The Spectacular Marketing Podcast

It's the last episode of The Spectacular Marketing Podcast and we couldn't end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright.   We cover:   Pivoting from ginger beer What to do when people start leaving apples on your doorstep Tales from corporate working Spotting a gap for craft cider in London Working with Brewdog How cider is like wine Protecting and investing in yourself with trademarks Having patience Not starting something with the sole intent to sell it   *mic drop*   SIMON WRIGHT   Starting Hawkes in 2013, with nothing more than a tiny London kitchen and a hell of an idea; Simon soon found his flagship product of Ginger Beer in hot demand across the city. Not content with just making, selling and even delivering his Ginger Beer around the capital, Simon's ambition set him upon the world of Cider, the category that craft forgot. Now heading up a 15 strong team across sales, production, marketing and Hawkes very own Taproom/Cidery (on the Bermondsey beer mile no less) Simon works closely with Head Cider Maker Roberto, to create cider with a singular purpose in mind: To show the world the vast depth of our wonderful drink and unlock the potential behind it.   FOLLOW US:   SIMON / HAWKES https://www.instagram.com/wearehawkes/ https://twitter.com/wearehawkes https://www.facebook.com/wearehawkes         WE ARE Spectacular⠀   https://twitter.com/spectacularchat     https://www.instagram.com/spectacularchat  https://www.linkedin.com/company/spectacular-marketing-limited  Spectacular people creating Spectacular:Branding.Marketing.Digital.Content. Social. If your brand needs help with any of these things, please get in touch…kate@wearespectacular.com | 020 7436 0616

We're delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover:   Being undercover boss Waiting for the market to come to you Overseeing 30+ launches Sticking to your principles and brand values Serving royalty Food tech scene Delivery market challenges LINKS:   An article on the Future of Hospitality and Dining on LinkedIn: https://www.linkedin.com/pulse/future-hospitality-dining-chris-fung/   A piece on the Crussh experience and foodtech from the IoD - https://www.iod.com/ingoodcompany/article/my-story-chris-fung   CHRIS FUNG   Christopher Fung is the former CEO of Crussh Fit Food & Juice Bars and now a NED/Board Advisor/Investor in a number of disruptive high-growth potential Food/FoodTech and Ed/EdTech businesses.   He has a wide-ranging background spanning from working at consulting firm Bain & Co across the Sydney, Stockholm and London offices and having previously studied Manufacturing Engineering and Industrial Design.   Having led Crussh for over 13 yrs, Chris is giving back by sharing his experience with the next generation of entrepreneurs and is involved in a number of businesses from Music Tech for restaurants, Healthy pot noodles & Smart Vending machines, to customer engagement tech for hospitality and retail amongst other things!   Ex-CEO || Crussh – Fit Food & Juice Bars Board Advisor || Ambie – Effortlessly Managed Music for Business Board Advisor || Cheerfy – Personalising Everyday Customer Experiences Board Advisor || Feedr – Great Food for the Office Board Advisor || Mr Lee's Pure Foods – Award Winning Healthy Cup Noodles Board Advisor || Nutrifix – Find Your Healthy Nutrition App Board Advisor || Pasta Evangelists – Restaurant Quality Pasta Delivered Fresh to your Door Board Advisor || Real Good Ketchup – Taking Sugar off the Table Venture Partner || Emerge Education – Yoto – A Clever Speaker Empowering Children Through Play External Council Member || University of Gloucestershire FOLLOW US:   CHRIS Twitter: https://twitter.com/_ChrisFung       Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat    https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/       Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

We've got an information-packed hour this week with Julian Ross from Wireless Social. We cover: 36 things you can find out about someone when they log in to your Wi-Fi through Facebook How your Wi-Fi can help you test the effectiveness of your a-board Having more data than you know what to do with Increasing your TripAdvisor rating Why GDPR is good for business   JULIAN ROSS A passionate entrepreneur, Julian is the CEO of Wireless Social, a provider of Wi-Fi and guest analytics solutions for the hospitality sector. Julian's career began as Audit & Accounts Manager with Josolyne & Co Chartered Accountants & Business Advisers in Cheshire, followed by 8 years as Account Manager at ntl:Telewest. Colleagues past and present testify to Julian's unique vision, his exceptional interpersonal skills, tremendous energy, and his ability to bring new ideas to the market. Julian set up Wireless Social in 2013. Today the company has over 3,500 hospitality customers and in excess of 11 million active users of its social Wi-Fi service in the UK. FOLLOW US: Julian Website: www.wireless-social.com LinkedIn: https://www.linkedin.com/in/julian-ross-48b8899/ WE ARE Spectacular ⠀   
twitter.com/spectacularchat      www.instagram.com/spectacularchat   www.linkedin.com/company/spectacu…arketing-limited Spectacular people creating Spectacular: 
Branding. 
Marketing. 
Digital. 
Content.  
Social. If your brand needs help with any of these things, please get in touch… kate@wearespectacular.com | 020 7436 0616

This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke' when she couldn't. An ally during postnatal depression and an experience that has shaped her perspective on the foodservice industry, and on selling as a profession within it.   We also cover B2B marketing and how businesses can leverage their food offering to reward and attract employees.   LINKS:   Recommended reads – a mix of science, spirit, sales and cultural inspiration.   Gastrophysics: The New Science of Eating by Prof Charles Spence https://www.amazon.co.uk/dp/0241977746/ref=cm_sw_r_tw_dp_U_x_L8DwCb0YA20EF GROW: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel https://www.amazon.co.uk/dp/0753540665/ref=cm_sw_r_tw_dp_U_x_s8DwCbKZKFKAV Buffett's Bites: The Essential Investor's Guide to Warren Buffett's Shareholder Letters  by LJ Rittenhouse https://www.amazon.co.uk/dp/007182328X/ref=cm_sw_em_r_mt_dp_U_Y7DwCbH67BHPS The Book of Joy: Lasting Happiness in a Changing World by Nobel Peace Prize Laureates Tenzin Gyatso, the 14th Dalai Lama, and Archbishop Desmond Tutu https://www.amazon.co.uk/dp/0735207151/ref=cm_sw_r_tw_dp_U_x_o7DwCbCW4TX8N Subscribe to The Week, buy The Spectator regularly and really look forward to the FT Weekend - particularly for its ‘Notes from a Digital Bunker' section.   Recommended podcasts: TED Talks Daily The Guilty Feminist The GaryVee Audio Experience Live Brave with Margie Warrell   I'd also highly recommend Mark Pitcher's Smash The Box You Tube channel and the ‘Insight Timer' app. I *try* (!) to meditate daily with guided sessions, which you can listen to for free. There are some great courses available too - I've just finished an excellent one by Lisa Abramson (£4.99 for 10 days). CAROLYN BALL Carolyn, Sales Director at Gather & Gather, has become obsessed by finding out more about how food can ‘speak' for us - to everyone we care about; how it can *really* contribute to our teams and our customers. Without whom the whole thing folds. Through listening, reading, researching, eating (!) and meeting, she's developed a hybrid and unorthodox sort of perspective - on the future of food as a different kind of ‘heritage industry'....Her real passion is to hunt for yesterday's magic and explore tomorrow's theories; figuring out how we can translate them today. Having transcribed 15th Century recipes and interviewed many an interesting soul for a couple of news desks, Caroline has always seen food as one of the world's greatest vehicles for communication and revelation. FOLLOW US:   Carolyn https://www.linkedin.com/in/carolyn-ball-7969135a/   Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat    https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/       Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation.   LINKS: A recent article from Alan: https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first Flying sushi : https://www.youtube.com/watch?v=y9RKXO1rr7g   Pizza selfies : https://www.dominos.co.uk/blog/pizza-selfie-ultimate-wedding-gift/   Corona wave of waste : https://www.campaignlive.co.uk/article/corona-wave-waste-wieden-kennedy-amsterdam/1484584   Brewdog No Label : https://www.brewdog.com/lowdown/blog/no-label Paddy Power's Hollywood Sign: https://en.wikipedia.org/wiki/Paddy_Power_Cleeve_Hill_Sign   ALAN TWIGG As Global Head of Consumer at integrated comms agency Way To Blue, I take a lead role in building holistic creative campaigns for clients across paid, earned and owned channels. Campaigns that embrace PR, advertising, social, digital and influencer communications. We are potent storytellers at heart - bloody good ones at that and we create all our own social content and editorial assets to bring those stories to vivid life in a compelling way. Current clients range from Red Bull, Expedia and InterContinental Hotels Group to Hamleys, Nickelodeon and the gorgeous cognac Camus. Lots of awards over the years, but most importantly I have learned lots and still do every day.   Some notable clients over the years for various reasons - Waterstone's, Hamleys, UEFA Champion's League, YO! Sushi, Dominos, Highland Park single malt, Harper Collins, The National Lottery, Bombardier, Continental Tyres, M & S, Glenfiddich, The Balvenie, Grants, Nintendo, Dairylea, Marriott Hotels, Peroni, plus the other 398...sorry, 399 I've worked on in the past....and sorry for those I haven't mentioned - I loved every one - well apart from npower! FOLLOW US:   Alan / Way To Blue LinkedIn: https://www.linkedin.com/feed / Twitter: https://twitter.com/twiggasaurous Facebook: https://www.facebook.com/alan.twigg.1 Website: https://www.waytoblue.com/     Mark / WE ARE Spectacular⠀  https://twitter.com/spectacularmark https://twitter.com/spectacularchat    https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/       Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

