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They call it “better-for-you.” But better for who, exactly? And are trendy startups solving a problem – or just selling the illusion of one? The hosts dig in. We also revisit four interviews from Taste Radio's NYC meetup, where leaders from innovative food and beverage organizations, including Rethink Food and The Goods Mart, shared insights on mission-driven business models and scaling with purpose. Show notes: 0:45: Deadlines & Agendas. Chasin' Victory. NNE Is Next. Your Grandma's A.I. BFY Candy & Vodka. It's Redundant, No? The hosts note a fast-approaching deadline for the BevNET Live's New Beverage Showdown and the event's newly released agenda. They also spotlight Chasin' Dreams Farm, winner of the Naturally San Diego Naturally Rising Pitch Competition, and tease a similar event that a sister chapter will be hosting this month. They heap praise on Del Real Foods' new marketing campaign, before Ray's skepticism about new BFY candy bar brand Hormbles Chormbles sparks a conversation about whether moderation and simplicity answer real consumer needs. Melissa unveils a new line of “late night” Doritos and asks if soy milk might be having a quiet comeback, Jacqui highlights a beachy iced tea brand and Ray shows love to a pair of bottled cocktails inspired by a legendary bar in Japan. 30:44: Interviews from Taste Radio's NYC Meetup – Cole Riley, VP of Engagement and Partnerships at Rethink Food, described how the chef-led nonprofit repurposes excess food from restaurants and CPG brands to combat food insecurity, having delivered over 30 million meals across NYC and Miami. Austin Rief, co-founder of Morning Brew and Oceans Talent, explained how Oceans helps U.S. companies hire vetted overseas talent – mainly from Sri Lanka – for up to 65% cost savings while maintaining high-quality work and cultural fit. Rachel Krupa, founder of The Goods Mart and Krupa Consulting, highlighted her mission to spotlight better-for-you brands through curated retail and hotel minibars, emphasizing taste, founder values, and ingredient integrity. David Segal, the founder of David's Tea and now president of Highbeam, shared how his frustration with traditional banking led him to join and help grow novel financial platform Highbeam – a financial platform that automates finance tasks, optimizes cash flow, and provides tailored banking and credit solutions to scaling consumer brands. Brands in this episode: Liquid Death, Cann, Malk, Health-Ade, Chasin' Dreams Farm, Recoup, Mooski, Fierce & Kind, RXBAR, Body Vodka, Spiked Ade, Harken Sweets, Gigantic Candy, Mild Addictions, Del Real Foods, Farmer Foodie, Singing Pasture Farm, Conza Crumbs, Doritos, Madley Hadley, Kirra Tea, WholeMoon, Crushed Tonic, On The Rocks, Toki Whiskey, Haku Vodka, David's Tea, GNGR Labs
Is West Virginia's groundbreaking move to ban artificial dyes in food the pebble that causes an avalanche? And, is Ben Stiller really leaping into an already crowded pool for BFY soda? Lots to discuss. We also sit down with Dan Grim, the CEO of functional drink manufacturer Lucky To Be Beverage Co. Show notes: 0:45: D2, Not 3. Sign Up, Meet Up. Pitch & Catch. Color Us Intrigued. Dogfight. Pouch Bites, Vodka & Saints. – The NCAA basketball tournaments generate some off-the-wall banter (wait, what's Jacqui's username?), before the hosts turn their attention to Taste Radio's upcoming meetup in New York City and BevNET Live Summer 2025. Ray highlights West Virginia's new law banning artificial colors in food and the rest of the hosts weigh in on its potential impact nationally. The news that Ben Stiller filed a trademark for a new low-sugar soda brand turned heads and inspired a chat about the actor's most notable movies. The Newton crew munches on flavored dates, dried mango and granola clusters, before Jacqui talks about a “mindful” beverage brand. John has an unusual vodka at his side along with flasks of a NA gin analog. 28:51: Interview: Dan Grim, CEO, Lucky To Be Beverage Co. – Dan helms Lucky to Be Beverage, a San Diego-based provider of private label and co-packing solutions for functional beverage brands, as well as gummies, capsules, and tablets. At an event hosted by industry organization Naturally San Diego, Dan shares his expertise on the booming functional mushroom trend and the intricacies of the co-manufacturing business. From scaling beverage brands to ensuring the right partnership fit, Dan dives into some of the key elements that drive success in the ever-evolving wellness space. Brands in this episode: Polar, Guayaki, Harmless Harvest, Chobani, De Soi, Poppi, Health-Ade, Vive Organic, Cann, MALK, Liquid Death, Pepsi, Purely Sprouted, Senor Mango, True Dates, Broda, Mind Garden, Little Saints, Whims
Freed has a major announcement, despite being in a bendryl-hole. Alex has a GF, the CFP marches on to the Semi Finals, and the Boys are seeing DOUBLE
Miami loses to Georgia Tech, Alex has a bald spot, and as always - more booch is the solution
Innovative protein brands and proactive meetings. The hosts advocate for both in this episode, which also features an interview with Trey Zoeller, the founder of pioneering whiskey maker Jefferson's Bourbon, a brand recognized by and awarded for its Ocean Aged At Sea expression, a whiskey matured on ships that travel around the world. Show notes: 0:25: Bag It. Face To Face > Email. Take A Minute. The Liver! Fridge Pop. Beard Scoby. – Less than three weeks away from BevNET's winter events, Ray gets agitated while sharing some important travel tips and the hosts explain why meeting John Foraker in December should be on your agenda. They also introduce a new Taste Radio social series, enjoy a new kind of scent in the studio and sample several products from protein-centric brands, including ancestral meat snacks, peanut butter cookies, and mint chip-flavored shakes. Ray also highlights a new brand of macron pops and John tests out a new kombucha-inspired after shave. 28:41: Interview: Trey Zoeller, Founder, Jefferson's Bourbon – Trey, who first joined us for an interview in 2020, talks about why the pairing of oysters and Jefferson's Bourbon Ocean Aged At Sea expression works so well. He also discusses the origins of the uniquely matured whiskey and why the product was initially disparaged by his industry colleagues, and how Jefferson's, which is known for its innovative approach to aging, maintains the cache and image of being a renegade while simultaneously being a widely distributed and popular brand. Brands in this episode: Daily Crunch, Once Upon A Farm, Fly By Jing, Country Archer, Russian River Brewing, Kombuchade, Hint, Grounded, LifeAid, H&H, Macarooz, Health-Ade, Dogfish Head, Love & Chew, Lenny & Larry's, Jefferson's Bourbon
In this inspiring episode, Vanessa Dew, co-founder of Health-Ade Kombucha, shares her journey of transitioning from building a $300 million beverage empire to her next chapter of helping other founders. Vanessa reflects on the challenges of balancing personal identity with professional success and offers insights into personal growth, leadership, and the importance of community. She highlights her passion for creating meaningful, intimate experiences for women entrepreneurs, as well as her exploration into "unsexy" but profitable small businesses. Through her candid conversation, Vanessa encourages listeners to embrace vulnerability, challenge societal expectations, and prioritize their well-being while building their careers.About Vanessa Dew:Vanessa Dew is a magnetic professional speaker, entrepreneur coach, and co-founder of Health-Ade, one of the world's most successful kombucha brands, reaching nearly $300 million in retail sales and available in over 50,000 stores. Named Entrepreneur of the Year by USC Marshall School of Business, she mentors up-and-coming founders. Having been recognized in world-renown publications like Forbes and Glamour, she was also named one of the Gold House A100 List of most impactful Asians. Her insights have been featured on popular shows such as 2nd Life, Gritty Girls, Asian Boss Girl, and The Mad Happy Podcast. Vanessa's passion for empowerment led to The Gold House Futures Scholarship. Engaging in investment, advisory, and board roles, she's spoken on esteemed panels and delivered keynotes at Expo West and influential stages worldwide. As a formidable businesswomen and mother of two, Vanessa Dew is more than a name; she is the embodiment of optimism, resilience, family values, and the audacity to dream big.
