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On this week's episode of Littlefield's Little Talks, Sam and Roop jump into a topic that's been heating up lately—AI-powered search. Have traditional search engines and SEO finally met their match? After decades of worrying about what page of search results your B2B brand's web content shows up on, along comes AI and it's non-liner usage of your content.Users are increasingly moving toward AI-powered search tools and features, changing their traditional search behavior. It's not just social media platforms like TikTok that Google has to worry about, AI-powered search is everywhere. Even on—wait for it—the big search engines like Google and Bing.So how does your brand stay relevant in the age of AI-powered search? The good news is some very basic marketing fundamentals are here to save the day. Listen in to find out what those fundamentals are and how you can continue to stay in front of your audience as the world begins to shift towards a very different search experience.—Sam, Roop and ClaudiaTell us what you think!
Habitat Podcast #330 - In today's episode of The Habitat Podcast, Jared is joined by Bobby Roop, one of Jared's first ever habitat land plan clients way back in 2019. We discuss: Habitat management on an 80-acre parcel in northern Michigan Habitat improvements over five years The importance of food sources for deer Implementing access roads for better hunting Using forestry mulchers for efficient habitat work A giant michigan 10-point buck named Goliath Deer population increased due to habitat efforts Bear damage to apple trees Plans to plant more crab apple trees this year The importance of a solid habitat plan Consistency is key And So Much More! PATREON - Patreon - Habitat Podcast Brand new HP Patreon for those who want to support the Habitat Podcast. Good luck this Fall and if you have a question yourself, just email us @ info@habitatpodcast.com -------------------------------------------------------------------------- Patreon - Habitat Podcast Latitude Outdoors - Saddle Hunting: https://bit.ly/hplatitude Stealth Strips - Stealth Outdoors: Use code Habitat10 at checkout https://bit.ly/stealthstripsHP Midwest Lifestyle Properties - https://bit.ly/3OeFhrm Vitalize Seed Food Plot Seed - https://bit.ly/vitalizeseed Down Burst Seeders - https://bit.ly/downburstseeders 10% code: HP10 Morse Nursery - http://bit.ly/MorseTrees 10% off w/code: HABITAT10 Packer Maxx - http://bit.ly/PACKERMAXX $25 off with code: HPC25 First Lite --> https://bit.ly/3EDbG6P LAND PLAN Property Consultations – HP Land Plans: LAND PLANS Leave us a review for a FREE DECAL - https://apple.co/2uhoqOO Morse Nursery Tree Dealer Pricing – info@habitatpodcast.com Habitat Podcast YOUTUBE - https://www.youtube.com/channel/UCmAUuvU9t25FOSstoFiaNdg Email us: info@habitatpodcast.com habitat management / deer habitat / food plots / hinge cut / food plot Learn more about your ad choices. Visit megaphone.fm/adchoices
On this week's episode of Little Talks, Roop is back from NYC and Brandon jumps back into the studio again to cover for a traveling Claudia. After a week off, Sam and Roop discuss A/B testing for various marketing efforts from display ads to emails. They chat about how what you think you may know isn't always what is real, and why it's important to have a hypothesis going into testing.A/B testing is like having a friendly marketing competition right in front of your eyes! You take two versions of your content and let your audience decide the winner. It's an easy way to discover exactly what resonates best, without relying on guesswork.By consistently running A/B tests, you're not just improving your marketing; you're actively listening to your customers. Small changes like button colors, headlines, or even the wording of your messages can lead to surprisingly big improvements.- Brandon, Sam, and RoopTell us what you think!
This week, Sam and Roop talk AI—a fan favorite topic—from a new angle: persona research and creation. What are personas? Personas are made-up characters that represent different types of customers, based on real data around things like their age, job, goals, challenges, hopes, desires, etc. They help marketers understand who they're talking to so they can create content that connects. Good stuff.And while AI is not a 100% replacement for human-based interviews and input (far from it!), it can speed up some parts of the traditional persona process that used to take months.So jump in with us this week as we discuss how persona work just got a whole lot faster with some help from AI models that can perform deep research!—Sam, Roop, Claudia and BrendaTell us what you think!
Shri Gurugita Bhajan Roop Me : Ashram Satsang
Shri Gurugita Bhajan Roop Me : Ashram Bhajan
Shri Gurugita Bhajan Roop Me : Ashram Satsang
Sam and Roop return from Easter break with a few shout outs and a great reminder topic—brand consistency across touch points. When it comes to building a strong B2B brand, consistency isn't just a "“"nice to have"—it's essential.From your website and social media channels to sales decks and email campaigns, presenting a unified brand experience builds trust and credibility with your audience. When your visuals and messaging are in sync, it helps avoid confusion with prospects and positions your brand as reliable, professional, and worth doing business with.But the benefits go beyond first impressions. Consistent branding reinforces recognition, improves the customer experience, and makes your internal processes more efficient. When your sales team is armed with materials that reflect the same messaging prospects saw in your marketing, it creates a smoother journey and reduces friction. Plus, using clear brand guidelines streamlines execution across campaigns—saving time and improving results.So tune in to hear how a little consistency can lead to a big impact across your entire B2B ecosystem!— Sam, Roop, Claudia, Brandon and BrendaTell us what you think!
