Podcast appearances and mentions of bob glazer

Have you ever felt like you're doing so much, but getting farther from your goals? SIGN UP FOR THE FREE WEEKLY NEWSLETTER Today we delve into the dichotomy of starvation and gluttony in business, as well as life. This concept not only applies to corporate strategies but also mirrors a fundamental human tendency to oscillate between scarcity and excess. Key Highlights: Starvation vs. Gluttony in Business: Glazer's theory suggests that while businesses often fear starvation - a lack of resources and growth - it is gluttony, or excessive growth and expansion, that leads to their downfall. This notion challenges conventional wisdom about business growth and expansion. Crumbs Cupcake - A Case Study: The story of Crumbs Cupcake serves as a cautionary tale, illustrating how fear-driven expansion led to its bankruptcy. This example underscores the perils of gluttony in business, as the company's rapid growth outpaced market sustainability. Apple's Strategic Retraction: Contrasting with Crumbs Cupcake, Apple's success story under Steve Jobs' leadership highlights the effectiveness of strategic retraction. Jobs' decision to reduce Apple's product offerings significantly laid the foundation for its remarkable success. Notable Quotes: "The fear of starvation leads to actions driven by scarcity, while it is often gluttony, or excess, that seals a business's fate." "Growth is essential, but it's the quality, not the quantity of growth that matters." Action Step: Reflect on areas in your life or business where you might be overextending. Identify where strategic reduction can lead to more focused and effective growth. Remember, it's not about doing more; it's about doing what matters most and doing it well. Gluttony Vs Starvation by Bob Glazer

Have you ever felt like you're doing so much, but getting farther from your goals? SIGN UP FOR THE FREE WEEKLY NEWSLETTER Today we delve into the dichotomy of starvation and gluttony in business, as well as life. This concept not only applies to corporate strategies but also mirrors a fundamental human tendency to oscillate between scarcity and excess. Key Highlights: Starvation vs. Gluttony in Business: Glazer's theory suggests that while businesses often fear starvation - a lack of resources and growth - it is gluttony, or excessive growth and expansion, that leads to their downfall. This notion challenges conventional wisdom about business growth and expansion. Crumbs Cupcake - A Case Study: The story of Crumbs Cupcake serves as a cautionary tale, illustrating how fear-driven expansion led to its bankruptcy. This example underscores the perils of gluttony in business, as the company's rapid growth outpaced market sustainability. Apple's Strategic Retraction: Contrasting with Crumbs Cupcake, Apple's success story under Steve Jobs' leadership highlights the effectiveness of strategic retraction. Jobs' decision to reduce Apple's product offerings significantly laid the foundation for its remarkable success. Notable Quotes: "The fear of starvation leads to actions driven by scarcity, while it is often gluttony, or excess, that seals a business's fate." "Growth is essential, but it's the quality, not the quantity of growth that matters." Action Step: Reflect on areas in your life or business where you might be overextending. Identify where strategic reduction can lead to more focused and effective growth. Remember, it's not about doing more; it's about doing what matters most and doing it well. Gluttony Vs Starvation by Bob Glazer

We put so much of ourselves and our identity into our work; that's especially true for entrepreneurs. It can be hard to deal with the emotions of selling the business you started, even when it's the outcome you dreamed of. In this episode, we speak with two very different entrepreneurs about how their lives and mental health have changed over time, as they've created and sold businesses and changed career paths.  Bob Glazer is the founder of Acceleration Partners as well as the author of several books. Michael Kaplan is former CEO of Fashion to Figure, and part of the family that started the company Lane Bryant. Both share the ups and downs of their entrepreneurial journeys.  Learn more about Bob: https://robertglazer.com/ Learn more about Michael: https://www.alumni.hbs.edu/stories/Pages/story-bulletin.aspx?num=2490 https://www.linkedin.com/in/michael-kaplan-7679828/

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, the #1 Wall Street Journal, USA Today, and the internationally bestselling author of five books: Elevate, Friday Forward, How to Thrive in The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations worldwide and hosts The Elevate Podcast. Episode in a Tweet: People want their companies to provide a consistent vision and clear values and goals that align with their personal values and goals. Not every company is suitable for every employee, and that's okay. The goal is to find the people who value your culture and do everything you can to keep them. Background: I first became familiar with Bob Glazer when I read an article he wrote on Mindful Transitions, a method to help unhappy or underperforming employees exit the company in a less disruptive way. So, when he was introduced to me by my good friend Chris Schembra, I was thrilled! Bob is a thought leader on building culture and a prolific writer, and I knew he'd be an inspiring guest. During the episode, Bob and I talk about all kinds of things, including mindful transitions, building a winning culture, and handling the WFH vs. in-office work. He shares his thoughts on creating ownership thinking within teams and why leaders must be thoughtful in building compensation plans. He shares why he wrote his latest book, Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others. How to find Robert: Website: https://robertglazer.com/ Facebook: https://www.facebook.com/RobertSGlazer Instagram: Robert Glazer (@robertglazer_) LinkedIn: https://www.linkedin.com/in/glazer Twitter: https://twitter.com/robert_glazer Preorder my book, The Ownership Mindset, on Amazon or Barnes and Noble Follow me on Instagram or LinkedIn. Subscribe to my podcast Reflect Forward on iTunes Or check out my new YouTube Channel, where you can watch full-length episodes of Advice From a CEO! And if you are looking for a keynote speaker or a podcast guest, click here to book a meeting with me to discuss what you are looking for!

If you're not prioritizing capacity building on your team, you're stunting its potential.   Leaders who are serious about building high performing teams achieve sustainable growth through capacity building. And yet what you may not know is effective capacity building should extend beyond professional development and into a much more holistic approach.   Bob Glazer, a renowned serial entrepreneur, award-winning executive, bestselling author, and keynote speaker, joins me today on The Enlightened Executive podcast. Bob is the founder and chairman of Acceleration Partners, a global marketing agency. He has a deep passion for helping individuals and teams build their capacity. In his latest book, "Elevate Your Team," Bob shares valuable insights and practical strategies to foster growth and elevate performance.   In this episode, Bob expands our understanding of capacity building and provides leaders with three actionable strategies for creating capacity within their team.   Want to learn how to identify which elements of capacity building are currently underrepresented in your organization and how to make a plan to prioritize them?   Then don't miss this enlightening interview.

Entrepreneur, author, and renowned podcaster, Bob Glazer, is known for his novel, common-sense ideas for creating business cultures that employees rave about. This is because his ideas focus on multiplying our better impulses, rather than trying to throttle back our worst. This hour, Dr. Lynda talks to Bob about the insights in his new book Elevate Your Team, and we all come away with some pearls we can use everyday to elevate our own working lives.  00:00 Preview  01:46 Intro & Welcome 04:26 Friday Foreword Bob's newsletter, Friday Forward has over 100,000 subscribers. Friday Forward shares good news on a weekly basis. Friday Forward started with Bob sharing positive news and stories with his team of 40 people. 06:45 Eliminating Unnecessary Fiction There's a centrist mindset to a lot of important issues. Bob listens to the viewpoints that he doesn't necessarily agree with. Everyone has the ability to improve our way of thinking. We tend to make vague celebrations of exceptions while ignoring the rule. 11:15 The Growth Wall In the past decade, teams have been optimized to achieve growth at all cost. Teams have hit two walls: Organizations need to grow but the focus should be on the people. 12:57 The Great Questioning People questioned what their mental well being would be like if the working world continued this way. 80% of the people who sought out new jobs because the grass was greener regretted it in the end. If everyone quit during the most difficult moments great success stories wouldn't exist. Cognitive dissonance is one of the most important things that people should understand. 19:04 Eliminating Two Weeks Notice We sometimes pretend that people are going to stay in jobs forever. Instead of having difficult conversations with underperformers, people tend to make them the enemy. We could consider helping the person find a better fit inside or outside the company. Why can't we have honest conversations about leaving companies? 20:55 Being an A Player Being an A player is not a fixed state.  You can become an A player and you can stop being an A player depending on the situation. As the organization changes, a reevaluation needs to be done to determine if you're still the right person in the right seat at the right time. 22:31 Right Seat on the Bus Unicorns can do much more than what they're being asked to do and they exceed the company's growth rate. For most people in the organization, there's a capacity building zone that can help them build their skills to be ready for the next position. In Bob's book, Elevate, he described capacity building in 4 areas: 31:40 Break 35:04 People are the same People Leaders can encourage positive morning routines. Rather than looking at your phone or tv first thing in the morning, a more productive person could do a few things. More hours does not equate to more productivity. 42:50 Flexible Work Employees that seek our flexibility in the work schedule should also be flexible when critical business issues arise. The gig economy offers an opportunity to work solo. People may not know what they want out of remote work as the data shows that many people are isolated and depressed. 44:54 Core Values Core Values should just be the words on the walls of the corporate office. Knowing your core values and being able to articulate them is key. Bob offers courses on core values that include live coaching. 52:33 What Gets Rewarded? What is actually getting implicitly or explicitly rewarded in the company? Company's can take a stand on issues but not everyone in the company needs to agree. The company being tolerant might be more important than agreeing with any one stance. 57:26 Closing There's a cost to hyper growth. The better way is to grow by growing the people. You can find Bob at https://robertglazer.com Bob is also a guest writer on the Goodness Exchange.

We're thrilled to present a dynamic conversation with Robert Glazer, bestselling author and transformative leadership expert. With deep insights drawn from his revolutionary book, 'Elevate Your Team', Glazer demystifies the four capacities essential to extraordinary team performance. In this episode Glazer shares his unique take on the 'work smarter, not harder' philosophy, offering fresh perspectives to drive both personal and professional development. We challenge common preconceptions around work-life balance, emphasizing the need for intentional allocation of time and energy and explore the importance of discovering and aligning with core values. A new Simplify episode brimming with actionable wisdom awaits you every fortnight throughout the summer! Get the deluxe experience of Simplify in the Blinkist app with the Guide we made to go with this episode. You'll hear even more of the conversation with Robert Glazer, get extra book recommendations, and hear more of Caitlin and Ben guiding you through the core values discovery process. Get the Guide by going to https://www.blinkist.com/en/nc/friends [1] and entering the code build. We hope you love it! Let us know what you thought of this episode, or just come say hi on Twitter! Find Caitlin at @caitlinschiller https://twitter.com/caitlinschiller [2], Ben at @bsto https://twitter.com/bsto [3]. You can write us all an email at podcast@blinkist.com [4]. This episode of Simplify was produced by Caitlin Schiller, Ben Schuman-Stoler, Phoebe McIndoe & Ben Jackson at Blinkist.

Leadership in hard times requires resilience, adaptability, and the ability to inspire and guide teams through uncertainty. In the face of adversity, exceptional leaders emerge, showcasing their ability to navigate challenges, inspire their teams, and drive organizations toward success. Welcome to a special episode of our podcast as we celebrate our 1000th milestone! We invited and brought together experts from various industries to share their insights and experiences on navigating leadership in hard times. We explore the key qualities and strategies that effective leaders employ when faced with adversity, including resilience, adaptability, and clear communication. Through candid conversations and real-life examples, we uncover the lessons learned and best practices for leading teams and organizations through tough times. Join us as we delve into the topic of leadership in hard times and gain valuable insights from our esteemed panel of experts. Get ready to discover the tools and strategies you need to excel as a leader when faced with challenging circumstances.   Get the show notes for 1000th Episode Special: Unveiling the Secrets of Leadership in Hard Times |Ryan Estis, Todd Herman, Bob Glazer, Amanda Hammett, Karly Neveu, and Gene Hammett Click to Tweet: Listening to a fantastic episode on Growth Think Tank with #ToddHerman  #BobGlazer  #RyanEstis #KarlyNeveu #AmandaHammett featuring your host @GeneHammett https://bit.ly/gtt1000thEpisodeSpecial   #LeadershipinHardTimes #GeneHammettPodcast #GHepisode1000 #Inc5000 #Leaders #Keynotespeaker #Author   Give Growth Think Tank a review on iTunes!

Eric Siu talks about mistakes you should avoid, from onboarding to acquiring businesses, that can make or break your company.  TIME-STAMPED SHOW NOTES: [00:00] - Business Mistake 101, Why entrepreneurs shouldn't start a new business abruptly [01:17] - How you should work and lead people in your business [02:27] - Hiring mistakes you should avoid saving more time [03:50] - Why you shouldn't hire people based solely on potential [05:19] - Bob Glazer's Mindful Transition [06:16] - Should you spoil your people to make high-performers? [06:55] - What are your top three priorities as a founder? What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

As a manager our success is really dependent on the success of our teams. Yet there is something a bit topsy-turvy about the idea that managers are responsible for the motivation of our people. Much of motivation is intrinsic, most people inherently want to do good work. In fact often times work, even the work of the manager, can get in the way of people's natural motivation. If the manager's responsibility is to remove obstacles for the team... are there times when we should remove ourselves? 00:00 min Pilar has always wanted to write a book about motivation at work and the role of the manager. The title of the book? "Get out of the way". 1:30 Tim misinterprets this and starts worrying about his own motivation. 3:00 Pilar quotes Bob Glazer from episode 323 of the 21st Century Work Life Podcast: "Becoming a leader means changing all your reward centres, from getting rewarded for what you do to getting rewarded for the performance of your team." 4:30 It is important that our manager cares about us. 5:50 Pilar notes the big difference between trying to directly motivate people versus creating the conditions where someone's intrinsic motivation can thrive. 7:45 Motivation can come from many different sources and is very fluid. So maybe instead of trying to create motivation, we should start with being curious about their current motivations. 9:30 Managers can help put things into a different perspective. Reframing can be an effective tool in helping people unblock their intrinsic motivation. 10:00 We don't always have to fix motivation. Motivation can dip and it's ok. Managers can help with reframing. 12:30 Self-determination theory says if we don't have autonomy, competence and relatedness then motivation will suffer. Managers should identify what might be impacting these attributes and try to change it. There are many actions that the manager alone can perform because of their role and influence. For example, advocating more broadly across the organisation or changing the success metrics on a project. 14:45 Pilar and Tim believe that most people genuinely want to do their best at work. This is an important starting point because if you trust that someone has that basic mindset, you don't need to create motivation. It's already there, you just need to encourage it. 16:45 Pilar references the head, heart and hand framework. This can help dig into why someone might be struggling and what could unblock them. 18:00 One of our greatest sources of motivation occurs when we master something that we used to find difficult. The period of struggle is important because it provides context to our achievement. 19:45 Ultimately we agree that managers should use a coaching approach towards motivating their people. What about you, dear listener? How do you motivate your teams? Does your manager have ways to motivate you? We'd love to hear about your experiences! Get in touch through our Contact Form https://managementcafepodcast.com/contact/  or tell us on Twitter - we are @managementcaf 

If you missed Episode 120 with Bob Glazer, here is a recap with  Adrian Gostick & Chester Elton.In this episode you  will learn: - How do we help our teams reach their full potential without burning out - How leaders develop a culture of feedback & restoring work boundaries - 3 Ways Trust is built and how it can be damaged - What is time blocking and why it's importantBob's important takeaways. - The importance of taking time for self-care - Pick one thing to improve, not everything at onceWe encourage you to go back to the full episode and as always,  we hope the time you spend with us will help remove the stigma of anxiety and mental health in the workplace and your personal life.Until next week, we hope you find peace & calm in a world that often is a sea of anxiety.If you love this podcast, please share it and leave a 5-star rating! If you feel inspired, we invite you to come on over to The Culture Works where we share resources and tools for you to build a high-performing culture where you work.Your hosts, Adrian Gostick and Chester Elton have spent over two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. They are authors of award-winning Wall Street Journal & New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, & Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. Visit The Culture Works for a free Chapter 1 download of Anxiety at Work.Learn more about their Executive Coaching at The Culture Works. christy@thecultureworks.com to book Adrian and/or Chester to keynote

Visit The Culture Works if you'd like a free download of Chapter One, The Duck SyndromeWe hope the time you spend with us will help remove the stigma of anxiety and mental health in the workplace and your personal life.In this episode you  will learn: - How do we help our teams reach their full potential without burning out - How leaders develop a culture of feedback & restoring work boundaries - 3 Ways Trust is built and how it can be damaged - What is time blocking and why it's importantOur guest today is our dear friend Bob Glazer. Bob is the founder and CEO of Acceleration Partners and the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate. His new book is Elevate Your Team and will publish March 7. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches more than 200,000 people and is the host of the Elevate Podcast.Bob's important takeaways. - The importance of taking time for self-care - Pick one thing to improve, not everything at onceUntil next week, we hope you find peace & calm in a world that often is a sea of anxiety.If you love this podcast, please share it and leave a 5-star rating! If you feel inspired, we invite you to come on over to The Culture Works where we share resources and tools for you to build a high-performing culture where you work.Your hosts, Adrian Gostick and Chester Elton have spent over two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. They are authors of award-winning Wall Street Journal & New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, & Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. Visit The Culture Works for a free Chapter 1 download of Anxiety at Work.Learn more about their Executive Coaching at The Culture Works. christy@thecultureworks.com to book Adrian and/or Chester to keynote

Mastered the art of being creepy... Kill Tony question, is it gay??? Satan Lives | Rise of the Illuminati Hotties out now on blue ray... The Sleezy scenes by Bob Glazer... What is in the mystery hole and how do you see it... The Brazilian woman who had her virginity restored surgically... Buying an elf version of a real sex doll used at an estate sale... Men don't want to date her because they are gay, literally... Hucow, women kind of cosplaying as cows, sort of... Hucow yes please... Way too many things one writer thinks you should talk about on a first date... Episode of "Rule 34"... He found out his girlfriend's body count, still less than his, and now he's not into it... How do you tell someone you just want to hookup??? Thing that is a thing... Caught a case of the sick hornies... Masturbation clubs for men now in fashion... Jack-a-torium... Woman with M sized boobs tired of men treating her like a bimbo.

