanks to the time it takes to complete an appraisal, purchasing farm land can take up to 90 days to close. Farmers Business Network announced today it has a new tool to help buyers expedite that process. FBN Finance General Manager Dan English.

Find out how Calgary is leading the agribusiness revolution: www.CalgaryAgbusiness.comNorm: https://www.fbn.com/norm Farmers Business Network: https://www.fbn.com/Today's episode features Kit Barron and Charles Baron of Farmers Business Network. However, today's episode is not about Kit or Charles as much as it is about Norm, FBN's AI-powered Ag advisor tool that they launched just weeks ago, but already has me fascinated about the potential impact on the future of agriculture. Charles has been on the podcast before, but it was clear back on episode 75, which aired in October of 2017. In that episode he provided a lot of the basics of Farmers Business Network which was founded in 2014, and is best known as a farmer-to-farmer network and e-commerce platform. Kit Barron has worked with farm data for a very long time with familiar names such as The Climate Corporation and FarmTogether. He now serves as the Head of Data Science and Analytics for FBN. Charles, Kit and I talk a lot about Norm, the potential for artificial intelligence to provide useful advice for farmers, and what this means for agtech in the future. Like do we need API's for example as data pipelines if we can train AI's to go get the data we need. It really presents a lot of interesting questions about the future of agriculture. Questions Norm and others will someday be able to answer. Be sure to stick around for the end of today's episode where you'll hear Kit, Charles and I come up with the idea to have Norm write a script for a potential intro to this podcast episode, then I give that script to another AI tool called Descript which generates an audio of that script in my voice. I'll be honest it's a little spooky what's possible, so stay tuned for that. To kick things off though, Charles is going to provide a little catch up since our last interview nearly six years ago. Then you'll hear Kit's voice describing more about Norm specifically.

Thanks to the time it takes to complete an appraisal, purchasing farm land can take up to 90 days to close. Farmers Business Network announced today it has a new tool to help buyers expedite that process. FBN Finance General Manager Dan English.

Kit Barron, Head of Data Science of Farmers Business Network, brought the topic of FBN's new AI technology titled "Norm" that will be provided to network members.

ChatGPT, and a slew of advanced artificial intelligence tools, have created quite a stir since first becoming available to the public in late 2021. News stories about these programs creating art, writing college essays, and carrying on long and complex conversations have captured global audiences, and the attention of companies who see a world of new possibilities. Now, artificial intelligence is coming to agriculture. DTN Farm Business Editor Katie Dehlinger joins us today to discuss her recent reporting on how farmers are using AI tools like ChatGPT to plan and strategize within their businesses. She'll dig into announcements from companies like Farmers Business Network, who are already launching tools to help farmers make better decisions, powered by a whole internet's worth of information. Plus, we'll explore the current limitations of these innovations, and discuss how curious ag professionals can start exploring for themselves. Then, catch up on Katie's recent reporting about Kansas farmland ownership, and what it might mean for ongoing discussions about out-of-state and foreign land purchases, and don't miss her update on the next 2023's DTN Ag Summit Series.Learn more and register for the DTN Ag Summit Series at dtn.com/2023-ag-summit-series.

On this episode, we learn about the 2023 Farmers Business Network Planting Intentions Report for FBN Chief Economist and VP of Research Kevin McNew. Then we head back to Orlando, Florida, for the third part of our coverage of Commodity Classic 2023. This week we chat with FBN's Adriano Santos about the organization's mission and offerings. We also talk with Firestone Ag's Bill Durivage about steps farmers should take to preserve their tires this growing season. We also learn about Shark Wheel, an airless tire for irrigation systems from company CEO Zack Fleishman. We chat about sustainability and carbon markets with Truterra's Mariah Murphy and we talk about strategies growers can employ to set themselves up for success in 2023 and beyond with UPL's Lynn Justesen. In this week's installment of The Dirt with Nutrien, Senior Agronomist Mike Howell discusses how weather patterns might affect this growing season with Nutrien meteorologist Eric Snodgrass. In our Meat Monitor segment, we learn about the U.S. Meat Export Federation's efforts to seek long-term tariff reductions on U.S. pork in the Philippines, and in “Bushels and Cents,” Ray Bohacz is talking faulty ground circuits. The episode also features the music of Clarksville Creative Sound singer/songwriter Jasmine McDonald. Timestamps Fastline Marketing Group advertisement: 0:00 Intro and news: 0:30 Goatlifeclothing.com advertisement: 6:33 Kevin McNew, Farmers Business Network: 6:52 Adriano Santos, Farmers Business Network: 15:59 Bill Durivage, Firestone Ag: 19:04 Zack Fleishman, Shark Wheel: 22:16 Mariah Murphy, Truterra: 26:26 Lynn Justesen, UPL: 29:05 Mike Howell, Nutrien: 39:14 Erin Borror, U.S. Meat Export Federation: 43:56 Ray Bohacz, “Bushels and Cents”: 46:38 Jasmine McDonald: 48:13

U.S. Senator Joni Ernst of Iowa talks about progress on the Farm Bill, what she thinks of President Biden's proposed budget, the banking debacle, and more. Then we have The Farmer Forum with Matt Splitter of Kansas and Randy Francois of Iowa. Plus Kevin McNew, chief economist at Farmers Business Network, discusses some of the details in FBN's 2023 Planting Intentions Report released today.See omnystudio.com/listener for privacy information.

