Breakthrough B2B

On this week's episode of Littlefield's Little Talks, Sam and Roop jump into a topic that's been heating up lately—AI-powered search. Have traditional search engines and SEO finally met their match? After decades of worrying about what page of search results your B2B brand's web content shows up on, along comes AI and it's non-liner usage of your content.Users are increasingly moving toward AI-powered search tools and features, changing their traditional search behavior. It's not just social media platforms like TikTok that Google has to worry about, AI-powered search is everywhere. Even on—wait for it—the big search engines like Google and Bing.So how does your brand stay relevant in the age of AI-powered search? The good news is some very basic marketing fundamentals are here to save the day. Listen in to find out what those fundamentals are and how you can continue to stay in front of your audience as the world begins to shift towards a very different search experience.—Sam, Roop and ClaudiaTell us what you think!

On this week's episode of Little Talks, Roop is back from NYC and Brandon jumps back into the studio again to cover for a traveling Claudia. After a week off, Sam and Roop discuss A/B testing for various marketing efforts from display ads to emails. They chat about how what you think you may know isn't always what is real, and why it's important to have a hypothesis going into testing.A/B testing is like having a friendly marketing competition right in front of your eyes! You take two versions of your content and let your audience decide the winner. It's an easy way to discover exactly what resonates best, without relying on guesswork.By consistently running A/B tests, you're not just improving your marketing; you're actively listening to your customers. Small changes like button colors, headlines, or even the wording of your messages can lead to surprisingly big improvements.- Brandon, Sam, and RoopTell us what you think!

This week, Sam and Roop talk AI—a fan favorite topic—from a new angle: persona research and creation. What are personas? Personas are made-up characters that represent different types of customers, based on real data around things like their age, job, goals, challenges, hopes, desires, etc. They help marketers understand who they're talking to so they can create content that connects. Good stuff.And while AI is not a 100% replacement for human-based interviews and input (far from it!), it can speed up some parts of the traditional persona process that used to take months.So jump in with us this week as we discuss how persona work just got a whole lot faster with some help from AI models that can perform deep research!—Sam, Roop, Claudia and BrendaTell us what you think!

Sam and Roop return from Easter break with a few shout outs and a great reminder topic—brand consistency across touch points. When it comes to building a strong B2B brand, consistency isn't just a "“"nice to have"—it's essential.From your website and social media channels to sales decks and email campaigns, presenting a unified brand experience builds trust and credibility with your audience. When your visuals and messaging are in sync, it helps avoid confusion with prospects and positions your brand as reliable, professional, and worth doing business with.But the benefits go beyond first impressions. Consistent branding reinforces recognition, improves the customer experience, and makes your internal processes more efficient. When your sales team is armed with materials that reflect the same messaging prospects saw in your marketing, it creates a smoother journey and reduces friction. Plus, using clear brand guidelines streamlines execution across campaigns—saving time and improving results.So tune in to hear how a little consistency can lead to a big impact across your entire B2B ecosystem!— Sam, Roop, Claudia, Brandon and BrendaTell us what you think!

On this week's episode of Little Talks, Sam and Roop are joined by our Creative Director, Mike Rocco, who celebrates a career milestone this week—20 years at Littlefield! Rocco has seen it all, including some pretty seismic changes in how marketing has evolved. He shares stories from his career and two decades at Littlefield you won't want to miss. Plus, Rocco gives some insights around AI and what's next for creatives, agencies and their clients.Are there tears? Maybe a few (but they're the good kind).So join the gang as they go down memory lane, and share some things that you may not have known, like the fact that Rocco was technically the first to host a podcast at Littlefield! It's true.—Sam, Roop, Rocco, Brandon and ClaudiaTell us what you think!

Sam & Roop are back in the studio this week talking about one of our core values at the agency: adaptability. In marketing—and especially B2B marketing—it's a must. Trends shift fast, tech moves even faster, and staying current can make a huge difference in how well your campaigns perform, how accurately you track results, and how you connect with your audience.Working with a media group like ours gives you access to stronger, more affordable solutions across a wider range of channels. And of course, it wouldn't be a Little Talks episode without mentioning AI. From automating repetitive tasks to predicting customer behavior, it's a powerful tool—but only if it's tailored to your needs.See how your team can adapt and thrive!–Sam, Roop, Brandon & ClaudiaTell us what you think!

