Entrepreneur to Author

Many entrepreneurs dream of taking the stage, sharing their message with audiences as a public speaker. And a book not only acts as a brilliant companion to this strategy for back of the room book sales, but also acts as a foot in the door to unlock such speaking opportunities that might not otherwise be available.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Will Greenblatt, co-founder of OutLoud Speakers School and author of Transform Your Speaking Skills: How to Gain Confidence, Captivate Audiences and Advance Your Career about his entrepreneur to author journey and how he teaches business people how to communicate powerfully and effectively in every speaking situation.EPISODE LINKSBuy Will's book Transform Your Speaking Skills: https://www.amazon.ca/dp/1989737803/Guest BioWill Greenblatt has been acting professionally since he was seven years old, initially starring in The Homecoming with Academy Award Winner Anne Bancroft. He graduated from the National Theatre School of Canada in 2010, but the toxic environment of the program left him jaded, so he quit acting. He moved to Spain where he discovered his love for teaching English, and then dived into the world of entrepreneurship, co-founding the Executive Coaching company Westgroup Ltd. in Hangzhou China. After exiting, he co-founded OutLoud Speakers School, an agency of actors teaching public speaking & communication skills to entrepreneurs and executives. He has repeatedly spoken and coached at Google, Wayfair, TechStars, Boston Dynamics, and Ericsson, as well as providing coaching to over 4500 individuals virtually worldwide. OutLoud's clients have won numerous pitch competitions and raised over $200 million USD in investment. When he's not running OutLoud, he is also a performing and recording musician, with his album Borden Street available on all streaming platforms. Will speaks 4 international languages, including Mandarin Chinese and is currently learning his 5th, Urdu/Hindi, to speak with his wife's family. CONNECT WITH WILLWebsite – http://www.outloudnow.comInstagram – http://www.instagram.com/willgreenblattTwitter – http://www.twitter.com/outloudschoolLinkedIn – https://ca.linkedin.com/in/willgreenblattTikTok – https://www.tiktok.com/@williamgreenblattCONNECT WITH SCOTThttps://www.entrepreneurtoauthor.comhttps://www.grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://www.instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://www.twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

Few entrepreneurs operating in the knowledge-based economy doubt the fact that becoming a published author could be a game changer for their business, however most will never actually publish a book. The task can be overwhelming, especially on your own. Thankfully, there are people who can help from getting you started all the way through to publication and distribution. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan dives into the support systems available for authors – from ghostwriters to book coaches and editors – so you get closer to publishing your book. EPISODE LINKS Entrepreneur to Author Resources: https://www.entrepreneurtoauthor.com/resources/ Grammar Factory editing options: https://www.grammarfactory.com/editing-self-published-authors/ Expert Author Academy: https://www.kellyirving.com/expert-author-academy (partner, book coaching program) CONNECT WITH SCOTT https://www.entrepreneurtoauthor.com https://www.grammarfactory.com scott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan):https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan):https://twitter.com/scottamacmillan/

There are many paths to entrepreneurship. While that path looks different for everyone, the ‘right path' is typically at the intersection between what the market needs, what we are passionate about, and what we're good at – our expertise. Writing a book is one way to share our expertise with the world, but it's not the only way. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Tina Tower, entrepreneur, best-selling author and founder of Her Empire Builder about building authority and growing a million-dollar micro business by packaging your expertise into a digital, online course. EPISODE LINKSTina's Book: Million Dollar Micro Business: How to Turn Your Expertise into a Digital Online Course (https://www.amazon.com/dp/0730392074)Tina's Website: https://www.tinatower.comCONNECT WITH TINALinkedIn: https://linkedin.com/in/tina-tower-b28a5136/Facebook (@tinatowerau): https://facebook.com/TinaTowerAuInstagram (@tina_tower): https://instagram.com/tina_towerTikTok (@herempirebuilder): https://tiktok.com/@herempirebuilderCONNECT WITH SCOTThttps://www.entrepreneurtoauthor.comhttps://www.grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://www.instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://www.twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

There is something special about holding a physical book. With the advancement of the internet and technology, an author can get their book into the hands of a reader millions of miles away by having it available online.Today's guest chose to add a throwback traditional method by working with a local distributor to deliver her books into brick and mortar shops.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Brenda James, founder of Leadership Reboot, about her deep love of writing, her book Believe, and the pros and challenges of physical book distribution.EPISODE LINKSBelieve: How New Leaders Step Up and Into Their Full Potential www.amazon.com/dp/1989737722/Leadership Reboot www.leadership-reboot.co.nzCONNECT WITH BRENDALinkedIn https://www.linkedin.com/in/brendahjames-leadership-reboot/Facebook https://www.facebook.com/teamrebootInstagram https://www.instagram.com/leadership_reboot/CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

