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Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads?In this episode of the Affiliate Marketing Podcast, we sit down with Mary Cooper, Co-Founder at Nicely Network, to explore how Reddit marketing is becoming part of modern brand awareness and affiliate strategy. Mary explains how Nicely Network helps brands build AI visibility by using Reddit alongside authoritative channels such as Yahoo and Business Insider, positioning them as trusted references in search, AI-driven discovery, and consumer decision-making.Mary also discusses the shift from traditional search behavior toward AI-assisted answers, and why Reddit has become a valuable platform for brands seeking long-term visibility and credibility. From software products to direct-to-consumer campaigns, Nicely Network has built a methodology that blends authenticity, niche targeting, affiliate strategy, and AI awareness to drive measurable results.Reddit Marketing and AI Visibility Talking PointsThe evolution of Nicely Network from a traditional affiliate agency to a Reddit and AI visibility specialist.Why Reddit is now a vital channel for brands, with its content being used to train AI and large language models.Case studies showcasing measurable results, including AI visibility gains and direct sales impact for clients like McAfee and Walmart.How Nicely Network balances brand guidelines with Reddit community authenticity to maximise performance.The long-term benefits of evergreen content that compounds over time and strengthens AI visibility.Why Reddit Marketing Matters for AI VisibilityMary explains that Reddit has grown into a powerful platform for brands seeking long-term AI visibility. Thanks to partnerships between Reddit and Google, Reddit content is now frequently cited in AI-driven search results. Nicely Network positions brands within niche communities and ensures posts are authentic, organic, and highly relevant to target audiences. By focusing on AI visibility rather than short-term metrics alone, brands gain a durable presence that continues to drive traffic and recognition over time.Reddit Campaign Case Studies and Affiliate StrategyNicely Network's approach is both strategic and tactical. For McAfee, they increased AI visibility share from 6% to 17% over four months. Walmart campaigns focused on bottom-of-funnel keywords, generating over $30 million in sales over multiple years. Campaigns are pre-planned with clear objectives, niche keywords, and pre-approved copy when necessary. Evergreen content ensures that initial campaigns continue to deliver value long after the launch, making Reddit a high-impact investment for long-term brand authority.What This Affiliate Marketing Podcast Episode Covers:How Reddit content is now being cited in AI models and why this matters for brands.The step-by-step approach Nicely Network takes to maintain authenticity while achieving visibility.Key considerations for selecting keywords, subreddits, and creating evergreen content.The measurable impact of Reddit and AI visibility campaigns on both awareness and sales.Lessons from working with global brands across software, e-commerce, and direct-to-consumer sectors.Key Segments of This Podcast and Where You Can Tune In to Go Direct:[03:10] The importance of AI visibility for modern consumer behaviour[13:48] Reddit and authoritative media placements for AI citation[21:58] Case study: McAfee and driving measurable AI visibility[31:15] Rapid-fire insights: authenticity, AI visibility, and Reddit strategyGet More Affiliate Marketing Podcast InsightsIf you're looking to increase your brand's presence in AI-driven search and improve long-term visibility, this episode is a must-listen. Mary Cooper provides actionable insights into authentic Reddit marketing, evergreen content creation, and strategic AI citation. For more details on how Nicely Network helps brands with AI visibility through Reddit, have a look at HERE. Interested in their services? Affiliate Marketing Podcast listeners can get a $1,000 saving for any brand that launches a campaign with them (onboarding fee waivered).Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate manager who has ever wondered why their network feels like it was built for everyone except the partner.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions
Can the fragility of relationships become a strategic advantage in affiliate relationship management?In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Director, Account Management at Semantic Labs, to explore how performance-driven affiliate marketing intersects with human relationships, sensitivity, and trust. Tali shares her journey from fundraising at Greenpeace to leading high-impact digital marketing campaigns, showing how empathy, accountability, and clear communication support stronger affiliate partnerships.The conversation looks at the balance between analytical precision and authentic relationship-building. Tali explains why, even in a more automated and AI-driven marketing environment, the human side of affiliate program management remains critical for long-term success. From managing performance-only campaigns across hundreds of clients to building trusted affiliate relationships, this episode explores the balance between metrics, strategy, and personal connection.Affiliate Relationship Management Talking Points:Tali's unconventional path into affiliate marketing and how human connection guided her journey.How Semantic Labs approaches performance-only campaigns across multiple verticals without cannibalising clients' paid search efforts.The role of sensitivity and fragility in maintaining long-term, trusting relationships with affiliates and partners.Key strategies for balancing AI-driven tools and human judgment in decision-making.Lessons from running large-scale campaigns and handling high-stakes client relationships with accountability and transparency.Performance Marketing Accountability at ScaleSemantic Labs operates with a performance-first model, managing hundreds of clients while focusing on paid search to drive leads and revenue. Tali emphasises that accountability is built into the culture: her team reviews client campaigns monthly, monitors spend versus performance, and actively optimises traffic and keywords to ensure results. This rigor allows clients to scale without upfront risk while maintaining low operational costs. The conversation highlights how performance-focused strategies require detailed attention, strategic planning, and a commitment to metrics, proving that strong results come from persistent, hands-on management.Trust and Human Relationships in Affiliate PartnershipsTali shares a powerful perspective on the fragility inherent in affiliate relationships: sensitivity and empathy are not weaknesses but forms of intelligence that build trust. Even in an AI-driven landscape, success depends on authentic human connections, vulnerability, and humility. By nurturing these relationships, her team strengthens engagement, fosters collaboration, and ensures that performance campaigns succeed while sustaining long-term partnerships. This approach illustrates that in affiliate marketing, the human element remains a decisive factor, complementing technology and analytics.What This Affiliate Marketing Podcast Episode Covers:How performance-only campaigns are executed without cannibalizing client efforts.Balancing AI tools and human judgment in affiliate management.Why fragility and sensitivity are critical for building trust and maintaining relationships.Lessons from managing high-volume campaigns and fostering accountability across teams.Practical advice for new and experienced affiliate managers on combining strategy with humanity.Key Segments of This Podcast and Where You Can Tune In to Go Direct:[10:00] Performance-only campaigns and operational transparency[14:48] Sensitivity and fragility as intelligence in partnerships[20:40] Paid search evolution, AI, and the changing affiliate landscape[28:28] Rapid-fire insights: relationships, accountability, and humilityGet More Affiliate Marketing Podcast InsightsDiscover how to combine performance metrics with authentic human relationships in your affiliate programs. Tali Chester shared practical strategies for running performance-only campaigns, maintaining accountability, and nurturing sensitive, trust-based partnerships that drive results. If you are interested in finding out how Semantic Labs can help your business, check them out HERE.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate manager who has ever wondered why their network feels like it was built for everyone except the partner.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely?If your affiliate program and creator program sit in separate budget lines with separate managers measured against completely different success metrics, this episode will feel uncomfortably familiar. Todd Ulisoe, Chief Revenue Officer of Nomix Group, has spent 26 years watching brands unknowingly build the same problem into their marketing structures over and over again. The solution, he argues, is not better technology. It's better people alignment.Todd's career reads like a history of digital marketing itself: Amazon in its early days, building one of the world's second-largest ad networks, marketing for Dane Cook before influencer was even a word, building and selling three separate businesses. Now at Nomix Group, overseeing a portfolio that processes three billion monthly queries, he's seeing exactly where the creator and affiliate worlds are colliding and how brands can stop treating that collision like a problem.Talking Points Include:Why the creator versus affiliate budget battle has nothing to do with technology and everything to do with how people are compensated, and what actually has to shift at C-suite level before any of it changesHow unified measurement frameworks work in practice, and why brands that reconcile creators and affiliates against the same verified transaction outcomes will outperform those that keep them siloedWhat three billion monthly queries tells you about where consumer intent is moving right now, and which channels are capturing purchase signals before Google even gets involvedWhy Todd believes the label affiliate marketing is holding the channel back, and what calling it performance-based media would actually unlock for brands trying to build market shareThe crawl, walk, run approach to integrating creators into your existing affiliate program without breaking the economics that are already workingListen to Find Out More About:Why Todd refuses to call it affiliate marketing anymore, and what renaming the channel to performance-based media would do for how brands budget and value itThe distinction between transparency and brand safety that changes how you should be questioning your publisher partners entirelyWhat the Target creator program restructure signals about where the rest of retail is heading with its partner mixClicks without context: the metric Todd says performance marketers are most consistently wrong about right now, and what to focus on insteadThe rapid fire round: one channel to back for the next five years, CPA versus revenue share, and the best conference opener after 26 years in the industryKey Segments of This Podcast and Where You Can Tune In to Go Direct:[06:25] Where the affiliate and creator worlds actually break down: different budget owners, different success metrics, and why forcing both into the same operating logic creates friction before a single campaign launches[18:31] What three billion monthly queries actually tells you about consumer intent in 2025 and which channels are picking up purchase signals before Google is even in the picture[24:15] CPC to CPA: why Todd says it is just math, how Shopnomix runs 90 to 95 percent CPA, and the four-step framework for proving out the economics before you scale[29:41] Rapid fire: creators or traditional affiliates for the next five years, the metric everyone gets wrong, and the line Todd uses at conferences after 26 years in the gameSend me a text with your questions
What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? Jorge Barbosa of wecantrack, joins Lee-Ann to talk about what is actually happening to publishers right now, why most of them are flying blind without realising it, and what the ones who are thriving are doing differently. The conversation covers HCU updates, AI overviews cannibalising traffic, the overlooked relationship between affiliate managers and publishers, and why EPC broken down by traffic source might be the most important number in your business that you're not tracking.Talking Points Include:The visibility gap most publishers don't know they have and why logging into your affiliate network reports is not the same as understanding your businessHow one publisher shifted from 80 percent organic to 80 percent paid traffic over four years and grew overall revenue in the processWhy AI overviews are changing the user journey in ways that affect affiliate managers just as much as publishers and what you should be doing about it depending on who your audience actually isThe case for affiliate managers paying for their top publishers' tracking tools and the commercial intelligence that comes back in returnListen to Find Out More About:Why EPC by traffic source and landing page is the one metric Jorge always leads with in demos, and what it reveals that network reports never willHow big publishers use automated link testing and monetisation scripts to protect revenue at scale without adding headcountThe LLM tracking feature wecantrack is building that measures how often an AI model is crawling your content, not just mentioning itWhy affiliate marketing as a side hustle is the myth that drives Jorge mad, and what the industry actually looks like when you pull back the lensWhat the successful publisher looks like in 2027, in one sentenceWhy publishers building a brand rather than just a website is the single most important strategic shift happening in the industry right nowKey Segments of This Podcast and Where You Can Tune In to Go Direct:[02:00] The pain points publishers are dealing with right now: HCU losses, AI overview traffic cannibalisation, and why most are still guessing about where their revenue comes from[06:50] A live demo reality check: the publisher who thought YouTube was irrelevant until the data showed it was their best-converting channel[22:08] Pivot or die: real examples of publishers who lost eighty percent of organic revenue and rebuilt stronger by acting on what the data told them[28:00] The rapid fire round: the one metric everyone should track, the best and worst things to happen to publishers in two years, and what 2027 looks like for the publishers who make itCall to ActionA big thank you to Jorge for being so generous with what he's seen on the ground. If this episode has made you think differently about the data sitting inside your publishing business or program, that is worth acting on sooner rather than later. Have a look at their Affiliate Dashboard or book a demo if this episode has sparked your interest.KonverJ works with brands and affiliate managers to build publisher relationships and program strategies that are grounded in what the data actually shows. If you want to stop guessing and start making decisions that compound, get in touch with the team here.Rate, Review and Subscribe on Send me a text with your questions
