All iN with Jason Phillips

Knowing how to transform potential clients into actual clients is what makes a difference when building a nutrition coaching business. This is the turning point to actually scale a business and make it a profitable source of income. The reality is that everyone knows where clients are hiding: Instagram, Facebook groups, the gym, your inner circle of friends… but only a few coaches actually know how to convert their audience into paying clients. In this episode of the Nutrition Coaching Secrets, Jason explains how to scale a nutrition coaching business, focusing on leads generation and leads cultivation. Tune in! In this episode you will learn: Key points to identify where your potential clients are hiding and how to transform this organic audience into paying clients;  The importance of not only generating leads and cultivating leads, but also maximizing value and being helpful to them.  Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute Episode Resources Join our private, coaches only group for daily content to get better client results and increase your income: Nutrition Coaching Secrets Facebook Group. Buy your iMPACT x iNCOME ticket and join us in December for this exclusive event: https://www.impactxincomelive.com/impact-x-income-live-event

Success does not come easily if you are an online business owner. Managing clients and potential clients, producing engaging and helpful content, dealing with legalities and financial stuff, and creating lasting results for people sometimes just seems a lot. But, in order to maintain and keep a business running and achieve certain levels of success, you have to just start from the beginning. In this episode, Adam Schafer explains exactly that: how to start a successful online fitness business, using your knowledge and expertise to impact other people. Tune in to learn more! In this episode you will learn: The right and necessary actions to take and thoughts to have in order to step into confidence and finally start an online business that will bring you not only money autonomy but also time/place freedom. Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute Episode Resources Join our private, coaches only group for daily content to get better client results and increase your income: Nutrition Coaching Secrets Facebook Group. Buy your iMPACT x iNCOME ticket and join us in December for this exclusive event: https://www.impactxincomelive.com/impact-x-income-live-event

Social media is a powerful tool to grow a business. However, the most common problem that the majority of people face when it comes to social media is not having a huge following. How will my content – and my services – reach a large amount of people if I can't grow my numbers? In this episode of the Nutrition Coaching Secrets podcast, you are going to learn how to grow your social media following by taking messy action, removing expectations and being patient. As long as you post good content consistently and embrace the process, people will start to pay attention to you and trust you. That's when they will be ready to invest with you.  In this episode you will learn: The right mindset to adopt when it comes to growing your social media following; How to be motivated to create and post content consistently in order for people to pay attention to you. Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute Episode Resources Join our private, coaches only group for daily content to get better client results and increase your income: Nutrition Coaching Secrets Facebook Group. Buy your iMPACT x iNCOME ticket and join us in December for this exclusive event: https://www.impactxincomelive.com/impact-x-income-live-event

Nutrition coaching is a great option for those willing to help people with their eating habits. If you have been through a fat loss transformation yourself or have years of expertise on the basics of nutrition, it is perfectly normal to invest in a coaching career… and while there isn't a formal education to become a nutrition coach, you certainly should be certificated. It's also good to know that you cannot (or should not) prescribe someone a diet protocol, but you can always guide your client through good advice and give them the right tools in order to assist them through their goals. In this episode of the Nutrition Coaching Secrets Podcast, Jason gives you the do's and dont's of nutrition coaching and what it really takes to get into this field. In this episode you will learn: What you can and cannot do when working as a nutrition coach for people wanting to change their body composition; How you can get into online nutrition coaching, and what types of education & certifications you need in order to have clients; The difference between the scope of practice of a nutritionist and a nutrition coach (Advice vs. prescription). Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you're a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

If you have an online business created to help people understand their nutrition, eating habits and fitness abilities you know what coaching is all about. What most people don't know is that coaching has nothing to do with converting new clients. Converting people in your audience into paying clients starts with your initial offer so step away from the mentality that you need to focus on coaching and start focusing on offer creation. In this NCI & Mind Pump collab, you will listen to the whole discussion about product and service creation, how to guarantee results for your clients, how to differentiate yourself from other coaches, and much more… Tune in! In this episode you will learn: The importance of focusing on the results the client will get instead of the process you will take them through; How to create a unique business model, setting yourself apart from the hundreds of fitness & nutrition coaches out there; Jason sheds some light on how coaches need to stop selling coaching, and start paying attention to offer creation; How to create an offer that actually converts new clients. Episode Resources Mind Pump x NCI Coach the Coaches: www.ncimindpump.com Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you're a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

