Content Etc.

Planning content that feels enjoyable to create and connects with your ideal audience? Yes, please! In this episode, I'm walking you through the process I use to plan out long-form and social content, including the questions you should be asking yourself for every single piece of content you publish. This is the process you can repeat each month, quarter, or for a set launch period. And don't forget to come tell me on Instagram if you use it to plan out some content! ✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here. Links to things mentioned in this episode: 7 places to find fresh content ideas for your small businessWant to get me on your marketing team?There are a few ways we can work together to round out 2023.Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails

Understanding your dream client or customer is one of the best ways to make all the content you create stand out from the crowd. And if you've already created products or you're offering services, then you probably have an idea of the sort of person who is attracted to your offers. But in this episode, I want to help you clarify some elements of this that will, hopefully, really help you write content that builds a connection between those dream people and your brand. ✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here. Links to things mentioned in this episode: The DIY website copy prep kit for small business ownersIs Marketing & Selling To Pain Points Manipulative & Unethical? | Josephine Brooks How to Use Psychographics in Your Marketing: A Beginner's GuideWant to get me on your marketing team?There are a few ways we can work together to round out 2023.Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails

Can you have a profitable business if you quit social media? My guest today, Astrid Bracke, explains why it's possible and reflects on more than a year of marketing without any social media. We also discuss why she moved her email list to Substack and what she enjoys about creating community through her marketing. Make sure to follow Astrid's Substack and learn more at Astrid's Website✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here. In this episode, we're talking about:How Astrid transitioned from a career in academia to building her businessThe way marketing has changed as Astrid's business has pivotedReflecting on more than a year of marketing without social mediaWhy building a community is a key pillar of Astrid's marketing strategyMoving to Substack: why Astrid moved to this blog/email hybrid platform and what she enjoys about itAstrid's top tips for reducing your time and reliance of social media (if it's not making you happy)Links to things mentioned in this episode: Why I left social media to build community around my business - Astrid Bracke Lessons from 6 months on Substack - Astrid Bracke One year later: reflections on 16 months without social media - Astrid BrackeBetter Words Substack - This is the Substack I write with my co-host, perfect if you want regular book recommendations! Astrid's hobby Substack: House Plant JournalAstrid's Substack: Female OwnedSubstack for small business owners - Astrid Bracke | small business mentoringWant to get me on your marketing team?There are a few ways we can work together to round out 2023.Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails

There's something about social media that helps us relax a little. But blog posts and emails? It just starts feeling like you need to be a bit more 'professional'. Well, I don't think marketing needs to feel like that, so I'm sharing some simple techniques and tips to help you share more personality in your content. The goal? To help you feel like your blog posts and emails reflect your unique brand voice, values and personality. Hopefully, that makes it feel easier to create *and* helps nurture connections with dream clients. ✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here. In this episode, I'm talking about:Why adding personality and storytelling to your blogs and emails is so importantHow to start adding personal storiesThe power of examples from your world, tailored for your audienceWhy we need to shrug off some of the writing 'rules'The importance of consuming good content criticallyLinks to things mentioned in this episode: Email story example: the messy deskEmail story example: Visiting the portrait galleryEmail story example: working out at homeWant to get me on your marketing team?There are a few ways we can work together to round out 2023.Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails

In this episode, I'm sharing six small things that might help you if you're ever feeling a bit 'behind' in business or comparing your progress to other people. I wrote it as much for myself as you, but I really hope it helps. Before that, though, I'm sharing a pretty raw, kinda unplanned and probably rambly little chat about how I've felt since immersing myself in the online business world again.✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here. Links to things mentioned in this episode: How to work with your energy levels to avoid overwork and burnout with Jo HooperBetter Words podcastWant to get me on your marketing team?There are a few ways we can work together to round out 2023.Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails

Hands up if you're sick of relying on social media for every sale. If your screen time is out of control and yet you feel like you're getting zero traction, then it's time to focus on building your evergreen marketing strategy. This week, I'm joined by Josephine Brooks to talk through how we can set up a marketing funnel to help us unchain ourselves from the social media marketing beast. This is part two of my chat with Josephine. In part one, she shared the messy reality of burning out from the launch cycle and rebuilding her business to encourage more freedom. Scroll back in your podcast feed or click here to listen.Make sure to follow @josephinepbrooks on Instagram.✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here. In this episode, we're talking about:The main components of an evergreen marketing strategy (discovery, nurture, inviting the sale)Where to start with your evergreen marketingThe difference between a marketing and a sales funnelA breakdown of how Josephine's marketing funnel guides people to work with herThree reasons to start evergreen marketing this yearReplacing launch cycles with evergreen approaches – does it mean you're selling all the time?Want to get me on your marketing team?There are a few ways we can work together to round out 2023.Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emailsLinks to things mentioned in this episode: How to write blog posts FAST & create a blogging habit You Can Stick To | Josephine Brooks Building An Ethical Sales Funnel | Josephine Brooks Marketing Without Social Media (Or Just Less Reliance On Instagram)! | Josephine Brooks Sign up for my Notes from the Margins with weekly copy tips & marketing storiesSign up for Josephine's emails

Launching every few months was the main source of revenue for Josephine Brooks. Until each launch started to feel harder, and bouncing back took longer and longer. Then Josephine hit complete business burnout. In part one of our chat, Josephine shares the messy reality of rebuilding her business and explains why she's said goodbye to the launch cycle in favour of evergreen marketing. In part two, we'll be diving into how to build your own evergreen marketing strategy.Make sure to follow @josephinepbrooks on Instagram Sick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. Sign up here. In this episode, we're talking about:How Josephine's business evolved and the impact of burnoutJosephine's experience with the launch cycle and why it's so exhaustingComing back from burnout and building a business againWhat marketing looks like for Josephine and how she gets clients nowWhat to look out for in your business to avoid marketing burnout

Figuring out a price for your services sometimes feels like picking a number at random and hoping it works out. In fact, it fills me with fear – and I'm willing to be I'm not the only one. That's why I invited freelance mentor Susie Jackson to join me and explain how we can make service pricing a little less scary.Make sure to follow Susie @the.organizedfreelancer on Instagram. Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you'll have more clarity and a practical plan of action to keep you motivated. Book your spot here. In this episode, we're talking about:Why it's so hard to set prices, especially for servicesHow to raise your pricesHow to communicate price rises with current clients The most common outcomes of a price change and how to approach each oneTop tips for raising your pricesSick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. Sign up here. Links to things mentioned in this episode: How to Increase Your Prices - Susie Jackson | Pricing MentorRaising Your Prices - Susie Jackson | Freelance MentorFree resources — Susie JacksonWorking with our energy levels so we can run a sustainable business - Content Etc.

Christmas is the biggest sales opportunity for product-based businesses, but that often means it can also feel like a stressful whirlwind. We want to avoid that and still make it a profitable season for your small business. In this episode, artist and small business owner Lucy Carter joins me to reveal how her Christmas preparation has evolved, what's worked (and what hasn't), plus super useful tips for IRL market stalls. Make sure to follow Lucy @leaflanestudio on InstagramIn this episode, we're talking about:How Lucy's Christmas preparation has evolved since 2020, including an advent calendar in 2021 and hand-painted baubles in 2022.Getting featured in Stylist Magazine (and why it wasn't the boost product-based owners hope for)Lucy's top tips for making the most of small business/handmade marketsCreating a luxurious customer experience through packaging and extra touchesA review of Lucy's 2022 sales and what she's planning to continue in 2023Tips for product-based businesses as they plan for Christmas sales this yearOnce you've planned out your product launches, check out these prompts to help you promote it across social media and emails. Unwrap your free prompts.

Welcome to a new season of Content Etc. In this episode, I'm explaining where I've been and the work I've been doing as a journalist outside Word By Word Storytelling. I'll also share the ways we can work together to improve your website content and copy for the rest of 2023. Links to things mentioned in this episode: A month of creative content prompts for small business marketingThe DIY website copy prep kit for small business ownersCreative SEO copywriting and content marketing servicesMy ABC News portfolioThe Great Australian Camel Race promised adventure — but some nearly didn't make it through alive - ABC NewsThe Great Australian Camel Race (part 2) - ABC Radio NationalThe Great Australian Camel Race (part 1) - ABC Radio NationalListen to Better Words - The bookish podcast I co-host with my friend Caitlin where we chat books and interview authors.Sick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. Sign up here.

