Podcast appearances and mentions of mark mcculloch

In this episode of Long Blue Leadership, Co-Hosts Naviere Walkewicz and Wyatt Hornsby reflect on the leadership lessons shared by accomplished graduates of the U.S. Air Force Academy over the first two seasons.   SUMMARY The hosts highlight key moments and insights from various guests, emphasizing the importance of personal connections, resilience, and the role of mentorship in leadership. They discuss the unique experiences of leaders like Coach Troy Calhoun, Brigadier General Gavin P. Marks, Nicole Malachowski, Madison Marsh, Lieutenant General BJ Schwedo, and Carl Falk, showcasing how their journeys can inspire others in their leadership paths.   SHARE THIS EPISODE LINKEDIN  |  FACEBOOK   TAKEAWAYS  - Leadership is deeply personal and requires understanding your people.  - The importance of resilience and the ability to bounce back from setbacks.  - Mentorship plays a crucial role in developing future leaders.  - Building relationships is essential in leadership roles.  - Knowing your craft enhances credibility and effectiveness as a leader.  - Leadership is about doing good and positively impacting others' lives.  - Embracing vulnerability can lead to personal and professional growth.  - It's important to risk failure in pursuit of big dreams.  - Support from family and mentors can shape one's career trajectory.  - Leaders should encourage others to pursue their passions and dreams.   CHAPTERS 00:00 Celebrating Leadership Lessons from the Air Force Academy 02:11 Highlighting Coach Troy Calhoun's Leadership Philosophy 08:09 Insights from Brigadier General Gavin P. Marks 12:59 Nicole Malachowski: Overcoming Setbacks and Embracing Dreams 19:09 Madison Marsh: A Journey of Resilience and Purpose 23:27 Lessons from Lieutenant General BJ Schwedo on Future Conflict 28:23 Karl Falk: The Importance of Support and Grit in Leadership   ABOUT THE HOSTS BIOS LT. COL. (RET.) NAVIERE WALKEWICZ '99 Senior Vice President, Engagement With over two decades in leadership roles, my current focus at the Association of Graduates - U.S. Air Force Academy is fostering a robust network of 50,000+ alumni. This commitment involves igniting a culture of engagement and inclusivity, underpinned by a strong foundation in support of our Air Force Academy. - BIO COPY CREDIT:  LINKEDIN.COM MR. WYATT HORNSBY Senior Vice President, Marketing & Communications | Executive Editor & Writer Wyatt Hornsby is passionate about developing marketing and communications talent and cohesive, high-performance teams. He is senior vice president of marketing and communications at the Air Force Academy Foundation and the Association of Graduates. He leads the work of the foundation and alumni association marketing and communications division, while also coordinating with various Air Force Academy offices, including Public Affairs and Strategic Communications. - BIO COPY CREDIT:  LINKEDIN.COM   ALL PAST LBL EPISODES  |  ALL LBLPN PRODUCTIONS AVAILABLE ON ALL MAJOR PODCAST PLATFORMS   CONNECT WITH THE LONG BLUE LEADERSHIP PODCAST NETWORK TEAM Send your feedback or nominate a guest at: socialmedia@usafa.org TED ROBERTSON:  Ted.Robertson@USAFA.org  Multimedia and Podcast Specialist | LBL Podcast Network Producer and Editor RYAN HALL:  Ryan.Hall@USAFA.org  Assistant Director of Multimedia Production | LBL Podcast Network Director BRYAN GROSSMAN:  Bryan.Grossman@USAFA.org Senior Director of Strategic Communications and Publications | LBL Podcast Network Copy Editor WYATT HORNSBY:  Wyatt.Hornsby@USAFA.org  Senior Vice President, Marketing & Communications | Executive Editor & Writer | LBL Podcast Network Executive Producer   FULL TRANSCRIPT SPEAKERS Co-Hosts:  Lt. Col. (Ret.) Naviere Walkewicz '99  |  Mr. Wyatt Hornsby Guests:  Coach Troy Calhoun '89; Brig. Gen. Gavin P. Marks '96; Col. (Ret.) Nicole Malachowski '96;  2nd Lt. Madison Marsh '23; Gen. BJ Schwedo '87; Mr. Karl Falk '98, Mr. Ted Robertson    Naviere Walkewicz 00:20 Welcome to our Long Blue Leadership retrospective. We're celebrating our first two seasons and the countless leadership lessons shared by some of the most accomplished United States Air Force Academy graduates.   Wyatt Hornsby 00:31 Naviere, seasons 1 and 2 have showcased amazing leadership stories and takeaways. From the very start, Long Blue Leadership has given listeners an inside look at real experiences, insights and advice from seasoned leaders, as well as those just beginning their leadership journeys. These deep dives have explored how leaders not only face challenges head-on but also find ways to inspire and empower those around them.   Naviere Walkewicz 00:58 Yes, what really sets this podcast apart is the mix of our guests' perspectives on leadership. These discussions have touched on teamwork, perseverance, humility, excellence and service before self.   Wyatt Hornsby 01:12 In this edition of Long Blue Leadership, we're sharing a few of our favorite moments. Not easy, because there are so many. Plus, we'll give you a preview of Season 3, which launches soon.   Naviere Walkewicz 01:23 And so, without further ado, Wyatt, let's get into our Long Blue Leadership podcast.   Wyatt Hornsby Let's do it, Naviere.   Naviere Walkewicz Some of our favorite moments. This was not easy to do at all.   Wyatt Hornsby 01:33 Indeed, it was not easy. Two seasons — and Naviere, while we're at it, I just want to congratulate you; awesome job on hosting Long Blue Leadership, and also a little plug for our friend Doug Lindsay as well for doing a great job as host.   Naviere Walkewicz 01:46 It's been an amazing journey, and I think the biggest thing for me has been just being able to share some of the stories of our graduates. So, like we said, picking just a few of them was really hard, but it's been just a beautiful transformation of where we started and where we're going in Season 3.   Wyatt Hornsby 02:01 It's been wonderful storytelling, and I hope that our listeners have been able to take away some great actionable insights for their own leadership journeys, whether they're Academy graduates or others seeking to develop as leaders.   Naviere Walkewicz 02:13 I know I personally took some things away from all of these conversations. I think some of them we'll highlight today.   Wyatt Hornsby 02:18 Wonderful. Let's do it. Looking forward to it.   Naviere Walkewicz 02:21 So, I think you might have the first one you wanted to highlight.   Wyatt Hornsby 02:24 So Naviere, as we said, I mean, it's so difficult to find our favorites. I mean, there are just so many across seasons 1 and 2. But I'm going to tell you, I was so struck by Coach Troy Calhoun, Class of '89. That conversation was absolutely awesome. And a couple of things stood out to me, and we'll listen to a clip from our conversation with Coach Calhoun, but a couple things that stood out to me was, I think a lot of people, when they think about Coach Calhoun and him coming on to do a conversation, they're probably going to expect him to talk about the Xs and Os and strategy and how the Falcons are looking for the season. But in this case, what Coach Calhoun did was he came in and he talked about his own leadership journey all the way from the beginning growing up in Oregon. And I just think that throughout the conversation, we learned a lot about him as a person, his family, his formative experiences. And really what I took away from it additionally, was the unique importance of athletics at the Academy, and how Coach Calhoun and his program, like all sports at USAFA, are developing leaders of character for our Air Force and Space Force. Just an awesome conversation.   Naviere Walkewicz 03:37 It was an awesome conversation. I think it really talks about — one of the things that stood out, I think, in the clip that you picked up is really about how he views leadership and taking care of people. Let's give it a listen.   Wyatt Hornsby Indeed.   Troy Calhoun 03:49 You need to be doing something that you love, that you're passionate about. And the other part is, again, just the involvement that you have with your people. And, you know, to get in there, literally, where you're hip to hip and shoulder to shoulder. And I think sometimes, whether you're in a leadership role or maybe you have a certain rank, you think, “Well, I can't do that in order to maintain my distance professionally.” And I wholeheartedly disagree. I think you have to be able to operate from different perspectives as a leader. I think, clearly, you can still articulate and live the standards that are a part of your operation or your unit or your football program. But again, it's about people.   Naviere Walkewicz 04:46 Well said. It really is.   Wyatt Hornsby 04:47 Well said. Earlier in the conversation too, he had a point where he talked about three things, his philosophy of leadership. You talked to him about his philosophy of leadership. He talked about, as he said in that clip, being right there alongside your people. He talked about knowing your craft incredibly well — not just strategy, but also tactics. And as he mentioned in that clip really well, getting to know your people as humans and what makes them tick. It's easy to, listening to that conversation, it's easy to see why Coach Calhoun has been here for such a long time and been so successful as head football coach.   