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Today, I'm sharing my conversation with Jessy Klein Fofana, which first aired on Shopify Masters just a week ago. Jessy was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. In this one, she shares some of the strategies she uses to build brand awareness, free PR, and beyond. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.
Hey it's Andrew, welcome to episode #51. We've got a very special entrepreneur today so thanks for joining me. Daina Trout is Co-Founder and former CEO of Health-Ade Kombucha. She went on to sell the company after growing it to 65,000 stores and nearly $200M in annual revenue. She is raw, open, and honest like you wouldn't expect a CEO to be. It's one of my biggest takeaways from our convo — ALWAYS BE YOU! Daina started the company alongside her husband and best friend. Originally starting at the Los Angeles farmers market they experienced rapid growth. Daina opens up about the biggest challenges she faced, the pro's and con's of starting a company with loved ones, and whether or not she'd do it again. She's now onto her next endeavors, this time in the creative space and she shares her big plans. Sign up for Andrew's Almanac where I highlight a person, place, and interview every other week: https://magic.beehiiv.com/v1/c1c845ac-01a1-49f8-920d-54a20c7e912c?email=%7B%7Bemail%7D%7D Feedback & Sponsorship Email: andrew@permissiontoshine.org Andrew Namanny Linkedin: https://www.linkedin.com/in/andrew-namanny/ Daina Trout Instagram: https://www.instagram.com/dainatrout/?hl=en Permission to Shine Instagram: https://www.instagram.com/permissiontoshine_?igsh=MWQ1ZGUxMzBkMA== THIS EPISODE IS BROUGHT TO YOU BY KNOTTY WOOD BBQ. Knotty Wood Barbecue Company crafts the first and only 100% Pure Almond Wood BBQ pellets. Almond Wood BBQ pellets from the orchards in California's Central Valley offer a rare opportunity to grill with a unique flavor that you cannot find in ANY other pellet. Almond Wood pellets give off a wonderful balance of a nutty sweetness coupled with a distinct smoke profile without any bitter taste. These pellets burn hot and clean Almond Wood is perfect for ALL meats. See for yourself why these are getting rave reviews! Selling online at Home Depot.com with free shipping. Family owned and operated out of Woodland, CA and rooted in our "From Field to BBQ philosophy, Almond trees are locally sourced and grown in real orchards by real farmers. Then carefully harvested, transported and crafted at our custom pellet mill. We personally oversee every single step of the process. It is an unprecedented chain of custody and our quality is guaranteed. 100% Pure and Natural Almond Wood. No Fillers. No Oils. No Additives. No Substitutes, Ever. I used to live in the BBQ capital of the world, Kansas City, MO, and let me tell you — they all use Knotty Wood. Purchase at Home Depot, with free shipping: https://www.homedepot.com/b/KNOTTY-WOOD-BARBECUE-COMPANY/N-5yc1vZst8
In this inspiring episode, Vanessa Dew, co-founder of Health-Ade Kombucha, shares her journey of transitioning from building a $300 million beverage empire to her next chapter of helping other founders. Vanessa reflects on the challenges of balancing personal identity with professional success and offers insights into personal growth, leadership, and the importance of community. She highlights her passion for creating meaningful, intimate experiences for women entrepreneurs, as well as her exploration into "unsexy" but profitable small businesses. Through her candid conversation, Vanessa encourages listeners to embrace vulnerability, challenge societal expectations, and prioritize their well-being while building their careers.About Vanessa Dew:Vanessa Dew is a magnetic professional speaker, entrepreneur coach, and co-founder of Health-Ade, one of the world's most successful kombucha brands, reaching nearly $300 million in retail sales and available in over 50,000 stores. Named Entrepreneur of the Year by USC Marshall School of Business, she mentors up-and-coming founders. Having been recognized in world-renown publications like Forbes and Glamour, she was also named one of the Gold House A100 List of most impactful Asians. Her insights have been featured on popular shows such as 2nd Life, Gritty Girls, Asian Boss Girl, and The Mad Happy Podcast. Vanessa's passion for empowerment led to The Gold House Futures Scholarship. Engaging in investment, advisory, and board roles, she's spoken on esteemed panels and delivered keynotes at Expo West and influential stages worldwide. As a formidable businesswomen and mother of two, Vanessa Dew is more than a name; she is the embodiment of optimism, resilience, family values, and the audacity to dream big.
Are you team strict diet or team intuitive eating? Or maybe, the team thing is kind of ridiculous. When it comes to nutrition, it often feels like we're stuck between two opposing camps: those who are all about strict diets and scientific nutrition, and those who advocate for intuitive eating. It's like there's an invisible line, and folks tend to stick to their side, often mocking the other without really engaging in meaningful dialogue. But reality isn't that black and white. It's not just about choosing between nutrition science and having a peaceful relationship with food. So a bit about Claire. Claire Chewnig is a Registered Dietitian and Certified Intuitive Eating Counselor who's not on board with restrictive diets. She's the owner and founder of Yours Chewly Nutrition, a virtual private practice where she helps individuals heal from chronic dieting and disordered eating so that they can discover more peace, satisfaction, and trust in their relationships with food + body. Claire is also the RD Advisor for Health-Ade Kombucha where she educates both employees and consumers on all things gut health from an evidence-based, non-diet lens. When she's not on the clock, you can find her either taking a walk on the beach near her house or glued to her Kindle reading a fiction novel. Tweetable Quotes "A lot of times when we talk about either nutrition science or intuitive eating or relationship with food, it seems to be boiled down into two camps." - Rachelle Heinemann "There's the nutrition science world and, you know, the science world. And then there's like this [concept of] intuitive eating, woo woo, spiritual, whatever you want to call it, like free for all going on on the other side. They're two separate worlds. " - Rachelle Heinemann “The most basic thing that we have to make sure we're doing is eating enough and eating regularly throughout the day. Because if we're not doing that, then focusing on any like specific nutritional concept isn't really going to matter because our body's energy needs have to be met.” - Claire Chewning “The bottom line is, if you're not getting enough food or your food with your relationship with food is chaotic like this restrict binge situation going on, like we haven't even gone the first step. And so going to step 10 is just kind of out of order and doesn't work.” - Rachelle Heinemann "It is about so much more than the specific food choices that you're making." - Rachelle Heinemann Resources Connect with Claire on Instagram - @clairechewning Connect with Claire on TikTok - @clairechewning For additional information about how to work with Claire 1:1, join her monthly membership program, or enroll in one of her self-paced online courses, please visit www.clairechewning.com. Grab my Journal Prompts here! Provide Audio Feedback Here! LEAVE A REVIEW + help someone who may need this podcast by sharing this episode. Be sure to sign up for my weekly newsletter here! You can connect with me on Instagram @rachelleheinemann, through my website www.rachelleheinemann.com, or email me directly at rachelle@rachelleheinemann.com
Picture this: you're a hotshot marketer, ready to take on the world. But you're faced with a tough choice — should you be a jack-of-all-trades or a master of one? It's the age-old debate between being a generalist or a specialist. To help us navigate this tricky terrain, we brought in Charlotte Mostaed, the CMO of Health-Ade Kombucha. Charlotte's got a multidisciplinary background in development studies, which has shaped her unique approach to marketing. She calls it "very general management focused." Basically, she's a boss at seeing the big picture. As Charlotte puts it, "This ability to do a very multidisciplinary major really, really spoke to me. And I would say that that's how I've now approached marketing and my brand of marketing, which is very general management focused." Her experience shows just how valuable a generalist mindset can be in marketing. But before we crown generalists the winners, we're going to break down the merits of being a stone cold specialist in certain fields. In this article, we'll dive into the pros and cons of being a generalist or specialist in marketing, look at some real-world examples of successful marketers from both sides, and give you some actionable advice to help you navigate this complex landscape.
Welcome to the next episode of Evie Unbounded
Arthur Gallego is a recognized, award-winning CPG executive with a focus on emerging food & beverage brands. Recently, he was the CEO/co-founder of SunDaze Fermented Cocktails.As the founder of G&Co., which he founded in 2007 and still runs today, he has served as a start-up CMO for many F&B brands. Over the course of his career, he has worked with some of the leading better for you CPG brands, including: Chia Smash, CHOMPS, Bulletproof, FLOW Spring Water, Health-Ade Kombucha, LIFEAID Beverage Co., MUSH, OLIPOP, Vita Coco amongst others.Gallego has additional expertise in beauty & fragrance, restaurant hospitality, and residential real estate marketing, granting him exceptional consumer insights across spending and brand adoption. Gallego's perspective is global and he has worked in both Europe and Asia.He is a marketing and pop culture authority who has been interviewed by media and trend forecasters, globally. And he has worked with a diverse range of talent including Rihanna, Elle Macpherson, Iman, Chrissy Teigen, Isabella Rossellini, Vivienne Westwood, and foodie icons including Julia Child.Find out more at https://www.gallegoandco.com/
The Live for Yourself Revolution Podcast: Living toward greater health, wealth, and happiness
Arthur Gallego is a recognized, award-winning CPG executive with a focus on emerging food & beverage brands. Recently, he was the CEO/co-founder of SunDaze Fermented Cocktails.As the founder of G&Co., which he founded in 2007 and still runs today, he has served as a start-up CMO for many F&B brands. Over the course of his career, he has worked with some of the leading better for you CPG brands, including: Chia Smash, CHOMPS, Bulletproof, FLOW Spring Water, Health-Ade Kombucha, LIFEAID Beverage Co., MUSH, OLIPOP, Vita Coco amongst others.Gallego has additional expertise in beauty & fragrance, restaurant hospitality, and residential real estate marketing, granting him exceptional consumer insights across spending and brand adoption. Gallego's perspective is global and he has worked in both Europe and Asia. He is a marketing and pop culture authority who has been interviewed by media and trend forecasters, globally. And he has worked with a diverse range of talent including Rihanna, Elle Macpherson, Iman, Chrissy Teigen, Isabella Rossellini, Vivienne Westwood, and foodie icons including Julia Child.Find out more at: https://www.gallegoandco.com/
Kombucha tea has become many people's drink of choice, and nowadays you'll see various brands populating the beverage aisle of your local grocery store. One of the earliest pioneers of the drink, Health-Ade, started back in 2012, when Vanessa Dew took a leap of faith and started a business with her best friends. Despite the risks, she decided to leave her career in pharmaceuticals to start brewing kombucha at home. As regular drinkers of Health-Ade kombucha, we are so excited to learn more about Vanessa's entrepreneurial journey, the amazing farmer-sourced flavors, and Vanessa's personal approach to health and self-care. __________________________________________ Hosts: Melody Cheng, Janet Wang, Helen Wu Contributing Editor: Haemee Kang __________________________________________ P A R T N E R S • Pampers: For trusted protection, trust Pampers, the #1 pediatrician recommended brand. • Nikon: To learn more, visit NikonUSA.com/podcastZ8 __________________________________________ C O N N E C T W I T H U S • Subscribe and Follow us @asianbossgirl on Apple Podcasts/Spotify/Amazon Music/YouTube/Instagram/Twitter/Facebook • Listener Survey: Let us know your thoughts on the podcast here • Shoutouts: Give a shoutout on the podcast here • Email: hello@asianbossgirl.com __________________________________________ S U P P O R T U S • Merch: asianbossgirl.myshopify.com • Donate: anchor.fm/asianbossgirl/support • More about us at asianbossgirl.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
TRIGGER WARNING: Today's episodes contains references to alcohol use and abuse. resources: Alcoholics Anonymous: https://www.aa.org/AlAnon: https://al-anon.org/Celebrate Recovery: celebraterecovery.comThis Naked Mind by Annie Grace: https://amzn.to/3O5DUvUChildhood Wounds e-course: https://elisabethklein.com/product/childhood-wounds/BetterHelp therapy: betterhelp.com/allthattosay (for 10% off your first month) on a lighter note...my go-to mocktail recipe: I start with a Recess mood calming beverage as my base (https://amzn.to/3OO19dY) or you can use their powders (https://amzn.to/3N6wt6t), and I mix in cranberry juice, a splash of Health-Ade Kombucha (https://amzn.to/3C7OISU), I squeeze in some fresh lemon or lime if I have it, and add some ice. Voila! --- Send in a voice message: https://podcasters.spotify.com/pod/show/elisabeth-klein/message Support this podcast: https://podcasters.spotify.com/pod/show/elisabeth-klein/support
Your Day Off @Hairdustry; A Podcast about the Hair Industry!
