Podcast appearances and mentions of krystal covington

From The Archive -  Online advertising can feel like navigating a dense forest without a map—especially for businesses trying to sell nationally without the resources of big-name competitors. That's why I invited Krystal Covington,  to share her expertise. Originally released in September 2022, Krystal's tips are still relevant today.  Together, we explored how businesses can use geo-targeting and smart collaborations to stretch their advertising dollars further and stand out in targeted markets. Here are the highlights of our conversation: Focus Your Efforts With Geo-Targeting Even for businesses that can sell anywhere, narrowing the focus to specific regions can make a big impact. Tools like Google Trends help identify where demand is strongest, allowing companies to allocate their budget effectively. For instance, a $500 geo-targeted ad campaign in high-interest areas can yield better results than a $3,000 national campaign competing against industry giants. Collaborations and Partnerships Pay Off Building "power partnerships" with complementary businesses can expand your reach without blowing your budget. From co-branded sweepstakes to shared promotions, partnerships allow you to tap into each other's audiences and grow your contact lists while creating mutual value. Creative Strategies for Audience Growth Krystal shared her experience using tools like Gleam.io to run contests that reward participants for actions like visiting websites, following social media accounts, or joining email lists. This approach not only engages audiences but also helps both partners grow their visibility in meaningful, measurable ways. Adapt These Strategies Locally or Nationally Whether you're targeting your hometown or a far-off market like Baltimore, the principles are the same. Find either local partners in your target area or collaborate with nearby businesses to enter new regions together.

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Krystal Covington is a highly accomplished entrepreneur who has made a name for herself in the marketing and real estate industries. In this podcast episode, Krystal shares her journey and insights, providing listeners with valuable information that can help them achieve success in their own ventures. Here are three things you will learn from listening:Krystal's impressive portfolio of successful ventures, including Women of Denver, Bella Virtu Organics, and Go Lead Consulting, an AI integrated marketing agency.The importance of networking and mentorship in entrepreneurship, as Krystal shares her own experiences and insights on how to build a strong support system.Valuable advice on using AI tools in marketing and finding a work-life balance, which can help entrepreneurs streamline their processes and achieve success without sacrificing their personal lives.Use this discount code for 25% off products at Bella Virtu Organics.https://bellavirtuorganics.com/discount/D4ASMCZ6HATYWe're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com Join me on PodMatch to start your own journey as a podcast guest!

In this episode, we have Krystal Covington from Go Lead Consulting. We have a conversation about another shift happening as Krystal has seen it become nearly impossible to get traditional PR and also to build a following on social media without becoming a slave to the internet. The message people need to hear is that we need to get back to intimate networking connections and strategies to reach people in what we'd consider the old ways. Major marketing firms are preaching that direct mail is back! We're literally doing anything now to get noticed, but smaller businesses have the ability to do what those large companies aren't -- connecting with people one-on-one. Krystal Covington shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better

In this episode, we have Krystal Covington from Go Lead Consulting. We have a conversation about another shift happening as Krystal has seen it become nearly impossible to get traditional PR and also to build a following on social media without becoming a slave to the internet. The message people need to hear is that we need to get back to intimate networking connections and strategies to reach people in what we'd consider the old ways. Major marketing firms are preaching that direct mail is back! We're literally doing anything now to get noticed, but smaller businesses have the ability to do what those large companies aren't -- connecting with people one-on-one. Krystal Covington shares their journey with you so you can start yours today! Make sure you check out their links down below and share with a friend if you enjoyed the episode. Always Remember to Invest In Yourself Phil Better

Spoiler Alert! Your website doesn't drive traffic like it used to. Krystal Covington helps B2B consultants, non-profits, and retail companies boost their visibility online. In this episode, Krystal shares her thoughts on how to know if your website needs to be revamped and the #1 thing entrepreneurs are ignoring when it comes to online visibility. Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/wW7ENS5uDVU --- Send in a voice message: https://anchor.fm/sherylplouffe/message