Thanks for tuning in to this Tuesday edition of RealAg Radio! On today's show we hear from: Kevin McNew of Farmers Business Network, to discuss the markets; The Farm Credit Canada land value report; Wade Sobkowich of Western Grain Elevators Association on lambda-cy labelling challenges; and Curt Blades of Agriculture Equipment Manufacture Association on machinery... Read More

Day Two of our Commodity Classic coverage continues, sponsored by New Holland. Visit newholland.com for more information. Our guests this afternoon are Ted Seifried of Zaner Ag Hedge, Kevin McNew of Farmers Business Network, and Jim McCormick of AgMarket.net.See omnystudio.com/listener for privacy information.

Charles Baron, Co-Founder of Farmers Business Network, joins today to discuss recent announcements revealed at Commodity Classic.

World AgriTech Discount Code (10% off): ACREFRIEND Elizabeth Fastiggi is the Head of Worldwide Agriculture at AWS. She partners with customers on transformative initiatives that align digital innovation with their business vision and is motivated by the opportunity to create solutions that create a healthier, transparent, and more inclusive food system. Prior to AWS, Elizabeth led Market Development at Indigo Agriculture and Business Development at Farmers Business Network. Previously, Elizabeth was a private equity investor with GE Capital and Ziff Brothers Investments, structuring investments in the energy and agriculture sectors. Elizabeth began her career at the Environmental Defense Fund, developing partnerships with market leading corporations to improve environmental and financial performance. Connect with Elizabeth AWS Agriculture Solutions | LinkedIn

Try Acres for FREE: https://www.acres.co/Magnetic Ag Newsletter: https://magnetic-ag.com/"Farm and Other F Words" https://bookshop.org/p/books/farm-and-other-f-words-the-rise-and-fall-of-the-small-family-farm-sarah-k-mock/16922376Imagine Content and Consulting: https://newsletter.imagine-content.com/"AEI.Ag Presents" podcast: https://aei.ag/podcast/"Agtech - So What?" podcast: https://www.agtechsowhat.com/One important change to agriculture that we probably don't talk about enough is the changing ag media landscape. Farmers and those of us who work in agriculture traditionally would read industry publications and listen to farm broadcasters on the radio to get ag information. Those programs were funded by agribusinesses who new they had a fairly captive audience. Well as you know all of that has been turned on its head in the past 20 years. Now companies can have much more direct contact with their target audience, whether that's a potential customer, a trade association member, a potential investor, collaborator, or any number of important people you might want to interact with. That's awesome, right? But it also means ther are no more captive audiences. You have to earn attention. And that's becoming increasingly difficult to do. After years of interacting with those of you who listen to this show, I know that for the most part you have an honest intention to improve the future of agriculture. In order to do that you absolutely will need to know how to get the word out there. That's what today's episode is all about. Sarah Mock joined me back on episode 210 to talk about the future of ag media. She jokes that she is slowly working her way through every job in ag, having worked for USDA, RFD-TV, Farmers Business Network, and others. Today she's an independent contractor who does research, content, journalism and a number of other interesting projects in agriculture including producing podcasts like AEI Presents and Agtech, So What? She is also the author of two books that I personally recommend: “Farm and Other F Words” and “Big Team Farms”. Travis Martin started his career in agribusiness, and ended up finding his love for marketing while working at Elanco. Since leaving the company in 2018 he has worked for a variety of agtech companies in both full time and contractor roles, including a couple companies you've heard on this podcast like Leaf Agriculture and Advanced Agrilytics. In 2020 he started a weekly newsletter called Magnetic Ag that really is different from just about any content you'll see anywhere else in agriculture. Still going strong, over 12,000 people read Magnetic twice a week. That led to Travis staring his own content and consulting business for agricultural clients called Imagine Content & Consulting. I'm very lucky to have Sarah and Travis on the show, and I really think this topic and their advice is important for all of us, no matter whether you see yourself as a creator or not. One quick clarification before we jump in. This was recorded in December of 2022, so when we say “this year” - we mean 2022.

As January 2023 comes to a close Farmers Business Network chief economist Kevin McNew joins us to discuss global oilseed stocks and we get price action perspective from Joe Vaclavik of Standard Grain.See omnystudio.com/listener for privacy information.

This week's Open Mic guest is Charles Baron, co-founder and chief innovation officer of Farmers Business Network. What began as a small group of farmers sharing seed performance information has become an international network of thousands of farmers and millions of acres. FBN has expanded its original model of data sharing to include product packaging, a national network of warehouses, farmer financing and access to carbon-sequestering farming practices. In this interview, Baron discusses the network's growth and opportunities for expansion in North America and around the world.

Chip was at Farmers Business Network's Farmer2Farmer event and spoke with Kevin McNew, vice president of research and chief economist at FBN. He also spoke with FBN vice president Ken Barbic, head of policy and global government relations.See omnystudio.com/listener for privacy information.

We discuss details of USDA reports with Farmers Business Network's chief economist Kevin McNew. Ethan Lane, NCBA's vice president of government affairs, joins us to denounce Google's new sustainability search feature that provides inaccurate climate information on cattle production. Plus market perspective from Todd Horwitz of bubbatrading.com.See omnystudio.com/listener for privacy information.