We're delighted to have Kieron joining us this week to take us through his hospitality journey and hear practical advice for restaurant managers to help them succeed.    We cover tipping, attracting talent, attracting customer and making memories.   KIERON BAILEY “If talking about & building an amazing guest experience is the fuel to my fire then helping you to deliver the same for your guests/customers is the firework show!” Kieron is an operations specialist who has worked with some of the biggest names on the high street throughout his career; from Hard Rock Café International, Wagamama, Costa Coffee and Scottish &Newcastle, always achieving success through his teams, working with the belief that when you empower your team to achieve great things, they will achieve greatness for our guests. Throughout his career Kieron realised that he loved the challenge of solving problems in tough sites, from his first adventures in pub management in tough community pubs that needed some love to amazing city centre live venues that allowed him to engage his entrepreneurial spirit and implement his vision for working with the community to deliver extraordinary experiences for his guests.   Throughout his career, Kieron's service style was based around his philosophy of “Make memories, not stories” this focused his own and his teams thinking on the idea that our guests come to us to make memories and we should strive to be a big part of that, after all what other industry invites us into some of the most memorable moments of their customers lives?   Kieron now works in three key areas, with SME's to develop their brand and business through the mindset of think local, act national. As a passionate advocate of the coaching strategy throughout the years to develop numerous managers through his career, Kieron operates very much in the sphere of restaurant coaching working with business owners to create their own solutions as experience has taught him that ideas and strategies created within the business are destined for successful results rather than opinions from outside the four walls. The second area is as a facilitator for blue chip retail clients on topics from leadership, coaching, DiSC Profiling and customer experience, these are all subjects he is passionate about and loves to engage groups with interactive sessions that challenge their thinking and development.   Finally, Kieron is a speaker on the same subjects, but primarily guest experience and the importance of delivering extraordinary experiences that sit with our guests forever in their memories. He hasbeen described as “an engaging and entertaining speaker with a dry sense of humour” Kieron set up his business with one clear goal, to do only the things that make him smile, building businesses, developing people and sharing his knowledge. He is on the right track. FOLLOW US: Kieron / The Boy Bailey Speaks Twitter: https://twitter.com/boybaileyspeaks Twitter: https://twitter.com/experience_101 Insta: https://www.instagram.com/theboybaileyspeaks/ Facebook: https://www.facebook.com/Theboybaileyspeaks/ Podcast: https://itunes.apple.com/gb/podcast/the-boy-bailey-speaks/id1329434487?mt=2 Web: www.theboybailey.com Email: kieron@theboybailey.com Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat   https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

We're back with Alison Battisby to get an insight on how social media will play out in 2019... the tools, the platform updates, the trends. LINKS: Link to Avocado Social Facebook Group: https://www.facebook.com/groups/AvocadoSocialMedia/ Link to Strategy Worksheet: https://www.avocadosocial.com/shop/ Our Blog: https://www.avocadosocial.com/blog/ Our Upcoming Events: https://www.avocadosocial.com/events/   ALISON BATTISBY Alison Battisby is a digital marketing instructor and social media expert, and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, Tesco and Pringles. Alison is an accredited She Means Business Facebook trainer, and has travelled the world training companies including the BBC, John Lewis, Cambridge University Press and Interflora. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding. The Drum named Alison one of the top 50 freelancers in the UK, and Enterprise Nation named Alison one of the top 50 advisors in the UK.   FOLLOW US: Alison / Avocado Social https://twitter.com/AvocadoSocial https://www.facebook.com/AvocadoSocialUK/ https://www.instagram.com/avocadosocial/ https://www.linkedin.com/in/alisonbattisby   Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat   https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

‘Dry January' might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it's time to take to take it seriously.   We cover:   The process of creating a low-alcohol beer What you drink if you're not ‘drinking'? Going sober for a year People coming into the category for a positive reason Serving those who are moderating, as well as the pro-sober movement LINKS: Lucky Saint Manifesto: https://luckysaint.co/blogs/news/blog-post-2Website: www.luckysaint.co Going sober: Almost a third of under-25s are not drinking alcohol, researchers find: https://www.standard.co.uk/news/uk/a-third-of-under25s-are-shunning-alcohol-completely-researchers-find-a3957906.html   LUKE BOASE Luke Boase is the founder of Lucky Saint, an ambitious new alcohol-free beer brand that is making waves in the London on-trade with their 0.5%ABV Unfiltered Lager.   FOLLOW US: ⠀     Luke / Lucky Saint   https://twitter.com/LuckySaintBeer?lang=en https://www.instagram.com/luckysaintbeer/ https://www.facebook.com/luckysaintbeer     Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat   https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

We're back at The Hand & Flower Fuller's pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett.   We cover:   Football at Boxpark  Coca Cola buying Costa Amazon pulling out of the delivery market GBK “Ruby Murray” burger Burger King app campaign  Patisserie Valerie Wagamama sale Fight against plastic MARK STRETTON   Mark is a former journalist and industry editor.  He started his career on the Sunday Times business desk and used to write about leisure and hospitality, as well as pen the popular weekly column, My First Break (now known as How I Made It).  He joined the B2B press via The Publican as Managing Editor, before going on to become Group Editor of M&C Report (now MCA), Leisure Report and Hotel Report. Mark was at the helm of MCA for six years, building his love, connections with, and knowledge of all things food and drink. He then left MCA in 2011 to launch Fleet Street Comms, with three other people, to help companies in building their reputation and tell their stories.      Fleet Street Comms is a leading communications, content and creative agency with deep specialism in food, drink, leisure, hospitality, travel and retail. We work with a range of clients including Be At One, Benugo, Bord Bia, Carlsberg, Casual Dining Group, Diageo Reserve Brands, Ei Group, Expedia, Feed It Back, Fourth, Lamb Weston, New River Retail, Startle, Thai Leisure Group, Treasury Wine Estates and Wing Yip PLUS the UK's leading industry membership group, UKHospitality.   Our teams deliver positive, meaningful, effective change through communications, content and creative thinking. For the businesses and brands we work with, we focus on helping them to reach their key audiences, through awareness, relevancy and connections. We advise and support clients across consumer, B2B and corporate campaigns, devising and delivering clear, compelling and concise programmes, on digital platforms, in print, or face-to-face.   MARK WINGETT   Mark Wingett is an award-winning journalist and the former editor of the hospitality sector's leading business newswire MCA. He is currently an industry consultant, and will always be a member of the Green Army (Plymouth Argyle fan!) THANKS TO OUR SPONSORS:   Mark Pitcher at https://www.SmashtheBox.me   Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/ FOLLOW US: ⠀ Mark Stretton / Fleet Street Comms   https://twitter.com/markstretton https://www.linkedin.com/in/mark-stretton-0b59a08/ http://www.fsc.uk.com/ https://twitter.com/fleetstreetcomm https://www.linkedin.com/company/fleet-street-communications/ Mark Wingett   https://twitter.com/Wingers76 https://www.linkedin.com/in/mark-wingett-87223826/   Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat   https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

We took some time out in one of the lovely beautiful bedrooms at The Hand & Flower Fuller's pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett.   We cover:   Openings and closings Future proofing Staff recruitment KFC chicken shortage Allergens MARK STRETTON   Mark is a former journalist and industry editor.  He started his career on the Sunday Times business desk and used to write about leisure and hospitality, as well as pen the popular weekly column, My First Break (now known as How I Made It).  He joined the B2B press via The Publican as Managing Editor, before going on to become Group Editor of M&C Report (now MCA), Leisure Report and Hotel Report. Mark was at the helm of MCA for six years, building his love, connections with, and knowledge of all things food and drink. He then left MCA in 2011 to launch Fleet Street Comms, with three other people, to help companies in building their reputation and tell their stories.      Fleet Street Comms is a leading communications, content and creative agency with deep specialism in food, drink, leisure, hospitality, travel and retail. We work with a range of clients including Be At One, Benugo, Bord Bia, Carlsberg, Casual Dining Group, Diageo Reserve Brands, Ei Group, Expedia, Feed It Back, Fourth, Lamb Weston, New River Retail, Startle, Thai Leisure Group, Treasury Wine Estates and Wing Yip PLUS the UK's leading industry membership group, UKHospitality.   Our teams deliver positive, meaningful, effective change through communications, content and creative thinking. For the businesses and brands we work with, we focus on helping them to reach their key audiences, through awareness, relevancy and connections. We advise and support clients across consumer, B2B and corporate campaigns, devising and delivering clear, compelling and concise programmes, on digital platforms, in print, or face-to-face.   MARK WINGETT   Mark Wingett is an award-winning journalist and the former editor of the hospitality sector's leading business newswire MCA. He is currently an industry consultant, and will always be a member of the Green Army (Plymouth Argyle fan!) THANKS TO OUR SPONSORS:   Mark Pitcher at https://www.SmashtheBox.me   Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/ FOLLOW US: ⠀ Mark Stretton / Fleet Street Comms   https://twitter.com/markstretton https://www.linkedin.com/in/mark-stretton-0b59a08/ http://www.fsc.uk.com/ https://twitter.com/fleetstreetcomm https://www.linkedin.com/company/fleet-street-communications/ Mark Wingett   https://twitter.com/Wingers76 https://www.linkedin.com/in/mark-wingett-87223826/   Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat   https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

