Podcasts about Atiba

As business owners, many of us are stuck in a loop—solving problems, putting out fires, managing day-to-day crises. But what happens when we finally shift out of survival mode and into the visionary role we're meant to play? In this episode of The Story Engine Podcast, I speak with Atiba De Souza—founder of a successful marketing agency and someone who leads with heart and clarity. Atiba shares how he made the powerful shift from reactive leader to visionary guide, and how being fully present with your team can radically transform your culture, retention, and results. If you're ready to grow your business by growing your leadership, this episode is for you. On This Episode [00:01:42] — Why presence matters more than performance when leading a team [00:04:15] — The trap of being the “chief fire-putter-outer” (and how to escape it) [00:07:50] — Building trust, loyalty, and autonomy in your team through intentional leadership [00:10:03] — The shift from being reactive to being visionary—and why it's critical for growth [00:14:21] — How Atiba balances coaching, delegation, and vision-setting [00:18:00] — Practical steps to empower your team without micromanaging [00:22:12] — The personal values Atiba brings into his agency culture [00:26:30] — How presence as a leader transforms your business and your mindset

Welcome to the "Inner Edison Podcast" hosted by Ed Parcaut, a dynamic journey into the stories and insights of entrepreneurs who defy the odds and blaze their own trails. In this episode, Ed is joined by Atiba De Souza, a multi-generational entrepreneur who shares his unique perspective on business, personal growth, and the power of community. As Atiba delves into his family's entrepreneurial legacy, listeners gain a glimpse into how generational success and a nurturing environment shaped his path. From his grandfather's pioneering pharmacy in Trinidad to his mother's thriving catering business, Atiba's story is one of resilience and innovation. Ed and Atiba engage in a rich discussion about the pressures of entrepreneurship, the impact of purpose, and the importance of belonging in a world where many feel isolated. Atiba's philosophy extends into the community he builds through his You Belong Network, a nurturing space for entrepreneurs seeking a sense of belonging and a platform to share and grow. Through conversations on AI, video marketing, and the future of business, this episode is packed with insights for anyone interested in understanding the nuances of entrepreneurship and the power of human connection. Join Ed and Atiba as they explore what it means to truly thrive in business and life. **Contact Ed Parcaut:** -

Atiba T. Edwards is the President and CEO of the Brooklyn Children's Museum. A former child visitor to the museum himself, Edwards now leads this cherished institution with a profound commitment to his community. His journey from a young visitor to the helm of such an important cultural space exemplifies his deep-rooted connection to Brooklyn and the impact he seeks to make for future generations.Edwards reflects on how working at the Brooklyn Children's Museum feels surreal, especially as it marks nearly a year since he took on the role. Reminiscing about his childhood experiences, he recalls the joy and wonder of exploring the museum, and he now approaches his leadership with a sense of responsibility. His passion for fostering memorable experiences for young visitors drives him each day, and he aspires to exceed the joyous memories he created as a child. Edwards highlights the Brooklyn Children's Museum's mission to celebrate diversity and inclusivity through its programming. Recognizing the importance of representation, the museum hosts cultural festivals that uplift various communities, reflecting the rich tapestry of Brooklyn's demographic make-up. From Dia de los Muertos to Lunar New Year celebrations, these events offer families the opportunity to engage with and learn about different cultures in an authentic setting.This week, you'll learn the importance of the Brooklyn Children's Museum's location, how Atiba was inspired by engineering studies, liberal arts, poetry and musicology, and how Wall Street prepared Atiba for life's unexpected turns.LEARN MORE:Brooklyn Children's Museum> > Website: www.brooklynkids.org> > Instagram: @bcmkids> > Twitter: @BrooklynKids> > Facebook: Brooklyn Children's MuseumFOKUS> > Website: www.fokus.org> > Instagram: @fokusartAtiba> > Instagram: @at1baNSLS MEMBERS ONLY:> > Listen to the bonus episode to learn what advice Atiba has been given that he still holds near (http://members.nsls.org/audio/atiba-t.-edwards)Mentioned in this episode:Get 20% Off at the NSLS ShopUse code MONDAYS for 20% your entire purchase at shop.nsls.orgNSLS ShopNSLS members!

On this week's episode of Artist Friendly, Joel Madden is joined by Atiba Jefferson. Jefferson is a storied photographer within punk and alternative spaces. From his work in the revered skateboarding magazine Thrasher and being a staff photographer for the Los Angeles Lakers to shooting AP's WILLOW cover in 2021, Jefferson embodies the culture. “I am still always inspired by so much new skateboarding and photography,” he told AP, but whether he's unveiling collaborations with Supreme or Modernica, music remains in the foreground. During his conversation with Madden, Jefferson digs into his beginnings in the skateboarding world, capturing everyone from Playboi Carti to Tyler, the Creator, and his biggest inspiration. Listen to their conversation on Artist Friendly wherever you listen to podcasts. You can also watch the episode over at Veeps.  ------- Host: Joel Madden, @joelmadden Executive Producers: Joel Madden, Benji Madden, Jillian King Producers: Josh Madden, Joey Simmrin, Janice Leary Visual Producer/Editor: Ryan Schaefer Audio Producer/Composer: Nick Gray Music/Theme Composer: Nick Gray Cover Art/Design: Ryan Schaefer Additional Contributors: Anna Zanes, Neville Hardman Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode, Armando sits down with Atiba de Souza from Client Attraction Pros to discuss the power of niching down, the art of pre-framing in marketing, and how to rank content on Google and YouTube. Atiba shares his journey in content creation, the importance of understanding your audience, and offers practical advice for business owners looking to grow their online presence. Tune in for insights on how to attract clients, streamline your business, and turn your expertise into profit! Leduc Entertainment is a video production company with offices in New Orleans, Atlanta and Los Angeles. We help business owners and creatives scale their businesses through video marketing. Using YouTube, Facebook, Instagram, TikTok, LinkedIn and Twitter, we are able to communicate your message, brand and product in an engaging way. Your business deserves great videos!

I met Atiba though my good friend Steve Sims. Yes he has a ton of cool friends and a epic mastermind. This episdoe is filled with amazing content.  Mastering Video Marketing and SEO Summary: In this episode, Joseph Graham sits down with Atiba de Souza, an expert in video marketing and SEO1. Atiba shares his insights on how busy entrepreneurs can leverage video content to attract clients and grow their businesses1. He discusses the importance of getting in front of a camera, creating engaging content, and optimizing videos for search engines2. Key Takeaways: Start Simple: Atiba emphasizes the importance of just starting and getting comfortable in front of the camera2. Content is King: Quality content that provides value to your audience is crucial for attracting and retaining viewers1. SEO Strategies: Atiba shares practical tips on how to optimize video content for search engines to increase visibility and reach a wider audience1. Consistency: Regularly posting videos and maintaining a consistent schedule helps build an audience and improve search engine rankings1. Resources Mentioned: Client Attraction Pros: Atiba's company that specializes in video marketing for entrepreneurs1. Checklist Download: A downloadable checklist to help get started with video marketing (link provided in the show)2. Quotes: "The best way to get started is to just start. Get in front of a camera and start talking!" - Atiba de Souza2 "Content is king, but SEO is the queen that helps the king get noticed." - Atiba de Souza Call to Action: Subscribe: Don't forget to subscribe to The Joseph Graham Show for more insightful episodes. Share: The Joseph Graham Show: Episode with Atiba de Souza