What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon's Den deal, and strong opinions about how brands treat people? You listen.Olivia Davson is the co-founder of Cubbi, the UK's first discount platform built specifically for verified new and expecting parents. She launched it eight weeks after having her first child, built the first version of the app with her sister who had zero coding experience, onboarded over 30 brands before launch, and pitched her business live on BBC's Dragon's Den at nine months pregnant. She walked out with a 50,000 pound investment.In this episode, Lee-Ann talks with Olivia about what it actually feels like to enter the affiliate industry as a new publisher, why most affiliate managers missed the opportunity she represented early on, and what brands who did show up early gained because of it. The conversation covers the mechanics of Cubbi's verification model, why the parent demographic is unlike any other in consumer marketing, and what the affiliate channel still gets wrong about the publisher relationship.Talking Points Include:What Cubbi actually is and why the parent lifecycle is a marketer's playbook in a way that student discount platforms are notThe outreach reality nobody talks about: Olivia contacted a thousand brands before launch. Around thirty said yes. What those thirty did differently that made them irreplaceable partnersHow Dragon's Den changed everything overnight, from word-of-mouth pockets across the UK to a nationwide spike in downloads and credibility that no paid campaign could have boughtWhy Olivia screens every inbound brand enquiry personally and the red lines that will get a brand turned away regardless of budgetListen to Find Out More About:The exact moment Olivia decided Cubbi needed to exist, standing at a coffee shop counter on maternity pay and doing the mental arithmeticWhat brands Olivia singles out as genuinely getting the parent audience right, and what they are doing that others are notHow Matthew from Cashblack supported Olivia at the moment she was closest to walking away, and why that kind of peer support matters more than people admitThe expansion plan for Cubbi, what comes after nailing the UK, and which markets are already asking when they are nextWhy not everyone needs to understand what you are building, and how that mindset shift changes how you show up as a founderWhat the Dragon's Den investment from Susie Ma has meant practically for the business beyond the headline numberKey Segments of This Podcast and Where You Can Tune In to Go Direct:[07:25] The scrappy startup reality: a thousand outreach messages, thirty brand partners, and what the ones who said yes understood that the others missed[13:00] How Cubbi verifies users, why the verification model matters to brands, and the difference between targeted reach and spray-and-pray traffic[15:37] Dragon's Den: why Olivia went on the show at nine months pregnant, what happened when the episode aired, and what a nationwide audience spike looks like on a growth map[19:00] What the industry gets wrong about new publishers and why the affiliate channel is more transactional than it needs to beCall to ActionA big thank you to Olivia for sharing her story so openly. If this episode has made you think differently about how your program handles early-stage publishers, that instinct is worth acting on.KonverJ works with brands and affiliate managers to audit partner recruitment and relationship strategies from the ground up. If you want to build a program that attracts the next Cubbi before thSend me a text with your questions
Erik Torenberg and Theo Jaffee speak with Balaji Srinivasan, angel investor, entrepreneur, and author of The Network State, about how AI is transforming media, eroding trust, and reshaping how information is created and verified. They discuss why systems like hiring, journalism, and online communication are breaking under synthetic content, and what replaces them. The conversation also examines the role of cryptography, on-chain data, and new models of proof in rebuilding trust online. Resources: Follow Balaji on X: https://x.com/balajis Follow Erik Torenberg on X: https://twitter.com/eriktorenberg Follow Theo Jaffee on X: https://x.com/theojaffee Stay Updated:Find a16z on YouTube: YouTubeFind a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them.If you have been half-listening to conversations about AI search and hoping it will settle down before you have to do anything about it, this episode is your wake-up call. Reza Moaiandin, co-founder of SALT.agency, has spent 25 years watching the internet evolve from static HTML to generative AI. He joins Lee-Ann to cut through the noise on SEO, AEO and GEO, explain what the data from his clients is actually showing about shifting user behaviour, and give affiliate managers a clear-headed diagnostic for where to focus right now.Talking Points Include:Why SEO, AEO and GEO are not three separate disciplines -- and the crucial distinction between winning the click, being in the answer, and being part of the answer that every affiliate manager needs to understand right noThe 20% tipping point that changes everything -- Reza's research tracks the mass adoption rate of generative AI globally, and his data suggests the hockey stick moment is closer than most people thinkThe collapsing customer funnel -- how discovery, comparison, evaluation and shortlisting are now happening inside a single AI interaction, and what that means for the partner segmentation models affiliate programs still rely onListen to Find Out More About:Why Reza refuses to use keyword difficulty as a meaningful metric, and the specific example of a tiny B2B company that outranked international businesses for a keyword rated 99 out of 100The hidden technical trick using Cloudflare and server logs that lets you see which of your pages AI platforms are actually pulling, and what that tells you about how your affiliates' content is being usedWhy ChatGPT and Claude give different answers when Reza is asked to pick a favourite, and which one he recommends for affiliate managers specificallyHow the user journey is being compressed so that discovery, comparison and purchase intent are collapsing into a single AI interaction before a user even reaches your websiteThe generational behaviour shift Reza is tracking using his father and his teenage nephew as a real-world test of when mass adoption has genuinely arrivedKey Segments of This Podcast and Where You Can Tune In to Go Direct:[05:06] Reza breaks down the difference between SEO, AEO and GEO in plain language, and explains why confusing them leads affiliate managers to make the wrong budget decisions[11:00] How the traditional customer funnel is collapsing inside a single AI interaction, illustrated with the running shoe example that makes the shift impossible to ignore[20:40] The diagnostic Reza would run on any affiliate program today: where to start, what to fix first, and why fixing AEO and GEO before your SEO foundations are solid is a waste of time and budget[24:44] The server log technique that tells you exactly which pages AI platforms are pulling from your site and your affiliates' content, and why most affiliate managers are not looking at this dataCall to ActionA big thank you to Reza for sharing his research and his thinking so generously. If this episode has made you question whether your current partner segmentation still reflects how your customers actually find you, that instinct is worth following up on.KonverJ works with brands and affiliate managers to audit and rebuild partner strategies that are built for where the market is heading, not where it has been. If that conversation is timely for your program, get in touch with the team here.Send me a text with your questions
The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed.If your affiliate program is underperforming and you are not sure where to start, this episode will change how you think about the problem. No guest, no interview, just Lee-Ann, her two decades of affiliate marketing experience across e-commerce, SaaS, B2B, retail and iGaming, and the step-by-step framework she uses with clients to diagnose exactly what is wrong and what to fix first. This is one of those episodes you will want to listen to with a document open and a pen in hand.Talking Points Include:Why fixing everything at once is the fastest way to fix nothing -- the triage mindset borrowed from medicine that stops affiliate managers from burning through resources on the wrong problems at the wrong timeThe five vital signs of an affiliate program and how to read them -- from active partner rate to communication cadence, the diagnostic checks that give you a clear picture of program health before you touch a single commission rateThe four root causes behind almost every underperforming affiliate program -- and why each one requires a completely different prescriptionListen to Find Out More About:The efficiency logic behind why one focused priority per month beats a 20-point action plan every timeHow to use conversion rate by partner type to spot traffic that looks good on paper but is costing you moneyThe void and reversal rate threshold that signals something is seriously wrong with either traffic quality or your returns processWhy tracking problems are the silent killer of affiliate programs, and the one test you should run this week if you cannot remember when you last did itThe three honest truths Lee-Ann shares at the end of the episode that rarely get said out loud in affiliate marketingKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:00] Why most underperforming affiliate programs are not broken, just badly diagnosed, and the triage mindset that changes how you approach a fix[04:14] The five vital signs of affiliate program health and how to read each one using data you already have access to[13:25] The four root causes behind underperformance and the specific prescription for each one[18:08] How to build a triage action plan using the one priority, one metric, four weeks rule[21:49] The three hard truths about affiliate programs that do not get said often enough, and what acting on them actually looks likeCall to ActionIf this episode gave you a clearer picture of what is holding your program back, the next step is making sure you have the right support around you. The KonverJ Agency works with affiliate program managers and brands who are ready to stop guessing and start building programs that perform. Find out how we can help at Konverj.io and start the conversation.Send me a text with your questions
The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable.If you have ever walked into a partner meeting already dreading it, or sent a reactive email on a Friday evening and regretted it by Sunday, this episode is for you. Tara Alvarez Garcia, performance and leadership coach with over 15 years in marketing and commercial roles, joins Lee-Ann to break down why difficult conversations go wrong, and what you can do differently before you even open your mouth. From handling underperforming affiliates to managing burnout in a permanently switched-on industry, this is the practical coaching session affiliate managers rarely get.Talking Points Include:The one mindset shift that changes every difficult conversation -- why reframing from "you versus the problem" to "we versus the problem" transforms the tone before anyone has said a word, and how proper preparation makes difficult meetings far less dauntingWhy being always on is not a strength, it is a liability -- how the pressure to respond instantly to Slack, WhatsApp, and emails is quietly eroding performance, and the practical techniques Tara uses with senior leaders to reclaim thinking spaceThe difference between managing and leading in affiliate marketing -- using the engine and the driver analogy, Tara and Lee-Ann unpack why technical competency gets you to manager level but an entirely different skill set is required to lead a team or a partner program effectivelyListen to Find Out More About:Why Tara recommends using AI tools like ChatGPT to role-play difficult conversations before they happen, and exactly how to prompt it to push back on youThe three practical leadership principles Tara leaves listeners with, and why they apply at every level of the industryWhat Tara does when a coaching client comes to her already at rock bottom, and why she gets better results from the ones who arrive before the crisis hitsThe special offer Tara has put together exclusively for listeners of this episode, and the link where you can claim itWhy the affiliate manager skills most at risk from AI are not the ones people think, and which human capabilities are genuinely irreplaceableKey Segments of This Podcast and Where You Can Tune In to Go Direct:[02:45] The managing versus leading distinction explained: the engine gets the car moving, but who decides where it goes?[06:25] How to enter a difficult commercial conversation prepared, collaborative, and clear on the outcome you actually want[08:40] What to do when the conversation heats up: the case for controlled silence and slowing down before reacting[13:00] Why thinking time is not a luxury in a leadership role, it is the job, and how to carve it out in a reactive industry[18:30] Tara's blueprint for handling any difficult conversation, walked through step by stepCall to ActionThanks to Tara Alvarez Garcia for such a grounded and genuinely practical episode. Tara has put together an exclusive offer for listeners, including a free downloadable blueprint for handling difficult conversations and a limited number of discounted one-off coaching sessions. You can access both at tyscoaching.com/affiliate-marketing-podcast.If your affiliate program needs more than a listening session, the KonverJ Agency team works directly with brands to build, audit, and scale affiliate programs. Find out how we can support you at Konverj.ioSend me a text with your questions
