Podcast appearances and mentions of matt bilotti

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Best podcasts about matt bilotti

Latest podcast episodes about matt bilotti

CHURN.FM
E217 | Maximizing Shots on Goal: The Key to Growth and Retention with AngelList's Matt Bilotti

CHURN.FM

Play Episode Listen Later Oct 25, 2023 38:15 Transcription Available


Today on the show we have Matt Bilotti, the product lead for consumer LP and growth at AngelList. In this episode, Matt shares his experience in venture capital investing and how he managed to hustle his way to manage the dorm room fund. We then dive into the topic of growth and retention at AngelList, discussing the challenges and strategies they employ to keep LPs engaged and drive growth. Matt also shares insights from his time at Drift and the importance of experimentation and reducing friction in the customer journey. Tune in to this episode to learn valuable lessons about growth and retention in the startup and venture capital space.Mentioned Resources:AngelList‍HyperGrowth PartnersDriftHubSpotFirst Round CapitalZillowCharles SchwabHotjarGuillaume “G” Cabane on Linkedin‍

Growth
8 Plays Growth Experts Can Steal from the World of NFTs

Growth

Play Episode Listen Later Dec 8, 2021 14:54


The world of non-fungible tokens (NFTs) is growing fast, but why? In this episode, host Matt Bilotti extracts eight growth tactics he sees NFT communities using, and he puts them into context for all growth experts to leverage in their own businesses.Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti, and the Drift Podcast Network at @DriftPodcasts.

Growth
How to Increase Your Homepage's Conversion Rate by 40% with Video (w/ Danielle Diamond, Epiq Media)

Growth

Play Episode Listen Later Nov 24, 2021 24:34


Wondering what the secret is to converting more of your homepage visitors with video? Danielle Diamond, of Epiq media, has figured it out, and she's sharing her learnings in this episode.Danielle was an early Drifter before she went on to work at agencies whose clients included Warner Brothers, ABC, and FabFitFun. Now, she's the founder of EpiqMedia - a creative team that focuses on content for B2B marketing serving clients like SNL, Oreo, and InVisalign.In this episode, Danielle talks with Matt about what video production should look like at every stage of the funnel, the importance of being human in B2B marketing, and the strategies she's used to increase homepage conversions by 40%.Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti and Danielle on Twitter at @MattBilotti, @dhopdiamond, and @DriftPodcasts.

Growth
Ecommerce Funnel Metrics (w/ Connor Gross, co-founder, Respoke Collection)

Growth

Play Episode Listen Later Nov 10, 2021 27:26


Connor Gross sold his first company for seven figures when he was in college.A year later, he's co-founded another company, Respoke Collections, and advises e-commerce companies on how they can level up their strategy.In this episode, Connor takes Matt through the three stages of the e-commerce funnel and shares the strategies he's found most successful in getting both top-of-funnel ads and post-purchase upsells to convert. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti and Connor on Twitter at @MattBilotti, @c-gro, and @DriftPodcasts.

Growth
Starting Your Own Growth Marketing Agency (with Annie Mosbacher, Co-founder & Chief Strategy Officer at Decoded Strategies)

Growth

Play Episode Listen Later Oct 27, 2021 24:42


Annie Mosbacher was a practitioner of customer retention and growth for 15 years, but in 2021, she decided it was time for a change and went out to start her own growth marketing agency. That move has turned this year into one of her happiest professional years.In this episode, Annie explains why she knew it was time to start her own growth marketing agency, how her practitioner experience influences prioritization, and how she and her co-founder balance in-the-weeds versus high-strategy work. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Annie Mosbacher on Twitter at @MattBilotti, @AnnieMosbacher, and @DriftPodcasts.

Growth
[Rebroadcast] Building A New Use Case To Unlock A Growth Lever (With Annie Mosbacher And Jason Meer)

Growth

Play Episode Listen Later Oct 13, 2021 38:36


We're throwing it back to one of the most interesting episodes of the show.In 2019 Nationbuilder's then VP of Customer Success and Growth Marketing, Annie Mosbacher, and Director of Product, Jason Meer, sat down with Matt to tell him about a time when they created a brilliant customer use case out of negative customer behavior. Find out how Annie and Jason worked together to roll out a new use case that helped NationBuilder decrease churn and increase upsell and reactivation potential.And make sure to tune back into Growth for a new episode with Annie all about her new role advising other companies on growth strategies coming soon!Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Annie Mosbacher and Annie Meer on Twitter at @MattBilotti, @AnnieMosbacher, @jasonmeer, and @DriftPodcasts.

Growth
Top Marketing Skills You Need to Know in Order to Master Growth (w/ Morgan Brown & Lindsay Craig of Shopify)

Growth

Play Episode Listen Later Sep 29, 2021 26:27


In order to be a growth marketer, there's some key language you should know and tactics you should master. But you don't have to learn them all at once. In this episode Shopify's VP of Growth, Morgan Brown, and Director of Growth, Lindsay Craig, explain what the skills are that make up a successful growth marketer, and how they've learned them along the way.Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Lindsay Craig and Morgan Brown on Twitter at @MattBilotti, @_LindsayCraig, @morganb, and @DriftPodcasts

Growth
Building a Startups Program (w/ Brianne Kimmel, Founder & Manager Partner of Worklife Ventures)