In this episode of the Nutrition Coaching Secrets podcast, you will listen to another online training hosted by Jason where he explains the importance of having a system that works and how to develop one. The first step to get results for clients is to have a compelling offer, turn that offer into something irresistible and unique, and charge the corresponding amount of its worth – which you know is a lot. By answering questions and giving specific details, Jason also talks about client nurture frameworks, converting sales calls, how to collect leads through written content and Facebook groups, and how to combine all of this into a coaching machine that creates money independently and works completely by itself. Tune in! In this episode you will learn: How to come up with a coaching offer that is simple, compelling, and different from what all the other nutrition and fitness coaches are implementing right now; The exact methods to develop a “coaching machine” that combines the product or service you offer, the content you share with your audience, and the content you share to grow your audience; Why you don't think you can guarantee results for your clients and how you need to look at your initial offer to fix that; Why you need to subvert the expectations of the person you are having a sales call with, and finally turn the person into a paying client Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute Check out the FREE Training to Make Your First $10K As A Nutrition Coach: https://www.nutritioncoachingsecrets.com/10k-1 If you're a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

In this episode of the Nutrition Coaching Secrets podcast, you will listen to an online training hosted by Jason where he gives the participants a very thorough discussion on nutrition coaching, creating convertible offers, finding leads and aligning your social media content with your offer… all of that integrated into 3 simple steps. Jason also answers a variety of questions, which you might find to be the same questions you have. By tuning in you will learn some of the secrets you should apply to your business to make more impact and create money along the way! In this episode you will learn: How to generate leads in your coaching business who are ready to invest, ready to go all in, and eager to make sustainable and definite changes in their nutrition habits; How to make sure you are making the most out of your offer and how to guarantee your client is satisfied and following the process; How to come up with good content that resonates with your audience, making them trust you, like you, and ready to invest with you; How to elaborate an irresistible offer that will attract the right people and will inspire them to achieve their goals no matter what.  Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute Episode Resources: Check out the FREE Training to Make Your First $10K As A Nutrition Coach: https://www.nutritioncoachingsecrets.com/10k-1 If you're a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Private Facebook Group.

So, you have a goal, you are mentally prepared and physically ready to start a diet, and everything is in place to start, but… how do you know how long the diet will last? How do you know when it's time to stop the diet phase? Despite being a tricky question, it's much easier to give up the “starting/stopping” notion and start facing it as a lifestyle. In this episode, Jason explains the concept of seasons and how you can implement it depending on your goal and on the timeline to hit that goal. In this episode you will learn: How to switch the mentality of “diet” and turn it into “lifestyle”, and how you can adjust your goal (weight loss, strength gain, muscle mass gain, etc) using the concept of “seasons”. Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you're a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

The human body, despite being very adaptable, was not made to be super lean or to lose a big amount of fat. Its primary goal is to keep functioning no matter what. When you enter a sustainable fat loss phase, your metabolism will regulate itself, focusing mainly on survival. At the same time, a super restricted diet will also influence the metabolism – that's why an individual eating too little will have trouble burning fat. In this episode, Jason explains the concept of metabolic alteration, metabolic damage, and how you can recover from it with the right tools. In this episode you will learn: What a super restricted diet will do to your metabolism and why it's so important to consider all the variables when entering a fat loss phase. Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you're a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

A sustainable and enjoyable diet philosophy includes social life and drinking alcohol from time to time. However, that doesn't mean we should ignore its calories and not actually track the macros. Considering that 1 gram of alcohol equals 7 calories, it should be an easy thing to do to add this number to your caloric intake and make the required changes. In this episode, Jason teaches you the exact right way to track alcohol without abandoning your fitness goals. In this episode you will learn: How you can track alcoholic drinks and how to make the total calories derived from these drinks fit in your daily caloric intake. Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you're a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

When setting up our total daily caloric intake to help us lose fat and maintain muscle mass, it's really important to know our starting point. If you eat too little you won't get results, if you eat above your maintenance level, it's not good either… So, how do you find balance? How to find the most accurate number of calories that your body needs in order to start burning fat? In this episode, Jason gives you the most used formulas and methodologies to use with yourself or to help your coaching clients. In this episode you will learn: What are the right methods you should be applying with yourself and with clients to help with fat loss, muscle gain, and body composition change overall. Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you're a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

While fat loss can be a simple journey when following through consistently, there are a lot of myths revolving around the fat loss process. One of the most common mistakes people make is assuming that there are specific foods, or types of foods, that have the power to eliminate fat from the body just by being consumed. In this episode, Jason explains why this misconception occurs and what you can do to actually start reaching your fat loss goals. In this episode you will learn: The context behind an actual fat loss process, What actions need to be taken in order to achieve success, and How the myth of “food to burn fat” is a misconception for a lot of people Connect with me! Instagram: @jasonphillipsisnutrition | @nutritionalcoachinginstitute Website: Apply with Nutritional Coaching Institute  YouTube: Nutritional Coaching Institute If you're a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.

When it comes to nutrition and eating habits, two models of professionals can assist you in some way: a Nutritionist and a Nutrition Coach. While one has a more analytical approach - examining types of diet and food intake - the other focuses on the “whys”, encouraging habit changing and new ways of thinking. In this episode, Jason explains the difference between these two professionals and the work methods of each one.   In this episode you will learn: Differences between nutritionist and nutrition coach; Work methodology of each one; Reasons why you can benefit from these two professionals.   Connect with me! @jasonphillipsisnutrition | @nutritionalcoachinginstitute | YouTube   Watch this episode on YouTube! https://www.youtube.com/watch?v=sG2mt3u-M4o   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group.   Check out the FREE Nutrition Coaches Cheat Sheet!

