The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

How do you make sales when no one is buying?  How to get people to buy without being a jerk? And the big sales mistakes you should avoid All that coming up right now… Stay Tuned We're talking with The Real Salesman, Carl Hooper as he gives you his tips on how to beat the learning curve to gain sales and grow your business. It's The Business of Video Podcast Join Us LIVE every Wednesday at 9am PST

How do you gain instant influence to become the go-to brand in your niche? Plus what business owners MUST avoid when creating a video strategy…  Stay Tuned We're talking with high-level consultant Alejandro Reyes  It's The Business of Video Podcast Join Us LIVE every Wednesday at 9 am PST

These 3 LinkedIn Video tips will generate more awareness and close more sales for your business...  Learn why Linkedin absolutely needs to be on your list of platforms to stand on today and how to do it best.  Join Owen and Nick as we interview LinkedIn expert, Anthony Ambriz on his inside knowledge for using video on LinkedIn.  It's The Business of Video Podcast Join Us LIVE every Wednesday at 9am PST

Bonnie is a film and TV producer with over 700 television segments. She founded BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks. G E T  L I V E  A L E R T S:     TheBusinessOfVideoPodcast.com Syndication is repurposing your video and showing it in different places. all you need to do is link to BINGE and they take care getting your video out to where you want it to go. The shows all go to On Demand. On Demand is where it is at right now. People are going more for watching on their own time. BINGE Networks is a network for creators, created by creators. People just need to go to the BINGE app and search for videos to watch. Pricing on BINGE is for one full year. BINGE is the amplifier that will put you in new places and be discovered by a new audience. With a higher end, they have a pay-per-view where you set the price for people to have to pay. BINGE is putting those videos in front of new audiences for you. BINGE is taking the leg work out for you to discover new viewers. Repurpose IO will allow you to repurpose your Facebook or Youtube right to your BINGE account. You just need to enter your info in once and then you are ready to BINGE. for the Pay-Preview site, you get all the data to nail down your videos. Others, this is still a work in progress and will be added to.  BINGE wants to be the Netflix for every day awesome!er OTT basically means "Over The Top," A.K.A. not paying your cable bill!    

Dane Golden is a YouTube Marketing and Video SEO Expert. He's a digital marketing strategist who specializes in helping companies drive conversion via YouTube and Facebook video using a content marketing approach.   G E T  L I V E  A L E R T S:      TheBusinessOfVideoPodcast.com   People are searching for how to do something, they want to know how to do things. So if you have a problem people need solving, they are looking for a video to get that issue resolved. Every product is "bland" until you have a problem you need solving! Once an issue comes up for a person, your service or product becomes very important to them. Competed with a free product by showing a head to head comparison. It depends on how much quality people are looking to get out of a product. Targeted paid discovery is a very helpful tool to use. Only make a video on your expertise if the customer did not know you existed.  You know your customers, what would they like to see from you to solve their problem. demonstrations are a great way to stand out among the other similar products you are competing with. If you can get people to keep coming back, then they will most likely become a customer.    

Bryant has over 10 years of SEM experience and has worked in-house for Fortune 500 companies like Choice Hotels   Bryant is a fanatic in paid search and conversion rate optimization. Without the right messaging and design when a user gets to a landing page, you are essentially throwing money down the drain.   Bryant is the Chief Consultant at Bryant Garvin Consulting - where he works with companies to improve their ROI from their marketing activities. G E T  L I V E  A L E R T S:     TheBusinessOfVideoPodcast.com Take the time to come up with a video that will engage your audience and sell them at the same time. You have less than 2 seconds to grab their attention before they have the chance to skip over your ad. But in the time to plan out your video! 95% of all our decisions we make are made unconscious then we use consciousness to justify the decision. You can have different emotions, but you need to be careful and not have it shift too quickly. Data can help improve your video. Remember people are there to interact with humans. You need to engage them so that when they are ready to buy a product in your field, that they go to your brand first. You want to embed your videos to your page too. People were being educated and sold before they even got to the website. Those that watched videos and interacted with it on the website had higher conversions. The selling points are above the fold!    

Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill's business, The Dynamic Communicator®, helps organizations navigate the digital communication space to attract customers, increase sales, and retain clients. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017. G E T  L I V E  A L E R T S:     TheBusinessOfVideoPodcast.com A testimonial is having someone saying something about what you did or didn't do for them. It is a different way to add a bit of flare to get your business out there. Testimonials are the best way to capture the experience a person has had with you. Unless they are very entertaining, they should be around 15 seconds. To get the best testimonials, you need to ask the right questions. You need to think about what you specifically want to get from the testimonial. Ask what follow up questions they may have to help give you future leads. The trick is to have a set of 4 to 6 questions and ask them in a row and now you have several clips at your disposal. You want them to say what comes to their mind first. If they begin to think it looks less natural. When getting the testimonial and think about how this will help your client. If someone does not want to be on camera still ask if you can use the audio or even just to have it to transcribe it later. Always have a mini tripod and mic on you for on the spot testimonials. You want to be prepared to let them know where the testimonial will be seen. If you need the testimonial bad enough, you can offer to let them edit out what they do not like. If you missed the moment to get a testimonial on video, just stick with a text-based testimonial. You can also put a testimonial requirement in your contract.      

Antonio Centeno is President of ATailoredSuit.com and the founder of RealMenRealStyle.com. He has created over 700 articles & videos on men's style, blogs over at the Art of Manliness, and is the author of the internet's best style eBook - A Man's Guide To Timeless Style. He has almost 2 million subscribers on his YouTube Channel and is here to share his secrets with you. G E T  L I V E  A L E R T S:     TheBusinessOfVideoPodcast.com When building your subscribers, do not focus on the numbers, solve a problem for potential subscribers. If you collaborate with people, you do not really say "No" to companies, but you can refer them to your partners. Collaborations is a huge reason in order to help grow your subscribers. Collaborate with other businesses and collaborate with your audience. You ARE NOT AN ISLAND! More people and different people are a key to growth. Go to where your audience will be and not where they are at the moment. Where will the market be?  What tools will still be available to you? You can find events with people with similar interests and have that creative passion can help keep you motivated to keep going. Handoff tasks that are draining your energy. Just because you are a small business, doesn't mean you do not have value. Being small can be an asset. You are able to be more flexible. Find out where you can add value and what problem can you solve for your audience. Be aware of how people are responding to your service.        

 How to make AWESOME audio for your YouTube videos and Live shows? What's the difference between a jingle, a show drop, and a bumper? Mike is the creative director at Music Radio Creative. Audio production is his life. Mike is passionate about helping you to sound great! He presents a daily live stream about producing podcasts, cleaning up audio, improving the sound of your voice, creating music, sound design and more. G E T  L I V E  A L E R T S:     TheBusinessOfVideoPodcast.com Audio is EVERYTHING when it comes to video! The first thing you want to get your video sounding good at the source! You cannot fix everything in post. Next look at the parametric EQ and compression. A jingle is something that is sung or spoken. A show drop is a 3 or 4 second sound like a transition. No more than two voice actors for your branding. More than that will get confusing. In Adobe Audition there is a setting to chose between a male or female voice.  Pitch shifting will help you to get your voice deep. But if you want a deep and full voice you want to use EQ. To figure out what your jingle should sound like, you need to know your style and who your audience is.  

Building a brand is no easy task. Salma Jafri will share her brand building strategies that will have you working smarter and not harder. Salma Jafri is a YouTube Certified Video Content Strategist and an international speaker. She is the Founder of the #BeTheMedia Mastermind – a video training academy for entrepreneurs. She is a Channel Partner and Contributor at Entrepreneur.com and hosts a weekly video show on YouTube called “Be The Media”. G E T  L I V E  A L E R T S:     TheBusinessOfVideoPodcast.com See yourself as a CEO in order to succeed. You need to separate yourself from your brand to build it to where you want to go. Be The Media. We all as the ability to make videos and create our own shows. Don't wait for the moments of people inviting you to be a guest. create your own content and get your voice heard. If you are scared to get on camera, you need to practice and get used to how you look and sound on camera. If you feel you don't have anything to say, go into Facebook groups and posts and see if there are any questions you can answer, and start building up that database. You do not need the best equipment to get started. Just make sure to get a decent mic, and as you grow you will be able to invest more. Think about the end results of building your brand, each video will be created with that goal in mind. Turning viewers into subscribers is all about personality. Basic Brand Elements:     You have to know your audience.     You have to know your strengths     Pick your topic that aligns with your brand.  