Shri Gurugita Bhajan Roop Me : Ashram Bhajan
Shri Gurugita Bhajan Roop Me : Ashram Bhajan
On this week's episode of Little Talks, Sam and Roop are joined by our Creative Director, Mike Rocco, who celebrates a career milestone this week—20 years at Littlefield! Rocco has seen it all, including some pretty seismic changes in how marketing has evolved. He shares stories from his career and two decades at Littlefield you won't want to miss. Plus, Rocco gives some insights around AI and what's next for creatives, agencies and their clients.Are there tears? Maybe a few (but they're the good kind).So join the gang as they go down memory lane, and share some things that you may not have known, like the fact that Rocco was technically the first to host a podcast at Littlefield! It's true.—Sam, Roop, Rocco, Brandon and ClaudiaTell us what you think!
Sam & Roop are back in the studio this week talking about one of our core values at the agency: adaptability. In marketing—and especially B2B marketing—it's a must. Trends shift fast, tech moves even faster, and staying current can make a huge difference in how well your campaigns perform, how accurately you track results, and how you connect with your audience.Working with a media group like ours gives you access to stronger, more affordable solutions across a wider range of channels. And of course, it wouldn't be a Little Talks episode without mentioning AI. From automating repetitive tasks to predicting customer behavior, it's a powerful tool—but only if it's tailored to your needs.See how your team can adapt and thrive!–Sam, Roop, Brandon & ClaudiaTell us what you think!
After (maybe?) teasing a major celebrity guest yesterday—ahem, Ryan Reynolds—we're coming clean: April Fools! But hey, we didn't leave you hanging. We did bring in a new voice to the podcast this week: Becca Barnard! (Pronunciation still TBD. We'll get it eventually.)Becca is one of our newest Littlefielders, officially 90-ish days into her Project Manager role, and this week she teamed up with Claud for her very first podcast appearance! Together, they took over the mics to share their experience from last week's MARCON conference in OKC—and let's just say, they came back inspired.The duo covered a lot of ground: from using AI in research (something we're already exploring in bits and pieces at the agency), to sharpening short-form video skills in breakout sessions and extreme collaboration with clients.So no, Ryan Reynolds didn't show up. But Becca did. And she crushed it!–Brandon, Roop, Claudia, Sam & BeccaTell us what you think!
After what felt like a long hiatus, Sam & Roop are back in the studio this week to chat about digital and content marketing. They're often used interchangeably, but they're not the same thing. Think of it like this: digital marketing is the ad you see—a banner, a pre-roll video, or that paid search link at the top of your Google results. It's often backed by media dollars and designed to drive immediate action: click, watch, download. Content marketing, on the other hand, is what you read or listen to—a blog in your feed, a video someone shared, or a podcast you subscribe to. It's less about the hard sell and more about showing value and staying relevant.So which one should you use? Our short answer is yes. Take a listen; we are so glad to be back!–Brandon, Roop, Claudia & SamTell us what you think!
VidThe Popcorn Colonels are Chuck Staton and Brian Ruppert from Reviewing History, sitting down in the TESD studio to get NERDIER about movies than the Funboy/RH co-hosts are willing to get!We normally switch off feeds - one ep releases on the Funbearable feed, then one on the Reviewing History feed, and so on. But today - you're in for a DOUBLE DIP!On the Funbearable feed: Roop and Choop talk Companion, Heart Eyes, and The Monkey!AND on the Reviewing History feed: Chuck and Ruck go deep into Captain America: Brave New World! WHOA! That's a lot of celluloid!!Video edit by Craig Depina- funbearablepod.com and check out Reviewing History for new episodes each week! Subscribe to both our feeds to get all the Roop/Chuck movie talk episodes we may drop occasionally!#film #podcast #nerds #tesd #companion #hearteyes #themonkey
BIG NEWS on Little Talks this week—Courtney Roberts is making her podcast debut! After 14 years at the agency, she's finally stepping behind the mic to talk about something that's transforming the industry: AI in visual branding.Courtney and the gang get into how AI-powered tools are changing the way brands create visuals, from Photoshop enhancements to automated design platforms. While AI can speed up production and cut costs, it also comes with challenges—like the risk of generic, uninspired designs. AI can do 80% of the work, but should be used as a tool and not a replacement.Catch us next week!–Brandon, Courtney, Sam, Roop, Claud & BrendaTell us what you think!
