TIG Talks

Finding key talent is a struggle for many companies. As drivers of growth, these people can make or break your business, so it helps to learn the ways we find the right ones for us. Here to impart his insights and experience is Mark Sandler. He is a Managing Partner of Transcend Search Partners, a search firm that offers a hands-on approach to finding key talent. In this episode, he discusses what it is like to bring people into the organization, what pain points and issues companies need to overcome, and how to narrow down the search for the right culture fit. Going beyond the search process, Mark adds layers to the conversation by tapping into the importance of creating a good working atmosphere that brings out the best in your people and retains them. Learn about the best hiring practices you can implement today. Join Mark as he provides a guide on finding key talent for lasting success.

Aligning funding with your business goals isn't just about getting capital – it's about ensuring the fuel matches the journey for sustainable success. In this episode, we have Keith Harrington from Novel Capital to discuss the complex world of business funding. He explores the critical importance of aligning funding structures with business models, challenging the "rocket ship" aspirations versus the reliability of a "Toyota" business approach. He also explores alignment funding, CPG industries, and more. Tune in now!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Entrepreneurship is groundless because things are always changing. Finding success means learning to stay afloat with what is happening. Join us in this episode as Merril Gilbert from Trace Trust shares how to thrive in an era where change is the only constant. She discusses the changes in entrepreneurship, from raising capital to fostering resilience in uncertain times. Merril touches on the power of community, impact-driven entrepreneurship, celebrating progress, a purpose more than profit, and more. Today's discussions are not just about entrepreneurship but also about seizing opportunities in this world. Tune in now.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

To succeed as an entrepreneur, you don't need to chase the illusion of instant success. It is about persistently and resolutely pursuing continuous growth. Today, Simeon Margolis discusses the raw truths, challenges, and triumphs of building a business from the ground up. He debunks myths and misconceptions surrounding startup success, such as “hockey stick growth.” Simeon also showcases the realities of growth, highlighting the importance of the "staircase of growth" model. He emphasizes the importance of disciplined growth, warns about the temptation of attractive new opportunities, and more. Tune in now! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

In the world of Consumer Packaged Goods, the key to success is not in following the crowd, but in daring to ask the right questions and charting your own unique path. In this episode, we have special guest David Mesa, the President of WE GROW CPG, a firm that specializes in helping emerging CPG brands succeed in this highly competitive industry. Today, David doesn't hold back. He discusses the do's and don'ts of the CPG industry, emphasizing the need for entrepreneurs to have patience and realistic expectations. He shares how to build a unique brand that stands out in a crowded marketplace, using examples like energy bars and toilet paper to illustrate his points. David encourages entrepreneurs to ask the right questions and not blindly follow conventional wisdom, highlighting the importance of charting your unique path in the CPG space. Tune in now and learn all about the CPG world!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks

Should you launch your brand with Costco or not? Bringing us his sales experience with Costco in this episode is Jeremy Smith, the CEO of LaunchPad Group USA, the official home to the entrepreneurs of food brands. Today, Jeremy explores how Costco could build a business owner's brand or destroy it. He also brings insights into the categories within Costco that are underdeveloped yet are still fully formed. Find out more about how you should launch your brand with Costco today. Tune in to this insightful conversation to identify if this next step is the right fit for you!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Entrepreneurship is the food for growth, and it takes a good meal of business to grow. But what are the key ingredients for a profitable business? In this episode, Sari Kimbell, the Author of Key Ingredients: How to Turn Your Passion Product Into A Profitable Business, reveals the secret behind a profitable business, especially when you're a startup. As a CEO, you should consider your business as a child and take care of it. Serving us the value of resiliency, Sari offers how she shifts her mindset to become optimistic and take chances. Her insights provided so much value in today's conversation. So, grab your napkins because Sari Kimbell will serve you a plate full of wisdom!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Embracing generational differences fuels innovation, harbors success, and creates the ultimate dream team. Join us as our special guest, Erin-Kate Whitcomb, author of “Good Work: How Gen X and Millennials are the Dream Team for Doing Good When Collaborating Well,” explores the fascinating interplay between generations in today's workforce and uncovers the untapped potential of generational differences. She dissects the dynamics between generations, from Baby Boomers to Gen Xers and Millennials, diving deep into their motivations, expectations, and communication styles. Get ready to reevaluate your approach to leadership, employee engagement, and fostering collaboration as Erin-Kate shares strategies to harness the power of generational differences and create stronger, more innovative teams. She also sheds light on generational nuances, helping leaders bridge the generation gap within their organizations. Erin-Kate even gives real-world examples of companies thriving by leveraging generational differences both in their marketing strategies and internal culture. Tune in now to embrace the power of generational diversity! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

