Podcasts about brandcycle

On this episode of That Entrepreneur Show, we're joined by Robert Glazer, a serial entrepreneur, Wall Street Journal bestselling author, and founder of Acceleration Partners. He is the founder and chairman of the board of Acceleration Partners, a global leader in partnership marketing. He also co-founded and chaired BrandCycle, which was acquired by Stack Commerce/TPG in 2021. Under his leadership, Acceleration Partners garnered numerous accolades, including Glassdoor's Employees' Choice Awards, Entrepreneur's Top Company Culture, Inc.'s Best Place to Work, and Fortune's Best Small & Medium Workplaces. Robert himself was twice named to Glassdoor's list of Top CEOs for Small and Medium Companies in the U.S., ranking #2.Robert shares his insights through Friday Forward, a weekly inspirational newsletter reaching over 200K readers in more than one hundred countries.  Robert challenges the traditional two-week' notice and introduces a revolutionary approach: Open Transition Programs. Discover how to create a win-win for both employers and employees, fostering a culture of respect and mutual benefit during transitions. This episode is a must-listen for any business owner or leader looking to improve employee relations and build a stronger company culture.

In this episode of Revenue Boost: A Marketing Podcast, titled "The Authenticity Advantage: Driving Engagement and Revenue with Curated Creator Content," host Kerry Curran speaks with Erin Gagnon, Managing Director of BrandCycle, about how brands can harness the power of creator-driven content to boost engagement and drive sales. They discuss how authentic, real-life product endorsements on platforms like Meta, TikTok, and YouTube outperform traditional ads by building trust and fostering stronger audience connections. Plus, they explore how performance-based models—using affiliate links, trackable codes, and measurable results—enable brands to align creator partnerships with revenue goals. This episode is packed with insights on leveraging authenticity to build credibility, enhance brand visibility, and achieve measurable growth.To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partnership marketing agency. He is also the former Co-founder and Chairman of the Board of BrandCycle, which was acquired by Stack Commerce in 2021. As a serial entrepreneur, award-winning executive, best-selling author, and keynote speaker, Robert helps individuals and organizations elevate their performance.   In this episode… Every entrepreneur wants to believe their business is special, but to private equity firms, it's often just another company in the market. How can you identify and present your company's value proposition? Robert Glazer, Founder and Chairman of the Board of Acceleration Partners, talks about his experience getting acquired by private equity. With host Todd Taskey, Robert shares how he collaborated with board members to expand his service capabilities, how to partner with private equity, and how he transitioned into a new role post-acquisition. 

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partnership marketing agency. He is also the former Co-founder and Chairman of the Board of BrandCycle, which was acquired by Stack Commerce in 2021. As a serial entrepreneur, award-winning executive, best-selling author, and keynote speaker, Robert helps individuals and organizations elevate their performance.   In this episode… If given the option to do a rollover with private equity, would you take it? How can you structure the deal to ensure a profitable earnout? Robert Glazer, the Co-founder and Chairman of the Board of Acceleration Partners, talks about his private equity rollover. With host Todd Taskey, Robert shares how he selected a private equity firm and structured his rollover, why he partnered with private equity to accelerate growth, and the aftermath of his company's transaction.

Visit The Culture Works if you'd like a free download of Chapter One, The Duck SyndromeWe hope the time you spend with us will help remove the stigma of anxiety and mental health in the workplace and your personal life.In this episode you  will learn: - How do we help our teams reach their full potential without burning out - How leaders develop a culture of feedback & restoring work boundaries - 3 Ways Trust is built and how it can be damaged - What is time blocking and why it's importantOur guest today is our dear friend Bob Glazer. Bob is the founder and CEO of Acceleration Partners and the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate. His new book is Elevate Your Team and will publish March 7. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches more than 200,000 people and is the host of the Elevate Podcast.Bob's important takeaways. - The importance of taking time for self-care - Pick one thing to improve, not everything at onceUntil next week, we hope you find peace & calm in a world that often is a sea of anxiety.If you love this podcast, please share it and leave a 5-star rating! If you feel inspired, we invite you to come on over to The Culture Works where we share resources and tools for you to build a high-performing culture where you work.Your hosts, Adrian Gostick and Chester Elton have spent over two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. They are authors of award-winning Wall Street Journal & New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, & Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. Visit The Culture Works for a free Chapter 1 download of Anxiety at Work.Learn more about their Executive Coaching at The Culture Works. christy@thecultureworks.com to book Adrian and/or Chester to keynote

Robert Glazer is the Founder and Chairman of the Board of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.This conversation has a large focus on values! We take a deep dive into the importance of values and purpose, how to define our own purpose, and through that process learn how to lead a company. We also talk through key insights from his brand new book, Elevate Your Team, including a framework for building your team's capacity from virtually every angle.To stay up to date on future episodes and learn more from Alisa, sign up for her newsletter.If you like what you hear, please subscribe to the podcast!Learn more about Robert | WebsiteFor more stories and advice on founders and CEOs, head to alisacohn.comConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from Amazon

About Acceleration Partners : Founded in 2007, Acceleration Partners is the recognized leader in partnership marketing and a five-time International Performance Marketing Award (IPMA) winner in the “Best Performance Marketing Agency” category. Acceleration Partners manages programs in more than 40 countries for more than 170 brands, including Adidas, LinkedIn, Noom, Redbubble, and GoToMeeting. Acceleration Partners' global staff of 270+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partnership marketing. In addition, Acceleration Partners has received awards for its exceptional culture, including "Best Workplaces" (Inc.), "Best Places to Work" (Glassdoor), and "Most Committed to Work-Life Balance" (Digiday).About Glazer (Founder & Chairman Of The Board): Robert Glazer is a serial entrepreneur, award-winning executive, bestselling author, and keynote speaker.He has a passion for helping individuals and organizations build their capacity and elevate their performance.Bob is the founder and Board Chairman of global partnership marketing agency Acceleration Partners and was the co-founder and chairman of BrandCycle which was acquired by Stack Commerce and TPG. , Bob has significant experience in digital monetization, affiliate & partner marketing, customer acquisition, e-commerce, and direct-to-consumer marketing, including experience with M&A on both the buy and sell side. He has served as a board member and advisor to many high-growth companies in the e-commerce and marketing verticals.www.robertglazer.comAbout Wool: An analytical, creative, and forward-thinking executive with broad experience and a track record of success at every stage. For the last 8 years, I have helped lead Acceleration Partners from infancy to its current position as the world's leading partner marketing agency. Today, oversee day-to-day operations of the company and drive strategy along with the CEO and our leadership team. Early in my career, I also developed and sold film projects for Disney and my own company.Writing with Authors Link with Glazer: https://www.youtube.com/watch?v=XgcYZFXtW7IGlazer LinkedIn: https://www.linkedin.com/in/glazer/Wool LinkedIn: https://www.linkedin.com/in/matthew-wool-67a3aa5/Episode #205 of That Entrepreneur Show- The podcast where founders of companies and brands share their entrepreneurial journeys, lessons learned, tips for success, and more each Friday since 2019. Listen to all episodes here: https://ThatEntrepreneurShow.Buzzsprout.comWebsite:  https://www.VincentALanci.com/YouTubeShow InstagramHost InstagramFacebookTwitterLinkedInFor Digital Editing Inquiries and Potential Podcast Guests: Email: PodcastsByLanci@Gmail.comAdventure by MusicbyAden | https://soundcloud.com/musicbyadenHappy | https://soundcloud.com/morning-kulishow/happy-background-music-no-copyright-fun-roy

What is the Future of Partnership Marketing? How does nurturing partnership drive exceptional, measurable outcomes? Partnership Marketing has evolved into “Affiliate Marketing Meets the Digitization of Business Development.” Software is now utilized to create partnerships at scale, and its evolution from affiliate networks to licensed software has expanded the definition of partnership marketing programs today. In this episode, we have invited Robert Glazer. He is a serial entrepreneur, award-winning executive, and bestselling author. He is also the founder and Board Chairman of the global partnership marketing agency Acceleration Partners and was the co-founder and chairman of BrandCycle. Robert speaks globally to companies and organizations on business growth, culture, building capacity, partner marketing, and affiliate marketing. Today, he will talk about the Present and Future of Partnership Marketing. Resources: Acceleration Partners SiteRobert Glazer Official Website/ PodcastRobert S Glazer FacebookRobert Glazer Linkedin

In this episode of the Duct Tape Marketing Podcast, I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing.

For Video Edition, Please Click and Subscribe Here: https://youtu.be/qVZAn38pR3s Bob Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.  Under Robert's leadership, Acceleration Partners has become a recognized global leader in the affiliate and partner marketing industry, receiving numerous industry and company culture awards. Bob was also named to Glassdoor's list of Top CEO of Small and Medium Companies in the US, ranking #2. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 200,000 individuals and business leaders across 60+ countries. He is the host of the Elevate Podcast, where Bob sits down with CEOs, authors and thinkers to discuss personal growth and helping others live their best lives. Bob is also the #1 Wall Street Journal, USA Today and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships and How To Thrive In The Virtual Workplace.  A regular columnist for Forbes, Inc. and Entrepreneur, Bob's writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance.  Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. https://www.robertglazer.com/fridayfwd/

The COVID-19 pandemic has forced many changes to the business world, but one of the most significant has been the shift from the traditional office to remote work. Some companies have weathered this transition well, while others have struggled.   There are several reasons why some businesses have adapted better than others, but today's guest believes that it comes down to having clear company values, good management, communication and trust principles in place.   In today's episode of The Greatness Machine, Darius chats with Robert Glazer, serial entrepreneur, founder and CEO of Acceleration Partners and the co-founder and Chairman of BrandCycle.    You'll discover the advantages and disadvantages of remote work, and how they can affect your business results.   You'll find out why allowing employees to work remotely is the best way to test the strength of your company values, communication and even the management.   You'll learn why Robert believes that the "office/no office" argument is flawed - the future of business is based around flexibility.   You'll also discover the importance of setting clearly defined physical and mental boundaries when working from home.   Join Darius and Robert for this fascinating discussion on the future of work and the workplace.   Enjoy!   What You'll Learn in this Show: The advantages and disadvantages found in working remotely.  How to maintain your company core values with workers who are working remotely.  The importance of setting physical and mental boundaries when working from home. And so much more...   Resources: Robert's Website The Real Darius Facebook Instagram YouTube Twitter LinkedIn This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Learn more about your ad choices. Visit megaphone.fm/adchoices

Culture. Creativity. And Branding. | Acceleration Partners CEO Tells All A few years ago, Robert Glazer, Founder and CEO of renowned marketing agency Acceleration Partners, started sending a weekly note to his 30 remote employees. Now over 200,000 subscribers around the globe read his Friday Forward emails for connection and inspiration. From lessons on the need for core values at work and in life to strategies for saying 'no,' Robert's opinions and his approach to life and business have resulted in Ted Talks, bestselling books, and a dedicated following. On this Walker Webcast, he sat down with Willy Walker to discuss how he handles time management, his approach to leadership, marketing, and so much more. Listen now! Two themes that arise several times are his dedication to his core values to guide every decision he makes and his approach to remote work. If you are interested in taking a course on these subjects, visit his website and use the discount code "walker" at check out here: https://www.robertglazer.com/courses/ ABOUT THE SPEAKER Bob Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate. Under Robert's leadership, Acceleration Partners has become a recognized global leader in the affiliate and partner marketing industry, receiving numerous industry and company culture awards. A regular columnist for Forbes, Inc. and Entrepreneur, Bob's writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance. GET NOTIFIED about upcoming shows: » Subscribe to our YouTube channel here: https://www.youtube.com/channel/UC5jh... » See upcoming guests on the #WalkerWebcast here: https://www.walkerdunlop.com/webcasts/ RELATED WEBCASTS: Tune in on Wednesdays for fresh perspectives about leadership, business, the economy, commercial real estate, and more! #WillyWalker hosts a diverse network of leaders as they share wisdom that cuts across industry lines. Guests include prominent CEOs, academics, high-ranking government officials, and sports heroes. Check out our previous videos: » Full playlist: https://www.youtube.com/playlist?list=PL_QkMqEzOkzNmWUe9kpfRJ4213jIh6LNk » Systemization is the Key to Execution - CEO Steven DeFrancis on the immense growth of Cortland: https://www.youtube.com/watch?v=KNq3MKuCdHQ&t=168s » From a 'Clueless Kid' to Building Smart Cities - JBG Smith CEO Matt Kelly on Growth and Strategy: https://www.youtube.com/watch?v=B4pwnMj5iXY Follow us: » LinkedIn: https://www.linkedin.com/company/walker-&-dunlop/ » Facebook: https://www.facebook.com/WalkerDunlop » Twitter: https://twitter.com/WalkerDunlop » Instagram: https://www.instagram.com/walkerdunlop/ Subscribe: » Newsletters: https://explore.walkerdunlop.com/subscribe