Growth

Play Episode Listen Later Sep 15, 2021 32:58


Startup programs are becoming more and more popular in SaaS, but they aren't always thought of from the perspective of a growth strategy, and because of that, they're not always used and measured to their maximum potential. Brianne Kimmel built out the startups program at Zendesk before founding Worklife Ventures. In this episode, she and Matt Bilotti, who manages Drift's startup program, debunk the myths surrounding the programs, discuss what makes a good startup program good, and how you should align your program to take the weight OFF of your sales team. Whether your company has an existing startup program, or is thinking of starting one, this episode is a must listen.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti, @briannekimmel, and @DriftPodcasts

Growth
The Do's and Don'ts of Building Products on Top of Existing Ecosystems (w/ Ankith Harathi of Macro)

Growth

Play Episode Listen Later Aug 18, 2021 24:14


Have you ever tried to grow your product's user base through the system of another product? What about build your product from scratch on top of another product's ecosystem? Ankith Harathi did both with his two products, Marlo and Macro.In this episode, Matt and Ankith discuss what that process looked like, growth clusters, optimizing for feedback, and the three core decisions Ankith and his co-founder, John Keck, made that turned Macro into a conversation topic at the start of all meetings. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Lindsay Craig and Morgan Brown on Twitter at @MattBilotti, @_LindsayCraig, @morganb, and @DriftPodcasts

Growth
Learning GitHub's Approach to Implementing Product Qualified Leads (w/ Thibault Imbert & Morgane Palomares of GitHub))

Growth

Play Episode Listen Later Aug 4, 2021 29:05


What the heck is a PQL? And how is one of the best tech companies out there implementing it? While it stands for product qualified lead, what that actually means is a little different for every company. In this episode, VP of Growth Thibault Imbert and senior director of revenue marketing, Morgan Palomares, of GitHub, explain how they define a product qualified lead, how they are implementing the mindset and workflows at Github, and how they plan to measure success.Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, and Thibault Imbert on Twitter at @MattBilotti, @, @thibault_imbert, and @DriftPodcasts, and Morgan Palomares on LinkedIn

Growth
How to Optimize for Revenue Expansion (w/ Hana Abaza, Director of Global Marketing at Shopify)

Growth

Play Episode Listen Later Jul 21, 2021 28:08


We've covered tons of different channels, tactics, and strategies on this podcast. Revenue expansion (how to think about it, optimize for it, strategize around it) is something we haven't covered yet. In this episode, we're joined by Hana Abaza, Director of Global Marketing at Shopify, who shares tons of insights, examples, and advice for how you can drive expansion revenue, too.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, and Hana Abaza on Twitter at @MattBilotti, @hanaAbaza, and @DriftPodcasts

TheTop.VC
$107M in funding, Drift's Matt Bilotti's, Product Lead on their Growth Dashboard

TheTop.VC

Play Episode Listen Later Jul 14, 2021 6:59


Prioritizing tasks based on impact from real data like unit metrics can lead to greater returns for your company than sorting tasks without any quantitative inputs. Growth Table Template: https://airtable.com/tblAiUMTUAYX8UXuS/viwBKLpolAV1SWgow?blocks=hide

Growth
Balancing A Portfolio Moonshots & Incremental Bets (w/ VPs of Growth: Morgan Brown [Shopify], Hila Qu [GitLab], & Thibault Imbert [GitHub])

Growth

Play Episode Listen Later Jul 7, 2021 42:42


Striking the right balance between incremental improvements and big, channel or market-shifting bets on a growth team is critical. In this episode, we talk through how three growth legends think about striking this balance, what good looks like, what systems they use, how team size and structure alters their approach, and what they do if their team is falling off track. The folks in this episode were all guests multiple times before on the podcast: Morgan Brown, VP of Growth at Shopify Hila Qu, VP of Growth at GitLab, and Thibault Imbert, VP of Growth at GitHub.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, Hila Qu, and Thibault Imbert on Twitter at @MattBilotti, @morganb, @hilaqu, @thibault_imbert, and @DriftPodcasts

Growth
What Good Looks Like After 6 Months For a New Growth Team (W/ Hila Qu, VP of Growth at GitLab and Thibault Imbert, VP of Growth at GitHub)

Growth

Play Episode Listen Later Jun 23, 2021 46:42


When spinning up a new growth team, the first 6 months is often treated as the time for the team to prove it's value. But what about after that? What does good look like at that 6 month mark and how do you continue to evolve from there? We'll talk through all of this and more with Hila Qu, VP of Growth at GitLab and Thibault Imbert, VP of Growth at GitHub. Like this episode? Be sure to subscribe, leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, and share the pod with your friends! You can connect with Matt Bilotti, Hila Qu, and Thibault Imbert on Twitter at @MattBilotti, @hilaqu, @thibault_imbert, and @DriftPodcasts

Growth
Why Your Attempts At PLG Aren't Working (With Morgan Brown, VP of Growth at Shopify and Laura Borghesi, VP of Growth at ClassPass))

Growth

Play Episode Listen Later May 26, 2021 25:36


Many see Product Led Growth (PLG) as a sure-ticket to growth. But often times, it doesn't work out. With two industry leaders, Morgan Brown (VP of Growth at Shopify) & Laura Borghesi (VP of Growth at ClassPass), we talk all about when PLG works, when it doesn't, and how you can up your chances of success.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Laura Borghesi on Twitter at @MattBilotti, @morganb, @missborga, and @DriftPodcasts

Growth
How to Think About Intent Data for Your Marketing & Growth Campaigns (with Kate Athmer, VP of Growth at Bombora)

Growth

Play Episode Listen Later May 12, 2021 24:09


Data has always been a tool in the growth/marketing toolkit. In the last few years, intent data has become a more and more popular set of information to leverage to drive better results. In this episode, Matt chats with Kate Athmer, VP of Growth at Bombora, about how teams should think about intent data, mistakes she often sees, and other tips and tricks on how to leverage it.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti and @DriftPodcasts

Growth
What's The Difference Between a Growth Product Manager and a Regular Product Manager?

