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Did you know that there is a whole industry around the concept of helping deserving people and organizations to receive recognition through winning awards? In this episode we meet and get to know one of the foremost experts in this industry, Donna O'Toole. Donna grew up in the South of England in a real castle. At the age of 16 her family conditions changed, and she had to go to a home with four other girls who also lost their family arrangements. Donna had to go to work although she had wanted to go to university. Eventually she did get to earn her degree.   Donna studied linguistics and found ways to use her growing knowledge of the field. Eventually she discovered the value of recognition and how helping people and companies gain recognition made them better for the experience. She began working to help people and companies earn awards. She will tell us about this fascinating subject and why earning awards is important. She gives us statistics about how after working to win awards and the subsequent recognition sales and overall exposure usually grows.     About the Guest:   Donna O'Toole is an award-winning entrepreneur, international awards judge, and bestselling author of WIN! – the ultimate guide to winning awards. She's also the founder of August Recognition, a global leader in awards strategy and part of the Dent Global group, helping purpose-driven entrepreneurs stand out, scale up, and make a meaningful impact.   Named one of the Top 25 Customer Experience Influencers in the world, Donna has transformed the visibility and credibility of hundreds of businesses - from start-ups to FTSE 100 giants - by helping them win the recognition they deserve. Her clients span global brands, high-growth entrepreneurs, and inspirational leaders across every industry.   Donna is renowned for her outstanding success rate in the most prestigious awards in the world, including The King's Awards for Enterprise. She's passionate about the true value of awards - not just the trophy, but the trust, authority, and growth they generate.   Now, Donna is taking her mission even further. Together with her business partner and Dent Global co-founder Daniel Priestley, she's launching a pioneering new AI venture that's transforming the awards industry - making it safer, simpler, and smarter than ever for people to find, enter, and achieve the awards and recognition that matters.   Ways to connect with Donna:   https://www.augustawards.com/ - to get a free copy of my book: Win! and to get a Free awards list LinkedIn: https://www.linkedin.com/in/donnaotoole/ Instagram: @donnaot     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:17 Well, hi everyone, and welcome to another episode of unstoppable mindset. I am your host, Michael Hingson, and I think we'll have some fun today. We get to talk to Donna O'Toole, who is over in England, and she has a very interesting story to tell and a profession that she works at regarding awards. We'll get to all that in a bit. I don't want to give it all away, because it's more fun to listen to Donna tell it than it is to listen to me tell it. No one has ever said that I'm boring, but nevertheless, I always think that the people who come on the podcast are much more fun and interesting than I so I can't I can't argue with that, and of course, that's my job to make sure that happens. But anyway, here we are once again with unstoppable mindset. And Donna, I want to welcome you and thank you for being here.   Donna O'Toole ** 02:09 Thank you. It's great to be here with you. Michael, thank you.   Michael Hingson ** 02:13 And it's what about 930 in the evening? Or no, it's up 737   **Donna O'Toole ** 02:17 Well, it's   Michael Hingson ** 02:19 after dinner. Yeah. Well, thank you for being here. And we're, we're really glad to have the opportunity to do this. And so I'd like to start, it's so fun to always start this way. Tell us sort of about the early Donna growing up and all that. Ah, okay.   Donna O'Toole ** 02:35 Um, okay. So, well, I don't tell very many people this actually so secret. One for you, Michael, I actually grew up in a castle, which makes me sound like I lived in a fairy tale, but I didn't. It was definitely not a fairy tale, and I'm not a princess, so I'm sorry to disappoint anybody.   Michael Hingson ** 02:54 Well, what was it like growing up at a castle?   Donna O'Toole ** 02:59 It was, you know what? It's one of those things that when you're an adult, and you look back, you realize how amazing you were, it was, and how lucky you were. But when you're a child, it's just all, you know, isn't it? So, yeah, we were very lucky. I grew up in a town called Arundel, which is in the south of the UK. It's a very historic town, and the reason that I lived there was because my stepdad was the head groundsman at the castle, so he looked after all of the grounds for the Duke of Norfolk. And yeah, it was a it was a wonderful place to live. We used to be naughty and run around and go hiding in nooks and crannies that we shouldn't be. However, I was permanently petrified that there was ghosts and bats and all sorts of things like that.   Michael Hingson ** 03:48 So were there ghosts?   Donna O'Toole ** 03:49 Yes, definitely, certainly, they were making noises like ghosts, and we couldn't identify what they were. So, yeah, there's a few stories around that castle. Actually around I think there's a ghost of a lady in one in the library, and there is a ghost of a Labrador, actually, that people talk about seeing there as well. So I'm sure they were friendly.   Michael Hingson ** 04:14 Did you ever see any ghosts?   Donna O'Toole ** 04:16 I think I convinced myself that I did. On many occasion, my bedroom window looked out over Arundel Cathedral, which is was lit up at night, which looks very spooky. I used to be terrified to look out of the window at night, in case I saw something I didn't want to see.   Michael Hingson ** 04:36 So was the castle drafty and cold in the winter?   Donna O'Toole ** 04:40 Yes, definitely very stone and cold. And we had a ray burn. It's called, it's like an auger type thing where you just, you sort of heat up the kitchen by heating up this oven thing. Yeah, I remember putting wood in it. I remember that,   Michael Hingson ** 04:56 wow. Well, that was kind of fun. So how long did you. Live in the castle.   Donna O'Toole ** 05:00 So I lived in the castle until I was 16, and then her life took a bit of an unexpected turn at that point, and we had a difficult family breakdown that resulted in myself being actually taken into care for a while, so I didn't get to I did. I did finish school and finished my GCSEs exams as they were, but it did mean that I didn't get to continue on my education at that point, as I needed to earn some money and learn how to look after myself. So at 16, I was living in a home with four other girls who were in similar situations to me, which is girls who's through no fault of their own, their families couldn't look after them anymore. And we learned to, you know, live and survive and get through life together. And it was a great adventure. There was ups and downs, for sure, but actually at that point, I needed to get some work, and I also wanted to continue studying, so I ended up becoming an apprentice dental nurse, and that is where I started. And I never expected to go there. Wow.   Michael Hingson ** 06:24 I guess, I guess it is an adventure, though. Yeah,   Donna O'Toole ** 06:27 Life is an adventure, and you've got to be ready for whatever it throws at you. That's what I say. And   Michael Hingson ** 06:31 I think that's a good way to put it. I think that life's an adventure, and I think that we can choose how to look at life no matter what happens, and either we can think things are positive and grow with whatever occurs or not. Yeah, 100% 100% and   Donna O'Toole ** 06:46 actually, if it wasn't for that part of my life, I don't think I would be here today, doing what I'm doing now. So it's, it's incredible how you can't predict where life's going to take you, but you do go on a journey. So I actually became a dental nurse. And then I got bit bored of that, and my brain was always active, trying to think of something new to do. And I spotted a gap in the market for at the time dentists had there was just this legislation that changed that meant that dentists always had to have a nurse or a chaperone in the surgery with them, whereas before they hadn't had to have that. And so what was happening was you had all these small dental practices whereby the the dentist couldn't work if their nurse was on holiday or off sick or on maternity leave or something. So I spotted this gap in the market to be to start a dental nurse agency to fill those gaps, if you pardon the pun, and and to actually go all over Sussex and support the practices that needed help. So that was at the age of 19, I started my first business, and yeah, it was a great   Michael Hingson ** 08:00 success. I was just going to ask how successful it was.   Donna O'Toole ** 08:03 Yeah, it was great, and I really enjoyed it. And I got to know so many people. I trained nurses, which I really enjoyed as well. So I developed myself whilst I was developing them, which was great and and then after that, I I stopped that business and handed it over to some good friends who were brilliant nurses to have my children and to take a little break while I have my two daughters.   Michael Hingson ** 08:27 Now, did you ever get to university or college?   Donna O'Toole ** 08:31 Yeah, so then had my girls, and still I've got a very busy brain that needs a lot of occupying. So I thought, right, what can I do now? I've got two children under the age of four or five. I know I must need something else to do, so I decided to go back, finally, to university, and I studied linguistics, so English language linguistics at the University of Sussex in in the UK. And interestingly, it's incredible, because during that part of my life, I absolutely loved every part of it. I was really passionate about English, and as a child, I'd wanted to be an English teacher, but because my life had gone on a different path, it wasn't something that I'd been able to do. But actually, during that time, I studied large language models and computer mediated communication. And it just absolutely blows my mind that through making that decision and then further decisions later down the road, I'm actually now launching a company that is AI based that is containing large language models. So it's really, like, amazing how you can connect the dots in your in your journey.   