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Building a Winning Franchise System Insights from Jeff Dudan & FRANdata's Edith Wiseman Start your franchise journey today — grab a free copy of Jeff Dudan's book Discernment by clicking the link below and visit HomefrontBrands.com to learn how to build a legacy through franchising. In this episode of Unemployable with Jeff Dudan, Jeff sits down with Edith Wiseman, President of FRANdata, to reveal what truly defines a great franchisor — from emerging brand risks and rewards to leadership, culture, and franchisee alignment. Discover how top franchisors build lasting success and what to look for when evaluating a franchise system. A FREE COPY OF JEFF'S Book Discernment Find Out More About Jeff Dudan at www.jeffdudan.com https://frandata.com #JeffDudan #UnemployablePodcast #Franchising #Entrepreneurship #HomefrontBrands #Discernment #FRANdata #BusinessLeadership #FranchiseGrowth #SmallBusinessSuccess #FranchiseDevelopment #LeadershipMatters #EntrepreneurMindset #FranchiseOpportunities #BusinessStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
You're Using AI Wrong (Do This Instead) Geoff Woods on ChatGPT and AI with Jeff Dudan #226 You're probably using AI wrong — and it's costing you time, focus, and real business growth. In this episode of Unemployable with Jeff Dudan, Jeff sits down with Geoff Woods, Co-Founder of The One Thing with Gary Keller and Jay Papasan, former Chief Growth Officer at Jindal Steel and Power, and author of The AI-Driven Leader. Geoff reveals why most people are majoring in the minors with AI — focusing on low-value tasks instead of high-impact strategy. He shares the CRIT Framework (Context, Role, Interview, Task) that turns ChatGPT into a true thought partner—helping leaders make faster, smarter decisions and unlock exponential results. They discuss how executives can 10x their productivity, transform meetings, and use AI for real strategic advantage — without becoming coders or data scientists. If you lead people, manage teams, or want to future-proof your business, this episode will completely change how you think about AI, leadership, and time.
You're Using AI Wrong (Do This Instead) Geoff Woods on ChatGPT and AI with Jeff Dudan #226 You're probably using AI wrong — and it's costing you time, focus, and real business growth. In this episode of Unemployable with Jeff Dudan, Jeff sits down with Geoff Woods, Co-Founder of The One Thing with Gary Keller and Jay Papasan, former Chief Growth Officer at Jindal Steel and Power, and author of The AI-Driven Leader. Geoff reveals why most people are majoring in the minors with AI — focusing on low-value tasks instead of high-impact strategy. He shares the CRIT Framework (Context, Role, Interview, Task) that turns ChatGPT into a true thought partner—helping leaders make faster, smarter decisions and unlock exponential results. They discuss how executives can 10x their productivity, transform meetings, and use AI for real strategic advantage — without becoming coders or data scientists. If you lead people, manage teams, or want to future-proof your business, this episode will completely change how you think about AI, leadership, and time.
Private equity isn't what it used to be. In this conversation, Jeff Dudan and Patrick Galleher reveal how smart capital transformed from “barbarians at the gate” to strategic partners helping franchisors grow, scale, and build lasting wealth. If you're building a brand worth buying—or planning your exit—this conversation is essential.
What if the words you use every day are quietly deciding your success? In this episode of Unemployable with Jeff Dudan, we're joined by one of the most powerful communicators on the planet — Phil M. Jones, the legendary author of Exactly What to Say and one of the world's most in-demand speakers and sales trainers. Phil has taught millions of people across 59 countries how to transform results in business, relationships, and leadership — simply by mastering the language of influence. From boardrooms to living rooms, Phil shows how the right words, spoken with intention, can change everything — your income, your impact, and your relationships. You'll learn how to create tension that drives attention, how to lead critical conversations with empathy and precision, and how to make every word you speak truly count. If you've ever lost a sale, fumbled a tough talk, or felt unheard, this episode will change the way you think about communication forever.
What if the words you use every day are quietly deciding your success? In this episode of Unemployable with Jeff Dudan, we're joined by one of the most powerful communicators on the planet — Phil M. Jones, the legendary author of Exactly What to Say and one of the world's most in-demand speakers and sales trainers. Phil has taught millions of people across 59 countries how to transform results in business, relationships, and leadership — simply by mastering the language of influence. From boardrooms to living rooms, Phil shows how the right words, spoken with intention, can change everything — your income, your impact, and your relationships. You'll learn how to create tension that drives attention, how to lead critical conversations with empathy and precision, and how to make every word you speak truly count. If you've ever lost a sale, fumbled a tough talk, or felt unheard, this episode will change the way you think about communication forever.