Growth

Play Episode Listen Later Apr 28, 2021 7:30


This is a question I hear all the time. In this episode, I break down some of the ownership, skill set, and strategic differences between operating in a growth-focused product manager role vs. a classic product management role on a product team. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti and @DriftPodcasts

Growth
Growth in Places of Ambiguity (W/ Morgan Brown, VP of Growth at Shopify and Thibault Imbert, VP of Growth at GitHub)

Growth

Play Episode Listen Later Apr 14, 2021 42:03


Joined by two of the most well respected folks in the growth space, this episode is an honest take on how even the best make progress in situations of high ambiguity. There's a strong narrative that exists that drives people to focus too much having perfect data to make decisions, building an explicit system before getting started with growth, and so much more. In this episode, Morgan Brown (VP of Growth at Shopify + Author of Hacking Growth), Thibault Imbert (VP of Growth at Github and most recently was Director of Growth at Adobe for 4 years), and Matt give listeners a look into how to cut through the noise of a perfect system and find ways to make an impact. And how it's okay when things get a bit messy.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Thibault Imbert on Twitter at @MattBilotti, @morganb, @thibault_imbert, and @HYPERGROWTH_pod

Growth
Getting Back To Fundamentals on an Often Overlooked Growth Channel...Email! (w/ Ilona Abramova, VP of Operations at AppSumo)

Growth

Play Episode Listen Later Mar 17, 2021 26:11


Email. Decades after showing up as a core channel for brands and companies to communicate with leads and customers, it been making a bit of a resurgence lately as a growth channel. While (basically) every company does email in some way, and it's always been important, we're seeing companies and individuals build huge followings via newsletters (and even becoming acquisition targets as a result). In this episode Ilona Abramova, VP of Operations at AppSumo, breaks down the fundamentals around email: how to approach it, what works, and what doesn't. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Ilona Abramova on Twitter at @MattBilotti & @HYPERGROWTH_pod

Growth
What Growth Tactics Look Like In A Two Sided Marketplace: Lessons Learned At Bird (with Declan Bond Schweitzer, VP Growth at Albert)

Growth

Play Episode Listen Later Mar 3, 2021 29:29


Bird is a classic example of a company with a complicated two-sided marketplace that achieved explosive growth. While spending two years on the growth team at Bird, a rentable scooter company, Declan Bond Schweitzer helped execute growth strategies and tactics in different markets on both the supply & demand side of the business. In this episode, we talk about some of the core lessons learned with tons of great examples of what they did on the team there. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod

Growth
How The Growth Role Has Evolved And Will Continue To Do So (With Will Wong, VP Lifecycle at Disney+ & ESPN+)

Growth

Play Episode Listen Later Feb 17, 2021 27:13


Will has had a storied career across tons of cool companies (Disney, Twitch, Dropbox, Etsy, Ebay, Oscar Health, and more), where he's worked on many different aspects of growth. Throughout the years, he's seen the growth role from many different perspective and watched it evolve and change over time. In this episode he shares insights on where growth has come from, how different parts of the role have been commoditized, and what we can expect of the growth function in coming years.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti & Will on Twitter at @MattBilotti @williamwaiwong, & @HYPERGROWTH_pod

Product-Led Podcast
#HowIGotHere with Matt Bilotti (Hosted By Andrew Capland)

Product-Led Podcast

Play Episode Listen Later Feb 9, 2021 34:28


In a tech company, the road to success is to scale up. After successfully creating a super product and having a base of happy users, the next option is optimizing growth by scaling it up. With this, it is necessary to have a growth team plan and conduct a series of growth tests to scale product usage. In this episode, Matt will talk about his experiences in working on growth in Drift and Hubspot. He will also talk about how it has helped him evolve with the team to work with various departments and handle multiple roles and functions. He will also share his learnings based on his mistakes and his realizations on what he needs to do to make things better for the company in the future.  This episode will help those who are starting with growth. Listen and get your takeaways from Matt. Show Notes [00:50] About Matt and what he does [01:59] On being a product person with a growth mindset [02:23] How he started doing growth roles with Drift [06:06] His story on the 0 to 1 moments early on [08:49] On the reality of Drift starting with a not-so-clean data [11:41] Working with Hubspot and his takeaways [14:05] The importance of focusing on the value for users and the problem at hand [16:04] On growth team goals and its pressures [18:29] How he sees the growth version of Hubspot and Drift’s first version [21:11] How the team and projects at Drift evolved over time [23:33] How his role changes over time with growth at Drift [25:18] How the other angle of growth type work influenced him on what he does [26:51] What skills he focused on to be successful in his role and achieving plans [28:35] His learning moments [30:55] What he could have done differently, working on growth, to bring people on the loop  [33:18] About his Growth Podcast About Matt Bilotti Matt Bilotti is the Product Lead, Growth & Lifecycle at Drift. Being with Drift for five and a half years, he has watched the company grow from earning $0 to $107M in revenue. He has worked across departments, roles, and functions with his core footing in product-based roles. He wrote a book with David Cancel entitled Burndown: A Better Way To Build Products and he has the Growth Podcast for Drift. Link Product-Led Pro Profile Matt Bilotti on LinkedInMatt Bilotti on TwitterMatt Bilotti Personal WebsiteGrowth with Matt Bilotti

Growth
How To Build A Product-Led Growth Team From Start To Finish (With Melissa Tan, Growth Leader & Advisor)