This year has been an exercise in patience and learning to work better with limited energy. Working with Jo Hooper from Mad and Sad Club has been a huge part of this shift in my business. Jo is all about changing the world of work and helping people find freedom in their work – whatever that looks like for them. Today, we're starting with a discussion about accommodating our energy and understanding how our capacity can influence our business strategy. This is something Jo expands on in her Work Less, Earn More, Be Free, which I had the pleasure of taking part in earlier in the year. Make sure to follow Jo on Instagram @madandsadclub ✨ REFRESH YOUR CONTENT ✨Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.In this episode, we're talking about:How our energy levels impact our work – and Jo's personal journey to understanding thisThe energetic load of different workHow can we apply these learnings to our marketing strategy as a wholeHow Jo approaches launch periods while managing her energy

What if a sales page didn't have to feel like writing a dissertation? What if it didn't make you feel icky and weird? Copywriter Natalia Toborek from Storylign joins me to de-mystify the sales page. Plus, she'll explain how you can write one ethically and still make sales. This episode was originally recorded in late 2020, before a workshop on sales pages Natalia hosted. I found the workshop to be one of the most valuable things I've ever bought for my business, so I knew I had to update and re-release this episode for you. Make sure you're following Natalia on Instagram @storylign ✨ REFRESH YOUR CONTENT ✨Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. Sign up here.In this episode, we're talking about:The differences between copy and contentWhat is a sales page, and when do we use them?How to use formulas to write sales pages that still feel human (without any ick)The essential elements of every sales page

Christmas has come early at Content Etc because I want you to absolutely smash your festive season/Q4 sales targets this year. This episode is a quickie because you'll find all the prompts discussed (and more) when you download the ebook below...

"I've been neglecting my website SEO for a long time, any tips on where to get started? What to focus on first and what to proceed with after that?"Thank you for asking this question Lisa! This is the second in the SEO mini-series to de-mystify the process of growing your website traffic through Google.

You don't need to be a tech whiz or pay big bucks to sort out your SEO and rank on Google. In this mini-series, we'll dive into the simple ways you can sort your website SEO and keep growing traffic. ✨ REFRESH YOUR CONTENT ✨ Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. https://www.wordbywordstorytelling.com/refresh-your-content (Sign up here). In this episode, I'm talking about: What actually is SEO? The main elements of technical SEO, on-page SEO and off-page SEO A little pep talk to get you started Links to things mentioned in this episode: https://www.searchenginejournal.com/google-search-console-guide/209318/ (A Complete Google Search Console Guide For SEO Pros) https://search.google.com/search-console/about (Google Search Console) https://spotibo.com/seo-analyzer (Spotibo SEO checker - Free website SEO on-page analysis) https://www.semrush.com/blog/seo-audit/ (How to Perform an SEO Audit in 18 Steps) https://hemingwayapp.com/ (Hemingway Editor) https://www.grammarly.com (Grammarly)

Stuck on the hamster wheel of content creation? Feeling icky about what you 'should' be doing to sell? Over the constant hustle? https://www.alexokell.com/ (Alex Okell) was too after severe burnout forced her to re-evaluate how she approached everything in business. Alex created a Slow Business Framework and now works with wellbeing professionals to help them set up their work in a way that prioritises their mental and physical health. I'm a big fan of this approach to business, which is why I wanted to record a case study exploring Alex's evolution from hustle to gentle marketing. Want more from Alex? She's hosting a free 3-day gentle visibility training I know will resonate with Content Etc listeners. The training runs from October 11 to 13, and you can https://www.alexokell.com/visible (sign up here). ✨ REFRESH YOUR CONTENT ✨ Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. https://www.wordbywordstorytelling.com/refresh-your-content (Sign up here). In this episode, we're talking about: What is slow business? How this approach has changed Alex's life and work Behind the scenes of Alex's weekly repurposing and marketing schedule 3 ways we can incorporate slow business philosophy into our work today

Graphic design is an essential part of building a recognisable brand and sharing your business story in visual form. This week, brand designer https://thesearethedays.co/ (Sarah Robertson from These Are The Days) joins me to talk through the most important elements of visual branding and offers insight into how you can DIY these if you're not quite ready to invest in a custom branding package. I have Sarah to thank for my re-branding (and the gorgeous artwork for this podcast) so I'm delighted to learn more about her creative process during this discussion. Make sure you sign up for her https://thesearethedays.co/creative-letters/ (Inside Story letters), too! Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark ✨ The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. https://www.wordbywordstorytelling.com/refresh-your-content (Sign up here). In this episode, we're talking about: What is branding? The fundamentals of logo design How to choose colours for your brand Why font typeface matters How to prepare for outsourcing your brand design SUBMIT YOUR QUESTIONS