Originally posted on YouTube in video format.   A review of former Canadian Soccer star Atiba Hutcinson's new book "The Beautiful Dream: a Memoir" by Atiba Hutchinson and Dan Robson. This books covers Atiba's time during his early days as a kid playing football on a local field behind his house with his friends and brother to him reaching the pinnacle of professional football at the 2022 FIFA World Cup. With his international career for the #CanMNT at the centre of the story, it covers his first steps in to European football with several trials at some major European clubs to his first professional contract with Östers IF in Sweden, his subsequent move to Helsingborg IF and his big transfer to FC Copenhagen where he won his first trophies. It continues with his troubled time at PSV Eindhoven, a difficult period in his career due to multiple knee surgeries and then continues with his decade long stint as a Black Eagle at Beşiktaş, where he ended his club career in 2023 before playing one last game for Canada in the semi-finals of the Gold Cup.   Kaan listened to the AUDIO version of the book read by narrator Odario Williams, available on Audible (see below for links).   GET THE BOOK Audible | https://www.audible.com/pd/The-Beautiful-Dream-Audiobook/B0CP8J3Z6B?qid=1727350569&sr=1-1&ref_pageloadid=not_applicable&pf_rd_p=83218cca-c308-412f-bfcf-90198b687a2f&pf_rd_r=EKJ0Y026XX9008XP503K&pageLoadId=KvgUicYWIWuG9XH1&creativeId=0d6f6720-f41c-457e-a42b-8c8dceb62f2c&ref=a_search_c3_lProduct_1_1 Amazon | https://www.amazon.com/Beautiful-Dream-Memoir-Atiba-Hutchinson/dp/0735247358 Amazon UK | https://www.amazon.co.uk/Beautiful-Dream-Memoir-Atiba-Hutchinson-ebook/dp/B0CP3DDZ3M Amazon DE | https://www.amazon.de/-/en/Atiba-Hutchinson/dp/0735247358 Amazon CA | https://www.amazon.ca/Beautiful-Dream-Memoir-Atiba-Hutchinson/dp/0735247358/ref=sr_1_1?crid=2EVPP7BEE2KW8&dib=eyJ2IjoiMSJ9.UtrnS3wJuQkgkkPhsyLTSbcehUXChrFZadp-lb2EutyViRqBfXhmH1FiynnZCitZ7neJZ-w3qw0O9W-VUVX7sTAf6fhhkFHgpWuYQfYNNA97RvFElcwAVwMdzT7VugFVYA9eoTYo6qCYL0JkkUt3qAQjm6PO0O6oGbbVbpfsRMPRrpSBTHIg2wrhUYlTQl68Wh3yAdrafHNwnc6x_0RXiN8HVrSrfhYSzoFoYHKa88ykc2fHr1hS-GTtc9MfswzloEcmWsLL1pi9Z4tHEmj-A1IUu5vHe4d1i9QZOYCqIx0.Zv2dckw2qt75_4z9nugthHYHS7MMAUaLKy92LW4LiEs&dib_tag=se&keywords=the+beautiful+dream&qid=1727350431&sprefix=the+beautiful+dream%2Caps%2C165&sr=8-1

Send us a textUnlock the secrets to mastering video content in your business with our special guest, international keynote speaker, and video content genius, Atiba de Souza. In our latest episode of the Elevate Media Podcast, we dig deep into the transformative power of video in creating authentic connections with your customers, even in a world dominated by AI and deep fakes. Atiba shares invaluable insights on the evolving video marketing landscape, likening it to the early days of SEO, and underscores the unique potential of live streaming to build genuine, interactive relationships. We also explore the significance of parasocial relationships, where your audience feels an emotional bond with you, driving engagement and loyalty like never before.But that's not all—this episode is packed with practical strategies to elevate your business. We stress the importance of maintaining a "living customer avatar" and avoid common pitfalls like stagnant customer profiles. Through real-world examples, we demonstrate how continuous customer feedback and interviews can refine your approach, ensuring you stay relevant. Inspired by Alex Hormozi's "100 Million Dollar Offers," we dive into the art of crafting compelling offers that truly resonate with your audience. Learn how to tailor your messaging and structure your offers to meet your customers' needs effectively. Tune in and revolutionize your business with these cutting-edge strategies!Support the showThis episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

JJ: "My my dad was in the music business. He did this thing called mobile recording, where he had this 18 Wheeler truck, in the back of it was a recording studio. And so he would go around the country recording, you know, all kinds of live concerts and albums. And so by the time I got to maybe, I guess, seventh grade, my summers, I was a roadie. So I did that for my summers. And that was really fun for maybe like a week or so. And then I quickly saw that oh, this is pretty hard."JJ: "To be like a techie it was all about you had to be real good at math or something. And so you had to be kind of a math nerd. And I just pictured. "Okay, I'm not that.".. But as it turned out a lot of tech is about at least I've found is more about creativity."JJ: "We've gotten deep into AI. The attitude internally we had at our company was, okay, this is both a threat and an opportunity kind of thing.""Tom: I don't think large language models are going to be with us as, like, a permanent thing. I think eventually they may turn into just like a parlor game. Sort of an amusement. It's just statistically predicting what might come next. That feels like a fatal flaw.  There's a structure problem that is fatal. "JJ: "We went years with  no formal marketing. We were working and lucky to be in a field where there's been some demand.  So just trying to do a good job and live off of referrals. Over time, as we  grew, you  want to shift from being reactive to being proactive. That's what I felt would be good to do. That's when we started investing in  marketing internally. "

Your co-host Christopher Callahan talks with the CEO of Client Attraction Pros, Atiba de Souza. Atiba shares his journey through ego, depression, and business failures. Atiba emphasizes the importance of intention over immediate returns, recounting how this shift has transformed his approach to business and personal relationships. He emphasizes that while financial success is important, it's the intention behind actions that ultimately lead to greater fulfillment and impact.To learn more about Atiba's work, click HERE and HERE.If you'd like to be a guest on the Kingdom ROI: Return on Intention podcast, click HERE.

In this episode of the Walk in Victory podcast, host NaRon Tillman, joined by co-host Carla, delves into the crucial aspects of marketing with guest expert Atiba De Souza. NaRon shares his entrepreneurial journey in the construction and real estate industry, emphasizing the significant challenges and learnings regarding audience identification. The episode also explores the importance of understanding and being obsessed with your audience, crafting clear messaging, and the value of patience and persistence in business. Key discussion points include creating customer avatars, the importance of clear and concise communication, and practical strategies for content marketing.Time Stamps:00:00 Introduction to the Walk in Victory Podcast00:47 NaRon Tillman on Early Business Challenges02:11 Finding the Ideal Customer03:11 The Importance of Crafting Your Message06:07 Understanding and Obsessing Over Your Audience06:37 Guest Insights on Marketing Challenges07:59 The Mindful Marketer and Customer Obsession17:11 Real-Life Examples of Customer Understanding22:21 The Value of Messaging and Exclusivity23:44 Creating Effective Flyers24:53 The Importance of Messaging27:36 Journey from Cakes to Marketing30:13 Principles Over Tactics31:37 Content Creation Strategies33:58 Addressing Audience Problems35:32 Churches and Nonprofits Messaging40:24 Becoming Obsessed with Your Customer43:49 Final Thoughts and ResourcesBecome a supporter of this podcast: https://www.spreaker.com/podcast/walk-in-victory--4078479/support.