From Casino Dealer to iGaming Exit: What Hustle Actually Looks LikeYou've heard people credit their success to luck. Karolina Pelc doesn't buy it. The founder of BeyondPlay, who built and sold her gaming software startup to FanDuel in 2024, traces every "fortunate" moment back to a decision, a risk, or a leap taken before she felt ready. In this episode, she joins Lee-Ann to talk about building a business in a male-dominated industry, the lessons that only come from failing, and her new book Her Play, which challenges the narrative that success is something that happens to you.About Karolina PelcKarolina Pelc has spent over 20 years in gaming, starting as a casino dealer in Poland before working at London's most prestigious clubs and spending three years on cruise ships. She moved into online gaming as it was emerging, held roles across marketing, product, and business management, and was part of the LeoVegas team during its most exciting growth phase. She went on to found BeyondPlay, a software-as-a-service company specialising in multiplayer and jackpot products, which was acquired by FanDuel in February 2024. She now mentors early-stage founders and has channelled her journey into her debut book, Her Play, which publishes on 9 June in the UK & Europe and on 8th September in the USA & Canada.Talking Points Include:Why luck is a byproduct of motion, not a personality trait — the phrase at the heart of Her Play, and why Karolina developed it in response to a question she kept getting asked after the saleWhat a cruise ship taught her about multiplayer gaming — and why the product idea she eventually built and sold wasn't random at allThe three moments she knew she had outgrown the room — from leaving a cruise ship job without a plan, to founding a startup in a 43-square-metre apartment during COVID lockdownHow failure compounds into advantage — why the jackpot product that got BeyondPlay acquired only existed because the original product wasn't getting traction fast enoughBuilding confidence in a male-dominated industry — Karolina's honest take on gender dynamics in gaming and the startup investment world, and why she sees her experience as a superpower rather than a disadvantageListen to Find Out More About:What Karolina actually took away from her two visits to Necker Island, and how the experience shaped the book and her decision to mentor foundersHow she navigated the identity crisis that came after selling BeyondPlay, and what helped her work out what she wanted to do nextThe specific moment during COVID that convinced her to found the company rather than take a permanent job, despite every rational signal pointing the other wayWhy she believes your past experience is never a liability, and how that thinking connects directly to what affiliate managers do every dayThe five key takeaways Lee-Ann pulls from the conversation — including a fifth one Karolina adds herself, live on micKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:38] Karolina's introduction and the story behind HerPlay — from land-based casino dealer to iGaming exec to founder[05:37] "Luck is a byproduct of motion" — where the phrase came from and what it actually means in practice[18:15] The three defining leaps in Karolina's career, and what finally made her take each one[25:00] Necker Island, Richard Branson, and the full-circle moment that launched the book[32:00] Lee-Ann's four-point summary — and Karolina's fifth, which might be the best of allSend me a text with your questions
Every major insight, turning point, and uncomfortable truth from the season that changed how the industry thinks about performanceIf you missed any episode this season, or if you listened to all of them and want to make sense of where they connect, this is the one to come back to. Lee-Ann revisits every guest from Season 24 and draws out the thread that ran through every conversation: affiliate marketing is not evolving slowly anymore. It's shifting in real time, and the programs that are built on old assumptions are already falling behind.Talking Points Include:What our guests collectively confirmed -- the season's guests came from different corners of the industry, but they all arrived at the same conclusionWhy last-click attribution was already broken before AI made it worse -- the season built a steady, cumulative case against over-reliance on a single measurement model, and this episode pulls that argument togetherThe themes that surfaced again and again across eleven episodes -- zero-click search, compliance as a growth lever, open attribution, human relationships in an automated world, and what it really means to diversify a program in 2026Listen to Find Out More About:Why Lee-Ann opens the wrap-up by referencing what the season opener promised, and whether the season actually delivered on itWhat Jon Ostler called "the great affiliate bypass" and why the structural shift he described is only going to accelerate from hereStuart Miles's central lesson about low-friction partnerships and why it applies far beyond the tech and gadget publishing world he comes fromThe moment in Lauryn Day's episode where the conversation about creator content and AI changes in search made clear that this is no longer a future concernWhat Lee-Ann says she's taking into the next season, and the note of genuine optimism underneath a very clear-eyed summary of how much pressure the industry is underKey Segments of This Podcast and Where You Can Tune In to Go Direct:[02:27] Ishtvan Torpoi revisited: the mega lag controversy and why disciplined monitoring beats partner volume every time[06:20] Jon Ostler's great affiliate bypass: AI citations, publisher investment, and the attribution gap that last click can't explain[18:47] Adam Ross on invisible revenue: how AWIN's Conversion Protection Initiative recovered $250 million in previously untracked value[28:56] Alex Springer on open attribution: why collaboration across networks, publishers, and brands is now happening for the first time[33:49] Lee-Ann's season close: what the industry learned, what still needs to change, and what Season 25 is already being built aroundStay Ahead with AffiverseIf Season 24 raised questions about how your program is structured for what's coming, the Affiverse newsletter is where Lee-Ann continues the conversation between seasons. You'll get the insights, industry commentary, and practical frameworks that don't wait for a new episode to drop.Subscribe to the Affiverse newsletter and stay connected to the thinking that's shaping the next season of affiliate marketing strategy.Send me a text with your questions
The E-Commerce Brand's Guide to Unified Performance Marketing in 2026If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge everything about how you've structured your program. Lauryn Day, Director of Agency Partnerships at Levanta, joins Lee-Ann to explain why the lines between affiliate and creator marketing have blurred beyond the point of separate strategies, what a unified approach actually looks like in practice, and why the brands thriving right now are the ones that have stopped treating these two channels as competitors for budget.This is a practical, no-nonsense conversation about how modern e-commerce brands are scaling creator and affiliate programs across Amazon, Shopify, and Walmart, and what the data tells us about where discovery and conversion are actually happening in 2026.About Lauryn DayLauryn Day is Director of Agency Partnerships at Levanta, the leading affiliate marketing software for marketplace sellers. Having started her career on the brand side before moving into tech, she brings a practical, dual-perspective view to creator and affiliate strategy that is rare in this space.Talking Points Include:Why most affiliate infrastructure was built more than 20 years ago and no longer reflects how brands actually operate, and what a modern platform built for today's e-commerce reality looks likeHow Levanta's one-click integration with Amazon, Shopify, and Walmart collapses what used to be a multi-tool, multi-spreadsheet operation into a single five-minute setupWhat AI is actually doing to the shopper journey, and why the data shows less than 10% of consumers who use AI for product research convert through itThe product sampling tool that replaced a spreadsheet-and-email nightmare and why brands are calling it one of the most immediately impactful features they've adoptedHow creator content is now serving two parts of the buying funnel at once: driving direct discovery and feeding the LLM recommendations that consumers use to shortlist productsThe real cost of over-indexing on bottom-funnel partners like coupon and loyalty sites, and how to build a program that serves the full funnelKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:46] What Levanta is, how it was built, and why most affiliate infrastructure was already out of date before the creator economy arrived[10:24] How consolidating creator and affiliate data into one platform changes the quality of decisions brands can make, with real client context[22:12] Why treating creator and affiliate as separate strategies is the most common and most costly mistake Lauryn sees, and how to fix it[26:30] Lauryn's three actionable tips for brands getting their programs ready for 2026:Consolidate your tech stack. Unify your creator, affiliate, and marketplace channels under one program so your team can focus on strategy rather than administration.Invest in top-of-funnel creator content. UGC builds brand trust, drives direct discovery, and increasingly feeds the AI recommendations consumers use to shortlist products.Stay nimble and test often. Whether it's trialling higher commissions for specific creators, experimenting with a hybrid compensation model, or testing a new content format, run short tests, look at the data, and be willing to pivot quickly.A huge thank you to Lauryn Day for joining us and sharing her insights on where creator and affiliate marketing is heading. If you want to explore what Levanta can do for your program, you can connect with Lauryn directly on LinkeSend me a text with your questions
Why Every Affiliate Manager Needs to Understand What's Happening to Search Right NowSearch is changing faster than most programs can adapt. AI-powered platforms like ChatGPT and Gemini are absorbing customer journeys that used to generate trackable clicks, and the content that influences purchasing decisions is increasingly going unrecognised and unpaid.In this episode, Lee-Ann sits down with Alex Springer, Director at openattribution.org, and Leanna Klyne, Head of Agency at KonverJ, to unpack what open attribution actually means, why last-click attribution was already broken before AI arrived, and what the industry is doing about it together, many of them for the very first time.If you work with publishers, run an affiliate program, or depend on content-driven traffic to generate sales, this conversation will reshape how you think about measurement, value, and what comes next.Talking Points Include:Why content creators are producing value they will never be paid for and what needs to change before the affiliate industry loses its commercial foundation entirelyThe difference between how people shop and how AI thinks people buy and why that gap is exactly where affiliate marketing's future opportunity livesWhy last click was always a fiction and why the shift to AI-assisted search is finally forcing the industry to confront itWhat Open Attribution actually is and why it starts with something as simple as a list of URLs that changed everythingListen to Find Out More About:What the agentic commerce protocols from OpenAI and Google actually do, and why the contributions Open Attribution is making to them matter for every publisher and brand in performance marketingWhy some of the highest-quality publisher content has been deliberately removed from AI training sets, and what that means for the accuracy of AI recommendations right nowThe early warning signs that brands and affiliate managers should be watching for as AI-generated content starts to game LLM visibility the same way SEO was gamed in the early days of GoogleHow the SPUR initiative and the APMA AI task force connect to what Open Attribution is building, and where compliance and governance conversations are actually happeningWhy Alex believes websites are not going away in five years, and what types of purchases will continue to require the kind of considered, content-led journeys that affiliate publishers are built to supportKey Segments of This Podcast and Where You Can Tune In to Go Direct:[02:47] Alex introduces Open Attribution, his decade in performance marketing, and why he shifted focus from AI as a technology to AI as an industry actor[05:45] Why last click was already broken before AI, and what transparency and usage auditability actually mean for content owners and brands[27:05] The CPA debate: whether cost-per-acquisition still makes sense, what influence really means now, and why the shopping journey has always been more complex than the model we used to measure itReady to Build a Smarter Affiliate Program?If this episode raised questions about how your program is measuring influence, attributing value, or preparing for an AI-first customer journey, the KonverJ team can help. We work with brands and publishers to build affiliate strategies that are built for where performance marketing is heading, not just where it has been.Get in touch with the KonverJ team to find out how we can help you build a program that performs in the new landscape.Send me a text with your questions
How treating compliance as a marketing function rather than a legal checkbox can protect your program, your brand, and your bottom line.If compliance makes your eyes glaze over, this episode is worth pushing through. Sarafina Wolde Gabriel, CEO of Rightlander and a 20-year veteran of affiliate marketing, joins Lee-Ann to make the case that compliance is not a legal formality but a direct driver of revenue. They get into why the biggest programs are still leaving massive blind spots unchecked, what AI-generated content is doing to risk exposure, why a large affiliate is not automatically a compliant one, and the practical steps any affiliate manager can take today to audit their program before a regulator does it for them.Listen to Find Out More About:Why even a compliant, long-standing affiliate in your program can still be exposing your brand through content they published years ago and have forgotten aboutHow the Honey browser extension scandal is a preview of the tracking integrity challenges that are coming for affiliate programs this yearWhat Sarafina would prioritise in the first week of managing a new affiliate program to put the right compliance foundations in place from day oneWhy proving to a regulator that you had systems and monitoring in place before a problem occurred can be the difference between a warning and a fineHow to split compliance responsibilities across your team so it does not all sit on one person and quietly fall off the priority list during busy periodsThe one piece of advice Sarafina would give any affiliate manager building a program from scratch, and why knowing your affiliates is still the most important thing in this industry after 20 yearsKey Segments of This Podcast and Where You Can Tune In to Go Direct:[03:05] Why the foundations of affiliate marketing have not fundamentally changed in 20 years, and what that means for how you should still be operating today[05:09] What actually happens to revenue when compliance fails, and the moment a customer walks away because your affiliate's promotional content did not match reality[06:38] Rightlander's core function explained: scanning, risk scoring, and giving affiliate managers an action step rather than just a data dump[21:58] The two compliance trends coming in the next two to three years that most programs are not yet preparing for[23:26] The five-point compliance checklist Sarafina recommends for any affiliate manager who has never formally audited their program beforeCall to ActionA big thank you to Sarafina Wolde Gabriel for joining us this week and for making compliance feel like something worth paying attention to rather than something to hand off to legal. You can connect with Sarafina on LinkedIn and find out more about what Rightlander does at rightlander.com.If you want more practical insight like this delivered directly to you, sign up for the Affiverse newsletter at affiversemedia.com. We cover the latest in affiliate marketing strategy, industry news, and program growth every week, and it is one of the simplest ways to stay ahead without having to go looking for it yourself.Rate, Review & Subscribe on Apple Podcasts"I love the Affiliate Marketing Podcast."