How can you be productive in your business? What is the root cause of your problems keeping you from being productive? Today, Arron Mansika, the Founder of Mindful Your Business, explains how awareness and mindfulness push your business toward success. He explains the value of awareness in strategic adaptability. Arron also shares the benefits of investing in time. This conversation provides so much insight to help you grow. So be the genesis of change and move forward to succeed.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Success in the food service industry lies in building relationships, serving passion on a plate, and crafting tailored marketing that feeds the appetite of operators and chefs. In this episode, Edward Zimmerman, the founder of The Food Connector, discusses how to thrive in the world of food service, and the secrets to success in an ever-evolving market. Edward delves into why building meaningful connections with operators, chefs, and distributors is crucial for your brand's success. He shares how to leverage your passion for your product and translate that enthusiasm into sales. He uncovers the hidden power of word-of-mouth marketing among chefs and operators, and how it can skyrocket your business. Edward reveals the art of engaging foodservice operators and understanding their unique needs. He emphasizes the importance of having a dedicated food service landing page and how it can boost your leads and conversions. Finally, the food service industry presents both opportunities and challenges. Edward shares how to strategically approach regional and national chains versus local markets to gain traction and expand your reach. Tune in now and learn how to create lasting relationships, craft winning marketing strategies, and thrive in the competitive foodservice landscape!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

More and more people are seeking brands who can provide them not only with quality products but can also take care of their wellbeing. That is exactly what Richa Gupta is doing through Good Food For Good, where they work hard to transform the food system. Joining Elliot Begoun, she discusses their mission to make it easy for people to eat healthy by making organic and wholesome food easily accessible. Richa also opens up about the impact of her work in her personal life, detailing how he maintains a healthy relationship with her husband, her children, and herself.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

What separates Costco from traditional grocers? The guests today are the OGs of the industry with much value in their pockets to share with everyone in this episode's conversation. Jeremy Smith and Terry Meyer provide tips on navigating the Costco of today to generate sales and find an expert to help set the business to success. Jeremy explains how Costco is a value sale and why they focus on value at cost. Moving along the innovation chain, the early adopters of Costco helped the brand succeed in the market. Moreover, Terry advises you to buy what you need and build in an appropriate lead time. Tune in to this episode to gain more insights from Jeremy and Terry.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Raising capital in the best of times is already hard. How much more in our current uncertain environment? Not to worry though because, in this episode, Elliot Begoun shares crucial information that will help us raise aligned capital in these tough times. He breaks down the sources of capital and the structures as well as alternative structures of capital out there. Diving deeper into the anatomy of venture funds, he then provides a clear view of how it differs from private equity and what processes we can expect. We are in a very interesting time in the industry, and we need to find ways to keep up with how we fuel our businesses. Join Elliot as he gives us the scope of the land on raising capital in a way that is more aligned with building a sustainable business.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Entrepreneurship is a journey that takes a village. Success comes from being surrounded by people who can unlock your brand's potential and help you navigate the choppy waters of change. In this episode, we have Betsy McGinn, an e-commerce and Amazon expert and a longtime participant in the Hirschberg Entrepreneurship Institute. Betty talks about how entrepreneurs can use their brands to drive change and shares practical tips for creating more cost-effective and durable e-commerce models. She shares her insights on navigating the choppy waters of entrepreneurship, raising money differently, and succeeding in the post-pandemic world. If you're someone who's looking to unlock your brand's potential or succeed in the ever-changing entrepreneurial space, then this episode is for you. Tune in now.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