@hairdustry presents Your Day Off Podcast- Daina Trout @dainatrout Founder & CEO of @healthade Kombucha Learn how Mother of 2 boys, Daina built her kitchen business to a $200mil annual revenue empire. She tells you about the accomplishments and Challenges along the way. Dania will inspire you by making her dreams a reality. Complete Podcast Video available on your @spotify App @spotifypodcasts Your Day Off Podcast is available on all podcast platforms- Season 6 episode E19-Daina Trout- Entrepreneur-Co- Founder CEO Health-Ade Kombucha. #betteryourbodybetteryourbusiness #fastfoils #hairbusiness #toolbuilding #fallinlovewiththehairindustry #hairpodcast #hairstylistpodcast #hairdresserpodcast #healthade #kombucha #healthadekombucha --- Support this podcast: https://podcasters.spotify.com/pod/show/hairdustry/support
The Barth Booth is a virtual exhibit devoted to the life and work of Karl Barth. The exhibit is hosted on the Wipf and Stock Blog and includes a set of interviews with Barth scholars, as well as a selection of Wipf and Stock's books by and about Barth. You can find the link to the booth below. Dr. Kara Slade is Associate Rector of Trinity Church in Princeton and Canon Theologian of the Episcopal Diocese of New Jersey. Dr. Slade earned a PhD in theology at Duke University and is the author of The Fullness of Time: Jesus Christ, Science, and Modernity (Cascade, 2023). PODCAST LINKS: The Barth Booth: [coming soon] The Barth Center: https://barth.ptsem.edu/ Karl Barth Graduate Student Colloquium: https://pts.events/2023-barth-graduate-student-colloquium/ Mockingbird Ministries: https://mbird.com/ Health-Ade Kombucha: https://health-ade.com/ CONNECT: Website: https://wipfandstock.com/ Twitter: https://twitter.com/wipfandstock Facebook: https://www.facebook.com/wipfandstock Instagram: https://www.instagram.com/wipfandstock/ SOURCES MENTIONED: Barth, Karl. Church Dogmatics. ———. Dogmatics in Outline. ———. The Epistle to the Romans. ———. Evangelical Theology: An Introduction. Busch, Eberhard. The Great Passion: An Introduction to Karl Barth's Theology. Jennings, Willie James. The Christian Imagination: Theology and the Origins of Race. Myers, Ben. The Apostles' Creed: A Guide to the Ancient Catechism. Nikolaus of Haguenau, and Matthias Grünewald. Isenheim Altarpiece. Scarry, Elaine. On Beauty and Being Just. Slade, Kara. The Fullness of Time: Jesus Christ, Science, and Modernity. OUTLINE: (01:45) – Coffee, kombucha, Coke (03:25) – Theology from the church, for the church (07:34) – The interwovenness of different doctrines in Barth (11:09) – God's conclusive action in Jesus Christ (16:38) – Barth and “bro theology” (19:41) – Beach reads: Dogmatics in Outline (23:16) – CD 4/1 (27:23) – Barth and North American Anglicans (34:26) – Barth's doctrine of reconciliation (38:35) – The inseparability of dogmatics and ethics (42:40) – Barth studies in North America today (48:37) – The “time of the resurrection” and the time of scientific modernity (57:26) – Barth and Kierkegaard (01:00:21) – The nuanced Barth (01:02:26) – Kait Dugan, the Barth Center, Willie Jennings
Jack Belsito is one of the most prominent figures in the beverage industry. Jack was previously CEO of Snapple Beverage Group, Voss of Norway, and Health-Ade Kombucha. Under his leadership, VOSS became one of the fastest growing water businesses in the United States, with 32 consecutive quarters of growth. With over 30 years of experience, he was also President of Mott's USA and RC Cola Company, and most recently Managing Partner at First Beverage Group.
This episode is brought to you by Sendlane. Arthur says, “I think part of the entrepreneurial journey in our country is that everyone thinks it is so damn easy. The success stories we've read about. The billion dollar exits that are so far and few between. I think it's disillusioning when they see that, because this is a blood, sweat and tears industry to build something.” Today, we interview Arthur Gallego, CEO of Gallego & Co Marketing and a 2023 SKU Mentor. Arthur is the preeminent Food & Beverage marketing expert and has worked with clients such as OLIPOP, Health-Ade Kombucha, Vita Coco, Flow Spring Water, LifeAid, BulletProof 360, CANN, Hop WTR, Chomps, Vervet and more. We discussed 3 major topics: 1) Why an Accelerator?, 2) Entrepreneurial Psychology, and 3) What to look at Expo West 2023 * What is SKU? * Difference between incubator and accelerator * What Arthur likes about SKU * The SKU 2023 Track * SKU vetting process * What makes a good accelerator? * What the SKU process looks like? * Entrepreneurship Psychology, including single mindedness, Shark Tank Affect and more * How to become more emotionally aware as an entrepreneur * Going to Expo West 2023 * Trends to look for at Expo West and in Food & Beverage * And so much more… Join Ramon Vela and Arthur Gallego as we break down the inside story of Gallego & Co Marketing and a 2023 SKU Mentor on The Story of a Brand. For more on Gallego & Co., visit: https://www.gallegoandco.com/ For more on SKU, visit: https://sku.is/ For more on Natural Products Expo West, visit: https://www.expowest.com/en/home.html Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player. * This episode is brought to you by Sendlane. Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing! This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane. When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine. Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!
In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-founders quit their jobs to pursue Health-Ade full time. In just seven years, Health-Ade brewed 120,000 bottles of Kombucha every day, and did close to $200 million in retail sales.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
“Of course, you have to fight for your right. Beastie Boys said that, right? You got to fight for your right every single day. I think the people who rest on their laurels, die, especially in consumer because it is so competitive. And if you found something that works, there's going to be 10 people after that the next year or 20 the year after that, and so on and so forth.” Joining Kristi today on The Irresistible Factor is Daina Trout – passionate nutritionist, Co-Founder and Chief Mission Officer of one of her favorite brands, Health-Ade Kombucha. When Diana met her husband, he was told he had to be on medicine for life due to extreme gut issues. Diana was able to heal him entirely with a daily fermented food. Daina quickly learned about the power of fermented foods, specifically, Kombucha. This is what inspired Daina to start Health-Ade alongside her husband and best friend, Vanessa. Their goal was to create the highest quality, best tasting, and most functional kombucha in the market. Today, even among 200 (most of them new) kombucha brands, Health-Ade remains at the top. Daina talks about how every single small decision she made about the brand was intentional (the name, the shape of the bottle, etc.) and has kept them relevant and desirable in a now extremely saturated market. Daina also emphasizes the importance of being aware of competition, but remaining authentic and true to your brand's values as a formula for success and keeping consumers engaged. Tune in for some valuable advice from a pioneer in the health and wellness world.
Today I am sitting down with Daina Trout. She's the co-founder and Chief Mission Officer of Health-Ade, as well as their in-house nutritionist. Daina has spent her adult life dedicated to finding and sharing health and wellness through food. Founded in 2012, Health-Ade Kombucha is a multi-million-dollar success that retails in 45,000 stores across the country. Known for their bubbly beverages that are good for your gut, Health-Ade is one of the fastest-growing refrigerated functional beverage brands in the country. For today's episode, of course Daina and I talk about how she got into the kombucha business, but most of our chat is focused on how diet and mood are connected — plus the difference between pre-pro-and postbiotics. (I have a feeling some of you have never heard of post biotics before.) SOCIAL @healthade @dainatrout @emilyabbate @hurdlepodcast MENTIONED IN THIS EPISODE 49. Daina Trout, Co-Founder of Health-Ade OFFERS Goodr | Head to Goodr.com/Hurdle and use "HURDLE15" for 15% off JOIN: THE *Secret* FACEBOOK GROUP SIGN UP: Weekly Hurdle Newsletter ASK ME A QUESTION: Leave me a voice message, ask me a question, and it could be featured in an upcoming episode! --- Send in a voice message: https://anchor.fm/hurdle/message
I'm so excited to share a conversation with you about kombucha and operations - two of my favorite topics! I recently was the moderator for a session that was held at UCLA Anderson by The Food & Agriculture Business Association for a group of MBA candidates where I had a fireside chat with Justin Trout, co-founder and former COO of Health-Ade Kombucha. In this conversation, Justin dives into the nitty gritty, behind-the-scenes stories about growing a kombucha business from a single farmers market to almost 50,000 retail doors during his tenure as COO and you get some snippets from me about growing LivBar. Listen in to learn the stages of Health-Ade's growth, the decision to self-manufacture, the process of transitioning from doing operations work to managing a team of operations personnel, first operations hires, overcoming a year with over 2,000 employees turning over, implementing an ERP system, discerning which experts to listen to, where Justin draws inspiration and why he loves operations, and more.
Daina Trout first learned how to brew kombucha during her tenure at Tufts University.Daina Trout first learned how to brew kombucha during her tenure at Tufts University, where she earned Masters' degrees both in Nutrition and Public Health after receiving her BS from Georgetown University. During that time, she also developed her personal philosophy that health is less about science and more about what makes you feel good and happy. After graduation, Trout moved to Los Angeles to accept a position working in pharmaceuticals but continued to cultivate an interest in holistic and “real” food that fuels a hard-working lifestyle. Trout funneled this energy into an entrepreneurship club she formed with her husband Justin Trout and best friend Vanessa Dew to explore ways they could combine their diverse backgrounds into a successful business venture; the result, Health-Ade Kombucha. Daina joins Erica in this encore episode from March 2022 to talk about what kombucha means to her, starting a successful business, maintaining a work-life balance, and a bit about the natural alcohol content.
A lot of marketers mess up holiday promos. Sure, you make sales. But the next month usually gets bad - like, real bad. So today, we brought in marketing genius, Shray Joshi (founder of Good Peeps and former head of marketing at Nuggs and Health Ade Kombucha) to break down how to think about holiday sales. We also get into how the use DTC data to guide retail domination (and vice versa), high converting landing pages, and even a little attribution talk towards the end. Fantastic episode. If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Shray on Twitter - https://twitter.com/shrayvj Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST
Calvin Lammers is the Senior Vice President of eCommerce at TRUFF, a truffle-infused condiment brand. He has a strong background in the world of eCommerce management, planning, and digital marketing. Calvin has held leadership roles at Health-Ade Kombucha, Spindrift Beverage Co, Inc., Bai Brands, and KIND. He was recognized in both 2018 and 2019 by Shopper Marketing Magazine in its list of Who's Who in E-Commerce as s retail executive who is making notable contributions in the area of eCommerce. In this episode… How can you successfully transition your product from the digital space to physical shelves in retail stores? Is it possible to track performance and maintain or enhance your targeting capabilities? When transitioning from digital to physical, it is important to diversify where you place your ads. An approach of constantly testing and learning can help your brand survive in various markets. Paying attention to data and sales attribution can help your brand increase community engagement and maintain consumer retention. Listen to Calvin Lammers in this episode to hear his insights on shifting from a digitally native retail brand to a physical retail brand. In this episode of The Digital Deep Dive, Aaron Conant sits down with Calvin Lammers, Senior Vice President of eCommerce at TRUFF, to discuss digitally native brands making the shift to a physical retail store. Calvin talks about the importance of targeting consumer shopping destinations, why diversifying your ad engagement can lead to higher consumer retention, and choosing your retail partners based on research and brand opportunity.
On this episode, Jeff and his guest explore the tension many leaders feel between trying to protect their organizations from legal trouble, and creating cultures of humanity, openness, and compassion. Jeff's guest is Deborah Moroz, who is a Licensed Attorney and is Chief Human Resources Officer at Health-Ade Kombucha. Deb is a Keynote Speaker and is active on several Boards including Carver Skateboards, and Helpr. Jeff and Deb talk about companies that are either not well protected legally, or have cultures that are prone to employee litigation, despite being protected. Deb shares what it looks like to create a culture that embodies the “owner's mentality,” so even though you have legal protections, you don't usually need them. They discuss how to implement a "speak-up" culture and the resulting benefits. Deb shares the benefits of active listening and also provides a list of "minimum standard" legal protections that all organizations must have.
Hi friends! Happy Thursday! I have an all-new podcast episode up today and am so excited to share this one. I've been a huge fan of Health-Ade kombucha for yearrrrssss and was so thrilled to interview one of the co-founders, Daina Trout. Here's what we talk about: - The history behind Health-Ade kombucha - Kombucha 101 - Her tips for entrepreneurs and friends with side hustles who want to take things to the next level - Her tips for being Healthy in Real Life - and so.much.more 099: Taking a leap with Daina Trout, Chief Mission Officer and Co-founder of Health-Ade Kombucha Here's a little bit about Daina if you're not familiar with her: Daina Trout co-founded Health-Ade Kombucha in 2012 alongside her husband, Justin Trout, and best friend, Vanessa Dew. Since the beginning, the trio has been committed to brewing the best tasting and highest quality kombucha on the market. Trout first learned how to brew kombucha during her tenure at Tufts University, where she earned her Masters' degrees both in Nutrition and Public Health after receiving her BS from Georgetown University. During that time, she also developed her personal philosophy that health is less about science, and more about what makes you feel good and happy. After graduation, Trout moved to Los Angeles to accept a position working in pharmaceuticals but continued to cultivate an interest in holistic and “real” food that fuels a hard-working lifestyle. Trout funneled this energy into an entrepreneurship club she formed with Justin and Vanessa to explore ways they could combine their diverse backgrounds into a successful business venture; the result, Health-Ade. Trusting what soon became the company's motto to “follow your gut,” Trout and her cofounders quit their jobs to focus on Health-Ade full time, brewing kombucha in her apartment closet and selling bottles at a local LA farmers market. Over the course of the last nine years, Trout has nurtured what started as a small production and niche product into what has become a national brand that is sold at 45,000 grocery stores and health food markets nationwide, including major retailers like Target, Whole Foods and Costco. Today, Health-Ade is currently the fastest growing brand in its category for three years in a row and is projected to significantly expand its business nationwide each year under her leadership as Chief Mission Officer. In 2019, Daina was included on Inc's Female Founder 100 list and was also named BevNet's Person Of The Year. The same year, she was a semifinalist in EY's Entrepreneur of the Year program and is a member of the Young Presidents Organization, a premier community of chief executives from around the world. In 2020, Daina was highlighted on Entrepreneur's 100 Powerful Women list, and was a feature guest on NPR's How I Built This. When Trout is not tirelessly working to bring kombucha to every fridge in America, she is spending time with her husband and two sons, traveling, adventuring, cooking and enjoying outdoor life. You can connect with Daina on Instagram here and check out Health-Ade here! Resources from this episode: If you don't have the famous sauna blanket already, it's one of my favorite things ever and it feels SO GOOD to sweat and relax, especially on chilly days. Check it out here and use the code FITNESSISTA75 for $75 off! I love love love the meals from Sakara Life! Use this link and the code XOGINAH for 20% off their meal delivery and clean boutique items. I got a shipment last week and it set.me.freeeeee. It felt like such a gift to enjoy vibrant meals that I didn't have to make. Get 15% off Organifi with the code FITNESSISTA. The green juice and gold powder are my favorites! I recently fell in love with Harmony and drink it like a hot cocoa in warm almond milk or add it to my smoothie. Thank you so much for listening and for all of your support with the podcast! Please be sure to subscribe, and leave a rating or review if you enjoyed this episode. If you leave a rating, head to this page and you'll get a little “thank you” gift from me to you. xo Gina
Daina Trout first learned how to brew kombucha during her tenure at Tufts University.Daina Trout first learned how to brew kombucha during her tenure at Tufts University, where she earned Masters' degrees both in Nutrition and Public Health after receiving her BS from Georgetown University. During that time, she also developed her personal philosophy that health is less about science and more about what makes you feel good and happy. After graduation, Trout moved to Los Angeles to accept a position working in pharmaceuticals but continued to cultivate an interest in holistic and “real” food that fuels a hard-working lifestyle. Trout funneled this energy into an entrepreneurship club she formed with her husband Justin Trout and best friend Vanessa Dew to explore ways they could combine their diverse backgrounds into a successful business venture; the result, Health-Ade Kombucha. Daina joins Erica today to talk about what kombucha means to her, starting a successful business, maintaining a work-life balance, and a bit about the natural alcohol content.
