Podcasts about resources first

The U.S. economy showed much stronger-than-expected growth in the first quarter than previously thought, according to a big upward revision Thursday from the Commerce Department. GDP increased at a 2% annualized pace for the January-through-March period, up from the previous estimate of 1.3% and ahead of the 1.4% Dow Jones consensus forecast. This was the third and final estimate for Q1 GDP. The growth rate was 2.6% in the fourth quarter.In this episode of The Higher Standard, Chris and Saied examine this news and determine the effect it will have on the economy as a whole.They discuss data from Realor.com, indicating that the number of homes for sale this month was actually 7% higher than June of last year. However, in just the last week, that comparison went negative, with the number of homes for sale falling below year-ago levels for the first time in 59 weeks.Chris and Saied look at a report from the Labor Department, shown that initial jobless claims decreased by 26,000 to 239,000 in the week ended June 24, lower than all the estimates given in a recent survey of economists.They also offer some thoughts on cryptocurrency's lack of government regulation and the opportunities it offers to traders wishing to bypass government red tape. However its lack of formal oversight also makes it ripe for abuse.Join Chris and Saied for this fascinating and informative conversation.Enjoy!What You'll Learn in this Show:Why luxury watch prices are near their lowest level in two years.Why positive GDP growth means the economy is in expansion mode.Why mortgage rates are about to go higher.And so much more...Resources:"First-quarter economic growth was actually 2%, up from 1.3% first reported, in major GDP revision" (CNBC via Instagram)"World's dealmakers are down $1 trillion in one of worst years for M&A and IPOs in decades" (Bloomberg Business via Instagram)"Dealmakers Adrift as $1 Trillion Vanishes in First Half" (Bloomberg)"Prices for luxury Swiss watches are near the lowest in almost two years on the secondary market" (Businessweek via Instagram)"Popularity of Apps for Early Paydays Masks Added Risks" (Bloomberg)"House hunting is already tough. Guess what? It's about to get harder" (CNBC)"First-quarter economic growth was actually 2%, up from 1.3% first reported in major GDP revision" (CNBC)"He lost $340,000 to a crypto scam. Such cases are on the rise" (NPR)https://www.npr.org/2023/06/25/1180256165/crypto-scam-senior-victims-spirebit"US Jobless...

Scientists from the University of California San Francisco have managed to identify biomarkers for pain in the brain that would make it easier to predict and treat chronic and acute pain in the future. In ThePrint #̦PureScience, Sandhya Ramesh explains the experiment and implications. ----more----Subscribe to the Pure Science Telegram Channel https://t.me/PureScienceWithSandhyaRamesh----more----Resources: First up-close images of Mars's little-known moon Deimos https://www.nature.com/articles/d41586-023-01422-1

As an advocate for Early Childhood Education, it can be challenging to see progress at the pace one desires. However, a recent guest on The Everything ECE Podcast, Kimberly Goll, President and Chief Executive Officer of First 5 Orange County in the United States, is playing the long game and seeing positive results. In the episode, Goll discusses the various systems they have implemented to support children's first five years, emphasizing that it extends beyond just the child care profession. The conversation is insightful and offers new ideas for advocacy efforts. Listeners are sure to find it fascinating and inspiring. Check out the episode today! Resources: First 5 Orange County - Website Kid Builders Activities - Website Early Development Index - Website Child Care Landscape Analysis - Website Strengthening Families - Website

Physicians are faced with a unique set of challenges in their profession. They must balance providing quality care to patients as a lightworker while dealing with the increasing pressures of their organization's revenue model. To help alleviate this, it is important to create an ideal job description that is tailored to the ideal medical practice for each individual physician. The practice optimization process involves understanding the current state and what can be done to improve it. This will help them find an environment where they can thrive and make a positive impact on their patients' lives.   “There's a phrase that I learned to live by a long time ago: You don't get what you want in life.  You get what you tolerate.” Dike Drummond MD   In this episode, we talk about: Recap: The lightworker vs the whirlwind, and the origins of your practice overwhelm The little voice in your head that tells you when it's time to act The physician's Venn Diagram of Happiness Identifying your gap between your current position and your desired position   Resources: First part: The Lightworker vs. the Whirlwind - 63% Burnout Means We are Losing this Battle Second part: The Origins of Your Practice Overwhelm - the Drivers of the Whirlwind The Happy MD Blog: https://www.thehappymd.com/blog/building-your-ideal-job-step-one   Learn more about Dr. Dike and The Happy MD: https://linktr.ee/dikedrummond   We would love to hear your feedback. Send us your review on Apple Podcasts/Itunes, or in other directories through this link: https://www.podchaser.com/podcasts/physicians-on-purpose-1546320    

Like most of us, Kate Robinette came to AEC through a circuitous route. But hers was an intentional path, made by consciously placing stones to learn her strengths, educate herself, fill holes, and gain advocates. Deirdre and Kate talk about being different, bringing strengths to a conscious level, and dragons in this humorous and deep dive conversation. Kate's top 5 tips to grow your career: Know your strengths and get use to talking about what you do best and how you bring value. Look for things you want to do and find ways to make that happen. Ask lots of questions and ask for help. Get comfortable with being uncomfortable. (Change happens outside your comfort zone.) Do informational interviews. Resources: First, Break All the Rules Now, Discover Your Strengths Strengths Based Leadership Adam Grant's WorkLife Podcast    

In this second of three episodes on God's law, Jon and Justin talk about the three uses of the law. In considering the three uses of the law, we are essentially answering the question, "Why did God give the law?" The first use of the law is to show us our sin and drive us to Christ. The second use is to teach all men right and wrong--and to restrain our corruption. The third use is to serve as the guide for our living in Christ. Without these uses in view, we are prone to make all kinds of errors in our application and understanding of God's law. Semper Reformanda: Jon and Justin consider how the uses of the law are often collapsed in our day and the resulting fallout of this confusion. In contending for the uses of the law, we are simply seeking to use the law lawfully (1 Timothy 1:8). Resources: First episode in this series: "Intro to Law and Gospel Distinction"Our episode on "What Must I Do to Be Saved?"Our episode on "John Piper on Holiness"Our episode on "Following Jesus Is Not the Gospel"Our episode on "Faith Without Works is Dead: James 2"