Too often, what stops an otherwise confident entrepreneur from even penning, let alone publishing, their expertise-based, nonfiction book, is the momentous task of decoding and understanding the mysterious world of publishing. While, in many ways, publishing has become more accessible, new publishing options have confused what used to be a clear, if gate-kept, path to publication.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Jesse Krieger, best-selling author, publisher and publishing consultant about the many paths to publication.EPISODE LINKSJesse's Book:Lifestyle Entrepreneur: Live Your Dreams, Ignite Your Passions and Run Your Business from Anywhere in the WorldCONNECT WITH JESSEThe Publishing ConsultantsLinkedInInstagram @lifestyleentrepreneurCONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

So many entrepreneurs say they'd like to write a book. It's now easier to publish one than ever before, and yet very few actually take the steps to do it. But why? In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan covers off the 3 big obstacles that prevent entrepreneurs fromwriting that book that they keep meaning to write...and how to overcome them. EPISODE LINKS Anatomy of a Nonfiction Book: https://entrepreneurtoauthor.com/nonfiction-book-outline/ Podcast resources: https://entrepreneurtoauthor.com/resources/ CONNECT WITH SCOTT https://entrepreneurtoauthor.com https://grammarfactory.com scott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan) : https://scottamacmillan.medium.com 

Data science and ESG metrics. They're vital concepts for generating lasting enterprise value and must be integrated into organizational strategy. But how to communicate these complex topics in a way that is practical and actionable for business leaders? In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Alessia Falsarone, a sustainable finance expert and award winning author of The Impact Challenge: Reframing Sustainability for Business about how her book is enabling corporate sustainability efforts and further establishing her as a leading expert in the field. CONNECT WITH ALESSIA  Website: https://theimpactchallengebook.com LinkedIn (@alessiafalsarone): https ://www.linkedin.com/in/alessiafalsarone/  CONNECT WITH SCOTT https://entrepreneurtoauthor.com  https://grammarfactory.com  scott@grammarfactory.com  Scott on LinkedIn  (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram  (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter  (@scottamacmillan): https://twitter.com/scottamacmillan/  Scott on Medium  (@scottamacmillan) : https://scottamacmillan.medium.com 

One of the best ways to learn is to observe others who've gone before to understand how they approached the task that you're about to undertake. The same goes for building a Book Blueprint. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Systemology by David Jenyns to help inform and inspire you to build a Book Blueprint for the book that's going to change the trajectory ofyour business. EPISODE LINKSSystemology on Amazon: https://www.amazon.com/dp/0648871037/Systemology Book Blueprint Teardown 1-Pager: https://entrepreneurtoauthor.com/resources/David Jenyns: https://www.systemology.com  CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscot t@grammarfactory.com   Scott on LinkedIn(@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram(@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com 

As a leadership coach specializing in the transition to senior leadership and executive roles, Ian Lees knew he needed to find a way to position himself as distinct from other more general experts; it's a unique transition that requires a different approach. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Ian about how he codified his unique expertise in his book Becoming a Leader of Leaders and made the jump from Entrepreneur to Author. EPISODE LINKS Buy the book Becoming A Leader of Leaders Work with Ian optimalfuture.com.au CONNECT WITH IAN Instagram Facebook LinkedIn CONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

Scott A. MacMillan Show Notes EP 036  Brand archetypes are a great way to align your book design with your overall personal and business brand. In this episode of The Entrepreneur to Author Podcast, Scott MacMillan offers a foundational primer on brand archetypes and how to identify which is the best fit for your business (and by extension, your book design). EPISODE LINKS https://entrepreneurtoauthor.com/resources/  CONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com  

 The world of digital marketing can often be a tricky web of endless platforms and algorithms. It can sometimes feel like a bit of a circus: overwhelming and a whole lot of hit and miss, if you don't have a proper strategy…  In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Caelan Huntress, a former acrobat turned internationally-renowned virtual speaker, website designer, copywriter, and sales strategist, about his journey from entrepreneur to author and how it changed his marketing business.  EPISODE LINKS Download a free chapter of the book https://marketingyourselfbook.com/freechapter Website: https://caelanhuntress.com/  CONNECT WITH CAELAN Instagram Twitter Facebook LinkedIn TikTok  CONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com  

 We can learn a great deal about writing by examining how others have structured their books. By being a student of those who've written popular, successful, or impactful books in your genre. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Key Person of Influence by Daniel Priestley and Mike Reid to help inform and inspire you to build a Book Blue for the book that's going to change the trajectory of your business. EPISODE LINKS  Key Person of Influence on Amazon: https://amazon.com/dp/1781333831/ Key Person of Influence Book Blueprint Teardown 1-Pager: https://entrepreneurtoauthor.com/resources/ Dent Global: https://www.dent.global/accelerators/  CONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com  