Will AI make you obsolete in video marketing?Atiba de Souza “The Video Content Superman” says otherwise. As the CEO of Client Attraction Pros, Atiba has become the go-to expert for video SEO and content strategy. He's known for skyrocketing your visibility and attracting leads through video marketing.In this interview, Atiba breaks down his approach to creating content that ranks, why community is the future of marketing, and how to build trust with your audience in an age of AI-generated content.Don't want to lose to robots?Watch this episode.Follow Atiba de Souza at:https://www.facebook.com/atibadesouzahttps://www.instagram.com/atibadesouza/https://www.linkedin.com/in/atibadesouza/https://clientattractionpros.com/https://www.youtube.com/@AtibadeSouzaFollow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

Tune in Today's SHOW as our well known successful guest speaker shares amazing insight around this very important topic. You will find ways to connect with our GUEST today on the website mentioned in the video and further continue the conversation.   SUBSCRIBE, REVIEW & SHARE the SHOW! Elona at the Life School helps Entrepreneurs and Organizations grow legacy purpose driven life and businesses for major Impact & Income.   Website: www.elonaloparicoaching.com   Follow our Page on Facebook:  https://www.facebook.com/profile.php?id=100063162853244&mibextid=LQQJ4d Join our Facebook Group Community here: https://www.facebook.com/groups/entrepreneursofthelifeschool   Connect with us on Linkedin: https://www.linkedin.com/in/elona-lopari/   Follow us on Instagram: https://www.instagram.com/elona_lopari/  

In this episode of Rocky Mountain Marketing, I welcome back one of the most popular guests, Atiba De Souza. Known as the "video content Superman," Atiba shares his evolved strategies for creating impactful social media content. Dive into a conversation about the importance of understanding your audience, the power of pre-framing, and the three essential content buckets: Why, How, and What. Atiba also discusses his latest insights on using AI and video to enhance social media strategies, making this a must-listen for anyone looking to elevate their digital marketing game.One of the key takeaways from this episode is the introduction of the three essential content buckets: Why, How, and What. Atiba breaks down these buckets as follows:1. **Why Content**: This is the largest bucket, comprising about 70% of your content. It focuses on why certain things are important, sharing values, and connecting with your audience on a deeper level.2. **How Content**: This bucket demonstrates how you do something, offering insights into your processes and showcasing your expertise.3. **What Content**: Contrary to what many might think, this is not about what you do but rather asking if your audience would like your help with something, subtly leading them to engage with your services or products.Whether you're a seasoned marketer or just starting, the lessons in this episode are sure to provide valuable guidance on your journey to success.Visit Atiba de Souza's social media pages:LinkedIn: https://www.linkedin.com/in/atibadesouzaWebsite: https://atibadesouza.com/Facebook: https://www.facebook.com/atibadesouza/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#video #aitool #podcasting #podcaststrategy #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding Hosted on Acast. See acast.com/privacy for more information.

Many businesses think content creation is simply about pushing out information and attracting as many eyeballs as possible, but there's a lot more to it. Successful content strategy is about being seen by the right people and engaging them in meaningful ways. In this episode, we're going to dig into the heart of effective content strategy and how it can grow your business by genuinely addressing your customers' needs and pain points. Our guest, Atiba de Souza, shares key insights on how to use content wisely and purposefully to boost your business's revenue, rather than just creating content for the sake of it. This might seem like a simple idea, but many businesses overlook it. When it comes to content marketing, understanding your audience's pain points and providing them with solutions they're actively searching for is crucial. Instead of trying to attract everyone, it's more effective to repel some people and deeply attract those who are your ideal customers. Atiba is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area. Links Mentioned: https://meetatiba.com

In this episode of the Duct Tape Marketing Podcast, I interviewed Atiba de Souza, a celebrated marketer known for his expertise in video content and human connections. As the head of a video marketing agency for Doctors, Atiba de Souza combines his deep understanding of human relationships with cutting-edge marketing strategies. His entrepreneurial journey, which includes managing gyms, a bakery, and food service companies, provides him with a unique perspective on business and marketing. During our insightful conversation, we discussed the emerging concept of 'intelligent content splintering' and explored how repurposing video content can maximize your marketing efforts. Atiba de Souza shared his systematic approach to breaking down long-form videos into engaging short-form content that resonates with different audience segments. We also discussed the role of AI in enhancing the efficiency of content creation and repurposing, as well as the importance of authenticity in video marketing. Key Takeaways 'Splintering' is the new 'Repurposing'. Atiba de Souza emphasizes the transformative power of intelligent content splintering. He explains that understanding your audience's needs and preferences is crucial in identifying which parts of a long-form video will resonate with them. By focusing on these key segments, agencies can create impactful short-form content that drives engagement and builds trust. He also highlights the role of AI tools in streamlining the content repurposing process. These tools can assist in formatting and structuring content for various platforms, ensuring that the repurposed content maintains its relevance and appeal across different channels. However, he stresses that a deep understanding of content theory and strategy is essential for effectively utilizing AI. 'Authenticity' as he calls it. An overused but essential concept, is a central theme in his approach to video marketing. He believes that being genuine and relatable on camera is more important than striving for perfection. This authenticity helps build a strong connection with the audience, fostering trust and credibility. Finally, he underscores the importance of having a structured editorial calendar for content creation. By planning and batching video production, marketers can ensure a consistent flow of high-quality content that aligns with their overall marketing strategy. This approach not only simplifies the content creation process but also enhances its effectiveness in reaching and engaging the target audience. More About Atiba de Souza: Connect with Atiba de Souza on LinkedIn - linkedin.com/in/atibadesouza/ Visit his Website - clientattractionpros.com/

Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaningful connections through video.Topics Discussed:Importance of Video MarketingImpact of Video on SEOBuilding Parasocial RelationshipsThe Illusion of Viral ContentContent Strategy for ConversionEpisode Resources:Google's People Also AskFree guides and SOPs about YouTube and videos: https://clientattractionpros.com/resources/downloads/free-youtube-guide-sops/Connect with Atiba:Website: https://clientattractionpros.com/LinkedIn: https://www.linkedin.com/in/atibadesouza/Facebook: https://www.facebook.com/groups/traffickeysTiktok: https://www.tiktok.com/@theatibadesouzaInstagram: https://www.instagram.com/atibadesouzaYoutube: https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8XudgJoin Kendra every Tuesday and Thursday for more insights into imperfect marketing strategies that drive results. Don't forget to rate and subscribe! Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

