Podcasts about global brand director

On this week's episode, I'm joined by Em Heath, Global Brand Director at Rexona, a key player globally in Unilever's personal care brand portfolio.Formerly a sponsor of Williams F1, the brand has taken a serious liking to women's football - partnering with Man City and Chelsea, doing deals with players like Lauren James and Lucy Bronze, as well as playing a key role in activating around marquee properties like the Women's World Cup and Women's Euros, as part of Unilever's broader partnerships with FIFA and UEFA.We explore this interest in women's football and the nuances of activating across almost every area of the women's game, the role that brands can play within women's sport, and the intricacies of managing a global brand.Timestamps2:00 - Em's Journey4.30: - How Rexona Fits within Unilever Personal Care Portfolio8:00 - Activating Partnerships with UEFA and FIFA15:00 - Balancing Sports Partnerships with Other Areas of Marketing18:00 - Leveraging Ambassadors at Club Partners - like Lucy Bronze and Lauren James20:30 - What Attracted Rexona to Partner with Chelsea and Man City26:00 - Chicken and Egg Problem Surrounding Women's Sport29:00 - What is Rexona's Breaking Limits Program?34:00 - Meeting KPIs and Measuring ROI 40:00 - Evaluating New Partners - and why Rexona Stopped Sponsoring in Formula 145:00 - Looking Forward Additional LinksRexona Partners with England Football Star Lucy Bronze to Inspire Girls to Move MoreICC and Unilever announce groundbreaking partnership on International Women's Day to strengthen the future of women's cricketConnect with Emily on LinkedIn - HereConnect with Andy on LinkedIn - Here

Guest Introduction: Joining us today is Johan Vandermeulen, a distinguished leader who rose from Marketing Trainee to Chief Operating Officer at BAT. Starting in 1992, he progressed through key marketing and management roles across Belgium, Turkey, and Russia, notably leading the $1.72 billion acquisition of Tekel. His tenure as Global Brand Director revitalized the Kent brand, including the launch of Kent Nanotek. His 2014 appointment to the Management Board, and subsequent promotion to COO in 2023, underscores his strategic vision and commitment to BAT's A Better Tomorrow™ vision. Holding Masters and MBA degrees from the University of Leuven, Johan combines academic expertise with extensive practical experience.Do not forget to subscribe and press the bell icon to catch on to some amazing conversations coming your way!#thoughtbehindthings #muzamilhasan #johanvandermeulen Socials:TBT's Official Instagram: https://www.instagram.com/thoughtbehindthings Muzamil's Instagram: https://www.instagram.com/muzamilhasan Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan Johan's LinkedIn: https://www.linkedin.com/in/johan-vandermeulen-b69898150Podcast Links:Spotify: https://spoti.fi/3z1cE7F Google Podcast: https://bit.ly/2S84VEd Apple Podcast: https://apple.co/3cgIkf

In this episode of The Marketing Rapport, host Tim Finnigan sits down with Paolo Narag, Global Brand Director at Procter & Gamble, Gillette, to discuss the evolving role of authenticity in branding. Paolo shares how understanding the “why” behind consumer behavior—social, functional, and emotional—can drive innovation and deeper connections with customers. He emphasizes the importance of staying consumer-centric and using data to enhance, rather than overshadow, human insights.Paolo also highlights how Gillette integrates authenticity into product development by starting with real-world context. He explains how AI tools complement qualitative research, allowing teams to iterate and accelerate while maintaining the brand's core identity. The conversation touches on how blending technology with personal observation ensures marketing efforts remain grounded in consumer needs. Tim and Paolo reflect on the power of storytelling, the role of brand benefits, and the importance of staying bold without losing sight of a brand's identity. Paolo shares lessons from past campaigns and previews what's ahead for 2025. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.Episode 2 - ‘In My Humble Opinion...more brand experiences should be buyable.' where we discuss why brand experiences should be shoppable in today's digital landscape. They explore how the traditional marketing funnel is transforming, why brand equity and commercial performance go hand in hand, and how companies can create seamless shopping experiences across multiple touchpoints.Amanda Farmer, Chief Executive Officer of LeSHOP, sits down with Kate Narbrough, Global Brand Director at Nomad FoodsFollow Amanda Farmer on LinkedIn hereFollow Kate Narbrough on LinkedIn here------Don't forget to subscribe, rate, and review our podcast!Our industry is filled with many brilliant minds with thought provoking views, we can't wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website.