Why personalised affiliate recruitment still outperforms automation (and what the best affiliate managers do differently)If your affiliate recruitment is generating lists but not conversations, this episode is your reset. Frederic Jean-Bart, founder of Performance Partners, has spent 17 years building relationships across every side of this industry: affiliate networks, brand-side program management, and as an affiliate himself. Lee-Ann and Fred get into why the era of AI-generated outreach is actually making human connection more valuable, not less, how deal making with high-quality affiliates is where real program growth happens, and what separates elite affiliate managers from everyone else hitting send on the same mass email.Listen to Find Out More About:The exact communication gap between what affiliate managers send and what top publishers actually need to see before they say yesWhy media buyers are among the best affiliates for scale but require a completely different recruitment and relationship strategy than any other partner typeHow AEO and brand citation are starting to change where affiliate influence happens in the customer journey, and what that means for program strategyWhy Fred's advice to his 2009 self comes down to one word and what that means practically for anyone building a career in this industryThe rapid fire breakdown on CPA versus revenue share, the one book Fred says every agency owner should read, and why boring operations beat exciting chaos every single timeWhat trust actually looks like in practice with high-value affiliate partners, and why paying on time is as much a relationship signal as any personal outreachKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:51] Fred introduces his 17-year career spanning network, brand, and affiliate sides of the industry and why building Performance Partners came out of working with nine-figure e-commerce brands[05:05] Lee-Ann shares the exact outreach emails she receives that get deleted instantly, and what three pieces of information every affiliate needs before they'll respond[09:35] The case for getting on video calls with key partners and why the human ability to convey excitement and credibility over a call still closes deals that email cannot[15:30] Why media buyers are the most powerful affiliate type for scale but also the most burnt out by programs that overpromise, and what building genuine trust with them requires[17:40] Partner diversification as risk management, why brands default to influencers and coupon sites, and how Fred approaches segmentation from day one of a new programCall to ActionA huge thank you to Frederic Jean-Bart for joining us this week. If this episode has made you rethink how you're recruiting affiliates and managing partner relationships, KonverJ works with brands at exactly this level, building programs that are built on strategy, not spray and pray. Find out how we work with brands here.And if you want conversations like this one landing in your feed every week, subscribe to the Affiliate Marketing Podcast so you never miss an episode. Share this one with an affiliate manager you know who's still relying on volume over quality. It might be the nudge they need.Send me a text with your questions
Why tracking everything your affiliates do matters more now than ever before (and what conversion protection tells us about lost revenue)If your affiliate program isn't tracking properly, you could be losing millions without realising it. Adam Ross, CEO of Awin and 21-year industry veteran, reveals exactly how AI-powered search is fragmenting the customer journey, why deterministic tracking alone won't survive the next five years, and how Awin's Conversion Protection Initiative has already recovered over $250 million in previously untracked revenue. Lee-Ann and Adam discuss his leadership approach, why probabilistic tracking methods are becoming essential, and what the convergence of influencer and affiliate marketing means for program growth.Talking Points Include:The seismic shift happening in content attribution – how LLMs are citing publisher content to answer consumer queries, why this value currently goes unrewarded, and the new tracking signals needed to expose itWhy different traffic deserves different tracking methods – different traffic has different value and possibly needs different tracking methods and different reward mechanisms, ending the era of treating all affiliate partnerships equallyThe conversion protection wake-up call – how forcing tracking upgrades revealed $16 million in additional commission and what this tells us about invisible program valueListen to Find Out More About:Why Awin does quarterly seasonal product releases to bring meaningful improvements to advertiser and publisher experiences, with the winter release focused on simplifying what is still an incredibly complex channel to help everyone get much more value out of the spaceHow the new platform aims to get smaller advertisers to money-making partnerships as quickly as possible without needing account management support, using 25 years of data to know which partnerships work, what rates to pay, and how to increase active partnershipsWhy Adam is extremely bullish about affiliate's future, noting that while this disruption is probably going to be much bigger than past changes, affiliate is a wonderful monetisation infrastructure that can be quite agnostic about how end user experiences evolveThe exciting new influx of AI startups connecting at scale with multiple brands looking for ways to monetise, where the CPA model works very well for AI recommendations based on personalisationWhy the convergence of influencer and affiliate marketing continues accelerating and why people will always want to buy from other people, even when using AI for researchWhat it means that there's got to be an acceptance that in a lot of cases, the old ways of tracking from a technical perspective are no longer going to work, whilst deterministic tracking remains super important as the baseKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:15] The unlikely journey from dentistry student to affiliate marketing through a recruiter who saw potential beyond experience[18:55] Why different affiliate traffic has different value and needs different tracking methods and reward mechanisms[27:00] How Awin's seasonal product releases bring quarterly improvements and what the winter release means for platform simplificationCall to ActionMaster the tracking evolution that's reshaping affiliate marketing success. Adam's insights into probabilistic measurement, AI disruption, and conversion protection reveal exactly why upgrading your technical infrastructure isn't optional anymore. [Subscribe to the AffiliaSend me a text with your questions
If you're running an affiliate program based purely on last-click attribution, you're missing the complete picture of how customers actually buy. Phil Thompson, Partnerships Manager at fintech publisher Zilch, shares insights from their platform's 5 million UK customers to reveal shopping behaviours that challenge everything affiliate managers assume about consumer loyalty, price sensitivity, and partner value. Lee-Ann and Phil discuss why traditional cookie tracking leaves critical gaps, how to leverage first-party data without expensive integrations, and why the grocery shopper who seems loyal to one brand is simultaneously spending three times more with competitors.Talking Points Include:The affiliate channel's unique negotiation problem that happens after the sale instead of before, and why payment processing data fills gaps that cookie consent leaves behindHow Zilch's fee-free credit model converts competitor customers by offsetting the cost of interest-free installments through merchant commissions rather than charging consumers late fees or interestWhy price-led marketing is lazy marketing and what Valentine's Day dinner-for-two campaigns teach us about emotional storytelling that actually changes consumer behavior.Listen to Find Out More About:The exact moment UK consumers became willing to abandon brand loyalty for fee-free payment flexibility, and what this reveals about post-peak shopping psychologyWhy Phil refuses to position Zilch campaigns as integration-heavy when they run on standard Visa rails, and how this changes the barrier to entry for testing new publisher typesHow Intelligent Commerce tracking uses merchant ID data to close attribution gaps that cookie-based models leave wide openThe demographic shift that took Zilch from Gen Z fintech app to cross-generational payment tool, and why cost-of-living pressures create opportunities for value-focused affiliate partnershipsWhy diversification matters more than ever when clicks still exist but shopping behavior fragments across devices, apps, and privacy-conscious browsingKey Segments of This Podcast and Where You Can Tune In to Go Direct:[09:05] How Intelligent Commerce works: using merchant ID and payment processing data to fill attribution gaps that traditional cookie tracking misses[13:16] The consistent age-group patterns Zilch sees in 2025 spending data, and why everyone hunts for value right now, not just younger demographics[22:22] Why one-month campaigns don't typically move consumer behaviour needles, and the longer timeline required to shift shopping habits permanently[25:07] Phil's call for affiliate managers to stay open to testing and learning, even after being burned by publisher types in the pastCall to ActionThe affiliate programs that thrive this year won't be the ones clinging to 2019 playbooks. They'll be the managers who embrace data partnerships, extend attribution visibility beyond cookie tracking, and recognize that publishers deliver value across the entire funnel, not just at conversion. Ready to build a program that leverages first-party shopping intelligence? Work with the KonverJ team to audit your current partner mix and identify the data gaps costing you revenue. We'll help you move beyond last-click thinking and build partnerships that capture the complete customer journey.Send me a text with your questions
Send us a textIf you're thinking about starting a direct care practice, you need to know something important, to get something new, you have to let go of the old. In this episode, I'm talking about the things you'll lose—old habits, chaotic schedules, burnout, even identities that no longer serve you, so you can make room for calm, clarity, and real growth. Using the symbolism of the Lunar New Year, I explain why shedding what holds you back is not punishment—it's necessary for momentum and alignment. If you're ready to break free from busyness, create space for your patients, and build a direct care practice that works for you, this episode is for you.
Send us a textIf you're thinking about starting a direct care practice, you need to know something important, to get something new, you have to let go of the old. In this episode, I'm talking about the things you'll lose—old habits, chaotic schedules, burnout, even identities that no longer serve you, so you can make room for calm, clarity, and real growth. Using the symbolism of the Lunar New Year, I explain why shedding what holds you back is not punishment—it's necessary for momentum and alignment. If you're ready to break free from busyness, create space for your patients, and build a direct care practice that works for you, this episode is for you.
When Tricia Meyer's name was called as this year's Pinnacle Award winner at Affiliate Summit West, there was a moment of silence. Not because the room disagreed, but because Tricia herself didn't believe it. After two decades of watching her heroes receive that same recognition, the publisher-turned-executive director of the Performance Marketing Association finally earned the industry's most prestigious honor. This conversation explores what it actually takes to reach the top without losing yourself, why being kind isn't a weakness in business negotiations, and how staying curious about industry changes for 20 years reveals patterns that help you stop panicking about AI, zero-click search, and whatever disruption comes next.Talking Points Include:The attorney who left law for affiliate marketing when she realized publishers could earn more than lawyers and built a 20-year career that started with mom blogs and evolved into executive leadershipWhy community platforms fail but weekly calls succeed isn't just about affiliates – the same principles apply to how industry associations create genuine connection versus performative membershipThe shocking truth about affiliate marketing's growth that most brands miss – independent studies prove the channel is outpacing e-commerce itself, not just riding the online shopping waveListen to Find Out More About:Why Tricia created custom tracking tools using AI to solve AI-caused attribution problems, and how small publishers can do the same with vibe coding platforms like LovableThe critical section being added to PMA's retailer agreement guide about AI usage, plagiarism, and disclosure requirements in affiliate terms and conditionsHow Google's constant testing of citations in Gemini (from detailed paragraph attribution to zero citations to YouTube video insertions) reveals nobody knows what's coming nextWhy publishers might strategically rewrite content to feature competitors if brands don't properly value their contribution to LLM-driven trafficThe new AI Council launching to address both publisher optimization for LLMs and technology solutions for brands dealing with compliance and trackingHow fintech and B2B affiliate marketing represent massive industry segments the PMA is finally addressing with dedicated resourcesWhy analyzing five years of industry study data would reveal cyclical patterns that help predict where apparent disruptions actually leadHow Open Attribution is creating free membership opportunities to discuss citation tracking and publisher rewards in the age of LLMsKey Segments of This Podcast and Where You Can Tune In to Go Direct:[06:02] Working from the bottom of PMA working groups to executive director, and why being an attorney made Tricia the perfect fit for part-time leadership[[19:54] Three critical areas where affiliates need preparation for 2025: LLM optimization, proving publisher worth through journey tracking, and staying educated on rapid changes[27:00] Why affiliate program terms and conditions need AI clauses now, covering content generation, plagiarism, and disclosure requirements[30:11] The five-year prediction: fundamentally everything stays the same but with different technical details, just like the last 20 years of disruptionSend me a text with your questions