Naviere Walkewicz 05:25 I think one of the lines I remember him sharing about when we talked about leadership was — I think I asked him, like, “It seems like it's really personal,” and he says, “Absolutely, leadership is personal.” It's about being… understanding who, you know, what's going on in their lives, because if you can understand what they're going through, then you can help them through some challenges and move them to, you know, whatever everyone else is working through together. And so, I really appreciated that he talks about getting to know his people on a personal level, and he challenges all of his coaches to do the same. I think there was a point where he even shared that if he knew some of the team members better than the coaches did, then that was a problem, right? And so, I think he wanted to make sure that being a good leader is knowing who your people are and what they need.   Wyatt Hornsby 06:07 That's right. It's just so instructive and inspiring to those of us who are developing as leaders. And I mean, it goes without saying, college football is changing. It's changing a lot. But I think for Coach Calhoun, he just talks about, as you said, that importance of relationships. And amid all those in college sports, staying focused on the relationship aspect, getting to know his players and his coaches, and remaining hyper-focused on that mission, developing leaders of character for the Air Force and Space Force.   Naviere Walkewicz 06:38 What was something that you took from that personally, that, you know, maybe has evolved the way that you lead or are thinking about leadership?   Wyatt Hornsby 06:46 You know, I'm developing as a leader every day. I've had some tremendous mentors in my life, but I really — I enjoyed what he talked about, about knowing your craft. I think that's really important, because I think it helps you build credibility with those that you lead. Of course, you can't know everything about everything that you lead, but knowing your craft, understanding not just the strategies and the tactics, and I think that helps you build credibility with your team and provide the right leadership to set the vision and the priorities for your team.   Naviere Walkewicz 07:21 I love that. I think what I took from that conversation was really about being humble. I mean, to be where he at is in his career, and I just felt across the table someone who was so humble in every day, learning from everyone around him and trying to really kind of give back in that way. That's something I always want to try and strive to do.   Wyatt Hornsby 07:41 I agree completely. And by the way, he talked about his younger sister, a 10-time all-American, which is pretty incredible. She's also an Academy graduate. And I think if I recall, he said that he looks up to his younger sister. So, I took that away, too. Just a humble, humble leader.   Naviere Walkewicz 07:59 I love that. Well, I'd like to go into one of my favorite moments, and it was with Brig. Gen. Gavin P. Marks, Class of '96, the commandant of the Air Force Academy currently. And this one was special for me, Wyatt, for multiple reasons. I have two cadets, as you know, that are going through the Air Force Academy under his leadership, but he was also my basic cadet commander. So, when I was at the Academy as a four-degree, he was leading us through Basic Cadet Training. And a funny story I'll share with you: When I was later in my career as a civilian working at Offutt Air Force Base. He was the wing commander at office Air Force Base, and I was working at STRATCOM, Strategic Command. I turned around a corner, and I immediately go, “Huh, Gavin P. Marks!” and he started laughing, and he goes, “What year are you?” And I said, “'99,” and he said, “It's good that you still remember my middle initial.” But it stuck out to me and then the funny thing after that, I said, “I never knew you had so many teeth,” because he would scare us. But the reason why this podcast was so special was because I think it brought me to a new level of understanding that — in remembering that we're all human right, and so we all have things that we go through. And so, to hear him from his humble days, talking about his mom, I really just enjoyed his perspective on, you know, his career, which wasn't necessarily a trajectory that he was planning. He certainly had some goals of he would love to have been the commandant at the Academy, but it certainly, you know — it kind of moved in a way that we'll talk about in this clip. And so, I'm interested to hear your thoughts on that conversation before we jump into the clip.   Wyatt Hornsby 09:35 He has extraordinary presence — Gen. Marks does. And it came through not just in the podcast conversation. We had a reunion, several reunions, where he provided a senior leader briefing, and you can just feel that presence and that commitment and that dedication to the USAFA mission. And I'm really excited to hear this clip and then also share another thought on something from the conversation that really stuck out to me as well.   Naviere Walkewicz 10:00 All right. Well, let's roll the clip.   Brig. Gen. Marks 10:03 But as you command at higher levels, while the impact — and I probably should have said it this way: The impact that you would have on so many individual airmen's lives lessons, the impact that you can have on an individual airman's life magnifies based on rank. It is significant also, and I always — one of the things that I tell people all the time is, it's an oversimplification, but the only reason to have rank is to do good, is to do good things, to make things happen in a positive way that affect positively mission and benefit airmen's lives. That's it. That's all. And if rank becomes something different than that for you, you're in the wrong business, or we've given it to the wrong person. If I'm being honest with you.   Naviere Walkewicz 10:55 What did you think about when you heard that?   Wyatt Hornsby 10:56 I am glad that he is the commandant of cadets at the United States Air Force Academy. And I think that I would go so far as to say that what he said there probably reflects how many Air Force — probably all — Air Force Academy graduates feel about leadership, that it's an opportunity to do good for other people, to improve lives, to move people forward, to elevate performance, to lift others. So, super powerful.   Naviere Walkewicz 11:24 I think what was also really great about our conversation was how he talked about the importance of family. And I think when you — sometimes when you think about a leader that's made it to such levels in their career, you think, “Well, it's career above everything else.” But he actually talked about how there are a couple of times when he might have retired had he not had the support from his wife and from his family. And I thought that was really insightful as well, where he really consulted them on some of his biggest decisions.   Wyatt Hornsby 11:52 That's right, perhaps his closest and most valued partners in life.   Naviere Walkewicz 11:56 Yes, I think that's something that our listeners can really value. I know I took that to heart as well, because while it is important, and obviously our professional lives are such a huge part of our lives, our lives are much more holistic than that, right? I think having your networks of support and leadership are really important.   Wyatt Hornsby 12:14 I agree. And Naviere, while we're talking about Gen. Marks too, I gotta put in a plug, and I know we're not gonna listen to this clip, but he told an awesome story about a $20 bill and the Honor Code.   Naviere Walkewicz Yes.   Wyatt Hornsby And as I recall, he really talked about how that was one of the experiences that made him see this United States Air Force Academy — it's a unique and different kind of place.   Naviere Walkewicz 12:38 Absolutely, and so if you missed that, it's a great time for you to go back to longblueleadership.org and listen to that clip in its full entirety.   Wyatt Hornsby 12:48 That's right. Let's talk about Nicole Malachowski, Class of 1996. This conversation — it was a recent conversation that you had with her — really stood out to me on a couple of different levels. Even as a child, she set her sights on what she wanted to do in life, which was to become a fighter pilot. She was focused on that, and at the height of her career, she had a very difficult setback that she spoke I thought very openly and vulnerably about. I just really appreciated that. But in this clip that we're going to play, Naviere, and I'd love to hear your reaction before our good friend, producer Ted rolls it, I would love to just hear your thoughts about this clip and just really important advice that a mentor provided to her at a key moment.   Naviere Walkewicz 13:33 I think you teed it up perfectly. I would say, from sitting across the table, what I felt when I heard that was just a sense of pride in remembering that we all bring something to the table, and empowerment in not being afraid to go forward with it. So, let's give it a listen.   