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a consistent musical identity across various marketing channels. Explore successful examples of brands effectively leveraging music to resonate with their target audience and strengthen brand recall. Show NotesConnect With: Kristin Jaskolka: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into their marketing strategies. Explore how a hero product can serve as a focal point for brand storytelling and messaging, ensuring core features shine through while aligning with the brand's identity. Show NotesConnect With: Kristin Jaskolka: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's career journey from a production manager at an indie film company to his current role at TUI. Learn about TUI's dynamic history, the impact of COVID-19 on the travel industry, and the evolving trends in holiday booking. The discussion also explores the influence of digital transformation, the role of subscription and dynamic pricing models, the increasing importance of experiential travel for Gen Z, and the creativity in advertising. Join us for an insightful conversation packed with anecdotes and valuable industry insights.If you want to do business with the UK's leading brands Request an ALF Insight demo.Chapters:-00:00 Welcome and Introduction00:19 Guest Introduction: Toby Horry01:31 Early Career and Family Influence02:42 Advertising Anecdotes and Insights08:46 Dynamic Pricing in Travel17:36 COVID-19 Impact on Travel Industry19:11 Repatriation Efforts During COVID-1921:13 The Future of Package Holidays23:31 Changing Trends in Travel and Leisure29:08 Vacation Policies and Economic Impact30:58 Economic Rationality in Travel31:28 Flexible Working and Consumer Behaviour32:09 The Case for Flexible Work34:52 The Impact of Technology on Work and Travel39:48 Marketing Strategies in the Travel Industry48:08 The Role of Video and Social Media in Travel49:46 AI and Its Implications in Travel51:17 Consumer Trends and Travel Recommendations56:05 Conclusion and Final Thoughts Hosted on Acast. See acast.com/privacy for more information.

This week, we welcome Emily Heath, Global Brand Director at Rexona, to the show for a true brand marketing masterclass! Emily and I discuss: Rexona's involvement and efforts to develop women's football. Marketing and branding fundamentals such as marketing strategy, storytelling, and the role of brands in football. Advice for women looking to get a leadership job…either in brand marketing, football…whichever because the advice was spot on! World Football Summit: The football we want, and need. This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world. You can learn more about us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠weekly newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our official ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel

In this episode of Spikes Excitement Talks, Gordon dives into a fascinating conversation with Armin Haery, Global Brand Director at Kao for John Frieda. Armin shares his journey from a budding interest in advertising to a 19-year career at Kao, revealing the company's unique culture of respect and harmony. They discuss the art of building brands, the challenges of standing out in competitive markets, and the transformative power of bold, creative marketing. Tune in to discover how Armin is on a mission to shake up the hair care industry and bring excitement back to this deeply emotional category.

Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women's football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the brand's UEFA and FIFA partnerships and their focus on young female players.

Remember Crocket and Tubbs from Miami Vice? If you do, then you well know all about Scarab boats. Listen to how they have evolved when Tony and Sam take with Don Smith - Global Brand Director.

Episode 153: Amardeep Parmar (https://www.linkedin.com/in/amardeepsparmar) from The BAE HQ (https://www.linkedin.com/company/the-bae-hq) welcomes Priya Chande, Global Brand Director at WUKAThis podcast episode discusses building a lasting legacy through brand development with Priya Chande, Global Brand Director of WUKA. Key topics include empowering women and girls through menstrual health products, the importance of customer feedback, and strategic growth through creative, low-budget initiatives.Message from our headline partners:From the first time founders to the funds that back them, innovation needs different. HSBC Innovation Banking is proud to accelerate growth for tech and life science businesses, creating meaningful connections and opening up a world of opportunity for entrepreneurs and investors alike. Discover more at https://www.hsbcinnovationbanking.com/________Show Notes: 00:00 -  Intro01:11 – Priya Chande discusses WUKA's mission and its impact on women and girls.01:42 – Challenges in normalising periods and WUKA's efforts to destigmatize them.03:00 – Priya talks about WUKA's lasting legacy on inclusion and environmental sustainability.04:07 – Advice for founders on aligning internal teams towards a common legacy goal.06:04 – Importance of listening to customers and creating impactful products and experiences.08:24 – Example of WUKA's intergenerational customer engagement.09:22 – Steps for early-stage founders with limited resources to create a lasting impact.10:59 – WUKA's approach to securing budget through competitions and creative solutions.14:18 – Effective use of media slots and creative storytelling in branding.17:18 – WUKA's bold approach to breaking period stigmas through TV ads.19:30 – Strategies for founders to make a lasting impact beyond just their product.21:20 – WUKA's campaign to abolish the period pants tax and its broader impact.Priya Chande: https://www.linkedin.com/in/priyachand%C3%A9/WUKA: https://www.linkedin.com/company/wuka/Visit our website:https://www.thebaehq.com/

In its latest campaign from LOLA MullenLowe, AXE may have once again found its sweet spot with young men.  We talk about it with Caroline Gregory, Global Brand Director at Unilever and Federico Duberti, Global Business Leader at IPG. Thanks to Tracksuit (the affordable brand tracking solution for modern brands) and the Master of Advertising Effectiveness (MAE) Program for supporting our show.