Today's guest has proven her ability to start and grow 2 side hustles while holding down a very full time corporate job. Eventually she sold one of her businesses, but being the adventurous entrepreneur and top-notch marketer, she then started looking for yet another income source and instead of starting another, Krystal Covington decided to buy an already established online business…one that she could grow by applying her areas of expertise. Have you ever thought about buying an existing business, rather than starting from scratch? It's an interesting idea and one that I'll explore in today's end of episode takeaway. But before that, you'll discover a lot of tips and ideas to apply to your side hustle because we'll hear how Krystal landed in a new city and launched and grew what would become a 6-figure business known as the Women of Denver, why she lost a lot of money in her lace front wigs venture, what's caused her marketing agency to flourish, and a lot of words of wisdom sprinkled throughout this episode.   What You'll Hear: 02:38 Two side hustles and a full-time job 04:05 Charging “time and a half” for the first gigs 04:25 A women's group born out of necessity 05:30 Interviews, events, a blog, meetings, and networking morphed into Women of Denver  08:25 Her bedroom becomes a recording studio 09:02 Outgrowing the coffee shop as a meeting place 11:24 Two memberships tiers $35/$150 month 15:50 Time to leave the full-time job 18:56 The 4 keys to influence - people want to give you money 20:16 In the first year building the women's group, posted on FB every day 22:40 Using links to increase your SEO 25:00 Should you niche? Maybe not. 27:20 Where to post 28:04 Commenting on others social media posts is what's working for her 29:35 Posting on it's own is a lot less effective today 30:00 What to be aware of when posting on TikTok  31:17 Searching for a profitable business 34:50 Where Krystal discovered businesses for sale 36:15 A business loss that really scared her 39:03 Sources of free coaching and business guidance 40:50 The “automation” of her skin care business 43:19 Listen to people who have done it! Takeaways: 44:08 Thinking about buying a business? Do your due diligence! 44:50 Maybe someone wants to “pass the reins” to you 45:32 Why I knowingly paid $100,000 more for a business than it was worth at the time 46:18 Why the business Krystal bought is a great fit for her 46:35 Did I mention the need for due diligence? How to find Krystal: https://www.krystalcovington.com/ https://www.instagram.com/krystalgolead/ Connect with Joan: Instagram https://www.instagram.com/joanposivy/ Facebook https://www.facebook.com/posivy/ Joan's Main Site https://www.joanposivy.com/ Be on the show! Be Our Guest https://www.joanposivy.com/be-our-guest.html

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/ Hey there, my friend! It's Patty Dominguez here with another episode of the Positioning to Profit Podcast. We are on episode 155 today, and I am featuring Krystal Covington, who is a business growth strategist collaborating with global leaders of companies from startups to Fortune 500. She has had a focus on lead gen, sales, providing media outreach, influencer marketing funnel strategy, to generate new business and build new client customer relationships. She has also been featured on top media outlets such as TEDx, Forbes, Lifetime, Fox, Entrepreneurs on Fire, and a whole bunch of other outlets. And so we had a really great conversation today on what it means to develop your credibility online. How do you develop your credibility online in a way that stands out, because let's face it, with all the noise that is out there, it is so easy for people to overlook what it is that you have. As someone that has personally been very impacted by this idea that it's not about what you know, the certifications you've had, or the immense amount of knowledge that you bring to the table, but in all fairness, if people don't know about you, well, that's a problem. So we're going to be talking about how to build your credibility online, the right way. So I hope you enjoy this episode as much as I enjoyed having my conversation with Krystal. You're going to find out how to connect with her as well. And I'm just really excited to share this with you, because these are really practical tips that you can deploy in your own business right away. So I know you're going to enjoy this episode. All right, and with that, let's get on with the show. Here we go. Connect with Krystal Covington BIOGRAPHY Krystal Covington is a business growth strategist collaborating with global leaders of companies from startup to Fortune 500. With a focus on lead generation and sales, her team (Go Lead, LLC) provides media outreach (PR), podcast features, influencer marketing, and funnel strategy to generate new business and build new client/customer relationships. Krystal's clients have achieved 6-figure revenue growth, and attention from top media outlets. Her impactful work has been showcased in TEDx, Forbes, Lifetime, Fox, Entrepreneurs on Fire, and dozens of other powerful outlets. WEBSITE LINK: https://www.krystalcovington.com/ SOCIAL MEDIA LINK: Krystal on LinkedIn: https://www.linkedin.com/in/krystalncovington/

Geotargeting is a valuable tool if you run a local business.  Connecting with customers around the block is what drives your business.  But guest, Krystal Covington suggests it can also be a valuable tool if you have a national or even international brand.  The trick is not to try to market everywhere all at once . Instead, be strategic and select an a attractive region.  Google Trends can help you do just that.  By studying the data you can find out which key words have grown in popularity and in which markets there is more interest in that particular term.   Now, instead of trying to run a national PPC campaign you can zero in and areas with a high level of interest. 