Nicole Malachowski 13:51 I remember thinking, “Thank God I didn't put myself out there. Thank God, Nicole,” you know… now I'm a 30-year-old captain, so I'm still a young person. “Thank God you didn't risk failure. Who are you to think you could be a Thunderbird? Silly girl.” Right? And in that moment, the weirdest thing happened, and I tell this story on stage sometimes. The door opened to the Officer's Club, and in walked the wing commander, Brig. Gen. Mark Matthews. And in that moment, over walks my squadron commander, a wonderful man by the name of Dan DeBree. His call sign was “Trash.” Get it? Trash, debris. Trash walks over, super excited, very supportive of my application, and he's like, “Hey, general, did you know Nicole's applying to be a Thunderbird?” Man, I mean, you could have slowed down time. I was like, “Ix-nay on the underbird-tay,” like, “This is terrible.” Neither of these guys knew that I had removed my application, and Dan's standing there all proud. He's my squadron commander, supporting me — a great man, again. And Mark Matthews looks down at me, Gen. Matthews, and he goes, “That's great. How's your application going?” And I'm like — I looked at him, and here's what happened. I said, “You know, so it's hard to be a Thunderbird, but I probably won't get picked. They haven't had a woman, so I don't want to waste anybody's time.”   Naviere Walkewicz Oh, you said everything.   Nicole Malachowski I said it. I said all of it, and this is kind of an embarrassing story to tell, but I'm just, this is the truth, right? This is the vulnerable truth of how this happened. And he looked down at me, and I will never forget this, and I hope folks listening who have big dreams and gnarly goals remember this. He looked down at me and he said, “Nicole.” Actually, he said, “Fifi.” My call sign. “Fifi, nobody wants to lead a scripted life.” And he walked away and left me in extraordinarily uncomfortable silence. And those words, “…nobody wants to lead a scripted life…” have become my life's mantra. Every time I get the knot in my stomach that says that dream is too big or that idea is too innovative, don't rock the boat. I remember what he said, because those words, like, they lifted the weight of the world off my shoulders, told me it was OK to dream big. It was OK to buck the status quo. It was OK to be different. He was telling me it's OK to risk failure in pursuit of personal, professional growth. And it's not so much I think he's telling you and me to write ourselves into the script. What he was saying was, don't ever write yourself out of the script, and as leaders and teammates, don't you ever write anybody else or their wild ideas out of the script either.   Wyatt Hornsby 16:08 That is so powerful. I mean, I know that I have that inner critic, that voice that sometimes tells me, “Write yourself out of the script. You're not good enough. You're not going to make it. Why did you do that?” And probably a lot of us do. Naviere, what do you think?   Naviere Walkewicz 16:24 Oh, definitely. I mean, even up to that, she had had that voice in her head, and she shared, right before that clip, she finally got the courage to go into the group commander's office to submit that package. And, you know, the person working at the desk said, “Well, he really only has one, you know, one slot to give so we don't want to waste it on you.” And I think those very specific words make that inner voice, that inner critic, even louder and just kudos to the wing commander for really kind of right setting, I think a perspective that has clearly shaped her life.   Wyatt Hornsby 16:59 I agree completely. And we just talked about Gen. Marks and how he talked about doing good for others as a leader. And I think that's what we saw here with Gen. Matthews and the story that Nicole shared.   Naviere Walkewicz 17:11 Yes. There were so many amazing moments in her session with me, in her podcast, and so another one that I wanted to call out, because I think many may not know until they listen to her full story, but she actually battled a pretty critical, life-changing disease, and, frankly, she talked about resilience and how resilience is important, but really for her, it was about resurgence. I thought that was pretty powerful in that podcast as well. Did that kind of speak to you in any way?   Wyatt Hornsby 17:42 It really did. And I actually think it kind of goes back to “no one wants to lead a scripted life.” I don't think Nicole definitely had that in the script, her health challenge. But it came, and she spoke very honestly about it, about how difficult it was. She had some really, really difficult days, and she found a way forward. She wrote that new script for what she was going to do with the rest of her life. So, that moment really stuck out to me too. Super powerful conversation, and I got the sense too as I was listening to Nicole — and you did such a great job with that conversation — was that she knows who she is. You can tell that she has thought deeply about who she is as a person, as a leader, and she wants to go out and engage with and inspire other audiences and other leaders. So, really came out beautifully in this conversation.   Naviere Walkewicz 18:34 That was, in fact, I think one of her giving nuggets to others that were listening was really take the time to know who you are and know what you believe in, what you stand for, and then the rest kind of fills in the blanks.   Wyatt Hornsby Well said.   Naviere Walkewicz Well, the next one that I want to speak about is 2nd Lt. Madison Marsh, Class of '23 and Miss America.   Wyatt Hornsby Miss America.   Naviere Walkewicz Miss America. Can we just say that? But what was so great about this particular podcast was, yes, she is Miss America, but we spent so much time getting to know her. And really, I think the depth of who Madison Marsh is, it really kind of blew my mind.   Wyatt Hornsby 19:11 Yes. And similar to Nicole Malachowski — Madison Marsh, she had something really difficult happen to her that she's going to go into in the clip that we talked about, and no one should have to go through what Madison did, but she found a way forward. And I think just her story is remarkably inspiring.   Naviere Walkewicz 19:33 I actually don't want to give it away. I think we should just roll the clip.   Wyatt Hornsby 19:35 Let's do it.   Madison Marsh 19:36 I basically printed out all of my essays that I knew that people had to submit in the past for the Academy. I did resumes. I came with my GPA, everything, and I walked right up to my congressman and I handed it to him, and I said, “I want to go to the Air Force Academy, and I want to be your nominee.” And I'm sure he was like, who's…   Naviere Walkewicz …I love every bit of this…   Madison Marsh So, I was very firm early on, and so we were able to start an incredible relationship with one another. And so, because I did that — I think that was maybe my junior year, early on in my junior year — when it came time my senior year, he fought for me all of the time to get my application in front of people, because I was his principal nominee, and we had a very, very special moment. So, he called me on Oct. 31 and told me that I had gotten early acceptance to the Academy, and so I got to tell my mom, and the next morning she passed away. So having an experience like that is — that's why the Academy and Congressman Womack are so special to me, because that was my dream for years, and my mom got to know before she passed away. And it's just everything happens at the right timing, and you never know until afterwards. And so, now I get to be here; now I get to wear the uniform. And even though she hasn't gotten to see it, she got to know about it. And it just because of those first instances where I marched up to him and I said, like, I want to be here. I got to have experiences like that. And now I get to have wonderful experiences of now serving post-Academy life.   Naviere Walkewicz 21:04 I mean, I think that clip still gives me feelings of in that moment where she shared that because I had known that her mom had passed away. But I think what was so powerful about her sharing that story was in the bit of, you know, believing in yourself, going full for something, and then having someone believe in you and champion you to the point where, when you actually get there, and having her mom spend that with her before she passed. I just — that moment was something really special.   Wyatt Hornsby 21:34 It really is powerful. It must have been an honor and a privilege to have been able to share that moment with Lt. Marsh.   Naviere Walkewicz 21:41 It really was, and I think her whole conversation — what really inspired me, first, the fact that she actually started a foundation in her mom's name, the Whitney Marsh Foundation, but also more so that it actually shaped how she was as a cadet. She talked about, when she had the opportunity to champion others, so, you know, as she progressed in her cadet years, she wanted to make sure that other cadets had someone that they could talk to, so that she would be a voice for them, that she would hear them, and she would see them. And I think that was really powerful, because sometimes she was saying how she had felt lost and how she didn't have that support. And so, she turned it around and made sure that she was that person for someone else.   Wyatt Hornsby 22:19 Another example, Naviere, of someone who uses leadership opportunities to do good for others.   Naviere Walkewicz 22:25 Absolutely. And I thought, what was also fascinating, as such a young officer, she also — to Nicole Malachowski's point — took some time to know herself because she had been groomed, or maybe not groomed is not the right word, but she had, since early times of wanting to go to the Academy, had thought, I'm going to be a pilot and had been working towards her hours and her private pilot's license to get to the point where she could go to pilot training and become a pilot. And said, “Maybe this, this isn't my trajectory,” and looking into policy and so I think to the point of knowing who you are and knowing what you know you're really passionate about. Also, to what Coach Troy Calhoun said, they all kind of weave together. I thought that was really powerful.   