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In The Movement Podcast Episode 9 Open your eyes to “OPEN YOUR EYES” with Chris Lorence   Welcome to In The Movement Podcast with your show hosts Christopher Kemm and Austin De Bey discuss all things happening in the credit union movement. Each episode will feature leaders talking about history and current affairs and how we can utilize our expertise to educate, communicate, and mobilize to better serve our movement.   Today, our guest host is Patti Hazlett, who is the Director of Public Affairs with MWCUA. She joins Chris and Austin as they interview Chris Lorence with CU Awareness on the show. He has been in financial services his entire life, with his first memories of his mom going through the drive-through at their local bank. He was fortunate enough to land a position as the Executive Director for the first big credit union banking campaign in 2018.    Guest Bio   Chris began his career in the credit union movement, serving in several capacities at Spectrum Federal Credit Union and FDIC Employees Federal Credit Union. In 2014, Chris was named to the FORBES 50 Influential CMO's in the Social Media list and the Top 100 CMO's on Twitter by Social Media Marketing Magazine.   Chris Lorence is executive director of CU Awareness, LLC, a wholly-owned subsidiary of the Credit Union National Association (CUNA). Lorence leads Credit Union Awareness and the Open Your Eyes to a Credit Union® campaign, a digital-first marketing campaign aiming to raise consumer consideration of credit unions.   Lorence brings more than twenty-five years of marketing, engagement, and growth strategy to Credit Union Awareness. He spent two decades in the financial services association sector, most recently serving as Group Executive Vice President of Engagement & Strategy/Chief Marketing Officer. He developed and deployed digital and social media marketing programs that significantly increased website traffic, market share, and digital advertising revenues in his most recent role.   Putting a New Perspective on “Open Your Eyes” Credit Union Campaign   Chris was excited about this campaign when he first saw the announcement in 2018. He immediately went back to his office to apply for the executive director position and landed the position. Ecstatic about his new job to go to bat for credit unions nationwide, Chris enjoys being the voice to let consumers know more about credit unions and why they should join their local branch.   He comments on the purpose of the campaign, “We aren't selling a campaign; we are trying to fix a problem.” With credit unions, the best kept financial secret, Chris's job is to reveal the benefits of using credit unions to consumers nationwide for more consumers to take advantage of the benefits of putting your money into credit unions.   The Purpose of the Credit Union Campaign   “What we are doing, in essence, is reaching up into the stratosphere of consumers and capturing those folks while they are in the market for financial services,” Chris comments that they are leading consumers down the credit union path and answering objections and questions along the way for them to understand that all consumers can join a credit union.   Listen in to find out how Chris plans on reaching new audiences with the campaign, how Chris positions his campaign around authenticity, and how credit unions can utilize their assets for better business. Learn how Chris and his team are progressing through the marketing campaign and how they focus their campaign.   Share this podcast with a friend and leave us a review!   Show Notes: [06:05] The first branding campaign for credit unions in 2018. [11:32] Credit Union “Open Your Eyes” campaign details. [14:25] The purpose of the campaign for credit unions. [16:13] How consumer-friendly is your credit union website? [19:46] Changing the message for better consumer fit and reach. [23:12] Learning to work together with other credit unions. [25:55] Launching the new program and stats on the progress of the campaign. [28:00] Industry ROI tied into the campaign. [35:07] Using social media marketing to speak to younger generations of new consumers.   Episode Links and Resources Subscribe to our show on Podbean Connect with us on social media Tweet with us on Twitter Contact Chris via email ckemm@mwcua.com  Connect with Chris Lorence on LinkedIn Follow Chris on Twitter Follow on Twitter  Your money further Credit Union Awareness

