Podcasts about truth collective

Web3. What is it? Why does it matter? How do you navigate it? And how is it changing the way brands and planners work? The internet is evolving, which has us asking these questions and so many more. Good thing we were joined in this episode by Brian Piper, director of content strategy and assessment at University of Rochester, Allison Chen, independent consultant and visual designer, Josh Coon, director of experience at Truth Collective, and of course, John Roberts, chief strategy officer at Truth Collective to help guide us through the next frontier of digital space and what it means for small agencies. Key Takeaways: What Web3 has to offer brands and vice versa The critical difference between audience and community How to get clients into Web3 — and the real questions they should be asking themselves Why utility value and generosity will succeed How long-term solutions and impact on a larger scale are the future for brands in Web3

Today, we're deepening our investigation into diversity in advertising with the recent release of the Feeling Seen USA report. To provide insight and unpack what learnings came out of this stateside study, Jon Evans, chief customer officer at System1, returns with invaluable insight from Thomas Kurdy, executive creative director at ConCreates, and of course John Roberts, chief strategy officer at Truth Collective. Join them to find out why genuine inclusivity is the new industry barometer and what it means for small agencies. Key Takeaways: Why emotion, not diversity, is the key to successful advertising and how to apply it How to bring real human truth to the creative and keep the bravery of the idea throughout the process Getting clients to see the light instead of waiting to feel the heat How to embrace the “I don't knows” and bring reaching out into your process Diversity is not one action, but a series of actions

WORT 89.9FM Madison · Forward Truth Collective Celebrates And Protests Wisconsin Triennial For many years, the Madison Museum of Contemporary Art's Wisconsin Triennial has served as one of the state's […] The post Forward Truth Collective Celebrates and Protests Wisconsin Triennial appeared first on WORT-FM 89.9.

We're back with Season 4 of Planner Parley and we are kicking it off, as always, with StratFest! This year, purposeful work took center stage. So did the debate over how strategists can help shepherd brands and clients to making a difference – and whether or not they should. Join Steve Kozel, senior vice president of strategy, media, and marketing technology at OBP, Sara Macfarlane, principal at Sara Macfarlane Consulting, and of course, John Roberts, chief strategy officer at Truth Collective, as they unpack two days of strat-mazing material and break down what it means for small agencies. Key Takeaways: Why strategists want to do meaningful work and the challenges they face Are principles a luxury in our business? Should we be catering to unique audiences when everyone is unique? The ways in which we can be like Ryan Reynolds without needing to be Ryan Reynolds Bystander, accomplice or  steward – the honest choices we help our clients make

In this episode, we're getting lucky! Despite it being mentioned in only 2% of management books and theories, luck can play a big role in your work and it's within your powers to make it happen. Sure, you can stumble into luck, but wouldn't'you rather create your own chances that get you where you want to go?  To find out how, join Andy Nairn, Campaign UK award-winning strategist 3 years in a row, founding partner of Lucky Generals, and author of Go Luck Yourself: 40 ways to stack the odds in your brand's favor, Lynette Xanders, director of brand strategy at Truth Collective, and, of course, John Roberts, chief strategy officer at Truth Collective, as they share how to get luck under your control, or not, and what it means for small agencies. Key Takeaways: How to take your luck in life from private to public 4 ways to stack the odds in your favor Setting the table so the fairies show up How to sell luck to your clients Why “the harder you work, the luckier you get" mindset is not all it's cracked up to be, and can also be damaging

Enjoy this episode from our vaults. Season 4 starts mid-September. In today's episode, we're taking a long hard look at diversity in advertising and how translating the emotional response it evokes can bring advertising impact for good. In his new report, Feeling Seen, Jon Evans, chief marketing officer at System1 shared insights from a significant study on how people feel when they see themselves in advertising, and his findings just might surprise you. Listen in as he and John Roberts, chief strategy officer at Truth Collective, reveal the power of Feeling Seen. Key Takeaways: Diversity done right is celebrated by all The power of telling one story and telling it well Walking the fine line of stereotypes How being overly inclusive ends up shutting us all out

Enjoy this episode from our vaults. Season 4 starts mid-September. Why do you get up in the morning? Why do we exist? What do we promise people and how is that relevant to daily life? Believe it or not, we're not talking about existentialism. We're talking about purposeful brands and marketing. In today's branding landscape, authenticity and connectivity to your audience are the name of the game, even for B2B. So how can brands make sure they're living their purpose and sticking to their North Star? Find out as Maggie Lower, CMO at Hootsuite, and Preeti Philip, managing director and partner at Sterling-Rice Group, join John Roberts, chief strategy officer at Truth Collective, as they reveal the ways brands can mine their spiritual health to ensure their values and relevance are long-lasting, and what it means for small agencies. Key Takeaways: Finding your brand's North Star and how to stick to it Activating clients and the wiring inside You can't outsource your soul Why everyone needs a listening strategy and a talking strategy Your brand doesn't need to be world-changing; it needs to be world-helping

Enjoy this episode from our vaults. Season 4 starts mid-September. In today's episode, we're getting ugly – and it's a thing of beauty! With social channels driving audience engagement and client budgets, how do brands learn to let go of perfection without losing creative authenticity? Find out as Tim Leake, chief marketing & innovation officer at RPA, joins Jeremy Schwartz, chief creative officer at Truth Collective, and John Roberts, chief strategy officer at Truth Collective, to get into the whys and hows of selling ugly in 2021 and how being less precious can be the answer for small agencies. Key Takeaways: Ugly content is more relevant than its origin in 2019 Being less precious about how to create content can improve business Ugly content can provide more creative opportunity, we just have to be OK with it Content marketing: Think creators, NOT influencers Redefining success for you and your clients

Enjoy this episode from our vaults. Season 4 starts mid-September. In a year of reckoning that truly opened our eyes to the gross inequalities and racism in our country, we wanted to take a long, hard look at the reality of it in our industry, and learn what we can do about it. Alexis Agosto, director of the 4As Foundation MAIP Program, and Jineen Carcamo, data strategy director at Translation and MAIP alum, in New York City join John Roberts, CSO at Truth Collective in Rochester, NY to discuss this important and pressing issue, what we need to be doing differently, and what it means for small agencies. Key Takeaways: MAIP's unique and all-encompassing services and programs are an industry game-changer How to be of the culture, not just in the culture Strategists are fundamental to moving our agencies from conversation to action Building a culture that engages fully in the individual; It starts with leadership Being comfortable with being uncomfortable so that we can grow and learn

Jami Staples and her husband Brian served several years in Kenya, where God opened their hearts and minds to sharing Christ with the Muslim world. After returning to the United States, she joined the staff of Crescent Project where she and her team helped train thousands of Christian women to share the gospel with Muslims. Jami founded The Truth Collective as a means to call more Believers into a Biblical response to the Muslim world. See omnystudio.com/listener for privacy information.