Welcome to the Evolvepreneur Secrets Show Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Krystal Covington ... Krystal Covington is the Chief Marketing Officer at Go Lead Consulting, where she's responsible for developing and executing marketing strategies for clients. Krystal has over 13 years of professional experience in marketing roles, including leading Public Relations and Influencer Marketing as PR Director for Natural Grocers. Before that, she served as a Communications Specialist at Transamerica, a Fortune 500 company. In addition to her work with Go Lead Consulting, Krystal is the founder of Women of Denver (WOD), which provides education and networking opportunities for thousands of women in Colorado every year. Additionally, she serves on the Distinguished Alumni Council for Western Governors University. ​Her impactful work has been showcased in TEDx, Forbes, Lifetime, Fox, Entrepreneur, and dozens of other influential outlets. She is also a 2021 Denver Business Journal 40 Under 40 award winner.

This week on The Business Couch with Dr. Yishai, I had Krystal Covington, CMO of Go Lead Consulting, and founder of the Women of Denver business organization. Krystal shared incredible insights on adaptability and how to handle lessons and ideas that are commonly shared but hold us back. Krystal also talked about lessons she learned the hard way about reaching out for help and developing partnerships that have been the lifeblood of her survival and thriving. Along the way, Krystal shared why it is so important to have people you can struggle with, why it is important to support each other in tough times, and how it can be paid back tenfold – even when you do not see the direct path ahead. If you haven't yet, go back and listen to episodes 190 and 191 to learn from the insights and journey of an award-winning business strategist, TEDx Speaker, and successful entrepreneur.At the end of our conversation, Krystal asked me why entrepreneurs have such a hard time breaking bad business habits that they learn and pick up in their prior corporate careers, and what makes it so hard to create change. So today, I'm talking about why entrepreneurs find it so difficult to change and switch tactics when something they learned in the corporate world isn't working in their own business. I also talk about how to make sure you as an entrepreneur and leader don't stay stuck with blinders on when a strategy isn't working. This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Connect with Dr. Yishai: Podcast Site: https://thebusinesscouchwithdryishai.buzzsprout.com/Website: https://www.DrYishai.com/Email: Yishai@DrYishai.comLinkedIn: https://www.linkedin.com/in/dryishai/Instagram: @DrYishai or https://www.instagram.com/dryishai/ Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. 

Krystal Covington is an award-winning business strategist, TEDx Speaker, CMO of Go Lead Consulting, and founder of the Women of Denver business organization. On Story Tuesday, Krystal talks about lessons she learned the hard way about reaching out for help and developing partnerships that have been the lifeblood of her survival and thriving. Along the way, she shares why it is so important to have people you can struggle with, why it is important to support each other in tough times, and how it can be paid back tenfold – even when you do not see the direct path ahead. This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching  Guest Links:https://www.krystalcovington.comhttps://www.goleadconsulting.comhttps://www.linkedin.com/in/krystalncovington/ Host Links:Podcast Website:https://thebusinesscouchwithdryishai.buzzsprout.com/Dr. Yishai's email: Yishai@DrYishai.comLinkedIn: https://www.linkedin.com/in/dryishaiInstagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved.   

Krystal Covington is an award-winning business strategist, TEDx Speaker, CMO of Go Lead Consulting, and founder of the Women of Denver business organization. On Insight Sunday, Krystal shares her road through the corporate world and into entrepreneurship. She talks about hitting a glass ceiling, experiencing burnout, and learning how to reinvent herself as an entrepreneur. Along the way she shares incredible insights on adaptability and how to handle lessons and ideas that are commonly shared but hold us back. This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching  Guest Links:https://www.krystalcovington.comhttps://www.goleadconsulting.comhttps://www.linkedin.com/in/krystalncovington/ Host Links:Podcast Website:https://thebusinesscouchwithdryishai.buzzsprout.com/Dr. Yishai's email: Yishai@DrYishai.comLinkedIn: https://www.linkedin.com/in/dryishaiInstagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved. 

In this week's episode, I talk with Krystal Covington's journey of being an entrepreneur started as a receptionist, eventually becoming a publicist while working as a publicist. She started building her brand women of Denver, and when she was given an ultimatum from her boss who said, you can't continue to do that woman of Denver thing, she decided to quit her job that day and go, full-time entrepreneur. We also have a great conversation about being an introvert and how to show up as a business owner while still being an introvert. In this episode, Krystal shares: How to build a business while still being an introvert How to build a business while still having a 9-5 job Guest Social Media Info https://www.krystalcovington.com/ https://www.linkedin.com/in/krystalncovington/ https://www.instagram.com/krystalgolead/ --- Support this podcast: https://anchor.fm/hforhustle/support