After (maybe?) teasing a major celebrity guest yesterday—ahem, Ryan Reynolds—we're coming clean: April Fools! But hey, we didn't leave you hanging. We did bring in a new voice to the podcast this week: Becca Barnard! (Pronunciation still TBD. We'll get it eventually.)Becca is one of our newest Littlefielders, officially 90-ish days into her Project Manager role, and this week she teamed up with Claud for her very first podcast appearance! Together, they took over the mics to share their experience from last week's MARCON conference in OKC—and let's just say, they came back inspired.The duo covered a lot of ground: from using AI in research (something we're already exploring in bits and pieces at the agency), to sharpening short-form video skills in breakout sessions and extreme collaboration with clients.So no, Ryan Reynolds didn't show up. But Becca did. And she crushed it!–Brandon, Roop, Claudia, Sam & BeccaTell us what you think!

After what felt like a long hiatus, Sam & Roop are back in the studio this week to chat about digital and content marketing. They're often used interchangeably, but they're not the same thing. Think of it like this: digital marketing is the ad you see—a banner, a pre-roll video, or that paid search link at the top of your Google results. It's often backed by media dollars and designed to drive immediate action: click, watch, download. Content marketing, on the other hand, is what you read or listen to—a blog in your feed, a video someone shared, or a podcast you subscribe to. It's less about the hard sell and more about showing value and staying relevant.So which one should you use? Our short answer is yes. Take a listen; we are so glad to be back!–Brandon, Roop, Claudia & SamTell us what you think!

BIG NEWS on Little Talks this week—Courtney Roberts is making her podcast debut! After 14 years at the agency, she's finally stepping behind the mic to talk about something that's transforming the industry: AI in visual branding.Courtney and the gang get into how AI-powered tools are changing the way brands create visuals, from Photoshop enhancements to automated design platforms. While AI can speed up production and cut costs, it also comes with challenges—like the risk of generic, uninspired designs. AI can do 80% of the work, but should be used as a tool and not a replacement.Catch us next week!–Brandon, Courtney, Sam, Roop, Claud & BrendaTell us what you think!

In this episode, we're diving into the art of A/B testing for B2B email campaigns. Sam and Roop chat about everything from spicing up subject lines and preview texts to switching up copy, CTA placements, and send times to discover what can drive (or not) email opens and engagement. Plus, we take a look into email stats—like open rates, click-throughs, conversions, etc.—to figure out which tweaks make the biggest impact.We also discuss the magic of audience segmentation and how tailoring your emails (think personalized vs. generic messaging) can totally up your game. And, of course, we shine a spotlight on how modern automation tools—and even CRMs like HubSpot—can make these experiments a breeze.Bonus: How has Apple's recent updates to their Mail client affected email marketing? It's having a bigger impact than you probably think.-Roop, Sam, Claudia, Brenda and BrandonTell us what you think!

In this episode of Little Talks, Sam is back in the studio after his trip to the MAGNET conference in Miami, and Claud takes the reins for the first time as a solo podcast producer! Where's Brandon? Listen to find out!The gang talks inbound content for B2B brands this week, breaking down why knowing your audience's wants and needs, and creating inbound content to address them, can drive ongoing success.It's all about meeting your customers where they are as people, and not constantly hitting them with the hard sell. Whether it's through blogs, videos, or even podcasts, a well-executed inbound content strategy will keep your brand top of mind for when your future customers are ready to buy.See you next week, and thanks for listening!-Brandon, Claudia, Brenda, Roop & SamTell us what you think!

This week, Sam's out visiting clients and colleagues in Miami, so our Associate Producer, Claudia Kelly, joins Roop on the mics. They discuss best practices for creating the perfect thumbnail for your blogs, YouTube videos, TikToks, and more. Your thumbnail preview image does a lot of heavy lifting—it's the main thing that can get a user to stop scrolling and engage with your content, so why not show it some love?How many people are too many in a thumbnail? Is text okay to include? Are there any special circumstances or opportunities across various social channels? Roop and Claudia answer these questions and more in this week's episode of Little Talks!Bonus: Claudia accidentally cosplays as Princess Leia!— Brandon, Roop, Brenda, and ClaudiaTell us what you think!