 Health care is moving toward a value-based model where metrics and incentives focus on patient outcomes rather than simply delivery of services. There's much that service-based business owners can learn from this approach. In this episode of The Entrepreneur to Author Podcast, Scott speaks with Dr. Verena Voelter, a passionate doctor and the Founder and CEO of 5P Health Care Solutions, a boutique health care consulting firm, and the author of It Takes 5 to Tango: From Competition to Cooperation in Health Care about HER journey from clinician…to executive…to entrepreneur…to author and about why a value-based approach is better. GUEST BIO  Dr.  Verena Voelter is a double-board certified in Internist & Oncologist with 30 years at the forefront of health care. She has held key positions as an attending clinician researcher in the hospital setting and as an executive business leader in small & large biotech pharmaceutical companies (Celgene, Novartis). Her focus lies in cross-sector collaborations and catalyzing novel partnerships across the public and private health care sector. Today, she is the CEO & Founder of 5P Health Care Solutions AG, a consulting firm that supports leaders in the transformation towards a modern value-based health care system across its main actors: pharma-payers-policy-providers-patients. In addition, her experience is highly thought after by various business, management & medical schools in the US & Switzerland, where she serves as lecturer on topics of pharmaceutical strategy, health care negotiation, market commercialization and value-based health care at large. She has published her ample experience from the public & private sector in her book entitled: It Takes 5 to Tango – From Competition to Cooperation in Health Care. EPISODE LINKS https://5phealthcaresolutions.comhttps://tangoforfive.comhttps://youtube.com/channel/UCCpWov81ER06DfoMmOXNuRACONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com  

One of the best ways to learn is to observe others who've gone before to understand how they approached the task that you're about to undertake. The same goes for building a Book Blueprint. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan does a Book Blueprint Teardown of Work Less, Make More by James Schramko to help inform and inspire you to build a Book Blueprint for the book that's going to change the trajectory of your business. EPISODE LINKS Work Less, Make More on Amazon: https://www.amazon.com/dp/0648206009/ Work Less, Make More Book Blueprint Teardown 1-Pager: https://entrepreneurtoauthor.com/resources/ James Schramko: https://www.jamesschramko.com   CONNECT WITH SCOTT https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com 

 Readers are a funny lot. They like novelty, but they're comforted by familiarity. As an author, it's important that you share new ideas, innovative perspectives, and effective solutions in your book – that's what will satisfy your readers. But almost as important, you need to package all this “new” in a familiar box. Whether or not you're a conformist by nature, there are certain norms that published books follow. Norms that communicate quality and professionalism to the market. A big part of this begins with the structure of your manuscript, which in turn impacts the structure of the content in your book.In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares the anatomy of an expertise-based nonfiction book so you can plan your book with the end in mind and show up like a pro.EPISODE LINKS  Anatomy of a Nonfiction Book Swipe File: https://entrepreneurtoauthor.com/nonfiction-book-outline/E2A podcast resources: https://entrepreneurtoauthor.com/resources/ CONNECT WITH SCOTT:https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

Content repurposing…it's the holy grail for any content producer: develop once, then re-use for a wide array of purposes.But does it work for writing a book? Can you repurpose your existing library of YouTube videos, podcast episodes or blog articles to get yourself across the manuscript finish line in record time?In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares the secret for podcast hosts, YouTubers, and bloggers to leverage the content they've already published and traverse the path from entrepreneur to author.CONNECT WITH SCOTT:https://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com

Many 9-to-5'ers have a dream. A dream of quitting the rat-race…building their own empire…charting their own course. Is it a pipe dream? Of course not! In this episode ofThe Entrepreneur to Author Podcast, your host Scott MacMillan talks with creative marketer, business coach and passionate adventurer Kelsey Reidl about what you need to focus on out of the gate, and also about the role that books, podcasts, and all types of content play inbuilding your authority, whether your new to the game, or a long-time veteran.  GUEST BIO: Kelsey Reidl  With over 10 years of experience working in marketing roles for some of Canada's top health food brands and now in her own marketing consultancy, Kelsey has been part of the massive evolution of the marketing industry. She has seen first-hand how businesses can find success using the innovative online strategies of today, while ensuring never to ignore the time-honoured principles that continue to prove their effectiveness in growing an audience and increasing revenue. Using creative strategies to connect with customers and to deliver an unparalleled experience, Kelsey is passionate about encouraging business owners to develop a stand-out marketing strategy that puts them in a league of their own. Kelsey lives in Ontario, Canada with her husband and rescue pup, Abby. She loves to explore the world in search of the best coffee shops, the most stunning nature, and the wildest experiences (sleeping in the Sahara Desert and heli-skiing are her best memories!)  EPISODE LINKS  CONNECT WITH KELSEY: Download the 10 Small Business Marketing Tips: https://www.visionarymarketingcourse.com/10tips/  Browse Free Resources: https://www.kelseyreidl.com/freedownloads  Website: www.kelseyreidl.com Podcast: The Visionary Life Podcast  Facebook: Instagram (@kelseyreidl): instagram.com/kelseyreidl Twitter (@kelseyreidl): twitter.com/kelseyreidl CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com 