It's a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 million people working in our sector get a fair deal and how the trade association is giving small businesses (who make up 80% of our sector) the support they need.   We cover how we can all work to promote the reputation of the sector as a great place to work, invest and grow, as well as:   Working as a freelancer Saving the high street Sweating the asset ALMR & BHA merger Membership services Protect, promote, prevent Voice technology Hospitality post-brexit Promoting hospitality on TV Selling experiences, not products The 3 year plan to attract talent   KATE NICHOLLS   Kate Nicholls was appointed CEO of UKHospitality, the powerful voice representing the broad hospitality sector, in April 2018, having previously worked as CEO and Strategic Affairs Director of the ALMR.   After gaining a degree in English and a post-graduate diploma in competition law, Kate worked as a researcher in the House of Commons and European Parliament before joining Whitbread as Government Relations Manager, starting her careers in hospitality in 1993. Kate was Director at one of the largest independent public affairs companies, working with a number of hospitality, retail and leisure accounts before establishing her own strategic communications consultancy in 2000. She is a graduate of Fitzwilliam College, Cambridge and Kings College London. LINKS:   www.ukhospitality.org.uk     https://twitter.com/ukhofficial?lang=en https://www.facebook.com/UKHospitality/ https://www.linkedin.com/company/ukhospitality/   UKHospitality podcast on Spotify: https://spoti.fi/2PpzuCN THANKS TO OUR SPONSORS:   Mark Pitcher at https://www.SmashtheBox.me   Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/ FOLLOW US: ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat   https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT: With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.   We cover:   - The importance of having real world, practical experience - Defending yourself against the disruptors - Proximity marketing - Using technology to empower customers - Having all departments on the same track to improve customer experience - Checking your business from the customer perspective - Listening to what the customer wants - What happens after purchase? - Selling restaurant merchandise through Amazon - Being socially responsible - Focusing on retaining customers LINKS: “100 Practical Ways to Improve Customer Experience” by Martin Newman and Malcolm MacDonald   20% off with code for our listeners:  100CXTIPS   Listeners can buy the book and sign up to Martin's newsletter for latest blogs online at: http://www.martinnewman.co.uk/100-practical-ways-to-improve-customer-experience     MARTIN NEWMAN   Widely considered a thought leader, with deep experience of the European, US and Asia Pacific markets, Martin Newman is known globally as one of the foremost authorities on customer experience. His achievements cover over 35 years in Retail, heading up the Multichannel operations of some of the world's leading brands including Burberry, Intersport, Pentland Brands (Speedo, Berghaus), Harrods and Ted Baker. In August 2018 Martin released his first book, 100 Practical Ways to Improve Customer Experience, which provides both strategic and practical advice, focusing on multichannel industries that face major challenges from disruptive brands. Drawing on his extensive experience in the retail space, the book details tips and pointers that all consumer facing businesses can action to become customer-centric. The book is available to buy worldwide. Martin is the founder and Chairman of global consultancy company, Practicology. He is also a board member of renowned retail companies including White Stuff, he sits on the advisory board of Yext, a leading digital knowledge management provider, and is also a member of the prestigious KPMG IPSOS Retail Think Tank. Martin has been listed in various industry leader lists including being listed on Retail Week's top 50 eTail Power List for five years in a row, he has been named in Retail Insiders top 100 Retail movers & shakers list for a number of years consecutively and on the British Vogue Online Fashion 100. He has been a judge of numerous awards including the World Retail Awards, the Customer Experience awards, the Retail Insider awards, the PayPal eTail Awards and the Online Retail Awards of Australia. Martin presents keynotes, Chairs conferences and moderates panels at more than 20 events annually some of which have included: Retail Week Live (London) Shoptalk (Copenhagen, Las Vegas) British Retail Consortium (London) Seamless retail (Dubai, Singapore, Australia) World Retail Conference (Dubai, Rome, Paris, Madrid) Customer futures (Hong Kong) Global eCommerce Leaders Forum (New York) Retail Week Hackathon Head Judge (London) Shop.org (Chicago, Las Vegas) Retail Plus (Amsterdam) Savant E-Commerce (Berlin and London) iMedia (Australia) Sports Interactive (Amsterdam) Etail (London) Sun Capital Conference (Mountain View, CA) He has shared a stage with the founder of the worldwideweb, Sir Tim Berners-Lee at the World Retail Congress, to talk about what's next for the web and what it means for retailers. Martin is also a regular contributor to various industry titles including Retail Week (UK) and Power Retail (Australia) and has been cited dozens of times in other publications. Martin can also be seen predicting the performance of Black Friday on the BBC and on 11/11 singles day in China on Alizila.   Martin regularly advises the boards of his clients on their key strategic questions and challenges. These cover customer-based questions such as how to transform their business to truly put the customer first, and how to remove friction for customers and drive engagement. He also covers more business-based challenges including how businesses should prioritise their investments and roadmap for growth, as well as how to internationalise and into which markets. He also advises on how to develop omnichannel strategy and the role of the store, as well providing thought leadership for global organisations. FOLLOW US: ⠀   Martin: https://www.linkedin.com/in/martindnewman https://twitter.com/martinnewman ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/   Thanks to our sponsors:   Mark Pitcher at https://www.SmashtheBox.me Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/       Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT: It's an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a chat about restaurants - something he doesn't usually get to talk about! The international DJ turned restaurant investor has been involved in numerous projects here & in the states, including a Michelin-starred gastro pub and a Japanese restaurant in Brighton. But the project closest to his heart is the Big Beach Cafe which he runs with chef Danny Stocklandat.   We cover:   - Serving the community & giving them what they want - What makes a site successful - TripAdvisor - Restaurant playlists - The Brighton food scene   LINKS:   Big Beach Cafe: http://www.bigbeachcafe.com/   Brighton Best Restaurants: http://www.brightonsbestrestaurants.com/ OctoberBest: http://www.brightonsbestrestaurants.com/octoberbest-2018 Brighton Food Tours: http://brightonfoodtours.com/ Microbrewery: https://www.facebook.com/TheFoghornMicro/ Martletts: https://www.themartlets.org.uk/news/snailspace-is-here Art Republic : https://www.artrepublic.com/   FOLLOW US: ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/ Thanks to our sponsors:   Mark Pitcher at https://www.SmashtheBox.me Personal and Employee Inspiration, Motivation, Purpose Finding, Executive Coaching Be inspired every morning at 7.45am Facebook Live: https://www.facebook.com/SmashTheBoxMarkPitcher/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way”   ABOUT: We're down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it's vital to attract and retain the best talent, so it so important to be thinking about your employer brand and why people should WANT to work for you.   We cover:   - How your employer brand relates to the consumer brand - The war on talent - Marketing & HR coming together to own internal comms - Purpose abuse - How to engage remote workers - Having stay conversations rather than exit interviews   LINKS: Get your employer brand and consumer brand on the same page Dissecting the components of a successful employer brand. https://fathomxp.com/get-your-employer-brand-and-consumer-brand-on-the-same-page   9 Principles for a successful Employer Brand https://fathomxp.com/9-principles-for-a-successful-employer-brand   CHARLOTTE DEWAR Creative Director   Charlotte has led B2C and B2B branding projects for the past 24 years for food and drink clients as well as financial services and entertainment clients.   Ten years ago she moved into the world of employee engagement, then set up FathomXP to unlock the power of people to really bring to life the purpose and values of their organisations.   Employer brand is a marriage of her two passions, branding and people engagement and she is especially excited about bringing B2B/B2C thinking and activation into employer brand.   Clients: Fourth, Fuller's, Nectar, lastminute.com, Old Mutual and Credit Suisse.   BELINDA GANNAWAY Strategy DirectorBelinda is a digital transformation leader delivering global people change programmes. She started life as a political journalist, before moving into food and drink journalism and then retraining in PR and then marketing.When the social web emerged, she moved to helping business leaders make the most of this new route to the consumer.  This whetted her appetite to learn more about how social platforms were transforming businesses, not just marketing. And so she moved into the world of people and change. Belinda believes a strong employer brand is pivotal to an organisation's ability to transform and reinvent themselves. From the food and drink sector Belinda has worked with clients including Diageo, Tetra Pak, Barilla and Nectar.   FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT:   We're super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants.   We cover: - Marketing by showing, not telling - National chains - Food snobbery - Restaurant loyalty - Fangirl tweeting Leon - Imposter syndrome   LINKS:   Hush golden era : https://hush.co.uk/experiences/hush-presents-the-golden-era/   Hush truffle hunting : https://hush.co.uk/experiences/hush-presents-truffle-hunting/   Hush classics the the courtyard : https://hush.co.uk/experiences/classics-in-the-courtyard/   Never break the chain : https://www.restaurantinnovator.com/opinion/never-break-the-chain   My Name is Anna by Lizzy Barber :  http://amzn.eu/d/5O7PF5d   LIZZY BARBER:   Lizzy is one of the co-founders of Cabana Brasilian Barbecues, and co-author of the Cabana and Carnival! cookbooks. She acts as Head of Marketing for the three restaurant groups under the “Sweet Potato” ownership: Hush in Mayfair, Cabana, the award-winning street food group, and Haché, the “better burger” brand. Lizzy read English Literature at the University of Cambridge, and began her career in the film industry, working in Development and Acquisitions for international production companies such as Heyday Films, Paramount and The Weinstein Company. In 2011 Lizzy joined her older brother Jamie in the restaurant business to revamp Hush, oversee the marketing of Kitchen Italia and Villandry (both investments now sold) and develop and launch the Cabana brand, which has now expanded to 11 sites regionally. In 2016 she took on the Head of Marketing position for Haché after the purchase of the group, and has sought to redevelop the brand under the “burger social” tagline, harnessing its potential to “reclaim burgers for grown-ups, within a social, all-day setting.”   Professionally, Lizzy completed a “Fundamentals of Marketing” certificate from the CRM in May 2012 and has undergone both internal and external training with Avocado Social. She is a frequent member and speaker at industry forums and summits, including amongst others the MCA Food & Trends Debrief, Caterer Digital Summit and Peach Insight Conference. She has spoken at the Restaurant Magazine “Digital Innovation Forum” and on “Digital The Delivers” at the Propel Advanced Marketing Masterclass.   In 2015 she won the “Social Media Campaign of the Year,” in the Eat Out Awards for Cabana's #WeAreBrasil campaign, and was a finalist for the Casual Dining Marketing Campaign of the year for 2015 and 2016.   In May 2017, her first novel, MY NAME IS ANNA won the Daily Mail Penguin Random House First Novel Competition, and will be published by Penguin Random House's Century imprint in January 2019. FOLLOW US:   Lizzy https://twitter.com/byLizzyBarber   https://www.instagram.com/bylizzybarber/   Mark 
https://twitter.com/spectacularmark 
https://twitter.com/spectacularchat    
https://www.instagram.com/spectacularmark 
https://www.linkedin.com/in/markmcculloch   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give his thoughts on the state of the industry and life after being bought by Brewdog.    We cover:    Million Pound Menu  Why you have to innovate when times are good  Building a concept with delivery & social media in mind Having the right people in a business to protect the brand  Keeping things simple      CHARLIE MCVEIGH   Charlie McVeigh has been shaping London's bar, club and restaurant business for 20 years, having created, built and sold five businesses involving over 20 venues in that time.    It all began in 1998 with the launch of Woody's, London's equivalent of Studio 54. Like the 1960s, habitués of this legendary London nightclub say if you can remember it you probably weren't there. Regulars included Kate Moss, Banksy, Jerry Hall and all the glitterati of Notting Hill.  The club was also a financial success and quickly spawned hip neighbouring venues The Bush Bar & Grill and The Grand Union, a retro-boozer for the West London music scene.   Charlie sold all three businesses in 2007 and embarked on the project that would define his career, The Draft House. This was the first pub group in London to really embrace London's nascent craft beer scene with the Draft House brand coming to promise good food, great beer and real people. The rest is history with the brand eventually growing to 16 pubs under the Draft House name and Charlie becoming a recognised authority on all things beer and pub. This business was sold to brewing giant BrewDog for a reported £16.5m in 2018.   During this hectic period Charlie also found time, in 2008, to launch Le Café Anglais in Bayswater with noted chef and writer Rowley Leigh. This 175-seat restaurant was a radical reimagining of a Paris brasserie of the 1930s.   Having just sold The Draft House, Charlie is focused on developing new concepts and mentoring / investing in growing businesses in the hospitality sector. Having built several businesses during economic downturns he passionately believes that tough times are a good time to launch and grow hospitality operations.   FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/    Charlie  https://twitter.com/charliemcveigh    https://www.instagram.com/mcveigh_charlie/    www.bunkerprojects.co.uk      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com 

