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Latest episodes from Adspend

Success Strategies for DTC Brands with Cooper Camak

Play Episode Listen Later Sep 11, 2023 49:01


Known as the "King of LTV," Cooper Camak brings a wealth of knowledge from his 12 years at Coca Cola and his current role at Amorous, a biotech company.

The Inspirational Journey of an Online Business Coach with Samantha Kozuch

Play Episode Listen Later Sep 4, 2023 47:04


Samantha Kozuch is a powerhouse entrepreneur who once dreamt of med school but found her true calling in empowering women.Discover her journey from modeling, becoming a fitness influencer, to creating the 'manuscripting Journal' - a tool designed to help women crystalize their goals and aspirations.

Strategies for Profitable Black Friday Sales with Avi Arora

Play Episode Listen Later Aug 28, 2023 49:28


Welcome to another riveting episode of 'AdSpend'.Today, we journey through the intricate world of 'Programmatic Ad Buying' with none other than Avi Arora.Avi, a seasoned advertising professional, has revolutionized the way brands approach digital advertising. With a career spanning over a decade, he's been at the forefront of some of the most groundbreaking campaigns in the industry.In this episode, we delve deep into the mechanics of real-time bidding, the evolution of digital ads, and the future trajectory of the advertising landscape. Packed with data-driven insights and expert analyses, this is one episode you won't want to miss.For all the marketers, advertisers, and curious minds out there, this episode is a masterclass in understanding the nuances of programmatic buying.So, plug in those headphones and let's embark on this enlightening journey together.Don't forget to subscribe for more insightful episodes!

Tapping into Global Markets: Strategies for International Growth with Darwish Gani

Play Episode Listen Later Aug 21, 2023 52:11


Welcome to another episode of Adspend! Join Rabah, Ash, and our special guest, Darwish Gani from Open Border, as we delve deep into the world of international e-commerce expansion. Discover how top brands like Yeti and Callaway have successfully scaled beyond their domestic markets.Darwish Gani, a luminary in the ecommerce realm, is the driving force behind Open Border. With years of experience under his belt, Darwish has been instrumental in aiding brands to navigate the complexities of global markets. His insights into the world of e-commerce, combined with his unique approach to brand expansion, have made him a sought-after expert in the industry.So, why should you tune into this episode? For starters, you'll discover how top-tier brands like Yeti and Callaway have successfully scaled beyond their domestic markets, setting benchmarks in global brand positioning. Dive into the art of localization, understand the nuances of different cultures, and learn the strategies that can propel your brand to international acclaim.This episode isn't just about understanding the 'how' but also the 'why' behind successful international brand stories.Don't forget to subscribe for more insightful episodes!

Ecommerce Evolution, Drake's Branding, and AI's Future in Marketing

Play Episode Listen Later Aug 14, 2023 43:11


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Welcome to another episode of AdSpend! On this episode, hosts @Ash and @RabahRahil as they delve deep into the intricate world of e-commerce, exploring the unique design of Drake's website and its impact on brand perception. They also shed light on Shopify's latest features and AI's potential in reshaping the marketing landscape.We know you won't want to miss this episode… but why?How does the design and experience of a celebrity's website, like Drake's, influence their brand perception?The evolution of e-commerce platforms like Shopify and how businesses are adapting.The future of marketing with the integration of AI and its potential challenges.Also, don't forget to subscribe for more insightful discussions on the world of advertising and marketing!

From Behavior to Believers: The Power of Emotional Brand Connection! | Sarah Levinger

Play Episode Listen Later Aug 7, 2023 70:17


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Welcome to another exciting episode of Adspend! Today, we have the brilliant Sarah Levinger, a Performance Strategist, joining us. We dive deep into the fascinating world of brand influence and consumer behavior. From Barbie's culture-dominating collaboration to KFC's clever use of psychology for boosting sales, we explore the power of limited edition drops and how brands build on seasonal triggers to drive change. We also discuss the nuances of direct-to-consumer (DTC) marketing and the importance of community engagement for SaaS and luxury brands. Join us as we uncover the secrets to generating brand engagement, emotional connections, and long-term success in the ever-evolving advertising landscape! Don't miss out on the valuable insights shared in this episode!Get in touch with our guest here: https://www.linkedin.com/in/sarahlevinger/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