You can fit a straw inside... Signing DVDs for Family Snapshot... Bob Glazer's dick in movies... Pina colada mix or jizz... Making jewelry out of cum is now a thing... Getting flailly... Cat wars... Now available, get some "cold dogs" hot dogs found in the popcycle isle... Men can now squirt, or always could... Peeing inside a butthole... Adult store yelp review... The woman with the 2nd largest boobs on OnlyFans... Scary Mary Magdalene drunk outside a bar... What is up with pussy slapping? Katie realizes she does this to other women... Episode of "Rule 34"... Blacking out is a real thing... Getting over inflated boobs... The father and son OnlyFans performing duo... Father son porn team... Twin porn team... Milla Jovovich, greatest nipples in Hollywood... Naked Bakers, naked cooking show... The shart jar... The woman that can fart on command while live streaming... The faces of the men behind POV porn... What does an aardvark look like??? Horsed Shultz urban legend of the man who blasted a load 18ft 9in.

In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one's growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you'll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they've experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it's such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more! TIME-STAMPED SHOW NOTES: [00:20] Today's topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer. [00:30] Introducing today's guest, Bob Glazer, and his new book Moving to Outcomes. [02:49] The lack of ROI that businesses have been experiencing with paid ads and social media. [04:24] How Bob defines affiliate and brand marketing. [05:58] Bob's company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm. [07:11] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company.  [09:16] An overview of the content in Bob's new book Moving to Outcomes. [11:06] Some of the topics and marketing challenges that are addressed in Moving to Outcomes. [11:56] Why Bob enjoys writing books: it's a way to solve problems and share knowledge. [13:34] Practical methods for instituting affiliate marketing strategies.  [15:54] Insights into Acceleration Partners' payment structures and the benefits of a hybrid approach. [18:13] Some of the awards that Acceleration Partners has won, why a positive working environment is so important, and why they prioritize accountability and flexibility. [20:18] How Acceleration Partners has been remote for ten years and how they have compensated for the in-office element. [21:43] Some of the ways that their clients and employees meet up in person.  [24:08] An overview of Acceleration Partners hubs in the US. [24:52] The plans for Acceleration Partners for the next five years. [27:24] Bob's thoughts on current trends in wage inflation. [29:37] The benefits of reaching out to check in on employees who left your business on good terms.  [30:18] Bob's favorite performance marketing tool. [31:02] Bob's book recommendation and why he often gives it to people as a gift. [32:48] That's it for today! Don't forget to rate, review and subscribe! [32:51] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today's Episode:   Robert Glazer Robert Glazer on LinkedIn Affiliate Partnerships Moving to Outcomes LinkedIn Talent Insights Must-read book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

In today's episode, we welcome back Bob Glazer, to discuss how marketing is changing, and to explore some of the key methods for layering performance marketing into one's growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you'll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they've experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it's such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today's interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today's topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer. [00:25] Introducing today's guest, Bob Glazer, and his new book Moving to Outcomes. [02:44] The lack of ROI that businesses have been experiencing with paid ads and social media. [04:19] How Bob defines affiliate and brand marketing. [05:53] Bob's company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm. [07:06] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company.  [09:11] An overview of the content in Bob's new book Moving to Outcomes. [11:01] Some of the topics and marketing challenges that are addressed in Moving to Outcomes. [11:51] Why Bob enjoys writing books: it's a way to solve problems and share knowledge. [13:29] Practical methods for instituting affiliate marketing strategies.  [15:49] Insights into Acceleration Partners' payment structures and the benefits of a hybrid approach. [18:08] Some of the awards that Acceleration Partners has won, why a positive working environment is so important, and why they prioritize accountability and flexibility. [20:13] How Acceleration Partners has been remote for ten years and how they have compensated for the in-office element. [21:38] Some of the ways that their clients and employees meet up in person.  [24:03] An overview of Acceleration Partners hubs in the US. [24:47] The plans for Acceleration Partners over the next five years. [27:19] Bob's thoughts on current trends in wage inflation. [29:32] The benefits of reaching out to check in on employees who left your business on good terms.  [30:13] Bob's favorite performance marketing tool. [30:57] Bob's book recommendation and why he often gives it to people as a gift.   Resources From The Interview:     Robert Glazer Robert Glazer on LinkedIn Affiliate Partnerships Moving To Outcomes LinkedIn Talent Insights Must-read book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

In this episode of the Duct Tape Marketing Podcast, I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing.

Are you struggling to retain employees? Do you know how to keep scaling without burning through talent? When Robert Glazer started Acceleration Partners, he always had a vision of working with an international team. Now, his agency, which is focused on managing partnership and affiliate programs for high-growth brands, has 300 employees in eight different countries. Robert joined Jason in this episode to talk about how he avoids burning through talent, how he trains his employees to ask why, and what he invested in to get beyond the referral stage. 3 Golden Nuggets Beyond the referral stage. Robert ran a referral-based agency for about 15 years. Of course, it couldn't last forever and eventually, they started focusing more on sales and marketing so he and his partner would be less overwhelmed by the sales aspect. It's a stage every agency will go through and they faced it by investing in leadership, having great marketing, and great delivery. In the end, they have exponential revenue growth from the time they started scaling the sales and marketing team and hired a fully integrated sales and marketing team. On not burning through talent. With an agency that has been in Glassdoor's best places to work, what have they focused on when building their culture? Robert says they always had a vision of working remotely with employees from different countries. They have also focused on offering a work environment where employees can grow professionally, which is one of the main reasons people leave their jobs. In the end, agency life is not for everyone, some will love its unpredictable nature and others won't, but Robert made sure to create a culture that does not reward overworking employees unnecessarily and offers flexible hours. Asking why. On the subject of them not rewarding working extra hours with little results, Robert explains they have resorted to training employees to ask why. Why does the client need this data by tomorrow? Could this be solved any other way? Do they really need everything they think they need? “Don't assume, because they're asking for something that it's the right thing or you can't explain to them the trade-off or explain the consequences,” he says. Sponsors and Resources Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out Verblio.com/smartagency and get 50% off your first month of content creation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Scaling Your Agency Faster Without Burning Through Talent {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, agency owners? Jason Swenk here and I have another great episode where we're going to talk about how you can scale your agency rapidly without burning through a ton of talent, because all of us have been going through and going, how do we keep employees and how do we find the right talent? And on today's episode, I have a guest that's going to talk exactly about that, that's done this. So let's go ahead and jump into the episode. Hey, Robert, welcome to the show. Robert: [00:00:32] Thanks for having me, Jason. Jason: [00:00:33] Yeah. So tell us who you are and what you do. Robert: [00:00:36] Uh, yeah, I'm Bob Glazer. I'm the founder and the chairman of the board of Acceleration Partners. Acceleration Partners is the largest global independent agency focused on managing partnership and affiliate programs for well-known and high-growth brands. Uh, we have almost 200 clients and, uh, I think, uh, getting close to 300 employees across eight countries and we manage programs across 25 different countries. Jason: [00:01:02] Very cool. And so how did you start the agency? What made you fall into this? Robert: [00:01:08] Uh, like most agency owners… No, I don't know anyone who started the agency intentionally. I just, you know, I started doing some work in the affiliate space. I found a lot of problems with it. I started helping a company fix its program. Uh, that company ended up being a huge success. It was called Tiny Prints. Sold them to Shutterfly for $300 million. People then spread out from that and start saying, hey, can we do that thing that you helped us with there? And then I couldn't do enough of those. So I hired some people, so, and sort of the rest was history from there. So we were very, for years, just all referral-based, uh, word of mouth, you know, 15 years. It's really in the last five years that we've had kind of sales and marketing a little bit before. Jason: [00:01:47] So, what were some of the stages that you went through, you know, in order, like, obviously go through the referral stage, right? And you only can get to a certain plateau. And I feel a lot of people listening to the show right now, you know, are at that level, right. They're kind of plateaued, you know, it could be at 5 million, 10 million, whatever it is, they're plateaued, but you have to do something different. What were the things that you guys did different? Robert: [00:02:10] We invested a lot in thought leadership, content marketing. We wrote a book that was the first in our industry called Performance Partnerships. So we really focused on having great… someone sent me the barbell strategy, having great marketing, having great delivery, which drove the word of mouth. Eventually, though, you know, we were like, look, we don't want to sell or need to sell. Eventually, myself and Matt who is now CEO who is the VP of client services, we're just handling sales calls all day. So even if they were inbound, right, then you had to talk to these people. And we were, you know, the people that called us, we answered the phone, but we weren't following up with them and checking in and the things that you need to do to keep, uh, a sales pipeline moving. So eventually we started to acquiesce. It was like, look, even if we don't want to be cold calling people like this is a lot of, I find, to manage. But from the time we started scaling the sales and marketing team and now with a fully integrated sales and marketing team, I mean, we will, we will sell more this year revenue than we did in our for… Our revenue growth this year will be more than our first 10 years, right? Combined. So it takes a while to get those pieces working. You can go either way. Again, it depends on the type of business you want to build. I wanted to establish our marketing before our sales, like, get the demand going, but, you know, I've seen the opposite approach work too where you get account development and people calling and doing that. We had a really good referral pipeline and we thought that that thought leadership would also help on the conversion of, you know, the people who are examining us. Jason: [00:03:39] Gotcha. So what have you seen work to allow you to scale rapidly without burning through talent? Robert: [00:03:45] Yeah, look, it's hard in this business. Paradoxically, I would say, you know, we, we started by sort of in the premise, you know, five or 10 years ago that people aren't gonna stay here forever and turning that into sort of an open conversation and, you know, having a productive alumni group. But we've, we've actually always been remote. We focused on having sort of a world-class, uh, culture. We spent a lot of time and energy on our culture have been in Glassdoor's best places to work a few years. And look, agency life is not for everyone, but what's interesting is people who come here from other agencies really say to us, this is really different. Some people are a lot of people, realize agency is not right for them. Maybe that's not the work that they want. So we've done a lot to really screen the type of person who likes that fast growth, high pace. You are serving clients. If you don't like client service, probably not a great role, but they like the kind of unpredictability and working on something new and different. I think that the biggest thing that keeps your talent around is investing in your talent and helping them grow and develop. That's one of the reasons we are a growth firm and that growth has allowed for, you know, I think we've had 87 seven promotions last year or something like that, you know, across our team. So for people to see that, oh, that person started associate and manager and now they are a director or VP. And that, that path is available to them. I think these days people leave for two reasons. They don't, they don't like their manager, maybe three reasons, they don't like what they're doing or they just don't, they're not growing or don't see a path for them. I don't think anyone here is blocked. I mean, that's one of the nice things. If you go up 30% a year for a while, as we have, there's just new roles available every year. No, no one is blocked on their development path. Jason: [00:05:31] So when someone joins from another agency, what do they say it's different? Robert: [00:05:35] I think that… look, there's an interesting expectation gap. I actually think the last year has really shown some almost generational gaps in the workplace. We didn't see it before, you know, for better, for worse. I think some gen Z or people coming out now, I mean, they just, they think a 35 hour or 40 workweek is, is a work. That's the workweek and the expectation isn't above that. Some people want to learn and be exposed to a lot of things and understand that they're going to have to do that. But I think the biggest difference… so, so look there's times when there's a lot of work or whatever proposal was due and clients are, but we generally want to solve these problems. We generally don't want people, they don't work weekends. They don't work nights. And so what I've heard people express is at other agencies, people just didn't care if I was working 18 hours a day and they didn't care if I was burnt out or work weekends. They're like, no one wants that here. No, one's asking me to do that. But again, I think we all have to be honest, and this is the nature of the business. Sometimes if there's a million-dollar proposal and the client wants it on a Monday morning, someone's probably going to be working on that on a Sunday night. Like I, I, to me, that's the trade-off of flexibility. The other side is you want to go watch your kid's soccer game on a Friday afternoon? Like you can do like awesome. Go do that. So I think that's the biggest difference is people feel really supported. We are not celebrating. We actually talk culturally, we celebrate work performance, marketing, and we get paid how well these programs do. So we talk culturally about, we don't reward working hard. We reward working smart. I've seen people work a hundred hours a week and not get a lot done and really exhaust themselves and those around them. So I think that's the difference. If you haven't worked in an agency before, agency life can feel different. If you have, I think there's some ones who… again, it's a badge of honor to pull it all night, or I don't think anyone's ever done that in history of our company. Jason: [00:07:27] Are you looking for a content creation solution for your agency and/or clients? Verblio can help you with everything from blog posts, eBooks to video scripts, and a lot more. Verblio is a crowdsource solution to content creation with the pool of more than 3000 highly vetted writers who produce custom SEO-rich content. In fact, my team has been using Verblio and we love the ease of their process. With Verblio, we set the criteria for the style and the tone, and then they match you with the writers that have the expertise in your subject matter. Verblio is a platform specifically designed for agency. And that's why for a limited time, they're offering my listeners 50% off the first month of content. Just go to verblio.com/smartagency to learn more. That's Verblio, V E R B L I O.com/smartagency. Well, I mean, there's lots of people out there that talk about how much they work and how much they hustle. And that's really all they do. And that's perfectly fine for them. But I know when I'm working with agencies and I know when I'm running this business or the other agency, it's like, look, I want to do it smart. I want to be able to maintain, to take off Monday and Friday, Saturday, and Sunday, and only work Tuesday, Wednesday, Thursday. That's what I want. And then you have to figure that out. Like in our mastermind, we were chatting at the end of the year, we were talking about what are the things we're going to say no to, in order to really like set the goal around time. Your goal should be around your time, not around money because you always sacrifice money. And that always makes a big difference. Cause yeah, I remember out of school I worked for Arthur Anderson and that was like a badge of honor to see how many hours, you know, oh, you got to 80 hours a week? I got a hundred hours a week. I'd be like, you're an idiot. Robert: [00:09:24] We actually train around asking, you know, why a lot. And when a client asks for panic for a ridiculous amount of things last minute, you go to them and you say, well, why do you need…? Well, my boss, I have a new boss starting tomorrow. And I wanted them to have this two years of data. And he said, hey, how about we give them X, Y, and Z? And like, I don't want to reward the person spending 10 hours on something they didn't need to do, because it didn't produce a better outcome and it exhausted them. If they could solve that problem in a half an hour by asking why, what do you need? You know, a lot of times, I think it's explaining to clients too what that means. Yes, we can chase those new to new markets, but you realize that mean the core launch mark is then aren't going to get the same support? And they'll say, well, can we do both? Can't… no, so we can either double the team or we can, I think a lot of times it actually if you're an agency that provides great services, your biggest problem is that your teams don't know how to say no well, or sort of put a lid on scope creep and they over-deliver. And by the way, what happens when you overdeliver in an agency? I go look at the PNL at the end of the month and not only is the employee upset, but we haven't made any money. So that's a lose, lose. Jason: [00:10:36] Well, yeah. And the clients are getting overwhelmed by all the stuff that you just provided them. And a lot of times they get confused, which means they're going to leave. So you just burn out your clients. Robert: [00:10:45] Don't assume, because they're asking for something it's the right thing or you can't explain to them the trade-off or explain the consequences. Again, if they say, well, let's chase this city and that city, are you okay if that deteriorates the results on the existing two cities? Well, if it's one of these things where it's 99, 1% and it's oh, when you put it that way, I know I don't want to put those campaigns at risk at all. Jason: [00:11:08] Yes. Awesome. Well, Robert, this has been great. Is there anything I didn't ask you that you think would benefit the audience? Robert: [00:11:14] Yeah, just in terms of, I think thinking about where you want your agency to go in terms of determining how you want to run it, right? I think there are a bunch of different paths, particularly, you know, there are a lot of people exiting these days, and I think there's a specific set of things that you need to do and understand your industry if you want to move towards that outcome. Jason: [00:11:33] Let's go over a couple of those. What's important in your eyes? Robert: [00:11:37] A couple of things. Cause you might hear from your friends who have SAS businesses or otherwise, but agencies are sold on EBIT. They are not sold on revenue. They're not sold on customers or clients or other things they're sold on trailing 12 month EBIT. So, first of all, you can get over the fact that you haven't started a SAS business, you know, and your friend did, and he sold it for 10 times sales. And then you need I, so I think the two things that I see really hurt the most… one is not having everything relying on the founder, right? These are the things that impact valuation. Understanding that trailing 12 months EBITDA is the primary driver and then having a proper cost accounting for your business. The amount of agencies I've seen who don't have for gross margins correctly, who aren't putting, you know, the actual people cost of doing the works in a gross margins. Like this is kind of finance 101. You can't, if the people are delivering the service, then that is, you know, you can't say you have a hundred percent gross margin and operating expenses, it doesn't, it doesn't present an accurate picture. And I would also encourage everyone out there to, you know, if you're an owner-operator, pay yourself a market salary in the business and then take the profits, so that you have a proper PNL. Because we, we've gone to look at businesses and they say their profits' a million dollars in EBITDA, and then there's three founders taking $30,000 a year. Well, those financials are not accurate. And then you're very upset, but your evaluation is not going to be there. So those are three of the things I would really encourage people to do if they're thinking about an exit down the line. Jason: [00:13:07] What do you see the multiples being in? Uh, you know, I've seen them as ranges, so let's say you're under a million in EBITDA. What's the multiple? Robert: [00:13:15] Yeah. So I built a chart on this for marketing agencies. I'm happy to share it with you. So under a million in EBITDA, I mean, right now it's hard, but it could be two to four times EBITDA with a heavy earn-out. Because again, under a million EBITDA, the owners, probably the head of marketing head of sales. I wouldn't expect them to get more than 50% of that upfront. I think two to 3 million in EBITDA these days, maybe 5, 6, 7, you know, the first inflection point, major inflection point, is 5 million in EBITDA. And I think, you know, healthy agencies have 5 million EBITDA with recurring revenue, you know, business are, are going for 10 times plus EBITDA these days. Jason: [00:13:58] Yeah, what we'll do is anything under a million in EBITDA is usually one to two X EBITDA. A million to 3 million is usually four to six. Three to about, you know, six would be a little bit more. And then if you're over the 10 figure mark in EBITDA, then it's really write your own ticket, depending on a number of different things. Robert: [00:14:20] Agencies over 10 million, 20 million are getting 20 times earnings some of them these days. But I think he made the point you made is really interesting. Again, this is why you need to focus on what your strategy is. The problem, it's hard to get one of those one to two times EBITDA deals done, because why would that founder sell when they can just have to hold on a business for two years? But they haven't created anything beyond themselves that has value. In fact, if the earnings of that $1 million EBITDA, you know, and they are the head of sales, the head of marketing, the head of whatever, that includes $400,000 of things that you'd need to pay for other people, then it's really 600,000. So that's the problem. That's why those deals don't get done. Again, if I'm the seller, do I want to give up the…? You know, you wouldn't give up one time, EBIT if it's, unless you saw it, your business is going to collapse. And even too, he said, if I just held on for two years. So if you want to get real value for your business, it needs to be a valuable business beyond yourself. And the more that you can take yourself out of functions, you know, when you start having a marketing person, when you start having a salesperson and you're not on all the sales calls, these are the things that might get you up to a two to three from one to two. Jason: [00:15:28] Yeah. My partners always get mad at me. A lot of times I talk people out and I'm like, look, you're not worth what you think you're worth, and if you are worth what you think you are, like, why do you want to sell? Like, there's lots of mastermind members that we've gotten to the level where they're the chairman and they're not in the day-to-day and they're getting millions of dollars every year. So why would they sell? Robert: [00:15:51] Let's say, it's, let's say it's a million-dollar EBITDA business and you're out of it, but it's just only a million of EBITDA, which again is not a lot of scale. And let's just say someone will pay two to three times for that. I mean, do you want to sell the golden goose or do you want to keep getting the eggs, right? That becomes a tough, tough equation. But I think if you certainly don't want to get a deal done, you go to market and you tell everyone, you know, that you want evaluation either, or you're… An agency is an agency. There could be a hot segment, but they've all, every sale has been valued generally the same for the history of, of time. And I think when you go to market and talk to people and your expectations are just nothing like the deals that are, I always say market-clearing prices. We hear a lot of rumors, right? We hear LOIs… 80% of deals I think don't close, right? So you hear a lot of headline LOI that didn't close. You don't know whether the headline number had earn-outs or not. It could have had five or six years of earn-outs. And so I, the only prices and comps you can use or what I call market-clearing prices, not the rumor that your friend said, or the LOI that your other friend said, or otherwise. Jason: [00:17:00] Yeah. Awesome. Well, Robert, what's the agency website, people can go and check out? Robert: [00:17:03] Yeah. It's probably easier to Google than it is to spell it all out. It's accelerationpartners.com. Uh, hopefully, we're doing a decent job at SEO and you put Acceleration Partners. I'm sure one of your SEO agencies listening will, uh, will give us a call and offer to fix. Jason: [00:17:18] Awesome. Well, thanks so much for coming on the show. And if you guys enjoyed this episode and you want to be around amazing agency owners that can see the things that you're not able to see and help you scale and grow and get to a point where you've really created the freedom in your agency, where you're making the profit. You don't have to make all the decisions. You don't have to have all the risks and your team is, you know, humming along. I'd love to invite all of you to go to digitalagencyelite.com. This is our exclusive mastermind for agency owners that are experienced. Go there now and until next time have a Swenk day.