"What's the best way to plan your content - how far in advance? The reason I ask is I tend to map out a content plan in advance for the month ahead, but then week to week when I get to it sometimes I've changed my mind, or I'm in a different headspace and feel I'm constantly changing my mind, rather than sticking to the plan!" SUBMIT YOUR QUESTIONS

If I scrolled through your Instagram feed, looked at your website or glanced at your podcast episode titles would I know what you do? Content pillars are the secret to organised, purposeful and successful content. Everything you create to market your business should fit into your content pillars: blog posts, podcasts, Instagram posts, emails. In this episode, learn how to find yours. SUBMIT YOUR QUESTIONS

You feel uncomfortable asking for the sale, so you don't really do it. And then you don't make sales. So you still feel uncomfortable and you avoid it even more. Sound familiar? If you're nodding along, then you need to listen to this episode. Retail and marketing coach Joanne Griffin joins me to talk all things sales. Joanne has worked with retain businesses for 15 years and shares so much advice in this chat – including some tips on prepping for Christmas and a brilliant pep talk to help us feel better about the current economy. Make sure you're also following her on Instagram https://www.instagram.com/creativeflowcollective/ (@CreativeFlowCollective) Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark ✨ The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. https://www.wordbywordstorytelling.com/refresh-your-content (Sign up here). In this episode, we're talking about: How the market is influencing our buying right now – and why there's never a perfect time to sell The most common mindset blocks Joanne sees from both product and service-based businesses How to start overcoming and switching your mindset to improve your sales confidence 3 practical things you can do today to make a sale What product-based businesses can do to prepare for Christmas sales Why Christmas and January aren't a dead zone for service-based sales Something on your mind? https://docs.google.com/forms/d/e/1FAIpQLSetXbzJnREAI5_cjjNsm-ZLZnWNV86hwkeXMDBQpJmg-bzYhA/viewform?usp=sf_link (Use this form to submit a question) I can answer on a future podcast episode. There's no such thing as a silly question! Links to things mentioned in this episode: https://creativeflowcollective.com/2021/11/increase-sales/ (Increase Sales & Learn How To Drive Traffic To Your Retail Website) https://creativeflowcollective.com/2021/11/money-affirmation-meditation/ (Positive Money Affirmation Meditation | The Creative Flow Podcast) https://creativeflowcollective.com/free-resources/ (Free resources from Creative Flow Collective) - Join Joanne's newsletter to get access to a 21-day mindset journal, the Black Friday Guide, and Brand & Product USP checklist http://creativeflowcollective.com/sell-with-confidence-workshop/ (Sell with Confidence | workshop replay) https://creativeflowcollective.com/plan-your-christmas/ (Plan Your Best Christmas: From Panicked to Prepared Workshop) Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you'll have more clarity and a practical plan of action to keep you motivated. https://www.wordbywordstorytelling.com/creative-consultation (Book your spot here.)

At some point in your business, it might feel like no one is buying anything you're selling. In all honesty, I've felt like this throughout the year. It's not the time to give up, and it's certainly not the time to stop marketing. But, there are some things you can try and tweak that will help set a good foundation for building sales in the future. Something on your mind? https://docs.google.com/forms/d/e/1FAIpQLSetXbzJnREAI5_cjjNsm-ZLZnWNV86hwkeXMDBQpJmg-bzYhA/viewform?usp=sf_link (Use this form to submit a question) I can answer on a future podcast episode. There's no such thing as a silly question! In this episode, I'm talking about: Mapping your customer journey Evaluating the messages in your content Why now is the time to focus on building a long-term content system Things to update on your website Some tips for refreshing your strategy (including my free email challenge – all the details below) Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark ✨ The free 5-day Refresh Your Content email series will give you the prompts and process to help you find more ease and enjoyment in your marketing. https://www.wordbywordstorytelling.com/refresh-your-content (Sign up here). Links to things mentioned in this episode: https://content-etc.captivate.fm/episode/diy-website-design-tips (Simple design changes to give your DIY website the wow factor - Content Etc.) https://abranchofholly.com/blog/income-uncertain-times (Income producing activities to help your business thrive in uncertain times) https://madandsadclub.co.uk/the-chat/what-to-do-when-it-feels-like-nothing-in-your-business-is-working/ (What to do when it feels like nothing is working | Mad & Sad Club) Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you'll have more clarity and a practical plan of action to keep you motivated. https://www.wordbywordstorytelling.com/creative-consultation (Book your spot here.)