Michael Hingson ** 09:45 And of course, you're calling it Donna GPT, right? I had to. I   Donna O'Toole ** 09:51 love it. I'm Michael. I am definitely calling it that now.   Michael Hingson ** 09:56 Well, that's, that is cool though.   Donna O'Toole ** 09:58 Yeah. So when I. Actually completed my degree. I came out of that and thought, right, well, I need to do some work now. And I started writing for businesses. I'm quite a business writer. I'm a real aura of people who can write fiction. I think that's incredible, yeah, but I'm definitely on the factual side. So I started business writing. Then I started, just by coincidence, started writing award entries for some businesses. I then started working with another awards agency, and I really saw, then the power of how awards and recognition helped people to reach their potential in business and in life, and so that then took me on my next journey.   Michael Hingson ** 10:47 Well, awards are, are interesting. And of course, we hear about awards for all sorts of things, but tell me more about the power of awards and where they where they can fit into society.   Donna O'Toole ** 11:00 Yeah. So, so we work from I work with business awards, so generally speaking, so even back then, it was sort of working with entrepreneurs, or entrepreneurial businesses, or even big brands, whereby they wanted to recognize their achievement and they wanted to raise their profile, so they needed to raise brand awareness, perhaps around what they do, their services, their products, and what's always quite I find quite interesting about awards is people who've never been involved in awards tend to come into them with quite skepticism, which is understandable. It's not a regulated industry, so you do have to be a bit skeptical and do due diligence around what awards you're entering. But they come into them with skepticism about themselves and actually whether they have what it takes to win. And very often, what I found was they did have what it takes to win, they just didn't have know how to communicate it in a way that others could understand that they had what it took to win. So my job, as I see it, is to really support them, to communicate their story, their data, their evidence, everything that they're doing, and turn that into a proposition that demonstrates why they would be exceptional at what they do, or their team is exceptional, their brand is exceptional, so that They can stand out in awards.   Michael Hingson ** 12:21 So it's almost like you're helping to train potential award recipients to respect what the awards are and what they do. Yeah,   Donna O'Toole ** 12:31 it is always understanding what they're looking for, what the criteria is, and how they can stand out against it. But also, you know, most people who are involved in a business, whether you're running a business or whether you're a part of a team or you're a manager, we don't have the time to stop and look back and think, wow, what have we done over the last year? What have we achieved? What you know, what's really standing out about us? We just don't give ourselves that time. So recognition and awards is a really good opportunity to stop and look back and celebrate together the development journey that you've been on in your business and and motivate your team and the people around you to do even more because you're recognizing it   Michael Hingson ** 13:13 well. So how did you actually get involved in doing awards in the first place? What that's a pretty unique sort of thing to take on.   Donna O'Toole ** 13:23 Yeah. So it was kind of a journey from starting out in business writing and then moving through into doing a few award entries, and then that became more and more, and then I worked for another organization. And then in 2016 I decided the time was right to launch my own company and to start supporting more people with awards. I was, had already been involved with the industry, so I was very well supported by some great awards in the industry. And so yeah, I I started my new business, and that was called August recognition. And because I'm a linguist, I like words that have extra meanings. And August actually means in its second sense of the word, when you're not using it as the month actually means respected and admired. So in my mind, I had started an agency that enabled people to be respected and admired for what they did, and help them raise their profile that way. So   Michael Hingson ** 14:24 you don't really hear a lot about the industry of helping people get awards, but I gather it's probably a fairly substantial industry around the world.   Donna O'Toole ** 14:35 Yeah, it's 10 billion pound industry in the awards industry in itself. It's 2 billion just in the UK. So yeah, it's a big, big industry. There's so many events connected to awards. There's so many different processes. So yeah, and there's, if you imagine, every different industry there is in the world there's awards for it. I dare you to find an industry where there's not an award. Yeah. Even,   Michael Hingson ** 15:02 I'm sorry, even, even AI. And that's pretty even AI, yeah, yeah. And so when AI starts generating its own awards, then we can probably worry a little bit,   Donna O'Toole ** 15:13 yeah, we're eating ourselves, yeah?   Michael Hingson ** 15:17 But still, it's, it's a fascinating, well, topic and industry to talk about, because I'm sure there's a lot to it. Of course, like with anything, there's also a lot of politics and all that sort of stuff, but, but it must be a fascinating industry to to be a part of and to see when you help somebody get an award. How does all that work? Yeah, so   Donna O'Toole ** 15:42 usually, well, we work with businesses from the smallest business in the world right through to the biggest business in the world, literally. And what I really love about the whole process is you, you as a small business, you can use the same strategies, you can enter the same awards as the biggest businesses can and you can win. So what I really love is that you you don't have to be a certain size, you don't have to be a certain type of business. You just need to be having an impact in some way on something, and then be able to tell It and Prove It, essentially.   Michael Hingson ** 16:19 So how do you as a person in the industry make your money or earn your money as part of all of this? So   Donna O'Toole ** 16:26 we work with clients who are looking for recognition. So for example, a brand may come to us and say, you know, over the last couple of years, we've done some great learning and development projects. We've trained our teams, we've digitized our processes, we've done all of these great things. We'd love to recognize the people that have worked so hard and really, you know, give them the recognition that they deserve. So we will then look at their project, look at their business. You know, what kind of impact has that had on it might be internally. It might be that it's had a great impact for their customers. It might be it's had a great impact for the impact. For the employees. And then we'll look at all of the data around that, and we will create, we will research which are going to be the best awards to recognize them, which criteria they match, which categories they match, and then essentially, we'll support them to execute all of the work that needs to go together to go into the awards process. Someone's once said to me, did you ever think you'd be running a business where you're basically writing exams every single day? Yeah, it's a bit like that. Fortunately, I don't do the writing anymore so, but yeah, I kind of love it.   Michael Hingson ** 17:36 Yeah. Well, it seems like it would be sort of your your writing exams every day, or you're involved in helping to prepare people for the exams.   Donna O'Toole ** 17:45 Yeah, it's very analytical from looking at what's been achieved, but then it's all about communication and how you're going to deliver that to the awards process. And it's all about finding the right awards that are going to give them the right recognition, that's going to really have a return on investment for the motivation of the team, for the brand awareness, whatever it is that their goals are, that they're hoping to get to.   Michael Hingson ** 18:06 Well, so awards in general, it seems to me, create a lot of recognition. And you say that recognition has the power to make people unstoppable? Tell me a little bit more about them. What that means to you? Yeah,   Donna O'Toole ** 18:24 absolutely. Um, something I call awards imposter syndrome, which is where, you know, often, and this typically is with entrepreneurs and smaller businesses. They they'll come to us and say, you know, I'd really love to get some recognition of my brand, but I really, I think we we're doing enough, or don't know if we're worth it or we could really stand out. And actually, you know, what we want to do is make them unstoppable. We we want them to see where all the power is in what they're doing and how they can make a difference in the world. So we will go and discover all of that about their business, and then help them to communicate it in a way that even now they can see what they're doing is brilliant. And then through that recognition, there's a lot of research to show the amount of motivation that awards bring to people, even more so than even a pay rise, you know. So through that recognition, it makes them feel more able. I always say to people you know, don't think about business awards right now. Think about the awards that you won when you were a child. Think about when you were at school and you entered awards in the swimming competitions or dancing competitions. Someone want someone told me today they won a competition for the best recorder player. I said I thought, I thought we had to ban recorders. But you know, when you got that recognition as a child, we didn't think, Oh, my goodness, I'm you know, do I really deserve it? I'm so shy. Let's not tell anyone about this recognition. We loved it, and it enabled us to go on and do more. So we want to do okay, we won that swimming competition. Let's do another swimming competition. Let's really learn our craft and do more and more of what we do better and better. Her and I liked people to try and think of that feeling that they had then and bring that into now with their business. You know, don't be humble about what you're doing, because the more that you can shout about your success, the more that you can help other people to achieve success through what you're doing, and the more you've got a platform to shine a spotlight on something that you believe in and that you want to make a difference in the world about. So, you know it, I call that, I say to people, you know, if you're feeling like a bit of an imposter about awards, one of the best things you can do is to create what we call a who wins when you win campaign. And what that is, is sort of putting a stake in the ground and making a pledge to say, when we win this award, we are going to go and do this great thing, and it might be we're going to go and do a team beach clean together. We're going to mentor some people. We're going to celebrate as a team and go out for the day, or we're going to plant some trees. You know, it could be anything that means something to you, but it's a really good opportunity to seal that recognition with something that reminds you that you are worth it and really helps you get over that imposter syndrome and celebrate your achievement.   