Sucking all of the terror from your soul... Katie breaks down the meet and greet for her movie Kill-Cam... The whore-fan-age coming soon... The wonderment that is Bob Glazer... Katie's mother ignoring dildos in pictures... Katie get a pre show doorway bang... Directly to horse cock... Katie's PPOTW - trans porn and pain full sounding anal sex... Alright deeper daddy... A listener reports from the Pirate's Cove pirate themed strip club in Portland, OR... Episode of "Rule 34"... The cautionary tale of the lap dance cop... Is rubbing buttholes together a thing? Yes it is, Trubbing or the butt scissor ... Pooping into a vagina... Big city food VS redneck white trash city food... The old porn magazines in the forest story... When the girl who makes your sandwiches was in Beaver Hunt... The reluctant fan, doing his best... The benefits of financing micro budget horror movies... Katie got sold... Suck it people!!! Deeper daddy!!!

For Video Edition, Please Click and Subscribe Here: https://youtu.be/qVZAn38pR3s Bob Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.  Under Robert's leadership, Acceleration Partners has become a recognized global leader in the affiliate and partner marketing industry, receiving numerous industry and company culture awards. Bob was also named to Glassdoor's list of Top CEO of Small and Medium Companies in the US, ranking #2. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 200,000 individuals and business leaders across 60+ countries. He is the host of the Elevate Podcast, where Bob sits down with CEOs, authors and thinkers to discuss personal growth and helping others live their best lives. Bob is also the #1 Wall Street Journal, USA Today and international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships and How To Thrive In The Virtual Workplace.  A regular columnist for Forbes, Inc. and Entrepreneur, Bob's writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance.  Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. https://www.robertglazer.com/fridayfwd/

What kind of employee would you want in your business? A person unhappy with their job but stays because of the paycheck and security? Or a person who quits, knowing that the position isn't right for them?We all want better performance in the workplace, but becoming frustrated at the steps to get there, like letting talented yet unhappy employees quit, is counterintuitive.We speak with Bob Glazer, Founder & CEO at Acceleration Partners, about performance in the workplace, acknowledging unhappy employees, and how to accept blame into your life.Bob covers:Defining performance in marketingToxicity & culture in the workplaceAccepting blame & owning the resultCheck out these additional resources mentioned in the episode:www.robertglazer.com/Elevate by Robert GlazerThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can't see the links? Just search for Flip My Funnel in your favorite podcast player.

Our guest is our dear friend, Bob Glazer.  Bob is the CEO of Acceleration Partners, an award winning  marketing agency that has won over 30 awards for its world-class company culture. Robert is the author of Friday Forward, an inspirational newsletter that reaches over 200,000 readers each week, and the #1 Wall Street Journal bestselling author of several books, including Elevate, Friday Forward & How To Thrive In The Virtual Workplace.Robert is a global keynote speaker, and the host of Elevate Podcast. He is passionate about sharing ideas that help people and organizations elevate their performance to reach their full potential.##If you love this podcast please share it and leave a 5-star review! We would also love to hear from you on LinkedIn and invite you to join our online community We Thrive Together, a safe place to talk about anxiety and mental health at work. ###Your hosts, Adrian Gostick and Chester Elton have spent more than two decades helping clients around the world engage their employees on strategy, vision and values. They provide real solutions for leaders looking to manage change, drive innovation and build high performance cultures and teams. Their work is supported by research with more than a million working adults across the globe.They are authors of award-winning Wall Street Journal & New York Times bestsellers All In, The Carrot Principle, Leading with Gratitude, and Anxiety at Work. Their books have been translated into 30 languages and have sold more than 1.5 million copies. They have been called “fascinating” by Fortune and “creative and refreshing” by The New York Times. Gostick & Elton have appeared on NBC's Today Show,  CBS 60 Minutes, and are often quoted in Fast Company, Newsweek and the Wall Street Journal. Learn more about their Executive Coaching practice at TheCultureWorks.com. To book Adrian and Chester to keynote at your event, contact christy@thecultureworks.com ###We LOVE our wonderful sponsors! goHappy Hub is the most inclusive and timely way to communicate and engage directly with your frontline employees and candidates with 95%+ open rates. Send text messages directly from corporate and enable permissions for your frontline leaders to communicate with their team - notes of gratitude, logistical updates, referral opportunities, LTO's, new hire introductions, learning content, celebrations and more. Easily get the right message to the right people with simple segmentation by location, job type, language, etc, and get feedback from the field in a structured, digestible and actionable way.LifeGuides, a peer-to-peer community that helps you navigate through your day-to-day stressors by providing a place of empathy, listening, wisdom, and support with a Guide who has walked in your shoes, experiencing the same challenge or life experience as you. We have a special offer for you from LifeGuides. It's this easy -  Schedule a demo and drop Healthy2021 in the “Any Questions?” box and receive 2 FREE months service.

In the past 1.5 years, people have been thrust into virtual work places due to the pandemic and the question arises, what will be the new normal? Will we stay remote or be heading back to the office, and what situation best fits the individual needs? Can there be a way to combine strategies for […]

In the past 1.5 years, people have been thrust into virtual work places due to the pandemic and the question arises, what will be the new normal? Will we stay remote or be heading back to the office, and what situation best fits the individual needs? Can there be a way to combine strategies for a more hybrid approach? Sherry attempts to answer these questions along with author, entrepreneur, and CEO of global partner marketing agency: Acceleration Partners, Bob Glazer. Robert Glazer.com How To Thrive In The Virtual Workplace Book

Our thought leader of the day is Bob Glazer, founder and Chief Executive Officer of Acceleration Partners, a global partner marketing agency. Bob is passionate about providing capacity-building support from individuals to organizations for them to elevate their performances.We talk about the core contents of his book, Elevate, which lays out the steps to push yourself beyond your limits and unlock your success. Part of unlocking your success is to clarify your values, which will then set you up for a rewarding future, regardless of the path you've chosen to take. Listen to Bob and build a rewarding future for yourself! Disclaimer: This podcast contains affiliate links! That means if you purchase from the companies we promote using the links we provide, we receive a small commission. Thank you for your support! You can see our full affiliate disclosure here. [00:01 - 05:55] Doing Important Work Let's get to know Bob Glazer What's Bob's passion? [05:56 - 11:34] Improving Business Culture Challenging traditional notions in business culture Capacity building and leadership Employment is not for life. How can we separate better? “Productive Alumni Groups” [11:35 - 18:47] Friday's Forward Newsletter Perfect Moments Urgent versus important Bob's free personal “Whole life dashboard” Alignment theory [18:48 - 27:29] Getting Clear About What We Really Value Core values and clarity “The big three decisions” Respectful authenticity and honesty [27:30 - 40:42] Finding Our Core Values The Stockdale paradox Deeply personal stories lead to our core values Getting along with others who have inverse values to yours Who do you want to be in a foxhole with? [40:43- 47:06] ELEVATE The four capacities and the race car analogy Spiritual capacity Intellectual capacity Physical capacity Emotional capacity How to handle the things we can't control [47:07- 53:48] Getting and Giving Feedback Our Blind spots 72-hour rule Self-awareness Being approachable The ELEVATE Podcast [53:49- 57:05] Closing Segment Connect with Bob! Links below Bob tells us why this is still an amazing world Final announcements Tweetable Quotes: “That's what clarity and core values [do], it's a decision-making [metrics] for you personally.” - Bob Glazer “Feedback is about getting better in our organization.” - Bob Glazer Resources Mentioned: Read Chasing Daylight Tribes Bob's content online: Friday Forward, Bob's inspirational weekly newsletter Bob's latest book, Elevate TED Talk: It's Time To End Two Weeks Notice Whole Life Dashboard Friday Forward book Podcast Courses Individuals to follow Seth Godin Adam Grant Others Abby Wambach & Adam Grant Talk Teamwork, Leadership & Finding What Unites Us Affiliate Partner: Learn from the best! MasterClass provides 100+ classes across 9 categories. Learn science from Neil deGrasse Tyson, songwriting from Alicia Keys, or style from Tan France! Their insights are not to be missed. Sign up today! Connect with Bob on Facebook, Twitter, Instagram, and LinkedIn. Check out his personal website and Acceleration Partners to learn more about his work. Conspiracy of Goodness Links: Conspiracy of Goodness Network https://conspiracyofgoodnessnetwork.com/ Conspiracy of Goodness on Instagram https://www.instagram.com/goodnessnetwork/ Dr. Lynda's Book: https://www.dr-lynda.com/book/happiness Ever Widening Circles https://everwideningcircles.com/ EWC APP: https://everwideningcircles.com/good-news-app-ever-widening-circles-app/ Affiliate Partners http://everwideningcircles.com/partners Donate! https://www.paypal.com/donate/?token=I-nvmUrlbDfU67bRoWWdOhFxiAM_W81jtIFBGCYzfCL6fG8oSUOg9ONIL9WR8LDjLEeYj0&country.x=US&locale.x=US EWC Ed: https://ed.everwideningcircles.com/

Episode 90 features an interview with Bob Glazer of Acceleration Partners, an award-winning global business that specializes in helping organizations grow via affiliate marketing partnerships. Acceleration Partners has a completely remote team in many parts of the world and has won a heap of awards for being a great place to work. In the interview, Bob and I cover a fair bit of ground including his leadership transformation, the importance of core values - both personally and professionally - along with Bob's view on when an entrepreneur truly becomes a CEO. Enjoy!Tristan ___ Order a FREE copy of the Culture Is Everything Book at: https://www.tristanwhite.com.au/ Check out Bob's Books & Courses at: https://www.robertglazer.com/  

Episode 90 features an interview with Bob Glazer of Acceleration Partners, an award-winning global business that specializes in helping organizations grow via affiliate marketing partnerships. Acceleration Partners has a completely remote team in many parts of the world and has won a heap of awards for being a great place to work. In the interview, Bob and I cover a fair bit of ground including his leadership transformation, the importance of core values - both personally and professionally - along with Bob’s view on when an entrepreneur truly becomes a CEO. Enjoy!Tristan ___ Order a FREE copy of the Culture Is Everything Book at: https://www.tristanwhite.com.au/ Check out Bob's Books & Courses at: https://www.robertglazer.com/  

Bob Glazer is the Founder and CEO of global performance marketing agency, Acceleration Partners. He is also the Co-Founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to outperform. Under his leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing […] The post Coach the Coach: Robert Glazer with Acceleration Partners appeared first on Business RadioX ®.

Bob Glazer is the Founder and CEO of global performance marketing agency, Acceleration Partners. He is also the Co-Founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to outperform. Under his leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing […] The post Coach the Coach: Robert Glazer with Acceleration Partners appeared first on Business RadioX ®.

Bob Glazer is the Founder and CEO of global performance marketing agency, Acceleration Partners. He is also the Co-Founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to outperform. Under his leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing [...]