Chris  Michaels is an author,  entrepreneur and communications pro. He currently serves as the streaming industry evangelist and director of communications at  Wowza Media Systems, Chris has spent 20 years providing strategic marketing communications counsel for many of the world's largest technology companies,  including Intel, HP, Microsoft, SAP and more than 100 startups. G E T  L I V E  A L E R T S:      TheBusinessOfVideoPodcast Today, more and more applications are building live streaming capabilities into their app. Live streaming and video are not just for businesses, even doctors are beginning to use video to allow them to engage much more and be more authentic. You have a REAL exchange with people while live streaming. With Wowza you can simulcast your live stream. Wowza allows you to stream in 4K video. You get a full professional broadcast capability. You are able to respond to comments and helps you stay engaged with your audiences. the higher your quality, the more people will want to tune into your live stream.  Find the best tools that work for you to help you create that professional looking live stream.   The tools you use should be the ones that work best for the type of content you are providing.  

Today we talk with Tommie Powers aka "Tommie Traffic" who will be sharing his strategies for a huge return on YouTube ads.  Tommie Traffic is the founder of Video Ads Academy with over 15 years experience in digital marketing. As a result of spending north of $50M, his advertising strategies have been used to catapult one company to #134 on the INC 5000 in 2 years, scale multiple 7 and 8 figure brands, and even used by top growth hackers in Silicon Valley. G E T  L I V E  A L E R T S:     TheBusinessOfVideoPodcast.com It does take more effort to create a video ad that will drive traffic on YouTube, and you need to play the long game on YouTube. The customer value is so much higher on YouTube compared to other social media platforms. YouTube ads just provide a more profitable client. Every type of product or service will do well. It all boils down to your message and offer. Do you have an offer that your market wants/needs at a high level? Can you create a message to make them see the wants/needs? Remember traffic is a commodity. It is more about what you are selling than the length of your video ad. You want to create conversations with your messages. Your sequence and content all depend on what your product is. Is what you are selling a big or small commitment to your clients? You can use Ad words and Google shopping for your videos. You can target your video ads to run on certain YouTube channels.  

We are talking with Jeremy Vest who is the video marketing director for brands and coaches several of the video marketers you see on stage.  His customers have over 2 billion organic video views and over 10 million subscribers. Jeremy is the founder of Vidpow and Video Marketing World. G E T  L I V E  A L E R T S:     TheBusinessOfVideoPodcast.com The best thing you can do on Youtube is to be an individual than a brand. People like people and a brand is not a person. Having a human voice for your channel, it is so much easier to grow your channel. They are coming to your channel to see YOU and not exactly what you are teaching or showing. You need to really understand what your goals are. The goals need to also be realistic. Remeber, views do not equal sales. Set up a tracking on your conversion so you can offer more than just a number of views that did not bring in any sales. You need to provide value to get people to care about your video. You want to communicate within the first 30 seconds what your channel is about and what you will provide the viewer. You need the strong hook then let them know why they need to listen to you. You want your Call To Action at the beginning of the video. The call to action needs to be relevant to your video. If the goal is to sell something, you are not going to ask them to subscribe. You need to be consistent with your ask and know exactly what you want. Content marketing is not the same as advertising. You need to give someone a reason to click and watch your video. Your video should be as long as people are engaging in it.  

Matt Furman has practiced magic for 20 years, actually quitting med-school in his early years to pursue his passion and now performs 200 events per year for celebrities, private and corporate parties and more while growing his YouTube channel to over 35k subscribers to date. G E T  L I V E  A L E R T S:     TheBusinessOfVideoPodcast.com Getting the magic trick and the crowds' reaction. They are equally important to put together a great video. YouTube videos can be a great way to get exposure for your business. YouTube can be a great portfolio for you. If "YouTube" is in the link more people are willing to click on it from an email as opposed to some random unknown link. You have to produce excellent content! For video where continuity is important like magic tricks, filming and editing can take some time to create a great and smooth video. If Your content and quality are not good, you will not grow your YouTube channel.  

Our guest today is realtor Ryan Rodenbeck who is using FB live to get high ticket clients and is sharing some of the strategies he uses! G E T  L I V E  A L E R T S:      TheBusinessOfVideoPodcast.com G E T  H I G H  T I C K E T  C L I E N T S:      Biztubeacademy.com G E T  M Y  L I V E  S T R E A M  G E A R  G U I D E:      livestreamgearguide.com HOW DO YOU GET HIGH TICKET CLIENTS? Leading consumers down a sales funnel is the future! The job is to bring in leads. Bring something to your audience that you are passionate about that is too much for them to handle on their own. Produce a professionally looking facebook live, then take that and repurpose and edit the video. Lure them in on a very big Facebook post, and re-target them. Cut up your Facebook live into segments for YouTube. Take the pain points of your audience to help walk them through them. You need to be precise when making videos for your sales funnel. Re-target the next big issue to your customers. Insert your branding elements into your repurposed video, and other images as well.  

Ariel Viera of the Urbanist is generating a huge following with engaging and entertaining #FBlive stream shows. Find out his top tips RIGHT NOW! G E T  L I V E  A L E R T S:  thebusinessofvideopodcast.com You need a story with a driven purpose! You can immerse someone with you using Facebook live. You want your audience to share your experience with you during your live broadcasts. If you are going on location, make sure you KNOW your location. You want to have a narrative with your Facebook live broadcast to engage your audience. Do your research before going live!!! Talent comes with doing many broadcasts. Start out with a basic outline. Have about 5 different points, but it is okay to go off script at times. fill up your brain as much as possible with the topic of your broadcast. Generally, it is okay to film in public places, as long as you do not have bad intentions. You do need to be careful of copyrighted music in the background. You can give a shout out to a person, business, or special offer for a share of your live broadcast, You want to aim high with collaborations. YOU HAVE SOMETHING TO OFFER!  

Craig Carpenter hangs out at the intersection of creativity, technology, and determination where he creates tools and resources for uncommon brands. He's the mastermind behind Relay, a revolutionary design automation tool for non-designers, digital agencies, companies, and organizations to effortlessly deliver unified visual messages to every online channel. Check out this completely innovative approach to a challenge that we're all faced with at relaythat.com. You've never met anyone quite like Craig. But he hopes you do! G E T  L I V E  A L E R T S:     TheBuisnessOfVideoPodcast.com G U E S T ' S  L I N K:     RelayThat.com Giving people the visuals to go out and test different samples and see which works. For visuals, KEEP IT SIMPLE! You want a simple, clean design that has a purpose. You can resize it to another channel with just one click, in real time. You will see instantly your graphic in templets for multiple social media channels. Visuals need to be engaging and start a conversation. You need to honor the platform you are posting on and make it look less like an ad. Many people are taking old blog posts and turning them into visual content. Look for main bullet points from the blog and create 3 to 5 different visuals. It is so much easier and less time consuming to repurpose old content instead of creating new content. If you do not understand design, you do yourself a disservice when you try to create your own graphics or logo. Many people tend to overthink the design process. Relay That removes the "I will know it when I see it."  You see several different layouts of your visuals. This helps designers save time not wasting their skills and creativity on just changing sizes for social media banners that are always changing.    

Alex Guberman is one of the original 3,000 Tesla Model S owners and a founder of the oldest and largest Tesla Model S communities on Facebook and is going to share with us the tactics he used to get 10k subs on his YouTube Channel. G E T  L I V E  A L E R T S:     thebusinessofvideopodcast.com D I D  Y O U  H E A R  T H E  N E W S ? https://marketingland.com/vimeos-live-simulcasting-facebook-youtube-twitch-periscope-comes-catch-234606 Tactics To Grow Your YouTube Channel to 10K Go look at your video's analytics! Watch time > Views #1 Make it into a business #2 Hire a coach #3 Make videos people watch #4 Make sure your homepage is attractive #5 Do AV split testing Do what people want you to do!! You absolutely need good graphics, no question you will need to hire someone if you are not a graphics designer. People need to know within 3 seconds what you are going to for them! Thumbnails are very important to get people to click on your video. You need to do an AV split test on your thumbnail. Go to Tube Buddy for the test. People respond to faces on thumbnails. Everyone can do these tactics.      

Martin Permensky, founder of TheVideoCard which offers business owners video business cards, video brochures, and video cards to grow their business. You can now share all your work with a simple flip. No wires, no networks, no network security concern - it's video at your client's fingertips. G E T  L I V E  A L E R T S:      thebusinessofvideopodcast.com The video cards are a way to deliver your content to your customers. They all play high-def video with clear audio! The second the card is opened, the video starts playing right away. There are different cards you can choose from. Some cards have buttons so you can upload more than just one video! The cards are more for a more personal connection unlike trying to market a video on Facebook to get new clients. These cards are very helpful if you are at a trade show. WHO USES VIDEO CARDS AND WHO SHOULD THEY SEND THEM TOO? Can be used as an invitation to an event or special offer. They are great for your promotional material like a video brochure. There are many different sizes to choose from. The biggest is 10 inches.  They are also small enough to 1 inch, possibly as a video badge at a conference. You can get a business card size video card to hand out. It has a USB hook up so you can charge the card. You cannot replace the content on the card given to you. The memory on the is 128 MG to default, but you can order one with more memory. It is a simple LCD screen. Every order will be a custom order.  

