Podcasts about performance partnerships

In this episode, Traci Chernoff and Robert Glazer discuss the need to rethink traditional workplace practices, particularly the concept of Two Weeks Notice. They explore the emotional implications of resignations, the introduction of the Open Transition Program, and the importance of psychological safety in fostering open communication. The conversation highlights the cognitive dissonance leaders face when managing underperforming employees and the need for a cultural shift to support transparent discussions about career transitions. Glazer shares practical steps for implementing an Open Transition Program and emphasizes the importance of addressing the root causes of employee dissatisfaction. Chapters00:00 Rethinking Two Weeks Notice02:22 The Problem with Traditional Notice Periods06:12 Introducing the Open Transition Program11:40 Cognitive Dissonance in Leadership17:26 The Role of Psychological Safety22:34 Overcoming Fear in Open Transitions27:26 Implementing an Open Transition Program We hope you enjoyed this deep dive on Rethinking Two Weeks' Notice. If you found our discussion insightful, we'd like you to take a moment to rate our podcast. Your feedback helps us grow and reach more listeners who are passionate about these topics. You can also leave a review and tell us what you loved or what you'd like to hear more of - we're all ears! Don't forget to rate, review, and subscribe! Plus, leave a comment if you're catching this episode on Spotify or YouTube. About Our Guest: Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row.  He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. Connect with Robert Glazer here:Website: https://robertglazer.com/LinkedIn: https://www.linkedin.com/in/glazer/Facebook: https://www.linkedin.com/in/glazer/Tune in to Robert Glazer's podcast Elevate with Robert Glazer https://podcasts.apple.com/us/podcast/elevate-with-robert-glazer/id1454045560https://open.spotify.com/show/5NU35xvzRaDkOrUTUinIPF  Connect with Traci here: ⁠https://linktr.ee/HRTraci⁠ Disclaimer: Thoughts, opinions, and statements made on this podcast are not a reflection of the thoughts, opinions, and statements of the Company by whom Traci Chernoff is actively employed.

Since 2020, the way we work has shifted dramatically. Many of us are now working remotely, at least part-time, and even those back in physical offices face rapid turnover and increasingly demanding environments. Today, we're speaking with a leader and author who specializes in workplace dynamics to help us gain clarity on navigating these evolving times. Listen and Learn: Why the traditional two week notice period is often unfair for both employers and employees The importance of open, honest transition conversations and how to approach them How to lead difficult conversations as a core skill in effective leadership Insights into the future of work as younger generations reshape workplace culture and expectations Links Robertglazer.com ABOUT OUR GUEST Robert Glazer is a speaker, and author. He is the founder of Acceleration Partners marketing agency and a top rated CEO on Glassdoor. He's the author of a number of books including: Elevate, Performance Partnerships, and his new title, Rethinking Two Weeks' Notice. Like the Show? Leave us a review Check out our YouTube channel

Our guest is Robert Glazer - a serial entrepreneur, award-winning executive, bestselling author, and keynote speaker. Robert is the Founder and Chairman of the Board of global partner marketing agency, Acceleration Partners. Under Bob's leadership, Acceleration Partners has become a recognized global leader in the affiliate and partnership marketing industry, establishing best-in-industry processes for client acquisition, retention, culture and service. Bob has a passion for helping individuals and organizations build their capacity and elevate their performance. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 300,000 individuals and business leaders across 60+ countries. He is a #1 Wall Street Journal, USA Today and international bestselling author of six books: Elevate, Elevate Your Team, Friday Forward, How To Thrive In The Virtual Workplace, Performance Partnerships and Moving To Outcomes. He also hosts the Elevate Podcast, a top podcast for entrepreneurship in over 20 countries with over 1,000,000 downloads, putting it in the top 0.5% of all podcasts. Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. In this episode of Scaling Culture, Ron and Robert discuss: The influence of Southwest Airlines' emphasis on culture and how it was a major source of inspiration for Bob in his business   Bob's ‘Mighty Five' framework for great company culture   Understanding your “why” in leadership and communicating that to your team   How to screen for core values during the onboarding process   The importance of tough conversations in effective leadership. For more information about Robert Glazer or his work, please follow him on LinkedIn or go to robertglazer.com To learn more about our books or our Scaling Culture Masterclass on how to build and sustain a resilient, high-performing team, please go to ScalingCulture.Org Lastly, if you enjoyed this episode, please leave us a comment and share the podcast with one of your friends or colleagues!  

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. In this episode, you will learn What are some effective strategies for personalizing email content that have significantly impacted customer engagement How do you leverage customer data to create a personalized email experience without infringing on privacy concerns What key metrics do you use to measure the success of your personalized email campaigns, and how have these impacted your overall sales and customer retention Challenges in implementing personalized email marketing and how to overcome them Emerging trends in personalized email marketing Top three pieces of advice to effectively engage an audience via email For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. In this episode, you will learn How has affiliate/partner marketing evolved over the past decade, and what are the most significant changes What are the key strategies for creating a successful and sustainable affiliate marketing program What are some common misconceptions about affiliate marketing that businesses often have, and how do you address these How has technology impacted the affiliate marketing landscape, and what tools do you consider essential for modern affiliate marketers For those just starting out with affiliate or partner marketing, what are your top pieces of advice for achieving success Future Trends in affiliate marketing For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Ready to delve into the keys to thriving in the workplace despite challenges? Join me and the insightful Robert Glazer as we explore the nuances of fostering psychological safety during tough times.Discover impactful leadership strategies that transcend the ordinary. Uncover the importance of transparent communication about business realities, and learn why granting your team a sense of control is the secret to success. But that's not all – we're unlocking the playbook on how employees can proactively become adept problem solvers! Don't miss out on this enlightening episode where we unravel the mysteries of effective leadership amid uncertainty. Tune in now to gain invaluable insights and navigate the ever-evolving business landscape with confidence.Learn more about Robert:Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. Robert's Links:LinkedIn: https://www.linkedin.com/in/glazer/Instagram: https://www.instagram.com/robertglazer_/Twitter: https://twitter.com/robert_glazerFacebook: https://www.facebook.com/RobertSGlazerConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Title: 2023 Listener Favorite: Elevating Your Organization Starts with Elevating Your Team with Robert Glazer Welcome to the What's Next! Podcast with Tiffani Bova.  As we approach the end of the year, I'm pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we're giving you another chance to hear them in this series of 2023 listener-favorite episodes! This week, we're bringing back an episode with Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row.  He is the author of the inspirational newsletter Friday Forward. He's also the #1 Wall Street Journal, USA Today, and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes, and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.   THIS EPISODE IS PERFECT FOR… leaders who want to foster a culture of growth and anybody who is managing a virtual team.  TODAY'S MAIN MESSAGE… the growth of an organization is proportionate to the growth of the individuals on the team. Just as much as leaders focus on business growth, they should focus on the growth of their employees who are on the ground doing the work. Robert breaks this down into four key elements: spiritual, intellectual, emotional, and physical.  WHAT I LOVE MOST… the way that Robert manages employees against agreed-upon KPIs instead of sporadically checking in on small steps along the way. This gives his remote team autonomy and flexibility to achieve their goals and, ultimately, reinforces a culture of trust.  Running Time: 28:10 Subscribe on iTunes Find Tiffani Online: Facebook Twitter LinkedIn Find Robert Online: Official Website Twitter LinkedIn Robert's Book: Elevate

Robert Glazer is the Founder and Chairman of the Board of global partner marketing agency, Acceleration Partners. A serial entrepreneur, award-winning executive, bestselling author and keynote speaker, Bob has a passion for helping individuals and organizations build their capacity and elevate their performance. Under Bob's leadership, Acceleration Partners has become a recognized global leader in the affiliate and partnership marketing industry, establishing best-in-industry processes for client acquisition, retention, culture and service. Acceleration Partners maintained an annual 30 percent topline growth over 10 years and has received over 25 industry and company culture awards, including Glassdoor's Employees' Choice, Digiday's Most Committed to Work-Life Balance and Boston Globe's Top Workplaces. Bob was also named to Glassdoor's list of Top CEOs of Small and Medium Companies in the US twice, ranking as high as #2. Bob has significant experience in digital monetization, customer acquisition, e-commerce, and direct-to-consumer marketing, including experience with M&A on both the buyer and seller side. He has also served as a board advisor to several high-growth companies in the e-commerce and marketing verticals, including Spreetail, LovePop, Clarion Events, Pela, and Rokt. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 300,000 individuals and business leaders across 60+ countries. He is a #1 Wall Street Journal, USA Today and international bestselling author of six books: Elevate, Elevate Your Team, Friday Forward, How To Thrive In The Virtual Workplace, Performance Partnerships and Moving To Outcomes. He also hosts the Elevate Podcast, a top podcast for entrepreneurship in over 20 countries with over 1,000,000 downloads, putting it in the top 0.5% of all podcasts. Robert's Books: https://robertglazer.com/book/ - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (01:08) Robert's background (01:58) Backstory about his book Friday Forward (03:32) Framework: Capacity building (05:53) The most important capacity to focus on (07:58) The problem of overworking and stress (09:05) Tip: Climb the right mountain (10:41) Tool: The importance of trust when working with teams (13:11) Tool: Ways to identify your core values (15:13) Tip: Identify weaknesses and get support on them (18:05) The connection between purpose and pain (19:54) Building intellectual capacity (25:52) Tip: Never attack someone's character when giving feedback (28:56) Tool: 80/20 principle (30:04) Overnight hacks don't exist (32:25) Compounding simple daily activities (33:31) Building physical capacity (36:46) “Do what I say, not what I do.” Does not work as a leader (38:01) 80/20 principle example (39:34) Tip: Focus on your own physical health first (40:36) Building emotional capacity (44:44) How can leaders focus on the present more? (46:04) Pitfalls in people's personal growth journeys (47:48) Key takeaway

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. LISTEN TO THIS EPISODE IF: You desire to become a better leader of people You want to learn a framework for creating a culture where people love to work You want to learn success codes from a Founder and Chairman of the Board You are driven by helping others reach their full potential Follow Robert: Instagram: @robertglazer_ www.robertglazer.com

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, the #1 Wall Street Journal, USA Today, and the internationally bestselling author of five books: Elevate, Friday Forward, How to Thrive in The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations worldwide and hosts The Elevate Podcast. Episode in a Tweet: People want their companies to provide a consistent vision and clear values and goals that align with their personal values and goals. Not every company is suitable for every employee, and that's okay. The goal is to find the people who value your culture and do everything you can to keep them. Background: I first became familiar with Bob Glazer when I read an article he wrote on Mindful Transitions, a method to help unhappy or underperforming employees exit the company in a less disruptive way. So, when he was introduced to me by my good friend Chris Schembra, I was thrilled! Bob is a thought leader on building culture and a prolific writer, and I knew he'd be an inspiring guest. During the episode, Bob and I talk about all kinds of things, including mindful transitions, building a winning culture, and handling the WFH vs. in-office work. He shares his thoughts on creating ownership thinking within teams and why leaders must be thoughtful in building compensation plans. He shares why he wrote his latest book, Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others. How to find Robert: Website: https://robertglazer.com/ Facebook: https://www.facebook.com/RobertSGlazer Instagram: Robert Glazer (@robertglazer_) LinkedIn: https://www.linkedin.com/in/glazer Twitter: https://twitter.com/robert_glazer Preorder my book, The Ownership Mindset, on Amazon or Barnes and Noble Follow me on Instagram or LinkedIn. Subscribe to my podcast Reflect Forward on iTunes Or check out my new YouTube Channel, where you can watch full-length episodes of Advice From a CEO! And if you are looking for a keynote speaker or a podcast guest, click here to book a meeting with me to discuss what you are looking for!

Do you know your four key quadrants and how to bring them into balance? On this episode of Gratitude Through Hard Times, Host Chris Schembra welcomes back best-selling author Robert Glazer, who is taking us inside his Elevate framework. As the founder of Acceleration Partners, he and his team provide clients a unique framework through which to optimize the core capacities foundational for healthy, thriving enterprises. You'll come away from this lively give-and-take with concrete steps for restoring life elements that are “out of whack” and in need of more attention. “It requires deep self-awareness and real authenticity to be the type of leader you actually are,” says our guest. “If I don't understand my values and why they are my values, I'm showing up as a completely different type of leader.” Don't miss pivotal insights from Robert's most recent book, "Elevate Your Team: Empower Your Team To Reach Their Full Potential and Build A Business That Builds Leaders," and frontlines perspectives on the leadership challenges we're facing daily, both personally and organizationally. Is it time you got your spiritual, emotional, intellectual and physical capacities into alignment? Sign up for Robert's on-demand course (use code GRATITUDE to receive $20 off). And once you've done your core work, let us know about the values that define you!You can hear lots more about how to push your personal limits by listening in to Robert Glazer's The Elevate Podcast. Or purchase his latest book, "Elevate Your Team: Empower Your Team To Reach Their Full Potential and Build A Business That Builds Leaders."Want to stay in touch with what Robert's up to? You can receive his weekly Friday Forward newsletter, click here.If you'd like to learn more about Chris and his 7:47 Virtual Gratitude Experience or subscribe to our newsletter, please visit this link.Click hereto hear more fascinating conversations with Fortune 500 CEOs, professional athletes and entertainerswho have shared their human stories on Gratitude Through Hard Times. KEY TOPICS:Because he's a repeat guest. Chris slightly tweaks the pod's signature gratitude question to ask: How has gratitude been foundational to Robert's “other-ish” orientation in life.From the Jump: Acknowledging the value and benefits we receive from the people who come into our lives and the relational elements that cement true success in life.About Robert's Writing Method: Interweaving the spiritual, emotional, intellectual and physical elements that are the framework for his myriad best-selling books.State of Mind: If you're constantly coming into conflict or dealing with negativity, it's probably time to ask: Are you bringing the best version of yourself?Rejection as a Catalyst: How the “Valley of Death” shapes ultimate business outcomes – if we adopt the tools necessary to adapt to and navigate the terrain.Reframing Growth: Why it's important for leaders today to figure out how to bring their entire team along through waves of expansion that are humane and sustainable.Robert's Four Core Competencies to Elevate Organizational Cultures:Spiritual Capacity: Understanding bedrock strengths and values.Intellectual Capacity: Improving your ability to think, learn, plan and execute on goals. It's your personal operating system!Physical Capacity: Tending to personal performance and optimized well-being.Emotional Capacity: Cultivating strong relationships and how you react to outside individuals and circumstances.Finding Your Values: About Robert's online course and how it expands our spiritual vocabulary and capacity.Examining the role of trust.Bringing awareness to core narratives that drive leadership styles.Finding solutions that reinforce psychological safety in the workplace.Take the free Four Capacities Quiz or use cod GRATITUDE to get $20 off the his on-demand core values course.The Role of Vulnerability: How sharing personal stories and normalizing our common humanity empowers teams to look inward, get honest and make necessary adjustments.The Growth Mindset: When we explore, attune to and build our core capacities our leadership abilities expand in ways that enable us to be agile and flexible.Shifting the Story: How developing the capacity (and helping our teams) to process negative autobiographical experiences turns those negatives into powerful positives.Parting Thoughts:Remember to model the importance in today's hybrid world of being intentional about creating breaks and separation between work and home.A vacation is allowed to be a vacation. Take a real break!Consider using delayed delivery to manage the flow of email – for your benefit and that of others up and down the organization.Don't forget that setting boundaries empowers everyone!Maintain not just a work-life balance but a life in balance – spiritually, emotionally, intellectually and physically.  QUOTABLE“I think gratitude is an orientation … It's outside of ourselves, thinking about what we can do for others.” (Robert)“If you're focusing (only) on internal, self-reflective things, you're forgetting about the most important part of humanity, which is to be in relation and connection with and acknowledge the benefits of others.” (Chris)"When we show up as an exhausted, diminished version of ourselves, we're not really helping anyone else.” (Robert)“If you're meeting a**holes every hour of the day, you're probably an a**hole. It's your state of mind. How we feel changes our perceptions in all those interactions with others.” (Robert)“The whole aspect of capacity-building within an organization is learning, evolving and future-oriented.” (Robert)“Leaders are having to wake up and say, ‘You know what? We can't do the growth-at-all-costs model anymore because we forgot about our people.' ” (Chris)“A big piece of organizational emotional capacity is psychological safety.” (Robert)“It requires deep self-awareness and real authenticity to be the type of leader you actually are … If I don't understand my values and why they are my values, I'm showing up as a completely different type of leader.” (Robert)“We make mistakes. We review them. We don't make them again. We focus on the things we control, not the things we don't control.” (Robert)“What's cool is that emotional capacity is how you react to challenging situations. It's your emotional mindset. It comes as resilience, hope, pride, self-confidence, optimism in the face of really difficult circumstances.” (Chris)“When you can assign a list of positive benefits to a negative autobiographical experience and give gratitude to it and make it part of your story, it becomes the best thing that ever happened to you.” (Chris)“Don't allow a focus on external variables … If a sales team lost a deal, it should not be about the competitor's price. It should be about how we showed up, were we prepared, what was the feedback? Things that you can control.” (Robert) “It takes a great level of discernment to look within and acknowledge the things that you can actually control and should change. That takes wisdom.” (Chris) LINKS/FURTHER RESOURCES:Find all of Robert's books at this link.Learn more about the Anatomy of Peace at The Arbinger Institute.Discover Robert's course on expanding core capacities here.Find out more about Alcoholics Anonymous's Serenity Prayer.About "Grateful Processing," a concept developed by Prof. Phillip Watkins of Eastern Washington University. ABOUT OUR GUEST:Robert Glazer is a serial entrepreneur, award-winning executive, bestselling author, and keynote speaker. Founder and Board Chairman of global partnership marketing agency Acceleration Partners, he has significant experience in digital monetization, affiliate & partner marketing, customer acquisition, e-commerce, and direct-to-consumer marketing. He has served as a board member and advisor to many high-growth companies in the e-commerce and marketing verticals. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches more than 300,000 individuals and business leaders across 60+ countries. He is a #1 Wall Street Journal, USA Today, and international bestselling author of five books: Elevate, Friday Forward, Performance Partnerships, Moving to Outomes, and How to Thrive in the Virtual Workplace. He has also been columnist for Inc., Forbes, and Harvard Business Review, and hosts the Elevate Podcast, a top podcast for entrepreneurship in more than 20 countries. FOLLOW ROBERT:WEBSITE | LINKEDIN | INSTAGRAM| PODCAST ABOUT OUR HOST:Chris Schembra is a philosopher, question asker and facilitator. He's a columnist at Rolling Stone magazine, USA Today calls him their "Gratitude Guru" and he's spent the last six years traveling around the world helping people connect in meaningful ways. As the offshoot of his #1 Wall Street Journal bestselling book, "Gratitude Through Hard Times: Finding Positive Benefits Through Our Darkest Hours,"he uses this podcast to blend ancient stoic philosophy and modern-day science to teach how the principles of gratitude can be used to help people get through their hard times. FOLLOW CHRIS:WEBSITE | INSTAGRAM | LINKEDIN | BOOKS

Do you often contemplate the challenge of balancing performance improvement, top talent retention, and leadership development, while ensuring your team members don't suffer from burnout?Well, it all comes down to elevating your people to meet your company's ever-changing growth needs by focusing on a results-oriented, learning-driven corporate culture. However, this requires a great leap forward to embark on a new type of leadership - one that helps you build your business by building your people, rather than burning them out.The time to put these ideas into practice has come.We invited renowned book author and sought-after speaker, Robert Glazer, to share with us his first-account experience in elevating teams by relying on a framework of proven, actionable strategies. Robert is the founder and CEO of the global partnership marketing agency, Acceleration Partners. Under his leadership, Acceleration Partners has received numerous industry and company culture awards. Robert is the #1 Wall Street Journal, USA Today, and international bestselling author of four books: Elevate, How To Thrive In The Virtual Workplace, Friday Forward, and Performance Partnerships. He is also the host of the Elevate Podcast, a top 20 podcast in entrepreneurship in over 20 countries.Listen to this episode of Conversations at The Edge with Robert Glazer to discover the keys to empowering your team!