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a consistent musical identity across various marketing channels. Explore successful examples of brands effectively leveraging music to resonate with their target audience and strengthen brand recall.Connect With: Kristin Jaskolka: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into their marketing strategies. Explore how a hero product can serve as a focal point for brand storytelling and messaging, ensuring core features shine through while aligning with the brand's identity.Connect With: Kristin Jaskolka: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hendrick's created the super premium category in gin. It has built many distinctive brand assets: among them its visual identity, which harkens back to the Victorian era, even though the product was first created in 2000. Muiris O Riada, Global Brand Director joins us from Dublin.

How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinness, one of the most iconic brands in the world. Recorded from the Connoisseur bar at the Guinness Storehouse in Dublin, this episode of Uncensored CMO is special. Not just because of how much history is involved in the brand, but the fact that Stephen is a fourth generation employee, carrying on the legacy of his family.

Josh White is the co-founder and Global Brand Director of the water brand, Cano Water - a fully recyclable alternative to single-use plastic bottles. Josh joins Elliot to talk about how a holiday in Thailand with his best friends led to the 3 of them taking on the corporate giants of plastic pollution.

B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they're meeting important KPIs? In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at LinkedIn, and Supermetrics' Director of Product Marketing, Aleksander Cardwell. They discuss the current landscape of B2B measurement, data privacy challenges, the top KPIs to watch, and managing data effectively. Watch our SuperSummit sessions in full for more.  Learning points from the episode include: 00:00 – 03:41 The top changes in B2B measurement 03:41 – 05:53 The current landscape of B2B measurement  05:53 – 09:17 Which KPIs businesses are focused on 09:17 – 11:46 What new privacy regulations mean for measurement 11:46 – 13:46 Why data pipelines give businesses a competitive advantage  13:46 – 17:43 Advice for businesses around measurement 17:43 – 18:32 Why now is the time to build first-party data 18:32 – 19:54 Why you may need to revisit your ROI goals Important links and mentions:Emily Gustin / LinkedInAleksander Cardwell / Supermetrics

Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward. As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foundation of Supermetrics' success.  Mikael reveals that he started Supermetrics as he searched for a solution after struggling with the sheer amount of data he had to collect as a former analyst, and how the company has grown since. Anssi shares key advice for other business leaders, including why you should prioritize high-quality data and tools that allow you to scale effectively. Learning points from the episode include: 00:00 – 02:36 A brief history of Supermetrics' success 02:36 – 04:15 Why data has been a key part of Supermetrics' success 04:15 – 06:07 Advice for CEOs and founders on getting started with data 06:07 – 08:39 How marketers can take advantage of changing trends 08:39 – 11:26 Strategies for maximizing ROI through data 11:26 – 12:30 Why it helps to use different tools in an organization 12:30 – 14:48 How Supermetrics is evolving to stay ahead of the curve 14:48 – 15:28 Changing trends to be excited about Important links and mentions:Mikael Thuneberg / SupermetricsAnssi Rusi / Supermetrics

More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales. While it's not a new technique, MMM has come a long way in the past few years, driven by new technologies like machine learning and AI. As a result, MMM is faster, more easily automated, more efficient, and widely accessible to businesses.  In this episode, our Global Brand Director, Kate Gleeson speaks with Zach Bricker, Lead Solutions Engineer at Supermetrics, and Igor Skokan, Marketing Science Director at Meta, to discuss implementing MMM. Zach and Igor break down what MMM is, how it's changed in recent years, and what types of data are used. They discuss how companies can validate the accuracy and reliability of MMM models, as well as how to turn that data into actionable results.  This episode comes from SuperSummit – a virtual event about marketing measurement and data. Watch the full recording and our other SuperSummit sessions to learn more.  Learning points from the episode include: 00:00 – 02:55 What is marketing mix modeling? 02:56 - 04:42 How MMM has changed over the years  04:43 – 06:48 The types of data typically used in MMM 06:48 – 09:36 How to validate the accuracy and reliability of MMM models 09:36 – 15:07 Future trends and developments in MMM 15:07 – 16:02 Why CMOs are hesitant to adopt MMM 16:03 – 18:48 How businesses can calculate ROI based on MMM findings 18:49 – 27:09 Advice for companies implementing MMM for the first time Important links and mentions: Igor Skokan / Meta Zach Bricker / Supermetrics Marketing mix modeling for marketers: How to measure marketing in a privacy-first world

This episode we're joined by Priya Chandé , Global Brand Director at the reusable period underwear brand WUKA. We talk about her extended time at L'Oreal and what she learned, her tips for securing investment as a startup and her plans for helping WUKA to evolve over the next few years.