This episode is all about fasting and keto for weight loss approached with the real & practical approach that Eve Mayer brings to this powerful health strategy!  Eve is a speaker, writer, and consultant recognized by Forbes and CNN with over 20 years of experience. She is the author of the new book Life In The Fasting Lane with Dr. Jason Fung and Megan Ramos! Recognized by Forbes as one of the most Influential Women in Social Media, by CNN as one of the 8 Women to follow on Twitter, and Social Media Marketing Magazine named Eve the #1 CMO on Twitter. Link to the book:https://www.amazon.com/Life-Fasting-Lane-Intermittent-Lifestyle_and/dp/0062969447 Get Your FREE ebook on keto: https://www.ketogenicgirl.com/pages/free-ebook Try the 28 Day Ketogenic Girl Challenge: https://www.ketogenicgirl.com Special thank you to Fast Keto sponsors: FBOMB Bone Broth: Get 25% OFF with the code FASTKETO Blublox: Get 15% OFF site wide with the code “FASTKETO” at checkout! Visit Www.blublox.com Prior to beginning a new diet you should undergo a health screening with your physician to confirm that a ketogenic diet is suitable for you and to rule out any conditions and contraindications that may pose risks or are incompatible, including by way of example: conditions affecting the kidneys, liver or pancreas; muscular dystrophy; pregnancy; breast-feeding; being underweight; eating disorders; any health condition that requires a special diet [other conditions or contraindications]; hypoglycemia; or type 1 diabetes. A ketogenic diet may or may not be appropriate if you have type 2 diabetes, so you must consult with your physician if you have this condition. Anyone under the age of 18 should consult with their physician and their parents or legal guardian before beginning such a diet]. Use of Ketogenic Girl media are subject to the Ketogenicgirl.com Terms of Use and Medical Disclaimer. All rights reserved. If you do not agree with these terms, do not listen to, or view any Ketogenic Girl podcasts or videos.

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term “ROR: Return on Relationship™”… a concept he believes is the cornerstone for building an engaged multi-million member database. His book, Return on Relationship™, was released in 2013, and How To Look People in the Eye Digitally in 2015. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR™is the basis of his philosophy… It’s All About Relationships! --- Send in a voice message: https://anchor.fm/bbpshow/message

Top 10 Global CMO for companies worth over two hundred and fifty million, top 15 CMO on Twitter by Social Media Marketing Magazine, and top 50 most influential people in sales lead management - just some of the accolades that CMO Brian Kardon has earned over decades of cutting through in marketing. Now, as the CMO of Fuze, a cloud-based communications business, he is continuing to cut through by using his vast knowledge of sales and marketing metrics. On this episode of Renegade Thinkers Unite, you’ll learn how to build a seamless demand gen engine, and how to focus on the metrics the matter. Brian and Drew also discuss how you can understand your clients’ perceptions of your brand, and how AI is going to influence the way people create marketing initiatives. Brian’s insights are ones not to be missed - you’ll walk away with a deeper understanding of marketing metrics and so much more. Click here to listen to the full story. Subscribe on Apple Podcasts - Stitcher - or Podsearch What You’ll Learn How do you know when your marketing is working? Understanding how your marketing is benefiting your business is often the top priority for both CMOs and CEOs. By using the best marketing metrics for your type of business, you can stay focused on those that matter - a avoid becoming distracted by those that don’t. Brian explains the 3 main metrics he always looks for when evaluating the success of marketing efforts: Net new pipeline contributions Total marketing-influenced leads Total number of closed bookings These 3 metrics combine to give you data that’s actually worth examining. Learning what marketing metrics work best for you and your company is a process, but it is 100% worth the investment of time and energy. Handling the micro-marketing metrics is just as important as the big-picture metrics Understanding the value of both micro and macro-marketing metrics will allow you close sales at both ends of your customer spectrum. Whether you’re examining data on a $1 million contract or securing a $12,000 sale, your marketing metrics are invaluable. For example, a micro-metric will allow you to see how much time a visitor is spending on certain segments of your website, while a macro-metric goes into greater depth on what types of content a specific type of client is looking at and downloading. Brian encourages other CMOs to not forget about either one when creating a roadmap for future marketing efforts. Use these 2 metrics to help understand your clients’ perception of your brand There are 2 main questions Brian uses to help him understand his clients’ perceptions of his brand. They are: The net promoter score of the brand’s product(s) The level of customer satisfaction with the sales and marketing process When conducted by third-party companies, these two marketing metrics shed new light on your entire pipeline process and buying experience. For the full explanation behind these metrics, don’t miss this episode of Renegade Thinkers Unite. Timeline [0:30] Here’s why you need to be paying attention to Brian and his team at Fuze [13:37] How do you know when your marketing is working? [27:14] Handling micro-measurements vs. measurements that help close a sale [36:19] Understanding your customer’s perceptions of your brand [39:19] Use THESE metrics when presenting to the CEO and board [42:43] Lifetime value, customer acquisition costs, and customer retention [48:26] Using artificial intelligence in customer acquisition and marketing metrics Connect With Brian: Brian’s bio on Fuze Connect with Brian on LinkedIn Follow Brian on Twitter Resources & People Mentioned ARTICLE: “5 Ways To Know Your Marketing Metrics Don’t Suck” TOOL: Zoom Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