Anjula Acharia is a talent manager, angel investor, and entrepreneur. She is the Founder and CEO of A-Series Investments and Management, a company that invests in startups, many of which have achieved unicorn status. Some brands that she has invested in include ClassPass, Hooked, Bumble, Health-Ade, and SkinnyDipped.In 2007 she founded DesiHits, blending pop culture with diversity. She introduced top artists such as Lady Gaga, 50 Cent, and Britney Spears to India, and she still manages Priyanka Chopra, whose career she launched in the United States. Anjula has been named on Billboard's International Power Players and Top 40 Women in Music lists, featured in the New York Times, Wall Street Journal, Forbes, and Vanity Fair. Recently, she was named to Adweek's Disruptor List, and Elle Magazine's Power Women in Tech.Follow To Dine For:Official Website: ToDineForTV.comFacebook: Facebook.com/ToDineForTVInstagram: @ToDineForTVTwitter: @KateSullivanTVEmail: ToDineForTV@gmail.com Thank You to our Sponsors!American National InsuranceFollow Our Guest:Instagram: @Anjula_AchariaTwitter: @AnjulaAchariaLinkedIn: Anjula AchariaFollow The Restaurant:Official Website: Masala Bay Hosted on Acast. See acast.com/privacy for more information.
We are SO back, baby!
It's a “buy or sell” episode as the hosts opine about the future of online grocery shopping, fish sticks, and whether kombucha can recapture some of its magic (and sales). They also discuss Athletic Brewing Co.'s recent $50 million financing round and highlight a few fizzy and spicy new products. Show notes: 0:25: Boatin'. No Stage In S.D. M&Athletic. Bruised Peaches. White(fish) Space. Hops For Breakfast. – An hour before the Newton-based team set sail on Boston Harbor, the hosts chat about John's upcoming interview as part of a Naturally San Diego meetup on July 17 and the reasons why Athletic Brewing hasn't been acquired… yet. They also share their personal preferences on buying produce using a smartphone or keyboard, why Ray thinks there's big potential for a sleepy frozen segment and whether current challenges in the kombucha category can be overcome. Later, Jacqui gets Parch-ed, Ray is impressed with a new sparkling water brand, Mike unveils an upscale condiment and John samples a morning brew. Brands in this episode: Athletic Brewing, Gorton's, Elavi, Peepal People, Olipop, Poppi, De La Calle, GT's Living Foods, Fishwife, Paro, Chai Box, Kola Goodies, Nguyen Coffee Supply, Health-Ade, Revive, Humm Kombucha, Kevita, AriZona Beverages, Truff, Parch, Cure Hydration, Hoplark
On the latest pod we interview Vanessa Dew who Co-Founded and created a $200M Kombucha Empire - Health-Ade Vanessa is a dynamic force in the realm of innovation and entrepreneurship. With a passion for pushing the boundaries of what's possible, Vanessa's journey is marked by a relentless pursuit of excellence and a keen eye for emerging opportunities. In this episode, you'll discover: How Health-ade was early to the Kombucha and. gut health party. Vanessa's invaluable tips for achieving success and profitability. Her trailblazing journey as a female Asian American entrepreneur, inspiring women to believe in themselves. Join us in celebrating Vanessa Dew, a trailblazer whose vision knows no bounds and whose impact continues to shape the future of innovation.
You'll hear me lovingly describe Caroline Levy as someone that confidently dances to the beat of their own drum, but what I was referring to was my belief that the most successful people in business have conviction when others don't. Because don't get it twisted…building conviction isn't for the faint of heart. Yet, those courageous enough to go through the journey will find that if it's coupled with passion…the result is electrifying. That statement I think perfectly quantifies Caroline Levy's renowned career as one of the top equity analysts in the consumer space, trusted board member of brands like CELSIUS Holdings, Health-Ade, and Athletic Brewing, and overall strategic thinker that's uncovered key consumer trends well before they became mainstream. Sounds right up my alley, right? So, I knew our conversation was going to be electric, but it honestly even exceeded my lofty expectations. Despite covering a ton of categorical ground in a relatively short amount of time…you can expect of deep conversation that spans from the dynamic energy drinks market to the emerging gut health functional beverage space…and even the disruptive non-alcoholic beer category. Moreover, we share our thoughts on why CPG brands should be focusing more on delivering value over volume. Finally, Caroline and I put on our economist hats…look into our CPG crystal balls and share some thoughts around the near-term outlook for beverage deals. But those are just some of the interesting topics we talked about in this episode... FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba YOUTUBE - www.youtube.com/c/joshuaschall TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support
Welcome to the next episode of Evie Unbounded
Has “organic” lost its sheen? Based on Nielsen IQ data presented by Whipstitch Capital's Nick McCoy, it would appear so. A veteran food and beverage investment banker, McCoy spoke at a recent event in Vail, Colorado hosted by private equity firm Manna Tree. As part of a presentation on deal flow and trends in the natural products industry, he revealed a shift of the most important product attributes for consumers of natural brands, and how Gen Z and Alpha's current spending patterns can inform brands about where to invest their resources. The Manna Tree event also featured fireside chats with General Mills M&A director Andrew Petz and Holly Adrien, who leads natural and organic strategy for Kroger and is the retailer's innovation manager, each of whom shared insights about their respective roles amid an evolving landscape for natural products. Ray attended the event and shared takeaways in this episode, which also includes the hosts' assessment of Nutrabolt's investment in supplement brand Bloom Nutrition and the acquisition of plant-based creamer brand nutpods. The hosts also riffed on a handful of new products, including Heath-Ade's new soda brand Sunsip. Show notes: 0:35: When In Vail, Vest Up. Time To Invest In Sustainable Packaging? A Good Match. Jacqui's Peas. – The hosts commented on Ray's unusual outfit and lack of ski plans before he gave a summary of business presentations from Manna Tree's Leadership Summit, held earlier in the week. Amid the synopsis, they chatted about why a high-profile cereal company was struggling to find an acquirer, best practices for connecting with retailer buyers and a few expectations for Expo West. Ray shared his take on Health-Ade's latest attempt at soda, while John and Mike spiced things up with new hot sauces and chili crisps and Jacqui shared her passion for peas. Brands in this episode: Gotham Greens, Heath-Ade, The New Primal, Good Culture, Verde Farms, C4, Bloom Nutrition, nutpods, Sunsip, Red Clay, Truff, Muci, Bhuja, Magic Spoon