Hey Dude, I riff about the relative indifference to Jack Kerouac's 100th birthday by the popular culture, and how my 17th anniversary in podcasting was politely ignored.QUOTE: "He loves the word sad, I love the word sad."AUDIO LINKPEOPLE: Jack Kerouac, Truman Capote, Bob Dylan, The Beatles, The Doors, Patti SmithPLACES: Altadena, Zane Grey Estate, Hollywood Burbank Airport, BroadwayTHINGS: #Kerouac100, Health-Ade Kombucha, spontaneous prose, Interstate Highways, Route 66, Academy Awards, manual typewriter, Talk Nerdy to Me, Let It GoSOUNDS: wind, Laguna Sawdust Cowbell Chimes jet, airplane, virgin cocktail, footstepsGENRE: storytelling, personal narrative, personal journalPHOTO: "Here Comes the Sun" iPhone XSRECORDED: March 15, 2022 from the "Wawona Lawn" under the flight path of the Bob Hope Airport in Burbank, CaliforniaGEAR: Sony ICD PX370 digital voice recorder and Sony ECM CS3 "tie-clip" microphone.HYPE: "It's a beatnik kinda literary thing in a podcast cloak of darkness." Timothy Kimo Brien (cohost on Podwreckedand host of Create Art Podcast)DISCLAIMER/WARNING: Proudly presented rough, raw and ragged. Seasoned with salty language and ideas. Not for most people's taste. Please be advised.
Hey Dude, I riff about the relative indifference to Jack Kerouac's 100th birthday by the popular culture, and how my 17th anniversary in podcasting was politely ignored. QUOTE: "He loves the word sad, I love the word sad." PEOPLE: Jack Kerouac, Truman Capote, Bob Dylan, The Beatles, The Doors, Patti Smith PLACES: Altadena, Zane Grey Estate, Hollywood Burbank Airport, Broadway THINGS: #Kerouac100, Health-Ade Kombucha, spontaneous prose, Interstate Highways, Route 66, Academy Awards, manual typewriter, Talk Nerdy to Me, Let It Go SOUNDS: wind, Laguna Sawdust Cowbell Chimes jet, airplane, virgin cocktail, footsteps GENRE: storytelling, personal narrative, personal journal PHOTO: "Here Comes the Sun" iPhone XS RECORDED: March 15, 2022 from the "Wawona Lawn" under the flight path of the Bob Hope Airport in Burbank, California GEAR: Sony ICD PX370 digital voice recorder and Sony ECM CS3 "tie-clip" microphone. HYPE: "It's a beatnik kinda literary thing in a podcast cloak of darkness." Timothy Kimo Brien (cohost on Podwrecked and host of Create Art Podcast) DISCLAIMER/WARNING: Proudly presented rough, raw and ragged. Seasoned with salty language and ideas. Not for most people's taste. Please be advised.
084 Vanessa Dew is the Co-Founder and Chief Sales Officer of Health-Ade Kombucha, where she helped grow the product from a farmer's market commodity to a nationwide brand with retail sales over $200M annually. Today, Health-Ade can be found in over 45,000 stores nationwide. Check out our brand new YouTube Video Podcast! https://www.SmartVenturePod.com IG/Twitter/FB @GraceGongGG LinkedIn:@GraceGong YouTube: https://bit.ly/gracegongyoutube Join the SVP fam with your host Grace Gong. In each episode, we are going to have conversations with some of the top investors, super star founders, as well as well known tech executives in the silicon valley. We will have a coffee chat with them to learn their ways of thinking and actionable tips on how to build or invest in a successful company.
On today's episode Daina Trout shares how her experience as a CEO helped her develop trust and influence within her organization when assuming a new role as Chief Mission Officer. Listen in as Laura and Daina explore the importance of focusing on brand and employee communication when sharing the mission of your organization, how thrive where no one has paved the way, and knowing what to listen for when building trust with your team. Daina Trout co-founded Health-Ade Kombucha in 2012 alongside her husband, Justin Trout, and best friend, Vanessa Dew, in Los Angeles. Trout, who has Masters' degrees in Nutrition and in Public Health from Tufts University, was working in corporate America when she decided to pursue her passion for “real” food and brew the best-tasting, highest quality kombucha on the market. Under her fearless leadership, Health-Ade has grown from a small production beverage made in her apartment and sold at local farmers markets into the fastest growing brand in the category three years in a row. When Trout is not tirelessly working to bring kombucha to every fridge in America, she is spending time with her husband and son, traveling, adventuring, cooking and enjoying outdoor life. You can connect with Daina via LinkedIn: https://www.linkedin.com/in/dainatrout/ To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C's of influence. You can connect with Laura in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA Facebook: Vocal Impact Productions Twitter: @Laura Sicola Twitch: https://www.twitch.tv/vocalimpactproductions Instagram: @VocalImpactProductions See omnystudio.com/listener for privacy information.
Genius Juice CEO & Founder, Alex Bayer interviews Scott Goldstein of Olipop. Scott is the Senior Director of Sales at Olipop. He has extensive experience in the food and beverage space holding a high-level position with Health-Ade Kombucha for over 4 years, and over a year ago transitioning to Olipop, one of the fastest-growing functional beverages in the country. Scott discusses how Olipop is breaking the mold on what a bubbly soda is since Olipop offers a pre-biotic soda with low sugar, high fiber, and it tastes JUST LIKE classic sodas (if not better!) Make sure to crack open an Olipop and enjoy this episode! --- Support this podcast: https://anchor.fm/genius-juice/support
This week, we chat with Vanessa Dew who is the Co-Founder of Health-Ade Kombucha. Vanessa founded Health-Ade Kombucha in 2012 alongside her best friends and husband-and-wife team, Justin and Daina Trout. As Chief Sales Officer, Vanessa brings an invaluable knowledge of sales and marketing amassed from years spent at a major pharmaceutical company before leaving to help start Health-Ade Kombucha. Through her expertise in channel penetration and people management, Vanessa has led Health-Ade's sales team to boost availability in key channels and markets, while cultivating the Health-Ade brand as a whole. The brand is now available in 35,000 stores including Whole Foods, Target and Trader Joes.Originally from Los Angeles, Vanessa is a first-generation Asian American who has always had an interest in science as well as the entrepreneurial bug, even as a little kid. She received her BS in Biochemistry from UC San Diego and an MBA from the University of Southern California. One of her passions is to give back to the community and other entrepreneurs and serves as a USC Marshall Mentor, advises several young CPG companies, and is an active member of the Female Founder Collective, Entrepreneur's Organization (EO) and Asian Business Association (ABA). Further, she's an advisor of GoldHouse with the goal of helping to uplift other Asian American entrepreneurs. She has been awarded the NextGen Innovation Award and has spoken on her entrepreneurial journey from Singapore to NYC. Her interests and hobbies include cooking, travelling, experiencing the food scene in LA and beyond, staying active and hanging out with her husband, Kevin, their son, Oliver, and pup, Dubu.Follow us!Vanessa: @v_dew (and on Fireside here)Health-Ade Kombucha: @healthade and website hereRAPID Decision-Making (technique mentioned during show): more info hereDear Twentysomething: @deartwentysomething (and on Fireside here)
Genius Juice CEO & Founder, Alex Bayer, interviews CPG expert Bret Johnson of B-Fusion Consulting. Bret is the President of B-Fusion Consulting. He has worked with large brands such as Health-Ade Kombucha and GT Kombucha among many others. He also released a new book on Amazon called "Heaven-Land", which is about building your business on Amazon. Great interview with this industry veteran who has been there and done that. --- Support this podcast: https://anchor.fm/genius-juice/support
Have you ever had that gut feeling that you're meant for greatness? That your purpose in life is not to only accomplish some great big goals + make your mark in this world, but to do so on your own terms? In a small brainstorming club in 2012, 3 friends sparked the beginnings of the now health beverage powerhouse, Health-Ade Kombucha. And a mere 7 years after combining forces and quitting their 9-5s….none other than conglomerate Coca Cola invests 20million into the Los Angeles based little beverage that could…..this journey was filled tears, sleepless nights, income-less months, and more hard work than anyone imagined…even well-intentioned family trying to steer an ambitious, spirited daughter back onto the far less risky path of going back to her “normal life + good job”…..so, how did CSO + Co-Founder, Vanessa Dew stay the course and fight for a dream when all the odds felt so stacked against her?? Tune in to find out! CONTEXT ALERT - This was recorded in October 2020 before Gritty Girls went on hiatus after season one! ;)
Guest Amelia Winslow | Nutritionist, Chef, Mom and Brand Director at Health-Ade Kombucha joins Dave for a discussion on dealing with kids that are picky eaters, building healthier relationships with our food, and the role our nutrition plays in all areas of our life.
Vanessa Dew has always loved science (especially when it comes to helping the body’s overall health), which is why there is no surprise she is the co-founder and chief sales officer behind wellness brand Health-Ade Kombucha. Since its launch in 2012 at a local Los Angeles farmers market, Dew has expanded the brand into 35,000 stores, including Whole Foods, Target, and Trader Joe's, with ever-expanding flavors and products. On this episode of Second Life, find out how Dew’s past career at massive pharmaceutical companies—including Pfizer and GlaxoSmithKline—led to introducing the nation to the probiotic tea we’ve come to know and love.
In today’s mini-episode, we’re talking about the realities of managing both motherhood and your career.The fundamental question that many women uniquely ask themselves is: Can I still be successful and pursue my desires of being a mother & building a family? The short answer is yes, but there is so much to dig into on this.I’ve specifically picked two incredible entrepreneurs to expand on the topic of why balance is BS especially when it comes to women, motherhood, and their careers. Today’s mini-episode features Shilpa Shah, the founder of the direct-to-consumer luxury fashion brand, Cuyana, and Daina Trout, the founder of the popular kombucha brand, Health-Ade Kombucha.Both Shilpa and Daina share their top advice they would give their younger self or any woman who is thinking about building both their family and empire.* Shilpa Shah’s full episode: https://www.behindherempire.com/episode/shilpa-shah* Daina Trout’s full episode: https://www.behindherempire.com/episode/daina-troutFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
EP. 8 - Daina Trout's company, Health-Ade, hit multiple milestones last year, selling 4 million cases of bubbly, fermented kombucha and surpassing $200 million in retail sales. It's safe to say, at its current rate of growth, Health-Ade is well towards being a billion-dollar-a-year business. Hear how Health-Ade evolved from a hair-loss remedy to a huge brand of healthy drinks in this week's episode! In episode 8 we discuss: · How Daina, her husband, and best friend started Heath-Ade · How to scale a business with little to no capital · Why Investors are not your friends · How to build a quality company that can stand out against competitors long-term · How to find joy (outside of the workplace) · Daina's philosophy around fundraising & financial freedom · + lots more on personal & career development! Join our Community: ✨Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/connect-forward-visionaries/id1539359057 ✨Follow us on Instagram: https://www.instagram.com/theconnectforward/ ✨Get to know our host, Rebecca Walcott: https://www.instagram.com/rwalcottxx/?hl=en Services: If you're looking for affordable career services visit: https://www.theconnectforward.com/ Business Inquiries: connectforward.info@gmail.com Youtube: ✨ Watch our favorite moments from our Nailah Blackman episode on YouTube: https://www.youtube.com/channel/UCYrGu-o_7EEuTbqeTU5vjxQ
The global kombucha market size was estimated at $1.67 billion in 2019 and roughly $2.02 billion in 2020. This week, learn from Daina Trout, the co-founder and CEO of Health-Ade. Health-Ade is a kombucha company based in Los Angeles whose products are sold in over 26,000 stores nationwide. Daina previously worked in pharmaceuticals and nutrition. "Health-Ade has evolved in how it makes kombucha - and part of that evolution is investing a lot more in science," says Daina. "I look at it as a continuous improvement process: where can we do better this year than we did last year? Let's push ourselves a bit!"
