This Week Next Week

Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah from the WPP Media Intelligence team discuss key highlights from their newly released advertising forecast report, This Year, Next Year, MidYear Forecast. The podcast covers global advertising trends, including market projections, shifts in media consumption, and the transformative impact of AI on the industry.Check out an interactive overview of the report here: http://www.wppmedia.com/news/tyny-midyear-2025?utm_source=podcast&utm_campaign=tynyTakeaways:Global advertising revenue is forecasted to reach $1.08 trillion by 2025.Retail media is expected to surpass total TV revenue by 2025.The advertising market shows resilience despite economic uncertainties.Search advertising continues to grow globally at 7.4%.Content-driven advertising is now the largest segment of media.User-generated content has surpassed professionally produced content in ad revenue.AI is transforming the advertising landscape significantly.Marketers need to consider how to engage with bots in the future.Trust and transparency are crucial in AI-driven advertising.The advertising industry is rapidly evolving with new technologies.00:00 - Introduction and Rebranding01:01 - Global Advertising Forecast for 202502:16 - U.S. Market Insights: Retail Media vs. TV04:38 - UK Trends and Digital Growth06:29 - Introducing the New Media Taxonomy10:49 - Industry Feedback on the New Framework13:08 - User-Generated Content Surpasses Professional Content14:17 - The Creator Economy and Revenue Streams16:07 - AI's Transformative Impact on Advertising19:48 - Marketing to Bots and the Future of Web Traffic23:20 - Ethical Considerations for AI in Advertising24:46 - Closing Thoughts and Upcoming Episodes

In this episode, Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to discuss the team's work on the upcoming This Year, Next Year advertising forecast report, set to release publicly on June 10th. The trio dives into key developments in media, technology, and advertising, including major announcements from Google I/O, Xiaomi's rise as a media owner, and the evolving role of AI in content creation and ad strategies. They also reflect on industry trends like programmatic buying in legacy media and the growing importance of live sports for streaming platforms.00:00 - Introduction and Team Updates01:52 - Paramount's Rugby Deal and the Value of Live Sports03:44 - Xiaomi's Growth, Smart EVs, and Advertising Strategy07:36 - Google I/O Announcements and AI Innovations12:58 - AI's Impact on Advertising and Market Shifts17:08 - Legacy Media Trends and Programmatic Buying21:20 - What's Next? Wrapping Up and Personal Highlights

In this episode, Kate Scott-Dawkins and Jeff Foster discuss the busy earnings season, highlighting key economic trends, advertising growth, and the impact of AI on major companies like Meta, Amazon, and Google. They explore the challenges faced by Snap and Spotify, Comcast's revenue struggles, and the future of subscription models in consumer behavior. The conversation also touches on global market trends and regulatory impacts, concluding with insights into cultural moments that shape media consumption.TakeawaysThe earnings season has been particularly busy with significant economic news.US hiring trends remain positive despite economic uncertainties.Meta is focusing on AI to enhance its advertising business.Snap's advertising growth is mixed, with stagnant user growth in key markets.Amazon continues to lead in advertising growth alongside Meta.Google's advertising performance shows signs of recovery, particularly in search.Microsoft's growth is driven by advertising within its personal computing segment.Apple's services revenue is steadily increasing, but hardware sales face challenges.Subscription models are expected to play a larger role in consumer purchases by 2030.Cultural moments, especially sports, continue to drive media consumption globally.00:00 - Introduction & Overview02:55 - Economic Trends & Consumer Sentiment05:49 - Earnings Reports: Meta & Amazon09:14 - Advertising Insights: Snap & Spotify12:07 - Digital Ad Landscape: Google & Microsoft14:56 - Future of Media: Subscription Models & Predictions17:59 - Comcast & Peacock: Performance Analysis21:07 - Market Trends: Global Insights & Regulations23:52 - Wrap-Up & Cultural Reflections