Growth

Play Episode Listen Later Feb 3, 2021 28:18


Going from nothing to a fully functional growth team is an experiment in and of itself. In this episode, Matt is joined by Melissa Tan, who is a growth advisor at places like Grammarly, Canva and has held growth roles at Dropbox and others. Having an eye into some of the best performing growth teams out there, she's seen what works and what doesn't. We talk through everything from deciding if a product-led growth is right for you, setting goals, hiring and building that team, getting that team rolling, and how to evolve it over time. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod

Growth
Balancing A Company's Social Mission With Growth Tactics (With Keya Patel, Director of Product at Headspace)

Growth

Play Episode Listen Later Jan 20, 2021 30:52


Headspace is a fundamentally mission-driven company that operates for profit. In this episode, Matt chats with Keya Patel, Director of Product at Headspace, to talk all about how her growth teams find a balance between boosting the numbers and doing what's best for their members. Spoiler…in a lot of cases, those things are one in the same! Keya talks us through two key examples from Headspace that highlight how they approach this tricky topic.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod

Growth
Balancing A Company's Social Mission With Growth Tactics (With Keya Patel, Director of Product at Headspace)

Growth

Play Episode Listen Later Jan 20, 2021 30:52


Headspace is a fundamentally mission-driven company that operates for profit. In this episode, Matt chats with Keya Patel, Director of Product at Headspace, to talk all about how her growth teams find a balance between boosting the numbers and doing what's best for their members. Spoiler…in a lot of cases, those things are one in the same! Keya talks us through two key examples from Headspace that highlight how they approach this tricky topic. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod

Growth
Dissecting A Successful 10x Growth Experiment (With Matt Hurley, Director of Growth At Frase)

Growth

Play Episode Listen Later Jan 6, 2021 31:36


I recently came across a blog article titled "From 169 Customers to 8,266 in 28 Days: How Frase Built the Biggest AppSumo Launch Ever" and knew I had to have someone from that team join me on the podcast. In this episode, we break down the approach, execution, and lasting impact of what was a true 10x (and more in some cases) experiment. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Hatt Hurley on Twitter at @MattBilotti, @matt_h_hurley, & @HYPERGROWTH_pod

Growth
Dissecting A Successful 10x Growth Experiment (With Matt Hurley, Director of Growth At Frase)

Growth

Play Episode Listen Later Jan 6, 2021 31:36


I recently came across a blog article titled "From 169 Customers to 8,266 in 28 Days: How Frase Built the Biggest AppSumo Launch Ever" and knew I had to have someone from that team join me on the podcast. In this episode, we break down the approach, execution, and lasting impact of what was a true 10x (and more in some cases) experiment.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Hatt Hurley on Twitter at @MattBilotti, @matt_h_hurley, & @HYPERGROWTH_pod

Build
The Crossover Episode: Behind the Scenes with Drift's Podcast Hosts

Build

Play Episode Listen Later Dec 30, 2020 28:20


In this special crossover episode, Maggie is joined by Matt Bilotti (host of Growth) and Sean Lane (host of Operations) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to know why Maggie says she wants to have more on-air disagreements? Listen to the full episode to hear Maggie’s plans for leveling up the show next year. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley — Want to hear more from Matt and Sean? Subscribe to Growth With Matt Bilotti here: https://growthpodcast.drift.com/ Subscribe to Operations with Sean Lane here: https://operationspodcast.drift.com/

Operations
The Crossover Episode: Behind the Scenes with Drift's Podcast Hosts

Operations

Play Episode Listen Later Dec 30, 2020 28:30


In this special crossover episode, Sean is joined by Maggie Crowley (host of Build) and Matt Bilotti (host of Growth) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to learn Operations’ origin story? Listen to the full episode to hear Sean’s initial pitch for the show and what made him switch gears.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @HYPERGROWTH_pod—Want to hear more from Maggie and Matt?Subscribe to Build With Maggie Crowley here: https://buildpodcast.drift.com/Subscribe to Growth With Matt Bilotti here: https://growthpodcast.drift.com/

Build
The Crossover Episode: Behind the Scenes with Drift's Podcast Hosts

Build

Play Episode Listen Later Dec 30, 2020 28:24


In this special crossover episode, Maggie is joined by Matt Bilotti (host of Growth) and Sean Lane (host of Operations) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to know why Maggie says she wants to have more on-air disagreements? Listen to the full episode to hear Maggie’s plans for leveling up the show next year.Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley—Want to hear more from Matt and Sean?Subscribe to Growth With Matt Bilotti here: https://growthpodcast.drift.com/Subscribe to Operations with Sean Lane here: https://operationspodcast.drift.com/

Operations
The Crossover Episode: Behind the Scenes with Drift's Podcast Hosts

Operations

Play Episode Listen Later Dec 30, 2020 28:26


In this special crossover episode, Sean is joined by Maggie Crowley (host of Build) and Matt Bilotti (host of Growth) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to learn Operations’ origin story? Listen to the full episode to hear Sean’s initial pitch for the show and what made him switch gears. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @HYPERGROWTH_pod — Want to hear more from Maggie and Matt? Subscribe to Build With Maggie Crowley here: https://buildpodcast.drift.com/ Subscribe to Growth With Matt Bilotti here: https://growthpodcast.drift.com/

Podcast-se
#280 Entenda o Product Led Grouwth | Bia Cury (UmHelp)

Podcast-se

Play Episode Listen Later Dec 16, 2020 34:28


O Product Led Growth é um conceito que surgiu há pouco tempo, mas que, como o nome sugere, coloca a experiência do produto no centro da operação. Vale especialmente para empresas que têm produtos digitais, como softwares e apps. Apresentação: Cassio Politi (Tracto). Convidada: Bia Cury (UmHelp). Perfil da convidada no LinkedIn: https://www.linkedin.com/in/biacury. Site da empresa: https://www.umhelp.com/. Anote algumas outras referências citadas no podcast. Podcast Hyper Growth no YouTube: https://www.youtube.com/watch?v=aPlgSr4Te-s. Perfil do Matt Bilotti no LinkedIn: https://www.linkedin.com/in/mattbilotti/. Link para o livro de Wes Bush na Amazon: https://www.amazon.com.br/Product-Led-Growth-Product-Itself-English-ebook/dp/B07P6288ZF. Link para o evento na Grécia: https://www.productledgrowthconference.com/.