Wyatt Hornsby 23:06 Agree. I thought it was very powerful too. And I'm really excited — I'm sure you are too, and a lot of graduates — just to see what she does with her life. I think that she's going to do some great work, and I think we're going to continue to hear about the amazing work that Madison Marsh is pushing forward, whether it's with cancer research and treatments or some other very, very important, worthy cause.   Naviere Walkewicz 23:29 Absolutely. No doubt about that.   Wyatt Hornsby 23:32 All right. Naviere, this next one, this was early Season 1, and our friend Dr. Doug Lindsay hosted this conversation. Doug is Class of 1992. It really stood out to me, and it was a conversation with Lt. Gen. (Ret.) B.J. Shwedo, Class of '87. Remarkable conversation with the director of the USAFA Institute for Future Conflict about the role that graduates are going to continue to play in our nation's security.   Naviere Walkewicz 23:59 I agree. Gen. Shwedo is such a dynamic speaker, and every time I have a chance to hear from him, I learn something new. But maybe for the sake of our listeners, in case they haven't heard that one yet, can you talk about what the IFC is?   Wyatt Hornsby 24:10 The IFC is the Institute for Future Conflict. So, it stood up a couple of years ago at the United States Air Force Academy. And really the goal is to inculcate across the Academy — and I'm not going to do this justice the way Gen. Shwedo can — but to inculcate across the Academy a focus on preparing cadets for what they will be facing amid Great Power Competition and for them to be able to bring that holistic thinking and that multi-domain thinking to how to fight and win the nation's wars if they are called upon.   Naviere Walkewicz 24:45 It's pretty incredible, some of the things that our cadets are exposed to. I remember when I was a cadet, I couldn't imagine have been briefed by some of our combatant commanders and having top-secret clearance levels to understand, really, what the adversary looks like and what we're up against. But they're looking at it across all different domains, and it's preparing our soon-to-be graduates for what's up for them right after.   Wyatt Hornsby 25:11 That's right. And one thing I'll mention before we roll the clip: Like you Naviere, I've heard Gen. Shwedo talk. In fact, we've been in probably many of the same talks, and graduates respond so well to what he shares, and I think it just instills even more confidence in the mission and the priorities of the Air Force Academy. So, without further ado, what do you say we roll that clip?   Naviere Walkewicz Let's roll the clip.   Gen. Shwedo 25:34 What we got to do is make them aware of the environment we're dumping them in. And case in point, I have one cadet he raises his hand like, you know, “Hypersonic missiles — I don't understand what's the big deal about that.” And I go, “OK, well, first of all, yes, they're fast, but as you remember from Physics 110, a ballistic missile trajectory is all mathematics. That's how the Patriot works. Hypersonic missiles can maneuver. So, all your math is now dead,” and go, “Oh, by the way, when you look down the range and you see all those antennas, NORAD, for the most part, was looking up to the north, because the quickest way to get an ICBM to the United States was over the top. You can actually take a hypersonic missile, put it in a low-Earth orbit, and that attack will come out of Antarctica.” Same cadet immediately raises his hand and goes, “So the maneuvering, is that RF, command guy?” and he's immediately trying to get into it. And I'm like, “I love you, man.” Because honestly, when you start making them aware of the threats, they immediately start thinking countermeasures. So, from the leadership standpoint, they understand that piece.   Naviere Walkewicz 26:44 Yes, I think that is huge. And it really talks about understanding what you're up against. I think what I really loved about what Gen. Shwedo said, was having the awareness allowed for them to start thinking about countermeasures. And I think that really does translate to leadership. When you have awareness of things, you can make better decisions. You can think about how you take care of your people better. It just actually translates across so many levels of leadership. What do you think?   Wyatt Hornsby 27:09 I agree completely, and I think too, just spending time with cadets — you would know better than I Naviere, you have two up on the Hill right now — but so curious, so curious. And they're here for a reason. They had choices in where they could have pursued what they wanted to do after high school, and they chose the United States Air Force Academy because they want to serve our country and, if called upon, fight and win those nation's wars. And so, just kudos to the work not only Gen. Shwedo is doing, but the cadets too, who are just so curious and so responsive to that awareness and really thinking deeply and preparing themselves for what the world is confronting the United States and our allies with.   Naviere Walkewicz 27:53 Absolutely. I think, what I really appreciate about Gen. Shwedo as well is he's another graduate that's giving back to our Academy, right? He's facilitating all of these lessons. He's helping to really promote how we can do this better. But it goes to show how our graduates are really involved with our Air Force Academy.   Wyatt Hornsby 28:12 A lifetime of service. I think that's what Gen. Shwedo would say. He came back because he wanted to continue to serve.   Naviere Walkewicz 28:18 Yes, absolutely. Well, the last moment that we'll talk about — and again, this was so hard, because there were so many good ones — comes from Karl Falk, Class of '98 the CEO of Botdoc. And this one was special for me, not only because we were at the Academy together, but I didn't know him then, and I know him now as a parent of also a cadet at the Academy. And his story was so, so incredible. Because when you think of a CEO of anything, you think, “Wow, this person's so accomplished. They've done all of these things.” And, you know, they must be doing great, and he is, but it started from humble beginnings. And when you take the time to listen to his podcast, it will really kind of help you see that you can start from anywhere and achieve anything, just as he did. This particular clip I have picked for us to listen to, though, is about kind of having people in your corner, and when people recognize in you, maybe before you do, how they can champion you. Let's give it a listen.   Karl Falk 29:20 You know, being in Texas, there's more spotlight on football, and I had some very good coaches. My head football coach in high school, Coach Bubba Fife — everyone in Katie knows Bubba Fife — and even to this day, he's still involved in the in the school district. But he was a big advocate for me, with coaches that came by, and there's some stuff I didn't find out until out until later in life where, you know, back then, it wasn't common for the school to provide shoes and, you know, some guys had their own pads and stuff like that. And I remember my mom years later telling me that actually Coach Fife came to her with money and said, “This is, uh — get him some shoes.” Sorry. That got to me a little bit more than I thought it was gonna be. So, I guess what I can say is, there's been a lot of people, I'm where I'm today because of a lot of people throughout my entire life, and I have a lot to be grateful for. But I was very fortunate to have those coaches in my life because — there was actually a time, this is actually a crazy story. There was a time where — so, I was the big, fat tuba player too. So, I kind of did everything because I enjoyed it, but there was a point where I kind of had to make a decision, because I was actually the guy that was playing football, and then, you know, marching band and football, and that's really tough to do. And I had made up in my mind that I was going to quit football, and because, you know, I didn't have a dad around, and my mom wasn't really into sports, like, I am and my kids are now. And I made up my mind, so I went to talk to one of the coaches, Coach Schubert, and, and I told him, I said, “I'm gonna quit football and, you know, I'm gonna be in the band.” And, and he looks at me, he goes, “No!”   Naviere Walkewicz 31:22 Right there. Sometimes the best answer you can get from a boss or a mentor or anybody is, “no.” What do you think, Wyatt?   Wyatt Hornsby 31:29 And by the way, Naviere, I'm trying to figure out the logistics. How do you play football and participate in the band? I played football in high school. I just don't know how you do that.   Naviere Walkewicz 31:40 You probably didn't change your clothes. You probably wore your uniform, though.   Wyatt Hornsby 31:43 Oh my gosh, like, I don't even know how you do that. But no, this was an extraordinary conversation. And you know, one of the things I like about the conversations that you've led and hosted, Naviere, is really going back to the beginning. And my takeaway from that conversation with Karl and that clip that we just played: He's never forgotten where he came from. As you said, he's become very successful in life. He's done well for himself, but he's never forgotten where he came from and who helped him along the way. Sometimes, Naviere, it just takes a pair of shoes.   