Michael Hingson ** 21:14 I assume you also run into the other side of that, which are the people who just think by definition, because they are, whoever they are, they must deserve awards, whether, yeah, must be a lot of that. Yes. So   Donna O'Toole ** 21:27 a while back, because I'm a linguist, I interrogate language all the time. I can't help it. And I would look at, I judge a lot of award entries all from around the world. Judge the leading competitions in many countries. And I would look at these award entries, and I could tell what the person was thinking when they're writing the entry, as they're coming as you're reading it. And I developed these 10 personas of different types of people that enter awards. And so we've got everything from the imposter to the ostrich who wants to hide their head in the sand to the bridesmaid who's always the always, never quite makes it to the podium. And one of those actually is the peacock. And the peacock is the one who thinks they're going to win everything, and does come across like that, but isn't great about taking the feedback when they don't win.   Michael Hingson ** 22:20 Yeah, that's really the issue, isn't it? Right? It's they don't take the feedback, and they don't change what they do and why they do it and how they do it, to be a little bit more humble in what they're all about.   Donna O'Toole ** 22:33 Absolutely, absolutely. We've also got an awards persona called the politician, and that's somebody who doesn't answer any of the questions, and all their numbers don't add up.   Michael Hingson ** 22:46 Now, I wonder what my cat would think about awards. I wonder dogs are humble, but I don't know that cats are necessarily,   Donna O'Toole ** 22:56 yeah, they've definitely got a bit more persona going on, haven't they? I don't   Michael Hingson ** 23:01 know if they necessarily would be interested in awards, because they tend not to want to stand up in front of public and do stuff. That's   Donna O'Toole ** 23:07 true, that's true. Yeah, they're kind of yeah, they're their own creature, aren't they? They are, aren't they? I don't think they think they need awards, actually,   Michael Hingson ** 23:15 yeah, that's right. They don't think they need awards. They think that everybody should just recognize them for who they are,   Donna O'Toole ** 23:20 I might have to add a new persona to my league now.   Michael Hingson ** 23:26 Well, you know, there's, there's value in that, but, but still, so you've, you've helped a lot of people with awards. I wonder if you have a story that you could share where they've received recognition and it just completely changed their lives and what they did and what they do. Oh,   Donna O'Toole ** 23:49 so many, so many of those. Yeah. So, I mean, let's think of an example. So a few years ago, I was working, actually, it was interesting. I was I was introduced by on email, just to a gentleman called Andrew, who I was introduced by the Department of Trade and Industry here in the UK, who said he's got a great story. He's got a great business. He's growing fast. We think he should win some awards. We should talk to you. And so I was like, great. Let's get on a call, Andrew. And every time we booked a call, he didn't turn up to the call. And I thought, oh goodness, you know, it's like three attempts at this call and it's just not happening. And I just emailed him and said, look, it looks like you. Maybe you're not interested in winning awards, so, you know, catch up with me if you ever get the chance. And he emailed me back, actually, this is in the introduction of my books. And he emailed me back, and he said, Donna, I'm so so sorry. I'm going through a really difficult time at the moment. His wife had cancer. His son was being bullied at school, and he was really struggling, and he'd started a business that would have grown very quickly, whilst also as a side hustle, while. Also doing the job, and he was quite overwhelmed. And I said, he said, you know, and he actually said, so if I can't even turn up for a call, how could I possibly win an award? So I said, Oh, my goodness, okay, let me, let's get together, and I'll let you know whether you can win an award or not. But this is a big award we're talking about, because he'd actually been recommended to enter what was the Queen's Awards for Enterprise. It's now the king's Awards, which is the biggest and most prestigious business award in the UK, if not in the world. And I said, let's, you know, you've been recommended for this. Let's, let's at least explore it. So I went over to his house. We had a coffee, I went through everything of his business, and I said, You know what I do? Think you've got what it takes, but I don't think you're in the right mindset to be able to manage so let us help you. So he agreed, we worked on that project, and a year later, because that's how long it takes, I was absolutely delighted. He won the Queen's awards for innovation, and it was game changing for him. And what I really loved about it was, it's a couple of things. So one is because he's a techie person, and he had launched it was a software product that he'd developed. He'd put the logo for the award on his website, and he measured the impact that that was making on his website, which is really useful for me to know, because often people don't do that. And he got came back to me in a couple of months later, and he said, in three months, his sales have gone up by 30% because of the impact of winning this award. And you know, when you're running a business and you're trying to run a family and you've got other things going on that are really important, you need your sales to go up without you having to work harder, because it gives you the free time. It gives you the ability to employ people to support you. It gives you then the time back with your family when they need you most. So I was absolutely delighted for him that it had an impact on him and his business that would enable him to actually have the time that he needed with his family and help them and support them. So that was something that was game changing in my mind, for, you know, for a really personal reason. And I was delighted he was happy to share that in in my book. Yeah, so that that was a lovely one.   Michael Hingson ** 27:14 So what is kind of the common thread? Or, how do you what is it you see in someone that makes them award winning, that that genuinely makes them award winning, as opposed to the politicians and peacock   Donna O'Toole ** 27:28 Okay, so what it is is they need to be making an impact in some way. And I think people tend to be quite fixated on on measuring or looking at their customer service, but I'm looking at their customer impact. So what their customer impact is that's something customer service is transactional, right? Customer impact is transformational. So what is it that you're doing that is making a difference or making life easier in some way for your customers? Or it is could be internal as well. So it could be your employees, for example, but generally it's impact. Now, with Andrew's story, the software that he developed, it was the first software that had the biggest ability to, I mean, I'm not a techie, so I'm probably describing this in the wrong way, the ability to display charts and graphs with the biggest amount of numbers. So we think, Okay, well, why is that important? Well, these are the graphs and the charts that are going into ECG machines in hospitals. These are going into universities to do research. You know? These are going into all sorts of things, stocks and shares. They're going into Formula One racing cars. There's so many, there's so much impact coming out from having designed that software that it's having an impact on us as humanity, and that's the kind of golden thread that you want in your award, is, what is the impact that you're having, and where can you show and prove that it's making a difference to someone, somehow, somewhere?   Michael Hingson ** 28:56 And I assume there are, we've talked about it, but I assume that there are a lot of people who are award winners who never, just never thought they would be, even though they're, they're perfectly capable and, oh yeah, they're deserving, but they, they don't, they're not doing it to seek the award. They're doing it to do what they want to do.   Donna O'Toole ** 29:18 Yeah, and they need, they need the recognition to shine that you know, 90% of businesses are small businesses now, and it's a very noisy world out there when you're trying to sell your products and services, you need to be able to do something that helps you to cut through and to get into customers minds and build trust. 