As an emerging business, your branding and messaging are some of the essential pieces you must pay attention to. How do you create a strong brand impact that addresses the needs of your target audience? In this episode, Casey Harshman, the Owner and Director of Frooishen, joins Elliot Begoun to discuss how telling your unique story can help establish the power of your brand. He explains why you must showcase every single thing you do on your online platforms to create genuine customer connections and gain solid marketing leverage. Casey also discusses the value of packaging that serves as the foundation of the readiness of your product. Delve into this episode and learn how to unleash your power through an equally powerful story.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

If you're a seller online, then you may have dabbled or even considered going to Amazon. Rightly so since it has become a ripe ground for a lot of entrepreneurs. With the space becoming more and more crowded, how then can you navigate and stand out? In this episode, Elliot Begoun invites Andy Thompson, the Head of Customer Success at MixShift, to share how emerging brands can leverage Amazon data to help you sell online and grow your business. Amazon has a $40 billion advertising business, putting the pressure on emerging brands to know a lot about advertising and thrive in it. Allow Andy to help you navigate through that space as he provides many insights and strategies to help you grow.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Are you a small business? Is your business struggling to be discovered, make connections and grow? In this episode, Elliot Begoun welcomes Vir Satyan, the SVP of Supplier Sucess at RangeMe, shares how RangeMe helps level the playing field to be discovered, get connections, and eventually grow. He shares how you can set up your profile for customers to get what they need to know and to put your business forward. Vir Satyan also talks about RangeMe from both the buyer's and retailer's perspectives. Grab this opportunity to find a new avenue to help your business grow. Tune in!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

As a founder or entrepreneur, learning how to pitch is key to building your business. But people still make a lot of common mistakes when it comes to the pitch. They send in huge decks full of text. They keep saying "buzzwords" they think will help them win the pitch, but in reality, they won't. Most entrepreneurs don't even know how to find investors because they're too lazy to do it themselves. If you are struggling with any of these or just pitches in general, you need to listen to this episode.Join Elliot Begoun as he talks to the Founder of Power to Pitch, Kat Weaver. Learn all the tips and tricks Kat teaches her clients when it comes to pitches. Remember, the best pitches aren't rapid-fire interviews. They're collaborative discussions. Tune in and discover how to win over your investors today!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

If you are running a business, you need to focus on yourself first. You can only perform at your best by making self-care and inner work a priority. Take time to find a sense of peace, groundedness, and pleasure in your life. Take frequent walks outside or do some meditation to clear your mind and rejuvenate your energy. You have to be willing to change your bad habits to find significant success. Join Elliot Begoun as he talks with health and wellness coach Grace Ventura about the importance of self-care in the life of an entrepreneur. They discuss how to properly handle the stress of running a business and why you always need other people to look after you. Enlighten your inner-self today by learning all about self-care in this inspiring episode.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Building a business that solves a problem for a lot of people is commendable, but truly bringing it to commercial success is a whole another ‘nother ballpark. Today's guests sought out to help parents give their babies the nutrition they need to be healthy. This is the impetus behind Square Baby. In this episode, this dynamic co-founder duo joins Elliot Begoun to share their journey of building a business. Katie Thomson and Kendall Glynn, the CEO and COO of Square Baby, share the evolution of the brand and the journey to a more commercialized approach. Katue and Kendall's partnership is well-balanced, and they have done very well in problem-solving. Tune in to this episode to learn more!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Welcome back to another one of our Brothers from Another Mother episode. Chuck Cotter once again joins host Elliot Begoun, and this time it's to talk about all things business funding. How you fund and angle your business for growth might vary depending on what kind of product you have, what market you're in, and the audience you're targeting. Do you take in debt or find investors? If you want people to invest in your business, what opportunities are you providing to make your proposal attractive? Do you even need investors, or is something else a more viable option to fully realize your business' growth? Chuck and Elliot mull over these questions and exchange more ideas on funding. Tune in to hear more business insights and get the direction you might not know you needed right here.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