Robert Glazer shows how to build your team's capacity and empower them to reach their full potential. — YOU'LL LEARN — 1) How to cure exhaustion in teams. 2) The simple trick to making difficult conversations easier. 3) How to influence company culture without a leadership position. Subscribe or visit AwesomeAtYourJob.com/ep846 for clickable versions of the links below. — ABOUT ROBERT — Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the #1 Wall Street Journal, USA Today and international bestselling author of four books: Elevate, How To Thrive In The Virtual Workplace, Friday Forward, and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. He also shares ideas and insights around these topics via Friday Forward, a weekly inspirational newsletter that reaches over 200,000 individuals and business leaders across 60+ countries. • Book: Elevate Your Team: Empower Your Team To Reach Their Full Potential and Build A Business That Builds Leaders (Ignite Reads) (website) • Book: Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others (Motivational Leadership, Self-Help Book) (Ignite Reads) • Course: CoreValuesCourse.com • Article: “BS of Busy (#101)” • Website: RobertGlazer.com — RESOURCES MENTIONED IN THE SHOW — • Study: Dunning-Kruger Effect • Paper: On the Folly of Rewarding A while Hoping for B • Book: One Last Talk: Why Your Truth Matters and How to Speak It by Philip McKernan • Book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris and Elliot Aronson • Past episode: 602: Finding Greater Enjoyment and Fulfillment through Capacity Building with Robert Glazer See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'm thrilled to bring you an episode of What's Next! Podcast with Robert Glazer.    Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row.   He is the author of the inspirational newsletter Friday Forward. He's also the #1 Wall Street Journal, USA Today, and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes, and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.     THIS EPISODE IS PERFECT FOR… leaders who want to foster a culture of growth and anybody who is managing a virtual team.    TODAY'S MAIN MESSAGE… the growth of an organization is proportionate to the growth of the individuals on the team. Just as much as leaders focus on business growth, they should focus on the growth of their employees who are on the ground doing the work. Robert breaks this down into four key elements: spiritual, intellectual, emotional, and physical.    WHAT  I  LOVE  MOST… the way that Robert manages employees against agreed-upon KPIs instead of sporadically checking in on small steps along the way. This gives his remote team autonomy and flexibility to achieve their goals and, ultimately, reinforces a culture of trust.    Running Time: 27:49   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Robert Online: Official Website Twitter LinkedIn   Robert's Book: Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others

Robert Glazer – A Soulful Approach to Elevating Your Team   I've been saying lately that building a team is the plateau-buster. You may have taken your self-employed business as far as you can on your own, and the only way to break through your current level is to build a team around you.  For many self-employed business owners, being an employer is not a natural inclination.  My guest today, Robert Glazer, is going to help us look at not just building a team, but also elevating a team. Robert explains his concept of capacity: spiritual, emotional, intellectual, and physical capacity.  Once an individual has reached their personal capacity, that's when they need to start expanding their team.  As self-employed business owners, we are inherently independent, but sometimes, expanding our teams is necessary for us to increase our business' capacity. Join Robert and I as we discuss a more soulful approach to building a team around you to get the support and capacity you need.   Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships.  He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.     And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode.   Everything you need can all be found at jeffreyshaw.com. http://creativewarriorsunite.com/   Robert Glazer, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – RobertGlazer.com/ Elevate Your Team by Robert Glazer The Elevate Podcast Friday Forward Newsletter Guest Name on LinkedIn (ln/glazer) Robert Glazer on Facebook (@robertsglazer) Robert Glazer on Instagram (@robertglazer_) Robert Glazer on Twitter (robert_glazer) RobertGlazer.com/eyt-resources/ Contact Jeffrey – Website Coaching support Books Watch my TEDx LincolnSquare video and please share!       Valuable complimentary resources to help you –   The Self-Employed Business Institute- You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it ou Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships.  He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. In this fun episode, Robert elevates the Thrive LouD with Lou Diamond podcast. Click through and learn how he does. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agencies, where she oversees a team primarily focused on affiliate partnerships. Recently named one of AdWeek's 50 of 2022, Patricia is passionate about educating clients and colleagues alike about the unlimited potential of the affiliate partnership channel. She spent years advocating for affiliate and now partnerships, and today manages a team that is considered the center of excellence in relation to affiliate marketing at Group M. In this episode, Patricia shares more about her journey discovering the affiliate world and how it's evolved to where it is today. She also explains why she believes affiliate marketing can boost the performance of influencer campaigns, and why this channel's capabilities are essentially limitless. This podcast episode was produced by Quill.

In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agencies, where she oversees a team primarily focused on affiliate partnerships. Recently named one of AdWeek's 50 of 2022, Patricia is passionate about educating clients and colleagues alike about the unlimited potential of the affiliate partnership channel. She spent years advocating for affiliate and now partnerships, and today manages a team that is considered the center of excellence in relation to affiliate marketing at Group M. In this episode, Patricia shares more about her journey discovering the affiliate world and how it's evolved to where it is today. She also explains why she believes affiliate marketing can boost the performance of influencer campaigns, and why this channel's capabilities are essentially limitless. This podcast episode was produced by Quill.

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. Get in touch with Robert Glazer: Website: https://www.robertglazer.com/ | https://www.accelerationpartners.com/ LinkedIn: https://www.linkedin.com/in/glazer/ Facebook: https://www.facebook.com/RobertSGlazer Twitter: https://twitter.com/robert_glazer Instagram: https://www.instagram.com/robertglazer_/ Book your free Strategy Flow call today! https://www.outfieldleadership.com/#call Purchase Dave's book The Self-Evolved Leader here- https://www.amazon.com/Self-evolved-Leader-Elevate-Develop-Refuses/dp/1626346801 Get in touch with Dave: Website: https://www.davemckeown.com/ Twitter: https://twitter.com/davemckeown Instagram: https://www.instagram.com/davemckeown1/?hl=en

Do you have an exit in mind, and have you considered truthfully if your business is sellable? As businessman, podcaster, and multi-published author Robert Glazer explains, most of the people he works with have not fully made this assessment. On this episode of The Prosperity Perspective, Robert, alongside host Liam Leonard, lays out his advocations for clearly defining your values and starting with the end in mind. Prepare your business to sell, starting today. 3 Key TakeawaysClearly identifying what your core values will make you a better leader that is able to clearly articulate your trust points. Start with the end in mind. Thinking of your exit strategy will help to set up the right execution/goals. The best way to assess whether or not your business is sellable: what would happen to it if you went on a multi-month sabbatical? ResourcesTraction, EOS by Gino WickmanVerne Harnish, Scaling UpVisit robertglazer.com for his books and coursesRobert's Weekly Newsletter, Friday ForwardRobert's Podcast: the Elevate PodcastRobert's Community: The Elevate ClubLinkedInTwitterInstagramAbout Robert GlazerRobert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.

Are you struggling to retain employees? Do you know how to keep scaling without burning through talent? When Robert Glazer started Acceleration Partners, he always had a vision of working with an international team. Now, his agency, which is focused on managing partnership and affiliate programs for high-growth brands, has 300 employees in eight different countries. Robert joined Jason in this episode to talk about how he avoids burning through talent, how he trains his employees to ask why, and what he invested in to get beyond the referral stage. 3 Golden Nuggets Beyond the referral stage. Robert ran a referral-based agency for about 15 years. Of course, it couldn't last forever and eventually, they started focusing more on sales and marketing so he and his partner would be less overwhelmed by the sales aspect. It's a stage every agency will go through and they faced it by investing in leadership, having great marketing, and great delivery. In the end, they have exponential revenue growth from the time they started scaling the sales and marketing team and hired a fully integrated sales and marketing team. On not burning through talent. With an agency that has been in Glassdoor's best places to work, what have they focused on when building their culture? Robert says they always had a vision of working remotely with employees from different countries. They have also focused on offering a work environment where employees can grow professionally, which is one of the main reasons people leave their jobs. In the end, agency life is not for everyone, some will love its unpredictable nature and others won't, but Robert made sure to create a culture that does not reward overworking employees unnecessarily and offers flexible hours. Asking why. On the subject of them not rewarding working extra hours with little results, Robert explains they have resorted to training employees to ask why. Why does the client need this data by tomorrow? Could this be solved any other way? Do they really need everything they think they need? “Don't assume, because they're asking for something that it's the right thing or you can't explain to them the trade-off or explain the consequences,” he says. Sponsors and Resources Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out Verblio.com/smartagency and get 50% off your first month of content creation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Scaling Your Agency Faster Without Burning Through Talent {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, agency owners? Jason Swenk here and I have another great episode where we're going to talk about how you can scale your agency rapidly without burning through a ton of talent, because all of us have been going through and going, how do we keep employees and how do we find the right talent? And on today's episode, I have a guest that's going to talk exactly about that, that's done this. So let's go ahead and jump into the episode. Hey, Robert, welcome to the show. Robert: [00:00:32] Thanks for having me, Jason. Jason: [00:00:33] Yeah. So tell us who you are and what you do. Robert: [00:00:36] Uh, yeah, I'm Bob Glazer. I'm the founder and the chairman of the board of Acceleration Partners. Acceleration Partners is the largest global independent agency focused on managing partnership and affiliate programs for well-known and high-growth brands. Uh, we have almost 200 clients and, uh, I think, uh, getting close to 300 employees across eight countries and we manage programs across 25 different countries. Jason: [00:01:02] Very cool. And so how did you start the agency? What made you fall into this? Robert: [00:01:08] Uh, like most agency owners… No, I don't know anyone who started the agency intentionally. I just, you know, I started doing some work in the affiliate space. I found a lot of problems with it. I started helping a company fix its program. Uh, that company ended up being a huge success. It was called Tiny Prints. Sold them to Shutterfly for $300 million. People then spread out from that and start saying, hey, can we do that thing that you helped us with there? And then I couldn't do enough of those. So I hired some people, so, and sort of the rest was history from there. So we were very, for years, just all referral-based, uh, word of mouth, you know, 15 years. It's really in the last five years that we've had kind of sales and marketing a little bit before. Jason: [00:01:47] So, what were some of the stages that you went through, you know, in order, like, obviously go through the referral stage, right? And you only can get to a certain plateau. And I feel a lot of people listening to the show right now, you know, are at that level, right. They're kind of plateaued, you know, it could be at 5 million, 10 million, whatever it is, they're plateaued, but you have to do something different. What were the things that you guys did different? Robert: [00:02:10] We invested a lot in thought leadership, content marketing. We wrote a book that was the first in our industry called Performance Partnerships. So we really focused on having great… someone sent me the barbell strategy, having great marketing, having great delivery, which drove the word of mouth. Eventually, though, you know, we were like, look, we don't want to sell or need to sell. Eventually, myself and Matt who is now CEO who is the VP of client services, we're just handling sales calls all day. So even if they were inbound, right, then you had to talk to these people. And we were, you know, the people that called us, we answered the phone, but we weren't following up with them and checking in and the things that you need to do to keep, uh, a sales pipeline moving. So eventually we started to acquiesce. It was like, look, even if we don't want to be cold calling people like this is a lot of, I find, to manage. But from the time we started scaling the sales and marketing team and now with a fully integrated sales and marketing team, I mean, we will, we will sell more this year revenue than we did in our for… Our revenue growth this year will be more than our first 10 years, right? Combined. So it takes a while to get those pieces working. You can go either way. Again, it depends on the type of business you want to build. I wanted to establish our marketing before our sales, like, get the demand going, but, you know, I've seen the opposite approach work too where you get account development and people calling and doing that. We had a really good referral pipeline and we thought that that thought leadership would also help on the conversion of, you know, the people who are examining us. Jason: [00:03:39] Gotcha. So what have you seen work to allow you to scale rapidly without burning through talent? Robert: [00:03:45] Yeah, look, it's hard in this business. Paradoxically, I would say, you know, we, we started by sort of in the premise, you know, five or 10 years ago that people aren't gonna stay here forever and turning that into sort of an open conversation and, you know, having a productive alumni group. But we've, we've actually always been remote. We focused on having sort of a world-class, uh, culture. We spent a lot of time and energy on our culture have been in Glassdoor's best places to work a few years. And look, agency life is not for everyone, but what's interesting is people who come here from other agencies really say to us, this is really different. Some people are a lot of people, realize agency is not right for them. Maybe that's not the work that they want. So we've done a lot to really screen the type of person who likes that fast growth, high pace. You are serving clients. If you don't like client service, probably not a great role, but they like the kind of unpredictability and working on something new and different. I think that the biggest thing that keeps your talent around is investing in your talent and helping them grow and develop. That's one of the reasons we are a growth firm and that growth has allowed for, you know, I think we've had 87 seven promotions last year or something like that, you know, across our team. So for people to see that, oh, that person started associate and manager and now they are a director or VP. And that, that path is available to them. I think these days people leave for two reasons. They don't, they don't like their manager, maybe three reasons, they don't like what they're doing or they just don't, they're not growing or don't see a path for them. I don't think anyone here is blocked. I mean, that's one of the nice things. If you go up 30% a year for a while, as we have, there's just new roles available every year. No, no one is blocked on their development path. Jason: [00:05:31] So when someone joins from another agency, what do they say it's different? Robert: [00:05:35] I think that… look, there's an interesting expectation gap. I actually think the last year has really shown some almost generational gaps in the workplace. We didn't see it before, you know, for better, for worse. I think some gen Z or people coming out now, I mean, they just, they think a 35 hour or 40 workweek is, is a work. That's the workweek and the expectation isn't above that. Some people want to learn and be exposed to a lot of things and understand that they're going to have to do that. But I think the biggest difference… so, so look there's times when there's a lot of work or whatever proposal was due and clients are, but we generally want to solve these problems. We generally don't want people, they don't work weekends. They don't work nights. And so what I've heard people express is at other agencies, people just didn't care if I was working 18 hours a day and they didn't care if I was burnt out or work weekends. They're like, no one wants that here. No, one's asking me to do that. But again, I think we all have to be honest, and this is the nature of the business. Sometimes if there's a million-dollar proposal and the client wants it on a Monday morning, someone's probably going to be working on that on a Sunday night. Like I, I, to me, that's the trade-off of flexibility. The other side is you want to go watch your kid's soccer game on a Friday afternoon? Like you can do like awesome. Go do that. So I think that's the biggest difference is people feel really supported. We are not celebrating. We actually talk culturally, we celebrate work performance, marketing, and we get paid how well these programs do. So we talk culturally about, we don't reward working hard. We reward working smart. I've seen people work a hundred hours a week and not get a lot done and really exhaust themselves and those around them. So I think that's the difference. If you haven't worked in an agency before, agency life can feel different. If you have, I think there's some ones who… again, it's a badge of honor to pull it all night, or I don't think anyone's ever done that in history of our company. Jason: [00:07:27] Are you looking for a content creation solution for your agency and/or clients? Verblio can help you with everything from blog posts, eBooks to video scripts, and a lot more. Verblio is a crowdsource solution to content creation with the pool of more than 3000 highly vetted writers who produce custom SEO-rich content. In fact, my team has been using Verblio and we love the ease of their process. With Verblio, we set the criteria for the style and the tone, and then they match you with the writers that have the expertise in your subject matter. Verblio is a platform specifically designed for agency. And that's why for a limited time, they're offering my listeners 50% off the first month of content. Just go to verblio.com/smartagency to learn more. That's Verblio, V E R B L I O.com/smartagency. Well, I mean, there's lots of people out there that talk about how much they work and how much they hustle. And that's really all they do. And that's perfectly fine for them. But I know when I'm working with agencies and I know when I'm running this business or the other agency, it's like, look, I want to do it smart. I want to be able to maintain, to take off Monday and Friday, Saturday, and Sunday, and only work Tuesday, Wednesday, Thursday. That's what I want. And then you have to figure that out. Like in our mastermind, we were chatting at the end of the year, we were talking about what are the things we're going to say no to, in order to really like set the goal around time. Your goal should be around your time, not around money because you always sacrifice money. And that always makes a big difference. Cause yeah, I remember out of school I worked for Arthur Anderson and that was like a badge of honor to see how many hours, you know, oh, you got to 80 hours a week? I got a hundred hours a week. I'd be like, you're an idiot. Robert: [00:09:24] We actually train around asking, you know, why a lot. And when a client asks for panic for a ridiculous amount of things last minute, you go to them and you say, well, why do you need…? Well, my boss, I have a new boss starting tomorrow. And I wanted them to have this two years of data. And he said, hey, how about we give them X, Y, and Z? And like, I don't want to reward the person spending 10 hours on something they didn't need to do, because it didn't produce a better outcome and it exhausted them. If they could solve that problem in a half an hour by asking why, what do you need? You know, a lot of times, I think it's explaining to clients too what that means. Yes, we can chase those new to new markets, but you realize that mean the core launch mark is then aren't going to get the same support? And they'll say, well, can we do both? Can't… no, so we can either double the team or we can, I think a lot of times it actually if you're an agency that provides great services, your biggest problem is that your teams don't know how to say no well, or sort of put a lid on scope creep and they over-deliver. And by the way, what happens when you overdeliver in an agency? I go look at the PNL at the end of the month and not only is the employee upset, but we haven't made any money. So that's a lose, lose. Jason: [00:10:36] Well, yeah. And the clients are getting overwhelmed by all the stuff that you just provided them. And a lot of times they get confused, which means they're going to leave. So you just burn out your clients. Robert: [00:10:45] Don't assume, because they're asking for something it's the right thing or you can't explain to them the trade-off or explain the consequences. Again, if they say, well, let's chase this city and that city, are you okay if that deteriorates the results on the existing two cities? Well, if it's one of these things where it's 99, 1% and it's oh, when you put it that way, I know I don't want to put those campaigns at risk at all. Jason: [00:11:08] Yes. Awesome. Well, Robert, this has been great. Is there anything I didn't ask you that you think would benefit the audience? Robert: [00:11:14] Yeah, just in terms of, I think thinking about where you want your agency to go in terms of determining how you want to run it, right? I think there are a bunch of different paths, particularly, you know, there are a lot of people exiting these days, and I think there's a specific set of things that you need to do and understand your industry if you want to move towards that outcome. Jason: [00:11:33] Let's go over a couple of those. What's important in your eyes? Robert: [00:11:37] A couple of things. Cause you might hear from your friends who have SAS businesses or otherwise, but agencies are sold on EBIT. They are not sold on revenue. They're not sold on customers or clients or other things they're sold on trailing 12 month EBIT. So, first of all, you can get over the fact that you haven't started a SAS business, you know, and your friend did, and he sold it for 10 times sales. And then you need I, so I think the two things that I see really hurt the most… one is not having everything relying on the founder, right? These are the things that impact valuation. Understanding that trailing 12 months EBITDA is the primary driver and then having a proper cost accounting for your business. The amount of agencies I've seen who don't have for gross margins correctly, who aren't putting, you know, the actual people cost of doing the works in a gross margins. Like this is kind of finance 101. You can't, if the people are delivering the service, then that is, you know, you can't say you have a hundred percent gross margin and operating expenses, it doesn't, it doesn't present an accurate picture. And I would also encourage everyone out there to, you know, if you're an owner-operator, pay yourself a market salary in the business and then take the profits, so that you have a proper PNL. Because we, we've gone to look at businesses and they say their profits' a million dollars in EBITDA, and then there's three founders taking $30,000 a year. Well, those financials are not accurate. And then you're very upset, but your evaluation is not going to be there. So those are three of the things I would really encourage people to do if they're thinking about an exit down the line. Jason: [00:13:07] What do you see the multiples being in? Uh, you know, I've seen them as ranges, so let's say you're under a million in EBITDA. What's the multiple? Robert: [00:13:15] Yeah. So I built a chart on this for marketing agencies. I'm happy to share it with you. So under a million in EBITDA, I mean, right now it's hard, but it could be two to four times EBITDA with a heavy earn-out. Because again, under a million EBITDA, the owners, probably the head of marketing head of sales. I wouldn't expect them to get more than 50% of that upfront. I think two to 3 million in EBITDA these days, maybe 5, 6, 7, you know, the first inflection point, major inflection point, is 5 million in EBITDA. And I think, you know, healthy agencies have 5 million EBITDA with recurring revenue, you know, business are, are going for 10 times plus EBITDA these days. Jason: [00:13:58] Yeah, what we'll do is anything under a million in EBITDA is usually one to two X EBITDA. A million to 3 million is usually four to six. Three to about, you know, six would be a little bit more. And then if you're over the 10 figure mark in EBITDA, then it's really write your own ticket, depending on a number of different things. Robert: [00:14:20] Agencies over 10 million, 20 million are getting 20 times earnings some of them these days. But I think he made the point you made is really interesting. Again, this is why you need to focus on what your strategy is. The problem, it's hard to get one of those one to two times EBITDA deals done, because why would that founder sell when they can just have to hold on a business for two years? But they haven't created anything beyond themselves that has value. In fact, if the earnings of that $1 million EBITDA, you know, and they are the head of sales, the head of marketing, the head of whatever, that includes $400,000 of things that you'd need to pay for other people, then it's really 600,000. So that's the problem. That's why those deals don't get done. Again, if I'm the seller, do I want to give up the…? You know, you wouldn't give up one time, EBIT if it's, unless you saw it, your business is going to collapse. And even too, he said, if I just held on for two years. So if you want to get real value for your business, it needs to be a valuable business beyond yourself. And the more that you can take yourself out of functions, you know, when you start having a marketing person, when you start having a salesperson and you're not on all the sales calls, these are the things that might get you up to a two to three from one to two. Jason: [00:15:28] Yeah. My partners always get mad at me. A lot of times I talk people out and I'm like, look, you're not worth what you think you're worth, and if you are worth what you think you are, like, why do you want to sell? Like, there's lots of mastermind members that we've gotten to the level where they're the chairman and they're not in the day-to-day and they're getting millions of dollars every year. So why would they sell? Robert: [00:15:51] Let's say, it's, let's say it's a million-dollar EBITDA business and you're out of it, but it's just only a million of EBITDA, which again is not a lot of scale. And let's just say someone will pay two to three times for that. I mean, do you want to sell the golden goose or do you want to keep getting the eggs, right? That becomes a tough, tough equation. But I think if you certainly don't want to get a deal done, you go to market and you tell everyone, you know, that you want evaluation either, or you're… An agency is an agency. There could be a hot segment, but they've all, every sale has been valued generally the same for the history of, of time. And I think when you go to market and talk to people and your expectations are just nothing like the deals that are, I always say market-clearing prices. We hear a lot of rumors, right? We hear LOIs… 80% of deals I think don't close, right? So you hear a lot of headline LOI that didn't close. You don't know whether the headline number had earn-outs or not. It could have had five or six years of earn-outs. And so I, the only prices and comps you can use or what I call market-clearing prices, not the rumor that your friend said, or the LOI that your other friend said, or otherwise. Jason: [00:17:00] Yeah. Awesome. Well, Robert, what's the agency website, people can go and check out? Robert: [00:17:03] Yeah. It's probably easier to Google than it is to spell it all out. It's accelerationpartners.com. Uh, hopefully, we're doing a decent job at SEO and you put Acceleration Partners. I'm sure one of your SEO agencies listening will, uh, will give us a call and offer to fix. Jason: [00:17:18] Awesome. Well, thanks so much for coming on the show. And if you guys enjoyed this episode and you want to be around amazing agency owners that can see the things that you're not able to see and help you scale and grow and get to a point where you've really created the freedom in your agency, where you're making the profit. You don't have to make all the decisions. You don't have to have all the risks and your team is, you know, humming along. I'd love to invite all of you to go to digitalagencyelite.com. This is our exclusive mastermind for agency owners that are experienced. Go there now and until next time have a Swenk day.