In this episode, we're diving into the art of A/B testing for B2B email campaigns. Sam and Roop chat about everything from spicing up subject lines and preview texts to switching up copy, CTA placements, and send times to discover what can drive (or not) email opens and engagement. Plus, we take a look into email stats—like open rates, click-throughs, conversions, etc.—to figure out which tweaks make the biggest impact.We also discuss the magic of audience segmentation and how tailoring your emails (think personalized vs. generic messaging) can totally up your game. And, of course, we shine a spotlight on how modern automation tools—and even CRMs like HubSpot—can make these experiments a breeze.Bonus: How has Apple's recent updates to their Mail client affected email marketing? It's having a bigger impact than you probably think.-Roop, Sam, Claudia, Brenda and BrandonTell us what you think!
Vincent Robert Roop, a former school custodian and alleged predator, was apprehended during a sting operation in Marquette County, Michigan. Roop, known for his unique speech and constant fear of harm, lived in Newberry, Michigan with his therapy cat that assisted him with Major Depression and an anxiety disorder. Prior to moving to Michigan in 2021, he lived in Wyoming and worked as a custodian at Yellowstone National Park nd a civic center. During the sting, Roop mistakenly tried to enter through the garage door, was wearing a shirt with actress Nia Peeples on it, and became hysterical when confronted by Chris Hansen, pleading for his safety and claiming ignorance of the decoy's age. After Chris asked him how he got into the situation that day, Roop responded, "I drove here." Roop claimed that he did not know the decoy's age. Chris asked what would have happened had the situation not been a sting, to which Roop said, "Something bad, maybe? Is-is that a right answer?" He then said that he probably would have had sex. Chris told Roop that he was "a grown ass man."
The Church as a Gift // Mike RoopJoin us today as Mike Roop shares on the Church as a gift!SERMON NOTES (YouVersion): https://bible.com/events/49396636PRAYER REQUESTS: https://ccefc.ccbchurch.com/goto/forms/2553/responses/new25.03.02
In this episode of the FocusCore Podcast, host David Sweet interviews Roop Kaistha, the head of Asia Pacific at AMS, about the evolving landscape of talent acquisition in Asia, particularly in Japan. With nearly two decades of experience, Roop shares her career journey, insights on the challenges and opportunities in talent acquisition, and the importance of relationship-building in recruitment. The latest FocusCore Salary Guide is here: 2025 Salary Guide In this episode you will hear:The importance of being market ready for Asian markets particularly in communication method choicesThe future of hybrid work vs in office only and the challenge of keeping engagement levels up The role of technology and AI in recruitment and some of Roop's favourite toolsThe future trends in recruitment in AsiaAbout Roop:Roop brings two decades of experience working across multiple markets, spending the last 15 years in Outsourcing and Talent Acquisition. She has a proven track record in the strategic management of large scale RPOs and MSPs across Asia Pacific. She has held various roles including Solution Design, Implementation, running the Innovation Centre for Asia Pacific and, most recently, as Regional Head of RPO and Professional Services.Roop was appointed as Regional Managing Director of APAC in 2022. She heads the APAC leadership team, driving APAC's growth strategy and business plan objectives. Roop ensures the firm continues to exceed the expectations of clients across Asia, and to deliver further growth in this vital region.Connect with Roop: https://www.weareams.com/ https://www.linkedin.com/in/roopkaistha/ Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/ Twitter: https://twitter.com/focuscorejp Facebook: https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/ Website: https://www.japan.focuscoregroup.com/ Mentioned in this episode:Find out more about salaries, the job market, hiring and what's important to both companies and individuals looking for a job specifically in Japan. 2025 Salary Guide
Ep. 219: Brown University's rowing team shaped Cameron as he endured grueling six-day-a-week practices under the relentless watch of Coach Scott Roop. Exhausted and frustrated, he hit an all-time low. Then, during a brutal practice, as the crew rowed endlessly with no relief in sight, Roop's words stuck with him for life: "If you have to dig a ditch, you might as well whistle while you're doing it." Learn how he applies that to his leadership today! Our BONUS RESOURCE for this episode includes Don's favorite quotes from today's episode and a reflection question so you can apply today's insights. Do you want to write a book? In my new role as Publisher at Forbes Books and with the incredible resources and expertise of their team, we're making it easier than ever to help YOU to tell your story. Send us a message here to get started: https://books.forbes.com/don/ Looking for a speaker for your next event? From more than 30 years of interviewing and studying the greatest winners of all time Don offers these live and virtual presentations built to inspire your team towards personal and professional greatness. Special thanks to Lilly Mae Stewart and Samantha Clark for making this episode possible.