Why Auto-Approving Affiliates in 2026 Is Like Leaving Your Front Door Wide OpenIf you're still auto-approving affiliate applications or letting every partner type into your program without a clear strategy, this episode explains exactly why that approach will cost you this year. Ishtvan Torpoi, known industry-wide as "that affiliate guy," joins Lee-Ann to unpack the MegaLag controversy, distinguish between coupon browser extensions and cashback models, and reveal why the vast majority of affiliate management work happens after launch, not before. This conversation delivers the strategic framework you need to build programs that actually drive incremental value rather than just revenue on paper.Talking Points Include:The browser extension distinction that most managers miss including why cashback browser extensions operate fundamentally differently than coupon extensions and how to set different commission structures for eachWhy more affiliates doesn't equal more conversions and how one wellness brand caught an 800-install fraud farm within 24 hours by watching data like a hawk during new partner launchesThe three non-negotiables for 2026 from monitoring performance data properly to changing default payout models based on customer lifetime value to implementing compliance monitoring before problems emergeListen to Find Out More About:Why European brands lag behind US brands in customer lifetime value thinking and how that affects willingness to pay higher initial commissions for quality partnersThe exact process for testing whether browser extensions actually improve cart abandonment rates or any other claimed metric before committing to partnershipsHow to structure commission differences between browser extension triggers and website-initiated traffic to reward genuine customer journey startsWhy reading affiliate sales pitches isn't enough and how to test partners as actual users to understand their real impact on your funnelThe data infrastructure investments that separate £30 million brands still doing manual analysis from brands with five data scientists building proper warehousesHow to spot bot farms and fraud attempts within 24 hours of new partner launches by monitoring specific conversion ratio patternsKey Segments of This Podcast and Where You Can Tune In to Go Direct:[12:10] How to determine which of the 18-19 affiliate types make sense for new program launches based on internal marketing capabilities and desired speed to revenue[22:00] Why brands at every size from startups to £30 million operations struggle with data aggregation and proper tooling investments[27:45] The three non-negotiables for 2026: watching data like a hawk, changing default payout models, and implementing compliance monitoring[30:50] Quality control processes that prevent fraud, including conversion validation checks and why auto-approval creates cleanup work rather than preventing problemsCall to ActionHuge thanks to Ishtvan Torpoi for sharing the frameworks he implements across diverse client programs at every stage of maturity. If this episode clarified where your program strategy needs adjustment, subscribe to the Affiliate Marketing Podcast so you catch every tactical insight that helps you build programs delivering genuine incremental value. Join us at the ELEVATE Summit in July 2026 in London, where strategic conversations happen between sessions and partnerships form that transform programs. Early bird tickets launch in January.Send me a text with your questions
The Year Affiliate Marketing Proved Its Power While Rewriting All the RulesIf you thought affiliate marketing was mature, predictable, or figured out, this year proved you spectacularly wrong. Lee-Ann Johnstone takes you inside the most transformative year our industry has ever experienced, where UK brands delivered £16 for every £1 invested while simultaneously watching 60% of searches end without a single click. This isn't just a recap of what happened. It's a master class in how the smartest operators adapted when zero-click search, AI integration, and algorithm chaos threatened to upend everything we thought we knew about performance marketing.Talking Points Include:The shocking numbers that prove affiliate marketing dominates digital marketing with £19 billion in UK basket revenue, $113 billion in US e-commerce sales, and ROI figures that make other channels look obsoleteWhy 60% of searches now end without clicks and what the smartest publishers did differently when AI Overviews decimated traffic by up to 89%The three business lessons that changed how Lee-Ann runs Affiverse including why saying no to clients actually increased demand and how community building became the antidote to algorithm dependency.Listen to Find Out More About:Why independent bloggers overtook major media outlets in content affiliate spend for the first time, and what this shift reveals about authentic voices versus corporate content farmsThe exact community building strategies that made some programs resilient when algorithm changes devastated others, and why owning your audience relationships transcends platform dependencyHow Affiverse reached nearly a million podcast downloads, trained over 3,000 practitioners globally, and launched the ELEVATE Summit and RAV Awards while doubling agency clientsThe innovation that genuinely worked this year, from community-led programs building true partnerships to video-first publishers seeing engagement rates that dwarfed traditional contentWhy data privacy will define winners and losers, and what first-party data strategies look like for brands that excel at collection and leverageThe specific metrics proving affiliate marketing delivers ROI other channels can't match, with sector-by-sector breakdowns showing 11:1 to 21:1 returnsKey Segments of This Podcast and Where You Can Tune In to Go Direct:[10:30] The UK and US industry numbers that prove affiliate marketing delivers ROI other channels can't match, with specific sector breakdowns[35:45] The three business lessons that changed how Lee-Ann approaches agency work, event planning, and community building[56:00] What's coming in 2026 and 2027, including specialized roles, attribution evolution, and data privacy defining winners[1:02:15] Affiverse milestones across media, agency, and community impact, plus what's launching in 2026Call to ActionThis episode captures the year that separated operators who adapt from those who wait for best practices to emerge. If these insights sparked ideas for how you'll approach affiliate marketing differently in 2026, subscribe to the Affiliate Marketing Podcast so you never miss the strategic frameworks that help you stay ahead. Join us at the ELEVATE Summit in July 2026 in London, where the industry comes together not just to learn, but to actually move forward. Early bird tickets launch in January.Send me a text with your questions
When Automation Becomes Dehumanisation (And How to Stop It Before You Lose Your Best Partners)If you're using AI to manage your affiliate program but wondering why engagement keeps dropping, this episode explains exactly what's going wrong. Leanna Klyne, Affiverse's Agency Director with 18 years in the trenches, joins Lee-Ann to dissect the hidden cost of over-automation. They explore why AI-approved partners sometimes include your competitors, how content creators are being misrepresented by tools that don't understand context, and why the human touch still drives the partnerships that actually convert. This conversation offers practical guardrails for using AI responsibly without sacrificing the relationships that make affiliate marketing work.Talking Points Include:The approval automation trap that declined a top publisher because AI couldn't distinguish between a media buyer and a content site, costing the program a valuable winter sports partner during summer dormancyWhy segmented outreach beats mass emails every time and how investing four extra hours monthly to tailor content by partner type builds the micro-trust relationships that drive long-term revenueThe compliance blind spot that could make you legally liable when faceless accounts and user-generated content creators slip through automated vetting without legitimate contact detailsListen to Find Out More About:Why being transparent about AI use in outreach emails actually increases response rates and adds humor that builds rapport instead of destroying trustThe specific data you should never put into public AI tools like ChatGPT because it becomes open source and violates client confidentialityHow to write program terms that clearly define acceptable AI usage for partners while protecting your brand from deepfakes and unauthorised voice replicationThe exact compliance risks that emerge when automated approvals let unverifiable partners into regulated verticals without legitimate contact informationWhy boring consistency often outperforms fancy AI implementation, and how simple calendar reminders maintain partner relationships better than sophisticated automationLee-Ann's personal policy on LinkedIn messages and why every response comes from her, not a chatbot pretending to be herKey Segments of This Podcast and Where You Can Tune In to Go Direct:[18:08] The segmentation strategy that achieves industry-leading open rates by speaking directly to six or seven partner types instead of mass-blasting generic content[27:00] How to use AI for trend spotting within partner data to identify optimal booking windows that increase performance 7% above industry mean while cutting wasted spend[37:09] The essential ethical guardrails that preserve humanity while enabling innovation, including the perspective shift that changes how you evaluate every AI decisionCall to ActionHuge thanks to Leanna Klyne for sharing the real-world AI frameworks she implements daily across Affiverse's agency clients. If this episode helped you see where automation enhances relationships versus where it destroys them, subscribe to the Affiliate Marketing Podcast so you catch every practical insight that helps you build programs partners actually want to join. Share this with another affiliate manager wrestling with AI adoption, and let's raise the standard for ethical partnership management across the entire industry.Send me a text with your questions
Why Your Clicks Are Down But Your Impact Might Be UpIf your affiliate traffic feels fragmented and you're wondering whether to panic about AI search, this episode cuts through the noise. Ewen Finser, CEO of ScaleVisible, shares battle-tested insights from managing over 100 websites through Google's algorithm upheavals and into the AI era. Lee-Ann and Ewen discuss why Reddit threads now outrank traditional reviews, how zero-click searches create hidden value for brands, and why YouTube might be your smartest investment right now. This conversation reveals a counterintuitive truth: the scariest disruptions often create the biggest opportunities for those willing to adapt strategically.Talking Points Include:The payment partnership that signals where AI search is heading and why PayPal's integration with Perplexity matters more than most affiliate managers realise for the future of attributionWhy your editorial placements are already providing AI value and the exact framework for describing citation impact to justify budgets when traditional clicks declineThe three-platform strategy that influences multiple AI engines simultaneously from YouTube rankings in ChatGPT to Reddit dominance in Google's AI OverviewsListen to Find Out More About:Why some de-indexed spam blogs are suddenly ranking in ChatGPT and what that means for content strategy in the short term versus long termThe exact correlation overlap between top 10 Google rankings and ChatGPT citations (hint: it's shockingly low at around 15 percent)How ReddVisible pivoted from affiliate publishing to Reddit reputation management to AI visibility strategy through three distinct market disruptionsWhy query fan-out matters more than individual keywords when optimizing for AI search engines that personalize every responseThe specific metrics Ewen tracks to demonstrate AI visibility impact when traditional attribution falls shortHow trust signals accumulate across Reddit, YouTube, and third-party blogs to influence AI recommendations without generating direct clicksKey Segments of This Podcast and Where You Can Tune In to Go Direct:[16:03] The real-world shopping journey example that illustrates search fragmentation across Which, Google, YouTube, ChatGPT, and Amazon[20:43] Why PayPal's Perplexity partnership signals the zero-click future and what affiliate managers should watch for next[32:39] Original content versus AI-generated spam: what works now versus what will work as AI engines develop their own web spam teamsRate, Review & Subscribe on Apple Podcasts"I love the Affiliate Marketing Podcast."