2023 Predictions and Insights from 3000+ Shopify Stores | Adspend

Play Episode Listen Later Jun 12, 2023 34:52


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this special episode of Adspend, join host Rabah Rahil as he delves into the world of data-driven scaling strategies and revenue optimization. Rabah covers a range of intriguing topics, including the recovery of baselines with higher-than-before benchmarks, encouraging news for D2C businesses, the significance of Average Order Value (AOV) in generating profits, insights on Facebook and Instagram's Native Checkout and Shop Feature, essential metrics for scaling success, and future trends shaping the digital landscape. Discover actionable insights, industry trends, and the power of the Whale App in this engaging presentation by Rabah Rahil.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

From Customers to Brand Advocates: Direct Response vs. Branding | Dylan Ander

Play Episode Listen Later Jun 5, 2023 84:24


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of the Adspend Podcast, we sit down with Dylan Ander, Founder of SplitTesting.com, to explore the world of conversion rate optimization (CRO) and business success. Join us as we delve into key insights such as optimizing the entire funnel, avoiding emotional decision-making in marketing, and the continuous incremental optimization of landing pages. Discover how elevating your brand's website with satellite landing pages, combining direct response and branding strategies, and building meaningful relationships with customers can drive long-term success. Plus, we explore essential books for business growth and the exciting potential of self-adjusting websites powered by AI analytics. Tune in for a power-packed episode that will revolutionize your approach to CRO and business optimization.Get in touch with our guest here: https://www.linkedin.com/in/dylan-ander-2287a6149/overlay/photo/Check out https://splittesting.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe

Play Episode Listen Later May 22, 2023 59:23


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we have Dan Pantelo, the founder of Marpipe, joining us to discuss strategies for maximizing advertising success. From dynamic product ads to proper feed setup, Dan shares valuable insights on leveraging Marpipe's user-friendly tools, optimizing catalog feeds, and implementing effective DPA and multivariate AB testing. Tune in to discover how to revolutionize your advertising campaigns and stay ahead in the ever-evolving world of digital marketing.Connect with Dan: https://www.linkedin.com/in/danpantelo/Check out Marpipe: https://www.marpipe.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Maximizing ROI: Allocating Funds in Marketing Strategy | Charley T | Disrupter School

Play Episode Listen Later May 15, 2023 54:32


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Charley Tichenor, Founder of Disrupter School, joins the show to discuss important topics in marketing strategy, creative agency strategies, and working with clients as an agency. Charley shares insights on how to allocate funds in marketing strategy, how creative agencies can align with company goals, and how to work with clients while being mindful of their goals and personalities. He emphasizes the importance of measuring ad effectiveness, analyzing losses, and approaching advertising campaigns as amoral systems.Connect with Charley: https://www.linkedin.com/in/charleytichenoriv/Check out Disrupter School: https://www.disrupterschool.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Cutting Costs with AI Tools: The Future of Marketing? | Nick Shackelford | Konstant Kreative

Play Episode Listen Later May 8, 2023 51:00


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Nick Shackelford, Co-Founder and CRO at Konstant Kreative, joins the show to discuss the impact of AI on the marketing industry and the future of agency work. They also cover topics such as managing ad campaign crises, navigating event sponsorship, and the need for creative strategist assistance. Listen in to gain insights on the potential of AI tools, the limits of current capabilities, and the balance between efficiency and humanity in the workplace.Connect with Nick: https://twitter.com/iamshackelfordCheck out Konstant Kreative: https://konstantkreative.com/Check out Agency Algorithm: https://podcasts.apple.com/us/podcast/agency-algorithm/id1675098676Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Why Hero Products are the Atomic Unit of Your Business | Nate Poulin | Feat Clothing

Play Episode Listen Later May 1, 2023 60:04


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Nate Poulin, COO at Feat Clothing, joins the conversation to discuss the recent Facebook Ad Manager outage and the impact on DTC brands, the importance of founder energy in apparel and lifestyle brands, and the difficulties of merging businesses and cultures. He also touches on the issues with Facebook's monopoly and the impact on smaller brands and marketing budgets.Connect with Nate: https://twitter.com/digitallynativCheck out Feat Clothing: https://featclothing.com/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