In this second of three episodes on God's law, Jon and Justin talk about the three uses of the law. In considering the three uses of the law, we are essentially answering the question, "Why did God give the law?" The first use of the law is to show us our sin and drive us to Christ. The second use is to teach all men right and wrong--and to restrain our corruption. The third use is to serve as the guide for our living in Christ. Without these uses in view, we are prone to make all kinds of errors in our application and understanding of God's law.Semper Reformanda: Jon and Justin consider how the uses of the law are often collapsed in our day and the resulting fallout of this confusion. In contending for the uses of the law, we are simply seeking to use the law lawfully (1 Timothy 1:8).Resources:First episode in this series: "Intro to Law and Gospel Distinction"Our episode on "What Must I Do to Be Saved?"Our episode on "John Piper on Holiness"Our episode on "Following Jesus Is Not the Gospel"Our episode on "Faith Without Works is Dead: James 2"https://youtu.be/AG-ZMlbZ4Fg

Resources First-ever podcast episode WELCOME TO THE PARTY Connect with Erin MEMBERSHIP VIP WAITLIST  Website Instagram Live in Full Bloom | APPLY HERE

Matti Talikka, CEO of Aurion Resources $AU $AIRRF, joins us to recap the recent drill results out of the Helmi Discovery on the Aurion-B2Gold Joint-Venture, and the 100% owned Risiti property and Aamurusko Area in Finland.

In this episode, Dr. Shannon and Doula Rachael share a conversation about helpful ways to prepare for and navigate through the fourth trimester with more ease and confidence. The fourth trimester is the 12 weeks after you give birth. The fourth trimester is a sacred time full of many ups, downs, beautiful and hard moments, time spent getting to know your new baby, time spent getting to know your new self, along with moments of stress and exhaustion, joy and love, physical and emotional recovery, hormone adjustments, and relationship adjustments.  So many things occur in the fourth trimester. Oftentimes, you can feel both extreme joy and sadness within the same day. This ability to hold multiple feelings and emotions at once is part of a healthy fourth trimester.  What is the fourth trimester?Why is it important to consider?Things to consider when planning for the postpartum.Chiropractic care for your newborn to help their body adjust to the stressors of birth.Building your post-birth support team.And lots of helpful resources!Resources:First 40 Days (book)The Postnatal Depletion CureNorth Atlanta Birth Services: Postpartum Planning CallPostpartum Support InternationalICPA4KidsPrior Aligned Birth Episodes:Ep 7: Building Your Village for the PostpartumEp 23: Returning to Fitness PostpartumEp 27: Pelvic Floor Physical Therapy with Dr. Tina HarrisFollow us on Instagram: Aligned BirthCheck out our individual websites:Sunrise Chiropractic and WellnessNorth Atlanta Birth ServicesDisclaimerThe information shared, obtained, and discussed in this podcast is not intended as medical advice and should not be relied upon as a substitute for professional consultation with a qualified healthcare provider familiar with your individual medical needs. By listening to this podcast you agree not to use this podcast as medical advice to treat any medical condition in either yourself or others, including but not limited to patients that you are treating.  Consult your own physician for any medical issues that you may be having.  This entire disclaimer also applies to any guests or contributors to the podcast.  The podcast hosts take no money from affiliate links provided in the show notes. Podcast Editing by: Chris Godfrey of Godfrey SoundMusic: "Freedom” by Roa 

We are back this week for part 2 in our very own Cherokee County, Alabama. It was worth the wait! Resources: First hand account from then Investigator Bo Jolly Blood Ambush by Sheila Johnson https://www.gadsdentimes.com/news/20161008/cherokee-county-murderess-turns-tables https://www.northwestgeorgianews.com/archive/roberts-convicted-of-capital-murder/article_e586e2bb-58d5-5acd-9539-ed6af108b80d.html https://www.montgomeryadvertiser.com/story/news/local/2014/04/05/tutwiler-inmate-wins-2m-judgment-against-her-former-attorney/7340089/ Theme song is The Legend of Hannah Brady by the Shane Givens Band https://music.apple.com/us/album/the-legend-of-hannah-brady/1013006958?i=1013006965 --- Support this podcast: https://anchor.fm/truecrimeoneasystreet/support

This week we are back in our very own Cherokee County, Alabama. We have 2 special guests to help us with this twisted tale involving a jealous ex, a doctor accomplice, and a pair of misplaced eyeglasses. Bo is the Patrol Division Lieutenant for the Cherokee County Sheriff's Department and Katelynn is his daughter. Resources: First hand account from then Investigator Bo Jolly Blood Ambush by Sheila Johnson https://www.gadsdentimes.com/news/20161008/cherokee-county-murderess-turns-tables https://www.northwestgeorgianews.com/archive/roberts-convicted-of-capital-murder/article_e586e2bb-58d5-5acd-9539-ed6af108b80d.html https://www.montgomeryadvertiser.com/story/news/local/2014/04/05/tutwiler-inmate-wins-2m-judgment-against-her-former-attorney/7340089/ Theme song is The Legend of Hannah Brady by the Shane Givens Band https://music.apple.com/us/album/the-legend-of-hannah-brady/1013006958?i=1013006965 --- Support this podcast: https://anchor.fm/truecrimeoneasystreet/support