Khe Hy's been called the “Oprah for Millennials” by CNN, and his writing is all about transforming your relationship with time, work, money, and, ultimately, yourself. Today we talk about how he runs RadReads, his newsletter for over 25,000 people. It's an incredible newsletter where Khe gets super tactical about Notion, but also goes deep on living a better life, organization, productivity, etc.The biggest highlight from this interview? Khe tells us about going from $100/hr work to $10,000/hr work. He's not joking! Khe's building a whole course—Supercharge your Productivity—on this very topic.Khe also shares useful insights for every newsletter author and online businessperson, including:• Finding the best marketing platform for your business. • How to get your content in front of someone else's audience. • How to launch a premium product.And so much more!Links & Resources Notion – The all-in-one workspace for your notes, tasks, wikis, and databases. Loom: Video Messaging for Work Friday Forward Inspiration & Motivational E-mail - Robert Glazer Patrick O'Shaughnessy Invest Like the Best podcast Khe Hy's Links Newsletter: RadReads Twitter: @khemaridh Episode TranscriptKhe: [00:00:00] I often push people to ask, what's this for? Right. So like, you want to switch from MailChimp to ConvertKit, like, what's this for? Like, do you want to open it? Sorry, YouTube account. What's this for? So don't be satisfied with the first answer. Go one level deeper. Go to the second answer, go to the third answer.And actually ironically like copywriting, you'll probably land on some deeper human need that you have.Nathan: [00:00:29] In this episode, I talked to Khe Hy about how he runs RadReads, his newsletter for over 25,000 people. It's an incredible newsletter. I love everything that he features, where he's talking about Notion, living a better life, organization, productivity, all this other stuff. And he takes it into some pretty deep conversations, which I love.Alright, few highlights that we dive into: One: $10,000 an hour work. Yep. He's not joking. He actually means that; we dive into what exactly that looks like, what it means. We get into product launches. He shares the numbers from the launch that he's in the middle of right as we record the episode. there's a lot of great stuff.So I'm going to get out of the way and just let you dive in and listen to the episode with Khe.Khe, welcome to the show.Khe: [00:01:11] Nathan. Great to be here. Thank you for having me.Nathan: [00:01:14] So we were just joking before we, we talked, you and I have exchanged tons of emails, Twitter DMs, you know, Twitter mentions all of that. We have not actually ever talked until this moment.Khe: [00:01:26] You have just converted from a Twitter avatar to a real Zoom human and in the past five minutes. So it's great to meet you. And that's why we love the internet.Nathan: [00:01:37] Yes. Well, it's fun to, I feel like I know, you know, your work really well and, and, um, now it's nice to put a full, a full face to it. so I would love to dive in. Maybe if you could tell listeners really quickly about rad reads, give the high level, like why someone might subscribe and then from there, we'll start to dive in your backstory.Khe: [00:02:00] Awesome. So read, read, I guess I would start by saying I'm the accidental entrepreneur and accidental creator. And I would just show my cards immediately that like I've rarely had a plan in this whole internet game thing, and it's all kind of happened. And so. What is RadReads and what can you expect?If you sign up, when you sign up RadReads is, it's a newsletter and the blog about that helps people live intentional and Epic lives. And so what does that mean? the informal tagline is come for the productivity. Stay for the existential. And so we will lure you in with a text expanders, financial independence, retire, early notion, and then it would be like, what's the deep underlying need that that's really trying to satisfy. And so that is kind of the, the ethos, the vibe it's playful, it's inspired by surf culture or hip hop culture. and I write, so I read a ton. And through the writing, quite, quite new, actually almost approaching two years. I've, started an, course business related to that, but I've dabbled in so many other monetization, harebrained schemes along the way, but mostly now newsletter blog leads to, online courses.Nathan: [00:03:31] Yeah, that makes sense. Well, we'll dive into newsletter, monetization, and so much other stuff, but you did not set out to be a writer. You didn't set out to, you know, run your own business or any of that. Let's take us back. What was, what was your career before you drove it to this crazy internet world that we're all in.Khe: [00:03:51] It was, as Charles Dickens said it was the best of times that it was the worst of times. So, I here's a little detail important fact, in the stories, you know, I grew up as a child of first-generation immigrants and it was all about. School work, put your head down. Don't take risk. And so I got on the first generation, escalator, I went to Yale, I majored in computer science.I worked on Wall Street. I was a really good kid. I like buying sat books and all that stuff. and so I just put my head down and did the work, and never really thought about anything else. Just get on the escalator and stay there. I did that, that brought me to wall street, 14 years on Wall Street.And, I had a really good career and I had, hopefully what's a third of a life crisis. you know, it's 30, 35 years old. I was probably a little bit, not exactly a third, but, I was just kind of, I was doing great. I was doing great. I was, yeah, in that, that world, uh, made a made man in the sense that if I just didn't screw up, I would never have a financial worry for the rest of my life. But I was bored as heck.Nathan: [00:05:06] I was going to say, but then you hadn't go and screw it up.Khe: [00:05:09] I know, and I did screw it up and boy, did I screw it up? I was bored as heck and I love the internet. You know, I had been making HTML pages on 28.8 modems. I had an anonymous blogs and cause you can't do that stuff on walls. And so I was like, there's this whole world out there.And I'm just going to be an expert in this thin, thin sliver. I, I basically studied robot trading. So like actually all this Robinhood stuff is like, Like the end of what's happening right now is what I studied, like the rails of, of wall street. And so I was a little agitated. I was just like, what's the point?What's the point? I had some savings about 18 months of savings, where I could just burn through them and try something new. It took a couple years, but I just quit. I quit without a plan. the only little anchor in this crazy C of uncertainty was a tiny little g-mail based newsletter that I had started.Nathan: [00:06:13] Yeah. So that was RadReads.Khe: [00:06:16] How was RadReads? Yeah.Nathan: [00:06:17] Did you call it when you start calling it RadReads?Khe: [00:06:21] I, I think it was like the third issue, the first issue. And we'll, we'll share it on Twitter for posterity when this all comes out. But the first issue was just. A few reads from my recent vacation. So it was classic link blogging through Gmail, BCC 36 recipients. I remember some of the articles that were in it, there was like a Mark Manson, Louis CK interview, that tells you what time period we were in. uh, some Elon Musk's stuff, but, it was a few interesting reads and I think four or five issues later, I just picked up rad reads. I was a sucker for an alliteration, but mostly I love surf culture, but it was all wall street, people that were reading it. And I just loved watching them cringe when they had to say the word ride, to me.And that was like, really why I wanted the word rad. I do try to live that Ethan, but I was like, I want it to stick it to them. Just a little. that'd be like, you gotta say rad, you know, you can't say it is what it is. You just got to say rad when you talk to me.Nathan: [00:07:28] Those 36 people. Did they sign up for you for it? Did you sign them up? How did that workKhe: [00:07:35] So I probably did something that would have violated GDPR rules. but they were my friends, they were my friends. and so it was just a Hardy BC, and it was, it wasn't meant to be a newsletter. It was just a one-off thing link. It was linked blogging. This was almost six years ago where it was still quite rare.It wasn't not tons of people were doing it. Yeah. That was the phase where everyone had a podcast. Right? Like it wasn't a phase where everybody had a newsletter. Yeah. You know, play before sub stock. so, so it was linked blogging and those 36 people were my friends and they were like, this is so cool.When's the next one coming up? And I was like, I don't know. This is a one-off thing.Nathan: [00:08:21] Yeah. And so, I mean, that's, that's interesting. It's something that Jago and I talked about on when he was on the show, is this like hustle too? It's not even a hustle. It's just an ask of like, Hey, I do this thing you want in on it. And in this case, you're like, You're preempting that somewhat where you're going, Oh, here are people that I know are going to enjoy this.And so you already have that relationship, you're pulling them into it and otherwise when you're starting posting to a group of like, if you're posting to Facebook or something, or it's hard to get the first 30, 50 100 people, but if you're just texting people then it's so much easier say, Hey, I do this thing.I think you might like it. You know.Khe: [00:09:02] And I think there were two very, very strong tailwinds that I encourage any creator listening to this, to, to latch onto one is I genuinely wanted to read those articles. So. It was effortless in that regard and two it was, there was a commitment to adding value, adding value through, through curation and through the, you know, micro-commentary And so I was doing the heavy, the heavy lifting for the reader, and it was very hard for them to, to be angry about it. Let alone, if anything, if anything, they wanted more because I was, I was creating value, small amounts. Yeah.Nathan: [00:09:40] Yeah, that makes sense. So where did it grow from there? Right. You're at 36 people on that lift. Did it stay as a BCC list for anything?Khe: [00:09:49] So it, it stayed at BCC list. I was probably, I was working for about. Eight months. There were, like three more months before I quit. and so again, it was a BCC list. It probably stayed at BCC list until maybe four, four or five months later. and then I moved it to, we won't say the word, but it arrives with snail simp and, And I bought, I bought the domain and I, you know, created a little, a little Loco and had a hosted blog on medium, but I think it was kind of growing at maybe, I dunno, maybe 30, 30 subscribers a week. Completely organically.Nathan: [00:10:43] You just the people who you had tended out to forwarding it on to.Khe: [00:10:47] Yep. Forwarding. And maybe I would like share the, the MailChimp thing on my Facebook feed, like things like that.But I mean, I, I think the thing that also people should remember is that I had zero followers in any, on any platform. When this started, I had zero Twitter followers I had, and I had LinkedIn connections. Yes.Nathan: [00:11:10] Was, did, did LinkedIn turn into a thing at all for promoting it or not really?Khe: [00:11:15] Probably on the edges, but I don't think so.Nathan: [00:11:20] Yeah. I have a friend, Bob Glazer who writes a newsletter called Friday forward. And what's wild is that it's grown like crazy on LinkedIn and it's going really well. I think he's, over 80, 90,000 subscribers and probably a third to half of it is from LinkedIn, which,Khe: [00:11:37] That's great.Nathan: [00:11:38] Much in that business niche.She's writing about leadership and all that, but I think it's just. Interesting. We come across newsletter creators who have grown an audience in so many different ways. And some would be like, no, this is the way you have to do it. And you get someone else who's like, I didn't even know that was a thing.You know, I, I did it on LinkedIn. I did it on this totally different thing. And so it shows there's so many options.Khe: [00:12:00] Well, we can talk, I there's so many angles to talk about growth strategy because, I don't really have one, but it's what I have. I have some insights there. So plant that flag for whenever you think is the right time to talk about it.Nathan: [00:12:15] Okay. So at this point, it's, it's on MailChimp. it's growing a couple of hundred subscribers, new subscribers a month getting into that territory when you're still like on sabbatical,Khe: [00:12:29] So I've so I quit and I've been going through those 18 months of cash. I'm actually doing the family version of eat, pray love. So we're in Bali, we're in Chiodo or traveling, traveling the world. And really the only thing I have to do is to write this newsletter and it kind of, I think it was also when I think about it, when you leave a high profile job, at least in that world, there's a huge loss of identity.Cause people immediately want to know like, well, what are you doing? And that, that was the whole point was, I didn't know what I was doing, but at least this little newsletter kind of gave me this toe hold, like something little that I could point to. And people thought it was nuts. I mean, crazy. that, that was the thing, that I was doing.But at least in my mind, it's like, well, I got this little thing. And then the point was not. To make the newsletter into the business. It was kind of, a waystation in the process of figuring out what I was going to do. It just was something that I found I was so moved. I just loved it so much that it was it just kind of.Would come out of me that, that, that in hindsight, there was no keeping it bottled in, but at the time it's important for people to know that I wasn't trying to set a business off of a newsletter. If anything, it was more like, Hey guys, don't forget about me as I leave this fancy job. Like I'm still here, I'm still smart.I have unique ideas and, you know, here's how to, here's how to hear them.Nathan: [00:13:59] Oh, that's interesting. And. You know, I, I think a lot of people would, would think about leaving the fancy corporate job or whatever, and just quitting without a plan or something like that. And like, sure, you can do that when you're young and single. but you did it with a family.Khe: [00:14:14] Yeah. Yeah. Well, so, and so I always like to point out here is that I did very well financially, out of BlackRock. So yes, my wife is an artist. So I think the biggest question for us people is like, we didn't have access to insurance. Once Cobra ran out. Separate conversation. But, I had 18 months of savings that I was willing to, I call it an angel investment in myself, like, so I was like an angel investment, 99% chance of it going to zero 1% chance of spectacular return, I guess.In my, my eyes were in that 1% now, not financial return yet, but definitely life return. and so, so I did have a cushion and I had larger obligation, but I had larger obligations as well. I think it's really important for me to point out this cushion because. I delayed trying to make money because of this cushion.So I said no to certain opportunities because I was like, yeah, I don't really want to do that. Even though I could have gotten cash that, that moment. And so, I couldn't so, so an example was consulting. And so I think, you know, people wanted me to come in and do like org design. Cause I write a lot about, you know, future of work and like org design or kind of like motivational team coaching or just like my old job, like.Solving hedge fund problems. and so I didn't want to do that. I did do, and this was the kind of the first moment that where I was like, Oh, this could be a thing because of my newsletter, someone from wall street reached out and said, could you coach my executive team? And that was something I would have, I was interested in.And that was something that I did. I probably, at that point had a thousand subscribers on MailChimp. and, and I did that, and that was that first. I mean, you know, it as an entrepreneur, when you have that boost of confidence, that's like, Oh, we just jumped into level two. Right. And, and I didn't want to be a coach, but considering I had no plan, I was like, this is a pretty cool job.It pays, you know, well enough to extend the 18 months to 24 months or 36 months. And it's, it's aligned with the kind of work that I'm doing. And so that was a real small, but very important tipping point that gave me the business confidence and the financial confidence that, Hey, you might be on to something Khe.Nathan: [00:16:50] Yeah, that's good. Well, let's talk more growth strategies. Let's dive in on those. I'm curious, what's worked for you to grow the newsletter from those thousand subscribers. You can share where it's at now, and then some of the things that worked and then maybe some things that you thought would work and totally did not.Khe: [00:17:05] Yes, absolutely. So, so where are the newsletter is at now? it's it's 25,000. it's probably got 7,000 of calling in it. Like I think if you removed all the calling, it would be like 45,000, but I don't. I don't care about that stuff, anymore, but I am tremendously proud of, of my 55% open rate, which includes a lot that's includes launch emails, and we can talk about launch emails, but I write my launch emails, like their blog posts with like a slightly different flavor to them and people.Get very scared when they unsubscribed to a launch email, not the regular email, because again, that ethos of delivering value is, is there in my marketing strategy. W w we'll come back to that. so, so I think, so there were a few key moments and they were all, my growth was all driven, by press and partnerships and they were okay.None of it was targeted. The biggest, the, the, the big. Two were CNN wrote an article about me called calling me Oprah for millennials on new year's Eve of 2016. And they kept it on the front page of CNN money for three days. So it was like a feel-good story I was wearing. I looked better. they like, God does a great angle of me with like my favorite sweatshirt that just, it made me look like a hundred times cooler than I am in real life. and it stayed on the front page. So that took me probably from like, Four to 2000 to 10,000. It's like 8,003 days.Nathan: [00:18:44] How did that story come about?Khe: [00:18:46] So I've had three good press hits that Bloomberg and barons. and those all came from the reporters being subscribed to the newsletter and they were just like, they're like, this is a cause they were all, let me backtrack.The guy who leaves wall street, the fancy job on wall street with no plan and is willing to talk that's most people, wall should be, are not willing to talk because they want the option to go back. It's a very kind of closed lipped industry. I was the one to talk. I'm like, yeah. And I didn't bad mouth, but I was just like, yeah, not for me.Yeah. It's a crazy thing. I'm doing this newsletter. So they kind of observed that through my newsletter, that I had this kind of weird story. They probably were quite smart in the sense that like, that's, that's a story that people read, like the guy that quits, you know, fancy job when they'll plan. And then they just cold emailed me and they're like, Hey, we want to write a profile on you.It was like, okay, cool. Cool. and so, so those three were, were big drivers and I've been on two podcasts that really kind of were like thousand plus boosts. The first was Patrick O'Shaughnessys invest like the best. I was one of the, I would never make the cut now, like say like I went to yeah.Nathan: [00:20:08] I feel like I have that with a bunch of people where. I was friends with them, you know, we're still friends and, and all that. And now they're like a level of fame. I mean, now you have like, you know, supermodels and athletes and CEOs of many billion dollar companies, butKhe: [00:20:25] Totally. It totally, totally. I would never, I mean, he, he like it every term off this week. Right. but he did that and then he tweeted out my, my subscriber. I think he had like 30,000, I think it's 150,000. Now. That was a big one. There was a gentleman by the name of Ozon Varel who actually is very private.He's actually a ConvertKit guy, but he's very private on ‘em. So he's not really on social. He just has this. Newsletter. I think at the time it was 18,000, but they love him. And so when he shared my newsletter through his, I was a podcast guest of his, I think it was like 900 subscriptions in one day. I think he had the highest conversion rate, like, cause I could see these the worst by the way, Arianna Huffington, once retweeted, one of my articles.And I think, I got five subscribers from her 5 million Twitter followers who are probably all bots. So, so press in those early days was quite incredible. and it really, it just kind of put me on the map, but outside that there really? Yeah,Nathan: [00:21:38] Impressed for a second, for someone listening, maybe they have 5,000 subscribers right now, or 10,000 subscribers. And they're like, you know, press is not something that I've ever considered. It feels like a, you just have to get lucky, you know, any of those sort of things. And, I believe in luck. I also believe in manufacturing so I like, what would you say to them?Khe: [00:22:00] I, I would say, yeah, that, and intuition of who's writing about your space, and, and literally be friending them. is so powerful. and so, so it's super powerful. And so what I did was, what would, I would tell people I didn't do this myself, but find all the people. Who are quality writers in your domain all the way from like the wall street journal and the Ft down to, you know, local fire blog or, or low, you know, productivity blog.And it's, it's like being at a cocktail party. You wouldn't go up to them and say, Hey, would you want to feature me? Do you want to interview me? But you follow them on Twitter. You like their posts, do you drop into their mentions at always, always starting with Adam value, adding value you get on their radar.When the moment's right, maybe you slide into the DMS. That's a little aggressive, but maybe, maybe you do that always leading with adding value. You look for the people that are quoting offer up new sources. really just like, think about who are the journalists or bloggers, how do I make their lives easier?How do I make their product better?Nathan: [00:23:28] I think a lot of people who, whether they're doing sales or they're trying to be, be featured in publications, or have a, like an idea of what they want their network to look like down the road. So people have this vague idea I want to be written about in publications and have these people's friends and like, great.Let me see your top 100 list. And they're like my, what. Well, your, your spreadsheet that has the list of all the places you want to be written about. And the people you want to, you know, 12, 24, 36 months from now, you want to be able to say, or your friends, and when you drop into their city, like shoot them a text and meet up for coffee.And they're like, I don't have that lesson. I'm like, well, how do you expect it to come? True. If you don't have a…Khe: [00:24:11] Absolutely. And, and I, and I, I didn't realize this, right. I, I, I was very naive in my early days where I thought just the best content rises to the top. Not that I'm anywhere close to the best content, and it's like the best content doesn't rise to the top. It has a better chance than to rising to the top than the worst content, but the best content paired with incredible distribution is.Was gangbusters. And I think it took me too long to figure that out. I got lucky that it kind of fell into my lap a few ways, but now it's like a conscious strategy to, to understand who the journalists are tweet at them. And again, I don't say like, write about me, write about me, write about me. I say, Hey, I saw you quoted, Tiago.You know, you should quote these seven other people. They're really good too. And they have different perspectives. And I'm not even one of them, but that's like quietly say, you know, like maybe I could be one of them too, but you can, like, you gotta be really delicate or these are really important relationship.Nathan: [00:25:16] Yeah, that makes sense. And I think a lot of people would, would have a takeaway of like, okay, let me recommend these three sources. One of which is me. And it's like, no, you don't even need to do that. Like be really useful. And then they'll go, okay, who is it? Who is Nathan? Who is this? You know, like, let me click in and actually.Do a little bit of research. If I'm going to quote someone, they recommend, I should figure out who they are and there's the dig. And they're like, he should have recommended this himself. His stuff is just as good as the person that ran the store. Maybe the next one will be about him the growth side?Khe: [00:25:54] So I'll tell you a few things that didn't work and then I'll go back to what has worked a lot. recently, cause now I've kind of hit a little bit of strife, but those are the things that didn't work were Instagram, YouTube, just new channels. someone gave me this advice a long time ago. They're like be good at one channel.Before you even consider a second channel. I messed with podcasting. I messed with Snapchat I messed with Instagram. and I forgot to say newsletters blogging. You can kind of two sides of the same coin. but I wasted a lot of time on things that have a visual component. YouTube, I think YouTube is a phenomenal platform.It is just a skill set that I don't have right now. I have, you know, 30% of it and maybe some of the storytelling side, but the lighting and the fricking thumbnails, YouTube thumbnails, Jesus Christ. I just don't.Nathan: [00:26:56] Get a shocked face looking at your, title…Khe: [00:26:58] Yeah. Ah so, Find the one thing that you're really good at, and for me that was email and, you know, I've bounced between four newsletters a week to two.And Now I'm at two, which is kind of steady state, but for me, just firing up a new newsletter. People like it, people open it it's quite easy for me at this point. and so the, so the mistakes were flirting. Too heavily with other mediums, particularly ones that were very visual. And that's just a skill set that I, that I don't have.Now ‘what's work, I would say is two things. With three things. The unsexy answer is just publishing all the time. Just you just get this natural snowball of people sharing, right. That this kind of quiet compounding effect. And so it's not a secret. It's just, I've written 200 blog posts in the past three years and sent 200, 450 newsletters.Like if you maintain just above average quality, like stuff's going to find you. So that's. That's the unsexy real answer. the sexier answer would be, you know, I did see an opportunity in SEO through, some of my involvement with notion. And so if you search notion, I'm basically one of the, I think I, I, I, the top Ricky.A search result on many, many different notion searches. And that was me seeing an opportunity and like, okay, no, it's like knowing enough about the concepts of SEO and knowing a lot about notion to be like, Oh, okay. Making a bet. People are going to search for this. I have enough page rank that I'm not I'll pass the mom and pop blog, but like, I don't, I can't hang with like the big bloggers, yet.But it was kind of like this moment and I like writing about it. Like, again, it's like, I like writing about it and it adds value. And so I kind of jumped in there. And it's the traffic on notion on my website. I'll give you an example. My blog, before I started writing about notion was like 10,000 uniques a month.And it was mostly people linking from my newsletter to my posts and like a little Twitter stuff. Yeah. It was not very organic traffic. it was inorganic traffic. and then now with notion it's like 70,000. So it's like 60,000 uniques a month are just, through notion. So, so, and that leads to it's and notion converts.It's really easy to convert notion searchers, because you can just offer up a template as a lead magnet. And it's like, the conversion rates are really, really good. I mean, notion people love free templates, so it's, it'sNathan: [00:29:59] You say really good, is that like 3%? 