Gone are the days of huge advances for extravagant book tours, private jets,billboards and TV spots and for most authors. Did they really ever exist?The truth of the matter is… book promotion and marketing falls largely on you,the author…regardless of whether you're self-published, published traditionally,or through a hybrid or professional service publisher.Marketing your book is all about building, engaging, and activating an audienceof readers.In this episode of The Entrepreneur to Author Podcast, your host ScottMacMillan talks with Founder of Morgan James Publishing David Hancock aboutGuerilla Marketing for Writers while digging deep into insider tips for how toreach the RIGHT audience for you and your book.GUEST BIO: David HancockDavid Hancock is a Wall Street Journal, USA Today bestselling author andthe founder of Morgan James Publishing. NASDAQ cites David as one ofthe world's most prestigious business leaders, and he is reported to be thefuture of publishing. As founder of Morgan James Publishing, he wasselected for Fast Company Magazine's Fast 50 for his leadership, creativethinking, significant accomplishments, and his significant impact on theindustry over the last twenty years.  EPISODE LINKSDavid's Book: GMarketingForWriters.comVisit Morgan James Publishing WebsiteGet a free copy of David's book Guerrilla Marketing for WritersConnect with David on Twitter or Instagram @davidhancockCONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com 

You can have all the tools, tips and strategies and even have a plan butfor some people, writing a book still just seems too daunting.What if I told you that you don't have to do it alone? That the option ofco-authorship may just be the solution you've been looking for.In this episode of The Entrepreneur to Author Podcast, your host ScottMacMillan talks with Brent Lowe, Founder and Lead Coach at BASEAssociates and Co-Author of Lead Together: The bold, brave,intentional path to scaling your business about his journey through co-authorship.GUEST BIO: Brent LoweBrent is the Founder and Lead Coach at BASE Associates. BASE is abusiness coaching and consulting company that helps the foundingteams of early-stage companies of 5 to 40 people be bold, brave andintentional in scaling their organizations and trailblazing a sustainablefuture. Brent and his team have helped over 100 founders build--whatthey call--Scale Together Organizations. Many of BASE's clients aremotivated by the UN's Sustainable Development Goals and a desire tobring to market innovative solutions to the climate crisis. Brent is theco-author of Reinventing Scale-Ups: Radical Ideas for GrowingCompanies and Lead Together: The bold, brave, intentional path toscaling your business.Guest Brent Lowe:Visit Base Associates websiteVisit Brent's personal websiteCONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com 

Writing and publishing a book is something many business owners aspire to do, but few complete. Why? Well, we know that publishing a book can help build authority and tap into new potential clients. But what happens when you add a second book to the mix? A different title. A different topic. A different reader journey. And possibly…even a different ideal reader. Chaos? Or catapulting credibility? In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with Dr. Paige Williams…researcher, author and trusted advisor to CEOs and senior leaders about her new book Own It! and how it ties in to her brand while also creating unique opportunities for growth. GUEST BIO: DR PAIGE WILLIAMS is an author, researcher and PhD in Organisational Behaviour. A trusted advisor and mentor to senior leaders across business, government, education and beyond, she uses a potent blend of neuroscience, psychology and her own twenty-plus years of international business leadership experience to surface uncomfortable truths and help leaders see the rules they need to break in order to breakthrough and lead themselves, their teams, and their organisations to thrive. The results are dramatic and measurable.  CONNECT WITH DR PAIGE:Instagram (@drpaigewilliams): instagram.com/drpaigewilliams/Website: https://drpaigewilliams.com LinkedIn: www.linkedin.com/in/drpaigewilliamsOwn It!: https://drpaigewilliams.com/own-it/ Becoming AntiFragile: https://drpaigewilliams.com/becoming-antifragile/ The AntiFragile Survey: https://theantifragilesurvey.com/  CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.com Scott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com 

Most service-based business owners get the importance of building credibility and how a book can really help. But what if you sell a physical product? Should you even consider writing a book?  He's got physical product to manufacture, and he needs to then ship it, on a truck to his customers. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with David Fraser, founder of Bunkie Life, about publishing a book when your product is an actual building that is delivered on a flatbed truck and how he earned a spot on Dragon's Den and landed a deal most entrepreneurs could only dream of. GUEST BIO: David Fraser DAVID FRASER is the founder of Bunkie Life, author of Bunkie Life, Extra Space: Create a Beautiful Space for More Time and Connection with Your Family, and the host of The Meaningful Connection Podcast. Recently David and his wife Karrie were featured on CBC's Dragon's Den. David is the father of three girls with one more baby arriving soon in 2022. CONNECT WITH DAVID: See the Dragon's Den episode: https://www.cbc.ca/dragonsden/pitches/bunkie-lifeFind out if the bunkie life is right for you: https://www.bunkielife.com/quizInstagram (@bunkielife): https://www.instagram.com/bunkielife/Facebook: https://www.facebook.com/bunkielife/Website: https://www.bunkielife.com CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.comGuest David FraserSee the Dragon's Den episodeBunkie Life Website https://bunkielife.com/CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com 