Investing in a custom website build is a HUGE step, one not many of us can take right at the start of our businesses. But Dominique Marshall joins me to explain how to add a little strategic zest to your DIY website template – because, yes, using a template is a great way to get started! Although she specialises in Squarespace, the tips she's sharing in this episode apply to everything from Wordpress to Wix as well. Make sure you check out Dominique's beautiful (and functional, of course) website https://dmarzdesigns.com/ (here) and follow her on Instagram https://www.instagram.com/dmarzdesigns/ (@dmarzdesigns). In this episode, we're talking about: Why your website is always a work in progress Using templates to get your website started The 5 must-have elements of your website homepage (aka your online business shopfront) The other essential pages to build on your website Dominique's list of pet peeves to avoid Something on your mind? https://docs.google.com/forms/d/e/1FAIpQLSetXbzJnREAI5_cjjNsm-ZLZnWNV86hwkeXMDBQpJmg-bzYhA/viewform?usp=sf_link (Use this form to submit a question) I can answer on a future podcast episode. There's no such thing as a silly question! Links to things mentioned in this episode: https://dmarzdesigns.com/vip-design-days (VIP Design Days for Online Business Owners | Dmarzdesigns) https://open.spotify.com/episode/7lSC4JHjbFrc4adWSxcECC?si=OTM5D79cRemgkFjolb0VvQ (Invite Your Customers Into a Beautiful Story - Marketing Made Simple | Podcast on Spotify) https://dmarzdesigns.com/blog/10-common-web-design-mistakes (10 Common Web Design Mistakes | Dmarzdesigns) https://dmarzdesigns.com/blog/5-website-homepage-must-haves (5 Website Homepage Must-Haves | Dmarzdesigns) Sick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. https://view.flodesk.com/pages/615cc4a4c71e8685f183bdcc (Sign up here). Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you'll have more clarity and a practical plan of action to keep you motivated. https://www.wordbywordstorytelling.com/creative-consultation (Book your spot here.)

In this episode, I'm re-sharing an interview and mini mentoring session I recorded with https://www.weightsandwine.co.uk/ (Emma from Weights & Wine) late last year. I wanted to re-visit this chat because I'm sure you'll find it helpful and inspirational. Faced with HUGE changes during early lockdowns, Emma pivoted her business and marketing strategy. It meant she could thrive – growing her business despite gyms being closed for months on end. Something on your mind? https://docs.google.com/forms/d/e/1FAIpQLSetXbzJnREAI5_cjjNsm-ZLZnWNV86hwkeXMDBQpJmg-bzYhA/viewform?usp=sf_link (Use this form to submit a question) I can answer on a future podcast episode. There's no such thing as a silly question! This episode was split into two parts. The first was all about Emma's journey so far. We talked about: Where Emma's clients find her Why Emma's glad she didn't offer free coaching at the start of lockdown Setting up her brand for in-person versus online training Where Emma gets content ideas and niching into female-focused content The impact all this has had on Emma's business For part two, we did some mini mentoring about: How to find time for content Repurposing Knowing when to outsource Sick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. https://view.flodesk.com/pages/615cc4a4c71e8685f183bdcc (Sign up here). Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you'll have more clarity and a practical plan of action to keep you motivated. https://www.wordbywordstorytelling.com/creative-consultation (Book your spot here.)

This week, I'm joined by email marketing expert Kelly Cookson from https://www.cheerupmarketing.com/ (Cheer Up Marketing). We originally recorded this interview in late 2021, but life got in the way, and I didn't release it. Thankfully, unlike social media, email marketing basics are pretty evergreen, and I knew this chat would still be SO helpful. In this episode, we're talking about: Why email is such a powerful marketing platform for every business (as long as you're prepared to do the nurturing first!) The first steps to starting your email list (working out your audience and the 'so what' factor) How to choose an email service provider Getting started with lead magnets/opt-in freebies How often to email your list and how to work out what to say A surprising place to find LOTS of email ideas Something on your mind? https://docs.google.com/forms/d/e/1FAIpQLSetXbzJnREAI5_cjjNsm-ZLZnWNV86hwkeXMDBQpJmg-bzYhA/viewform?usp=sf_link (Use this form to submit a question) I can answer on a future podcast episode. There's no such thing as a silly question! Links to things mentioned in this episode: Make sure to check out Kelly's https://kellycookson.kartra.com/page/emails (free guide for captivating subject lines). And, while you're at it make sure you're also getting my Notes from the Margins and https://view.flodesk.com/pages/615cc4a4c71e8685f183bdcc (grab my free creative content prompts here). Want to try out Flodesk for your emails? I love the design and ease of use and you just might as well. https://flodesk.com/c/8W646D (Try Flodesk with a 50% discount using my affiliate link). Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you'll have more clarity and a practical plan of action to keep you motivated. https://www.wordbywordstorytelling.com/creative-consultation (Book your spot here.)