5%.Khe: [00:30:02] Oh, some of them like 10%.Nathan: [00:30:04] 10? Yeah. That is, I mean, for, for organic traffic coming in, they've never heard of you before.Khe: [00:30:11] So it's, uh, so that I lucked into that, but that, that there's this whole challenge. I don't want to be a notion blog Right. And so I need to be very mindful of people coming in and being like, Oh, this guy's going to like, tell me about feature X, Y, Z of notion. And then I'm like, Have you ever thought about the fact that you're going to die soon?They're Like, like they're like, what the heck did I sign up for it? So I need to really kind of balance balance that. And, and, and, and and also just accept that, you know, there's a wave that I'm riding that is aligned with what I'm doing, but not totally aligned with what I'm doing. That at some phase that alignment will change and, you know, I could quickly.Drop back or, I'll have to adapt, I'll have to reassess. but that has worked really, really well for me. And then the last thing I'll add is that I love doing free events. so I'm really good at email, but I'm also good at just standing up a for 15-minute presentations with a good Q&A with a good followup email.And so those events, I recently switched to podia, just cause I just. It's got just this clean feel. I just loved the design of it. It's just so. Clean, and it's just on brand for me, and it's easy to fire up a quick thing. so so I try to do one or two free events a month that are very low prep for me.I spend an hour creating a slide deck, 15 minutes, doing the backend of, you know, getting people in and out and, and that, and that's been a really, really good way. of Again, creating value in a way that is, you know, very natural to me. and that doesn't take a lot of, a lot of work.Nathan: [00:31:59] I mean those events, obviously they're going out to your email subscribers.Khe: [00:32:03] Yeah.Nathan: [00:32:04] But is that through a partnership? IsKhe: [00:32:06] Yeah.It's it's through, I suspect I don't have enough of the analytics, but I suspect that it gets forwarded around a lot through email. it's I I'm getting better at partnerships. I don't like. I'm not naturally inclined to do partnerships. Cause it does it it's like that, that newsletter the reporter example where it's like, but it's like, here's me. but, but I'm getting better at it because I really do think that they are, you know, Alia doll and I have had four. Like great sessions together where it's very little prep and we can get a lot of our audiences together. So I do, I do need to like, get better at positioning it as a win-win for both of us.Because I just feel like a taker when I'm like, Hey, here's my free event show, you know, show it to your audience. but I've been getting, I've been trying to push myself more, to do those partnerships and by the way everyone says, yes, I I think I've established enough of a quality-threshold reputation that they're like, if we're going to bring Khe on he's not messing around, like it's going to be tight, it's going to be a useful, it's gonna be useful.And so I think I need to get more confident to lead into that. And there was some imposter syndrome there and, and just be like, yeah, like my free events are good. so I should not feel ashamed or timid to go to someone and say, Hey, do you want to show this out? Because there I'm actually helping them.Nathan: [00:33:37] Yeah, that makes sense. And there's, there's a version of events that people used to do, like partnership webinars. And now it's sort of the thing of like, maybe this is most common five years ago. something like that. And it still happens a lot, but it's basically like, Hey, I'll come teach a webinar to your audience at the back end of the webinar, I'll pitch a course.And, then you'll get 50% of the revenue and, there's that version of it, which a lot of people do well, but I think what you're talking about is, Hey, you and I have a topic that we both care about. And we, it's the sort of thing that we riff on quietly behind the scenes with our friends, but I don't have it fully formed and you have a lot better ideas on it.So why don't we do it? A joint thing We'll come together. We're not promoting anything. All we're saying is subscribe to each other's newsletters. And that's the sort of thing where, I mean, it's almost easier content to make. When you think about the amount of prep that you and I did for this podcast, like.We're just jumping on and talking about a topic that we love rather than puttingKhe: [00:34:42] Exactly.Nathan: [00:34:44] You know, hours of writing blog posts.Khe: [00:34:46] Exactly, exactly. But, and, and I think that, you know, I always offer the affiliate link and all that, but I don't, I don't. You know, I sell expensive online courses, like 900,000 $1000 to 1500. No, one's going to like see me for five minutes and run to smash that buy button. Right. It's just, that's not how my, you know, it's, it's not B2B sales. but you're not, you're not smashing the buy button for 1500 until you get to know me. so, you know, those partnerships, unlike those ones from five years ago where the conversion takes place at the end of the webinar, it's like you're nurturing that lead for six months. Right. And so you almost, can't like, yeah, you could get partnerships to drum up a launch just to build buzz around it.And there will be some quicker conversions, but my whole art, my whole ecosystem personally, is not set up to quickly convert anyone. Like You've got to get to know me. I want to earn your trust. And then a tiny percent of you are going to pay for a premium product.Nathan: [00:35:52] Yeah, that makes sense. Well, let's, that's a good transition into monetization. so I'd love to hear maybe going back, what were some of the first ways, beyond coaching that you made money from the newsletter, and then we can dive into, you know, the courses and all that now.Khe: [00:36:09] So it was always a bit of a, of a mish-mosh. So, coaching was always an anchor. Tenant. And I kind of dialed that up and down in different flavors of it throughout the six year period until January we're actually shut down my coaching practice, where I was like, I actually, you are blog posts, like the ladders of wealth.I was like, I am not going to accept money for time anymore because I have, I found, I finally found product market fit. And it was time for me to invest in my business, not in, selling my time. and so coaching was like the main anchor tenant throughout it. you know, I did, I was surprisingly Patrion was like 15 to 20 K a year.So you know, it was, it was a real amount of money, not enough to live on, but that was one, after the. After the CNN article came out a bunch of like book people. Approached me. I actually didn't get a book deal. I was, I wasn't ready. I wasn't talented enough. I still may not be telling enough, but back then, I definitely wasn't.And, but I got like, again, through like the wall street, they, I kind of became the guy that can talk about and like happiness and money, the money happiness guy. And so a little, a bit of speaking. And, that was really, the portfolio L and I had up. part-time, I was an entrepreneur in residence and then became a contributing editor at a media company.So I drew a salary, a small salary there. So I kind of cobbled it together between those things. One thing that never worked for me. Was sponsorships now, despite having, you know, a decent size audience and, you know, high conversion, high open rates, high click rates. Here's what I re what it took me a long time to realize about selling ads.You have to solve, selling ads is a very, very time-consuming process. You know, there were a few opportunities from friends and readers that could kind of come in. So assuming you could sell the ad, there was another part of the ad that was difficult, designing the app, right. Like helping them with a copy.And again, remember at that point I was one person. So I'm like in. Sketch, you know, trying to turn their PNG file and make the transparency come in before Canva comes out. I don't know how the heck to do that. trying to be a graphic designer and a copywriter and it conversion writer all at the same time for not that much money.And then the ops behind it, how many people click with me at all? Like how many people clicked my ad and all the UTM stuff? it was just, it seemed like so obvious of a thing to do, but it was so brutally painful. Every time I did it, that I was like, I'm not doing this. And my goal for the, like my newsletter, my style is not going to be one with like, I think of my newsletter style is like a craft beer versus bud light.Where it's like a very specific group of people are gonna be interested in it. Like a lot of people are gonna be like, this is not for me. It, it assumes a certain level of financial stability. It serves assumed level of intelligence, obsession with productivity, blah, blah, blah. So, ads never worked for me.I'm so glad that, I mean, now I'll again, I'm like, Nope, Nope, Nope, no interest. so that. Yeah, no, no ads. and then a little bit of, you know, here and there affiliate fees. So like, there was always like some way to cobble it together, but, but to tell you the truth, like, I didn't really start making. I made enough money to like it keep extending that 18 month runway and not like incinerate my savings.So I kept extending the runway, but I didn't really make, you know, significant money where we're like, I don't have to like move money out of my savings account until the course business thought started about 18 months ago.Nathan: [00:40:23] Yeah, that makes sense. So what are the courses that you're selling now?Khe: [00:40:26] So it's really just one course. and the course is called supercharger productivity and it is in its sixth installment. And as I was telling you earlier, it is probably this one installment going across, a six-figure launch. Potentially while we're talking. and so it's very close and it launches, it closes cart closes tomorrow.So it's a six week and it's heavily, heavily inspired. I mean, Tiago is a friend and a mentor and it's very heavily inspired by the way. Tiago has approached cohort based courses. It has a second brain feel to it. And I'll tell you the interesting little story. Do you want me to tell you like how I didn't set out to.Okay. So about, yeah, 18 months ago, I really start using notion a lot. And I just think it's so cool. And as is the case with convert kit, if there is a product that really lights me up, I'm just going to talk about it all the time. No affiliate, I mean, I might collect affiliate here and there, but it's like, that's not the point.The point is to show how passionate I am, because. Things like can break it. Nathan, didn't tell me to say this. Like they've changed. They've changed my life. I couldn't, I couldn't do this, in the company with a monkey on it. Yeah. and so, so I, so 18 months ago, so I started using notion and it was just like, I was a long time air table user before that I w I used Microsoft access, like our rest in peace macro, but I was just like, I liked firing up a small database cause like that's how my brain works and that's.How it's way more powerful than the spreadsheet. And so I'd been using air table for a long time and heritage was an incredible product. I mean, it is incredible product. and then notion came out and it was, you know, I was just consumer enough that like air table had just too much stuff that wasn't right for me and notion was just beat up, you know?Business solution enough to like, tip me and I love good design. Like I'm a sucker for products that like really light you up and like Apple, they give you that Apple feel to it. And, and it did that. So I started using it. And at that point, you know, I probably had 15,000 people on my email list and, you know, I would just write posts about notion and include them in my, my, email us.And people are like, what is this notion thing that K's writing about? let's look at it. And, and, and basically what happened, two things happen actually, I'll come back to how they happened, but there's a, there's a really little important piece of internet history that, that, that. That makes me really lucky because right around that time loom came out.And what happened with loom was loom was the godsend that I didn't know I needed because the whole thing about notion is like showing people how to do something That's tricky. And, and that's hard to do on YouTube. Like it's just too slow. And so loom came out and all of a sudden I could just fire up these like one-minute videos, share them on Twitter, you know, anchor them in a blog post or something.And I just became one of the more, more active power users of notion on Twitter using loom. And again, better to be lucky than to be smart, like loom really opened that it opened a whole new distribution channel, a little-known secret Loom has a call-to-action button on their videos. and that button was converting really well for me, because think about it.I just wrote you a tutorial and I'm like, grab the template by hitting this button. In this prominently featured in this video, and then it was just like this fly. Yeah, exactly. And so it just kind of like, it was just firing. So also loom happened there and then, on my newsletter, people were like, Oh cool.Okay. Like we, we saw, we saw notion, cool, let's try it. And then they would open notion and they would try to do what I did. And they were like, how the heck do you do that? Like I just see a white screen. And I saw that enough. And at that point, my stack of like my website, my email list, my, my call to act my CTAs It was legit enough that I just fired up a quick page on Gumroad and I like, Hey, I'll teach you how to use notion in four weeks. And it's 500 bucks and 500 bucks. 500 bucks, four weeks. And the reality was, I, I know this in hindsight was it was just people that want to, I'd say 80% of people just wanted to support me.Cause for four and a half years, I had been writing them great emails and had never really asked for anything. Other than Patrion page here and there. And they were just like, we just want to support you. And this thing looks cool, but I think it was like 80% support, 20% thing looks cool. So I fired that. I kind of drafted a syllabus really quick again, notion lends itself really well to like online teaching. Cause you just kinda like move the blocks around and it's like giant Legos. and I kinda did that. Of course. And, I think what was that one? It was like 15,000 in revenue, maybe. something like that, 15 to 20.And so I did that course and people really liked it and I liked it. and so I realized I'm like, okay, I'm going to do, I'll do this again. In three months. And so I did it again. I made it a little better, but basically the same thing. So here's an important thing. Those first two, like I wasn't selling them.I was just kind of like, here's a link in my newsletter. And, you know, I was getting this like really low hanging fruit, not, not low-hanging fruit, but like I wasn't persuading people to buy it. It was more like acts of kindness that they were supporting me versus like truly wanting the product. Third cohort somewhere on the third or fourth chord comes around.My timing's a little bit iffy, but I started to work, with actually Tiago, marketing coach, Billy bras. And, and I was very skeptical of business coaches. and I, and it was outside of what I normally pay in it. And, but I trust Jago a lot and he's like, okay, you're good at email, this guy gets email marketing and he's like, I promise you, it will pay for itself.And I was just like, he I'd like Tiago, you have never strayed me wrong, in this whole journey. So I went for it and that was, I mean, I have chills now. Like it totally changed the trajectory of my business, learning how to write emails. That can beNathan: [00:47:38] Yeah. So you didn't set out to be a writer you set out to. Computer science into finance. And then you're like, okay, somehow I'm willing to like someone become a writer and write this newsletter. You know, it's getting 50% to be 5% open rates and crazy engagement, but that is a different skill, right?Writing for engagement writing for it to be shared is not the same.Khe: [00:48:05] No. And most people don't most blockers don't know this PSA to all you blogger is listening. Other start learning copywriting yesterday, right? Was that sort of, when's the best. When's the best time to plant a tree 20 years ago. When's the second best time to find a tree today. You heard it here with the men, Nathan Berry understand copywriting, which by the way, copywriting in its own.Way is, is kind of a nebulous thing, right? It's like the psychology of decision-making it's it's the psychology of persuasion. It's specific words, choice it's storytelling. So I basically, so I, I went, I worked Billy and it just blew my mind because here's another thing I don't like selling. I don't like asking people for things.I have imposter syndrome around that. And, and, and mostly like, I just, it's much easier to be like, here's my gift of value. Go enjoy it in nature and smile. And I'm glad you're happy. Cause I'm happy. You're happy. It's a different thing to be like, there's this thing that's really expensive. And I would like for you to buy it. it takes, it just takes a mindset shift, you know, especially now is moving out of like the, the little group of doing a favor people to like strangers. Right. And they were nurtured like strangers through, you know, different onboarding sequences and things like that, but they were strangers. So, Oh man. I mean, we could talk for hours about.This, but I'll say here's like the really important thing that I learned. And this is where people really struggle is I'm a left brain person. Most of my audience's left brain. And so we think, but we're wrong, but we think that facts and logic make us make decisions. We are wrong. we are wrong as buyers and we are wrong as sellers emotions make us buy things. and so I think that was the first thing to just recognize that like, you know, I was the guy that was listing off all of the features, right? So the first shift is going from features oriented marketing to benefit oriented marketing,Nathan: [00:50:31] Instead of saying, if you buy this course, you're going to get four hours of video in 12 templates and 11 calls and you know, that kind of thing. So what are the benefits that you're talking about instead?Khe: [00:50:41] So, one, so what are the benefits that the, the, the people in my course want, they want, to decrease their anxiety, they want to live life on their own terms. They want more free time. they want the confidence to take risk. they want more power. They want more money. They want more sex. they don't know it in those words. and so, so I think the first shift was just knowing that that's what they're buying. Not like you will learn how self-referential database templates work and why that's so cool. and it sounds crazy. And you think about like, you they're like, Hey, you teach a course on notion.Like how are they going to get more power? Through your course. Right? And so the answer is this, well, what's your system. We were talking about this. What's your system for, keeping track of the in influential and powerful people in your industry that could benefit your business. You don't have one. I will show you how you can.Boost your sales. This is mountain being like internet corny. I would show you how you can boost your sales in half the effort, with this system for relationship building, I call it, you know, th the powerful persuasion, you know, CRM, and it happens to be a notion. And so that was the shift. And I want, I want people to hear and to know that there's nothing nebulous here.If you look at any advertisement, right? Classic one, you never own a Philly protect watch. You only handed down from generation to generation. It's a fricking watch and you are telling me that that is the key to being a good father and an enduring legacy. It's every, you see it everywhere. Banks, watches, cars, cigarettes, meditation apps, right?Sleep better worry less. That could be calm. That could be a sex toy, or that could be a nutrition powder. Right. Everyone wants that. And so that was the first shift. Is is just accepting that a knowing that it exists, you know, there are a lot of smart left-brained people left brain people. They have a blind spot because they don't think that that works because they're like, it wouldn't work for me and they're wrong because it does work on them. and then even, so they just have this massive blind spot. so that, that was like the first shift. It's just knowing that exists. Now I see it everywhere. Right? Like you can't, it's like the rule of thirds, you can't see outcome driven marketing. Right. and so that was the first shift and it sounds so simple, but if you, if you've never seen it, it's kind of revolutionary and then you need to, you need to practice, right?Like it's just a different, it's a different style of writing. And then you need to, you know, You need to have a real, the same way. It's a lot of the skills that writers use, right. Writers observe, but we tend to observe stories to prove points and to evoke a series of emotions or know, not decisions.Right. so it's the same thing. now that I see outcome-oriented marketing, I can't look at the billboard the same way. I can't look at an HSBC ad, be free. I'm like, you're a fricking bank. Like, so, so it involves seeing that. And then. Identifying it with your audience, right? Like my audience does want more power, but if you said this course will get you more power, they're going to be like, yo, stay away Robert Green. but if you do say, you know, you can walk into a room and everyone will know you. They want that. that's its own art form. In like identifying the language. So, you know, so I like, I write in, in my course part of the things is like you nudge them, you know, like I know you fall for shiny new toy syndrome.I know you bought the Oura ring thinking you'd get more sleep. But the real problem is that you drink too much. Like, yeah, like you can, you can kind of like, you know, there's not many spaces where you can use the, Oura ring. In your marketing material, but if you're my audience, like 80% of them, 95% of them have heard of it.So you gotta start tweaking and that's the real art form. and I'll pause there. There's a third part. but I said a lot, so I want you to, I want to see if you want to double downNathan: [00:55:42] Example that came to mind for me. And this is, you know, my own uses of notion is like, you could pitch it in one way of, Use notion to organize your stories and writing research. Okay, great. You know, I'm sure lots of people do that. Lots of people want to do that. That's fine. The thing that would speak to me is when you're writing and you have the point that you want to make, and you're about to use a story from your own life for the 17th time, don't you wish you had, you know, like 11.Stories of great creators that you'd be like, Oh, this one, let me pull. And I have that because, you know, ISA on our team who, you know, well, cause we've, we've written one of these stories on you. She is like this incredible database. Like I go to her and I'm like, he said, give me a creator who has struggled for years.And it took them a long time of showing up consistently, and then they were successful. You're like, Oh, let me give you here's four stories, you know? As a writer, I want stability to pull in stories and quotes and get myself unstuck and bring interesting and novel things to my readers. And so really like sure, the solution that we use is inefficient database, but like, that's the thing.And so if you were selling notion to writers, you would be all about that. And you'd be like, Oh yeah, we'll implement it with these little things over here. But let me talk about the pain that you're feeling and. And then the benefit, right? If we go all the way down, it would be, I'm standing in a room of people, right.And someone goes, Nathan, I love your writing. Cause every time I come across something, I discover someone new that I wasn't following before. And all these bloggers use the same tired examples, but you have all these obscure. references, you know, and like, this is one example, but that's the kind of thing that we're talking aboutKhe: [00:57:41] Absolutely.Nathan: [00:57:43] Home to the feeling that we're trying to create rather than just the features.Khe: [00:57:47] Totally. And actually, it's funny that you say that one of the bullets in my sales, it didn't make it into this latest version. Is your watch in amazement as the presentation slides right. Themselves.That's a thing like that, that blockers don't know how to do that. That's a different skill set. And, and so that, that was a total ed. Again, it lends itself really well to email because emails intimate, you can go longer form on it. You don't need visuals. So that combination of like really being dialed in with like, My segmenting and, and my different onboarding, you know, automations plus layering that skill on top of it was like totally, totally gangbusters.Nathan: [00:58:37] Yes, you did. You did a little copywriting thing where you left an open loop, that we could circle back to. a third thing. So let's,Khe: [00:58:45] Yes. And it's the rule of thirds too, so that the rule of thirds. So, so the third thing was actually something that makes it all come full circle. because there is, you know, people who are hearing this are probably. There's probably some group of them. That's like, this is very psychologically manipulative.What you're talking about. this is why I hate capitalism, like et cetera, et cetera. And, and they're, they're, they're not wrong. They're not right, but they're also not wrong. And so I think that, so two, two things happen. One was that, a lot. Of copywriting is around identifying pains, right? There's a common, there's a common copywriting, aphorism.That's, it's much easier to say sell painkillers than to sell vitamins, right? People want to pay money to make a pain, go away more than they want to pay money, to buy a better version of themselves. and that's kind of a well, well known or at least well known to me, thing. So that, that that's one thing.And that was, that's kind of fundamentally at odds with the Rotterdam ethos. Because the robbery ethos is not to be like, you suck, you suck, you suck by this, do this, do this. It's like, you're awesome. Just this change can make you more awesome or this approach could make you better. And. In fact, one of the common copywriting formulas.This is for the left brainers who are skeptical of copywriting. There's so many formulas and they actually are quite effective. one of the formulas is problem agitate solve. So you identify a problem. And then the agitate part is you like, take your knife and stick it into their hearts and like make the problem feel 10 times worse.And then you're like, Oh, by the way, I can sell you something to make that go away. and. I, I just fundamentally don't like doing that. And, and so I made a promise to myself that I'm not going to sell painkillers anymore. And I tried that and it worked, selling vitamins is much harder than selling painkillers.But what makes me more proud of this recent launch is that it was all through the message of vitamins. With better versions of yourself. Don't get me wrong. We still called out to pains and frustrations, but the anchor wasn't that like, you're not good enough. The anchor is your good enough. You can be better.And I'm really proud of that. It was extremely difficult. It is extremely difficult. I'm not convinced, I'm not convinced that it's a new skill that I have. It could be just a one-off fluke. and so that was like my, my, my second shift in copywriting. And then the last point for the skeptics out there, like, no, that, like if you have a product that you believe in.Then there's nothing wrong with this, right? It's the same way of like the way you write a headline. Like if you don't write a good headline, no, one's going to open your email. You could be the best writer in the world. No, one's going to see your art, right? So if you, you, you could stand on the back of you, you would buy your own product at that price. Then you pair it with the version of selling that works for you, by the way, that's how commerce works. Right? You have to convince people to buy things, but you know, it doesn't work with mediocre products or it works until it stops working quite violently.Nathan: [01:02:27] Yeah, that makes sense. I want to talk a little bit about the structure of your team and where kind of where you're taking the business. Cause that's something, you know, if we think about a lifestyle business or we think about, you know, not building a big empire and like trying to build the next lynda.com or, or something else, I think people have a hard time imagining.What lives between cages operating completely by himself and running a newsletter and all the way at the other end of like trying to build the next billion dollar startup. So I'd love to hear how you think about that and what you're building.Khe: [01:03:07] Well, I have a little PTSD from working out of wall street, where at any point in any minute of my life, someone could ruin the next 48 hours of my life. So, with a phone call or an email or, you know, meeting or something. So, so I'm a little scarred by that and it's made me very, very, closed off to anyone being able to tell me what to do. Right. So I've really been very closed off in that regards. And again, I think I'm dealing with a lot of just the, the pain of like for 15 years being like, is this weekend mine or not? so, but there's a few things that, that I've realized along the way is that that's what I just said is based on the premise that if you add partners, Your life immediately becomes more complicated, right?Sometimes you can add partners in your life can become less complicated. Right? That's got to be a possibility at least. and so I've been very closed off to, to that idea, but, there's a few ways that I think about it. One is that there are very important priorities for me, which is, how I want to show up as a dad.Like being around the kids, picking them up, seeing their events, helping with the homeschooling. Like that is my number one priority. I have to make money, but like, that is a non-negotiable like, if, if someone's like, you can make 20 times as much money, but you have to be gone one time, one week a month.No. Thanks. so being around my kids and my wife, is super important. the second is, you see that surfboard behind me, or maybe it's being cropped, but, you know, surfing, like I surf every day and that's my definition of wealth. I'm not wealthy. I mean, Depending on the definition I am. I'm not, but I'm not independently wealthy to the point that I can't work.So I need to balance my hobbies and my loves and my passion with the thing that brings me income. And so a non-negotiable is, so I live walking distance to Manhattan beach, and I don't have meetings between my first meetings at 1230 Pacific. So that I can watch the tides and the winds and just run out and surf for a couple hours, every day. so that is a non-negotiable for me. And the third is a test is like any anyone that I deal with. And again, I I've, I've earned the right in the, in some regards to, to get here because my business's at a certain point, but anyone I deal with like, I want like a test and this is, this is less for like individual course clients.Cause I, I can't there's. They're not faceless, but there's a separation with them. But counterparties contractors, VA is, consultants. Like the test that I have employed with them is if it's like the day after new year's and it's a Saturday and they want to talk, am I excited to talk to them? And if I am, then they should be in my orbit.They should be the kind of people, even clients like, coaching clients. I don't have them anymore. So. So the thing that I'm protecting is my family life, my hobbies, my mental, like my spiritual health, my physical health, my emotional health, and who I spend my time with. And so if those three and what I work on, obviously if those four things are protected, then I'm willing to explore growing.Right. And so easy. If I were to grow an easy test would be, I'll only hire people that I would not feel bad talking to on the Saturday after new year's Eve. Right. and that might slow your recruiting process down. Like you probably can't scale to, you know, Facebook levels with that threshold. but again, I don't want to be Facebook levels.So, so I've been thinking about that more now that we have achieved product market fit and there is a path like. I don't need to create all the slides for every course, right. It like that. That's not a good use of my time. you know, I could have, I have a head of education. I could have a head of social, right.Because the thing works. And so now it's about just like amping it up in the right places. But again, subject to those four constraints that I have as the business owner. The second thing that I'm more excited about is that, I believe that like, I'm good financially. Like my life's fine. I, I love working.That's an easy one. So like, like you'd have to carry me out. You know, I always say if I would, I have the day I had today, if I won the lottery yesterday, If I want a lot of yesterday, like I have been excited to talk to you for years, right. Like if I, if my bank account was different, I'd still want to have this conversation.Right. So, so that's, that's my, my test is like, if I, if I, if I, and I feel fortunate to be able to do that for the most, for the most part, so I'm good financially, but. We are sitting on a business that has product market fit, where the, the engines for growth are quite obvious to me at this point. and so what if I could give, give, transfer some of that growth or excess profits to people who aren't me.I take whatever the thing I need to live, but that's actually not that much. and so, so if you take people you'd want to spend January 2nd with, people who are uniquely talented and creative and they would want to, you know, get involved with an engine that could have life-changing ramifications to their personal lives.And that would make me so happy. I'm very open to that. And I'm lucky to sit in a community where those people are all around me, right. With the contractors, interns, like all of that, most of our team. And I, and I think, I don't think, I think you wanted to hear about the team more than the like 10,000 foot psychology philosophy when you asked the question, but, you know, like if you look at our team now I have a, virtual assistant part-time.I have an intern part-time they all have full-time jobs or are in school. I have two, teaching assistants who are cohort based. and then we have eight, alumni mentors who are kind of like pop up, you know, event staff, so to speak. and, and that's. And then I have a bunch of consultants for writing for, I, for copywriting, for SEO.Probably need to dial up some of my email automation. So looking at one there as well, and a bunch of consultants, so we could. Bring that some version of that in house? not in the, not too distant future, but again, it's going to be looking at it's. I told you about the spikes in my newsletter subscribers.It was, you know, for over six years, right. That's one per year. So you know, where, where are the other spikes? It's just from like, Just showing up and just chipping away at it. And so that's, that's always going to be the philosophy is like I always to use a baseball analogy. It's like, I'm like trying to get the walk.If I can't get the walk, I'll go for the hit by the pitch. and if I'm really, really lucky, I'll hit a signal. Like that's, that's, that's what we play for.Nathan: [01:10:54] That makes sense. And I love what you're saying about bringing in other people. And I, I used to have this idea of wanting to run a totally solo business and then. obviously I'm not doing that now. I've got 60 people on the team. but there's just, it's so much fun to bring people along for the journey and to have those people where, when they like drop you a Slack message and say, Hey, can you chat for a bit?You're not like, Oh man. You're like, you're thinking like, yeah, absolutely. We haven't caught up for a couple of weeks. Like that would be so much fun. Let's do it. so anyway, I love peopl