[1:23] Who is Robert Glazer and what brought him to where he is today?[8:25] Teaching your kids entrepreneurship.[13:57] Fostering entrepreneurship.[29:50] Entrepreneurial legacy. Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of four books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.  Friday Forward, Bob's inspirational weekly newsletter: https://www.robertglazer.com/fridayfwd/Elevate, Bob's latest book which was named a WSJ and USA Today bestseller: https://geni.us/ELEVATE/Friday Forward book: https://www.robertglazer.com/forward/The Elevate Podcast: https://www.robertglazer.com/podcastBob's website: https://www.robertglazer.com/Acceleration Partners: https://www.accelerationpartners.com/

For Video Edition, Please Click and Subscribe Here: https://youtu.be/qVZAn38pR3s Bob Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.  Under Robert's leadership, Acceleration Partners has become a recognized global leader in the affiliate and partner marketing industry, receiving numerous industry and company culture awards. Bob was also named to Glassdoor's list of Top CEO of Small and Medium Companies in the US, ranking #2. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 200,000 individuals and business leaders across 60+ countries. He is the host of the Elevate Podcast, where Bob sits down with CEOs, authors and thinkers to discuss personal growth and helping others live their best lives. Bob is also the #1 Wall Street Journal, USA Today and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships and How To Thrive In The Virtual Workplace.  A regular columnist for Forbes, Inc. and Entrepreneur, Bob's writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance.  Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. https://www.robertglazer.com/fridayfwd/