In today’s episode Jason goes over metabolic adaptation and why you shouldn’t be scared of it. Metabolic adaptation is normal and is supposed to happen! It is the body's natural response to navigation away from homeostasis. He goes in depth about the different effects that can happen to the body when a change in nutrition or training takes place, and how to protect your body against it.         Jason explains how even though we shouldn’t fear metabolic adaptation, we do need to be worried when certain effects don't show up. When your body has adapted to lower calorie ranges, you will need to periodize so that you don’t stay there forever or create metabolic issues. He explains how there needs to be diet breaks, and also to make them strategic to guard against metabolic adaptation.Enjoy this quick and informative episode and change the way you think about metabolic adaptation!   In this episode you will learn: Metabolic Adaptation is natural Side effects of adaptations or lack of Periodize everything Diet breaks and Refeeds   Connect with Tommy! @tclarkmedia |  @tclarknutrition | YouTube    Connect with Me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets   FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/

In this episode of the Nutrition Coaching Secrets Podcast, Jason and Tommy spill the beans to set you up for success! Today, Jason explains nutrition strategy during Ramadan, ideal post workout nutrition strategy for Cross Fit Athletes, how much protein to consume each meal, how to prep for the NCI Health and Nutrition Certification, and introduces his new Limitless Sleep Supplement. With each of these questions, Jason discusses the intricate details of what phase of your season you should be in, optimization, and expectations of each.   Enjoy this enlightening episode as Jason answers questions from listeners and  breaks down each one. If you have any questions you would like to have answered on the podcast, comment below the episode and send in for the next Q&A episode! As always, put impact over everything and make sure to follow on social media for more information, and a chance to win UFC tickets!    In this episode you will learn: Ramadan Nutrition Strategy Ideal post workout nutrition strategy for Cross Fit Athlete Athlete Vs. Training modality  How much protein to consume each meal How to prep for NCI as first Health and Nutrition Cert.  Limitless Sleep Supplement Connect with Tommy! @tclarkmedia |  @tclarknutrition | YouTube    Connect with Me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/

In today’s episode, Jason and Tommy discuss the multiple ways to be able to make $100,000 in an hour and end with a short Q & A session. They cover topics like doing webinars, training, providing value, overdelivering, communicating your message, understanding the pain possibility, and strategizing using the ascension model. Jason discusses the importance of not being transactional and focuses on the value you provide in the long run. When providing value, you also have to consider low ticket vs. high ticket sales and when the right time is to use them in your coaching business.  During the Q & A, Jason answers questions that cover the top 3 mistakes he made in his coaching business, his thoughts on having different avatars, his biggest mentor, finding the ideal client, scaling your business, and the biggest misconception in the nutrition industry. If you’re a current and/or up and coming coach stick around to learn from the valuable topics and great insights discussed in this episode!    In this episode you will learn: The power of live training and webinars High and low ticket sales Basic laws of conversion Adding value and producing results Q&A Biggest misconception in the nutrition industry Connect with Tommy! @tclarkmedia |  @tclarknutrition | YouTube   Connect with Me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/

In this episode, Jason, Zach, and Tommy discuss organic lead generation and how to approach it. Zach explains the slow process of organic lead generation and how it stops many coaches from even starting. Having the right mindset is so important when growing a business, and Zach’s approach of looking at organic lead generation from a macro perspective is key for investing in your brand and future. Jason touches on this further explaining that organic lead generation is not hyper transactional and the importance of rethinking the strategy behind it. Jason also compares organic lead generation to paid marketing; he explains how both can be successful, in their own way as long as patience is present. Jason explains how patience coupled with his 5 steps of conversion can lead to the ultimate goal of making the sale and reaching success. By following these amazing tips and links below you can reach success faster, but since there is no hack or short cut to success, keep in mind that patience is key!   In this episode you will learn: Patience and organic lead generation The real magic in marketing  Spaghetti on the wall 5 Steps of Conversion Hypothesis and results feedback   Connect with Tommy! @tclarkmedia |  @tclarknutrition | YouTube Connect with Zach! @zachmobius | Podcast Connect with Me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/