In this episode of the Little Talks, Sam and Roop keep tradition alive with their annual ad recap for Super Bowl LIX. With a record-setting 126 million viewers tuned in to the big game, the advertising stakes were once again pretty high, and the gang breaks down this year's creative hits and misses. From celebrity-packed spots to high-concept (body horror?!) campaigns, they shared their takes on which brands scored and which ones fumbled the opportunity.Want to see all the ads they mention that you might have missed? USA Today uses their Ad Meter system to rank all 57 spots, complete with video.Which ones were your favorites and misses? Let us know in the comments below or shoot us a note at littlefieldagency.com!BONUS: Check out the rest of the agency's picks for favorite commercial!Tell us what you think!

Welcome back to another episode of the podcast! This week, we're celebrating an exciting milestone—Littlefield Agency has been honored with our second Ad Age Best Places to Work award! This recognition means the world to us because it validates something we hold near and dear: a great culture leads to great work. Happy, motivated people create outstanding results, and that's a key ingredient to who we are as an agency.Our one-word motto is "reimagine", but what does that actually mean? Reimagining for us is all about pushing boundaries, exploring new possibilities, and approaching challenges with fresh perspectives. It's a mindset we cultivate not only internally, but also with every project we take on for our clients. From digital campaigns to redefined brand strategies, we continually look for ways to reimagine what's possible and deliver innovative, impactful solutions.Finally, we discuss our core values and a phrase that's become our battle cry: LFG. And no—it's not what you might think! For us, LFG is all about our team-first mentality. It's about collaboration, pushing each other to the edge of innovation, and being adaptable. From leaning into bold ideas or pivoting when necessary, LFG reminds us to stay flexible and never settle. It's how we thrive and how we help our clients crush their goals. What exactly does LFG stand for? Listen to find out!Next week, we chat Big Game commercial winners and losers, so be sure to tune in!— Brandon, Brenda, Claudia, Roop and SamTell us what you think!

In this episode, we dive into the concept of micro-moments—those brief, intent-driven points when decisions are made or preferences are formed. Moments when your customer is thinking: "I want to know," "I want to go," "I want to do," and "I want to buy." Often associated with consumer behavior, micro-moments play a crucial role in B2B marketing.Micro-moments matter because of the ongoing shift in buyer behaviors. With digital access at our fingertips, decision-makers rely more than ever on real-time, relevant information. Providing content that meets the needs of target personas at these moments is essential. Whether it's through quick-read articles, short video demos, or optimized mobile experiences, success lies in anticipating buyer needs and delivering content aligned with their intent.So listen in as Sam and Roop discuss micro-moments, agency updates, ice cream diets and more!— Brenda, Brandon, Sam, Roop and ClaudiaTell us what you think!

Join us this week as we dive into the ethics of AI in B2B (and B2C) marketing. In this episode, we explore what makes AI usage ethical when it comes to data privacy, creative license, and overall best advertising practices as we know them now. The main takeaway? Transparency, fairness, and accountability are the themes of the day.We'll also chat about how marketers can lean in against the incoming flood of AI content to standout with their own authenticity.Plus, which delivery pizza chain is best? The votes are in and we have the answer!All this and more on this week's Little Talks!— Brandon, Sam, Roop, Claudia and BrendaTell us what you think!

Podcasting is one of our favorite topics. It's the perfect content solution for B2B brands looking to reach niche audiences, increase brand awareness, and grow overall online engagement. It's also one of the few types of content you can repurpose for nearly every channel you own—from social posts and your website to popular platforms like Apple Podcasts and Spotify.This week, Sam and Roop discuss updated stats about podcasting's popularity and marketing impact, as well as thoughts on how podcasting could be a marketing savior for B2B brands entering a landscape crowded with inauthentic AI-generated content. Your customers and audiences want more—they want the authentic “you” and your brand. Podcasting is a great way to give them exactly that.So grab your favorite headphones, and let's dive in!— Sam, Roop, Brandon, Claudia, and Brenda*Bonus: The pronunciation of “niche” is also debated. Feel free to weigh in!Tell us what you think!