Robert Glazer is the founder and CEO of Acceleration Partners, a global marketing agency. Robert is also the co-founder and Chairman of BrandCycle, an affiliate marketing and content monetization platform.Acceleration's accolades under Robert's direction include Glassdoor's Employees' Choice Awards, Entrepreneur's Top Company Culture, Inc. Magazine's Best Place to Work, and Fortune's Best Small & Medium Workplaces. Robert is also the international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships, and How To Thrive In The Virtual Workplace.With a passion for helping entrepreneurs and organizations achieve success, Robert shares his insights in Friday Forward, an inspirational weekly newsletter reaching over 200,000 individuals and business leaders across 60+ countries. He is also a regular columnist for Forbes, Inc. and Entrepreneur on the subjects of performance marketing and entrepreneurship, company culture, hiring, and leadership.Robert enjoys speaking on business growth, culture, mindful transitions, building capacity and performance, and spends his spare time skiing, cycling, reading, traveling, renovating his home, and spending time with his family.In this episode, you'll learn: The most important component for maximizing your content's reach The necessity of giving your audience direct access to you Why the culture of your organization or brand is so important Links & Resources Entrepreneurs' Organization “This Is the Only Newsletter I Always Read. Here's Why” Rad Reads Friday Four James Clear “How a CEO's Inspirational Emails Got a Worldwide Following” Benjamin Hardy Tim Ferriss Malcolm Gladwell Danielle Steel Robert Glazer's Links Robert Glazer's website Friday Forward Elevate Podcast Acceleration Partners Books by Robert Glazer Robert's Twitter Episode TranscriptRobert: [00:00:00]Here's how you should think about what is a mistake that you have permission to make: one of the things that was really helpful is we shared with the team a picture of a boat with a waterline, and said, “Look, the below-the-waterline stuff is going to sink the boat, the stuff that's above the waterline, that's not going to stink the ship. Let's make mistakes, learn from them, and not make them again. What we really need you to do is watch the waterline.”Nathan: [00:00:31]In this episode, I talk to Robert Glazer, who built a newsletter called Friday Forward to a couple hundred thousand subscribers, which is really impressive.But then he also did it while running a full-time business while running a team of over 200 people. They're growing really quickly. The company is called the Acceleration Partners, and they are an agency that works with all the biggest affiliate programs out there. So it's fascinating the way that he took the content, the way that he republished on LinkedIn and wrote for Forbes, and, Inc., and others.We also get into other things like company culture. He runs a virtual team. We get into why he writes books and produces courses even as he's running a multi-million dollar company. A lot of interesting things. There are questions that I'm asking kind of really for myself, because he has this interesting split of content creator and CEO, that I try to find that balance and walk that line as well.It's a phone conversation. We've been friends for a long time and, haven't caught up in quite a while. So, it's just fun to chat.I hope you enjoy the episode.Bob. Welcome to the show.Robert: [00:01:34]Good to be here.Nathan: [00:01:36]So I actually haven't talked to you in a long time. I was just thinking back to,Robert: [00:01:41]Pre-COVID probably. And then we reallyNathan: [00:01:43]Yeah, exactly. But we've had so many good conversations, like a few interesting things that we have in common is both running good sized firms, like as CEOs, and then also loving content creation and loving this side of it. So, I want to talk about all kinds of stuff related to that. But first, your newsletter Friday Forward, like, will you just tell high-level where that came from?Because as I understand it, you didn't set out to start a newsletter. You set out to create content for your team.Robert: [00:02:12]Yeah, and even set out to work on my morning routine. So, I actually had come from a leadership event, pretty intensive event that Entrepreneur's Organization had put on. I think it's until I started a long time. And then you realize you've got to change your dates like five, seven years ago now.The real focus is on the morning routine, not the real focus, a big focus was on a morning routine, starting off the days. Because, you know, time for thoughtful reflection, reading something positive writing, which is a great routine for a creator anyway. And, we were given some stuff to read.It was a little too like rainbow and unicorny like, “You can do it!” quotes. Like it wasn't my cup of tea. And so I, when I got back and I continued through the routine, I was like, you know what, maybe, maybe I'll combine these activities. I have some stories that I like and some quotes and some things in this folder.Like, so I thought like our team was like 40 at the time, I think maybe 45 and we're all distributed. We've always been virtual. And so I was like, I'll just start writing this note to the team on Fridays. And it won't be about our business or anything. It'll be about a story or something kind of inspirational and motivational getting better.Started sending these things, I changed the name a few times. For a couple of months I didn't think anyone was reading them. Then I did get some notes back saying, you know what, I did this thing, you talked about three or four weeks ago, or, “Thanks, that was really helpful.” And the other curious thing was I got notes like, “Hey, I shared this with my wife's company,” or, you know, “My brother shared this with his family. He loves it. I've been sending it to him.”So, I was actually at another EO conference a couple months later talking with some other CEOs about like, this is, this has been really good. It's been good for me. It makes me think about something, right.It's been a great way to connect to the team. You know, you, you should all try this. And they said, Oh yeah, well, send us yours.” So, I sent it to four or five of them and like good entrepreneurs, like one started his own and did it this year. And the other said, “This is great. We'll just send this stuff to our teams! This is super helpful!”So, at that point I was like, huh, I wonder if this people would be interested outside. I did not know about a ConvertKit at the time. So I, I found sort of a, a newsletter service that would just look as much like a plain email as possible. Cause I was doing this all via BCC.I threw like a couple hundred friends on it and family and other people. I expected like, “What the hell is this?” (unsubscribe). And, I just kept getting nice notes, and people were sharing it. Someone posted something on Inc. “This is the only newsletter I read.” And 2000 people signed up that day and now it's like a couple hundred thousand people in 60 countries and it's totally crazy.Nathan: [00:04:43]That's yeah, that's wild. I'm realizing that a lot of these newsletters. Are really high quality and people love start with something random like that. Like I think of, my friend Kay, who runs Rad Reads,like he started that, it was just like, here's some links for some friends, you know? And it, it starts in that really simple.I love the idea of the CEO being like, “Yeah, I should have… wait, how about, instead of me writing it, you just write it?”Robert: [00:05:11]Well, th th there's a phrase in EO or it called R and D, which is rip off and duplicate, which is, so yeah, they were like, this is good. This is my team will love this. Just send it to me on Fridays. and it made me that way in the slack channel and all that stuff.So, yeah,Nathan: [00:05:26]What are some of the things like as we fast forward, what are some of the opportunities and things like or favorite moments that have come from having the newsletter and then we can back it upRobert: [00:05:34]It's, it is nothing about my business. And I actually got pressure from our team to be like, Hey, shouldn't this be like under our brand or otherwise? And I think there's people that I, I w my agency, you know, we run affiliate marketing agency. A lot of times people ask for advice.What kind of blog or things should I write to make money? I'm like, it kind of doesn't work like that. Like these people, like this guy loves grills, this woman loves whatever. Like they, they get a following because they love the content they want to write about everyday. Then they think about monetization.I think, you know, something like Friday four to probably other ones that work. Like I just tried to create value for the reader every week. If I had had an ulterior motive, then I think the content wouldn't have been good and it wouldn't have spread. So it's led to all kinds of discussions speaking all around the world, you know, my, my two books, for sure.And just, you know, a lot of times. Again, probably forward, like you would never know in a million years what I did or what my business did, but I will get an introduction to our business from a Friday Forward because it's, I'm just in that person's inbox every Friday. Like that's the mental trigger, not, not the marketing content that we put out, like all over the place.So that's kind of been an interesting learning for me. because again, it, well, it's totally separate. There's clearly been a, a nice halo effect,Nathan: [00:06:54]Yeah. Are there, does that happen a lot of business coming from Friday Forward or is it more just the, kind of the rising tide.Robert: [00:07:05]It happens a fair amount. And I will say a lot of times I'm reaching out to a client or prospect or partner in our industry and they will say. Something about love that Friday Forward or otherwise. I was actually an industry conference, PC pre COVID. And cause at the time some of this, we put out a ton of content or industry, like the best content or industry.We have an industry book or otherwise, and I'm walking around the big event party, like the night with all the people in our industry and people coming up and saying, Hannah, like, I love that Friday for four weeks ago. I loved that one too much. Like, no one's talking about the five reasons to start an affiliate pro like I just thought it was like an interesting thing where, you know, no one for all the content we have those industry wise that wasn't what anyone was talking to me about.Nathan: [00:07:48]Yeah, I was, I was thinking about, James clear is someone who I've been friends with for a long time and, and got to watch him build his newsletter. And he got to this point. Yeah. It was probably around maybe 50, a hundred thousand subscribers where he realized the level of person that was following and reading his stuff was like, he would reach out of, Hey, could I, could we do this?He's got this long shot. Like, can I get an introductionRobert: [00:08:13]Yeah. And they thought he was like this, this amazing.Nathan: [00:08:17]Yeah, exactly. And they were like, oh, I'm already subscribed. You know? Like, and so I imagine you had the same kind of thing,Robert: [00:08:23]I actually, I, I do a hundred day check-ins with our clients and there's a really big global client we saw, like in the news all the day and she's like, oh, I've been a reader of your Friday, Ford for years. and so the sales team didn't know that no one knew that, but, but you know, I, I have to think that that factored into the decision making process, even though again, has nothing to do with what it is that we do.She's like, I used to listen to it on the tube to work, read it on the tube to work every Friday.Nathan: [00:08:49]Hmm. Do you do anything specific? Like to try to understand who's subscribed to it. Like I know James at one point with his newsletter, like specifically, I don't know how he did it, but he went and looked through it to find like what, which NFL teams were like had coaches that were subscribed or any of those.Robert: [00:09:07]All right. I'll give you some product, you know, a feature or things that would help with this if you want them. But yeah, a lot of times I'd store by, I sort by, one of the tools that really helped me with sorting by most opened by person. And then when I opened that in the thing, it would show me, I could clearly see it was being spread around a company because that person's copy of it was being opened in 200 cities around world.So, that would actually tip me off that it was like a company. And then I might go look at that company's URL in the, in the sort of subscriber list and see if there are a bunch of people from that company. But that's also be an awesome feature to try to join together, like a company statistic and show people or some sort of heat map about like, who's opening it.But I, I, I, that is the one thing I do. I look every week at the total number of opens by it subscriber because it gives me a sense of if it's being forwarded beyond the initial open. And then like, if someone has a 2000 next to them, like they've sent this to a lot of people. And so it's just sort of a mental note in my head.Nathan: [00:10:12]That's interesting. I like that. okay. So let's talk about how the newsletter group, cause obviously going from, you know, a couple hundred people to a couple hundred thousand people is a lot of work. We don't want to be hand-wavy about it. There's, there's a lot in that maybe like from that 300 people to say the first five or 10,000, did that part of the journey look like?Robert: [00:10:35]Yeah. So, look at, once it started getting momentum, there were a couple articles, there was a Boston globe article. There was an ink article kind of, again, this is the newsletter. I read saw some big bumps on that. anyone who emailed me, you know, it would be added to the list, you know, so I was good about anyone that I interacted with would make the cut.I actually had a tool that would scrape my inbox and do that, which is pretty cool. you know, because, and, and, and, and thinking through LinkedIn. So I was good about making sure that people I were connected to were on it. And then I started to just think more about touch points, you know, in terms of, if someone was doing a we'd sign them up for bee.I think that's, you know, that's something I focused on as the list has gotten bigger, but I really, I also, because it was being forwarded a lot, I tried, and I, you know, stole some, I ripped off a duplicate, like just, I tried to be clever with the lions around. Hey, you're stealing this copy from someone else and it's free, like sign up to get inside to get your run.So I tried to make sure that the people that were reading it or got forwarded one knew it was like a newsletter that they could get every week and try to get them to sign up. And, the other thing I was really good about is I would syndicate them on LinkedIn or I post on LinkedIn and I'd always say at the bottom, Hey, this is part of my Friday Ford series.You can sign up here and that actually generated a fair enough look, LinkedIn is one of the few media syndication things that lets you, you know, they're not paying you to do, it's not ink, it's your channel. So I think the thing that people forget is they they're, you can, you know, you can really actively drive signups to, to a newsletter list from LinkedIn.Nathan: [00:12:15]Yeah. And I remember when we were talking. In a long Uber ride from in park city. I think that something like that doesn't surprise by it is that LinkedIn was driving a good number of subscribers for you. Was there a particular strategy there or are you just recently getting the content?Robert: [00:12:34]Look, luck is as good as strategy. So I got timing. I was one of the first ones to have the newsletter series and the subscribe button. Plus at the time I was part of a small group where LinkedIn was boosting the content. So I would publish an article. People would see the subscribe button and it would go out to hundreds of thousands of people.And I made sure to let them know that again, I think with a newsletter, when someone forwards a newsletter, the person receiving it could assume like this is a one-time thing, but if they really love the writing, like someone did all of his articles yesterday, brilliant thing, the person wrote. Yeah. At the end of the day, it said some, not this isn't the language, but like I write things like this all the time, you know, get them directly here.I probably, I probably would have done that, but I don't, I don't think people think to think to do that as much. So, you know, if you, if you publish on or you publish on forums, is there any of these things? They really don't let you drive to your newsletter list, but things like medium and Quora and LinkedIn, you know, you can, you can very easily drive to your own list.Nathan: [00:13:34]Do you think that, like that opportunity, obviously you timed timed it well through you don't lock in that timing.Robert: [00:13:41]Yeah. I don't know if it would work the same today, but that's true for any of the channels as they're taking off, right?Nathan: [00:13:46]Right. But the, the republishing idea is interesting because a lot of people will say like, no, I want that content on my own site. And I'm using James as an example. Again, that's something that he did in his first business. He did a lot of like, he would write guest posts for everything. And then in, for James clear.com, he took the approach of saying, I'm going to only like the original content goes on my site, but I'll resyndicate it, you know, Quora, medium LinkedIn, anywhere else.Robert: [00:14:12]Yeah, syndication thing. And again, I mean, I've done, I have columns on Inc and Forbes and you just, you can't link to yourself. Right? So, I, if I put something on there, I have take it all out. what, if you put on LinkedIn core, medium, you can link to your own books, your own material, your own newsletters.So, I think there's some positive value of that from an SEO standpoint, in terms of also putting it on your own site and getting people to link into that, that article. But, you know, I, I consider LinkedIn a great way to build like your own audience on LinkedIn. I mean, I think, I actually think the distribution of five forward is probably bigger on LinkedIn than it is the email just based on my subscriber count there.Nathan: [00:14:54]Interesting. Okay. I also realized I finally accepted your LinkedIn request from three yearsRobert: [00:15:00]I've been sitting there every day. for two years. Sounds like, what did I, how did I offend them? Like, I don't.Nathan: [00:15:09]So, the, the Forbes and Inc like those columns, are you getting a good amount of like a good amount of additional attention from them? Like how do you think about that in your content strategy?Robert: [00:15:20]Yeah. I, I, I think to me, those, I try to focus on things there that where the authority is helpful. Right. I, I think where you're writing a definitive piece. So like, for example, my, you know, you can syndicate anything on thereafter two weeks too, but, but when I'm coming out with the remote book, like the three things to, you know, ask your employer about remote work.I think if you're sharing that with people or otherwise, there is an authority aspect of, of, of, of an anchor forms. One thing I've noticed though, and I, I don't know how this impacting the stats though, the sites have really pushing towards log-in and paywall. like, this is a lot of stuff going on and I have a feeling like it's probably reducing.Readership because even mean, even I now want to go read my article, you know, it's like, you can, you got to get a subscription. So I assume that's more limiting these days.Nathan: [00:16:17]We ran into that. When, earlier this year we acquired a company called fan bread, which is, email marketing for musicians and billboard covered the. Did, you know, broke the story, but it was behind a paywall and we were like, come on. You know? And so we emailed them in like an hour or two later.They're like, okay, we'll take it out from behind the paywall. But you run into that where you want the name brand, or you're like, oh look, Inc. You know, or, you know, for like like a piece of content, but, but you're right. It gets really hard when it's bound to pay. Well,Robert: [00:16:47]Look, and I, I feel that like everyone needs a business model. No, you know what it is, but I, I, there's a, there's a, or like large, global newspaper I write for. And they asked me to work on a series of something I sent to them and they sent me the article I wrote back. And he, the guy was really receptive to the feedback.And I was like, honestly, I was like, I wouldn't read this article. I feel like I'm being attacked by your banner ads. There is a full-size one, there's a blinking one. There's a video playing, this is terrible user experience. Like I can't even find the content. And like, I know you have to make money, but like, you guys are a prestigious, like big, like this is horrible.I it's just. I was like, and look, we know a lot of this from the affiliate space, Stu I'm like, look at what CNN and Buzzfeed and these folks are doing. I mean, they're, they're, they're trying to tie, you know, write really good content. Then, then, you know, linked to the things are linked to the relevant things or put it in the text so that if you're talking about this thing, buy it and make some money that way.But because a lot of these are just Google display ads, but it was really like, I actually felt like I was under attack, like on, on the page. And I was like, this is not the future. And he was, he was very receptive. He's like, I know it's bad. I'm like, I'm just not sure that putting a hundred display ads on a page is actually going to make you more money than putting the one or two right.Things that are contextual what's beingNathan: [00:18:06]Yeah. Yeah, absolutely. So when you're writing, like what's the relationship between say Friday Forward and, like what you write for Forbes or Inc. Is it Reese indicated? Is it a version of the story that you then write differently?Robert: [00:18:23]Yeah. I have taken Friday Fords and adapted them to like ink or Forbes. not that often, like those need a kind of like 1, 2, 3 format and they really don't want you to talk about yourself. And actually Friday before it usually has personal anecdotes, but like on occasion, like if there's a concept that's really good.I will rework that into that structure. But, but you know, the thing that I've come to understand from, from James and from other people, and I, I used to be from Ben Hardy. Like I used to be a little more, but like the title really matters. Like, I, I, it, you know, it, it feels like you're being a little mark, but if you write a so-so title, the way the algorithm work, no, one's going to read the thing.So I, I think as a writer, you have to flip your brain on this and say, like, not that you should have a bait and switch title or sensational, but increase to send me the top 10 titles every month. And it's really clear the number one thing that the top two that, because either you see it and you read it now and it gets positive algorithm velocity, or if you think that I don't need to read that now.And it doesn't get momentum quickly, it drops to the bottom of the pile. So. You know, I have an editor and a title. I I'll push them. And I'm like warm cup of tea. That's one of my edits. Someone said that to me, once about my writing, like I was like, this feels like a warm cup of tea that you don't need to re like.And, and I think as a writer, I actually think everyone needs to embrace that a little bit. Your, your titles, they shouldn't be beat and switchy. They shouldn't be national Enquirer, but they, they kind of need to make people want to read it now.Nathan: [00:19:54]So, yeah, I'm definitely guilty of that. Of all. I'll write a 3000 word article that I'm really proud of. This is one of the things that I'm always going to refer back to, and then I'm like, oh, and the title, there we go. Yep. That'll work for the deadline. You just kind of move on and then you realize like, wait, why didn't people read it?Robert: [00:20:11]Right. And what we, we operate in this world, what goes up, it goes into feeds and like the stuff that's quickly looked at and clicked on and acted upon rises to the stop. And so you're talking about four to five times, probably the number of people that would read your article with the right title and by, and by the way, ink, ink forces AB titling.And I would tell you that I am, I am wrong more than ha like so wrong at, which is the, which would be the more effective title, which shows why it's in the testing is, is interesting. But every time I get the top lists again, it sounds as if they are all, you know, you won't believe why Delta airlines is firing all of its pilots, or this is the number one thing that all successful things haven't caught.Like those are the ones that are constantly the most read articles.Nathan: [00:20:57]Yeah. Okay. So I want to ask about writing process because showing up, like when you're running a company and you've got a substantial team now and all that.Robert: [00:21:06]Yeah.Nathan: [00:21:07]And showing up every week and like writing good, original content that people want to forward and share with, you know, with their teams and everything else.That's hard to do. So tell me about your process for producing that quality content on The Nathan Barry Show – 044 – Nathan Barry_PROCESSED: [00:21:19] aNathan: [00:21:19]Consistent basis.Robert: [00:21:21]Yeah. So Friday Forward, I have a very good editor on my team, worked on them for two years. He could probably write an article and I couldn't have told you, you know, if my, I mean, he knows my voice at this point, but, I once had someone write me on Friday at four and say, whatever you pay people to write these for you, like it's worth it.And I was like, thanks, dude. Like I write them out. so, yeah, I will draft it. Like I can draft a thousand words pretty fast. It'll just be a mess. Like it takes me four times as long to edit versus a good editor is like, can he edit and half an hour? What would take, take him four hours to write it? And it would take me, you know, four hours to edit it.So, I try to just get out that kind of concept draft quickly on Friday Forward. I usually get one, get one big edit back and then we'll do one or two reds on tweaking. It's kind of like, it just meant, like I write it on Sunday or Monday, Tuesdays edit day Wednesday, we set it up. It needs to go out by, 1:00 PM on Thursday.Cause that's 7:00 AM. New Zealand on Friday, I which is the first, the first 7:00 AM. so, that's the process on Friday Forward on other things I I've actually with the editor sort of embrace the scribe process. So, so like I did that this morning, which is, I said, look, here's an article.I think we should write. Here's the title kind of intro concept, main three points and I'll, I'll bullet it all out and I'll say, we need, we need a data point on this or that. And I may even like audio record. A minute on it and then they'll draft it up for me and actually works really well. and in terms of, cause sometimes it's like, I think this is the point we want to make, but let's see if we can find a stat that backs this up.So they're always, my idea is it's always my, you know, you know, framework, but I I've always leaned heavily on editors because I can spit out a lot quickly. And then to say, can you please take this mess and help me clean it up a little bit?Nathan: [00:23:21]Yeah. how do you go about finding an editor for that? Like you obviously have an editor that you've had a long long-termRobert: [00:23:28]Yeah. I've worked with different people. I, it takes about six months, I think to really get one of the things I would suggest is if you start working with the editor is really used track team. And this is like the same thing at delegation. Like when I would change something, I would explain why I was changing it.Right. Like I never used say always and never in my writing. I don't want to say anything that can be disproven. Right. So I would always like go the ex like I make comments about why would like never use, like, if you can use such as right. so try to develop those rules so that as they're editing, they really like understand my tone and my language. and that sounds awful.Nathan: [00:24:08]Does that end up going into a, you know, a standard operating procedure for how to write light bulb?Robert: [00:24:15]I think so. I haven't seen it, but I actually think they have it, but that's, I, I should check that, that we have that, but yeah, it probably has sort of like a, whatever those guides are, those standardized guides, right. Of like re what is the Bob ism? And it's not proper English or grammar. It's just, it's funny.I always feel like, you know, something, this is a delegation, you know, something by God, but when someone forces you to explain it, what it is, it's actually really helpful from a training standpoint. Like, I don't like the sentence. Well, why? Because it says something that can be disproven. Right. So then, then you realize, oh, that's really the, that's really the core thing that the editor could, could learn from.Nathan: [00:24:53]Okay. So I have to ask you about saying something that can be disproven. Like there's other writers that would be really trying to have like concrete statements, you know, and all that. So why, why are you on the other side of, of trying to specifically avoid that?Robert: [00:25:08]Well there's opinion, in fact, right? So your opinion can be argued, but I don't like to say, like, I think, for example, let's say, I said like, you know, all email marketing, CRM companies, like make this mistake right. Or make this same mistake. Well then, you know, Nathan comes along and publishes an article and says, we absolutely don't that.Right. I could write an opinion that says, you know, I think the vast majority, like, or something like, but, but, but actually I think it actually hurts your credibility. If you state something as an absolute, that someone can disprove that you can have a theory, you can have an opinion, you've got whatever they have can be disproven.Like for example, I have a, an opinion that you should never make counteroffers like in, in a business now. but if I said that counter offers never worked. That would be, someone would be like no work and I'd be like, no, but actually you're proving my point. They work one out of 10 times. and so my point is that, why would you do anything that works one out of 10 times?What you're all going to do is you're going to tell me about those one out of 10, and you're never going to talk about the nine out of 10. So we just do it as a rule because we know it has a 10% acceptance rate. So that's the difference between stating that as like a fact that that is a proof point versus an opinion.Nathan: [00:26:23]That makes sense. I'm tracking with that. Cause people always latch on to like, oh, let me find the one exception to prove you wrong.Robert: [00:26:29]Correct. They'll attack back and then there'll be right, because they'll post they'll find the thing. Like here's an example of what's, like I even said, I knew it was going to happen and it was actually kind of funny, but in one of my Friday Forwards, I was talking about progress and like innovation. I was like, look, if you're the best run horse and buggy shop in America, you know, you probably don't have a great business.And so of course, someone sends me this horse and buggy shop in Lancaster, Pennsylvania in Amish country. I'm like, yeah. And do it. I know there's like two of them, but like that wasn't the, that wasn't the point of the article.Nathan: [00:27:00]Yeah. that, makes sense. I want to ask about is the PR side, like how, cause you talked about in the early days. Getting some, like the, the newsletter mentioned in different press publications, stuff like that. What is your PR strategy? How does that fit into the growth of it? Or is it all just kind of organic and, and whatever comes.Robert: [00:27:21]Yeah, we we've tried PR over the time. What's interesting is that we have found that a lot of the PR in our industry has not been very valuable. Like it's just people know it's our industry. If they want to talk about our industry, they'll find us. They'll include us in something like, it's not, it's still not a widely discuss thing, but, but actually these other stories tend to get picked up more like Acceleration Partners does a pay $500 to, for people to go on vacation and not check their email.Right. Or, you know, founder wrote this email and now 200,000 people read it. So, so it's actually some of these other things that have gotten us kind of more, I'm still not convinced you can, it's really hard to measure any of this stuff. So I'd rather get it organically, you know, do an hour. No. What wastes my time that to pay someone five or $10,000 a month to, to not actually be able to.Measure what, what we're getting from that, I I've continually been disappointed with our corporate PR efforts, unless they are super targeted on an award and industry thing or something like that. You just, you know, if someone writes about how our industry is changing and we are changing, our industry is the wall street journal cover story.Like that's going to help our business. But every article where Robert Glazer weighs in with one line, like we operate in partner performance, outcome marketing. So I'm always thinking about how is someone going to go from that article to researching my business, the buyer they're never going to like it.So it might make us feel good that my name was in there, but I had to bet any amount of money that this would lead to business. The answer is no.Nathan: [00:29:02]Okay, that makes sense. And that's kind of the way that I've thought about it as well. And I've seen these like ancillary things we picked up so much moreRobert: [00:29:09]Yeah, and those, those are free, right? You almost just get those from doing this stuff and people hearing about the policy at your company or, or, you know, people writing about this really cool thing that, you know, convert kids doing. And then someone says, oh, I need a new email company. So I like what they're doing.And I respect that. Right. Versus like, again, if you tried to pitch the wall street journal on email marketing stories, I think you'd be, you know, wildly underwhelmed with the results that you'd probably get.Nathan: [00:29:38]Yeah.Robert: [00:29:38]I also think people had a really hard time in the last 24 months getting any PR any mass market TV PR outside of things related to the election, social justice.And COVID right. It's anyone I've known as launched a book has had no success with mass market PR in the last 24 months. They just can't get them to talk about this stuff.Nathan: [00:30:02]Yeah. So speaking of books and courses, you've got a few of each, and I'm curious, like when you set out to write a book or produce a course, what's the, what's the thing that you're optimizing for in that? Like, is itRobert: [00:30:17]Probably probably a good question to ask for before I, started on that process. yeah, so I I'm optimizing really for my sort of why and purpose, which is to like share ideas that help people in organizations grow. That's, that's sort of my core purpose. That's why when I figure out something I kind of wanna like crowdsource it.So, I'm thinking about what makes, you know, the, the, the impact, I think, as you know, like, and I've read a bunch of your stuff, like a book is sort of. The top of the tent, but really like if you're not, Lane's not like Tim Ferriss or Malcolm Gladwell or Danielle Steele, like you're just not going to make a living off of, off of, writing books.And so if you do want there to be something that is more revenue generating, generating under that, then you've got to have sort of a logical thing that, that comes next then, you know, in talking to a lot of people and back to that sort of teaching thing, realizing that also the thing about books is particularly a global books, which might like I get the data six months later.Like I work in affiliate where we get everything real time around the world, and then the book data that you get six months later. so it's been really interesting about courses is that, Look, if a book changed someone's life, they might still not pay $30 more for me to, if I told you there was an app that was $9, you'd be like, oh God, a $9 app, but you'd go buy a $14 IPA, you know, this afternoon.No problem. So something about book has a limiting price structure and, and, and if you work with a publisher, you're going to make like a buck or two a copy. so, but, but, but a a hundred dollars course sounds reasonable or a $500 course sounds reasonable. The margins are great and you get all of the data, you know, in real time.So, and I think the most important thing, and look, I learned this from the pandemic a little bit, and, and, and DTC. So think about the restaurants during the pandemic. So there were restaurants that had loyalty programs, knew their customers, all this stuff could reach out to them, could let them know that they were doing delivery.They were doing wholesale drops your kids. There are other restaurants that were packed every day of the week, who had no idea. They know you need the, Hey, Nathan, but I don't know how to, how to get in touch with Nathan. Right? So, so I think it's critical these days, whether it's a course, a download or something, like if someone loves your book and your content, like you want a direct connection to that person, as best as you can.Nathan: [00:32:45]Yeah. And I mean, we saw that all across the board, in the pandemic of like, it kind of flipped, which businessesRobert: [00:32:51]Right?Nathan: [00:32:51]Well, and there were a lot that we're doing.Robert: [00:32:53]The businesses that knew their customers were like 10 X better off than the businessesNathan: [00:32:58]Yeah, for sure. So when we think about putting out a course, the question that I have on, on the revenue side is right. You run a substantial business already. And so how do you think about it? W, the revenue from courses, is that, is that meaningful? Is that just like, you're trying to get the ideas out there and it's nice to get paid for it so that it pays back the production costs or is that like actually, a revenue stream that you track and are interested in growing?Robert: [00:33:25]I think it's a little bit B plus C like in terms of like one of the things people don't realize, I think people will get used to Friday for being free. You know, other stuff like I, you know, I offered when people bought the book, I think this is the creator conundrum of, of sometimes like, you know, I offered either you bought the nine, nine, said he booked during launch week, or you bought the full price, audio book or whatever book.And I gave you the $8 course for free. So of course I had three people, you know, say if I buy the 99 cent ebook, will you give me the $80 course for free? I've been delivering value to you for like three years. Like it's too much to ask for like $5. Like it's just sort of, you know, it's insulting at the end of the day.So, I think it's, I think it's important to establish, Pete Vargas has sort of influenced me on this a little bit in terms of the, you know, w w w what is the sort of one to many versus done with you versus one-to-one? I think there's an assumption that you are just out there doing this, you know, and available for anything I'm in and people asking me, can you come talk about this to my forum?Can you come do this? And then it's like, you don't kind of ask a lawyer for free legal advice. So, so I do think it is important to sort of establish like, Hey, the book might be X, but, you know, speaking has a price. This has a price. The content has sort of price. Yeah, I'm not, I'm not looking to retire on it, but I would like to cover the costs of a lot of, you know, and there's a lot of costs and a content produce content produce a podcasts.But, over time, that would be a good income stream to have, like, to me, it's the win-win, is there something I can deliver to people of real value that they can get, like the core value, of course, when they come out of that and they see that was life changing and you know, that can also be profitable.Like that would be great. because I think sometimes we have our profit and one place and our passion and the other, and I always say don't people are really jealous of the world or golfers because. The guy made $3 million and won the masters on Sunday. He just wants to go do the same thing on Monday.Right. So if you can, if you can add value, connect with people and they're happy to exchange like a fee for that, like then that's, that's sustainable. But I do think people sort of also get into that example. Don't underestimate like what it costs and just, you know, you have a couple of hundred thousand person email list and a podcast and this service, and then that's 10 bucks a month.Like the free newsletter could be a fair amount of money.Nathan: [00:35:54]Yeah. I mean, as the way I, that I know since the free newsletter is what drives my business,Robert: [00:36:00]Yeah.Nathan: [00:36:00]I know it can be quite a bit of money.Robert: [00:36:02]So if you own a newsletter company, so, you know,Nathan: [00:36:05]Yep, exactly.Robert: [00:36:07]Well, I thought I actually was reading some strategies last week on also people want to dialogue, they want to write, you know, me, it's like, it's a lot of people. Like I, I'm starting to envision what more of a premium community looks like. And again, to sort of bifurcate and say, I don't think I want to charge for the newsletter, but if you want to talk about this, if you want advice or otherwise, like, I can't, I, you know, for what I charge an hour for, like, I can't, like, I can't just be on the hook for everyone in the world to do that with them.So I I've, I've been open. Look, I'd be curious to your thoughts. I've been thinking about what is, what does that look like? I'm not sure I want to charge for the newsletter. but, but how do I have sort of a, a premium group of people who would like access or more dialogue and that, but, but that has to have some cost to it.Nathan: [00:36:52]Yeah, well, there's a lot of people doing this, with their newsletters. And so I think it's a good, a good model actually. there's a startup called circle, that I invested in another set of like basically making this it's effectively like community forums type software, but like a modern, modern version of it, and that works really well. Like here's the newsletter. And then if you want to pay a hundred dollars a year, $25 a month, like any, anything, any version of that, a couple of things you don't want to make a new treadmill for yourself, right? You have a treadmill that's working very well. I tried to not has a negative connotation.Friday Forward isRobert: [00:37:33]Yeah.Nathan: [00:37:33]For you. It's just a very effective treadmill. And so be careful to make another thing that you have to show up for and you have that obligation. Cause you don't want to end up hating that. And so I would really make it about the connection to other people. And when you show up, that's a bonus. because then people are like, who else reads Friday for who else is the biggest fan of Friday forRobert: [00:37:57]We tested it. Yeah. And we tested that. That's what we played around with, with a free Facebook group. So I think we were going down that route. So that was good. Good advice.Nathan: [00:38:05]And then, then you can show up and it's fun because it's not an obligation. And then, you know, you show up every week or every month or whatever, andRobert: [00:38:12]That's icing. Not, not cake.Nathan: [00:38:14]Yeah, exactly. So that's the biggest thing. and then I would charge enough, especially cause you're in the business market. Like whenever I see people putting these things out and it's like $5 a month, you know, orRobert: [00:38:26]Yeah.Nathan: [00:38:27]Even $10 a month, just like, that's not, that's not enough. Like I would probably be.Robert: [00:38:32]I would say by you need, buy-in like, I, I very rarely give away things for free, even if I would want to, because I think that person's not going to follow through. They're not going show up. I, I won't, I won't, I won't do speaking for free events for the most part, because I think the, you know, those people will tell you that there's 2000 people coming and they'll get 200 becauseNathan: [00:38:52]Right.Robert: [00:38:53]There's no, skin in the game.Nathan: [00:38:54]Yeah. So I would do something like $500 a year as the price point, because then people are saying like, okay, I'm committing for a year. it's like a substantial amount of money. You know, it's not quite an impulse buy. It sets the barrier, like the bottom end of who's going to, to sign up right. Someone who isn't going to pay $500 a year to like troll your community, you know? And so it also sends a signal to everyone, like, okay, people who do this are going to be going to be invested and also turn on, on like membership style. Content is super high compared to software and specific. You know, in that sense.And so going in annual plan is going to cut down on significant churn and you have time to deliver value. Whereas if you like, or the pay newsletter that's monthly or something like that,Robert: [00:39:43]Right. People don't get value for two months. They're on vacation and then they'll turn it off. Yeah.I mean, do you say if you got to pay this interest, I mean, I went through all these, I read all the articles and you probably have some good ones. If you go to paid, you probably got to cut your audience 90%.So, you could argue those are the people that, that, that, that, that really matter. but, again, I think it's more of like, what could you give the 10% that is above and beyond that rather than cuttingNathan: [00:40:07]Yep.Robert: [00:40:08]The 90%? Yeah.Nathan: [00:40:09]Yeah. And I think that's the way to go of adding something for, for the premiums side. I actually, yesterday launched a hobby paid newsletter. I made it just a hundred bucks one time, like a one-time payment. And really, I wanted to write about like, what creators should do after that. Made the bar set was $200,000 a year.Like I've doneRobert: [00:40:30]Yeah.Nathan: [00:40:30]Writing about how to get to that point and that everyoneRobert: [00:40:34]Yeah,Nathan: [00:40:34]Gets there, which is amazing, then they're like, what do I do now?Robert: [00:40:38]Or you should do like an NFT blockchain thing on it. So you sell a hundred, a hundred dollars subscriptions and that's all you're going to sell. Right. So then maybe they have like, they actually have to, you have to buy into it, right. If you want to get into, like, they could actually increase in value.Nathan: [00:40:52]That's right.Robert: [00:40:53]It's not this guy I've seen dumber ideas.Yeah.Nathan: [00:40:55]Oh man. I've seen so many dumb ideas and in crypto and blockchain, it's amazing, but, but it imaginally works. Okay. one thing that I want to talk about is more the intersection between your content and, and the company. and, and specifically as you spend your time, how do you think about, like, do you think about them as separate things and I'm, I'm askingRobert: [00:41:20]Never did before, you know, we're a little different now we bought on it, brought on an investment partner last year. And so like, I have to think about that a little differently versus like, Hey, it's all my world. And I do do what I want to. so, yeah, I, I do think about that.Like, for example, look, I just came out with this book. It's a bestseller. It's not about our business on how to thrive in a virtual workplace. you know, we're in a talent war right now. We've been doing virtual workforce as I'm sure you are in every other business in digital. We've been doing digital work for 10 years and now that remote work for 10 years, I think everyone's remote, like a big part of our positioning.We know how to do this. We've been doing this, you know, forever. and so, you know, I just drafted an article this morning, you know, the four questions to ask, you know, a potential employer about remote work. And, and so the premise is like, it's not all the same. Right? So that, so that's a helpful. Piece for the book.It's a helpful piece for our company and a value proposition. I always said to people, we, we do this a lot internally for our company writing. If you're asked something four or five times, write an article about it, right. Even better publish that on Forbes so that when a candidate comes to us and says, how are you different, you know, from a remote, then you say, well, here's the Inc article about the four questions you should ask, all companies.And I've given this tip to a lot of companies, my financial advisor, I'm like, look, you get asked it four times, you, right. Article, you have it published somewhere. And people are like, oh, like this person. Yeah, that's what they're talking about. Like, it doesn't sound like you're making it up on the, on the spot.And then all those things are our thoughts. So I do, I keep different lists where I'm like, this is kind of a Friday Forward article. So this is a industry head on, you know, why partner the marketing is going to be the next wave of digital marketing. And then there's this stuff that's in between around like it has some company value, it has some value outside.And I think that's sort of like, you know, in PR we're not paying for it. So that's sort of like the PR that we don't know what the value is, but we're also not paying for it. So we'll try to measure it as best we can.Nathan: [00:43:30]Yeah. I love that approach of having like for getting clients or in this case. The thing that we're all trying to do is, is get cus or not customers get team members, right. recruiting is the biggest thing that we're doing and you're right.Like we used to have this huge advantage of being. You know, I don't know what the stats were, but certainly not even one in 10 companies being remote, remote friendly, and now it's like, oh, it's a hundred percent, so, right.So you're not thatRobert: [00:43:56]But, but you and I both know that they're all just selling people. Oh, you can come work remote, but like, it's very different for a whole company that's built around that versus this whole teams in LA you're in rural Pennsylvania. You're gonna be zooming, you know, when they, when they pitch on this, I think this is like the difference in college and like difference between rushing a fraternity or sorority, and then pledging what, you know, it's like, they're selling you on a vision.I'm not sure that visions get turned out to be true in a lot of companies, but it's going to take awhile for people to figure that out. So yeah, we want, it's good for us that people to read that, ask those questions, know how we would answer them. I think you should always be publishing that sort of content around your, that, that strengthens your employee value proposition. Aall that stuff,Nathan: [00:44:38]Yeah. I love that of specifically putting it, like placing the content somewhere else. Like we have that content on our site. it's soRobert: [00:44:46]Right.Nathan: [00:44:46]To link out to it and be like, well, I mean, you didn't have to say like, here's the article that I wrote for ANC. You know, you can say like,Robert: [00:44:52]Right. called me and I said, here's some really good content for your weekly Inc column. Like, do you want to write an article about this? And I'd be like, yeah, that's a perfect day. Right? I mean, this is, this is how the world works. And then you point to the coverage. I mean, this is, this is, this is how the world works.Nathan: [00:45:06]Yes. All the, all the strings behind the scenes.Robert: [00:45:09]Yeah. So I'll expect to request from you nextNathan: [00:45:11]Yeah. I'll have to think about what that is specifically, but, but yeah. We'll make it happen. let's see, what else did I want to ask you about? Oh, let's talk about company culture. That's something I'm trying to think of. If and I had met before we did a panelRobert: [00:45:25]I think we met like, literally on that panel, likeNathan: [00:45:28]Yeah.Robert: [00:45:29]That's how we met.Yeah,Nathan: [00:45:31]Yeah, it's a topic that we're both super passionate about you at one point, I don't know if this is still true, like things are in flux. You were the number one rated CEO on Glassdoor for aRobert: [00:45:43]I think I was, I was, Number two, for one year.Nathan: [00:45:47]To number one. That's disappointingRobert: [00:45:48]No, no. We got to number one and it's very hard to stay up there. my experience, and I think I was given this experience to share to, someone who's in one of my farms last night, whose company is about a hundred people winning all these cultural awards.And I said, just be ready. Like, you're about to hit. I can tell you, like, when you went all these things and whatever, you, you hit this point where then the people who are upset in any way, like, you know, make it their mission to to be heard. what,Nathan: [00:46:17]Oh,Robert: [00:46:17]Yeah.Nathan: [00:46:17]The, now you're at like, you have this,Robert: [00:46:19]You're you, now that you have all these things, you are going to be a target and it's going to frustrate you.And you're going to now start getting the negative reviews on Glassdoor and stuff, because you've put yourself on a really high pedestal and somehow someone's going to be unhappy or whatever, and they are going to want to make sure that the world knows that you are not perfect. which no one really is, but I was giving him the speech last night because he's, the company is great and they have an amazing culture and the winning, all these words, I'm like it's coming.I, I, you know, we look a similar approach. Like I don't, I don't think. That we are the best place to work in the world for everyone. I think that a great culture is when, what you do, what you say and what you think say and do are in alignment. And, and every company has a unique value proposition. I say, it's like universities, right?The university of, I don't say Michigan, like 50,000 person campus, very different than a small liberal arts school in may and a 500 person in the class. They could both be great schools, but they are appealing to totally different demographics. They're clear about their value propositions and they go with that.And I think the best thing a company can do is, you know, say what it does, but I don't think any company's great for, for anyone. You know, our, our job is to figure out the, we found it's about less than 2% of the people that are really good match for, you know, our culture and how we work and our industry, our, our environment.Nathan: [00:47:42]How do you, like, what are some of the things that you use specifically Acceleration Partners to, to, filter for that or did to put out there? Like these are the types of people that should apply and that would find it a good fit.Robert: [00:47:52]I know there's a lot of controversy around kind of this cultural fit thing, particularly around a lot of DNI initiatives. To me, this is like a vernacular thing. W no companies should be looking for carbon copies like of everyone. And I understand if that's like the fit, but I, I believe, and as I think you do a cultural fit, I think this is true with your spouse, with your community, with your company, which is like on these big principles, like we're pretty aligned.It doesn't mean we're the same. We have the same hobbies. We have the same way of thinking. But like, you have, like, as I, as I said, like, if you start a church group on Sunday mornings, you don't want a rabid atheist in that group. That's not why you're there to do that. Like arguing with you about everything.Like there can be a group for that person and that's fine. But for that purpose, like that's not, that's not the point of it. Yeah. And I think like if your company has some core things that believes in, like, it's not looking for a homogeneous group of people, but like you have to be aligned around those things.And each company is, should really be different and it should be. Value proposition. Like we, we look we're, we're a virtual company. We're, we're a marketing agency. We deal with really fast client services. Like that's not for everyone. if you like consensus, decision-making where you have a lot of time to do that.Like we're not the right environment for you. Clients want action. They want fast. So we, we, we interview for cultural fit. And again, I'll use the word, even though I know it's a trigger point for some people, cultural alignment, I will say not, not, not. And, and then aptitude to do the job. So the cultural part, we have a whole bank of behavioral based interview questions around our core values, and then examples of what a good answer sounds like or a bad answer.So I'll give you one, I always say, look, if people are interviewing and they do the research to find all these questions, and that's the kind of person we want to hire, but Excel and improve is one of our core values. We are, we, we, we, we move quickly voracious learners. Like we need people that like that.So if I said, Nathan, what's a, what's a book you read, or of course you've taken or something you've done to get better in the last couple of years. And you come up with crickets, like you're you can't come up with anything that you tried to do to get better in the last couple of years. Like probably not a, not a, great fit for our environment.Nathan: [00:50:11]Yeah. And I think in that. I mean, you talk about culture, fit people, say culture, contribution, any of those things it's important to talk about or or make it clear that we're talking about values. We're not talkingRobert: [00:50:24]Yes,Nathan: [00:50:25]Like backgrounds, like, let me go find someone who went to theRobert: [00:50:29]No.Nathan: [00:50:30]I did or anything like that.We're talking about someone who says, like it's trying to achieve the sameRobert: [00:50:33]Right.Nathan: [00:50:34]And,Robert: [00:50:35]You agree on the same again, if you're a partner with someone and you don't have this share overlapping the same values, there's no way that relationship will work out because it means when you get to the big things, you're, you're not you're in discord, over those things. So, so get our value of own it.There are just some people. Again, I can see it early on and they're like, look, this thing got screwed up. Here's what I could have done better. Here's I'm going to share the learnings of that. Right. And then other people who want to duck and hide, and, and if, if you're at this company and you're someone who doesn't have that mentality of just owning it, like it, it it's really going to clash with the thing, but right.That is not a personality trait. It is not a, it is not an, it is not a gender. It is not a race. It is sort of, a belief set, about the type of organization that you want to be in.Nathan: [00:51:30]Are there anything that you're specifically looking to be challenged on or as you hire people? Right. We talked about culture contribution,Robert: [00:51:38]Yeah.Nathan: [00:51:38]In that side.Maybe you're seeing things in the, in the values that aren't being represented as well as you'd like in the current team where you're actually seeking out people to, to, either challenge value, maybe not challenge the value, but challenge the team and the execution or the value.Robert: [00:51:55]Yeah, so, so right now we've been open with a company about this. We're super open about feedback. We have these discussions openly. I think for some people that haven't been in environment anymore, it's like a little getting used to, but so we have this value of Excel and improve, which is like excellence is doing things really well, but you always have to be improving them.We've been over indexing on excellence and not improvement. I think people have been a little too process oriented and they had just not had, we're not taking the smart and the calculated risks. So, we talked this through with a company and we're like, Like co like making a mistake, not following a compliance process, making a mistake for getting to do it.That's not good trying something new that doesn't work, but knowing that it wasn't going to put you out of business or whatever, that is good. That's what we need. That's enough. Like failing to perform a compliance check is, is just a failure to follow a process. But we did have an open discussion that like, it feels like process is winning out over innovation, and we need to really get on the improvement side.And I think what you'll find is that when you're implicitly or explicitly rewarding as an organization is what's getting attention. And I think we were celebrating two minutes too much that people that were doing things well and not the people that were taking smart risks.Nathan: [00:53:10]Yeah, that makes sense. I'm reading, which I probably should have read a long time ago, but the book Turn the Ship Around, and he's talking about, you know, so it's a submarine captain, who went through a lot of this and, and they had it, you know, obviously every single process, like down you, but it was all about not making mistakes, like under no circumstances, will you make a mistake?Robert: [00:53:33]On a nuclear sub that maybe is really important,Nathan: [00:53:36]Yeah. but he got of like, there, they got so focused on that, that they like kind of lost critical thinkingRobert: [00:53:43]Yeah.Nathan: [00:53:43]That they weren't like the differentiation that you're trying to make of the type of mistake. Right. Like messing up the nuclear reactor. That's a, like the complianceRobert: [00:53:54]Well, there's a commission and a mission, like the whole VW diesel scandal happened because the CEO was so intolerant of mistakes. When then they found out that the engine didn't deliver the promise emissions and EPG that he had promised for two years, they were like, we got to cover this up because he's going to fire us all.So, they used all of their German engineering, like with battery to figure out how to cheat the whole system rather than solve the problem. so it was a classic example. Yeah. You want, yeah. A mistake, like trying something new, understanding the consequences if it doesn't work. And that is not a mistake, that's aNathan: [00:54:36]right?Robert: [00:54:36]Right If every night at 12 o'clock, you're supposed to check the boiler temperature and you fall asleep and forget it. Like that's a mistake. Like that's a mistake you need to fix.Nathan: [00:54:46]Yeah. Yeah. Are there some, as you adopt that, like, can you model that for the team? Are there areas that you're pushing yourself or, like challenging to make those kinds healthy mistakes or take the risks that, you know, show the learning and growth?Robert: [00:55:05]Yeah, I think it's less of, I think it's coaching it and modeling it. We've actually like again, tried to coach our team. Like, here's how you can think about this. Here's how you should think about like, what's a mistake that you have permission to make. One of the things that was really helpful shared with the team when someone shared this picture of a boat.So, with a water line and like, look the below the water line stuff is going to sink the boat. Right. We kind of really don't want to make those mistakes. And in client services, I think it's hard because mistakes are publicly facing. So I think it's actually even harder to like put someone on their first call and have them say the wrong thing, because then you got some cleanup to do, but to, to get photos, like, look this stuff, that's above the water. That's not going to stink the ship. Like let's make them learn from them, not make them again. What we really need you to do is like watch the water line basically.Nathan: [00:55:54]Yeah, that makes sense. Okay. Last thing that I'm curious about is your shift going from here, right? You brought on a partner like investment the business. It sounds like you're freeing up even more of your time to do content and, and like be an individual creator in that way. Like where do you go from here? What are the next things that you're, you're putting time into?Robert: [00:56:15]Yeah. So, you know, I have a, a long time, number two, who's really assumed most of the operational control over the business. Last couple of years, we've always operated that way. I actually think, you know, that we operate on the traction kind of U S model that like, a well-run fast growing business needs someone who, you know, it comes up with 10 crazy idea. These needs the visionary role, and it needs the integrator role, the person who keeps the train on the track and then the person who figures out where,