Product-Led Podcast
How Drift Built a Product That Acquires Users, Head of Product Lead, Growth & Lifecycle at Drift

Product-Led Podcast

Play Episode Listen Later Jul 7, 2020 32:00


Hailed as the first conversational marketing platorm, Drift is also considered the new way businesses buy from businesses. In today’s show, Drift’s head of product lead, growth, and lifecycle shared how the platform built a product that acquires users. Matt Bilotti owns Drift’s entire self-service business unit and is responsible for retention and sales figures on a monthly, quarterly, and yearly basis. In this episode, Matt talked about the importance of market alignment, the metrics the product team focuses on, and his thoughts on product channel fit, among others. Show Notes [00:30] How things are in his end [01:24] What Drift is [02:16] Why market alignment is important [04:32] How product co-owns the website with marketing and how it works [07:32] How their team dynamics work [09:15] On the metrics the product team focuses on [13:18] How they’ve evolved into a more unified team [15:38] What their quarterly planning looks like [17:40] His thoughts on product channel fit [23:00] His take on building APIs that people can build on top of [24:39] The impact of having an end goal in their sign up process [27:14] The purpose of the last two tasks [28:46] Piece of advice he’d like to leave the listeners with [31:06] How people can get in touch with him About Matt Bilotti Matt Bilotti is employee number 9 at Drift and he helped make the product a reality. From product manager, he’s now the head of product lead, growth, and lifecycle of the company. Drift is the first conversational marketing platform that emphasized the value of human connection and interaction. The brand is trusted by over 50,000+ businesses to create pipeline and drive revenue. Some of Drift’s valued clients include Smartling, Keap, ConnectWise, Aventri, and Marketo.  Links DriftDropboxAirtableLinkedInSpotifyDuolingoEvernoteTikTokShopifySalesforceBrian Balfour WebsitePareto Principle (80/20 Rule)How I Built This Podcast with Guy Raz Profile Matt Bilotti WebsiteMatt Bilotti on LinkedInMatt Bilotti on TwitterMatt Bilotti's Drift ProfileGrowth with Matt Bilotti Podcast

Build
Becoming Product Manager Managers With The Drift Product Leads

Build

Play Episode Listen Later May 22, 2020 24:34


So you got that promotion, you're managing a product manager, now what? There are all sorts of resources on how to be a product manager, but once you move into management it gets a lot less clear. In this episode, Maggie sits down with the Drift Product Leads: Daphne Funston, Dan Holley, and Matt Bilotti, to talk through the role, what they wish they knew when they started, and the biggest lessons learned so far. Like this episode? Be sure to leave a ️️️️️️⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod

Build
Becoming Product Manager Managers With The Drift Product Leads

Build

Play Episode Listen Later May 22, 2020 24:38


So you got that promotion, you're managing a product manager, now what? There are all sorts of resources on how to be a product manager, but once you move into management it gets a lot less clear. In this episode, Maggie sits down with the Drift Product Leads: Daphne Funston, Dan Holley, and Matt Bilotti, to talk through the role, what they wish they knew when they started, and the biggest lessons learned so far. Like this episode? Be sure to leave a ️️️️️️⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Maggie on Twitter @maggiecrowley @HYPERGROWTH_Pod

The Product Podcast
How Mentors Can Help You Break Into Product by Drift PM

The Product Podcast

Play Episode Listen Later Sep 30, 2019 36:27


The Product Podcast Interview Series. Episode 4In this episode on The Product Podcast, Matt Bilotti brings his product savviness to discuss the wild west of the PM world. Join as we learn what is necessary to build products people love, and how having a mentor can be the key to breaking into and being successful in the product world.Get a FREE copy of our Product Book HERE

Growth
Is This The Future Of Personalization? (With Crystal's Greg Skloot)

Growth

Play Episode Listen Later May 1, 2019 18:13


On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we're targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of a whole new level of personalization? One that takes into account personality type and how we might want to be interacted with? Greg and Matt discuss the future of personalization on this episode. Be sure to tune in.

Seeking Wisdom
#Growth 11: Is this the future of personalization?

Seeking Wisdom

Play Episode Listen Later May 1, 2019 18:13


On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we're targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of a whole new level of personalization? One that takes into account personality type and how we might want to be interacted with? Greg and Matt discuss the future of personalization on this episode. Be sure to tune in.

Built to Scale | B2B SaaS Edition
Drift’s Matt Bilotti On Growth

Built to Scale | B2B SaaS Edition

Play Episode Listen Later Apr 29, 2019 33:39


In episode 17, I sat down with Matt Bilotti a Staff Product Manager on Drift's growth team to talk about “growth.”   Matt also hosts the #Growth podcast, which is just one of the many popular shows produced by Drift.   Before joining the growth team at Drift, Matt "product managed" many parts of the Drift product. Before Drift, Matt spent some time working at HubSpot.   During our conversation, Matt and I discussed:   Why he switched to the growth team   How the Drift growth team is structured and what they’re responsible for   The process, framework, and tools the team uses to run growth experiments   And much more...   Enjoy!   P.S. To commemorate this episode, "before you go leave a ⭐ ⭐ ⭐ ⭐ ⭐ ⭐ review and share the pod with your friends!" 