I know you're super busy, mama! I get it. But God wants to meet with you. Think coffee with your best friend. Take a little listen for my best tips in finding time to meet with Him. Resources: First 5 App: https://first5.org Chronological Bible: https://www.amazon.com/One-Year-Chronological-Bible-NIV/dp/1414359934/ref=sr_1_1_sspa?crid=3U0LM6C8BB9HB&dchild=1&keywords=chronological+bible&qid=1622812638&sprefix=chronological+bible%2Caps%2C188&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExT0NJWjlLWENBQjZDJmVuY3J5cHRlZElkPUEwNDU3NzkyMUE2SlJHSFFHNkpQQSZlbmNyeXB0ZWRBZElkPUEwODM4MzkzRFlXNkVWRktMR0JYJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ== 100 Days to Brave: https://www.amazon.com/100-Days-Brave-Devotions-Courageous/dp/031008962X/ref=sr_1_2?dchild=1&keywords=100+days+to+brave&qid=1622812690&sr=8-2 Streams in the Dessert: https://www.amazon.com/Streams-Desert-L-B-Cowman/dp/0310210062/ref=sr_1_2?crid=12X1K2OCIXPBF&dchild=1&keywords=streams+in+the+desert+devotional&qid=1622812720&sprefix=streams+in+the+d%2Caps%2C185&sr=8-2 Thank you for tuning into today's show. God promises to bless our families for a thousand generations. Need encouragement and belief in that promise...take a little listen to this song that has brought me through some trying times...https://www.youtube.com/watch?v=Zp6aygmvzM4. If you have found this episode valuable please take a second and head over to iTunes and drop me a review. I cannot thank you enough for coming alongside me on this journey. I truly appreciate each and every one of you. Have a kingdom daughter and looking to find love, support, and community...you can join my Facebook group that is solely for those mamas raising girls. https://www.facebook.com/groups/702674373886826 Learn more and connect with me at www.trudylonesky.com Want to connect on social… Instagram: trudy_lonesky Facebook: https://www.facebook.com/kingdommamas Email: trudy.lonesky@gmail.com

Deep-South Resources (CVE: DSM-OTC: DSMTF) CEO Pierre Leveille joined Steve Darling from Proactive to bring news the company has released their first drill results from their current program at the Haib Copper project in southern Namibia. Leveille telling Proactive they saw significant copper and molybdenum intersections with numbers like 0.47% CuEq over 152 metres, including 30 metres at 0.81% CuE and 0.65% CuEq over 36 metres, Leveille also told Proactive a change in the way drilling has been done in the past is being proven successful with these first results