Private equity isn't what it used to be. In this conversation, Jeff Dudan and Patrick Galleher reveal how smart capital transformed from “barbarians at the gate” to strategic partners helping franchisors grow, scale, and build lasting wealth. If you're building a brand worth buying—or planning your exit—this conversation is essential.
Welcome back to Unemployable with Jeff Dudan—it's Franchise Friday! In this episode, Jeff explains why showing up at conferences, conventions, and industry events can supercharge your franchise success. From Homefront Brands' annual Homecoming Convention to the IFA Conference and regional franchise expos, Jeff reveals how proximity, preparation, and follow-through turn simple handshakes into game-changing relationships. He shares the mindset and tactics that helped him grow from a first-time attendee to an industry leader—plus how one connection can alter the entire trajectory of your business.
Welcome back to Unemployable with Jeff Dudan—it's Franchise Friday! In this episode, Jeff explains why showing up at conferences, conventions, and industry events can supercharge your franchise success. From Homefront Brands' annual Homecoming Convention to the IFA Conference and regional franchise expos, Jeff reveals how proximity, preparation, and follow-through turn simple handshakes into game-changing relationships. He shares the mindset and tactics that helped him grow from a first-time attendee to an industry leader—plus how one connection can alter the entire trajectory of your business.
What if the secret to scaling a successful franchise wasn't just about systems and sales but about mindset, discipline, and speaking a bold vision into existence?In this episode, Jeff Dudan, Founder and CEO of Homefront Brands and former founder of AdvantaClean, shares how scrappy beginnings and servant leadership shaped his journey from painting apartments in college to leading a multi-brand franchise platform projected to generate more than $100 million in sales this year. Jeff's story is a masterclass in resilience, clarity, and purpose-driven growth.He reveals how lessons from athletics such as consistency, coaching, and repetition translate directly into franchise success, and why he believes every leader should train like a “business athlete.” You'll hear how he scaled AdvantaClean to 220+ locations, the mindset shift behind his Homefront Brands platform, and the one exercise that helps leaders communicate their vision so powerfully, people can't help but follow it.Jeff also dives into the power of relational leadership, how trust, empathy, and specificity create unbreakable franchise systems and why great founders don't just manage transactions; they build movements. So, whether you're an emerging brand or a seasoned franchisor, this conversation will challenge how you lead, coach, and grow.Connect with Jeff:Homefront Brands: https://homefrontbrands.comLinkedIn: https://www.linkedin.com/in/jeffdudan/Instagram: https://www.instagram.com/jeffdudan/Podcast: Unemployable with Jeff Dudan Book: Discernment: The Business Athlete's Regimen for a Great Life Through Better Decisions (Free copy via Linktree on Instagram)Watch: Jeff's Undercover Boss episode (free Vimeo link available in his LinkedIn video carousel)Episode Highlights:From scrappy beginnings to national franchise growthThe story behind building and selling AdvantaCleanHow Hurricane Andrew changed Jeff's path to franchisingServant leadership vs. transactional leadershipWhy values-based hiring is the cornerstone of great brandsThe “business athlete” mindset for franchise successBuilding Homefront Brands and scaling across multiple verticalsHow to speak a bold and powerful future into existenceThe primacy-recency principle for leadership impactBalancing empathy, accountability, and outcomesWhy specificity drives consistency in franchise systemsLessons from selling to private equity and scaling againConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale Website - https://shineexecutivecoaching.com/ Email - shannon@shineexecutivecoaching.com
In this episode of Unemployable with Jeff Dudan, Jeff sits down with Patrick Galleher, Managing Partner at Boxwood Partners, one of the leading investment banks in franchising with over $7 billion in completed transactions. Patrick shares his insider perspective on selling a business the right way—from running a proper process and attracting private equity, to avoiding costly legal and financial mistakes that crush valuations. They also break down how private equity has evolved, why top firms like KKR, Blackstone, and Riverside are moving aggressively into franchising, and how franchise owners can prepare for a life-changing exit—whether as franchisors or multi-unit franchisees. If you're building a brand or thinking about selling one, this is required listening.
In this episode of Unemployable with Jeff Dudan, Jeff sits down with Patrick Galleher, Managing Partner at Boxwood Partners, one of the leading investment banks in franchising with over $7 billion in completed transactions. Patrick shares his insider perspective on selling a business the right way—from running a proper process and attracting private equity, to avoiding costly legal and financial mistakes that crush valuations. They also break down how private equity has evolved, why top firms like KKR, Blackstone, and Riverside are moving aggressively into franchising, and how franchise owners can prepare for a life-changing exit—whether as franchisors or multi-unit franchisees. If you're building a brand or thinking about selling one, this is required listening.