85 Nielsen did a study 85% of customers now want to see credible awards on your website, on your products, before they will have the trust layer there to buy from you. What's really interesting is, years ago, we had, you remember when reviews came out? So Amazon was one of the first organizations to do reviews. I actually studied. Reviews and the mechanisms and language structures in them. And we all trusted reviews at the beginning, because, oh, great, you know, someone's going to tell us what their experience was of this thing, and we love it. And then as time went on and as the decades have progressed, we then learned not trust reviews, because it was like, Oh, hang on, they might be fake reviews, or, you know, that could be a competitor, putting a bad review on a competitor. So there's lots of reasons then not to trust reviews. So then we go, oh, well, what do we trust? Then we can't just trust what the business is telling us. We need something that's external, that's third party, and that's going to enable us to trust that brand. And then what we saw then is the pandemic happened, and we all went to shopping online. We all went to living online, and we all saw businesses fall apart and lose money who we never expected to because they didn't have the digital transformation turn around quick enough, or for whatever reason, there was a lot of businesses that suffered in the pandemic, and a lot thrived, and since that then, it was almost like awards and reviews together became even more important to all of us, because we needed something to help us to trust the brands other than, you know, the strongest referral, which is a word of mouth referral. So if you haven't had a word of mouth referral and you've gone online and you found something through a search, how do you know whether you can trust putting your money into that business to buy its products or services? So this is really where we come back to recognition, to say, Well, no, this is a this brand gives excellent customer service, or this brand is a great place to work. It really looks after its employees. So there's a huge amount of reasons now why businesses do awards to demonstrate they are trustworthy in so many ways like nowadays. You know, we live in a world where employees want to work for organizations that will look after them and that will treat them well, so that employees looking for jobs will go out looking for the businesses that have got a great place to work accreditation or award because it makes them trust that they're going to be looked after. Well,   Michael Hingson ** 32:08 it's interesting. Nielsen did a study back in 2016 regarding brand brand loyalty and disabilities, and what they found was that people with disabilities are at least 35% more likely to stay with an organization and buy from an organization that has done things like really taken the Time to make their websites accessible and to make their their environment welcoming to people with disabilities, because it is so hard to oftentimes deal with companies they're they're companies that that I deal with their websites. They're just not accessible, and they don't want to change, and it's not magic to make them accessible, but they don't, and then there are other companies that do, and I agree with the Nielsen study. It makes perfect sense, because the reality is, you're going to steal with companies that that really take the time to show that they value you being there, yeah,   Donna O'Toole ** 33:17 well, it's interesting, actually, because I've been looking at this in the awards industry and accessibility, and it's something that I'm passionate about as well. And so we've just written a white paper, we've just done some research, commissioned some research, and we've just written a white paper on accessibility and awards, because we want people to be recognized, whatever, whoever, whatever they do, it shouldn't be saved for anyone who isn't, you know, doesn't have a disability or can't access their forms. You know, it should be open to absolutely everybody. So we've been looking into that now and seeing, you know, what is it that we can do to influence the industry to be more accessible and to really share recognition for all?   Michael Hingson ** 33:59 Yeah, well, and, and it's important, I think, to do that, because there have been enough statistics to show that roughly 25% of the population has some sort of a disability in the traditional sense of the word. Now, I have a different view than that. I believe that everyone on the planet has a disability, and for most people, their disability is you're light dependent. You don't do well in the dark, and if suddenly you're in a building and the power goes out or whatever, you scramble around trying to find a light source or a smartphone or a flashlight or whatever. But the reality is that all those light sources do is cover up your disability. On the other hand, I do recognize that there are people. We're in a minority by any standard, because we are, we are not the traditional, if you will, person. We do tend to be blind, or we tend to be deaf or hard of hearing, or we tend to be low vision, or we don't walk, and there are fewer of. Less than there are of the rest of you light dependent people, and so you don't recognize the disability that's there. But it's, it's important, I think, for people to recognize it. Because in reality, when people suddenly realize, Oh, I've got my own challenges, then you get to be more aware of and want to, at least a lot of times, think about ways to make the world a more inclusive place overall.   Donna O'Toole ** 35:27 I think that's such a great way of looking at it, and it really helps immediately. I couldn't see exactly what you you're saying is, yeah, 100% as soon as the lights go out, I'm completely incapable of knowing what to do next. So, yeah, you're absolutely right.   Michael Hingson ** 35:44 Yeah, it is. It is one of those things that we just don't deal with enough. But nevertheless, it's, it's there. So there, there are a lot of reasons to to deal with access, and that's why I work with a company called accessibe that has been they started smaller and narrower in scope, but they have become very robust in doing things to make the internet a more inclusive place. And so one of the things that they've learned is you can't do it all with AI, although AI can help. And so there are so many things to be done, but the reality is, there are a lot of different kinds of disabilities that really need the Internet to and website creators to pay attention to their needs, to make sure that they, in fact, do what's necessary to make the web accessible to those people. It's a challenge.   Donna O'Toole ** 36:40 It is, and we're going through that challenge at the moment, actually. So I'm just launching a new business, and it's called, it's an AI platform that's going to enable people to do exactly what we do as an agency, find, enter and win awards, but on a platform that is accessible to everybody. So it's aI enabled. But obviously, as you exactly say, that's not the end of the story. So there's a lot of work to do, and we're doing lots of research to find out what we need to do to make sure that that is accessible to everybody, because we want to enable more people to have a good chance of getting the recognition they deserve through a platform that enables them to do that, rather than perhaps miss out on really vital recognition that could help to promote what they do just because they can't access it.   Michael Hingson ** 37:31 Yeah, well, and it happens way too, way too often. Yeah. And it's not like it's magical to make the web more inclusive. It's just that a lot of people don't know how to do it. Although the information is readily available, they just don't consider it a priority.   Donna O'Toole ** 37:48 Yeah, absolutely. So yeah, we're really putting this front and center. My business partner is Daniel Priestley. He's just been on the driver CEO actually talking about the AI side of it. So together, we're really working at trying to join all the dots so that we get all the right technologies in there and ways of working. So I'll be getting you beta testing that. Michael,   Michael Hingson ** 38:14 absolutely. And if there's any way to help, I am very happy to help. Thank you. So Don't, don't hesitate to reach out. So we will. We've now said that publicly for the whole world, that's all right. So what do you say to the person who says winning an award is just not for   Donna O'Toole ** 38:33 me? I think often, you know, I was thinking about this earlier, actually, and I was thinking, you know, there's different things that we're all in favor of and all not in favor of most of the time, when I come across people who say a winning awards is not, for me, is they either haven't been involved in an awards process before, or they feel a bit shy of it and like a bit of an imposter. And, you know, it's a risk, isn't it? You're putting yourself up to be judged, ultimately. So it does take a bit of courage, and it takes a bit of reflection. So, you know, I say, Look at what impact you're having, you know, go away and see, have you got impact on your customers? Somehow, have you got impact on your community? Somehow? It doesn't all have to be about transactional business. It could be that actually you're doing something great for the environment or sustainability or for a community source or for charity, you know, so what are you doing that's making a difference, and it could recognition help you to do more of that? Could it give you the spotlight to enable you to do more of that purpose? Because if it could, then why not, you know, why not do it and get some recognition?   Michael Hingson ** 39:36 Yeah, well, and that makes sense. And but some people may still just continue to say, well, I don't really think I've done that much, and so it isn't for me.   Donna O'Toole ** 39:47 Yeah, absolutely. And you'll always have people who don't want to do everything at the end of the day, you know, it's probably, realistically, it's probably, you know, the top 10% of businesses that are looking to win awards because they're already in that zone or. Where they're, you know, they're growing, they're they're trying to transform. They're always jumping on the next best thing. So, you know, it's a good way to benchmark ourselves as well, and to say, you know, how can I progress this year? Well, what would it take for me to win this particular award? Let's say, let's have a look at what it would take, and let's see if we can get to the business, to that stage, because that way you can develop the business first, before you even think of entering the award, so that you have got the impact, and you have got, you know, all the right things to show that you're making a difference.   