In this episode, I'm talking about: My journey with podcasting and how I got started 5 years ago, plus some of the lessons I've learned Am I too late to start a podcast? (not at all!) 3 ways to use podcasting. in your marketing Things to consider before you start podcasting for your business Something on your mind? https://docs.google.com/forms/d/e/1FAIpQLSetXbzJnREAI5_cjjNsm-ZLZnWNV86hwkeXMDBQpJmg-bzYhA/viewform?usp=sf_link (Use this form to submit a question) I can answer on a future podcast episode. There's no such thing as a silly question! Links to things mentioned in this episode: https://thecoworkingclub.co.uk/podcast/ (The Co-Working Club podcast) - A lovely example of a community-driven podcast for a service and location-based business https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vdGhlLXdpbGQtYm9va3MtcG9kY2FzdC8?sa=X&ved=0CAMQ4aUDahcKEwiYuI-VxpX5AhUAAAAAHQAAAAAQAQ&hl=en-AU (Wild Books podcast) - A great example of a podcast by a product-based business (full disclosure: I've worked with Thalia to bring this to life) https://www.betterwordspodcast.com/ (Better Words (my co-hosted interview podcast)) https://www.buzzsprout.com/blog/podcast-statistics (Podcast Statistics and Data [June 2022]) https://influencermarketinghub.com/podcast-statistics/ (20 Podcast Statistics You Should Know in 2022) https://www.edisonresearch.com/the-infinite-dial-2021-uk/ (The Infinite Dial 2021 UK - Edison Research) Sick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. https://view.flodesk.com/pages/615cc4a4c71e8685f183bdcc (Sign up here). Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you'll have more clarity and a practical plan of action to keep you motivated. https://www.wordbywordstorytelling.com/creative-consultation (Book your spot here.)

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you'll have more clarity and a practical plan of action to keep you motivated. https://www.wordbywordstorytelling.com/creative-consultation (Book your spot here.) In this episode, I'm talking about: Is blogging dead? (No, but it's changed) 3 key ways blogging helps grow your brand Things to consider before you commit to blogging for your business Something on your mind? https://docs.google.com/forms/d/e/1FAIpQLSetXbzJnREAI5_cjjNsm-ZLZnWNV86hwkeXMDBQpJmg-bzYhA/viewform?usp=sf_link (Use this form to submit a question) I can answer on a future podcast episode. There's no such thing as a silly question! Links to things mentioned in this episode: https://tartanblanketco.com/blogs/tbco (Brilliant blog example: Tartan Blanket Co) - This is a brilliant example of how product-based businesses can use blog posts to showcase how their products can become part of your life. I want to add EVERYTHING to my cart, thank you. https://madandsadclub.co.uk/the-chat/ (Brilliant blog example: Jo from Mad and Sad Club) - Jo shares her expertise and gives practical advice, while also showcasing the deeper work you can do as a client. Spoiler: One of her blog posts convinced me to sign up for a course. Proof it works! https://ellelorean.co/blog/ (Brilliant blog example: Elle Lorean Co) - Elle's blog is a great combination of client images that show her photography style, general freelance tips, and personal branding photoshoot tips that can be sent to clients as they prepare or help anyone booking a photoshoot. https://blog.hubspot.com/marketing/are-blogs-dead (Are Blogs Dead in 2021? We Asked 10 Marketing Experts) https://optinmonster.com/blogging-statistics/ (Ultimate List of Blogging Statistics and Facts (Updated for 2022)) Sick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. https://view.flodesk.com/pages/615cc4a4c71e8685f183bdcc (Sign up here).