Show Resources Episode 02 - Targeting Strategies Episode 06 - Bidding Episode 26 - Why so expensive? Episode 29 - Saturation Episode 32 - Covid Episode 37 - Seasonality LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript: You're watching as your costs keep climbing and climbing on LinkedIn Ads. And you're like, "Oh, come on!". I'm going to tell you how to combat it and even reverse it. This is the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So you're just advertising along minding your own business. And every month, you're watching your efficiency decrease. You hate reporting to your boss, or your client that your performance is just declining month over month. The platform is definitely going to keep getting more and more competitive, so you've got to do something totally different to get off of that train of just declining performance. But there is hope. There are things that you can do to fight that drag on your performance and even reverse it. So that's what we'll be covering today. In the news, there are a lot of changes afoot, and I'm super excited. Eliot Shiner from Bind Media. He tagged me on LinkedIn, about LinkedIn releasing bulk tools, which is super cool. In the post that he shared, he was looking at an account that had these bulk ads features. And certainly not everyone has it yet. This is probably very early in the rollout. But watch for it, he said that you can do applying saved audiences across multiple campaigns. So that's pretty cool. You can change campaign bids and budgets in bulk. You can download audience strings to build new audience combinations. And the last thing he shouted out was you can adjust campaign settings such as audience expansion or the audience network. How cool would that be to be able to go into an account and just bulk unassign audience expansion from every campaign and just instantly fix an account. Elliott, thanks so much for tagging me in that one. Another really cool improvement was brought to my attention by David Rosendahl from Southern California. And, David, I know you're a listener. So thanks so much for bringing this to my attention. He found out that LinkedIn rolled out and a way message that you can set in your messaging on the app. And this is only available to premium users on LinkedIn, so you got to be paying for a profile to get this. And we definitely see more and more features rolling out like this. And they're trying to dangle as bait to get someone to upgrade their profile. And of course, LinkedIn had to roll this out a week after I got back from vacation, so I didn't even get a chance to use it. I have an out of office set on my email when I'm gone. But people on LinkedIn, just think I'm a jerk that doesn't respond from what I can tell everyone with premium has this option in their app. So check it out and see, I can't wait to go on vacation again and set an out of office on my LinkedIn messaging as well. This week, LinkedIn also released something really freaking cool. This is a feature that I've just been calling the ABM dashboard. But LinkedIn actually released this to a portion of accounts. And they're calling it the company engagement report. Most don't have it yet. But it's like most rollouts, where it's probably rolling out weekly, for a quarter or a sixth of the population every week. And we checked a bunch of our accounts that are running ABM, and we only had two accounts so far that had access to this. And you can read the official news about this release by just checking in the show notes down below, I have the link to the official release. But I had to hunt around a little bit to see if I even had it in my accounts. So here's what you do. Inside of campaign manager, you go to account assets, and then matched audiences. And then from your list of matched audiences, any of your company match lists that have a hyperlink on them, click on it. If you don't have access to this yet, it will just go into like an edit of the list itself. But if you do have it, it'll take you right to the company engagement report. And this is so cool. What it shows is all of the companies who've engaged with your ads, they give a basic engagement level. So like from low to very high or unavailable if that account hasn't interacted with you at all. There's a column for the number of members that were targeted by your ads who belong to that company, a column for the number of campaigns, I'm guessing the number of campaigns that would target someone from one of these organizations, the impressions, the ad engagements, the organic engagement, and the website visits that resulted from each of these companies that you're going after in your ABM list, the time range is stuck at the last 90 days. What I love is there is a company name search field. So let's say that you have thousands of people on your ABM lists, and you're curious just to see one like, hey, I want to see if JP Morgan visited our website or interacted with our ads. You could type in JP and then it automatically filters everything for you. You can also change the columns. So by default, it's going to drop you into engagement. But you can change that to details. And then it gives you basically a rundown of each of these accounts. It'll tell you their name, what industry they're part of, what company size they are, and the date that they were added to this list. The report is paginated. And it looks like about 50 will fit on each page. So I'm curious if any of you have access to this. And let's say you've uploaded a list that hits their maximum of 300,000 company names. If you have 50 at a time, are you going to have pagination out to, you know, the hundreds, it'll be interesting to see if they have a limit on the number of companies they can give you feedback for. And Jay, one of the product managers at LinkedIn who actually was responsible for this rollout, he mentioned to me in a comment that much of this was driven by the insight tag. So this is really cool to see the combination of metrics that LinkedIn can see from campaigns you're actively running, and accounts that they recognize how they're interacting on your website. So if you don't have this yet, watch for it over the next, let's say four to six weeks until all of us have it. And you can get ready for this by uploading an ABM list whether or not you plan on advertising to them, because I think there's still going to be value here organically. And then make sure that the LinkedIn insight tag is on your site. 6:03 In personal news, I'm doing a deep reorganization of my office right now, you guys all hear the stuff that comes out of my brain, but you hear it after I've spent three plus hours organizing it. So imagine how cluttered it is up there. My office organization mirrors the organization of my mind, I feel like the classic mad scientist, but instead of beakers all over my laboratory, I have 113 browser tabs open in Chrome and piles of stuff in my office that I keep below the sight line of my webcam. Okay, so AJ is telling you something about his organization? Why does that matter? Well, I'm redesigning my office to be a studio. And the reason why we have a YouTube channel, and I've put out some videos that I'm really proud of. But to create those videos, takes literally hundreds of hours. I'm a little bit of a perfectionist, and I hate putting something out there that I don't love, and doesn't have all the most amazing animations. When I go to create a video. The problem is I'm spending so many hours setting up cameras and setting up lighting equipment, and trying to make sure everything's perfect that I run out of time, and I can't create the content. So the thought here is that I'm going to be able to create video content very quickly, I have the lighting and camera set up in my office as a studio. And you guys, there is so much that I'm excited to share with you. But because it takes so long to create video content I haven't been able to before. But I'm hoping now even if it's like quick three or four minute YouTube videos where I show you something, I just want to get it out. And stay tuned, we'll even try an episode or two of the LinkedIn ads show as a video podcast to see how that works. 7:40 Contest! And like we talked about last week, we're running a contest. And thanks everyone who made suggestions about the kind of contest, you guys gave us some great ideas. Now this contest is live as of the release of this episode. So go and do this today. Scroll down to the show notes. Or if you don't have show notes on your podcast player, you can just go to the URL bit.ly/linkedInadscontest, all lowercase. Okay, so I've told you how to get in. But I didn't tell you what the contest is all about. So here's the contest for now, when you're listening to this, hopefully it's not too much later for now until December 11, 2020 at midnight, Pacific time. And now I made it myself, I put it in Pacific time. But because we're LinkedIn advertisers, I totally should have made it in the UTC timezone. So this is an ad performance contest, you can go on and submit a screenshot of an ad, a campaign, or a campaign group that has particularly great performance. We're looking for either a ridiculously high click through rate, or a crazy low cost per click, or a mammoth conversion rate, you can submit multiple times. So if you have multiple clients you want to submit for, go for it. And the winner in each category will win something truly amazing. If you're a LinkedIn advertiser, I know you're gonna find this fascinating. I can't tell you what it is just yet. I'm not going to spoil the surprise. But I can promise you, it's something that no other advertiser has, you'll be armed with something that your competitors do not have, you'll have a major leg up on them. Okay, that's all the hints I'm going to give. So get it on your to do list or your calendar or whatever it's going to take to do this, but go and jump into your account or accounts and look for those high click through rates, high conversion rates, or low cost per click. So submit that now. And then I will have your gift to you before Christmas or New Year's this year. Guys, I'm so excited about this, but I'm going to shut up about it now. The last little piece of news here. There are more changes in campaign manager coming and you probably don't have them already. But watch for them in the coming weeks or months. There's functionality coming like being able to share audiences between accounts, which is really cool. Especially for those large companies who have multiple ad accounts running, maybe different business units within. And a huge thanks to Mark Gustafson from 900Kings.com for pointing that one out. And a huge thank you to Dominik Hemeli for this review, he left on the podcast, he says, "Just listened to the episode about LinkedIn campaign goals and I think I learned more about LinkedIn advertisement listening to that compared to any conference or workshop in all of 2020. Simply amazing, and I will test all of the recommended hacks, keep it up and stay safe -DOM. That's what we're going for Dominic, all value and no fluff. So thanks so much for getting value out of it and continuing to be a listener, keep the reviews coming, guys, I would love to feature you. Okay, with that being said, let's hit it. 10:44 Costs are Rising on LinkedIn Ads Costs are rising on LinkedIn Ads. And from the very beginning back in 2007, they started really high, they've always been high, but they're going to keep getting higher. This is the nature of all ad platforms. They're all based on competition. And at the beginning, when not everyone has adopted them, yet, competition is going to be lower. Like when I started advertising on Google, the floor bid was five cents. And that dates me a little bit. But what happened is people got on and tried it, the early adopters, and it worked so well and it produced a return on their investment. So they went and told their friends, and then they all tried it. And then as the cycle happens, adoption continues to roll out until prices go up. And those prices will rise until the platform starts pricing some people out of the market. Because I guarantee you, there are some law firms out there who are saying, Man, I'm just getting started on Google and I have to pay $320 for a click, ah, I'm gonna go and advertise elsewhere. With LinkedIn specifically, it's always been a platform for the sophisticated advertiser. Costs per click are high, they started high. And so marketers who didn't have visibility into the actual lead quality, the marketing qualified lead stage, the sales qualified lead stage, or whatever you call it, they see that their costs per lead are really high compared to other channels and then they quit. But sophisticated marketers, on the other hand, I'm guessing everyone listening here is one of these, you're not just watching your cost per lead, but you understand that there is value in targeting only the most highly qualified prospects. And because the quality of the prospect on LinkedIn is so much higher than other channels, you guys find that it's worth it to continue advertising, and then even scale up those efforts even if at the very top engagement level, it looks expensive. Back in 2011, when I was brand new to LinkedIn Ads, the majority of marketers didn't rely on closing the loop with their CRM, we didn't even have conversion tracking back then it was going to take a lot of years before we got that, but then synching with your CRM, this was technical, and in a lot of cases, it was prohibitively expensive. But now in 2020, it's really rare to come across a B2B marketer who isn't at least moderately armed with a tech stack and an understanding of lead quality. Marketers are getting more sophisticated, we're catching up, which is amazing. And more people coming to the platform to advertise, it introduces additional competition. But this competition can be balanced out, as long as more LinkedIn members come and spend more time on the platform and that creates new inventory, it tends to balance out. And that's really how it was from like 2014 to 2018, cost per click on the platform stayed about the same that whole time. But currently, we're seeing that for most audiences. advertiser demand is outpacing the growth of LinkedIn audience and their usage. And just an idea here, maybe it's because of all the mass organic outreach spam, it's making people not want to spend as much time on LinkedIn. If you're doing it, please stop, it's hurting everyone. If you haven't listened to Episode 26, on why LinkedIn Ads are so expensive, make that a high priority. Get that into your "to listen" list. So let's say that you're advertising on LinkedIn, minding your own business, and you start to notice your costs are continuing to rise. There could be a lot of reasons for this. Of course, we've spent a lot of time talking about competition, it could be competition on the platform. And you have to picture this competition as a force like inflation is. It's going to keep going steadily, and you just have to plan ahead for it. And here in the US, we plan on inflation being a little over 3% per year in the US dollar. So what that means is if you have money today, and you hide it in your safe or in your mattress, that money is going to be worth 3% less every single year because of inflation. It's the same principle with advertising. If you keep doing the same thing that you've always done, it'll perform progressively worse as time goes on. But it might not all be about competition, there could be an element of saturation in there. Saturation is when your audience has already seen your ads or your offers before and so now they're less likely to click on it. Check out Episode 29, where we went way deep into saturation and how to stop it. It could also be a lack of novelty, I guarantee the first person to ever advertise a free consultation was probably inundated with cheap leads. But after that caught on and everyone started offering a free consultation, it really lost its novelty. And now you just assume that everyone has a free consultation. So you stop acting on ads where that's the call to action. So this just goes to show if you're still using the exact same tactics, or offers or approach to ad creative that you were using last year, or even the year before, that could be the reason of rising costs and dropping performance. 