Writing a book and running a marathon have a lot in common. You need a plan. You need dedication, days of hard work, and the ability to adapt and adjust. And that far off point in the distance the keeps driving you to continue as you feel it getting closer and closer. Much like running, writing a book gets easier the more you do it, and completing either one also proves to yourself that you are in fact capable of much more than you previously thought. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with Nick Muxlow, Grammar Factory published author, ultra-marathoner, triathlete and coach who is no stranger to the authorship process with the release of this third book Run Fit. GUEST BIO: Nick MuxlowNICK MUXLOW is the author of Run Fit (2021), Journey to Kona (2019), and Journey to 100 (2018). He's a high-performance endurance coach and education professional with 20 years coaching experience and a drive for helping others to reach their full potential. Nick is the founder of The Run Journey, The Ultra Journey, and The Kona Journey. He's been featured in industry publications such as Trail Runner, partnered with industry brands such as Ultra Trail Australia and speaks regularly to endurance athletes and professional associations. Nick's coaching is underpinned by a Bachelor of Applied Science (Human Movement) and a Bachelor of Education. His personal accomplishments are varied and include winning the state trail championships, the state ultramarathon championships, and running a 100 km ultra in the Blue Mountains where he received the highly sought-after silver belt buckle. His marathon personal best is 2 hours, 45 minutes, he has set numerous ultra-marathon course records along with representing Australia in multiple triathlon races and also finished the ultimate race – the Hawaii Ironman World Championships. Nick is well known for allowing his clients to improve their running and finish with a smile.CONNECT WITH NICK:Get your Run Fit Score: https://scorecard.therunjourney.comNick on Instagram (@theultrajourney):https://www.instagram.com/theultrajourney/Nick on LinkedIn: https://www.linkedin.com/in/nick-muxlow-367aa8108/ The Run JourneyWebsite: https://www.therunjourney.comFacebook group: https://www.facebook.com/therunjourney The Ultra JourneyWebsite: https://www.theultrajourney.comFacebook group: https://www.facebook.com/theultrajourney The Kona JourneyWebsite: https://www.thekonajourney.netFacebook: https://www.facebook.com/thekonajourney  CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com 

Relationships. They can make a good business great. But bad relationships make everything more difficult. Why do some relationships feel easy while others seem so incredibly hard? In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan talks with Grammar Factory author Kate Mason about her journey as personality expert to published author and podcast host, and about why understanding (and adapting to) differences in personality types is so important both in business and at home.  GUEST BIO: Kate MasonThe Personality Coach and Author of Who is this Monster (or Treasure) in my House KATE MASON is a business owner, international keynote speaker, teacher, MBTI presenter, coach and author. Based in Adelaide South Australia, Kate has spent over 40 years in business, teaching, and coaching. She is trained in personality profiling and is highly experienced in the understanding of personalities. Using facts, fun and humour, Kate shares the personality tools that will provide you with a new understanding and knowledge about people. Her solutions and helpful hints will help you connect with not just the personalities in your household, but everyone in your life.EPISODE LINKSThe 5 Love Languages Quiz: https://www.5lovelanguages.com/quizzes/love-language CONNECT WITH KATEEmail: thepersonalitycoach@gmail.comWebsite: https://thepersonalitycoach.com.auBook Website: https://katemasonauthor.comPodcast: Personalities, Parenting and Partners (https://katemasonauthor.com/podcast/)Kate on Facebook (The Personality Coach): https://facebook.com/thepersonalitycoach/Kate on Instagram (@KateMasonAuthor): https://instagram.com/katemasonauthor/Kate on Twitter (@KateMasonAuthor): https://twitter.com/katemasonauthor/Kate on LinkedIn (The Personality Coach): https://www.linkedin.com/in/katemasonauthor/  CONNECT WITH SCOTThttps://entrepreneurtoauthor.comhttps://grammarfactory.comscott@grammarfactory.comScott on LinkedIn (@scottmacmillan): https://www.linkedin.com/in/scottmacmillan/ Scott on Instagram (@scottamacmillan): https://instagram.com/scottamacmillan/ Scott on Twitter (@scottamacmillan): https://twitter.com/scottamacmillan/ Scott on Medium (@scottamacmillan): https://scottamacmillan.medium.com 

Have you ever logged into LinkedIn and found sleazy sales messages in your inbox? Have you ever logged into LinkedIn and NOT found sleazy sales messages? As annoying as it can be to get those…it's even more annoying to have to send them. If you shudder at the thought of receiving and sending cold DMs on LinkedIn, buckle up…this episode is for you.  In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with digital ad expert Mark Firth about using paid traffic on LinkedIn and other platforms to scale your business profitably and consistently.  GUEST BIO: Mark FirthAfter 18 years in B2B in companies like IBM, Siemens & start-ups Mark Firth has helped hundreds of clients land deals with companies like Facebook, BMW and of course small + medium CEO's. Mark specializes in Facebook & LinkedIn Ads and has built a multi-million-dollar business helping B2B consultants build a profitable and impactful business, a consistent sales pipeline full of prospects, and a sales process that predictably converts them into high-paying clients.  CONNECT WITH MARKWebsite: https://www.markfirthonline.comWebsite: https://www.clientsimpact.comMark on Twitter: @MarkRFirthMark on LinkedIn: https://www.linkedin.com/in/markfirthonline/  MARK'S SOFTWARE RECOMMENDATIONSGrain: http://grain.coDescript: https://www.descript.comNotion: https://www.notion.so   CONNECT WITH SCOTTEntrepreneur to Author™ Select membershipentrepreneurtoauthor.com grammarfactory.comscott@grammarfactory.com  