Robert Glazer is the founder and CEO of Acceleration Partners, a global marketing agency. Robert is also the co-founder and Chairman of BrandCycle, an affiliate marketing and content monetization platform.Acceleration's accolades under Robert's direction include Glassdoor's Employees' Choice Awards, Entrepreneur's Top Company Culture, Inc. Magazine's Best Place to Work, and Fortune's Best Small & Medium Workplaces. Robert is also the international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships, and How To Thrive In The Virtual Workplace.With a passion for helping entrepreneurs and organizations achieve success, Robert shares his insights in Friday Forward, an inspirational weekly newsletter reaching over 200,000 individuals and business leaders across 60+ countries. He is also a regular columnist for Forbes, Inc. and Entrepreneur on the subjects of performance marketing and entrepreneurship, company culture, hiring, and leadership.Robert enjoys speaking on business growth, culture, mindful transitions, building capacity and performance, and spends his spare time skiing, cycling, reading, traveling, renovating his home, and spending time with his family.In this episode, you'll learn: The most important component for maximizing your content's reach The necessity of giving your audience direct access to you Why the culture of your organization or brand is so important Links & Resources Entrepreneurs' Organization “This Is the Only Newsletter I Always Read. Here's Why” Rad Reads Friday Four James Clear “How a CEO's Inspirational Emails Got a Worldwide Following” Benjamin Hardy Tim Ferriss Malcolm Gladwell Danielle Steel Robert Glazer's Links Robert Glazer's website Friday Forward Elevate Podcast Acceleration Partners Books by Robert Glazer Robert's Twitter Episode TranscriptRobert: [00:00:00]Here's how you should think about what is a mistake that you have permission to make: one of the things that was really helpful is we shared with the team a picture of a boat with a waterline, and said, “Look, the below-the-waterline stuff is going to sink the boat, the stuff that's above the waterline, that's not going to stink the ship. Let's make mistakes, learn from them, and not make them again. What we really need you to do is watch the waterline.”Nathan: [00:00:31]In this episode, I talk to Robert Glazer, who built a newsletter called Friday Forward to a couple hundred thousand subscribers, which is really impressive.But then he also did it while running a full-time business while running a team of over 200 people. They're growing really quickly. The company is called the Acceleration Partners, and they are an agency that works with all the biggest affiliate programs out there. So it's fascinating the way that he took the content, the way that he republished on LinkedIn and wrote for Forbes, and, Inc., and others.We also get into other things like company culture. He runs a virtual team. We get into why he writes books and produces courses even as he's running a multi-million dollar company. A lot of interesting things. There are questions that I'm asking kind of really for myself, because he has this interesting split of content creator and CEO, that I try to find that balance and walk that line as well.It's a phone conversation. We've been friends for a long time and, haven't caught up in quite a while. So, it's just fun to chat.I hope you enjoy the episode.Bob. Welcome to the show.Robert: [00:01:34]Good to be here.Nathan: [00:01:36]So I actually haven't talked to you in a long time. I was just thinking back to,Robert: [00:01:41]Pre-COVID probably. And then we reallyNathan: [00:01:43]Yeah, exactly. But we've had so many good conversations, like a few interesting things that we have in common is both running good sized firms, like as CEOs, and then also loving content creation and loving this side of it. So, I want to talk about all kinds of stuff related to that. But first, your newsletter Friday Forward, like, will you just tell high-level where that came from?Because as I understand it, you didn't set out to start a newsletter. You set out to create content for your team.Robert: [00:02:12]Yeah, and even set out to work on my morning routine. So, I actually had come from a leadership event, pretty intensive event that Entrepreneur's Organization had put on. I think it's until I started a long time. And then you realize you've got to change your dates like five, seven years ago now.The real focus is on the morning routine, not the real focus, a big focus was on a morning routine, starting off the days. Because, you know, time for thoughtful reflection, reading something positive writing, which is a great routine for a creator anyway. And, we were given some stuff to read.It was a little too like rainbow and unicorny like, “You can do it!” quotes. Like it wasn't my cup of tea. And so I, when I got back and I continued through the routine, I was like, you know what, maybe, maybe I'll combine these activities. I have some stories that I like and some quotes and some things in this folder.Like, so I thought like our team was like 40 at the time, I think maybe 45 and we're all distributed. We've always been virtual. And so I was like, I'll just start writing this note to the team on Fridays. And it won't be about our business or anything. It'll be about a story or something kind of inspirational and motivational getting better.Started sending these things, I changed the name a few times. For a couple of months I didn't think anyone was reading them. Then I did get some notes back saying, you know what, I did this thing, you talked about three or four weeks ago, or, “Thanks, that was really helpful.” And the other curious thing was I got notes like, “Hey, I shared this with my wife's company,” or, you know, “My brother shared this with his family. He loves it. I've been sending it to him.”So, I was actually at another EO conference a couple months later talking with some other CEOs about like, this is, this has been really good. It's been good for me. It makes me think about something, right.It's been a great way to connect to the team. You know, you, you should all try this. And they said, Oh yeah, well, send us yours.” So, I sent it to four or five of them and like good entrepreneurs, like one started his own and did it this year. And the other said, “This is great. We'll just send this stuff to our teams! This is super helpful!”So, at that point I was like, huh, I wonder if this people would be interested outside. I did not know about a ConvertKit at the time. So I, I found sort of a, a newsletter service that would just look as much like a plain email as possible. Cause I was doing this all via BCC.I threw like a couple hundred friends on it and family and other people. I expected like, “What the hell is this?” (unsubscribe). And, I just kept getting nice notes, and people were sharing it. Someone posted something on Inc. “This is the only newsletter I read.” And 2000 people signed up that day and now it's like a couple hundred thousand people in 60 countries and it's totally crazy.Nathan: [00:04:43]That's yeah, that's wild. I'm realizing that a lot of these newsletters. Are really high quality and people love start with something random like that. Like I think of, my friend Kay, who runs Rad Reads,like he started that, it was just like, here's some links for some friends, you know? And it, it starts in that really simple.I love the idea of the CEO being like, “Yeah, I should have… wait, how about, instead of me writing it, you just write it?”Robert: [00:05:11]Well, th th there's a phrase in EO or it called R and D, which is rip off and duplicate, which is, so yeah, they were like, this is good. This is my team will love this. Just send it to me on Fridays. and it made me that way in the slack channel and all that stuff.So, yeah,Nathan: [00:05:26]What are some of the things like as we fast forward, what are some of the opportunities and things like or favorite moments that have come from having the newsletter and then we can back it upRobert: [00:05:34]It's, it is nothing about my business. And I actually got pressure from our team to be like, Hey, shouldn't this be like under our brand or otherwise? And I think there's people that I, I w my agency, you know, we run affiliate marketing agency. A lot of times people ask for advice.What kind of blog or things should I write to make money? I'm like, it kind of doesn't work like that. Like these people, like this guy loves grills, this woman loves whatever. Like they, they get a following because they love the content they want to write about everyday. Then they think about monetization.I think, you know, something like Friday four to probably other ones that work. Like I just tried to create value for the reader every week. If I had had an ulterior motive, then I think the content wouldn't have been good and it wouldn't have spread. So it's led to all kinds of discussions speaking all around the world, you know, my, my two books, for sure.And just, you know, a lot of times. Again, probably forward, like you would never know in a million years what I did or what my business did, but I will get an introduction to our business from a Friday Forward because it's, I'm just in that person's inbox every Friday. Like that's the mental trigger, not, not the marketing content that we put out, like all over the place.So that's kind of been an interesting learning for me. because again, it, well, it's totally separate. There's clearly been a, a nice halo effect,Nathan: [00:06:54]Yeah. Are there, does that happen a lot of business coming from Friday Forward or is it more just the, kind of the rising tide.Robert: [00:07:05]It happens a fair amount. And I will say a lot of times I'm reaching out to a client or prospect or partner in our industry and they will say. Something about love that Friday Forward or otherwise. I was actually an industry conference, PC pre COVID. And cause at the time some of this, we put out a ton of content or industry, like the best content or industry.We have an industry book or otherwise, and I'm walking around the big event party, like the night with all the people in our industry and people coming up and saying, Hannah, like, I love that Friday for four weeks ago. I loved that one too much. Like, no one's talking about the five reasons to start an affiliate pro like I just thought it was like an interesting thing where, you know, no one for all the content we have those industry wise that wasn't what anyone was talking to me about.Nathan: [00:07:48]Yeah, I was, I was thinking about, James clear is someone who I've been friends with for a long time and, and got to watch him build his newsletter. And he got to this point. Yeah. It was probably around maybe 50, a hundred thousand subscribers where he realized the level of person that was following and reading his stuff was like, he would reach out of, Hey, could I, could we do this?He's got this long shot. Like, can I get an introductionRobert: [00:08:13]Yeah. And they thought he was like this, this amazing.Nathan: [00:08:17]Yeah, exactly. And they were like, oh, I'm already subscribed. You know? Like, and so I imagine you had the same kind of thing,Robert: [00:08:23]I actually, I, I do a hundred day check-ins with our clients and there's a really big global client we saw, like in the news all the day and she's like, oh, I've been a reader of your Friday, Ford for years. and so the sales team didn't know that no one knew that, but, but you know, I, I have to think that that factored into the decision making process, even though again, has nothing to do with what it is that we do.She's like, I used to listen to it on the tube to work, read it on the tube to work every Friday.Nathan: [00:08:49]Hmm. Do you do anything specific? Like to try to understand who's subscribed to it. Like I know James at one point with his newsletter, like specifically, I don't know how he did it, but he went and looked through it to find like what, which NFL teams were like had coaches that were subscribed or any of those.Robert: [00:09:07]All right. I'll give you some product, you know, a feature or things that would help with this if you want them. But yeah, a lot of times I'd store by, I sort by, one of the tools that really helped me with sorting by most opened by person. And then when I opened that in the thing, it would show me, I could clearly see it was being spread around a company because that person's copy of it was being opened in 200 cities around world.So, that would actually tip me off that it was like a company. And then I might go look at that company's URL in the, in the sort of subscriber list and see if there are a bunch of people from that company. But that's also be an awesome feature to try to join together, like a company statistic and show people or some sort of heat map about like, who's opening it.But I, I, I, that is the one thing I do. I look every week at the total number of opens by it subscriber because it gives me a sense of if it's being forwarded beyond the initial open. And then like, if someone has a 2000 next to them, like they've sent this to a lot of people. And so it's just sort of a mental note in my head.Nathan: [00:10:12]That's interesting. I like that. okay. So let's talk about how the newsletter group, cause obviously going from, you know, a couple hundred people to a couple hundred thousand people is a lot of work. We don't want to be hand-wavy about it. There's, there's a lot in that maybe like from that 300 people to say the first five or 10,000, did that part of the journey look like?Robert: [00:10:35]Yeah. So, look at, once it started getting momentum, there were a couple articles, there was a Boston globe article. There was an ink article kind of, again, this is the newsletter. I read saw some big bumps on that. anyone who emailed me, you know, it would be added to the list, you know, so I was good about anyone that I interacted with would make the cut.I actually had a tool that would scrape my inbox and do that, which is pretty cool. you know, because, and, and, and, and thinking through LinkedIn. So I was good about making sure that people I were connected to were on it. And then I started to just think more about touch points, you know, in terms of, if someone was doing a we'd sign them up for bee.I think that's, you know, that's something I focused on as the list has gotten bigger, but I really, I also, because it was being forwarded a lot, I tried, and I, you know, stole some, I ripped off a duplicate, like just, I tried to be clever with the lions around. Hey, you're stealing this copy from someone else and it's free, like sign up to get inside to get your run.So I tried to make sure that the people that were reading it or got forwarded one knew it was like a newsletter that they could get every week and try to get them to sign up. And, the other thing I was really good about is I would syndicate them on LinkedIn or I post on LinkedIn and I'd always say at the bottom, Hey, this is part of my Friday Ford series.You can sign up here and that actually generated a fair enough look, LinkedIn is one of the few media syndication things that lets you, you know, they're not paying you to do, it's not ink, it's your channel. So I think the thing that people forget is they they're, you can, you know, you can really actively drive signups to, to a newsletter list from LinkedIn.Nathan: [00:12:15]Yeah. And I remember when we were talking. In a long Uber ride from in park city. I think that something like that doesn't surprise by it is that LinkedIn was driving a good number of subscribers for you. Was there a particular strategy there or are you just recently getting the content?Robert: [00:12:34]Look, luck is as good as strategy. So I got timing. I was one of the first ones to have the newsletter series and the subscribe button. Plus at the time I was part of a small group where LinkedIn was boosting the content. So I would publish an article. People would see the subscribe button and it would go out to hundreds of thousands of people.And I made sure to let them know that again, I think with a newsletter, when someone forwards a newsletter, the person receiving it could assume like this is a one-time thing, but if they really love the writing, like someone did all of his articles yesterday, brilliant thing, the person wrote. Yeah. At the end of the day, it said some, not this isn't the language, but like I write things like this all the time, you know, get them directly here.I probably, I probably would have done that, but I don't, I don't think people think to think to do that as much. So, you know, if you, if you publish on or you publish on forums, is there any of these things? They really don't let you drive to your newsletter list, but things like medium and Quora and LinkedIn, you know, you can, you can very easily drive to your own list.Nathan: [00:13:34]Do you think that, like that opportunity, obviously you timed timed it well through you don't lock in that timing.Robert: [00:13:41]Yeah. I don't know if it would work the same today, but that's true for any of the channels as they're taking off, right?Nathan: [00:13:46]Right. But the, the republishing idea is interesting because a lot of people will say like, no, I want that content on my own site. And I'm using James as an example. Again, that's something that he did in his first business. He did a lot of like, he would write guest posts for everything. And then in, for James clear.com, he took the approach of saying, I'm going to only like the original content goes on my site, but I'll resyndicate it, you know, Quora, medium LinkedIn, anywhere else.Robert: [00:14:12]Yeah, syndication thing. And again, I mean, I've done, I have columns on Inc and Forbes and you just, you can't link to yourself. Right? So, I, if I put something on there, I have take it all out. what, if you put on LinkedIn core, medium, you can link to your own books, your own material, your own newsletters.So, I think there's some positive value of that from an SEO standpoint, in terms of also putting it on your own site and getting people to link into that, that article. But, you know, I, I consider LinkedIn a great way to build like your own audience on LinkedIn. I mean, I think, I actually think the distribution of five forward is probably bigger on LinkedIn than it is the email just based on my subscriber count there.Nathan: [00:14:54]Interesting. Okay. I also realized I finally accepted your LinkedIn request from three yearsRobert: [00:15:00]I've been sitting there every day. for two years. Sounds like, what did I, how did I offend them? Like, I don't.Nathan: [00:15:09]So, the, the Forbes and Inc like those columns, are you getting a good amount of like a good amount of additional attention from them? Like how do you think about that in your content strategy?Robert: [00:15:20]Yeah. I, I, I think to me, those, I try to focus on things there that where the authority is helpful. Right. I, I think where you're writing a definitive piece. So like, for example, my, you know, you can syndicate anything on thereafter two weeks too, but, but when I'm coming out with the remote book, like the three things to, you know, ask your employer about remote work.I think if you're sharing that with people or otherwise, there is an authority aspect of, of, of, of an anchor forms. One thing I've noticed though, and I, I don't know how this impacting the stats though, the sites have really pushing towards log-in and paywall. like, this is a lot of stuff going on and I have a feeling like it's probably reducing.Readership because even mean, even I now want to go read my article, you know, it's like, you can, you got to get a subscription. So I assume that's more limiting these days.Nathan: [00:16:17]We ran into that. When, earlier this year we acquired a company called fan bread, which is, email marketing for musicians and billboard covered the. Did, you know, broke the story, but it was behind a paywall and we were like, come on. You know? And so we emailed them in like an hour or two later.They're like, okay, we'll take it out from behind the paywall. But you run into that where you want the name brand, or you're like, oh look, Inc. You know, or, you know, for like like a piece of content, but, but you're right. It gets really hard when it's bound to pay. Well,Robert: [00:16:47]Look, and I, I feel that like everyone needs a business model. No, you know what it is, but I, I, there's a, there's a, or like large, global newspaper I write for. And they asked me to work on a series of something I sent to them and they sent me the article I wrote back. And he, the guy was really receptive to the feedback.And I was like, honestly, I was like, I wouldn't read this article. I feel like I'm being attacked by your banner ads. There is a full-size one, there's a blinking one. There's a video playing, this is terrible user experience. Like I can't even find the content. And like, I know you have to make money, but like, you guys are a prestigious, like big, like this is horrible.I it's just. I was like, and look, we know a lot of this from the affiliate space, Stu I'm like, look at what CNN and Buzzfeed and these folks are doing. I mean, they're, they're, they're trying to tie, you know, write really good content. Then, then, you know, linked to the things are linked to the relevant things or put it in the text so that if you're talking about this thing, buy it and make some money that way.But because a lot of these are just Google display ads, but it was really like, I actually felt like I was under attack, like on, on the page. And I was like, this is not the future. And he was, he was very receptive. He's like, I know it's bad. I'm like, I'm just not sure that putting a hundred display ads on a page is actually going to make you more money than putting the one or two right.Things that are contextual what's beingNathan: [00:18:06]Yeah. Yeah, absolutely. So when you're writing, like what's the relationship between say Friday Forward and, like what you write for Forbes or Inc. Is it Reese indicated? Is it a version of the story that you then write differently?Robert: [00:18:23]Yeah. I have taken Friday Fords and adapted them to like ink or Forbes. not that often, like those need a kind of like 1, 2, 3 format and they really don't want you to talk about yourself. And actually Friday before it usually has personal anecdotes, but like on occasion, like if there's a concept that's really good.I will rework that into that structure. But, but you know, the thing that I've come to understand from, from James and from other people, and I, I used to be from Ben Hardy. Like I used to be a little more, but like the title really matters. Like, I, I, it, you know, it, it feels like you're being a little mark, but if you write a so-so title, the way the algorithm work, no, one's going to read the thing.So I, I think as a writer, you have to flip your brain on this and say, like, not that you should have a bait and switch title or sensational, but increase to send me the top 10 titles every month. And it's really clear the number one thing that the top two that, because either you see it and you read it now and it gets positive algorithm velocity, or if you think that I don't need to read that now.And it doesn't get momentum quickly, it drops to the bottom of the pile. So. You know, I have an editor and a title. I I'll push them. And I'm like warm cup of tea. That's one of my edits. Someone said that to me, once about my writing, like I was like, this feels like a warm cup of tea that you don't need to re like.And, and I think as a writer, I actually think everyone needs to embrace that a little bit. Your, your titles, they shouldn't be beat and switchy. They shouldn't be national Enquirer, but they, they kind of need to make people want to read it now.Nathan: [00:19:54]So, yeah, I'm definitely guilty of that. Of all. I'll write a 3000 word article that I'm really proud of. This is one of the things that I'm always going to refer back to, and then I'm like, oh, and the title, there we go. Yep. That'll work for the deadline. You just kind of move on and then you realize like, wait, why didn't people read it?Robert: [00:20:11]Right. And what we, we operate in this world, what goes up, it goes into feeds and like the stuff that's quickly looked at and clicked on and acted upon rises to the stop. And so you're talking about four to five times, probably the number of people that would read your article with the right title and by, and by the way, ink, ink forces AB titling.And I would tell you that I am, I am wrong more than ha like so wrong at, which is the, which would be the more effective title, which shows why it's in the testing is, is interesting. But every time I get the top lists again, it sounds as if they are all, you know, you won't believe why Delta airlines is firing all of its pilots, or this is the number one thing that all successful things haven't caught.Like those are the ones that are constantly the most read articles.Nathan: [00:20:57]Yeah. Okay. So I want to ask about writing process because showing up, like when you're running a company and you've got a substantial team now and all that.Robert: [00:21:06]Yeah.Nathan: [00:21:07]And showing up every week and like writing good, original content that people want to forward and share with, you know, with their teams and everything else.That's hard to do. So tell me about your process for producing that quality content on The Nathan Barry Show – 044 – Nathan Barry_PROCESSED: [00:21:19] aNathan: [00:21:19]Consistent basis.Robert: [00:21:21]Yeah. So Friday Forward, I have a very good editor on my team, worked on them for two years. He could probably write an article and I couldn't have told you, you know, if my, I mean, he knows my voice at this point, but, I once had someone write me on Friday at four and say, whatever you pay people to write these for you, like it's worth it.And I was like, thanks, dude. Like I write them out. so, yeah, I will draft it. Like I can draft a thousand words pretty fast. It'll just be a mess. Like it takes me four times as long to edit versus a good editor is like, can he edit and half an hour? What would take, take him four hours to write it? And it would take me, you know, four hours to edit it.So, I try to just get out that kind of concept draft quickly on Friday Forward. I usually get one, get one big edit back and then we'll do one or two reds on tweaking. It's kind of like, it just meant, like I write it on Sunday or Monday, Tuesdays edit day Wednesday, we set it up. It needs to go out by, 1:00 PM on Thursday.Cause that's 7:00 AM. New Zealand on Friday, I which is the first, the first 7:00 AM. so, that's the process on Friday Forward on other things I I've actually with the editor sort of embrace the scribe process. So, so like I did that this morning, which is, I said, look, here's an article.I think we should write. Here's the title kind of intro concept, main three points and I'll, I'll bullet it all out and I'll say, we need, we need a data point on this or that. And I may even like audio record. A minute on it and then they'll draft it up for me and actually works really well. and in terms of, cause sometimes it's like, I think this is the point we want to make, but let's see if we can find a stat that backs this up.So they're always, my idea is it's always my, you know, you know, framework, but I I've always leaned heavily on editors because I can spit out a lot quickly. And then to say, can you please take this mess and help me clean it up a little bit?Nathan: [00:23:21]Yeah. how do you go about finding an editor for that? Like you obviously have an editor that you've had a long long-termRobert: [00:23:28]Yeah. I've worked with different people. I, it takes about six months, I think to really get one of the things I would suggest is if you start working with the editor is really used track team. And this is like the same thing at delegation. Like when I would change something, I would explain why I was changing it.Right. Like I never used say always and never in my writing. I don't want to say anything that can be disproven. Right. So I would always like go the ex like I make comments about why would like never use, like, if you can use such as right. so try to develop those rules so that as they're editing, they really like understand my tone and my language. and that sounds awful.Nathan: [00:24:08]Does that end up going into a, you know, a standard operating procedure for how to write light bulb?Robert: [00:24:15]I think so. I haven't seen it, but I actually think they have it, but that's, I, I should check that, that we have that, but yeah, it probably has sort of like a, whatever those guides are, those standardized guides, right. Of like re what is the Bob ism? And it's not proper English or grammar. It's just, it's funny.I always feel like, you know, something, this is a delegation, you know, something by God, but when someone forces you to explain it, what it is, it's actually really helpful from a training standpoint. Like, I don't like the sentence. Well, why? Because it says something that can be disproven. Right. So then, then you realize, oh, that's really the, that's really the core thing that the editor could, could learn from.Nathan: [00:24:53]Okay. So I have to ask you about saying something that can be disproven. Like there's other writers that would be really trying to have like concrete statements, you know, and all that. So why, why are you on the other side of, of trying to specifically avoid that?Robert: [00:25:08]Well there's opinion, in fact, right? So your opinion can be argued, but I don't like to say, like, I think, for example, let's say, I said like, you know, all email marketing, CRM companies, like make this mistake right. Or make this same mistake. Well then, you know, Nathan comes along and publishes an article and says, we absolutely don't that.Right. I could write an opinion that says, you know, I think the vast majority, like, or something like, but, but, but actually I think it actually hurts your credibility. If you state something as an absolute, that someone can disprove that you can have a theory, you can have an opinion, you've got whatever they have can be disproven.Like for example, I have a, an opinion that you should never make counteroffers like in, in a business now. but if I said that counter offers never worked. That would be, someone would be like no work and I'd be like, no, but actually you're proving my point. They work one out of 10 times. and so my point is that, why would you do anything that works one out of 10 times?What you're all going to do is you're going to tell me about those one out of 10, and you're never going to talk about the nine out of 10. So we just do it as a rule because we know it has a 10% acceptance rate. So that's the difference between stating that as like a fact that that is a proof point versus an opinion.Nathan: [00:26:23]That makes sense. I'm tracking with that. Cause people always latch on to like, oh, let me find the one exception to prove you wrong.Robert: [00:26:29]Correct. They'll attack back and then there'll be right, because they'll post they'll find the thing. Like here's an example of what's, like I even said, I knew it was going to happen and it was actually kind of funny, but in one of my Friday Forwards, I was talking about progress and like innovation. I was like, look, if you're the best run horse and buggy shop in America, you know, you probably don't have a great business.And so of course, someone sends me this horse and buggy shop in Lancaster, Pennsylvania in Amish country. I'm like, yeah. And do it. I know there's like two of them, but like that wasn't the, that wasn't the point of the article.Nathan: [00:27:00]Yeah. that, makes sense. I want to ask about is the PR side, like how, cause you talked about in the early days. Getting some, like the, the newsletter mentioned in different press publications, stuff like that. What is your PR strategy? How does that fit into the growth of it? Or is it all just kind of organic and, and whatever comes.Robert: [00:27:21]Yeah, we we've tried PR over the time. What's interesting is that we have found that a lot of the PR in our industry has not been very valuable. Like it's just people know it's our industry. If they want to talk about our industry, they'll find us. They'll include us in something like, it's not, it's still not a widely discuss thing, but, but actually these other stories tend to get picked up more like Acceleration Partners does a pay $500 to, for people to go on vacation and not check their email.Right. Or, you know, founder wrote this email and now 200,000 people read it. So, so it's actually some of these other things that have gotten us kind of more, I'm still not convinced you can, it's really hard to measure any of this stuff. So I'd rather get it organically, you know, do an hour. No. What wastes my time that to pay someone five or $10,000 a month to, to not actually be able to.Measure what, what we're getting from that, I I've continually been disappointed with our corporate PR efforts, unless they are super targeted on an award and industry thing or something like that. You just, you know, if someone writes about how our industry is changing and we are changing, our industry is the wall street journal cover story.Like that's going to help our business. But every article where Robert Glazer weighs in with one line, like we operate in partner performance, outcome marketing. So I'm always thinking about how is someone going to go from that article to researching my business, the buyer they're never going to like it.So it might make us feel good that my name was in there, but I had to bet any amount of money that this would lead to business. The answer is no.Nathan: [00:29:02]Okay, that makes sense. And that's kind of the way that I've thought about it as well. And I've seen these like ancillary things we picked up so much moreRobert: [00:29:09]Yeah, and those, those are free, right? You almost just get those from doing this stuff and people hearing about the policy at your company or, or, you know, people writing about this really cool thing that, you know, convert kids doing. And then someone says, oh, I need a new email company. So I like what they're doing.And I respect that. Right. Versus like, again, if you tried to pitch the wall street journal on email marketing stories, I think you'd be, you know, wildly underwhelmed with the results that you'd probably get.Nathan: [00:29:38]Yeah.Robert: [00:29:38]I also think people had a really hard time in the last 24 months getting any PR any mass market TV PR outside of things related to the election, social justice.And COVID right. It's anyone I've known as launched a book has had no success with mass market PR in the last 24 months. They just can't get them to talk about this stuff.Nathan: [00:30:02]Yeah. So speaking of books and courses, you've got a few of each, and I'm curious, like when you set out to write a book or produce a course, what's the, what's the thing that you're optimizing for in that? Like, is itRobert: [00:30:17]Probably probably a good question to ask for before I, started on that process. yeah, so I I'm optimizing really for my sort of why and purpose, which is to like share ideas that help people in organizations grow. That's, that's sort of my core purpose. That's why when I figure out something I kind of wanna like crowdsource it.So, I'm thinking about what makes, you know, the, the, the impact, I think, as you know, like, and I've read a bunch of your stuff, like a book is sort of. The top of the tent, but really like if you're not, Lane's not like Tim Ferriss or Malcolm Gladwell or Danielle Steele, like you're just not going to make a living off of, off of, writing books.And so if you do want there to be something that is more revenue generating, generating under that, then you've got to have sort of a logical thing that, that comes next then, you know, in talking to a lot of people and back to that sort of teaching thing, realizing that also the thing about books is particularly a global books, which might like I get the data six months later.Like I work in affiliate where we get everything real time around the world, and then the book data that you get six months later. so it's been really interesting about courses is that, Look, if a book changed someone's life, they might still not pay $30 more for me to, if I told you there was an app that was $9, you'd be like, oh God, a $9 app, but you'd go buy a $14 IPA, you know, this afternoon.No problem. So something about book has a limiting price structure and, and, and if you work with a publisher, you're going to make like a buck or two a copy. so, but, but, but a a hundred dollars course sounds reasonable or a $500 course sounds reasonable. The margins are great and you get all of the data, you know, in real time.So, and I think the most important thing, and look, I learned this from the pandemic a little bit, and, and, and DTC. So think about the restaurants during the pandemic. So there were restaurants that had loyalty programs, knew their customers, all this stuff could reach out to them, could let them know that they were doing delivery.They were doing wholesale drops your kids. There are other restaurants that were packed every day of the week, who had no idea. They know you need the, Hey, Nathan, but I don't know how to, how to get in touch with Nathan. Right? So, so I think it's critical these days, whether it's a course, a download or something, like if someone loves your book and your content, like you want a direct connection to that person, as best as you can.Nathan: [00:32:45]Yeah. And I mean, we saw that all across the board, in the pandemic of like, it kind of flipped, which businessesRobert: [00:32:51]Right?Nathan: [00:32:51]Well, and there were a lot that we're doing.Robert: [00:32:53]The businesses that knew their customers were like 10 X better off than the businessesNathan: [00:32:58]Yeah, for sure. So when we think about putting out a course, the question that I have on, on the revenue side is right. You run a substantial business already. And so how do you think about it? W, the revenue from courses, is that, is that meaningful? Is that just like, you're trying to get the ideas out there and it's nice to get paid for it so that it pays back the production costs or is that like actually, a revenue stream that you track and are interested in growing?Robert: [00:33:25]I think it's a little bit B plus C like in terms of like one of the things people don't realize, I think people will get used to Friday for being free. You know, other stuff like I, you know, I offered when people bought the book, I think this is the creator conundrum of, of sometimes like, you know, I offered either you bought the nine, nine, said he booked during launch week, or you bought the full price, audio book or whatever book.And I gave you the $8 course for free. So of course I had three people, you know, say if I buy the 99 cent ebook, will you give me the $80 course for free? I've been delivering value to you for like three years. Like it's too much to ask for like $5. Like it's just sort of, you know, it's insulting at the end of the day.So, I think it's, I think it's important to establish, Pete Vargas has sort of influenced me on this a little bit in terms of the, you know, w w w what is the sort of one to many versus done with you versus one-to-one? I think there's an assumption that you are just out there doing this, you know, and available for anything I'm in and people asking me, can you come talk about this to my forum?Can you come do this? And then it's like, you don't kind of ask a lawyer for free legal advice. So, so I do think it is important to sort of establish like, Hey, the book might be X, but, you know, speaking has a price. This has a price. The content has sort of price. Yeah, I'm not, I'm not looking to retire on it, but I would like to cover the costs of a lot of, you know, and there's a lot of costs and a content produce content produce a podcasts.But, over time, that would be a good income stream to have, like, to me, it's the win-win, is there something I can deliver to people of real value that they can get, like the core value, of course, when they come out of that and they see that was life changing and you know, that can also be profitable.Like that would be great. because I think sometimes we have our profit and one place and our passion and the other, and I always say don't people are really jealous of the world or golfers because. The guy made $3 million and won the masters on Sunday. He just wants to go do the same thing on Monday.Right. So if you can, if you can add value, connect with people and they're happy to exchange like a fee for that, like then that's, that's sustainable. But I do think people sort of also get into that example. Don't underestimate like what it costs and just, you know, you have a couple of hundred thousand person email list and a podcast and this service, and then that's 10 bucks a month.Like the free newsletter could be a fair amount of money.Nathan: [00:35:54]Yeah. I mean, as the way I, that I know since the free newsletter is what drives my business,Robert: [00:36:00]Yeah.Nathan: [00:36:00]I know it can be quite a bit of money.Robert: [00:36:02]So if you own a newsletter company, so, you know,Nathan: [00:36:05]Yep, exactly.Robert: [00:36:07]Well, I thought I actually was reading some strategies last week on also people want to dialogue, they want to write, you know, me, it's like, it's a lot of people. Like I, I'm starting to envision what more of a premium community looks like. And again, to sort of bifurcate and say, I don't think I want to charge for the newsletter, but if you want to talk about this, if you want advice or otherwise, like, I can't, I, you know, for what I charge an hour for, like, I can't, like, I can't just be on the hook for everyone in the world to do that with them.So I I've, I've been open. Look, I'd be curious to your thoughts. I've been thinking about what is, what does that look like? I'm not sure I want to charge for the newsletter. but, but how do I have sort of a, a premium group of people who would like access or more dialogue and that, but, but that has to have some cost to it.Nathan: [00:36:52]Yeah, well, there's a lot of people doing this, with their newsletters. And so I think it's a good, a good model actually. there's a startup called circle, that I invested in another set of like basically making this it's effectively like community forums type software, but like a modern, modern version of it, and that works really well. Like here's the newsletter. And then if you want to pay a hundred dollars a year, $25 a month, like any, anything, any version of that, a couple of things you don't want to make a new treadmill for yourself, right? You have a treadmill that's working very well. I tried to not has a negative connotation.Friday Forward isRobert: [00:37:33]Yeah.Nathan: [00:37:33]For you. It's just a very effective treadmill. And so be careful to make another thing that you have to show up for and you have that obligation. Cause you don't want to end up hating that. And so I would really make it about the connection to other people. And when you show up, that's a bonus. because then people are like, who else reads Friday for who else is the biggest fan of Friday forRobert: [00:37:57]We tested it. Yeah. And we tested that. That's what we played around with, with a free Facebook group. So I think we were going down that route. So that was good. Good advice.Nathan: [00:38:05]And then, then you can show up and it's fun because it's not an obligation. And then, you know, you show up every week or every month or whatever, andRobert: [00:38:12]That's icing. Not, not cake.Nathan: [00:38:14]Yeah, exactly. So that's the biggest thing. and then I would charge enough, especially cause you're in the business market. Like whenever I see people putting these things out and it's like $5 a month, you know, orRobert: [00:38:26]Yeah.Nathan: [00:38:27]Even $10 a month, just like, that's not, that's not enough. Like I would probably be.Robert: [00:38:32]I would say by you need, buy-in like, I, I very rarely give away things for free, even if I would want to, because I think that person's not going to follow through. They're not going show up. I, I won't, I won't, I won't do speaking for free events for the most part, because I think the, you know, those people will tell you that there's 2000 people coming and they'll get 200 becauseNathan: [00:38:52]Right.Robert: [00:38:53]There's no, skin in the game.Nathan: [00:38:54]Yeah. So I would do something like $500 a year as the price point, because then people are saying like, okay, I'm committing for a year. it's like a substantial amount of money. You know, it's not quite an impulse buy. It sets the barrier, like the bottom end of who's going to, to sign up right. Someone who isn't going to pay $500 a year to like troll your community, you know? And so it also sends a signal to everyone, like, okay, people who do this are going to be going to be invested and also turn on, on like membership style. Content is super high compared to software and specific. You know, in that sense.And so going in annual plan is going to cut down on significant churn and you have time to deliver value. Whereas if you like, or the pay newsletter that's monthly or something like that,Robert: [00:39:43]Right. People don't get value for two months. They're on vacation and then they'll turn it off. Yeah.I mean, do you say if you got to pay this interest, I mean, I went through all these, I read all the articles and you probably have some good ones. If you go to paid, you probably got to cut your audience 90%.So, you could argue those are the people that, that, that, that, that really matter. but, again, I think it's more of like, what could you give the 10% that is above and beyond that rather than cuttingNathan: [00:40:07]Yep.Robert: [00:40:08]The 90%? Yeah.Nathan: [00:40:09]Yeah. And I think that's the way to go of adding something for, for the premiums side. I actually, yesterday launched a hobby paid newsletter. I made it just a hundred bucks one time, like a one-time payment. And really, I wanted to write about like, what creators should do after that. Made the bar set was $200,000 a year.Like I've doneRobert: [00:40:30]Yeah.Nathan: [00:40:30]Writing about how to get to that point and that everyoneRobert: [00:40:34]Yeah,Nathan: [00:40:34]Gets there, which is amazing, then they're like, what do I do now?Robert: [00:40:38]Or you should do like an NFT blockchain thing on it. So you sell a hundred, a hundred dollars subscriptions and that's all you're going to sell. Right. So then maybe they have like, they actually have to, you have to buy into it, right. If you want to get into, like, they could actually increase in value.Nathan: [00:40:52]That's right.Robert: [00:40:53]It's not this guy I've seen dumber ideas.Yeah.Nathan: [00:40:55]Oh man. I've seen so many dumb ideas and in crypto and blockchain, it's amazing, but, but it imaginally works. Okay. one thing that I want to talk about is more the intersection between your content and, and the company. and, and specifically as you spend your time, how do you think about, like, do you think about them as separate things and I'm, I'm askingRobert: [00:41:20]Never did before, you know, we're a little different now we bought on it, brought on an investment partner last year. And so like, I have to think about that a little differently versus like, Hey, it's all my world. And I do do what I want to. so, yeah, I, I do think about that.Like, for example, look, I just came out with this book. It's a bestseller. It's not about our business on how to thrive in a virtual workplace. you know, we're in a talent war right now. We've been doing virtual workforce as I'm sure you are in every other business in digital. We've been doing digital work for 10 years and now that remote work for 10 years, I think everyone's remote, like a big part of our positioning.We know how to do this. We've been doing this, you know, forever. and so, you know, I just drafted an article this morning, you know, the four questions to ask, you know, a potential employer about remote work. And, and so the premise is like, it's not all the same. Right? So that, so that's a helpful. Piece for the book.It's a helpful piece for our company and a value proposition. I always said to people, we, we do this a lot internally for our company writing. If you're asked something four or five times, write an article about it, right. Even better publish that on Forbes so that when a candidate comes to us and says, how are you different, you know, from a remote, then you say, well, here's the Inc article about the four questions you should ask, all companies.And I've given this tip to a lot of companies, my financial advisor, I'm like, look, you get asked it four times, you, right. Article, you have it published somewhere. And people are like, oh, like this person. Yeah, that's what they're talking about. Like, it doesn't sound like you're making it up on the, on the spot.And then all those things are our thoughts. So I do, I keep different lists where I'm like, this is kind of a Friday Forward article. So this is a industry head on, you know, why partner the marketing is going to be the next wave of digital marketing. And then there's this stuff that's in between around like it has some company value, it has some value outside.And I think that's sort of like, you know, in PR we're not paying for it. So that's sort of like the PR that we don't know what the value is, but we're also not paying for it. So we'll try to measure it as best we can.Nathan: [00:43:30]Yeah. I love that approach of having like for getting clients or in this case. The thing that we're all trying to do is, is get cus or not customers get team members, right. recruiting is the biggest thing that we're doing and you're right.Like we used to have this huge advantage of being. You know, I don't know what the stats were, but certainly not even one in 10 companies being remote, remote friendly, and now it's like, oh, it's a hundred percent, so, right.So you're not thatRobert: [00:43:56]But, but you and I both know that they're all just selling people. Oh, you can come work remote, but like, it's very different for a whole company that's built around that versus this whole teams in LA you're in rural Pennsylvania. You're gonna be zooming, you know, when they, when they pitch on this, I think this is like the difference in college and like difference between rushing a fraternity or sorority, and then pledging what, you know, it's like, they're selling you on a vision.I'm not sure that visions get turned out to be true in a lot of companies, but it's going to take awhile for people to figure that out. So yeah, we want, it's good for us that people to read that, ask those questions, know how we would answer them. I think you should always be publishing that sort of content around your, that, that strengthens your employee value proposition. Aall that stuff,Nathan: [00:44:38]Yeah. I love that of specifically putting it, like placing the content somewhere else. Like we have that content on our site. it's soRobert: [00:44:46]Right.Nathan: [00:44:46]To link out to it and be like, well, I mean, you didn't have to say like, here's the article that I wrote for ANC. You know, you can say like,Robert: [00:44:52]Right. called me and I said, here's some really good content for your weekly Inc column. Like, do you want to write an article about this? And I'd be like, yeah, that's a perfect day. Right? I mean, this is, this is how the world works. And then you point to the coverage. I mean, this is, this is, this is how the world works.Nathan: [00:45:06]Yes. All the, all the strings behind the scenes.Robert: [00:45:09]Yeah. So I'll expect to request from you nextNathan: [00:45:11]Yeah. I'll have to think about what that is specifically, but, but yeah. We'll make it happen. let's see, what else did I want to ask you about? Oh, let's talk about company culture. That's something I'm trying to think of. If and I had met before we did a panelRobert: [00:45:25]I think we met like, literally on that panel, likeNathan: [00:45:28]Yeah.Robert: [00:45:29]That's how we met.Yeah,Nathan: [00:45:31]Yeah, it's a topic that we're both super passionate about you at one point, I don't know if this is still true, like things are in flux. You were the number one rated CEO on Glassdoor for aRobert: [00:45:43]I think I was, I was, Number two, for one year.Nathan: [00:45:47]To number one. That's disappointingRobert: [00:45:48]No, no. We got to number one and it's very hard to stay up there. my experience, and I think I was given this experience to share to, someone who's in one of my farms last night, whose company is about a hundred people winning all these cultural awards.And I said, just be ready. Like, you're about to hit. I can tell you, like, when you went all these things and whatever, you, you hit this point where then the people who are upset in any way, like, you know, make it their mission to to be heard. what,Nathan: [00:46:17]Oh,Robert: [00:46:17]Yeah.Nathan: [00:46:17]The, now you're at like, you have this,Robert: [00:46:19]You're you, now that you have all these things, you are going to be a target and it's going to frustrate you.And you're going to now start getting the negative reviews on Glassdoor and stuff, because you've put yourself on a really high pedestal and somehow someone's going to be unhappy or whatever, and they are going to want to make sure that the world knows that you are not perfect. which no one really is, but I was giving him the speech last night because he's, the company is great and they have an amazing culture and the winning, all these words, I'm like it's coming.I, I, you know, we look a similar approach. Like I don't, I don't think. That we are the best place to work in the world for everyone. I think that a great culture is when, what you do, what you say and what you think say and do are in alignment. And, and every company has a unique value proposition. I say, it's like universities, right?The university of, I don't say Michigan, like 50,000 person campus, very different than a small liberal arts school in may and a 500 person in the class. They could both be great schools, but they are appealing to totally different demographics. They're clear about their value propositions and they go with that.And I think the best thing a company can do is, you know, say what it does, but I don't think any company's great for, for anyone. You know, our, our job is to figure out the, we found it's about less than 2% of the people that are really good match for, you know, our culture and how we work and our industry, our, our environment.Nathan: [00:47:42]How do you, like, what are some of the things that you use specifically Acceleration Partners to, to, filter for that or did to put out there? Like these are the types of people that should apply and that would find it a good fit.Robert: [00:47:52]I know there's a lot of controversy around kind of this cultural fit thing, particularly around a lot of DNI initiatives. To me, this is like a vernacular thing. W no companies should be looking for carbon copies like of everyone. And I understand if that's like the fit, but I, I believe, and as I think you do a cultural fit, I think this is true with your spouse, with your community, with your company, which is like on these big principles, like we're pretty aligned.It doesn't mean we're the same. We have the same hobbies. We have the same way of thinking. But like, you have, like, as I, as I said, like, if you start a church group on Sunday mornings, you don't want a rabid atheist in that group. That's not why you're there to do that. Like arguing with you about everything.Like there can be a group for that person and that's fine. But for that purpose, like that's not, that's not the point of it. Yeah. And I think like if your company has some core things that believes in, like, it's not looking for a homogeneous group of people, but like you have to be aligned around those things.And each company is, should really be different and it should be. Value proposition. Like we, we look we're, we're a virtual company. We're, we're a marketing agency. We deal with really fast client services. Like that's not for everyone. if you like consensus, decision-making where you have a lot of time to do that.Like we're not the right environment for you. Clients want action. They want fast. So we, we, we interview for cultural fit. And again, I'll use the word, even though I know it's a trigger point for some people, cultural alignment, I will say not, not, not. And, and then aptitude to do the job. So the cultural part, we have a whole bank of behavioral based interview questions around our core values, and then examples of what a good answer sounds like or a bad answer.So I'll give you one, I always say, look, if people are interviewing and they do the research to find all these questions, and that's the kind of person we want to hire, but Excel and improve is one of our core values. We are, we, we, we, we move quickly voracious learners. Like we need people that like that.So if I said, Nathan, what's a, what's a book you read, or of course you've taken or something you've done to get better in the last couple of years. And you come up with crickets, like you're you can't come up with anything that you tried to do to get better in the last couple of years. Like probably not a, not a, great fit for our environment.Nathan: [00:50:11]Yeah. And I think in that. I mean, you talk about culture, fit people, say culture, contribution, any of those things it's important to talk about or or make it clear that we're talking about values. We're not talkingRobert: [00:50:24]Yes,Nathan: [00:50:25]Like backgrounds, like, let me go find someone who went to theRobert: [00:50:29]No.Nathan: [00:50:30]I did or anything like that.We're talking about someone who says, like it's trying to achieve the sameRobert: [00:50:33]Right.Nathan: [00:50:34]And,Robert: [00:50:35]You agree on the same again, if you're a partner with someone and you don't have this share overlapping the same values, there's no way that relationship will work out because it means when you get to the big things, you're, you're not you're in discord, over those things. So, so get our value of own it.There are just some people. Again, I can see it early on and they're like, look, this thing got screwed up. Here's what I could have done better. Here's I'm going to share the learnings of that. Right. And then other people who want to duck and hide, and, and if, if you're at this company and you're someone who doesn't have that mentality of just owning it, like it, it it's really going to clash with the thing, but right.That is not a personality trait. It is not a, it is not an, it is not a gender. It is not a race. It is sort of, a belief set, about the type of organization that you want to be in.Nathan: [00:51:30]Are there anything that you're specifically looking to be challenged on or as you hire people? Right. We talked about culture contribution,Robert: [00:51:38]Yeah.Nathan: [00:51:38]In that side.Maybe you're seeing things in the, in the values that aren't being represented as well as you'd like in the current team where you're actually seeking out people to, to, either challenge value, maybe not challenge the value, but challenge the team and the execution or the value.Robert: [00:51:55]Yeah, so, so right now we've been open with a company about this. We're super open about feedback. We have these discussions openly. I think for some people that haven't been in environment anymore, it's like a little getting used to, but so we have this value of Excel and improve, which is like excellence is doing things really well, but you always have to be improving them.We've been over indexing on excellence and not improvement. I think people have been a little too process oriented and they had just not had, we're not taking the smart and the calculated risks. So, we talked this through with a company and we're like, Like co like making a mistake, not following a compliance process, making a mistake for getting to do it.That's not good trying something new that doesn't work, but knowing that it wasn't going to put you out of business or whatever, that is good. That's what we need. That's enough. Like failing to perform a compliance check is, is just a failure to follow a process. But we did have an open discussion that like, it feels like process is winning out over innovation, and we need to really get on the improvement side.And I think what you'll find is that when you're implicitly or explicitly rewarding as an organization is what's getting attention. And I think we were celebrating two minutes too much that people that were doing things well and not the people that were taking smart risks.Nathan: [00:53:10]Yeah, that makes sense. I'm reading, which I probably should have read a long time ago, but the book Turn the Ship Around, and he's talking about, you know, so it's a submarine captain, who went through a lot of this and, and they had it, you know, obviously every single process, like down you, but it was all about not making mistakes, like under no circumstances, will you make a mistake?Robert: [00:53:33]On a nuclear sub that maybe is really important,Nathan: [00:53:36]Yeah. but he got of like, there, they got so focused on that, that they like kind of lost critical thinkingRobert: [00:53:43]Yeah.Nathan: [00:53:43]That they weren't like the differentiation that you're trying to make of the type of mistake. Right. Like messing up the nuclear reactor. That's a, like the complianceRobert: [00:53:54]Well, there's a commission and a mission, like the whole VW diesel scandal happened because the CEO was so intolerant of mistakes. When then they found out that the engine didn't deliver the promise emissions and EPG that he had promised for two years, they were like, we got to cover this up because he's going to fire us all.So, they used all of their German engineering, like with battery to figure out how to cheat the whole system rather than solve the problem. so it was a classic example. Yeah. You want, yeah. A mistake, like trying something new, understanding the consequences if it doesn't work. And that is not a mistake, that's aNathan: [00:54:36]right?Robert: [00:54:36]Right If every night at 12 o'clock, you're supposed to check the boiler temperature and you fall asleep and forget it. Like that's a mistake. Like that's a mistake you need to fix.Nathan: [00:54:46]Yeah. Yeah. Are there some, as you adopt that, like, can you model that for the team? Are there areas that you're pushing yourself or, like challenging to make those kinds healthy mistakes or take the risks that, you know, show the learning and growth?Robert: [00:55:05]Yeah, I think it's less of, I think it's coaching it and modeling it. We've actually like again, tried to coach our team. Like, here's how you can think about this. Here's how you should think about like, what's a mistake that you have permission to make. One of the things that was really helpful shared with the team when someone shared this picture of a boat.So, with a water line and like, look the below the water line stuff is going to sink the boat. Right. We kind of really don't want to make those mistakes. And in client services, I think it's hard because mistakes are publicly facing. So I think it's actually even harder to like put someone on their first call and have them say the wrong thing, because then you got some cleanup to do, but to, to get photos, like, look this stuff, that's above the water. That's not going to stink the ship. Like let's make them learn from them, not make them again. What we really need you to do is like watch the water line basically.Nathan: [00:55:54]Yeah, that makes sense. Okay. Last thing that I'm curious about is your shift going from here, right? You brought on a partner like investment the business. It sounds like you're freeing up even more of your time to do content and, and like be an individual creator in that way. Like where do you go from here? What are the next things that you're, you're putting time into?Robert: [00:56:15]Yeah. So, you know, I have a, a long time, number two, who's really assumed most of the operational control over the business. Last couple of years, we've always operated that way. I actually think, you know, that we operate on the traction kind of U S model that like, a well-run fast growing business needs someone who, you know, it comes up with 10 crazy idea. These needs the visionary role, and it needs the integrator role, the person who keeps the train on the track and then the person who figures out where,