Enjoy this episode from our vaults. Season 4 starts mid-September. This week, we're delving into a repair manual for the creativity crisis by author Orlando Wood, chief innovation officer at System1 Group in London, England. He joins John Roberts, CSO at Truth Collective in Rochester, New York, to share his revolutionary new book, “Lemon. How the advertising brain turned sour” – and what we can do about it. Join them as they dig into why fame, feeling and fluency are at the heart of what brands need to be doing, why they aren't, and what it means for agencies. Key takeaways: Why advertising sours and how we can sweeten our work through character, incident and place Connecting with the real world through the right brain Why left-brain dominance is driving more than it should and what to do about it Emotion doesn't just mean sentimentality Why the brief is broken and how to remedy it

Enjoy this episode from our vaults. Season 4 starts mid-September. In this week's episode, our panel shared – and shared about sharing – as they let us behind the scenes of agency leadership and creating culture. They defined the strategy wallow pit, provided tips on how to stay out of it, and, instead, taught ways to shoot from the heart, be playful, and stay mischievous. Join our guests, Mark Pollard, strategy CEO at Mighty Jungle in New York City, Julian Cole, strategy consultant joining from Melbourne, Australia, and, of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they reveal new ways of looking at the things you look at all the time, and what it means for small agencies. Pull up a chair and listen in. Key Takeaways:  See It, Do It, Teach It Take the Work Seriously, Take Yourself Less Seriously Dare to Be Mischievous Prove It

Travis welcomes Jami Staples back to the show for the second part of our conversation. Jami is the founder and CEO of https://www.thetruthcollective.org/ (The Truth Collective) and in this second part of our conversation, she discusses the lies that women believe, how trauma plays into our understanding of sin, and how Jesus heals our trauma. Trauma has become the new mission field for sharing Jesus. It's a challenging and eye-opening conversation that helps us heal and offer Jesus as a healer to others. Learn more about https://www.thetruthcollective.org/ (The Truth Collective). Sign up for the Apollos Watered https://linktr.ee/apolloswatered (newsletter). Help support the ministry of https://apolloswatered.org/support-us/ (Apollos Watered) and transform your world today!

Travis welcomes Jami Staples to the show, the founder and CEO of https://www.thetruthcollective.org/ (The Truth Collective). What does transformation look like? How do those in trauma come to know Jesus and be transformed by Him? What do they have to say to us? How do we experience healing as they have? Jami is one of those once-in-a-lifetime kinds of people you meet who is articulate, frank, fun, and willing to challenge the status quo. She has a heart for women, specifically Muslim women to come to know Jesus and be transformed by Him. She is open, honest, and raw. You will be challenged as she shares her heart, and be surprised at her vulnerability. She has a high justice button that makes you want to step up to help the traumatized and the marginalized. And she knows how the healing power of Jesus can help you heal as well. A must-listen for men and women. Learn more about https://www.thetruthcollective.org/ (The Truth Collective). Sign up for the Apollos Watered https://linktr.ee/apolloswatered (newsletter). Help support the ministry of https://apolloswatered.org/support-us/ (Apollos Watered) and transform your world today!

Take a TIMEOUT with Bob Bailey, the Chief Everyone Office (CEO) and Founder of the Truth Collective and throw on a little Rock n Roll.  How do you become the best version of yourself as a person but also as a business AFTER the global pandemic? Focus on people and team preservation, giving free ideas and free advice to help as many people as you can while keeping the band together. In a world where change is happening faster than before, Bob has found 30-day business plans to be effective. He mentioned that we need to get more granular with our goals in business and leadership to make success more obtainable.  Bob's advice is to flip the hierarchy pyramid on its head, become the Chief Listening Officer, get 100% comfortable with who you are so you can be vulnerable with your people and be OK with telling the truth!     

The Love of God is far and wide and all-encompassing and knowing that, it becomes easier to see your worth from His eyes. This is how today's guest overcame the challenges of self-love. Lateef Manigault is a faithful follower of Christ. He is also a Spoken Word Artist, going by Lateef "The Oracle" with a Youtube channel, Grace and Truth Collective. Join his chat with Dr. Kim Grimes as he opens up about his journey with Christ and how falling in love with Christ allowed him to accept himself and his gifts. Tune in as Lateef also shares one of his staple pieces: a beautifully raw and honest six-minute spoken word performance.

Lauren Sikes is the founder and CEO of Truth Collective, a company that helps companies and employees create a vision for how they want to live and work. She asks questions like ‘who are you today and who do you want to be” to get people to their answers. Their truth. This episode is girl talk between two recovering perfectionists. Grab a glass of wine and listen to (basically) live therapy. This episode is for you if: -You're a recovering perfectionist-You grew up in a southern-, achiever-, purity-culture family-You like podcast episodes that feel like therapy sessions-You want to hear host Lauren Lowrey be pretty vulnerable What's in this episode?Lauren Sikes typically asks the questions to help people uncover a deeper part of themselves. She steps away from that to be vulnerable with her own story. Lauren shares how she got into this life-changing work -- from her own struggle with perfectionism. At age 10, Lauren Sikes was a competitive swimmer who ranked 3rd in the world for her age group. She went on to swim in college but admits to never enjoying it. Sikes taught school for 13 years until she felt compelled to start a business to help companies and their employees get clear on their vision.