Thanks to Tim Coulston who made the trip down the London to speak with us and share his thoughts on why restaurants are slow to take advantage of everything digital marketing has to offer.   We cover: - The important stuff to have on your website - Taking advantage of third-party listings - Facebook targeting - Communicating what people want to hear... not just that you sell burgers and beer - Testing different advert creative - Home delivery   - How to resist discounting      TIM COULSTON: Tim is the Managing Director of Nibble Corporation & a visionary in the hospitality industry with a wealth of expertise across the accommodation, food, beverage, and customer experience sectors. Specialising in business strategy, sales development and digital marketing, Tim identifies opportunities to drive additional revenue to companies and clients.   His passion for hospitality began during college whilst working with Marriott Hotels & Resorts, since then he has progressed through various senior management and director roles within the industry, gaining vast experience in effective methods of building and scaling hospitality businesses.     FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/    Tim / Nibble  www.timcoulston.com  www.nibblecorporation.com    www.Facebook.com/TimCoulston  www.Twitter.com/TimCoulston  www.Instagram.com/TimCoulston  www.LinkedIn.com/in/TimCoulston 

ABOUT:    This week we've got a masterclass in running a business and keeping both your guests & your team happy as we speak to the Managing Director of Red Carnation Hotels, Jonathan Raggett.   We cover:  Attracting people to work in hospitality Needing to understand all aspects of your business & practicing what you preach Online reviews and social media Customer service basics & going the extra mile Keeping your teams happy & with you for longer Being a great leader & keeping up with the latest thinking    JONATHAN RAGGETT:   Jonathan Raggett has worked in hotels since leaving Westminster College with a Higher National Diploma in Hotel Management. Jonathan joined RCH in 1998 as General Manager of The Rubens Hotel. In 2000 he was promoted to Managing Director, overseeing the rapid expansion to the 18 award-winning luxury boutique hotels and a country inn which RCH now operates.   In November 2009, Jonathan was delighted to be named Hotelier of the Year at the world-renowned Hotel Catey Annual Industry Awards.  In 2012 he was included in the Caterer and Hotelkeeper's Top 100  – The most powerful people in hospitality and listed at Number 8 in the Top 10 Hoteliers.  Jonathan is a Trustee for the industry's benevolent fund, Hospitality Action and a former Chairman of the Master Innholders.   RCH pride themselves on offering outstanding levels of comfort and an exceptional guest experience.  In recent years hotels within the collection have received a number of prestigious awards from various professional bodies.  In 2016 the company was listed 3rd on The Sunday Times Best 100 Companies to Work For list and in 2018 was voted Number 2 in the Top 20 Hotel Brand in the World in Travel + Leisure ‘World's Best' Awards.   LINKS: Celebrity Service by Geoff Ramm  https://www.amazon.co.uk/Celebrity-Service-Geoff-Ramm/dp/1912300184       How to Be Brilliant by Michael Heppell https://www.amazon.co.uk/How-Be-Brilliant-4th-edn/dp/1292065206   Setting the Table by Danny Meyer https://www.amazon.co.uk/Setting-Table-Lessons-inspirations-entrepreneurs/dp/0462099253      FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/      Jonathan / Red Carnation Hotels   https://twitter.com/J_Raggett  www.redcarnation.com  https://www.instagram.com/redcarnationhotels/?hl=en  https://www.facebook.com/redcarnationhotels  https://twitter.com/red_carnation    Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT:    We're delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how to hire the right person for you event, conference or workshop.   We cover: - accents - storytelling and presentation structure   - personal profiles & showreels  - how to get more bookings as a speaker - why you should take a comedy course - Simon Cowell…?     MARIA FRANZONI:   Founder of Maria Franzoni Ltd  – a speaker bureau doing things differently. Licensed office and “Elder” (long serving) at The London Speaker Bureau – named “The only international Speaker Bureau” by the New York Times. A founding member and current co-Chair of the EASB European Association of Speaker Bureaus. Director of Operations at We Do Things Differently, a cultural change consultancy.   Founder of Speaking Business – providing top training for speakers wanting to create successful and profitable speaking businesses.   Host of the Speaking Business Podcast, where every week I talk to one of the brilliant speakers on my bureau roster and give you a sneak peek into the person who is the speaker behind the mic.       FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/      Maria / MFL (Maria Franzoni Limited)   https://mfl.global/  https://twitter.com/mariafranzoni  https://www.linkedin.com/in/maria-franzoni/  https://www.facebook.com/SpeakingBusiness.co  Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

HOLY $#*! Gary Vaynerchuk is on the podcast.    We managed to catch Gary for 20 short minutes to get his thoughts on the food & drink marketing landscape in the UK.   We cover: - why digital marketing is oxygen - using Alexa to book restaurants  - 'fair business' - home delivery putting restaurants out of business  - why you have to like losing  - being a practitioner    Play it. Listen. Play it again.    FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT:    We've got our very first LIVE recording of the podcast this week featuring Charlotte Adams (Krispy Kreme),Sophie Barton (SOHO Coffee Co) and Romy Miller (GAIL's Bakery's).   We chat about new product development, standing out in the crowd, food waste, delivery, the importance of your teams.    This podcast was recorded at lunch! 2018 @ ExCeL on Thursday 20 September at The Food-to-Go Marketers Panel.   Find out more at www.lunchshow.co.uk and follow them at https://twitter.com/lunchexhibition      CHARLOTTE ADAMS Senior Marketing Manager, Krispy Kreme UK   https://www.facebook.com/krispykremeUK/ https://www.instagram.com/krispykremeuk/ https://twitter.com/krispykremeUK     SOPHIE BARTON Sales & Marketing Manager, SOHO Coffee Co.   Food & Drink has been a thread running through Sophie's varied career.  She has worked on key food brands in large international Advertising Agencies, has experience in marketing her own cutlery importing business amongst others, and has spent the last two years developing SOHO's marketing strategy in an increasingly competitive coffee and food-to-go market.  With an MSc in Environmental & Energy Studies, she is also responsible for consolidating the company's CSR and environmental policies.   https://www.facebook.com/SOHOCCHQ/ https://www.instagram.com/sohocoffeeco/ https://twitter.com/SOHO_Co        ROMY MILLER Marketing Director, GAIL's Bakery   Romy focuses on bringing to life the team's vision of the modern bakery – local and beautiful – and how baking should be – fresh and handmade. Romy and her team look after the end-to-end marketing and customer experience mix.   https://www.instagram.com/romymillerdavis/ https://twitter.com/@rmiller8    https://www.facebook.com/GAILs.Bakery/  https://www.instagram.com/GailsBakery/  https://twitter.com/GAILsBakery   FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀ https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com 

ABOUT:    We're extremely excited to speak to the wonderful Martin Morales this week - from life in  Peru to DJ nights in Leeds and working with some of music's bests. We hear how he launched Ceviche & Andina, his advice for building teams and how the Ceviche family represents Peru by making it their mission to enrich people's lives with excellence in Peruvian food, drink and art.   MARTIN MORALES: Martin is the CEO and founder of Ceviche Family. He is the award winning Peruvian restaurateur, chef, cookbook author, entrepreneur and arts producer. He was born in Peru but left after his father was threatened by the Shining Path guerrillas and has lived in London for over 20 years. He has been cooking since the age of 9, is a self taught chef and in 2012 after years of research and training, Martin sold his house and put everything into opening Ceviche Soho.  He now runs Ceviche Family which includes Ceviche and Andina's collection of six boutique award-winning restaurants and a bakery, a record label, an art gallery, he hosts Martin's Peruvian Kitchen (a YouTube Channel) and is a Trustee of Amantani. In the past he worked with Steve Jobs's Apple as Head of iTunes Pan EU, as Disney's main music exec in Europe and has helped launch some of the most successful music artists in the world.     ⠀ LINKS:   Ceviche : https://www.cevichefamily.com/ceviche    Andina : https://www.cevichefamily.com/andina    Andina bakery, tapas & wine - https://www.cevichefamily.com/andina/andina-bakery-notting-hill    Ceviche presents: Amazonia https://www.cevichefamily.com/whats-on/ceviche-old-st-presents-amazonia    Tiger's milk records https://www.cevichefamily.com/tigers-milk    Andina: The Heart of Peruvian Food: Recipes and Stories from the Andes  https://www.amazon.co.uk/gp/product/1849499942/?tag=smarturl-gb-21    Ceviche: Peruvian Kitchen  https://www.amazon.co.uk/Ceviche-Peruvian-Kitchen-Martin-Morales/dp/0297868616    FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/    Martin / Ceviche    https://twitter.com/martinceviche    https://www.youtube.com/user/CevicheUK    https://www.facebook.com/CevicheUK/ https://twitter.com/cevicheuk https://www.instagram.com/cevicheuk/   https://www.facebook.com/AndinaLondon https://twitter.com/AndinaLondon  https://www.instagram.com/andinalondon/     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com 