In this episode, Kate Scott-Dawkins and Jeff Foster break down Netflix's latest earnings report. They highlight the impressive 13% revenue growth and discuss Netflix's bold ambition to hit a $1 trillion market cap. They also look at how advertising revenue, a strong market, and smart content investments can help the company grow.Kate and Jeff discuss the potential of AI to reduce production costs. They take a closer look at the ongoing antitrust trials involving Meta and Google and what these cases could mean for the media world in the future.00:00 – Introduction & Podcast Preview• Kate and Jeff welcome listeners and outline the topics for the week.00:40 – Netflix Earnings Overview• Discussion of Netflix's 13% revenue growth, the missing subscriber count, and overall earnings call highlights.02:00 – Ad Revenue Goals & Forecasting• They cover the leaked goal of reaching a $1 trillion valuation and $9 billion in ad revenue by 2030, plus initial strategy insights.03:30 – Live Events & Video Podcasts• Conversation about Netflix's strategy around live events (NFL games, Oscars, etc.) and the evolution of video podcasts.06:00 – Market Trends & Margins• Analysis of Q1 dynamics, pricing adjustments, margin strength, and resilient consumer behavior in home entertainment.09:42 – Ad Revenue Modeling Details• A detailed walkthrough of the modeling assumptions—from a small ad revenue base in 2024 to the ambitious 2030 target.17:12 – AI & Content Innovation• Discussion on how AI is reshaping film production (e.g., de-aging effects) and its potential cost-saving impacts.19:21 – Tech Trials & Antitrust Updates• Coverage of antitrust trials affecting Meta (Instagram/WhatsApp) and Google's ad tech practices, plus implications for future strategy.25:20 – Weekend Recommendations & Wrap-Up

In this episode, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah explore the escalating US-China tariff situation, its impact on industries like automotive and technology, and how businesses are navigating uncertainty. They also discuss the resilience of the financial services sector, shifts in consumer behavior, and the broader implications for globalization and advertising trends.Disclaimer: Since recording this episode, a 90-day pause on tariffs has been announced, along with adjustments to tariffs on China. While these developments may temporarily ease tensions, the topics discussed—such as long-term impacts on industries, consumer behavior, and globalization—remain highly relevant.Key Topics Discussed:US-China Tariffs: Impacts on key industries like autos, apparel, and tech.Globalization Under Strain: Challenges to specialization and self-sufficiency.Financial Services Resilience: Growth despite inflation and economic uncertainty.Advertising Trends: Small business challenges and the rise of "Made in America" messaging.Sports Advertising: Super Bowl, World Cup, and Olympics sustaining demand.Chapters:00:00 - Disclaimer 00:16 - Episode Overview and Tariff Discussion 02:18 - US-China Tariffs: Impacts and Retaliation 05:45 - Industry-Specific Challenges: Autos, Tech, and Apparel 09:51 - Globalization Under Strain and Manufacturing Shifts 12:00 - Small vs. Large Business Responses to Tariffs 15:25 - Impact on Sports and Live Event Advertising 19:30 - Financial Services Sector Resilience and Outlook

WPP has acquired InfoSum, the world's leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP's media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry's most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum's patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter insights, better audience targeting, and measurable campaign improvements across the entire marketing ecosystem.With access to InfoSum's extensive global data network—including signals from leading media platforms, retailers, and identity partners—WPP is redefining marketing intelligence and helping clients move beyond outdated identity-based solutions.This is “Intelligence Beyond Identity,” where privacy, performance, and innovation come together to shape the future of marketing.Learn more about this exciting partnership and what it means for WPP, GroupM, and their clients with Brian Lesser, Evan Hanlon, and Lauren Wetzel.⁠https://www.groupm.com/newsroom/wpp-acquires-infosum-in-major-investment-in-its-ai-driven-data-offer/⁠

In this episode hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by special guest Aisha Khan, Head of Client Engagement for GroupM Global Commerce. Their discussion covers advertising trends among the top media sellers, retail media innovation, economic impacts on advertising, and YouTube's growing dominance in TV viewing. Note: As a group, the top 25 accounted for 72% of total advertising in 2024, up from 68% in 2023. If we exclude China (and the China-based ad sellers) concentration went up from 63% to 66%.00:00 - Introduction01:13 - Top 25 Media Sellers: Winners and Trends08:44 - Retail Media Deep Dive with Aisha Khan19:10 - YouTube's TV Takeover and Nielsen Data24:33 - UK Economy, Advertising Insights, and European Media Consumption30:14 - Weekend Plans and Pop Culture Wrap-UpSome links:GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn.

In this week's episode of This Week, Next Week, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah dive into the latest developments shaping media, entertainment, commerce, and economics. From the impact of potential U.S. tariffs on European alcohol imports to the evolving creator economy, we break down how these shifts are influencing advertisers and consumers alike.00:00 - Introduction & Topics Overview01:10 - Alcohol Tariffs: Europe vs US Trade Tensions 04:30 - Impact of Tariffs on Alcohol Advertising Budgets 08:15 - Spotify's Loud and Clear Report: Artist Royalties 11:45 - Music Streaming Trends: Growth and Challenges 14:20 - The Creator Economy: MrBeast and Media Upfronts 17:05 - Defining the Creator Economy20:40 - Recommendations: Playground Book, Big Technology Podcast 23:10 - Roblox, AI, and Gaming Innovation Some links:GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn.