Do your clients have trust issues with your agency? How can you go about creating an honest rapport to build trust? Working at a larger agency Bob Bailey started to notice a trust problem. Clients are losing trust in their agencies. This trend has actually increased over time, with clients moving to in-house services. This is the opportunity he and his partners saw when they created their agency Truth Collective. They wondered "wouldn't it be great if a marketing agency could thrive by just telling the truth?" Then they set out to have honest conversations about strategy, creativity, and relationships. In his conversation with Jason, Bob spoke about all-time low trust levels in agencies, how he tries to build trust with potential clients from the first meeting, how he has built leadership teams in his agency, and why agency owners must themselves from being the fixer to empower their teams. 3 Golden Nuggets Honest rapport with clients. Trust in agencies has hit all-time lows, according to Bob. That's not a place any of us would want to be. So how to gain back client trust in agencies? Especially in a time when more and more clients are moving to in-house many services. Bob believes the key to building trust starts with the initial conversation. He makes it a point to treat it as a conversation, not a pitch, and makes it about them. “I feel like squaring the meeting centrally right on their business and what they need is the place to be,” he assured. Also, he's seen the positive effect of knowing who you are as a business and how you can help their business, instead of trying to do everything, which comes across as just wanting more money. Building leadership. As we always say, you can get to the million-dollar mark almost by accident. But to be a multi-million-dollar agency you'll need to start building a structure, starting with your leadership team. Bob didn't always get that right, in some cases because the people weren't quite right. But also because they weren't quite ready as new owners to really understand what that meant. They really had to look themselves in the mirror when the company hit a cap at $3.8 million and start to get serious about leadership. They needed more structure, so they selected a group and shared everything about the business with them. “If these guys are going to lead, they need all the information to become leaders too,” he acknowledges. Try to not be a fixer. How can you help your leadership team grow? Prepare them to solve issues and trust them. Bob and his partners started organizing weekly meetings with their leadership team to discuss new business leads and prospects, financial forecasts, what they call remarkable creative briefs and opportunities, they also talk about employees or client issues and possible solutions. This way, they started to prepare the leadership team and shared the information and metrics they may need to do their jobs. Ultimately, it is always about trusting that they are capable to face any issues that may come up. Agency owners normally get to where they are because they are very good at solving problems, but at some point it should be your team's responsibility to do so. Sponsors and Resources Sharpspring: Today's episode is sponsored by Sharpspring, an all-in-one revenue growth platform that provides all of the marketing automation, CRM, & sales features you need to support your entire customer lifecycle. Partner with an affordable marketing automation provider that you can trust. Head over to sharpspring.com/smartagency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Creating an Honest Rapport With Your Clients to Address Low Trust Levels in Agencies Jason: [00:00:00] What's up, agency owners? Jason Swenk here. I have another great episode and we're not going to talk about frou-frou shit. We're going to talk about rebuilding trust in our industry, and we're going to go over some really cool things. And I didn't know, he was telling me in the pre-show Bob was telling me that agency trust is ranked between Congress and I think something else. He'll tell us, I can't remember, but like it's pathetic. So we're going to talk about what you can do in order to build trust. And if you have that trust, you can make more money, scale faster. and have the life that you want, where you have the freedom. So let's go ahead and get into the show. Hey, Bob. Welcome to show. Bob: [00:00:49] Hey, Jason. What's up, man? Thanks for having me. Jason: [00:00:51] I almost forgot which buttons to hit. We were talking about frou-frou stuff before. I'm so messed up. Bob: [00:00:58] I'm just going for the ride. Jason: [00:00:59] Yeah. Tell us who you are and what you do. Bob: [00:01:02] Jason, my name is Bob Bailey. I am one of the three founding partners of a creative company called Truth Collective. And my role here is the CEO, which I have sort of reframed from chief executive officer to the chief everyone officer. And I don't know if that's frou frou stuff to you or not. But for me, it sort of keeps me focused on, you know, my most important thing and that's my team. So thanks for having me. Jason: [00:01:27] Yeah. As long as you're having fun and you guys are doing impact, I don't care what you call it. So how'd, you guys get started in this crazy industry that we're in? Bob: [00:01:38] It's a good question. I've been listening to some of your shows and you know, a lot of folks, they tend to see a, a problem or a gap out there and they feel like they can fill that. And it was, it was similar with us. We were working together at a, at a larger agency. And at the time, like there was just getting hard. Like it was, it was getting really, really hard. And we started seeing these patterns where consumers were trusting brands less. Agencies… clients were trusting their agencies less. And even like inside the agencies, people trusting each other less. And so we said, man, like… Wouldn't it be just really easy and wouldn't it be awesome if a marketing agency could thrive by just telling the truth? Like, what if you were just honest about everything? What if you weren't like out there inflating case studies, inflating agency credentials presentations? What if you could just go out there and like be yourself and tell people the information that's going to really help them? And it was a really like novel, like silly idea at the moment. But we really got behind it and, um, we've built, we built a business on that. And so it's been really fun. Jason: [00:02:47] Well, how do you separate yourself? Because there's lots of agencies out there that are full of shit and they're not truthful. But they say they are. So how do you guys do that? Like, tell me about the stat that you were talking about in the pre-show. And I kind of teased in the intro, like the agency industry is between Congress and what for…? Bob: [00:03:12] Yeah. It's, Gallup does this annual survey on like trusted industries and they go through all of them and there is like pretty far down the list used car salespeople, advertising industry, Congress. So we're sandwiched between those two, those two industries. And like, I don't, if like, for me, like that's not a place that I want to live and after eight years or so, it, hasn't not only as it hasn't gotten better. I think it's actually probably getting a little bit worse. I mean, especially when you look at how clients are responding to it and in housing, everything. And it's really, it's a pretty interesting situation. And so I think we have some stuff to fix. Jason: [00:03:55] Well, you know, when, when we chat and we interview agencies to join our mastermind, we ask lots of questions around their delivery and the results that they give to their clients. And you'll be so surprised about how many that they don't know it. And they started by accident. They took a Facebook course on ads, and then they started like, they were really good marketers, but they could never deliver their own service efficiently. And like, it just blows me out of the water that, and people always ask me, what's the one thing you have to do to scale your agency? I'm like, well, you have to do something really well for your clients. Bob: [00:04:34] Yeah, for sure. I think that the work that we tend to do tends to focus on something we actually changed during COVID. But we got really focused in, on the stuff that we love to do and the stuff that we're truly like sort of brilliant at: creative strategy, insights, and big idea platforms. And we really tend to focus on like high-impact tactics, like the stuff that's going to really like move the brand forward. Sort of gradually moving away from a lot of the activation kind of things. But, um, for us, it's really important that, you know, we're setting up. How are we going to know if this works? How are we going to be happy? Like, yeah, there's the qualitative stuff. But a lot of times there's not business metrics in place. There's not foundational stuff in place on the client-side. And so we do all that we can to build those baselines so that we know for if we're helping them improve their business brand and in the behaviors of the customers. It's all we care about. Jason: [00:05:32] What are some keys in order to build trust with your clients? Bob: [00:05:37] I think it starts from the initial conversation. And I think that that conversation has to be different than anything that they felt from other agencies. I don't have a PowerPoint that I use to introduce me or my agency to clients. I have a conversation. I feel like if you show up with your deck, then the meeting is about me and not them. And so I feel like squaring the meeting centrally right on their business and what they need is the place to be. And you'd be surprised how different that actually is. So I think it starts there and, you know, it sort of quickly goes into the things that we do and the things that we will not do. And so, you know, I think that's also been a disarming thing where clients will, they'll say, you know, well, I know, you know, as the owner, like you want to do all my stuff. Uh, because you know, you're money motivated and I'm like, well, actually, no, like I don't want to do a thousand banner ads. I don't want to do all, I don't want to do your emails. I don't want to do those things. Like I want to help your internal team be successful with that stuff. I think there's just like those sort… of known who we are and being okay with just like being okay with having a conversation about that. But I think it really just sets a tone for this is the kind of partnership that we're after, and this is how we're going to help you be most successful and help the other agencies in your network be more successful too. Jason: [00:07:03] Yeah. You know, I always use the analogy of the creepy guy in the conference. Like, do you have the creepy guy in the conference come up to you and they just start throwing up on you about how cool their company is and how amazing he is. All that. You're like, you're the creepy dude. Get away from me. The other guy comes up to you and starts asking you questions. And by asking questions, the whole attention is on them. People are going to like that conversation because it's about them. And that's what we always liked when we would come and have initial calls with our prospects. We were the same way. And I, and I always hate when agencies are like, well, we don't have our portfolio or our deck ready. What is that…? I'm like, you don't need that shit. The companies that want that, that means you're going to be doing an RFP, which really stands for request for fucking punishment. You shouldn't be doing that. So I love that approach. Let's kind of switch focus a little bit