“But I have managed to hire two rockstars without having any formalized hiring structure” Said my friend Anthony.  To which I quickly replied back “I’d rather be lucky than good”! It is great to have a few “superstars” in your organization but it is outstanding to have an organization built entirely of well positioned, highly productive people, A-players. Having a system for hiring is the only way to make the leap from average to extraordinary. Our guest today: Robert Glazer, Founder & CEO of Acceleration Partners. A global partner marketing agency, and the co-founder and Chairman of BrandCycle. A serial entrepreneur, he has a passion for helping individuals and organizations build their capacity to Elevate. Robert was twice named to Glassdoor’s list of Top Small & Medium Companies CEO's (#2) and was selected as a Top 22 Conscious Business Leaders of 2019 by Conscious Company. He speaks to companies and organizations around the world on topics related to business growth, culture, capacity-building and performance. Today we discuss: Why systems, especially in hiring, to win! Robert’s process for hiring Why are business leaders reluctant to follow a hiring system?  Moving from a superstar hiring culture to a systematic process Getting everyone to do work up front Agreeing on what success looks like in the role Clarity in the scorecard Everyone to follow the process Being thorough to meet objectives Why is this important to the company? Process pushes the responsibility of building great teams to the teams Scalable in removing leadership from the process quickly Scientific process and repeatable  Rick’s Nuggets Process & systems win “I’m too busy and don't have time to sit down and develop a process” - You Hiring process needs to be driven by leadership Hiring the strongest people, needs to be your strongest talent How do we solve the problem?  Collect process from other firms Layout - read Who Developing the playbook as a team Eliminating the bias & urgency Clear on qualities & outcomes  Making everything behavioral based  Training the playbook  Train & certify on the process No interviewing unless you are and expert on the process itself Evaluate interviews  Following the process Look at the data and scorecards, not gut  Improving the playbook based on mistakes Debriefed on mid hires and find the holes in the system  Get uncomfortable and figure it out now Rick’s Nuggets Read Healing Career Wounds (Available May 20 - Preorder on Amazon) HireOS interview process - Role playing - best training! Scorecard = performance metrics - measurable / timeline Key Takeaways -Value: Your current hiring process is probably no better than 50/50 Based on individuals not a repeatable process  A good process also really helps with remote hiring  This is the #1 way to improve your culture  Links LinkedIn:https://www.linkedin.com/in/glazer/ Websites:https://www.accelerationpartners.com/ Facebook: https://www.facebook.com/AccelerationPartners/ Twitter: https://twitter.com/accelerationpar Instagram: https://www.instagram.com/accelerationpar/ YouTube: https://www.youtube.com/c/Accelerationpartners/featured   This show is proudly sponsored by Criteria Crop: https://www.criteriacorp.com/