15:55 And that dovetails nicely here into the next one, which is you're probably getting lower performance, because you're getting lower click through rates. For whatever reason, people are losing interest in your ads. What happens is they stop clicking on your ads or engaging with them. So your click through rate drops a little bit. And then LinkedIn sees that people are less interested and they then award you a lower relevancy score. So now you have a worse relevancy score, which means every auction for an impression that you go to approach, you're at a disadvantage now. With the same bids, you're going to win fewer auctions, so you'll see less traffic, and you'll also pay more for that traffic. But if your boss or your client is telling you that they want to see performance continue to increase. Well, now you have to bid higher to compete. Again, we go a lot more into depth about that on the Episode 26, Why is LinkedIn Ads so expensive? And like we talked about, just recently on the seasonality episode in Episode 29, if you're advertising in the end of November, or during December, and you're saying, man, why are these North American audiences performing so poorly? or why do I have to pay so much for them, there could be seasonality happening and then if you just wait and be patient until January, or even pull back and then reinvest the money that you would have spent in January, which is what I recommend, then just that knowledge will help you perform better. Something else that's driving competition is that as you learned from Episode 32, where we talked about the COVID report, people are bidding wrong, and they're bidding too high. And what that's doing is it's driving up competition for everyone at an exponential rate. This isn't a problem with the listeners of this podcast, because you've heard me on so many episodes talk about bidding correctly. And that's episode six. By the way, if you want to go back and learn deep on that. But in short, don't use auto bidding unless there's a good reason to like your click through rate is really high, or you need to force getting traffic, because auto bidding is really just max bidding, it's giving LinkedIn your wallet and saying take whatever out of it you think you'll need. And when you are using max CPC bidding, don't follow LinkedIn's bid recommendations unless you've tested lower and you need to increase in order to get enough traffic. 99% of the time, you should start bidding significantly below the range that they recommend. Okay, here's a quick sponsor break. And then we'll dive into what you can actually do about rising competition. 18:23 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 18:33 If the performance of your LinkedIn Ads is important to you, B2Linked is the agency you'll want to work with. We've spent over $130 million on LinkedIn Ads, and no one outperforms us on getting you the lowest cost per lead. We're official LinkedIn partners and you'll only deal with LinkedIn Ads experts from day one. Fill out the contact form on any page of B2Linked.com to chat about your campaigns. We'd absolutely love to work with you. 18:58 What To Do About It All right, let's jump into what you can do to combat or even reverse this increasing competition that slowly and painfully killing your LinkedIn Ads channel. Keep in mind that sometimes it's the little things that make a difference. So look for these small advantages that you can build and they'll add up. For instance, something so simple as making ad copy improvements, we find through ad copy testing, that we can increase or decrease performance by five to 15%. So let's say you spend some time testing ad copy, and you find that you can raise the click through rates by 15%. It may not be massive, but it's going to do something for you. And those efforts will add up. For your ad cop, remember that people on LinkedIn are valuable people, and they're in a hurry, and that this is interruptive advertising. You need to get right to the point and get to the value as fast as possible. Having your value right front loaded at the beginning of the ad is going to do wonders for you and you might be able to see your click through rates. increased by 30, 50, 100%. And a different example here, I once had an ad that was getting a 1.2% click through rate. And another one in the same campaign was getting a point 7%. So almost half. And this was the same offer, but radically different approach to messaging. I looked at that and said, Okay, I'm going to pause the lower performer, because obviously people don't care about it. That is, until I saw that the lower performer was only costing $1 more per click, but was converting it over twice the rate. So I ended up reversing, I paused the better performer by click through rate, and ended up letting the poor performer go and take all of the impressions. So click through rates are certainly not the end all be all, and you'll need to pay attention to how they affect conversions, but this can help. Generally, a higher click through rate is going to reduce your costs. And win you more impressions at those lower costs. We mentioned episode six about bidding more efficiently. If you're bidding correctly, you're bidding the right way to minimize your costs on LinkedIn, you can pay less for every click, or every impression, or every view, every send. You'll naturally get more clicks and leads for your same budget. And like we mentioned, there are so many people who are bidding incorrectly, that they're pushing costs up for everyone. So please tell your friends. Something else you could try, maybe you're targeting mostly by one type of targeting, and you could test some additional alternative targeting. Maybe you're testing by job title. Well, did you know that job title clicks are some of the most competitive on the platform and that campaign manager only understands about 30% of job titles. What this means is you may be able to use an alternative form of targeting going after this exact same audience. And you might find the ability to either scale or reduce costs by adding that in. If you're only using job title, consider using some additional targeting like job function with seniority skills with seniority and groups, maybe Episode Two goes into our whole targeting strategy. So check that one out. And of course, if you can find additional targeting that gives you more reach for less money, that will give you a nice bump in your performance. And we've talked here before and especially in Episode 10, about how so much of your performance relies on how attractive your offer is. Now, I know that it's significant effort for you as a marketer to create a new offer, but it can make all the difference in the performance of your ads. A good lead magnet will increase your click through rate and decrease your cost per click and increase your conversion rate. These are all three amazing things that will culminate in a much better report to your uppers or your clients. Honestly, the offer can make the difference between fighting to get leads, or having so many that you end up lowering your budget so the sales team can catch up. But because offers are so hard to create, sometimes it helps to know that you don't even have to change the offer, you might be able to just change the title. For example, here, let's say that you have a guide that's really valuable. And I'll make something up here. Like we'll call it the buyer's guide to more effective SAS software. And you're targeting it towards IT managers. Your ads might be playing to the fact that it's a buyers guide, and it's going to help them make better decisions on the software that they decide to purchase. So you end up getting click through rates that are kind of ho hum, like, let's say 0.5%. And maybe your conversion rate is okay at around 10%. So you as a sophisticated marketer, you dive into this guide, and you find a stat in there. And I'm totally making this up. So this is not a real stat. But it says 26% of companies replace their SAS software within three weeks after buying for a competitive product. So you say that's interesting. And you go and change the title of this guide to 26% of SAS purchases end in regret. And then you change the copy on the ads to focus more on this interesting stat. And you're focusing on a different motivation here, all you had to do was change the copy on the PDF, and maybe change some wording on an image in your ad. And that's it. And these are small changes, but now your click through rates could be over 1%. And your conversion rate may spike to 15% or higher. So you'll see why I love this strategy, so much. Simple changes to just repurpose the same piece of content in a different way or to a different motivation. Something else you can do is you can refresh your creative more often. And so much of the time we see that little creative refreshes here and there will give you a temporary bump for a few days. And I don't know how to describe why this is. Maybe it's just because there are more people who are interested in seeing something that they haven't seen before, something that's new and novel. And of course you can always cut inefficiently spending audiences offers or ads If you do if you cut the worst performers, this will, of course, leave more of your budget for the high performers and give you a nice performance bump that I'm sure you'll appreciate come reporting time. And for the love of everything that is good and holy, please disable audience expansion on every campaign, you control. We've talked about this so many times over the last 40 episodes, but it's poison, and you should avoid it like COVID-19 without a mask. 25:27 These next two suggestions are a little bit more strategic. But follow me on this. The first is get ahead of your competition, whatever they're doing, try something different, and even drastically different. If you can get ahead of your competitors, you will easily outperform competition as it continues to rise. In fact, you will contribute to the competition getting harder, and their costs continuing to rise because your ads will have pushed them lower in the auction because you're doing something innovative. And that dovetails nicely into my other suggestion here of push the envelope, try new things. I'll never forget one of our first clients that had an image that was a comic strip. And I insisted to him that it was totally unprofessional, and it wouldn't play well on LinkedIn. It's not the right audience. Well, the client insisted that we should try it. And so I did it begrudgingly. And boy did that shut me up. It ended up being one of the best performing ads that I had ever seen to that point. I've seen similar things with ads that are maybe cartoons or other visuals that quote aren't a fit for LinkedIn. And that's really the point. If something stands out from the rest of the content on LinkedIn, it will get an outsized amount of attention. And as an advertiser, you are rewarded by increasing the attention you get on your ads. Alright, I've got the episode resources coming right up for you, so stick around. 26:57 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 27:08 Resources First off in the show notes, you have to click that contest link. It's bit.ly/linkedInadscontest, all lowercase. Go down, hit it, and submit those high performers, because I guarantee you're gonna love the gift. There's also links to the episode that we mentioned in here, Episode 29 about saturation, Episode 26 about why LinkedIn ads are so expensive, Episode 37 just a few ago, on the seasonality of LinkedIn, why some months cost more and perform less than others, Episode 32 about the effect of COVID on LinkedIn pricing, Episode Two on targeting better, and Episode Six all about pricing and how to bid right on LinkedIn and not increase competition for yourself. And of course, we're very proud of this podcast. The B2Linked team works very hard to do this. But we also realize that a course might be interesting for someone who doesn't want to binge listen to 41 episodes. So check out the link to our LinkedIn Learning course. It is by far the best and cheapest course out there for helping someone get up to speed quickly on LinkedIn Ads. Look down at your podcasting app right now and hit the subscribe button. Make sure that it's lit up because I want you to hear us the next episode that comes out. And of course, please rate the podcast. I would love it if you give it five stars. But if you don't, just tell me why. And please do leave a review on whatever podcast player or service you use. I would love to read those. My heart is just warm every time I read someone who's getting value out of this. And of course I want to shout you out and return the favor. With any questions, suggestions, or even just to say hi, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