Growth
How We Think About Product Testing At Drift With Vignesh Mohankumar

Growth

Play Episode Listen Later Apr 17, 2019 17:37


Today's episode of Growth is all about testing. Matt Bilotti is joined by Drift's growth tech lead Vignesh Mohankumar. Together Matt and Vig discuss the ins and outs of testing products. How should you test the products you're building? When should you test? And equally important – when shouldn't you test? Matt and Vig dig into the considerations you need to keep in mind when testing products and they share real-life examples from building and testing products at Drift. Don't miss out.

Seeking Wisdom
Growth #10: How We Think About Product Testing At Drift

Seeking Wisdom

Play Episode Listen Later Apr 17, 2019 17:37


Today's episode of Growth is all about testing. Matt Bilotti is joined by Drift's growth tech lead Vignesh Mohankumar. Together Matt and Vig discuss the ins and outs of testing products. How should you test the products you're building? When should you test? And equally important – when shouldn't you test? Matt and Vig dig into the considerations you need to keep in mind when testing products and they share real-life examples from building and testing products at Drift. Don't miss out.

Growth
A/B Testing & Bayesian Statistics with Intellimize's Guy Yalif

Growth

Play Episode Listen Later Apr 3, 2019 24:22


On today's episode of #Growth, host Matt Bilotti is talking all about testing – A/B testing to be exact. He breaks down the best ways to test, teaches us all about Bayesian Statistics and chats through this and more with Guy Yalif, co-founder and CEO of Intellimize.

Seeking Wisdom
#Growth 9: A/B Testing & Bayesian Statistics with Intellimize's Guy Yalif

Seeking Wisdom

Play Episode Listen Later Apr 3, 2019 24:22


On today's episode of #Growth, host Matt Bilotti is talking all about testing – A/B testing to be exact. He breaks down the best ways to test, teaches us all about Bayesian Statistics and chats through this and more with Guy Yalif, co-founder and CEO of Intellimize.

Seeking Wisdom
#Growth 7: How To Scale Data Teams The Right Way with Indigo's Lauren Moores

Seeking Wisdom

Play Episode Listen Later Mar 6, 2019 24:48


This week on #Growth, host Matt Bilotti is talking all about data – space data, agriculture data, data science – with the self-proclaimed "data queen" herself, Lauren Moores, VP Data Strategy and Data Sciences at Indigo.Lauren has spent her whole career chasing data and finding answers to the toughest questions for industries that have undergone significant transformation. Matt and Lauren talk about the evolution of data science and how much it's all changed in just 20 years.Lauren also shares her pro tips on how to structure data teams through periods of massive growth.

Growth
How To Scale Data Teams The Right Way with Indigo's Lauren Moores

Growth

Play Episode Listen Later Mar 6, 2019 24:48


This week on #Growth, host Matt Bilotti is talking all about data – space data, agriculture data, data science – with the self-proclaimed "data queen" herself, Lauren Moores, VP Data Strategy and Data Sciences at Indigo.Lauren has spent her whole career chasing data and finding answers to the toughest questions for industries that have undergone significant transformation. Matt and Lauren talk about the evolution of data science and how much it's all changed in just 20 years.Lauren also shares her pro tips on how to structure data teams through periods of massive growth.

Seeking Wisdom
#Growth 6: When & How to Make Your First Growth Hire

Seeking Wisdom

Play Episode Listen Later Feb 20, 2019 22:35


On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base.Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering.Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.

Growth
When & How to Make Your First Growth Hire (With Drift's Guillaume Cabane)

Growth

Play Episode Listen Later Feb 20, 2019 22:35


On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base.Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering.Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.

Seeking Wisdom
#Growth 5: The Most Remarkable Product Onboarding I've Ever Seen

Seeking Wisdom

Play Episode Listen Later Feb 6, 2019 17:03


On this episode of #Growth, host Matt Bilotti dives deep into the product onboarding experience of Superhuman, an email client and the "fastest email experience ever made."No matter if you're in B2B or B2C this episode and Superhuman's unique, 1:1 onboarding experience is full of lessons you should steal for your own. Why? Because without stellar onboarding and activation, users will never pay you, stick around or tell their friends about your product. Be sure to catch all this and more on #Growth.

Growth
The Most Remarkable Product Onboarding I've Ever Seen

Growth

Play Episode Listen Later Feb 6, 2019 17:04


On this episode of #Growth, host Matt Bilotti dives deep into the product onboarding experience of Superhuman, an email client and the "fastest email experience ever made."No matter if you're in B2B or B2C this episode and Superhuman's unique, 1:1 onboarding experience is full of lessons you should steal for your own. Why? Because without stellar onboarding and activation, users will never pay you, stick around or tell their friends about your product. Be sure to catch all this and more on #Growth.

Growth
How to Spend 10X Less But Do 10X More. Drift’s Mad Scientist & VP of Growth Guillaume Cabane Weighs In On Must-Have Tools.

Growth

Play Episode Listen Later Jan 23, 2019 16:31


This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure). Today they're talking all about tools – how to use them to accomplish tasks that others might do for 10x the cost or 4x the time. G talks through how he finds new tools (and why always being on the look out for new ones gives him and Drift a competitive edge) plus favorites in his stack and much more in this episode of #Growth.