and talk about because you have over 30 people, um, you know, multimillion dollar agency. A lot of people can hit the million mark by accident. But when you start getting in the multiple millions, you have to get a lot of things right. I mean, you still haven't figured out everything. I don't have everything figured out. No one does. If they do, you should shoot them with a water gun and be like, you're lying. But how are you building better leaders? Because I feel that in order to get to the level that you're at, you have to build a really amazing team, which it starts with the leadership. Bob: [00:08:43] Totally. You're right, man. Like we, gosh… We've been in business for eight years now and you know, I always think about us like a version. You know, the current version of Truth Collective, and you know, we've been through, we've been through a few and we've tried some things and we didn't get it exactly right. Whether it was, you know, you talked about the leaders and the leadership team. I think in some cases like the people weren't quite right. But then also we weren't quite ready as sort of new owners to really understand what that even meant. We were very much in a mindset of like we're modeling the behaviors we expect and why don't you just understand that stuff? And that's not fair to anybody. And it also, you know, to your point, like you'll hit a cap and the cap… Our cap was like right around like three and a half to 3.8 million where… We can do that. Like kind of with any team, with any set of clients, like that's, that was what we were. And we, you know, we did that and we said, geez, you know, it's us. Like we looked in the mirror and said, okay, like we got to get out of the way here. And we got to get really serious about the leaders on the team, but how we going to do it? And it was about the people, but we also just needed some real structure and we were growing and growing rapidly, but we weren't growing in like an organized way. We started as an account guy, a strategist and a creative guy. And as we grew, like, we just hired more people like us. But what we weren't doing is growing from the standpoint of like the functions of the business. Like I wasn't, we weren't thinking about, okay, how are we going to staff new business growth? How are we going to staff client service? How are we going to staff creative? How are we going to staff the administrative stuff? And, you know, people just looked at all three of us all the time for decisions. And we were just, we just became the bottleneck that was holding it back. Jason: [00:10:50] Is your agency struggling to deliver real revenue growth results to your clients. You know, agency marketers can consolidate data and align marketing and sales teams goals to achieve real results for your agency and clients asing revenue growth platforms. SharpSpring is an all-in-one platform built for agencies like yours to optimize digital marketing strategies with simple, powerful automation. Manage your entire funnel all in Sharpspring. Now for a limited time, my smart agency listeners will receive your first month free and half off onboarding with SharpSpring. Just visit sharpspring.com/smart agency to schedule your demo and grab this offer. That's sharpspring.com/smart agency. Yeah, you were the toll booth. I always like to kind of say. Bob: [00:11:43] Yes, you've talked about that before. Jason: [00:11:44] Yeah, and you kept mentioning a keyword: how? You're like, how do we do this? How do we do this? When did you start realizing who? And giving them the power in order to make the decision? Bob: [00:11:58] Yeah. It was actually in the fall of 2019. So we, we decided we needed to try the leadership team again. We selected people, you know, not by title. But by, like, if you run a function in the agency, you're on the team, like that's how we made the decision. So it was very clear and specific. We got that group together, we got super transparent. We shared everything about the business. All the numbers. So no more like close to the vest ownership. If these guys are going to lead, like they need to know stuff and they need all the information so that they can also learn how to become leaders too. So we started sharing that we met weekly every Monday, same agenda for 90 minutes and we just, we got into a cadence. And thankfully we did because, you know, we all know like what happened in March, you know? So we had made about six months, five months worth of momentum together as a team when, uh, when COVID hit and sort of through everything… Um, hit the brakes on everything. And so we had to respond to that. Jason: [00:13:05] You said you meet once a week on Mondays for 90 minutes and the same structure. And what was that structure of that meeting? Bob: [00:13:12] The structure was, it was actually, are you familiar with a organization called EOS? Jason: [00:13:18] Yep. There's lots of mastermind members and I've had Gino on, on the show a number of times. Bob: [00:13:24] Yeah. We adopted that, that framework in the beginning, just because we needed a consistent framework. And that seemed to be, it seemed to make a lot of sense. It was pretty straightforward and simple. And so it's you come in and you talk about like, what are the key? You know, you have a scorecard and so our scorecard is new business leads and prospects. It's how are we doing on our financial forecast today? You know, month and quarter, how are we doing? Um, we measure our, we call like remarkable creative briefs and opportunities, like of all the work in the shop how many of those have the potential to be really remarkable? And then we, um, there's some, some accounting metrics that we measure. And so we sort of quickly hit those. We talk about any employees, uh, or client issues that are going on. And then we devote about an hour of it to like issue, discussion and resolution. And so some weeks there's a handful of stuff that you have to move through some weeks. There's one thing. But the whole point is to use that brainpower in a really concentrated focused way to, to keep us moving in the right direction. Jason: [00:14:32] I love it. I love how, you know, and thanks for going over some of the KPIs or I guess what they call rocks or, or, um, I don't know what they call it. But I get the gist of it because there's a lot of people that don't really know what to measure and they just go into a meeting. Hey, how's it going? And, uh, really kind of it. I's like none of them, what's the agenda that you have for the week and let's, let's rock and roll. So… Bob: [00:14:59] We went from having no sort of across-the-board KPIs to implementing way too many. Jason: [00:15:07] Yeah, yeah. Bob: [00:15:10] To getting it down to like now there's like five, that really matter. You know what I mean? Like, and if you get enough insight from those five to, to hit like 90% of the business. So we're, we're learning as we go, like, it gets you really hands-on. But now we've especially with COVID like, I think when she had the right team and the right sort of flow… I think letting go is actually been like a key and helping us grow and scale. You were talking about that a few minutes ago. Jason: [00:15:38] Yeah. It's very challenging. We had our digital agency experience at my house in Colorado, a couple, uh, two weeks ago. And a lot of the agencies here, multimillion, they have a hard time letting go on stuff. I'm like, you just got to trust your team! Like, it's kinda like your baby, like let the baby fall and then they'll learn to walk. If you're going to be the crutch and you're always going to catch them, well, expect to catch them for the rest of your life. Bob: [00:16:09] It's true. You know, a lot of people, and I think a lot of agency owners, you know, you start an agency because you were really good in another agency or like maybe you were the fixer. And you know how to fix it and you know how to move on, but that only gets you so far, right? You can't be the fixer, like you have to, to your point, like you got to like help him walk. You got to coach them, not do. You got to direct, not fix. And so that's, that's been a real, it seems really subtle and it seems really obvious, but it's not so easy. Um, but it's been a real game-changer, like you said. Jason: [00:16:43] Yeah. And when it happens too you get depressed, cause then they're doing the decisions and doing all the stuff without you, they don't need you anymore. And then you're like, what do I do? And you're like, well now you're the CEO, dummy. This is your new role. And this is what you're doing. Bob: [00:16:57] Yeah, figure out what's next. Jason: [00:17:00] Yeah, exactly. So I went through that and I always make fun of my mastermind members when they go through that. I'm like, hey, dummy, this is what you wanted now. Let's, let's do it this way. Life will be better. Bob: [00:17:15] It is, you know, I love it when people bring stuff that I would've never done or couldn't have done. My whole goal is I want Truth to be something that I couldn't make. I want it to outgrow me personally. And I, like, I think that's when you're really into some exciting, like durable stuff as a business. So it's fun when that happens. It is intimidating though, sometimes. Jason: [00:17:39] Oh yeah. Well, Bob, this has all been amazing. Is there anything I didn't ask you that you think would benefit the audience? Bob: [00:17:45] I think agency owners like... You put out a LinkedIn post the other day about you made a game out of it, but like, there was like… Jason: [00:17:53] Yeah. Never have I ever? Bob: [00:17:56] Yeah, yeah, yeah. And like, I've done all that. Every one of them I've done… Jason: [00:18:00] Multiple times. Bob: [00:18:02] Right. Habitually, right? I think like a key to happiness as an agency owner and the growth is like just, you know the answer. You know the answer is not to chase that stupid thing. You know the answer, you know what I mean? But the industry wants you to do that. Like there's so much crazy industry inertia out there. I think follow your gut. You know, I just, I think have the courage to follow your gut because you're going to be way happier. You're going to make room for the stuff that you really want to be doing instead of falling into those old traps. And you're going to wind up differentiating your agency as results. So your post got me really thinking about that. And I think that's helpful for it's been helpful for me. Jason: [00:18:48] Goog. Well, that's what it was designed for. What's the agency website URL people can go and check out the agency? Bob: [00:18:55] Sure it's truthcollective.com. All one word is until the truth. It's not like some weird UFO tracking organization. It's not some church, you know, we, we'd get all kinds of crazy stuff, but truthcollective.com and we're all over social. Jason: [00:19:13] Awesome. Well, thanks so much, Bob, for coming on the show, we really enjoyed it. If you guys liked that episode, make sure you like subscribe, tell a friend, tell a fellow agency owner that you'll help them out because look, we all know we're struggling a lot of the times they will help out. And if you want to be around amazing agency owners on a consistent basis and really what they're doing in order for you to scale faster. And you know, sometimes it's a shrink session. Sometimes it's a fun session. Sometimes it's like, oh my God, this is the best strategy I've ever heard. I'd like for all of you to go to digitalagencyelite.com and check out the mastermind. See if it's right for you. If you feel it is, apply. We'll have a conversation and we'll go from there. And, uh, so go to digitalagencyelite.com. And until next time have a Swenk day.