If you're paying attention — something BIG is happening. Franchise buyers aren't looking for a “job you own” anymore. Today's entrepreneurs are: ✅ Building assets ✅ Leveraging systems ✅ Thinking like investors And the smartest builders? They're moving into property service franchises. For 35 years — from scaling a national restoration company to franchising 240+ locations — I've seen what thrives in the BEST and WORST of times. Property services win. Every. Single. Cycle. Here's what makes them the ultimate business builder's model:
If you're paying attention — something BIG is happening. Franchise buyers aren't looking for a “job you own” anymore. Today's entrepreneurs are: ✅ Building assets ✅ Leveraging systems ✅ Thinking like investors And the smartest builders? They're moving into property service franchises. For 35 years — from scaling a national restoration company to franchising 240+ locations — I've seen what thrives in the BEST and WORST of times. Property services win. Every. Single. Cycle. Here's what makes them the ultimate business builder's model:
In this episode of Unemployable with Jeff Dudan, Jeff sits down with Ellen Rohr — industry icon, financial educator, and co-founder of Zoom Drain, former president of Benjamin Franklin Plumbing, and current executive with ServiceTitan. Ellen shares her 40-year journey from cleaning up her husband's plumbing business to leading multi-million-dollar brands that transformed the trades.
In this episode of Unemployable with Jeff Dudan, Jeff sits down with Ellen Rohr — industry icon, financial educator, and co-founder of Zoom Drain, former president of Benjamin Franklin Plumbing, and current executive with ServiceTitan. Ellen shares her 40-year journey from cleaning up her husband's plumbing business to leading multi-million-dollar brands that transformed the trades.
In this Franchise Friday edition of Unemployable with Jeff Dudan, Jeff sits down with Tommy Ryan, Chief Development Officer at HomeFront Brands, to unpack the real truths behind franchising — from mindset and timing to community and leadership. Tommy has helped thousands of franchise owners build lasting success. He's seen what works, what fails, and what separates great franchisees from the rest. In this episode, you'll hear: ✅ Why timing and mindset are everything when joining a franchise ✅ What makes a great franchise candidate (and what disqualifies one) ✅ The #1 mistake new franchisees make — and how to avoid it ✅ Why community and purpose matter more than ever in business ✅ What makes a great franchisor vs. a good one ✅ Trends shaping the next 3–5 years in franchising ✅ The single question to ask yourself before you take the leap If you've ever thought about becoming unemployable by choice — this conversation is for you. A FREE COPY OF JEFF'S Book Discernment Check Out what we are doing at Homefront Brands: HomeFrontBrands.com 00:00 Welcome to Unemployable with Jeff Dudan 00:30 Meet Tommy Ryan — Chief Development Officer at HomeFront Brands 01:15 How Tommy got started in franchising with his dad 03:00 Lessons from 12 franchise brands 05:15 Why franchising is like Hotel California 06:40 The power of helping others realize their dreams 08:00 Why people are getting into franchising today 10:00 The loss of community — and why franchising fills the gap 12:30 What makes an ideal franchise candidate 14:00 Mindset: running to something vs. away from something 15:30 Following the process — a key to success 17:00 Common misconceptions about franchising 18:00 The vast world beyond restaurants and hotels 19:20 The “aha moments” franchise candidates experience 21:30 Accountability and the business owner mindset 23:00 The intangibles: grit, heart, and humility 24:45 How HomeFront vets for fit 27:00 What makes a great franchisor vs. a good one 29:00 Intentionality and long-term thinking in franchise development 31:00 What people overlook when choosing a brand 33:00 The value of network strength and great neighbors 35:00 The #1 mistake new franchisees make (and how to avoid it) 37:45 The “recipe” for success — and why you must follow it 39:15 What makes HomeFront Brands different 41:00 Tommy's favorite franchise success stories 43:30 Why franchise pros never really leave the industry 45:00 Trends for the next 3–5 years in franchising 47:30 The shift toward need-based, property-service franchises 49:45 The rise of home equity and why that benefits service brands 51:00 Final question: The one thing to ask before buying a franchise 53:00 The “Drunk Uncle Larry” effect at Thanksgiving 55:00 Jeff's football metaphor for commitment 57:00 “You only fail if you quit early.” 58:00 Closing thoughts + book link #Unemployable #JeffDudan #TommyRyan #Franchising #Entrepreneurship #HomeFrontBrands #FranchiseDevelopment #BusinessOwnership #Leadership #CareerChange #FranchiseSuccess #Mindset #BusinessGrowth #Freedom #FinancialFreedom Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this Franchise Friday edition of Unemployable with Jeff Dudan, Jeff sits down with Tommy Ryan, Chief Development Officer at HomeFront Brands, to unpack the real truths behind franchising — from mindset and timing to community and leadership. Tommy has helped thousands of franchise owners build lasting success. He's seen what works, what fails, and what separates great franchisees from the rest. In this episode, you'll hear: ✅ Why timing and mindset are everything when joining a franchise ✅ What makes a great franchise candidate (and what disqualifies one) ✅ The #1 