Dinner for Shoes is a podcast hosted by Sarah Wasilak, a fashion and food enthusiast with her mouth full. With appearances by her cats, Trish and Kit, and agendas that almost always go to shit, we aim to dive into a discussion about fashion and style and break some bread in each episode. In episode 17, Mocktails + Dry January Jammies, Sarah explains why she's decided to participate in Dry January for the first time ever. She reads stats from some interesting articles about alcohol's effect on the body, and she touches on her own mental health and how it's impacted by alcohol. As Sarah whips up some mocktail recipes that incorporate non-alcoholic beverage brands, she walks her dinner guests through her favorite PJ brands for cozy season. Sarah's Sleepwear Superlatives introduce 10 different labels known for pajamas, and she explains what she likes about each one. Dinner for Shoes podcast episodes are released weekly on YouTube, Spotify, and Apple. You can follow along for updates, teasers, and more on TikTok, Instagram, and Facebook. If there are any fashion topics you've been pondering or good eats you think Sarah should try, don't hesitate to send a DM or an email. Dinner for Shoes is an original by The Kai Productions. Follow Dinner for Shoes: @dinnerforshoes on Instagram, TikTok, Facebook, and YouTube Follow host Sarah Wasilak: @slwasz on Instagram Follow producer Megan Kai: @megankaii on Instagram Get in touch: dinnerforshoes@gmail.com To make this video more accessible, check out YouDescribe, a web-based platform that offers a free audio description tool for viewers who are blind or visually impaired. THIS DINNER Makeshift mocktails! Ingredients include: Celsius energy drink, Anima Mundi herbal supplements, Health-Ade kombucha, Pom pomegranate lemonade tea, Harmless Harvest coconut water, Grüvi secco and sangria, De Soi sparkling non-alcohol apéritif, and Diet Coke. THESE SHOES Aerie Fur Scruff Slippers in Festive Olive (1499-8622) THIS OUTFIT Pretty Lavish Mckay One Shoulder Knit Top Free People Intimately Sweet Thing Lounge Pants (87494530) BaubleBar Drink Earring Tequila Shot Set Marrow Fine custom rings THESE CHAPTERS 0:00 - HOW ALCOHOL AFFECTS MY MENTAL HEALTH 8:16 - DRY JANUARY STATISTICS 15:35 - THE PAJAMAS BEHIND THE SLIPPER 18:15 - MAKE MOCKTAILS WITH ME 25:23 - SLEEPWEAR SUPERLATIVES 42:45 - DIET COKE (SODA IS BAD 4 U) IT'S JUST SO GOOD THIS PRODUCTION is created, written, hosted, and produced by Sarah Wasilak. is creative directed and executive produced by Megan Kai. is tech supervised by Nick Zanetis. includes photos in chronological order by Sarah Wasilak, freepeople.com, animamundiherbals.com, ae.com, TomboyX @tomboyx on Instagram, savagex.com, celsius.com, Sleeper @daily_sleeper on Instagram, lilysilk.com, cvpjs.com, Sofia Richie Grainge @sofiarichiegrainge on TikTok, fleurdumal.com, oliviavonhalle.com, getgruvi.com, drinkdesoi.com, and Carissa Stanton @broccyourbody on Instagram. references What Happens to My Body During Dry January via nytimes.com, Considering Dry January? Set Yourself Up for Success via nytimes.com, Can Giving Up Alcohol Improve Your Sleep? via washingtonpost.com, Do You Get ‘Hangxiety'? How to Cope With an Anxious Hangover via theguardian.com, Belly Loving Mocktail from animamundiherbals.com, Celsi-Rita Mocktail from celsius.com, Alcohol-Free Passion Fruit Secco Spritz from getgruvi.com, Guava Grapefruit Rosé Spritz from drinkdesoi.com, Kate Spade New York Nolita Cocktail Set, abcV in New York City, La Ligne, For Love & Lemons, and Joseph Cassell Falconer. is made with love. SLEEPWEAR SUPERLATIVES Best Boho: Free People Best Colorways: Aerie Best Inclusive: TomboyX Best Seasonal Variety: SavageX Most Stylish: Sleeper Best Silk: Lilysilk Best WFH: CVPJ Softest: Eberjey Best His and Hers: Fleur du Mal Most Luxe: Olivia von Halle
The boys are joined by Der and Reba to talk all things Boochy, Bally, and afternoony.
At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand's presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of experimentation. During this Retail Remix episode, we go back to a panel of marketing leaders who shared their unique approaches to social media marketing and advertising. They discussed how they take a full-funnel approach on platforms like Meta, Google, TikTok and Pinterest, and the importance of authentic user-generated content and influencer marketing. Tune in to learn: Why more organic and “raw” content is more effective than traditional, glossy advertising; Why TikTok is a dynamic platform for experimentation; and How to be agile in testing new content and advertising approaches on different platforms. RELATED LINKS Learn more about Pacsun, HEALTH-ADE, and Sundays here! Learn more about RICE 2024. Read more about social commerce trends on Retail TouchPoints. 2023 Retail Strategy & Planning Series On-DemandAccess a week's worth of content from our friends at Salesforce, Akeneo, Cloudinary and more…all in one click. Watch the 2023 Retail Strategy & Planning Series on-demand today!
Kombucha tea has become many people's drink of choice, and nowadays you'll see various brands populating the beverage aisle of your local grocery store. One of the earliest pioneers of the drink, Health-Ade, started back in 2012, when Vanessa Dew took a leap of faith and started a business with her best friends. Despite the risks, she decided to leave her career in pharmaceuticals to start brewing kombucha at home. As regular drinkers of Health-Ade kombucha, we are so excited to learn more about Vanessa's entrepreneurial journey, the amazing farmer-sourced flavors, and Vanessa's personal approach to health and self-care. __________________________________________ Hosts: Melody Cheng, Janet Wang, Helen Wu Contributing Editor: Haemee Kang __________________________________________ P A R T N E R S • Pampers: For trusted protection, trust Pampers, the #1 pediatrician recommended brand. • Nikon: To learn more, visit NikonUSA.com/podcastZ8 __________________________________________ C O N N E C T W I T H U S • Subscribe and Follow us @asianbossgirl on Apple Podcasts/Spotify/Amazon Music/YouTube/Instagram/Twitter/Facebook • Listener Survey: Let us know your thoughts on the podcast here • Shoutouts: Give a shoutout on the podcast here • Email: hello@asianbossgirl.com __________________________________________ S U P P O R T U S • Merch: asianbossgirl.myshopify.com • Donate: anchor.fm/asianbossgirl/support • More about us at asianbossgirl.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
Booch Ball Season 4 is LIVE Alex & Freed launch their first live broadcast of Booch Ball to celebrate the Confusion Bowl: Miami (FL) vs Miami (OH) Friday night on the ACC Network. The boys are joined by the most famous Booch Ball guest of all time: ESPN Announcer Jay Alter! Jay is in Miami preparing to be on the live broadcast. What we're drinking: Health-Ade Pomegranate, the #1 overall kombucha on our boocha big board What we're thinking: It's the Confusion Bowl! Jay Alter gives us insights from his interviews with Miami players and coaches & Alex quizzes Jay with a Tale of Two Cities to figure out just how confused he is about the REAL Miami Who we're picking: Full slate of week 1 matchups + Miami Hurricanes final score. We've also got a new rating for the top dog HA Pomegranate Stay Cultured... peace
Sixteen years ago, Sweetgreen set out to redefine how consumers perceive fast food by offering crave-worthy meals made with clean and traceable ingredients and sold at an affordable price. Co-founder Nicolas Jammet has long been at the forefront of Sweetgreen's menu strategy, and in his role as chief concept officer, he is tasked with maintaining the company's high standards for quality and consistency in every bowl, snack and beverage sold in its restaurants. With nearly 160 locations across the U.S. and plans for 1,000 total by 2030, his job is becoming increasingly complex. And, yet, his goal is to continuously improve customer experience by way of new flavors, ingredients and systems that live up to the standard of Sweetgreen's original mission and vision. In this episode, Jammet spoke about the process by which Sweetgreen curates its offerings and designs new products, how he evaluates CPG brands before adding them to the menu, how the company utilizes technology to enhance productivity without compromising culture and shared lessons for new and emerging entrepreneurs about how to build a sustainable business. Show notes: 0:43: Interview: Nicolas Jammet, Co-Founder, Sweetgreen – Taste Radio editor Ray Latif met with Jammet at Sweetgreen's Back Bay location in Boston where the entrepreneur spoke about a new collaboration with premium seafood brand Luke's Lobster and how the patrons in the Hub compare to those in other cities. He also explained how Sweetgreen defines “healthy” and “affordable,” an average day in his role as chief concept officer, innovation surprises and missteps, the company's partnership with plant-based meat brand Meati and his perspective on introducing new branded beverages and snacks to the menu. Later, he talked about the integration of automated technology to Sweetgreen restaurants, limited-time partnerships with well-known and respected chefs and his mentorship of early-stage entrepreneurs, including Melanie Masarin of Ghia and Becca Millstein of Fishwife. Brands in this episode: Meati, Hu Chocolate, Olipop, Spindrift, Proud Source, Health-Ade, Rowdy Mermaid, Mother Kombucha, Ghia, Fishwife