Starting off as an intern, Bryan Linares spent 16 years helping build one of the most prominent record labels and brands in the dance music industry, Dim Mak. Working alongside label boss Steve Aoki, he wore almost every hat in this business: running the label, overseeing the events division, growing the merch line, helping with the publishing company and more.In this episode we talk about how he got his start at Dim Mak, why he left, how he's handling the transition and his vision for working with artists moving forward.Follow Bryan here:https://www.instagram.com/bryanlinaresAnd visit my site to learn about artist coaching, join the mailing list or get in touch:https://www.nikcherwink.com

Our guest this week comes from a very talented Surf rich family from Hawaii. Following his Dad's footsteps, he was also as a charger in big surf and a standout at Pipeline at an early age. He had the ability to go on the Pro Tour, but opted to move to the mainland and go to Point Loma. After earning his degree he spent 15 years at Surfer Magazine, eventually running the magazine the last 7 of those years. He helped launching the dot.com side of the business including Fantasy Surfer (which we Love) and over-seeing Surfer Poll Awards. He then went on to work at Dragon Eyewear as Global Brand Director for his next 8 years of his career, where he lead go-to-market strategies, retail/marketing campaigns, and was a key participant in the acquisition of the brand. But, as the Surf industry has gone through many changes, it has forced a lot the Core, Authentic, and Respected people like our guest to jump ship to another industry. For the last 5 years he has been a leader as an Executive Insurance Broker and Business Development Specialist. We welcome to the show the talented Mr. Ricky “ROCKY POINT" Irons.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Seconda puntata al rientro dalle vacanze e nuovo tema scottante da affrontare: l'etica dei social media e le implicazioni di business per un'azienda sulla necessità di presidio.Nel 2021, per la seconda volta, Lush chiude i propri profili social per sensibilizzare l'opinione pubblica e gli stakeholder sulle capacità di condizionamento e di influenza delle piattaforme social nei confronti dei propri utenti.Ci siamo fatti raccontare da Annabelle Baker, Global Brand Director di Lush, cosa ha comportato questa scelta, quali ripercussioni ha generato nei confronti di una clientela molto segmentata e affezionata al brand. Si può uscirne in maniera indolore o ha un costo importante da affrontare? E come si affronta e si gestisce la fase di transizione e la chiusura? Ma soprattutto, cosa si aspettano oggi i clienti, i consumatori, le persone da un mondo fortemente indirizzato dalle piattaforme social?Partiremo da queste domande per analizzare anche i risultati della ricerca di Lush in collaborazione con The future Laboratory, dal titolo Digital Engagement: a social future.Buon ascolto

The one where Darian chats with Jacqueline Simpson, Global Brand Director at Destination BC about:Jacqueline's journey to her current position with Destination BCVolunteering for the BC Chapter of the American Marketing AssociationRecent trends and changes in marketingAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Destination BCWebsite - www.hellobc.com & www.destinationbc.ca LinkedIn - https://www.linkedin.com/company/destinationbritishcolumbia/mycompany/ Instagram - https://www.instagram.com/HelloBC/ Facebook - https://www.facebook.com/HelloBC/ Youtube - https://www.youtube.com/channel/UCpS9F8iOFksvPuYByurAvBQ Pinterest - https://www.pinterest.ca/HelloBC/ Follow Jacqueline SimpsonLinkedIn - https://www.linkedin.com/in/jacqueline-simpson-7654a81/ Instagram - https://www.instagram.com/jacqbenimble/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Starbreeze Entertainment's Global Brand Director, Almir Listo, joins me for an in-person chat during my visit to their company offices in June to chat about PAYDAY 3's upcoming release, features and much, MUCH more. Almir was a guest I wanted on this show before it even began, so I'm VERY proud to have made this interview. Thank you, Almir! --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-redcast/message

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Stephanie Lawrence Head of Agency Development, Christine Cook, CRO at Bloomberg Media and Eden Bridgeman, Chairwoman and CEO of EBONY and Jet, and host a panel discussion with Wavemaker's Head of Content Adam Puchalsky, Virginie Bercot, Global Brand Director at AXA, Thai Randolph, CEO of Hartbeat, and GroupM Motion Entertainment's Chet Fenster.