Krystal Covington is the Founder of Women of Denver and a marketing consultant working with clients across the U.S. Krystal was recently honored as one of Denver Business Journal's 40 Under 40 award winners. In this episode, Krystal discussed how her own personal ambitions and human instincts culminate into the "secret sauce" of building an incredible network for women. Krystal brings the best of the best when it comes to the pioneering and trailblazing impact women are leading in the new Colorado landscape. Connect with Krystal! Facebook | Instagram | Twitter | LinkedIn | Website Follow Heidi on Social Media! Instagram | Facebook | Twitter | LinkedIn | Spotify About Heidi As a homegrown Coloradan with a passion for keeping the spirit of our state alive and well, I started this podcast to bring the people of Colorado together to celebrate the amazing state we call home! Come along on this journey with me as I travel across our state in my vintage RV, interviewing folks who embody the true spirit of the Rocky Mountains. From the front range to the mile-high city, to the mountain towns and the Wild West of southern Colorado, we'll celebrate the history, beauty, and Coloradans that make this place the colorful state it is! Each week, you'll meet the people trailblazing the way for an even more colorful future for us all, and who are making a huge difference along the way. Visit heidiganahl.com to learn more about the podcast and where we are headed! Submit a guest to Heidi's Colorful Colorado! CLICK HERE!

What if you have the drive, but don't know where to start? It is our mission on the podcast to give a slice of light and feature go-givers who might not always have the recognition that they deserve. This is why on the podcast, I've shared behind-the-scenes of how I got featured on Entrepreneur magazine. Getting seen and heard in the right places, outlets, or places that can advance your mission is key, especially if you're just starting out. The problem is, how exactly DO you do that, if you don't have the connection, the inside track, etc? Today, we dive even deeper with Krystal Covington, marketing strategist and publicist who had been featured on Wall Street Journal, Forbes, and many other big outlets out there. Krystal is also a proud mom who is a member of the 40 under 40 list in her hometown in Colorado, USA. She is sharing with us: Step-by-step of how exactly she got featured on Forbes The mindset most people forget about becoming more visible. How long it took her to get a major feature, and what you can learn from it. Plus much, much more! Join other listeners in 60+ countries, Follow, Add, Collect, Save, and Download this episode so that you can hear it when you're out and about or when you don't have cell phone data. Or, listen to the episode now.

Our amazing guest "Krystal Covington" is a marketing strategist working with small and large companies, tech firms, consultants, retail, Featured on numerous TV networks, featured in Forbes, Wall Street Journal, Business Insider, and (if published in mid-March) featured as a Denver Business Journal 40 under 40 winner this year. In this episode we discuss: -Her journey into marketing and supporting women to grow their businesses. -Every time we find an expertise and we become really great at it, it builds our confidence. -“Some people just make a leap and that's very scary to me, it is stressful to have that financial burden over your head”. -Circumstances can create opportunity. -If you can plan, it is very viable to do so. -“I think that everyone can learn and I think it's a matter of taking your desire and pairing that with connecting with people that care and support you with training”. -My education didn’t teach me to do basic small business activities. I learnt to be an entrepreneur mostly from podcasts. No one show will tell you everything you need to know. -People usually start off expecting that there is an answer. -Understand the basic numbers that you need to hit in your business in your first six months. -If they’ve never done what you are about to do, they don’t have any advice for you. -Stay away from people that are trying to keep you safe. -Focus your energy on one thing at a time and try to avoid allowing yourself to get into that four screen in front of you and so many things in your mind because clarity really helps to make life more fulfilling. All this and much more from Krystal in the full episode, do listen to it and please leave us your reviews as it means the world to us. To get in contact with Krystal find her at: https://www.krystalcovington.com/ ---------------------------------------------------- ABOUT THE HOST: I am your host Kajal Khurana - KK, Author of best selling book on Amazon, Mindset & Health Coach, Nutritionist and a Reiki Healer. I am very passionate about helping entrepreneurs achieve their desired goals faster by using tools and techniques which will help them stay energized, focused so they can feel good with their body and mind and make better business decisions. If you enjoyed the episode, if it helped you in any way, or if you had ONE aha moment, please let me know, hit the subscribe button, rate the show and leave me a review. You will make my day :). My new book is launched on amazon here is the link please grab your copy http://mybook.to/whymefirst Get the 5 hacks to escape burnouts, including free weekly planner and a bonus of free 30 minutes consultation call with me, all inside the ebook: https://bit.ly/2yfhjIH Let me know what topics you want me to cover in my future episodes at info@bodymindsolution.com Or visit my website: https://bodymindsolution.com

In today’s episode we explore:Krystal's top tips to creating connections to your audience,The biggest missed opportunities Krystal sees when people don't galvanize their customer base, andHow the energy we bring to our customer relationships can impact how we feel and perform in our business.Resources: Visit Krystal’s website HERE.Learn more about the Women of Denver HERE.Download your FREE Checklist to Being Seen HERE – And remove the 5 visibility blocks preventing your ideal clients from finding you.Join our community at She Grows Nation of over 1,000 soul-guided entrepreneurs HERE.  