In this episode of Little Talks, Sam is back in the studio after his trip to the MAGNET conference in Miami, and Claud takes the reins for the first time as a solo podcast producer! Where's Brandon? Listen to find out!The gang talks inbound content for B2B brands this week, breaking down why knowing your audience's wants and needs, and creating inbound content to address them, can drive ongoing success.It's all about meeting your customers where they are as people, and not constantly hitting them with the hard sell. Whether it's through blogs, videos, or even podcasts, a well-executed inbound content strategy will keep your brand top of mind for when your future customers are ready to buy.See you next week, and thanks for listening!-Brandon, Claudia, Brenda, Roop & SamTell us what you think!
This week, Sam's out visiting clients and colleagues in Miami, so our Associate Producer, Claudia Kelly, joins Roop on the mics. They discuss best practices for creating the perfect thumbnail for your blogs, YouTube videos, TikToks, and more. Your thumbnail preview image does a lot of heavy lifting—it's the main thing that can get a user to stop scrolling and engage with your content, so why not show it some love?How many people are too many in a thumbnail? Is text okay to include? Are there any special circumstances or opportunities across various social channels? Roop and Claudia answer these questions and more in this week's episode of Little Talks!Bonus: Claudia accidentally cosplays as Princess Leia!— Brandon, Roop, Brenda, and ClaudiaTell us what you think!
In this episode of the Little Talks, Sam and Roop keep tradition alive with their annual ad recap for Super Bowl LIX. With a record-setting 126 million viewers tuned in to the big game, the advertising stakes were once again pretty high, and the gang breaks down this year's creative hits and misses. From celebrity-packed spots to high-concept (body horror?!) campaigns, they shared their takes on which brands scored and which ones fumbled the opportunity.Want to see all the ads they mention that you might have missed? USA Today uses their Ad Meter system to rank all 57 spots, complete with video.Which ones were your favorites and misses? Let us know in the comments below or shoot us a note at littlefieldagency.com!BONUS: Check out the rest of the agency's picks for favorite commercial!Tell us what you think!
Punjabi industry ਦੇ ਚਰਚਿਤ ਵਿਅਕਤੀ, Diljit Dosanjh ਨਾਲ ਮੁਲਾਕਾਤ ਦੀਆਂ ਅਣਕਹੀਆਂ ਗੱਲਾਂ!
Welcome back to another episode of the podcast! This week, we're celebrating an exciting milestone—Littlefield Agency has been honored with our second Ad Age Best Places to Work award! This recognition means the world to us because it validates something we hold near and dear: a great culture leads to great work. Happy, motivated people create outstanding results, and that's a key ingredient to who we are as an agency.Our one-word motto is "reimagine", but what does that actually mean? Reimagining for us is all about pushing boundaries, exploring new possibilities, and approaching challenges with fresh perspectives. It's a mindset we cultivate not only internally, but also with every project we take on for our clients. From digital campaigns to redefined brand strategies, we continually look for ways to reimagine what's possible and deliver innovative, impactful solutions.Finally, we discuss our core values and a phrase that's become our battle cry: LFG. And no—it's not what you might think! For us, LFG is all about our team-first mentality. It's about collaboration, pushing each other to the edge of innovation, and being adaptable. From leaning into bold ideas or pivoting when necessary, LFG reminds us to stay flexible and never settle. It's how we thrive and how we help our clients crush their goals. What exactly does LFG stand for? Listen to find out!Next week, we chat Big Game commercial winners and losers, so be sure to tune in!— Brandon, Brenda, Claudia, Roop and SamTell us what you think!
In this episode, we dive into the concept of micro-moments—those brief, intent-driven points when decisions are made or preferences are formed. Moments when your customer is thinking: "I want to know," "I want to go," "I want to do," and "I want to buy." Often associated with consumer behavior, micro-moments play a crucial role in B2B marketing.Micro-moments matter because of the ongoing shift in buyer behaviors. With digital access at our fingertips, decision-makers rely more than ever on real-time, relevant information. Providing content that meets the needs of target personas at these moments is essential. Whether it's through quick-read articles, short video demos, or optimized mobile experiences, success lies in anticipating buyer needs and delivering content aligned with their intent.So listen in as Sam and Roop discuss micro-moments, agency updates, ice cream diets and more!— Brenda, Brandon, Sam, Roop and ClaudiaTell us what you think!