After some well-deserved downtime spent with family and recharging for the new year, Sam and Roop are officially back for Season 4 of Little Talks! This season kicks off with a bang because, as you know, life at an agency is never dull.First, let's talk about some new faces! We're excited to welcome Becca Barnard, stepping into the role of Digital Project Manager, and Maddie Westbrock, our January intern from Cascia Hall. Maddie will be spending the month soaking up knowledge from our amazing team, and we couldn't be more excited to have her on board.But that's not all—how could we forget our 24-hour Vegas adventure? To celebrate the new year, the team took a quick but meaningful trip for some awesome team bonding. Obviously, we crush it as a team in the office, but spending a day outside of work as a group adds a whole new layer to our dynamic. Keep an eye on our LinkedIn and Instagram for some Vegas highlights!And if that wasn't enough, (told you it's busy over here at LA) the main topic: Sam and Chris Kizer's Miami trip for the MAGNET media conference. MAGNET is a CEO network where Sam is serving as Chairman this year. They spent six months planning, and it paid off with a flawless, successful event. We're so proud of the work they've put in to make it all happen!Happy New Year from all of us at Littlefield Agency! Don't miss next week's episode, where the gang talks about the rise of podcasts as a LEGIT engagement channel for B2B brands.-Brandon, Brenda, Claudia, Sam & RoopTell us what you think!

In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts.But AI isn't the only two-letter acronym the gang is talking about. They also discuss CX, where Trent breaks down how B2B buyers expect the same seamless, instant service they get as B2C consumers. Whether it's a smooth omnichannel experience or quick responses to emails and online chats, B2B businesses have to step up and treat their customers with the same care and considerations B2C do. Prioritizing CX isn't just a nice-to-have—it's how you stand out, build loyalty, and turn customers into lifelong partners.So grab your favorite holiday drink and join us for our last podcast of 2024!Tell us what you think!

This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don'ts of reaching this hardworking, no-nonsense demographic. Whether you're refining your brand voice or looking to make a bigger impact with your campaigns, this episode has insights you won't want to miss.Next week, we close out 2024 on a high note with our much-anticipated annual chat featuring Trent Guyer, VP of Marketing & Digital Strategy at Grasshopper Mowers. He'll tackle two of our favorite topics—AI and user experience—offering his perspective on how they're shaping the future of marketing and customer engagement. It's a conversation packed with actionable takeaways for the new year.See you next week!— Brenda, Brandon, Claudia, Roop, and SamTell us what you think!

This week, we're diving into a buzzword that's been making waves in marketing circles—lo-fi content (especially over here at the agency if you keep up with us on LinkedIn). It's all about authenticity—think unpolished, informal videos shot on a smartphone that feel personal and relatable. Unlike high-production content, lo-fi thrives on platforms like TikTok, Stories, and Shorts, where audiences crave quick, genuine connections. It's affordable, accessible, and shockingly effective, with lo-fi videos boasting double the engagement rates of their high-fidelity counterparts.Lo-fi content creates stronger community connections, expands reach by 30%, and invites audiences to engage in real conversations. So, ditch the perfection and embrace a little imperfection—your audience will thank you for it!— Brandon, Brenda, Claudia, Sam, and RoopTell us what you think!

This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs!Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislikes, challenges and problems on a real one-to-one level you can create content that endears them to your brand and more quickly moves them through your sales cycle. And who doesn't want to shorten their sales cycle and juice up that ROI? How do we know any of this works? We've done it for ourselves!The gang at Littlefield Agency is off for Turkey Day next week, so no podcast, but we hope you and your family have a wonderful holiday! — Brandon, Brenda, Claudia, Sam and RoopTell us what you think!

She's back! Everyone's favorite podcast guest, Chelsea Clement, returns to talk B2B trade shows on this week's episode. A nearly 10-year Littlefield Agency veteran, Chelsea has seen it all (hear her story about an attendee gone wild). From touch screens to product gamification, she discusses the good, the bad and the ugly of the trade show world.In the end, it's all about getting those leads, which starts with personal interactions and continues on through CRM marketing efforts. So grab a cup of coffee (or maybe something stronger?) and hear Chelsea's tales from the trade show floor on this week's Little Talks.Tell us what you think!

While the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you stay in front of your B2B customers during the hectic and crowded holidays.The main take away? Showcase your appreciation for your customers and employees in personal and genuine ways. It'll help strengthen relationships, and lays the groundwork for a dynamite 2025. Even small gestures can go a long way during the holiday season for all marketers, including B2B.And next week we have a fan-favorite guest: Chelsea Clement!Tell us what you think!