As podcasters, we tend to think about our craft as an audio-based product. But we've all seen the rise in video content over the last few years, and that's not going anywhere any time soon. How do we embrace video content as podcasters, especially those of us who are less comfortable on camera? Atiba De Souza, the Content Superman, is here this week to discuss all that and more. This week, episode 151 of Listeners to Leads is about how to improve your video content strategy! Atiba De Souza is the CEO of Client Attraction Pros, a video marketing agency that specializes in helping busy expert entrepreneurs get more of the right kind of videos out in the world so they can book more speaking engagements, become a recognized authority, and spend less time chasing clients. Known as the Content Superman, Atiba's decades of experience running his agency and focusing on SEO and video content put him at the leading edge of content specialists. Atiba also hosts several podcasts, including ‘Thoughts on Thought Leadership' and ‘Traffic Keys'.In this episode of Listeners to Leads, Atiba De Souza is sharing the importance of pivoting your podcast to include video and actionable steps you can take right now to make meaningful connections with your audience. Atiba and I also chat about the following: Why the ego keeps podcasters from creating videos.Improving our podcast video content to stop the scroll on social media.Creating video for your audience, not yourself.The future of AI and video content creation and why you should be learning!Ready to connect with Atiba? Head over to meetatiba.com to connect with him on LinkedIn! Once there, click “more” and then “connect”!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Listeners to Leads at www.listenerstoleads.comCONNECT WITH ATIBA DE SOUZA:YouTubeInstagramPodcastsWebsiteCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! 

Send us a Text Message.Prepare to be captivated by the wisdom of Atiba De Souza, a master storyteller and SEO guru, who joins us to share his transformative journey from individual excellence to a leader who shines the spotlight on others. Discover how the pillars of the E-Myth and the 21 Irrefutable Laws of Leadership are not just theories, but actionable steps that can elevate a team to its full potential. Atiba's unique approach to recognizing and nurturing the 'Michael Jordan-esque' superpowers within each of us is a testament to the profound impact authentic leadership can have on personal and professional growth.This episode takes a deep dive into the art of creating content that leaves a lasting impression—one that extends beyond mere metrics into the realm of genuine connection. Hear how Atiba's commitment to authentic storytelling through video marketing can initiate waves of change, providing a fresh perspective on the value of organic content. It's a narrative that challenges the status quo of paid campaigns, and a revelation for agencies keen on expanding their influence through strategic content creation that truly resonates with audiences.Rounding off our session, we explore the psychological barriers that can inhibit success and how to shatter them with the precision of a sculptor. Get personal about the hurdles faced as a leader and how developing the CASE method revolutionized the team's ability to trust and thrive. Looking to improve every day, even if by just a fraction? Tune in to hear how incremental progress can accumulate to achieve monumental results. To connect with Atiba De Souza and explore personalized growth strategies for yourself or your organization, visit meetatiba.com.Support the Show.Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

This episode features Atiba De Souza, a marketing expert specializing in video content, as he shares his journey and insights on leveraging video marketing for businesses,  Atiba discusses the importance of storytelling and educating clients through video, highlighting his early entrance into the tech and marketing world by building a search engine in 1996. He shares successful video marketing campaign examples. The discussion also delves into the evolution of YouTube and its significance for businesses post-pandemic, emphasizing the platform's growing importance due to its vast search intent database and Google's emphasis on video content. Atiba advises on the importance of understanding the audience, consistency in posting, and setting clear objectives for using YouTube, whether for monetization or business growth. He cautions against seeing YouTube merely as a repository for videos, stressing the strategic approach required for success. The conversation wraps up with encouragement for businesses to embrace video marketing to differentiate themselves in the market.00:18 The Journey of a Video Marketing Superman01:08 Showcasing Success: Memorable Marketing Campaigns04:59 The Power of Video Content and Audience Engagement06:58 Exploring the Future of YouTube and Video Marketing10:26 Podcasting's New Era: Embracing Video14:18 Consistency: The Key to YouTube Success18:02 Understanding YouTube's Impact on Business21:43 The Long Game: Patience in Building Your Channel24:54 Final Thoughts on Video Marketing

A strong video content strategy starts with getting started! If you want to take your videos to the next level, this is the episode for you. Atiba shares how to get over the hurdle of creating video and how to come up with the right ideas to take your audience on a journey. Regardless of where you are in your video creation strategy, there are tips for you in this episode to keep things moving forward. What you'll learn: → how video helps build trust. → why viral videos aren't the goal. → paying attention to metrics that matter. → ways to set up your calls-to-action. → creating content to speak to your donors motivations. → Atiba's challenge to you! Want to skip ahead? Here are key takeaways: [8:33] It's more about authenticity versus perfection. You aren't producing a movie for the big screen. Your customers want to see you being a human, that's how they connect to you. The only comparison you need to make with your videos is if this video you just published is a little better than the last one you created. [10:42] We all want to go viral, but they don't necessarily drive more money. Yes, you feel good because you have a lot of views. What's more important is how many people take action on that video. Start with understanding the true size of your audience and the goals for your video.  [16:01] Repurpose and reshare you content. Send the videos out to your email list. Cut it up and share it on your social media channels. Ensure you pay attention to how platforms utilize content and format it for that audience. Share videos you've created in the past again, if they're stil relavent. [19:31] Take your audience on a journey. There are three categories, why, how, and what. 70% of your videos should be why, 15% how, and 15 % what. Some of these videos should be polarizing. That allows you to help your viewers select if you're the right fit for them or not. [26:18] Different donors have different motivations, create videos that speak to those. For one campaign, you might create 3-5 videos that talk to different people. They'll connect and align with you and get a quick win for something they care about. [31:24] Get the first 10 videos out of the way. The first ten videos are going to be the hardes, and the worst, that you create. Get them done and out of the way immediately so you can get into a rhythm and start to feel comfortable. Atiba de Souza CEO & Superman, Client Attraction Pros Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, Founders Board, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area. Learn more at https://clientattractionpros.com/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Whenever Atiba De Souza walks into the room, the air will be electric with insights into Google's algorithms and the human stories woven into the digital space. In a heartwarming tribute to his mentor Ed McIntosh, Atiba underscores the profound impact of seeing value in everyone and offers a stirring reminder that respecting others shapes our personal and professional trajectories. During our conversation, we travel through the emotional as well as the technical side of navigating the ever-changing seas of SEO.The purpose of this episode isn't just to crack the traffic code, but to delve deep into the soul of content creation. Instead of focusing on vanity metrics, we seek to create content that engages the audience with genuine appeal. From the humble beginnings of internet entrepreneurship to the dazzling effect of video content in today's digital ecosystem, Atiba presents a playbook for crafting strategies that resonate authentically. This will generate engagement that goes beyond the surface and creates a ripple effect of action and loyalty.As we wrap up, we realize that our quirks and weaknesses are the essence of our individuality, the key to unlocking our inner power. This is a rallying cry for listeners to leave a lasting legacy by nurturing talent and embracing video content to create generational wealth. In collaboration with movers and shakers such as Atiba, we end on an invitation to direct communication, where further insights await those who are brave enough to step into the arena of personal growth. Support the showWith 4Freedom, all your communications, internet activity, and app usage are encrypted using multiple layers of robust, military-grade encryption algorithms that surpass the standards used by the NSA.You can start your secure account today:https://www.4freedommobile.com?ref=bridgebuilders