How to Boost Memberships with Promotions | Nate Lagos

Play Episode Listen Later Apr 24, 2023 53:15


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Nate Lagos, Director of Growth Marketing at Original Grain, shares insights on how to find the right people to work with and offers tips on how to use interest-based targeting, discount codes, and price anchoring to increase conversion rates. He also discusses the importance of testing, setting thresholds for free shipping, and working with creators to promote products. Additionally, Nate shares advice for those looking to get into the cannabis industry and emphasizes the importance of spending more money on Facebook ads.Get in touch with Nate here: https://twitter.com/natelagosOh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Why Customer Experience is Crucial to Your Business's Success | Jess Cervellon | Feastables

Play Episode Listen Later Apr 17, 2023 62:23


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Jess Cervellon, Head of Customer Experience at Feastables, shares her insights on the future of customer experience, highlighting how it's the only place in the funnel where you can make an evangelist or an enemy for life. We discuss the post-purchase journey, the next evolution of bots, and the importance of having a feedback loop in your business to continuously deliver an exceptional customer experience.Get in touch with our guest here: https://www.linkedin.com/in/jess-cervellon/Check out the Oopsie Podcast here: https://www.oopsiepodcast.co/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

How to Build a Community-First Brand: Live at SXSW 2023

Play Episode Listen Later Apr 3, 2023 31:34


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.On this special episode of "Adspend", in a live recording at SXSW 2023, we're joined by Mike Lee, Michael Shewmake and Rick Wittenbraker to discuss the importance of having a community-first brand, strategies for acquisition and retention, playing with chat-gpt scripts, Amazon, non-CBD products, selling a business, and the use of branded searches in marketing mixes. Tune in for insights and discussions on these exciting topics!Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Billion Dollar Challenge: 14 Months to a Billion Dollar Valuation | Adam Robinson - Retention.com

Play Episode Listen Later Mar 27, 2023 76:02


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we're joined by Adam Robinson, Founder and CEO of Retention.com, as we discuss the importance of product-market fit and creating content for success, the challenges of building a brand and improving products, and the benefits of living in London, including remote work possibilities and easy access to Europe.Connect with Adam: https://www.linkedin.com/in/adam-robinson-64409348/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Maximizing Watch Time: The Key Metric for YouTube Ads with Brett Curry

Play Episode Listen Later Mar 20, 2023 63:20


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, we are joined by Brett Curry, CEO of OMG Commerce, to discuss the importance of understanding the differences between Facebook and YouTube ads, measuring campaign success, and optimizing non-branded ads on Amazon. We also delve into the topic of SEO and the significance of branded search. Tune in to learn more from Brett's expertise in e-commerce marketing.Connect with Brett: https://www.linkedin.com/in/thebrettcurry/Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Creating Demand and Building Community with Saunder Schroeder and Alex Greifeld

Play Episode Listen Later Mar 13, 2023 59:23


Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Unveiling the Secrets of Funnel Structure with Justin Buckley

Play Episode Listen Later Mar 6, 2023 71:10


Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Bruce+Bolt is disrupting the 150 year old batting glove industry / Chris Hall shares how

Play Episode Listen Later Feb 27, 2023 54:58


Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Crafting High-Converting Offers and Curating a Brand Community with Daniel Okon

Play Episode Listen Later Feb 20, 2023 60:16


Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

AI makes your copywriting team more efficient - Mirella Crespi

Play Episode Listen Later Feb 13, 2023 55:45


Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Maximizing ROI through AI with Daniel James of Mint Performance Marketing

Play Episode Listen Later Feb 6, 2023 53:14


Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

The Importance of Branding and Community Building with Noowave's Greg Frontiero

Play Episode Listen Later Jan 30, 2023 75:27


Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Buckle up! 2023 is going to be a wild year of ad buying. Tony Christensen