Naviere Walkewicz 32:19 Oh gosh, that conversation was like I was getting to know someone all over again, because I got to know him as a parent of a fellow cadet. Him and his sons, Alec and Arden, were cadets there at the Prep School, now in the Class of '27, but seeing him through his own eyes, it just opened up a whole new experience for me. And I think one of the things I appreciated about his conversation as well was he talked about some of the tough times in getting to be successful. And while, yes, he had those people in his corner that helped him get there, there were times when — I think he even said, you know, “I didn't pay myself, like we might have missed a meal so that my folks could eat,” when he was still building his business. And I think it talks about the grit and kind of hard work and perseverance it takes to become successful. So, while he never forgot where he came from, he also talked about kind of the path to get there, and just the resilience and all of that in that. And I thought that was a really powerful story he shared.   Wyatt Hornsby 33:13 Agree, and I would suspect that grit and that perseverance, those were formed early in life, but then also really developed when he was here at the Academy. What do you think?   Naviere Walkewicz 33:26 Agree. And I think, and we talked about the lifetime of service that our graduates live. His company has actually given back to the Class of '27 through various ways. And so, I think it really does kind of show how, you know, you never forget where you come from, and then when you can, you give in ways that are meaningful. I think that's really powerful too.   Wyatt Hornsby 33:44 That's right. Well, Naviere, that was an awesome conversation. I just so enjoyed revisiting those conversations, and again, just mad congratulations to you, and thanks to you and Doug for just doing such a great job. I mean, this was tough, choosing the conversations that we just talked about, because there are just so many great ones, so many great ones. And I hope that our listeners will go back and listen to those conversations from seasons 1 and 2. But while they're at it, also tell others about Long Blue Leadership. Help spread the word, because these conversations are really impactful.   Naviere Walkewicz 34:20 Absolutely, and we can really use feedback coming directly to us at socialmedia@usafa.org. That's a way they can directly let us know what they enjoyed, what we can do better and what they can look forward to in Season 3.   Wyatt Hornsby 34:32 That's right. I mean, the podcast space, it's competitive, and there are a lot of great podcast shows out there, and so we know we just have to continue to raise that bar and elevate what we're doing. So, our listener feedback is so important and just continuous improvement and excellence in all we do.   Naviere Walkewicz 34:49 Absolutely. Well, thanks. Wyatt. Well, before we share what's coming up in Season 3, we'd like to take a moment and thank you for listening to Long Blue Leadership. The podcast publishes Tuesdays in both video and audio and is available on all your favorite podcast platforms. Watch or listen to all episodes of Long Blue Leadership at longblueleadership.org.   Wyatt Hornsby 35:11 Naviere, this was a real pleasure. I really enjoyed talking about these awesome episodes from seasons 1 and 2. And while we're at it, let's also thank our good friend Ted, who's done just remarkable work in helping to produce this show. And our listeners may not get to hear much from Ted, but he is behind the scenes doing awesome work on the show.   Naviere Walkewicz 35:32 He really is. Ted makes us look great, and when you say congratulations to me, it's only because Ted has been right alongside me all this way, and Doug, and anyone else that's been part of this podcast. It really has been us working with Ted.   Wyatt Hornsby 35:46 So, Ted, I'm going to put you on the spot. Share with us a little bit about maybe a couple of your takeaways from seasons 1 and 2, and what this process, what this experience has been like for you.   Ted Robertson 35:59 I can think about the first day I walked in the door, had my first eyes on the studio, and I'm thinking, “We're gonna have some fun here. We're gonna touch some lives, and we're gonna do some great things.” And it's been a real privilege to be a part of the communications team. And I talk a lot about the people that I work with, but Naviere, you've become a partner, and together, along with everybody else on the team, we're looking forward to bringing some more of these moments to our listeners and just sharing what leadership is all about. And we want to make it global. So, Season 3 coming and lots of great things to come in Season 3. I hope that sort of answers your question. The highlights for me are working with all of you.   Naviere Walkewicz 36:50 Aww, thanks, Ted. And speaking of what Ted was talking about, Season 3 is coming up. Should we share some of the amazing guests we're gonna have on the podcast?   Wyatt Hornsby 36:59 I think we should, Naviere, I mean, I am like you. I am so excited about Season 3. We've got some amazing names and Naviere. One of our guests is going to be Dr. Heather Wilson, Class of '82, 24th secretary of the Air Force. And she's also currently the president of the University of Texas, El Paso. So cannot wait to have the secretary — I don't know whether to call her Secretary Wilson or Dr. Wilson.   Naviere Walkewicz 37:23 I'm sure I'm going to find out, because I'm so excited to have that conversation with her as well.   Wyatt Hornsby 37:27 Likewise, and Naviere, I think also, we have a classmate who we're going to be talking to?   Naviere Walkewicz 37:31 Oh, we have a couple of classmates, actually. So, one of them, Joel Neeb goes by call-sign “Thor,” — Class of '99, Gold Will Shine — who has been a tremendously successful fighter pilot. He's authored some books, a former CEO, but he dealt with some very specific, I think, health challenges that shaped a new trajectory for him. And I'm not going to give it away. I think that's what they'll learn about in the podcast.   Wyatt Hornsby 37:56 I've had a couple of opportunities to spend time with Thor, and I'm excited about this one too. I think it's going to be an awesome conversation.   Naviere Walkewicz 38:03 Yes. And his is one where it really is about family too. I think we're going to hear some of that. And then my other classmate is with the FBI, so Mark McCulloch, Class of '99, and I think you've actually done a story on him recently on your team.   Wyatt Hornsby 38:17 I think we did a story on him in Checkpoints a couple of years ago, written by Jeff Holmquist. Yeah, I can't wait for this one too.   Naviere Walkewicz 38:26 It's amazing what Class of '99 is doing, but there's others. Who else shall we highlight today, Wyatt?   Naviere Walkewicz 38:43 We also have some young alumni, current board directors that will be speaking to. One of them is a Young Alumni Excellence Award winner, Emma Przybyslawski, Class of 2010.   Wyatt Hornsby 38:51 Can't wait to hear that one. And Emma — so she recently, as you said, received the Young Alumni Excellence Award. And I thought I knew Emma, and I learned a few things about her in our profile of her. So, that's going to be an awesome conversation.   Naviere Walkewicz 39:06 Can't wait to speak with her. And then Joe Bledsoe, class president for the Class of 2011, but also working with Gen. Shwedo right now.   Wyatt Hornsby 39:13 That's right. He's a fellow up in the Institute for Future Conflict. And again, just a remarkable graduate, a fighter pilot, really looking forward to that conversation. end of year. One other that I'm really excited about, Matt Kuta, Class of 2005 co-founder of Voyager Space and a former fighter pilot, really looking forward to that conversation as well.   Naviere Walkewicz 39:36 We have so many amazing grads to share stories with, and we could go down the list, but I think that's a good one just to, you know, whet the appetite. What do you think?   Wyatt Hornsby 39:44 I agree completely. I'm just excited about Season 3 and we'll get this going.   Naviere Walkewicz 39:49 Absolutely. Wyatt, this has been a blast. Thank you so much for joining me today.   Wyatt Hornsby 39:53 And thank you for inviting me, Naviere. This was a lot of fun.   Naviere Walkewicz 39:57 Absolutely, and we thank you for joining us as well. We can't wait to share our third season of Long Blue Leadershipbeginning this February. You can expect more compelling stories from outstanding USAFA graduates, each sharing unique perspectives and practical advice on overcoming challenges and inspiring others. With a mix of thought-provoking conversations and real-life experiences, Season 3 promises to engage, inspire and empower both seasoned and aspiring leaders alike. Visit longblueleadership.org for more episodes and to subscribe. Also, nominate a guest or send us your feedback at socialmedia@usafa.org, and finally, Long Blue Leadership is available on all of your favorite podcast apps. We can't wait to see you there.   KEYWORDS leadership lessons, season highlights, guest perspectives, teamwork, perseverance, humility, service, season three preview, Gavin Marks, Commandant of Cadets, Nicole Malachowski, Thunderbird pilot, tick born illness, Lyme Disease, Coach Calhoun, Falcons Football, Madison Marsh, Miss America, Karl Falk, Bot Doc, B.J. Schwedo, Institute for Future Conflict, leadership journey, character development, personal growth, mentorship, resilience, future conflict       The Long Blue Line Podcast Network is presented by the U.S. Air Force Academy Association and Foundation  