mistake new franchisees make — and how to avoid it ✅ Why community and purpose matter more than ever in business ✅ What makes a great franchisor vs. a good one ✅ Trends shaping the next 3–5 years in franchising ✅ The single question to ask yourself before you take the leap If you've ever thought about becoming unemployable by choice — this conversation is for you. A FREE COPY OF JEFF'S Book Discernment Check Out what we are doing at Homefront Brands: HomeFrontBrands.com 00:00 Welcome to Unemployable with Jeff Dudan 00:30 Meet Tommy Ryan — Chief Development Officer at HomeFront Brands 01:15 How Tommy got started in franchising with his dad 03:00 Lessons from 12 franchise brands 05:15 Why franchising is like Hotel California 06:40 The power of helping others realize their dreams 08:00 Why people are getting into franchising today 10:00 The loss of community — and why franchising fills the gap 12:30 What makes an ideal franchise candidate 14:00 Mindset: running to something vs. away from something 15:30 Following the process — a key to success 17:00 Common misconceptions about franchising 18:00 The vast world beyond restaurants and hotels 19:20 The “aha moments” franchise candidates experience 21:30 Accountability and the business owner mindset 23:00 The intangibles: grit, heart, and humility 24:45 How HomeFront vets for fit 27:00 What makes a great franchisor vs. a good one 29:00 Intentionality and long-term thinking in franchise development 31:00 What people overlook when choosing a brand 33:00 The value of network strength and great neighbors 35:00 The #1 mistake new franchisees make (and how to avoid it) 37:45 The “recipe” for success — and why you must follow it 39:15 What makes HomeFront Brands different 41:00 Tommy's favorite franchise success stories 43:30 Why franchise pros never really leave the industry 45:00 Trends for the next 3–5 years in franchising 47:30 The shift toward need-based, property-service franchises 49:45 The rise of home equity and why that benefits service brands 51:00 Final question: The one thing to ask before buying a franchise 53:00 The “Drunk Uncle Larry” effect at Thanksgiving 55:00 Jeff's football metaphor for commitment 57:00 “You only fail if you quit early.” 58:00 Closing thoughts + book link #Unemployable #JeffDudan #TommyRyan #Franchising #Entrepreneurship #HomeFrontBrands #FranchiseDevelopment #BusinessOwnership #Leadership #CareerChange #FranchiseSuccess #Mindset #BusinessGrowth #Freedom #FinancialFreedom Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Franchising expert Mark Siebert, founder of iFranchise Group, joins Jeff Dudan on Unemployable to reveal what makes a franchise truly scalable — and why franchising remains the most powerful wealth-creation model for small business owners. With 40 years of experience advising over 500 brands — including McDonald's, Subway, and Ace Hardware — Mark shares the insider checklist for determining if your concept is ready to franchise, what it really costs to grow, and why discipline, leadership, and sound economics separate the winners from the failures. They explore: The 3 criteria every franchise must meet before scaling Why management quality outweighs concept quality Common traps new franchisors fall into The real cost of aggressive growth Private equity's new role in franchising Global franchise trends — and why international expansion fails How AI and GEO (Generative Engine Optimization) are reshaping the future of franchising
Franchising expert Mark Siebert, founder of iFranchise Group, joins Jeff Dudan on Unemployable to reveal what makes a franchise truly scalable — and why franchising remains the most powerful wealth-creation model for small business owners. With 40 years of experience advising over 500 brands — including McDonald's, Subway, and Ace Hardware — Mark shares the insider checklist for determining if your concept is ready to franchise, what it really costs to grow, and why discipline, leadership, and sound economics separate the winners from the failures. They explore: The 3 criteria every franchise must meet before scaling Why management quality outweighs concept quality Common traps new franchisors fall into The real cost of aggressive growth Private equity's new role in franchising Global franchise trends — and why international expansion fails How AI and GEO (Generative Engine Optimization) are reshaping the future of franchising
Welcome back to Franchise Fridays on the Unemployable Podcast with Jeff Dudan — where we break down the mindset, systems, and leadership that make franchise owners succeed. Today's guest is Michael O'Driscoll, President of Franchising and COO at Homefront Brands, with 38 years of experience leading franchise systems across four continents. From building his career in Australia's largest residential construction franchise to launching global brands in transportation, banking, and home services, Michael has helped tens of thousands of entrepreneurs succeed in franchising. In this episode, Jeff and Michael discuss: What truly separates good franchise owners from great ones The biggest misconceptions about franchising The mindset shift required for first-year success Why accountability and leadership matter more than ever How AI and robotics are transforming home service franchises The future of franchising and what investors need to know This episode is packed with wisdom for aspiring and existing franchise owners — from resilient leadership to community engagement to long-term wealth creation. FREE COPY of Jeff's Book DISCERNMENTFind out more About Jeff Dudan www.jeffdudan.com