ABOUT:  It's double trouble with TWO guests this week - the unstoppable Harry Bamber & Tom Jackson from Twisted. We have a chat about their backgrounds, how they landed (or created) their jobs and the process behind their viral food videos (see: pizza cones & fajita cake!)      TWISTED: Twisted was founded in March 2016 by Jungle Creations, and at first began purely as a Facebook page. Run by Harry Bamber (Head of Food Production) and Tom Jackson (Head of Food), their team has grown the Twisted brand to over 15 million followers across Facebook, Instagram and YouTube by creating innovative recipe videos that entertain and inspire their audience. The popularity of the page has led to many ventures, on and offline, including branded content partnerships, a cookbook, delivery only restaurant ‘Twisted London', the first ever launched by a social media brand, and now a pop-up ‘Twisted Bar', which will bring thirsty Londoners Twisted cocktails for the month of October.   ⠀ LINKS:   Fajita cake : https://www.facebook.com/JungleTwisted/videos/1119416558097539/     Pizza cone : https://www.facebook.com/JungleTwisted/videos/1888819254490595/     Cinnamon swirl apple pie - https://www.facebook.com/JungleTwisted/videos/1663990063640183/    Twisted Delivery : https://www.ubereats.com/en-GB/london/food-delivery/twisted-london/Tg2JmLhrT36j4e5VJzY_jA/   Twisted Cookbook: https://www.amazon.co.uk/Twisted-Cookbook-Team/dp/1849758441    Twisted Bar: https://www.twistedbarpopup.com    https://www.instagram.com/twistedbarpopup/?hl=en     Kebab hack: https://skillet.lifehacker.com/should-you-make-that-viral-meat-stick-recipe-1829152738      FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/    Twisted https://www.facebook.com/JungleTwisted/    https://www.youtube.com/channel/UCay2P72vJn22IdJ7Mh25ccg/featured   https://www.instagram.com/twisted/?hl=en          Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT:    Before we get into our next batch of recordings, we have a special episode with Mark & Jayasiddhi, a Buddist Monk. Mark visited Buddhist retreat in Wales over summer and spoke with Jayasiddhi about how to destress, connect a bit more to your life, do business in a kinder way and look out for kindness in others.    JAYASIDDHI Jayasiddhi has been a meditator and practising Buddhist for 21 years. He has been living and working full time in a variety of Buddhist contexts since 2001. These include Buddhist charities, urban meditation centres, rural retreat centres and several residencies at Gampo Abbey, a Buddhist monastery in Nova Scotia, Canada. He is currently living as a monk at Gampo Abbey.   Jayasiddhi is a student of the English Buddhist meditation teacher, Lama Shenpen Hookham. Lama Shenphen teaches in the Karma Kagyu lineage of Tibetan Buddhism and has over 50 years experience of meditation practice. She lives and teaches at her retreat centre (Hermitage of the Awakened Heart) in North Wales. ⠀ LINKS:   Introduction to Meditation (https://howtomeditate.org.uk/)   Hermitage of the Awakened Heart (http://www.ahs.org.uk/)   Teachings from Lama Shenphen (https://www.facebook.com/BuddhismConnect) Retreat (http://www.hermitageoftheawakenedheart.org/home) Lama Shenpen (http://hermitageoftheawakenedheart.org/lama-shenpen) Headspace app (https://www.headspace.com/headspace-meditation-app) The Heart of Meditation book ( https://www.amazon.co.uk/Heart-Meditation-Introduction-Formless-Practice/dp/1514701030)     FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT:    Mark chats to fellow podcaster Michael Tingsager about how you can be more maverick in your business to identity operational efficiencies and set standards that are right for you. Michael talks about common problems, why it's ok to slow down and scale at a slower pace and the role of technology in hospitality…which may not be the solution but it can help facilitate change.   MICHAEL TINGSAGER        Michael is a heart-centred operations pro, who believes and lives by building hospitality and restaurants businesses from the inside out. When your employees love your company, your customers will love you — brand nirvana. He helps leaders and operators to build unique blueprints and business systems that create strong employee and customer experience, which translate into improved sales, profits and long term internal/external trust    ⠀ LINKS:   https://soundcloud.com/hospitalitymavericks   https://www.amazon.co.uk/Service-Profit-Chain-Companies-Satisfaction/dp/0684832569   https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090     FOLLOW US: ⠀ ⠀ Michael  / Hospitality Mavericks   https://www.hospitalitymavericks.com   https://www.linkedin.com/company/hospitality-mavericks/   https://www.facebook.com/hospitalitymavericks/   https://medium.com/@hmavericks ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT:    This week we're finishing up the summer holidays with a conversation Mark had with Alan McCorkindale & Ashley Murphy, lecturers at the City of Glasgow College. Mark describes his journey so far, from  lastminute.com, Barclaycard, Pret and YO! Sushi to creating WE ARE Spectacular. Mark also shares some valuable hints & tips that he learned along the way that will help you get the job you want & jump up the career ladder.  ⠀ FOLLOW US: ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: ⠀   We're with Hugh Richard Wright his week to hear about his journey from blogger to PR and his experiences of being a freelancer for the past 3 years. Hugh discusses the differences between good & bad PR, his one-to-one approach to build relationships and how to ensure the conversation continues beyond your initial honeymoon period at launch.    HUGH RICHARD WRIGHT     Hugh Richard Wright is a restaurant PR and communications consultant whose client portfolio includes Victor Garvey's Rambla and Sibarita, Linda Lee's seven-strong Korean group which comprises On The Bab, On The Dak, Koba and Mee Market; Latin American restaurant, bar and bodega Paladar; Bife, a newly-opened Argentinean restaurant in Aldgate; Danish-Japanese sushi and yakitori group Sticks'n'Sushi in the UK; and Soho's ‘national treasure' Bob Bob Ricard. ⠀ FOLLOW US: ⠀ ⠀ Hugh Richard Wright   http://hughrichardwright.com   https://twitter.com/HGHRCHRDWRGHT/    https://www.instagram.com/hughrichardwright/?hl=en  ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com 

ABOUT: ⠀   We're reflecting on consumer motivations and journeys today as we speak to Sophie Thomas from BornGloryUs about how brands can serve a purpose in the world. We discuss good brand strategies, creating legacy and how audiences are people, not numbers.     LINKS:   TED Talk: https://www.borngloryus.com/ted-talk/       SOPHIE THOMAS     Sophie Thomas is an Independent Brand and Marketing Strategist. She uses her inherent curiosity, audience empathy and unconquerable positivity to make ambitious brands matter. She believes 'people not consumers', that wow is the only option, and in the power marketers have to unleash humanity's capacity. She prepares brands for the future through customer-obsession, emotional connection, gender psychology, brand personality, brand purpose and laser-sharp brand and marketing strategy and campaigns. She works directly with brands and also collaborates with agencies via her company BornGloryUs.    ⠀ FOLLOW US: ⠀ ⠀ Sophie / BornGloryUs    www.borngloryus.com   Twitter: https://twitter.com/borngloryus   LinkedIn: https://www.linkedin.com/in/goforgold/       ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: ⠀   This week we've got James Mobbs giving us his thoughts on being a one-man band marketing department covering 15 sites across the UK. James tells us how it's important to meet your chefs and GMs regularly (face-to-face!), how Ego Restaurants inspire loyalty through generosity and why email is king.   LINKS:   Invisible Selling Machine Kindle Edition by Ryan Deiss: https://www.amazon.co.uk/Invisible-Selling-Machine-Ryan-Deiss-ebook/dp/B00VXC226E   Online digital marketing community: https://www.digitalmarketer.com/     JAMES COLDREY-MOBBS     James has been in the hospitality industry for the last 16 years, the first 8 of which were spent working in and out of restaurants, bars, pubs and nightclubs with the last 8 years spent working in a research, marketing and strategy capacity with some of the biggest and most well known hospitality brands including Sodexo, wagamama, Mitchells and Butlers, Pret a Manger, Carluccio's, IHG Group and many more.    James is currently Head of Marketing for Ego Restaurants, a group of Mediterranean inspired pubs and restaurants, overseeing the entire digital and in-store customer journey through from initial acquisition to understanding behaviour, conversion and retention. The role covers all elements of the marketing spectrum including email, digital, local, PR, mobile and social.    Outside of work James is a passionate traveler and at the age of 30 has been lucky enough to visit 35 countries, including working and living in New Zealand for two and a half years.    ⠀ FOLLOW US: ⠀ ⠀ James / Ego Restaurants   https://www.linkedin.com/in/jamescmobbs/   https://www.egorestaurants.co.uk/   ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: ⠀   We're excited to have Rob Wood on the podcast this week schooling us on how your music can elevate your food & theatrical experience. We discuss sound systems, poor music choices, how he approaches curating a brand playlist, and why it might be best to start thinking about your brand sound up to 18 months before you even open!        LINKS:   An article about using music to support destination dining experiences: The Sound of Success  https://www.musicconcierge.co.uk/2018/01/background-music-for-restaurants/    A short film about the effect of music: Can Music Change The Taste of Your Coffee? https://www.musicconcierge.co.uk/clients/video/        ROB WOOD     Rob is the Creative Director and Founder of Music Concierge.   Rob was named by Arena magazine as a leading 'consultant of cool'. He has over 27 years in the music industry covering music journalism, DJing, and music consultancy. Formerly the editor of cutting-edge music bible Jockey Slut magazine which was founded in Manchester in 1993. It went on to give early front covers for countless credible artists such as Daft Punk, The Chemical Brothers, Fatboy Slim, DJ Shadow, The Streets, The Beta Band, and Dizzie Rascal.   Rob joined an early digital music start up as Head Of Content before being asked by the band Groove Armada to be the Music Programme Director for their hugely successful Lovebox music festival in London for four years.   Rob has DJed everywhere from radio stations to invite-only beach parties in Ibiza, to leading clubs across the globe such as Fabric, London and Tenax, Florence, to festivals such as Sonar, Miami Music Conference, The Big Chill, V, Lovebox, The Isle Of Wight Festival, and Homelands.   He's the author of ‘Teach Yourself How To DJ' published by Headline Hodder, and has written about music in UK press such as Financial Times and Mixmag, and in US press such as cutting-edge music magazine XL8R.   In 2007 Rob founded Music Concierge - a ground-breaking and award-winning music consultancy service. It designs, supplies and manages high-quality bespoke playlists for boutique hotels, luxury brands, leading F&B concepts, and high-end retailers, giving each its own unique audio identity or ‘musical DNA'.   Music Concierge supervises music internationally for the likes of COMO Hotels, Per AQUUM, The Connaught, Swire Hotels. Rosewood, Park Hyatt, Mr & Mrs Smith, Heston Blumenthal, Dishoom, Sushisamba, The Arts Club, Mulberry, Harvey Nichols, Orlebar Brown, Cathay Pacific.   Rob has been nominated for numerous business awards including winning BT's Essence of the Entrepreneur competition.   He is a Fellow of The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce).   An expert on music and its role with brand positioning, atmosphere and customer experience. He gets regularly asked to write and talk about how brands can use music effectively.   ⠀ FOLLOW US: ⠀ ⠀ Rob / Music Concierge   https://twitter.com/MusicConcierge_ ⠀ www.linkedin.com/company/music-concierge ⠀ http://www.musicconcierge.co.uk ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com    