Bob Glazer is the founder and CEO of global partner marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate. A regular columnist for Forbes, Inc., & Entrepreneur, Bob’s writing reaches over five million people around the globe.

Robert Glazer is a founder, author, speaker, and expert in elevating performance in both business and life.He has a new book titled How to Make Virtual Teams Work, which is the subject of our conversation today.Connect with Robert on LinkedIn.

We are delighted to have the opportunity to talk to an amazing serial entrepreneur today, Robert (Bob) Glazer. Bob has a passion for helping individuals and organizations build their capacity to outperform. Bob is the founder and CEO of the global partner marketing agency, Acceleration Partners, where the mission is to drive the digital marketing industry to be performance-based and to change the work-life paradigm. Bob is a serial entrepreneur with a passion for helping individuals and organizations build their capacity and elevate their performance. He started his company remotely, and grew it from 7 to 170 employees in just ten years, in eight different countries! He is with us today to talk about his upcoming book Friday Forward, which launches September 1, 2020 and is about how he made the decision to run his company remotely, and how he uses his unique methods of helping and motivating others. Be sure to join us to hear our fascinating and inspiring discussion! Bob's bio Bob Glazer is the founder and CEO of Acceleration Partners, and the co-founder and Chairman of BrandCycle.  Under his leadership, Acceleration Partners has been recognized as a global leader in the affiliate and partner marketing industry and has received numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards for two years, consecutively, Ad Age's Best Place to Work, Entrepreneur's Top Company Culture for two years in a row, Inc. Magazine's Best Place to Work, Great Place to Work & Fortune's Best Small & Medium Workplaces for three consecutive years, Digiday's Most Committed to Work-Life Balance, and Boston Globe's Top Workplaces for three years in a row. Bob was also named to Glassdoor's list of Top CEO's of Small and Medium Companies in the US for the past two years.  Bob writes for The Wall Street Journal and USA Today. He is the author of four bestselling books, Elevate, Friday Forward, Performance Partnerships, and How to Make Virtual Teams Work. He hosts the popular Elevate Podcast, and shares his ideas and insights via the newsletter, Friday Forward, which reaches over 200,000 individuals. Additionally, Bob is a regular columnist for Forbes, Inc., Entrepreneur Magazine, and he speaks globally to companies and organizations on themes related to business growth, culture, building capacity, and performance. Bob is a past recipient of the Boston Business Journal's “40 under 40” award and he is an advisor/board member to several high-growth companies. He serves on the Board of Directors for BUILD Boston, and he has served as a global leader in the Entrepreneurs' Organization (EO) and founded The Fifth Night charitable event. Outside of work, Bob enjoys skiing, cycling, reading, traveling, spending quality time with his family, or overseeing a home renovation project.  An underachiever Bob was an underachiever during his first seven years at school, and most of his report cards said that although he seemed smart and creative, he did not focus or apply himself.  Bob Glazer's journey When he found his way into business and marketing, however, he came to realize that he loved to learn! He became interested in fast-growing companies and entrepreneurship, and he started focusing on marketing and high-growth businesses. He was very entrepreneurial but also very risk-averse. So, although he had some strong opinions, he was not initially willing to put his money where his mouth was. Leaning into non-conformity Bob learned to lean into non-conformity. And he found that many of the things that make him successful today are the things he was told he had to fix or change, early on. He later came to understand that he only needed to change the way those things were applied.  Overcoming risk aversion Once he finally overcame his risk aversion, Bob started to feel more comfortable depending on himself. So, he began to lean into his ideas, embraced diversity, and things started accelerating for him. Starting two companies About fourteen years ago, Bob left his last job and started two companies. He found that way more exciting than helping someone else grow their high-growth business. And he realized that although he enjoyed working in high-growth companies, he loved growing his own company more. About Acceleration Partners Acceleration Partners represents brands in the performance and partner affiliate marketing industry. It helps companies build affiliate programs, which are programs where brands partner with people in a similar way to digital business development instead of paying for a click or impression, they pay for an outcome. About BrandCycle BrandCycle has a smarter, more consolidated, user-friendly platform that removes the pain points from affiliate partnerships. While building Acceleration Partners, Bob saw an opportunity to represent brand partners. So, he started another separate company called BrandCycle, with the idea of gaining some traction with partners.  Some overlap It was a successful venture, and even though there is a slight overlap between Acceleration Partners and BrandCycle, BrandCycle works with hundreds of brands that Acceleration Partner does not have as clients. Brand Cycle continues to grow as the demand in the industry increases.     Work/Life Balance?   Bob doesn't believe in work/life balance. He says if you are looking for a work/life balance, you will always be disappointed. Bob uses an integrated approach to do many things simultaneously. Bob references Mark Zuckerberg's sister, Randi Zuckerberg, who says she can't focus and balance all things each day. Don't do things half in and half out. Bob tells employees to focus 100% while at work and when home give your all there.  Bob's New Book, Friday Forward Bob's latest book provides the inspiration needed to make meaningful, lasting changes in your life, and help others do the same. Featuring 52 inspiring stories, Friday Forward is a year's worth of inspiration in one book. It can be bought anyplace books are sold and will come out on September 1, 2020. Links and resources: Bob's website Buy Bob's books

What do you value? Ask Bob Glazer, successful serial entrepreneur and bestselling author. A successful company, he believes, is one in which what the leadership thinks, says, and does are all aligned. Listen in for insight into leadership and decision making in turbulent times, and building a company that is authentic to who you are.  #liveyourbestlife If you have a guest idea, or want to learn more about Brunner Communications, contact Liz at info@LizBrunner.com.

What do you value? Ask Bob Glazer, successful serial entrepreneur and bestselling author. A successful company, he believes, is one in which what the leadership thinks, says, and does are all aligned. Listen in for insight into leadership and decision making in turbulent times, and building a company that is authentic to who you are.  #liveyourbestlife If you have a guest idea, or want to learn more about Brunner Communications, contact Liz at info@LizBrunner.com.

Elle Russ chats with Bob Glazer - the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to outperform. Under Robert’s leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including: Glassdoor’s Employees’ Choice Awards (2 years in a row) Ad Age’s Best Place to Work Entrepreneur’s Top Company Culture (2 years in a row) Inc. Magazine’s Best Place to Work Fortune’s Best Small & Medium Workplaces (3 years in a row) Boston Globe’s Top Workplaces (2 years in a row) Bob was also named to Glassdoor’s list of Top CEO of Small and Medium Companies in the US, ranking #2.   A regular columnist for Forbes, Inc. and Entrepreneur, Bob’s writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership. Worldwide, he is also a sought-after speaker by companies and organizations, especially on subjects related to business growth, culture, mindful transitions, building capacity and performance. Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the Elevate Podcast, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the author of Elevate, a Wall Street Journal and USA Today Bestseller, and of the international bestselling book, Performance Partnerships. Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project. Connect with Show Host Elle Russ

A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now. On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with.   Show Notes Who Amazon Associates are and what makes them such valuable partners. What’s happened recently to change the relationship between these associates/affiliates and Amazon – and why that’s a massive market share opportunity for brands. How brands are responding to this new partnership opportunity and why it’s confounding and frustrating partner marketing agencies (Acceleration Partners), affiliate networks, SaaS platforms, sub-affiliate networks and Amazon Associates (affiliates). The short- and long-term consequences brands are likely to experience by turning away affiliates from joining their program right now–especially Amazon Associates. Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast  

In these challenging and uncertain times, we’re seeing some brands and technology platforms not treating affiliates with the respect or regard they deserve. On this episode, Acceleration Partners’ founder and CEO, Bob Glazer and Michelle Morgan, Acceleration Partners’ Director of Publisher Development, discuss what they are seeing right now between affiliates, the brands they partner with and the affiliate technology platforms who administer payments to those publishers. Show Notes: How payment changes made by brands and affiliate technology providers (affiliate networks and SaaS platforms) put affiliates at a higher risk, especially now in these challenging economic times. How some brands and affiliate technology providers are communicating to affiliates at this time and why it’s problematic in the short- and long-term. What brands and affiliate technology providers need to know and understand about how their decisions – and how they are communicating those decisions to affiliates – will have consequences long after the economy improves. The long-term consequences for brands who abruptly set affiliate commissions to zero, don’t communicate effectively with them, delay payments to affiliates and fail to pay publishers for the performance they’ve driven for the brand. What some brands are doing to maintain a strong relationship with their affiliate partners during this difficult time and the impressive growth rates they’re experiencing because of those actions. Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast   

Robert Glazer: Elevate!Push Beyond Your Limits and Unlock Success in Yourself and Others: Robert GlazerOur guest on this episode is: Bob Glazer. He is the founder and CEO of Acceleration Partners, a global performance marketing agency who work with companies like Air-B&B, Uber, Adidas, and Target. He is the creator of "Friday Forward", an inspirational newsletter that is read by 100,000 people each week. He’s also a TEDx speaker who is passionate about sharing ideas that help people and organizations grow. And he’s the author of a brand new book Entitled “Elevate”More on Robert Glazer: http://robertglazer.comTo find out more about hiring Dov Baron as a speaker or strategist for your organization: http://fullmontyleadership.com/consulting or http://fullmontyleadership.com/speaking.Find us on iTunes, Spotify, iHeart Radio, or wherever you tune into podcasts and on traditional radio stations across the US every Monday and Thursday. Look for us on on ROKU TV too. Thank-you to you for making us the #1 podcast globally for Fortune 500 listeners! And with a potential reach of 2.5 to 4 million listeners for every show, we’re honored and grateful to be cited in INC.com as The #1 Podcast To Make You a Better Leader. See acast.com/privacy for privacy and opt-out information.

https://www.accelerationpartners.com/ Robert Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners and the co-founder and Chairman of BrandCycle. Bob Glazer returns to our show to discuss the release of his new book, Elevate, ELEVATE: Push Beyond Your Limits and Unlock Success in Yourself and Others was inspired by the lessons of […] The post “EleVate: Push Beyond Your Limits and Unlock Success” with Bob Glazer – Acceleration Partners appeared first on Radio Entrepreneurs.