Something on your mind? https://docs.google.com/forms/d/e/1FAIpQLSetXbzJnREAI5_cjjNsm-ZLZnWNV86hwkeXMDBQpJmg-bzYhA/viewform?usp=sf_link (Use this form to submit a question) I can answer on a future podcast episode. There's no such thing as a silly question! In this episode, I'm talking about: What content marketing is (and isn't) Why I believe content marketing is the best investment you can make in your small business Why you can start at any time in your business journey (and how you can get started today with small steps) Links to things mentioned in this episode: https://www.grammarly.com/ (Grammarly) https://www.mailerlite.com/ (Mailerlite) is a great option to start an email list for free Sick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. https://view.flodesk.com/pages/615cc4a4c71e8685f183bdcc (Sign up here). Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you'll have more clarity and a practical plan of action to keep you motivated. https://www.wordbywordstorytelling.com/creative-consultation (Book your spot here.)

Things have changed a little around here and Content Etc is getting a refresh in more than just cover art! In this episode, I'm chatting about: Why I changed my business name (and a little bit about Word By Word) My new multi-hyphen work life as a journalist and business owner Why I've removed previous episodes and what to expect moving forward Links & resources in this episode: Thank you to Sarah at https://thesearethedays.co/ (These Are The Days) for my brilliant re-brand Have a squiz at https://www.wordbywordstorytelling.com/ (my new website) https://view.flodesk.com/pages/615cc4a4c71e8685f183bdcc (Get my Notes from the Margins emails)

Experiencing creatives slumps is a natural part of being a creative person. In this episode, I'll share tips for showing up and still feeling good about what you're posting. Plus, I'll share the things that have helped me overcome creative slumps in the past. Sign up for the Content Etc Pep Talks to keep getting regular content marketing tips while I'm taking a break from releasing new episodes.

Online educator and ultimate Instagram fangirl Vix Meldrew joins me to talk through Instagram's evolution from photo-sharing, filter-heavy app to multimedia platform. Vix explains how she changed her toxic relationship with the app and how we can do the same. She explains the concept of magnetic content and shares tips for using it to grow your brand on Instagram (without overthinking it). Follow Vix on Instagram @Growwithvix and check out Grow and Glow @growglow.co. Follow me @unfinishedbookshelf. Please tag us in your stories and let us know how this episode helps you! Get the show notes and extra resources here.

Improving your content and social media marketing doesn't have to be a massive project. There are so many small things you can do to create better online content. In this episode, I'm giving you 7 really simple things you can do that will add up to make a huge difference to your marketing. Follow me on Instagram @unfinishedbookshelf. Find episode notes here.

Unpopular opinion time: content calendars aren't really that important. And they absolutely won't solve your deep marketing and content problems. In this episode, I explain why I believe content calendars can end up being useless and what you should do instead of searching for the perfect planning solution. Read the episode notes here and follow me on Instagram @unfinishedbookshelf.

This week I'm shaking the podcast up a little with a small business case study. Personal trainer Emma Cooke from Weights and Wine joins me to share how niching down with her online content has attracted dream clients and helped grow her business despite the pandemic shutting gyms for months. We talk about how scary it is to go niche, how Emma uses her clients for content ideas and the benefits she's seeing in her business long-term. In the second half of this episode, I give Emma some tips for her biggest content struggles around finding time to create and how to make the most of the content she posts. You can follow Emma on Instagram @weights_wine and me @unfinishedbookshelf. Please tag us in your stories and let us know what the most helpful parts of this episode were!

The to-do list for small business owners is neverending, but creating a blog or podcast is key to sustainable content marketing. In this post, I'll explain the benefits of both blogging and podcasting so you can choose where to focus your energy with a hero platform. Want more motivation and content mentoring advice? Sign up for my emails here.

What is content marketing and should you care about it when you're juggling so much in your small business? In this episode, find out why content marketing is one of the best ways to build your brand for free plus some tips to make your own simple content strategy. Sign up for my Midweek Pep Talks here!

How do you effectively communicate your offers and turn casual readers into captivated customers without feeling like a slimy second-hand car salesman? In this episode, I'm joined by copywriter Natalia Toborek to explore the art of writing a sales page that gets results (without the ick). Natalia explains the difference between copy and content, the elements of a great sales page, why we need to re-think our view of sales page formulas, and some tips for getting started. Read a summary of our chat (and find out how to join Natalia's upcoming Sales Page Story workshop) here.

The Purposeful Podcast Plan Challenge is all about coming up with a podcast concept that is wholly aligned with your values and serves a purpose in moving you towards your overall business goals. Find out more about the Small Business Podcast Academy here.

The Purposeful Podcast Plan Challenge is all about coming up with a podcast concept that is wholly aligned with your values and serves a purpose in moving you towards your overall business goals. Day 4 is about the importance of defining your listeners and your overall podcast value. Find out more about the Small Business Podcast Academy here.