Atiba and Ben cover it all…flag burnings, migrant gaslighting, Trump selling bibles, homelessness, and why Atiba retains a Monroe like confidence in a Biden victory. Atiba Buchanan is the host of The Afternoon, a talk show on WVON. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Atiba, a seasoned expert in search engine optimization and the owner of a top-rated Google Ads agency in the US. He underscores the critical role of self-belief and passion in overcoming skepticism and achieving success, drawing from his own 25-year experience with doubters. The speaker advocates for authenticity and audience-focused content creation, suggesting that understanding the audience's needs is key, and advising creators to diversify their content to include personal interests. The discussion moves towards the challenges of social media, where the speaker advises against comparison and emphasizes consistency tailored to one's personal capabilities. Connect on LinkedIn Visit Website

As the owner of a marketing firm and podcast network, I'm passionate about video. When I meet another marketing expert who's also passionate about video, I know we will become fast friends. You're going to meet a true marketing genius today. Atiba de Souza with Client Attraction Pros is in the studio.

Phillip Atiba Solomon is the chair and Carl I. Hovland Professor of African American Studies, Professor of Psychology at Yale University, and co-founder of the Center for Policing Equity. We discuss policing equity, investing in communities, and taking police out of the mental health crisis business.   Policing equity is multi-faceted and requires collaboration with communities. Proven solutions to reduce violence include anti-poverty investments, stopping low level traffic stops, sending non-police to mental health crises or to interventions for the houseless, as well as having clear limits and rules to when force can be used.  Follow Phillip on Twitter:  https://twitter.com/DrPhilGoff    Follow Mila on Twitter:  https://twitter.com/milaatmos    Follow Future Hindsight on Instagram:  https://www.instagram.com/futurehindsightpod/   Love Future Hindsight? Take our Listener Survey!  http://survey.podtrac.com/start-survey.aspx?pubid=6tI0Zi1e78vq&ver=standard    Take the Democracy Group's Listener Survey! https://www.democracygroup.org/survey   Want to support the show and get it early?  https://patreon.com/futurehindsight    Check out the Future Hindsight website!  www.futurehindsight.com   Read the transcript here:   https://www.futurehindsight.com/episodes/policing-equity-and-justice-phillip-atiba-solomon      Credits:  Host: Mila Atmos  Guests: Phillip Atiba Solomon Executive Producer: Mila Atmos Producer: Zack Travis

In a world dominated by digital noise, do you know the keys to unlocking the right audience and skyrocketing your online presence? Join us in this episode as Atiba de Souza gives us the inside track on the three indispensable elements to drive targeted traffic. Discover why obsessing over your audience precedes even the most technical SEO aspects and how a tailored content strategy - particularly video - is the foundation for success. Episode Takeaways:   The trio of keys to traffic: SEO, Content Strategy, and Audience Obsession. Understanding your audience: The foundation for successful content creation. Debunking the myth of cheap SEO: It's all about your audience, not just technicalities. The value of video in SEO: A comprehensive white-glove service for small businesses. Breaking the curse of knowledge: Simplifying complex information for effective communication. Tailoring content to your target audience: The secret sauce for standing out. Building trust in business: The key to long-term success and scalability. The golden opportunity for smart communicators: Navigating the AI era with human connection.   Join us to revolutionize your approach to SEO, content creation, and business communication. Favorite Quote: No one buys from anyone they do not trust.   Connect with Atiba www.meetatiba.com https://clientattractionpros.com/  https://www.facebook.com/groups/traffickeys https://instagram.com/atibadesouza https://www.linkedin.com/in/atibadesouza/ https://www.tiktok.com/@theatibadesouza https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don't forget to subscribe, rate, and review.  

Atiba de Souza is a seasoned coding and programming expert who transitioned from building large search systems for US government agencies to leading a video-first marketing agency. His perspective on YouTube algorithm insights is shaped by his belief in the power of video content and understanding audience pain points for effective marketing strategies. Atiba emphasizes that creators need to understand the algorithm's influence to effectively reach their target audience, suggesting a focus on content that resonates with the audience's interests and needs rather than the creator's personal agenda. He underscores the importance of consistency in posting content on YouTube to maintain visibility and engagement. With his background in search systems and current focus on video-first marketing, Atiba firmly believes in the future of video content as a key medium for connecting with audiences.

Galen Hair discusses the importance of SEO and video marketing in a conversation with Atiba De Souza, an expert in the field. The conversation emphasizes utilizing video content to boost search rankings and to foster trust, given the recent reclassification by Google to be video-first responses. They stress the importance of branding, consistent video delivery, and authenticity. They encourage businesses to use platforms like YouTube to address common customer inquiries, enhancing their online visibility and fostering customer connection.  Who's the Guest? Atiba De Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google's algorithm with an intuitive feel for the culture of every social media platform. His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector! He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years. His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space. Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads. This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summit, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today.   Highlights The importance of SEO in the age of AI given the proliferation of content, and the ways Google has adapted its policies accordingly How video helps to create trust with potential customers, as it forms a human connection that written content cannot The secret to outshining competition on YouTube by making the video title the question you're answering in the video The importance of authenticity: How you can start showcase your individuality and stay true to yourself when creating videos What leveling up means for Atiba: Improving every day, regardless of how minute the progress may seem   Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/ Connect with Atiba De Souza https://us.brightonseo.com/people/atiba-de-souza  

The Content Game is Intense with Third Party Data restrictions. New privacy laws and growing competition.So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format?The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google.Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google's algorithm with an intuitive feel for the culture of every social media platform.His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector!He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years.His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space. Kasim Aslam, owner of the #1 rated Google Ads Agency in the US was blown away by his tech-backed ingenious process, “Nobody else is doing this. You've got stuff people need to hear, ” he told him.Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads. Atiba's experience and insights are so mind-boggling that Lauren Petrullo of Mongoose Media believes that there is “brilliance oozing out of his pores”This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summitt, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today. It's time to grab the content marketing bull by the horns! And Atiba is your man.https://clientattractionpros.com/ https://www.facebook.com/groups/traffickeys https://instagram.com/atibadesouza https://www.linkedin.com/in/atibadesouza/ https://www.tiktok.com/@theatibadesouza https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg

Company culture isn't just about ping pong tables or free lunches. It's about values and how your team is treated. Treat them right, and they'll treat your clients right.Discover the power of hiring the right fit for your team through OnlineJobs.ph. For insights on finding the perfect match, check out OneVAAway.com. Because, let's face it, a great company culture starts with the right people.You can watch Atiba's video about company culture here: https://johnjonas.com/creating-company-culture-with-the-right-people/

Hiring the top 1%  – it's not as difficult or expensive as you might think. If you're serious about hiring the best, check out OnlineJobs.ph. I've been doing it for years.Don't just take my word for it. Atiba shares how he found the top 1% talent for his business here: https://johnjonas.com/can-you-find-the-top-1-of-workers/Subscribe for more tips, and when you're ready to level up your team, head to OnlineJobs.ph. 