Join us this week as we dive into the ethics of AI in B2B (and B2C) marketing. In this episode, we explore what makes AI usage ethical when it comes to data privacy, creative license, and overall best advertising practices as we know them now. The main takeaway? Transparency, fairness, and accountability are the themes of the day.We'll also chat about how marketers can lean in against the incoming flood of AI content to standout with their own authenticity.Plus, which delivery pizza chain is best? The votes are in and we have the answer!All this and more on this week's Little Talks!— Brandon, Sam, Roop, Claudia and BrendaTell us what you think!
Welcome to our new series, Voices from the Workplace, where we explore various industries through the lens of leaders and experts who see their careers as a key way to serve others and fulfill God's purposes. In this inaugural episode, we focus on the Investment Industry, examining how professionals approach equity and treasure with intentionality and faith. Our guests include Matt Monson, Partner and Portfolio Manager at Sovereign's Capital, a faith-driven investment fund, and Brandon Roop, CFP®, CRPS®, Vice President, Senior Investment Advisor, and Partner at Donaldson Capital Management (DCM). Matt and Brandon discuss how their faith informs their decisions in managing investment funds, helping others view their finances through a biblical perspective, and shaping the next generation of leaders in the industry. Do you like The Faith & Work Podcast? Be sure to subscribe! Now available on iTunes and Spotify. Highlights On Fear: "Two thirds of people are more afraid of living broke than they are of death." - Brandon Roop On Generosity "You can't out-give God "- Matt Monson "Do you want the blessing on the net or the gross?" -Brandon Roop “His master replied, ‘Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things. Come and share your master's happiness!" (NIV) - Matthew 25:21 Resources Download the episode transcript Sovereigns Capital Donaldson Capital Management For further Exploration on Investing... Innovest Eventide Thrivent Brightlight Kingdom Advisors National Christian Foundation
Podcasting is one of our favorite topics. It's the perfect content solution for B2B brands looking to reach niche audiences, increase brand awareness, and grow overall online engagement. It's also one of the few types of content you can repurpose for nearly every channel you own—from social posts and your website to popular platforms like Apple Podcasts and Spotify.This week, Sam and Roop discuss updated stats about podcasting's popularity and marketing impact, as well as thoughts on how podcasting could be a marketing savior for B2B brands entering a landscape crowded with inauthentic AI-generated content. Your customers and audiences want more—they want the authentic “you” and your brand. Podcasting is a great way to give them exactly that.So grab your favorite headphones, and let's dive in!— Sam, Roop, Brandon, Claudia, and Brenda*Bonus: The pronunciation of “niche” is also debated. Feel free to weigh in!Tell us what you think!
After some well-deserved downtime spent with family and recharging for the new year, Sam and Roop are officially back for Season 4 of Little Talks! This season kicks off with a bang because, as you know, life at an agency is never dull.First, let's talk about some new faces! We're excited to welcome Becca Barnard, stepping into the role of Digital Project Manager, and Maddie Westbrock, our January intern from Cascia Hall. Maddie will be spending the month soaking up knowledge from our amazing team, and we couldn't be more excited to have her on board.But that's not all—how could we forget our 24-hour Vegas adventure? To celebrate the new year, the team took a quick but meaningful trip for some awesome team bonding. Obviously, we crush it as a team in the office, but spending a day outside of work as a group adds a whole new layer to our dynamic. Keep an eye on our LinkedIn and Instagram for some Vegas highlights!And if that wasn't enough, (told you it's busy over here at LA) the main topic: Sam and Chris Kizer's Miami trip for the MAGNET media conference. MAGNET is a CEO network where Sam is serving as Chairman this year. They spent six months planning, and it paid off with a flawless, successful event. We're so proud of the work they've put in to make it all happen!Happy New Year from all of us at Littlefield Agency! Don't miss next week's episode, where the gang talks about the rise of podcasts as a LEGIT engagement channel for B2B brands.-Brandon, Brenda, Claudia, Sam & RoopTell us what you think!
In this year-end finale episode, Sam and Roop chat with annual guest Trent Guyer, VP Marketing & Digital Strategy at Grasshopper Mowers, about two big topics reshaping B2B marketing: how AI is changing the game and why customer experience (CX) is more important than ever in a digital-first world. Trent shares how AI is already making life easier by automating the more mundane tasks, streamlining data management, and helping stay on top of inventory challenges across various fronts.But AI isn't the only two-letter acronym the gang is talking about. They also discuss CX, where Trent breaks down how B2B buyers expect the same seamless, instant service they get as B2C consumers. Whether it's a smooth omnichannel experience or quick responses to emails and online chats, B2B businesses have to step up and treat their customers with the same care and considerations B2C do. Prioritizing CX isn't just a nice-to-have—it's how you stand out, build loyalty, and turn customers into lifelong partners.So grab your favorite holiday drink and join us for our last podcast of 2024!Tell us what you think!