In today's episode, we're taking a long hard look at diversity in advertising and how translating the emotional response it evokes can bring advertising impact for good. In his new report, Feeling Seen, Jon Evans, chief marketing officer at System1 shared insights from a significant study on how people feel when they see themselves in advertising, and his findings just might surprise you. Listen in as he and John Roberts, chief strategy officer at Truth Collective, reveal the power of Feeling Seen. Key Takeaways: Diversity done right is celebrated by all The power of telling one story and telling it well Walking the fine line of stereotypes How being overly inclusive ends up shutting us all out

The client brief is inarguably the most important document in marketing, as it begins our work and should measure our success. So why is it often so neglected? Today's guests, Matt Davies and Pieter-Paul von Weiler, had that same nagging question. So they co-founded BetterBriefs and ran the first significant global study in over 10 years to understand exactly what is at play, where the problems lie, and how marketers and agencies can close the gap to make briefs the workhorses they are intended to be. Join them and John Roberts, chief strategy officer at Truth Collective, to reveal how we can help the client create better briefs, and what it means for small agencies. Key Takeaways: The lack of quality briefs is crippling our success and our industry Why marketers and agencies are on different planets At the heart of a good brief is an honest, supportive relationship between marketer and agency The Objectives section is the #1 thing to look at Broken briefs has a massive, and now measured, financial cost