In this potent transmission, Hillary Faye and I go all the way in on what it really means to heal, awaken, and go direct to Source without intermediaries, dogma, or hierarchy. Hillary is an intuitive healer, teacher, and mentor for healers who has devoted over 23 years to the path of awakening and healing. She's trained and certified more than 5,000 energy healers—despite being the most reluctant Reiki teacher you've ever met. IN THIS EPISODE, WE EXPLORE: How Hillary went from "I am NOT teaching Reiki" to becoming the first official Reiki instructor at the largest yoga conference in North America The truth about Reiki: old stories, elitism, gatekeeping… and what remains pure and powerful Why we don't need intermediaries, lineages, or guru structures to access Source Kundalini yoga, mystery schools, and how spiritual paths can quietly run on fear + control The deeper purpose of modalities like Reiki and Akashic Records as doorways, not destinations Hillary's nervous system breakdown in 2019, and how Arcturian crystal chamber healing technology helped her restore harmony Reparenting, inner child healing, and becoming your own conscious mother The December energies: Gemini full moon, 12/12 gateway, completion cycles, and massive emotional purging Crystalline consciousness, Arcturian blue diamond light, and what it means to be "the technology" in human form Soul family cohorts, telepathic connection, and why we are not meant to heal alone This conversation is for healers, sensitives, and multidimensional beings who came here to end spiritual hierarchy, reclaim inner authority, and remember: You are the technology. You are the portal. You are the Source. ABOUT HILLARY FAYE Hillary Faye is an intuitive healer, teacher, and mentor for healers who has devoted more than twenty-three years to the path of awakening and healing. She turned her past trauma into transformation and now holds space for others to do the same. Hillary empowers people to trust their natural healing abilities and embody their soul's wisdom. She has guided, trained, and certified more than five thousand heart-centered energy healers and spends time in communion with benevolent higher-dimensional beings who share advanced healing technologies to support humanity. HILLARY'S FREE GIFT – CRYSTAL CHAMBER TRANSMISSIONS Get Hillary's free Crystal Chamber series for nervous system and energetic support: Vagus Nerve Crystal Chamber Adrenal Gland Regeneration Seven-Layer Aura "Spiritual Frequency Spa" Free gift: http://www.hillaryfaye.com/gift CONNECT WITH HILLARY Website: http://www.hillaryfaye.com Instagram: https://www.instagram.com/hillaryfaye108 SYDNEY'S SOLSTICE TRANSMISSION – Sunday DEC 21, 2025 Join my 2025 Solstice Transmission (Dec 21 @ 2pm EST live on Zoom, or register to receive the replay) for attuning the light within and activating your inner circuitry: https://embodiedascensionacademy.podia.com/soulstice-2025 MORE WAYS TO PLAY WITH SYDNEY 1:1 MENTORSHIP + SOUL SOURCING SESSIONS https://heavenonearthinc.as.me SOUL SOURCE UPDATES (NEWSLETTER) http://www.soulsource.substack.com EMBODIED ASCENSION ACADEMY http://www.embodiedascensionacademy.podia.com VISIONARY SOULS PODCAST https://open.spotify.com/show/419qkS0EuUsMlbPJKXabIB BOOKS – "I'M ASCENDING, NOW WHAT?" + "THE EMPATH EXPERIENCE" https://www.amazon.com/stores/author/B07DPM4VPQ WEBSITE http://www.sydneycampos.com
Why Trading Programs That Move Fast Break Everything (And How Slow Growth Built a 115-Country Empire)If your affiliate program chases explosive growth with aggressive spend and flashy campaigns, this episode reveals why you might be building on sand. Yana Ivanova and Nir Iter from Exness share how they scaled from 18 to 115 countries not through brute force marketing, but through something radical in trading: patience. Lee-Ann and her guests discuss why daily payouts matter more than commission rates, how localisation means hiring humans who actually understand regional nuances, and why the Latin American market demands emotional connection before transactional relationships. This conversation reveals a counterintuitive truth: sometimes slow and steady really does win the race.Talking Points Include:The payment infrastructure breakthrough that built trust faster than any marketing campaign and why waiting until month-end to pay affiliates destroys credibility in emerging marketsWhy treating LATAM as a single homogeneous market is the fastest path to failure and the exact localisation strategy that transformed passive content into community engagement across culturally distinct countriesThe team structure that prevents cannibalisation when 11 account managers chase global traffic and how individual KPIs combined with team goals create collaboration instead of internal competitionListen to Find Out More About:How Exness structures team KPIs to prevent account managers from fighting over global affiliates while maintaining healthy competitionThe buddy program that integrates new team members without creating hierarchical friction in an 11-person global teamWhy the company prioritises quality over quantity now, deliberately slowing growth to ensure sustainable partnershipsThe specific data points Exness analyses constantly to identify which markets deserve localised attention versus broad global treatmentHow mobile measurement platforms become essential tools for LATAM affiliates where phone traffic dominatesThe real reason trading affiliate programs traditionally used CPA models and how Exness diversified beyond that constraintKey Segments of This Podcast and Where You Can Tune In to Go Direct:[08:17] The long-term mindset explained through hotel guest analogies and why three-year plans beat quarterly targets[16:29] Daily payment implementation and the risk mitigation strategy that made it viable without enabling fraud[20:34] Team scaling from a handful to 11 professionals and how specialisation by region prevents global chaos[33:03] Honest advice for newcomers: pick your niche, build community, trust your dataLatin America: The Opportunity AheadFor affiliates considering Latin America in 2026, both guests offered clear direction. Yana's focus centres on local communities, as the region values authentic, community-driven marketing over impersonal automation. Nir emphasised mobile optimisation, noting that with young, mobile-first audiences, ensuring your tracking, creatives, and user experience are optimised for phones is non-negotiable. Tools like AppsFlyer or other mobile measurement platforms are essential.Send me a text with your questions
Guest: Katie King, Author of AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer ExperienceIf you've been treating AI like a search engine or worrying you're falling behind, this episode cuts through the noise. Katie King, who's been tracking AI developments since 2019 and advises major brands like O2, Arsenal, and Virgin, joins Lee-Ann Johnstone to reveal why 80% of AI success depends on people, not tools. She shares the strategic frameworks that turn scattered experiments into measurable business impact, explains why board-level resistance creates organizational AI imposter syndrome, and demonstrates how affiliate marketers can build competitive advantage through ethical implementation and agile adoption.Talking Points Include:Why AI projects fail without frameworks – how creating AI champion groups, weekly strategy meetings, and clear codes of conduct transforms random tool adoption into systematic competitive advantageThe ethics gap that threatens customer trust – why transparency, attribution clarity, and responsible governance must be designed into affiliate programs before regulation forces itStrategic agility over early adoption – how building continuous learning and due diligence into your operations prepares you for agentic AI and quantum computing without burning out your teamListen to Find Out More About:The exact prompt engineering techniques that teach AI your brand voice without requiring technical skills or expensive custom modelsWhy Circle and Mighty Networks platforms fail for community building while simple weekly Zoom calls succeed, and how this same principle applies to AI tool selectionThe six-month AI implementation roadmap Katie uses with clients that balances quick wins with sustainable capability buildingHow affiliate marketers should approach AI differently than other marketing channels because of the trust dynamics and partnership relationships at stakeWhy China leads in AI patents, Europe leads in ethical frameworks, and what that geopolitical split means for international affiliate programsThe specific metrics beyond sales that reveal whether your AI adoption creates genuine business value or just impressive-looking dashboardsKey Segments of This Podcast and Where You Can Tune In to Go Direct:[12:35] Why you don't need technical skills for AI success, and the hospitality management principles that make AI adoption feel natural instead of overwhelming[18:51] The reality check on organizational AI maturity: why even brands with impressive case studies struggle with board-level adoption and what that reveals about implementation gaps[27:42] Ethical AI requirements for affiliate marketing specifically, including transparency obligations, attribution clarity, and avoiding black-box decisioning that erodes partner trust[34:20] Katie's final advice for marketers who haven't started their AI journey: why strategic agility matters more than early adoption, and how to build frameworks that prepare you for what comes nextSend me a text with your questions
EXCITING NEWS! Now, you can be a Superstar for as low as just $3 a month! The Future Is Magical -New platform, new format, with a super fast new server-Easy upgrade, downgrade or cancel anytime https://www.nadiyashahsuperstars.comNEW! 4-WEEK COURSE STELLAR HEALING: UNLOCK YOUR COSMIC BLUEPRINT FOR RADIANT HEALTH & VITALITYWITH MEDICAL ASTROLOGER KIRA SUTHERLAND!MONDAYS IN JANUARY 2026SIGN UP BEFORE DEC 31ST TO CHOOSE YOUR TUITION RATE!Learn More & Sign up now at synchronicityuniversity.comAre you ready to discover the profound connection between the stars and your health? For centuries, healers have looked to the heavens for guidance on wellness, vitality, and healing. Now, renowned medical astrology expert and Australian Naturopath/Nutritionist Kira Sutherland invites you on an extraordinary journey that bridges ancient wisdom with modern application. In this transformative 4-week intensive course, you'll unlock the secrets hidden in your natal chart and discover how celestial rhythms directly influence your physical, emotional, and energetic well-being. Get ready to become the architect of your own stellar health journey!Learn More & Sign up now at synchronicityuniversity.comNEW! 2025 NOVEMBER SPEAKER SERIES!WITH A PHENOMENAL LINEUP OF THE BEST OF THE BEST!Learn More & Sign up now at synchronicityuniversity.comScheduleClass 1: Ashli Scott | Esoteric Medicine of Fall & WinterClass 2: Stephen Poplin | Fine Tuning the Birth Chart: RectificationClass 3: Sharri Keller | Cosmic Care: How to Work with Herbs Through the Lens of AstrologyClass 4: Luisa Arboleda | BaZi Astrology Made Simple: Find Your Day Master and Elemental BalanceClass 5: Geoff Gronlund | Rebel Mars Through the Signs and Houses FRENCH VANITY FAIR Top 12 astrologers on the planethttps://shorturl.at/zDqqoREFINERY29 Top 10 astrologers on YouTube https://shorturl.at/ci5NEThank You FOR MAKING my most recent books #1 NEW RELEASE ON AMAZON ASTROLOGY BOOKS! GET MY BOOKS NOW: OF RAVENS & DRAGONFLIES: http://bit.ly/47lI24qThe Universe is Wise &Loving: https://shorturl.at/p2u2QPrayers to The Sky: https://amzn.to/38bZh6SBe Social: To interact and be in the loop on astrological happenings and inspirations... 'Like' me here: http://www.facebook.com/nadiyashahdotcomhttps://www.facebook.com/synchronicityuniversity'Follow' me here: http://twitter.com/nadiyashah'Follow' me here: http://nadiyashah.bsky.social'Follow" me here: http://instagram.com/nadiyashah http://instagram.com/nadiya_shahhttps://www.instagram.com/synchronicityuniversity/'Follow" me here: https://www.threads.net/@nadiya_shah'Follow' me here: https://www.tiktok.com/@nadiya.shahThank You for watching!*N.
EXCITING NEWS! Now, you can be a Superstar for as low as just $3 a month! The Future Is Magical -New platform, new format, with a super fast new server-Easy upgrade, downgrade or cancel anytime https://www.nadiyashahsuperstars.comNEW! 4-WEEK COURSE STELLAR HEALING: UNLOCK YOUR COSMIC BLUEPRINT FOR RADIANT HEALTH & VITALITYWITH MEDICAL ASTROLOGER KIRA SUTHERLAND!MONDAYS IN JANUARY 2026SIGN UP BEFORE DEC 31ST TO CHOOSE YOUR TUITION RATE!Learn More & Sign up now at synchronicityuniversity.comAre you ready to discover the profound connection between the stars and your health? For centuries, healers have looked to the heavens for guidance on wellness, vitality, and healing. Now, renowned medical astrology expert and Australian Naturopath/Nutritionist Kira Sutherland invites you on an extraordinary journey that bridges ancient wisdom with modern application. In this transformative 4-week intensive course, you'll unlock the secrets hidden in your natal chart and discover how celestial rhythms directly influence your physical, emotional, and energetic well-being. Get ready to become the architect of your own stellar health journey!Learn More & Sign up now at synchronicityuniversity.comNEW! 2025 NOVEMBER SPEAKER SERIES!WITH A PHENOMENAL LINEUP OF THE BEST OF THE BEST!Learn More & Sign up now at synchronicityuniversity.comScheduleClass 1: Ashli Scott | Esoteric Medicine of Fall & WinterClass 2: Stephen Poplin | Fine Tuning the Birth Chart: RectificationClass 3: Sharri Keller | Cosmic Care: How to Work with Herbs Through the Lens of AstrologyClass 4: Luisa Arboleda | BaZi Astrology Made Simple: Find Your Day Master and Elemental BalanceClass 5: Geoff Gronlund | Rebel Mars Through the Signs and Houses FRENCH VANITY FAIR Top 12 astrologers on the planethttps://shorturl.at/zDqqoREFINERY29 Top 10 astrologers on YouTube https://shorturl.at/ci5NEThank You FOR MAKING my most recent books #1 NEW RELEASE ON AMAZON ASTROLOGY BOOKS! GET MY BOOKS NOW: OF RAVENS & DRAGONFLIES: http://bit.ly/47lI24qThe Universe is Wise &Loving: https://shorturl.at/p2u2QPrayers to The Sky: https://amzn.to/38bZh6SBe Social: To interact and be in the loop on astrological happenings and inspirations... 'Like' me here: http://www.facebook.com/nadiyashahdotcomhttps://www.facebook.com/synchronicityuniversity'Follow' me here: http://twitter.com/nadiyashah'Follow' me here: http://nadiyashah.bsky.social'Follow" me here: http://instagram.com/nadiyashah http://instagram.com/nadiya_shahhttps://www.instagram.com/synchronicityuniversity/'Follow" me here: https://www.threads.net/@nadiya_shah'Follow' me here: https://www.tiktok.com/@nadiya.shahThank You for watching!*N.