Glen Aspeslagh is the founder of E-Camm. He and his twin brother, Ken from Massachusetts hatched Ecamm in the late nineties when they were still kids with a simple goal of building apps to solve problems. Their strategy: If an app is useful, well designed and properly maintained, it will sell itself, without the need for clever advertising and glitzy marketing. Today they talk about their new app for Live Video. G E T  L I V E  A L E R T S:     thebusinessofvideopodcast.com WHAT IS E-CAMM? E-Camm is an application that is integrated with Facebook and once you log in you can go live from your Mac. E-CAMM ONLY WORKS ON MAC! There is just an ONE-TIME FEE! E-Camm allows you to bring people into the show through Skype. You can have up to 5 guests through Skype. You are able to drag in a video file and or graphics and play it full screen or some sort of picture in picture. At this point, it DOES NOT support graphics with an alpha channel. The E-Camm app grabs the video AND audio from Skype and streams it. E-Camm also has a stream key and can go to YouTube and Periscope. Next generation of the app you will be able to go live to YouTube, will help with scheduling and reply to comments. E-Camm Live also offers you other software like Camera Live where you can integrate a DSLR camera and not having to use a webcam. There is also native support for Blackmagic. Any Mac from the past 7 years is more than capable of supporting E-Camm Live. E-Camm automatically records your broadcast and saves it to Facebook and to your computer, it is in whatever resolution you are using.  

JennyQ answers the question everyone is asking, "How do I make money live streaming for my business?" JennyQ is a Livestreaming consultant who teaches coaches how to go live with authority and credibility and will share with us the tips and tricks you need to know how to make money with live streaming! G E T  L I V E  A L E R T S:        thebusinessofvideopodcast.com Just turn your phone on, pick a platform, and GO LIVE! But you want to go live with authority and credibility! HOW DO YOU GET CLIENTS FROM LIVE STREAMING? It really is about building relationships, but live video is bigger. People engage you in real time, builds the trust like a face to face meeting. Add value, and make them want to come back to you and even hire you! WHAT DOES AUTHORITY LOOK LIKE ON LIVE VIDEO? Your knowledge can show you have the authority and credibility. You need to capture it visually with your audience in live streaming. You need to know who your avatar is, knowing how they expect you to show up, and show up just like that. It really all depends on your goals. Be consistent about 80 to 90% of the time, then 20 to 10% of the time disrupt that pattern and keep them on their toes. There are times when you should NOT live stream!! If it does not go with your brand then do not do it. WHAT DO I TALK ABOUT? Write out the top 10 questions people ask you about your business. Be careful not to give away too much information in one live stream. Find subtopics to create even more live streams.    

Stacy Harp who has had over 1000 guests on my show, including Dr. Ben Carson, Amy Grant, Governor John Kasich, Kim Fields, Kevin Sorbo, Rabbi Jonathan Cahn, and so many more will share with us her tips and tricks on booking A-list guests. WHO DO YOU GET A-LIST GUESTS ON YOUR SHOW? You need to find the publicists of who you are trying to get on your show.  Most of the big names will have their own publicist. WHAT SHOULD YOU SAY IN YOUR EMAIL TO THE GUEST? Use the A.S.K. method A: You have to ASK! You cannot get something you do not ask for. S: You have to seek out the information. You need to know the guest you are pitching to. Research who you are trying to book to know your audience. Make sure you know their name AND spell it correctly! K: To knock and to know. Remember publicist get a lot of emails. If you can find a phone number, CALL THEM!  

Todd Bergin coaches others in getting started in live video and in this episode we dig into video podcasting to quickly and professionally share your message across multimedia. G E T  L I V E  A L E R T S:      thebusinessofvideopodcast.com WHAT IS VIDEO PODCASTING? You go live on your social media platform of choice and at the same time record the audio for your podcast. WHAT TOOLS DO YOU NEED FOR A "SIMPLE" SETUP? The most simple thing you can use is a Maxi mixer, your phone, and some cords and adaptors. Your Microphone right to the mixer and that raises the level of your audio quality. Your audio has to be good quality, so it will be worth the investment in your equipment. WHAT IS THE PROCESS FOR BOOKING GUESTS? Starting out, it will be easier to get people you already know and have a relationship with to help build your show. Unlike BOV Todd works around his guest's schedule. Use some software for scheduling your guests. WHAT ARE THE TOP 3 THING YOU NEED TO START? #1 YOU NEED GREAT AUDIO!! #2 Knowing your show setup #3 CONSISTENCY!!!!! Libsyn is what BOV and Todd use to publish our podcasts, but there are other platforms you can try. GET ON AMAZON ALEXIS!!    

Brian G Johnson joins Owen Video and Nick Nimmin to answer your questions about video marketing and more. G E T  L I V E  A L E R T S:     thebusinessofvideopodcast.com   Today ending out the year 2017 we take the time to answer all of your, the viewers', questions live on air about all things video and beyond! Questions like: Does writing a book help your success? How do you know when you are considered a YouTuber? How do you see YouTube stories being used in the future? What marketing trends do you see for 2018? We even answer a question on bitcoin and other cryptocurrencies.

Jeff Weiss of THE WEISS LIFE will show you how he used his own fun family & lifestyle channel that features Daily Vlogs, Fun Challenges, DIY's, and the like, to be successful and make money. G E T   L I V E   A L E R T S:  TheBusinessOfVideoPodcast.com HOW DO YOU GET A BALANCE BETWEEN WORK AND YOUTUBE? There isn't one big secret, but a bunch of little choices you make. It has everything to do with your daily decisions, whether you choose to make a video. The balance lies within the expectations you set with yourself and your audience. How often you upload depends on what you can deliver. The most successful vlogs are the ones that are the most searchable. You need searchable and watchable content. HOW DO YOU MAKE SOMETHING "WATCHABLE?" Close your eyes and listen to your video for any dead time, is there a lot of it? Background music can be a huge help in dealing with any dead air. Your vlog has to maintain engagement with the audience. With lifestyle vlogs, the story is always happening around you. You just have to pull it out and make it engaging. White noise or bad audio can be worse than dead air. Make sure you know and understand your niche and your audience. You also want to stay current with your content. You need to have self-awareness.  You have to begin! Go learn about creating vlogs, attempt to create vlogs and learn if you even like creating them. You need to be flexible. Especially in the beginning while you are still learning. Don't get down on yourself!    

Jeff Adams will help take the fear out of live streaming and we're going to show you a 5 step checklist to make sure you live stream like a pro. G E T  L I V E  A L E R T S: thebusinessofvideopodcast.com WHAT ARE SOME OF THE BIGGEST FEARS CREATORS FACE? The biggest is CONTROL!! There are many technical issues that could surface and you have to just roll with it. You have to let go of perfection, and just plan for the unexcepted the best you can and know things could go wrong. Have some sort of a game plan for when those things may occur. 5 MAIN AREAS TO PREPARE FOR TO OVERCOME YOUR FEARS #1: Goals and Trolls You need to act on your goals, or you become a troll not doing anything to achieve your goals. Define your goals and then ACT ON THEM! You need to have a REASON why you are live streaming. Your content is crucial, but you also have to be able to go with the flow. The more content you have the better prepared you will be. #2: Have great structured content Having an outline will be a huge help when you are trying to create a live stream show. A structure will help you stay on track and also give you a backup plan for any possible issues. #3: Have great AUDIO You need to make sure your AUDIO is listenable.  Audio is key to having a successful live stream show. #4: Great visuals Having a good set design can help you stand out from the rest. Having a mobile set can be key. #5: HOW TO GET PAID! You have to be driven to do this or you will not get anywhere. You have to be creative in making money, and keep your goals in mind.                   