In today’s episode cycle syncing expert Jenn Marker shares how she discovered this phenomenal process and linked seed cycling to improvements in cycle syncing. Jenn has been in the fitness industry 10+ years and eventually got into CrossFit. She developed a process that specifies what type of exercise to do through each phase of the cycle. She then wanted to harness nutrition to this process and sync everything together to achieve optimal hormone function, which led her to seed cycling. Using certain seeds you can support the hormones and detox the unnecessary ones which assist in achieving optimum hormone function. Jenn is truly passionate about this topic and believes it has so much application to make women amazing in every aspect of life and everything that they do. Listen in to find out why she began researching these topics, how she became an expert in them, discovering her own hormone cycle, all about her journey as a CrossFitter and the technique Jenn shares to calm the body to help decrease inflammation.   In this episode you will learn:  Phases of the cycle and performance Benefits of nose breathing  Practical application Seed Cycling  Why is this popular now?   Connect with Jenn! @jenn_mfnutrition | Phone: 2062610795   Connect with Me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets   FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/

In today’s episode, Jason and Tommy go over the fundamental steps in creating a successful nutrition coaching business. Jason explains the 7 elements that coaches should be able to identify about their nutrition coaching business to create success. Jason compares the business process to athletes’ seasons: there is a pre season, in season, and postseason in business just like athletic training or nutrition.  Tommy and Jason also discuss the hustle and grind culture and how Tommy got to a place of balance after hustling hard for his business. They explain how the seasons of business are cyclical and a process that should keep repeating itself with new goals each year. Enjoy this episode and be sure to take notes to help you put impact over everything!   In this episode you will learn: 7 elements you should know for your Coaching business Seasons of business Hustle and grind culture Finding balance after the grind  Periodization of business cycle   Connect with Tommy! @tclarkmedia |  @tclarknutrition | YouTube Connect with me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets   FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/

In this episode Jason and producer Tommy go over 3 strategies that you should know as an Online Nutrition Coach. They talk about generating conversation, acquiring and implementing new skills, and building a business that runs like a machine. Jason gets into the importance of generating conversation and how there are four main questions to ask yourself to ensure success. The next strategy is overlooked by so many online coaches who are focusing on the wrong things - acquiring the skills and implementing them makes you more valuable and opens so many more doors. The third strategy is having your business work as a machine and not a series of transactions. Without a business strategy, process, or patience; it’s much harder to grow your business. Take notes and enjoy these amazing tips that Jason and Tommy discuss to help you put impact over everything!   In this episode you will learn: How to generate conversation Acquiring skills and implementing them Build a machine Have patience    Connect with Tommy! @tclarkmedia |  @tclarknutrition | YouTube Connect with me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets   FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/   Join the FREE 5-Day Nutrition Coaching Business Builder Challenge: https://www.nutritioncoachingchallenge.com/april-1

In today’s episode, Jason goes over the 5 stages of client conversion. He also talks about what to do in each of these 5 stages to help you be successful. In this mini-episode he goes into details of each stage and how to create inbound/outbound messaging, self confidence, having an origin story, and letting your client get to know you. The client acquisition process can be overwhelming, but becomes more simplified as Jason runs through these 5 steps. Grab your pen and paper to take notes!   In this episode you will learn:  What the 5 Stages of client conversion are Details about these 5 steps How to put the ‘5 Crazy Simple Steps’ into practice   Connect with me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets   FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/ Join the FREE 5-Day Nutrition Coaching Business Builder Challenge: https://www.nutritioncoachingchallenge.com/april-1

Zach Mobius is back on the show again for another Coffee and Cash edition. The popular topic amongst coaches for this episode is: Time. Most coaches feel like they lack time and can’t get everything done. Zach and Jason discuss how lack of time is likely a manifestation of something else that’s going on. They also touch on the 4 key things they have found inside of mastery: lead generation, lead nurture, sales, and maximizing LTV. Zach also explains direction and strategy, and clearly defines how it can create value for your business. Jason goes over having a framework and how he maximized his time to create success. Zach and Jason both also get into the importance of knowing why you put out content, time blocking, compounding decision making, and out-sacrificing people. This is one episode that you will continue to learn something new each time you go back and listen to it!   Lack of time as a Nutrition Coach Start with direction and strategy Clear Strategy of how to get where you want to go Why are you doing what you are doing? Stop out working people and start out sacrificing people Time vs.Strategy Success = hard work strategically applied Connect with Zach! @zachmobius | Podcast   Connect with me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets   FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/  

Today’s guest, Zach Mobius, joins Jason for the 2nd installment of ‘Coffee and Cash’ on the podcast. These two discuss the strategies, tips, and habits necessary to become a six figure Nutrition Coach. Outlining and setting goals, knowing your customer, and knowing yourself are only 3 of the many amazing tactics you’ll learn to grow to six figure success. Growing your business for long term success is what Jason and Zach are all about. The insight and experience that they both have make this episode a true learning experience, so take notes! Jason and Zach also touch on the 5 core functions of a successful coaching business: lead generation, lead nurture, sales and conversion, fulfillment and delivery, retention and up selling. There are so many great tips, tools, and life experiences to learn from this episode as Jason and Zach share realistic ways to make your first $100K as a Nutrition Coach!   In this episode you will learn: How to build your 6 figure Nutrition Coaching Business Outlining your ultimate goal and determining progress Knowing your client and knowing yourself Connecting with the client and creating a solution Stacking skills for success   Connect with Zach! @zachmobius | Podcast   Connect with me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets   FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/