Episode 185: CEO and 4-Time Bestselling Author, Robert Glazer talks about creating a best place to work, the power of core values, and managing successful remote teams. Guest Biography Bob Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate. Under Robert’s leadership, Acceleration Partners has become a recognized global leader in the affiliate and partner marketing industry, receiving numerous industry and company culture awards. Bob was also named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the Wall Street Journal, USA Today and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships and How To Make Virtual Teams Work. A regular columnist for Forbes, Inc. and Entrepreneur, Bob’s writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance. Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. In this episode, you'll learn: Why leadership styles can be like trying on different sweaters The importance of identifying core values for a company, leadership teams, and employees Keys to building successful remote teams from a CEO who has led a 100% remote workforce for 14 years Show notes: http://www.inspiredmoney.fm/185 Find more from our guest: www.robertglazer.com Facebook Twitter LinkedIn Instagram The Elevate Podcast with Robert Glazer Friday Forward newsletter Mentioned in the episode: Philip McKernan Rustic Pathways BUILD Books: Friday Forward: Inspiration & Motivation to End Your Week Stronger Than It Started by Robert Glazer How to Make Virtual Teams Work: Manage and Empower a Virtual Team That Thrives While Working from Home by Robert Glazer Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others by Robert Glazer Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing by Robert Glazer Money Tip of the Week Core values and your money Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