In this episode, Kate, Jeff, and Nidhi dive into the latest developments shaping economics, media, technology, and entertainment in 2025. From tariffs impacting trade to the evolution of streaming platforms and AI innovation, we explore how industries are navigating uncertainty and embracing change. Highlights include insights from the US Federal Reserve Beige Book, Oscars viewership trends, YouTube's app redesign, and updates from the Morgan Stanley TMT Conference.Segments(00:00) Introduction(00:28) Global Economics Overview(01:32) Beige Book Insights(02:45) US Consumer Spending Trends(03:30) Tariffs and Price Increases(05:02) F1 Viewership Insights(07:13) European Media Owners Report(08:55) Linear TV Trends in Europe(09:56) Germany's Cable TV Shift(11:00) Streaming vs. Linear TV(14:52) Out-of-Home Advertising Growth(15:32) Programmatic Advertising in OOH(16:18) YouTube's Redesign & Aggregation(17:04) The Battle for the Living Room(19:41) Morgan Stanley TMT Conference Highlights(20:10) Fox's DTC Strategy(22:31) Netflix's Ad Business Growth(24:00) Disney's Focus on Advertising(24:34) Warner Bros. Content Strategy(25:55) Weekend Plans & Closing RemarksSome links:GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/US Federal Reserve Beige Book: https://www.federalreserve.gov/monetarypolicy/files/BeigeBook_20250305.pdf Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn.

This week, Kate and Jeff tackle the latest in advertising and media, from the challenges of tracking sports sponsorships to the shifting dynamics of CPG spending. They discuss how top earners are driving nearly half of U.S. consumer spending, the growing importance of streaming ad revenue, and why content budgets are skyrocketing. Plus, what does Walmart's dominance mean for big brands? Dive into the data and trends shaping the industry.5 Key Takeaways: Sponsorship Challenges: Sports sponsorships are becoming more critical as traditional ad reach declines, but reliable data on sponsorship deals remains elusive. CPG Spending Trends: Personal care brands are increasing ad spend faster than food and beverage companies, with a focus on premiumization and value-based strategies. The 10% Economy: The top 10% of earners now drive nearly 50% of U.S. consumer spending, reshaping retail and advertising strategies. Streaming Growth: Platforms like Paramount+ and Max report strong subscriber growth and narrowing losses, with streaming ad revenue rising significantly. Content Budgets Soar: Media giants like Comcast and Disney lead in content spending, while Warner Bros. Discovery shifts focus to leveraging its IP catalog over acquiring costly sports rights.Some links: GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/ WSJ article "The U.S. Economy Depends More Than Ever on Rich People": https://www.wsj.com/economy/consumers/us-economy-strength-rich-spending-2c34a571

This week, Kate, Jeff, and Nidhi dive into the latest trends shaping media, advertising, and entertainment. From retail media's rapid growth to the integration of AI in sports, and the ongoing battle for dominance in streaming content, the team covers it all. They also explore the critical role of storytelling in building brands and share their weekend viewing plans.NEXT WEEK: Earning seasons continues with eBay, Home Depot, Danone, and more!Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn. --Discover GroupM's latest ⁠⁠⁠This Year Next Year⁠⁠ ⁠ Forecast here:https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/