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Lucy McKillop, Joint-CEO at Outvertising and Global Brand Director, Carat, at Dentsu International, to discuss her work at Outvertising, LGBTQ+ representation in advertising, pride, and more.---More information on InfoSum https://www.infosum.comMore information on Outvertising: https://www.outvertising.org---Subscribe to our newsletter: https://www.infosum.com/resources/insightsFollow us on LinkedIn: http://www.linkedin.com/company/infosumhqFollow us on Twitter: https://twitter.com/InfoSum

We report from Fashion in Helsinki, one of the most important fashion events in the Nordics. We attended both as collaborators with our Transformation Conference and as reporters at various shows and presentations. In today's episode:Quick-fire interviews with representatives on EU laws, Marimekko's new innovation hub, and SPINNOVA's commercial-scale factory.Finland's best designers and their runway showsThe lively state of Finnish fashion and its cross-industry collaborationsInterviews held with:Mauro Scalia, Director of Sustainable Businesses at European Apparel and Textile Federation, EURATEX, who did a much-liked keynote at our conferenceSuvi-Elina Enqvist, Head of Innovation Works, Marimekko, on its new innovation hub.Diana Balanescu, Global Brand Director at the innovative fibre company SPINNOVA, who talks about their first commercial-scale factory.Juha Vehmaanperä, last year's Young Design of the Year, who presented their latest collection in conjunction with our conference.With: Konrad Olsson, Editor-in-Chief & Founder, and Johan Magnusson, Senior Editor. Hosted on Acast. See acast.com/privacy for more information.

When Charles Gordon tasked Lesley Gracie with creating the quintessential English gin in 1999, there were no constraints on the level of experimentation she could employ to get the job done. It was only with a true sense of curiosity that the brand's flagship gin came to market infused with cucumber and rose. Now a leader in the craft spirits movement, Hendrick's achieved its status by making this sense of curiosity and experimentation crucial to its brand identity.  On this episode of Essential Talks from the Park Street Insider podcast, you'll hear from Muiris Ó Riada, Global Brand Director for Hendrick's Gin at William Grant & Sons. Ó Riada will break down the steps Hendrick's has taken to activate the brand globally. For Hendrick's Gin, fostering a sense of curiosity and experimentation at every step of the brand's operations is crucial. From the curation of new products to holding activation events for bartenders, listeners will hear about how the brand utilizes the principle of experimentation at every level. Ó Riada also explains how everyone on the Hendrick's team plays a critical role in the brand's strategy.  He also delivers his golden rules for telling the brand's story.   Episode Breakdown: 1:16 - Introduction to Hendrick's 2:07 - Golden Rules of brand activation 2:40 - History of Hendrick's 4:00 - How Hendrick's approaches innovation 6:30 - Engaging bartenders with new SKUs 7:45 - How Hendrick's uses its distillery to promote the brand Key Quote:"For us on the brand, we're very ruthless in keeping to what makes the brand different. That family company mindset, that backing, is critical to that sense of curiosity without compromise."In this episode you'll hear from:Muiris Ó Riada, Global Brand Director for Hendrick's Gin at William Grant & SonsMentioned in this episode:Hendrick's GinWilliam Grant & SonsPark Street at Bar Convent BerlinLearn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. Market Follow us for more industry insights onLinkedIn FacebookTwitterInstagram

Gone are the days when vending machines were limited to selling just snacks and drinks. With the advent of new technologies like A.I., the landscape of the vending machine industry has some exciting developments that are attracting not just consumers and brands, but also investors. For brands and retailers, it has become their go-to option for cost cutting as well as a global reach...and for investors, they can take advantage of this company's unique model to earn passive income without the need for significant capital or management involvement. On Mind Your Business, Lynlee Foo speaks with Hanley Li, Founder of CloudRetail and Karman So, Global Brand Director, CloudRetail, on the evolution of the centuries-old vending machines business model, their three pronged approach for retailers, clients and investors, A.I. technology in their system as well as global trends.  This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg)  See omnystudio.com/listener for privacy information.