If your affiliate program has hundreds of inactive partners gathering dust, this episode reveals exactly how to bring them back. Alex Hitt, an affiliate marketer who built thriving communities of hundreds of active members, shares the hotel management principles he uses to create loyalty that goes far beyond commission payments. Lee-Ann and Alex discuss why most programs accidentally kill engagement, how to scale personalisation without burning out, and why one 30-minute weekly call does more for retention than any email campaign.Talking Points Include:The hospitality industry secret that made one hotel number one in the world – and how offering affiliates something valuable for free at exactly the right moment transforms transactional relationships into genuine partnershipsWhy community platforms often fail but weekly Zoom calls succeed – where real engagement actually happens and how to structure drop-in events that affiliates want to attendThe white-glove onboarding process that keeps new affiliates active – from putting the calendar invite directly in their hand to following up before their first eventListen to Find Out More About:Why Alex refuses most one-on-one meeting requests and what he offers instead that closes more deals with less pressureThe exact metrics Alex tracks to identify super-inviters versus super-producers in his community (and why these are two different people)How to enforce group chat boundaries without alienating members when conversations drift into birthday wishes and grocery shopping updatesThe six critical mistakes that kill affiliate communities before they launch, and how to plan strategically before investing time and resourcesWhy getting each affiliate to refer just 1.1 other people creates exponential program growth over timeHow to scale personalization by using mass email for announcements while reserving WhatsApp, LinkedIn, and Facebook for genuine relationship buildingKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:15] How getting laid off from a dream hotel job in Hawaii on day one forced Alex into entrepreneurship and eventually affiliate marketing[18:55] The efficiency math explained: one 30-minute Zoom call with 50 people versus trying to schedule 50 separate one-on-one meetings[27:00] What Alex tracks to measure community health beyond sales: last login time, external business growth, and engagement patternsHuge thanks to Alex Hitt for sharing his community-building strategies with us. If this episode sparked ideas for transforming your own affiliate program, subscribe to the Affiliate Marketing Podcast so you never miss practical insights like these. Share this episode with another affiliate manager struggling with retention, and let's raise the standard for how we treat our partners.Rate, Review & Subscribe on Apple Podcasts"I love the Affiliate Marketing Podcast."
הנגשת נושא הסייבר להנהלה בכירה ודירקטוריון היא נושא מורכב, נדרשות יכולות לגשר בין היעדים העסקיים של הארגון, הפערים בשפה והשינוי בתרבות הארגונית על מנת להגן על הארגון בצורה מיטבית הדס תמם בן אברהם סגנית הדיקן בקריה האקדמית אונו ונחשון פינקו מייסד ובעלים בניאטק סייבר סקיורטי ואוונגליסט סייבר בשיחה עם יפעת גודינר הבעלים של גודירקט. יפעת משמשת כיועצת להנהלות ודירקטוריונים ולשעבר המנמ"רית של אוניברסיטת באר שבע וסמנכ"לית מערכות מידע בחברת האנרגיה או.פי.סי. שיחה על שילוב אנשי מקצוע בתחום הטכנולוגי לדירקטוריונים, ליווי הנהלות ודירקטוריונים בגיבוש אסטרטגיה וחזון לנושא הטכנולוגיה בכלל וסייבר בפרט
Kyle Denhoff, head of audience development for HubSpot Media, joined me to talk about how HubSpot has built one of the most effective media operations inside a tech company. We discuss how HubSpot's practical, non-ideological approach to inbound marketing evolved into a full-fledged media business spanning newsletters, podcasts, and creator partnerships. Kyle shares how HubSpot balances editorial independence with business goals, the economics of building durable audience relationships, and why companies are better off thinking long-term rather than treating marketing like a vending machine. HubSpot's go-direct playbook offers a glimpse into how companies are rethinking owned media as a strategic asset, not just a marketing channel.Thanks to Marigold for sponsoring this episode. See how Hearst UK uses Sailthru by Marigold and Marigold Liveclicker to connect with millions of readers daily using personalization that feels one-to-one. From onboarding to retention, read to learn their winning strategy.
The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative. 00:00:00 Intro 00:00:32 Why you should go direct 00:03:23 Opinions became decentralized 00:09:36 Coaching founders to go direct 00:15:20 Laying out your comms strategy 00:17:51 Crafting a message that sticks 00:22:57 Should founders use AI to write? 00:27:01 Tapping into the cultural sixth sense 00:32:13 Say what no one else will 00:35:20 Why AI can't fake emotion 00:41:23 The power of the right messenger 00:47:31 Borrowing tactics from elections 00:55:12 Apple vs. crypto cults 01:02:38 What to do when launching 01:07:06 Stop making narcissistic announcements 01:09:55 Why slogans actually work 01:14:29 CrowdStrike's tone problem Hey! I'm David Perell and I'm a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Follow me Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel X: https://x.com/david_perell Learn more about your ad choices. Visit megaphone.fm/adchoices
Lulu Cheng Meservey puts founders in control of their narrative using one simple principle: Go Direct. This week, we're revisiting our conversation with the CEO and Founder of Rostra, the go-to communications agency for Silicon Valley founders. Lulu joins Lightspeed Partner and Host Michael Mignano on the podcast to talk about her modern communications playbook for founders of places like Ramp, SSI, Scale, Anduril, Suno, and The Free Press. They talk about why a comms strategy is just as important as a product strategy. Plus, Lulu shares her after action reports on Based Zuck, SpaceX, Tesla, and Waymo. Episode Chapters:(00:00) Introduction (01:29) Why Founder Led Communication Works (03:47) Challenges and Strategies for Founders(06:49) Lulu's Career Experience(08:34) Substack (12:11) Have a Clear Company Mission (18:01) The ‘Go Direct' Manifesto(23:59) Traditional Media in Communication Strategy(24:40) Targeted Communication: Persuading Key Decision Makers(25:54) Effective Use of Press and Media Outlets(28:30) Lulu's After Action Report: Tesla's Recent Event(36:11) Apple's Strategy and Public Perception(38:46) Waymo's Underrated Progress in Autonomous Vehicles(40:17) Meta's Positive Feedback Loop and Based Zuck(43:42) The Importance of Founder-Led Companies(47:27) Final ThoughtsStay in touch:www.lsvp.comX: https://twitter.com/lightspeedvpLinkedIn: https://www.linkedin.com/company/lightspeed-venture-partners/Instagram: https://www.instagram.com/lightspeedventurepartners/Subscribe on your favorite podcast app: generativenow.coEmail: generativenow@lsvp.comThe content here does not constitute tax, legal, business or investment advice or an offer to provide such advice, should not be construed as advocating the purchase or sale of any security or investment or a recommendation of any company, and is not an offer, or solicitation of an offer, for the purchase or sale of any security or investment product. For more details please see lsvp.com/legal.
Lulu Cheng Meservey puts founders in control of their narrative using one simple principle: Go Direct. Lulu is the Founder and CEO of Rostra, the go-to communications expert for Silicon Valley founders of places like Ramp, SSI, Scale, Andruil, Suno, and The Free Press. Lulu joins Lightspeed Partner and Host Michael Mignano on the podcast to talk about her modern communications playbook for founders and why a comms strategy is just as important as a product strategy. Plus, Lulu shares her after action reports on Based Zuck, SpaceX, Tesla, and Waymo. Episode Chapters: (00:00) Introduction (01:29) Why Founder Led Communication Works (03:47) Challenges and Strategies for Founders (06:49) Lulu's Career Experience (08:34) Substack (12:11) Have a Clear Company Mission (18:01) The ‘Go Direct' Manifesto (23:59) Traditional Media in Communication Strategy (24:40) Targeted Communication: Persuading Key Decision Makers (25:54) Effective Use of Press and Media Outlets (28:30) Lulu's After Action Report: Tesla's Recent Event (36:11) Apple's Strategy and Public Perception (38:46) Waymo's Underrated Progress in Autonomous Vehicles (40:17) Meta's Positive Feedback Loop and Based Zuck (43:42) The Importance of Founder-Led Companies (47:27) Final Thoughts Stay in touch: www.lsvp.com X: https://twitter.com/lightspeedvp LinkedIn: https://www.linkedin.com/company/lightspeed-venture-partners/ Instagram: https://www.instagram.com/lightspeedventurepartners/ Subscribe on your favorite podcast app: generativenow.co Email: generativenow@lsvp.com The content here does not constitute tax, legal, business or investment advice or an offer to provide such advice, should not be construed as advocating the purchase or sale of any security or investment or a recommendation of any company, and is not an offer, or solicitation of an offer, for the purchase or sale of any security or investment product. For more details please see lsvp.com/legal.
In this episode, Thomas is joined by Scott Morse, founder of Lamassu Leads and host of the "Leads 2 Deals" podcast. Scott specializes in helping real estate investors find motivated sellers and acquire properties through innovative lead generation strategies. Together, Thomas and Scott dive deep into the art of dominating any market by leveraging cold outbound marketing and multiple sales channels to reach motivated sellers directly. They cover: - How to use multiple marketing channels to dominate the real estate investment space. - The benefits and challenges of cutting out wholesalers and going direct to sellers. - Key strategies for identifying and targeting motivated sellers in any market. - Tips for building a high-performing sales team and training them to close more deals. - Why understanding and improving sales skills is crucial for every real estate investor. Whether you're an experienced investor looking to scale your business or just starting out, this episode is packed with actionable insights to help you grow your portfolio and improve your sales strategy. To become a client, request a consultation from Hall CPA, PLLC at go.therealestatecpa.com/3KSEev6 Get the Top 8 Mistakes Real Estate Investors Make: go.therealestatecpa.com/3ygHVrJ Join the Tax Smart Insiders Community: go.therealestatecpa.com/3Xx1Cpd Connect with Scott: https://lamassuleads.com/ https://www.instagram.com/lamassuleads/ The Tax Smart Real Estate Investors podcast is for general information purposes only and is not intended to provide, and should not be relied on for, tax, legal, or accounting advice. Information on the podcast may not constitute the most up-to-date legal or other information. No reader, user, or listener of this podcast should act or refrain from acting on the basis of information on this podcast without first seeking legal and tax advice from counsel in the relevant jurisdiction. Only your individual attorney and tax advisor can provide assurances that the information contained herein – and your interpretation of it – is applicable or appropriate to your particular situation. Use of, and access to, this podcast or any of the links or resources contained or mentioned within the podcast show and show notes do not create a relationship between the reader, user, or listener and podcast hosts, contributors, or guests.
In this episode of the Capitalmind Podcast, Deepak and Shray dissect the surge in New Fund Offerings (NFOs) by mutual funds, dissecting why fund houses are launching new schemes and who truly benefits from them—whether it's the AMC, the customer, or intermediaries like distributors. We also discuss the economics of fund distribution, the role of intermediaries, and how to identify the best options for your investments. The episode also ventures into the often not talked about side of financial advisory, the unrealistic expectations of managing wealth independently, and the vital role of professional advisors. Additionally, they explore the cyclic nature of NFOs, investor hype in bull markets, and the risks of market oversaturation, concluding with advice on navigating financial products during booming market conditions. Whether you're a seasoned investor or just getting started, this episode is packed with insights that can help you make informed decisions. Timestamps 00:00 Introduction to the Capitalmind Podcast and disclaimer 00:43 Overview of New Fund Offerings (NFOs) 02:29 Historical Context and SEBI Regulations 03:24 Fund Categories and Flexibility 05:00 The Role of Fund Managers and Themes 08:50 Marketing and Distribution Economics 12:04 Impact on Customers and Fund Houses 29:47 Advertising and Expense Management 33:33 The Role of SEBI in Fund Innovation 34:29 The Impact of Fund Variety on Investors 35:30 The Importance of Innovation in the Mutual Fund Industry 36:59 Challenges of Fund Categorization 42:43 The Role of Financial Advisors and RIAs 49:55 Mutual Fund Distributors vs. Bank RMs 55:27 When to Go Direct with Your Investments 01:05:50 The Cycle of NFOs in Bull Markets 01:09:01 Conclusion and Final Thoughts
Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She's now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year. In this episode, we discuss: The seamless integration of online and offline marketing strategies The synergy between catalogues and email marketing How to leverage customer service and website alignment Dive in: [07:02] Maintain brand consistency across social media platforms. [09:56] Consider email and mail for catalogue distribution. [13:33] Encourage catalogue use, seize warm customer interest. [16:20] Consistent website and catalogue branding is crucial. [19:51] Consider retail partnerships, online presence, and consistency. [22:40] Insider Tips from Anna! Find the notes here: https://keepopt.com/212 Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor
Fionnán Sheahan talks to Eamon about Simon Harris's first week as Taoiseach. Fionnán is Ireland Editor for Independent.ie, The Irish Independent and The Sunday Independent.Recorded on Friday 12th April 2024. Become a member at https://plus.acast.com/s/the-stand-with-eamon-dunphy. Hosted on Acast. See acast.com/privacy for more information.