"Focusing on Digital Strategy After the Pandemic" with Krystal Covington Join my Digital Marketing Method Group Coaching Program. Grow your business and your social media following. Go to www.DMGroup.Online to sign up today for only $29/mo! Link to my website: www.jeanginzburg.com

In this week’s Talking Wealth podcast, Janine discusses mentoring, networking and investing for women with special guest Krystal Covington. Krystal is a business growth strategist collaborating with global leaders around the world.

In this week’s Talking Wealth podcast, Janine discusses mentoring, networking and investing for women with special guest Krystal Covington. Krystal is a business growth strategist collaborating with global leaders around the world.

Founder of THE WOMEN OF DENVER and a business growth strategist with a focus on lead generation and sales, Krystal shares her journey learning to be flexible as a person and entrepreneur, finding ways to adapting to different challenges and circumstances life throws at us, like starting from scratch in a new city, becoming a mom, dealing with a pandemic and so much more! Connect with Krystal: www.thewomenofdenver.com www.krystalcovington.com 

I was walking through Costco the other day and there it was, Krystal's favorite Meiomi Pinot Noir. Now you know where to get it. And when you listen to this podcast, you will know how one mover and shaker is making history for the Women of Denver with this amazing organization. Krystal is a dynamic working woman and a mom creating a stage for women to influence leadership in our town. There are different membership levels, so you have no excuse not to take a look at upcoming WOD events and sign up now.

We hope you had an amazing time being led through conversations with our season host, Chelley Canales. In this episode, Krystal Covington interviews Chelley to reflect on the season, lessons learned, and next steps for her growing career. Follow Chelley on her website at https://www.chelleycanales.com/

We hope you had an amazing time being led through conversations with our season host, Chelley Canales. In this episode, Krystal Covington interviews Chelley to reflect on the season, lessons learned, and next steps for her growing career. Follow Chelley on her website at https://www.chelleycanales.com/

Contact the Show: ThatsWhatSheDidPodcast@gmail.com  Send your questions, comments, and suggestions for women to feature to Tangia Renee. Featured Guest: Krystal Covington Krystal Covington is the CEO & Founder of Women of Denver, a social enterprise association helping professional women develop their business skills, build confidence, and earn their worth as business leaders. Launching in 2014, Women of Denver now has a community of thousands and continues to grow. The group has over 40 events per year ranging from 15-150 attendees. In This Episode: How moving to a move city from Detroit lead Krystal to start a business based on connecting women The power of connecting women  Why being a WoC is one of her best assets The many ways starting her business has helped her grow and walk in grace Learn More About Krystal and Women of Denver: Startup the Fire Summer Summit   Women of Denver Krystal Covington   Social handle: @KrystalGoLead Follow The Podcast: Don't forget to leave us a review and follow us on Instagram and Facebook.

Building & Growing Community Through Women of Denver One of the secrets to success is surrounding yourself with people who are moving in the same direction. Krystal Covington understands that full well as she has built up a successful women's professional group in Denver. In the process, she's seen herself change and grow as well. Can't wait to share with your our discussion! Who is Krystal Covington? Krystal is a visionary leader based in Denver, Colorado. After moving to Denver, she formed Women of Denver, a professional networking group for women from all walks of life. Krystal is a PR expert and has grown a great personal brand as well. She has a lot of great insights to share about building a tribe and growing community. What Did We Chat About? How people can grow using a group like Women of Denver Tips for personal branding Golden Nuggets From Our Conversation: People are looking for a place where they can find people like themselves. People want to develop and grow. The deepest connections happen in person, but if you're active and intentional you can nurture relationships on social media. Use personal messages to deepen relationships. Branding is about being visible on a regular basis and to a growing number of people. That could be live in-person conversations or a discussion on an online group. Share your expertise and tag others to help grow your reach. Building your own platform allows you instant leadership and visibility. Many doors open by organizing and building your own network - even if most of the events are not featuring you. "Great opportunities come from creating community." Consistency is key to building influence. It takes time to truly build a strong and powerful brand that gets you the results you want. Consistency ultimately means continuous visibility. Recommended Links: KrystalCovington.com Women of Denver If you liked this podcast, please leave a review on iTunes! Click HEREto discover the iTunes page. If you found value in this episode, help a friend out and share this episode on Social Media.