If there’s one thing to be learned from CEO and co-founder of Health-Ade, Daina Trout, it’s to pay attention to the opportunity in front of you and be prepared to pivot. Hear how Health-Ade Kombucha evolved from a hair-loss remedy to a huge brand of healthy drinks, learn about Daina and Spencer’s philosophy around hiring and gain insightful learnings around fundraising.
Daina Trout is the CEO and co-founder of Health-Ade Kombucha. Along with two friends who set out to make a mark on the world, they created an entrepreneur club where they would brainstorm solutions to their everyday challenges. Including hair loss. But after learning about an unexpected link between hair loss and scoby—the “mother” of kombucha—they promptly shifted gears and wound up with the multi-million-dollar success we all know as Health-Ade, now available in 35,000 stores nationwide. In 2018, Health-Ade became the fastest growing refrigerated functional beverage brand in the country. We love Daina's badass approach to business and hilarious storytelling talents. Daina talks about... How she was first introduced to the power of kombucha and promptly fell in love Backing into a business idea by identifying a problem to solve first Staying nimble to allow for quick pivots in your business The hurdles of educating the masses on new and strange ingredients--ahem, preach, girl! Resources: health-ade.com LinkedIn: linkedin.com/in/dainatrout Instagram: @dainatrout | @healthade Visit earthandstar.com and use code HTW for 15% off at checkout Highway To Well is a production of Crate Media
Daina Trout, has Masters’ degrees in Nutrition and in Public Health from Tufts University, she was working in corporate America when she decided to pursue her passion for “real” food and brew the best-tasting, highest quality kombucha on the market. Under her fearless leadership, Health-Ade has grown from a small production beverage made in her apartment and sold at local farmers markets into the fastest growing brand in the category three years in a row.
Daina Trout, has Masters’ degrees in Nutrition and in Public Health from Tufts University, she was working in corporate America when she decided to pursue her passion for “real” food and brew the best-tasting, highest quality kombucha on the market. Under her fearless leadership, Health-Ade has grown from a small production beverage made in her apartment and sold at local farmers markets into the fastest growing brand in the category three years in a row.
Justin Trout co-founded Health-Ade Kombucha in 2012 with his wife Daina, and their friend Vanessa Dew. The trio formed an entrepreneurship club to explore ways they could combine their diverse backgrounds into a successful business venture; the result, Health-Ade Kombucha. Originally a musician with a music production and engineering degree from Boston’s Berklee College of Music, Trout began his professional career as a songwriter, studio engineer and session guitarist before transitioning into the business world.Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.
Vanessa Dew introduced Health-Ade Kombucha at a farmer's market in 2012 alongside her two best friends, and in the past few years, grew it to one of the fastest-growing brands in the category generating over $150 million in revenue across 30,000 stores like Whole Foods, Target and Trader Joe's. I love Vanessa's energy and gumption, and appreciate how much she gives back to the community and to other entrepreneurs serving as a USC Marshall Mentor, advising several young CPG companies. Vanessa also happens to be an active member of the Gold Rush family. Tune in to find out how you can use rejection as a tool for building resiliency, and why your unique cultural heritage serves as amazing perspective. We talk about the importance of having a strong and supportive community, especially as an entrepreneur, and why you shouldn't let perfect get in the way of great, or even good. Head over to https://health-ade.com/ to check out their latest products and innovations. To find out more about the Hear Us Roar podcast, and sign up for my mailing list, visit www.hurpodcast.com. Please subscribe to the show, and leave a comment. I look forward to hearing from you!
Christine Lagorio-Chafkin talks to Daina Trout, co-founder and CEO of Health-Ade Kombucha, about starting a company with her husband and best friend, running a company during the pandemic, and managing relationships with investors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Christine Lagorio-Chafkin talks to Daina Trout, co-founder and CEO of Health-Ade Kombucha, about starting a company with her husband and best friend, running a company during the pandemic, and managing relationships with investors.
Today we are so excited to have the CEO of Health-Ade Kombucha, our favorite kombucha company, on the show! Daina Trout co-founded Health-Ade Kombucha in 2012 alongside her husband, Justin Trout, and best friend, Vanessa Dew. Since the beginning, the trio has been committed to brewing the best tasting and highest quality kombucha on the market. Trout first learned how to brew kombucha during her tenure at Tufts University, where she earned Masters’ degrees both in Nutrition and Public Health after receiving her BS from Georgetown University. During that time, she also developed her personal philosophy that health is less about science, and more abou what makes you feel good and happy. After graduation, Trout moved to Los Angeles to accept a position working in pharmaceuticals but continued to cultivate an interest in holistic and “real” food that fuels a hard-working lifestyle. Trout funneled this energy into an entrepreneurship club she formed with Justin and Vanessa to explore ways they could combine their diverse backgrounds into a successful business venture; the result, Health-Ade Kombucha. Over the course of the last seven years, Trout has nurtured what started as a small production and niche product into what has become a national brand that is sold at 30,000 grocery stores and health food markets nationwide, including major retailers like Target, Whole Foods and Costco. Today, Health-Ade is currently the fastest growing brand in its category for three years in a row and is projected to significantly expand its business nationwide each year under her leadership as CEO. In this episode we discuss: How Daina, her husband and best friend started Heath-Ade Kombucha What exactly kombucha is and how it is made What are the benefits of fermented foods like kombucha What makes Health-Ade kombucha different from others on the market and why it’s taking over the grocery stores What Dana believes is the #1 skill or characteristic that has supported her to be a successful entrepreneur How Dana practice wellness without obsession This episode is brought to you by my holiday survival guide. This free e-book will help you enjoy and celebrate the holiday season, food included. Click here to grab yours! Thank you to Ned for sponsoring today’s episode! I am thrilled to have Ned as a new podcast sponsor. I have been waiting to share about my love for CBD oil until I could find the right brand that aligned with my beliefs. Ned produces the highest quality full spectrum CBD oil, extracted from organically grown hemp plants in Colorado. One of the things I love most about Ned is they do not cut corners in their production. Their CBD oil is made from gentle, slow extraction with no high temperatures or high pressure, and zero isolates and synthetic ingredients. If you want to check out Ned and try them out for yourself, Ned is offering 15% off AND free shipping to my listeners by using the link included here in the shownotes or you can use the code NOURISHINGWOMEN to receive the discount. This episode is also brought to you by my love for all things Primally Pure. I’m currently obsessed with the plumping face mask, beauty cream, and body butter. I’ve also been using the gua sha stone and body brush daily for circulation and lymphatic drainage support (hello, fall allergies). Don’t forget to use the code NOURISH for 10% off your first order. Resources for you: Learn more about our services at Nourishing Minds Nutrition. Read testimonials from our amazing clients here. Join our FREE support group for like-minded women, the Nourishing Women Community. Live Q&As are hosted every week. Join the waitlist for next enrollment for our online course, Permission Stage Playbook. Let’s hang out! Connect with Victoria and the staff at NMN: Victoria’s Instagram Victoria’s Website Nourishing Minds Nutrition Instagram Nourishing Minds Nutrition website
Responding to Life: Talking Health, Fertility and Parenthood
In today's parenting episode, we will talk to Vanessa about a new role in her life – new mom to her adorable son, Oliver. We’ll talk about being pregnant during COVID, returning back to work with a newborn, and Vanessa’s role as an Asian woman in business. Vanessa Dew co-founded Health-Ade Kombucha in 2012 alongside her best friends and husband-and-wife team, Justin and Daina Trout. As Chief Sales Officer, Dew brings an invaluable knowledge of sales and marketing amassed from years spent at a major pharmaceutical company before leaving to help start Health-Ade Kombucha. The brand is now available in 30,000 stores including Whole Foods, Target and Trader Joes. Originally from Los Angeles, Dew received her BS in Biochemistry from UC San Diego and an MBA from the University of Southern California. One of her passions is to give back to the community and other entrepreneurs and serves as a USC Marshall Mentor, advises several, young CPG companies, and is an active member of the Female Founder Collective, Entrepreneur’s Organization (EO) and Asian Business Association (ABA). She has been awarded the NextGen Innovation Award and has spoken on her entrepreneurial journey from Singapore to NYC. Be sure to try out all of the amazing Health-Ade flavors. For 20% off use the code: RTL20 from 11/11- 12/24. To purchase go to www.health-ade.com Follow them on IG @healthade For more information on Josephine Atluri Meditation and the Responding to Life podcast, please visit www.jatluri.com On the site – sign up for a monthly newsletter that includes a free monthly meditation download, book private meditation sessions, general or fertility specific, and sign up for Josephine’s latest fertility workshops. On Instagram @josephineratluri and @respondingtolifepodcast
Vanessa Dew co-founded Health-Ade Kombucha in 2012 alongside her best friends and husband-and-wife team, Justin and Daina Trout. As Chief Sales Officer, Dew brings an invaluable knowledge of sales and marketing. Through her expertise in channel penetration and people management, Dew has led Health-Ade’s sales team to boost availability in key channels and markets, while cultivating the Health-Ade brand as a whole. The brand is now available in 35,000 stores including Whole Foods, Target and Trader Joes. WATCH THIS INTERVIEW IN VIDEO: CLICK HERE GET 15% OFF ALL BOOCH POP ORDERS - ENTER JOEMO15 AT CHECKOUT Get show summary here: www.codessa.io/portfolio/vanessa-dew Attract new customers on autopilot without the designer price tags | Free Masterclass | Learn more
In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-founders quit their jobs to pursue Health-Ade full time. Seven years later, Health-Ade brews 120,000 bottles of Kombucha every day, and does close to $200 million in retail sales. Order the How I Built This book at: https://smarturl.it/HowIBuiltThis
Talking points: diet culture, white supremacy in policing, the patriarchy, bathroom offices, deputy gangs, cats, Supreme Court precedent, disordered eating, yearbook signatures, Sardinia, internet migraine remedies, teenage lesbians, coaching methods, luscious bellies, catharsis Learn more about the Brennan Center for Justice . We’re drinking Costco Gin and Tonic and Health-Ade Kombucha. Call our complaint line! 818-533-8938 @erinandaliee @erintherye @alieechan erinandaliee@gmail.com
In this episode of "Fit Food Junkies" I interview Daina Trout, the CEO and Co-Founder of Health-Ade Kombucha.
Daina Trout is the CEO and co-founder of Health-Ade Kombucha, one of the most successful and delicious kombucha drinks on the market. Although she was going up the ranks in Corporate America, Daina felt less fulfilled as time went on and had the desire to build a company on her own terms. She eventually quit her job and took the risk to develop & build the best tasting, highest quality kombucha there is. Fast forward to today, Health Ade has grown from a small production item that was started in Daina’s closet with only $600 to now the fastest growing brand in the category generating over $150 million in revenue across 30,000 stores. When she’s not giving her heart & soul to Health-Ade and mentoring young entrepreneurs, she’s fully dedicated to her two young boys who she credits have helped make her an even better CEO. In this episode, we’ll talk to Daina about:* How Daina’s upbringing as a “difficult kid” & challenging the status quo paid off in her adulthood [2:52]* Daina talks about how she continued to feel unfulfilled despite having a great life & successful corporate job [6:10] * How Daina’s desire to create a company on her own terms was the main driver in starting Health-Ade [9:07]* How saving the world from baldness led Daina to her business idea [11:40]* Daina describes how quitting her job was the scariest but one of the most important decisions she ever made [15:47]* The challenges & realities entrepreneurs face when first starting their business [20:00]* Daina shares how women can be more confident in business and life [24:27]* Why it’s so important to lean into uncertainty and discomfort [29:05]* The superpower women have as business leaders [30:38]* How Daina manages motherhood and being a CEO of a high growth business [34:50]* How having kids made Daina an ever better CEO [38:50]* Why women need to talk more about money [45:35]* Daina shares tips and examples on how you can negotiate your salary [49:00]Follow Daina:* Instagram: https://www.instagram.com/dainatrout/* Website: https://health-ade.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ See acast.com/privacy for privacy and opt-out information.