This week, we dive into the highlights of Super Bowl LIX, which achieved a record-breaking 127.7 million viewers across various platforms, including FOX and Tubi. We analyze the implications of this viewership surge for advertisers and discuss how Tubi's simulcast set new streaming records with 15.5 million peak concurrent viewers.We also explore the growing interest in sports beyond football, focusing on the Rugby Six Nations and its increasing viewership in the UK. Our discussion extends to the performance of European broadcasters, where mixed results reveal shifting dynamics in advertising revenue, particularly in the face of rising digital consumption.On the economic front, we unpack the latest GDP growth figures from the UK and the U.S., highlighting how inflation continues to impact consumer behavior and retail sales.Additionally, we cover Fox's strategic acquisition of Red Seat Ventures, aimed at enhancing its connection with audiences through right-leaning podcasts and live events. Google's impressive turnaround in ad revenue is also examined, with YouTube emerging as a dominant player in TV consumption.Key Takeaways: Record Super Bowl Viewership: Super Bowl LIX attracted 127.7 million viewers, marking a significant increase in audience engagement. Tubi's Streaming Success: The platform's simulcast reached 15.5 million peak concurrent viewers, setting new streaming records for the event. Rugby Six Nations Growth: Increasing viewership in the UK indicates a broader interest in sports beyond football. Mixed Results for European Broadcasters: Shifting dynamics in advertising revenue highlight the importance of digital consumption. Economic Insights: The UK shows modest GDP growth while inflation impacts consumer behavior and retail sales in the U.S. Fox's Strategic Acquisition: The purchase of Red Seat Ventures aims to connect with audiences through right-leaning podcasts and live events. Google's Ad Revenue Turnaround: YouTube reported record ad revenue, solidifying its position as a leader in TV consumption.NEXT WEEK: Earning seasons continues with Etsy, Cinemark, Booking, Block and more!Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn. --Discover GroupM's latest⁠⁠This Year Next Year⁠⁠ Forecast here:https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/ If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.

This week, we decode the earnings from some of the largest sellers and buyers of advertising including Amazon, Disney, Fox, Snap, Mondelez, and Uber. Plus we look at economic news from Europe and the U.S. and expected implications for advertising growth, including the tariffs now on hold for Canada and Mexico.NOTE: There was simply too much to cover in one podcast, so we'll tackle Google's results along with the Super Bowl next week. Key earnings insights include:Amazon: Continues to thrive with significant advertising growth driven by its streaming services.Fox: Successfully balances traditional cable and streaming, leveraging political and sports advertising.Disney: Faces challenges with a slight dip in Disney+ subscribers but maintains profitability in its streaming segment.We also discuss the performance of major advertisers like Estee Lauder and Capri, who are navigating uneven recovery in the luxury sector, alongside steady growth from CPG giants like Colgate-Palmolive and Mondelez.Digital endemic companies such as PayPal and Uber show robust revenue growth, with PayPal focusing on AI and partnership scaling, while Uber expands its services into less dense areas.Finally, we touch on Shein's strategic re-entry into India, reflecting broader shifts in global trade dynamics, and the evolving advertising landscape that demands innovative strategies for brands to stay relevant.NEXT WEEK: We'll breakdown Google earnings, Super Bowl, earnings from DoorDash, Airbnb, and other CPGs.--Discover GroupM's latest⁠This Year Next Year⁠Forecast here:https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.

In episode 53, we dive into the latest earnings reports from tech giants like Meta and Microsoft, analyze Comcast's performance amidst industry shifts, and explore the luxury sector's outlook with a focus on China's recovery. Meta is leveraging its massive user base to monetize AI investments, with tools like Advantage+ showing strong growth (70% YoY growth). Microsoft continues to expand, driven by LinkedIn and a booming AI business (175% YoY increase). Comcast faces challenges in broadband but sees potential in mobile and a steady media division. LVMH's performance and advertising spend provide insights into the luxury sector's trajectory. We also discuss the impact of interest rate decisions by the ECB and the Fed, analyzing their potential effects on economic growth and the advertising landscape. Plus, we'll touch on the US GDP's 2.3% annual growth in Q4 2024, driven by a 4.2% increase in consumer spending, and the overall economic outlook for 2025. NEXT WEEK: We'll break down earnings from Spotify, Alphabet, and others, plus share our weekend plans. -- Discover GroupM's latest This Year Next Year Forecast here: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/ If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.

In episode 52, we dive into the latest earnings reports from Netflix, luxury brands, and CPG giants like P&G, exploring key takeaways for advertisers and marketers. Netflix had a strong quarter, but is their content spend enough to stay ahead of the competition? The luxury sector shows mixed results, with China's uneven recovery a major concern. CPG companies are shifting focus from pricing to volume growth as inflation falls. Plus, we discuss the impact of AI, with companies like LG betting on "affectionate intelligence" to make AI more user-friendly. We break it all down and preview next week's big earnings from LVMH, Meta, Microsoft, and more! -- View the latest This Year Next Year from GroupM

GroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024⁠ Stay connected with GroupM on LinkedIn GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedIn GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Navigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠Stay connected with GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Elliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment. Recorded Live from The GroupM Rooftop on Day 2 of Cannes Lions Follow GroupM on LinkedIn for more content GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