Welcome to Episode 109 of The Madhappy Podcast. This week, we are excited to welcome Vanessa Dew onto the show to learn more about her journey co-founding the kombucha tea brand Health-Ade and the mental health realities that come with founding a company and bringing it to scale. To kick things off Peiman asks Vanessa to share the inspiration behind founding Health-Ade and how the idea came to fruition (2:10). The two get into a conversation about the brand's mission to follow your gut, speaking to the literal and metaphorical aspects of the company's tagline (6:12). Vanessa and Peiman speak about their experiences and pressures that arose throughout young adulthood as children of immigrants (18:09) before moving into a discussion about therapy and how it has benefited them both on a business and personal level (25:05). Peiman asks Vanessa to elaborate on how she has worked to maintain her well being and overall mental health since founding Health-Ade (30:52), before the two wrap up as Vanessa shares a few important lessons that she has taken away from her entrepreneurial professional experiences (38:20). We talk about some serious topics on this show. We are not professionals and are not giving advice. If you or someone you know needs help, please text start to 741741 and for additional resources please visit LocalOptimist.com/Get-Help The Madhappy Podcast is for informational and entertainment purposes only and is not a replacement for medical advice, diagnosis or treatment. Follow us: @Madhappy | @LocalOptimist Visit us: Madhappy.com | LocalOptimist.com
At what stage of development should brands consider aligning with a celebrity or athlete? How can companies assess the potential value and impact of those partnerships? The hosts shared their perspective on both topics, and also spoke about why niche brands might need to reconsider certain positioning and packaging callouts that have them collectively scratching their heads. Show notes: 0:43: A Swift Dip In Your Bank Account. Ray Seafallon. We're Coneheads. An NSFW Bev? – John explained why Taylor Swift's concert tour left a hole in his wallet, before the hosts highlighted an opportunity for BevNET Live attendees to meet one-on-one with buyers from major retailers, including Sprouts, and discussed the recently announced partnership between Health-Ade and Ryan Seacrest. They also spoke about what CPG founders might learn from the movie “Air,” the connection between Muddy Bites and muffin tops, whether #steviafree might be a trending term, Jacqui's “lovelife” and an NA beer/Netflix collaboration. Brands in this episode: Health-Ade, Propel, Barcode, Yesly, Utz, Mike's Hot Honey, Jarritos, Plezi, Muddy Bites, Vina, De La Calle, Love Life, Neuro, Dune, Vital Proteins, Athletic Brewing, Budweiser, Keystone, Michelob, Zima
On today's episode, I sat with self-proclaimed email marketing nerd, Chase Dimond and we discussed...first and foremost, being a #girldad and what that means as a business owner. Beyond that, we talked about some of Chase's big goals. Like getting to 1,000,000+ followers on LinkedIn. He shared his strategy which is a combination of 1. Good Content 2. High Volume (of content) and 3. Distribution and Engagement. I was also so intrigued with Chase's story and humble beginnings which tell the story of him being diagnosed with Crohn's disease and his desire to bring awareness to Crohn's was a launchpad for his personal and career growth. Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, they've helped clients send over a billion emails resulting in over $100 million in email attributable revenue. A few of their clients include Poo~Pourri, Eight Sleep, Mixtiles, and Health-Ade. But beyond that he runs several incredible social media channels like Daily Copywriting >>> https://twitter.com/dailycopywriter?s=20 Follow Chase on Twitter >>> https://twitter.com/ecomchasedimond?lang=en Important Links: Connect with me on LinkedIn Follow Me on Twitter Subscribe to My YouTube Channel Linchpin by Seth Godin
The example of a duck is often used to express abductive reasoning: “If it looks like a duck, swims like a duck…” etc. If one were to use the term “niche brand” instead, the logic would typically hold true. But there are exceptions, like The Coconut Cult. Founded in 2017 by Noah Simon-Waddell, Jungho Oh and James Harkin, The Coconut Cult markets refrigerated, coconut-based yogurt made with vegan and organic ingredients and packaged in 8 and 16 oz. glass jars. Known for its playful labels – which feature the brand's distinctive pink flamingo – and quirky social marketing, The Coconut Cult is distributed nationally, including chainwide at Sprouts and The Fresh Market, select Whole Foods regions and hundreds of natural and independent stores where an 8 oz. jar retails for approximately $10. The Coconut Cult has also built a thriving direct-to-consumer business generated in part by a social strategy where Simon-Waddell is front and center and speaking to the brand's followers – including 107,000 on Instagram – about healthy eating and lifestyle choices. Amid the construction of a new manufacturing facility designed to keep up with surging DTC and retail demand, Simon-Waddell and Raz about how The Coconut Cult has positioned itself for scale and mainstream success while maintaining the values and vision from which the brand was born. Show notes: 0:43: Interview: Ari Raz, CEO & Noah Simon-Waddell, Co-Founder, The Coconut Cult – Simon-Waddell and Raz met with Taste Radio editor Ray Latif at Expo West 2023 where they chatted about The Coconut Cult's sprawling AirBnb before Simon-Waddell discussed the brand's origins and Raz explained why explosive demand put plans for a single-serve package on hold. They also discussed how seasonal and limited-time offerings have driven new consumer interest in the brand and thousands of monthly subscribers to its online platform with no paid ads or influencers. Later, they shared details about how and why the brand is one of the fastest-growing at Sprouts across all categories, how Simon-Waddell is attempting to educate more Americans about better food choices via yogurt and why they attribute authentic and meaningful messaging as having a direct correlation to strong and organic sales growth. Brands in this episode: The Coconut Cult, Hu Kitchen, Health-Ade
Episode 202: Today's episode is Natalie's favorite of 2023 so far, so you know you're in for a treat! Daina Trout, current CEO & Co-Founder of premium kombucha brand Health-Ade, joins Nat to break down all things business from her views on the role of CEO (and why she's transitioning out of that role) to the art of hiring to communicating through packaging and brand values. Unlike the entrepreneurs that we often hear from, Daina and her two co-founders didn't originally go into business due to their passion or need to problem solve; they fell into the kombucha space only after making the decision to start a company (open to ALL ideas at first) and after deciding to take a step back from their original concept. Daina and Natalie come full circle in today's convo as they start and end with the importance of following your gut, which is both Heath-Ade's mission and a general rule of thumb that both women follow as entrepreneurs. Today's episode dives into: Why marketing is both an art and a science How promising a lifestyle rather than simply a product can lead to more brand loyalty The two-fold vision and mission behind Health-Ade kombucha The importance of connecting with your consumers face to face How Daina's experience at the farmer's market influenced the trajectory of Health-Ade Why a CEO constantly needs to be problem-solving and compartmentalizing, no matter which stage of growth the company is in Why there are actually an infinite number of ways to do things “right” The reality of facing imposter syndrome and feeling fraudulent in business Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow along @heathade and find today's guest @dainatrout. Thank you to our sponsors for making this episode possible. Check out these deals just for you: The Farmers Dog - Get 50% off and free shipping on your first box of fresh, healthy food at thefarmersdog.com/REALREEL Supergut - Head over to Supergut.com and use code REALREEL to save 20% off your order Apostrophe - Get your first visit for only five dollars at Apostrophe.com/REALREEL when you use our code: REALREEL Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/realreel Learn more about your ad choices. Visit megaphone.fm/adchoices