This edition of Taste Radio Insider features highlights from interviews with six entrepreneurs and experts who joined us during the first half of 2020, including TRUFF hot sauce founders Nick Guillen and Nick Ajluni; Anouck Gotlib, CEO of Belgian Boys; Nona Lim, founder/CEO of Nona Lim; GT’s Living Foods founder/CEO GT Dave; Ashley Thompson, co-founder/CEO of MUSH; and Lee Robinson, director of dairy and beverage for Whole Foods Market. Show notes: 0:53: The Answer Was Always Landis; No FOMO For Subscribers -- The episode’s hosts opened the show with a chat about a new macaroni and cheese dispensing system called “Mac on Tap.” They also spoke about notable presentations and panel discussions from the recently held BevNET and NOSH Virtually Live conference and how subscribers have exclusive access to over 40 sessions from the event. 10:49: Interview: Nick Guillen and Nick Ajluni, Co-Founders, TRUFF -- We kicked things off with Nick Guillen and Nick Ajluni, founders of TRUFF, a fast-growing brand of upscale, truffle-infused hot sauces. In the following clip, pulled from Ep. 70 of Taste Radio Insider, Guillen and Ajluni discussed their approach to product development, working with influencers, and the importance of community management and exceptional customer service. 15:44: Interview: Anouck Gotlib, CEO, Belgian Boys -- Next we featured Anouck Gotlib, the CEO of European breakfast and snack food brand Belgian Boys. Within our interview from Ep. 73, Anouck explained how she’s cultivated strong relationships with retail buyers, why she believes there’s a big opportunity for breakfast foods and how Belgian Boys is expanding its presence in Walmart. 20:41: Interview: Nona Lim, Founder/CEO, Nona Lim -- We continued with Nona Lim the founder of namesake brand Nona Lim, which markets a variety of better-for-you and convenient Asian-inspired foods, including broths, sippable soups and noodle bowls. In Ep. 71, Nona explained why she describes venture capital as a “double-edged sword” and why she jokes that a partnership with an investor is “worse than getting married.” 26:15: Interview: GT Dave, Founder/CEO, GT’s Living Foods -- Next up was GT Dave, Founder/CEO, GT’s Living Foods, the maker of GT’s Kombucha. In an interview from episode 86, GT spoke about why founders should celebrate their idiosyncrasies to better connect with consumers, why he’s embraced a more public persona and how he steered a positive outcome following the publication of a provocative profile of him in “Forbes.” 33:20: Interview: Ashley Thompson, Co-Founder/CEO, MUSH -- We continued with Ashley Thompson, co-founder and CEO of MUSH, an innovative brand of ready-to-eat oatmeal. We spoke with Ashley in Ep. 81 and in this clip, she explains why she set out to create a “best for you” product, why she likes having a “polarizing” brand name and how she prepared for her first meeting at Whole Foods. 37:59: Interview: Lee Robinson, Director – Dairy & Beverage, Whole Foods Market -- Wrapping up the episode is Lee Robinson, the director of dairy and beverage for Whole Foods Market. In our clip, pulled from an interview featured in Ep. 82, Lee discussed best practices for engaging with retail buyers, why vulnerability is key when navigating the terms of a successful relationship and how he evaluates disruptive concepts. Brands in this episode: Stouffers, Health-Ade Kombucha, Kohr Brothers, Recess, TRUFF, Ciroc, Belgian Boys, GT’s Kombucha, Nona Lim, MUSH, Whole Foods
Daina is a long time friend and fitness lover, and watching the meteoric rise of her functional beverage brand, Health-Ade, has always made my heart giddy. In this episode, we uncover Daina's kickass knowledge of gut health - this fierce female holds degrees in Nutrition and Public Health - discuss her feelings on balancing work, family, and wellness, and dive into details around her personal philosophy; that health is less about science, and more about what makes you feel good and happy. Daina Trout is CEO and Co-founder of Health-Ade Kombucha alongside her husband, Justin Trout, and bestfriend, Vanessa Dew. Since the beginning in 2012, the trio has been committed to brewing the best tasting and highest quality kombucha on the market. Links: https://health-ade.com/collections/shop-kombucha
Vanessa Dew co-founded Health-Ade Kombucha in 2012 alongside her best friends and husband-and-wife team, Justin and Daina Trout. As Chief Sales Officer, Dew brings an invaluable knowledge of sales and marketing amassed from years spent at a major... --- Support this podcast: https://anchor.fm/ibhshow/support
I had the pleasure of sitting down with Daina Trout who is the CEO and co-founder of HEALTH-ADE KOMBUCHA Beverage Company, Top 100 Female Founders of Inc Magazine and BevNet's Person of The Year. Founded in 2012, distributed to over 18,000 retailers in every state to date, HEALTH-ADE KOMBUCHA is not only a healthy great tasting drink, however, a successful brand and successful beverage company. Featured on Forbes, Business Insider, Inc and Mindbodygreen. I have been a huge fan of kombucha for many years now and this is a huge milestone for The Unbreakables Podcast! Daina trusted her gut, followed her heart and turned her last $600 dollars into a multi-million dollar brand. I hope you enjoy this episode!
Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money and life.Each episode covers their unique hero's journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life.We have amazing women joining us including Lavinia Errico (Founder of Equinox), Toni Ko (Founder of NYX Cosmetics), Moj Mahdara (Founder of Beautycon), Daina Trout (Founder of Health-Ade Kombucha) and many more! We can't wait to share our interviews with you! See acast.com/privacy for privacy and opt-out information.
If you already know that kombucha is fermented tea, you're in the minority. If you drink it, you're in an even smaller minority. In the US, only 17% of US households drink kombucha. The idea of a fermented tea made from a hunk of slimy-looking culture is not immediately appetizing, but the taste and health benefits have appealed to people for thousands of years — it's only in the past decade that it's become a mainstay in every health foods store.When Health-Ade Kombucha launched in Los Angeles farmers' markets in 2012 Vanessa Dew and her co-founders had to explain it to health food early adopters. Fast forward eight years, and you can find their bright, colorful, nautical-themed bottles in grocery stores and health food stores across the country, but Vanessa realizes they still have a lot of space to make kombucha a household name. In this episode, Vanessa shares their strange path to kombucha, how they've seen buying habits shift dramatically since people have quarantined, and what they're doing to make kombucha as approachable as possible.Go to the Lumi blog for links and images.
"Boredom is kryptonite for high-achievers," says CHRO of Health-Ade Kombucha, Deborah Moroz. A whopping 70% decline in engagement is happening in organizations everywhere but not at Health-Ade Kombucha. The daily emails, Zoom calls, over-communication, and video calls once a week from the CEO have helped this fast-growing company stay safe, connected, and healthy. 30 year HR veteran, Deborah Moroz, along with senior leaders and associates in the organization, practice what they preach and have the results to prove it! Tune into this episode of Like a REAL Boss and get ready to RE-THINK your communication strategy. Deborah Moroz is the Chief HR Officer of Health-Ade LLC with a track record of success supporting organizations through change, including during times of growth, turbulence, mergers, acquisitions, and divestitures. As an expert on employee engagement, workplace culture, visions, missions, and values, Moroz has built high-performance Human Resources teams that support employer, departmental and individual goals. Moroz has served an HR expert witness in federal and state courts, and her employment law practice serves as the foundation for her emphasis on litigation prevention and compliance. As an HR consultant with over 30 years of experience, Moroz has advised 83+ employers about strategic Human Resource and culture matters. Follow Health-Ade Kombucha and Deborah Moroz on LinkedIn
HVMN Podcast: Evidence-based Nutrition, Fitness, & Biohacking
To follow your "gut", it's essential to have a healthy gut in the first place. Most still shudder at the thought of bacteria flowing around in their body, but probiotics / prebiotics play a hugely important role in the health of your microbiome. Kombucha is a fairly recent and accessible beverage that introduces healthy bacteria into your diet. In this episode, we welcome Vanessa Dew, the co-founder of Health-Ade Kombucha. Geoff & Vanessa discuss the following and much more: How is kombucha brewed and why exactly is it healthy Building the fast-growing kombucha brand from scratch The future of kombucha and why the category is growing so quickly...could it catch up to the likes of "big soda"? Support the Gold Rush House Market Sale! (ends March 31st, so act fast!): https://goldhouse.org/goldrush/market/?cat=spring-equinox-2020 Learn more about H.V.M.N. here: https://www.hvmn.com/pod ---------------------------------------------------------------- Subscribe to our Youtube channel for the video version of our podcasts: https://go.hvmn.com/subscribe-hvmn Comment below or send a message to podcast@hvmn.com with feedback, questions, and guest suggestions!
Daina Trout thought she was starting a hair-growth company with her husband and best friend, before pivoting to become Health-Ade Kombucha, a national brand that is sold at 30,000 grocery stores and health food markets nationwide. In 2017, Food & Wine named Trout one of the most innovative women in food & drink and in early 2018 Create & Cultivate featured her in its C&C 100 list, celebrating 100 women who are masters of their field. In 2019, Daina was included on Inc’s Female Founder 100 list and was also named BevNet’s Person Of The Year.You can find Daina Trout at: Website | InstagramCheck out our offerings & partners: AquaTru: Receive $100 off an AquaTru plus free shipping when you go to AquaTru.com & enter code GOODLIFE at checkout.iD Tech: Save $125 on Virtual Tech Camps this spring…and your child can start learning online from a live instructor, right now by going to idtech.com/goodlife. And if you sign up for one of their Online Private Lessons, you can bring a sibling or a friend, for free.
Daina Trout is the co-founder and CEO of Health-Ade Kombucha. Before her entrepreneurial journey began, Daina found herself working in corporate America for several years after graduating with Master’s degrees in Nutrition and Public Health from Tufts University, all the while having an itch to start her own business.She finally took the leap after she and her best friend, Vanessa Dew, and husband, Justin Trout, started an “entrepreneur club” to brainstorm potential ideas to pursue. At long last, they decided on selling kombucha - something Daina had been making for many years since her college days - when they stumbled upon the little-known fact that it could help with preventing hair loss. Daina and her new co-founders began brewing batches of kombucha in her apartment, started selling it at local farmers markets, and eventually grew Health-Ade into one of the fastest-growing brands in its category.In 2020, the company will sell close to 5 million cases, generating over $150 million across 30,000 stores. Tune in to experience Daina’s story of perseverance, grit and ensuring success against all odds.SUBSCRIBE TO TFH NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com
Heather and Terry are joined by Daina Trout, CEO and Co-Founder of Health-Ade Kombucha to discuss her booming business and how her product converted Terry from staunch anti-Kombucha consumer into a massive fan.
In part 2 of this episode, Vanessa Dew, Co-Founder & CSO at Health-Ade Kombucha continues sharing the inside story of her brand. Ramon Vela and Vanessa discuss: How marketing in the old days was like hand-to-hand combat, How they rode the wave of wellness, Why they wanted to be a LifeStyle brand, The 3 Ways they differentiate themselves from the competition, Their new Campaign "You Brew You", Why it's so important for them to step out of the sea of sameness, How the brand is a reflection of the founder's personalities on how they "followed their gut" to find success and why you should too. For more on Health-Ade visit: https://health-ade.com/ Visit the partners who make this show possible: Gorgias - http://gorgias.link/story teelaunch - http://teelaunch.com/story Retention Science - https://www.retentionscience.com/
For Vanessa Dew, Co-Founder & CSO at Health-Ade Kombucha being out of college and working a 9 to 5 job was just not fulfilling. So Vanessa and her eventual co-founders started an entrepreneur club who's first product was going to be a high-quality Hair Loss Mask, using the cultures derived from Kombucha. Eventually, they realized that the real business opportunity lay in the brewing of the delicious beverage soon to be known as Health-Ade Kombucha. So they each put in $800 and started selling the beverage in local Farmer's markets. In part 1 of this episode, Vanessa shares her journey including How they first started the business, How three co-founders mixed personal and professional life to form a winning combination, Why she thinks that you should have a co-founder and Why some people aren't meant to be founders, Why people call her the "Eternal Proton", Why as an Asian American she felt pressure to NOT be an entrepreneur, and How a racist incident when she was young eventually forced her to come to terms with her identify and be a role model for other Asian Americans. Join us while Ramon Vela interviews Vanessa Dew in Part 1 of this episode and hear her share the inside story of a brand. For more on Health-Ade visit: https://health-ade.com/ Visit the partners who make this show possible: Gorgias - Gorgias.link/story teelaunch - teelaunch.com/story Retention Science - RetentionScience.com
The Guest: Health-AdeEdited by George Drake, Jr.Music by Lucas Brahme— About Loose Threads —Subscribe to our weekly newsletter for the latest analysis and podcasts: http://eepurl.com/buLQY9TwitterFull TranscriptThe Loose Threads Podcast explores the intersection of consumer, retail and commerce. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits into the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.