How brave are you to start realizing your dream? In this episode, Elliot Begoun is joined by Tonya Donati who shares how persistently chasing her dreams gave birth to the brewing company Mother Kombucha. She talks about how it slowly reached success, changed the lives of many customers, and opened her eyes to her destiny as an entrepreneur. Full of rollercoaster moments, honest realizations, and golden business nuggets, this episode will make you understand how your dream is always worth investing in and change your life for the better! Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

How does one get into the tea business? Here to share his story is Andy Hayes, Founder and Creator of Plum Deluxe and Plume Deluxe Teas. Plum Deluxe is a community for friends and family who enjoy life's luxuries, big and small, and they connect through flavorful tea! Andy chats with host Elliot Begoun to share how he fell in love with tea and the culture behind it with stories of travels from around the world. Drawing inspiration from these experiences, he was able to build a business and a community. In this episode, Elliot imparts strategies he used for his business, from creating a brand to attracting the right customers. Don't miss out on business and industry insights from Andy and get a deeper understanding of the impact of community for the success of your business.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Regenerative farming is a system that should be practiced by more CPG brands. Philosopher Foods is doing just that! With regenerative farming, they are sourcing from regenerative organic certified orchards. The founder, CEO, and Owner, Tim Richards, believes in teaching people about the importance of sprouted food and how it can help you live a healthier life. Join Elliot Begoun as he talks to Tim about the importance of regenerative farming. Discover how he does it over there at Philosopher Foods and what benefits you can get from it. Find out how he is trying to change the CPG industry to make it more organic and healthier for people.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The successes of entrepreneurs are easy to see: the whopping big sales, their names on buildings and billboards, and the confident smiles they display when they're proudly pitching their businesses. But what happens beyond that face of confidence? How do entrepreneurs deal with fear and doubt? Today, Alan Cohen shares his experience as an entrepreneur and the valuable insights he has picked up along the way. Alan is the Co-founder and CEO of Kokomio, an experienced project director in real estate, and skilled in management, leadership, marketing, project management, and strategic planning. But more than his credentials, Alan is a passionate innovator that loves to challenge the supply chains and how things are done. Join us and discover how the idea of Kokomio was made, and learn how entrepreneurs overcome their deepest worries in business. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Plants and plant-based foods are already in various forms and eaten in various ways due to the widespread knowledge that eating them has an abundance of health benefits. However, there still exists a conflict in human minds in going to a plant-based eating lifestyle because of concern that plants may not have enough nutrients, specifically protein. That is exactly why Lupii launched Lupini, the plant-based protein that is a nutritional powerhouse! Join us in this episode as Isabelle Steichen, the Co-founder and CEO of Lupii, shares her journey on how she was inspired to launch Lupii and make it possible for vegans, omnivores, and even carnivores to eat plant-based without missing out on protein.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Resilience is an important attribute for anyone, whether they're diving into the world of entrepreneurship, activism, or both. It is especially important when you tackle new ideas that have the potential to change the world. In this episode, Elliot Begoun chats with Robyn O'Brien of rePlant Capital, a financial services firm built to scale climate solutions by helping US farmers transition to regenerative agriculture. Robyn is a food systems advocate who speaks to the powerful connection between soil, climate, and human health. Her intersectional vision for the future of our food system inspires millions, but it has also attracted some detractors. In this episode, she shares how mutual dialogue is key in dealing with opposing perspectives. Tune in to learn more about what rePlant is working on and how they contribute to the movement to preserve the planet.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Nuttin Ordinary is a 100% plant-based cheese manufacturer in New England. It uses a proprietary probiotic blend and production process to culture its cheese, achieving the taste and consistency its customers know and love. In today's episode, Joshua Velasquez and Adam Hamilton have the opportunity to share their secret on navigating their business. They could network and find good advisors who joined their team, which helped guide them to the next level of growth. They also share what they found during COVID; consumers became really aware of what they were putting in their bodies. If you want to hear more about how Adam and Joshua scaled their business, tune in to this episode of TIG Talks now!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Commerce is a change agent. As such, we must help and support mission-driven entrepreneurs, especially during difficult times, so they can continue to make an impact for their business and the world. Join Elliot Begoun as he talks to the Co-Founder and Chief Organic Optimist at Stonyfield Organic, Gary Hirshberg, about his mission to help mission-driven entrepreneurs find success. Learn how Gary is creating a community for entrepreneurs to get together and ask questions. After all, learning from each other is the most important thing when it comes take creating your own business. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Finding the right resources is a critical factor for our business growth. As a small retailer or brand, having the right distributor can help us move forward. In today's episode, Karl Watson, the Chief Revenue Officer of Pod Foods, sits with Elliot Begoun and talks about how Pod Foods Distribution Platform is dedicated to improving as they grow alongside their brands and retailers. As an emerging brand, we want your product to get on the shelf and sell it as fast as possible, and with Pod Foods, we can make it happen. Set your brand to success by tuning in to this conversation with Elliot and Karl!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