Ted is a leading Social Marketing Strategist, Photofy CMO/Advisor, MC/Host of Brand Innovators Monthly Summits… Speaker/Author/Provocateur. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and engaged community, many of whom are vocal advocates for the brand.   Ted built these for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and an equity partner, May 1st 2011. Ted worked closely with Collective Bias since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 seven-figure acquisition by Inmar.   In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships!   Looking to grow a real estate empire but don’t know where to start? Pick up a copy of Money, People, Deal by Stefan Aarnio for only $3.95 at www.moneypeopledeal.com/podcast.   To get exclusive podcast listener only offers for the 100K Challenge (like a free hotel room for the event), email Devin Savage at DSavage@StefanAarnio.com. To learn more about the 100K Challenge visit www.stefanaarniolive.com.    

I love "No Let Up!"  This episode does not lack energy--nor does any place or room with Ted Rubin in it! Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Acting CMO of Brand Innovators, and Co-Founder of the recently launched Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship™, hashtag #RonR…. a concept he believes is the cornerstone for building an engaged multi-million member database and community, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, the one he built for OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011, and for Collective Bias (whose Advisory Board he joined in January 2011) where Ted became Chief Social Marketing Officer, and a partner, May 1st 2011… a company he worked closely with since it was founded by John Andrews who Ted met through the blogging community when he was leading Emerging Media at Walmart. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remained a principal shareholder until the November 2016 acquisition by Inmar. In the words of Collective Bias Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” With e.l.f. Cosmetics from 2008-2010, OpenSky from 2010-2011 and Collective Bias, Ted has become known for his active use of Twitter where he has in excess of 100,000,000 followers throughout his network, and grew 100,000+ followers for e.l.f. Twitter handles in 2009, over 200,000 for OpenSky in 2010, and well in excess of 2MM for Collective Bias and growing every day… all with deep engagement and interaction. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! Ted’s book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2015 and The Age of Influence… Selling to the Digitally Connected Customer was just released. At e.l.f., Ted’s responsibilities included communicating with and building e.l.f.’s client base (membership increased from 600k to in excess of 2.4MM during his tenure), leveraging brand equity through strategic marketing programs (with many major brands and publishers), and creating/developing/managing a major thrust into social media initiatives and partnerships and building the most highly respected social media presence in the cosmetics industry. In addition, the merging of traditional PR and the ability of social media to create/spread PR opportunities was leveraged to full effect under his tenure… a first for many companies and something which many are yet to understand. Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and pay attention.” Your Brand/Business is what you do; your Reputation is what people Remember and Share. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in Q4 1998 by Yahoo! Ted served as a Social Marketing and Engagement Advisor to Big Fuel Communications until they were acquired in March 2011 by Publicis Groupe, and is on the Advisory Boards of Aptaris, Brand Innovators, Crowdsourcing Week, Dynamic Signal, GoodXChange, OpenSky, and SheSpeaks. A native New Yorker, Ted holds a Bachelor of Science in Business and Economics from Cornell University. He is divorced, has two daughters in college, and lives in Pompano Beach, FL. Follow Ted on Social: Facebook: https://www.facebook.com/tedrubin  Twitter: http://twitter.com/@tedrubin  Insta: http://instagram.com/tedrubin  Pinterest: http://pinterest.com/tedrubin You Tube: http://www.youtube.com/user/tedrubinusa Linked In: https://www.linkedin.com/in/tedrubin     ======================  Request to Join the FREE Meredith Atwood Community & Coaching https://meredith-atwood-coaching.mn.co/ ======================  Buy Meredith’s Books: The Year of No Nonsense https://amzn.to/3su5qWp Triathlon for the Every Woman: https://amzn.to/3nOkjiH =======================   Follow Meredith Atwood & The Podcast on Social: Web: http://www.swimbikemom.com Instagram: http://instagram.com/swimbikemom   =======================  Want to Connect?  Email: same24hourspodcast@gmail.com =======================  Credits: Host & Production: Meredith Atwood Intro: Carl Stover Music Copyright 2017-2020, 2021 All Rights Reserved, Meredith Atwood, LLC

In the very first episode of 2018, you will hear from Kerry Gorgone, who makes a return to the show. Kerry is a lawyer and host of Marketing Profs podcast, where she interviews high level leaders and marketers. The podcast was named one of the top business podcasts on the internet by FastCompany.  Kerry is a contributing writer for many well known sites including MarketingProfs, Huffington Post, Social Media Explorer, Entrepreneur, SpinSucks and MackCollier.com When she was a university professor, Kerry consistently made Social Media Marketing Magazine’s list of the Top 100 Marketing Professors on Twitter. Website: http://www.kerrygorgone.com/ Twitter: https://twitter.com/KerryGorgone