Bob Glazer is the Founder and CEO of global performance marketing agency, Acceleration Partners. He is also the Co-Founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to outperform. Under his leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing […] The post Coach the Coach: Robert Glazer with Acceleration Partners appeared first on Business RadioX ®.

Bob Glazer is the Founder and CEO of global performance marketing agency, Acceleration Partners. He is also the Co-Founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to outperform. Under his leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing [...]

Bob Glazer is the Founder and CEO of global performance marketing agency, Acceleration Partners. He is also the Co-Founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to outperform. Under his leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing […] The post Coach the Coach: Robert Glazer with Acceleration Partners appeared first on Business RadioX ®.

If you love this episode, feel free to share It with a friend and leave a five-star review! (If you don't love it, no need to leave a review) If you would like to join the Gratitude Community, we Invite you to join 60K subscribers to "The Gratitude Journal", published bi-monthly.We are grateful for our sponsor Methods Of. Learn the "Methods of Leadership" from some of the best CEOs, executive coaches, thought leaders and business thinkers on the planet. Use my discount code COMEBACK2021 at checkout for a 50% discount!Our guest today is my friend, Bob GlazierBob Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.Under Robert's leadership, Acceleration Partners has become a recognized global leader in the affiliate and partner marketing industry, receiving numerous industry and company culture awards.Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where he sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the Wall Street Journal, USA Today and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships and How To Make Virtual Teams Work.A regular columnist for Forbes, Inc. and Entrepreneur, Bob's writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance.###Adrian Gostick and Chester Elton have spent more than two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. Their work is supported by research with more than a million working adults across the globe. They are authors of multiple award-winning Wall Street Journal and New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, and Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. They have been called “fascinating” by Fortune and “creative and refre LifeGuides is a peer-to-peer community that helps people navigate through their day-to-day stressors by providing a place of empathy, listening, wisdom and support with a Guide who has walked in your shoes, experiencing the same challenge or life experience as you.