A book…well-conceived and well-executed can serve as a master content asset that delivers results well beyond its initial publication. Done well, you'll have nailed your message, clarified your audience, and articulated the value of your ideas and approach for helping those you serve.  So, it only makes sense that the work you've already put in can be leveraged beyond the pages of the book itself.  But is a book the only way to approach this?  In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with CEO of c+p digital and fellow podcast host Susan Diaz about the why and how of content creation and how content anchors may be just what you need to supercharge yours.  GUEST BIO: Susan Diaz Susan Diaz is the CEO of Toronto digital marketing firm c+p digital, focused on helping small businesses leverage podcasting as their key marketing anchor. She's the mom of a 10-year-old, wicked smart little girl, who inspires her everyday to simplify things and educate better. Susan is obsessed with podcasting and co-hosts 2 podcasts: The 4 am Report – on what keeps marketers and founders up at night, and ABCDEI – conversations around unlearning bias, one alphabet at a time.  CONNECT WITH SUSAN C+P Digital https://cp.digital Susan on Instagram: @wearywordsmith Susan on LinkedIn: https://www.linkedin.com/in/susandiaz/ The 4 am Report podcast The ABCDEI podcast  FREE OFFER All the podcasting resources you need, by pain point: https://cp.digital/podcasting-hub/ Browse these resources to see what stage of the content creation journey you're in. And chances are we have a podcast for that (or video, or article, or guide, or masterclass – or, really, if we're honest, all of it.)  CONNECT WITH SCOTT Entrepreneur to Author™ Select membershipentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan

He's a fitness trainer. A good one. But when the COVID-19 pandemic hit, he realized he needed to do something different from all the other trainers who were competing for attention and business. He needed a difference maker... an edge.  In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan talks with fellow author, health and fitness trainer, and founder of the Personal Revolution Method™ Jay Quarmby about how authorship not only helped him weather the pandemic storm, but also how his new book became his ‘magic key', opening doors he never thought possible.  GUEST BIO: Jay QuarmbyAustralian born, now Canadian resident, Jay has been building a name for himself as a Fitness Professional and Lifestyle Specialist in Toronto since 2008. He is known for helping overworked executives and entrepreneurs achieve balance in their life through health and wellness optimisation. He has written a best-selling book called Your Personal Revolution: 5 Steps to Taking Back Control of Your Health and Fitness and has recently launched Personal Revolution Reset Experiences – bespoke day events for small groups designed to bring people together to reset and rejuvenation their bodies, minds, and spirits.   CONNECT WITH JAYthepersonalrevolution.comJay on Instagram: @thepersonalrevolution  FREE OFFERContact Jay through his website thepersonalrevolution.com to request a free copy of his best-selling book Your Personal Revolution: 5 Steps to Taking Back Control of Your Health and Fitness  CONNECT WITH SCOTTEntrepreneur to Author™ Select membershipentrepreneurtoauthor.com grammarfactory.com 

Some suggest great ideas are like shooting stars, gone in a flash. That is unless you write them down.  But then what, how does that good idea come to life? In this episode of The Entrepreneur to Author Podcast, your host and bestselling author Scott MacMillan speaks with award-winning book coach Kelly Irving. Together they deliver tips, tools, and insight that will help you buckle down and get that manuscript written and published in 2022. GUEST BIOKELLY IRVING helps change-makers author work that matters and makes an impact. As a bestselling-book coach, editor, and creator of The Expert Author Academy she nurtures writers from idea to implementation, with camaraderie and (firm but friendly) butt-kicking built into every step. Her work results in global book awards and major publisher deals (she has never had a book pitch rejected), and transforms businesses from 6- to 7-figure turnovers. Most importantly, it empowers authors to produce work that enriches both their life and others. FREE RESOURCES5 Secrets to a Successful Non-Fiction Book Workshop www.kellyirving.com/workshop Find and validate your best book idea in just 15 minuteswww.kellyirving.com/canvas CONNECT WITH KELLYInstagram: @goodcontentkelFacebook: The Expert Authorhttps://www.kellyirving.com/  Episode LinksEntrepreneur to Author™ Select membership Contactentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan 

ROI. Return on investment. Is it just a mythic and elusive goal for the entrepreneur-turned-author? Unless you're writing only for the love of it or to check an item off your bucket list, then it better not be. But with most part-time authors generating paltry income from book sales, how can you make sure your book delivers the goods?  In this episode of The Entrepreneur to Author Podcast, your host and bestselling author Scott MacMillan discusses the 3 key monetization strategies entrepreneurs should focus on to deliver business results from their book. Episode LinksEntrepreneur to Author™ Select membership  Contactentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan

As an entrepreneur, you write your book for a reason: to build your authority and grow your business. ‘Business growth' may mean different things to different people; however, foundational to nearly every E2A goal is that of building authority. Authority, credibility, and profile provide the leverage that makes everything easier, better, more effective. So, now that your book is written and published, how do you go about building authority? In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan discusses the foundational Authority Building strategy that every entrepreneur-turned-author should execute to support their business goals.  Episode LinksEntrepreneur to Author™ Select membership  Contactentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan 