Play Episode Listen Later Jan 23, 2023 57:28


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Tony Christensen has created and optimized advertising campaigns for keynote speakers, conferences, and business owners around the world with budgets as high as the millions a month in advertising spend.He's a mad scientist when it comes to creating ads who prides himself on testing and optimizing campaigns based on metrics directly aligned with business goals.In his free time, he travels and loves meeting with other agency owners, brands and entrepreneurs. Tony loves connecting with people on Twitter, spreading positivity (usually through sarcasm) and empowering people to go after their biggest dreams…life is too short not to!Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

wild buckle up tony christensen
What Will Shoppers Be BUYING in 2023? Sarah Levinger

Play Episode Listen Later Jan 16, 2023 62:29


Founder Dash is here, and it's free to use! Better understand your data and get started for free today.Sarah Levinger joins Rabah and Ash to break down holiday spending, new year trends, and consumer economy.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

EP 32 - What's Working Right NOW In Media Buying

Play Episode Listen Later Nov 22, 2022 54:35


Going into BFCM… what's working right now in media buying? Rok Hladnik is a legendary media buyer and he brought the

EP 31 - The EASIEST Way To Retain Customers

Play Episode Listen Later Nov 8, 2022 59:36


Today we're talking all things retention — so you can increase that LTV of yours. Alex McEachern runs marketing over at Repeat and he brought the

EP 30 - Your No-BS Guide To Omnichannel Domination (Retail and Amazon Secrets)

Play Episode Listen Later Oct 31, 2022 49:24


Today we have Andy Rosenberg on the show to break down how your brand can dominate in omnichannel (and retail in particular). We'll also shed some light onto how retail impacts your other marketing channels. Ash also dives into simple ways to make your packaging stand out on the shelves once you do get into retail. Great, great stuff. Oh. And before we forget... Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here. Connect with us on social!

EP 29 - Audio Ads Are Your Brand's Next Big Opportunity (Here's Why)

Play Episode Listen Later Oct 18, 2022 61:48


Today we're talking audio ads. And we brought in an expert to cover everything you need to know. Jeromy Sonne is founder of Decibel, where he helps brands publish audio ads on Spotify, Podcasts, and Digital Radio in under 5 minutes. The TLDR: don't sleep on audio. Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social!

EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More

Play Episode Listen Later Oct 10, 2022 70:17


Today we're talking with Nigel Thomas and Josh Graham. We cover: - Creative production and testing at scale - What you need to know about Facebook's Advantage+ - Finding the right agency for your ecommerce brand (and common mistakes to avoid) Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social!

EP 27 - Getting Your Brand Into Retail 101

Play Episode Listen Later Oct 3, 2022 53:14


Today we're talking all things retail with Elijah Scheider. In 2022, DTC alone may not be a viable strategy at scale. But where do you start with retail? It can be overwhelming, so we did a whole episode on it to make things clear. Get your notebook out! Also... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social!

EP 26 - Is 'CRO' Actually HURTING Your Brand?

Play Episode Listen Later Sep 26, 2022 73:29


CRO seems to be the 'new thing' if you look around ecom twitter, but... Most 'experts' are preaching ideas that might not work for your brand, and actually do more harm than good. We dive into the mistakes brands are making with CRO 'optimization' in 2022 on today's episode with Shane Rostad. Super tactical. Get your notebooks out! BTW - more big news coming out of the Triple Whale camp this week... stay tuned

EP 25 - How To Audit Your Ecommerce Brand's Marketing (And Spot Common Mistakes)

Play Episode Listen Later Sep 19, 2022 54:28


This might be the best episode of Adspend yet. Today, Rabah and Ash sit down with Joel Padron to talk about whats working right now in ecommerce marketing. Joel is a partner at Homestead, one of the top marketing agencies in ecommerce. They also break down exactly how to audit your brand's marketing, post purchase surveys, and more. Seriously, take notes. BTW - big news coming out of the Triple Whale camp on Wednesday afternoon... stay tuned

EP 024 - Your Profitable TikTok Ads Playbook (feat. Olly Hudson)

Play Episode Listen Later Sep 12, 2022 55:22


$2 million per MONTH. That's how much TikTok ad spend Olly Hudson and his agency For Your Advertising manage per month. Dude knows what he's doing. And today he's revealing the playbook. So if you're struggling to crack TikTok ads... listen to this all the way through. Maybe even multiple times. Oh. And before we forget... Join 10,000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social!