Robert Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners, and the co-founder and Chairman of BrandCycle. Robert was ranked #2 on Glassdoor's list of Top CEOs of Small and Medium Companies in the US.   Robert's popular weekly inspirational newsletter, Friday Forward, reaches over 100,000 individuals and business leaders across 50+ countries. He is also the host of the Elevate Podcast and a Wall Street Journal, USA Today and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships and How To Make Virtual Teams Work.   A regular columnist for Forbes, Inc. and Entrepreneur, Robert's writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership.   Outside of work, Robert can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.   Links mentioned in this episode: RobertGlazer.com Robert's Friday Forward "Here's Why I Don't Let My Teenage Son Beat Me In Basketball" "Don't Let Your Own Financial Success Become a Crutch for Your Kids" "18 Summers"

As we begin a new year, we reflect back on some of Scaling Up’s 10 best podcast episodes from 2020. Here’s to an even better year and thank you for being part of the Scaling Up show! This episode is also sponsored by SweetProcess, the best place to document your standard operating procedures! Klyn Elsbury was born with Cystic Fibrosis, a life-threatening disorder that damages the lungs and digestive system. Klyn was told she would not survive beyond 14 years old and spent most of her life going in and out of hospitals. Klyn knew she had to be smart with the time she had and so today, as she hits her 30s, she is a Keynote Speaker, Bestselling Author, and the host of the Neuroscience for Sales Success podcast. Les Lent has over 20 years of experience as a sales professional, manager, and leader. He has helped scale his sales department from $30 million to over $300 million in annual revenue. Les has led teams of seven to 70 and is the author of The Profession of Sales. He is currently working on his second book, Two Things Holding You Back. Warren Rustand is a serial entrepreneur, educator, and public servant. He served as Appointments Secretary to President Gerald Ford and has been Chairman or CEO of 17 companies. He was the previous Chairman of the World Presidents Organization and the Dean of Leadership for the Entrepreneurs’ Organization. He also has served on more than 20 boards throughout his career. Robert Glazer is the Founder and CEO of Acceleration Partners, a global performance marketing agency. He is also the co-founder and Chairman of BrandCycle. As a serial entrepreneur, Robert has a passion for helping individuals and organizations build their capacity to outperform. Ashley Goodall is an executive, leadership expert, and author of Nine Lies About Work, and has spent his career exploring large organizations from the inside. He is currently the Senior Vice President of Methods and Intelligence at Cisco, where his organization aims to reveal the answers to some of the most challenging questions about work. Darius Mirshahzadeh is a high growth CEO, serial entrepreneur, and culture-building mad scientist at The Money Source. He was ranked #9 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the U.S. Through the use of values, Darius grew his company of 30 to over 1,000! Gary Hamel is one of the world’s most influential and iconoclastic business thinkers. He has worked with leading companies across the globe and has been on the faculty of the London Business School for more than 30 years. He also has written 17 articles for the Harvard Business Review and is currently out with a new book, Humanocracy, which he dives into further on this week’s episode! Patrick Galvin is a TEDx Speaker, Author, and Chief Galvanizer of The Galvanizing Group, a speaking, coaching, and consulting company in Portland, Oregon that helps high-performance companies and teams galvanize repeat and referred business through better relationships. By the time Cameron Herold was 35, he had built two $100 million companies. He was the second in command of 1-800-Got-Junk?, a company he built from $2 million in revenue to $106 million in under six years. Today, he is known as the CEO whisperer and is the catalyst behind hundreds of companies’ exponential growth. Do you believe in second chances? Andre Norman does. His work has led him to start his flagship transformational program, 180X, which works to redevelop underserved communities, repair families in crisis, and reduce prison re-entry. As a prior inmate faced with a 100-year sentence and serving 14 years of it before he got out, it’s Andre’s mission in life to teach individuals and corporations how to turn any situation around. Interview Links: Sweetprocess.com/scalingup “186: Klyn Elsbury — How to Unstick Yourself” “189: Les Lent — The Profession of Sales” “194: Warren Rustand — Leading in a Time of Crisis” “204: Robert Glazer — Adapting to a New Normal” “218: Ashley Goodall — Nine Big Lies About Work” “219: Darius Mirshahzadeh — The Core Value Equation” “227: Gary Hamel — Making Organizations as Resilient as Its People” “228: Patrick Galvin — Building Conscious Connection” “231: Cameron Herold — How to Run Smart Meetings” “234: Andre Norman — Believe in Second Chances”   Resources: Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube   Did you enjoy today’s episode? If so, then head over to iTunes and leave a review. Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.   Scaling Up is the best-selling book by Verne Harnish and our team for Gazelles Coaching, on how the fastest-growing companies succeed where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading Gazelles Coach. Gazelles is the term we use for fast-growing companies.   We help leadership teams with 4 Decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth success. Scaling Up for Gazelles companies is based on the Rockefeller Habits 2.0 (from Verne’s original best-selling business book, Mastering the Rockefeller Habits).  

Bob Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate. A regular columnist for Forbes, Inc., & Entrepreneur, Bob’s writing reaches over five million people around the globe.

Join me in welcoming our guest for today, Robert Glazer.  Robert, also called Bob, is the founder and CEO of the global partner marketing agency, Acceleration Partners, and the co-founder and Chairman of BrandCycle. A serial entrepreneur, he has a passion for helping individuals and organizations build their capacity to Elevate.   Bob is a columnist for Entrepreneur, Forbes, Thrive Global, and Inc. writing on topics ranging from performance marketing and entrepreneurship to company culture, capacity building, hiring, and leadership. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where Bob sits down with leaders, thinkers, and authors to discuss personal growth and helping others live their best lives. Bob is also the Wall Street Journal, USA Today, and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships, and How To Make Virtual Teams Work.   In this episode, we dive into the nitty-gritty of Bob’s book and newsletter, Friday Forward. We discussed stories he shared through his weekly newsletter and some insights on purpose, pain, work-life balance, and snowplow parenting. If you enjoyed the stories we shared in this episode, do yourself a favor and make sure to join Bob’s newsletter.   Episode Highlights:   ●       Journey to Building Acceleration Partners [1:25] ●       Friday Forward Newsletter [7:45] ●       Feedback: Robert Shares a Metastory [13:35] ●       Purpose in Pain [19:30] ●       The Disadvantages of Snowplow Parenting [25:20] ●       The Idea/Myth of Work-Life Balance[32:55] ●       Book Recommendations [35:50]   AND MUCH MORE!   Resources Mentioned In This Episode: ●       If you are a future or aspiring business leader who wants to achieve the next level of success in your profession, get started by getting my FREE video short course: The Secret to Unleashing Your Top 1 Percent. ●       Know more about Bob and his works by visiting his website at robertglazer.com. ●       Check out Bob’s book, How to Make Virtual Teams Work, and learn how to manage and empower a virtual team that thrives while working from home. This is very timely, so make sure to grab your copy! ●       Make sure to also check out Bob’s other best-selling books: o   Elevate o   Friday Forward o   Performance Partnerships ●       Did you like the stories shared in this episode? Make sure to join Bob’s Friday Forward Newsletter here. ●       Connect with Robert: o   Facebook o   Twitter o   Instagram o   LinkedIn ●       Book Recommendations: o   Mistakes Were Made (But Not by Me) by Carol Tavris and Elliot Aronson o   Grit by Angela Duckworth o   Mindset by Carol Dweck   Quotes: “The feedback really tells me the ones that hit a personal chord with people. Feedback is helpful.” “What kept me writing was feedback and understanding that people were getting something out of it, and it was making a difference.” “You need some of the haters to draw interest.” “Passion clearly comes from pain.” “We’ve reached diminishing returns on wanting better for our kids.” “So many parents are preparing the path for their kids. They are not preparing their kids for the path.” “Cognitive dissonance is one of the more dangerous forces out there.”     Ways to Subscribe to Redefining The Top One Percent:   Apple Podcast Stitcher PlayerFM Spotify

Today’s guest is a serial entrepreneur and inspirational speaker with a passion for helping others build their capacity. He is CEO of a global partner marketing agency, Acceleration Partners, and the co-founder and Chairman of BrandCycle. He has been recognized as a global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including: Glassdoor’s Employees’ Choice Awards (2 years in a row), Ad Age’s Best Place to Work, Fortune’s Best Small & Medium Workplaces (3 years in a row), and Boston Globe’s Top Workplaces (2 years in a row). He is the author of the Wall Street Journal and USA Today bestseller, “Elevate,” the international bestselling book, “Performance Partnerships,” and just released “Friday Forward: Inspiration and Motivation to Help End Your Week Stronger Than It Started.” He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate podcast. Please join me in welcoming Robert Glazer.   Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration! In this episode we discuss: his thoughts on leadership: “Leadership is the combination of having a vision, rallying people towards that vision and having the whole be greater than the sum of the parts.“ how his “repressed” childhood skills are what have made him a successful entrepreneur today. his initial dream of wanting to be a lawyer and how that evolved over time and two internships. his start as an online entrepreneur as a strategy consultant focusing on high growth business. his strategy to invest in people to help his business grow sustainably and still be a great place to work. his deep dive into building a business to sell vs. founder based businesses. his strategy for hiring to take things off his plate. his style for nurturing the different levels of his network and his three tips for networking. Links Robert Glazer on LinkedIn and Twitter. www.robertglazer.com &  www.accelerationpartners.com www.fridayforward.com Add his book website, podcast website, anything else he mentioned at the end. Books mentioned in this episode: “Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others” by Robert Glazer “Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing” by Robert Glazer “Friday Forward: Inspiration & Motivation to End Your Week Stronger Than It Started” by Robert Glazer “Elevate - Journal (Ignite Reads)” by Robert Glazer “The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities” by Patrick M. Lencioni “Leading Without Authority: How the New Power of Co-Elevation Can Break Down Silos, Transform Teams, and Reinvent Collaboration” by Keith Ferrazzi Other Resources Listen to my episode with Bob Burg. Listen to my episode with Seth Godin. About Robbie: Robbie Samuels is a keynote speaker, TEDx speaker, and relationship-based business strategy coach who has been recognized as a “networking expert” by Harvard Business Review Ascend, Forbes, Lifehacker, and Inc and as an "industry expert in the field of digital event design" by JDC Events. He created The 5% Advantage Program, a four-week experiential program that helps presenters grow in their confidence with Zoom, online facilitation, and virtual event design so they can reduce their tech angst and host more engaging online experiences that meet the purpose of the convening and participants' need for content and connection. He is the host of #NoMoreBadZoom Virtual Happy Hour, a popular weekly virtual event that explores new ways to design engaging virtual experiences. He assists organizations with bringing their in-person events strategically online as a Virtual Event Design Consultant, Virtual Emcee,

Today's guest is a serial entrepreneur and inspirational speaker with a passion for helping others build their capacity. He is CEO of a global partner marketing agency, Acceleration Partners, and the co-founder and Chairman of BrandCycle. He has been recognized as a global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including: Glassdoor's Employees' Choice Awards (2 years in a row), Ad Age's Best Place to Work, Fortune's Best Small & Medium Workplaces (3 years in a row), and Boston Globe's Top Workplaces (2 years in a row). He is the author of the Wall Street Journal and USA Today bestseller, “Elevate,” the international bestselling book, “Performance Partnerships,” and just released “Friday Forward: Inspiration and Motivation to Help End Your Week Stronger Than It Started.” He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate podcast. Please join me in welcoming Robert Glazer. In this episode we discuss: his thoughts on leadership: “Leadership is the combination of having a vision, rallying people towards that vision and having the whole be greater than the sum of the parts.“ how his “repressed” childhood skills are what have made him a successful entrepreneur today. his initial dream of wanting to be a lawyer and how that evolved over time and two internships. his start as an online entrepreneur as a strategy consultant focusing on high growth business. his strategy to invest in people to help his business grow sustainably and still be a great place to work. his deep dive into building a business to sell vs. founder based businesses. his strategy for hiring to take things off his plate. his style for nurturing the different levels of his network and his three tips for networking. Listen, subscribe and read show notes at www.OnTheSchmooze.com - episode 212

We are delighted to have the opportunity to talk to an amazing serial entrepreneur today, Robert (Bob) Glazer. Bob has a passion for helping individuals and organizations build their capacity to outperform. Bob is the founder and CEO of the global partner marketing agency, Acceleration Partners, where the mission is to drive the digital marketing industry to be performance-based and to change the work-life paradigm. Bob is a serial entrepreneur with a passion for helping individuals and organizations build their capacity and elevate their performance. He started his company remotely, and grew it from 7 to 170 employees in just ten years, in eight different countries! He is with us today to talk about his upcoming book Friday Forward, which launches September 1, 2020 and is about how he made the decision to run his company remotely, and how he uses his unique methods of helping and motivating others. Be sure to join us to hear our fascinating and inspiring discussion! Bob's bio Bob Glazer is the founder and CEO of Acceleration Partners, and the co-founder and Chairman of BrandCycle.  Under his leadership, Acceleration Partners has been recognized as a global leader in the affiliate and partner marketing industry and has received numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards for two years, consecutively, Ad Age's Best Place to Work, Entrepreneur's Top Company Culture for two years in a row, Inc. Magazine's Best Place to Work, Great Place to Work & Fortune's Best Small & Medium Workplaces for three consecutive years, Digiday's Most Committed to Work-Life Balance, and Boston Globe's Top Workplaces for three years in a row. Bob was also named to Glassdoor's list of Top CEO's of Small and Medium Companies in the US for the past two years.  Bob writes for The Wall Street Journal and USA Today. He is the author of four bestselling books, Elevate, Friday Forward, Performance Partnerships, and How to Make Virtual Teams Work. He hosts the popular Elevate Podcast, and shares his ideas and insights via the newsletter, Friday Forward, which reaches over 200,000 individuals. Additionally, Bob is a regular columnist for Forbes, Inc., Entrepreneur Magazine, and he speaks globally to companies and organizations on themes related to business growth, culture, building capacity, and performance. Bob is a past recipient of the Boston Business Journal's “40 under 40” award and he is an advisor/board member to several high-growth companies. He serves on the Board of Directors for BUILD Boston, and he has served as a global leader in the Entrepreneurs' Organization (EO) and founded The Fifth Night charitable event. Outside of work, Bob enjoys skiing, cycling, reading, traveling, spending quality time with his family, or overseeing a home renovation project.  An underachiever Bob was an underachiever during his first seven years at school, and most of his report cards said that although he seemed smart and creative, he did not focus or apply himself.  Bob Glazer's journey When he found his way into business and marketing, however, he came to realize that he loved to learn! He became interested in fast-growing companies and entrepreneurship, and he started focusing on marketing and high-growth businesses. He was very entrepreneurial but also very risk-averse. So, although he had some strong opinions, he was not initially willing to put his money where his mouth was. Leaning into non-conformity Bob learned to lean into non-conformity. And he found that many of the things that make him successful today are the things he was told he had to fix or change, early on. He later came to understand that he only needed to change the way those things were applied.  Overcoming risk aversion Once he finally overcame his risk aversion, Bob started to feel more comfortable depending on himself. So, he began to lean into his ideas, embraced diversity, and things started accelerating for him. Starting two companies About fourteen years ago, Bob left his last job and started two companies. He found that way more exciting than helping someone else grow their high-growth business. And he realized that although he enjoyed working in high-growth companies, he loved growing his own company more. About Acceleration Partners Acceleration Partners represents brands in the performance and partner affiliate marketing industry. It helps companies build affiliate programs, which are programs where brands partner with people in a similar way to digital business development instead of paying for a click or impression, they pay for an outcome. About BrandCycle BrandCycle has a smarter, more consolidated, user-friendly platform that removes the pain points from affiliate partnerships. While building Acceleration Partners, Bob saw an opportunity to represent brand partners. So, he started another separate company called BrandCycle, with the idea of gaining some traction with partners.  Some overlap It was a successful venture, and even though there is a slight overlap between Acceleration Partners and BrandCycle, BrandCycle works with hundreds of brands that Acceleration Partner does not have as clients. Brand Cycle continues to grow as the demand in the industry increases.     Work/Life Balance?   Bob doesn't believe in work/life balance. He says if you are looking for a work/life balance, you will always be disappointed. Bob uses an integrated approach to do many things simultaneously. Bob references Mark Zuckerberg's sister, Randi Zuckerberg, who says she can't focus and balance all things each day. Don't do things half in and half out. Bob tells employees to focus 100% while at work and when home give your all there.  Bob's New Book, Friday Forward Bob's latest book provides the inspiration needed to make meaningful, lasting changes in your life, and help others do the same. Featuring 52 inspiring stories, Friday Forward is a year's worth of inspiration in one book. It can be bought anyplace books are sold and will come out on September 1, 2020. Links and resources: Bob's website Buy Bob's books