According to a 2020 health survey conducted by the U.S. Centers for Disease Control and Prevention, 41.9% of Americans aged 20 and over are obese. It's a frustrating statistic for public health officials whose advocacy for exercising more frequently and making better eating decisions can often fall on deaf ears. Those issues, however, are linked to the accessibility and affordability of healthy food and beverages. Yes, there are better-for-you options, but are they readily available at a reasonable cost to most consumers? That was a persistent question during Manna Tree's second annual Global Health Forum, hosted earlier this month at the firm's home base of Vail, Colorado. Founded on the belief that “the future of health, well-being and longevity is attainable through innovation in food,” Manna Tree invests in and actively partners with growth-stage companies, including Health-Ade, The New Primal, Urban Remedy, Gotham Greens, Verde Farms and Good Culture. Prior to attending the Global Health Forum, which featured presentations on metabolic health and how consumer behavior has shifted around the better-for-you segment, Taste Radio editor Ray Latif sat down with Manna Tree leaders Ross Iverson, Brent Drever and Steve Young for a trio conversations about the firm's investment strategy and how it relates to getting healthy and affordable food into the shopping carts of more consumers. We also discussed how entrepreneurs are faced with shifting expectations for bottom line and top line growth, their assessment of consumer confidence and spending, emerging food trends and ways that public institutions and private companies can align on common goals to positively impact global health. Show notes: 2:33: Ross Iverson, Co-Founder & Managing Partner, Manna Tree – The episode opens with Iverson, who briefly discussed how Manna Tree planned for the Global Health Forum before he spoke about how investors are assessing the strength of the U.S. economy amidst concerns of a recession, how the firm evaluates short- and long-term paths to profitability and why the firm is looking to make investments in food manufacturing. He also explained why Manna Tree is “super active” in the operations of its portfolio companies and how aligned groups of food and beverage brands might benefit by having a unified operating structure. 27:01: Brent Drever, Co-Founder & Managing Partner, Manna Tree – Drever spoke about the firm's work with state governors and federal legislators to improve public health, their assessment of companies' efforts to reduce sugar in their products, taking into account a range of consumer views on taste and health concerns and how they evaluate kids' packaged food and beverage brands. He also discussed Health-Ade's discontinued Pop line and the company's efforts to create new products for mainstream consumers and how he plans to navigate the show floor at Expo West 2023. 46:28: Steve Young, Managing Director, Manna Tree – Young discussed his long career in the food industry, including his work with General Mills where he helped shepherd the acquisition of Annie's, why he believes that during a time of uncertainty “investors are not going to invest in the top line at the sake of the bottom line” and whether the era of billion-dollar food brands might be coming to an end. He also discussed the tailwind for local and artisanal brands, the duality of creating highly nutritious and affordable products and how vertically integrated companies factor into Manna Tree's investment thesis. Brands in this episode: Health-Ade, The New Primal, Urban Remedy, Vital Farms, Gotham Greens, Verde Farms, Good Culture, AriZona, Bellisio Foods, Annie's
Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
Health-Ade was founded over 10 years ago by a husband, wife, and best friend. Daina Trout co-founded the brand during a summer at their local farmer's market and Health-Ade has since become a leading kombucha brand. Today the brand champions gut health while making kombucha appealing to all households. Listen to this episode to discover benefits of kombucha that you didn't know and the inspiration behind starting Health-Ade before kombucha was cool. Daina also shares:Challenges faced while building the brandExpanding the brand into mass retailMarketing strategy including specific channels and initiatives that are working for the brand todayYou'll also hear Daina's advice to her younger self and what's next for Health-Ade.Be sure to check out Health Ade at www.health-ade.com and on Instagram @healthadeThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co
In 2012, Daina Trout, her husband Justin, and her best friend Vanessa Dew were sitting around a kitchen table spit-balling possible business ideas. Their biggest contender seemed to be a natural product to treat hair loss. Turns out, it's harder than they thought to make one, so they landed on something completely different: a brand of homemade kombucha they called Health-Ade. After nine months of brewing kombucha in their kitchen and selling it at local farmer's markets, the three co-founders quit their jobs to pursue Health-Ade full time. In just seven years, Health-Ade brewed 120,000 bottles of Kombucha every day, and did close to $200 million in retail sales.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
BBC Playoffs Semi-Final #2. Who will face Watermelon Wonder in the 2022 BBC Championship Game?New Year's Boochalutions:Caleb WilliamsBowlsKeVitaMatt Rhule2023 LivePlus: Family Plans, Nepotism, Beat Boxing, Periodic Table of Elements, and more!
Its LiTtTtTThe boys get the monkey (Miami) off their backs, as the regular season comes to a close. Championship weeks around the bend, and it's go time. Punch the gas.
“Of course, you have to fight for your right. Beastie Boys said that, right? You got to fight for your right every single day. I think the people who rest on their laurels, die, especially in consumer because it is so competitive. And if you found something that works, there's going to be 10 people after that the next year or 20 the year after that, and so on and so forth.” Joining Kristi today on The Irresistible Factor is Daina Trout – passionate nutritionist, Co-Founder and Chief Mission Officer of one of her favorite brands, Health-Ade Kombucha. When Diana met her husband, he was told he had to be on medicine for life due to extreme gut issues. Diana was able to heal him entirely with a daily fermented food. Daina quickly learned about the power of fermented foods, specifically, Kombucha. This is what inspired Daina to start Health-Ade alongside her husband and best friend, Vanessa. Their goal was to create the highest quality, best tasting, and most functional kombucha in the market. Today, even among 200 (most of them new) kombucha brands, Health-Ade remains at the top. Daina talks about how every single small decision she made about the brand was intentional (the name, the shape of the bottle, etc.) and has kept them relevant and desirable in a now extremely saturated market. Daina also emphasizes the importance of being aware of competition, but remaining authentic and true to your brand's values as a formula for success and keeping consumers engaged. Tune in for some valuable advice from a pioneer in the health and wellness world.