In today’s episode, Jason goes over what the client and the coach should expect from a nutrition coaching session. The client should expect the coach to help them find what works for their specific goals. Everyone is different, with different desires, goals, levels of accountability, and connection. Clients should also expect the coach to educate them and help them discover awareness. Coaches should expect their clients to show up and be ready to inspire them. Being a great coach comes from creating awareness, educating, and being prepared to be a leader. Enjoy this episode as you learn the key principles you should take away from a nutrition coaching session whether you are the coach or the client.  In this episode you will learn: What clients should expect from coaches Awareness, Education,  What coaches should expect from clients Mirror test 3 words you should get comfortable with   Connect with Me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube | www.ncicoachingformula.com   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets   FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/

In today’s episode, fitness coach Brandt Gess explains how his clients have been successful with his 4 Phase Fat Loss protocol. With being the most stressed out nation, we wreck our internal physiology and energy balance with all that we do to our bodies on a daily basis. Pair that with having one of the largest diet crazed countries focused on staying in a calorie deficit, which actually sets us up for gaining extra fat. Having a calorie deficit causes more imbalance of energy, which then wrecks hormones, and causes people to have a hard time losing fat. That’s how Brandt came up with his 4 Phases of Fat Loss. The Repair Phase, Improvement Phase, Prepare Phase, and Acceleration Phase make up the 4 phases of Brandt’s successful program. Jason and Brandt discuss in depth details of each phase, how lifestyle can affect each phase, and creating consistency and success within each phase. Enjoy this episode learning the process of successful fat loss, as Jason and Brandt discuss how lifestyle, diet, mindset, stress levels, and more can assist or derail successful fat loss.  In this episode you will learn: How Brandt created The 4 Phases of Fat Loss Health  The length and process of each of the 4 phases Consistency and creating healthy habits Determining success and health Connect with Brandt! @body.by.brandt | 4 Phase Fat Loss   Connect with Me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group: https://www.facebook.com/groups/nutritioncoachingsecrets   FREE Nutrition Coaches Cheat Sheet: https://coachescheatsheet.com/

In today’s episode, Jason discusses the different strategies for building a successful Nutrition Coaching Business. Jason covers various topics including his view on cold marketing, being on the front lines in your business, and knowing what makes your customer tick. With the world shifting to more online programs, Jason speaks on the negativity amongst online coaches towards each other and how there is enough space for each coach to build and become successful. Creating a simple system, staying true to yourself, and respecting fellow coaches in the field will lead you down the right path for a successful Nutrition Coaching business!   In this episode you will learn: Being on the front lines as a business owner Word of mouth over cold traffic 3 Foundational elements of marketing Reaching burn out while trying to scale your business Success for all coaches   Connect with Tommy! @tclarkmedia |  @tclarknutrition | YouTube   Connect with Me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   Episode related links: If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group! FREE Nutrition Coaching Cheat Sheet: https://ncicoachingformula.com www.ncicoachingformula.com

In today’s episode, Jason and Tommy cover proper nutrition and training preparation for the CrossFit Open, 2021. They discuss the importance of starting to prep early, the periodization of nutrition and training coupled with proper recovery. The CrossFit open is an extreme workout, leaving most athletes’ tanks empty. That’s why Jason and Tommy cover the importance of being properly fueled and rested. If you have ever been interested in competing in the CrossFit games or any other athletic competitions, this episode is for you as Jason covers every aspect of setting an athlete up for success!    In this episode you will learn: Importance of preparing early for the CrossFit Open Understanding the triangle of awareness Effects of stress physically and at the nervous system level 4 important principles of the recovery process Connect with Tommy! @tclarkmedia |  @tclarknutrition | YouTube   Connect with Me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group! FREE Nutrition Coaching Cheat Sheet: https://ncicoachingformula.com

If you are a fitness coach, entrepreneur, or a health and wellness coach, this episode is for you! Jason is joined by guest, Zach Mobius, as they talk all things business and coaching in today’s episode. They both discuss how the business of coaching has changed and what coaches should be doing to set themselves up for success! With the online business market growing and accelerating due to the pandemic, knowing what you’re doing while also having the knowledge of technology is key for setting yourself up for success. Enjoy this episode and take notes as these two touch on the importance of connections, creating unique opportunities, and tips on creating your own success as a coach!   In this episode you will learn: The business of coaching How to create unique opportunities How to creating solutions for your clients Differences in Coaches vs. Business Owners Understanding your evolution in the business   Connect with Zach! IG: @zachmobius | Scaling to Success Podcast Connect with Me! IG: @jasonphillipsisnutrition | IG: @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out theNutrition Coaching Secrets Facebook Group!   FREE Nutrition Coaching Cheat Sheet: https://ncicoachingformula.com  