As Chief Sales Officer (CSO), Dew brings an invaluable knowledge of sales and marketing that has successfully enabled Health-Ade to grow from a farmers' market commodity to a nationwide brand. Dew leads the company's burgeoning sales team while continuously working to boost availability in key channels and markets. The company's consistent growth speaks to Dew's expertise in educating customers and cultivating the Health-Ade brand. She has made her mark as an integral member of the team, equipped with an unwavering focus on the key metrics necessary to keep Health-Ade's projected growth on track. Check out Health-Ade Kombucha: https://health-ade.com/ Sign up for THE WEEKLY GRIND, my weekly newsletter with tips, tools, and strategies for growing your business: http://www.justgogrind.com/newsletter/ JUST GO GRIND Show Notes with links to everything mentioned in this episode: http://www.justgogrind.com/podcast/ JUST GO GRIND on Instagram: https://www.instagram.com/justgogrind/ PodPuppy (My Podcast Production Company) https://www.podpuppy.com/
Health-Ade Kombucha was founded in 2012 by Daina Trout, her husband Justin, and best friend Vanessa Dew, with a tiny credit card and a big dream: to brew the best tasting and highest quality kombucha you can buy. Show notes for this episode: https://eftp.co/health-ade Learn how Eat For The Planet can help your brand: https://eftp.co/services Twitter: @nilzach
Welcome to the Executive Innovation Show Podcast, brought to you by Live Video Interviews. During this podcast hear host, Carrie Chitsey, talk with Gelena Sachs (VP of People at Ridecell) and Deborah Moroz (Chief Human Resources Officer of Health-Ade Kombucha). Gelena Sachs is the VP of People at Ridecell. Trusted leader and change agent with a broad perspective on best practices from leading companies listed as Fortune’s Best Places to Work. Deborah Moroz is the Chief Human Resources Officer of Health-Ade Kombucha. She is a senior HR leader who specializes in supporting organizations through change, including during times of fast growth. Ms. Moroz is currently writing a book about how to realize an ideal corporate culture.Listen to “Recruitment Challenges: High Growth Hiring Pains” as we discuss: Let's talk about mid-sized companies' hiring pains. What are they and what do Deborah Moroz and Gelena Sachs believe are some of the challenges they see in their hiring process today. Listen to what these HR professionals pick. What is your current recruiting process? Deborah talks about the importance of having a strong organized hiring process established and maintained for your company. What recruiting strategies does Health-Ade Kombucha implement to select candidates that they know will be a culture fit? They conduct what they call an executive "culture interview". Since the leadership team has placed a strong emphasis on being involved in this interview, Carrie wants to understand more what it entails. What exactly happens in this culture interview? Why does Gelena Sachs not like the term "culture fit". She talks about how she asks her hiring managers to look for the cultural add. You should be looking at what cultural gaps will that candidate fill for the company. Listen to find out. As your company grows, you may be looking at expanding into parts of Kooning, India like Ridecell. Gelena talks about how you need to localize your culture values for that specific country or region. Hear the advice Gelena and Deborah would give to HR professionals going through HR high growth scaling. For companies that don't have the best and most expensive recruitment software, they must work leaner. What are some of the tools that helped Health-Ade Kombucha and Ridecell?Deborah gives insightful advice on the three key components you should have in place to make sure you have a scalable company culture during high growth. Deborah and Gelena talk about how giving employees the chance to learn, grow and evolve their skills is a great draw for top talent.Deborah and Gelena answer our favorite question - "What keeps you up at night?". Want to keep with Ridecell as they are on the cutting edge of mobility? Follow them on Twitter. Learn more about Health-Ade Kombucha as they continue to grow in the kombucha space. Download the White Paper, "Reach & Recruit a Passive Front-Line Talent Pool" to learn more about how to find and hire the best talent available. Support the show (http://www.helpinghumans.care)
Health-Ade Kombucha CSO and Co- Founder, Vanessa Dew joins Nadia to talk about her journey as an entrepreneur. See acast.com/privacy for privacy and opt-out information.
Sharing stories of women in business and how they get it done. Woman, ROAR! is about inspiring you to be bold, see your potential, and get doing! Coming to you from Health-Ade Kombucha HQ in Torrance, California. Health-Ade Kombucha Co-Founder & Chief Sales Officer, Vanessa Dew, shares her story of going against the advice of others and building a multi-million dollar health beverage company. Vanessa grew up in Los Angeles. She earned a Bachelor of Science in Biochemistry from UC San Diego and followed a relatively conventional career path working for years at a major pharmaceutical company. Then, she quit everything to help start Health-Ade Kombucha with her two friends, husband and wife, Daina and Justin Trout. Vanessa's story is about following your gut, brainstorming business ideas with friends, and how to go get what you want, when you want more. --- Support this podcast: https://anchor.fm/beautiful-hollywood/support
On this episode of #ThePlaybook, Daina Trout, Co-Founder and CEO of Health-Ade Kombucha, chats about: Why a change of circumstance means you need to learn to play a “new game” [3:38]What drove the founders to start Health-Ade [4:55]Handling challenges with manufacturing and capital needs in the company’s early years [9:56]Her future goals for the Health-Ade brand, including getting into every fridge in America [16:26]
Ray DeRosa, the founder and CEO of dandelion-based tea brand Lion Tea, knows that it’s an uphill battle getting consumers to understand why they should drink his products. How do you communicate the detoxifying and digestive health benefits of the beverages without a significant financial investment in consumer education that start-up companies like his rarely have? As DeRosa explained in an interview included in this episode, he’s tackled this issue by using a simple, yet powerful and efficient method to create brand loyalists: direct conversations with potential consumers. “There’s really nothing that compares in the early days to just talking to 50 or 75 people about your product,” he said. “It took us a long time to realize that if we let people try our product and understand the functionality, they’re going to come back for it.” As part of our interview, DeRosa shared his journey as a beverage entrepreneur and how he weathered early stumbles on his way towards securing national distribution for Lion Tea at natural grocery chain The Fresh Market and a fast-growing e-commerce business on Amazon. He also spoke about why “finding the partners that are going to provide you extraordinary support in the early days ultimately make you successful” and how mentorship from Health-Ade Kombucha Co-Founder/CEO Daina Trout supported his development as a leader. Show notes: 1:36: A Scary Way to Start The Show -- The hosts discussed the variety of new shot brands and products that came into the office this week, including a line of CBD-infused shots from Sunday Scaries, whose booth at Expo West 2019 had an impact on BevNET CMO Mike Schneider. They also spoke about why the direct message feature on Instagram has become a useful way to communicate with industry professionals, why Mike isn’t crazy about “yummus,” and an interesting new brand of matcha beverages. 11:00: Interview: Ray DeRosa, Founder/CEO, Lion Tea -- DeRosa spoke with Taste Radio editor Ray Latif about how his experience with a rare eye condition spurred the creation of Lion Tea, his experience as a competitor in New Beverage Showdown 13 at BevNET Live Summer 2017 and why entrepreneurs should be realistic about rapid growth expectations. He also explained why simply surviving the first two years provided the company with a foundation for growth, why he “drew a line in the sand” when reassessing Lion Tea’s retail strategy and how it benefited the company, why brand ambassadors have been critical to the brand’s development and how he collates and quantifies raw sales data from Amazon. Brands in this episode: Sunday Scaries, Ethan’s, Stonyfield Farm, Back Bay Roasters, Just N’ Case, Grillo’s, Min’s Matcha, Lion Tea, Health-Ade Kombucha
In this episode, we’re joined by Rizal Hamdallah, the Global Chief Innovation Officer of Ocean Spray, for a discussion about how companies of all sizes can use innovation to positively impact the food system. Hamdallah recently arrived at Ocean Spray from Tyson Foods, where he served as managing director of the company’s Innovation Lab, an incubation unit designed to rapidly bring new and potentially disruptive products to market. In his current role, he’s focused on a similar mission: helping the farmer-owned cooperative develop new, health-focused products. As part of our conversation, Hamdallah explained why he’s bullish about the future of personalized nutrition, how the company attempts to “develop and deliver innovative products that consumers didn't even know they needed,” why he views Ocean Spray’s size as a key advantage over smaller companies, and why he’s critical of how some brands are promoting sustainability. Show notes: 1:16: Livin’ That New-Age Life -- The hosts sipped and snacked their way through a dozen new food and beverage products sent to the office over the past week, including CBD-infused coconut water and coffee, cheese-dusted granola, and chocolate-covered chickpeas. Later on, Mike remarked on the number of new hydration-focused powders coming to market. 15:33: Rizal Hamdallah, Global Chief Innovation Officer, Ocean Spray -- In an interview recorded at Ocean Spray’s new Boston office, Hamdallah spoke with Taste Radio editor Ray Latif about his new role with the company, why he views Boston as a key hub for the food and beverage industry, how he defines “innovation” and the elements of an innovative concept. He also explained why companies need to incorporate the “self-centered” mentality of modern consumers into their innovation strategy, why leaders have to “walk the walk,” and why testing and learning must include constant iteration. Finally, he offered his take on a few major food trends, including plant-based formulations, reduced sugar and sustainability. Brands in this episode: C-WTR, Good Day, Nix and Kix, Seven Teas, Moti, Health-Ade Kombucha, Coco To Go, Bumble and Butter, Smartfood, Stonyfield, lil'gourmets, Lebby Snacks, Biena, Whoppers, Gatorade, BodyArmor, Skratch Labs, Superieur Electrolytes, Cure Hydration, Benni, SoS Hydration, Liquid I.V., Barnacle Foods, Ocean Spray, Tyson Foods
In the latest installment of Taste Radio Insider, the hosts discussed the fallout from a controversial profile of GT’s Kombucha creator GT Dave in Forbes magazine. Dave’s comments about competing brands ignited a debate on LinkedIn about production standards and the impact of strategic investment in the kombucha category. Later in the show, we feature an interview with entrepreneur Suzie Yorke, the founder and CEO of Love Good Fats, a fast-growing brand of keto-friendly snack bars and shakes. Leading with a message of “fat is back, sugar is out,” Love Good Fats launched in Canada in 2017 and has emerged as one of the leading brands in the keto space. As part of our conversation, Yorke discussed the company’s fast start and how Love Good Fats is attempting to become the “beacon brand” for healthy fats. Show notes: 1:31: Hipster Taste Test — The episode begins with a discussion about an odd Vita Coco tweet and why it became one of the brand’s most popular social media posts ever. Later, the hosts offered their take on a profile on GT’s Living Foods founder/CEO GT Dave unsettled some in the kombucha community, including Health-Ade co-founder/CEO Daina Trout, who posted a response to the article on LinkedIn. 15:55: Interview: Suzie Yorke, Founder/CEO, Love Good Fats -- In an interview with NOSH editor Carol Ortenberg, Suzie spoke about her decision to launch the brand following a 25 year career as a marketing executive and how Love Good Fats got off to a fast start. She also discussed evolving consumer perception of healthy fats, the importance of staying on brand and why the two-year-old company has invested in TV advertising. Brands in this episode: Vita Coco, Thirsty Buddha, Harmless Harvest, GT’s Kombucha, Health-Ade Kombucha, Proposition Cocktail Co., Love Good Fats
This week we’ve got Daina Trout, the CEO and co-founder of Health-Ade Kombucha. If you’re not familiar, kombucha is a high acid, low sugar, bubbly beverage, and Health-Ade makes the best testing and highest quality kombucha you can buy. One of the most fascinating things about the Health-Ade story is that they’ve successfully scaled the small batch, artisanal production that makes for great kombucha. It’s pretty crazy - they are the fastest growing company in all of refrigerated beverage, yet they still brew in 2.5 gallon glass jars. (They just have 250,000 of them.) Dainia gets real and vulnerable in this interview. She talks about the highs and lows of building a business, dealing with the self doubt you feel as an entrepreneur, and even near death experiences that changed her perspective on life and business. And of course, we dive into the tactical. Daina breaks down the leadership style that helped lead Health-Ade into the massive success it is today. Links Health-Ade Kombucha Connect with Daina on LinkedIn Stacy’s Rise Project Are you female founder? Apply to the Stacy’s® Rise Project for a once-in-a-lifetime opportunity to grow your business through funding, mentorship and community. https://stacysrise.helloalice.com/ Join our Exclusive Facebook Group! What's your biggest takeaway from the episode? Join our invite-only, private Facebook group just for Brand Builder Community members, where you can connect with fellow entrepreneurs and founders, crowdsource ideas, share best practices (or lessons learned), and get your most important questions answered. Join now! Facebook.com/groups/brandbuilderpod Brand Builder is a co-production of SnackNation and ForceBrands.