Seeking Wisdom
#Growth 4: How to Spend 10X Less But Do 10X More. Drift’s Mad Scientist & VP of Growth Weighs In On Must-Have Tools.

Seeking Wisdom

Play Episode Listen Later Jan 23, 2019 16:31


This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure). Today they're talking all about tools – how to use them to accomplish tasks that others might do for 10x the cost or 4x the time. G talks through how he finds new tools (and why always being on the look out for new ones gives him and Drift a competitive edge) plus favorites in his stack and much more in this episode of #Growth.Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @guillaumecabane, @drift and @seekingwisdomio.You can get more info on this episode of #Growth at: https://drift.com/blog/growth-tools/

Growth
The #1 Thing You Need to Make Your Experiments Successful

Growth

Play Episode Listen Later Jan 9, 2019 8:59


What's most important when running any growth experiment? Establishing a control group! Sounds simple, but if you've ever conducted any kind of experiment, you know it's easy to mess up. After all, without a control, you have no way of knowing if your experiment actually made an impact. In this episode, host Matt Bilotti runs through how to set control groups and why they matter. Plus how to accurately measure your experiments without getting lost in a web of intertwining growth hacks.

Seeking Wisdom
#Growth 3: The #1 Thing You Need to Make Your Experiments Successful

Seeking Wisdom

Play Episode Listen Later Jan 9, 2019 8:58


What's most important when running any growth experiment? Establishing a control group! Sounds simple, but if you've ever conducted any kind of experiment, you know it's easy to mess up. After all, without a control, you have no way of knowing if your experiment actually made an impact. In this episode, host Matt Bilotti runs through how to set control groups and why they matter. Plus how to accurately measure your experiments without getting lost in a web of intertwining growth hacks.

Seeking Wisdom
#Growth 2: How to Pick, Plan and Execute a Growth Experiment So You Can 10X Product Activations

Seeking Wisdom

Play Episode Listen Later Dec 19, 2018 10:01


On this episode of #Growth, host Matt Bilotti walks us through how to pick, plan and execute a growth experiment. Most crucial to getting started? Make sure the experiment you choose gives you a statistically significant dataset from which to start, run your experiment off of and ultimately base your conclusions on.This experiment framework can apply to all parts of your business. Ready to get started with your own growth experiment? Tune into #Growth now.

Growth
How to Pick, Plan and Execute a Growth Experiment So You Can 10X Product Activations

Growth

Play Episode Listen Later Dec 19, 2018 10:02


On this episode of #Growth, host Matt Bilotti walks us through how to pick, plan and execute a growth experiment. Most crucial to getting started? Make sure the experiment you choose gives you a statistically significant dataset from which to start, run your experiment off of and ultimately base your conclusions on.This experiment framework can apply to all parts of your business. Ready to get started with your own growth experiment? Tune into #Growth now.

Seeking Wisdom
#Growth 1: Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel

Seeking Wisdom

Play Episode Listen Later Dec 5, 2018 8:28


Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more. In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @MattBilotti, @drift and @seekingwisdomio.In this episode:0:13 – Introduction to Matt, the host of #Growth0:44 – What is #Growth?1:13 – Choosing the lever that matters1:46 – An example: Facebook2:29 – Start with AAARRR (pirate metrics) 3:39 – A caveat for startups4:03 – Map out your funnel and locate drop-offs4:58 – Get the low-hanging fruit 5:29 – Go deep on one thing6:09 – Should you start at the top or bottom of the funnel?6:43 – Pick something, run with it, and try to move the lever.6:56 – A warning to the listener who’s new to this7:24 – Getting the right anchor point7:48 – Having right expectations

Growth
Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel

Growth

Play Episode Listen Later Dec 5, 2018 8:28


Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more. In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.

Seeking Wisdom
Special Announcement: Meet the Brand New Podcast from Seeking Wisdom

Seeking Wisdom

Play Episode Listen Later Dec 4, 2018 4:56


We've got some exciting news from Drift and the Seeking Wisdom family of podcasts! We're launching a brand new show called Growth, hosted by Drift's Matt Bilotti, Senior Product Manager on, you guessed it, our Growth team. His show covers everything from growth tactics, the metrics that really matter to your bottom line, funnel mapping, how to run certain experiments, magic moments and so much more. You can also expect to get exclusive insider tips from growth leaders at top B2B companies on the tactics and strategies they use every day. Finally, a show for all you growth folks! Be sure to tune in.Plus, #Build is getting it's own dedicated feed! Make sure you don't miss an episode by searching for and subscribing to the Build from Seeking Wisdom feed today.Be sure to give all our new and existing pods ⭐️⭐️⭐️⭐️⭐️⭐️ and as always stay up to date with all things Drift at drift.com/blog.

Product to Product
Burndown framework: An alternative to scrum – Matt Bilotti @ Drift

Product to Product

Play Episode Listen Later Oct 26, 2017 27:48


Welcome to the second episode of Product to Product, a podcast for / by product people. This episode features Matt Bilotti, product manager at Drift. Matt recently co-authored an ebook with Drift’s CEO, David Cancel, called “Burndown: A better way to build products.” The ebook explores the Burndown framework that Drift’s product team has adopted for product development. But what is Burndown? Think of Burndown as a more iterative and flexible version of agile that’s heavily influenced by user feedback. Comprising of smaller releases and shorter sprints (i.e. micro-sprints), Burndown helps product teams make better decisions driven by user feedback because, unlike your traditional scrum and agile sprints, micro-sprints can change practically anytime based on incoming data and feedback the team receives.  According to Drift’s ebook, not only has the company perfected Burndown, but switching over to the framework has resulted in a 5x increase in revenue. So our CEO Latif picked Matt’s brain on how the framework compares to agile, some common pain points and challenges, and how Burndown feeds into Drift’s customer-first approach to products. You can subscribe to Product to Product on iTunes, Google Play or Spotify, or get the latest episodes delivered to your inbox by subscribing here.