Do you want your business to make a difference? Make a meaningful impact?Hiring an OFS is not just about getting tasks off your plate. It's about creating opportunities for incredible individuals in the Philippines.We see this all over the place. One great example is Atiba and his team. He helped give his employees a better life: https://johnjonas.com/when-your-business-makes-a-difference/Ready to make a change? Check out OnlineJobs.ph, hire the best, and change their lives today!  

When you podcast as a passion project, you need to have a why that keeps you going. When you podcast with the intent of turning it into a business, you need a plan to generate income to support the work.When you podcast in support of your existing business you need... well, it depends on your business.But whatever your business is, and however your show supports it, you need to know that what you are doing is working. So, the question we should all be asking ourselves, is: what is my podcast supposed to be **doing for my business?In a perfect world, that's an easy question to answer, and you have clear data to back that answer up. In this world, most company podcasts are doing a lot of things right and a few things wrong. While it's plainly successful enough to keep doing it - it's really hard to figure out why.However, it is possible to identify the specific ways your podcast is generating value for your business and track exactly how much value every month, giving you the clarity you need to make decisions about it.Tune in to the full episode to learn:The importance of identifying the overarching goal of your podcastTracking specific outcomes to determine its effectivenessMetrics for different types of podcastsTracking metrics and optimizing your podcast contentHighlights from the State of Business Podcasting ReportDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Effective Value Measurements for PodcastsHere's how it works:Identify the most important, overarching goal of your podcast. It will usually be one of the Business Podcast Blueprints: Thought Leadership, Relationship Building, Audience Engagement, Conversions or Content.Figure out the specific outcomes that indicate how well your podcast is meeting that overarching goal.Regularly track that outcome as a metric and optimize your podcast to get more of it.Then do it again and again for every different way your podcast is creating value for your company.Easy, right?Easy to say in any case. Doing it when you're 6 months or a year into production and there's always something running late is somewhat more complicated.So, let's run through a couple of examples here, so you can get a solid idea of how this process works. We'll start with an Audience Engagement Show.Audience EngagementThis is a type of podcast that I think is frequently overlooked in favor of the exponential possibilities in Relationship Building Shows, or the outward-facing nature of Thought Leadership ones. But you've heard the adage I'm sure that it's easier to sell more to an old customer than it is to get a new one. Well, by the same token, it's easier to nurture a relationship with someone who knows your name than make a fresh introduction, and that is where audience-building podcasts really shine.Shows with an Audience Engagement Blueprint exist primarily to engage people who are already aware of you - it could be clients, email subscribers, social media followers or fans, listeners, or traffic that are entering your orbit from other strategies like paid search or PR campaigns.So, let's say that Company A has this as their main overarching purpose - they want to engage and nurture people who, by whatever means, know who they are.The outcomes that are going to tell them it's working might be getting input and feedback from listeners on topics that matter to them, and less time spent on customer service because customers are being served and educated by the show.Now we assign metrics to those outcomes:For getting feedback and input, Company A has created different webpages or playlists for each of their podcast subtopics so that people can easily access the content they are most interested in, and the traffic to those pages, and downloads from those playlists are going to provide the data about how much of their audience is interested in each topic, informing their future content creation decisions. For an example of this in action, check out Amy Porterfield's Online Marketing Made Easy landing page, which we'll link in the show notes, among many other strategically excellent things you'll see on this page, is a section where you can choose different topics and immediately see episodes relating to it that you can click through, providing that juice data about audience-interest.For Customer service, Company A already has an idea of how much time they are spending per client on customer service each month, and they have created podcast episodes and segments to specifically address common concerns or problems and trained their team members to provide those segments and episodes to customers encountering those concerns. The change in the amount of time spent on customer service over time will tell them how well their content is helping educate the customers.Now let's look at how we might follow this process for a Relationship building show.Relationship BuildingThese are podcasts that exist primarily as a networking tool so you can meet the types of people who will be great additions to your professional network for reasons like becoming clients, referral partners, co-promoters, collaborators, and all the other good things that come from knowing lots of great people.Company R specifically wants their podcast to be a source of new networking partners that will refer business to them, and that will result in invitations to appear on other podcasts.So, let's assign metrics to these outcomes, and figure out how we track them.Some metrics can be found pretty easily, like the website traffic and download numbers we looked at above, but in other cases, things need to be a little more manual.For new business, podcasters will need to keep track of how many referrals each of their guests sends them every month, and over time look for patterns in the type of guest that was most interested in making those referrals.So, you might track email introductions from your different guests, or ask your new leads on discovery calls how they found out about you. This is good practice anyway, but the key here is to keep a regularly updated document with the information so you can see how much business your podcast guests are sending your way.Now, for invitations to your guests' podcasts, you'll have to make sure you are interviewing enough people who also have podcasts and adding a request or suggestion about an episode to some part of your guest management workflow.Just like for tracking referrals, you need a central location to keep track of the guest opportunities that result from the interviews you host on your own show.All strategic elements of relationship building need to be done with one important thing in mind:The relationship is the important part, and even when you have specific goals and metrics for outcomes you want, remember to put the human first!On the subject of doing exactly that, Atiba De Souza gave an amazing presentation at PFBCon in November - all about using podcasting as a tool to generate new relationships and partnerships in your industry, partnerships - it was an amazing talk and he had one particular tip I wanted to share with you today about preparing for when you're going to be a guest on other shows and how to be the kind of guest that not only gets invited back - but gets invited to do other things.https://vimeo.com/908014795?share=copyI love this idea, and not just for when you're preparing to be a guest, but when you are preparing for a guest to join you on your own show. (And if you want to hear Atiba's whole strategy - and that thing that happened to him back last January, you should grab a copy of the recordings of the Podcasting for Business Conference at PFBCon.com.) The principle at play here - taking the time to get to know the person you are talking to and what they care about - is the same when you're a host as when you're a guest, and investing in that, no matter what your specific goals are, is going to make it easier to reach them.Now obviously, there is a lot of work that goes into thinking about your podcast in this way - there is strategy and infrastructure required to make it work, and nuances that are going to be unique to you - but if you're willing to learn that strategy and DO that work, your podcast is going to generate much, much more value for your business - and perhaps more importantly - you're going to be able to see it happening, and have clarity on what is working and what isn't.While we're talking about clarity…Data Highlights from the State of Business Podcasting ReportI wanted to share a little insight my team and I gleaned from last year's State of Business Podcasting report - there was lots of interesting detail, and we'll be exploring it over the next few months, but there were three particular takeaways that I think can make a big difference to your strategy right away.As you probably know, every year we pull a list of the top 100 podcasts and evaluate them on about 70 different criteria to help establish trends and baseline best practices for those podcasting in support of a business. There were three particularly interesting takeaways this year:Social Media Promotion: Quality over Quantity. Both the number of social media channels used by the top 100 podcasts and the frequency of posting on them were down on most channels this year. This seems to indicate that podcasters were not finding enough ROI in really aggressive broad social media posting. (Although there certainly are still plenty of daily and multiple daily posting schedules - it's less than in previous years) The exception is LinkedIn which saw modest growth in usage but a significant increase in posting frequency. Daily posts have increased from 10% to 22% of the shows using the platform, and multiple posts per week have increased from 11% to 28%.Hooks are out. The hook, sometimes called a sizzle clip, is a clip from the interior of an episode played at the beginning before the intro and hello. A couple of years ago more than half of the shows we evaluated used hooks, but that number has been in steep decline and now only about 20% of the top shows use one (10% use a host-recorded intro in place of a hook - this trend might increase). My best theory for why this is happening is the popularity of short-form videos - those shorts, reels, and TikTok videos with good moments from episodes are serving the function of a hook in introducing the topic and teasing the value of full episodes. If you promote via short video clips, consider removing the hook from your episodes and getting into the content more quickly.Podcast Networks. There was a big jump this year in the number of the top shows that were part of podcast networks: 51% to 66%. There are different kinds of networks, topical (shows produced by the network or independently on a single theme) broadcast (news and other organizations that release using a podcast format among other media types), and content (companies whose whole purpose is creating and releasing content - not theme restricted). One of the bigger benefits of being in a podcast network is the cross-promotion to an existing audience - this is why so many are in the top 100 (not all stay!) close to their launch. This is a benefit you can mimic as an independent by collaborating with other shows for cross-promotions.There is so much more fun detail in this year's report, and I invite you to check it all out at podcastingforbusiness.com.Something we've got planned for future episodes is deep dives into specific data points we looked at for the top 100, as well as breakdowns of some of the shows that make up the list. It's going to be a lot of fun, and I'd love to hear what you're most interested in - head over to podcastingforbusiness.com and send us a message to let us know!While you're there, you might want to check out the Business Podcast Accelerator. This is a brand-new service from the team at One Stone Creative, where we will work with you to identify the metrics that matter most, support you in tracking and analyzing them every month, review your content, help you optimize your show, and provide on-demand email and voice support that will complement your current workflows for planning, production, and promotion. It's really exciting, and you can find it at podcastingforbusiness.com/accelerator.Thank you for being here with me this week, The Company Show is Produced by One Stone Creative, and the best way you can support the show is by telling someone about it!Coming Up NextNext week I'm talking to Meredith Grundei A speaker, director, actor, and coach with a passion for helping speakers elevate their performance BIO - she shares so many tips on being a good presenter and a good host, increasing your confidence and presence when you're on the mic or camera.It is such a great conversation; I can't wait for you to hear all of it. So, make sure you're subscribed to your favorite podcast listening app, and we'll be back next week.Key Quotes"Your podcast is going to generate much, much more value for your business - and perhaps more importantly - you're going to be able to see it happening.” - Megan Dougherty"The relationship is the important part, and even when you have specific goals and metrics for outcomes you want, remember to put the human first!" - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doingState of Business Podcasting Report 2023Related:Metrics that Matter for Company PodcastsTurning Your Business Goals into Content MetricsPFBCon 2023 RecordingsWhether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.Missed PFBCon 2023? Check out the recordings!