ABOUT: Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and The Wall Street Journal, USA Today, and the internationally bestselling author of four books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. STAY CONNECTED: Site: https://www.robertglazer.com/ Facebook: https://www.facebook.com/RobertSGlazer/ Twitter: https://www.twitter.com/robert_glazer/ LinkedIn: https://www.linkedin.com/in/glazer/ Newsletter: https://www.robertglazer.com/join-today/ __________________ Thank you again for joining us today! If you know anybody that would benefit from this episode please share it with them and help spread the knowledge and motivation. Don't forget to show your support for the Rise Up For You Podcast by writing a review on iTunes. Your feedback helps the success of our show and pushes us to continuously be better! Check out www.riseupforyou.com for more podcast episodes, webinars, events, and more to help you get to the next level in your personal and professional life! You can also follow us on Facebook, Instagram, LinkedIn, and Youtube @riseupforyou Looking for more support? Grab your free coaching call with our team completely FREE! Bring your questions about Confidence, Leadership or Business and we will assign you the best coach to provide customizable support. SCHEDULE YOUR FREE CALL HERE calendly.com/riseupforyou/coaching

Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and The Wall Street Journal, USA Today, and international bestselling author of four books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. In this episode of UNprofessional Podcast: Challenging moments of being a CEO  Rewriting the command and control playbook  Entrepreneur stereotypes and villainizing success Filling the gap in the market for female thought leaders   Equity vs Equality in the workplace   Follow Bob Instagram: https://www.instagram.com/robertglazer_/ (@robertglazer_) Website: https://www.robertglazer.com/ (robertglazer.com) Connect with Hilary Website: http://hilarycorna.com/ (hilarycorna.com)  IG: https://www.instagram.com/hilarycorna/?hl=en (@hilarycorna) Youtube: https://www.youtube.com/channel/UCSysJ_sppqm8IZSt452Ra6A (Hilary Corna) This show is produced by http://soulfireproductionsco.com/ (Soulfire Productions)

Thank you for taking our quick and painless listener survey at friend.nicemaker.co.  Kris Kelso is a keynote speaker for leadership conferences, corporate events, and universities and is a frequent guest on television, radio, and podcasts. He is a trained and certified executive coach and is the author of Overcoming The Impostor: Silence Your Inner Critic and Lead With Confidence.  Learn more and contact Kris at KrisKelso.com. Dealing with the Imposter. How we can use social media more socially. Asking thought-provoking questions. How industries and locations lead to imposter syndrome. How imposter syndrome can be a good thing. Silencing your inner critic. Embracing failure. Considering the outcomes. Perspectives on fear and feelings. Self-doubt and insecurity. Michael and Amy Port at Heroic Public Speaking. Public speaking and performance. Communication skills. Power in partnerships. Proud insecurity vs. humble confidence. Kris recommends reading Getting Naked by Patrick M. Lencioni. Dave mentioned reading If I Understood You, Would I Have This Look on My Face? by Alan Alda. Theme song is “Little Jane May” and the end song is “Funny Feeling” by AlistairChristl.ca Get your free copy of Improve with Improv by subscribing to the Nice Maker Newsletter at nicemaker.co     ❤️  Friends of the Nice Podcast visit friend.nicepodcast.co  

Episode 185: CEO and 4-Time Bestselling Author, Robert Glazer talks about creating a best place to work, the power of core values, and managing successful remote teams. Guest Biography Bob Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate. Under Robert’s leadership, Acceleration Partners has become a recognized global leader in the affiliate and partner marketing industry, receiving numerous industry and company culture awards. Bob was also named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the Wall Street Journal, USA Today and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships and How To Make Virtual Teams Work. A regular columnist for Forbes, Inc. and Entrepreneur, Bob’s writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance. Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. In this episode, you'll learn: Why leadership styles can be like trying on different sweaters The importance of identifying core values for a company, leadership teams, and employees Keys to building successful remote teams from a CEO who has led a 100% remote workforce for 14 years Show notes: http://www.inspiredmoney.fm/185 Find more from our guest: www.robertglazer.com Facebook Twitter LinkedIn Instagram The Elevate Podcast with Robert Glazer Friday Forward newsletter Mentioned in the episode: Philip McKernan Rustic Pathways BUILD Books: Friday Forward: Inspiration & Motivation to End Your Week Stronger Than It Started by Robert Glazer How to Make Virtual Teams Work: Manage and Empower a Virtual Team That Thrives While Working from Home by Robert Glazer Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others by Robert Glazer Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing by Robert Glazer Money Tip of the Week Core values and your money Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the Wall Street Journal, USA Today and international bestselling author of four books: Elevate, Friday Forward, How To Make Virtual Teams Work and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.• Friday Forward, Bob's inspirational weekly newsletter: https://www.robertglazer.com/fridayfwd/• Elevate, Bob's latest book which was named a WSJ and USA Today bestseller: https://geni.us/ELEVATE/• Friday Forward book: https://www.robertglazer.com/forward/• The Elevate Podcast: https://www.robertglazer.com/podcast• Bob's website: https://www.robertglazer.com/Acceleration Partners: https://www.accelerationpartners.com/

If you love this episode, feel free to share It with a friend and leave a five-star review! (If you don't love it, no need to leave a review) If you would like to join the Gratitude Community, we Invite you to join 60K subscribers to "The Gratitude Journal", published bi-monthly.We are grateful for our sponsor Methods Of. Learn the "Methods of Leadership" from some of the best CEOs, executive coaches, thought leaders and business thinkers on the planet. Use my discount code COMEBACK2021 at checkout for a 50% discount!Our guest today is my friend, Bob GlazierBob Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.Under Robert's leadership, Acceleration Partners has become a recognized global leader in the affiliate and partner marketing industry, receiving numerous industry and company culture awards.Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where he sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the Wall Street Journal, USA Today and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships and How To Make Virtual Teams Work.A regular columnist for Forbes, Inc. and Entrepreneur, Bob's writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance.###Adrian Gostick and Chester Elton have spent more than two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. Their work is supported by research with more than a million working adults across the globe. They are authors of multiple award-winning Wall Street Journal and New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, and Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. They have been called “fascinating” by Fortune and “creative and refre LifeGuides is a peer-to-peer community that helps people navigate through their day-to-day stressors by providing a place of empathy, listening, wisdom and support with a Guide who has walked in your shoes, experiencing the same challenge or life experience as you.

Robert Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners, and the co-founder and Chairman of BrandCycle. Robert was ranked #2 on Glassdoor's list of Top CEOs of Small and Medium Companies in the US.   Robert's popular weekly inspirational newsletter, Friday Forward, reaches over 100,000 individuals and business leaders across 50+ countries. He is also the host of the Elevate Podcast and a Wall Street Journal, USA Today and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships and How To Make Virtual Teams Work.   A regular columnist for Forbes, Inc. and Entrepreneur, Robert's writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership.   Outside of work, Robert can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.   Links mentioned in this episode: RobertGlazer.com Robert's Friday Forward "Here's Why I Don't Let My Teenage Son Beat Me In Basketball" "Don't Let Your Own Financial Success Become a Crutch for Your Kids" "18 Summers"

Join me in welcoming our guest for today, Robert Glazer.  Robert, also called Bob, is the founder and CEO of the global partner marketing agency, Acceleration Partners, and the co-founder and Chairman of BrandCycle. A serial entrepreneur, he has a passion for helping individuals and organizations build their capacity to Elevate.   Bob is a columnist for Entrepreneur, Forbes, Thrive Global, and Inc. writing on topics ranging from performance marketing and entrepreneurship to company culture, capacity building, hiring, and leadership. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where Bob sits down with leaders, thinkers, and authors to discuss personal growth and helping others live their best lives. Bob is also the Wall Street Journal, USA Today, and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships, and How To Make Virtual Teams Work.   In this episode, we dive into the nitty-gritty of Bob’s book and newsletter, Friday Forward. We discussed stories he shared through his weekly newsletter and some insights on purpose, pain, work-life balance, and snowplow parenting. If you enjoyed the stories we shared in this episode, do yourself a favor and make sure to join Bob’s newsletter.   Episode Highlights:   ●       Journey to Building Acceleration Partners [1:25] ●       Friday Forward Newsletter [7:45] ●       Feedback: Robert Shares a Metastory [13:35] ●       Purpose in Pain [19:30] ●       The Disadvantages of Snowplow Parenting [25:20] ●       The Idea/Myth of Work-Life Balance[32:55] ●       Book Recommendations [35:50]   AND MUCH MORE!   Resources Mentioned In This Episode: ●       If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent. ●       Know more about Bob and his works by visiting his website at robertglazer.com. ●       Check out Bob’s book, How to Make Virtual Teams Work, and learn how to manage and empower a virtual team that thrives while working from home. This is very timely, so make sure to grab your copy! ●       Make sure to also check out Bob’s other best-selling books: o   Elevate o   Friday Forward o   Performance Partnerships ●       Did you like the stories shared in this episode? Make sure to join Bob’s Friday Forward Newsletter here. ●       Connect with Robert: o   Facebook o   Twitter o   Instagram o   LinkedIn ●       Book Recommendations: o   Mistakes Were Made (But Not by Me) by Carol Tavris and Elliot Aronson o   Grit by Angela Duckworth o   Mindset by Carol Dweck   Quotes: “The feedback really tells me the ones that hit a personal chord with people. Feedback is helpful.” “What kept me writing was feedback and understanding that people were getting something out of it, and it was making a difference.” “You need some of the haters to draw interest.” “Passion clearly comes from pain.” “We’ve reached diminishing returns on wanting better for our kids.” “So many parents are preparing the path for their kids. They are not preparing their kids for the path.” “Cognitive dissonance is one of the more dangerous forces out there.”     Ways to Subscribe to Redefining The Top One Percent:   Apple Podcast Stitcher PlayerFM Spotify

The age-old dilemma: how to build an agency that makes sense for you plus makes you attractive to your clients.   Arguably the best form of marketing is to pay for your marketing after you get your customer. Also known as performance-based marketing.   In this episode of the #BestofTIA series, we revisit my conversation with Robert Glazer, Founder and CEO at Acceleration Partners, about how to implement performance-based marketing in the agency world.   What we talked about:   - Robert's litmus test for whether a firm is best-in-class   - What it takes to do affiliate program management   - The differences between newer agencies and traditional digital agencies   - Challenges to rapid growth for performance-based marketing   Check out these resources we mentioned:   - Robert wrote Performance Partnerships about affiliate marketing   - The Friday Forward podcast   To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Today husband and wife team Tim Krotiris, Philotimo CEO  and Elana Harari Group CEO sit down to discuss a topic close to their hearts. Partnerships. The right partnership can be the key ingredient for success in your business but one that is misaligned can spell disaster. They share the lessons learned from a long history of both working together and bringing on other partners into various businesses and look at the elements, behaviours and actions that are needed to strengthen your partnership, in whatever form that takes. Follow Backable below: Podcast: https://www.podfollow.com/backable Facebook: tiny.cc/backableFB YouTube: tiny.cc/backableTV Instagram: tiny.cc/backableInsta Web: https://backable.ai/ Stay safe and Enjoy.