Growth
When & How to Make Your First Growth Hire (With Drift's Guillaume Cabane)

Growth

Play Episode Listen Later Jan 1, 1970 22:35


On today's episode of #Growth, host Matt Bilotti and Drift's VP of Growth, Guillaume Cabane, answer the million dollar question – when to make your first growth hire (and how). Here are a few hints: Make sure you've found product-market fit, a proven way for people to buy your product and a true customer base. Growth teams are the most effective when they're able to reduce friction in your acquisition funnel. If there's no funnel...you don't need a growth person. So before even making your first hire, be sure to establish demand and educate the market about your offering. Also in this episode – how growth teams should communicate with other areas of the business, setting up feedback loops, goal sharing and more.

growth hire drift make your first guillaume cabane matt bilotti
Growth
The Most Remarkable Product Onboarding I've Ever Seen

Growth

Play Episode Listen Later Jan 1, 1970 17:03


On this episode of #Growth, host Matt Bilotti dives deep into the product onboarding experience of Superhuman, an email client and the "fastest email experience ever made." No matter if you're in B2B or B2C this episode and Superhuman's unique, 1:1 onboarding experience is full of lessons you should steal for your own. Why? Because without stellar onboarding and activation, users will never pay you, stick around or tell their friends about your product. Be sure to catch all this and more on #Growth.

Growth
Is This The Future Of Personalization? (With Crystal's Greg Skloot)

Growth

Play Episode Listen Later Jan 1, 1970 18:13


On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we're targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of a whole new level of personalization? One that takes into account personality type and how we might want to be interacted with? Greg and Matt discuss the future of personalization on this episode. Be sure to tune in.

growth coo personalization skloot matt bilotti
Growth
A/B Testing & Bayesian Statistics with Intellimize's Guy Yalif

Growth

Play Episode Listen Later Jan 1, 1970 24:22


On today's episode of #Growth, host Matt Bilotti is talking all about testing – A/B testing to be exact. He breaks down the best ways to test, teaches us all about Bayesian Statistics and chats through this and more with Guy Yalif, co-founder and CEO of Intellimize.

Growth
How To Scale Data Teams The Right Way with Indigo's Lauren Moores

Growth

Play Episode Listen Later Jan 1, 1970 24:48


This week on #Growth, host Matt Bilotti is talking all about data – space data, agriculture data, data science – with the self-proclaimed "data queen" herself, Lauren Moores, VP Data Strategy and Data Sciences at Indigo. Lauren has spent her whole career chasing data and finding answers to the toughest questions for industries that have undergone significant transformation. Matt and Lauren talk about the evolution of data science and how much it's all changed in just 20 years. Lauren also shares her pro tips on how to structure data teams through periods of massive growth.

Growth
Choosing the Metric that Matters, Pirate Metrics & Mapping Your Funnel

Growth

Play Episode Listen Later Jan 1, 1970 8:27


Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift's Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more. In this season you can expect to learn how to run growth experiments, get exclusive interviews from growth leaders and everything else you need to run a successful growth team.

Growth
How to Pick, Plan and Execute a Growth Experiment So You Can 10X Product Activations

Growth

Play Episode Listen Later Jan 1, 1970 10:01


On this episode of #Growth, host Matt Bilotti walks us through how to pick, plan and execute a growth experiment. Most crucial to getting started? Make sure the experiment you choose gives you a statistically significant dataset from which to start, run your experiment off of and ultimately base your conclusions on. This experiment framework can apply to all parts of your business. Ready to get started with your own growth experiment? Tune into #Growth now.

Growth
The #1 Thing You Need to Make Your Experiments Successful

Growth

Play Episode Listen Later Jan 1, 1970 8:58


What's most important when running any growth experiment? Establishing a control group! Sounds simple, but if you've ever conducted any kind of experiment, you know it's easy to mess up. After all, without a control, you have no way of knowing if your experiment actually made an impact. In this episode, host Matt Bilotti runs through how to set control groups and why they matter. Plus how to accurately measure your experiments without getting lost in a web of intertwining growth hacks.

Growth
How to Spend 10X Less But Do 10X More. Drift’s Mad Scientist & VP of Growth Guillaume Cabane Weighs In On Must-Have Tools.

Growth

Play Episode Listen Later Jan 1, 1970 16:29


This week on #Growth host Matt Bilotti sits down with G aka Guillaume Cabane aka the Mad Scientist and Drift's VP of Growth (and Matt's boss – no pressure).  Today they're talking all about tools – how to use them to accomplish tasks that others might do for 10x the cost or 4x the time. G talks through how he finds new tools (and why always being on the look out for new ones gives him and Drift a competitive edge) plus favorites in his stack and much more in this episode of #Growth.

Growth
How We Think About Product Testing At Drift With Vignesh Mohankumar

Growth

Play Episode Listen Later Jan 1, 1970 17:37


Today's episode of Growth is all about testing. Matt Bilotti is joined by Drift's growth tech lead Vignesh Mohankumar. Together Matt and Vig discuss the ins and outs of testing products. How should you test the products you're building? When should you test? And equally important – when shouldn't you test? Matt and Vig dig into the considerations you need to keep in mind when testing products and they share real-life examples from building and testing products at Drift. Don't miss out.