Social Media Talks Podcast presented by Alan Hennessy brought to by Kompass Media. Interview with one of the world Top Social Media Influencers Ted Rubin.  Social Marketing Strategist, Acting CMO Brand Innovators, and Co-Founder Prevailing Path. The founder and evangelist for the term ROR (hashtag #RonR), Return on Relationship One of the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. Return on Relationship, ROR, #RonR is the basis of my philosophy… It’s All About Relationships!

Ken Herron is a cool hunter for new ideas, strategies, and technologies to increase the value of world-class brands. A global marketing alchemist, he unleashes peoples' creativity to use technology to develop stronger emotional connections between companies and their customers to drive revenue and market share. Ken has rapidly grown revenues for multiple early- and mid-stage startup companies. He has held executive marketing and sales leadership positions for multiple SaaS enterprises including Purple Communications, SocialGrow, and Online Buddies; and held product leadership roles with Avaya, Lucent Technologies, and AT&T. A graduate of the Stanford Graduate School of Business' Marketing Management Program, Ken earned his Master's degree in International Management from the Thunderbird School of Global Management and his Bachelor's degree in International Economics and German from Drew University. Ranked the #2 Chief Marketing Officer on Twitter worldwide by "Social Media Marketing Magazine", Ken is a frequent author and popular speaker on leveraging technology for marketing, and the leading practices to engage enterprise and consumer brands' customers online. Here are the highlights of our conversation with our guest: Ken starts off with how his passion of helping people put pieces together and have aha moments for themselves is derived from being an educator. He expounds on how he was molded and energized by being forced into new situations and by change. He shares his interest in being in a role where he can affect the most change and how this led to the journey he has so far. From being with large corporations where he felt he had very small impact, he moved to smaller organizations where he can have greater responsibilities and greater impact to both business and people he works with. How empowering it can be to have tools available at your fingertips to have an idea published and communicated directly; and whether or not it is more advantageous to have an entourage of designers, etc. to present presentations for you. What Unified Inbox is, some items which needs awareness from their users and non-costumers and the many way that their brilliant technology can make our lives way easier and improve the quality of our lives. How they are looking at improving their product in line with the current technology and especially for mobile; how they are making their content as accessible to as many markets as possible; and the processes they have in place to ensure they are keeping up with the trends. Check out the coolest project they had just finished by going to demo.unifiedinbox.com, log in and passwords are: uib. You can find the Unification Engine Project that they had just put up in their website. You can play with the tool by yourselves. You can find a virtual kitchen, virtual street scene, virtual factory, etc. and you can send messages using your own cellphone using your own network. Go and set your thermometer or turn on your vacuum cleaner..for real!

Episode 028 - Ted Rubin - Social Marketing Strategist Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™… a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015. Ian Farrar and Ted Rubin Discuss:- Communities & networks Approach to social Customer service & social media use Employee engagement Personal branding Culture Customer relationships Show Sponsors:- Far North - Sales, Marketing, Technology Are you looking to enter new markets? Launch a new business, product or service? Maybe introduce a new revenue stream? Far North is an all-encompassing Business Development Consultancy. We aim to fulfil your growth potential by reviewing your existing business strategy or developing a new, bespoke business model.

Today’s contestant is Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker, and Acting Chief Marketing Officer of Brand Innovators. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine. He’s  #13 on Forbes Top 50 Social Media Power Influencers. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people.His latest book, How To Look People in the Eye Digitally was released January 2015. Ted's city: Huntington, NY and Pompano Beach, FL Fun fact about Ted: Ted loves wearing unique socks. Check out #TedSockie on Instagram Ted's random trivia Question: Ted is friends with a key player of the “Immaculate Reception,” arguably the most famous play in professional football history.   Ted’s Links Website: www.tedrubin.com and www.ReturnOnRelationship.com Ted on Social Media Facebook: http://facebook.com/tedrubin and http://facebook.com/tedrubinpage LinkedIn: http://www.linkedin.com/in/tedrubin Twitter: http://twitter.com/tedrubin  http://twitter.com/ThisDadWontQuit http://twitter.com/parentng http://twitter.com/Just_Be_Nice Snapchat: @TedRubin Instagram: https://www.instagram.com/tedrubin/ Pinterest: https://www.pinterest.com/tedrubin/ Tumblr: http://weheartsocks.tumblr.com/and http://returnonrelationship.tumblr.com/ Google Plus: https://plus.google.com/+TedRubin Special thanks to Audiobooks.com for providing the prizes for our contestants! Check them out here.  Sign up now and get your first book free!  You can cancel anytime.       Find exclusive content and play an online version of the game at Podcastgameshow.com Connect with me on Twitter and Instagram   Affiliate Links: Disclosure of Material Connection: Some of the links in the post above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