Robert Glazer is the Founder and CEO of Acceleration Partners, which is a global partner marketing agency. He's also the recipient of numerous industry and company culture awards, including Glassdoor's Employees’ Choice Awards for two years in a row. Robert is the author of the inspirational newsletter Friday Forward, which is read by over 200,000 people in 60 countries on a weekly basis and he also authored the Wall Street Journal and USA Today bestseller Elevate, and the international best-selling book Performance Partnerships. He has a couple more books coming out including How to Make Virtual Teams Work and his newest book, Friday Forward, which will be released in September 2020. Robert is also a sought after speaker at companies and organizations around the world and he also hosts The Elevate Podcast. Join John Corcoran on this episode of Smart Business Revolution Podcast as he talks with Robert Glazer, Founder and CEO of Acceleration Partners, about Robert's work in affiliate partner marketing and how he grew an agency to over 170 employees. They also discuss things like building company culture, creating scorecards and KPIs for a virtual team, and what Robert has learned from doing a podcast. The post Robert Glazer | How to Build Culture with a Virtual Team of 200 appeared first on Smart Business Revolution.

Today’s guest is a serial entrepreneur and inspirational speaker with a passion for helping others build their capacity. He is CEO of a global partner marketing agency, Acceleration Partners, and the co-founder and Chairman of BrandCycle. He has been recognized as a global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including: Glassdoor’s Employees’ Choice Awards (2 years in a row), Ad Age’s Best Place to Work, Fortune’s Best Small & Medium Workplaces (3 years in a row), and Boston Globe’s Top Workplaces (2 years in a row). He is the author of the Wall Street Journal and USA Today bestseller, “Elevate,” the international bestselling book, “Performance Partnerships,” and just released “Friday Forward: Inspiration and Motivation to Help End Your Week Stronger Than It Started.” He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate podcast. Please join me in welcoming Robert Glazer.   Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration! In this episode we discuss: his thoughts on leadership: “Leadership is the combination of having a vision, rallying people towards that vision and having the whole be greater than the sum of the parts.“ how his “repressed” childhood skills are what have made him a successful entrepreneur today. his initial dream of wanting to be a lawyer and how that evolved over time and two internships. his start as an online entrepreneur as a strategy consultant focusing on high growth business. his strategy to invest in people to help his business grow sustainably and still be a great place to work. his deep dive into building a business to sell vs. founder based businesses. his strategy for hiring to take things off his plate. his style for nurturing the different levels of his network and his three tips for networking. Links Robert Glazer on LinkedIn and Twitter. www.robertglazer.com &  www.accelerationpartners.com www.fridayforward.com Add his book website, podcast website, anything else he mentioned at the end. Books mentioned in this episode: “Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others” by Robert Glazer “Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing” by Robert Glazer “Friday Forward: Inspiration & Motivation to End Your Week Stronger Than It Started” by Robert Glazer “Elevate - Journal (Ignite Reads)” by Robert Glazer “The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities” by Patrick M. Lencioni “Leading Without Authority: How the New Power of Co-Elevation Can Break Down Silos, Transform Teams, and Reinvent Collaboration” by Keith Ferrazzi Other Resources Listen to my episode with Bob Burg. Listen to my episode with Seth Godin. About Robbie: Robbie Samuels is a keynote speaker, TEDx speaker, and relationship-based business strategy coach who has been recognized as a “networking expert” by Harvard Business Review Ascend, Forbes, Lifehacker, and Inc and as an "industry expert in the field of digital event design" by JDC Events. He created The 5% Advantage Program, a four-week experiential program that helps presenters grow in their confidence with Zoom, online facilitation, and virtual event design so they can reduce their tech angst and host more engaging online experiences that meet the purpose of the convening and participants' need for content and connection. He is the host of #NoMoreBadZoom Virtual Happy Hour, a popular weekly virtual event that explores new ways to design engaging virtual experiences. He assists organizations with bringing their in-person events strategically online as a Virtual Event Design Consultant, Virtual Emcee,

Today's guest is a serial entrepreneur and inspirational speaker with a passion for helping others build their capacity. He is CEO of a global partner marketing agency, Acceleration Partners, and the co-founder and Chairman of BrandCycle. He has been recognized as a global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including: Glassdoor's Employees' Choice Awards (2 years in a row), Ad Age's Best Place to Work, Fortune's Best Small & Medium Workplaces (3 years in a row), and Boston Globe's Top Workplaces (2 years in a row). He is the author of the Wall Street Journal and USA Today bestseller, “Elevate,” the international bestselling book, “Performance Partnerships,” and just released “Friday Forward: Inspiration and Motivation to Help End Your Week Stronger Than It Started.” He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate podcast. Please join me in welcoming Robert Glazer. In this episode we discuss: his thoughts on leadership: “Leadership is the combination of having a vision, rallying people towards that vision and having the whole be greater than the sum of the parts.“ how his “repressed” childhood skills are what have made him a successful entrepreneur today. his initial dream of wanting to be a lawyer and how that evolved over time and two internships. his start as an online entrepreneur as a strategy consultant focusing on high growth business. his strategy to invest in people to help his business grow sustainably and still be a great place to work. his deep dive into building a business to sell vs. founder based businesses. his strategy for hiring to take things off his plate. his style for nurturing the different levels of his network and his three tips for networking. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 212

Robert Glazer discusses his simple framework for achieving greater clarity and accelerating your development. — YOU'LL LEARN — 1) How to know if you're living below your potential 2) How to clearly define your core values and purpose 3) The small wins that lead to tremendous growth Subscribe or visit AwesomeAtYourJob.com/ep602 for clickable versions of the links below. — ABOUT ROBERT — Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author of the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. • Book: Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others (Ignite Reads) • Company: Acceleration Partners • Website: RobertGlazer.com — RESOURCES MENTIONED IN THE SHOW — • Software: OneNote • Software: Evernote • Software: Loom • Software: Vidyard • Book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris • Book: Atlas Shrugged by Ayn Rand • Movie: The Fog of War: Eleven Lessons from the Life of Robert S. McNamara • Term: Stockdale Paradox See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Inside the Greenroom! Today we speak with the founder and CEO of Acceleration Partners, a global marketing agency, Robert Glazer. Gain some major insight into a foundation that will help launch you into a consistent long term virtual team, content marketing, and thought leadership. Robert is a master at content strategy and how you can stretch your content to gain stages, audiences, and even “breakthrough” and start to show the impact of your brand.  Speakers, learn about overcoming biases for agency speakers, how you can gain more audience by branding yourself as a speaker separately from your company, and building an inbound demand.  If you’re an Event planners or entrepreneur you’ll want to hear how direct connections and generosity can bring in some amazing opportunities and clients to take your event and business to the next level.    Here’s what we cover: Building World-Class Remote Culture  How a book can be a breakthrough tool How important is it actually to have the CEO as the main voice  How Robert grew a huge newsletter How companies transition to Collective Thought Leadership Why Robert never sells from stage  Overcoming biases for agency speakers  Building inbound demand for speaking  Give 110% on any stage no matter the audience size, people talk How to make the most out of your content with Content strategy And much more! LINKS:   Connect with Robert: Website: www.robertglazer.com Connect: robertglazer.com/connect  Newsletter: www.robertglazer.com/fridayfwd Book: geni.us/ELEVATE/ Acceleration Partners: www.accelerationpartners.com   Learn More About our Stage Agency:  www.advanceyourreach.com/stage-agency stageagency@advancyourreach.com   Connect with Blair: blair@advanceyourreach.com    Connect with us: Facebook: ​​www.facebook.com/advanceyourreach Website:​​ advanceyourreach.com Email​: ​info@insidethegreenroompodcast.com   Influential Speakers in Robert’s life:  Cat Hoke JT McCormick  Adam Gran   Episode Minute By Minute: 0:02 What to expect today 3:17 Meet Robert 6:45 How Robert has leveraged and E-book 10:13 Conversion comes at the end 11:47 What to do with FAQ 18:32 Leveraging books for speaker 20:23 The roll of a CEO in content creation 30:21 How Robert monetized his morning routine 38:59 Using less energy to complete task 42:20 What are we doing on social media? 45:48 The speakers who have impacted Robert the most 47:43 Roberts favorite moment inside a green room   More About Robert: Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships.  He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.

We are delighted to have the opportunity to talk to an amazing serial entrepreneur today, Robert (Bob) Glazer. Bob has a passion for helping individuals and organizations build their capacity to outperform. Bob is the founder and CEO of the global partner marketing agency, Acceleration Partners, where the mission is to drive the digital marketing industry to be performance-based and to change the work-life paradigm. Bob is a serial entrepreneur with a passion for helping individuals and organizations build their capacity and elevate their performance. He started his company remotely, and grew it from 7 to 170 employees in just ten years, in eight different countries! He is with us today to talk about his upcoming book Friday Forward, which launches September 1, 2020 and is about how he made the decision to run his company remotely, and how he uses his unique methods of helping and motivating others. Be sure to join us to hear our fascinating and inspiring discussion! Bob's bio Bob Glazer is the founder and CEO of Acceleration Partners, and the co-founder and Chairman of BrandCycle.  Under his leadership, Acceleration Partners has been recognized as a global leader in the affiliate and partner marketing industry and has received numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards for two years, consecutively, Ad Age's Best Place to Work, Entrepreneur's Top Company Culture for two years in a row, Inc. Magazine's Best Place to Work, Great Place to Work & Fortune's Best Small & Medium Workplaces for three consecutive years, Digiday's Most Committed to Work-Life Balance, and Boston Globe's Top Workplaces for three years in a row. Bob was also named to Glassdoor's list of Top CEO's of Small and Medium Companies in the US for the past two years.  Bob writes for The Wall Street Journal and USA Today. He is the author of four bestselling books, Elevate, Friday Forward, Performance Partnerships, and How to Make Virtual Teams Work. He hosts the popular Elevate Podcast, and shares his ideas and insights via the newsletter, Friday Forward, which reaches over 200,000 individuals. Additionally, Bob is a regular columnist for Forbes, Inc., Entrepreneur Magazine, and he speaks globally to companies and organizations on themes related to business growth, culture, building capacity, and performance. Bob is a past recipient of the Boston Business Journal's “40 under 40” award and he is an advisor/board member to several high-growth companies. He serves on the Board of Directors for BUILD Boston, and he has served as a global leader in the Entrepreneurs' Organization (EO) and founded The Fifth Night charitable event. Outside of work, Bob enjoys skiing, cycling, reading, traveling, spending quality time with his family, or overseeing a home renovation project.  An underachiever Bob was an underachiever during his first seven years at school, and most of his report cards said that although he seemed smart and creative, he did not focus or apply himself.  Bob Glazer's journey When he found his way into business and marketing, however, he came to realize that he loved to learn! He became interested in fast-growing companies and entrepreneurship, and he started focusing on marketing and high-growth businesses. He was very entrepreneurial but also very risk-averse. So, although he had some strong opinions, he was not initially willing to put his money where his mouth was. Leaning into non-conformity Bob learned to lean into non-conformity. And he found that many of the things that make him successful today are the things he was told he had to fix or change, early on. He later came to understand that he only needed to change the way those things were applied.  Overcoming risk aversion Once he finally overcame his risk aversion, Bob started to feel more comfortable depending on himself. So, he began to lean into his ideas, embraced diversity, and things started accelerating for him. Starting two companies About fourteen years ago, Bob left his last job and started two companies. He found that way more exciting than helping someone else grow their high-growth business. And he realized that although he enjoyed working in high-growth companies, he loved growing his own company more. About Acceleration Partners Acceleration Partners represents brands in the performance and partner affiliate marketing industry. It helps companies build affiliate programs, which are programs where brands partner with people in a similar way to digital business development instead of paying for a click or impression, they pay for an outcome. About BrandCycle BrandCycle has a smarter, more consolidated, user-friendly platform that removes the pain points from affiliate partnerships. While building Acceleration Partners, Bob saw an opportunity to represent brand partners. So, he started another separate company called BrandCycle, with the idea of gaining some traction with partners.  Some overlap It was a successful venture, and even though there is a slight overlap between Acceleration Partners and BrandCycle, BrandCycle works with hundreds of brands that Acceleration Partner does not have as clients. Brand Cycle continues to grow as the demand in the industry increases.     Work/Life Balance?   Bob doesn't believe in work/life balance. He says if you are looking for a work/life balance, you will always be disappointed. Bob uses an integrated approach to do many things simultaneously. Bob references Mark Zuckerberg's sister, Randi Zuckerberg, who says she can't focus and balance all things each day. Don't do things half in and half out. Bob tells employees to focus 100% while at work and when home give your all there.  Bob's New Book, Friday Forward Bob's latest book provides the inspiration needed to make meaningful, lasting changes in your life, and help others do the same. Featuring 52 inspiring stories, Friday Forward is a year's worth of inspiration in one book. It can be bought anyplace books are sold and will come out on September 1, 2020. Links and resources: Bob's website Buy Bob's books

KL081 Robert Glazer Founder & CEO at Acceleration Partners Lifting Others Up as Leaders Episode Summary Listen to this episode of the Keep Leading!® podcast as I interview fellow podcaster and MG100 Coach, Robert Glazer. Robert, among other incredible accomplishments, is a Wall Street Journal and USA Today Best-Selling Author. His next best-seller, “Friday Forward,” comes out on September 1, 2020. Listen to my interview with him to learn more about this curated collection of the 52 most impactful posts from his Friday Forward newsletter series! Bio Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. Website https://www.robertglazer.com/   Other Website https://www.accelerationpartners.com/   LinkedIn https://www.linkedin.com/in/glazer/   Twitter https://twitter.com/robert_glazer Facebook https://www.facebook.com/RobertSGlazer/ Instagram https://www.instagram.com/robertglazer_/ Leadership Quote Be who you needed when you were younger. Get Your Copy of Robert’s Book! https://www.robertglazer.com/book/   Subscribe, share, and review on Apple Podcasts! https://podcasts.apple.com/us/podcast/keep-leading/id1461490512 Full Episode Transcripts and Detailed Guest Information www.KeepLeadingPodcast.com   Keep Leading LIVE (Live Recordings of the Keep Leading!® Podcast) www.KeepLeadingLive.com The Keep Leading!® podcast is for people passionate about leadership. It is dedicated to leadership development and insights. Join your host Eddie Turner, The Leadership Excelerator® as he speaks with accomplished leaders and people of influence across the globe as they share their journey to leadership excellence. Listen as they share leadership strategies, techniques and insights. For more information visit https://eddieturnerllc.com or follow Eddie Turner on Twitter and Instagram at @eddieturnerjr. Like Eddie Turner LLC on Facebook. Connect with Eddie Turner on LinkedIn. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of my favorite quotes that I live by is by Jim Rohn who said, “Your level of success rarely exceeds your level of personal development.” In many ways what Jim is referring to capacity. Expanding our capacity is one thing. But taking care of our capacity is just as important.  Capacity isn't just about doing more. Capacity is also about making space. I often tell my coaching clients, “strive to be bored.” Because when you have achieved “boredom” you have gotten to a place where you can do more by expending less energy. But in many ways building and nurturing your capacity is about doing the inner work, and I'm always looking for new ways of doing the inner work that will produce actionable results.  To show us how we can elevate ourselves by building our capacity in a variety of ways, I've brought on the founder and CEO of Acceleration Partners, Robert Glazer.  Robert is a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author of the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships.  He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. Learn how to clearly define your core values and understand your personal capacities, by downloading this episode now.  THE UNDERSTANDING WARRIOR “When you know what you want, you need to make space to do what you need to do.” - Robert Glazer Highlights - Capacity is not just about doing more. It's also about making space. The more giving of a profession, the more the need to refill capacity. Resilience is your willingness to see things through but there has to be a ‘why' to it. Otherwise it can be self-defeating. Spiritual capacity is the North Star of your alignment.  Intellectual capacity is how you go about getting yourself aligned with your core values. One-word core values aren't helpful. They need more context to be impactful.  Emotional capacity is how you manage challenging situations. Guest Contact - Robert's Website Robert's Twitter Robert's Facebook Robert's Book: Elevate Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Elle Russ chats with Bob Glazer - the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to outperform. Under Robert’s leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including: Glassdoor’s Employees’ Choice Awards (2 years in a row) Ad Age’s Best Place to Work Entrepreneur’s Top Company Culture (2 years in a row) Inc. Magazine’s Best Place to Work Fortune’s Best Small & Medium Workplaces (3 years in a row) Boston Globe’s Top Workplaces (2 years in a row) Bob was also named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2.   A regular columnist for Forbes, Inc. and Entrepreneur, Bob’s writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the author of Elevate, a Wall Street Journal and USA Today Bestseller, and of the international bestselling book, Performance Partnerships. Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. Connect with Show Host Elle Russ

In this episode, we talk with Robert Glazer. Robert is the founder and CEO of Acceleration Partners, author of the inspirational newsletter Friday Forward, author of the Wall Street Journal and USA Today bestseller, Elevate, and of the international bestselling book, Performance Partnerships. On this Podcast we address the following questions: What are the keys to building a healthy, high-performing remote culture? In what ways can a remote culture drive better engagement and happiness for employees? What permanent changes will businesses experience with regard to employee engagement because of COVID-19? What are the biggest mistakes companies can make when transitioning to a remote environment? This episode is powered by Waggl – Waggl is an agile and comprehensive Employee Voice platform that measures, and truly improves engagement. Enjoy the episode below.

The age-old dilemma: how to build an agency that makes sense for you plus makes you attractive to your clients.   Arguably the best form of marketing is to pay for your marketing after you get your customer. Also known as performance-based marketing.   In this episode, I interview Robert Glazer, Founder and CEO at Acceleration Partners, about how to implement performance-based marketing in the agency world.   What we talked about:   - Robert's litmus test for whether a firm is best-in-class   - What it takes to do affiliate program management   - The differences between newer agencies and traditional digital agencies   - Challenges to rapid growth for performance-based marketing   Check out these resources we mentioned during the podcast:   - Robert wrote Performance Partnerships about affiliate marketing   - The Friday Forward podcast   To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing by Robert Glazer Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/performance-partnerships-robert-glazer The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business—and Robert can show you how to tap into that boundless potential.

Robert Glazer Robert Glazer is the founder and CEO of Acceleration Partners, a global performance marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, author of the international bestselling book, Performance Partnerships, and of the new book, Elevate. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. Alex Torelli Alec Torelli is a professional poker player, digital entrepreneur and full-time traveler. Over the last decade he has traveled to 40+ countries while playing poker and running an online business. He now teaches others to do the same

Robert Glazer is the founder & CEO of global performance marketing agency Acceleration Partners, which has received numerous industry & company culture awards from Glassdoor, Ad Age, Entrepreneur, and Inc. Magazine. Bob is the author of international bestseller Performance Partnerships, and the brand-new book, Elevate: Push Beyond Your Limits and Unlock Success in Yourself and […] The post 149 – The 4 Capacities of Leadership with Robert Glazer appeared first on Jake A Carlson.