This week on the Wrestling Stoop w/Bob Roop, we take a deep dive look into the lawsuit of one Ron Fuller (Welch) vs. Ron Garvin in the Knoxville territory. Fuller suing Garvin for the reimbursement of a $12,000 loan for a Bayliner boat (that's $52,00 0 in today's money!), and the return of Fuller's Southeastern Heavyweight Title belt! Listen to excerpts from the book "Pro Wrestling & The Law", including actual transcripts from the court case which features Fuller admitting that Pro Wrestling matches are pre-determined! Find out the judges ruling and what "unclean hands" means in the court system. Then from there, we dive into the ICW's infamous "Sugar Hold Challenge", where Angelo Poffo forced Bob Roop to take on fans from the audience, with the promise of $1,000 to any fan that could escape Roop's Sugar Hold! SPOILER ALERT.... SOMEONE ESCAPES THE HOLD... BUT ANGELO DOESN'T WANT TO PAY!!! More fun to be had this week, so pop a squat on the stoop and listen to more stories from Mr. Roop!Please Subscribe to our Patreon to help pay the bills, https://www.patreon.com/wrestlecopiaIncludes the $5 “All Access” Tier & $9 "VIP Superfan" Tier featuring our VIDEO CASTS, Patreon Watch-Along Series, our insanely detailed show notes (for the Grenade, Monday Warfare, Regional Rasslin, Puro Academy, & Retro Re-View), Early Show Releases, REMASTERED editions of the early Grenade episodes including NEW content! PLUS, monthly DIGITAL DOWNLOADS for your viewing and reading pleasure!Visit the WrestleCopia Podcast Network https://wrestlecopia.comFollow WrestleCopia on “X” (Formerly Twitter) @RasslinGrenadeFollow & LIKE our FACEBOOK PAGE – https://www.facebook.com/RasslinGrenadeSubscribe to the WrestleCopia Youtube Channel at https://www.youtube.com/RasslinGrenade ★ Support this podcast on Patreon ★
This week, Sam and Roop dive deep into the nuances of marketing to blue-collar B2B audiences. How do their needs and priorities differ from B2C audiences, and what strategies work best to cut through the noise? From crafting tailored messaging to emphasizing value over features, the gang unpacks the dos and don'ts of reaching this hardworking, no-nonsense demographic. Whether you're refining your brand voice or looking to make a bigger impact with your campaigns, this episode has insights you won't want to miss.Next week, we close out 2024 on a high note with our much-anticipated annual chat featuring Trent Guyer, VP of Marketing & Digital Strategy at Grasshopper Mowers. He'll tackle two of our favorite topics—AI and user experience—offering his perspective on how they're shaping the future of marketing and customer engagement. It's a conversation packed with actionable takeaways for the new year.See you next week!— Brenda, Brandon, Claudia, Roop, and SamTell us what you think!
The Wrestling Stoop w/Bob Roop returns this Thanksgiving season with more stories from the All-Star & ICW Poffo days! We talk more "Macho Man" Randy Savage, Izzy Slapawitz cussing out Angelo Poffo for his.. thriftiness, the infamous "Chicken Challenge" and what it was designed to do, Bob working the Poffos with an "injury" that turned into great TV as part of "The Sting" angle involving Roop, Savage, & Ron Garvin, plus Bob talks Doug Vines & Jeff Sword, and more!Please Subscribe to our Patreon to help pay the bills, https://www.patreon.com/wrestlecopiaIncludes the $5 “All Access” Tier & $9 "VIP Superfan" Tier featuring our VIDEO CASTS, Patreon Watch-Along Series, our insanely detailed show notes (for the Grenade, Monday Warfare, Regional Rasslin, Puro Academy, & Retro Re-View), Early Show Releases, REMASTERED editions of the early Grenade episodes including NEW content! PLUS, monthly DIGITAL DOWNLOADS for your viewing and reading pleasure!Visit the WrestleCopia Podcast Network https://wrestlecopia.comFollow WrestleCopia on “X” (Formerly Twitter) @RasslinGrenadeFollow & LIKE our FACEBOOK PAGE – https://www.facebook.com/RasslinGrenadeSubscribe to the WrestleCopia Youtube Channel at https://www.youtube.com/RasslinGrenade ★ Support this podcast on Patreon ★
This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs!Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislikes, challenges and problems on a real one-to-one level you can create content that endears them to your brand and more quickly moves them through your sales cycle. And who doesn't want to shorten their sales cycle and juice up that ROI? How do we know any of this works? We've done it for ourselves!The gang at Littlefield Agency is off for Turkey Day next week, so no podcast, but we hope you and your family have a wonderful holiday! — Brandon, Brenda, Claudia, Sam and RoopTell us what you think!