Most of us desire to be more intentional in our personal and professional lives. We want to steer life rather than have it steer us – but where do we start? Our guest this episode believes we start by defining our core values. “One of the things about core values I've come to understand is I think they've been there since you were little. You just don't get the instruction manual, you know, when you're born saying, hey… here's, here's how you work.” – Robert Glazer Robert Glazer’s intentional yet curious approach to life has yielded success. He is the founder and CEO of global partner marketing agency, Acceleration Partners and is the co-founder and Chairman of BrandCycle. A serial entrepreneur, Robert has a passion for helping individuals and organizations build their capacity to elevate. A regular columnist for Forbes, Inc. and Entrepreneur, Robert’s writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. His leadership focused newsletter, Friday Forward, reaches over 100,000 people and fifty countries. And now, Robert has published a new book showcasing 52 of his most brilliant and impactful stories. His book, appropriately titled Friday Forward, continues to deliver on what has set his newsletter apart – insightful and compelling stories that help lead you to lasting and positive change. For a complete transcript and links from this episode, please visit http://www.whitneyjohnson.com/robert-glazer/

Elle Russ chats with Bob Glazer - the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to outperform. Under Robert’s leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including: Glassdoor’s Employees’ Choice Awards (2 years in a row) Ad Age’s Best Place to Work Entrepreneur’s Top Company Culture (2 years in a row) Inc. Magazine’s Best Place to Work Fortune’s Best Small & Medium Workplaces (3 years in a row) Boston Globe’s Top Workplaces (2 years in a row) Bob was also named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2.   A regular columnist for Forbes, Inc. and Entrepreneur, Bob’s writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the author of Elevate, a Wall Street Journal and USA Today Bestseller, and of the international bestselling book, Performance Partnerships. Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. Connect with Show Host Elle Russ

A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now. On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with.   Show Notes Who Amazon Associates are and what makes them such valuable partners. What’s happened recently to change the relationship between these associates/affiliates and Amazon – and why that’s a massive market share opportunity for brands. How brands are responding to this new partnership opportunity and why it’s confounding and frustrating partner marketing agencies (Acceleration Partners), affiliate networks, SaaS platforms, sub-affiliate networks and Amazon Associates (affiliates). The short- and long-term consequences brands are likely to experience by turning away affiliates from joining their program right now–especially Amazon Associates. Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast  

There are many lessons from people navigating these times right now! If you’re worried about how to maintain your routine or keep connected with your personal and professional relationships, this week’s guest has some suggestions on how to start.   Robert Glazer is the Founder and CEO of Acceleration Partners, a global performance marketing agency. He is also the co-founder and Chairman of BrandCycle. As a serial entrepreneur, Robert has a passion for helping individuals and organizations build their capacity to outperform.   Despite everything that’s going on, whether it’s your business shutting its doors or customers unable to pay you, you do need an anchoring purpose to get through all of this and giving back to your community can be a great equalizer.   Bill also knows the importance of giving back during this time and has been doing so in his business. His wife also joined an organization, East Bay FeedER, where they are currently feeding 250 ER personnel.   With everything that’s going on, it will soon become the new normal. Human beings have the extraordinary ability to adapt, and this virus is no exception. As soon as we begin to settle in, we will not find the day-to-day as stressful.   Interview Links: Accelerationpartners.com Brandcycle.com Robertglazer.com Eastbayfeeder.org   Resources: Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube  

My guest today is Robert Glazer, the Founder and Chairman of the Board of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate. Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. The topic is his book Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others. In this episode of Trend Following Radio we discuss: Robert reveals four life-changing principles ― or capacities ― that will allow you to overcome self-limiting beliefs, establish positive habits, and find your “why.” Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

https://www.accelerationpartners.com/ Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners and the co-founder and Chairman of BrandCycle. Bob Glazer returns to our show to discuss the release of his new book, Elevate, ELEVATE: Push Beyond Your Limits and Unlock Success in Yourself and Others was inspired by the lessons of […] The post “EleVate: Push Beyond Your Limits and Unlock Success” with Bob Glazer – Acceleration Partners appeared first on Radio Entrepreneurs.

Robert Glazer, founder and CEO of Acceleration Partners, is a recognized global leader in the affiliate marketing industry. He also co-founded and serves as Chairman of BrandCycle. Glazer was ranked second in Glassdoor’s list of Top CEO’s of Small and Medium Companies in the US. Glazer’s writes regularly for Forbes, and Entrepreneur, where he reaches over five million people each year. He also shares his ideas through his “Friday Forward” and as a host of his podcast “Elevate”. Outside of work Glazer can be found skiing, cycling, reading, traveling, and spending time with his family.Hear more inspirational stories like Robert's on the Pray app: https://link.pray.com/hOzg1zP3i0

Robert Glazer, founder and CEO of Acceleration Partners, is a recognized global leader in the affiliate marketing industry. He also co-founded and serves as Chairman of BrandCycle. Glazer was ranked second in Glassdoor’s list of Top CEO’s of Small and Medium Companies in the US. Glazer’s writes regularly for Forbes, and Entrepreneur, where he reaches over five million people each year. He also shares his ideas through his “Friday Forward” and as a host of his podcast “Elevate”. Outside of work Glazer can be found skiing, cycling, reading, traveling, and spending time with his family.Hear more inspirational stories like Robert's on the Pray app: https://link.pray.com/hOzg1zP3i0“I think this is one of our problems as human beings is we take what is in front of us, at that moment, at that day, at that time, and we make it out to be the biggest thing going on.”

Robert Glazer, founder and CEO of Acceleration Partners, is a recognized global leader in the affiliate marketing industry. He also co-founded and serves as Chairman of BrandCycle. Glazer was ranked second in Glassdoor’s list of Top CEO’s of Small and Medium Companies in the US. Glazer’s writes regularly for Forbes, and Entrepreneur, where he reaches over five million people each year. He also shares his ideas through his “Friday Forward” and as a host of his podcast “Elevate”. Outside of work Glazer can be found skiing, cycling, reading, traveling, and spending time with his family.Hear more inspirational stories like Robert's on the Pray app: https://link.pray.com/hOzg1zP3i0“I think a lot of the times people who are very empathetic actually can bring people down. They can empathize with them, they can relate with them. But rather than telling them what they need to hear . . . they’re just sort of reinforcing it for them.”

Robert Glazer, founder and CEO of Acceleration Partners, is a recognized global leader in the affiliate marketing industry. He also co-founded and serves as Chairman of BrandCycle. Glazer was ranked second in Glassdoor’s list of Top CEO’s of Small and Medium Companies in the US. Glazer’s writes regularly for Forbes, and Entrepreneur, where he reaches over five million people each year. He also shares his ideas through his “Friday Forward” and as a host of his podcast “Elevate”. Outside of work Glazer can be found skiing, cycling, reading, traveling, and spending time with his family.“How we do anything is how we do everything.”Hear more inspirational stories like Robert's on the Pray app: https://link.pray.com/hOzg1zP3i0

Robert Glazer, founder and CEO of Acceleration Partners, is a recognized global leader in the affiliate marketing industry. He also co-founded and serves as Chairman of BrandCycle. Glazer was ranked second in Glassdoor’s list of Top CEO’s of Small and Medium Companies in the US. Glazer’s writes regularly for Forbes, and Entrepreneur, where he reaches over five million people each year. He also shares his ideas through his “Friday Forward” and as a host of his podcast “Elevate”. Outside of work Glazer can be found skiing, cycling, reading, traveling, and spending time with his family.“How we do anything is how we do everything.”Hear more inspirational stories like Robert's on the Pray app: https://link.pray.com/hOzg1zP3i0

A serial entrepreneur, Bob Glazer has a passion for helping individuals and organizations build their capacity to outperform. He does that as the founder and CEO of global performance marketing agency Acceleration Partners, as co-founder and Chairman of BrandCycle, and as a bestselling author. We have a great conversation about youth entrepreneurship, marketing, and where branding is at today. We also talk about Bob’s new book, (https://www.robertglazer.com/elevate/) , which is releasing Oct. 1, 2019. Bob is an inspiration and a role model, and this is a book that every young entrepreneur should consider reading. Resources: Read: (https://www.robertglazer.com/elevate/) Listen: The Elevate Podcast (https://www.robertglazer.com/elevate-podcasts/) Instagram: instagram.com/robertglazer_/ (https://www.instagram.com/robertglazer_/) Twitter: twitter.com/robert_glazer (https://twitter.com/robert_glazer) Facebook: facebook.com/RobertSGlazer (https://www.facebook.com/RobertSGlazer) Trendsetters is a production of (http://crate.media/)

In Part 2 of our conversation with Robert Glazer, we discuss choosing an affiliate program tech stack and the analytics that go with it. Robert is Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency, as well as a Co-Founder at BrandCycle, which represents emerging and well known publishers in the affiliate marketing space with a white glove approach. Show NotesConnect With:Robert Glazer: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Part 2 of our conversation with Robert Glazer, we discuss choosing an affiliate program tech stack and the analytics that go with it. Robert is Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency, as well as a Co-Founder at BrandCycle, which represents emerging and well known publishers in the affiliate marketing space with a white glove approach. Show NotesConnect With:Robert Glazer: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

In this episode we discuss how to launch an affiliate program and decide when is the right time to do so. Joining us for today's episode is Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. He's also a Co-Founder of BrandCycle, which represents emerging and well known publishers in the affiliate marketing space with a white glove approach. Show NotesConnect With:Robert Glazer: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode we discuss how to launch an affiliate program and decide when is the right time to do so. Joining us for today's episode is Robert Glazer, Founder and CEO at Acceleration Partners, an award winning global affiliate marketing agency. He’s also a Co-Founder of BrandCycle, which represents emerging and well known publishers in the affiliate marketing space with a white glove approach. Show NotesConnect With:Robert Glazer: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Robert Glazer, founder of http://www.accelerationpartners.com/ (Acceleration Partners) and co-founder of BrandCycle, says that we all come out of the factory without our instruction manual.   Unfortunately, too many of us don't figure out who we are and how we function until we're well into our 30s and 40s – but, as leaders and entrepreneurs, we can change that. We can honor each person in our world; we can highlight and support their unique dreams, hopes, and desires.   And when we don't do this, when we forget that our organizations are made up of individual people who have their own vision for their life and their own goals, the results can be disastrous. All you have to do is look at employee engagement worldwide: 85 percent of employees are not engaged or actively disengaged at work, resulting in approximately $7 trillion in lost productivity, according to Gallup.   That's not because most employees don't want to be engaged, excel, and improve. It's because most employees don't have anyone helping them identify their strengths or use these strengths to move the organization forward. So this isn't on the employees – it's on the leadership that isn't helping their people find their instruction manuals.   In Robert's businesses, this comes down to building capacity in people holistically. He needs his people to grow with the business, and that means they need to do more than just work better – the whole person needs to get better. The business sees a tangible benefit from this personal investment and the employees associate working for the business with being a better person.   I think every company, big and small, needs to focus on creating a culture of personal empowerment and work-life integration like this. It helps businesses succeed, but that's not even the point – everyone deserves the opportunity to hone their strengths and contribute to something greater than themselves, and as leaders, that's how we can truly make an impact on the world.   --     Resources: Learn more at https://www.robertglazer.com/ (https://www.robertglazer.com/) Listen: The Elevate Podcast Facebook: https://www.facebook.com/AccelerationPartners/ Twitter: https://twitter.com/robert_glazer LinkedIn: https://www.linkedin.com/in/glazer/ Read: Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing   --   We are brought to you by the Lawton Marketing Group, a full-service advertising and design agency serving companies and entrepreneurs at all levels. They are your one-stop shop for all your website, logo, social media, print, app design and reputable management needs.   Visit LawtonMG.com for more info.   -- The Impact Entrepreneur Show is produced by Podcast Masters

Bob Glazer is the CEO of Acceleration Partners, a global performance marketing agency, and the Founder and Chairman of Brandcycle. He joins host Stew Friedman to discuss Acceleration Partner's progressive approach to elevating people to perform at their best in all parts of their lives on Work and Life.http://www.workandlifepodcast.com See acast.com/privacy for privacy and opt-out information.

Bob Glazer is the CEO of Acceleration Partners, a global performance marketing agency, and the Founder and Chairman of Brandcycle. He’s also an alum of the University of the University of Pennsylvania. Under Bob’s leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture, Inc. Magazine’s Best Place to Work, Great Place to Work, Fortune’s Best Small & Medium Workplaces, and Boston Globe’s Top Workplaces. Bob was also ranked #2 in Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. He is a past recipient of the Boston Business Journal “40 under 40” award and the author of the international bestseller, Performance Partnerships. He publishes a weekly newsletter, Friday Forward featuring all sorts of ideas for building capacity. His next book, Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others, will be released in September 2019. In this episode Bob and Stew discuss the creative methods Bob and Acceleration Partners have used to attract, retain, and engage employees and honor their lives outside of work. For example, instead of giving small bonuses to all employees, a few employees are granted the resources to make a dream come true. Other employees, those not selected, are deeply appreciative of working in an organization that really cares about its people. Bob’s done away with the typical annual performance review, he focuses on outcomes versus busy work. Stew and Bob discuss how focusing on a few core values and setting clear and consistent goals helps drive employee retention, a healthy organization, and customer satisfaction. AP’s success testifies to the power of Bob’s progressive approach to elevating people to perform at their best in all parts of their lives. See acast.com/privacy for privacy and opt-out information.

Bob Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to outperform. Under his leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing... The post Bob Glazer Joins the Circuit of Success! appeared first on The Circuit of Success with Brett Gilliland.

Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. In addition to being a serial entrepreneur, Robert has a passion for helping individuals and organizations build their capacity to outperform. Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor's Employees' Choice Awards, Ad Age's Best Place to Work, Entrepreneur's Top Company Culture, Inc. Magazine's Best Place to Work, Great Place to Work & Fortune's Best Small & Medium Workplaces and Boston Globe's Top Workplaces. Robert is a columnist for both Forbes and Inc. and regularly contributes to numerous outlets, including Entrepreneur, Fast Co, Huffington Post and Success Magazine. He writes on topics ranging from performance marketing and entrepreneurship to company culture, capacity-building, hiring and leadership. He also shares ideas and insights around these topics via Friday Forward, a weekly inspirational newsletter that is followed by over 45,000 leaders worldwide. Robert is a strong believer in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneurs' Organization (EO) and founder of The Fifth Night charitable event (www.fifthnight.org). Today we take an inside look at the practices and principles that Robert employs in his company and how that impacts culture, performance and profitability. As a CEO himself, Robert advises leaders to know who you are as a leader, what you expect from your team and to be consistent around that. Vision, core values, goals and targets all contribute to the culture of your organization and must be front and center at all times. How do you find good people? Robert explains the importance of emphasizing your unique culture during the hiring process, creating the space for the right people to show up and the wrong people to self-deselect. Capacity building is not about volume – getting more done in a day – it's about better outcomes. In fact, often it's fewer inputs but the right things that lead to better outcomes. Robert finishes our conversation by unpacking the 4 domains in which he helps his people build their capacity – both personally and professionally – and offers several fun and creative examples on how you can do the same. Key Takeaways Know who you are as a leader and what you expect, and be consistent around that. Defining a good culture is not a universal thing. A good culture is right for some and not for others. One of the biggest frustrations employees have is when what is said and what is done are two different things. Your core values are an internal thing – within the DNA of the best people at your company. If you have a tough decision to make, one or more of your company's core values should guide you in that. When a mistake is made or there's a client problem, create the opportunity for everyone to learn from it not just the person or department directly involved. Capacity building is not about volume, getting more done in a day, it's about better outcomes. In fact often it's fewer inputs but the right things that lead to better outcomes. Resources Friday Forward Newsletter Outperform (Will be available in 2019) Learn More & Connect With Robert Glazer https://www.robertglazer.com

Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. In addition to being a serial entrepreneur, Robert has a passion for helping individuals and organization build their capacity to outperform. Under his leadership, Acceleration Partners has received numerous company culture awards, including #4 on Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture, Inc. Magazine’s Best Place to Work, Great Place to Work & Fortune’s Best Small & Medium Workplaces and Boston Globe’s Top Workplaces. Bob is a columnist for both Forbes and Inc. and regularly contributes to numerous outlets, including Entrepreneur, Fast Co, Huffington Post and Success Magazine. He writes on topics ranging from performance marketing and entrepreneurship to company culture, capacity-building, hiring and leadership. He also shares ideas and insights around these topics via Friday Forward, a weekly inspirational newsletter that is followed by over 35,000 leaders worldwide. Bob is a past recipient of the Boston Business Journal “40 under 40” award and is an advisor/board member to several high-growth companies. He also recently authored the international bestselling book, Performance Partnerships: The Checkered Past, Shifting Present, and Exciting Future of Affiliate Marketing. He is a sought-after speaker by companies and organization around the world, especially on topics related to business growth, culture, capacity-building and performance. Bob is a strong believer in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneurs' Organization (EO) and founder of The Fifth Night charitable event (www.fifthnight.org). Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.   Connect with Robert: Twitter - https://twitter.com/robert_glazer  LinkedIn - https://www.linkedin.com/in/glazer/   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   Acuity Scheduling - Stop Wasting Time Setting Up Meetings Peak Accountability - http://www.thorconklin.com/accountability/ Thank you once again for listening Please follow us on: Facebook: Thor Conklin    Twitter: @ThorConklin Website: http://www.thorconklin.com   ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation   #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.     Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.     Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.

Serial entrepreneur Robert “Bob” Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He has an exceptional track record of helping companies grow their revenues and profits using performance-based affiliate marketing. He's also the author of the book Performance Parnerships which is a great read! Bob is a highly sought after speaker for business & marketing conferences, and a contributor to many large publications including Success.com, Entrepreneur.com.   Every Friday, Bob writes an inspirational post for his friends, family, and employees on his website Friday Forward. Bob and I discuss; What do you do that drives the success today? Meaning share some of you core values. Diversity in Tech The "average" employee Culture, Core Values and Leadership in his companies How to you focus and work on "time management" Leverage influencer marketing to expand your brand's reach. Blockchain in performance marketing Advice for other entrepreneurs and much more! Sponsor/Partnership: Coinbase  a secure online platform for buying, selling, transferring, and storing digital currency

How can you develop yourself and your team more holistically than just job training? In the beginning of the company there’s a lot of focus on job programs to help staff learn how to do their job, but what about after, when you have those systems in place? Today’s guest will show you how!   Robert Glazer is the Founder and Managing Director of Acceleration Partners as well as the Founder and Chairman of BrandCycle. He is a serial entrepreneur with a proven track record of success. On today’s show, Robert discusses different ways you can develop your team (and yourself) beyond simple job training.   Robert was always an entrepreneur and as he was getting comfortable with risk, he was also finding ways to minimize it. Through this, he started to align himself around how to make processes better and how he could also make himself and others better.   After running a high-performance company, he came to notice that you end up breaking a lot of people along the way. When you’re growing 30-40% a year, most people simply cannot keep up with that. Robert was finding issues where his team was great, at first, but he kept having to shift them out of positions as the company grew bigger and bigger. How could he keep and retain his people no matter what the company’s growth looks like? Robert was determined to break the cycle.   One of Bill’s values today is ‘Never Finished,’ which means that it’s important for him and his staff to always be growing and evolving. If companies want to scale up, they have to develop themselves and their leadership team along the way, because strategies and tactics will only get you so far and you will plateau.   People want to talk to Robert about their product, but Robert is more interested in the business of the business and the business of people. In fact, every business has two parts to it: the product and the business of the business. Many founders love working on their product, but completely ignore the business side of things and get overwhelmed by the growth.   As the founder, leading based on the company’s level of growth can be very tricky. You start off small and are visible to everybody, but as you grow, you have to begin putting new leaders in place, so that you can become a different kind of leader within your company. It’s difficult for many founders because their management/influence styles have to adapt rather quickly and that isn’t always easy.   When you focus on people not just in their job role but help them holistically develop themselves that they can apply it to their professional and personal life, you get a more engaged and dedicated workforce. However, with that being said, that can’t happen if the founder doesn’t lead the charge and work on improving him or herself first.   Interview Links: Accelerationpartners.com Brandcycle.com Fridayfwd.com The Hard Thing About Hard Things, by Ben Horowitz The Miracle Morning, by Hal Elrod   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube   TWEETABLES:   “One of our values today is ‘Never Finished.’ Always be growing and evolving until you die.”   “Every business has 2 businesses: the product and the business. A lot of founders don’t like the ‘business’ part.”   “You’ve got to be a different kind of leader and influencing differently than you do in the beginning.”   Did you enjoy today’s episode? If so, then head over to iTunes, and leave a review. It helps other entrepreneurs discover the Scaling Up Business Podcast, so they can also benefit from the knowledge shared in these podcasts.   Scaling Up: How a Few Companies Make It...And Why the Rest Don’t, is the best-selling book by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed, where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading business coach with a Gazelles.   We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).

Robert Glazer, founder and Managing Director of Acceleration Partners, and is focused on personal motivation, and coaching people to go well beyond what they have done before.   Key Takeaways [5:52] Employees come into a company, they leave, and they advocate for the company. Citing Lee Caraher’s The Boomerang Principle, Bob notes that his companies maintain partnerships with alumni. [13:16] There must be room for failure. A failed campaign can inform a better campaign, after a debrief. [16:38] Bob talks about performance and capacity. Capacity is like a balloon. You can learn to perform up to your capacity and then you can learn to grow your capacity more than you have ever done. [17:45] When people have work struggles, their struggles are often tied to personal issues. [27:18] Your zone of strength is where you excel. [29:45] A turning point on Bob’s leadership journey was learning to ask, “Who are you? What do you value? What do you really want from life?” When you can align your life around all of that, you’ll be extremely successful. If your job supports your core purpose, then you’re going to be happy.   Facebook: Robert Glazer Twitter: @Robert_Glazer LinkedIn: Robert Glazer Book site: Performance-Partnerships.com Blog site: FridayFwd.com Podcast: Accelerationpartners.com/resource-center/our-podcasts/ Website: AccelerationPartners.com Website: BrandCycle.com Website: RobertSGlazer.com   Quotable Quotes   Real relationships can be sustained through good times and bad.   Win-win is the essence of performance   Trust = Character & Competence   When 20% is R&D, failures are not catastrophic.   If you knew something would work in advance of trying it, you could be on a beach somewhere.   Coaching people to where they should be is Step A of leadership. Step B is getting them to do more than they’ve ever done.   “Almost every big new idea I have comes out of travel.”   The worst thing you can do is work on your weaknesses. Be aware of them, but spend your time in your zone of strength.   “If you haven’t actually figured out where you’re trying to go, it’s very hard to lead others.”   Bio Robert Glazer is the Founder and Managing Director of Acceleration Partners, an industry-leading affiliate program management agency that helps preeminent brands, including adidas, ModCloth, Reebok, Target, Gymboree, and Warby Parker, establish and grow transparent, brand-aligned, and performance-driven affiliate programs.   Robert is also the co-founder and Chairman of BrandCycle and the author of the inspirational blog, Friday Forward. His passion for sharing his experiences and expertise in internet marketing, affiliate marketing, and marketing strategy has made him a sought-after speaker across the globe. He is respected for his ability to explain the oft-misunderstood world of affiliate marketing, where it is headed, and why the affiliate model is such an important part of a growing company’s business.   In addition to writing the globally best-selling book, Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, Robert is a regular contributor to numerous outlets, including Entrepreneur, Fast Co, Huffington Post, Success, and Forbes, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England.   You can learn more about Robert at RobertSGlazer.com   Books mentioned in this episode Performance Partnerships, The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing, by Robert Glazer The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees, by Lee Caraher The Optimistic Child: A Proven Program to Safeguard Children Against Depression and Build Lifelong Resilience, by Martin Seligman The Speed of Trust: The One Thing That Changes Everything, by Stephen M. R. Covey Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries partnering with brands such as Adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal 40 under 40 award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. A sought-after speaker, Robert presents to global audiences and serves as an advisor to high-growth businesses. Bob strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur’s Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). He previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity. In his spare time, Bob is an avid writer, skier, traveler, cyclist, and serial home renovator. What you’ll learn about in this episode: Why Bob says, “My job is to fire myself,” and what it means to lead authentically How you can inspire your people to be a little bit better every day The importance of hiring for your culture and how to do it A simple solution for defining your core values so well they are always on your mind What Bob gained from “a book’s worth of mistakes in hiring” Why you need to interview against aptitude and outcomes, not experience What hiring an “up and comer” versus an “old hand” can do for your company’s future Ways to contact Bob: Company Website: www.accelerationpartners.com Book (with free chapter download and affiliate grade 5 min test): www.accelerationpartners.com/performance-partnerships Book (on Amazon): amzn.to/2qUd5QM Personal Website: www.robertsglazer.com Twitter: @robert_glazer Weekly Inspiration Blog: www.fridayfwd.com LinkedIn: www.linkedin.com/in/glazer

Serial entrepreneur Robert “Bob” Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He has an exceptional track record of helping companies grow their revenues and profits using performance-based affiliate marketing. In this episode, we talk about how entrepreneurs & businesses can implement performance-based marketing techniques to grow their businesses. Inc. magazine has recognized his company as one of the fastest growing companies in America 5-years in a row. Mr. Glazer is a highly sought after speaker for business & marketing conferences, and a contributor to many large publications including Success.com, Entrepreneur.com. Bob is a recipient of numerous accolades including the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England. When he's not working with clients or writing articles and blog posts, Bob serves as an active member of several non-profit organizations including the Board of Directors for BUILD Boston, Entrepreneur's Organization (EO) and The Fifth Night (www.fifthnight.org). Every Friday, Bob writes an inspirational post for his friends, family, and employees on his website Friday Forward (www.fridayfwd.com). Resources www.accelerationpartners.com (our site) www.performance-partnerships.com (book website with free chapter download and affiliate grader 5 min test) www.robertsglazer.com (my site) www.fridayfwd.com (my weekly inspiration blog) http://amzn.to/2qUd5QM (book link on Amazon)

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries partnering with brands such as Adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal 40 under 40 award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. A sought-after speaker, Robert presents to global audiences and serves as an advisor to high-growth businesses. Bob strongly believe in giving back; he served on the Board of Directors for the Performance Marketing Association, BUILD Boston and Big Brothers Big Sisters of Mass Bay. He is a global leader in Entrepreneur's Organization (EO), founded The Fifth Night charitable event (www.fifthnight.org), and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity. Bob is releasing a new book "Performance Partnerships" which takes the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Robert Glazer defines the elements of true affiliate marketing for the first time and demonstrates for marketing leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness.   "You have to make sure that there’s an active and engaged partner on the other side of the table.” - Robert Glazer What you’ll learn about in this episode: Affiliate marketing: when a company and a marketing partner enter into a pay-for-performance commission-based relationship How the affiliate marketing industry has evolved from the “don’t ask, don’t tell” early days to today Why understanding the numbers you want is key with affiliate marketing Finding partners that are brand aligned Robert’s new book “Performance Partnerships” that will help you do affiliate marketing better Finding the right people to run affiliate marketing programs Using your resources on the right affiliate marketing programs Ways to contact Robert: Website: www.accelerationpartners.com Friday Forward: www.fridayfwd.com Book: "Performance Partnerships"

Bob Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. Bob strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur's Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). He’s previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity.You can read Bob’s inspirational Friday Forward posts each week at www.fridayfwd.com, and learn more about him and Acceleration Partners atwww.accelerationpartners.com/our-people/robert-glazerInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Bob Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. Bob strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur's Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). He’s previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity.You can read Bob’s inspirational Friday Forward posts each week at www.fridayfwd.com, and learn more about him and Acceleration Partners atwww.accelerationpartners.com/our-people/robert-glazerInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/