Michael Hingson ** 40:31 Yeah, and you brought up a point earlier, which I think is extremely interesting, the whole issue of awards and reviews, one of the things that I do when I'm looking at buying a product that I'm not overly familiar with is I love to look at the worst reviews for the product. Yeah, they're the most fun, because you find out really quickly. If you look at those reviews, you find out whether the person really knows what they're talking about or not and whether they really got good arguments. And I find that the people who give the bad reviews generally are, are not, are not necessarily, really giving you substantive information that you can use.   Donna O'Toole ** 41:15 Yeah, exactly. That's often the way I am. I actually studied reviews, and I looked at the different language structures and reviews of different retail stores, and how, how the the language that the people used in their reviews influenced the buyers. And it was really funny, because this is back in the days. This is just when I was at university. I was doing my dissertation, and it was what we were looking for. What I was looking for was what represent, what people felt represented good value for money. Because no matter how much money you've got, whether you've got a pound to spend or 1000 pounds to spend, you just want to get good value for money for what you're spending. So it doesn't really matter how pricey the product is. It matters your perception of good value for money, and that's essentially what tends to come across in a review, even if people don't say it is whether they think it's good value for money or not, whether it's the brand or the actual product. And it was really funny, because I did this whole study, and I came up with a structure that retailers should use to give to their reviewers to then put the review in in the most helpful way possible for the people then looking at the reviews who want to purchase the product, and I it was great, and I was really happy with it, and got first class and all of that. Anyway, a while later, I bought a coat from a store called Debenhams in the UK, which is now only online. But I bought this coat, I wrote a review and put it on their website. And it was quite the early days of reviews. Still, two days later, Debenhams called me, and I couldn't believe it, because when you had to leave your review, you had to leave your name and number, and it was like, I said, it's a very new thing then. And they actually telephoned me, and they said, Hello, we want to say thank you for your review that you left about this coat, and I still have the coat. And because, because of your review, we sold out the product. And so we want to say thank you. So we're sending you a voucher. And I got this voucher through the post. And I mean, you wouldn't get that, I don't think nowadays, no, but it really showed me the difference that a review could make on a product back then, you know, and how writing the right type of review, not just saying it's great, but why it's great, why I considered it good value for money about the material and the sizing and the shape and all of the quality and that kind of thing. It gave people reassurance to buy, and that's what we're looking for when we're looking at reviews. And that's where awards can come in and kind of secure that trust as well. I don't know about you, but I get down rabbit holes with reviews on things like trip,   Michael Hingson ** 43:52 oh yeah. Well, what I found is, if I look at the positive, the best reviews, I get more good technical information, and I got and I get more good product knowledge, but then I look at the bad reviews, and the reason I look at those is I want to see if they truly are giving me the same information the other way, and they don't. They're it's totally emotional, and a lot of times it is just not, in fact, what I or others find with the products, and that the bad reviews tend not to really give you nearly the information that the bad reviewers think they're giving you if you if you read them carefully. And I think that gets back to your whole issue of studying language, but still, they're not giving you the information that they really ought to be giving you. And, you know, I've had some where somebody gave a bad review to a product because the box arrived and it was open or wasn't sealed. Well, yeah, all right, so what   Donna O'Toole ** 44:55 exactly I know it's ridiculous. I mean, I think we're as consumers a bit more. Pragmatic about it nowadays, but as businesses, we need to be able to demonstrate to our customers in every way possible, you know. And that's why social media now and user generated content is so popular. Because we don't want to see what it looks like on a model anymore. We want to see what it looks like on a real life, personal we want to hear someone's like real life, day to day experience of something, as opposed to a polished article on it, right,   Michael Hingson ** 45:26 which, which is, is the way it ought to be. And again, that gets back to substance. And the the people who give really good reviews are generally the ones that are giving you substance. I've had some bad reviewers that had very good reasons for why they feel the way they do. And then you look at it and you go, Well, maybe it doesn't fit in their situation or, aha, they really know what they're talking about. I'm going to take that into consideration when I look at buying this product or not. But a lot of them   Donna O'Toole ** 45:57 don't. Absolutely, no, absolutely, yeah, I could do this for days.   Michael Hingson ** 46:04 Yeah. Well, it is. It is fascinating, but it's part of human nature   Donna O'Toole ** 46:09 psychology, isn't I tell you when else it comes up and it's quite interesting. So often we make companies may approach us and say, Leo, we want to win awards to be the best place to work. And we'll say, okay, great, you know, tell us about the workplace, and we'll go through all these different criteria with them, and they tell us all this great stuff. And then we go and do our own research as well, because we need to verify this, right? And we go on to glass door, and then we see some horrendous reviews from employees that have left. I think, okay, maybe this is, maybe this is not quite all the story we're getting here. Yeah. So, you know, the thing with awards is, if you are saying anything about your business, you're going to have to prove it. So reviews from your customers and reviews from your employees are super important for awards. Actually,   Michael Hingson ** 46:59 I find as a speaker that letters of recommendation are extremely important. In fact, I even put it in my contract that if someone likes the talk, then I expect to get a letter of recommendation. And for a good amount of people, they do that, although I've had some people who forget or just don't. But the letters are extremely valuable, especially when they go into detail about not just the talk, but like in my case, I view when I visit a customer, or when I view when I talk about going to speak somewhere, I believe that I'm a guest like anyone who goes, and it's not about me, it's about them. It's about the event. It's about the people who are putting it on. It's about the audience. And I always want to make sure that I do everything I can to be as not a problem as possible. And I know that there are some people that don't do that. I had a I had an event once where I went and spoke, and while there, I talked to the person who brought me in, and I said, What's the most difficult speaker you ever had? Had come here? And I was just curious. I was curious to see what he say without any hesitation. He said, We had a woman who came to speak, and we honored the contract, although still don't know why, but she insisted that in the green room, and so there had to be one, but in the green room there had to be a brand new, never used crystal champagne flute full of pink M M's. Now what does that have to do with being a speaker? Well, I know some people just like to take people through the wringer. They want to try to drive the point home that they're the bosses. Well, I think that, you know, I know what I can do. What I said to the guy, though afterward I said, Well, okay, I hear you. They actually did find peak Eminem. So was interesting. I said, Well, let me just tell you that if you bring cheese and crackers, I'll share them with you.   49:10 They brought you that we had fun, yes,   Michael Hingson ** 49:13 but, you know, but, but he, he understood that there were no demands. I wouldn't do that. I just think that that's not what I'm supposed to do as a speaker. My job is to in a well, inspire and motivate and and to educate. But it's not my job to be difficult. And I've gotten some wonderful letters that say how easy I made it to work with them, which is great. Yeah, fantastic. I'm sure you did. So it's, it's a lot of fun to to see some of those, and I've gotten some great stories over the years, which is really   Speaker 1 ** 49:46 a lot, and that's why they love to have you. Well, I hope so   Michael Hingson ** 49:53 we still do it, and it's a lot of fun to help and motivate and inspire. But yeah, I. I and by the way, I guess I'd never be interested in pink M M's anyway, so I wouldn't see the colors. So,   Donna O'Toole ** 50:08 yeah, glass of water is just about the thing on my list.   Michael Hingson ** 50:12 Yeah, well, you know, I'll take M M's if they show up. And I'm not going to demand them, that's okay. But you know, people are interesting. So once somebody's won an award, you've talked about this some, but when I once somebody has won an award, what's next?   