Robert Glazer is CEO of Acceleration Partners, a global performance marketing agency, and the author of Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others. Under Bob’s leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing industry, receiving numerous industry and company culture awards. Bob was ranked #2 in Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. He publishes a weekly inspirational newsletter, Friday Forward, and is the host of The Elevate Podcast. Stew and Bob talk about how the intensity and stress of Bob’s early experiences as an entrepreneur and father brought him to the brink of breakdown and compelled him to find creative methods for strengthening his capacity to lead. His relentless curiosity about the challenges of leadership in his life has resulted in his finding his voice as a business philosopher, expressed in his weekly Friday Forward essays. In his book Elevate -- and in this podcast episode -- Bob describes and illustrates his essential insights about building capacity in the spiritual, intellectual, physical, and emotional aspects of life and provides helpful tips for how to pursue such growth. See acast.com/privacy for privacy and opt-out information.

Bob Glazer is the founder and CEO of a global performance marketing agency Acceleration Partners. Under his leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including Glassdoor’s Employees’ ChoiceAwards (2 years in a row), Ad Age’s Best Place to Work, Entrepreneur’s Top CompanyCulture (2 years in a row), Inc. Magazine’s Best Place to Work, Great Place to Work & Fortune’s Best Small & Medium Workplaces (3 years in a row) and Boston Globe’s Top Workplaces (2 years in a row). Bob was also named to Glassdoor’s list of Top CEOs of Small & Medium US Companies, ranking #2. Bob is dedicated to helping others build their capacities and raise their personal and professional performance—whether that means scaling a business, strengthening their health, improving their relationships or finding their purpose in life. His inspirational Friday Forward newsletter is read by over 100,000 leaders around the world and he is a regular columnist for Inc, Forbes, and Entrepreneur. He is a sought- after speaker worldwide and is the author of the best-selling book Performance Partnerships and his new book Elevate, which will be released on October 1, 2019. Bob’s writing and speaking are focused on capacity building, performance marketing, building world-class company cultures and changing the work-life paradigm. Bob is committed to sharing his experiences as a CEO, author, and speaker with others, giving individuals and organizations the tools they need to grow their capacity, inspire others to do the same and elevating their performance.   LIMITED TIME! Only a few spots left for the Confluence Women's Retreat at Skamania Lodge in the Pacific Northwest in December! This is the go-to retreat for women of influence and distinction who want to be in community, have conversations that matter, and connect with other dynamic women who are committed to changing the world through service, creativity, and leadership. Click here for details of this fantastic experience.     Get more out of PYP with these links: Show notes Find Your Football Newsletter Nominate a Guest for the Show We always appreciate your rating and review on iTunes!

Robert Glazer is the founder and CEO of the global performance marketing agency, Acceleration Partners. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.Under his leadership, Acceleration Partners has received numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards (2 years in a row), Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture (2 years in a row), Great Place to Work & Fortune’s Best Small & Medium Workplaces (3 years in a row) and Boston Globe’s Top Workplaces (2 years in a row). Bob was also named to Glassdoor’s list of Top CEOs of Small and Medium Companies in the US, ranking #2.A regular columnist for Forbes, Inc. and Entrepreneur, Bob’s writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership.Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the new podcast Elevate with Robert Glazer, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the author of the international bestselling book, Performance Partnerships, and Elevate, which is coming out October 1.Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.Visit Robert at https://www.robertglazer.com and get his new book, Elevate.

Dream Business Radio #363 On this week’s show I interview the founder and CEO of Acceleration Partners, a global performance marketing agency. Bob is also the international bestseller of Performance Partnerships and Elevate. This is a powerful ‘not to be missed’ interview. Download MP3 Connect to Bob Glazer on their website: www.accelerationpartners.com

A serial entrepreneur, Bob Glazer has a passion for helping individuals and organizations build their capacity to outperform. He does that as the founder and CEO of global performance marketing agency Acceleration Partners, as co-founder and Chairman of BrandCycle, and as a bestselling author. We have a great conversation about youth entrepreneurship, marketing, and where branding is at today. We also talk about Bob’s new book, (https://www.robertglazer.com/elevate/) , which is releasing Oct. 1, 2019. Bob is an inspiration and a role model, and this is a book that every young entrepreneur should consider reading. Resources: Read: (https://www.robertglazer.com/elevate/) Listen: The Elevate Podcast (https://www.robertglazer.com/elevate-podcasts/) Instagram: instagram.com/robertglazer_/ (https://www.instagram.com/robertglazer_/) Twitter: twitter.com/robert_glazer (https://twitter.com/robert_glazer) Facebook: facebook.com/RobertSGlazer (https://www.facebook.com/RobertSGlazer) Trendsetters is a production of (http://crate.media/)

Ligue 1 club Girondins de Bordeaux Chairman & General American Capital Partners Founder Joe DaGrosa kicks off this series style, laying out his vision for FCGB in a more comprehensive fashion than ever before. We also find out that he is bad at FIFA, hugely admires Winston Churchill & Benjamin Disraeli, that he was mentored by Bob Glazer and much more.

After over 100 reviews, Acceleration Partners has a 100% approval rating on Glassdoor. And not just the company, but also the leadership. We wanted to find out why, so we went straight to the CEO, Bob Glazer.  In this episode we discuss: How Bob defines performance Why the worst thing an employee can do is “quit and stay” at a company The importance of transparency with employees How to have “mindful transitions” with your employees Checkout these resources we mentioned during the podcast: LinkedIn post from Bob: The Most Toxic Employees at Your Company Aren't the Ones Who Quit  Bob's Mindful Transitions TED Talk Bob's CEO award from Glassdoor Book mentioned: Extreme Ownership, by Jocko WIllink Friday Forward — Bob's weekly newsletter Elevate — upcoming book by Bob This post is based on a podcast with Bob Glazer. If you'd like to listen to the full episode, you can check it out on Apple Podcasts, Spotify, or here.

EP013 - Auto Intel Summit Recap with Joe Overby http://www.vehicle2.getspiffy.com Episode 13 is an interview with Joe Overby, Senior Editor of Auto Remarketing & Auto Remarketing Canada; recorded live at the Automotive Intelligence Summit in Raleigh, NC on Wednesday, July 24th, 2019.  Joe makes his return to the podcast to talk with Scot about all of the happenings at AIS; from their favorite sessions and what was covered to the diversity of this year’s show.  If you enjoyed this episode, please write us a review on iTunes! The four pillars of Vehicle 2.0 are electrification, connectivity, autonomy, and changing ownership models. In the Vehicle 2.0 Podcast, we will look at the future of the auto industry through guest expert interviews, deep dives into specific topics, news coverage, and hot takes with instant analysis on what the latest breaking news means for today and in time to come. This episode was produced and sound engineered by Jackson Balling, and hosted by Scot Wingo.   Transcript: Scot:               [00:56] Welcome to the vehicle 2.0 podcast. We are live recording here at the 2019 Automotive Intelligence Summit from sunny Raleigh, North Carolina. It's Wednesday, July 24th. It's been a long day. We're here at the end of the day, end of day two. So two thirds are a little bit more than that through the show. And excited to have Joe over beyond Joe is as a reminder to listeners as senior editor of auto remarketing. Also, you're the first guest we've had on the show twice. So, so you're famous. Joe:                [01:24] That's awesome. That's a come back, man. I feel special. Scot:               [01:29] So in addition to your role there, you guys put on this show. So you've been kind of, you know helping with a lot of the content and everything. So we thought we'd check in now that we're through the bulk of the show can get a read from you. What's been kind of the topical top of mind with it? Joe:                [01:45] Yeah, I, I think I think yesterday some of what stood out to me kind of in the, in the general sessions at least was the cybersecurity. It was, I, I don't know if scary is the right word, but the the ability of, of hackers to be able to generate, to get into you know, dealership systems and automaker systems and, you know, even even you, our personal data or personal credit card information, I think it was really eye opening, especially that, that last panel a with or that last a fireside chat with Ryan Bachman. GM financial. I thought I thought, you know, I, I got to sit in on your session yesterday, Scott. And I thought it was a couple of things really came up in that session that was interesting to me that just the I think it was one of the first charts you showed with how fast the rate of change and digital automotive has been compared to what I would the last 50 years prior. That the retail model is just you know, changed so quickly. And then you know, I think look Scot:               [02:52] At how fast Carvana came out of nowhere. Like I've never heard of them two years ago, maybe 18 months ago. And you know, you've got the Joe:                [02:59]  Vending machines everywhere and, and you know, everyone here is talking about their experience. I, I'm new to this digital retailing that's kind of, it has been a big topic that I've picked up on. Yeah, absolutely. And I thought, I thought today, you know, really was a big kind of digital, digital retail day. The particularly that dealer panel where we, we had four, four dealers and the, the president of the North Carolina auto dealers association talk about for a good bit of their time, you know, on the panel they talked about the digital retail experience and how, you know, I believe it. Okay. I think it might've been the, the gentleman from, from flo who talked about how dealers have the infrastructure and an inventory to do digital routes, the best of that to do their best position that guests to do digital retailing. Joe:                [03:52] And you know, they had some, some interesting thoughts on Carvana as well. And you know, as part of that panel and then also a couple other, you know, just discussions was the fact that I guess the key to digital retailing, you know, whether you're a dealer or whether you're, you know, Nordstrom's or whomever is offering kind of a blended experience between the online and in store based on what the customer wants. And I'm sure you've seen some of the same things with any commerce's. We, there was a long phase where we called it Omni channel and now they call it harmonized. So omnichannel was kind of trying to just like make your inventory counts work across online in the store, just kind of the basics x's and o's. And then harmonized is things like I add something to my cart on a tablet and then I go into the store and the sales associate can like know what's in my cart. Joe:                [04:47] So it's interesting to see the same conversations going on here. The dealer network makes it more complicated. It's almost as if every store was its own little business. Yeah. So imaginary Nordstrom's was independently owned and operated in a way, you know, a, or a franchise. I bet that's gonna make it really hard because you may have one dealer that's kind of, you know, within a, an OEMs world, far along the spectrum. But then another one's not. If the consumer starts at the OEM site, they're gonna have very different experiences. They go into different dealers. So it feels like a lot of it's going to have to come down from the OEMs. And I haven't heard a lot of talk about them. And it's interesting too, because a lot of these digital retail, you know, providers that work with dealers, you know, if a dealer wants to do digital retailing and you know, they work with one of these tech providers, you know, to do so, you know, you have these companies that are providing it on a dealer level, kind of a dealer group level, and then also the OEM level. Joe:                [05:46] So it's, it's Kinda, it can be, you can imagine where the messaging kind of gets mixed up in that process. Yeah. Yeah. The consumer wants to look across inventory, right? Yeah. You don't just, you don't, as long as the target, you're looking at it, you know, the target store is within 10 miles and you're looking for a very specific thing. You have some flexibility there. So it's gonna be interesting to see how that Nav, how that evolves. Yeah, absolutely. The another, another thing that jumped out to me today was it was also during that, that dealer panel where the head of the NC auto dealers association, Bob Glazer, he asked the panelists, the, the dealers when they thought, you know, he was using Raleigh as an example when Raleigh would have fully autonomous vehicles on the road. And, and you know, one of them said, Oh, you know, 2020, 23, another one set out, it'll be like 20, 40. Joe:                [06:41] And then the woman from crossroads automotive, who's there, she's there, court corporate counsel. She said, you know, this is the lawyer speaking to me, but never, you know, she said it's the insurance companies will be playing a bit of a, her term was, you know, having a punting match on who's going to take liability. So I think that that just illustrates some of the, you know, I don't know if I would say never, but it illustrates some of the complicated you know, issues out there with autonomy. But I think you could say the same thing about, to certain degree about subscription and other shared shared usage models. You know, who's gonna take insurance liability, who's going to pay for x, Y, and Z. I think those are, those are issues that are going to be raised for sure. Yeah, it's interesting. I can kind of argue either side. Joe:                [07:31] I see, I totally see your point. But on the other side, if you believe some of the stats, like even just kind of the level two in three stuff reduces accidents by like 80%. The insurance industry should be happy for autonomy and you know, I think they have a business reason to get around it and say we'll take on more liability because the liability we have today is going down by 80 or 90%. So that's how I talked myself into the other side of that. Again, and they, I think one of the one of the panelists or not panels, one of the sessions talking about the, you know, there's insurance companies now that are working with some of these subscription platform providers to figure out, you know, they, they to write specific policies that, you know kind of all the different usage cases of subscriptions in it and what kind of policy that driver would need and the you know, companies would need to do those types of things. Joe:                [08:24] So to your point, I think a lot of the companies are seeing it as a business opportunity. Yeah. Okay. Any other big trends? Well, I think that one of the funnel sessions was interesting to me. The the startup portion where they were talking about, you know, just opportunities for collaboration. And Quinn Garcia, who the managing director of, of autotech ventures mentioned that, you know, a lot of times we see startups as, or they're referred to as disrupting, but you know, in a, in in many ways they kind of help solve problems within a traditional industry like automotive because they, they have the ability and willingness to, to innovate and move quickly. The other side of that, he said they're challenged. Scaling can be a challenge, but what they're really good at is innovating and, and, you know, changing you know, being willingness to change and, you know, company we refer to lift, you know, and their their ability to work with some of these more traditional players in automotive. You know, for working with dealerships, for example, to provide loaner fleets or transporting service customers to and from dealerships. I thought that was an interesting point. And as a side note, I thought it was interesting that when he was talking about having two guys live at his house and while they started Lyft, I just immediately thought of the show Silicon Valley Scot:               [09:57] There Erlich Bachman's house. And started the company there. Yeah. He always says that co that car that's like from like six companies again, he always says it was Bob before its time. Wait, none of us, I don't think we've ever learned what that company did. That's funny. Yeah. And then they lived in his parent's house or something. Yeah. Very silicon valley thing to do. Yeah. I thought that was arresting. We, we see that in the retail world where a lot of retailers have these innovation centers. They kind of go through this cycle where they'll open up the Silicon Valley Innovation Center and they realize how expensive that is to hire engineering talent out there. And then also it creates a weird thing internally, right? So imagine you're not in the innovation center and you're just aligned level executive or developer and you just feel like you're outside of the innovation. Scot:               [10:40] So then that, that's one cycle they'll go through and then they'll, then they'll, they'll kind of make it more of their overall DNA. And then part of it is being able to partner with startups and, you know, definitely spiffy. We're feeling that from the automotive industry where a lot of these parts manufacturers, so for example, Mon humble is a, an investor in us and they are a filter company, you know, what you'd think is a very boring uninnovative innovative space. But they've realized that, you know, they need to understand what the consumer's behavior is changing. So, so we're seeing a lot of the auto companies you know, really I think very quickly invest in this space much more, you know, the retail industry took kind of 20 years, but it seems like the auto industry is moving very fast. Joe:                [11:20] Yeah, absolutely. And I would add one of the one of the other points that kind of stood out to me in the past couple days was one that you, you raised yesterday about the car sharing companies, the two largest ones having raised a combined $900 million combined. And it's interesting to see that, that that there's that much interest in car sharing, which I don't, I don't know that car sharing is as talked about as other segments of, of this mobility. Scot:               [11:53] Yeah. It's kind of under the radar. Joe:                [11:54]  So they, they, those companies go out of their way to kind of call themselves rental car companies, but they're essentially longterm rentals. So they're kind of like, I think their average is three or four day kind of rental kind of things. And so, so the two companies are Touro and get around. What's other, what's also interesting is you kind of see kind of to quote unquote godfathers in the auto space forming. So you've got Interactive Corp IAC. We were talking to the folks at honker and I didn't realize they had, they had led a very significant round for those guys, for example. So I see a, I see bought they have their own Angie's list. They started Expedia. So it's a very Diller's company and they have this whole suite of family home service type businesses and then in travel. Joe:                [12:41] And then they're also in the dating world. Oddly enough, this kind of smattering of Internet companies seems like they've got a directive to, to get really involved. And then the other big one is Softbank. So Softbank you know, just investing, they have like this $80 billion fund and they're investing a ton in the auto space. I know they're in a bunch of parking companies. They're in they're the ones that are funding get around. So, you know, there, there's two really big anchor investors there that are, seem to be driving a lot of that investment. Yeah. I think there's you know, just moving, moving appetite from Silicon Valley and even Wall Street, you know, towards, towards automotive and, you know, cause it's, you know, it's an industry that has been around for, you know, a hundred years and has only, it's only been in the last you know, five to 10 years. We're seeing this level of disruption. And then, you know, of course, the, the huge part of that is, is the used car market, which is 40 million annual sales. And then you have and that's just retail. Then you have a whole wholesale market that's 20 million each year. So it's, it's a, there's a lot of room for, for such investments in growth and quote unquote disruption. Scot:               [14:02] Yeah. I think, I think Amazon has shown us that, you know, digital technology can create such a better zero friction experience and then every time you do something in the car world you'd kind of, or you know, you encounter a lot of friction. So I tried to buy a car about a year ago and I had set it up where I was, I only had two hours cause I knew they would try to drag it out and it took like four hours and you know so and then, you know, no one ever gets really excited about, Gee, I'm going to go and get my car, you know, my oil changed or anything like that. So there's, there's a lot of opportunities to really increase the user experience around everything auto, which I think the VCC and they're pouring a bunch of money into that, just like Uber and lifted with taxis effectively Kinda saw that there was a really bad experience there that that could make much more 2019. Absolutely. Joe:                [14:52] And I think, you know, the, one of the biggest pain points automotive at least in the consumer buying process is that, is that financing process, you know, that it takes hours to get in there and find it to deal. And you know, one of the couple of the panels that we've had particularly the, there's one we had with Alex Mertz Zach with, with Ernst and young and he had three folks from the, the, you know, the, the finance world kind of go in and just speak about how, how they're changing the process. And I think that's probably, you know, the one area that it's pretty ripe for disruption as well. Scot:               [15:32] Yeah. Insight. Yeah. Yeah. You should. Yeah. It should be a lot faster. I don't know why it's so long. I think that it's a profit center and they, they've turned it into a pain point for the consumer to make profits. There's misalignment there and any company that flips that back the other way is it's going to be really making a lot of money. Yeah, absolutely. Joe:                [15:51] The another kind of the session that kind of stood out to me that I was able to get in today was the a one on the from Pala skier with the, with Nice Nielsen Auto Cloud. And she had some interesting interesting takes about, you know, she was sharing some data that I think for for Gidic for brand recognition that TV is the best form of advertising, but on the opposite in that axis you know, for actually decisions to buy that something like direct mail, digital retail or rate way higher than TV. So the key is not one or the other. It's kind of, you know, doing that, doing a blend of both. And I think that can be, you know, as she was saying that I kind of related that to what we were talking about with digital retail, that it is an Omnichannel approach, you know, a harmonized approach to, to to blending a lot of different methods based on how the consumer wants to interact with you. Scot:               17:01] Yeah. The, the challenge with TV is, you know, people that are kind of like 40 and younger, don't watch what they call kind of analog TV anymore. They're on Netflix and they're waiting for the next, you know, they're on, on Hulu and they're going to be on the Disney. It's going to get worse because we have a whole raft of new new subscription programs launching. So, you know, you're, you're almost kind of creating this challenge by just being on TV in that traditional OEM world because that's, that's, that's not the audience they all want. That kind of millennial kind of person are harder to find. And it'd be interesting to see. Yeah, Joe:                [17:33] Yeah, absolutely. I think you're at on point there. Half the shows. I, I still have a cable subscription, but I, you know, half the shows, I'll watch her either on Netflix or Amazon or I'll watch it on HBO Scot:               [17:45] Or something. Yeah. The only live TV is sports. Yeah, exactly. Certainly Joe:                [17:50] Watch, fair, fair. Share that with the, with NC state football starting up in about a month. So I'll be tuning back into the TV for that. Cool. anything else do you want? Huh. Well, you know, what, I, I think the only other other thing that stood out to me was just the diversity of, of companies here and different players in the market. I mean, you know, we're for 20 years we've had some iteration of what we call our, our used car week or in national remarketing conference where it's, it's, you know, for pretty much, you know, dealers, auto auction can signers and banks and, and it's interesting that to have a conference like this because in addition to those folks that they still come to this conference, you know, we get companies that are startups or investors or you know, people like the Nielsen's and Ernst and Young's and, you know, the spiffy is of the world that, you know, maybe are new to us, but they're, you know, getting into automotive and it's, it's really interesting to, to watch all these companies kind of come together. Joe:                [18:54] I mean comparing this conference to say, our fall event there, there's a lot of people here that haven't yet met each other. And so you get a lot of that. Oh, I met so and so at Auto Intel summit and you know, we're gonna work together. We're, you know, our fall event. It is, it's a lot more people who have, have known each other for years. So it's just, it's an interesting dynamic and it's Kinda fun to watch. Yeah. Yeah. One's more kind of like get business done today and the other one's more forward looking. Yeah, absolutely. It's the, you guys can balance the two of those. It's good to be able to provide two shows with a different flavor. Yup. And I should, I should add that our used car week conference is going to be November 11th through 15th at the Red Rock in Las Vegas. So thanks for the quick plug there allowing me. Yeah. Awesome. Cool. So start saving up those pennies for, for the  bandits. Scot:  [19:50] Cool. And then, so tomorrow the conference wraps and I'm sure you're looking forward to that. You can kinda go and take a couple of personal days. I'm sure these things are stressful. So tomorrow we've got Costco, there's a fireside chat about their car program, which is wildly popular. And then some interesting things around the finance side. And then a bunch of us get to repeat our sh are toxic. And so if, if, if folks missed the ones on Tuesday or had to choose between x and Y, you know, it can go to the other one tomorrow. So I think that's good though. We will be at my previous company, we ran several shows and you always get people to complain. You know, I, I couldn't make it to all the content, so I think it's good you didn't play that. Yeah, yeah. Yeah. Awesome. Well, thanks for joining us. I know you're, you're busy and look forward to seeing how things wrap up tomorrow. Joe:                [20:34] Well, Scott, thank you so much for being here and doing all these great shows and, and for your presentation the other day. Thanks. Scot:               [20:40] Thanks for having us.