In this week's Little Talks, we round out our recaps from INBOUND24 by diving into friend of the show, Jay Schwedelson's sessions at HubSpot's annual marketing conference. The man knows email (and we've covered plenty of that knowledge on past episodes), so this time we focus in on a couple of new email-related items and some other interesting tidbits from his main stage presentation.Jay's top insight? Embrace lo-fi content! Over the past year, engagement on lo-fi videos has skyrocketed by 48%—and those unpolished, authentic moments on LinkedIn and Instagram are pulling in over 64% more interactions. As he says, “Nobody has a clue!”—test everything and don't be afraid to fail.Jay also dropped a heads-up about Apple's iOS 18 updates shaking up email marketing, especially with its new tabbed inboxes that could shift brand emails to “Promotions” limbo. His advice? Make newsletters feel personal—they see nearly 50% higher open rates than generic brand emails. And in true Jay fashion, he wrapped it all up with some advice on starting a podcast (they're a hidden gem) and tackling tough tasks with his “Eat the Frog” mentality. Catch the full episode for more of Jay's tips!Tell us what you think!

Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn't about churning out endless amounts of it; instead, focus on quality over quantity. Blogging, for example, still packs a punch for B2B companies, driving up organic traffic, brand inquiries, and even conversion rates. But here's the kicker—most top-performing content isn't brand new, it's remixed.And if you're worried that your content needs to be polished to perfection, think again! Patel says lo-fi content is the way to go. In fact, those raw, unpolished videos you shot on your phone? They could get you 47% more views on LinkedIn than your fancy, edited pieces. So, whether you're remastering old blog posts or getting casual with short-form video, there's still plenty of room for creativity—and success—in today's content landscape.Tell us what you think!

Sam and Roop continue their recap of sessions from HubSpot's INBOUND24, this week jumping into everyone's favorite short-form video platform—TikTok. And if you're watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer.In this episode the gang channels their notes from INBOUND speaker extraordinaire Dawn Dodson on how TikTok can be your brand's secret weapon for meeting your next customer. Spoiler alert: it's not about recycling your old content! TikTok craves originality, so it's time to shine a spotlight on your company heroes—whether you're in B2B or B2C—and create fun, engaging content that's made just for the platform. With an average user age of 30 and sky-high engagement, even “boring” industries like finance can have a blast here. The best part? Comments aren't just comments—they're your new content ideas! Tune in to learn how to turn that TikTok buzz into real business, all while keeping it fresh and fun.Tell us what you think!

It's that time of year again—2025 planning is upon us! In this week's episode of Little Talks, Sam and Roop break down everything you need to know to build a successful B2B strategy for the year ahead. They emphasize content marketing can play a huge role in your 2025 strategy. Blogs, podcasts, and even short-form video all play a role in creating an ongoing dialogue with your audience, inviting them to participate instead of just pushing messaging at them.Littlefield's own Ditch Witch: Beyond the Moon, is a great example of a tool for engaging both current customers and prospects. By offering value beyond traditional advertisements, brands can build lasting relationships and create content that keeps people coming back for more.AND...Brenda is BACK! We are so happy to have her back at the agency! Thanks for tuning in, and we will see you next week.Tell us what you think!

This week, the Boston trio—Sam, Roop, and our very own Senior Client Engagement Manager, Joy Hulver—got together in the studio to unpack their experiences from HubSpot's INBOUND 2024. Since Sam and Roop gave their highlights last week, this episode is all about Joy's favorite moments from the conference.Joy goes into influencer marketing, where she introduces the concept of “narrative transportation,” showing how consumers connect with influencers on a personal level. The crew touches on some marketing trends like SEO and shifting search trends. For instance, younger audiences are turning to TikTok and ChatGPT instead of the classic search engines.Tell us what you think!

The energy was ELECTRIC as the Littlefield Agency team touched down in Boston for INBOUND 2024, HubSpot's annual marketing conference. This year, Roop, Sam, and Senior Client Engagement Manager Joy Hulver attended INBOUND. The crew learned everything from LinkedIn ad strategies to the latest in AI-driven marketing with HubSpot's newly released “Breeze”—a tool to help marketers tackle complex tasks with ease.Beyond the sessions, we had the chance to reconnect with clients and industry peers (including our good friend Jay Schwedelson)! As we continue to unpack all that we learned, stay tuned for our upcoming debrief with Joy where we'll dive deeper into our favorite sessions and how these insights will shape our approach moving forward. Tell us what you think!