In this episode, Jason and Tommy discuss the reason why clients are non-compliant. They go over tips and their wisdom from experience of being the client and being the coach. They talk about the importance of building a connection, creating awareness, education, and understanding the desired outcome.Enjoy this informative episode on coaching clients correctly by using the right tools.   In this episode you will learn: Compliance has to start with the coach Awareness, Education, and desires Framework  Mutual outcome focus Standing up for yourself and business   Connect with Tommy! @tclarkmedia | @tclarknutrition | YouTube   Connect with Me! @jasonphillipsisnutrition | @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out theNutrition Coaching Secrets Facebook Group!   Your FREE Nutrition Coaching Cheat Sheet: https://coachingcheatsheet.com/optin-460785161611114819997  

On today’s show Anders Varner shares his journey of how he partnered with Walmart. Jason and Anders discuss how they rediscovered themselves after the pandemic hit and all things business in this episode! Anders is launching online training programs at Walmart with three programs hitting the shelves soon! Anders includes stories of his journey to getting into Walmart from training with John Cena, Fit Ops foundation trip where he gave his speech to the military, being the best you can be, and turning the culture.   In this episode you will learn: Rediscovering self during the pandemic Making a deal with Walmart Giving his speech to the Military  How Anders keeps balance    Connect with Anders! @andersvarner | @barbell_shrugged | Barbell Shrugged Website   Connect with Me! @jasonphillipsisnutrition | @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out theNutrition Coaching Secrets Facebook Group!   Your FREE Nutrition Coaching Cheat Sheet: https://coachingcheatsheet.com/optin-460785161611114819997  

In today’s episode, Jason and Tommy discuss the constant debate of tracking macros. They go over the importance of quality and quantity of macros, as well as micronutrients, and the timing of consuming both. One of the most important coaching tips they talk about is meeting clients where they are at in their nutrition journey while determining their ultimate goal. If you’ve ever questioned the importance of tracking or counting macros, this episode will help you discover the best way to decide what is best for your clients!   In this episode you will learn: Understanding Macros quality and quantity Deciding if counting macros is right for clients Knowing where your clients are at in their Nutrition journey Tracking Macros as an educational tool Becoming a great coach Connect with Tommy! @tclarkmedia |  @tclarknutrition | YouTube   Connect with me! @jasonphillipsisnutrition |  @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group!   Free Training: https://ncicoachingformula.com

Today’s guest Mark Jones, is a supervisor at the Army Wellness Center and has a vast background in bodybuilding, nutrition, and coaching. In this episode, Mark and Jason discuss what the current state of nutrition is in the military, how to optimize it, and what changes Mark is making to have more impact on the health of these soldiers. Enjoy this episode as these two discuss the basics of nutrition, how performance is affected, physiological vs. psychological stress, and the importance of recognizing and managing stressors from the military lifestyle.   In today’s episode you will learn: Mark’s background Health education and coaching in the military setting How performance is impacted The importance of nutrition The value of stress management and deep breathing   Connect with Me! @jasonphillipsisnutrition | @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness,, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group!   Free Training: https://ncicoachingformula.com

If you are a Personal Trainer, Nutrition Coach, or involved in the Health and Wellness Coaching world, this episode is for you! Fellow NCI coach, Tommy joins Jason to discuss the importance of periodization in today’s podcast. Accomplishing success with clients can be tricky. Tommy and Jason both share amazing tips and life experiences that can help make it an easier process. Three main topics that NCI has instilled in their coaching processes are: 1. Having a system: “Triangle of awareness”,  2. Nutritional periodization, and  3. Emphasis on recovery. With so many different athletes, in different seasons, and with different goals; it is truly amazing how these coaches are able to take the correct steps to get clients to their ultimate goal!    In this episode you will learn: 3 main tools for success Periodization of nutrition based on season Living in truth to help clients Connect with Tommy! @tclarkmedia | @tclarknutrition | YouTube   Connect with Me! @jasonphillipsisnutrition | @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group! Free Training: https://ncicoachingformula.com

Crossfit games competitor and entrepreneur, Cheryl Nasso is on today’s exciting show! You can hear the true passion that Jason and Cheryl both have for the work that they do. Cheryl shows how relentless she is through her journey from an eating disorder, to an athlete, to gym owner, to entrepreneur, and also a business owner. Enjoy this episode all about coaching, being coached, and nutrition with Jason and Cheryl, as they share their secrets about the process.    In this episode you will learn:  Cheryl Nasso’s Crossfit experience Coaching and Being Coached Going from Athlete to Coach Nutrition and Competing Secret to Success   Connect with Cheryl! @cherylnasso Innerathleat Podcast    Connect with Me! @jasonphillipsisnutrition | @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group!   Free Training: https://ncicoachingformula.com