Episode 122: Lulu Meservey is the former Chief Communications Officer of Activision Blizzard and Substack. This episode, I read her recent manifesto, which details the importance of founders crafting their narrative, learning how to communicate, and going direct to their audiences via social media. Original essay: https://www.rostra.co/ Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com #FoundersJournal #Startups #Entrepreneur Listen to Founder's Journal here: https://link.chtbl.com/OV4W93_W Watch Founder's Journal here: https://www.youtube.com/@FoundersJournal/ Subscribe to Morning Brew! Sign up for free today: https://bit.ly/morningbrewyt Follow The Brew! Instagram - https://www.instagram.com/morningbrew/ Twitter - https://twitter.com/MorningBrew Tik Tok - https://www.tiktok.com/@morningbrew Follow Alex! Alex Lieberman (@businessbarista) Learn more about your ad choices. Visit megaphone.fm/adchoices
Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you'll learn when you should use a freebie and when you shouldn't—and why. Plus we'll touch on what makes a freebie valuable (for you as well as for the customer) and why giving stuff away for free is still not my favorite strategy in most situations. Highlights:One thing that makes me different from other digital marketing coachesWhen to use a freebie vs. direct to sale depends on two factors: price and marketing strategyIn general, low-ticket can skip the freebie and go direct to sale UNLESS you're using partner marketing. And high-ticket needs a warm-up offer… which may or may not be a freebie. Low-ticket through ads = direct to saleLow-ticket through email marketing = direct to sale for your own subscribersLow-ticket through partner marketing = lead magnetLead magnet rules for partner marketingHigh-ticket = offering a warm-up / buffer experience is wiseResources mentioned in this episode:Episode 6 - Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From YouPodcast series on email marketingEpisode 16 - How to get new email subscribersEpisode 17 - How to communicate with your email subscribersEpisode 18 - How to turn email subscribers into paying customersPodcast series on partner marketingEpisode 47 - What is partner marketing and how does it work?Episode 48 - Seven partner activities to grow your email list and your salesEpisode 49 - How to find great marketing partnersAre you a digital marketing genius? Take our quiz to find out!Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
Vidcast: https://www.instagram.com/p/C4L0Il9rDMq/ The Consumer Product Safety Commission and Vernier Science Education now recall Vernier Go Direct Charge Stations as they tend to overheat risking burns to users. Affected is model number GDXCRG2617R1. About 15,000 charge stations were sold online at Vernier.com, fishersci.com, flinnsci.com, and at us.vwr.com. Stop using these charge stations and contact Vernier Science Education at 1-888-837-6437 or via email at support@vernier.com to receive instructions regarding product return for a free repair. https://www.cpsc.gov/Recalls/2024/Vernier-Science-Education-Recalls-Go-Direct-Charge-Stations-Due-to-Burn-Hazard #vernier #charger #overheating #burns #recall
Sony and Nintendo drop new showcases, the FTC blames Microsoft for devastating Xbox court document leak, and the latest iPhone lean in on AAA gaming. All that and more on episode 378 of Rated G.
What are you waiting for? It's time to click like and subscribe to the MultifamilyCollective Podcast. Elevate your intellectual palate, ignite your professional trajectory, and become a thought leader in the multi-family space. This is an invitation to enrich your mind and your career. Go ahead, and make your next click your best click. Thank you for considering this request; your future self will thank you too. In this episode of MultifamilyCollective, I offer a coaching tip on conflict resolution. The most effective approach is to directly communicate with the person or team responsible for making things happen, rather than following the traditional hierarchy. #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi --- Send in a voice message: https://podcasters.spotify.com/pod/show/mike-brewer/message Support this podcast: https://podcasters.spotify.com/pod/show/mike-brewer/support
Hello. Checkout Acorns by clicking the link https://share.acorns.com/m_g.miralrio very educational and useful offer for kids and teaching them money management and financial goal setting skills.Robinhood for its allure and the best experience. https://join.robinhood.com/melissm-a1f05eWeBull https://a.webull.com/NcHtexJQI8Eq5OoJz2Melissa.Purchase a Coffee for MelissaCashapp $yourangelicDonatehttps://www.paypal.com/donate/?hosted_button_id=MFTH2DPSV35F6https://www.paypal.com/donate/?hosted_button_id=A8DWWJ7NVW6YSa show on relationships & other issues that is uncut, unsugarcoated, direct, and straight to the point.. not for the ears of the delicate or faint at heart.- out of the boxCheck out:*The Morning Ramble Podcasthttps://www.spreaker.com/show/the-morning-ramble-with-your-angelic-karmaListen in as I "cross the lines and boundaries" fearlessly going into the ugliness of relationships to unmask what is covered up, ignored, or intentionally avoided. My intention is to shed light on what needs to be dealt with directly in order to save and/or create long lasting mutually nurturing healthy relationships. I'm going in!!If you would like to be a guest on an upcoming show send your request to yourangelickarma@gmail.com and we will get back to you. Thanks! Enjoy!Big Businesses and Corporations • Soul TribePay Your Fair Share Donations are tax deductible BIG PICTURE SPIRITUAL LESSON LEARNEDhttps://www.paypal.com/donate?campaign_id=RC65ET2ZRFCGEor -email yourangelickarma@gmail.com
There will come a time when the only houses that are up in the market are the nicest and most fixed up for a reasonable price. Today's guest, Zack Boothe, shares with us how he was able to produce a successful inventory along with creating an application that helped thousands of people find real estate owners through trial and error. With Zack's app, anyone can go direct to the seller and seal the deal!Another highlight of this episode is when he shared his 40-day challenge of achieving his American income goal which is to generate a $40,000 income in 40 days. He also shared how much fulfillment he's getting by helping thousands of people and his crystal ball on what's going to happen in the next six months or years. Remember, this is your MBA. Have a notepad handy, and get ready to take some notes!Key Points from This Episode: Zack shared how he started helping and working with investors. Zach found fulfillment in helping people more than money. What did Zach do to successfully get his inventory? Zack explains his strategy called “Driving for Dollars”. Zack talks about how he found a way to systematize his marketing list using augmented reality. An in-depth explanation of what the Deal Machine is and how it helps your real estate business. How was Zack able to purchase his first two real estate properties with just $2000 seed money? How did Zack sell a piece of paper for $105,000? Zack shares how he achieved his average American income–$40,000 in just 40 days. The current state of the people and their disposition in the market. When will the market shift from a seller's market to a buyers' market? Zack's crystal ball regarding the projections for the next 6 months or year. Tweetables:“I had to give away whatever I wanted to receive.” – Zack Boothe“If you want love, you give love. If you want money, you gotta give money. And so I was like, okay, well I'm gonna do a million dollars in my investment business next year, but I gotta do that for other people too.” – Zack Boothe“You can drive and see these houses and they may not wanna sell today, but they'll sell in three months, six months, a year, two years. It's not gonna go to an end buyer that can even qualify. The banks won't even give them money for the house because it's such a bad shape.” – Zack Boothe“There's a lot of issues that come up. But the thing that I love about what I do is I don't have any debt. I have debt, but it's covered by tenants on my stuff.” – Zack Boothe“I am more excited about the next two, three years of my life than I have ever been in this industry because it's going to shift from a seller's market to a buyer's market.” – Zack BootheLinks Mentioned:ListSource WebsiteDeal Machine WebsiteZack Boothe on FacebookDriving for Dollars Mastery WebsiteZack Boothe on InstagramZack Boothe on TikTok40-day ChallengeAbout Zack BootheJust a few years ago, Zack Boothe was a window cleaner. You can even find his window-cleaning tutorial videos on youtube with millions of views. Although he achieved success with his window cleaning business, he always dreamt of being a real estate investor. Taking a leap of faith, he walked away from window cleaning, and within a handful of years, he was making over a million dollars per year from real estate investing. Zack now has his own team and spends much of his time giving back and helping others get started in the competitive game of real estate.Zack is passionate about sharing how easy it is to be successful once you implement a system that consistently produces discounted properties. When he isn't helping people make money through real estate, Zack can be found spending time with his wife and two children and hiking the mountains of the Western United States.
On this episode of Lochhead on Marketing, let's talk about public relations/communications, and a very different point of view about that. In particular, why your content is your marketing. Towards the end, we'll talk about five easy steps to consider when building your own direct audience, and bypassing the legacy publications: the old-school, dusty gatekeepers. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Problem with Legacy Media This episode is inspired in part by a conversation I had with a CEO friend, which I then posted on LinkedIn. It reads: A CEO friend just asked me, if he should go to a PR/Marketing smooze event with the legacy business media. Here's my advice. (Warning: I'm biased. But for a reason) The bulk of legacy media is a waste of time. I used to write for many of the biggest legacy business media outlets. Stopped 5+ years ago, because a) (almost) no one reads it and b) it is mostly clickbait. No one reads Forbes fortune Fast Company, Inc, etc. anymore. Your best ROI will come from building your own media and thought leadership. And the AHA here is every company needs to be a media company. Playing Both Sides Another issue is that even as these legacy media have gone digital, they still rely on cookie cutter strategies and clickbait-y articles. They play the SEO game to keep their websites on top of searches, and then have companies pay to be featured as top so-and-so in a category. Some even go as far as charging subscription to access their media, which is a whole other reason why people don't read their stuff anymore. You pay to get the “information”, only to find out that it's something you can probably read 2 lines down the search results. Essentially, they are trying to get revenues from both sides of the process, which will eventually lead to burning both ends of the stick faster. They are still clinging to traditional ways, which shows even when they went digital. Go Direct to the Source So rather than subscribing to “publication lists” that doesn't really net you any traffic, it's best to do it in-house and go direct to the source by tapping into the digital market itself. You can start small with building up channels in various social media platforms, and promoting your content and linking back to your website if they are interested for more. At the very least, you now have a platform to actively engage your audience, and get a pulse of what works and what doesn't, and go from there. To find out the other steps in doing better PR and communications on your own, download and listen to this episode. Bio Christopher Lochhead is a #1 Apple podcaster and #1 Amazon bestselling co-author of books: Niche Down and Play Bigger. He has been an advisor to over 50 venture-backed startups; a former three-time Silicon Valley public company CMO and an entrepreneur. Furthermore, he has been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “off-putting to some” by The Economist. In addition, he served as a chief marketing officer of software juggernaut Mercury Interactive. Hewlett-Packard acquired the company in 2006, for $4.5 billion. He also co-founded the marketing consulting firm LOCHHEAD; the founding CMO of Internet consulting firm Scient, and served as head of marketing at the CRM software firm Vantive. We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!
Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.This is our Wednesday show, where we niche down to a single topic, think about a question and unpack the rest. This week, Natasha asked: How does the "build in public" mindset impact the way that startups are built? Alex and Natasha chatted through the difference between building in public, going direct, startup PR, and just straight-up hype.We spoke about the challenges in community and recent examples that show the difficulty of building in public (and then clamming up).The conversation included Launch House, Copy.ai, On Deck, Egnyte, and even Databricks. While we have very biased reasons for more companies to build in public -- we love to learn things! -- we tried to expand the conversation to include more perspectives.We'll be back on Friday with our regular news roundup, an episode that may include a voice that you'll hear more frequently in the coming months!Before we go, two programming notes (that help your wallet, too):First up, use code "EQUITY" for a special listener discount for Disrupt tickets. We're less than one month away!We also have a special for those impacted by layoffs. If you were laid off, go here to get a free ticket to TechCrunch Disrupt's Expo.Equity drops every Monday at 7 a.m. PT and Wednesday and Friday at 6 a.m. PT, so subscribe to us on Apple Podcasts, Overcast,Spotifyand all the casts. TechCrunch also has a great show on crypto, a show that interviews founders, a show that details how our stories come together and more!
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