Nigar Zeynalova is a marketing professional, who has been leading corporate branding and marketing for over 10 years in the cosmetics industries. After recovering degrees in Tourism and Travel Services Management, as well as Engineering Economics and Management, from IMC University of Applied Sciences in Austria, she has worked with several different brands, in Europe and America and now Nigar is a Global Brand Director for Andalou Naturals. As pioneers in the natural beauty industry, Andalou Naturals leverages the power of Nature's Intelligence®, through revolutionary Fruit Stem Cell Science®. It enhances skin's natural radiance, harnessing the power of plants to fortify and nourish the skin's essential building blocks while supercharging natural defense systems to create a luminous, energized appearance from head to toe. Andalou's signature 3-angle formulation technology blends the power of Fruit Stem Cell Science derived from rare plant varieties known for their longevity protecting properties with our antioxidant-rich BioActive Berry Complex and clinically proven active ingredients such as natural retinol alternative Bakuchiol, Bio-Designed Collagen, Vitamin C, and Prebiotics. The result? Targeted solutions to all your skin concerns and a healthy, glowing complexion overall. Nigar will discuss Andalou, America's number one natural channel skincare brand. Andalou Naturals' commitment to beauty through pure ingredients, innovative formulas, eco-friendly practices, and cruelty-free standards guides the brand's formulation while its dedication to the empowerment of women lays a beautiful foundation for generations to come.

Nigar Zeynalova is a marketing professional, who has been leading corporate branding and marketing for over 10 years in the cosmetics industries. After recovering degrees in Tourism and Travel Services Management, as well as Engineering Economics and Management, from IMC University of Applied Sciences in Austria, she has worked with several different brands, in Europe and America and now Nigar is a Global Brand Director for Andalou Naturals. As pioneers in the natural beauty industry, Andalou Naturals leverages the power of Nature's Intelligence®, through revolutionary Fruit Stem Cell Science®. It enhances skin's natural radiance, harnessing the power of plants to fortify and nourish the skin's essential building blocks while supercharging natural defense systems to create a luminous, energized appearance from head to toe. Andalou's signature 3-angle formulation technology blends the power of Fruit Stem Cell Science derived from rare plant varieties known for their longevity protecting properties with our antioxidant-rich BioActive Berry Complex and clinically proven active ingredients such as natural retinol alternative Bakuchiol, Bio-Designed Collagen, Vitamin C, and Prebiotics. The result? Targeted solutions to all your skin concerns and a healthy, glowing complexion overall. Nigar will discuss Andalou, America's number one natural channel skincare brand. Andalou Naturals' commitment to beauty through pure ingredients, innovative formulas, eco-friendly practices, and cruelty-free standards guides the brand's formulation while its dedication to the empowerment of women lays a beautiful foundation for generations to come.

Joanna Hitchins is the recent author of "Chinafy: How China is Leading In Innovation and How the Rest of the World Can Catch Up," now available on Amazon & Kinokuniya. In the book, Joanna explores 9 key catalysts that all businesses can effectively "Chinafy" their business. Joanna has over 25 years of experience leading B2B and B2C businesses globally, with over 20 years of experience in China. In addition to her many agency roles, Joanna spent over 9 years at Unilever, rising to a Global Brand Director based in Shanghai. 1. What's the reason for the book, and why are you writing it now? 2. What's the cultural lens of the 9 catalysts, and are these innovations just a question of circumstances? 3. Are Western companies becoming too topical in their strategic planning? Do we romanticize invention? 4. Does the size of China makes conditions for small players to compete with big ones? China remains the world's most competitive market 5. What are Big S and Small S? How can Western companies be more Small S? 6. How does China take advantage of Reverse Innovation, and why is it a big win for the masses? 7. China's Small S example: BYD: would America be ready for a $16,000 electric car? 8. Should global brands embrace the catalysts if they are doing business in China? 9. Embracing China Innovation: KFC 10. A/B: Small S, Data, Year 2023, KFC, BYD & Unilever!

On this edition of AW360 we speak with Misha Chernyshev, Global Brand Director at inDrive. inDrive is an up and coming ride share service that promises to disrupt the major players in the space – they already are in many regions – and Misha tells us about their unique proposition.

Throughout history, sports branding and marketing has been dominated by a particular demographic, but it's only in the couple of decades that we're seeing more and more diverse representation come to the forefront. Your brand is determined by your experiences, stories, and values, so it's absolutely vital that you reach out to those who share them. Not only that, but the brands you collaborate with will only go well if you choose others with those shared values; there needs to be some philosophical alignment for it to work.In this episode of Building Brand Advocacy, Paul is joined by Massimo Alpian, Director of Global Brand Communications at Tracksmith: an independent running brand built on a deep love of the sport, crafting products and sharing stories and moments that enrich the running experience. He is also an Advisory Board Member for Protect Our Winters, and was previously the Global Brand Director for Cannondale.If you're interested in how brand collaboration works and the importance of diversity within your branding, tune in to this episode of Building Brand Advocacy.Rate & Review Building Brand Advocacy:Apple Podcasts: https://apple.co/3HYuoYlSpotify: https://spoti.fi/3DjUd1YAnd connect with Massimo here:LinkedIn: https://www.linkedin.com/in/massimoalpian Website: https://www.tracksmith.com/gb Building Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