Welcome back to Franchise Fridays on the Unemployable Podcast with Jeff Dudan — where we break down the mindset, systems, and leadership that make franchise owners succeed. Today's guest is Michael O'Driscoll, President of Franchising and COO at Homefront Brands, with 38 years of experience leading franchise systems across four continents. From building his career in Australia's largest residential construction franchise to launching global brands in transportation, banking, and home services, Michael has helped tens of thousands of entrepreneurs succeed in franchising. In this episode, Jeff and Michael discuss: What truly separates good franchise owners from great ones The biggest misconceptions about franchising The mindset shift required for first-year success Why accountability and leadership matter more than ever How AI and robotics are transforming home service franchises The future of franchising and what investors need to know This episode is packed with wisdom for aspiring and existing franchise owners — from resilient leadership to community engagement to long-term wealth creation. FREE COPY of Jeff's Book DISCERNMENTFind out more About Jeff Dudan www.jeffdudan.com
What if people trusted you more than your brand? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Brooke Budke — a cancer survivor, former President of Title Boxing Club, and now the Founder & CEO of Momentum Brands, a fractional CMO firm helping emerging franchise brands grow through authentic personal branding, not paid ads. Brooke shares why 80% of consumers would rather follow the founder than the brand, the psychology behind trust in the post-COVID marketplace, and how leaders can use platforms like LinkedIn to build real authority. They also unpack the future of search, the rise of AI, how to humanize automation, and why franchise CEOs must stay congruent with their mission to win trust online and offline. In This Episode: Why personal brands outperform corporate brands The 5 content pillars of authority How to build presence on LinkedIn (without being cringe) The evolution of Google → Gemini → ChatGPT search Balancing authenticity and leadership in franchise systems Guerrilla marketing tactics that still work in 2025
What if people trusted you more than your brand? In this episode of Unemployable with Jeff Dudan, Jeff sits down with Brooke Budke — a cancer survivor, former President of Title Boxing Club, and now the Founder & CEO of Momentum Brands, a fractional CMO firm helping emerging franchise brands grow through authentic personal branding, not paid ads. Brooke shares why 80% of consumers would rather follow the founder than the brand, the psychology behind trust in the post-COVID marketplace, and how leaders can use platforms like LinkedIn to build real authority. They also unpack the future of search, the rise of AI, how to humanize automation, and why franchise CEOs must stay congruent with their mission to win trust online and offline. In This Episode: Why personal brands outperform corporate brands The 5 content pillars of authority How to build presence on LinkedIn (without being cringe) The evolution of Google → Gemini → ChatGPT search Balancing authenticity and leadership in franchise systems Guerrilla marketing tactics that still work in 2025
Avoid These Mistakes as a New Franchise Owner Franchise Fridays with The Designery's Casey Ridley On this episode of Unemployable with Jeff Dudan, I sit down with Casey Ridley, President of The Designery, to talk about the journey from a mom-and-pop surplus store to building a fast-growing franchise brand with over 40 locations. We cover: Why franchising gives people time freedom and community impact The biggest mistakes new franchisees make (and how to avoid them) The key traits of successful franchise owners Misconceptions about franchising and what really matters The role of culture in making a franchisor great Trends shaping franchising: AI, automation, and the customer experience Whether you're an aspiring business owner or just curious about franchising, this episode is packed with insight.
Avoid These Mistakes as a New Franchise Owner Franchise Fridays with The Designery's Casey Ridley On this episode of Unemployable with Jeff Dudan, I sit down with Casey Ridley, President of The Designery, to talk about the journey from a mom-and-pop surplus store to building a fast-growing franchise brand with over 40 locations. We cover: Why franchising gives people time freedom and community impact The biggest mistakes new franchisees make (and how to avoid them) The key traits of successful franchise owners Misconceptions about franchising and what really matters The role of culture in making a franchisor great Trends shaping franchising: AI, automation, and the customer experience Whether you're an aspiring business owner or just curious about franchising, this episode is packed with insight.
Erin King joins Jeff Dudan on Unemployable to reveal why energy—not time or money—is the ultimate edge in business and life. From building a top social media agency to conducting the world's largest research study on human energy, Erin shares how to unlock your “energy instinct,” lead with clarity, and avoid burnout while building a bold future. Erin is an award-winning entrepreneur, keynote speaker, and author of You're Kind of a Big Deal. She created the Energy Exam to help leaders and teams discover their vibe and tap into peak performance.