Join Scot Turner for this week's Hospitality Huddles episode as he speaks with Mark McCulloch of Supersonic Marketing about all things Podcasts, Hospitality Rising and why we need to unlock the untapped potential in the industry. To learn more about Mark follow him on LinkedIn https://www.linkedin.com/in/markmcculloch/ To Listen to Mark's Podcast https://www.theburntchefproject.com/ https://open.spotify.com/show/2OAD6zjazpJZYlM7miSnuW?si=ItQpw9yeTzOu7PPYXReIBQ ------------------------------------------------ Hospitality Huddles is brought to you by Auden Hospitality. Rewriting the rules of hotel F&B. If you would like to embrace a different mindset, check out our website www.audenhospitality.com Uncover the latest trends and in-depth data driving the F&B industry in the UK and US for the first half of 2024.  Download the full Auden Food & Beverage Report H1 2024 today. https://www.audenhospitality.com/fb-report-h1-2024 

Attention please: “Hospitality Rising” That's the title of Mark McCulloch's campaign, which is addressing the painful topic of #staffshortage in the UK hospitality scene in an unseen way. And one thing is for sure: This is a game-changer in how employment in #hospitality is seen, not just in the UK, but potentially everywhere. If you want to know how to convert one in three GenZlers to potential hospitality-fans you better tune in to this SMACK episode.