Episode 173 of The Smart Agents Podcast features Atiba de Souza, the brilliant video marketing expert and CEO of Client Attraction Pros. 

Are you too busy working in your agency to grow your agency? Wondering how to reclaim time to strategize? To discover how to free up valuable time by strategically delegating parts of your role to trusted team members without sacrificing client satisfaction, Brooke Sellas interviews Atiba de Souza.Guest: Atiba de SouzaReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sheffield Sharks Head Coach Atiba Lyons drops by the studio after a Red Hot November! --- Support this podcast: https://podcasters.spotify.com/pod/show/drewandjaypodcast/support

Hello Chop Squad our guest today is Atiba de Souza the Content Superman and Organic Video Marketing Expert, and CEO of Client Attraction Pros. Atiba knows the Content Game is intense with third party data restrictions, new privacy laws and growing competition. So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format? The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google.The interview focused on the importance of video content creation in today's business landscape. Atiba de Souza, an expert in SEO and video marketing, emphasized the need for businesses to create engaging and original content to stand out in a market with growing competition and 3rd party data restrictions. He stressed the importance of understanding the ideal customer and their pain points to generate questions to answer on camera. Audrey "Tech Diva" Wiggins agreed and noted the importance of authenticity in videos.Atiba provided valuable advice to Audrey on starting a successful video channel, emphasizing the importance of consistency in posting and not worrying about equipment when starting out. He also stressed the importance of networking and follow-up, providing a link to his LinkedIn profile and offering to help promote Audrey's show. The conversation ended with a brief discussion of their respective backgrounds and locations.Overall, the interview provided insights into the future of video marketing and the opportunities it presents for businesses to connect with customers. It emphasized the need for a customer-focused and technology-driven plan for content creation and repurposing to land on page one of Google. The interview also highlighted the importance of understanding marketing basics and focusing on the customer, cautioning against measuring success by views alone and emphasizing the need to generate customers.Connect with Atiba on LinkedIn by visiting meetatiba.comPlug into Client Attraction Pros' resources visit  clientattractionpros.comBuzzsprout - Let's get your podcast launched! Start for FREEDesignrr Get Instant Transcripts from your Podcast, Video, or Webinar Riverside.fm Professional Remote Content Creation StudioAltogether Domains, Hosting and More Bringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business Cards Let's speed up your follow up. Get a digital business card.Small Business Legal Services Your Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests Now Keep your podcast schedule filled with quality guests from PodMatch.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease Rate & ReviewVisit Altogether Marketing LLC

Know, like, and trust are essential for client acquisition. Video can help you hack this process by allowing you to connect with your audience on a deeper level. My guest today is Atiba De Souza, Video Content Superman and CEO of Client Attraction Pros. Join us as we talk about how video can help you shorten your sales cycle, the importance of implementing systems and a lead generation system into your business, and why the key to marketing is showing that you understand your client's problem in a unique way. Guest Resourceshttps://www.linkedin.com/in/atibadesouzahttps://clientattractionpros.com BE IN CHARGE >> TAKE ACTION >> GET RESULTSConquer Your BusinessJoin us on FacebookLinkedInInstagram

Greetings, night people and sewer ninjas! In today's episode lair, we attempt to create a Halloween-themed episode loaded with tips and treats for marketers. Ann Gynn from the Content Marketing Institute leads the way with writing tricks that offer audiences better stories. And from the depths of the Northeast Ohio Regional Sewer District, we welcome the hero without a half-shell - John Gonzalez. He emerged from the shadows to share his social media success stories.  In a world where video content can seem scary, I share some fear-crushing advice with the help of video marketing hero Atiba de Souza! But that's not all! AMI conjures up some unique Halloween flare, and we hear bone-chilling marketing horror stories that will leave you spellbound. So, don your ninja masks, summon your marketing prowess, and join us for an episode that promises to be a shell of a good time! Show notes - https://marketingsuperpowerpodcast.com/episode/shell-shocking-social-media-from-the-sewers