Why do you get up in the morning? Why do we exist? What do we promise people and how is that relevant to daily life? Believe it or not, we're not talking about existentialism. We're talking about purposeful brands and marketing. In today's branding landscape, authenticity and connectivity to your audience are the name of the game, even for B2B. So how can brands make sure they're living their purpose and sticking to their North Star? Find out as Maggie Lower, CMO at Hootsuite, and Preeti Philip, managing director and partner at Sterling-Rice Group, join John Roberts, chief strategy officer at Truth Collective, as they reveal the ways brands can mine their spiritual health to ensure their values and relevance are long-lasting, and what it means for small agencies. Key Takeaways: Finding your brand's North Star and how to stick to it Activating clients and the wiring inside You can't outsource your soul Why everyone needs a listening strategy and a talking strategy Your brand doesn't need to be world-changing; it needs to be world-helping

In today's episode, we're getting ugly – and it's a thing of beauty! With social channels driving audience engagement and client budgets, how do brands learn to let go of perfection without losing creative authenticity? Find out as Tim Leake, chief marketing & innovation officer at RPA, joins Jeremy Schwartz, chief creative officer at Truth Collective, and John Roberts, chief strategy officer at Truth Collective, to get into the whys and hows of selling ugly in 2021 and how being less precious can be the answer for small agencies. Key Takeaways: Ugly content is more relevant than its origin in 2019 Being less precious about how to create content can improve business Ugly content can provide more creative opportunity, we just have to be OK with it Content marketing: Think creators, NOT influencers Redefining success for you and your clients

There's a lot of buzz around company culture today. That's because it's a candidate's market and employees place a higher value on work environment and employee experience. A strong company culture improves retention and engagement; therefore, it's critical to build a company culture that will excite employees and prospective candidates. We are joined by Lauren Sikes, Founder & CEO of the Truth Collective. Lauren outlines what leaders should be doing to set a strong foundation of who you are and where you're going. Her company is for people who want to do life, work, culture, and leadership differently. Those who desire authentic, honest, and transformative conversations. Lauren is a Nashville native. She earned a bachelor's degree in Social Work from Miami University and a Master's in Teaching from Pace University. Lauren Sikes truthcollectiveco.com

It's Season 3 of Planner Parley and you know what that means: StratFest! Our team was there in full force to look at strategy from every angle, be it our humanity, our plurality, or our place in moving society forward. Join Steve Kozel, VP and director of strategy at OBP, Stefanie Zawack, senior strategic planner at Marcus Thomas, LLC, and John Roberts, chief strategy officer at Truth Collective as they recap what this year's festival brought, taught, and challenged, and what it means for small agencies. Key takeaways: Data + creativity – how expansive we can be as strategists Fostering cross-skill expectations – the act of asking “What If?” The Great Resignation – branding the broken agency legacy models The strategist's overlooked role – how to bring your client along

Join Travis as he has a deep conversation w/true storyteller Audrey Frank. She is a daughter of God, wife, mother, friend, poet, and true storyteller. She is a voice giver to those who have been silenced by shame. She is a storyteller guide who leads us through the art gallery of God's grace decorated with God's great masterpieces—created in the lives of people around the world who have been given honor instead of shame, gladness instead of mourning, and hope instead of despair. Audrey has a degree in intercultural studies and theology and more than 25 years of experience living among different world views, but her greatest credential is that her picture hangs in His gallery, streaked with the contrasts of deepest darks and brightest lights. This is a conversation of heart, laughter, conviction, and above all, true and lasting hope for all who listen. Happy listening! Learn more about her https://www.audreyfrank.org/ (ministry). You can purchase her book, https://www.amazon.com/Covered-Glory-Honor-Shame-Muslim-ebook/dp/B07SXRSK25/ref=sr_1_1?dchild=1&keywords=covered+glory&qid=1624662765&sr=8-1 (Covered Glory). Learn more about the https://www.thetruthcollective.org/ (Truth Collective).

What is your communication style? How do you communicate with others? What communication challenges would you like to overcome? Setting clear communication expectations and understanding why others interact the way they do is so important to the success of a team. Today we are talking with Lauren Sikes, Founder and CEO of Truth Collecrtive all about how honest conversations save us time, energy, and heartbreak.  Lauren is a learner and a teacher. But ultimately she is a dreamer and always has been. However, somewhere along the way, she stopped dreaming. As a kid, her joy came from sports and she was a gifted young athlete and nationally ranked. However, as the accomplishments mounted, her dreams became clouded by other people's expectations, comparisons, and timelines. Thus began a decades long journey of perfectionism and fear of failure that had her playing small, underperforming, and stuck in a rut. She carried this mentality into her professional career, all to one day realize, she was tired of it all -- tired of not showing up authentically. Little by little, she began to reconnect with the dreams inside of her. As she sat around the table with her family at home and around the table with her coworkers at work, there were so many untold stories, emotions unchecked, dreams unrealized. She realized we were all fearful of our own potential and possibility. What if we started believing and started cultivating the courage to be less of what has always been and more of what could be? What if we had honest conversations? So she did something she was not in the habit of doing, she asked for an opportunity rather than waiting for one to come to her. She asked her boss to start a program for teachers and that small program turned into what is her business today. She created something that she needed. Lauren created a place where people could have honest conversations with ourselves and others. A place where people connect with their potential and possibility both individually and collectively. What she didn’t realize at the time and knows now, having honest conversations transforms the way we live and work. It is liberating and empowering. She knows this because once she started having these conversations — imperfectly no doubt — her life started to shift. Thus began the journey of tapping into potential and possibility through honest conversations and now she gets to teach others to do the same. Lauren is the CEO and founder of Truth Collective, a leadership and culture company that helps leadership teams have honest conversations that transform the way they work. Main Topics: Honest conversations save you time, energy, and heartbreak. Barriers to having honest conversations. Getting this started in your workplace.  Key Takeaways: How did you find your way into teaching people to do this and why do people struggle with honest conversations? What is your process for helping people have honest conversations? How do honest conversations save time, energy, and heartbreak? 

Jami and her husband Brian served several years in Kenya, where God opened their hearts and minds to the Muslim world. In addition to immersing herself in the local Somali community, Jami also supported those working in closed countries globally and authored stories of God's redemptive love for Muslims. After returning to the United States, Jami connected with organizations on the forefront of reaching Muslims and was mentored by Fouad Masri of Crescent Project, who encouraged Jami to educate and inspire the American Church to reach Muslims domestically. She joined the staff of Crescent Project in January of 2015 as the Director of Women's Training, where she and her team helped train thousands of Christian women to share the gospel with Muslims. Through this training ministry, Jami discovered a large segment of the Western Church still resist the idea of sharing Christ with Muslims. Jami founded The Truth Collective as a means to call more Believers into a Biblical response to the Muslim world. Jami graduated from Bethel University in St. Paul, MN with a degree in Communications and a minor in Biblical and Theological Studies. Jami, Brian, and their two sons currently in live in South Carolina. --- Support this podcast: https://anchor.fm/the-monday-christian/support

Jami Staples shares interesting, creative, and powerful ways to share the Gospel in the lives of Muslim women. The door that God is using is trauma. The process begins with knowing what is true, believing what is true, and then sharing what is true. That process begins with you; knowing and believing the truth about who you are in Christ.  Jami Staples is the Founder and CEO of The Truth Collective. Believe what's true. CLICK HERE to learn more. See omnystudio.com/listener for privacy information.