Welcome to the Stupid Hearts Club! The Club for everyone with a Stupid Heart-------------------Since I moved to sunny (actually quite windy and rainy) Hove, I have been rubbing my face around town trying to get my finger onto the local pulse in all sorts of ways (stop it). One shining piece of evidence that that is working a treat is this fine chat with marketing and hospitality/food blogger and man about town Mark McCulloch from @surpersonic_inc who a friend hooked me up with (I said stop it) and who I immediately got on with, in a pub. Drinking beer.Sure, we may have hit of it as budding new lager pals, but here we are just being two healthy big lads talking each other up in a big tough world full of grown up decisions and self-activated opportunities, or something. Basically Mark is a smooth operator and I like his style and I am trying to learn from his energy for doing stuff.Can we go for some more free meat now please Mark?Enjoy the episode...Captain Seasidex-------------------If you like what I do and you want to support me financially, as well as get access to some cool extras, please take a look at my Patreon! And if you can't, or indeed just don't want to, then I'm still super happy you're here (but I will now ignore you if I see you in the street)And if you want to hear more from me I'm always putting things up on my Instagram, come and say hello-------------------Editing by Oliver ConnollyProduction support from Drew ToynbeeCopyright 2024 Nico Tatarowicz

On the podcast today, we're continuing our exploration of talent management and finding out how Brexit, the pandemic and the cost-of-living crisis has impacted hospitality staffing in the UK.We speak with Mark McCulloch, marketing guru and Founder of Hospitality Rising to hear how the organisation's multi-layered media campaign is changing the perception of hospitality as a viable career.We also speak with Jakob Gundersen, Head of UK Operations, Joe & the Juice, and Max Dubiel, Founder, Redemption Roasters to explore how UK operators are finding solutions to the staffing crisis and why developing internally and hiring from often overlooked communities is key to building a talented workforce. Credits music: "Sun and Rain" by The Grove in association with The Coffee Music Project and SEB CollectiveSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

Mark McCulloch is one of the global leaders when it comes to branding and marketing in the hospitality industry and is the driving force behind Hospitality Rising here in the UK. Today Mark and I discuss where Hospitality Rising is going in the future and what we should be looking for when it comes to marketing our businesses to customers and potential future employees. We discuss Gain a fresh perspective on the hospitality industry's challenges and potential solutions from an insider's viewpoint. Discover transformative marketing strategies and trends that can revolutionise your approach to customers. Learn valuable career development lessons from an industry expert's personal journey and motivations. And so much more. WANT TO WORK WITH ANDY? Jump on a FREE strategy session here to see how a partnership can help you, your leadership team or your business. Check out RotaCloud: Find out how to transform your people management and give your management team practical insights into labour cost over at RotaCloud.com.​ If you'd like to reach out and say hi, you can find Andy on LinkedIn and Instagram. Learn more about your ad choices. Visit megaphone.fm/adchoices

Another cheeky bonus for you this week as I got some time with Mark McCulloch, Founder of Supersonic Inc. (https://www.supersonic.marketing/ (https://www.supersonic.marketing/)) and also the brains and energy behind Hospitality Rising (https://hospitalityrising.org/ (https://hospitalityrising.org/)), the largest Hospitality recruitment campaign the world has ever seen. As well as a little bit about Mark's story, we touch on loads in this chat as Mark gives us an in depth update on where things are at with the campaign and how you can get involved. We chat about:- Scotland Coming to hospitality late Starting with Yo Sushi Music Moving to Pret a Manger Supersonic The start of Hospitality rising The cold hard facts Changing mindset on costs The mechanics of Hospitality Rising The changing face of marketing Fundraising Goodwill Marks ambition is incredible and I absolutely salute him for what he has achieved and what he has planned. It's an exciting time for the campaign and I for one can't wait to see what all the creatives come up with next. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

Hospitality businesses around the world are struggling to find staff to fill their available roles. The UK is no different in many respects, however the impacts of Brexit have compounded these issues, making them worse.The reduced need for staff members through a large part of the pandemic has meant that the true extent of issue are suppressed. However, as the number of restrictions reduce, it is expected that the need for staff numbers will increase but they simply won't be there for the industry to cope.Today, I chat to Mark McCulloch, founder of Suoersonic Inc and the brainchild behind Hospitality Rising, a campaign aimed at attracting large numbers of people back to the hospitality workforce.Mark is one of the best dancing and marketing minds in the world when it comes to the hospitality sector and he has managed to enlist some real big hitters from the branding, marketing and advertising works.  Today, we chat about; How a perfect storm has combined to create a significant labour shortage for hospitality industry. How you can set a foundation for retaining the staff you still have. How you can get involved with one of the biggest recruitment campaigns our industry has ever seen. If you find this episode interesting and valuable, please share it with someone else who may benefit, using this link.  It helps us reach the people in the industry who could benefit from it.I would love to have your feedback, too, good or bad, so drop me an email to andy@thecafehustle.com with the guest name and let me know your thoughts. SponsorTrainual Trainual is your one-stop-shop for centralising all your business processes, checklists, policies and company information, saving you money on onboarding, training and scaling your business.  Visit Trainual and use promo code CAFEHUSTLE for a free trial and 10% off your first 12 months.Get involved with The Cafe Hustle Community.  We are growing the community to add even more value and discuss the episodes after they go live.  Head over to our website and sign up to continue the conversation.The Cafe HustleInstagram: @thecafehustlepodcastFacebook: /thecafehustleTwitter: @cafe_hustle Learn more about your ad choices. Visit megaphone.fm/adchoices

The Lock In team tackle the challenges around the ongoing recruitment and staffing crisis, with special guests Osh Rogers of the Guinea Grill, Dan Razavi of Leisurejobs and Mark McCulloch of Hospitality Rising all providing some expert insight into how to recruit, retain and train your teams.

Join guest pastor Mark McCulloch as he preaches from Revelation 2:4 and John 21:15-17. Westside Baptist Church is a local church family in Mableton, Georgia. Westside exists to make disciples of others and nurture a growing love for Jesus Christ. We are a church where you can grow spiritually under sound Biblical preaching, serve in a Gospel-centered environment, and fellowship with other believers. We ascribe to a reformed confession of faith and theology.

The Lock In team take a look at the challenges around reopening, from staff to stock levels, and get some top tips on marketing your business from guest marketing whizz Mark McCulloch. The team also get to grips with business minister Paul Scully and ask him what exactly this Government has against the pub trade. Tune in now!

MARK MCC (MARK MICK-SEE), SUPERSONIC INCI'm a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/Follow me: Twitter: https://twitter.com/supersonic_incInstagram: https://www.instagram.com/supersonic_inc/LinkedIn: https://www.linkedin.com/in/markmcculloch/ Brought to you by Engage Interactive Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to Digital™.For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.Find out more: https://engageinteractive.co.uk/Supported by BDOBDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.“That's why they were keen to support Mark with this podcast..” BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters. Giving clients the advice they need, when they need it. For Ideas | People | Trust, go to bdo.co.uk

MARK MCC (MARK MICK-SEE), SUPERSONIC INCI'm a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/Follow me: Twitter: https://twitter.com/supersonic_incInstagram: https://www.instagram.com/supersonic_inc/LinkedIn: https://www.linkedin.com/in/markmcculloch/ Brought to you by Engage Interactive Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to Digital™.For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.Find out more: https://engageinteractive.co.uk/Supported by BDOBDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.“That's why they were keen to support Mark with this podcast..” BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters. Giving clients the advice they need, when they need it. For Ideas | People | Trust, go to bdo.co.uk

Episode 27 with Mark McCulloch. The former Caley Thistle and Ross County man talks about leaving the Highland League for Dunfermline, skippering Inverness to a win over Celtic, winning the 1st Division with Livingston and Partick Thistle before going on to spend seven years with the Staggies.

In this episode, we have Mark McCulloch (https://www.linkedin.com/in/markmcculloch) from Supersonic Inc who is a very experienced marketing dude in the hospitality and restaurant industry. Mark is a strategist/expert/guru, you decide which of those titles fits him best. In this episode Mark and Kieron had a great chat covering B2C relationships, about why the industry should be helping one another and how we shake off the shock and start moving forward. This podcast is about hope and recognising that the time for defence is done, now we have to go on the offence sooner rather than later or be stuck in the past. This is a great chat between two friends who love this industry, we hope you enjoy.  Remember if you would like some help, please reach out to Mark via Twitter https://www.linkedin.com/in/markmcculloch (https://www.linkedin.com/in/markmcculloch) If you would like more of this; please subscribe to one of our channels more to come very soon. If you have not signed up to the newsletter, go to  https://www.experience101.live/ (https://www.experience101.live/)  and sign up today. Thanks to our partners Vita Mojo, HGEM and Tahola for supporting us get this out to more movers, shakers and mavericks - together we can overcome this.