It's easy to think people are born with the skills they are good at, but something that looks easy or natural may have taken a lot of work to develop. This is true for Krystal Covington, founder of Women of Denver. As an introvert who has lived with shyness, Krystal now leads events and an organization for hundreds of women. Listen in as Krystal shares her wisdom, experience, and tools for developing those things we wish we were good at!

In this episode, Krystal Covington tells you how to strategically use high demand, low competition jobs to create your own role within a company. This strategy could prove to be particularly useful for women, especially women of color. You can learn more about Krystal at www.krystalcovington.com. To watch the video recording of this podcast click here.  Key Takeaways: [4:54] What are high demand, low competition jobs [9:00] When to use high demand low-competition jobs as a career tactic [14:45] How to negotiate pay [17:00] Best industries for high demand, low competition jobs [22:50] How diversity ties into high demand, low competition jobs [26:09] How women can take ownership of what they can control [28:00] Being aware of imposter syndrome [31:18] Upcoming events and open membership to Women of Denver   Resources mentioned on this episode: Women of Denver

Today's Extraordinary Women Radio interview is with Krystal Covington, the Founder and CEO of Women of Denver, a social enterprise association and quarterly magazine. Krystal was on my Extraordinary Women Connect stage last Fall, and I'm on a panel at Krystal's Women of Denver Quarterly Networking party this coming Saturday evening, which I understand brings 150 women together in a single evening. And then I speak at her monthly Women of Denver meeting on June 21 on "The Brand of You: Igniting Your Presence, Purpose and Profile as a Change Maker." You can learn more about both of these events here. Come join us - it would be great to see you there! Denver is such a happening place for female entrepreneurs with several growing and collaborative groups like Women of Denver, my own Extraordinary Women Connect, The Dames, eWoman Network Denver, FemCity Denver and others. I'm in awe of all the collaboration and ways Denver women entrepreneurs are coming together to uplift one another! It's a pretty cool energy of incubation and support. As a PR and branding expert, Krystal has a strong passion and belief that now is the time for women to take the lead! We dig into how women can make an impact in the world, Krystal expressed, "Go speak it. Put yourself out there right. Put it in words." In our interview, she drops all kinds of tips on getting into the media, including how important it is to build a story that links your philosophies and ideas to what is going on in the world right now - make it newsworthy. She tell us "That's what will get you interviews!" She shares her story of starting Women of Denver in 2014, just jumping in and doing it! As she shares in the interview, "I had to let go of the idea that THEY had all the answers for me, and that only I had the answers for me." She's a risk taker, a doer and a bright and shiny young star in the Denver community. And she's so full of wisdom! Here are a few of her insights: When you are doing the things that feel good, time feels different, you experience life with more fullness, you are just energized Believe in the changes that you want to see happen Life goes in waves, just like sounds and just like water. There will be ups and downs, and be sure to have a plan for the lows in life. Krystal is a TEDx presenter, a national speaker and trainer and a regular Forbes contributor. You can learn more about Krystal on her KrystalCovington.com and TheWomenOfDenver.com or follow her on Facebook or Twitter. Be sure to check out her new Women of Denver Magazine! Let’s meet Krystal Covington of Women of Denver.