ABOUT: ⠀   Maths Mathisen from Hold app speaks to us this week about reaching centennials and doing good in a world where our ability to pay attention is increasingly challenged. He talks us through his app, Hold, which encourages people to put the phone down and spend more time in real life by incentivising a short digital detox.     LINKS:   https://www.hold.app/    iOs download: https://itunes.apple.com/gb/app/hold-technology-tamed/id1021172924?mt=8    Google Play download: https://play.google.com/store/apps/details?id=com.hold.Hold&hl=nb   Press  https://www.thetimes.co.uk/article/is-there-really-a-cure-for-phone-addiction-06kgjqnz8 https://www.forbes.com/sites/kittyknowles/2018/04/23/hold-this-startup-gives-away-millions-to-mindful-smartphone-users/        MATHS MATHISEN     Maths is the CEO and Co-Founder of Hold. Norwegian born and bred, he holds a MSc in Management of Innovation and Business Development from Copenhagen Business School. Maths started his entrepreneurial journey aged 11, starting a football school and funding the entire trip for his class mates. Maths continued his entrepreneurial journey while attending University and founded a sound equipment rental company aged 18, which quickly grew to a £1 million turnover. He saw an opportunity within the marketing industry, where he joined the leading Norwegian creative agency, LOS & CO as a trainee. The variety of projects and clients gave him an understanding of clients needs, which was key to construct the value proposition for Hold.    The idea behind Hold originated at Copenhagen Business School. Together with his class mates – Florian Winder and Vinoth Vinaya – Maths discovered the recurring issue of checking his phone while studying. The group quickly discovered how smartphones affected their productivity, and how we constantly felt the need to check our phones. To cope with their own studies, the group started to give each other incentives to not use their phone, e.g.The first one to check their phone, paid for coffee in the next break. They quickly felt more productive and more motivated and constructed the idea of Hold, an app to incentivise students to put the phone down. Even though the three of them were convinced the idea was great, they needed to make sure that brands were willing to offer rewards to incentivise students and actually pay for it. As they wanted to build a global business, they wanted a global brand onboard, and decided to aim for Coca-Cola as their first client. After weeks of trying to get a hold of them they finally accepted to meet, and luckily for the guys (and all students), Coca-Cola agreed to become a partner after the first meeting. This was the beginning of Hold and together with his team has grown the company in Norway, where 40% of the student population are now users of the app and this year they were awarded mobile marketing platform of the year. In Norway, they still work with Coca-Cola, as well as other top tier brands such as Microsoft, Uber and Just Eat.    Their UK journey has just started, but they've already on-boarded more than 170.000 students and brands such as Expedia, Coca-Cola and VUE. However, students are not their final stop, the team have received 70,000 request from families to get access to the app, proving that digital addiction has become a big problem in society and the negative effects are only starting to show through mental health issues. Hold is set to be a guide through the masses of distraction and will create solutions by making use of the best of the digital era to combat the worst. And for marketers, Maths aim to make Hold the most engaging platform to perform what he coins as "mindful marketing" – marketing by doing good.   ⠀ FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: ⠀ This week we've got coffee royalty in the studio as we speak to Anya Marco, one of the UK's leading authorities on UK coffee trends. We talk recycling, milks alternatives and THAT McDonald's advert.      LINKS:   http://www.bostonteaparty.co.uk/    https://www.coffee1.co.uk/    www.steampunkcoffeemachine.com    http://gcrmag.com/news/article/mcdonalds-joins-starbucks-and-closed-loop-partners-to-end-cup-waste   https://cafexapp.com/   https://www.thegentlemenbaristas.com/     ANYA MARCO     With over 20 years' experience in the coffee industry, Anya Marco is one of the UK's leading authorities on UK coffee trends. Her early career includes being mentored by Sinclair Beecham and Julian Metcalf at Pret A Manager, followed by several years with Starbucks UK before becoming the MD of her own Restaurant AV Installation business. Previously Executive Director Allegra World Coffee Portal, Anya authored key definitive publications including Project Café UK & Europe as well as delivering bespoke business support to enable key clients to build competitive strategies. Anya is currently consulting and using her 51,800 hours of experience as an operator and market expert to help others understand the nuances and complexities of the coffee shop market and consumer behaviour.     ⠀ FOLLOW US: ⠀ ⠀ Anya Marco   https://www.linkedin.com/in/anyamarco   ⠀     ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/  ⠀   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: ⠀   This week we discuss how to grow sales by getting more people to your website, making more bookings, ordering more takeaway and buying your product. We speak to Robbie Deeks about gaming your Deliveroo/UberEats profile for customer acquisition, understanding the customer journey across all digital touchpoints and how to best use social media when scaling your business. ⠀     ROBBIE DEEKS     Robbie is a resourceful and adaptable Sales and Marketing Strategist with a passion for collaborating with CPG companies, eCommerce brands, and technology start-ups to accelerate growth. Robbie leverages his entrepreneurial mindset to implement innovative growth strategies that create new business for fortune 100, mid-size, and start-up accounts in diverse industries.    Currently, Robbie is focused on scaling VaynerMedia's eCommerce practice.      ⠀ FOLLOW US: ⠀ ⠀ Robbie Deeks    https://twitter.com/robbienicholasd  ⠀ https://www.linkedin.com/in/robertndeeks/   ⠀ https://vaynermedia.com/ ⠀   ⠀     ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/  ⠀   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: ⠀   If you're in need of a pick-me-up, this might help. We have Mark Pitcher on the podcast this week to discuss personal development and the power of positivity, something we all could use a little bit more of.    Make sure to follow Mark on Facebook for SMASH THE BOX LIVE: free Coaching tips and topics for life and business. Every weekday morning 07:45am.⠀ ⠀     MARK PITCHER   After 21 successful years in the hospitality technology sector, a life changing event changed the course of Mark's life forever. Having found a new purpose in life, Mark's aim is now to inspire others to find theirs so, they can make their mark on the world. Mark now owns and operates his own personal development company, called Smash The Box with the ambitious goal of inspiring and positively impacting the lives of 111 million people. Mark is a Speaker and a Trained Coach. Mark demonstrates in very real terms how ‘it's not what happens to you in life, it's how you react to what happens to you'. His work focuses around helping individuals, companies and teams FIND PURPOSE in their work/service. He also coaches individuals and teams on LEADERSHIP, how to develop leadership skills plus the POWER of POSITIVITY and how adopting the right mindset is key to your success and fulfilment. Mark delivers his work to businesses, schools and individuals through a series of workshops, talks and one-to-one coaching sessions. Mark has dedicated Smash The Box to helping people find and achieve fulfilment, whether in life, work or business. The aim is to create a legacy, using inspiration, energy and positivity as the pillars for living a great life and achieving great things. Mark says; ‘don't just think outside the box'.., ‘Smash The Box!'     ⠀ FOLLOW US: ⠀ ⠀ Mark Pitcher   www.smashthebox.me  ⠀ https://www.facebook.com/SmashTheBoxMarkPitcher/    ⠀ https://www.instagram.com/markpitcher_smashthebox/  ⠀ https://www.linkedin.com/in/mark-pitcher-88529a2/  ⠀ Email:  mark@smashthebox.me    ⠀     ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/  ⠀   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT: ⠀   This week we discuss brand, marketing & the future of business with  James Hacon - Managing Director at Think Hospitality and Co-Founder of Restaurant Marketer & Innovator.   We touch on service standards, the evolving role of marketing and the importance of building relationships within businesses - especially with operations & people. James also gives us a preview of the what's in store for the 2019 Restaurant Marketer & Innovator conference after the successful inaugural event in January 2018. One not to miss!        JAMES HACON   James is the Managing Director at Think Hospitality and helps grow hospitality brands through structured strategic development, supported by insightful research, customer journey mapping and thought-invoking stakeholder engagement.   With a background in operations, development and marketing, both brand and agency side, James brings a unique set of skills and an outstanding understanding of the hospitality sector. This experience has been gained working with more than 50 companies in 10 countries; Australia, France, Germany, Malaysia, New Zealand, Spain, Thailand, UAE, UK and USA.   James also co-founded Restaurant Marketer & Innovator, which is a a collaboration between Propel & Think Hospitality. Restaurant Marketer & Innovator is a community of more than 1000 restaurant marketing and innovation professionals brought together through a series of events each year. The community stretches all of Europe and is launching events further afield during 2018 & 2019.    ⠀ FOLLOW US: ⠀ ⠀ James ⠀ https://twitter.com/jameshacon ⠀ https://twitter.com/restmarkinnov  ⠀ https://uk.linkedin.com/in/jameshacon ⠀ https://www.thinkhospitality.co.uk/  ⠀ https://www.restaurantinnovator.com    ⠀     ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/  ⠀   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: ⠀   The ups and downs of TripAdvisor can sometimes seem like a mystery. So what's the best way to approach it & make sure that it's working to attract more customers to you? We speak with Sanj Naha, ex TripAdvisor who now runs a consultancy helping restaurants, hotels and attractions improve their TripAdvisor performance to acquire more guests, raise operational service levels and keep investors happy.   We discuss the algorithm, how to cope with bad reviews and how to engage guests pre, during and post to encourage them to write a review.    ⠀ ⠀ FOLLOW US: ⠀ ⠀ Sanj ⠀   https://uk.linkedin.com/in/sanjnaha ⠀ ⠀     ⠀ Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark ⠀ https://twitter.com/spectacularchat  ⠀ https://www.instagram.com/spectacularmark/ ⠀ https://www.linkedin.com/in/markmcculloch/  ⠀   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT:    What do Selfridges, Harrods and Drake and Morgan have in common? They're all found on Pooja Sharma-Jones' covetous CV.  We have a chat with Pooja this week all about her career, lessons learned from making the leap into consultancy and tips for anyone just starting out.        POOJA SHARMA-JONES   F&B AND RESTAURANTS MARKETING CONSULTANT   A self proclaimed food beast and Prosecco fanatic, Pooja's love for food and drink further developed whilst working for Selfridges and Harrods Foodhalls & Restaurants and the Soho House group in senior marketing roles. Pooja's most recent in-house role was at Drake & Morgan bars & restaurants where she was the Marketing & Sales Director and in early 2017 decided to take the leap and start freelance work as a marketing consultant.   FOLLOW US:    Pooja  https://twitter.com/Poojipants https://www.instagram.com/poojipants/ https://www.linkedin.com/in/pooja-sharma-jones-aa936320/      Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.instagram.com/spectacularmark/ https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/    Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: Voted 4th in the 2018 Sunday Times ‘Best small companies to work for'', bpesearch know a thing or two about recruitment and building environments to retain candidates.  Director Andy Young speaks to us this week about the challenges of filling positions with the right person who will help your business grow and what candidates can do to stand out from the crowd.   ANDY YOUNG Andy Young is a Director at bpesearch. He specialises in the recruitment of senior & Executive level commercial talent in the Consumer Goods field, both in the UK and Internationally. His expertise and track record is in the recruitment of sales, marketing and MD / General Management professionals in the Consumer Goods industry. Andy's own background pre recruitment spans blue chip FMCG business, having held sales and marketing positions at Diageo, Coca Cola and United Biscuits. This has given him insight and understanding in attracting and placing some of the best talent around as well as a wide network across consumer goods.   FOLLOW US: Andy / bpesearch https://www.linkedin.com/in/andyyoungrecruitment/ https://www.linkedin.com/company/better-placed-executive https://twitter.com/bpesearch?lang=en http://www.bpesearch.com/home/who-we-are/   Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