In this episode I had the pleasure of chatting with native New York native and one of the most influential CMOs in the world, Ted Rubin. Ted is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist and evangelized the term ROR: Return on Relationship™, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship, was released in 2013, and How To Look People in the Eye Digitally in 2015. Ted has a deep online background beginning in 1997 working with best selling author, entrepreneur and agent of change Seth Godin at Yoyodyne, which was acquired in 1998 by Yahoo! His personal motto is Life is not about waiting for the storm to pass, it’s about learning to dance in the rain. We discussed a number of topics, including: - Customer Experience in 2016 - Return on Relationship - Looking People in the Eye Digitally - The Age of Influence, how ANYBODY can become influential without leaving their house - Balancing pressure to cut costs, automate and offshore with increasing customer service expectations - How Social Media is NOT about screaming marketing messages from from the tree-tops - Tools to help you build and nurture ROR - Empowering Your Employees to Increase ROR - We also talked about some of our favourite books and philosophised a little on life towards the end of the show   Show Notes: - For find out a little bit more about Ted, download some thought leadership of his or to pick up a copy of his books head to tedrubin.com and returnonrelationship.com. - Search for 'Twitter Basics' at TedRubin.com to find out some of the tools that Ted Rubin and his team uses to build ROR - To download 'The 12 Most Important Ways to Build a Return on Relationship' head to RORPro.com - RocketReach.com (find anyone's email address)   --- I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one. Listen on Apple Podcasts @ goo.gl/sMnEa0 Also available on: Spotify, Google Play, Stitcher and Soundcloud Twitter: www.twitter.com/steveglaveski Instagram: www.instagram.com/@thesteveglaveski Future Squared: www.futuresquared.xyz Steve Glaveski: www.steveglaveski.com Medium: www.medium.com/@steveglaveski

If you are an author, musician, blogger or other creative the last thing you probably want to do with your day is marketing. You want to write books, create and record songs or more. You don't want to be in front of a computer figuring out which social media platform to use, wonder when you should post and what you should post. So how can you use social media to create revenue without coming off salesy? How do you figure out which platform is for you? How do you make the biggest impact with your social media activities? Enter Ken Herron. Social Media Guru or as I prefer to call him, my personal social media Yoda! Ken answers 9 question and actually a few more to help you make the most of social media WITHOUT becoming overwhelmed by it. Popular author, speaker, and radio show host Ken Herron’s “day job” as Unified Inbox's Chief Marketing Officer is helping authors and other people around the world to use new technologies to develop stronger emotional connections online between their brands and their target audiences.  He has held executive-level marketing and sales leadership positions for multiple web and mobile tech companies, including Tourico Holidays, Purple Communications, SocialGrow, and Online Buddies; and has held product leadership roles with Avaya, Lucent Technologies, and AT&T. A graduate of the Stanford Graduate School of Business' Marketing Management Program, Ken earned his Master's degree in International Management from the Thunderbird School of Global Management and his Bachelor's degree in International Economics and German from Drew University.  Ken is ranked the #2 CMO on Twitter worldwide by "Social Media Marketing Magazine.” Ken uses the Outbox Pro publishing tool to make it faster and easier to create, review, edit, schedule, and publish great content on all of your different social networks and messaging/chat apps. Want to learn more, or ask Ken how he can help you to market your book or brand? Connect with Ken on Twitter at @KenHerron and on LinkedIn at in/kenherron.  