Krystal Covington Show Notes Krystal Covington is CEO & Founder of Women of Denver, a social enterprise association that helps professional women develop their business skills, build confidence, and earn their worth as business leaders. The organization launched in 2014, and has hundreds of active members. Krystal has presented a TEDx Talk, contributes to Forbes, and has been featured in numerous media outlets, including the Denver Business Journal. Most passionate about Today, I’m most passionate about the membership organization that I lead that is called Women of Denver. When I started it, I called it, for quite a while, a passion project because I didn’t want to call it ‘work’. I moved to Denver, Colorado and was inspired to create a network for myself because I was lonely, I needed connections, and I wanted it to be the right kind of people. People that were passionate, career driven, open, and looking to create authentic and close relationships. It’s interesting because I’m shy and like to be on my own, but even people that like to be alone need connections. I was able to build that and pretty fast, I felt there was a need for that among other people and it started to get bigger and bigger until I turned it into a full fledged organization with membership dues, meetings, and a mission and we have been growing it since and lately we launched our magazine… The future is very bright and I see so much more, like the magazine and an app that we are going to launch. Who are the community’s members? The people that we attract to Women of Denver are women that want to make an impact, help others, and care about making a difference in the world and the community. Krystal’s best advice about approaching customers I think the most important thing is continue to keep your customers in the loop of everything you are doing, everything that you plan, and everything you ask them. Test out new things and don’t be afraid to fail. I failed a few times. Your customers can tell you what they want and you should pay attention to what they say and also what they do and how they act. When I started, I did a prelaunch. First, I asked people, and then I told them that I created what you said you want, are you with me? And I asked them to buy a full year membership to let me know that they were with me, and they did. I had a goal to how many people I need to sign in order to decide to open it up. And I keep asking before any new move or thing that I want to start or change, before I started to invest in that idea. Biggest failure with a customer I had a couple of failures that I can share. With Women of Denver in the very early days, I had an expectation that we need a lot of events right away, and we had 4-5 events in a month but we didn’t have a large number of members, so people got disappointed and didn’t get what they wanted out of the events, and the number of members was going down then, because it looked like we weren’t successful. So, I lowered the number of events, and people that came saw more people and the numbers of members started to grow. And it happened because I thought people wanted something they didn’t really want, and I didn’t understand. As soon as I figured it out, I was able to redirect. Earlier, I had an eBay business and I went bankrupt. It was the very early days of eBay; there was these popup stores, and I had a business for wigs, mainly for people that lost their hair because of cancer or disease, and also many other people, as well as celebs, bought the wigs and were very happy with them. I bought the wigs in China and had pretty good margins, but I didn’t realize that things were changing and that prices were going down and people started to buy directly from China. We had to sell the wigs in a loss, my business crashed, and we went bankrupt. Biggest success due to the right customer approach I think that the moment I...

Do you want to get better at public relations? Perhaps grab some media opportunities? In this episode, Krystal Covington shares some great PR tips for small businesses. About Krystal Covington Krystal Covington helps businesses by developing strategic marketing and PR plans to reach new audiences. She currently lives in Denver, Colorado with her husband. We got to know Krystal through Christopher Fous, from Woobamboo, a recent podcast guest. Krystal made it all happen and as we learn – incredibly – that was Christopher's first podcast – if you are still to listen to it, do, he is inspirational. We were so impressed with Krystal, we wanted her to join us as a guest too. How to master public relations with Krystal Covington Krystal is a Networking Guru too Krystal is an off the charts introvert! She never believed she would do networking because of it. She has those moments when she asks herself “am I really doing this?”. Krystal founded Women of Denver. Women teach workshops and present different programmes for other members. Krystal rarely does the speaking, but she does greet everyone when they arrive. She battles her natural shyness to talk to strangers. Every week. The big issue Krystal has had with traditional networking is that she doesn't have a place there. She would walk in, without anything to say, except ‘hey, what do you do?'. Running her own group, she has natural authority, and members want to talk to her naturally because she founded the group. That makes it easier for Krystal to start a conversation. It gives her talking points. Are you extrovert or introvert? Go to https://www.16personalities.com It's a fun site and the shock truth about Graham is that he is seen by them as: DEBATER (ENTP-A) “Follow the path of the unsafe, independent thinker. Expose your ideas to the dangers of controversy. Speak your mind and fear less the label of 'crack-pot' than the stigma of conformity. And on issues that seem important to you, stand up and be counted at any cost.” Mind = 76% Extraverted Energy = 67% Intuitive Nature = 57% Thinking Tactics = 53% Prospecting Identity = 71% Assertive Both Kevin and Krystal are INT-J – an ARCHITECT – imaginative and strategic thinkers, with a plan for everything! Women of Denver Krystal lives in the city of Denver. It's 70 degrees in November! Krystal founded Women of Denver to create professional women friends. She was too awkward at other's event – prompted by her husband, she created a ‘deep topic' group – all about limiting beliefs. That was comfortable for Krystal. There were 5 people at the first event. The most Krystal ever had with the close-knit groups was 10. Now Women in Denver has 1,000 members! A core group of 200 or so that consistently meet. That really is a success. They were featured in their local business journal. Krystal's image was next to Donald Trump's on the journal. Krystal's was smaller, but hey. Ted Talks, a step into Public Relations On her Ted Talk, she couldn't even see the crowd. She it for yourself… https://www.youtube.com/watch?v=fAqStwFF6ZE Krystal shared a story in the Ted Talk, about how her body reacted to being in a stressful situation, like networking. She found herself breaking out in “stinky stress sweat”! The sweat would pour down! Public Relations Krystal fell into public relations. Someone challenged her to get local TV coverage for an event. She was working for a small 200 employee company. Someone said, we have this party tomorrow and as the marketer, I would have thought you'd have the TV people covering the event! Krystal, said, oh, but I didn't think that was an expectation. Her colleague said, yes, but it doesn't look like you have that capability! Red rag, right? So, Krystal looked up Google search “how do you get news to come out?” and it said just tell the news about your event! She filled in the contact form on the TV news website.