Donna O'Toole ** 50:28 So next, it's all about, well, sharing it to demonstrate why people often forget to tell people why they've won an award. They just say that they've won an award. I think it's important to say, why? Like, what is it? What is it? What impact are you having? What's the difference that you're making out there in the world? Why have you won and share that on your profile? As I said, you know, people buy from people now as well. If you're winning an award as a leader or as a speaker or as an entrepreneur, you know people want to know about that because it helps to give credibility to what you do and trust like, just like those letters of referral that you're talking about. So, you know, get that on your LinkedIn profile, get it onto your podcast, you know, all of those different things, and take pride in your work and share that   Michael Hingson ** 51:14 I had a salesperson I hired is my favorite sales guy, and when I asked him, as I asked everybody who came to apply for jobs, what are you going to be selling for us? Tell me about that. He is the only person who ever said, The only thing I really have to sell is myself and my word. Your product is stuff, and it's all about trust and it's all about honoring my word. And he said, The only thing I asked from you is that you backed me up. And I said, well, as long as you do a good job, you know, but he understood it, and he's actually the only person that I ever hired that really articulated that, but that was always the answer I was looking for, because it really told me a lot about him. Just that simple answer told me more about him than anything else anyone, even he could say,   Donna O'Toole ** 52:06 yeah, absolutely. So it's so important, and you know, so I'm part of a key person of influence program that Daniel Priestley runs, and it's I do profile coaching for entrepreneurs to help them to become a key person of influence in their in their industry. And now that's not being an influencer. That's being someone who's known for being good at what they do and being a key person in that industry. And you know, work flows to you if people know what you do and know who to come to because you're the expert in that area, if you're a small business, you're an entrepreneur, you're struggling to get leads, then actually maybe you need to make yourself put bit more known. People tend to be bit shy and hide behind their brand. But you know, if you look at people like Richard Branson, you know, we when you trust an entrepreneur, then you will buy from the brand. And there's many more entrepreneurs I could mention, who when the trust is lost with them because of their behavior in some way, then their brand suffers. It's quite clear to see, yeah,   Michael Hingson ** 53:09 do you find that most people who win an award do carry on and do positive things as a result, and that their brand and what they do improves, or is some people win and just falls by the wayside.   Donna O'Toole ** 53:27 Generally speaking, if you're the people that are going in for awards, the brands that are going forwards, they're progressive, so they usually progress with it. There's a piece of research that shows that businesses that have won awards are around 77% more valuable than businesses without awards even five years after winning. And that's because when you're going for an award in business, you've got to do a lot of develop. You know, there's got to be some good stuff happening in your business. And so naturally, the businesses that are doing those good things want to keep doing more of those good things internally, and so they tend to keep driving the business forward. And they have that motivation. They have motivated teams who are being recognized for the work that they're doing, and all of that naturally pushes them forward. So in five years time, they're still leagues ahead of their competitors that are not winning awards.   Michael Hingson ** 54:20 So always worth exploring winning awards. Oh, 100% Yeah. If   Donna O'Toole ** 54:27 I always say, I think, quote Nelson Mandela on this, you've got nothing to lose. You'll either win or you'll learn. If you don't win, then you should learn something about what you do need to do to win, and that will bring your business on.   Michael Hingson ** 54:39 Absolutely agree it's like, I also believe there's no such thing as failure. Failure is really it didn't go the way you planned. And so what do you learn in order to make that not happen again?   Donna O'Toole ** 54:51 Yeah, exactly, that exactly. So we need that kind of resilience in business today,   Michael Hingson ** 54:57 if people listening and watching this. Just take away one lesson and get one piece of advice out of this. What should it be?   Donna O'Toole ** 55:04 Understand your impact? I would say people don't often understand their impact. So ask your customers, ask your employees, what's improved since we've been working together? What? What if? What's improved for you since you've been using our product? And then calculate up what is that impact that you're having? You know, if 90% of your customers are saying that since using your product, I don't know, they're they're they're having a better their their accounts are better, or their skin is better. You whatever it is your product or your service is, then you've got impact that you're having. So start investigating what that impact is, and then that will help to steer you towards which kind of awards you could potentially be winning as well.   Michael Hingson ** 55:47 And of course, if you really think about your impact and whoever you are and whatever business you're doing, and you do monitor that, then that's one of the most important things that you can do about your business anyway, and people should be doing that.   Donna O'Toole ** 56:01 Yeah, exactly. But probably 90% of people that come to me aren't measuring their impact, and so it's a surprise, but I always say, Well, if you don't know what your impact is, how do you know that what your product or your services works? Just because people are buying it, you still need to know what your impact is. How do you measure impact? Oh, you can measure it in so many different ways, and you want in awards to be able to demonstrate it both quantitatively and qualitatively. So typically, in large corporate organizations, they will be measuring impact. So there's something called net promoter scores. So, you know, they'll be asking customers, would they recommend them? They'll ask them what they're enjoying about their products and things. So they tend to have some kind of measurement built into their process, in their customer departments, however, in smaller businesses, often they don't. So I say, you know, draw up a simple survey, ask your customers what's changed since you've been working with us. Let's say you're a service provider. So are you less stressed since you've been working with us? Do you have more revenue coming in since you've been working with us? What is it? And get them to answer a little survey. And then you could go all this collective impact that you can put together to look at the percentages and see what that's telling you. And if you don't want to know what the impact is in your business, then I question why you don't want to why   Michael Hingson ** 57:16 you're in the business in the first place, exactly. Well, tell us about your book. You've mentioned books several times, yeah.   Donna O'Toole ** 57:23 So I wrote a book called Win, of course, raise your profile and grow your business through winning awards. And really, it's a toolkit for for entrepreneurs. I was working with a lot of large businesses, and, you know, I was conscious that small businesses don't always have the resources to win awards or to be able to outsource. So I wrote a book that they could use to follow the toolkit, essentially, of winning awards. So that's developing their strategy, knowing understanding how awards work and which ones would suit their business, setting awards goals, understanding criteria. What does innovation really mean? What do they want to see? What kind of evidence do I need to provide? How do I know if it's the right race for me? All of those things. So it takes you end to end, through the awards journey internationally. You know, no matter where you are, you can follow the same process, and you could nowadays, it's really important to become the most award winning in your sector, so you can follow the process to get there. And that's a hugely valuable tagline.   Michael Hingson ** 58:26 And I appreciate that you sent us a picture of the book cover, and it is in the show notes. I hope people will go get   Donna O'Toole ** 58:31 it absolutely and it is on Audible as well, so that everyone can access it. So yeah, enjoy listening to my voice a lot more.   Michael Hingson ** 58:39 I was just going to ask if you read it. I did read it for you.   Donna O'Toole ** 58:44 Do you know what it was? I was so proud of that I was more proud of the audible recording than I was of writing at the book. But I don't know why. I think it's because I actually really enjoy listening to books on audio. So I'm quite passionate about listening. I like listening to the actual author's voice, though. So I found I was quite interesting, actually, when I found, when I recorded it, that was quite good at recording audio. The studio guy that I was working with was like, Oh, you're really good at this. We could just drop it words back in if there was a mistake.   Michael Hingson ** 59:14 There you are. See, it is so much better to edit today than it used to be, because now it is. It is all electronic, and I, I edit from time to time, just different things and all that I don't we work on not editing the podcast. That is, I don't want to cut out part of a conversation, because it is a conversation, but, but now you can do so many things, like, if there's a lot of noise, you can even filter that out without affecting the camera. It is so cool.   Donna O'Toole ** 59:43 Yeah, very, very clever. So, yeah, get it on Audible. There you   Michael Hingson ** 59:47 go. Well, great. Well, I hope people will Well, I want to thank you for being here. This has been a lot of fun, and you should get an award for doing it. That's all there is to it. But I really appreciate you being here. And. I appreciate all of you out there listening to us and watching us. Love to get your thoughts. How do people reach out to you? Donna, if they'd like to to talk with you,   Donna O'Toole ** 1:00:09 absolutely. So you can con