Erin King joins Jeff Dudan on Unemployable to reveal why energy—not time or money—is the ultimate edge in business and life. From building a top social media agency to conducting the world's largest research study on human energy, Erin shares how to unlock your “energy instinct,” lead with clarity, and avoid burnout while building a bold future. Erin is an award-winning entrepreneur, keynote speaker, and author of You're Kind of a Big Deal. She created the Energy Exam to help leaders and teams discover their vibe and tap into peak performance.
Franchising works when franchisees are at the center. In this Franchise Friday, I sit down with Homefront Brands' Chief Legal Officer to talk FDDs, legal guardrails, and the real reasons some owners scale while others stall. We cover the traits of top performers (intuition, smarts, grit), the biggest misconception (“it's easy”), why private equity is moving to the franchisee side, and how culture and values beat shortcuts. If you're on the fence, ask yourself one question: Do you trust who you're going into business with? Learn more at HomefrontBrands.com. Grab my book Discernment: The Business Athlete's Regimen for a Great Life Through Better Decisions to make your next move with confidence. FREE COPY of Jeff's Book DISCERNMENTFind out more About Jeff Dudan www.jeffdudan.com
Franchising works when franchisees are at the center. In this Franchise Friday, I sit down with Homefront Brands' Chief Legal Officer to talk FDDs, legal guardrails, and the real reasons some owners scale while others stall. We cover the traits of top performers (intuition, smarts, grit), the biggest misconception (“it's easy”), why private equity is moving to the franchisee side, and how culture and values beat shortcuts. If you're on the fence, ask yourself one question: Do you trust who you're going into business with? Learn more at HomefrontBrands.com. Grab my book Discernment: The Business Athlete's Regimen for a Great Life Through Better Decisions to make your next move with confidence. FREE COPY of Jeff's Book DISCERNMENTFind out more About Jeff Dudan www.jeffdudan.com
What does it really take to push past every limit life throws at you? In this powerful episode of Unemployable with Jeff Dudan, I sit down with world-record mountain climber, champion wrestler, and New York Times bestselling author Kyle Maynard. Born without arms and legs, Kyle has summited Kilimanjaro and Aconcagua, fought in jiu-jitsu world championships, built thriving businesses, and inspired millions. We talk about: Building grit and mental toughness when the odds say quit The hidden power of environment and who you choose to compete with Turning obstacles into opportunities—from sports to startups Lessons from extreme climbs, combat sports, and elite military friendships How to follow your bliss (and why real fulfillment requires struggle) Kyle's story proves we all have invisible “disabilities”—and that greatness comes from the mindset we build, not the circumstances we're born with. FREE COPY of Jeff's Book DISCERNMENTFind out more About Jeff Dudan www.jeffdudan.com
What does it really take to push past every limit life throws at you? In this powerful episode of Unemployable with Jeff Dudan, I sit down with world-record mountain climber, champion wrestler, and New York Times bestselling author Kyle Maynard. Born without arms and legs, Kyle has summited Kilimanjaro and Aconcagua, fought in jiu-jitsu world championships, built thriving businesses, and inspired millions. We talk about: Building grit and mental toughness when the odds say quit The hidden power of environment and who you choose to compete with Turning obstacles into opportunities—from sports to startups Lessons from extreme climbs, combat sports, and elite military friendships How to follow your bliss (and why real fulfillment requires struggle) Kyle's story proves we all have invisible “disabilities”—and that greatness comes from the mindset we build, not the circumstances we're born with. FREE COPY of Jeff's Book DISCERNMENTFind out more About Jeff Dudan www.jeffdudan.com
Franchise Friday goes inside the mindset of a decorated Army special-operations veteran turned franchise president. Jeff Dudan sits down with Keven Elwood, President of Window Hero, to explore how military discipline translates to business freedom and why franchising is a natural path for veterans and driven entrepreneurs. Keven shares: Lessons from 20 years in Army special operations How a single LinkedIn post led him to buy—and grow—a home services franchise Why systems, culture, and community separate great franchisors from good ones The mental shift veterans and career professionals must make to own a business How Homefront Brands supports owners with targeted marketing and hands-on coaching Whether you're a veteran considering business ownership or an entrepreneur looking for proven systems, this episode shows how franchising can create wealth, freedom, and legacy.
Franchise Friday goes inside the mindset of a decorated Army special-operations veteran turned franchise president. Jeff Dudan sits down with Keven Elwood, President of Window Hero, to explore how military discipline translates to business freedom and why franchising is a natural path for veterans and driven entrepreneurs. Keven shares: Lessons from 20 years in Army special operations How a single LinkedIn post led him to buy—and grow—a home services franchise Why systems, culture, and community separate great franchisors from good ones The mental shift veterans and career professionals must make to own a business How Homefront Brands supports owners with targeted marketing and hands-on coaching Whether you're a veteran considering business ownership or an entrepreneur looking for proven systems, this episode shows how franchising can create wealth, freedom, and legacy.