When assessing funding opportunities for early- and mid-stage companies, First Beverage Group, an investment and advisory firm that works with and invests in brands across the beverage spectrum, has a category-first mindset. First Beverage believes that “the tail winds of a strong category -- no what that dynamic might be -- can always help a business as it’s starting to get off the ground early,” according to vice president Joe Angiuli, who, along with managing partner Jack Belsito and managing director Bob Nakasone, joined us for an interview included in this episode. That approach has guided the firm as it has made investments in fast-growing brands, including Essentia, Health-Ade Kombucha and Q Drinks. As part of our conversation, the trio spoke about the about the First Beverage’s portfolio and investment philosophy and how they evaluate synergies with entrepreneurial brands. They also discussed the current funding environment for the food and beverage industry, which categories might be best suited to weather a potential downturn, and why CBD is not the only cannabis-based ingredient that’s caught the attention of First Beverage. Show notes: 1:18: The New Way To ‘Gram Your Pepsi Lime — It’s a brave new world out there: PepsiCo is putting lime juice in its flagship cola and perfect Instagram posts are a thing of the past. The hosts break it all down in the opening minutes of the episode. 8:39: Jack Belsito, Bob Nakasone & Joe Angiuli, First Beverage Group — In an interview recorded at Expo West 2019, Taste Radio editor Ray Latif spoke with Belsito, Nakasone and Angiuli about their backgrounds and roles with First Beverage and discussed how the firm’s mission has shaped its portfolio. They also explained why they value entrepreneurs that are “coachable,” and why they believe the energy category will continue to grow and evolve. Later, they spoke about the firm’s perspective on CBD and THC, what growth stage First Beverage usually invests in a brand and what entrepreneurs shouldn’t say in a pitch meeting. Brands in this episode: Pepsi, KeVita, Health-Ade, Essentia, Q Drinks, Project Juice, Repsly, Gem&Bolt, Laws Whisky House, VitaCup
Aloha, a brand of organic, plant-based protein bars and powders, almost said goodbye to the market. Serial entrepreneur Constantin Bisanz created the company in 2014 with grand aspirations to democratize access to organic, healthy and better-for you food. At launch, the brand’s direct-to-consumer platform featured a wide variety of products, including snack bars, elixirs, vitamin supplements and teas, that were promoted as nutritious and made from sustainably-sourced ingredients. Although Aloha came out of the gate with considerable hype and funding and later secured a national distribution deal with Target, the brand’s development was stunted by a number of missteps and stumbles that eventually threatened its survival. Enter Brad Charron, who was tapped as the company’s new CEO in 2017 and tasked with revitalizing the company and brand. Prior to joining Aloha, Charron had shepherded the turnaround of four sports nutrition brands as the SVP/GM of the Nature’s Bounty Company, in addition to previous work experience at Under Armour, Chobani and Kind Snacks. In an interview included in this episode, Charron discussed the challenges facing Aloha, and noted that a lack of focus was chief among its problems. “If you try to bite off more than you can chew, if you not choiceful in the prioritization of your resources, you can find yourself in a heap of trouble quickly,” he said. As part of our conversation, Charron discussed his belief that upon his arrival Aloha hadn’t yet passed the proof of concept stage, as well as how the brand is refining its product portfolio. He also spoke about his approach to formulating and executing a turnaround strategy for the brand, and why addressing issues with company culture was critical to his mission. Also included in this episode: an interview with Dean Eberhardt and Andrew Markley, the co-founders of HopLark HopTea, a new brand of sparkling, non-alcoholic hop-infused teas. The brand claimed victory in BevNET Live’s New Beverage Showdown 16, and in our conversation, we discussed the origins, formulation and positioning of HopTea and what’s next for the brand. Show notes: 1:39: Landis Lives! Blurring Lines Amid Scenes of a Showdown -- The hosts welcomed back Jon Landis, who fell ill at BevNET Live and also discussed the final round of BevNET Live’s New Beverage Showdown 16 and why it was challenging for the judges to pick a winner. They also spoke about blurring lines among non-alcoholic beverages and beer, cannabis at the conferences, and how BevNET CEO John Craven busted a pinata. Lastly, they thanked Mike Dunford, the co-founder of chocolate beverage brand Coco Metro and Patrick Tannous, the co-founder/president of tea company Tiesta Tea for visits to BevNET HQ and noted that the Nov/Dec 2018 issue of BevNET magazine, which includes features on kombucha, hard cider and dairy alternatives, is now available online. 16:44: Interview: Brad Charron, CEO, Aloha -- Charron joined BevNET’s Ray Latif for an interview recorded in the Taste Radio studio in Watertown, Mass. where he discussed the process of reinvigorating Aloha, which had been mired in problems before he joined the company in 2017. Among the topics discussed: Aloha’s complicated mission, why he decided to focus on selling powders and bars, changing company culture to achieve “a team of equals,” lessons from Chobani founder Hamdi Ulukaya and Kind Snacks founder Daniel Lubetzky. 36:53: Interview: Dean Eberhardt and Andrew Markley, Co-Founders, HopTea -- Victorious in New Beverage Showdown 16, HopTea beat out 11 other early-stage brands over the two-day competition, which was held on Dec. 3 and 4 in Santa Monica. Shortly after their big win, Eberhardt and Markley sat down with BevNET CMO Mike Schneider and spoke about their journey as early-stage entrepreneurs. Brands in this episode: Aloha, HopLark HopTea, Willie’s Superbrew, Joybird Wellness, Mother Matcha, Hubble, Riff Cold Brew, Zest Tea, Kiva, EvoHemp, DRNXMYTH, BTL SVC, My B Sweet, Coco Metro, Tiesta Tea, Health-Ade Kombucha, Chobani, Kind Snacks, Under Armour
Comin' in hot lookin' for a few things. This installment is full hot on Trump, Saudi Arabi, Global Warming, another gross mistreatment of an autistic child, trying to humanize Aaron Hernandez and everything generation 9/11 (Millenial's) has killed...Along with much more nonsense. In the thick of Sober October we didn't have a liquor sponsor and even though we didn't mention it, we were drinking a little Booch and Cold Brew yet again. Our sponsors this week are Power Greens by Health Ade Kombucha and Chocolate Black by Stok Cold Brew Coffee. Follow us on Instagram and SoundCloud @bestkindofworse and Like us on Facebook! Also Subscribe to our Podcast and drop a comment in your preferred podcasting app.
Reviewing Health-ade Beet-Lime kombucha. This one was kind of hard to find. 8/10 --- Support this podcast: https://podcasters.spotify.com/pod/show/baron-gordon/support
What better way to cure the Monday Blues than with us? This week the #GoodBrothers revisit the Rosanne Barr twitter mishap and the recent interesting comments made by station executives, give our thoughts on the post-fight brawl at #UFC229, we give a big f*** you to Kayne West (excuse me, Ye), American Airlines (and the writer of said article) and the Stafford County, Virginia School Board, we discuss the aftermath of Hurricane Michael, we look into a prank that might have gone too far and quickly discuss the few known facts regarding the disappearance of columnist Jamal Khashoggi and the global effects it may have. Music featured at the conclusion of Episode 19 is the debut single "Even If" by Anahide. For all things Anahide you can follow her on Instagram @inesanahide. Her music is available on iTunes, Spotify, Apple Music, Google Play Music, YouTube and many more. This weeks sponsor was Cayenne Cleanse by Health-Ade Kombucha and Champagne Bang by VPX. Follow Us on Instagram and Soundcloud and Like Us on Facebook. Also Subscribe to our Podcast and drop a comment in your preferred podcasting app.
Since its launch in 2012, Health-Ade Kombucha has become one the most popular wellness brands in the country. We catch up with Justin Trout, Health-Ade’s co-founder and COO, to learn more about the history of the company--hint: hair loss plays a part--and we also talk about his career as a professional musician. The Pacheco Brothers, David and Rene, get our feet moving with a live in-studio performance at Dangerbird Records. The Pachecos initially emerged East L.A.’s music scene at Thee Commons, but are now known as “psychedelic cumbia punk” rockers, Tropa Magica. Snacky Tunes is powered by Simplecast.
On today's episode of THE FOOD SEEN, we're back and bubbling up with Daina Trout, founder of Health-Ade Kombucha, a thriving company based in lightly effervescent, fermented teas. After years studying nutrition, is was more of a personal philosophy that health is not only determined by science, but through connecting with what makes you happy, that lead her to the holistic qualities of kombucha. Well, that and hair growth! Using “real” food for flavors like Ginger-Lemon, Pomegranate, and a fan favorite, Jalapeño-Kiwi-Cucumber, Trout “followed her gut” to turn an upstart business into one of the biggest kombucha companies in the microbial world. The Food Seen is powered by Simplecast
Welcome to the first episode of Stairway to CEO! I am your host, Lee Greene. In this week’s episode, we are joined by Daina Trout, Co-Founder and CEO of Health-Ade Kombucha. Daina not only has one of the most successful kombucha drinks on the market, but she is a candid and powerful business owner that tells the truth about building a business from the ground up. You will hear the raw, fermented truth on fear, insecurity, imperfections and why it’s okay to have them while working towards your vision.
Daina Trout is co-founder and CEO of the fermented drink Health-Ade Kombucha. She not only has words of wisdom about starting your own company but also about her philosophy of "you do you." Find out more about Daina and Health-Ade Kombucha at Health-Ade.com Read more about The Passionistas Project at The Passionistas Project Podcast.
When it debuted in 2005, Perfect Bar was a tough sell to retailers unfamiliar with the concept of a refrigerated protein bar. But Leigh and Bill Keith, who co-founded the brand along with four other siblings and developed the products based on a family recipe that uses healthier ingredients, slowly achieved traction for Perfect Bar through persistence and a focused business strategy. The brand is now carried at thousands of retail chains across the country and is the leader of the blooming set. We caught up with Leigh and Bill at NOSH Live Summer 2018 and discussed the company’s journey to become, in their words, a 13-year overnight success, and how intense sampling efforts and grassroots metrics were critical to the brand’s development. The British novelist and author William Thackeray is quoted as saying that “Successful people aren’t born that way. They become successful by establishing the habit of doing things unsuccessful people don’t like to do.” But what are those things, those habits? We’ll be asking that very question to many successful entrepreneurs in new and upcoming episodes of the podcast, starting with Daina Trout, who is the co-founder and CEO of leading kombucha brand Health-Ade. In an interview recorded at BevNET Live Summer 2018, Daina discussed specific habits that have helped her achieve repeatable, positive outcomes and avoid routine mistakes. Also in this episode: A review of recent top headlines in the beverage business with BevNET assistant editor Marty Caballero. Show notes: 2:45: BTS at BevNET Live/NOSH Live -- The hosts discuss a few behind-the-scenes stories from the NOSH Live sampling experience, beta-testing and brand introductions at BevNET Live (Rise Brewing Co., meet Rise Kombucha!), Mike’s sticker pranks and more. 12:50: Interview: Bill & Leigh Keith, Co-Founders, Perfect Bar -- BevNET CMO Mike Schneider met with Bill and Leigh at NOSH Live Summer 2018 where they spoke about the brand’s origins and founding story, the innovative way that Perfect Bar sourced data in its early days, how changes in grocery and creativity were crucial in its growth and the importance of the family story for branding. 43:00: In the Newsroom -- BevNET assistant editor Marty Caballero joins the podcast to discuss the recent decision by Howard Schultz to step down as chairman of Starbucks, and Miller Coors’ acquisition of San Francisco-based kombucha brand Clearly Kombucha. 46:44: Interview: Daina Trout, Co-Founder/CEO, Health-Ade Kombucha -- Trout explains how a monthly strategy day and one-on-one weekly manager meetings have supported the company’s growth and her development as a leader and why accepting every media opportunity turned out to be a bad habit that she has since changed. Brands in this episode: Hella Cocktail Co., Evy Tea, Rise Brewing Co. Rise Kombucha, Perfect Bar, Starbucks, Clearly Kombucha, Canvas, Health-Ade Kombucha
We like highlighting the stories behind the brands we love. That’s why we reached out to Daina Trout, the coolest Co-Founder in the land + the CEO of Health-Ade. She has an incredibly interesting, grass roots story – and she’s raw + honest about the struggle that all entrepreneurs experience along that journey. Daina started Health-Ade Kombucha in 2012, alongside her husband and best friend. She was working in corporate America when she decided to pursue her passion for “real” food and develop the best-tasting, highest quality kombucha on the market. Under her fearless leadership, Health-Ade has grown from a small production, artisanal item made in a tiny apartment and sold at local farmers markets into the fastest growing brand in the category, now available in more than 12,000 stores and restaurants nationwide. We talk about... Create & Cultivate Daina’s story Why kombucha? The struggle of starting a business Keeping up with demand Forcing yourself into the unknown Tapping in to intuition The ups + downs of starting a business with your husband + best friend Why people invest in you Women need to acquire more capital Taking a 60% pay cut (and why it was a bad idea) The kombucha scandal What it means to make fermented food Hitting goals New flavors on the horizon Find more to love at almost30podcast.com! Resources: Learn more about Health-Ade | health-ade.com Connect with Daina on Instagram | @dainatrout Your Super | Use code ALMOST30 for 20% OFF at yoursuper.com Simple Contacts | Use code ALMOST30 to save $30 at simplecontacts.com/almost30 The Almost 30 Podcast is edited by Podcast Masters
Daina Trout is the CEO and Co-Founder of Health-Ade Kombucha, the fastest-growing Kombucha brand on the market. Daina started with her husband and best friend five short years ago in the farmer's market with $600 and no idea what they were doing.Health-Ade has grown from an idea to 100 employees strong in 7,500 stores nationwide. Besides Health-Ade's leader, Daina is also a mother, a wife, a sister, a daughter, a friend, a spinner, a yogini, an artist, a wine-lover, and a cook. www.health-ade.com