Jill Addison is a Digital Marketing Expert & Video Specialist who has helped hundreds of small business owners and financial advisors like you generate hundreds of thousands of dollars in new business by leveraging cutting-edge video marketing strategies (powered by YouTube, Social Media, and Email Marketing) to grow your practice quickly. G E T  L I V E  A L E R T S:      thebusinessofvideopodcast.com   WHAT CAN YOU NOT PUT IN A VIDEO? Well, you can not put anything promissory. No images of money, coins, or gold. Must be careful with your images. You need to avoid talking about particular products. A good rule of thumb is if it is public knowledge, you should be OK. HOW DO YOU STAND OUT IN SUCH A COMPETITIVE FIELD? The role of a financial advisor is changing since so much of the information they used to have access to is now accessible to all on the internet. Now, they are helping everyone make sense of all the information out there. They are helping put the pieces together. Within 5 years 60% of current advisors will NOT be in business. The stakes are very high right now, you need to figure out what makes you special and articulate it. What is unique and compelling about you? FOUR QUESTIONS THAT WILL HELP YOU ANSWER WHAT IS SPECIAL AND COMPELLING ABOUT YOU. When asking yourself these questions, WRITE them down do not just think about the answers. #1: What do I do? Some advisors may have a clearly defined niche. #2: Who do you serve? #3: How do you deliver your services? This will help separate you when you provide general financial services. #4: Where do you deliver your services?  7 STEPS TO VIDEO MARKETING SUCCESS: Once you have clearly defined what makes you special and different, put it in writing and DO NOT keep it to yourself. First, put it on YouTube! Second, Blog. Embed your YouTube links on your blog. Third, Social Media. Posting videos will catch people's eyes more, and Facebook and LinkedIn play your video automatically and catch the eye even more! Fourth, e-mail newsletter. Some have gotten a 5 times higher open rate with video in their email newsletter. Fifth put it in your email signature. For example in every email have a link which says, "Check out my one minute video on ______." Sixth, LinkedIn profile. It helps make you look "Big," make you look more like an expert. Seventh, Video automation system.  

George B Thomas of The Sales Lion is an expert in shooting video with just a mobile device. In this episode, you will get all the tips, tricks, and tactics on shooting video with your mobile device. G E T  L I V E  A L E R T S:      thebusinessofvideopodcast.com S H O W  S P O N S O R:      The Video Marketing Toolkit   Your smartphone is very capable of recording videos, and you can look for apps and equipment to make your smartphone better! WHAT DO YOU NEED TO GET STARTED? There are two main places to go, Bescript.com and iorgapher.com First, think about what you can put on around your phone so you can focus on lighting, audio, and stability of your phone. Next, start looking at apps that you can download to help with production. With BeScript you can use those nice camera lenses to shoot on your phone! WHAT MOBILE APPS SHOULD YOU BE USING? For recording, Film Like A Pro and Movie Pro. Film Like A Pro has a super simple interface. You have many presets that help you quickly shoot in the style to your liking. Movie Pro has an actual editor built into it, but use this one more for just shooting. For editing Luma Fusion allows you to edit similar to Adobe Premiere Pro. You can also use Premiere Clips. This is good for creating a rough draft before cleaning it up when you have time. These apps are very easy for EVERYONE to use. The apps mentioned above work on both iPhone and Android. First get the gear you want to use. Second, you need to make sure you have enough room on your phone. Make sure the notifications are off so you do not get disrupted during your shooting. Have bullet points on what the video will be about. DON'T SAVE YOUR VIDEO TO YOUR PHONE! When you save your video to your phone, it compresses it and you lose the quality of the original video. You may want to have two audio sources when recording then you have two choose from in case something happens with one.    

Claudia Barbiero from ULive answers that question to help you deliver tv-quality live streams anytime you go live. G E T  L I V E  A L E R T S:     thebusinessofvideopodcast.com S H O W  S P O N S O R:      thevideospot.net/toolkit   WHAT ISSUES DOES LiveU SOLVE? At the end of the day, one connection is just NOT ENOUGH! Live video is not just about live but engaging dynamic content, and you have to leave the studio and get viewers involved. It will solve your bandwidth issues where ever you are going live from. It will bond several signals together on one super fat connection. It is no longer jumping between stronger signals. LiveU allows you to have a better quality of video by upping your game and being able to use more than just your phone. WHO IS LiveU DESIGNED FOR? For a content creator of any size, from the one-man-band to studio produced shows. People in the online news and entertainment field have embraced LiveU. LiveU really is for anyone in any walk of life to be able to broadcast within a decent budget. There are some "dead spots" for cellular signals, you can look up to find where your carrier will and will not work. It has gotten 4 or 5 miles from the coast where you do not need a satellite signal. Generally, it is in extreme places where you may not be able to broadcast from. You can mix different carriers to boost your signal. At the end of the day, it comes down to great content and with LiveU you do not need to worry about your Internet signal! All you need to broadcast with LiveU is your phone and an HDMI adaptor! Your quality is part of how you will stand out from the rest of the noise. It will make your content so much more credible. The LiveU solo allows you a little bit more flexibility when broadcasting live. WHAT PLATFORMS CAN WE STREAM TO WITH LiveU? With the solo, you work through a web-based portal. You just select "Set New Stream" and there is a one-touch integration with Facebook, Twitter, Twitch, and more. You can also set it to your website or back to your studio. LiveU is great for on-the-fly type broadcasting. Quick and easy set up to go live from anywhere!    

Bryce Jurgensmeier and Skyler Brunner answer that question to help you get your next video to go viral. G E T  L I V E  A L E R T S:      thebusinessofvideopodcast.com WHY SHOULD YOU STRIVE TO GO VIRAL? Going viral can really do a lot of good for you, but do not get caught up in it. Going viral is a means to an end. Virality can reach the masses faster. Virality keeps going even after your marketing budget is spent! You are getting a major word of mouth traffic for good leads. AT WHAT POINT DO YOU KNOW WHEN YOUR VIDEO HAS GONE VIRAL? When your video goes BEYOND your normal reach. You are getting views and shares from people not part of your following. The more shares the more indication that your video is going viral because you can buy likes, but you cannot buy shares. It has to be about what people are sharing. For your video to go viral, make sure it is RELEVANT! HOW DO YOU CONSTRUCT A VIRAL VIDEO? Do research on the videos that are going viral and reverse engineer the video on how it went viral. There are 6 principles to follow when trying to construct a viral video.       Platform Specific      Authentic      Relevant      Emotion      Newness & Wowness Factor      Timely Do not plan a reaction to parts of your video because the audience will know, be true to your brand because they will see through it. You DO NOT want the viewer saying, "Wow that was a great video!" You WANT them saying, "Wow!! I have to share this with Johnny and Karen!" Find what the conversation is online and throw it in there. ALWAYS BE 100% HONEST! Honest about who you are and be honest with your viewers.    

Luria Petrucci is a LIVE Video Strategist who will show you 3 ways to capitalize on live video! On this episode, Luria Petrucci will help you decide if LIVE video is right for your business, and which is the right strategy for you    The Business of Video Podcast ✅G E T  A L E R T S  A T: thebusinessofvideopodcast.com ✅S P O N S O R E D  B Y : BizTubeAcademy.com   Instead of getting overwhelmed with Live streaming, Luria breaks it down into doable bit size chunks. There are two types of Live videos you want to do:     Live Shows, a show you prep and plan for airing on a consistent      schedule.      Live Streams, more raw and more focused on taking your                audience on a journey. Live Streaming complements your Live Show. Level 1 uses your smartphone. It is easy and raw Live video. You get used to creating and being on Live video. This is your time to practice with the technology and your content. Take your phone and show behind the scenes. Take them along with you on your journey. Going Live will take some time getting used to it, so just start and prepare your content less, you do not need a month's worth of content planned. Level 2 adds a microphone or a light. Upping the quality of your broadcast. Even added a browser-based software to help you go live. The gear in level two all depends on your smartphone. Level 3 adds a simple USB set up like E-Cam. When you move from a browser-based software to an application you can create a more complex show and stream. Level 4 is extra gear like an external switcher. Adding more items and higher quality to your workflow. Level 4 is definitely a level with a higher budget and more gear.          

Jeff Sieh from Social Media Examiner and Manly Pinterest Tips will give you tips and trick in how to overcome those annoying creative roadblocks. Everyone's creative process is different, and what works for one person may not work for another. G E T  L I V E  A L E R T S:  thebusinessofvideopodcast.com S H O W  S P O N S O R:   BizTubeAcademy.com   WHAT IS A CREATIVE ROADBLOCK? When you sit there staring at a blank screen and you know you have to create content but you just do not know what to create, you may have a creative roadblock. Sometimes a creative roadblock comes about when you are just burnt out, but you have to break through because your content needs to go out. It is not a good thing to rely on guests because you could lose them during the interview and then you will be stuck with having to fill the time. WHAT IS A GOOD PROCESS TO WORK THROUGH A CREATIVE ROADBLOCK? TAKE A BREAK! Get up from your computer, take a walk, take a nap, maybe just create something for another project, business or personal. Just play around with your application you use to create your content to give you ideas during your creative roadblock. A professional HAS TO work through those roadblocks! When you go for a walk, go to clear your mind instead of going to look for inspiration, it will be easier to find. You have to be proactive with your creativity. Be creative in other areas away from your computer screen. Keep a record of ideas as you come up with them so you do not lose them for later. When you have a creative roadblock go a do something different, but try to make it something not on a computer and not dealing with social media. Having a style guide will make it easier to make future content to keep them looking like you. This can help with fewer choices and you could hand it off to an assistant to create your content. If you find yourself at a creative roadblock, do some research on other businesses in your field and see what they are up to. We are not talking about stealing but study what they are doing and how could something like that work for your business. It is a good thing to survey your audience for ideas. They will not stick around if you are not giving them what they need. Instead of using the same free stock photos that EVERYONE is using, try and stand out and find something different. Be more concerned with interacting with your audience than trying to go live everywhere.  