Bob Glazer is the founder and CEO of a global performance marketing agency Acceleration Partners. Under his leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including Glassdoor’s Employees’ ChoiceAwards (2 years in a row), Ad Age’s Best Place to Work, Entrepreneur’s Top CompanyCulture (2 years in a row), Inc. Magazine’s Best Place to Work, Great Place to Work & Fortune’s Best Small & Medium Workplaces (3 years in a row) and Boston Globe’s Top Workplaces (2 years in a row). Bob was also named to Glassdoor’s list of Top CEOs of Small & Medium US Companies, ranking #2. Bob is dedicated to helping others build their capacities and raise their personal and professional performance—whether that means scaling a business, strengthening their health, improving their relationships or finding their purpose in life. His inspirational Friday Forward newsletter is read by over 100,000 leaders around the world and he is a regular columnist for Inc, Forbes, and Entrepreneur. He is a sought- after speaker worldwide and is the author of the best-selling book Performance Partnerships and his new book Elevate, which will be released on October 1, 2019. Bob’s writing and speaking are focused on capacity building, performance marketing, building world-class company cultures and changing the work-life paradigm. Bob is committed to sharing his experiences as a CEO, author, and speaker with others, giving individuals and organizations the tools they need to grow their capacity, inspire others to do the same and elevating their performance.   LIMITED TIME! Only a few spots left for the Confluence Women's Retreat at Skamania Lodge in the Pacific Northwest in December! This is the go-to retreat for women of influence and distinction who want to be in community, have conversations that matter, and connect with other dynamic women who are committed to changing the world through service, creativity, and leadership. Click here for details of this fantastic experience.     Get more out of PYP with these links: Show notes Find Your Football Newsletter Nominate a Guest for the Show We always appreciate your rating and review on iTunes!

Robert Glazer is the founder and CEO of the global performance marketing agency, Acceleration Partners. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.Under his leadership, Acceleration Partners has received numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards (2 years in a row), Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture (2 years in a row), Great Place to Work & Fortune’s Best Small & Medium Workplaces (3 years in a row) and Boston Globe’s Top Workplaces (2 years in a row). Bob was also named to Glassdoor’s list of Top CEOs of Small and Medium Companies in the US, ranking #2.A regular columnist for Forbes, Inc. and Entrepreneur, Bob’s writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership.Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the new podcast Elevate with Robert Glazer, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the author of the international bestselling book, Performance Partnerships, and Elevate, which is coming out October 1.Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.Visit Robert at https://www.robertglazer.com and get his new book, Elevate.

Get ready for a life and leadership packed two hours with award-winning CEO Robert Glazer! On this episode of the donothing podcast, Robert and I chat about everything from building a strong work culture to raising kids in the modern world to the importance of taking care of yourself, and so much more.     Robert is the founder and CEO of Acceleration Partners, a global performance marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards where he was named the #2 CEO in 2018.    He is the author of the inspirational newsletter Friday Forward, author of the international bestselling book, Performance Partnerships, and of the new book, Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others. Elevate’s a blueprint on how to build capacity incrementally in these four areas—spiritually, intellectually, physically, and emotionally.   Robert’s also a speaker sought after by companies and organizations around the world and the host of The Elevate Podcast.   Listen in to this week’s podcast and discover:    Why Robert believes “not having enough time” is just an excuse What GSD means Robert’s feelings on the open office space  What a “Relationship Dashboard” is and how to create one His simple technique on avoiding people with bad energies Why Robert’s trying to meditate more often What meditation means to Robert How we can learn to take losses with grace Why we need to embrace competition  What competition means to Robert How parents can best support their kids The importance of honest feedback Why peer and mentorship groups are integral to great leadership What great a company culture means to Robert Robert’s reaction to being named the #2 CEO on Glassdoor When Robert recently felt Imposter Syndrome What Robert’s Ted Talk experience was like How Robert deals with writer’s block What triggered Robert’s first panic attack Why the panic attack was a major wake-up call  How Robert’s eating habits have changed Why the fat-free craze of the 90s still impacts our diet today How a “calorie is not a calorie” Robert’s “revolutionary” diet plan Why gratitude and attitude go hand-in-hand How to better integrate gratitude into your everyday life And so much more...   Connect With Robert Glazer Website: www.robertglazer.com LinkedIn: www.linkedin.com/in/glazer Facebook: www.facebook.com/RobertSGlazer Twitter: www.twitter.com/robert_glazer Listen to the Elevate Podcast www.robertglazer.com/elevate-podcasts Watch His TedTalk: www.youtube.com/watch?v=yV2Qfj0ft0o Buy Robert’s Books Elevate amzn.to/2Wm9F6j   Perfect Partnerships amzn.to/2q88k7J   Robert’s Recommended Resources Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin and Jackie Freiberg amzn.to/2nCF6gb In Defense of Food by Michael Pollanamzn.to/33oNz5S Mistakes Were Made (but not by me) by Carol Tavris and Elliot Aronson  amzn.to/2B6CFWg 4-Hour Workweek by Timothy Ferris amzn.to/2nCfq3i Think and Grow Rich by Napoleon Hill amzn.to/2II679o Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink https://amzn.to/2aY92Zi   TINYpulse Check out TINYpulse, one of Robert’s favorite software programs which helps his team members connect with gratitude www.tinypulse.com   Subscribe to Robert’s Friday Forward Newsletter www.robertglazer.com/fridayfwd   Follow Rob Dube on Social Media LinkedIn: www.linkedin.com/in/robdube Facebook: www.facebook.com/rob.dube.1 Twitter: twitter.com/robddube   Instagram: www.instagram.com/robddube YouTube: bit.ly/2FYdckW   Register Now for the Most Rewarding Leadership Challenge of your Life! You’ve likely heard about the benefits of integrating mindfulness into your life and leadership. But where do you even begin? Or, how can you take your current mindfulness practice to the next level?No matter where you are on your journey, the 2020 donothing Leadership Retreat was designed for you! Join me and other like-minded leaders as we get out of our comfort zones and focus on becoming the best leaders we can be.Together, we’ll grow in ways never imagined through powerful teachings, mindfulness trainings, and undistracted time for real reflection and rejuvenation. www.donothingbook.com/retreat   Rob Dube’s Website www.donothingbook.com     donothing Podcast Subscribe to the donothing podcast to discover simple, practical tips and tools from mindful, high-performing leaders that you can implement in your leadership philosophy today.  www.donothingbook.com/podcast    Buy the donothing book (now available as an audiobook, too!) amzn.to/2y9N1TK

Robert Glazer is the founder and Managing Director of global performance marketing agency, Acceleration Partners.Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture, and Inc. Magazine’s Best Place to Work.Bob is a columnist for both Forbes and Inc. and many other leading publications. He also shares ideas and insights around these topics via Friday Forward, a weekly inspirational newsletter that is followed by over 35,000 leaders worldwide.He recently authored the international bestselling book, Performance Partnerships and is a sought-after speaker by companies and organization around the world.Bob serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur’s Organization (EO) and founder The Fifth Night charitable event (www.fifthnight.org).He is an avid skier, cyclist, reader and traveler and serial home renovator.You can learn more at: http://www.robertsglazer.com or https://www.accelerationpartners.com/The Art of Authority Podcasthttps://businessinnovatorsradio.com/the-art-of-authority-podcast/

Dream Business Radio #363 On this week’s show I interview the founder and CEO of Acceleration Partners, a global performance marketing agency. Bob is also the international bestseller of Performance Partnerships and Elevate. This is a powerful ‘not to be missed’ interview. Download MP3 Connect to Bob Glazer on their website: www.accelerationpartners.com

¿Qué hay para mi dentro del libro ELEVATE? Un plan de cuatro pasos para desbloquear tu potencial oculto. Accede a nuestro grupo privado en Facebook: https://www.facebook.com/groups/conocimientoexperto Programa Principios Experto: https://conocimientoexperto.com/principios Libro Conocimiento: https://www.conocimientoexperto.org/unavidaconproposito Programa Posicionamiento de Expertos en Internet: https://conocimientoexperto.com/programaexperto Más contenidos gratuitos: https://www.conocimientoexperto.org Aplicación Móvil Conocimiento Experto: https://www.conocimientoexperto.org/apps/ Programa Conocimiento Experto Elite: https://conocimientoexperto.com/elite Sígueme En Instagram en: https://www.instagram.com/salvadormingo/ Sígueme en Facebook en: https://www.facebook.com/Conocimiento... Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto Sígueme en Twitter en: https://twitter.com/s_mingo ¿Qué ves cuando miras a las personas de mayor éxito en tu campo o industria? ¿Son afortunados o tienen un talento único en formas que tú no tienes? Bueno, probablemente no. Lo más probable es que tengan una receta comprobada para el éxito. El truco es simplemente elegir el libro de cocina que contenga la receta correcta. Afortunadamente, este análisis te ayudara a ello. Por lo que si quieres saber como ELEVARTE en relación a tu posición actual... ELEVATE (2019) es un manifiesto para los aspirantes de alto vuelo que buscan lograr más. Divididos en cuatro competencias básicas, este análisis proporciona una gran cantidad de consejos prácticos para impulsar tu desempeño espiritual, intelectual, físico y emocional. Centrarse en estas áreas, argumenta Robert Glazer, es un método garantizado para llevar tu vida personal y profesional al siguiente nivel. En este análisis, dividiremos tu desempeño en cuatro áreas o "capacidades" clave: espiritual, intelectual, física y emocional. Piense en ellas como herramientas que, cuando se usan juntas, te llevarán a través de cualquier proyecto. Esto es valioso porque la vida está llena de proyectos exigentes a largo plazo. Ya sea tu vida personal y tus múltiples relaciones o tu carrera profesional con sus numerosos desafíos y obstáculos, el éxito es fruto de la paciencia, la diligencia y la flexibilidad. En este análisis, también aprenderás * cómo ganar claridad en tu misión en la vida; * por qué las mañanas son el mejor momento para comenzar a construir nuevas rutinas; y * por qué sufre tu cerebro cuando no cuidas tu salud física. Edición: Octubre 2019 Robert Glazer construyó un negocio global de $20 millones reconocido como el mejor lugar para trabajar por Inc, Fortune, Forbes, Entrepreneur, Boston Globe y Glassdoor. Robert también fue seleccionado como el CEO # 2 de pequeñas empresas en Estados Unidos por Glassdoor. Está motivado para ayudar a otras empresas y líderes a lograr el mismo éxito. Robert Glazer es el autor más vendido de Performance Partnerships y el autor de Elevate, que se lanzo en octubre de 2019. Sus esfuerzos han servido a numerosas compañías de renombre, incluidas Airbnb, Adidas, Uber, eBay y Target. Robert también ha aparecido en el Dr. Oz Show y es columnista de Inc, Forbes, Entrepreneur y LinkedIn.

¿Qué hay para mi dentro del libro ELEVATE? Un plan de cuatro pasos para desbloquear tu potencial oculto. Accede a nuestro grupo privado en Facebook: https://www.facebook.com/groups/conocimientoexperto Programa Principios Experto: https://conocimientoexperto.com/principios Libro Conocimiento: https://www.conocimientoexperto.org/unavidaconproposito Programa Posicionamiento de Expertos en Internet: https://conocimientoexperto.com/programaexperto Más contenidos gratuitos: https://www.conocimientoexperto.org Aplicación Móvil Conocimiento Experto: https://www.conocimientoexperto.org/apps/ Programa Conocimiento Experto Elite: https://conocimientoexperto.com/elite Sígueme En Instagram en: https://www.instagram.com/salvadormingo/ Sígueme en Facebook en: https://www.facebook.com/Conocimiento... Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExperto Sígueme en Twitter en: https://twitter.com/s_mingo ¿Qué ves cuando miras a las personas de mayor éxito en tu campo o industria? ¿Son afortunados o tienen un talento único en formas que tú no tienes? Bueno, probablemente no. Lo más probable es que tengan una receta comprobada para el éxito. El truco es simplemente elegir el libro de cocina que contenga la receta correcta. Afortunadamente, este análisis te ayudara a ello. Por lo que si quieres saber como ELEVARTE en relación a tu posición actual... ELEVATE (2019) es un manifiesto para los aspirantes de alto vuelo que buscan lograr más. Divididos en cuatro competencias básicas, este análisis proporciona una gran cantidad de consejos prácticos para impulsar tu desempeño espiritual, intelectual, físico y emocional. Centrarse en estas áreas, argumenta Robert Glazer, es un método garantizado para llevar tu vida personal y profesional al siguiente nivel. En este análisis, dividiremos tu desempeño en cuatro áreas o "capacidades" clave: espiritual, intelectual, física y emocional. Piense en ellas como herramientas que, cuando se usan juntas, te llevarán a través de cualquier proyecto. Esto es valioso porque la vida está llena de proyectos exigentes a largo plazo. Ya sea tu vida personal y tus múltiples relaciones o tu carrera profesional con sus numerosos desafíos y obstáculos, el éxito es fruto de la paciencia, la diligencia y la flexibilidad. En este análisis, también aprenderás * cómo ganar claridad en tu misión en la vida; * por qué las mañanas son el mejor momento para comenzar a construir nuevas rutinas; y * por qué sufre tu cerebro cuando no cuidas tu salud física. Edición: Octubre 2019 Robert Glazer construyó un negocio global de $20 millones reconocido como el mejor lugar para trabajar por Inc, Fortune, Forbes, Entrepreneur, Boston Globe y Glassdoor. Robert también fue seleccionado como el CEO # 2 de pequeñas empresas en Estados Unidos por Glassdoor. Está motivado para ayudar a otras empresas y líderes a lograr el mismo éxito. Robert Glazer es el autor más vendido de Performance Partnerships y el autor de Elevate, que se lanzo en octubre de 2019. Sus esfuerzos han servido a numerosas compañías de renombre, incluidas Airbnb, Adidas, Uber, eBay y Target. Robert también ha aparecido en el Dr. Oz Show y es columnista de Inc, Forbes, Entrepreneur y LinkedIn.

¿Qué hay para mi dentro del libro ELEVATE? Un plan de cuatro pasos para desbloquear tu potencial oculto.Accede a nuestro grupo privado en Facebook: https://www.facebook.com/groups/conocimientoexpertoPrograma Principios Experto: https://conocimientoexperto.com/principiosLibro Conocimiento: https://www.conocimientoexperto.org/unavidaconpropositoPrograma Posicionamiento de Expertos en Internet:https://conocimientoexperto.com/programaexpertoMás contenidos gratuitos: https://www.conocimientoexperto.orgAplicación Móvil Conocimiento Experto: https://www.conocimientoexperto.org/apps/Programa Conocimiento Experto Elite: https://conocimientoexperto.com/eliteSígueme En Instagram en: https://www.instagram.com/salvadormingo/Sígueme en Facebook en: https://www.facebook.com/Conocimiento...Sígueme en Youtube: https://www.youtube.com/SalvadorMingoConocimientoExpertoSígueme en Twitter en: https://twitter.com/s_mingo¿Qué ves cuando miras a las personas de mayor éxito en tu campo o industria? ¿Son afortunados o tienen un talento único en formas que tú no tienes? Bueno, probablemente no. Lo más probable es que tengan una receta comprobada para el éxito. El truco es simplemente elegir el libro de cocina que contenga la receta correcta. Afortunadamente, este análisis te ayudara a ello. Por lo que si quieres saber como ELEVARTE en relación a tu posición actual...ELEVATE (2019) es un manifiesto para los aspirantes de alto vuelo que buscan lograr más. Divididos en cuatro competencias básicas, este análisis proporciona una gran cantidad de consejos prácticos para impulsar tu desempeño espiritual, intelectual, físico y emocional. Centrarse en estas áreas, argumenta Robert Glazer, es un método garantizado para llevar tu vida personal y profesional al siguiente nivel.En este análisis, dividiremos tu desempeño en cuatro áreas o "capacidades" clave: espiritual, intelectual, física y emocional. Piense en ellas como herramientas que, cuando se usan juntas, te llevarán a través de cualquier proyecto.Esto es valioso porque la vida está llena de proyectos exigentes a largo plazo. Ya sea tu vida personal y tus múltiples relaciones o tu carrera profesional con sus numerosos desafíos y obstáculos, el éxito es fruto de la paciencia, la diligencia y la flexibilidad.En este análisis, también aprenderás* cómo ganar claridad en tu misión en la vida;* por qué las mañanas son el mejor momento para comenzar a construir nuevas rutinas; y* por qué sufre tu cerebro cuando no cuidas tu salud física.Edición: Octubre 2019Robert Glazer construyó un negocio global de $20 millones reconocido como el mejor lugar para trabajar por Inc, Fortune, Forbes, Entrepreneur, Boston Globe y Glassdoor. Robert también fue seleccionado como el CEO # 2 de pequeñas empresas en Estados Unidos por Glassdoor. Está motivado para ayudar a otras empresas y líderes a lograr el mismo éxito. Robert Glazer es el autor más vendido de Performance Partnerships y el autor de Elevate, que se lanzo en octubre de 2019. Sus esfuerzos han servido a numerosas compañías de renombre, incluidas Airbnb, Adidas, Uber, eBay y Target. Robert también ha aparecido en el Dr. Oz Show y es columnista de Inc, Forbes, Entrepreneur y LinkedIn.

Elevate In this interview, I speak with Robert Glazer, the founder and CEO of Acceleration Partners, author, blogger and inspirational leader about his new book Elevate. In this inspiring conversation, Robert shares four life-changing principles that will help us to overcome self-limiting beliefs, establish positive habits, and find our "why." What are your limits? Do you care to break them? Guest Bio Robert Glazer is the founder and CEO of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, the author of the international bestselling book, Performance Partnerships and the host of the Elevate Podcast. His new book, Elevate, is a guide to building capacity to reach higher achievements and is available for purchase now.

Josh Lapidus, Manager of Paid Media Strategy and Performance Partnerships at Home Depot, joins us on Outperform to discuss how the concept of “partnerships” has evolved over the last few years and how brands like Home Depot are identifying new types of partnerships, testing campaigns with them and how these types of partners tend to differ from “traditional” affiliate relationships. Show Notes How the affiliate model has evolved over the past few years in terms of partnerships formats and compensation models. Home Depot’s perspective on affiliate marketing vs partner marketing. Why it’s so important for brands to dedicate time and effort to building quality relationships with partners. Tips for cultivating relationships with new types of partnerships, especially when doing so requires resources and support from other in-house teams. Internal and external challenges that can arise when expanding new types of partnerships. Why the potential of partner marketing is so high and what brands can and should be doing now to grow their partnerships and their definition of what--or who-- a partner is. Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/. 

This week’s guest is Robert Glazer. Robert is the founder & CEO of global performance marketing agency Acceleration Partners. His company has received numerous industry & company culture awards from Glassdoor, Ad Age, Entrepreneur, and Inc. Magazine.  Robert is the author of international bestseller Performance Partnerships, and is currently anticipating the release of his next book, Elevate which comes out on October 1st. Bob is a regular contributor for Entrepreneur, Forbes, and Inc., and his inspirational Friday Forward column is read by 100,000+ leaders around the world each week.    Where to follow Robert: To learn more about Robert you can visit https://www.robertglazer.com/dowell/ (this site) just for listeners of Do Well & Do Good. You can find the sign up for Robert’s Friday Forward column https://www.robertglazer.com/fridayfwd/ (here). His new book, Elevate, can be found https://www.robertglazer.com/elevate/ (here). Listen to the Elevate Podcast on any podcast platform.   In this episode we cover the following topics with Robert: [3:30] minute: What was life like for you growing up and what were the beliefs around money and success that were instilled in you growing up? Had familiar entrepreneurial path of pushing back on traditional academics. Found his love for learning in his early 20s.  [6:30] minute: Did you recognize yourself as entrepreneurial when you were in High School or did that come when looking back later? Not until later. No entrepreneurial person in his orbit as a kid to know it was a thing. Parents both worked one job their entire lives, all children now own their own companies. [8:00] minute: For listeners building a business, what is it about you or the culture you created at your agency that led to all these awards for company culture? AP is a great place to work for a certain group of people, it isn’t a great culture for everyone which is a key part of the answer. Finding people that match your values, and know what those values are. “The things that we say we value, we value. We do what we say.” [12:45] minute: In looking to go from a higher six-figure business towards a 7-figure business where you are starting to do your first big hires, how do you make that first big step? Need vision, values, and goals and all three need to come with consistency and clarity. When you have that for 3 to 5 years out, those people coming in can know what they are working for and toward. [15:30] minute: You have a new book coming out called, Elevate. Who is this book for and what are people going to get from it? Based around the “Friday Four” columns he has written for a few years. Playbook or framework for self improvement. Breaks it down into areas that you can improve 1% a day. [18:10] minute: What are these four elements of capacity? First is spiritual. What are your values and what do you want most? Second is intellectual. How do you learn, plan, execute with discipline. “Upgrading your processor”. Third is physical. Your health and wellness. Fourth is emotional. How do you relate to the world around you? [22:45] minute: Say someone is looking at those four and thinking, “I’ve got to work on all of these”. Should they focus on one area at a time or try to do them all at once? Spiritual is a bigger, long-term project. The other three are just about doing the work to get better at it. You could start all of those in the same day.  Small incremental improvements really do add up. Put a little pressure on each of these areas every day. [25:00] minute: Having come from running a business that has remote employees, how do you cultivate this kind of growth in a team when you are working remotely? It is a disadvantage, which forces us to be really intentional.  His companies on-boarding is very specific for three full weeks.  Have random calls set up between employees to create interaction and other...