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). Well, another season is in the books, and what a year it was! From StratFest 2020 to the view from the client's side, from the relationship of tech and ideas to understanding Big-T strategists, from ingesting “Lemon. How the advertising brain turned sour” to unpacking content as strategy, and, of course, learning how to be comfortable with being uncomfortable when talking about agency diversity, all the while living The New Strange! Join Josh Coon, Truth Collective's director of experience, and John Roberts, Truth Collective's CSO, as they look back over a packed Season 2 and what strategy really means for small agencies. Key Takeaways: If you haven't listened to Season 2 yet, you need to rethink your life choices! 2020 was a year we became forged in fire 2021 and the superpowers of the strategist Generosity is fuel for inspiration

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). Well, another season is in the books, and what a year it was! From StratFest 2020 to the view from the client’s side, from the relationship of tech and ideas to understanding Big-T strategists, from ingesting “Lemon. How the advertising brain turned sour” to unpacking content as strategy, and, of course, learning how to be comfortable with being uncomfortable when talking about agency diversity, all the while living The New Strange! Join Josh Coon, Truth Collective’s director of experience, and John Roberts, Truth Collective’s CSO, as they look back over a packed Season 2 and what strategy really means for small agencies. Key Takeaways: - If you haven’t listened to Season 2 yet, you need to rethink your life choices! - 2020 was a year we became forged in fire - 2021 and the superpowers of the strategist - Generosity is fuel for inspiration

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). In a year of reckoning that truly opened our eyes to the gross inequalities and racism in our country, we wanted to take a long, hard look at the reality of it in our industry, and learn what we can do about it. Alexis Agosto, director of the 4As Foundation MAIP Program, and Jineen Carcamo, data strategy director at Translation and MAIP alum, in New York City join John Roberts, CSO at Truth Collective in Rochester, NY to discuss this important and pressing issue, what we need to be doing differently, and what it means for small agencies. Key Takeaways: MAIP's unique and all-encompassing services and programs are an industry game-changer How to be of the culture, not just in the culture Strategists are fundamental to moving our agencies from conversation to action Building a culture that engages fully in the individual; It starts with leadership Being comfortable with being uncomfortable so that we can grow and learn

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). In a year of reckoning that truly opened our eyes to the gross inequalities and racism in our country, we wanted to take a long, hard look at the reality of it in our industry, and learn what we can do about it. Alexis Agosto, director of the 4As Foundation MAIP Program, and Jineen Carcamo, data strategy director at Translation and MAIP alum, in New York City join John Roberts, CSO at Truth Collective in Rochester, NY to discuss this important and pressing issue, what we need to be doing differently, and what it means for small agencies. Key Takeaways: - MAIP’s unique and all-encompassing services and programs are an industry game-changer - How to be of the culture, not just in the culture - Strategists are fundamental to moving our agencies from conversation to action - Building a culture that engages fully in the individual; It starts with leadership - Being comfortable with being uncomfortable so that we can grow and learn

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). This week, we're delving into a repair manual for the creativity crisis by author Orlando Wood, chief innovation officer at System1 Group in London, England. He joins John Roberts, CSO at Truth Collective in Rochester, New York, to share his revolutionary new book, “Lemon. How the advertising brain turned sour” – and what we can do about it. Join them as they dig into why fame, feeling and fluency are at the heart of what brands need to be doing, why they aren't, and what it means for agencies. Key Takeaways: Why advertising sours and how we can sweeten our work through character, incident and place Connecting with the real world through the right brain Why left-brain dominance is driving more than it should and what to do about it Emotion doesn't just mean sentimentality Why the brief is broken and how to remedy it

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). This week, we’re delving into a repair manual for the creativity crisis by author Orlando Wood, chief innovation officer at System1 Group in London, England. He joins John Roberts, CSO at Truth Collective in Rochester, New York, to share his revolutionary new book, “Lemon. How the advertising brain turned sour” – and what we can do about it. Join them as they dig into why fame, feeling and fluency are at the heart of what brands need to be doing, why they aren’t, and what it means for agencies. Key Takeaways: - Why advertising sours and how we can sweeten our work through character, incident and place - Connecting with the real world through the right brain - Why left-brain dominance is driving more than it should and what to do about it - Emotion doesn’t just mean sentimentality - Why the brief is broken and how to remedy it

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). Julian Cole, a strategy consultant out of Melbourne, Australia, returns to the Planner Parley podcast for a one-to-one deep dive on Big-T strategists. He and John Roberts, CSO at Truth Collective in Rochester, New York, are fully unpacking what makes great strategists, how their skills are both broad and deep, why it's important for them to not just do but also teach, and what it means for small agencies. Key Takeaways: If you really want to learn something, you teach it The Big T-shaped strategist and the three missing skills Just enough process – the critical frameworks we all need The golden window for great work

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). Julian Cole, a strategy consultant out of Melbourne, Australia, returns to the Planner Parley podcast for a one-to-one deep dive on Big-T strategists. He and John Roberts, CSO at Truth Collective in Rochester, New York, are fully unpacking what makes great strategists, how their skills are both broad and deep, why it’s important for them to not just do but also teach, and what it means for small agencies. Key Takeaways: - If you really want to learn something, you teach it - The Big T-shaped strategist and the three missing skills - Just enough process – the critical frameworks we all need - The golden window for great work

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). With technology seemingly taking over our lives, is it also taking over our brand strategies? To find out, we're talking with Raig Adolfo, CSO at 360i, and Fred Gerantabee, chief experience officer at FGX International, an EssilorLuxottica company, who are both experts in applying technology for brand building. They join John Roberts, CSO at Truth Collective in Rochester, New York, to break down how tech can enable brands, but why it isn't and never can replace the idea, and what that means for small agencies. Key Takeaways: Why technology is squandered as a bright and shiny object when it should be utilized as a workhorse for brands The pitfalls of creating around the tech rather than around the idea Problem-solving is more about the problem than the solving Curiosity is inherent, not an optional extra