“When you're a leader, success is about helping other people grow. That's really what we're talking about here with these skills.” Geekery is afoot as Mike and Ethan drop a few Lord of the Rings references while they help managers explore the skills they absolutely need to be practicing. The main message of part two of our series on the Top 15 Management Skills is that your job as a manager is to help your employees grow. As a manager, these 15 skills need to be on your radar if you expect to build and sustain morale, establish trust and respect with your employees, get s*** done and help create the workplaces we all want to be in. Turn on, tune in and drop us a review if you have found any value in this show! Stitcher and Apple Podcasts is the best place to do that. (It helps other people find this show.) The Top 15 Management Skills: 1.       Show caring & respect 2.       Advocate for your people 3.       Communicate, communicate, communicate 4.       Involve others in decision making…be collaborative 5.       Be consistent, fair & equitable 6.       Give autonomy and trust 7.       Ask for (and be open to) feedback 8.       Deal with issues…fix problems 9.       Be approachable 10.   Give recognition and thanks 11.   Hold employees accountable 12.   Be available and responsive 13.   Follow through and follow up 14.   Make your expectations clear 15.   Provide resources and training Resources: First, Break All the Rules: What the World's Greatest Managers Do Differently – Book by Marcus Buckingham and the Gallup Press

Overdrive Radio's rebroadcast of the Trucking Solutions Group's "accident-awareness" conference call, with interviews about the impetus for the event with owner-ops Vince Crisanti and Shane Rizzuto. Both operators were motivated in part by personal experience with crashes on the roadways, and hopeful that "anyone who touches a seatbelt" could benefit from the input of firefighter, police and water rescue first-responders who presented. Also: Resources for dealing with the personal aftermath of any major accident, with some first-person stories of coping from more than one trucker and family member. One comes from Monica Stevens, widow of Harry Pierce, pictured with his ridealong dog, Blue, who survived Pierce's tragic crash.