As Roop would say, "it's the most wonderful time of the year" (and he's not singing about Christmas)! Nope, it's time for HubSpot's annual marketing conference, INBOUND, and this year Roop (his third in a row) isn't going alone. Sam and Sr. Client Engagement Manager, Joy Hulver, will be joining him for a slew of sessions in Boston ranging from B2B marketing trends, how to better leverage AI at work, content tips, email marketing and more.With a line-up of powerhouse speakers ranging from friend of the podcast, Jay Schwedelson to Deadpool himself, Ryan Reynolds, this year's INBOUND looks to be one of HubSpot's biggest yet.So listen in as Roop and Sam give you a quick preview of some of the sessions they're looking forward to, as well as their attempt at some bad Boston accents. And check back in two weeks for their complete recap of all things INBOUND24!Tell us what you think!

As we gear up for Labor Day weekend, Sam welcomes a special guest to Little Talks this week: John Amatucci, a seasoned B2B photographer who's been capturing amazing shots with us for 20 years! In this episode, John shares his creative process and how he tackles the challenge of making B2B photography stand out, even when working with large industrial equipment. He also dives into how AI is shaking up the photography game—not as a competitor, but as a powerful tool that boosts creativity and efficiency.Curious to see more of John's work? Make sure to check out his website for a peek into his world behind the lens. Trust us, you don't want to miss it!Tell us what you think!

It's been a while since we chatted about artificial intelligence. For well over a year now, we've seen both the positives and negatives of this rapidly growing technology. But where do we stand in mid-2024? This week, Roop and Sam talk about where we've been, where we're going, and how we use AI ourselves—and possibly how you might use it for your B2B brand.We also cover new players in the game, from Apple to Google. AI is more than just ChatGPT, and it's more than just a tool to do your homework, write your emails, or give you ideas for Christmas presents.Artificial intelligence continues to be a game-changer when used correctly, saving valuable time and resources in nearly every corner of the working world.So join us as we jump back into the world of AI!— Brandon, Brenda, Claudia, Roop and SamTell us what you think!

This week we discuss marketing challenges as we get closer and closer to the upcoming election. Sam explains brands need to be strategic with their timing and placement, making sure that their messaging remains relevant. Since the 2016 presidential election, digital ads have become a staple in political campaigns, leading to significant increases in competition and costs. This trend continued in 2020, with political ad spending reaching a staggering $8.5 billion. The steady flow of political dollars into the market usually starts a bidding war for prime advertising slots, driving up costs and making it difficult for small-to-medium-sized brands to maintain visibility. Instead try to view this period as an opportunity to solidify your brand's position and prepare for growth in the coming year! Until then, catch us next week as we deep dive into all things AI.Tell us what you think!

This week, we cover a question we hear from time to time from our B2B prospects: Does content marketing work?Our short answer: Yes!Today's B2B customers are more empowered than ever before. They conduct their own research, seek out info online, and are hesitant to engage with sales reps until they're well-informed about a product or service. B2B sales cycles can also be long and complex, with multiple decision-makers involved. Content marketing can help you stay top-of-mind with your prospects throughout their buying journey, providing them with valuable information and influence at each stage, nurturing them towards a purchase—and just as important—a repurchase.So listen in as Roop and Sam discuss content marketing's place in your B2B marketing strategy, and offer some opportunities you might not have considered.And come back next week when we tackle marketing challenges in an election year!Tell us what you think!

Question we get ALL THE TIME: How can I close the loop on a lead sent to our dealer network? In this week's episode, Sam and Roop discuss some solutions to this problem we've seen WORK. Proper attribution is key to creating better, more targeted and cost-effective marketing campaigns, so if squeezing more value out of your marketing budget is on your To Do List, this podcast is for you.Tell us what you think!

In this week's episode, Sam and Roop dive into everything from the bittersweet farewell to our summer interns to the surprising news from Google. Our interns—Tatum, Careena, and Lauren—have been a whirlwind of creativity, even making a TikTok that went viral with over 92,000 views! As they head off to new adventures, we can't help but feel a mix of pride and a touch of sadness. It's been a fantastic summer with these bright minds adding a fresh perspective to our work. But, let's get real, Google did WHAT?? The unexpected decision to keep third-party cookies around a bit longer has sent everyone into a spiral. This pivot is a game-changer for marketers everywhere, and we break down what it means for you and your digital strategies. It's not just about the technical jargon; it's about understanding how these shifts impact our everyday work and the ads we see, especially since many had been preparing for a world without these tracking tools. Roop and Sam do their best to explain what this news means for your B2B brand. If you have more detailed questions or need specific advice, feel free to reach out to Chris Kizer, our in-house expert at the agency.Tell us what you think!