ABOUT:    If you listen deeply enough - people are telling you exactly what you need to know to sell to them better.   This week, Alastair Herbert takes us through his approach to tone of voice and the use of language in psychology. He shares the importance of listening to your customers and your rivals to understand what makes you different and how you can use this to your advantage.      ALASTAIR HERBERT   Alastair Herbert is the founder of Linguabrand, a language-driven research and development consultancy.   He specialises in making brands distinctive and has an obsession for metrics and measured results.    Linguabrand is driven by one very simple aim – to make brands better listeners. At their most persuasive, brands speak in the pictures matching customers' emotional frames. That's why psycho-linguistics brings together deep user insights and brand strategy. It fuses looks and voice creatively, so you deliver an attractive personality, consistently. Everything's measured – minimising risk and maximising returns.   All it needs is deeper listening. There's enough noise in people's lives. Linguabrand will show you how to connect to your consumers without wasting money shouting at them.   LINKS:   Bob - the word geek robot: http://linguabrand.com/meet-bob-our-word-geek-robot/    Lakoff and Johnson's Metaphors We Live By https://www.amazon.co.uk/Metaphors-We-Live-George-Lakoff/dp/0226468011   Unlocking creativity : http://artgym.com/   Language Wars by Henry Hitchings: https://www.amazon.co.uk/Language-Wars-Henry-Hitchings/dp/1848542097    Thinking, Fast and Slow Paperback by Daniel Kahneman https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576   FOLLOW US:    Alastair / Linguabrand http://linguabrand.com/  https://twitter.com/linguabrand https://www.linkedin.com/in/alastairlinguabrand/ https://www.instagram.com/linguabrand/?hl=en      Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/    Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com 

ABOUT:    This week we get to grips with video content and how to create something to capture the imaginative of your customers.   We chat with Ashley Pollak, Creative Director and Founder at production company etio, about the best people to put in front of the camera, how to use up-and-coming talent to your advantage and why you should be constantly looking at your content bank and finding new ways to refresh and package it up as something new.        ASHLEY POLLAK   Ashley is the founder of etio, a London based production company taking a more thoughtful and strategic approach to creating entertaining and effective video content, working with clients such as The British Museum, Wyevale Garden Centres, Millies Cookies, London Overground and lastminute.com      LINKS: https://wistia.com/    http://www.howardluckgossage.com/howards-ads/    https://www.youtube.com/watch?v=e2b_2-8GYyQ    FOLLOW US:    Ashley / etio https://twitter.com/etio_stories https://www.instagram.com/etio_stories/ https://www.linkedin.com/in/ashpollak/   http://www.etio.co.uk/     Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/    Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT:    Marks talks to an old friend, Simon Iredale, about business in the digital age, how marketing has to be permeate through every part of your company, and how concentrating on the little things can turn around the fortunes of your business     SIMON IREDALE   Simon has spent 18 years in the digital world helping small medium and enterprise businesses understand and take advantage of the opportunities digital can bring their companies.    CEO at Motionlab, Orvelo and Motionlab Interactive, a group of creative, marketing and tech businesses that are founded on the obsession with data and results. We mix science and creativity to deliver highly visual solutions backed up by big data marketing.   He is also a huge believer in sharing the knowledge, the knowledge of what works and what doesn't work in our switched on world. Over the years he has developed several models that are based on evidence derived from the most successful companies he has worked with, taking these models and implement them at Board level for organisations that are driven by the ambition to succeed.    This has led Simon to become an established public speaker for organisations such as Boost and Vistage Worldwide and being on panels where tech, marketing or entrepreneurship is the focus. He is also an Enterprise Ambassador for Lancashire Forum.    FOLLOW US:    Simon / Motionlab  https://uk.linkedin.com/in/simonjiredale https://twitter.com/si_ji  http://www.simoniredale.com http://www.motionlab.co.uk/      Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/    Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT:  How do you pull people away from their phones and connect with them through brand experience? That's the question for James & Sarah from Woof, an experiential marketing agency with vast experience in creating memorable, shareable experiences through PR stunts, field marketing, theatrical live experiences and roadshows. We discuss the best route for brand fame (and for those on smaller budgets) as well as how social media has transformed experiential. There's not doubt that marketing through experiences will continue to be relevant and an important part of the marketing mix for years to come. SARAH MACADAM Sarah set Woof up in 2003 because she believes passionately in the value of an experience. With 20 years in the industry, she has run numerous successful brand experience campaigns for clients including the new MINI, Channel 4, Topshop and Branston and has developed a deep understanding and knowledge of the process. Sarah's core skill is attention to detail and bringing the magic – ensuring that everything Woof works on is the best it can be, from pitch writing and creative solutions to dressing a set on the day.   JAMES FARMER James joined Woof in 2005, bringing extensive project management experience - he loves seeing ideas brought to life. His core skills are bringing the practical and problem solving element to Woof. He knows exactly what is needed to get the job done and has a clear understanding of how things work and where to look for solutions to the challenges that will undoubtedly crop up.       FOLLOW US:    James/Sarah at Woof https://wooflondon.com/ https://twitter.com/wooflondon  https://www.facebook.com/wooflondon/ https://www.instagram.com/wooflondon/   Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/    Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT:  One of our trusted social media voices stops by to discuss life in the social media bubble and give us some quick tips for food & drink businesses.   Some homework for you all: 1. Scroll through your feed and see what makes YOU stop. 2. Try a post which injects a bit of personality - it's not always about the sale. 3. Stop yourself next time you open a post with a question.   MARK WEIR   Mark's been in the world of social media since 2010 BE (before emojis) and has been making brands ‘pop' on Facebook, Twitter and Instagram for over 7 years. Current/previous clients include Gourmet Burger Kitchen, Jose Cuervo and The Kraken Rum among others. An expert in online digital communication, what genuinely works on social media, and how to reply to that person on Twitter who's making your social media team cry. Can usually be found near strong coffee or a basketball court.      FOLLOW US:    Mark Weir https://www.linkedin.com/in/mark-weir-9bbbbb56/   Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/    Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: If you've got a physical location it's always a good idea to take a walk around the local area and look for all the opportunities for out-of-home (including digital) advertising.    Have a think about all the ways you can reach those customers… newspaper, radio, television, billboards, leaflets, digital display, transport posters, mobile, even kiosks.    Once you've decided which will work for you (and you've got a clear idea of who your customer is!) then Adam Shoefield at Smithfield can help you create a multi-channel campaign put your message in front of the right people at the right time. Listen to our Podcast with Adam this week to find out how.    ADAM SHOEFIELD Adam founded Smithfield, an independent media planning and buying agency with office in London and Manchester, in 2010. He lends his experience and expertise to ensuring the media planning and buying at Smithfield has a strong commercial focus on delivery and effectiveness.   FOLLOW US:   Adam Shoefield / Smithfield Agency https://uk.linkedin.com/in/adam-shoefield-9808933   https://www.smithfieldagency.com/   https://www.facebook.com/SmithfieldAgency/   https://www.linkedin.com/company/smithfield-agency    Mark / WE ARE Spectacular https://twitter.com/spectacularmark  https://twitter.com/spectacularchat   https://www.facebook.com/SpectacularChat  https://www.linkedin.com/in/markmcculloch/       Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: SEO is about giving the user what they want, when they want it and making it as easy as possible for them to find the right information.    Get this right and you should see yourself sitting comfortable at the top of Google search.    But how do you get this right? Ralph talks us through his 13 years of experience and gives tips for those in the hospitality industry on how they can use content, reviews and the right kind of links to boost their visibility online.      LINKS: SEMrush: https://www.semrush.com/   Google local listing: https://www.google.co.uk/intl/en/business/  Google keyword planner: https://adwords.google.com/intl/en_uk/home/tools/keyword-planner/   HotJar: https://www.hotjar.com/      RALPH DU PLESSIS Ralph started online in 1999 at a startup in London selling ad space, designing and building animated banner ads, selling SEO and optimising websites. He's since worked both agency and client side, primarily on search marketing (PPC & SEO) with social media now a growing part of that mix. He founded Red Mud Media in 2008, a digital marketing company helping clients drive traffic and increase conversion rates.   FOLLOW US:   Ralph du Plessis / Red Mud Media http://www.redmudmedia.com/  https://www.linkedin.com/in/ralphduplessis   https://www.linkedin.com/company/red-mud-media-ltd      Mark / WE ARE Spectacular https://twitter.com/spectacularmark  https://twitter.com/spectacularchat   https://www.facebook.com/SpectacularChat  https://www.linkedin.com/in/markmcculloch      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