EP 23 - Difficulties of Scaling TikTok Ads, State of Facebook Ads, and MORE

Play Episode Listen Later Sep 6, 2022 70:48


Today Rabah and Ash sit down with John Coyle to break down what's working in the world of media buying. John founded and exited a 7 figure agency, and is now the Head of Performance over at Structured Agency. If you're running ads for an ecommerce brand... get your notebook out! Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social!

EP 22 - What's Working Right NOW In Media Buying?

Play Episode Listen Later Aug 22, 2022 58:48


Is retargeting dead? What attribution window is best? Today Rabah and Ash sit down with Dylan Carpenter to discuss what is working RIGHT NOW in the world of media buying. Super tactical episode - get your notebook out. Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social!

EP 21 - How To Manufacture Word-Of-Mouth Marketing & Get More Referral Revenue

Play Episode Listen Later Aug 15, 2022 61:18


Word of mouth. Everyone wants it. Few know how to get it going. Today Ash and Rabah bring in Maddy Sukoru and Paul Burke from Groupshop to talk about how to generate more referrals for your product and make WOM a legit contributor to your revenue $$$ Per usual, super tactical. Get your notebooks out :) Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Connect with us on social!

EP 20 - Should Your Ad Creative Be UGLY? (What Creative Is Working Right Now)

Play Episode Listen Later Aug 8, 2022 61:52


The ultimate debate. Pretty VS Ugly ads. On today's episode... the boys go back and forth over what's working in ecommerce paid media right now. And we have a special 3rd host joining us: the Ad Daddy (it's in his twitter bio), Barry Hott. Enjoy! :) Oh. And before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Barry on Twitter - https://twitter.com/binghott Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

ugly ad creative
EP 19 - DTC During A Recession (What's Working), Managing Your Ad Creative, and More

Play Episode Listen Later Aug 1, 2022 48:23


Banger of an episode for you today. We have none other than Shane Hegde, founder of Air, on the show today. Here's what's on the agenda: - Ash breaks down what's working now for him and the team at Obvi as we head into a recession (or are already here) - Shane walks us through how Air let's brands organize their ad creative assets in a SIMPLE, not-confusing way - Rabah says "I love that" several times Oh. Before we forget... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Air on Twitter - https://twitter.com/airHQ Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

EP 18 - How To Launch & Scale Your DTC Influencer Program The RIGHT Way

Play Episode Listen Later Jul 25, 2022 55:42


Influencer programs can be overwhelming. It's also easy to waste LOTS of money on influencers that don't convert for your brand... we want you to avoid all that. So... we brought in a special 3rd host for today's edition of Adspend. Josh Durham, founder of Aligned Growth, helps 7-8 figure brands launch and scale profitable influencer programs. And today he reveals the roadmap he uses to make it happen. Get your notebook out! Now if you liked this... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Sign up for Triple Whale - https://triplewhale.com Follow Josh on Twitter - https://twitter.com/JoshJDurham Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

EP 17 - Retention 101: Creating Loyalty Programs That Don't Suck

Play Episode Listen Later Jul 11, 2022 54:02


Today we welcome none other than Gina Perrelli, founder of Retextion to the show. Retention is one of the most important parts of your ecom business - but many businesses get this wrong. So today we're going to dive into how to improve your retention with simple, proven tactics. And, we'll show you how to create a loyalty program that isn't terrible (yes, it's possible). PS - big announcement coming on the Triple Whale Twitter account tomorrow! Follow us there so you don't miss the news :) Now if you liked this... Join 8000+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Gina on Twitter - https://twitter.com/EmailLikeAGi Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

EP 16 - Nick Shackelford On How He Built The BEST Live Event In Ecommerce

Play Episode Listen Later Jul 5, 2022 44:49


Today we have the legend himself, Nick Shackelford, on the show as the 3rd host. He's one of the smartest minds in marketing. And today, Nick reveals his best-kept secrets on hosting a killer live event and giving a top tier presentation. So many notes to take from this one. If you liked this... Join 7900+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Nick on Twitter - https://twitter.com/iamshackelford Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