On today's episode I welcome photographer Atiba Jefferson who is currently a staff photographer at Thrasher Magazine and has worked with clients such as Nike, Adidas, SLAM, Canon, and Red Bull to name a few. Atiba got his start at Transworld Skateboarding before going on to help start The Skateboard Mag and has been one of the most influential skate photographers for decades. Beyond skate photography Atiba has spent decades photographing basketball for SLAM and the NBA having worked with athletes such as Kobe Bryant, Michael Jordan, and Lebron James. Use Promo Code "Banter" to get 2 months free at www.picdrop.com www.atibaphoto.com @atibaphoto

Tune in on Monday, 10/2/23, for a new episode of The Doctor Whisperer Show featuring the CEO of Client Attraction Pros, Atiba de Souza. ▪︎ ▪︎ ▪︎ A︎BOUT OUR GUEST: Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, M3 Mastermind, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area. LinkedIn: https://www.linkedin.com/in/atibadesouza/Instagram: https://instagram.com/atibadesouzaTeam Building YouTube: https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ewTikTok: https://www.tiktok.com/@theatibadesouza ▪︎ ▪︎ ▪︎ Thank you to our sponsor, SRA 831b Admin, for supporting the show! Click here to learn more: ⁠http://831b.com⁠ #businessofmedicine #medicalindustry #HealthcarePodcast #healthcareindustry #healthcare #business --- Send in a voice message: https://podcasters.spotify.com/pod/show/thedoctorwhisperer/message

Client Attraction with Video Marketing Atiba de Souza – The Sharkpreneur podcast with Seth Greene Episode 974 Atiba de Souza Atiba de Souza is the Video Content Superman who was killing Search Engine Optimization (SEO) before the term was even invented. Using a unique method of blending storytelling with search keywords for more than 15 years, he has ranked regional and national brands in the US on page 1 of Google. Atiba is an Award-Winning marketer who has been featured on many renowned platforms, including Traffic & Conversion Summit, Affiliate Meet Markt, M3 Mastermind, Digital Marketer Blog, Fox, & USA Today. As well as top-tier podcasts like Marketing Ink Podcast by Allie Bloyd, Digital Marketer Podcast, and Chasing Insights by Vince Warnock. When he is not geeking out on the latest SEO principles and AI trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC area. Listen to this informative Sharkpreneur episode with Atiba de Souza about attracting clients with video marketing. Here are some of the beneficial topics covered on this week's show: - How video is an essential marketing tool due to its popularity and the shift in consumer preferences. - How Google is favoring video content over written content, making it harder to rank written content on page one. - Why creating videos that address your customers' questions with clear answers is essential. - Why authenticity is more important than a polished appearance when making videos. - How YouTube should be utilized by businesses to educate their customers.   Connect with Atiba: Guest Contact Info LinkedIn Linkedin.com/inatibadesouza   Links Mentioned: meetatiba.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode's interview is with JJ Rosen, Founder, Chairman, and Chief Manager at Atiba.He shares stories and advice based on his management experiences, including the importance of:Personalizing the way you support employees at  work and outside of workEncouraging everyone to share their opinions and not be "yes people"Being genuine and not faking itGiving people room to be honest and say, "I don't know."He answers the same questions as each podcast guest:How do your values impact your management philosophy?Who or what has had the most impact on your management style?What book has made the biggest impact on you?

David Greenspan is joined by Special Guest – The Content Superman, Atiba De Souza7:24 - How do we rank on Page 1 of Google?11:53 - What do we need to know about YouTube?15:49 - Where do we start with YouTube?20:45 - How do we get comfortable on video?27:14 - How do I come up with content that people are searching for?39:21 - How do we do more than just a good title to actually land on Page 1?40:11 - What exactly does my video need to contain to rank higher on YouTube and Google?56:06 - How long should my YouTube Videos be?58:38 - How does Ai play a role in helping with my video content?1:10:00 - How do you know it's been a successful day for you?1:13:00 - Final words of wisdom to build more mindshare...Please subscribe, rate the show, and leave a review: ratethispodcast.com/mindshare101 Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101The Ultimate Marketing Bundle is your FREE gift for tuning in to the show. Download this 31 page ebook complete with a 90 day content calendar at www.mindshare101.com

Hey there my friend. It's that time of the week where I bring on an amazing guest to share with you awesome content that not only inspires you to take action, but also helps you build your brand and business. Today's show is going to do just that because Superman is here! It's not Henry Caville, but my guest, Atiba de Souza, is known as the Video Content Superman. He uses a unique method of blending storytelling with search keywords and he's been doing it for more than 15 years, which has helped him rank regional and national brands in the US on page 1 of Google. So this got my attention. In this episode, you'll discover: Why is video marketing so important? What's the difference between organic video marketing and video marketing? What are the keys to driving traffic? What has been your journey to owning your agency? Is SEO only about Google search? Connect with Atiba: https://clientattractionpros.com/   Connect with your host, Allison: www.bossladyinsweatpants.com    

Learn effective strategies to rank your YouTube videos on Google. Atiba de Souza shares valuable insights on video SEO, content optimization, and maximizing impact. Boost your visibility and reach a wider audience.

I had the pleasure of featuring Atiba de Souza on the We Don't PLAY podcast show to discuss on how to dominate search engine optimization and social media for your brand. Key Points Discussed: - Video SEO - TikTok SEO - Digital Marketing Best Practices - Organic Traffic - SEO in General - Repurposing Content and creating an Omnipresent Social Existence - How to Dominate Social Media for Your Brand-Customer Journey About Atiba With other 25 years of experience, he specializes in giving your audience a TON of value and actionable tips in minutes. The Power of Video SEO and How it Helps You Attract the Right Clients How Brand Dominate Social Media Without Creating More Content How to Sexify Content That Flopped The Future of SEO DID YOU KNOW? AD Break: Grab all your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FAMOLOGY luxury lounge & sleepwear for the whole family⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Resources: Schedule a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠strategy meeting with Favour Obasi-ike today⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and let's get your marketing plan started correctly at your earliest convenience. Click ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more information ℹ️ More Resources: SEO Newsfeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Read our monthly newsletters to stay updated with SEO and marketing in 2023.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Listen to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠We Don't PLAY podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wedontplaypodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Favour Obasi-ike ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://zaap.bio/flaevbeatz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rate this Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ratethispodcast.com/wedontplay⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our Official Website for your Digital Marketing & SEO needs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.playinc.online⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/wedontplay/message

Atiba De Souza has spent the last 25 years running an exclusive agency that got regional and national brands ranked on page 1 of Google. A chance encounter with Kasim Aslam changed his world. Listen to this episode to find out how.

Today, this is what's important: Happy late 420, the guys coolest friend, rollerblading, doing the splits, the octomom, porn star guidance counselors, naked dating, the Tham Luang cave rescue, rated R movies, and more. See omnystudio.com/listener for privacy information.