If you love a scrappy startup story, today's case study is a true standout. I'm joined by Daina Trout, co-founder and Chief Mission Officer of Health-Ade, the fastest-selling Kombucha brand in America, currently carried in 60K stores across the country and doing an impressive $250 million in retail sales annually. Far from an overnight success story though, we're taking a trip down memory lane to the brand's early days in 2013, when they were quickly running out of money and only carried in 10 stores. With the three co-founders already at max capacity trying to keep the business alive and no funds available to hire traditional sales reps, Daina turned to Craigslist to recruit commission-based, independent sales reps to hit the pavement and open new accounts on their behalf. In just 2 weeks, Health-Ade's products exploded into 300 stores. Daina gives us her full playbook today for exactly how she incentivized total strangers to sell her products with no guaranteed pay, the training process, compensation plan, and lessons learned from being in the field interacting with customers. Press play to apply her scrappy sales strategy to your own business! Thank you to our sponsor:Partnerhero: to waive set up fees, go to http://partnerhero.com/ctc and mention “Cubicle To CEO” during onboarding!Connect with Daina:https://health-ade.com/https://www.instagram.com/healthade/https://www.instagram.com/dainatrout/If you enjoyed today's episode, please:Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or SpotifySubscribe for new episodes every Monday.Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !AppSumo is every bootstrapped business owner's best friend, offering exclusive lifetime deals for software, courses, templates, and more at STEEP discounts. Go to appsumo.com/collections/ceo to view my curated collection of the best tools to help your business thrive! Learn more about Comcast RISE: https://ellenyin.com/comcastrise
The Boys are joined by Cole Thompson of Sports Map Radio. We bring Booch Ball to the map, taking on some geographical trivial questions from Geo Master: Freed.Until next week folks... Stay Cultured!
Daina Trout and Vanessa Dew are the co-founders of Health-Ade, and are currently serving as Chief Mission Officer and CEO respectively. On this episode of ITS, they share the secrets of their success: Not only building a category-defining, massive brand, but doing it together as co-founders and friends. Part business advice, part founder support, this episode is filled with some of the best wisdom yet. Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.
The boys are joined by stadium traveling college football enthusiast Danny Barry (not Berry) for a cold kombucha poured into a Rathskeller glass. For the record, Kombucha is UNDEFEATED.We did drinkin, thinkin, and pickin, as per usual. Does anybody read this? (fun fact: New Mexico is the 5th largest state by land area)Slate:Penn St @ MichiganBama @ TennOK State @ TCU#Sediment (not undefeated)New Mexico vs New Mexico St in the 112th meeting of the "Rio Grande Rivalry"Miami @ VT (temper your expectations, folks)
Today I am sitting down with Daina Trout. She's the co-founder and Chief Mission Officer of Health-Ade, as well as their in-house nutritionist. Daina has spent her adult life dedicated to finding and sharing health and wellness through food. Founded in 2012, Health-Ade Kombucha is a multi-million-dollar success that retails in 45,000 stores across the country. Known for their bubbly beverages that are good for your gut, Health-Ade is one of the fastest-growing refrigerated functional beverage brands in the country. For today's episode, of course Daina and I talk about how she got into the kombucha business, but most of our chat is focused on how diet and mood are connected — plus the difference between pre-pro-and postbiotics. (I have a feeling some of you have never heard of post biotics before.) SOCIAL @healthade @dainatrout @emilyabbate @hurdlepodcast MENTIONED IN THIS EPISODE 49. Daina Trout, Co-Founder of Health-Ade OFFERS Goodr | Head to Goodr.com/Hurdle and use "HURDLE15" for 15% off JOIN: THE *Secret* FACEBOOK GROUP SIGN UP: Weekly Hurdle Newsletter ASK ME A QUESTION: Leave me a voice message, ask me a question, and it could be featured in an upcoming episode! --- Send in a voice message: https://anchor.fm/hurdle/message
Daina Trout has come a long way from brewing kombucha in her college dorm at Tufts University. After getting her Masters in both Nutrition and Public Health, she developed her own personal philosophy that health is less about science, and more about what makes you feel good and happy. Fast forward a few years, she decided to launch her product idea, Health-Ade, with her Co-Founders, husband Justin Trout and best friend, Vanessa Dew. With a commitment to brewing the best tasting and highest quality kombucha on the market, starting in farmer's markets and growing rapidly across the US, hear how Daina tirelessly created, launched and scaled Health-Ade to the brand that is today. So many lessons here. You won't want to miss listening to this incredible episode. Today on #TheKaraGoldinShow. Enjoying this episode of #TheKaraGoldinShow? Let me know by clicking on the links below and sending me a quick shout-out on social. Or reach out to me at karagoldin@gmail.com https://www.linkedin.com/in/karagoldin/ https://www.instagram.com/karagoldin/ https://twitter.com/karagoldin https://www.facebook.com/KaraGoldin/ Check out our website to view this episode's show notes: https://karagoldin.com/podcast/294 List of links mentioned in this episode: https://www.instagram.com/dainatrout/ https://www.instagram.com/healthade/ https://www.linkedin.com/in/dainatrout/ To purchase Health-Ade: https://health-ade.com/
The entrepreneurs who win the ‘game' are the ones who keep going when the going gets tough! Joining us today on Hazard Girls is the CEO of Health-Ade, Diana Trout. Diana has an impressive resume and is passionate about gut health. In this episode, you will hear all about the positive effect kombucha and other fermented foods have on your health, the difference between prebiotics, probiotics, and postbiotics, and how to determine the status of your gut health. We discuss how Diana became interested in gut health, what inspired her to start her company, and what it is like to work in a “male-populated” industry as well as how to navigate the unfair assumptions that come with being a woman. Diana also shares some words of wisdom with us as she explains the importance of educating people tactfully; particularly when it comes to sexism in the workplace. You'll learn about Diana's philosophy of getting back on the horse to be a winner, and how her biggest mistakes turned into her biggest lessons. Finally, we talk about Health-Ade's plans for the future. To hear all this and to unlock one of the keys of success as an entrepreneur, press play now! Learn more about your ad choices. Visit megaphone.fm/adchoices
Real Talk with Dana | Nutrition, Health & Fitness with a healthy side of sarcasm
Daina Trout, the CEO of Health Ade kombucha, joins Dana today for a fun conversation about startups, career changes towards the health field, and how fermented foods and kombucha impact gut health! We're digging deep into fermented foods, prebiotics, and post-biotics, and why fermented foods are so integral for gut health. What should we be...
I'm so excited to share a conversation with you about kombucha and operations - two of my favorite topics! I recently was the moderator for a session that was held at UCLA Anderson by The Food & Agriculture Business Association for a group of MBA candidates where I had a fireside chat with Justin Trout, co-founder and former COO of Health-Ade Kombucha. In this conversation, Justin dives into the nitty gritty, behind-the-scenes stories about growing a kombucha business from a single farmers market to almost 50,000 retail doors during his tenure as COO and you get some snippets from me about growing LivBar. Listen in to learn the stages of Health-Ade's growth, the decision to self-manufacture, the process of transitioning from doing operations work to managing a team of operations personnel, first operations hires, overcoming a year with over 2,000 employees turning over, implementing an ERP system, discerning which experts to listen to, where Justin draws inspiration and why he loves operations, and more.