An opportunity to go a little deeper into The Influenceables, a Wavemaker consumer behaviour research project. From food to beauty, auto to entertainment the research reveals how new media has transformed the decision journey for shoppers and how shared cultural moments have transformed consumption. With Stuart Bowden, Lilia Fuse, Felipe Thomaz and Alex Brownsell. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠⁠Stay connected with GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publishers. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 Stay connected with GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠ _ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media buys, leading to more effective campaigns and better return on investment (ROI). GroupM has integrated attention metrics into their performance-centric strategy, evolving with changing times and ensuring maximum value from every marketing and media dollar invested. Mars has found attention metrics to be correlated to business success, improving the effectiveness of their campaigns by understanding the quality of each impression. Adelaide is working to make attention metric data available in whatever way advertisers want, including via GroupM Nexus's custom algorithms. The use of attention metrics has led to responsible media investment, driving better outcomes and creating a positive feedback loop for advertisers, publishers, and consumers. The future of attention metrics includes embedding it in buying systems, scaling it across more digital platforms, and incorporating the data into planning tools. There is a need to evolve measurement models to shift from volume to value, aligning with the long-term effects of attention metrics in creating a shared understanding of quality and driving more trust in the market. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Oliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more. Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Michael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's fast changing and highly dynamic news environment.  Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠ _ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. -- GroupM Socials

Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials

Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

Nick Palmer, EssenceMediacom, talks to Jamie Cutburth of NBCUniversal. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

Nic McCarthy, Global Head of Creative Excellence at Wavemaker interviews Parul Patel Desai, VP Marketing, Greater Indochina Hub at Colgate-Palmolive, and Milan Rouhana, MD Middle East, Africa, and Pakistan at Perfetti van Belle about putting the magic back into advertising in the platform era. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

Ellie Hooper, Head of Client Services at Goat talks to Future PLC CEO Jon Steinberg about Future and the future of branded content and brand engagement. Recorded Live from The GroupM Rooftop at Cannes Lions 2024

We're stepping into the future of retail with a fresh perspective on shopping and performance. Featuring Stephanie Stopulos, VP Media at Target, Carrie Sweeney, VP Retail at Pinterest, and Ji Young, COO, GroupM NA in conversation with EssenceMediacom's Chief Strategy Officer for the US Preeti Nadgar. Recorded Live from The GroupM Rooftop at Cannes Lions 2024

Hear from industry leaders Amanda Grant (Global Head of Partnerships at Choreograph), Chandra Rostov (COO at VML), Jackie Cutrone (CMO, NewtonX), and Marc Mathieu (SVP, AI Transformation at Salesforce) as they discuss the transformative power of AI and CRM in media. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com

In this special Cannes edition of The Rebooting, Brian Morrissey talks to GroupM's Global President of Business Intelligence Kate Scott-Dawkins, Johanna Mayer-Jones, Chief Advertising Officer at The Washington Post, and Outbrain CEO David Kostman. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com

Live from Day 1 of Cannes Lions 2024, Kim Dirckx, Global Head of Sustainability at L'Oreal, talks to Alex Altman, Global Client President at Wavemaker, about gaming's potential as a platform for positive change. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com

Jose `Reyes, Chief Creative Officer at EY, Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health at Bayer, and Aruna Natarajan, Chief Client Officer at EssenceMediacom explore the ways in which organizational change can be the catalyst for achieving a marketing or business vision. Recorded Live from The GroupM Rooftop at Cannes Lions 2024

Anne Frisbie, SVP, Global Business Development at AdsWizz joins Preeti Nadgar, Chief Strategy Officer at EssenceMediacom in the US for an enlightening conversation on the future of audio, recorded live at The GroupM Rooftop during Cannes Lions 2024. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In the final episode of the week, Arron Shepherd and Harry Hugo speak to Cesar Reclade - GroupM CEO for LATAM, Jennifer Creegan - General Manager, Global Marketing & Operations for Microsoft Advertising, and Kate Scott-Dawkins - President, Global Business Intelligence at GroupM.

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Stephanie Lawrence Head of Agency Development, Christine Cook, CRO at Bloomberg Media and Eden Bridgeman, Chairwoman and CEO of EBONY and Jet, and host a panel discussion with Wavemaker's Head of Content Adam Puchalsky, Virginie Bercot, Global Brand Director at AXA, Thai Randolph, CEO of Hartbeat, and GroupM Motion Entertainment's Chet Fenster.

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners. In today's episode Arron Shepherd and Harry Hugo speak to Laura Desmond, CEO of Smartly.io, Stacy Malone, Global Head of Business Marketing at Pinterest, BBBS CEO Artis Stevens, and GroupM NA Chief People Officer Serena Anthony.