If you're on the fence about franchising—or expanding your portfolio—this one's for you. We break down who actually wins in franchising, the real traits of top owners, why “required service” beats “sexy concept,” and how to play the long game with guardrails, data, and community. Michael Wagner, president of Roof Scientist at Homefront Brands, joins me to unpack (kidding
If you're on the fence about franchising—or expanding your portfolio—this one's for you. We break down who actually wins in franchising, the real traits of top owners, why “required service” beats “sexy concept,” and how to play the long game with guardrails, data, and community. Michael Wagner, president of Roof Scientist at Homefront Brands, joins me to unpack (kidding
Family-First Wealth Through Franchising : Franchise Secrets with Erik Van Horn Franchising from the ranch.
Family-First Wealth Through Franchising : Franchise Secrets with Erik Van Horn Franchising from the ranch.
What if the secret to unlocking your business potential—and your life—was embracing the very thing you've been told to hide? In this episode of Unemployable with Jeff Dudan, globally recognized entrepreneur, author, and thought leader Frankie Russo shares his philosophy of Love Your Weird. From losing it all in the 2008 crash, to rebuilding through imagination, innovation, and authenticity, Frankie reveals how to break free from stagnation and fuel limitless growth. Together, Jeff and Frankie explore: Why stagnation kills businesses and how to escape it The “Infinity Growth Loop” for continuous momentum Why genius = why × weird² is the formula for personal and business success The role of permission, authenticity, and failure in innovation How AI is rewriting the future of work and why embracing your weird is the ultimate competitive edge If you're ready to unlock your genius, embrace your authentic self, and build a legacy that lasts—this episode is for you.
What if the secret to unlocking your business potential—and your life—was embracing the very thing you've been told to hide? In this episode of Unemployable with Jeff Dudan, globally recognized entrepreneur, author, and thought leader Frankie Russo shares his philosophy of Love Your Weird. From losing it all in the 2008 crash, to rebuilding through imagination, innovation, and authenticity, Frankie reveals how to break free from stagnation and fuel limitless growth. Together, Jeff and Frankie explore: Why stagnation kills businesses and how to escape it The “Infinity Growth Loop” for continuous momentum Why genius = why × weird² is the formula for personal and business success The role of permission, authenticity, and failure in innovation How AI is rewriting the future of work and why embracing your weird is the ultimate competitive edge If you're ready to unlock your genius, embrace your authentic self, and build a legacy that lasts—this episode is for you.
Get your personalized AI Growth Cheatsheet here. Today, JD chats with Jeff Dudan, CEO of Homefront Brands. How did Jeff go from a small painting company in college to building a massive, million-dollar home service company? Find that out and more in this packed episode.Subscribe to JD's newsletter here.Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube Follow JD across social: LinkedIn | Facebook | TikTok | Instagram | YouTube | ThreadsSubscribe to JD's newsletter here.
Can You Keep Your Job and Still Run a Franchise? | Franchise Fridays with Jeff Dudan Can you really keep your job and still build a successful business? In this Franchise Fridays episode of Unemployable with Jeff Dudan, we break down the truth behind owner-operator vs. semi-absentee (executive) franchise models. Jeff Dudan reveals what it really takes to run a franchise on nights and weekends, how to evaluate if you have what it takes to go all-in, and what mistakes people make when they think franchising is "passive income." Whether you're trying to escape the 9-to-5, build generational wealth, or create a second income stream for your family—this episode will give you the framework to choose the right franchise path.
Can You Keep Your Job and Still Run a Franchise? | Franchise Fridays with Jeff Dudan Can you really keep your job and still build a successful business? In this Franchise Fridays episode of Unemployable with Jeff Dudan, we break down the truth behind owner-operator vs. semi-absentee (executive) franchise models. Jeff Dudan reveals what it really takes to run a franchise on nights and weekends, how to evaluate if you have what it takes to go all-in, and what mistakes people make when they think franchising is "passive income." Whether you're trying to escape the 9-to-5, build generational wealth, or create a second income stream for your family—this episode will give you the framework to choose the right franchise path.