Ross Brand joins us in this episode to talk about ways your coaching/consulting business can leverage live video to get an edge on your competitors. B E C O M E  A  B O V  I N S I D E R: http://thebusinessofvideopodcast.com S H O W  S P O N S O R: https://vidsummit.com/   WHERE DO YOU START WHEN YOU WANT TO CREATE A SHOW? Some who start on mobile may develop some BAD HABITS. Start off with interviews so you are not alone trying to figure out what to say. You can bring on experts to build up interest and a following, you can even bring on customers to talk about their experiences. You learn to listen and the best questions come from something your guest says and not what you planned. WHAT IS THE DIFFERENCE BETWEEN A SHOW AND PROMOTING YOUR BUSINESS? There are 3 paths to making money with your show.     #1: You can get on and directly sell your products/services     #2: You provide value, have a conversation, and build a       relationship             relationship with your followers/clients.     #3: The most effective is the portfolio method. How people can find out more about you.            find out more about you. People really should put more time into method #3. This is how people will find out if you are a great match for them. The value of going live, you can show you know what you are talking about and show you are passionate about it. You show you can react in real time to things. Need to learn how to repurpose your live show to get others to find you on replays. You do not need to break through the noise and get thousands of views if that one view is that customer you are looking for, it was effective. WHERE IS YOUR CALL TO ACTION? With BeLive, you can put your call to action in the lower third, and you do not always have to even mention it. Have different call to actions throughout your broadcast. Coaches and consultants have many ways during a broadcast to demonstrate how they can impact their clients. You need to position your broadcast, even if you got very little viewers.  REPURPOSE, REPURPOSE, REPURPOSE!!! HOW DO YOU KNOW WHAT TO SAY WHEN ON CAMERA? There is nothing wrong with just going on and introducing yourself your first time going live. Talk a bit about yourself and wrap it up quick, and as you do more shows go longer and longer. You start getting into your content more and delivering it to your viewers. If you are new to live broadcasting, script what you want to say in the beginning and end. Have notes and build off of that. DO NOT wait for more people to join!!! HOW DO YOU BALANCE YOUR SHOW BETWEEN LIVE VIEWERS AND REPLAY VIEWERS? Pick which one you will prioritize. But for the replay viewers, your audio becomes important. For your live audience, put their comments up on the screen. WHAT ARE SOME OF THE BEST LIVE STREAMING TOOLS? BeLive.tv Get a good microphone, don't forget about the replay viewers! Have some headphones to keep out the noise. DO YOU WAIT TO REPOST AND REPURPOSE YOUR CONTENT? Try to drive people to Facebook 24 to 48 hours, but after that, it does not really matter. It is not a huge game changer.  

Tom Martin outlines how to write titles and tags that take the top spot on the YouTube search engines. There's a lot of gurus out there with cool ideas but Tom Martin works with the facts. B E C O M E  A  B O V  I N S I D E R:    http://thebusinessofvideopodcast.com/ S H O W  S P O N S O R:    http://tubertools.com/ WHAT DOES NOT WORK FOR YOUTUBE OPTIMISATION? Never mislead people with your title, tags, or thumbnail for discovery. Do not promise something you cannot or do not deliver. WHAT TACTICS DO WORK? Make sure you do the basics correctly. Make sure you are consistent with your content's metadata. Keep a handful of tags the same that go along with your brand. With all the competition, that consistency will help you in search and will grow a relationship with those searching for you. Hashtags are not that important on YouTube. For long channel names, you could abbreviate it to shorten it. The key words are really more for the algorithm. Put your most important words first. The title needs to be SHAREABLE! If you cannot sum up and come up with a sharp short title for your video, you need to work out the point of your video more. People love "How to" videos and list like "The Top 5 Ways..." WHAT IS THE OPTIZIMATION CHECKLIST? Is it something people want? Is it something people will share it? Is it funny, crazy, really smart? Have a really shareable title. Make sure your title, thumbnail, and video all contribute to the same story. Have a description that is keyword rich and tags that are relevant. Get your videos transcribed. Hacks will just mislead your audience and hurt the retention rate. Just don't look for them. You can look at your analytics and realize your video is different than the way you originally optimized for. Take that data and rework your metadata. You are looking to make credible videos, not looking to create a hit video! Although some may become hits. When it comes to tags, do not make it too many or too little where people are turned off by it.  

Marcus Campbell shares his tips on,         1. Monetizing video with affiliate offers.         2. Locating easy to rank words and boosting views overnight.         3. How to structure your channels to drive your business. G E T  L I V E  U P D A T E S:     TheBusinessOfVideoPodcast.com T O D A Y ' S  S P O N S O R:     TuberTools.com WHAT IS AFFILIATE MARKETING? The idea of selling a product for someone else. Your job is to drive qualified traffic to whatever is paying you. YOU ARE THE PERSON DRIVING THE TRAFFIC! Affiliate marketing is EVERYWHERE. You can get paid from clicks to sales. People will still buy even though they get items for free. You can drive traffic with videos, SEO, and email lists. You need to pay attention to WHO is watching and WHY they are watching your video. The magic words to get people to go to your site are "Download" and "Print." HOW ARE YOU CHOOSING THE KEYWORDS FOR THAT VIDEO? THE TRIGGER WORD METHOD! Go into Google Ad Words You are going to find out who should be looking for the words but doesn't know they need to be looking for it. THE GLOSSARY METHOD Will have specific people searching for certain keywords.  Find the weird stuff people are looking up and take advantage of those keywords. Make some actionable and printable lead magnet from your video. You need to ask, "Who else wants this?" "How can we find people who don't know they need this?" It is a lot better to go for related topics as opposed to the exact words all your competitors are using. HOW DO YOU STRUCTURE A CHANNEL TO DO BUSINESS THIS WAY? One channel per viewer! Keep your different subjects on different channels. Really hone in on what the viewer wants.      

Molly Mahoney, the Prepared Performer, will share how you can channel your talents on camera with clarity, confidence, and joy, and unlock your inner awesome and elevate your video presence. BECOME A BIZ INSIDER AT: thebusinessofvideopodcast.com SHOW SPONSOR: BizTubeAcademy.com   WHAT ARE THE SECRETS TO CONFIDENCE ON CAMERA? There is one secret, work on one's self! You take everything you offer in your business and put it as far away from you as possible, then what are you left with? ONE'S SELF Make a list of 20 things that make you uniquely awesome. Then you begin to celebrate who you are. Keep something that records what makes you feel good to remind you, things that resonate with you. What is your Personal Why, Global Why, and Financial Why? Just do it scared! You made a decision and remember the reason you made the decision and do it no matter how scared you are. YOU NEED TO DO PREP WORK!!! Breath. Face. Articulators. Body.  #BFAB Once you are aware of these aspects you can warm up and speak well once you are on camera. HOW CAN YOUR GEAR HELP? You do not need to go and spend a ton of money when you are starting out, but do investing a microphone.  It can help build your confidence knowing you can be successful with what you have will come across on camera. Base your uniqueness on your real self!!         