An explosive brand is about striking a balance between high-quality products and a value-driven mission. This is exactly what Margarita Womack did to establish the first brand of Latin Goodness Foods, Mas Panadas. Sitting down with Elliot Begoun, she shares how her highly prescriptive approach to running a business secured the success of her frozen empanada brand. Margarita also explains how she is making Mas Panadas a place of equity and community for minorities, detailing its part in empowering Hispanic entrepreneurs.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

In entrepreneurship, there is still a disconnect when it comes to accessing local markets and communities. Our guest in this episode is connecting it all by creating snacks on purpose. Renee Dunn, the founder and CEO of Amazi Foods, works directly with farmers and small businesses in Uganda to make their products by building a vertically integrated, more transparent, and connected supply chain that actually creates direct market access for those at the source. She joins Elliot Begoun to tell us more about her passion for this space and the challenges she encountered in the process of bringing the products to the shelf at a reasonable margin. Renee then shares her thoughts on the impact of telling the story through your product and the risks that come from your business models.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Making it in any industry is a feat in itself, but it is significantly more challenging for solo entrepreneurs. Today's guest did just that and more as a woman entering the largely male-dominated space of alcoholic beverages. Donna Katz is the Founder of G's Dry Hard Ginger Beer, an organic, healthier option to the classic brewed drink. In this episode, she joins Elliot Begoun to share some of her experiences venturing into the space along with valuable lessons she gained along the way. Donna talks about the inspiration behind her brand and the challenges she faced establishing her business, from fundraising to sourcing materials and more. Be inspired by her journey and be moved to action as she offers tips for aspiring solo entrepreneurs. Don't miss it!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Entrepreneurship is a process and a passion. You must genuinely care for your team and the customers you're serving. Listen to your host Elliot Begoun as he talks with Danny Walsh about building a sustainable revenue engine to make a difference in the world. Danny is the founder of Peak State Coffee. In this episode, he shares valuable insights on the importance of positive energy and motivation for your entrepreneurial spirit. He also explains his company and how his products boost good health with the highest quality they could offer. Tune in to learn how to make things happen, improve processes, and change people's lives for the better.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