"Some of these other skills you can be challenged in and still be alright, but this one you just have to have if you're a manager." If you're following the plot, you'll remember that in episode #2 Mike got up on his soap box and proclaimed, “skilled managers equal high morale, which equals all those cool things you can't pay for and you can't punish for.” What the hell was he talking about? Tune into this episode where the overly caffeinated Nash team gives a quick and dirty look at some of the top skills that, according to research, are the biggest bang for your buck in terms of managing people effectively. The Top 15 Management Skills: 1.       Show caring & respect 2.       Advocate for your people 3.       Communicate, communicate, communicate 4.       Involve others in decision making…be collaborative 5.       Be consistent, fair & equitable 6.       Give autonomy and trust 7.       Ask for (and be open to) feedback 8.       Deal with issues…fix problems 9.       Be approachable 10.   Give recognition and thanks 11.   Hold employees accountable 12.   Be available and responsive 13.   Follow through and follow up 14.   Make your expectations clear 15.   Provide resources and training Have topics you'd like for the Nash team to tackle? Drop us an email with your questions and they'll take a stab at it! Contact@nashconsulting.com Text the word “LEADING” to 66866 to be added to Nash Consulting's monthly newsletter. Just practical management skills and tips. And just once a month. Pinky swear. For more information on Nash Consulting, visit their website at www.nashconsulting.com Resources: First, Break All the Rules: What the World's Greatest Managers Do Differently – Book by Marcus Buckingham and the Gallup Press Robert Crosby – Founder of the Leadership Institute of Seattle (LIOS)

When illnesses, accidents or simple aging brings us disabilities or “less-abilities”, we often need to find new ways to keep living our best lives. In this episode, we are, again, joined by Joanne Laflin certified ICF coach. She shares her thoughts about how to find resources by first addressing our individual wants and needs and reaching out to others for support and ideas.

Some of the things you'll discover in this week's two-part episode are: PART 2 + Whether the withdrawal method  actually work and how to use the withdrawal method correctly and safely + Some of the most common myths surrounding the menstrual cycle + Lisa talks about whether men should be 100% responsible for preventing pregnancy + Lisa gives us a brief history on the background of the birth control pill + Common side effects of the birth control pill + Why regular ovulation is important for optimal health (even when you’re not actively trying to conceive) + How early women should come off hormonal birth control when they’re planning to have a baby + Why it’s important for women to plan ahead for pregnancy + How hormonal contraceptives can actually change your biology and the kinds of people that we are attracted too  + Some of the nutritional and lifestyle recommendations Lisa has for a healthy menstrual cycle + AND SO MUCH MORE !!! RESOURCES + First chapter for FREE of the Vital Sign book written by Lisa. To buy full version of the book go HERE. + Lisa's podcast "Fertility Friday" + Book "Cunt" mentioned in the podcast + The Justisse method /userguide a great resource + Taking charge of your fertility (same book as above??)lisa says it's the "gate way drug to fertility" - tony weischler + PDF of a menstrual chart  + Design mum article mentioned in podcast "My twitter thread on abortion" Also Lisa's episode podcast on the same subject is HERE + "The Stripper Study": Ovulatory cycle effects on tip earnings by lap dancers   CONNECT WITH LISA + Facebook: Facebook.com/FertilityFridays + Instagram: @FertilityFriday + Twitter: @FertileFriday + Pinterest: FertilityFriday   REVIEW Your written reviews and feedback inspire me to improve each episode. Plus they help spread it can't be that friggin hard message far and wide. If you love the podcast and the information shared then please leave a review and rating over at iTunes or Stitcher. Don't have an iTunes account??? No worries! Listen on Spotify HERE. I would also really love to hear about your own health journey, what your struggling with and what you'd love to hear covered in upcoming episodes please leave me a comment below or reach out to me at Ashleigh@itcantbethatfrigginhard.com