Bob Glazer, Founder and CEO of Acceleration Partners and a member of EO Boston, joins Dave Will on this episode of EO 360° podcast to talk about leadership, managing teams and the impact of self-awareness on leaders. Having won numerous awards from Glassdoor, Inc. Magazine, Boston Globe, and more for being one of the best places to work , Bob shares some of the most valuable things he has learned, especially from his employees, about how to create a great company culture and work environment. Tune in now!

One On One with Bob Glazer (performance-driven partnerships) by DMN One-on-One

Bob Glazer is the CEO of Acceleration Partners, a global performance marketing agency, and the Founder and Chairman of Brandcycle. He joins host Stew Friedman to discuss Acceleration Partner's progressive approach to elevating people to perform at their best in all parts of their lives on Work and Life.http://www.workandlifepodcast.com See acast.com/privacy for privacy and opt-out information.

Bob Glazer is the CEO of Acceleration Partners, a global performance marketing agency, and the Founder and Chairman of Brandcycle. He’s also an alum of the University of the University of Pennsylvania. Under Bob’s leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing industry, receiving numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards, Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture, Inc. Magazine’s Best Place to Work, Great Place to Work, Fortune’s Best Small & Medium Workplaces, and Boston Globe’s Top Workplaces. Bob was also ranked #2 in Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. He is a past recipient of the Boston Business Journal “40 under 40” award and the author of the international bestseller, Performance Partnerships. He publishes a weekly newsletter, Friday Forward featuring all sorts of ideas for building capacity. His next book, Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others, will be released in September 2019. In this episode Bob and Stew discuss the creative methods Bob and Acceleration Partners have used to attract, retain, and engage employees and honor their lives outside of work. For example, instead of giving small bonuses to all employees, a few employees are granted the resources to make a dream come true. Other employees, those not selected, are deeply appreciative of working in an organization that really cares about its people. Bob’s done away with the typical annual performance review, he focuses on outcomes versus busy work. Stew and Bob discuss how focusing on a few core values and setting clear and consistent goals helps drive employee retention, a healthy organization, and customer satisfaction. AP’s success testifies to the power of Bob’s progressive approach to elevating people to perform at their best in all parts of their lives. See acast.com/privacy for privacy and opt-out information.

Bob Glazer is the founder and CEO of global performance marketing agency, Acceleration Partners. He is also the co-founder and Chairman of BrandCycle. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to outperform. Under his leadership, Acceleration Partners has become a recognized global leader in the affiliate marketing... The post Bob Glazer Joins the Circuit of Success! appeared first on The Circuit of Success with Brett Gilliland.

Bob Glazer, founder & CEO of award-winning global performance marketing agency AccelerationPartners, offers radical --yet proven-- ideas for creating a positive company culture. On this episode of The TalentGrow Show, Bob also exposes old practices and paradigms that need to go away – like the two-week notice system (what?!) and talks about how to implement a positive transition plan and why being consistent about your core values is more important than you think. Find out how his company won such culture awards as #4 on Glassdoor’s Employees’ Choice Awards, Entrepreneur’s Top Company Culture, & Inc. Magazine’s Best Place to Work among others! Don’t miss this value-packed episode and share it with others! Shownotes: http://www.talentgrow.com/podcast/episode114 Apple Podcasts: http://apple.co/1NiWyZo Stitcher: http://www.stitcher.com/s?fid=62847&refid=stpr Google Play Music: https://play.google.com/music/listen#/ps/Ijwlgz7lklnxqnfzjna7gcr65be iHeartRadio Podcasts: http://www.iheart.com/show/263-The-TalentGrow-Show-Gr/ YouTube: https://www.youtube.com/user/TalentGrow Soundcloud: https://soundcloud.com/talentgrowshow Spotify: http://spoti.fi/2CpgIk1 Download the free guide: 10 Mistakes Leaders Make and How to Avoid Them http://www.talentgrow.com/10mistakes Don't forget to LEAVE A RATING/REVIEW ON APPLE PODCASTS! http://apple.co/1NiWyZo

Bob Glazer is the Founder and CEO of Acceleration Partners, a performance marketing agency that helps big brands run affiliate programs and form partnerships. Listen as he talks about his unique company culture that has won numerous awards.

Randy sits down with Bob Glazer, CEO and Founder of Acceleration Partners. They're a performance marketing agency with clients all over the world. He's probably best known for Friday Forward which is his weekly inspirational newsletter that goes out to more than 35,000 people. We talk about building a strong culture, productivity, and core values.Find Bob online:Acceleration Partnersrobertglazer.comFriday ForwardAcceleration Partners FacebookBob's TwitterThis podcast is sponsored by 360 Solutions. 360 Solutions helps people start, build, and run successful business consulting firms. 360 Solutions' proven High Performance Framework has helped hundreds of companies reach their full potential for over 20 years. Ready to work for yourself and make an impact in your community? Visit 360solutions.com to learn how to get started.Get more info about this podcast, listen to past episodes, and sign up for updates and exclusives at hpleadershippodcast.comIf you found this podcast helpful, consider giving us a review. Every little bit helps. Giving your feedback ensures you hear the kind of quality content you’re looking for. Review the podcast here: http://bit.ly/hplreview See acast.com/privacy for privacy and opt-out information.

On this episode of Outperform, you’ll hear Bob Glazer and Financial Insyghts founder, Peter Atwater, discuss some fascinating topics, including why Peter looks at books, music, architecture and food when researching confidence-levels in the markets and why he recommends that you should buy Adele and sell Pharrell. Show Notes Tune in to this Outperform podcast episode with Peter Atwater to learn: What happens in our minds when confidence falls What the “me-here-now” concept is, how it affects our decision-making and why companies need to understand this How architecture gives us a peek into extreme peaks and valleys of confidence What Peter sees on the horizon for companies of the future Peter’s predictions for political and business environments, social media and global warming Key traits businesses will need to have to survive and outperform in future business environments   Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.   

What is the Capacity Experience Paradox? Why is it so critical to the success and growth rate of your business? And why is hiring someone who is “experienced” not always the wisest thing to do? These important questions are what AP founder and Managing Director, Bob Glazer and General Manager, Matt Wool, tackle on this special “Truth, Transparency and ‘Tails” episode of Outperform. Show Notes How Bob came up with the Capacity Experience Paradox Why this paradox is so important for a growth company The job of a great manager How the hiring process can help solve/resolve this paradox The hard choices that need to be made with the Capacity Experience Paradox The hiring pitfall that many growth companies fall in to What companies can and should do instead What AP has done that’s helped their success rate with employees and as a company When you should bring in an “experienced” hire from outside the organization and when you shouldn’t How to have the Capacity Experience Paradox conversation within your company   For more about Acceleration Partners, our company and culture, check out our website at www.accelerationpartners.com.  

Ask many thriving, fast-growing companies the secret to their success, and many will respond with, “EOS.” What’s EOS®, you ask? It stands for the Entrepreneurial Operating System. On this Outperform podcast episode, Bob Glazer, founder and Managing Director of Acceleration Partners, walks us through what the Entrepreneurial Operating System (EOS) is and how we apply it at AP to outperform in our industry. You’ll also learn: Why it’s a model Bob wanted to implement at AP How Bob introduced EOS to key stakeholders within AP The six components to the EOS Model™ Bob’s favorite tools from the EOS Toolbox™ Why EOS is such a valuable system for businesses of all shapes and sizes How AP uses it to gain traction and achieve our vision.  Learn more about Acceleration Partners, our award-winning culture and how we outperform in business.  

Serial entrepreneur Robert “Bob” Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He has an exceptional track record of helping companies grow their revenues and profits using performance-based affiliate marketing. In this episode, we talk about how entrepreneurs & businesses can implement performance-based marketing techniques to grow their businesses. Inc. magazine has recognized his company as one of the fastest growing companies in America 5-years in a row. Mr. Glazer is a highly sought after speaker for business & marketing conferences, and a contributor to many large publications including Success.com, Entrepreneur.com. Bob is a recipient of numerous accolades including the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England. When he's not working with clients or writing articles and blog posts, Bob serves as an active member of several non-profit organizations including the Board of Directors for BUILD Boston, Entrepreneur's Organization (EO) and The Fifth Night (www.fifthnight.org). Every Friday, Bob writes an inspirational post for his friends, family, and employees on his website Friday Forward (www.fridayfwd.com). Resources www.accelerationpartners.com (our site) www.performance-partnerships.com (book website with free chapter download and affiliate grader 5 min test) www.robertsglazer.com (my site) www.fridayfwd.com (my weekly inspiration blog) http://amzn.to/2qUd5QM (book link on Amazon)

Bob Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. Bob strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur's Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). He’s previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity.You can read Bob’s inspirational Friday Forward posts each week at www.fridayfwd.com, and learn more about him and Acceleration Partners atwww.accelerationpartners.com/our-people/robert-glazerInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Bob Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal “40 under 40” award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. Bob strongly believes in giving back. He serves on the Board of Directors for BUILD Boston, is a global leader in Entrepreneur's Organization (EO) and founded The Fifth Night charitable event (www.fifthnight.org). He’s previously served on the boards of the Performance Marketing Association and Big Brothers Big Sisters of Mass Bay and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity.You can read Bob’s inspirational Friday Forward posts each week at www.fridayfwd.com, and learn more about him and Acceleration Partners atwww.accelerationpartners.com/our-people/robert-glazerInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

What exactly is an "affiliate network?" And how is it different from a software as a service (SaaS) solution?  If you have an affiliate (performance) marketing program, these are essential questions to answer - and we do, on this Outperform podcast episode!  Speaking with much experience and authority on this topic are two industry leaders: Todd Crawford and Bob Glazer.  Todd is the Vice President of Strategic Initiatives at Impact Radius, a company that provides a software as a service technology solution for the affiliate industry. Todd has extensive expertise in software as a service solutions and the role they play in affiliate marketing. He was also a co-founder of Commission Junction, one of the first affiliate networks. Bob Glazer is Acceleration Partners' Founder and Managing Director. He's a prominent leader in the affiliate industry, having worked with the world's leading brands. He too has unique perspectives to offer about affiliate networks, SaaS platforms, and their role in the future of the affiliate industry. Tune in to this episode to learn: What an affiliate network is and does How and why the affiliate network model has taken a detour What SaaS platforms are and the unique solutions they provide to the affiliate (performance) industry The role SaaS is likely to play in the future of the affiliate marketing industry And much more. You can also learn more about Acceleration Partners' approach to affiliate marketing program management and the networks and SaaS partners we work with on our website, http://www.accelerationpartners.com.  

In this episode of Trunk Talks we speak to Bob Glazer, Founder & CEO of Acceleration Partners. In this episode, Bob discusses a number of important issues including the importance of patience when assessing the market, eliminating the earnout and the benefits of developing long-term incentives for employees. Bob is a serial entrepreneur and online customer acquisition specialist with an exceptional track record and passion for growing revenue and profits for B2C based companies. He is a top-rated speaker and contributing author, and has presented to large global audiences at over 20 conferences including adTech, Internet Retailer, DMA and Shop.org. His first book, Performance Based Partnerships will be available on May 15th, 2017.

What the heck do we mean by Performance Partnerships™? On this podcast episode, Bob Glazer, Acceleration Partners’ fearless founder and managing director, explains what Performance Partnerships™ are and why they will define the future of affiliate (performance) marketing. Prepare to hear some pretty insightful stuff. In this podcast we discuss: • What we mean by Performance Partnerships™ • What inspired Bob and team to come up with this concept • Why performance partnerships are like Chianti Classico • The issues performance partnerships solve / how they benefit companies • What should companies look for in performance partners • How to find performance partners In addition to listening to this episode, which explains Performance Partnerships in great detail, we also have some helpful resources related to this topic on our AP blog: - Blog post - http://www.accelerationpartners.com/blog/how-we-define-performance-partnerships/ - Bob's Performance Partnerships book page - http://www.accelerationpartners.com/performance-partnerships/        

Episode 4:  Bob Glazer - In this episode,  Doug Parsons talks with Bob Glazer, research scientist with the Florida Fish and Wildlife Conservation Commission.  Join us and learn how Florida is adapting to climate change. Florida is consistently in the headlines regarding climate change, for better or for worse. Don't let the headlines fool you: Florida is considered a national leader on adaptation planning! Our guest, Bob Glazer, was recently commended by the prestigious Climate Change Adaptation Leadership Award for Natural Resources.  We cover topics ranging from sea level rising planning; is there a future for the Key Deer; how south Florida local governments are forging ahead on adaptation planning and much more!  For more information on this podcast, visit our website at www.americaadapts.org and don't forget to subscribe to this podcast on Itunes. Also, consider following us on Facebook at America Adapts!