Avery Ratz will share his strategy to 5x your Facebook Video Ad campaign! Do you wanna get results with Facebook Video Ads but you're confused by the ad platform, the strategy, and basically, how to manage an ad campaign? Then this is the show for you! thebusinessofvideopodcast.com tubebuddy.com IS IT WORTH BUILDING AN EMAIL LIST FOR YOUR VIDEOS? Only 2 to 5% will see your video on Facebook. You would need 10 times more on your Facebook page to get the same reach as email. HOW CAN VIDEO REPLACE A FACEBOOK PAGE? If you are not engaging people on Facebook you will get it to less and less people. Video is the most engaging thing on the Internet. Facebook will push content that will engage people. WHAT IS WORKING WITH FACEBOOK VIDEO RIGHT NOW? The leads funnel would be people who might have liked your Facebook page, they are friends of people who know you. For sales, you want to target people who already know who you are, they are on your email list. Awareness is everyone else that fits into your niche. If your video is too engaging you are hurting your process because it may stop them from moving on to the landing page. A slide show is the best way to create a video with some music. It is engaging enough to get people to move forward. WHAT OTHER VIDEOS DO WELL WITH FACEBOOK ADS? Your content videos will be viral.  People are still seeing it and sharing. You will get an organic reach for free. Content that grabs people in with the first 5 seconds and the thumbnail brings more viewers. Show that the content is interesting in your thumbnail. HOW DOES FACEBOOK FIND THE BEST PEOPLE TO WATCH? Facebook knows EVERYTHING you do on Facebook and anything that has Facebook on it. Facebook has the ability to target thousands of people. Facebook has data on every single website that has the Facebook pixel on it. Facebook is even able to tell when and how long you spend reading and looking. You need to try to figure out how to reach people in the most cost efficient way possible. You are going to be charged less in targeting them through interest targeting and more for behavioral targeting. HOW WOULD WE STRUCTURE A VIDEO AD CAMPAIGN? Reverse the entire process. Start at the bottom of the funnel. If you already have people you know who want to start with them so they can buy right away. Now you move on to people who are not on your email list. You need to get these people to your website. You need to teach people why they should choose you, what makes you different, why they should care about you. You want people to hear about you from you first. WHAT ARE SOME OF THE BEST USES OF YOUR BUTTONS ON YOUR ADS? The only posts that have buttons are ads. If you do not have one, people will not automatically see it as an ad and pass it up. If you do not use "learn more" or "sign up," you are paying more!        

Derral Eves joins us to share how to master the YouTube algorithm to make a channel that impacts lives.  If you want to make videos that get thousands of views, then this episode is for you. GET LIVE ALERTS:      https://thebusinessofvideopodcast.com SHOW SPONSOR:      https://MelissaMediaNow.com WHAT TYPES OF CHANNELS HAVE SUCCESS ON YOUTUBE? There isn't a vertical you can't build an audience on. It is about understanding the principles that are behind growing and sustaining an audience on YouTube and getting your message out there. WHAT TYPE OF PLANNING GOES INTO CREATING A SUCCESSFUL CHANNEL? You need to think about how you are going to get people to watch and share your videos. Create strategies to get your audience engaged in your content. Understand who your audience is and the type of content they are looking for. WHAT ARE SOME OF THE FACTORS IN TRIGGERING THE YOUTUBE ALGORITHM? Most important, shareable content! Understand what value is looking for and what awaits it. Another big thing is discoverability. The #1 way for discoverability is suggested videos on YouTube. If you can get into the suggestions, you can start to see massive growth. Think about how people are using your videos on whether they will be searchable content and discovered content. WHAT IS VELOCITY, AND HOW CAN CREATORS TAKE ADVANTAGE OF IT? You want to send them to YouTube and not just embed a video into your website or blog. HOW DO YOU KEEP PEOPLE FROM CLICKING OFF YOUR VIDEO? The most important thing is looking at your title, thumbnail, and hook. With those, you have about a minute till you need to re-engage your viewers. You could tell them, "at the end I will share _____." Your video should be as long as it is interesting. YouTube likes GOOD CONTENT! WHAT ARE SOME TIPS ON CREATING SHAREABLE CONTENT? VALUE, VALUE, VALUE!!! The biggest thing is what value are you bringing the viewer. If you can identify the people it will resonate with and personalize it, that is when growth will happen. Knowledge should be shared openly! Knowledge can transform someone's life.          

Are educational videos still popular on YouTube? Today we're talking with Ileane Smith about how business owners and entrepreneurs often start channels on YouTube that “teach people stuff.” Ileane is a video entrepreneur who has built a great following just by teaching people what she knows… GET LIVE ALERTS:     http://thebusinessofvideopodcast.com/ LINKS MENTIONED IN SHOW:      https://www.tubebuddy.com/      https://www.rev.com/ People go to Youtube to solve a problem, learn how to do things, and be entertained. So you should mix all of that into your videos. WHAT IS INVOLVED IN CREATING AN EDUCATIONAL CHANNEL ON YOUTUBE? YouTube and Google do rely on "Key Words." When you find the keyword, MAKE SURE YOU SAY THEY KEYWORD! Use keywords when you can. YouTube will learn what you are saying. Usually, the name of a video is not what people are searching for. You HAVE to look at your analytics. That can help determine your content. You should be rotating your content. Google does not use your transcripts. But they do matter towards your user experience! HOW DO YOU BALANCE HOW MUCH YOU SHARE IN A VIDEO? Check out your analytics and see how much of your video they are watching. Don't be afraid to put your stuff out there, don't think you have to hold back or people won't see it. HOW DO YOU STRUCTURE YOUR SHOWS? Have an outline, never has scripted a video. Start off with an introduction of who you are and what you are talking about. Questions coming in from live viewers are helping the conversation going and letting it flow. Definitely, use brand names and software in your videos. It is about what people are looking for, what they are looking to learn. HOW DO YOU MONETIZE EDUCATIONAL CHANNEL? The courses you can use as supplemental material if you are going to put a book on Amazon, and Amazon products. You can review products and get affiliations. You want to think narrow and broad when it comes to optimization. Playlist on your channel can be powerful, and they do not need to consist of only your videos. Look at what other video creators are putting out there.  

Get alerts when we go live when you join our mailing list at http://thebusinessofvideopodcast. In today episode, can you be more social with online video? How do you get likes, get comments, and get shares with social video marketing? Today we're talking with an expert of massive proportions on the business of video podcast... We all struggle to get more engagement with video on social media. That's why we've invited Rachel Moore - Speaker and Livestream Host at BeLive.tv to discuss her tips for engaging on social media like a real person. Whether on video, images, or typed words, she's got some fantastic tips to help improve your game. Live streaming is the evolution of social media! WHAT ARE SOME KEY POINTS IN BEING MORE SOCIAL IN YOUR LIVE VIDEO AND SOCIAL MEDIA IN GENERAL? Look at the camera, when you do it looks like you are looking right at your audience. They will feel you are talking right to them. Give yourself a reminder to look at the camera. Remember you are talking to actual people and acknowledge them. WHAT ARE SOME BIG "NO-NOS" WHEN LIVE STREAMING? IT IS NOT A SALES PITCH!!! It is a CONVERSATION! You can look too stiff on your live stream because they try to memorize their script, try to keep everything according to as it was planned from the start. When you are not totally polished, it connects you more to your audience. Work off of bullet points instead of a script. Make it as real as possible! ARE THERE WAYS WE CAN PREPARE FOR POSSIBLE ISSUES ARISING DURING OUR LIVE STREAM? Preparation is great. Remember you CANNOT prepare for EVERYTHING!! You just can't, but you can plan ahead as best you can. Use your community to help with your live stream. Have them type in links that you would like to share with them. Make the audience apart of the show. HOW DO YOU DEAL WITH SPAM OR INAPPROPRIATE PEOPLE/COMMENTS? Let your video life span continue or fade out naturally. Let content live on because it will always be found. Always go look at the old content, gain new followers and update them on newer content. CAN YOU FOCUS TOO MUCH ON AN AUDIENCE MEMBER? You can but you do not want to neglect the rest and they will get tired of it. Spread the love among your audience.        

Get alerts when we go live when you join our mailing list: http://thebusinessofvideopodcast.com How do you start a Facebook live show that looks professional and doesn't cost a fortune? Facebook Live is taking the world by storm. It's reported that 1 of every 5 videos on Facebook is a live video including Facebook's first viral hit! We're talking with award winning live streamer Stephanie Liu on the Business of video podcast... Today, we're talking with an Stephanie Liu who is going to share with us her production tips for starting a Facebook Live show that catches fire. Contact Stephanie:    http://www.heystephanie.com/ Live Stream Software:     https://obsproject.com/     https://belive.tv/ IS FACEBOOK LIVE GOOD FOR BRANDS? Absolutely!! 1.67 BILLION people are on Facebook, pretty good odds. There are 65 million businesses who have a Facebook business page, but do not utilize Facebook live! It helps create the personal connection with your audience. WHAT ARE SOME OF THE TOOLS YOU NEED TO START A FACEBOOK LIVE SHOW? The most important thing you need before starting a Facebook live show is your desired outcome for the show! All the tech in the world will not help you if you do not have a strategy in place. What are you going to talk about, and what do you want your audience to get out of your show? To start off, all you need is your smartphone! Use your smartphone to get comfortable in front of the camera, and polishing your content. HOW DO YOU PROMOTE YOUR SHOW? Create a Facebook event and tell everyone what the show will be about. Invite people that you feel are interested in your topic. Create a scheduled broadcast and share the link. With the event, you can use Facebook ads to target the proper audience. Have people drop their questions in the comments so they can be answered live. WHAT ARE SOME FAIL SAFES YOU HAVE IN PLACE FOR WHEN THINGS GO WRONG DURING YOUR LIVE BROADCAST? If you can be on an ethernet cable instead of WiFi. Internet speed of 5MB per minute is great! Do Not have your iPhone next to your mic because it will cause feedback. HOW DO YOU RESPOND TO COMMENTS WITH SO MANY VIEWERS? You can actually filter out troll's comments. Having a team helps keep track of all the moving parts of your live show. WHAT ABOUT LEGAL ISSUES? Facebook has a branded content tool. Facebook's policy is you have to use their tool and tag the brand in your post. They will let you go back and tag a brand before they take it down. WHAT ARE SOME TIPS FOR PRODUCTION? Eliminate any clutter and extra noise that you can. Have your pop filter on if you are using an external mic.   