Investors often say that they evaluate a company's potential based on business fundamentals, such as gross margin, retail velocity and brand awareness. As much as anything, however, personal alignment with entrepreneurs in terms of character, vision and demeanor is core to the investment philosophy of Manna Tree Partners. A private equity firm whose stated mission is “to invest in the future of human health,” Manna Tree holds stakes in 11 companies, several of which were represented at its inaugural Global Health Forum in March, which focused on the future of longevity through food and nutrition. During the conference, we sat down with Manna Tree's three co-founders and three portfolio company entrepreneurs to examine the origins and development of their relationships. The conversations revealed how their personal friendship established a baseline for trust and helped create positive outcomes for each of the companies. The conversations paired Manna Tree CEO Ellie Rubenstein with Dana Erlich, the founder and CEO of leading grass-fed beef company Verde Farms; Manna Tree CIO Ross Iverson with Daina Trout, the co-founder and chief mission officer of gut-health-centric beverage brand Health-Ade; and the firm's president Brent Drever with Viraj Puri, the co-founder and CEO of indoor greenhouse pioneer Gotham Greens. Show notes: 2:27: Ellie Rubenstein, CEO, Manna Tree Partners and Dana Erlich, Founder/CEO, Verde Farms – Rubenstein discussed the focus of Manna Tree's Global Health Forum and why it was hosted in Vail, Colorado, Erlich spoke about the origins of Verde Farms and his personal connection to grass-fed beef and both spoke about how an initial meeting made it apparent that Manna Tree was the right partner for the company, which had previously spurned outside investment. They also discussed how the private equity firm helped Verde establish a dedicated board of directors and management team and how Rubenstein evaluated Verde as a category leader that could help deliver on Manna Tree's overarching mission. 27:28: Daina Trout, Co-Founder/Chief Mission Officer, Health-Ade and Ross Iverson, CIO, Manna Tree Partners – After noting that the interview marked Trout's third appearance on Taste Radio and Iverson's second (yet, first IRL), the Health-Ade co-founder spoke about the shift in her day-to-day role, while Manna Tree's CIO explained why he's happier with the company's expanded vision following the firm's investment in August 2021. Trout explained how she and Health-Ade's leadership team identified Manna Tree as a potential investor and why she described the relationship as “a special connection,” why Trout is confident that Manna Tree will help maintain the integrity and quality of Health-Ade products and how Iverson evaluates the growing opportunities for better-for-you sparkling beverages and kombucha. 53:09: Brent Drever, President, Manna Tree Partners and Viraj Puri, Co-Founder/CEO, Gotham Greens – Drever spoke about the speakers and panels at Manna Tree's Global Health Forum before Puri expounded upon Gotham Greens' recent announcement that the company would be doubling its indoor greenhouse capacity. The investor then discussed Manna Tree's investment in Gotham Greens, beginning with the firm's evaluation of the indoor greenhouse industry and why he was impressed by the company's brand, unit economics and vision for expansion. They also shared how they built a relationship during the first four months of the pandemic beginning with a face-to-face meeting in Chicago that was instrumental in establishing a foundation for their relationship. Puri explained why he was impressed by Manna Tree's “rigorous” due diligence process and global network, how Drever assessed Gotham Greens' potential for international expansion, how both consider technology and sustainability as part of the company's growth strategy, and the flexibility of its exit strategy. Brands in this episode: Verde Farms, Vital Farms, Johnsonville, Health-Ade, Gotham Greens, The New Primal
In this episode, Taste Radio's hosts discussed new products in several food and beverage categories, including a nootropic-boosted hydration drink brand launched by an NFL star and NFT icon, a nostalgia-inspiring cinnamon spread, RTD milk teas and spiked tonics, artisanal and low-sugar sweets and perhaps the best-tasting tortillas on the market. They also riffed on recent work travel, this weekend's Specialty Coffee Association trade show and a major funding round for a platform brand of experimental condiments and beverages. Show notes: 0:37: Come To Our Open House. Jacqui Is A Camogie Champion. Ray Doesn't Ski. And Gluten Is One Of The Tastiest Things In The World. – The show opens with a chat about Jacqui's prowess in a sport called Camogie, Ray's recent visit to Vail, Colorado, where he attended a business conference focused on the interaction of health, food and nutrition and a call to entrepreneurs and industry executives to register for tickets to an open house at BevNET HQ later this month. The hosts also offered their take on the launch of “Local Weather,” encouraged listeners to register now – and save money – for the BevNET Live and NOSH Live Summer 2022 conferences and spoke about why gluten-free products should no longer taste like… gluten-free products. Later, they talked about new tea and treats to hit the market and why we're loving canned wine these days. Brands in this episode: Gotham Greens, The New Primal, Verde Farms, Health-Ade, Cinnamon Toast Crunch, Nomadica, Acid League, Local Weather, Beckon Ice Cream, Shire City Herbals, St. Hildie's Spiked Tincture Tonics, Vista Hermosa, The Greater Knead, Twrl Milk Tea, Half Day Tea Tonics, HighKey, Snickers, Twix, Gigantic Candy
Hi friends! Happy Thursday! I have an all-new podcast episode up today and am so excited to share this one. I've been a huge fan of Health-Ade kombucha for yearrrrssss and was so thrilled to interview one of the co-founders, Daina Trout. Here's what we talk about: - The history behind Health-Ade kombucha - Kombucha 101 - Her tips for entrepreneurs and friends with side hustles who want to take things to the next level - Her tips for being Healthy in Real Life - and so.much.more 099: Taking a leap with Daina Trout, Chief Mission Officer and Co-founder of Health-Ade Kombucha Here's a little bit about Daina if you're not familiar with her: Daina Trout co-founded Health-Ade Kombucha in 2012 alongside her husband, Justin Trout, and best friend, Vanessa Dew. Since the beginning, the trio has been committed to brewing the best tasting and highest quality kombucha on the market. Trout first learned how to brew kombucha during her tenure at Tufts University, where she earned her Masters' degrees both in Nutrition and Public Health after receiving her BS from Georgetown University. During that time, she also developed her personal philosophy that health is less about science, and more about what makes you feel good and happy. After graduation, Trout moved to Los Angeles to accept a position working in pharmaceuticals but continued to cultivate an interest in holistic and “real” food that fuels a hard-working lifestyle. Trout funneled this energy into an entrepreneurship club she formed with Justin and Vanessa to explore ways they could combine their diverse backgrounds into a successful business venture; the result, Health-Ade. Trusting what soon became the company's motto to “follow your gut,” Trout and her cofounders quit their jobs to focus on Health-Ade full time, brewing kombucha in her apartment closet and selling bottles at a local LA farmers market. Over the course of the last nine years, Trout has nurtured what started as a small production and niche product into what has become a national brand that is sold at 45,000 grocery stores and health food markets nationwide, including major retailers like Target, Whole Foods and Costco. Today, Health-Ade is currently the fastest growing brand in its category for three years in a row and is projected to significantly expand its business nationwide each year under her leadership as Chief Mission Officer. In 2019, Daina was included on Inc's Female Founder 100 list and was also named BevNet's Person Of The Year. The same year, she was a semifinalist in EY's Entrepreneur of the Year program and is a member of the Young Presidents Organization, a premier community of chief executives from around the world. In 2020, Daina was highlighted on Entrepreneur's 100 Powerful Women list, and was a feature guest on NPR's How I Built This. When Trout is not tirelessly working to bring kombucha to every fridge in America, she is spending time with her husband and two sons, traveling, adventuring, cooking and enjoying outdoor life. You can connect with Daina on Instagram here and check out Health-Ade here! Resources from this episode: If you don't have the famous sauna blanket already, it's one of my favorite things ever and it feels SO GOOD to sweat and relax, especially on chilly days. Check it out here and use the code FITNESSISTA75 for $75 off! I love love love the meals from Sakara Life! Use this link and the code XOGINAH for 20% off their meal delivery and clean boutique items. I got a shipment last week and it set.me.freeeeee. It felt like such a gift to enjoy vibrant meals that I didn't have to make. Get 15% off Organifi with the code FITNESSISTA. The green juice and gold powder are my favorites! I recently fell in love with Harmony and drink it like a hot cocoa in warm almond milk or add it to my smoothie. Thank you so much for listening and for all of your support with the podcast! Please be sure to subscribe, and leave a rating or review if you enjoyed this episode. If you leave a rating, head to this page and you'll get a little “thank you” gift from me to you. xo Gina