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). With technology seemingly taking over our lives, is it also taking over our brand strategies? To find out, we’re talking with Raig Adolfo, CSO at 360i, and Fred Gerantabee, chief experience officer at FGX International, an EssilorLuxottica company, who are both experts in applying technology for brand building. They join John Roberts, CSO at Truth Collective in Rochester, New York, to break down how tech can enable brands, but why it isn’t and never can replace the idea, and what that means for small agencies. Key Takeaways: - Why technology is squandered as a bright and shiny object when it should be utilized as a workhorse for brands - The pitfalls of creating around the tech rather than around the idea - Problem-solving is more about the problem than the solving - Curiosity is inherent, not an optional extra

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). This week, we're seeing if the grass is greener for strategists that have gone client-side. Carrie Riby, director of marketing at Black Button Distilling, and Inga Grote-Ebbs, brand director at FIFCO USA, join John Roberts, CSO at Truth Collective – all from Rochester, New York – to share what the view is like from the other side of the relationship. With one in four strategists considering a career move towards the client side, we're learning what it's all about and what it means for small agencies. Key Takeaways: Understanding the needs and behavior of the audience is still the name of the game Strategy has a different meaning for agencies and clients Agencies and clients are not on opposing sides, but come with different perspectives The best work comes when there's a partnership The “brief” problem – navigating gaps, approaches, and the handover

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). This week, we’re seeing if the grass is greener for strategists that have gone client-side. Carrie Riby, director of marketing at Black Button Distilling, and Inga Grote-Ebbs, brand director at FIFCO USA, join John Roberts, CSO at Truth Collective – all from Rochester, New York – to share what the view is like from the other side of the relationship. With one in four strategists considering a career move towards the client side, we’re learning what it’s all about and what it means for small agencies. Key Takeaways: - Understanding the needs and behavior of the audience is still the name of the game - Strategy has a different meaning for agencies and clients - Agencies and clients are not on opposing sides, but come with different perspectives - The best work comes when there’s a partnership - The “brief” problem – navigating gaps, approaches, and the handover

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). In this week's episode, we're talking with Sean Pitts, brand strategist at Hanson Dodge in Milwaukee, WI, and Josh Coon, director of experience at Truth Collective in Rochester, NY, about the marriage of content and strategy – and the ways that union is changing how brands reach and engage with consumers. Join them and, of course, John Roberts, CSO at Truth Collective, as we bridge the gaps between strategists and content creators, and what it means for small agencies. Key Takeaways: Unorthodox career trajectories make compelling content strategists Finding balance (and tension) between strategy and the creative process Consumer shifts are reshaping agencies and their roles Content to culture – Who's moving whom? Meeting consumers on their channels, across all channels

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). In this week’s episode, we’re talking with Sean Pitts, brand strategist at Hanson Dodge in Milwaukee, WI, and Josh Coon, director of experience at Truth Collective in Rochester, NY, about the marriage of content and strategy – and the ways that union is changing how brands reach and engage with consumers. Join them and, of course, John Roberts, CSO at Truth Collective, as we bridge the gaps between strategists and content creators, and what it means for small agencies. Key Takeaways: - Unorthodox career trajectories make compelling content strategists - Finding balance (and tension) between strategy and the creative process - Consumer shifts are reshaping agencies and their roles - Content to culture – Who’s moving whom? - Meeting consumers on their channels, across all channels

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). We’re back and ready to tackle the world we live in today; it’s not the new normal, but the new strange. The last few months have been a learning experience, from transitioning to remote work to changing the way our industry is talking about, relating to, and being a part of society. In this week's episode, we’re mapping this new landscape with Rishad Tobaccowala, author and advertising futurist out of Chicago, Cathy Taylor, U.S. commissioning editor at WARC in New York City, and, of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they provide insight into how planners can thrive under these new terms and what it means for small agencies. Key Takeaways: - Moving brands from purpose to purposeful - Don’t think about restarting your business; think about starting your business - The future is here, but not evenly distributed - Make your new habits the standard practice - Finding optimism in our ability to adapt

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). We're back and ready to tackle the world we live in today; it's not the new normal, but the new strange. The last few months have been a learning experience, from transitioning to remote work to changing the way our industry is talking about, relating to, and being a part of society. In this week's episode, we're mapping this new landscape with Rishad Tobaccowala, author and advertising futurist out of Chicago, Cathy Taylor, U.S. commissioning editor at WARC in New York City, and, of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they provide insight into how planners can thrive under these new terms and what it means for small agencies. Key Takeaways: Moving brands from purpose to purposeful Don't think about restarting your business; think about starting your business The future is here, but not evenly distributed Make your new habits the standard practice Finding optimism in our ability to adapt

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). StratFest went virtual this year, but the buzz was still the same. Planner Parley joined in on the streaming fun with a cocktail-laden discussion to round out an inspiring day. Sara Macfarlane, director of strategy at R&R Partners in Las Vegas, and Steve Kozel, group strategy director at OBP in St. Louis, return to the show to look back over a StratFest unlike any other. Join them and John Roberts, CSO of Truth Collective in Rochester, NY, as they review the event and dig into lessons learned and what it means for small-agency planners. Key Takeaways: - StratFest 2020 - The remedy for COVID fatigue? - The struggles and successes of virtual formats - Coming together to help find focus, even when far apart - Finding the balance between the lofty idealism we all seek and the simple way to apply it

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies). StratFest went virtual this year, but the buzz was still the same. Planner Parley joined in on the streaming fun with a cocktail-laden discussion to round out an inspiring day. Sara Macfarlane, director of strategy at R&R Partners in Las Vegas, and Steve Kozel, group strategy director at OBP in St. Louis, return to the show to look back over a StratFest unlike any other. Join them and John Roberts, CSO of Truth Collective in Rochester, NY, as they review the event and dig into lessons learned and what it means for small-agency planners. Key Takeaways: StratFest 2020 - The remedy for COVID fatigue? The struggles and successes of virtual formats Coming together to help find focus, even when far apart Finding the balance between the lofty idealism we all seek and the simple way to apply it

Kevin interviews Jami Staples, Founder/CEO of The Truth Collective, an organization helping Muslim and Christian women to seek and believe what is true about God and how He sees women. Jami believes the greatest hurdle to faithful engagement with Muslims is a diminished confidence in God's Word in our post-truth society.