We are over the Moon to have Ditch Witch's Sean Hubbard on the show this week for his first-ever Little Talk's appearance. From content strategies to digital media, Sean's journey from PR writer to marketing communications manager shows how embracing change can keep you and your B2B brand fresh and relevant.Since this was Sean's first time on the podcast, it was only fitting to share some big news. Ditch Witch will soon be releasing the first episodes of their own new podcast, "Beyond The Moon" hosted by none other than Sean! He'll be sharing stories around Ditch Witch culture and industry insights you won't want to miss. Think you know everything about the Super Witch? You haven't heard anything yet!We're also PUMPED about HubSpot's upcoming INBOUND conference in Boston. Roop always comes back hyped from hearing about the latest marketing trends and technologies, and this year we're over especially excited to be attending INBOUND with a few of our clients. CAN. NOT. WAIT!That's it for this week, we'll catch ya next Wednesday for another episode!Tell us what you think!

Sam and Roop are back for another episode after an eventful Fourth of July weekend! In the midst of summer, it's wonderful to take a break and spend time with friends and family. Here at Littlefield, the busy summer makes those moments of relaxation even more cherished.This week, we're diving into the world of podcasting and its critical role in bettering your B2B content marketing. Podcasts are incredibly versatile, serving as a foundation for video, text, and social media content, ultimately maximizing your content reach and engagement (just like this blog post!). Sam and Roop discuss the importance of building credibility and trust through consistent, engaging content, sharing success stories and client testimonials that highlight how podcasting has boosted our agency's visibility and strengthened client relationships.If you're thinking about starting your own podcast, we encourage you to take the dive, even if the initial episodes aren't perfect. Trust us, we've come a long way!Join us next week for an exciting episode featuring B2B photographer John Amatucci—you won't want to miss it!Tell us what you think!

Happy (early) Independence Day! The agency is looking forward to a long holiday weekend with friends and family, and hope you have a good one, too. So on a short week, we have a quick topic we've been wanting cover for awhile: Apple Mail vs. Everybody's Analytics.Apple Mail has been the scourge of the email marketing world for quite a while now, and with their recent announcement regarding Mail updates, it doesn't look like that's going to improve. So this week we thought we would jump in and outline what Apple has done already, what it will be rolling out with future updates, and how it effects email marketing analytics.As users' privacy concerns continue to become a big deal, obstacles like Apple has put in place will likely continue and even spread to other services like Gmail and Outlook. Still, email is still one of the most affordable and effective marketing tools available, even with reporting hassles like this.Tell us what you think!

Sam and Roop are back, fresh from another great week of employee wellness activities during Littlefield Agency's annual Wellness Week. And they have a topic every marketer won't want to miss.This week the gang covers how to make the most of your marketing budgets with some tweaks and adjustments to get you through the lean times. From finding and focusing on high-impact ROI channels, to leveraging your analytics and evergreen content to their maximum potential, there's something for everyone in this week's episode.Tell us what you think!

Sam and Roop are back from their short hiatus just in time for Wellness Week at the agency. In this week's episode, they dive into the recent leak of Google's search algorithm, revealing 200 factors influencing search rankings. They discuss how brand authority, content strategy, and the latest SEO trends can boost your digital presence. Plus, find out why font size and fresh content matter more than ever. Tell us what you think!

Sam's back for an exciting week at LA to welcome our three awesome LITerns—Lauren, Tatum, and Careena —who are already bringing fresh energy to our team. They'll be handling our TikTok content and design projects. We also celebrated 44 years of Littlefield Agency and welcomed our newest member to the team, Kendall Keylor! On this week's episode, Roop and Sam talk about the new features of ChatGPT 4o. The latest updates are a game-changer (and are also free for everyone), offering multimodal capabilities that allow the AI to process text, images, and even voice inputs. You can now use your camera to show ChatGPT your surroundings and getting real-time descriptions or having it generate detailed charts from raw data. At Littlefield, we are always trying to reimagine how we use new technology advancements to be more efficient, without replacing the human touch that is so important in marketing. So check out this week's episode to see how you can use AI as a tool for your B2B brand and we'll catch you next week! Tell us what you think!