from microsoft to $700 million in real estate Feras Moussa's Syndication Journey How does someone go from a Microsoft engineer to managing over $700 million in multifamily real estate? On this episode of Unemployable with Jeff Dudan, we sit down with Feras Moussa, co-founder of Disrupt Equity, who shares his incredible journey from tech to becoming a real estate syndication powerhouse. Jeff and Feras talk about: Why real estate isn't just for the rich—and how anyone can start The real reason most real estate investors fail Systems thinking, KPIs, and what it takes to scale a company fast EOS, hiring strategy, and building elite teams What operators get wrong about property management How to evaluate risk-adjusted returns and avoid analysis paralysis Why GSD (“Get Sh*t Done”) is Feras' #1 core value Whether you're a small business owner sitting on cash flow or an aspiring investor, this episode is a masterclass in wealth creation, risk management, and scaling high-performing teams.
from microsoft to $700 million in real estate Feras Moussa's Syndication Journey How does someone go from a Microsoft engineer to managing over $700 million in multifamily real estate? On this episode of Unemployable with Jeff Dudan, we sit down with Feras Moussa, co-founder of Disrupt Equity, who shares his incredible journey from tech to becoming a real estate syndication powerhouse. Jeff and Feras talk about: Why real estate isn't just for the rich—and how anyone can start The real reason most real estate investors fail Systems thinking, KPIs, and what it takes to scale a company fast EOS, hiring strategy, and building elite teams What operators get wrong about property management How to evaluate risk-adjusted returns and avoid analysis paralysis Why GSD (“Get Sh*t Done”) is Feras' #1 core value Whether you're a small business owner sitting on cash flow or an aspiring investor, this episode is a masterclass in wealth creation, risk management, and scaling high-performing teams.
Is it smarter to go solo or bring in a partner when launching your franchise? In this Franchise Fridays episode of Unemployable with Jeff Dudan, we break down the Top 5 reasons entrepreneurs bring on a partner—and when it could destroy your business. Jeff Dudan, founder of AdvantaClean and CEO of HomeFront Brands, shares real-world insights from decades in franchising to help you decide: Should you go 50/50, bring in an investor, hire an operator, or do it all yourself? You'll learn: The worst reason to partner (and how to avoid it) How to structure strategic partnerships that actually work What to include in a partnership “prenup” The right way to bring in an operating partner without giving away the farm Why equity = the kingdom, and how to protect yours
Is it smarter to go solo or bring in a partner when launching your franchise? In this Franchise Fridays episode of Unemployable with Jeff Dudan, we break down the Top 5 reasons entrepreneurs bring on a partner—and when it could destroy your business. Jeff Dudan, founder of AdvantaClean and CEO of HomeFront Brands, shares real-world insights from decades in franchising to help you decide: Should you go 50/50, bring in an investor, hire an operator, or do it all yourself? You'll learn: The worst reason to partner (and how to avoid it) How to structure strategic partnerships that actually work What to include in a partnership “prenup” The right way to bring in an operating partner without giving away the farm Why equity = the kingdom, and how to protect yours
The #1 Leadership Skill No One Teaches | Chris Dyer on Company Culture & Scaling Businesses Culture isn't an afterthought—it's the foundation of every successful business. In this episode of Unemployable with Jeff Dudan, I sit down with Chris Dyer, Inc. Magazine's #1 leadership speaker on company culture, elite water polo athlete, and author of The Power of Company Culture. We explore how to build scalable culture from day one, why meetings reveal the truth about leadership, and how to balance people and performance metrics in fast-growth companies. Chris shares his seven pillars of culture, insights on remote work, and why AI is reshaping how leaders think about the future of business. If you're a startup founder, entrepreneur, franchise owner, or leader looking to create a team that thrives—this conversation will change the way you think about leadership.
The #1 Leadership Skill No One Teaches | Chris Dyer on Company Culture & Scaling Businesses Culture isn't an afterthought—it's the foundation of every successful business. In this episode of Unemployable with Jeff Dudan, I sit down with Chris Dyer, Inc. Magazine's #1 leadership speaker on company culture, elite water polo athlete, and author of The Power of Company Culture. We explore how to build scalable culture from day one, why meetings reveal the truth about leadership, and how to balance people and performance metrics in fast-growth companies. Chris shares his seven pillars of culture, insights on remote work, and why AI is reshaping how leaders think about the future of business. If you're a startup founder, entrepreneur, franchise owner, or leader looking to create a team that thrives—this conversation will change the way you think about leadership.
Are veterans built for business ownership? In this powerful Franchise Fridays episode, Jeff Dudan makes the case that they absolutely are — and franchising might just be their next great mission. From discipline and leadership to execution under pressure and a mission-driven mindset, veterans already possess the traits that make franchise owners successful. Jeff breaks down five reasons why military skills translate seamlessly to entrepreneurship, especially within franchise systems like Homefront Brands. If you've worn the uniform — or know someone who has — this is your call to action. Business ownership isn't just a dream. With the right systems, structure, and support, it can be your next chapter.