The Purposeful Podcast Plan Challenge is all about coming up with a podcast concept that is wholly aligned with your values and serves a purpose in moving you towards your overall business goals. Day 3 is about how you can make a podcast work within your schedule (not the other way around). Find out more about the Small Business Podcast Academy here.

The Purposeful Podcast Plan Challenge is all about coming up with a podcast concept that is wholly aligned with your values and serves a purpose in moving you towards your overall business goals. Day 2 is all about why setting a goal for your podcast is the first step you should take to avoid frustration and overwhelm. Find out more about the Small Business Podcast Academy here.

The Purposeful Podcast Plan Challenge is all about coming up with a podcast concept that is wholly aligned with your values and serves a purpose in moving you towards your overall business goals. Day 1 is all about the questions you need to answer to make sure a podcast is right for you. Find out more about the Small Business Podcast Academy here.

Starting a podcast is a big process and it's easy to feel overwhelmed by everything involved. In this episode, I'm breaking down how you can approach launching a podcast for your small business. It's a very brief explainer of what's involved, but you can read a recap here.

Digital marketing expert Holly Harris from Nulla Content joins me in the second of a two-part series focused on Instagram marketing specifically for product-based businesses. In this episode, we talk about the day-to-day management of your business Instagram account. Holly shares valuable tips for how you can show up (with purpose) without wasting hours scrolling on Instagram. Make sure you listen to Part 1, which focused on the strategy behind Instagram marketing and posting with purpose including content pillars and the non-negotiable features to use as a small business. Follow Holly @nulla_content | Follow me @unfinishedbookshelf. See the show notes here.

Are you frustrated by a lack of motivation and direction when it comes to marketing your products on Instagram? Do you feel like you're just getting nowhere with any of your posts? This episode is for you! Digital marketing expert Carmela Elizabeth joins me to explore how product-based businesses can grow a community and increase sales using Instagram. In this episode, we’re looking at the strategy behind Instagram marketing and posting with purpose including content pillars and the non-negotiable features (like Guides and Shopping) you need as a small business. This is part one of a two-part series focused on Instagram marketing specifically for product-based businesses. But there’s plenty of value in here for every kind of business owner. Grab a notepad and get ready to see Instagram in a whole new way.

Interviews are a popular podcast format for a reason: they're engaging to listen to and help you reach new listeners. But they can be a daunting prospect if you have no interviewing experience. As a journalist, I've conducted thousands of interviews so in this episode I'll be sharing some tips and tricks to help you get started with podcast interviews including how to make them a fun and engaging process for you, your guests, and your listeners. Show notes: theunfinishedbookshelf.com/blog/content-etc-podcast-interview-tips

Life and career coach Alicia Kaye joins me to discuss how mindset impacts our creativity. Alicia explains what limiting beliefs are and then we dive into 4 common limiting beliefs experienced by writers and creative business owners. We explore ways to overcome these limiting beliefs by combining our different coaching and mentoring styles. We've also created a list of journal prompts you can use to tap into your creativity. If you're not already on our mailing lists, you can find out more information and sign up here: https://theunfinishedbookshelf.com/blog/content-etc-writing-limiting-beliefs

Digital marketing consultant Lorna Scully joins me again to explain how she cultivated a daily reading habit and how that has transformed her business. In this bumper end-of-year episode, Lorna explains that she didn't enjoy high school English and was told repeatedly that she wasn't good at writing. In 2020, she started reading at least 10 pages a day and has read over 50 books this year. In this chat, we discuss how this simple shift has transformed her writing and business mindset. Follow Lorna: @LornaScullyUK. Show notes can be found here.

One of the questions I get asked quite often is “How do I know if my idea is any good?" In this episode of Content Etc, I’m sharing the 4 questions I always ask myself when I sit down to work on any piece of content (from blog posts to Instagram captions). These questions will help you work out what you’re talking about, why that content is valuable, and whether it's 'good enough' for your online marketing. I'm also recommending you check out an episode of Lorna Scully's podcast Digital Discussions Unfiltered. Find out more about working with me.

What does an SEO-friendly blog post look like? In this episode, we'll scroll through all the elements of on-page SEO from headline to readable, scannable body copy and optimised images. You don't have to be a tech whiz to make these simple changes which will also make your blog more appealing to both Google and your readers.