On this episode of Getting Goosebumps: The Power of Storytelling, I had the awesome opportunity to share ideas with Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators, Ted Rubin. As the most followed CMO on Twitter according to Social Media Marketing Magazine and Author of ‘Return on Relationship’ it’s no surprise that he knows exactly how to keep an audience engaged by story-telling. Links and References: - http://tedrubin.com/blog/ - http://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209 - http://brand-innovators.com/ - http://www.smmmagazine.com/

In Episode 20, we talk with Don Stanley of 3Rhino Media. Don Stanley is a teacher at heart with a drive for helping organizations succeed online. He helps clients get laser-focused on the key actions they must take to get big results. His specialty is web strategy, social media marketing and content/inbound marketing. Don works with a wide variety of clients including nationally known non-profit organizations, small businesses and Fortune 500 companies. His perspectives on marketing have been featured on local, national and international news. He’s appeared on ABC News, Marketplace Radio and is a regular guest on Wisconsin Public Radio. He is a sought after speaker, workshop and seminar leader who focuses on results. He is recognized by Social Media Marketing Magazine as a Top 40 Marketing Professor in the World. He is also an award-winning faculty member at the University of Wisconsin-Madison where he teaches web design/strategy, social media marketing and social media for social change.

Today's podcast is brought to you by: Ever wonder what some of the legal concerns you should be considering with the use of live streaming platforms such as  Periscope and Meerkat are? Kerry O'Shea Gorgone sure has, and she shares her knowledge with us about those and a while lot more! A former college professor, Kerry develops training programs forMarketingProfs, and has addressed audiences at industry conferences including the B2B Marketing Forum, the Social Brand Forum, Vocus Demand Success, and the B2B Marketing Forum, as well as private corporate events. Kerry frequently speaks on topics relating to marketing and social media law, including intellectual property, disclosure requirements for brands and bloggers, and contest regulations. She offers practical, entertaining tips for avoiding the legal pitfalls that impact marketing and communication professionals. Previously, she taught New Media Marketing for the Internet Marketing Master of Science Program at Full Sail University in Florida, and taught undergraduate courses in marketing law and business law at Bentley University. Kerry hosts the weekly Marketing Smarts podcast for MarketingProfs, named one of the top business podcasts on the internet byFastCompany. The show features 30-minute in-depth interviews with smart marketers from all walks of life. Geoffrey James, a contributing editor for Inc., listed Kerry as one of 8 Great Role Models for Wowing a Crowd (along with Steve Jobs, Tony Robbins, and Marsha Collier). She is a contributing writer for numerous sites, including MarketingProfs, Huffington Post, the {grow} blog, Social Media Explorer, Entrepreneur, SpinSucks, and MackCollier.com. When she was a university professor, Kerry consistently made Social Media Marketing Magazine’s list of the Top 100 Marketing Professors on Twitter, and was also included on the MBAPrograms.org list of the Top 50 Business School Professors on Twitter. Kerry is also a movie buff, a Joss Whedon fan, and a chocolate enthusiast. You can follow Kerry here: http://www.kerrygorgone.com/https://twitter.com/kerrygorgonehttps://www.facebook.com/kerrygorgonehttps://plus.google.com/+KerryOSheaGorgone/postshttps://instagram.com/kerrygorgone/Learn more about Kerry's favorite people by checking them out as well!Anne Handley: https://twitter.com/annhandleyMarsha Collier: https://twitter.com/MarshaCollierMack Collier: https://twitter.com/MackCollierMark Schaefer: https://twitter.com/markwschaeferMarketing Profs: https://twitter.com/MarketingProfs

Social media is all about relationships. However, too many brands and small businesses don't spend the time required to build those relationships.   Entirely focused on ROI (Return on Investment), they completely ignore the possibilities of ROR (Return on Relationships.)   To talk about ROR, we brought in Ted Rubin, who co-authored the book Return on Relationships.    Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.   There's some great advice in this interview to help you not just REACH more of your ideal customers, but how to ENGAGE them.   http://www.themarketingagents.com/43

In this program we discuss how Apple needs to get the big vision back to maintain its market share, McDonald's you mobile app, Zuckerberg attracts major partners to bring the Internet to the world, our traditional salute to an entrepreneur, this week Niall Foudy from Ireland, and Uni Messengers splash at TechCrunch Disrupt. We also talk about the likely success of wearable gadgets, from smart watches to connected fitness bands and eyewear and how to create great print advertising that works, whether it is for newspapers, magazines or flyers. We also have our extremely popular email segment and an interview with Scott McKain who is an expert on delivering the ultimate customer experience. Scott has been recognized by Social Media Marketing Magazine as one of the 50 most influential marketing authors on Twitter and Glenjuice. He also achieved the number one slot on the Amazon.com list of business bestsellers with his excellent book Collapse and Distinction. My second interview today is with Donald Cooper who began his career sweeping floors and went on to win seven awards for excellence in marketing, service and business innovation.