Visit EOFire.com for complete show notes of every Podcast episode. Krystal is a branding, PR and influence expert who has helped hundreds of Women build expert brands that get them more opportunities to make an impact in the world and finally get paid what they’re worth. She’s also an author and keynote speaker who loves helping people stand out.

I am chatting with the amazing, Krystal, a marketing consultant who created Women of Denver, ​"a social enterprise on a mission to help women know their value, build influence and ultimately earn their worth." In this episode, I ask Krystal about what inspired her to create Women of Denver and we talk a lot about women gaining economic power. We dive into the common beliefs and messages that women have received from patriarchy about our worth and what we deserve in relation to money and business. We also chat about her TEDx Talk, "Being Your Own Superhero" and the value of being an introvert. Krystal is passionate about more women getting into politics and shares about how she's been learning more about how women can and need to run for office. If you're interested in women making their own money, feeling deserving and getting into political office, then this episode is for you! 

Krystal Covington is a marketing consultant, branding expert and a master of the art of influence and personal self-promotion. As a marketer, Krystal has led the launch of multi-million dollar products, worked directly with CEO’s of small and large businesses and produced videos with fortune 500 executives.As CEO & Founder of Women of Denver, Krystal developed a flourishing community dedicated to helping women showcase their personal value, so they can build a credible and influential personal brand. Women of Denver provides monthly events with a unique activity-based programming model that allows women to build strong, lasting, and collaborative relationships. Members are given numerous opportunities to showcase their brands including facilitating monthly workshops and discussion groups, presenting mini-workshops at larger parties and being featured on the television show “Inside the Women of Denver.”www.TheWomenOfDenver.com http://www.krystalcovington.com

I run a successful business and I’m fearful of taking the next step to invest in the company’s future growth

Krystal is a branding, PR, and influence expert who helps women build expert brands that get them more opportunities to make an impact in the world, so they can finally get paid what they’re worth. She’s also an author and keynote speaker who loves helping people stand out. Playing Small Moment Krystal realized she was playing small early in her freelance career when she had difficulty charging people for her work. It wasn’t until she found the support of a networking group that she was able to become comfortable asking for her true value. The Wake Up Call Krystal started a free networking group named “Women of Denver.” When she decided to make it a subscription based group, she was overwhelmed with anxiety from the responsibility of it all. Her wake up call came when she realized she needed to build her own confidence before she could lead the group using her full potential. Style of Leadership Krystal wants people to know the why behind the things she preaches, and she allows people to see the mistakes she makes, and how she moves on to do better the next time. What Are You Excited About? Krystal is excited about launching her online course, Stand-out for Success. Current Business Challenge Krystal struggles with overbooking herself. She often needs to remind herself that it is ok to put something on the back burner. Your Support System It wasn’t always the case, but Krystal has become a master at asking for help. Her husband backs her up in life, and in business, and the leadership team from the “Women of Denver” provide her with welcome support. Leadership Practice Krystal allows herself to be authentic in front of other people. Book to Develop Leadership The Charisma Myth by Olivia Fox Cabane Advice For Younger Self “You don’t need to have all the answers today, and you won’t have all the answers tomorrow, either.” Inspirational Quote “Man cannot discover new oceans unless you have the courage to lose sight of the shore.” ― Andre Gide Links Website: www.krystalcovington.com Networking Group Website: www.thewomenofdenver.com Twitter: @krystalgolead Instagram: @krystalgolead   Find more resources at https://womentakingthelead.com

Krystal is a branding, PR and influence expert who has helped hundreds of Women build expert brands that get them more opportunities to make an impact in the world and finally get paid what they are worth. She is also an author and keynote speaker who loves helping people stand out. Sponsors: Billy Gene is Marketing If you are a marketer focused on helping local businesses, then check out this free training from my friend Billy Gene, where he is going to show you the best performing Facebook and Instagram ads that get results! Braintree Looking for an easier way to accept payments from your customers? Braintree lets you accept all forms of payment in over one hundred and thirty currencies!

I chat with Krystal Covington about the importance of vision and success.