Welcome to part two - let’s call it P2 - of a continuing conversation with blogger Recluse. This one is long overdue, which is my fault not scheduling it sooner. Recluse blogs at visupview.blogspot.com, where he explores topics such as mind control, deep politics, the occult, the supernatural, high weirdness and Forteana in all of its fucked-up forms. This chat builds off our chat from last June, which we recap at the start of our conversation so I won’t repeat all that here, but this is about one of the lesser known and lesser discussed sources of power in times both past and present. We started with the Knights of Malta and now we’re spiraling out into some other related groups and their ties to governments, organized religions, banks, multinational corporations, intelligence agencies, killers-for-hire and mafiosos across the world. This is very much still table-setting, just another information dump, but it is chapter two of a story that brings together the church’s historical interest in the occult, population control and political subversion. It is, as Recluse has called it, a strange and terrible journey into the heart of the deep state. A quick note on Recluse’s audio: he was on a landline, and while he is clearly understood, there is some interference at times, and I’m pretty sure the line was tapped as well. You will definitely here some audio oddities in the background while he’s speaking. But what’s a strange and terrible journey into the heart of the deep state without them monitoring your every move along the way? So let’s make like one of those Catholic bishops and move up and to the right, where novels by Dan Brown and Dave Eggers set the stage for not-so-fictional narratives playing out in the shadows of a mass near you.   PATREON EXTENSION Listen at patreon.com/occulture The American Security Council and its ties to Le Cercle The Mellon family’s low-key role in American sociopolitics The International Committee for the Defense of Christian Culture Le Cercle’s “worldwide spiritual offensive” Opus Dei’s possible connections to Rick Santorum, the Penn State football scandal and the death of Supreme Court Justice Antonin Scalia Donald Trump and his mentor Roy Cohn’s ties to the Knights of Malta   RESOURCES First chat with Recluse Opus Dei blog Le Cercle blog series Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Part 7   DONATE If recurring monthly support via Patreon isn’t your thing, we do accept one time-donations via PayPal, Bitcoin, Ethereum and Ripple. Every little bit helps.   MERCH Tees, tanks, hoodies, crops, hats. Check ‘em out on our website or at our Etsy shop.   SOCIAL Twitter Instagram Facebook Tumblr   MUSIC Vestron Vulture - “I Want to Be a Robot (Tribute to Giorgio Moroder)”   PRODUCTION & LICENSING This podcast is produced in the Kingdom of Ohio and is licensed under Creative Commons Attribution-NonCommercial 4.0 International. Executive Producers: Mike K., Carter Y., Mauricio G., Alyssa S., Daniel R., Kelly C., Bruce H., David G., Jeremy V., Marcelo T., Christopher B., Timothy W., Nick F., Michael Q., Jamaica J., Mute Ryan, John W., Paul S., Andy E., Colleen F., Catalina M., Saliyah S., Raymond G., Kevin C., Michael S., Blake S., Kyle A.   REMINDER Love yourself. Think for yourself. Question authority.

Earlier this year,  Jayme Cross, a 13-year-old girl had been missing for months after a 21-year-old man murdered her parents, duct-taped her wrists and mouth, threw her in the back of his trunk, and drove away. Some 88 days after being abducted, Jayme was able to get out of the house, and run to get help from a woman out walking her dog. Perhaps few others have as clear of a perspective on this story than the family of Elizabeth Smart—the woman who was abducted for several months in Utah in 2002 at the age of 14. At the 2015 Coalition to End Sexual Exploitation Summit, Elizabeth Smart’s father, Ed Smart, gave a moving presentation about the way sexual exploitation and abuse is interlinked in real-life, and how to turn trauma into action. Ed Smart is now an advocate for child protection, working with numerous nonprofits and has lobbied Congress and the Senate tirelessly to prevent further abductions and to rescue missing children. Resources: First, you can go to http://www.childIDprogram.com/ for the ID Kit which allows parents to take and store their child's fingerprints in their own home. Keep for your own records in case the worst happens and you need to give them to authorities. Surviving Parents Coalition http://www.spcoalition.org/index.html TAALK has many resources and a private forum with one section that is specifically for Parents of Survivors of Childhood Sexual Abuse: https://taalk.org/forum.html https://elizabethsmartfoundation.org/ - ending victimization through prevention, recovery and advocacy

It’s a Supra New Year! At every event, with every post on social media, we hear all Toyota fans asking this one question: when is the Supra coming back? We're happy to finally say that the Supra is back and better than ever! It'll be arriving to US dealerships as soon as summer 2019. So to celebrate, today it’s all things Supra on Toyota Untold; from Supra's heritage, to the original concept car, to the first 1500 special launch editions.   Resources: First 2020 Supra Auction with Barrett-Jackson: https://www.barrett-jackson.com/Media/Home/Reader/barrett-jackson-to-auction-first-production-2020-toyota-supra-for-charity-during-48th-annual-scottsdale-auction/  Official Worldwide Debut Release: https://pressroom.toyota.com/releases/legend+returns+2020+toyota+supra+makes+world+debut.htm    

Do you have so many things you want to do that you don't know how to decide what to focus on? You are definitely not alone! This has been a theme this week for me both in coaching and my League of Excitable Women Facebook Group. This week, I touch on the three main things I consider when I decide what to focus on and share a few resources I've created in the past. In this episode: How do the choices affect your stress and energy? How do they align with your purpose and values? What has the most impact for the least amount of effort? Resources: First solo episode On Paralyzing Abundance Blog post on Energy Balance Blog post on Tools for Prioritization Find Your Superpower Course

#024 - Lavar Ball and Trump’s Beef, First Transgender Elected to House, Charles Manson, Avalanche of Sexual Assault Claims and Our History of Commercializing It, Netflix Ozark, Much More. 2 Rational Bastards - #2RB | Rose Garden Studios - 11/21/17 Resources:First openly transgender state lawmaker elected in Virginia http://www.cnn.com/2017/11/07/politics/danica-roem-virginia-transgender/index.html Trump to Lavar Ball - I Should Have Left Them In Prisonhttp://www.cnn.com/videos/tv/2017/11/20/ip-trump-twitter-tirade.cnn Youtubehttp://bit.ly/Youtube_2RBFaceBook https://www.facebook.com/2RationalBastards/ iTuneshttp://bit.ly/iTunes2RB Googlehttp://bit.ly/Google2RB Stitcherhttp://bit.ly/Stitcher2RB Webhttp://2rationalbastards.com Email2rationalbastards@gmail.com Old Show: Exposing Real Estate and Damn Near Anything ElseiTunes http://bit.ly/iTunesERE Googlehttp://bit.ly/GooglePlayERE Webwww.exposingrealestate.com

First Wednesday - August 2015

Stewardship of Your Resources: First Pastor Andrea Humphrey Oct. 7, 2012 10:45am