Daina Trout is the CEO and Co-Founder of Health-Ade Kombucha, the fastest-growing Kombucha brand on the market. Daina started with her husband and best friend five short years ago in the farmer’s market with $600 and no idea what they were doing. I’m fascinated by big dream, little resource stories like Daina’s and was thrilled to have her on Radically Loved. Health-Ade is like the only Kombucha I drink, so I’m excited to talk with the woman who started it all. Daina was so awesome to share what inspired her to start a business, how she did it, and what leads her to grow and evolve today. Radically Resourceful Daina Having a strong feeling that there was something else out there for her to do Going from business ideas of hair-loss prevention to kombucha Pushing herself and her dreams to the next level Radically Inspired Clarity The better you get at communicating, the better you’ll be in your personal and professional life. The pain and darkness you feel is the price you pay for getting stronger. Daina Trout Answers… How do you make kombucha? What was the biggest obstacle in creating your business? What do you do when you lack inspiration? Radically Loved Quotes “Health has more to do with your personal happiness than science.” “Fermented foods hold power. You replenish your body with probiotics it depends on.” “Every year we grow has required me to step even more into the leader and strategist I know I can be.” “Running a successful business is as simple as getting back on the horse every time you fall.” A Little More About Our Guest Health-Ade has grown from an idea to 100 employees strong in 7,500 stores nationwide. Besides Health-Ade's leader, Daina is also a mother, a wife, a sister, a daughter, a friend, a spinner, a yogini, an artist, a wine-lover, and a cook. www.health-ade.com
Sean Lovett had a serious Coke habit -- until he found kombucha. That change had been long in the making. Like many other consumers, Lovett remained a loyal Coke drinker for years, despite creeping concerns about its high sugar and calorie count. Seeking a soda alternative with a healthy halo, he took his first sip of kombucha nearly a decade ago and has never looked back. It was an experience that launched a mission: create a brand that could serve as “the Coke of the kombucha world.” In 2010 Lovett founded Revive Kombucha, a Sonoma-based company whose focus is to “sustainably produce the best tasting kombucha you’ve ever had.” Leading with approachable flavors aimed at mainstream consumers, Revive is primarily sold along the West Coast and is also distributed in metro New York; the brand is sold nationally at Trader Joe’s. It might not yet be Coke, but Lovett believes he’s getting closer to his vision. In a wide-ranging interview included in this episode of Taste Radio, he explained Revive’s value as a “kombucha that can get consumers off of soda,” and why collaborating with competitors is critical to the category’s success. Also included in this episode: a conversation with longtime CPG executive Doug Radi. The current CEO of dairy-alternative brand Good Karma Foods, Radi discussed the evolution of packaged food and beverage over his nearly two decades in the space and how Good Karma is innovating for the future. And in the latest edition of Elevator Talk, we met with Brittany Fuisz is the founder of Malibu Meals, a innovative food brand that markets organic, gluten and dairy-free food blends that are packaged in convenient, shelf-stable pouches. This episode is presented by OWYN. Show notes: 1:13: Sponsors, Here’s A Great Way to Rep Your Company -- A quick chat about Repsly’s excellent video interview series from BevNET Live Winter 2017. 2:26: “Visiting Hours” -- It’s a new year, and with it comes new opportunities -- like making your way to the Northeast for the usual fun, sun and plethora of business opportunities that the region offers. Whether you’re planning a trip to the Boston area or if your helicopter simply needs to make an emergency landing, please make us a part of your visit (or near-death experience). Meet with the editorial team; get feedback on your brands and products; talk to us about building awareness and educating consumers about your brand; investors, distributors, retailers -- we want to see you folks, too; check out our wicked cool bah. Also, we'll be in San Francisco this weekend and part of next week for the annual Winter Fancy Food show. Attending the event? Drop us a line. 6:25: Interview: Sean Lovett, Founder/CEO, Revive Kombucha -- Sean Lovett is the founder and CEO of Revive Kombucha, a maker of organic kombucha based in Sonoma County. Recorded at BevNET Live Winter 2017, Sean joined John Craven and Mike Schneider for a deep dive into Revive, including the key decision points behind its creation and efforts build an enduring brand. 28:57: Interview: Doug Radi, CEO, Good Karma Foods -- Doug Radi is the CEO of Good Karma Foods, a maker of plant-based milks and yogurts. Doug is a longtime food and beverage executive and veteran of legacy and upstart companies alike, with experience at Horizon Organic, Rudi's Gluten Free Breads, Silk and Frito-Lay. At NOSH Live Winter 2017, Doug sat down with Project NOSH editor Carol Ortenberg and BevNET assistant editor Marty Caballero for a conversation that included his take on why “brands need to have a core,” and controversy surrounding the Dairy Pride Act. 50:15: Elevator Talk: Brittany Fuisz, Founder, Malibu Meals -- We caught up with Brittany, a former Yelp executive, at NOSH Live Winter 2017 where she shared the vision for her brand of pouch-packaged, organic meals. Brands in this episode: Revive Kombucha, GT’s Kombucha, Health-Ade Kombucha, Good Karma Foods. iTunes Reference: 217554
Stephen Williamson, the co-founder and CEO of organic plant-based food and beverage company Forager Project, embraces a non-traditional approach to innovation. “We are great believers in ‘Ready. Fire. Aim.’” he said in a recent interview included in this episode of Taste Radio. “We have tried to leverage anything where we’ve seen success.” Launched in 2013, the San Francisco-based company has built a brand platform that extends from juices to smoothies to snacks and yogurts, all based around the principle of making great-tasting, healthy and minimally processed foods and beverages. Speaking with BevNET assistant editor Martin Caballero, Williamson and co-founder J.C. Hanley discussed how the company works to align innovation with current trends while staying true to its core mission. Williamson, who is a former chairman and CEO of Odwalla, and Hanley also spoke about their origins in the food business and why “learning from food” is a key piece of Forager’s business philosophy. Also included in this episode: A conversation with Brandon Partridge, the Senior Vice President of Industry Development at American Frozen Food Institute and the founder of Ibex Yogurt, an innovative brand of organic drinkable yogurts that was discontinued in 2014. Partridge discussed learning lessons from his journey as a beverage entrepreneur and reflected on stumbling blocks and pitfalls. This week’s Elevator Talk features Maggie Patton and Alex Buckley are the co-founders of Bitsy's Brainfood, an organic food company that makes allergen-friendly and vegetable-based snacks and cereals. Show notes: 1:01: Insights from Brewbound Session, NOSH Live and BevNET Live -- The hosts discuss news, trends, new products and speakers from the three conferences. Included in their banter: Novo Brazil’s triumph in Brewbound Session’s Startup Brewery Challenge 9; Saffron Road founder and CEO Adnan Durrani’s stirring presentation at NOSH Live; the magic of oat-based granola brand Woats; the genius of Califia Farms’ Greg Steltenpohl and Arnold Ventura; why new sparkling juice brand Hubble could be an Orangina-killer. 13:14: Interview: Stephen Williamson and JC Hanley, Co-Founders, Forager Project -- Forager is a maker of organic, plant-based food and beverages, including cold-pressed juice, nut milks, dairy-free yogurt and vegetable-based chips. In this interview, recorded via Skype, Williamson and Hanley discussed the company’s mission and innovation philosophy, its transition from a focus on cold-pressed juice to multi-pronged portfolio of food and beverage and how “learning from food” allowed the company to leverage its expertise in cashew milk production to create a new line of dairy-free yogurts. 37:56: Interview: Brandon Partridge, Founder, Ibex -- Partridge is the founder of Ibex Yogurt, an innovative brand of organic drinkable yogurts founded in 2011 and was discontinued in 2014. In our conversation, recorded at NOSH Live Winter 2017, he discussed why the brand may have been a victim of “right place, wrong time” and the notion that young companies like Ibex often “live at the edge of success and extinction.” 1:02:49: Elevator Talk: Maggie Patton & Alex Buckley, Co-Founders, Bitsy's Brainfood -- Patton and Buckley are the co-founders of Bitsy's Brainfood. Moms and former educators, the pair discussed how and why they launched the organic food company, which makes allergen-friendly and vegetable-based snacks and cereals. Brands in this episode: Novo Brazil, Honey Mama's, Woats, Califia Farms, Odwalla, San Pellegrino, Hubble, Vive Organic, Bija Bhar, Mother Beverage, GT’s Kombucha, Health-Ade Kombucha, Brew Dr. Kombucha, Better Booch, Forager Project, Ibex, Bitsy Brainfood For sponsorship opportunities, feedback and suggestions, contact ask@tasteradio.com.
Earlier this month the Taste Radio team met with GT Dave, the founder of best-selling kombucha brand GT’s Kombucha. In an interview recorded for this episode, Dave discussed the origins of GT’s, a brand he created 22 years ago and its pioneering role in the fast-growing and high-profile kombucha category. Recorded at the company’s headquarters in Los Angeles, Dave explained his belief that most "successful businesses come from a pure place" and stressed that brands should attempt to connect with consumers on a personal, intimate level. He also discussed why the company is constantly innovating and attempting to improve. “Complacency is a part of human nature, but I believe it’s also a version of corporate cancer,” he said. “As soon as you feel like you’re coasting, you’ve done enough or you’re great is when you start fail.” Also included in this episode: a conversation with SnackNation founder and CEO Sean Kelly, who discussed the company’s approach to optimizing office culture through better-for-you snacks and aspirational brands. In the latest edition of Elevator Talk, we spoke with Lilly Wunsch is the co-founder and COO of 4th & Heart, a maker of ghee-based foods. This episode is presented by Sovereign Flavors. Show notes: 1:20: We’re Loko About These Four Things: The hosts chat about their current crushes in food and beverage, including alcoholic seltzers, Sunday night meal prep, innovative cocktail ingredients and new kombucha offerings at Trader Joe’s. 12:00: Interview: GT Dave, Founder/CEO, GT’s Living Foods -- Dave discussed explained how the brand and company have evolved over the past two decades while remaining independent and staying true to its core values. 43:02: Interview: Sean Kelly, Founder/CEO, SnackNation -- SnackNation is a company that delivers boxes of healthy snacks to business across the U.S. In our conversation, Kelly explains the company’s mission to create happier, healthier and more productive people. He also discusses the company’s efforts to be known for thought leadership and why he believes a company’s core purpose is not birthed, it’s “discovered.” 1:02:09: Elevator Talk: Lilly Wunsch, Co-Founder/COO, 4th & Heart -- Lilly Wunsch is the co-founder and COO of 4th & Heart, a maker of ghee-based oils, butters and spreads. We met Lilly at Expo East 2017 and discussed the company’s mission to “modernize ancient pantry staples.” Brands in the episode: Good Wolf Kefir, Vermont Village, Hudson Standard. Drink Maple, GT’s Kombucha, Health-Ade Kombucha, Revive Kombucha, Capital Kombucha, Brew Dr. Kombucha, Nauti Seltzer, White Claw Seltzer, Clif Bars, Krave Jerky, Skinny Pop For sponsorship opportunities, feedback and suggestions, contact podcast@bevnet.com.
This week’s edition of Taste Radio features an interview with Jennie Ripps, the co-founder and CEO of Owl’s Brew, a maker of tea-based cocktail mixers and tea-and-beer Radlers. In our conversation, Ripps spoke about the development of Owl’s Brew, which has been at the forefront of the premium cocktail mixer category since its launch in 2013. She also discussed the company’s relationship with Zx Ventures, the global incubation arm of Anheuser Busch, which is an investor in the brand, including how Owl’s Brew evaluated the opportunity to work with a strategic partner and what Zx brings to the table beyond financial investment. Also included in this episode of the podcast: Project NOSH editor Carol Ortenberg and BevNET senior brand specialist Jon Landis sat down with Pete Speranza, who is a New Business Development Principal with General Mills’ business development and venture capital arm 301INC, to discuss the group’s mission and its investments with emerging food and beverage brands. And in the latest edition of Elevator Talk, we chat with Jason Petrou, the founder of organic energy drink brand Clean Energy Organics. Show Notes: 0:29: Intro to hosts -- Ray Latif, John Craven, Jon Landis and Mike Schneider. The show begins with a chat about recent travels and what we’ve been munching and sipping on of late. John talks about his West Coast trip and his kombucha consumption, Jon talks about how a donut brand is taking advantage of opportunities at Phish shows. Mike talks about Sap!, a line of carbonated maple and birch waters, and Ray chats about Oral IV shots. Ray suggests we try Ethan's apple cider vinegars shots live and in action. 6:37: Interview -- Ray and John sit down for a conversation with Jennie Ripps, the CEO and co-founder of Owl’s Brew, a maker of tea-based cocktail mixers and radlers. Jennie spoke about the launch and development of her company and its recent partnership with Zx Ventures, the global incubation arm of Anheuser Busch. 28:40: Interview -- Jon and Project NOSH editor Carol Ortenberg speak with Pete Speranza, a New Business Development Principal with 301INC, which is the business development and venture capital arm of General Mills. Pete spoke about the mission of 301INC and some of its investments and work with emerging brands. 53:52: Elevator Talk -- Meet Jason Petrou, Founder of CEO Beverages, a line of low-sugar, low-calorie, coconut water-based, organic energy drinks. We caught up with Jason at BevNET Live Summer 2017 to hear about CEO's new flavors and what he is geeking out on within the beverage industry. Brands in this episode: Revive Kombucha, Health-Ade Kombucha, Boochcraft, Kombucha Dog, Suja, Owl’s Brew, Sap!, Oral I.V., Ethan’s, Tio Gazpacho, CEO Beverages For sponsorship opportunities, feedback and suggestions contact podcast@bevnet.com.
Daina Trout is the CEO of Health-Ade Kombucha which she co-founded in 2012 alongside her husband Justin Trout and best friend Vanessa Dew. Diana's enthusiasm drive to make a difference, speaks to the importance of the company's tagline 'Follw your Gut'. The story of Health-Ade is owed to the belief that following your guy is integral in one's journey to happiness and health. In this episode you'll learn: How she started HealthAde The importance of following your gut (and a good tag-line!) Why you should be committed from day one! Join our planning party: text PLANNINGPARTY to 44222 Links: Facebook Community Show Notes Planning Party Click to view: show page on Awesound
Drunk on White Girl Rose and Health Ade Kombucha (it’s a good mix)That’s So Retrograde sits down with their favorite astrologer, Ambi Sitham for the first ever TSR: LIVE! at Soho House West Hollywood. They are also joined by singer/songwriter/comedian Jackie Tohn who performs the So Retrograde theme song and closes the show with an original retrograde-esq rap. It’s a show!!
On this week's special edition of The Farm Report, host Erin Fairbanks is joined in the studio by Health-Ade Kombucha co-founder Daina Trout. Tune in to hear them discuss the evolution of the company, Trout's plans for the future, and a live on-air tasting of a selection of Health-Ade flavors.
The girls are sipping the Health-Ade this week as they find out “what's the deal with Kombucha?” (seinfeld voice), with founder and CEO of Health-Ade Kombucha, Daina Trout. Rest assured this episode is all (fermented) tea, no shade. ?☕