Send a message an d let us know what you think of this episode!Oh my, Listeners. It's been a hot minute. Between some audio equipment failings, Ellie's Big Move and the school year hitting full speed we're, well, a bit behind to say the least. On this week's episode, Ellie discusses the creepy and mysterious Roop Kund and tries to offer some explanation for all those bones. Abby, meanwhile, talks about an old fashioned cure for rabies. CW: Bones, decay, rabies, animal deaths.We're Drinking: The Everest & A Fall MuleEllie's Sources: Roopkund, the Frozen Mystery, India Today, Encyclopedia Britannica, Times of India, Max Planck Institute of Geoanthropology, the Atlantic, NatGeo, Business Insider, Nature Communications, the New YorkerAbby's Sources: Wikipedia, Atlas ObscuraFollow us on Social Media: Instagram, Facebook, TikTok and Youtube: @queersforfearspodcastTwitter/X: @queersfearspodEmail: podcastqueersforfears@gmail.comTo support our show please subscribe, rate, and write reviews wherever you listen to our podcast. If you're feeling super generous you can buy us a beer here without any additional commitments, or you can support us on Patreon monthly and get access to all of our spooky, gay BONUS CONTENT.
While the holiday season may seem to be dominated by B2C marketing, it's also a prime opportunity for B2B marketers to connect with customers in a much more personal way. On this week's podcast, Sam and Roop go through some ideas and tactics to help you stay in front of your B2B customers during the hectic and crowded holidays.The main take away? Showcase your appreciation for your customers and employees in personal and genuine ways. It'll help strengthen relationships, and lays the groundwork for a dynamite 2025. Even small gestures can go a long way during the holiday season for all marketers, including B2B.And next week we have a fan-favorite guest: Chelsea Clement!Tell us what you think!
Amidst the busy travel season of Fall Break, Sam and Roop continue to recap nuggets they learned from their time spent at INBOUND. With 4.6 billion new pieces of content created every day, Neil Patel emphasizes that the real trick isn't about churning out endless amounts of it; instead, focus on quality over quantity. Blogging, for example, still packs a punch for B2B companies, driving up organic traffic, brand inquiries, and even conversion rates. But here's the kicker—most top-performing content isn't brand new, it's remixed.And if you're worried that your content needs to be polished to perfection, think again! Patel says lo-fi content is the way to go. In fact, those raw, unpolished videos you shot on your phone? They could get you 47% more views on LinkedIn than your fancy, edited pieces. So, whether you're remastering old blog posts or getting casual with short-form video, there's still plenty of room for creativity—and success—in today's content landscape.Tell us what you think!
Sam and Roop continue their recap of sessions from HubSpot's INBOUND24, this week jumping into everyone's favorite short-form video platform—TikTok. And if you're watching, this is the official debut of our new third camera focused on Junior Producer, Claudia Kelly! Now you can see a Gen Zer react in realtime to a millennial and Gen Xer.In this episode the gang channels their notes from INBOUND speaker extraordinaire Dawn Dodson on how TikTok can be your brand's secret weapon for meeting your next customer. Spoiler alert: it's not about recycling your old content! TikTok craves originality, so it's time to shine a spotlight on your company heroes—whether you're in B2B or B2C—and create fun, engaging content that's made just for the platform. With an average user age of 30 and sky-high engagement, even “boring” industries like finance can have a blast here. The best part? Comments aren't just comments—they're your new content ideas! Tune in to learn how to turn that TikTok buzz into real business, all while keeping it fresh and fun.Tell us what you think!
It's that time of year again—2025 planning is upon us! In this week's episode of Little Talks, Sam and Roop break down everything you need to know to build a successful B2B strategy for the year ahead. They emphasize content marketing can play a huge role in your 2025 strategy. Blogs, podcasts, and even short-form video all play a role in creating an ongoing dialogue with your audience, inviting them to participate instead of just pushing messaging at them.Littlefield's own Ditch Witch: Beyond the Moon, is a great example of a tool for engaging both current customers and prospects. By offering value beyond traditional advertisements, brands can build lasting relationships and create content that keeps people coming back for more.AND...Brenda is BACK! We are so happy to have her back at the agency! Thanks for tuning in, and we will see you next week.Tell us what you think!
This week, the Boston trio—Sam, Roop, and our very own Senior Client Engagement Manager, Joy Hulver—got together in the studio to unpack their experiences from HubSpot's INBOUND 2024. Since Sam and Roop gave their highlights last week, this episode is all about Joy's favorite moments from the conference.Joy goes into influencer marketing, where she introduces the concept of “narrative transportation,” showing how consumers connect with influencers on a personal level. The crew touches on some marketing trends like SEO and shifting search trends. For instance, younger audiences are turning to TikTok and ChatGPT instead of the classic search engines.Tell us what you think!