Fresh from our client workshop at the DMA, we've got John back to give the highlights and the importance sections for those in the hospitality industry…. with a couple of examples of how NOT to do it!    LINKS: GDPR from the DMA https://dma.org.uk/gdpr  ICO on legitimate interest https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/lawful-basis-for-processing/legitimate-interests/   ICO on accountability  https://ico.org.uk/about-the-ico/news-and-events/news-and-blogs/2017/01/gdpr-and-accountability/  Brewdog 1 million beers: https://brewdog1million.com/    JOHN MITCHISON  John Mitchison is the Director of Policy and Compliance at the DMA. John has extensive in-depth knowledge of the data and marketing industries, with more than 20 years of experience in both. In recent years, he has worked closely with industry groups like the Data Protection Network and the DMA's Responsible Marketing Committee as well as regulators like the Information Commissioners Office, Fundraising Regulator and Ofcom to develop guidance in a changing legislative landscape. His current focus is on issues around data protection, ensuring businesses can successfully prepare themselves for the upcoming EU General Data Protection Regulations (GDPR) and ePrivacy Regulations. John is also the DMA's media spokespeople and can often be seen offering comment in print, online, on radio and on TV. Prior to joining the DMA, John was a Client Services Manager for Acxiom, managing large data solutions for a number of key accounts. Before that, he worked at the Daily Telegraph, where he was responsible for generating data for their subscription acquisition program and production of direct marketing campaigns.   FOLLOW US: John Mitchison / DMA https://www.linkedin.com/in/john-mitchison-00a111a https://dma.org.uk https://twitter.com/DMA_UK https://www.linkedin.com/company/direct-marketing-association-uk-ltd   Mark / WE ARE Spectacular https://twitter.com/spectacularmark  https://twitter.com/spectacularchat   https://www.facebook.com/SpectacularChat  https://www.linkedin.com/in/markmcculloch/     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

ABOUT: This week we chat with Peter Martin, THE leading commentator on the eating and drinking out sector in the UK. We touch upon a range of topics including what's required to stand out in the crowded market, the importance of staffing and employee engagement and opportunities for tech innovation.    LINKS: CGA blogs: http://www.cga.co.uk/blog/  CGA reports: http://www.cga.co.uk/all-reports/ CGA events: http://www.cga.co.uk/peach-events/       PETER MARTIN:  Peter Martin has some 35 years experience making him a leading commentator on the eating and drinking out sector in the UK.    He has launched and run a raft of business magazines, newsletters and conferences and is probably best known as both co-founder and publisher of the M&C Report newsletter and more recently co-founder of Peach Factory, the specialist media, consultancy, research and events business for the hospitality sector created with partner Christine Martin, and acquired by CGA, the international data, insight and research consultancy, in July 2013.   Peter is a director of CM&Co, a new boutique sector consultancy, and now strategic adviser to a number of companies, including CGA, with whom he continues to work closely. CGA provides market insight, analysis and brand profiling, working with brand owners, operators, investors and suppliers. Research products include the Coffer Peach Business Tracker and the BrandTrack consumer survey, both of which Peter helped create and develop. CGA continues to run the Peach portfolio of industry conferences and events, including the Peach2020 conference and Hero & Icon Awards, which Peter chairs and curates.    He is an adviser to YFood, organiser of London Food Tech Week, and is currently working with Harri and Orderscape, two US-based tech enterprises in the hospitality space, now breaking into the UK market.    In 2016 he won the Special Achievement Award from Eat Out magazine, and in 2018 the Special Award at the Casual Dining Restaurant & Pub Awards.   FOLLOW US:   Peter Martin https://twitter.com/peterm4rtin https://www.linkedin.com/in/peter-martin-44307a12/ CGA http://www.cga.co.uk/ https://twitter.com/CGA_insights https://www.linkedin.com/company/1364767/      Mark / WE ARE Spectacular https://twitter.com/spectacularmark  https://twitter.com/spectacularchat   https://www.facebook.com/SpectacularChat  https://www.linkedin.com/in/markmcculloch       Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com    

ABOUT: A bit of future gazing this week with digital and social strategist Vivion Cox.   We discuss the role of social media platforms as we all try to clear the clutter in our life and how we content may go down the Netflix route where you'll be matched to the right piece of content depending on your interests and behaviours.       VIVION COX:   Vivion is the Co-Founder & CEO of All Sport Whispers after developing Football Whispers: the world's first and only football news, line-up and transfer predictor, using predictive analytics based on a unique algorithm. Football Whispers has begun to develop the next generation of technologies for making sense of large-scale unstructured sources, to model and predict the likelihood of events in football.    Previously, Vivion was Co-founder and CEO at Klood, a hybrid technology company and Digital Agency and developers of the Klood Engine, a big data technology platform that spans all digital media to discover digital patterns and trends.   FOLLOW US:   Vivion Cox https://twitter.com/VivionCox  https://uk.linkedin.com/in/businesssocialmedia    Football Whispers https://www.footballwhispers.com/   https://twitter.com/FB_WHISPERS   https://www.linkedin.com/company/football-whispers     Klood https://digital.klood.com/  https://twitter.com/klood_digital  https://www.linkedin.com/company/klood/     Mark / WE ARE Spectacular https://twitter.com/spectacularmark  https://twitter.com/spectacularchat   https://www.facebook.com/SpectacularChat  https://www.linkedin.com/in/markmcculloch/   Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com  

Part 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny's ‘posh' kebabs.  We also discuss the importance of brand when starting a new company and why (first and foremost) to have an amazing brand, you need an excellent product.    ROBERT BEAN: Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications. His work includes BMW and ‘The Ultimate Driving Machine', Honda and ‘The Power of Dreams', BT and ‘It's Good to Talk', Homebase and ‘Make a House a Home' and many others. Robert is the owner of brand-focussed management consultancy, Robert Bean Branding, and the author of 'Winning in Your Own Way: The Nine and a Half Golden Rules of Branding.' Buy online at Amazon: https://www.amazon.co.uk/Winning-Your-Own-Way-Branding/dp/1852526270   FOLLOW US:   Robert / Robert Bean Branding http://uk.linkedin.com/pub/robert-bean/4/68/69a https://twitter.com/Robert_Bean http://robertbeanbranding.com/about/   Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/   NEXT TIME:  Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com          

Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle'. Part 1 of 2 - catch the next instalment next week.       ROBERT BEAN: Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications. His work includes BMW and ‘The Ultimate Driving Machine', Honda and ‘The Power of Dreams', BT and ‘It's Good to Talk', Homebase and ‘Make a House a Home' and many others.  Robert is the owner of brand-focussed management consultancy, Robert Bean Branding, and the author of 'Winning in Your Own Way: The Nine and a Half Golden Rules of Branding.'   Buy now via Amazon: https://www.amazon.co.uk/Winning-Your-Own-Way-Branding/dp/1852526270   FOLLOW US:   Robert Bean  https://twitter.com/Robert_Bean  http://uk.linkedin.com/pub/robert-bean/4/68/69a http://robertbeanbranding.com/about/     Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/      Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com      

A valuable hour for anyone who thinks Trademark protections are too complicated or costly. Learn how you can stop other people using your brand and how you can avoid unwittingly passing off someone else's brand when starting out. The golden rule - if you think there's a risk that there might be a problem in future, chances are there will be.   LINKS: The Intellectual Property Office : https://trademarks.ipo.gov.uk/ipo-tmtext   STUART WILLIAM WALLACE: Stuart W. Wallace is an experienced patent and trade mark attorney and has considerable experience with assisting clients in protecting all aspects of intellectual property. He founded S. William Wallace & Company in 2013 and has advised a wide range of clients on trade mark creation and protection: from soft drinks to hi-fi; from fish farming to baby food; from individual entrepreneurs to large multi-nationals.   FOLLOW US: Stuart W. Wallace https://twitter.com/swwip https://www.linkedin.com/company/5352702/ http://www.sww-ip.com/   Mark / WE ARE Spectacular https://twitter.com/spectacularmark  https://twitter.com/spectacularchat   https://www.facebook.com/SpectacularChat  https://www.linkedin.com/in/markmcculloch     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com