Brent Drever and his co-founders at Manna Tree Partners invest in and actively partner with growth-stage companies. Brent takes us into the world of private equity decision-making and his deep desire to scale successful companies to a higher level of performance to maximize Manna Tree's mission. They believe the future of health, well-being, and longevity is attainable through innovation in food. Connect with Brent Drever on LinkedIn: https://www.linkedin.com/in/brentdrever/ Manna Tree Partners: https://www.mannatreepartners.com/ Portfolio companies: https://www.mannatreepartners.com/investments Need Fundraising help? https://www.mannatreepartners.com/investment-inquiry To date, Manna Tree's portfolio includes Evolve Biosystems, Gotham Greens, Health-Ade, Mycotechnology, Nutriati, The New Primal, Urban Remedy, Verde Farms, Vital Farms, Cheetah & Good Culture. Co-Host and Natural Products, Foodservice expert Thaddeus Thorne on LinkedIn: https://www.linkedin.com/in/thaddeus-thorne/ Show Notes: Consumers want health and wellness products About Manna Tree and their mission to improve health and well-being Manna Tree assesses ~300 companies annually in need of fundraising and selects 2-3 Transparency Sustainability Challenging the behavior of consumer buying habits How to scale a successful business? "You can't get there with how you got here" Stop saying yes to everything Too many SKUs The hidden cost Coaching Add talent - even though it is expensive! Coaching and elevating the leadership team What prevents this transition? Chief EVERYTHING Officer Control Fear Mental attitudes How Manna Tree evaluates a prospective company They assess ~300 companies annually in need of fundraising Talent discussion Stop gravitating to C players Invest in your best players Looking back on General Electric and Jack Welch About your Host Tony Moore and the Winning at Work podcast: Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. Hi, I'm Tony Moore, expert F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork. Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/ Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/ Music from Uppbeat: https://uppbeat.io/t/soundroll/get-the-funk-in License code: SF3WUKBUJQULFHXE
Interview with Deborah Moroz – Deborah is the CHRO at Health-Ade. She is a Senior HR leader who specializes in supporting organizations through change, including during times of growth, turbulence, mergers, acquisitions, and divestitures.
Daina Trout is co-founder of the multi-million dollar and space-disruptor brand Health-Ade . Known for their bubbly beverages that are good for your gut, Health-Ade is one of the fastest-growing refrigerated functional beverage brands in the country and counts fans like Kim Kardashian, Jayden Smith, and more. This past year, Health-Ade was acquired by a longstanding partner, First Bev. As a woman and leader in the beverage space, which is very uncommon, Diana has a unique perspective on what it takes to grow a brand.Tune in to learn about Daina's journey confounding Health-Ade with her husband and best friend, how she got through funding rounds, and her new position as CMO of Health-Ade.Please subscribe above to be notified of our new episodes. I put together a Free Top 10 Checklist for Every Entrepreneur. Click here to get your copy: https://thebadassceo.com/tips-for-every-entrepreneur/ To learn more about our podcast guest, click here:https://thebadassceo.com/health-ade-co-founder-on-disrupting-the-kombucha-industry/If you enjoy this podcast, please help support the the podcast by using the link to our sponsors and companies I use for my business. I receive a small percentage for each sale. Thank you so much for your support!!http://thebadassceo.com/tools/Follow us on Instagram at:https://www.instagram.com/badass.ceo/
This week, we chat with Vanessa Dew who is the Co-Founder of Health-Ade Kombucha. Vanessa founded Health-Ade Kombucha in 2012 alongside her best friends and husband-and-wife team, Justin and Daina Trout. As Chief Sales Officer, Vanessa brings an invaluable knowledge of sales and marketing amassed from years spent at a major pharmaceutical company before leaving to help start Health-Ade Kombucha. Through her expertise in channel penetration and people management, Vanessa has led Health-Ade's sales team to boost availability in key channels and markets, while cultivating the Health-Ade brand as a whole. The brand is now available in 35,000 stores including Whole Foods, Target and Trader Joes.Originally from Los Angeles, Vanessa is a first-generation Asian American who has always had an interest in science as well as the entrepreneurial bug, even as a little kid. She received her BS in Biochemistry from UC San Diego and an MBA from the University of Southern California. One of her passions is to give back to the community and other entrepreneurs and serves as a USC Marshall Mentor, advises several young CPG companies, and is an active member of the Female Founder Collective, Entrepreneur's Organization (EO) and Asian Business Association (ABA). Further, she's an advisor of GoldHouse with the goal of helping to uplift other Asian American entrepreneurs. She has been awarded the NextGen Innovation Award and has spoken on her entrepreneurial journey from Singapore to NYC. Her interests and hobbies include cooking, travelling, experiencing the food scene in LA and beyond, staying active and hanging out with her husband, Kevin, their son, Oliver, and pup, Dubu.Follow us!Vanessa: @v_dew (and on Fireside here)Health-Ade Kombucha: @healthade and website hereRAPID Decision-Making (technique mentioned during show): more info hereDear Twentysomething: @deartwentysomething (and on Fireside here)
EP. 8 - Daina Trout's company, Health-Ade, hit multiple milestones last year, selling 4 million cases of bubbly, fermented kombucha and surpassing $200 million in retail sales. It's safe to say, at its current rate of growth, Health-Ade is well towards being a billion-dollar-a-year business. Hear how Health-Ade evolved from a hair-loss remedy to a huge brand of healthy drinks in this week's episode! In episode 8 we discuss: · How Daina, her husband, and best friend started Heath-Ade · How to scale a business with little to no capital · Why Investors are not your friends · How to build a quality company that can stand out against competitors long-term · How to find joy (outside of the workplace) · Daina's philosophy around fundraising & financial freedom · + lots more on personal & career development! Join our Community: ✨Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/connect-forward-visionaries/id1539359057 ✨Follow us on Instagram: https://www.instagram.com/theconnectforward/ ✨Get to know our host, Rebecca Walcott: https://www.instagram.com/rwalcottxx/?hl=en Services: If you're looking for affordable career services visit: https://www.theconnectforward.com/ Business Inquiries: connectforward.info@gmail.com Youtube: ✨ Watch our favorite moments from our Nailah Blackman episode on YouTube: https://www.youtube.com/channel/UCYrGu-o_7EEuTbqeTU5vjxQ
The global kombucha market size was estimated at $1.67 billion in 2019 and roughly $2.02 billion in 2020. This week, learn from Daina Trout, the co-founder and CEO of Health-Ade. Health-Ade is a kombucha company based in Los Angeles whose products are sold in over 26,000 stores nationwide. Daina previously worked in pharmaceuticals and nutrition. "Health-Ade has evolved in how it makes kombucha - and part of that evolution is investing a lot more in science," says Daina. "I look at it as a continuous improvement process: where can we do better this year than we did last year? Let's push ourselves a bit!"