Send us a textEarlier this month, on September 9th, the legendary stage and screen actor James Earl Jones passed away at the age of 93. Jones made his film debut in 1964 with Stanley Kubrick's Dr. Strangelove, and continued to grace the screen for nearly 60 more years. Beyond the screen, his brilliance shone on stage, earning him two Tony Awards, and his incredible career culminated in the rare achievement of an EGOT.It's no secret that James Earl Jones possessed one of the greatest voices of all time, lending his voice to some truly iconic characters like Star Wars' iconic villain Darth Vader and Mufasa in Disney's The Lion King.In this episode, co-hosts Nick and Bella celebrate three of the late actor's memorable performances, from underrated gems to unforgettable blockbusters—James Earl Jones truly did it all!Starting with The Great White Hope (1970), where Jones earned his first and only Academy Award nomination for his powerful portrayal of Jack Jefferson.Next, we take a trip to a galaxy far far away in Star Wars: The Empire Strikes Back (1980) to discuss Jones' legendary voice work as the ultimate cinematic villain, Darth Vader.And we conclude with Field of Dreams (1989), where we explore his heartfelt performance as Terrence Mann.Plus, our producer Sonja Mereu returns with another fantastic edition of "Sonja's Movie Minute," this time highlighting Jones' brilliant performance as Roop in the 1970s romantic comedy Claudine.James Earl Jones, thank you for your immense contributions to film, stage, and culture. Rest in peace.Support the showSign up for our Patreon for exclusive Bonus Content.Follow the podcast on Instagram @gimmethreepodcastYou can keep up with Bella on Instagram @portraitofacinephile or Letterboxd You can keep up with Nick: on Instagram @nicholasybarra, on Twitter (X) @nicholaspybarra, or on LetterboxdShout out to contributor and producer Sonja Mereu. A special thanks to Anselm Kennedy for creating Gimme Three's theme music. And another special thanks to Zoe Baumann for creating our exceptional cover art.
The energy was ELECTRIC as the Littlefield Agency team touched down in Boston for INBOUND 2024, HubSpot's annual marketing conference. This year, Roop, Sam, and Senior Client Engagement Manager Joy Hulver attended INBOUND. The crew learned everything from LinkedIn ad strategies to the latest in AI-driven marketing with HubSpot's newly released “Breeze”—a tool to help marketers tackle complex tasks with ease.Beyond the sessions, we had the chance to reconnect with clients and industry peers (including our good friend Jay Schwedelson)! As we continue to unpack all that we learned, stay tuned for our upcoming debrief with Joy where we'll dive deeper into our favorite sessions and how these insights will shape our approach moving forward. Tell us what you think!
As Roop would say, "it's the most wonderful time of the year" (and he's not singing about Christmas)! Nope, it's time for HubSpot's annual marketing conference, INBOUND, and this year Roop (his third in a row) isn't going alone. Sam and Sr. Client Engagement Manager, Joy Hulver, will be joining him for a slew of sessions in Boston ranging from B2B marketing trends, how to better leverage AI at work, content tips, email marketing and more.With a line-up of powerhouse speakers ranging from friend of the podcast, Jay Schwedelson to Deadpool himself, Ryan Reynolds, this year's INBOUND looks to be one of HubSpot's biggest yet.So listen in as Roop and Sam give you a quick preview of some of the sessions they're looking forward to, as well as their attempt at some bad Boston accents. And check back in two weeks for their complete recap of all things INBOUND24!Tell us what you think!
Thru hiker and skater David "Moondog" Roop takes a break from his latest adventures to talk Type II Fun with Doc. Settle in and buckle up as Moondog details what he's been up to since thru skating the Natchez Trace Trail with Justin Bright. During their discussion, Moondog talks about kerfluffles on Key West, bouncers, trekking pole misery, Molasses, Scavenger Princess, lost skateboards, sketchy roads, Cyber Truck hitches, giardia and its cure, peeing out your muscles (!), and discovering just how deep the Rio Grande is. Learn more about your ad choices. Visit megaphone.fm/adchoices
Tune in for a brand new style of bonus episode! Doc gives you a fascinating glimpse into the personality of some of your favorite guests by asking . . . The Last 10! This week's guest is thru hiker and thru skater, David "Moondog" Roop! Learn more about your ad choices. Visit megaphone.fm/adchoices
Author Doug Preston brings us back into the world of his latest book, The Lost Tomb, with a story of a remote lake in the Himalayas where hundreds of human skeletons were discovered – puzzling scientists and researchers for years.