After the writing and publishing are done, next comes promotion. How will you let the world know about your newly minted book?  In this episode of The Entrepreneur to Author Podcast, your host and author Scott MacMillan discusses the many promotional options available to self-published authors, and then walks listeners through strategies that really work.  Episode Links VOX article: The convoluted world of best-seller lists, explained Entrepreneur to Author™ Select membership  Contactentrepreneurtoauthor.com grammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/ Scott on Instagram: @scottamacmillan Scott on Twitter: @scottamacmillan Scott on Medium: @scottamacmillan 

The internet changed the game when it comes to book distribution.  The narrow channels that were once the norm have now expanded allowing first-time authors access to new and growing pools of potential readers. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan discusses the best and most distribution channels for getting your book into the hands of your ideal readers. Episode Links Entrepreneur to Author™ Select membership Contactentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan 

 Who doesn't love the feel and look of a fresh, crisp hardcover book. It's impressive. It has gravitas.  But, that hardcover or even your paperback book, isn't always the most convenient format, especially if you're commuting to work or jogging around the track.  You've written your first book, but how does your audience want to consume it?  In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan takes you through the important steps of selecting the publishing formats that are best for your book and your readers.   Episode LinksAudiobooks are here to stay: Insights on Canadian listeners (BookNet Canada)Entrepreneur to Author™ Select membership  Contactentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan

Readers go through a series of micro-decisions as they decide whether to buy and read your book. This is called the Book Consideration Funnel and your book's title is normally the first stage of it. Getting it right is key for getting your book into the hands of those who need it most.  In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan introduces the Book Consideration Funnel, or BCF, and then shares his Three Ds of a Great Nonfiction Book Title and a Four-Step Process for coming up with and choosing yours.  Episode Links Publisher Rocket PickFu Survey Monkey  Entrepreneur to Author™ Select membership  Contactentrepreneurtoauthor.com grammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan 

With your manuscript locked, it's time to get it published.  This is certainly one of the most important final furlongs in this journey called authorship.  But how do you select the right publishing model for your authorial debut? That's the next question.  In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan will introduce you to the four major publishing models, the pros, cons, and costs involved with each, and then provide some tips on choosing the ideal publishing model for you.  Episode Links Entrepreneur to Author™ Select: entrepreneurtoauthor.com/entrepreneur-to-author-select/  Contactentrepreneurtoauthor.com grammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/ Scott on Instagram: @scottamacmillan Scott on Twitter: @scottamacmillan Scott on Medium: @scottamacmillan 

 Your manuscript is written, and now a second pair of eyes is vital. Especially when those eyes are looking through the lens of a professional editor.  Even the best-of-the-best work with editors to take their writing up a notch and get their work ready for publication.  Professional editing isn't a nice-to-have…it is a must for ensuring your book builds your authority, rather than tearing it down.  In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan looks at the five types of editing that will take the manuscript to the next level and prepare you to publish the best book possible.  Episode Links Editing types: grammarfactory.com/editing/types-of-editing/ Entrepreneur to Author™ Select: entrepreneurtoauthor.com/entrepreneur-to-author-select/  Contactentrepreneurtoauthor.com grammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan

You've written your manuscript. It's full of interesting ideas, novel concepts, and great stories and anecdotes. You're pretty proud of it…and of yourself. But you know somethings need to be fixed. Well, you're right where you should be. It's time to self-edit. Time to root out those problems you may not have noticed when you were deep in the proverbial trenches. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares how to self-edit your manuscript and improve it significantly before ever involving a professional editor. This is a vital step towards authorship is often the difference between a good book and a great one. Contactentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan 

We have the first draft of your new book! Yes, it's rough around the edges…but you've got a solid foundation. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan teaches how to add crucial supporting content…the bells and whistles that bring your manuscript to life. He also shares vital storytelling tips and techniques that engage, enlighten, and entertain readers. And what about visuals!? Do you need them? You'll find out along with where they'll best fit. Listen to Episode 9 of Entrepreneur to Author now and discover how to take your first-draft manuscript up a level, and closer to bookshelves. Episode LinksThree-Act Story Structure Worksheet: entrepreneurtoauthor.com/three-act-story-structure-worksheet/ Entrepreneur to Author™ Select membership: entrepreneurtoauthor.com/entrepreneur-to-author-select/ Contactentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedinScott on InstagramScott on TwitterScott on Medium

It's time for your thoughts, your creativity, and yes… your fingers to come alive!In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan details how to set (and commit to) a writing plan: Getting into the right mindset, putting your head down, and getting the first draft out in all its messy glory.Rough and rugged? Maybe. But you're finally writing!Listen to Episode 8 of Entrepreneur to Author and learn the keys to getting your first-draft manuscript out of your head and onto the page.Episode LinksSetting up and formatting your manuscriptImproving typing speedContactentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedinScott on InstagramScott on TwitterScott on Medium