Throughout the week at the Cannes Lions Festival of Creativity, GroupM's influencer marketing arm Goat interviews brand marketers, GroupM and agency executives, and partners.

Brian says his final goodbye to the podcast with one last read-through of economic conditions and a breakdown of results from the worlds of television, CPG and luxury. And we invite James McDonald, Director of Data Intelligence and Forecasting at WARC, on the show for a wide-ranging discussion that includes a lesson on the importance of studying your history. This Week Next Week will return.

In our 50th episode, we have the latest retail sales data from China, the U.S. & U.K. and earnings reports from Netflix, P&G, Richemont & Discover. Brian and Kate then talk through mass reach versus targeted ad campaigns and the impact either can have on consumers' buying decisions years after first seeing that ad. And we take a deeper dive into the latest with Netflix, why it's more important to focus on revenue and revenue drivers over subscriber totals and how the frequency of global hits like 'Wednesday' could accelerate with program marketing. Finally, we talk with Anne-Laure Dreyfus-Coutinho, TV Director, and Katty Roberfroid, Director General, both of EGTA, an international Brussels-based trade body representing TV and radio sales houses, about TV measurement around the globe, the addition of US-based streamers into their membership, and the importance of local language content for the future of TV. Music credit: Joseph McDade

We invite GroupM's Simon Thomas, Global Director of Audiences Research, and Bharad Ramesh, Executive Director of Research and Investment, to discuss the formation of a joint industry committee of major U.S. television players set to focus on advancing measurement across linear and streaming. But first, a look at a less pessimistic global economy as well as strategic (and non-strategic) happenings in the world of streaming video. Relevant Links Warner Bros Discovery explores sale of music library (FT) TV networks create joint industry committee for audience measurement (Axios) Music credit: Joseph McDade

We're back from the new year break with a quick look at some economic figures out of the U.S. and EU, and then we analyze some comments from the CEO of Warner Bros. Discovery about the health of the advertising market. We make sense of the $414 million GDPR fine handed down to Meta and explain why there will likely be a greater effort from media owners to secure informed consent. And then we analyze how the concentration of ad revenue is evolving as major U.S.-based media owners continue to gain share. Related Links: Meta's Ad Practices Ruled Illegal Under E.U. Law (NYT) Music credit: Joseph McDade

In the last episode of 2022, we discuss the latest economic data from inflation to new business formation and November pumpkin sales. Kate, Brian and ChatGPT discuss the key trends of 2022 and what we're looking forward to in 2023. Then Kate and Brian dig into what we (and everyone else) got right and wrong this year (remember when Brian had to eat his mask?). And, lastly, we want to hear from you: what predictions did you get right or wrong in 2022 and what are some of your predictions for 2023?

In this special episode, we discuss the findings from our This Year Next Year 2022 Global End-Of-Year Forecast, authored by Kate Scott-Dawkins. In the face of rising inflation and fears of economic downturns, the report outlines reasons for cautious optimism as we project positive growth for 2022 and 2023. Related Links: This Year Next Year: 2022 Global End-Of-Year Forecast (GroupM) Music credit: Joseph McDade

We review the latest economic data trends, highlight key points from investor days hosted by Nestle and P&G and provide a clear take on the "confusing and uncertain times" at AMC and Disney. With a deep dive on some of the key issues impacting global and local television trends, such as the state of the auto market, the challenges of diminishing audience reach and the importance of targeting desired audiences, our guest interview this week is Steve Lanzano, president and CEO of the TVB. Related Links: Disney Proposal to Restructure, on McKinsey's Advice, Triggered Uproar From Creative Executives (WSJ) Deep cuts at AMC Networks signals turbulent time for media industry (CNN) Music credit: Joseph McDade

We unpack the big television downgrade of Q3 and try to unmask the culprit that's killing the medium. Hint: digital endemics and tough pandemic comparables are looking suspicious. We look at recent ad-tech earnings figures, and then put all the attention-grabbing headlines around Twitter in context with the platform's actual share of attention among advertisers. Music credit: Joseph McDade

We sift through yet another week of earnings, this time from big TV players like Paramount, Warner Bros. Discovery and Canal+. Special guest Tom Narayan, Lead Equity Analyst for European Autos at RBC Capital Markets, joins to discuss the health of the automotive sector — a major contributor to the global advertising economy. Music credit: Joseph McDade