Are multi-platform distribution and simulcasting a good idea or does it dilute your message? We're talking with Brian Fanzo who talks fast but tweets faster. He's an expert in simulcasting podcasts, Facebook Live video, Periscope, and other platforms you've never even heard of. He'll be sharing his thoughts and answering your questions on the Business of Video Podcast. iSocialFanz.com thebusinessofvideopodcast.com tubertools.com WHAT IS MULTI PLATFORM DISTRIBUTION? It is bringing your content to where your audience is. You do not drag them to you, you go to them. Have your audience choose where they would like to follow you and make sure you get them that content. It can be too much for a person to follow you on all your social media platforms. It is about understanding all the different user behaviors and platforms, and be willing to grow beyond an individual platform. HOW CAN A CREATOR UPLOAD TO MULTIPLE PLATFORMS AT ONE TIME? You set up to go live on several platforms at once. Take the audio from the video and upload it as a podcast. Take short clips from the video and upload them to Instagram. Don't tell people what to do, but inspire them to consume your content! HAVE A DISCIPLINED WORKFLOW! HOW DO YOU KNOW HOW MUCH TO UPLOAD? It all depends on your audience. You know your audience so give them as much as they are looking for. The platform is there to deliver your content, so you do not need to stick to just one platform. WHAT ARE THE TOOLS YOU CAN USE TO HELP YOUR WORKFLOW? Slack is great when collaborating as well as Google Docs. Canva.com to keep creating simple. Buffer for distribution of social content. Schedules content that is best for your community, not you. Tools should be helping you keep things simple. You do not want to get lost in the tool. HOW DO YOU MANAGE EYE CONTACT ON MULTIPLE PLATFORMS AND COMMENTS FROM ALL OF THEM? Being able to multi-task is a huge help. Wirecast is a big help. Using multiple screens to monitor the comments coming in.      

How do you make a viral video? Better yet, how do you make multiple viral videos? Better yet, how do you make YouTube's #1 Viral Video of the Decade? Well today we're gonna hear from one of webs top viral videos creators. That's coming up on the Business of Video Podcast Today we have an exciting guest Travis Chambers. http://chamber.media/ http://thebusinessofvideopodcast.com/ WHAT IS A VIRAL VIDEO? A video that becomes popular by sharing it on the Internet like in social media. A video that is getting a lot of shares and press. WHAT ARE SOME OF THE COMPONENTS OF A VIRAL VIDEO?   Something shocking. Something that makes people watching again to try and figure it out. Pranks are a big one. People love to watch other people getting pranked. WHAT IS YOUR PROCESS FOR CREATING A VIRAL VIDEO? Try to sell first and be funny second. Come up with a core concept. What is the gimmick? What is the underlying, reoccurring joke? Come up with a framework for your video. Hire comedians to write. They know how to write comedy better than anyone. WHAT ARE SCALEABLE VIDEO ADS? It is scalable because you can run an ad spend and as it sells you can do more and more with it. HOW DO INFLUENCERS WORK INTO ALL OF IT? They look at it as a means to an end. Influencers are the most powerful way to get your videos to be shared.  

From Facebook to YouTube to Periscope and Twitch, Live stream video has taken the internet by storm and today we're talking with Jonathan Tripp a live stream show producer who's going to share his insider tips on how to produce, host, and promote a successful live stream show. Stay in touch with Jonathan: http://jonathantripp.live http://jonathantripp.com/ http://thebusinessofvideopodcast.com/ Show sponsor: http://biztubeacademy.com/ WHAT ARE THE THREE PILLARS TO A SUCCESSFUL LIVE STREAM SHOW? Pre-production, production, and post-production You have to remember there is more to going live than just going live. PRE-SHOW: Before the button is pressed to go live, you need to do some prepping. Keep it simple and do not spend too much time here. This helps the production to go smoother and less stress for you! POST-PRODUCTION: After the show has aired, you now need to actually do something with the content you just created. Don't just let the recording sit there! HOW IMPORTANT IS PREPPING/PROMOTING FOR A SHOW? It is EVERYTHING! It is okay to ad-lib a little bit, but when you have a predominate guest you DO NOT want to make it up as you go along. The guest only has so much time to spend with you. Make every word and question count! Have an outline for your show. WHAT WOULD YOU INCLUDE IN THE OUTLINE? The introduction with the title of the show and guest's name. PRACTICE YOUR GUEST'S NAME!! Have the order of events, and even put your questions on there. If there is anything you may want to include in the show, put it in there. ARE GRAPHICS NECESSARY FOR A SHOW? When it is done correctly it is a HUGH addition to your show but is it a necessity, no. Find the happy medium with graphics that compliment your show. Your show is progressing as it goes, but it should always come back to the outline. Content first, then technology! It is important to understand the technology you plan on using. Use Wirecast for the switcher and you can take it along with you. Tool to pay attention to: switchboard.live WHAT IS THE BEST WAY TO SHARE AIRTIME WITH A GUEST? As a host, you like to talk, but you need to learn how to work with your guest. Let the guests know the questions and how you would like a response, like a back and forth and how long they may have. You should ask your guest if there is anything they would like to and like not to talk about. WHERE DO YOU KEEP YOUR FOCUS WHILE PRODUCING YOUR SHOW? If you are producing your own show, you need to look at EVERYTHING! When you are talking, look at the camera. Remember, you learn by doing! HOW DO YOU REPURPOSE YOUR SHOW? Audio broadcasts are great ways. Find great clips and make smaller pieces of content. Look out for those CLIP-WORTHY moments! Use any platform where you have an audience. Repurpose in a bite size portion on those platforms to get them to watch the show. YOU NEED A FORMULA! HOW DO YOU FOLLOW UP WITH YOUR GUEST AND AUDIENCE AFTER THE SHOW? This tends to be one of the most forgotten steps, and it is very important! Do a follow up the next day or maximum of two days. Thank the guest and audience for being there, respond to questions in the comment, and make them feel special! WHAT DO YOU DO WHEN YOUR STREAM BREAKS? In the planning, you need to have options when your stream or the guest's camera goes. Have a slide ready to let your viewers know there are issues. With switchboard.live you can turn off a broadcast off and then back on. KNOW YOUR AUDIENCE AND BE CONFIDENT IN WHAT YOU TALK ABOUT!    

Have you ever wanted to make videos that make sales? Brandon Lucero is a video marketing machine and he's going to be sharing some insider tips on the show today. From generating leads with video to flat out closing sales, Today's episode is poised to be incredible! www.soldwithvideo.com www.youtube.com/user/soldwithvideo HOW DO YOU GET LEADS FROM YOUTUBE? Keywords!!  Find those keywords that are being searched the most AND relevant to your topic. Make sure you learn where the customer is in the buying process when they search for those keywords, you don't want to sell too soon. Do Not always use the same generic Call To Action. HOW DO YOU SELL TO THEM? For some customers, they are looking for the "How to," videos. For others, they need to learn "WHY" they are choosing a business to work with. Get emails when you are doing non-local work to build that relationship and bring them over to a Facebook group. WHAT MAKES A KEYWORD WORTH TARGETING? If you are just starting out, look for the keywords that have around 200 - 500 searches. You do not have the authority yet to get ranked using the bigger keywords that established channels get, ones that YouTube recognizes as an authority. You can grow faster starting out small. FACEBOOK VIDEOS VS YOUTUBE VIDEOS? On YouTube look for leads generated from them videos and click through rates. On Facebook look more for views and watch time. More interested in qualified audiences. HOW DO YOU DETERMINE WHAT CALL TO ACTION TO USE? Do not feel like short small videos are the place for a call to action. Use them as touch points and bring them to another page to re-target them. YouTube is all about getting the email address! WHAT IS THE BEST WAY TO START A CHANNEL FROM SCRATCH AND START MAKING MONEY? You do not need a lot of people to make money. You just need a service or product that people are looking for. Give value and solve their problems. Once you have them on your list, survey them! WHAT DO YOU ASK ONCE YOU GET THEIR EMAIL? It is important to know at what stage they are at, whether in their business or buying stage of a service/product. Ask them why they are watching your content. Where are they spending most of their time? Uses surveymonkey.com to create the survey.        