If you are not attending expos and events, you miss out on potential opportunities, connections, and wisdom. Yet, truth be told, going to these events is an investment in that they take both your time and money. That is why it is just right to make the most ROI from them. If you're heading to Philadelphia for the upcoming Expo East, you are in luck because Elliot Begoun has the episode for you! He is joined by our very own Brand Activation Director here at TIG Brands, WavenDean Fernandes, and together, they brainstorm how you can potentially maximize the experience in Expo East. From listening to key people in the industry, building relationships, and putting your business forward to availing yourself of those serendipitous moments of connection and opportunities for growth, Elliot and WavenDean have you covered. So, whether you're attending the Expo East or any upcoming events in the future, tuning in to this conversation will bring you lots of tips and insights!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Health is wealth. But sometimes, we are tempted to trade that for a moment of indulgence. And having very limited options only gives us an excuse to fall for the junk food that is readily available. But not anymore! Nikki Azzara, Founder and CEO of P.S. Snacks, is here to talk about their plant-based whole foods treats that you can indulge in. She also shares the challenges of starting and scaling a business and their vision of reinventing childhood treats into healthier alternatives that everybody can enjoy.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Ever worked for someone or on something that goes against your principles and goals? That was exactly the factor that brought about the creation of 2019 NEXTY's Best New Natural Kids Product lil'gourmets. In this episode, Founder & CEO Shibani Baluja talks about their mission to not only offer baby food that is safe and nutritious but to influence kids' eating habits as well. Tune in and find out about the challenges of starting a brand and creating a new category and their strategies to bring their product to the forefront.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The pandemic has undeniably shifted a number of things in doing business. And for a relatively conservative industry such as agriculture, pivoting toward the trend can be a bit more challenging. This is what our guest in this episode faced when COVID hit, realizing the need to bring their brand to the shelf and tell their sustainability story to the world. Erin O'Donnell, Vice President of Sales for Sun Valley Rice, joins Elliot Begoun to share with us how she took the opportunities brought on by the sudden changes and built a strong brand in the agriculture business. She talks about the health benefits of eating brown rice and the technology they use to make it more palatable. Creating more impact, Erin also tells us what they are doing in Northern California's rice industry to promote the environment, pushing forward their passion for sustainability with their products at Planet Rice. There are so many fresh insights to learn about being an entrepreneur within this industry that you can apply to your business. Join Erin as she imparts more!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

With all the options that you can find in the market today, strategy is key in getting your product ahead. And what better way to go than being the first? In this episode, Ryan Armistead brings us the story behind the first line of fresh juice and functional wellness shot made with heirloom produce sourced directly from sustainable family farms: Happy Moose Juice. He talks about the challenges of starting up and the importance of being innovative in coming up with something new and being different. He also shares some tips on the right mindset when pitching to investors and how finding the right retailers saves you marketing costs and takes your product directly to the consumers. Tune in and find out how you can build your identity and make your brand stand out. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Clara Paye, the founder of UNiTE Food, wanted to capture the hearts of families with healthy food selections made in kitchens across the globe. To other entrepreneurs wanting to enter the market, specifically on the nutrition kind, it would seem too risky. Clara launched her protein bar brand UNiTE with gusto. Her products like the churros, Mexican hot chocolates, and PB&Js are foods that bring memories and nutrition at the same time. All the products are also gluten-free and made using plant-based protein. In this episode, host Elliot Begoun interviews Clara about her entrepreneurial journey, from working in the service industry as a head of a plumbing company to becoming the owner of a food product company. Join in to know more about Clara and her story on this episode of TIG Talks.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

How can you sell your product to the marketplace? How is it different from others? Join your host Elliot Begoun as he talks with Rob Simcic about the challenge and satisfaction of doing something innovative and unique for customers. Rob leads the overall direction and supports the Little Beauties team to be the best it can be and produce the world's finest dried fruit products. In this episode, he discusses how their company utilizes every piece of produce grown and shows respect for the land and the environment. Rob also shares surprising lessons throughout the course of his career when he decided to shift. He gives us an overview of the challenges, capital raising, and a glimpse of the future for the brand. He is confident they achieved something outstanding that is worth sharing with the world.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Having an identifiable brand is evidently an effective way to grow a business. A great example of that is Famous Soda Co, a beverage brand offering healthy alternatives to your classic sugary soda drinks. On today's episode, Elliot Begoun sits down with Founder Michael Pillon to discuss the brand-centric strategy that helped them break into the already saturated food and beverage industry. Michael narrates his entrepreneurial journey from starting the business in Australia with his mother to now expanding the brand in several markets. He shares the ups and downs of their journey along with lessons on how to navigate entrepreneurship and deal with inviting investors in the picture. Plus, get valuable tips on how to build your brand and make it stand out. Don't miss the incredible insights from this episode by tuning in.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Emerging brands have a lot of potentials, but they often face challenges regarding growth. In this episode, Elliot Begoun, founder of TIG Brands, talks about the two fundamental initiatives that he thinks will help the TIG Brands community – the TIG Venture Community and the TIG Collectives. As an entrepreneur, one of the most important things to do is build a strong business foundation. That means ensuring the right team, processes and systems, and financing are in place. As emerging brands don't usually have the same resources as established brands, how can they get the resources they need to start up? Join in as Elliot shows the way.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Paul Evers, the founder of Riff, is a natural-born problem solver. He saw a problem with the coffee industry when it came to the wasting of the cascara fruit. Did you know that as much as 70% of it is thrown out? This very sweet and citrusy fruit is being wasted, so Paul found the solution. He created a cold-brew drink that would use that coffee fruit, and it became a success. Join Elliot Begoun as he talks to Paul about his entrepreneurial journey from advertising to cold-brew beverages. Discover Paul's long entrepreneurial road that is full of pitfalls and find out how he overcame them. Learn about the importance of finding your purpose and why it's necessary to build meaningful relationships. Listen to know what the true meaning behind Riff truly is today.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The path to being an entrepreneur can be challenging. That is why entrepreneurial stories can mean so much, especially to aspiring entrepreneurs out there. Sharing the highs and lows guides and inspires others in their own journeys. Not only that, your story helps you control your cause and vision so that what you're doing has meaning. Your narrative is a very important part of your career. Join Elliot Begoun as he talks to Jeff Klineman about telling your entrepreneurial story and the beverage industry. Jeff is the Editor in Chief of BevNET. Jeff really cares so much for people who are struggling to stay employed, and he writes stories about these people. Share your narrative and start finding the meaning behind your why. Also, learn more about BevNET Live and what you can learn from it.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