Marketing is an integral part of the food industry, helping to set trends, change behaviour, and of course, sell products. It is a hugely interesting part of the food industry, both creative and analytical, and it has to be said, competitive. So, what skills are needed to succeed? What are the biggest challenges? And what will the role of a marketing professional look like 10 years from now? This episode of the Food Matters Live podcast was recorded in front of a live audience at the BFI in London as part of our Inspiring Careers in Food events. We were delighted to be joined by three wonderful guests to help answer some of those key questions. Guests: Vhari Russell, Founder, The Food Marketing Experts Romy Miller, Global Brand Director, KellyDeli Rosie Long, Nutrition Marketing Lead, Nutrilicious and MyNutriWeb

Today we're speaking with Colleen Stauffer of Creative Juice. Colleen is the head of marketing and communications for Creative Juice. In her role, she oversees brand strategy, product marketing including acquisition and retention to help Creators grow their businesses. Prior to Juice, Colleen was the Global Head of Creator Marketing at Pinterest where she oversaw campaign planning, strategy, and execution to tell stories that drive inspiration for creators. She has also served as Global Brand Director at Clorox, where she oversaw digital media for the suite of Clorox brands including Brita, Burt's Bees, and Hidden Valley. Colleen, a Chicago native, got her start working in the Windy City for a number of advertising agencies including Cramer-Krasselt, Edelman, and Critical Mass. In her spare time, Colleen enjoys exploring the Bay Area with her husband and corgi, Buzz. Connect with her: Instagram (@getjuice) LinkedIn Check out Mavrck Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram --- Support this podcast: https://anchor.fm/wiim/support

This week WARC talks driving growth through new usage occasions with Jennifer English, Global Brand Director at Bailey's and Carlos Grande, Effectiveness Editor at the IPA. How do you maintain existing customers and consumption moments while also attracting new customers? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

With the festive season well under way we thought now was the perfect time to indulge our minds in the exciting topic of coffee and alcohol and find out how these two beverages coexist seamlessly across different hospitality settings.In conversations with Professor Jonathan Morris, Research Professor at Hertfordshire University, Michelle Cannone, Global Brand Director, Away from Home  and Mattia Pastori, Brand Ambassador at Lavazza, we explore alcohol's historical connection with coffee, the synergies between the two beverages and the tradition and global influence of the Italian Caffe Bar.Credits music: "Make Me" by Jackson Sage in collaboration with The Coffee Music ProjectSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Welcome back for Part 2 of Matteo's interview with Dave Wingerter!Dave is the Vice President of Product Management and Global Brand Director at HO Sports Company. He is also a great skier who continues to train and test whenever he gets a chance. In this second part, Dave and Matteo dive deep into the role and responsibilities Dave has at HO Sports, including products that go beyond the Syndicate line. This sets the ground for interesting considerations about engineering and creativity, the beauty behind manufacturing, and some Dave's ideas for future projects.Enjoy!_________________________Matteo will soon be hosting an online class in sport psychology for waterski coaches and anyone who enjoys helping water skiers to improve. More details will be announced in upcoming weeks. For more information feel free to write himThis episode is brought to you by the FlowPoint Method, a revolutionary and holist approach to water skiing created by Jenny LaBaw and Marcus Brown.Learn more about the FlowPoint Method by going to thewaterskipodcast.com/flowpointmethod. Take a few seconds to write a review of the podcast on Apple Podcasts, it really helps :-)If you are enjoying this podcast, please consider a donation.If you are interested in advertising on The Water Ski Podcast, please reach out.

“Finding your voice in an organization is not easy. Great leaders gave me a push when I needed the push. So now I need to do the same - giving others their voice.” Oya Canbas is Global Brand Director and I&D Lead for Bayer Consumer Health — leading Bayer's biggest nutritional brand, Elevit, globally which has a purpose of giving every baby best start in life. She is also the global lead in Inclusion and Diversity. In her 8 years in Bayer Consumer Health, Oya held two GM roles in UK and Ireland, as well as in Turkey. Prior to Bayer, she established her career at Gillette and then in Procter and Gamble for 18 years in leadership roles across Turkey, the UK and Russia on brands like Pampers, Ariel, Fairy, Always, Head & Shoulders, Gillette and Oral-B. Born in South Africa, raised in Turkey, and now living in the UK, Oya is a is a passionate leader and brand builder — and also a proud mother of two children. You'll enjoy this candid conversation about being a passionate learner, developing high performing teams, and bringing out the best in people.