EP 15 - Split Testing Secrets From $300MM In Sales

Play Episode Listen Later Jun 27, 2022 77:35


Today Ash and Rabah welcome Dylan Ander, founder of splittesting.com and one of the smartest minds in CRO. After $300M in sales for clients, he's here to share some of his secrets... Banger of an episode. If you liked this... Join 7500+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Dylan on Twitter - https://twitter.com/Splittestingcom Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

EP 13 - Why The Best Ecom Brands Prioritize Creative Testing (And How To Do It)

Play Episode Listen Later Jun 20, 2022 38:06


Creative is the biggest lever for paid media growth. If you've been in ecom the past year or so, you've seen this sentiment thrown around a lot. And rightfully so. Today Ash and Rabah welcome Chase Mohseni, Head of Marketing & Growth at @PencilAI, to the show as 3rd seat to dive into why you need to be prioritizing creative testing in the current ecom environment. Ash also dives into his recent need to cut back on ad spend in the past few weeks - so if you've found your brand in a similar spot, this discussion will be useful. Truly a fantastic episode. If you liked this... Join 6100+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Chase on Twitter - https://twitter.com/crmohseni Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

EP 13 - How Kenny Hanson Built Mentor Pass [Special Guest]

Play Episode Listen Later Jun 13, 2022 62:57


Today we have a special guest on the show. Kenny Hanson is co-founder and CEO of Mentor Pass, a platform that helps people like you get personalized advice from the world's best DTC operators. And he has quite the story (with lots of lessons for you). We also dive into how ecom businesses can approach marketing like a SaaS. Plus... which celebrity would each of the boys start a brand with, and what would they sell? Fantastic episode. If you liked this... Join 6100+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Kenny on Twitter - https://twitter.com/NoCodeKenny Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

EP 12 - The Playbook To Scale High-Spending Ad Accounts, Unconventional Ways To Increase AOV, and More

Play Episode Listen Later Jun 6, 2022 53:44


Today, we welcome an ecommerce powerhouse to the show: Jordan Menard. Jordan is the founder of Motif Digital, where he helps top brands acquire customers. On this ep. we're diving into scaling high spending accounts (the rules change at high budgets!), how to increase your AOV, and more. Fantastic episode. If you liked this... Join 6100+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Jordan on Twitter - https://twitter.com/jordanrmenard Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

EP 11 - Seasonal Marketing Playbook, Retail's Relationship With DTC, and More

Play Episode Listen Later May 31, 2022 51:20


A lot of marketers mess up holiday promos. Sure, you make sales. But the next month usually gets bad - like, real bad. So today, we brought in marketing genius, Shray Joshi (founder of Good Peeps and former head of marketing at Nuggs and Health Ade Kombucha) to break down how to think about holiday sales. We also get into how the use DTC data to guide retail domination (and vice versa), high converting landing pages, and even a little attribution talk towards the end. Fantastic episode. If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Shray on Twitter - https://twitter.com/shrayvj Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

EP 10 - Unique Strategies to Scale TikTok Ads (What's Working Now)

Play Episode Listen Later May 9, 2022 44:45


Trying to scale TikTok ads? Having trouble finding what's working? This episode will help with that. Between Ash's experience with Obvi and Cody's experience with JRB - the amount of specific, actionable advice in this ep is second to none. Enjoy! And be sure to share the link with a friend :) If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Cody on Twitter - https://twitter.com/codyplof Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

tiktok strategy scale obvi jrb unique strategies
EP 09 - The Truth About MER (Is It Useful?)

Play Episode Listen Later Apr 25, 2022 53:54


Today, the boys are back together and dive into MER. Is it a useful KPI? In what context? Listen to this episode to hear our thoughts. If you liked this... Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Shaun on Twitter - https://twitter.com/brandtify Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Cody on Twitter - https://twitter.com/codyplof Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

EP 08 - The Proven CRO Playbook with Shaun Brandt

Play Episode Listen Later Apr 19, 2022 56:04


Small changes in conversion rate mean BIG changes in revenue. So today we brought on a special guest host to break it all down: Shaun Brandt. Shaun is co-founder over at Oddit. This episode shouldn't be free, but it is. So enjoy :) Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Shaun on Twitter - https://twitter.com/brandtify Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Cody on Twitter - https://twitter.com/codyplof Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

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