The foods we eat impact our health. We try to eat for better health, but as we age, our relationship with food seems to get more toxic, and we often find ourselves unhappy with our weight and waking up with less energy to face the day. Imagine getting your life back and learning to love eating again. Bobbi Giudicelli, the author and cofounder of Read The Ingredients, shares her inspiring battle against our most basic need - food. Today, Bobbi tells us her story of overcoming food addiction, anorexia, bulimia, chronic fatigue, and hormonal imbalance, to pioneering a clean, healthy, and complete meal option that you can take on the go. As they say, we are the food we eat but it's never too late to change for the better. Tune in and learn how you can also gain Freedom From A Toxic Relationship With Food.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Women in startups need to start breaking those barriers limiting them from growing. Society only sees women in one way, but now it's time for women to enter the business. Startup Tandem is your next business partner. Their founder, Alejandra Santos, strives to help entrepreneurs, especially women, reach their financial goals. Join Elliot Begoun as he talks to Alejandra about Startup Tandem and what's holding entrepreneurs back. Learn how to embrace fear and go out there into the business world. Discover what makes a good set of financials for your business. Start managing your balance sheet and forecasting your cash flow. Be a leader in your business today!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

As an entrepreneur, are you making an impact in the world? Kimberlie Le knew that she wanted to build something that could leave a legacy to the world at a young age. Both her parents are entrepreneurs, and she grew up aiming to change people's lives for the better. In this episode, she shares how everyone can embrace and love delicious, flavorful, and nutritious plant-based foods. Through her years in the food industry, she found that some more flavors and textures can be found in plants, and some provide more nutrients than meat. She aims to make positive changes in the global food system as co-founder and CEO of Prime Roots. Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Raising funds for your business is difficult, especially for early brands. Here to offer great insight on the matter is Elliot Begoun's brother from another mother, Chuck Cotter. He again joins us for an insightful episode dedicated to helping business owners. In this episode, the two chat about how you get that first money in fundraising and the ways you can attract investors. Chuck and Elliot also explain and illustrate different comp structures to help you manage equity when hiring executive roles for your business' growth. They dive deep into how and when to give up equity that will not lead to loss. Don't miss out on expert business advice and get practical tips you can start implementing for your brand.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/

Expos are a great way to learn more and expand your network. However, one of the difficulties many face is what to do after. How do you keep the momentum of what occurred and continue to use what you learn and work on your relationships? Elliot Begoun steps in and shares two important elements that will help you maximize the show after the show: radical persistence and controlling your narrative. He breaks down how you can apply these in your emails and relationships as you pave your road to towards success. Join Elliot as he shares how you can take what you've learned in Expos and really bring it forward.Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/