The clearest path to high achievement is building your capacity, incrementally, in four areas: Spiritual Capacity, Intellectual Capacity, Physical Capacity and Emotional Capacity. Each of these areas is separate but connected. ​Robert's framework came out of his weekly Friday Forward newsletter – which began as a simple email designed to inspire and motivate ​his team of 40 people at the time. Today, Friday Forward reaches over 100,000 people each week across 60+ countries and led to his book, Elevate. Additional learning notes: Learn why it’s important to focus on all four elements of capacity building simultaneously. Discover what you can do, and what habits you can add to your life that compound over time. Learn what type of people tend to be the highest achievers. Find the value of a morning routine and reading positive stories. BIO: Robert Glazer is the founder and CEO of Acceleration Partners, a global performance marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, which reaches 100,000 leaders around the world each year. Robert is author of the international bestselling book, Performance Partnerships, and his new book Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others. He is a sought-after speaker by companies and organizations around the world. Find out more about Robert here.  

Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate. Under his leadership, Acceleration Partners has received numerous industry and company culture awards, including Glassdoors Employees Choice Awards (2 years in a row), Ad Ages Best Place to Work, Entrepreneurs Top Company Culture (2 years in a row), Great Place to Work & Fortunes Best Small & Medium Workplaces (3 years in a row) and Boston Globes Top Workplaces (2 years in a row). Bob was also named to Glassdoors list of Top CEO of Small and Medium Companies in the US, ranking #2. A regular columnist for Forbes, Inc. and Entrepreneur, Bobs writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations on subjects related to business growth, culture, building capacity and performance. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the new podcast Elevate with Robert Glazer, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the author of the international bestselling book, Performance Partnerships. His second book, Elevate will be published in Oct 2019.Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. Learn more about Bob at https://www.robertglazer.com. What you will learn in this episode: Glazer's new book, Elevate, is coming out October 1, 2019. How ELEVATE: Push Beyond Your Limits and Unlock Success in Yourself and Others was inspired by the lessons of Friday Forward. How Glazer uncovered the themes in Friday Forward The four elements of capacity building and what they mean A day in the life of the CEO at Acceleration Partners The importance of blocking, organization, and structure in Glazer's schedule Glazer's plans to build an elevate community The culture of Acceleration Partners Resources: Website: https://www.robertglazer.com Book: https://www.robertglazer.com/elevate Twitter: @robert_glazer  

In this episode we talk to Robert Glazer, CEO & Co-Founder at Acceleration Partners. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

Robert Glazer is founder and CEO of Acceleration Partners, a top global performance marketing agency. AP has received many awards for both its industry performance and its company culture, and he was honored to be named the #2 ranked small and medium business CEO by Glassdoor last year. He also started Friday Forward, an inspirational newsletter that reaches 100,000 readers each week and is the author of two books, the international best-seller Performance Partnerships and Elevate, which comes out October 1 of this year.

Robert Glazer is the founder and CEO of a global performance marketing agency, Acceleration Partners. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.Under his leadership, Acceleration Partners has received numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards (2 years in a row), Ad Age's Best Place to Work, Entrepreneur's Top Company Culture (2 years in a row), Great Place to Work & Fortune's Best Small & Medium Workplaces (3 years in a row) and Boston Globe's Top Workplaces (2 years in a row). Bob was also named to Glassdoor's list of Top CEO of Small and Medium Companies in the US, ranking #2.A regular columnist for Forbes, Inc. and Entrepreneur, Bob's writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations on subjects related to business growth, culture, building capacity and performance.Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the new podcast Elevate with Robert Glazer, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the author of the international bestselling book, Performance Partnerships. Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.What You Will Learn:- What capacity building is and how it can change your life- The four elements of capacity building and why they matter: Spiritual, Intellectual, Physical and Emotional- How to harness your Spiritual Capacity, discover your core values and align to them in your daily actions.- How you can build your Intellectual Capacity by setting goals, developing good routines and alearning continuously.- Why anybody, regardless of age or fitness, can improve their performance by building their Physical Capacity.- The way Emotional Capacity affects everything we do, and how important the quality of relationships and management of emotions are to your performance.Note from the author: This journey started with an email.In late 2015, I started sending an email to my team each Friday. While the subject varied each week, the unifying themes were inspiration, high-performance and the courage to push limits and achieve. To my surprise, my colleagues started telling me how much they looked forward to the email each week, and said that they were forwarding it to friends and family as well. I decided to expand the email to my entire network, and Friday Forward was born.Even more surprising, writing the Friday Forward brought me greater clarity on my purpose and my values. I discovered my passion for helping others be their best selves, and unlocking successes that previously seemed inaccessible. In particular, I was drawn to the concept of self-improvement, and I learned in order to achieve anything worth pursuing in life, we first need to build our capacity.Once I dedicated more thought and research to the idea of capacity building and came to realize that there are four elements of capacity building: Spiritual, Intellectual, Physical and Emotional. Each individual person is stronger in some of these areas than in others, but elevating your performance requires you to build all four capacities, simultaneously.Elevate is a guide to how to build those four capacities. After introducing the concept of capacity building itself, the book takes an in-depth look at each of the four capacities, explaining why they matter, how they lead directly to achievement, and actionable steps to improve in each of the four elements.Elevate is not a book of theories or abstract concepts. This is intended for people who are dedicated to achieving elevated performance in both life and business. I hope you will join this journey.- Upcoming Elevate Book (10/1/19) https://amzn.to/2wH1bv5Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Robert Glazer is the founder and CEO of a global performance marketing agency, Acceleration Partners. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.Under his leadership, Acceleration Partners has received numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards (2 years in a row), Ad Age's Best Place to Work, Entrepreneur's Top Company Culture (2 years in a row), Great Place to Work & Fortune's Best Small & Medium Workplaces (3 years in a row) and Boston Globe's Top Workplaces (2 years in a row). Bob was also named to Glassdoor's list of Top CEO of Small and Medium Companies in the US, ranking #2.A regular columnist for Forbes, Inc. and Entrepreneur, Bob's writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations on subjects related to business growth, culture, building capacity and performance.Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the new podcast Elevate with Robert Glazer, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the author of the international bestselling book, Performance Partnerships. Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.What You Will Learn:- What capacity building is and how it can change your life- The four elements of capacity building and why they matter: Spiritual, Intellectual, Physical and Emotional- How to harness your Spiritual Capacity, discover your core values and align to them in your daily actions.- How you can build your Intellectual Capacity by setting goals, developing good routines and alearning continuously.- Why anybody, regardless of age or fitness, can improve their performance by building their Physical Capacity.- The way Emotional Capacity affects everything we do, and how important the quality of relationships and management of emotions are to your performance.Note from the author: This journey started with an email.In late 2015, I started sending an email to my team each Friday. While the subject varied each week, the unifying themes were inspiration, high-performance and the courage to push limits and achieve. To my surprise, my colleagues started telling me how much they looked forward to the email each week, and said that they were forwarding it to friends and family as well. I decided to expand the email to my entire network, and Friday Forward was born.Even more surprising, writing the Friday Forward brought me greater clarity on my purpose and my values. I discovered my passion for helping others be their best selves, and unlocking successes that previously seemed inaccessible. In particular, I was drawn to the concept of self-improvement, and I learned in order to achieve anything worth pursuing in life, we first need to build our capacity.Once I dedicated more thought and research to the idea of capacity building and came to realize that there are four elements of capacity building: Spiritual, Intellectual, Physical and Emotional. Each individual person is stronger in some of these areas than in others, but elevating your performance requires you to build all four capacities, simultaneously.Elevate is a guide to how to build those four capacities. After introducing the concept of capacity building itself, the book takes an in-depth look at each of the four capacities, explaining why they matter, how they lead directly to achievement, and actionable steps to improve in each of the four elements.Elevate is not a book of theories or abstract concepts. This is intended for people who are dedicated to achieving elevated performance in both life and business. I hope you will join this journey.- Upcoming Elevate Book (10/1/19) https://amzn.to/2wH1bv5Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Robert Glazer is the founder and Managing Director of global performance marketing agency, Acceleration Partners. Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture, and Inc. Magazine’s Best Place to Work. He recently authored the international bestselling book, Performance Partnerships and is a sought-after speaker by companies and organizations around the world. You can read Bob’s inspirational Friday Forward posts read by over 35,000 people each week at www.fridayfwd.com   Connect with Robert Website: www.accelerationpartners.com Twitter: @robert_glazer Connect with Jon Dwoskin: Website: http://jondwoskin.com/ Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/Thejondwoskinexperience/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com

On this episode of Outperform, Acceleration Partners’ Senior Director of Performance Partnerships, Alison Chew, shares insider insights about: 3 teams within your company that can help attract new, high-value partners in your affiliate program. Specific examples of how these teams can do that.  How the affiliate marketing model plays in helping you grow, streamline and optimize these partnerships. Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

On this episode Josh speaks with Robert Glazer, Founder & CEO @ Acceleration Partners and author of "Performance Partnerships". They talk about what affiliate marketing is and how brick and mortar businesses might use it.

Bob Glazer is the CEO of Acceleration Partners, a global performance marketing agency, and the Founder and Chairman of Brandcycle. He’s also an alum of the University of the University of Pennsylvania. Under Bob’s leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture, Inc. Magazine’s Best Place to Work, Great Place to Work, Fortune’s Best Small & Medium Workplaces, and Boston Globe’s Top Workplaces. Bob was also ranked #2 in Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. He is a past recipient of the Boston Business Journal “40 under 40” award and the author of the international bestseller, Performance Partnerships. He publishes a weekly newsletter, Friday Forward featuring all sorts of ideas for building capacity. His next book, Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others, will be released in September 2019. In this episode Bob and Stew discuss the creative methods Bob and Acceleration Partners have used to attract, retain, and engage employees and honor their lives outside of work. For example, instead of giving small bonuses to all employees, a few employees are granted the resources to make a dream come true. Other employees, those not selected, are deeply appreciative of working in an organization that really cares about its people. Bob’s done away with the typical annual performance review, he focuses on outcomes versus busy work. Stew and Bob discuss how focusing on a few core values and setting clear and consistent goals helps drive employee retention, a healthy organization, and customer satisfaction. AP’s success testifies to the power of Bob’s progressive approach to elevating people to perform at their best in all parts of their lives. See acast.com/privacy for privacy and opt-out information.

As Scott puts it, being in a relationship with an Olympian is not so peachy. The winningest figure skater in Canadian History manages yet another delicate dance in this conversation... Scott recounts, among other things, how he negotiated relationships in his personal life at the same time that he was being judged for the performance of a relationship on the ice with Tessa Virtue. He's genuinely funny in the way he describes things, but Scott's situation makes you think.

Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. You may remember I went to PI Live last year to swot up on Affiliate marketing – and attending the conference reminded me what a powerful marketing method affiliate marketing can be, when done right. It's a topic we don't often get into on the show – which is why when I came across Robert's book I knew we had to get him on. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Robert Glazer is the author of Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing and the founder and Managing Director of Acceleration Partners, an industry-leading affiliate marketing agency. His agency has attracted many high-profile clients including Adidas, Reebok, Gymboree, Target, Modcloth, and many others.   Quotes To Remember: “Any good affiliate has valuable shelf space.” “The key difference in a well-run affiliate program is that you have real resources against recruiting.” “Affiliate marketing is half technology and half people.” “A lot of people are just afraid of trying.”   What You’ll Learn: Optimizing offers to make them more attractive How to find perfect partners in promoting your brand Learn to engage with partners through the launch process and boost commissions How to continue conversation with affiliates even when you are not launching new stuff How to get affiliates involved with an Evergreen promotion? What makes a successful affiliate program?   Key Links From The Show: Robert’s Site Friday Forward   Recommended Books: Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing by Robert Glazer Principles: Life and Work by Ray Dalio Mistakes Were Made (But Not by Me) by Carol Tavris and Elliot Aronson

Robert Glazer, founder and Managing Director of Acceleration Partners, and is focused on personal motivation, and coaching people to go well beyond what they have done before.   Key Takeaways [5:52] Employees come into a company, they leave, and they advocate for the company. Citing Lee Caraher’s The Boomerang Principle, Bob notes that his companies maintain partnerships with alumni. [13:16] There must be room for failure. A failed campaign can inform a better campaign, after a debrief. [16:38] Bob talks about performance and capacity. Capacity is like a balloon. You can learn to perform up to your capacity and then you can learn to grow your capacity more than you have ever done. [17:45] When people have work struggles, their struggles are often tied to personal issues. [27:18] Your zone of strength is where you excel. [29:45] A turning point on Bob’s leadership journey was learning to ask, “Who are you? What do you value? What do you really want from life?” When you can align your life around all of that, you’ll be extremely successful. If your job supports your core purpose, then you’re going to be happy.   Facebook: Robert Glazer Twitter: @Robert_Glazer LinkedIn: Robert Glazer Book site: Performance-Partnerships.com Blog site: FridayFwd.com Podcast: Accelerationpartners.com/resource-center/our-podcasts/ Website: AccelerationPartners.com Website: BrandCycle.com Website: RobertSGlazer.com   Quotable Quotes   Real relationships can be sustained through good times and bad.   Win-win is the essence of performance   Trust = Character & Competence   When 20% is R&D, failures are not catastrophic.   If you knew something would work in advance of trying it, you could be on a beach somewhere.   Coaching people to where they should be is Step A of leadership. Step B is getting them to do more than they’ve ever done.   “Almost every big new idea I have comes out of travel.”   The worst thing you can do is work on your weaknesses. Be aware of them, but spend your time in your zone of strength.   “If you haven’t actually figured out where you’re trying to go, it’s very hard to lead others.”   Bio Robert Glazer is the Founder and Managing Director of Acceleration Partners, an industry-leading affiliate program management agency that helps preeminent brands, including adidas, ModCloth, Reebok, Target, Gymboree, and Warby Parker, establish and grow transparent, brand-aligned, and performance-driven affiliate programs.   Robert is also the co-founder and Chairman of BrandCycle and the author of the inspirational blog, Friday Forward. His passion for sharing his experiences and expertise in internet marketing, affiliate marketing, and marketing strategy has made him a sought-after speaker across the globe. He is respected for his ability to explain the oft-misunderstood world of affiliate marketing, where it is headed, and why the affiliate model is such an important part of a growing company’s business.   In addition to writing the globally best-selling book, Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, Robert is a regular contributor to numerous outlets, including Entrepreneur, Fast Co, Huffington Post, Success, and Forbes, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England.   You can learn more about Robert at RobertSGlazer.com   Books mentioned in this episode Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, by Robert Glazer The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees, by Lee Caraher The Optimistic Child: A Proven Program to Safeguard Children Against Depression and Build Lifelong Resilience, by Martin Seligman The Speed of Trust: The One Thing That Changes Everything, by Stephen M. R. Covey Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

Robert is the author of Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing and the founder and Managing Director of Acceleration Partners, an industry-leading affiliate marketing agency. Top 3 Value Bombs: 1. A great company is defined by its culture, core values and leadership. 2. Focus in on one or two tasks and delegate the rest to others. 3. Leverage influencer marketing to expand your brand’s reach. Sponsors: School of Rock: A children’s services franchise where you'll get to pass the torch of musicality to a new generation of musicians AND operate a profitable business at the same time! To learn more visit Franchising.SchoolOfRock.com, contact the School of Rock team, and tell them Entrepreneurs on Fire sent you! Incapsula: Protects and accelerates over 4 million websites every day. Get a free enterprise trial of Incapsula’s services when you visit LP.Incapsula.com/2017Podcasts!

Robert Glazer’s exciting new book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing examines the roots, evolution and ongoing transition of affiliate marketing into one of the most important forms of direct-to-consumer digital marketing. Glazer, Founder and Managing Director, Acceleration Partners, will clarify the elements of true affiliate marketing and demonstrate for business leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness. Robert Glazer is the founder and Managing Director of Acceleration Partners, an industry-leading affiliate program management agency that helps preeminent brands, including adidas, ModCloth, Reebok, Target, Gymboree, and Warby Parker, establish and grow transparent, brand-aligned, and performance-driven affiliate programs. Visit his book site to read a free chapter of his book. You can learn more about Robert here and consider subscribing to his blog - Friday Fwd Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Affiliate marketing has been around for a long time, but just like other models of business, it is rapidly evolving. Founder and Managing Director of Acceleration Partners, Robert (Bob) Glazer is here to discuss his passion for growing revenue and profits for B2C-based companies. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and […]

Serial entrepreneur Robert “Bob” Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He has an exceptional track record of helping companies grow their revenues and profits using performance-based affiliate marketing. In this episode, we talk about how entrepreneurs & businesses can implement performance-based marketing techniques to grow their businesses. Inc. magazine has recognized his company as one of the fastest growing companies in America 5-years in a row. Mr. Glazer is a highly sought after speaker for business & marketing conferences, and a contributor to many large publications including Success.com, Entrepreneur.com. Bob is a recipient of numerous accolades including the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England. When he's not working with clients or writing articles and blog posts, Bob serves as an active member of several non-profit organizations including the Board of Directors for BUILD Boston, Entrepreneur's Organization (EO) and The Fifth Night (www.fifthnight.org). Every Friday, Bob writes an inspirational post for his friends, family, and employees on his website Friday Forward (www.fridayfwd.com). Resources www.accelerationpartners.com (our site) www.performance-partnerships.com (book website with free chapter download and affiliate grader 5 min test) www.robertsglazer.com (my site) www.fridayfwd.com (my weekly inspiration blog) http://amzn.to/2qUd5QM (book link on Amazon)

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries partnering with brands such as Adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal 40 under 40 award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. A sought-after speaker, Robert presents to global audiences and serves as an advisor to high-growth businesses. Bob strongly believe in giving back; he served on the Board of Directors for the Performance Marketing Association, BUILD Boston and Big Brothers Big Sisters of Mass Bay. He is a global leader in Entrepreneur's Organization (EO), founded The Fifth Night charitable event (www.fifthnight.org), and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity. Bob is releasing a new book "Performance Partnerships" which takes the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Robert Glazer defines the elements of true affiliate marketing for the first time and demonstrates for marketing leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness.   "You have to make sure that there’s an active and engaged partner on the other side of the table.” - Robert Glazer What you’ll learn about in this episode: Affiliate marketing: when a company and a marketing partner enter into a pay-for-performance commission-based relationship How the affiliate marketing industry has evolved from the “don’t ask, don’t tell” early days to today Why understanding the numbers you want is key with affiliate marketing Finding partners that are brand aligned Robert’s new book “Performance Partnerships” that will help you do affiliate marketing better Finding the right people to run affiliate marketing programs Using your resources on the right affiliate marketing programs Ways to contact Robert: Website: www.accelerationpartners.com Friday Forward: www.fridayfwd.com Book: "Performance Partnerships"

People have different sentiments about affiliate marketing. While some like it, others don't. Well, the key is in doing it right. My guest today, Robert Glazer, is going to teach us about affiliate marketing and the idea behind Performance Partnerships™. Robert is the Founder and Managing Director of Acceleration Partners, a leading independent performance marketing […] The post TSE 548: Traditional Affiliate Marketing Sucks…Try Performance Partnerships™ Instead appeared first on The Sales Evangelist.

What the heck do we mean by Performance Partnerships™? On this podcast episode, Bob Glazer, Acceleration Partners’ fearless founder and managing director, explains what Performance Partnerships™ are and why they will define the future of affiliate (performance) marketing. Prepare to hear some pretty insightful stuff. In this podcast we discuss: • What we mean by Performance Partnerships™ • What inspired Bob and team to come up with this concept • Why performance partnerships are like Chianti Classico • The issues performance partnerships solve / how they benefit companies • What should companies look for in performance partners • How to find performance partners In addition to listening to this episode, which explains Performance Partnerships in great detail, we also have some helpful resources related to this topic on our AP blog: - Blog post - http://www.accelerationpartners.com/blog/how-we-define-performance-partnerships/ - Bob's Performance Partnerships book page - http://www.accelerationpartners.com/performance-partnerships/