In this episode meet online coach, Nicole Ferrier. Nicole coaches lifestyle clients, who are not necessarily interested in competing. Nicole, herself, competes and truly wants to help women develop a better relationship with food. Nicole’s story of starting with an eating disorder at 14 years old to now coaching others on their relationship with food, is so inspiring! Enjoy this episode as Nicole and Jason discuss their own relationship with food, the common misconceptions around food, and how to make those positive changes for a healthy life!   In this episode you will learn: Nicole’s background About relationships with food About body image  How to sign up for coaching Connect with Nicole!  @nicoleferrierfitness | Website | Beyond The Bikini Podcast | You Tube   Connect with Me! @jasonphillipsisnutrition | @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness,, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group!   Free Training: https://ncicoachingformula.com

In today’s episode, producer Tommy Clark co-hosts with Jason. Tommy is the youngest 6 figure nutrition coach to go through NCI at 19 years old and has been very successful coaching others, including basketball players and other athletes. Jason and Tommy discuss the hormone debate of UFC fight between Israel Adeysana and Paulo Costa that overshadowed the knockout itself. Jason and Tommy also share stories about the biggest mistakes they’ve made in nutrition coaching and how they developed a system. Nutrition Coaches, Personal Trainers, and clients can all benefit from listening to this insightful episode and pinpoint why they aren’t getting the results that they want.             UFC Fighters and hormone debate SARMS vs. Anabolic Steroids Coach and Client common goals Triangle of Awareness and having a system Biggest mistake made in Coaching     Connect with Tommy! @tclarkmedia | @tclarknutrition | YouTube   Connect with Me! @jasonphillipsisnutrition | @nutritionalcoachinginstitute | YouTube   If you’re a current Nutrition, Fitness,, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group! Free Training: https://ncicoachingformula.com

In today’s episode Zak Kroeger and Jason discuss the importance of men taking care of their health and testosterone levels. Men are known for not taking care of their health for a number of different reasons, including being the primary income/caregiver for the household. Whatever that reason may be, having your hormone levels checked can help optimize your health tremendously! This goes for both male and female. Zak’s background from prison, boxing, to becoming a Bootcamp and health coach is inspiring and led him to where he is now. Zak’s business did well through the pandemic to where he was able to invest back into his education and business. He wanted to bring his story full circle and give something back for free to help others! Zak is giving away a free 4-week class on men’s health and hormones. Link listed below! Enjoy this episode as these two discuss hormone replacement therapy myths and truths and how it has helped both of them optimize their health!   In this episode you will learn: Zak’s background Optimal Testosterone levels Side effects and myths of TRT Depression and Hormones TRT and HRT education   --- Connect with Zak! Instagram: @strengthandfezek Website: www.strengthandfezek.com   Connect with Jason! Instagram: @jasonphillipsisnutrition   If you’re a current Nutrition, Fitness,, Health & Wellness Coach, or striving to be one in the next 6 months, check out the Nutrition Coaching Secrets Facebook Group!   Free Training: https://ncicoachingformula.com

In this episode Mike Dolce, MMA trainer and Jason discuss nutrition, hard work, and training for longevity. Mike’s background and how he made it to where he is today is an amazing and motivating story. Jason and Mike cover topics about instilling lifelong health traits into their children at young ages, athletes they coach, and themselves. Mike started getting into health, fitness, and manipulating the body through nutrition at a young age when he began wrestling. Mike stayed the course and kept consistent to get to where he is today. Enjoy Mike’s journey from him finishing homework on the front porch for lighting, to working with Rhonda Rousey. Jason and Mike share similar beliefs in doing things the right way and the healthy way for themselves and their athletes and clients. Get ready to get motivated and blown away from this informative episode on health and nutrition with Jason and Mike! In this episode you will learn: Mike Dolce’s background Nutrition Coaching Working hard with realistic goals Healthy training and nutrition techniques Taking accountability for success and failure   --- Connect with Mike! @thedolcediet Connect with Jason! @jasonphillipsisnutrition   If you’re a current Nutrition, Fitness, Health, & Wellness Coach or striving to be one in the next 6 months check out the Nutrition Coaching Secrets Facebook group!