Sam's still gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang for part two of a special two-part episode of Little Talks, where we discuss Bravo's hit reality program and the marketing angles seen on the show.This week:Scandoval!Ariana MadixLisa Vanderpump's geniusBravo's cross-promotional empireAnd if you need to catch up, here's Part 1!So, check out this week's episode as we break down the cast, their various businesses, and marketing opportunities. Then come back next week when Sam is back and we return to our (somewhat) regular topics, including ChatGPT 4.o and Google's search algorithm hack!– Roop, Julie, Sarah, Brenda, Claudia, and BrandonTell us what you think!

Sam's gone, and Roop has two special guests in the studio this week: Julie Swab and Sarah Ketner, Vanderpump Rules superfans. Join the gang for part one of a special two-part episode of Little Talks, where we discuss Bravo's hit reality program and the marketing angles seen on the show. We even pick sides on Scandoval.So, check out this week's episode as we break down the cast, their various businesses, and marketing opportunities. Then come back next week for part two!Tell us what you think!

In this week's episode, Sam and Roop discuss the importance of finding a work-life balance for marketing pros, something we're pretty passionate about at Littlefield Agency (we even won an Ad Age award for it!).Tell us what you think!

Chelsea is back! And this time, she brings a surprise guest for Sam and Roop. Plus, we cover some tips on how to better engage with your guests if you're a new podcast host. Let's dive in!Tell us what you think!

This week we welcome, Jeff Martin, Director of Communications at Philbrook Museum and President of Magic City Books. Jeff, a seasoned podcaster himself and a key player in Tulsa's cultural scene, brings an abundance of insights on blending traditional marketing with innovative storytelling. His dual role at Philbrook and Magic City Books, coupled with his wife's ownership of the locally beloved Antoinette's Bakery, makes Jeff a fountain of knowledge on engaging local and broader audiences.This episode is not just a conversation; it's an exploration of how cultural institutions can leverage their narrative to captivate and engage. Jeff shares his journey through the evolving landscape of communications, emphasizing the pivotal role of social media in transforming Philbrook into a vibrant cultural hub. The highlight? A walkthrough of Philbrook's largest fundraiser, the Philbrook Wine Experience, which has grown from a modest gathering in 1992 to a landmark event raising over $3 million. This biennial spectacle not only showcases the museum's impact on Tulsa's community but also sets a benchmark for event marketing in the B2B space.Dive into this episode to discover the secret behind Jeff's "Fun Menu" (and what that is!) as well as how his team is combining tradition with innovation as they take a nearly 100 year old museum into the future.Brenda, Brandon, Claudia, Jeff, Roop & SamTell us what you think!

The traditional sales funnel's latest evolution is the Flywheel. It's been the foundation of our agency's strategy since day one, but everything changes over time. We've found out that when it comes to content marketing, sometimes this journey is not linear– it's more like a revolving door.The Flywheel can be broken down into three phases: Attract, Engage, and Delight. That's what makes this model a game-changer for keeping your marketing fresh and interactive. It's all about making sure that your customers stick around and bring their friends too—or what we like to call "evangelists."So, if you're needing a little shake-up of your strategies or just great advice on how to connect better with your audience, this episode is a must-listen for anyone looking to up their content marketing game as we gear up for the selling season.

Grasshopper Mowers' Mike Simmon is back in the house! As our first in-person guest at the new studio table, we have a quick surprise for him before we jump head-first into this week's topic: supporting dealer networks as a national B2B brand.How have the traditional and digital marketing landscapes merged to create new marketing opportunities? Mike delves deep into the challenges (and advances) that have redefined how B2B manufacturers can help their dealer networks approach and thrive through marketing efforts.From leveraging the local knowledge of dealers to taking advantage of co-op opportunities, Mike has some solid tactics to elevate dealer network marketing.Warning: HubSpot humor kicks off this week with a quick laugh.Give it a listen and let us know what dealer network tactics you find most effective.- Sam, Roop, Brandon, Brenda, Claudia, and Mike

This week, Sam and Roop are all about HubSpot's new update. Big shoutout to Roop for exploring the Content Hub, which is still in beta. They're checking out how it changes the way we handle our digital content, from blog posts to tweets, using some cool AI tools. But remember, it's the human touch that keeps our content great!HubSpot's latest features let you automate and personalize your content on different platforms easily while keeping your unique style. It's definitely something you want in your content toolbox. Roop pointed out that we're not ready to let robots do everything—they still need to learn a lot about how we do things.