Writer's block is real. And so is wasted time writing content that ends up cut during editing. But can all this be avoided?  With a clear, concise, and organized Book Blueprint, authors are armed with a roadmap of sorts…a detailed document tailored for efficiently and effectively crafting a first-draft manuscript.  In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan offers helpful insight on the must-haves of any great book blueprint. Listen to Episode 7 of Entrepreneur to Author now and learn to plan your book the right way. Episode LinksTranscription service: Rev.com Mind-mapping tool: Mind Meister Mind-mapping tool: ScappleContactwww.entrepreneurtoauthor.comwww.grammarfactory.comscott@grammarfactory.com Scott on Linkedin: www.linkedin.com/in/scottmacmillan/ Scott on Instagram: @scottamacmillan Scott on Twitter: @scottamacmillan Scott on Medium: @scottamacmillan

There are many types of books on the market. Do you know what type of book yours will be? What types of books are best suited for the entrepreneur-turned-author? In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan covers the four major book types best suited for the entrepreneur writing an expertise-based, nonfiction book. Listen now to Episode 6 of Entrepreneur to Author.  Contactwww.entrepreneurtoauthor.comwww.grammarfactory.comscott@grammarfactory.com     Scott on Linkedin: www.linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan

Now that you've decided to leverage your expertise throughout authorship, what are you going to write about!? It's a world where content is meaningful, impactful. Content is vital. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan covers how to decide what to write about in your expertise-based, nonfiction book using a winning and proven content strategy laid out in his best-selling book Entrepreneur to Author. Listen now to Episode 5 of Entrepreneur to Author. Show Contactswww.entrepreneurtoauthor.comwww.grammarfactory.comscott@grammarfactory.comLinkedIn: linkedin.com/in/scottmacmillan/Instagram: @scottamacmillanTwitter: @scottamacmillanMedium: @scottamacmillan

You've decided to leverage your expertise by writing a book. Your business strategy is sound, and now the next step is identifying your ideal reader. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan poses that all-important question, "Who are you writing for?" Creating a Reader Strategy for your nonfiction book will help you reach your ideal reader and ensure you're delivering value in your book – both for your reader...and for you. Listen now to Episode 4 of Entrepreneur to Author. Show Contactswww.entrepreneurtoauthor.comwww.grammarfactory.comscott@grammarfactory.comLinkedIn: linkedin.com/in/scottmacmillan/Instagram: @scottamacmillanTwitter: @scottamacmillanMedium: @scottamacmillan

Not every entrepreneur is ready to write a book. And, often, it's their business that isn't ready. But if your business isn't ready to benefit from a book just yet, in this episode you'll learn the nonfiction book strategy secrets needed to fix it. ​In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan shares the three things that need to be in place if you hope to write a book that grows your business. And if you get these right, not only will your book be better, but so will your business. Listen now to Episode 3 of Entrepreneur to Author. Episode LinksNick Muxlow – The Ultra Journey: https://www.theultrajourney.com/Nick Muxlow – The Kona Journey: https://thekonajourney.net/Susie White – Eat. Drink. Innovate: https://eatdrinkinnovate.com.au/innovation-feast/E2A Strategy Workshop: entrepreneurtoauthor.com/strategyworkshopShow Contactswww.entrepreneurtoauthor.comwww.grammarfactory.comscott@grammarfactory.comLinkedIn: linkedin.com/in/scottmacmillan/Instagram: @scottamacmillanTwitter: @scottamacmillanMedium: @scottamacmillan

If you're not acting with purpose, writing a book to build your authority can be a grind, so you'd better have a clear idea of why you're writing. There are eight goals that stand out as the most impactful for entrepreneurs who are first-time authors. Choosing the right one for your situation is critical for making ​good decisions as an author. In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan covers all eight of these goals so you can decide on which will best suit you and your business, saving time and effort down the road. Show Contactswww.entrepreneurtoauthor.comwww.grammarfactory.comscott@grammarfactory.comLinkedIn: linkedin.com/in/scottmacmillan/Instagram: @scottamacmillanTwitter: @scottamacmillanMedium: @scottamacmillan

The power of writing a book...of articulating and sharing your knowledge and expertise in a long-form, written work, and publishing it for the world to read. And of becoming a well-respected authority – a thought leader in your field – in the process. Writing a book is one of the most effective authority-building strategies a business owner can undertake. And in this inaugural episode of the Entrepreneur to Author podcast, your host Scott A. MacMillan lays out not only the rationale and the benefits of authorship but the Entrepreneur to Author STEPS Method for getting it done right.  As Executive Publisher at Grammar Factory Publishing, Scott publishes entrepreneurs who become expert authors. But what's more? He is an expert author himself. Listen to Episode 1 of Entrepreneur to Author now and learn the five critical things you must get right to write and publish a book that gets results. Show Contactswww.entrepreneurtoauthor.comwww.grammarfactory.comscott@grammarfactory.comLinkedIn: linkedin.com/in/scottmacmillan/Instagram: @scottamacmillanTwitter: @scottamacmillanMedium: @scottamacmillan