The state of the world seems to be ever-changing in 2020. We are all struggling to put into words to accurately and effectively communicate current affairs, but saying nothing these days is viewed as enemy of the masses just as much as saying the "wrong" thing. Jason, Michael, and LC sat down to discuss informally their views of social media, mental health, business, and everywhere in between.   Connect w/ Jason @jasonphillipsisnutrition Connect w/ Michael @Michael_connects Connect w/ Cam @lc.sulsona

Mike Matthews is the founder and CEO of Legion Athletics, a fitness and nutrition supplements and education company. Mike is also the best-selling author of books such as Bigger Leaner Stronger and Thinner Leaner Stronger. He has a very science-based approach to optimizing aesthetics, performance, sleep, recovery, and a healthy lifestyle overall while still finding being aware of the human experience and keeping things fun for the long haul.   Listen to Mike's podcast Muscle for Life Connect with Mike @muscleforlifefitness Connect with Jason @jasonphillipsisnutriiton

Lacey Evans is a WWE superstar, US Marine Corps veteran, wife, mother, and all around bad ass! However, with unprecedented amounts of time off from the crowded auditoriums Lacey has had to make some pretty significant pivots in her daily living, training, and mindset. She brings her superstar charisma to the podcast today to share who the woman she is truly both on and off the mat.   Connect w/ Jason @jasonphillipsisnutrition Connect w/ Lacey @laceyevanswwe

On this week's Thursday Thoughts the guys discuss a topic fresh from their recent pod call in the Impact Collective - imposter syndrome. A very common sensation that many of us have felt, but is it teaching you the right lesson? Are you asking yourself the right questions? Sometimes imposter syndrome is there to challenge us and make us rise to the occasion, but other times maybe it is checking you on something that you have no business getting into.   Get the free training at www.nciformula.com/freetraining Connect w/ Jason @jasonphillipsisnutrition Connect w/ Michael @Michael_connects Connect w/ Cam @lc.sulsona

Jamie Pinder is a 3x Olympia contestant as well as contest prep and lifestyle coach. In this episode Jamie is extremely candid and honest about overcoming alcoholism, embarking on her fitness journey, and even her experience with anabolic steroids.  Connect with Jamie @jamiepinder14 Connect with Jason @jasonphillipsisnutriition

We are human beings. As hard as we can put in the work we absolutely must rest in proportion. Recovery is fundamentally necessary for any kind of growth. Where are you choosing to grind over recovery? Where are you not giving yourself permission to create the recovery you know you need? Connect with me @jasonphillipsisnutrition

First off... we all make mistakes. Your barista, your waiter, YOU make mistakes. Be kind and move on. Now, on to the fire! There is so much chaos currently going on in our world, but is possible to manage it? Is there meaning to be found in it all? Here is the truth... YOU are the person who is going to be able to decide to protect yourself or not, to comply or not, or decided to stay sovereign and move forward.  Connect with me on Instagram @jasonphillipsisnutrition

The boys are back in town, Thursday Thoughts returns to really dissect overwhelm. Cam, Michael, and Jason talk framework on how to understand the facts facing you in the mirror these days. How to look at the logic, the emotion, and differentiate the two to see how they both can still serve your mission. Connect w/ Jason @jasonphillipsisnutrition Connect w/ Michael @Michael_connects Connect w/ Cam @lc.sulsona

Here's the truth - there are facts and there are stories. Two people can look at the same thing and see two totally different things, one looks at the facts and one looks at the story they want to believe. Where are you doing that? Where are you fabricating stories to justify uncomfortable truths? I would be willing to bet that if you examined your life more than one of these areas will rise to the surface, but this is a good thing! Stop letting ignorance run the show just to create a false sense of bliss. Connect with me on Instagram @jasonphillipsisnutrition

Don't mess up too bad. Guarding against catastrophe instead of actively achieving success. Sound familiar? Is that approach to areas of your life hitting close to home? Do you even know what you are actively trying to pursue? I often say that when it comes to success and fulfillment we often are asking the wrong questions. If you stay on the offense you will stay achieving, even if you fall short you have made more progress than if you stayed playing it safe the whole time. Being just okay is bullish*t. Connect with me on Instagram @jasonphillipsisnutrition

Do you work out, exercise, or train? Do you think that there are differences between the three? Jonathan Irizzary has moved from modality to modality but one thing is abundantly clear - the BIG picture. Jon is a professional bodybuilder that shares how he was able to think about what is truly important to him and the long haul of life during these uncertain times. Not only has he made pivots in how and when he moves the weights around but he has been able to bring clarity to his life's purpose and professional goals.   Connect w/ Jason @jasonphillipsisnutrition Connect w/ Jon @jon_izzy Connect w/ Michael @Michael_connects

Who hasn't battled imposter syndrome? I sure as hell have in most walks of my professional life; in coaching, in golf, in a lot of things. I worried about what others in my industry would think about me, how they might judge me... them, them, them. I think this is a sign that you truly care about your craft but there is a deeper lesson - you need to accept your gift and step into your calling. Connect with me on Instagram @jasonphillipsisnutiriton 

The 'all in' approach is one I take in all areas of my life, specifically when it comes to the fitness and nutrition journey. This is a journey that can be, and usually is, tiring. But it is through recognizing what is draining us and where are we tired, but not tired enough to make change? What extreme circumstances will it take to push you to that limit? The choice is yours to fix things that are broken or continue to put up with them. Connect with me on Instagram @jasonphillipsisnutiriton