Have you ever wanted to try YouTube ads? Jake Larsen is the leading YouTube Ads expert and will be joining me on the show today. Learn more about Jake at http://videopower.org/ Jake's Vlog: Larsen Family Soul   THE FIRST FIVE SECONDS IS THE MOST IMPORTANT PART OF ANY AD! When you create an ad to attract the people you want to work with, also make it so it repels those you DO NOT want to work with.  You need to have a clear Call To Action! WHO SHOULD BE USING YOUTUBE ADS? If you have a business or agency If you are a creator who needs to grow their audience REMEMBER: You are investing in getting your message out there, not paying for subscribers. You are investing in your audience and growing it. WHAT ARE SOME COMMON MISCONCEPTIONS WITH YOUTUBE ADS? That everyone finds them annoying and skips them when they are able to. 80% of the people will skip the ad, 10% will watch up to the very end, 3% will actually click on the video, and 1% will turn into leads and customers. That 1% is what makes YouTube ads profitable! WHICH AD FORMAT IS BEST? Discovery ads and in-stream ads, not a fan of the ads you cannot skip. Most watchers are not happy they are stuck watching an ad instead of the video they searched for. If people choose to watch your ad they will be an even better customer! HOW DO YOU CREATE AN AD PEOPLE DO NOT SKIP You have to call out your audience/market right away. Speak to their pains and desires in the first 5 seconds. If you have the correct strategy anyone can have success with YouTube Ads! You need to connect with your audience to have success. A converting offer is a huge help, but you do not need to have it first. If you have a cold audience, some kind of landing page with a free gift. With a warm audience, you can send them straight to your store. HOW ARE YOU TRACKING AND MEASURING THESE CAMPAIGNS? With Google Ad Words. You can track impressions and how long they are watching for, how many leads and customers do you get?        

In this episode, we talk with the one and only Nick Nimming about whether it is still possible to have success on YouTube.  youtube.com/nicknimming Tubertools.com GET LIVE ALERTS: businessofvideo.com How can YOUR business take advantage of the opportunity on this social medium? IS IT TOO LATE TO HAVE SUCCESS ON YOUTUBE? Absolutely not! YouTube could just be getting started with the technology that is and will be available to many. It is a very wise thing to create video content to help grow your business, whether you are trying to become an influencer or drive traffic to your products or services. WHAT ARE SOME FACTORS FOR A SUCCESSFUL YOUTUBE CHANNEL? #1 is VALUE!!! Lead with value, and it doesn't matter what kind of value you are offering. #2 is taking it SERIOUSLY!! Then you will make content that will please your audience.  #3, learn how to rank your videos, learn how the platform works when getting your content out there.  Realize that there is a place for YOU! Don't go out trying to make a viral video, create a video that answers the questions people keep asking in your industry. Become their expert. Be passionate about what you are doing! WHAT ARE SOME ANCILLARY FACTORS FOR YOUTUBE? Learning how to rank your videos. Know how people search for your information online and use that same language. What phrases are they using? Is there a video that already pops up in the search?  HOW CAN YOU GET YOUR VIDEOS DISCOVERED? Share your videos!! Get them discovered in several different places on the Internet. Where you share depends on the type of content you are creating. Find the communities that circle around these topics.  You have Reddit, Facebook, Twitter, and web forums.  AVOID only showing up when your videos go live!!! You want to become a part of your viewers' lives. Being top of mind, but also being a part of the community you are trying to serve. If you are a business, you cannot measure your success to the "cat videos" on YouTube. They are different videos and have different purposes! REMEMBER YOU ARE NOT TRYING TO CREATE A VIRAL VIDEO FOR YOUR BUSINESS!! EDUCATE AND INFORM!! WHAT IF THERE IS ALREADY A VIDEO IN MY INDUSTRY? This is not a bad thing, you still need to create your video. Everyone has a different voice, the videos will be different. If someone else is doing it, then that means there is a market for it. OPTIMIZATION OR CONTENT? If you are putting out a lot of content and no one is finding it, then you need to spend the time to optimize your videos along with creating your content.  

Looking to run a successful Kickstarter campaign? Our guest Anthony Ambriz will show you what to and not to do when running your Kickstarter campaign. "Stop trying to build products you think are cool, and start building products the market you are trying to service thinks is cool." WHAT IS KICKSTARTER? https://www.kickstarter.com/ Simply put, it is a way you can start a business. It is a campaign that gives you a way to raise money in order to sell your products and get your business off the ground. You need to have a working prototype in order to sell there. You can set your goal for as long as you would like, but be strategic about it. WHAT IS THE RIGHT WAY TO APPROACH A KICKSTARTER CAMPAIGN? You have to be SMART when you start your Kickstarter campaign. Starting is great, but you need a strategy too! You have to build your product for Kickstarter. You need to validate your idea works for the Kickstarter audience before you start spending tons of money. Emurse yourself in Kickstarter, look at what campaigns and products are doing well there. Live in your market! You have to build your email list before you launch your campaign. WHAT TYPES OF PRODUCTS, SERVICES, AND CAMPAIGNS ARE ON KICKSTARTER OUTSIDE OF A PHYSICAL PRODUCT? A big category is Gaming! There are many board games and video games that have a huge market. WHAT WOULD BE THE IDEAL PROCESS TO START ON KICKSTARTER? First, you have to build that market avatar. Look at the types of people that go on Kickstarter. What do they like to do? What do they buy the most? How do they spend their time? After you have built the avatar, you need to put it through several qualifiers to see if it can sell on Kickstarter. It has to be MASS MARKET! WHAT DO SUCCESSFUL CAMPAIGNS HAVE IN COMMON? There really is not enough data yet to figure this out, the way things sell on Kickstarter are not always consistent. Kickstarter takes around 5% of what you earn on their site, and if you are unable to raise your goal, you get nothing. Kickstarter does this to keep people from not filling orders that they have promised those who have contributed to their campaign. WHO IS ANTHONY AMBRIZ? Look him up and connect with Anthony at anthonyambriz.com Check out: sevenfigurefunding.com  https://www.facebook.com/hadtostart/?fref=ts  

Can and should businesses be using the social media platform Snapchat in their marketing strategy? In this podcast, we are chatting with Snapchat darling, Chris Strub. Chris is passionate about helping nonprofits develop real-life social media strategies, especially with LIVE VIDEO! Connect with Chris here: http://www.teamstrub.com/ HOW DO YOU USE SNAPCHAT TO DELIVER YOUR MESSAGE? The best feature of Snapchat is THE CAMERA!! Just get on and talk with people, tell them who you are and what you are about, and if they like what they see and hear they will connect! Stringing 10-second videos together throughout the day is definitely something marketers need to take a serious look at. HOW DO STORIES WORK IN SNAPCHAT? There are many different ways to tell a story on Snapchat. You could tell a story with a beginning, middle, and end. Or you could use it to give viewers a glimpse into your business. HOW DO YOU KNOW WHAT YOUR STORY SHOULD LOOK LIKE? We are all famous to a group of people, so it all depends on your audience. Speak to your audience!!  Give your customer the information and entertainment they are looking for. "IT IS OKAY TO SERVE THE PEOPLE WHO LOVE YOU! Remember your message has value and there are people who want to hear it. Communicate with the people who want to connect with you! Not all your Snaps will be a home run, but you take that knowledge and improve. Social Media can feel like an arms race to see who can come up with the "next best thing," but completely useless unless you connect with your customers!  

Nick Mattingly is the CEO and co-founder of Switcher Studio. A mobile live streaming app that includes hyper-advanced features--- precision control of advanced camera settings Zoom Accelerator Depth of field Exposure White-balance Color-balance ISO Shutter Speed Just go to switcherstudio.com and check it out! WHAT IS SWITCHER STUDIO? Switcher Studio empowers creators to stream better Facebook Live and YouTube, quicker, easier, and cheaper. With equipment, you already own and an easy-to-use interface, you can easily switch from your cameras to graphics and pre-recorded video. Switcher is mobile first and only works on iOS devices, for now! SwticherGO is a free app you can download on your iPhone which will give you the power of a TV station right on your iPhone.  You do not need any "SPECIAL" equipment to start using Switcher Studio. All you need is an iPhone or iPad, something that runs iOS. Switcher Studio will pick up your production quality. With the higher quality, the longer people will stay engaged on your videos and channel.  It is best to use Switcher Studio on the most recent iOS update, but you can use your older devices for multiple cameras. You can use your ONE device as a camera and a switcher, the key here is to be able to be mobile.