My guest this week is one of the leading Food, Drink and Hospitality brand and marketing minds in business. He has over 20 years Brand, Marketing, Digital and Social Media experience holding senior positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. He co-founded Brand and Marketing agency, WE ARE Spectacular in 2012 and now runs Premium Brand and Marketing Strategy consultancy Supersonic Inc. based in London and Brighton where he helps C-Suite level Marketers and Executives amplify their business across multiple sectors. In 2018, Mark began podcasting and his Mark McC Supersonic Food Marketing Podcast has reached number 20 in the iTunes business charts and is a regular top 100 podcast.  My guest this week is Mark McCulloch. Bio Mark McCulloch is a Senior Brand, Marketing, Digital and Social Media Executive with a career spanning 20 years working for and with brands such as Pret a Manger, lastminute.com, Barclaycard, Costa Coffee, Accor Hotels, The Independent, Viz, NME, Loaded Magazine, YO! Sushi and Peter Gabriel’s trailblazing music streaming site WE7 (now Blinkbox music). Mark is an industry expert and as such is known as ‘THE FOOD AND DRINK MARKETER’. He focuses his time mainly in the hospitality industry that he loves so much working with them to think differently creating stand out brands, engaging their employees in innovative ways and how to leapfrog the competition when it comes to using more cutting edge forms of brand, marketing, digital and social. In 2018, Mark created The Spectacular Marketing Podcast which is now a regular Top 100 iTunes Business Charts Podcast (https://we-are-spectacular.lnk.to/h2iT5TW). In 2018, Mark also created a Brighton based Strategy, Speaking, Workshopping and Broadcasting consultancy @FoodDrinkMark and was a Founding Partner of London based Food & Drink Creative Agency WE ARE Spectacular.  In 2019, Mark launched his new Premium Brand and Marketing Consultancy - SUPERSONIC INC. Recorded on:  29th October 2019 Links: More about Mark McCulloch More about Maria Franzoni Ltd Connect with Maria on Linkedin Connect with Maria on FaceBook Listen here: Libsyn  Itunes  Soundcloud Stitcher Spotify      

Mark is a marketer from a traditional background who found his passion in the F&B industry. We talk at length about all things F&B, branding, marketing, and being a consultant. Mark gives so much great advice on this one its worth a listen if you are interested in F&B or striking out on your own as a consultant or freelancer! Connect with me on social https://linktr.ee/louisbarnett

The tables were turned for my first guest, supersonic podcast king Mark McCulloch AKA Mark McC - THE Food and Drink Marketer. Mark sat on the other side of the mic for a change as we talked about his 3 great loves; Food & Drink, Marketing & Music. Mark opens up on his Glasgow roots, the current UK restaurant scene, social media, mental health, Brighton and his musical heroes. Mark’s pedigree and trajectory is impressive; from early days at lastminute.com under the tutelage and influence of Martha Lane Fox and Robert Bean, via Pret A Manager, Yo! Sushi and Barclaycard, he was always destined for big things. A wonderfully engaging speaker, conference host and interviewer in his own right, Mark knows his stuff. Always with his finger on the pulse, whether in marketing, digital/social or music, Mark has a wonderful humility about him that belies his rockstar status. Perhaps his grandfather, Hubert’s wise words offer a clue as to why: “No one’s better than you and you’re better than no one. That’s always stayed with me” . Some wonderful nuggets in here as we get a rare glimpse of the man behind the marketing. Supersonic stuff! Smash The Box is a personal development business. Everything I do is with the aim of inspiring you to find your purpose so you can make your mark on the world. One way I do this is by sharing people’s stories. Inspiring stories that the world needs to hear. Stories of breakthroughs, of adversity overcome, of achievements, successes, of setbacks and turnarounds, of realisations and lightbulb moments. This audio experience is a natural and perfect complement to the existing services of Life Coaching, Leadership Coaching, Breakthrough Workshops and Inspirational Talks - all of which forms something quite unique and special. If you are looking to find your purpose in life, in work, or both, then don’t just think outside the box. It’s time to Smash The Box! Connect with us! www.smashthebox.me www.youtube.com/channel/UC7fEEvjX52qS928oyLGCtuQ www.facebook.com/SmashTheBoxMarkPitcher/ www.instagram.com/markpitcher_smashthebox/

Food and drink should be an easy sell; it’s a necessity for every age and demographic. So why is the industry still falling behind in its comms and marketing? In episode 046 of Social Minds, we’re joined by Mark McCulloch, brand and marketing executive at Supersonic Inc and host of the Supersonic Food Marketing Podcast. In this, Mark reveals why food and drink marketing needs to move beyond knee-jerk promotion and how brands can do that while using social to make their budgets stretch. We also discuss the brands who are succeeding at innovation and relevance, and break down their recipe for success.

Mark’s origin Story Analog vs Digital in the wine world Podcasting and restaurants Brands losing their way and what to do about it Firing Looking ahead Guest contact details   Mark’s new podcast https://band.link/MarkMcC   Mark’s old podcast: https://we-are-spectacular.lnk.to/h2iT5TW   www.supersonic.marketing   www.twitter.com/supersonic_inc   www.instagram.com/supersonic_inc   Carlsberg ad: www.foodbev.com/news/probably-not-carlsberg-changes-tack-with-bold-new-ad-campaign/   Intro and outro musicThe New Investorshttp://newinvestors.dk/Contact: glenn@velournet.dk Guest: Mark McCulloch Date interviewed: 9 May 2019   Contact:   hello@interpretingwine.com www.linkedin.com/in/lawrencefrancis   www.instagram.com/interpretingwine www.facebook.com/interpretingwine www.twitter.com/winepodcast

Find out what's in store as Mark McCulloch bring you The Mark McC Supersonic Marketing Podcast.

Hello, welcome back.  This week we are joined by the Voice for Voice's FIRST EVER GUEST!!! Mark McCulloch,  brand-focused creative marketer with more than fifteen years' heavyweight experience, talks about the amazing potential for Voice Technology to disrupt Food and Drink Marketing.  This isn't one to miss.   

Mark McCulloch, the CEO of Multi Award Winning Food & Drink focused brand, marketing, digital and marketing agency WE ARE Spectacular shares his story and marketing wisdom in the latest Hospitality Mavericks podcast. Mark identifies some of his favourite operators from within the industry whilst also providing some invaluable tips for building a brand in hospitality.

A short speech from WE ARE Spectacular Founder & Group CEO, Mark McCulloch, at Lunch! September 2017 at Excel London talking through how to raise your venues food and drink sales by £5,000 per week. A simple 5 step system devised by the WE ARE Spectacular team that we use every day with our clients.  

Mark On the Bridge. In this episode of Deck Eight the crew welcome a new member, Mark McCulloch, who many will know from the Priority One podcast. Mark, Colin, Tom, and Shervin try to differentiate Romulan ships—which are so green—and recap more STO news. Plus, Shervin and Tom explore the Foundry mission “One Too Many” by XR-447 and Mark introduces his new segment “The Build Doctor.”