In the 198th episode of 40 and 20, The Watch Clicker Podcast, we are joined by the one and only Mike Pearson, THE Global Brand Director for Zodiac Watches. Mike shared the story of how he got there and where Zodiac is headed. Check out Zodiac Watches here. Other Things:  Mike: Build your community. Mike uses Aston Villa F.C. as part of his. Andrew: Ranch Water.  The Seltzer you shouldn't pass on. Everett: Get your stuff framed. If you're looking for some stuff to frame US Auction Online has plenty of stuff to buy. ***********************************  Check out all of Watch Clicker's content, including columns, reviews, and fantastic photography at: watchclicker.com Our full catalog of podcasts is at watchclicker.com/4020-the-watch-clicker-podcast/ On instagram: 40and20: www.instagram.com/40and20/?hl=en WatchClicker: www.instagram.com/watchclicker/?hl=en You can support Watch Clicker and 40 and 20 here: Patreon Intro/Outro Music: Bummin on Tremelo, by Kevin MacLeod (incompetch.com) Licensed under Creative Commons: By Attribution 3.0 License Creativecommons.org/licenses/by.3.0/

This week, Ryan speaks with Greg Nicoghosian, Global Brand Director at PAJAR and Jane Labrèche at PAJAR. They discuss the brand, licensing, and the importance of development within the industry. They also shared the exciting news that PAJAR is behind the new footwear at Prince Tennis. Ryan's Rants & Raves is a podcast series on fashion, design and all things Québec produced by the Québec Government Office in New York and hosted by Fashion Attaché Ryan McInturf

Herve Bouvier received his MBA and discovered that the automotive industry was not nearly as much fun as beauty and wellness would be! Herve brings his global expertise to the spa sector as the Global Brand Director for [comfort zone], and shares his insights on the joys of working in a family-owned brand.

Guest Pablo Henderson, VP of Marketing at Equinox Hotels in conversation with Maurice Bernstein. Pablo discusses his incredible journey as a mixed race kid growing up in London in the 1970s, his work in Africa and coming to America. His work in nightlife in Atlanta and how he became Global Brand Director at W Hotels leading to working with Giant Step on W Records project. Pablo is also a health fanatic and discusses the importance of wellness in hospitality. This interview was originally recorded as an IG Live on December 16th, 2020.

Sustainability and caring for our oceans is close to the heart of Seatrade Cruise, and to the industry. In this episode Chiara Giorgi, Global Brand Director, Seatrade Cruise gets to know the Founder and Executive Director of PangeaSeed Foundation, our 2021 Sustainability Partner. Spotlight on Sustainability: PangeaSeed Foundation Tre' Packard founded PangeaSeed Foundation in 2009 with the aim to unify and connect individuals around the world, opening a dialog to share ideas and develop a better global understanding of our connection with the oceans. Find https://www.pangeaseed.foundation/ (more information about the foundation here) and check out their Artists for Oceans public art programme, collaborating with contemporary artists to create large-scale public murals at https://seawalls.org/ (https://seawalls.org/) To discover more thought provoking content, register for our first Expedition focused event, https://www.seatradecruiseevents.com/virtual/en/home.html (Seatrade Cruise Virtual: Expedition Cruising )

If you have been to Pizza Expo then you definitely know who Pete Lachapelle is! In this episode, Siler and Nick have a great conversation with Pete about Pizza Expo, where it has been and where it is going. Here is a little more about Pete - Graduating with a marketing degree from Boston College in 1978, Pete has been in the publishing business since 1979. Having served as publisher on 12 different titles, he has worked for some of the largest trade publishing companies in the country and has focused on the food industry for more than 35 years. He began selling ad space for Bakery Production & Marketing in 1983 and was named publisher in 1988. There, he built the magazine into one of the largest industrial food publications in the country. In 1998, he decided to take on the challenge of redesigning and reorganizing Pizza Today into the magazine you see today. In 2000, Pete was named president of Macfadden Protech LLC, where he was responsible for International Pizza Expo, Pizza Today, the National Association of Pizzeria Operators (NAPO) and the School of Pizzeria Management. Most recently, his group has developed Pizza & Pasta Expo, Int'l Artisan Bakery Expo and Artisan Bakery East and the soon-to-be launched Pizza Expo 365, an online resource platform which will represent the Crossroads of the Industry. Pete is also a founding member of the National Restaurant Association's Pizzeria Industry Council with the goal of increasing the success rate of independent and multi-unit pizzerias. Today, Pete is the Global Brand Director for Emerald Expositions' Food Group with the mission to expand the Food Group's footprint throughout the artisan foodservice community.