Daniel Priestley is a successful entrepreneur, author, and speaker known for his expertise in business growth, personal branding, and entrepreneurship. He is the co-founder of Dent Global, a company that helps small businesses scale through strategic positioning and influence. Priestley has written several best-selling books, including Key Person of Influence and Oversubscribed, which focus on building authority, attracting opportunities, and creating demand in competitive markets.In our conversation we discuss:(00:00) - Why should people tune in to a podcast about entrepreneurship?(03:01) - How do economics change over time?(08:04) - Job replacements and new jobs brought by new discoveries(15:36) - Value of work(26:32) - How to choose the right business for you?(34:18) - How do you know if it's a good business?(41:24) - Starting a business with the full capacity of AI(54:54) - AI wrapper businesses(1:01:50) - AI advancement effects on having experts(1:06:44) - When to decide if you'll focus on one thing or multiple things in business?(1:16:14) - The 5 P'sLearn more about Daniel:https://danielpriestley.com/  / danielpriestley  https://www.instagram.com/danielpries...Watch full episodes on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@seankim⁠⁠⁠⁠⁠⁠⁠⁠Connect on IG: ⁠⁠⁠⁠⁠⁠⁠https://instagram.com/heyseankim⁠

The second most popular episode to date, featuring Daniel Priestley.On April 23rd 2024 I wrote a post on Linked in, titled ‘I hate Daniel Priestley'. See https://www.linkedin.com/posts/philfraser_i-hate-daniel-priestley-im-sueing-activity-7185564354442854400-nVXA/.The post went viral! Off the back of it Daniel agreed to be a guest on the podcast.Before you start listening to this week's episode make sure you have a pen and paper ready. Daniel Priestly delivers a masterclass in Entrepreneurship and business ownership, with tons and tons of brilliant ideas and advice.Note you can get Get 14 days for free and 20% off your first 3 months at ScoreApp via https://share.scoreapp.com/9aa33263.INTRODUCING DANIEL PRIESTLEYDaniel Priestley is the Founder of Dent Global and ScoreApp. he has founded multiple 7 & 8 figure ventures, been awarded Entrepreneur of the Year and is the author of six entrepreneurship books, including Key Person of Influence, Oversubscribed and Entrepreneur Revolution. He regularly speaks at conferences and have been a business coach to several fast growth (Inc5000) entrepreneurs and celebrities.EPISODE HIGHLIGHTS[00:03:30] Introducing Daniel Priestley[00:05:30] The number one thing all business owners need to decide[00:08:00] Introducing the CAOS Theory[00:11:00] How to build an audience[00:15:30] How to create, and the benefits of, a Wait List[00:21:30] The CAPSTONE Pitch structure[00:27:30] Can anyone be an entrepreneur?[00:32:00] What is a Key Person of Influence?[00:37:00] How to be a Key Person of Influence; using the 5 Ps[00:41:30] Your book should be a sales person or why you should your book away as a gift[00:45:00] What is a product eco-system? And why you should have one. Listen to live example.[00:53:30] How to create a scorecard campaign[00:59:30] Lifestyle businesses v performance businessesKEY TAKEAWAYS & BUSINESS LEARNINGS• Develop an audience then a product/offer• Entrepreneurship is sexy from a distance but up close its rough going• The door to success doesn't have a handle; you have to kick the door down• The only way to get cut-through is the founder talking about the business• Use the 5Ps to raise your position as a Key Person of Influence• Assessment-based selling can be used in any businessTHE BEST MOMENTS“If you gave me millions of dollars to launch a business I'd leave it on the shelf”“People don't want to do the stuff that's not sexy”“I only build stuff if thousands of people want it”“People like people more than brands”VALUABLE RESOURCES FOR YOUWebsite: www.leedsbusinesspodcast.com LinkedIn - https://www.linkedin.com/company/leeds-business-podcast/Website: https://danielpriestley.com/ https://share.scoreapp.com/9aa33263https://www.dent.global/LinkedIn: https://www.linkedin.com/in/danielpriestley/DON'T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL'My half of the agreement; Every week I bring you inspiring Leeds Business people FOR FREE.Your half of the deal - Share this episode with just ONE person who you think will get value from itYOU MAY ALSO LIKE

The world in 2025 has never felt more unsure, but using the newest technologies and timeless business advice, Daniel Priestly says this is the time for the biggest and most revolutionary opportunities to gain wealth  Daniel Priestly is an award-winning serial entrepreneur who has built the entrepreneur accelerator company Dent Global and co-founded the quiz marketing platform Score App. He is the author of bestselling books such as, ‘Key Person of Influence' and ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits'.  In this conversation, Daniel and Steven discuss topics such as, how to 10X your income, the 90-day side hustle formula, the secret marketing hack Google use, and how to survive AI taking your job.  00:00 Intro 02:03 Helping Millions Build Businesses 03:53 How to Capitalize in the Digital World 08:01 Where Do You Learn Entrepreneurship? 10:23 The Importance of Writing in Your Learning Phase 13:21 The Rise of Personal Brands and Decline of Institutions 15:47 Why We Went From the Logo to the Person 18:25 Technology Is Giving Power to Individuals 21:33 Leaders Have to Become Human and Unscripted 22:48 Communicating Ideas: NSFAG Technique 24:50 The Game of Personal Branding 27:59 Creating Differentiation in a Noisy Crowd: 5 Things 32:53 How to Test the Demand for Your Product 36:44 $200 to Figure Out the Demand for Something 45:29 How Friction Creates Value 48:08 The 10/90 Percent Model 50:26 The Entrepreneur Sweet Spot: Should You Pursue an Idea for 10 Years? 52:25 Does Geography Matter in Success? 01:05:18 What Company Would You Start in 2025? 01:07:18 Using AI 01:11:40 Capitalizing in AI 01:15:39 What's Your Investment Strategy? 01:18:59 What's the Cost of Starting a Company? 01:21:15 Is the Current Tax System Okay? 01:22:08 Entrepreneurs' Relief 01:28:35 The Counterpoint of Wealth Creation by Millionaires 01:32:55 Trump in Power 01:34:42 Ads 01:35:38 The Fundamental Moves in 2025 01:37:08 The Mountain Analogy 01:42:56 Love, Passion, and Repetition 01:46:16 Why You Should Write a Book! 01:50:17 Google Report: The Messy Middle 01:53:25 How to Start When You Don't Have a Brand 01:54:03 The 5 P's Rule Follow Daniel:  Instagram - https://g2ul0.app.link/DyXMfookeQb  Twitter - https://g2ul0.app.link/2yBnZUwkeQb  Website - https://g2ul0.app.link/HpUTO9ukeQb  YouTube: You can purchase Daniel's book, ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits', here: https://g2ul0.app.link/mK0HWcWkeQb  Spotify: You can purchase Daniel's book, ‘Scorecard Marketing: The four-step playbook for getting better leads and bigger profits', here: https://amzn.to/3WlIQ2V   Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes  My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook  You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb  Follow me: https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Linkedin Jobs - https://www.linkedin.com/doac Adobe - https://www.adobe.com/uk/express/spotlight/stevenbartlett?sdid=5NHJ82ZD&mv=social PerfectTed - https://www.perfectted.com with code DIARY40 for 40% off 1% Diary - Join the waitlist to be the first to hear about the next drop of The 1% Diary! https://bit.ly/1-Diary-Megaphone-ad-reads  Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane have crowned this as one of the best episodes they have made, full of valuable knowledge from serial entrepreneur, bestselling author and international speaker Daniel Priestly. Daniel shares his thoughts on the state of the UK right now, where you can find the right opportunities as an entrepreneur and content creator and how to become a key person of influence. He also talks about why business brands are dead, his experience of being interviewed on Diary of a CEO and his blueprint for turning your audience into customers. KEY TAKEAWAYS · From getting better advertising results to hiring talent, creating a personal brand for a business is one of the essential ways to make your business run better. This was the initial reason Daniel started guesting on podcasts. · Daniel has been given more speaking opportunities since appearing on Diary of a CEO and has been able to increase his speakers fee too. · Daniel reveals he would have paid hundreds of thousands to appear on Diary of a CEO because it generated millions in revenue. His Score app gained 9,000 monthly trials, Dent saw hundreds of sign-ups, and he sold 30,000 extra books. · Daniel believes Dubai represents a modern "frontier city" where ambitious entrepreneurs can thrive without tax constraints. He admits if he were 25 again, he'd "murder it in Dubai" working 80-hour weeks to build wealth quickly. · Drawing from his 15 years running Dent Global, Daniel argues that entrepreneurship can't be taught through traditional education it must be learned through hands on experience. · From his extensive podcast guest experience, Daniel has learned the crucial importance of hooking listeners in the first 30 seconds. He intentionally front loads his accomplishments and value proposition rather than giving slow biographical intros. · Daniel still runs private dinner parties to bring together high level connections, people will attend just to meet other guests even if they don't know the host. This is his hack for becoming a key person of influence! · Based on his analysis of modern business, Daniel thinks AI will handle functional tasks but can't replicate the human ability to make things happen that wouldn't otherwise occur, which he believes is key to future success. · From growing multiple successful companies, Daniel advocates using "campaigns" rather than niches - pointing to Nike's evolution from running shoes to multiple targeted campaigns as the model for how businesses should grow and expand. BEST MOMENTS "Because of technology, you can build a network at scale of tens of hundreds if not millions of people, where people like and trust you because of things like podcasts” “I don't think entrepreneurship can be taught” "Small businesses do very very well targeting the top 1%" "Growing your personal brand just makes everything else easier" "Business brands don't work anymore... Elon Musk has burst into the car industry and Tesla's worth more than the entire industry combined as a market capitalisation. He's been able to achieve his growth with minimal amounts of debt relative to other car companies." "The most patriotic thing you could do is leave [the UK] because it sends them a signal - you lost me, you crossed the line, and then they dial it back."     VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Comparing Podcast Production Options | using AI? Building a High Ticket Offer | The Best Way to Monetise a Podcast ABOUT THE HOSTS Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK's largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Are you ready to use Key Person of Influence to get your business goals? This week's episode with New York Times bestselling author and leader of Dent Global, Daniel Priestley, has all the answers you need. Daniel Priestley is a New York Times bestselling author and the leader of Dent Global, where he and his team develop entrepreneurs to stand out, scale up, and make a positive impact. 40,000 entrepreneurs have attended his workshops around the world, and over 3000 people have taken part in his accelerator programs. Needless to say, he's making his mark by helping others make their mark. This is Daniel Priestley 's story... Daniel Priestley was working at McDonald's when he met Randy, the franchisee. Randy encouraged Daniel to look into entrepreneurship, and Daniel began reading The Emyth. This book opened the door to entrepreneurship for Daniel and made him feel that it was something he could do. Daniel went on to write several books on the subject, including Key Person of Influence and Oversubscribed. In Key Person of Influence, Daniel outlines the five Ps of becoming a key person of influence: pitching, positioning, production, promotion, and profit. By following these steps, Daniel believes that anyone can become a key person of influence in their industry.  Tune in now to learn how to stand out, scale up, and make a positive impact! In this episode, you will learn the following: Daniel shared what lessons he learned from Randy when he works at McDonald's (00:04:00) Who a key person of influence is and why does it matter in today's world? (00:09:06) The five P's of key Person of Influence (KPI) (00:12:55) The importance of pitching in enrolling people into a new way of thinking and behaving.(00:15:00) The Eiffel tower analogy (00:19:56) Who is a good example of a key person of influence (00:22:50) Why a key person of influence, helps move a business or an organization from functionality to vitality” (00:26:24) Why people are focused on the entire marketplace instead of focusing on the key few (00:32:36) What is Signaling and why is it important (00:42:30) The importance of having a central philosophy or mission around what you do (00:52:00) What are the Four types of products.(00:55:00) Why campaigning is an effective approach (00:59:40) The idea that social media can be used as a tool to build a personal brand (01:07:00) Notable quotes: “We all have the ability to make a dent and that we can do it while also having fun doing it. But we have to do it using the right strategies that will allow us to make the kind of impact that we want to make” - Billy  “Anyone can play an instrument. Not everyone could play an instrument well” - Billy “Prolific beats perfect” - Billy “When you become a key person of influence, your goal is not to try and sell you, and you don't make a lot of you're not trying to make money by selling your time and your energy and all that sort of stuff. People aren't buying you. They're actually just attracted to your business empire, and your empire sits around you” - Daniel  "The real skill with pitching is there's an element of leverage." - Daniel  Resources: Daniel Priestley Website:  Danielpriestley.com https://www.dent.global/ Books: https://danielpriestley.com/daniel-priestley-books/ Socials:  Linkedin: Daniel Priestley Instagram: @danielpriestley Twitter: @DanielPriestley Facebook: Daniel Priestley Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com This is an encore episode and was originally published on December 9, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to generate loads of opportunities for your business online? Today's episode is an absolute MUST for anyone serious about building a business! Daniel Priestley, a visionary serial entrepreneur and bestselling author breaks down how to build a B2B business from scratch, master client conversions, and dominate LinkedIn with a clear, step-by-step guide to success. As the founder of Dent Global, an award-winning entrepreneur accelerator, and the co-founder of ScoreApp, an AI platform used by 5,000+ companies for surveys and lead generation, Daniel is a titan in the entrepreneurial world. Back for his second interview on the show, Daniel dives deep into why B2B trumps B2C, how to leverage AI for a strategic edge, and the secrets to scaling through effective outsourcing. Plus, he shares his exclusive ‘Cinderella glass slipper' assessment for qualifying prospects. So, folks, don't miss this game-changing episode – Daniel's insights will, without a doubt, revolutionise your business and impact your life in ways you can't even begin to imagine. You won't learn this information anywhere else, so tune in and get ahead of the game! Catch Daniel's first appearance ‘Unleashing Your Entrepreneurial Beast: Business Tycoon Daniel Priestley's Secrets Revealed!' here: https://www.youtube.com/watch?v=-V8q6m91lTE Discussion points:  0:07:22 Daniel's appearance on ‘The Diary Of A CEO'0:15:17 Why Daniel is worth an hour of your listening time0:18:58 Steps to take before starting a business0:23:55 Why Daniel prefers building B2B businesses over B2C0:27:40 A roadmap to starting a B2B business0:46:01 Best meeting strategies for successful client conversion0:54:26 How to qualify prospects on sales calls0:59:06 How Daniel grew his LinkedIn profile to 65,000 followers in one year1:01:40 Daniel's "Cinderella glass slipper" assessment to qualify prospects1:18:01 Outsourcing as the next step to scale1:21:42 How Daniel hired a standout team Show Sponsors: Megavrse: Dive into immersive environments in the Metaverse that redefine the future of retail, art, and workhttps://www.megavrse.xyz/#/ Socials: Spencer Lodgehttps://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/  Daniel Priestleyhttps://x.com/DanielPriestleyhttps://www.facebook.com/dpriestleyhttps://www.linkedin.com/in/danielpriestley/ https://www.instagram.com/danielpriestley/?hl=en  https://www.youtube.com/c/KeyPersonOfInfluence/videos

Do you want to generate loads of opportunities for your business online? Today's episode is an absolute MUST-WATCH for anyone serious about building a business! Daniel Priestley, a visionary serial entrepreneur and bestselling author breaks down how to build a B2B business from scratch, master client conversions, and dominate LinkedIn with a clear, step-by-step guide to success. As the founder of Dent Global, an award-winning entrepreneur accelerator, and the co-founder of ScoreApp, an AI platform used by 5,000+ companies for surveys and lead generation, Daniel is a titan in the entrepreneurial world. Back for his second interview on the show, Daniel dives deep into why B2B trumps B2C, how to leverage AI for a strategic edge, and the secrets to scaling through effective outsourcing. Plus, he shares his exclusive ‘Cinderella glass slipper' assessment for qualifying prospects. So, folks, don't miss this game-changing episode – Daniel's insights will, without a doubt, revolutionise your business and impact your life in ways you can't even begin to imagine. You won't learn this information anywhere else, so tune in and get ahead of the game! Catch Daniel's first appearance ‘Unleashing Your Entrepreneurial Beast: Business Tycoon Daniel Priestley's Secrets Revealed!' here: https://www.youtube.com/watch?v=-V8q6m91lTE Discussion points:  0:07:22 Daniel's appearance on ‘The Diary Of A CEO'0:15:17 Why Daniel is worth an hour of your listening time0:18:58 Steps to take before starting a business0:23:55 Why Daniel prefers building B2B businesses over B2C0:27:40 A roadmap to starting a B2B business0:46:01 Best meeting strategies for successful client conversion0:54:26 How to qualify prospects on sales calls0:59:06 How Daniel grew his LinkedIn profile to 65,000 followers in one year1:01:40 Daniel's "Cinderella glass slipper" assessment to qualify prospects1:18:01 Outsourcing as the next step to scale1:21:42 How Daniel hired a standout team Show Sponsors: Megavrse: Dive into immersive environments in the Metaverse that redefine the future of retail, art, and workhttps://www.megavrse.xyz/#/ Socials: Spencer Lodgehttps://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/  Daniel Priestleyhttps://x.com/DanielPriestleyhttps://www.facebook.com/dpriestleyhttps://www.linkedin.com/in/danielpriestley/ https://www.instagram.com/danielpriestley/?hl=en https://www.youtube.com/c/KeyPersonOfInfluence/videos

Welcome to this week's Beyond the Bio bonus episode. In these short recaps, I'm picking out my key takeaway from Monday's show and creating an actionable tip you can implement right now. On Monday's episode, I was joined by Daniel Priestley. Daniel is a serial entrepreneur who has built and sold several successful businesses and written 5 books on starting and scaling businesses. He is the founder of Dent Global, an accelerator and venture studio with offices in the UK, Australia and Canada. He's the cofounder of ScoreApp, AI powered marketing software with clients in over 150 countries. Daniel has won entrepreneur of the year and scale up of the year awards and regularly gives talks for growing businesses. On the show, Daniel and I chatted about guesting on peoples' podcasts and the opportunities it can bring. Daniel shared his concept of the podcast pyramid and what it takes to move up the tiers to star on some of the biggest podcast shows right now. These bonus episodes are full of actionable tips and tricks that you can take forward to raise your profile. I'd love to know if you find these helpful and hear about which action points you've decided to embrace. Connect with me: LinkedIn: https://www.linkedin.com/in/sophie-milliken/ Instagram: https://www.instagram.com/moja_sophie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== X: https://twitter.com/Moja_Sophie Monday's Episode: 047: The Podcast Pyramid with Daniel Priestley

Tell us what you like or dislike about this episode!! Be honest, we don't bite!Daniel Priestley is an award-winning serial entrepreneur and best-selling author who's behind Dent Global and ScoreApp. This guy knows a thing or two about building and selling successful businesses, having started his first company at 21 and made over $10 million in the space of 3 years.We get into the nitty-gritty of what it takes to start and scale a business, the real deal on personal branding, and how to cut through the noise in an AI-driven world. Daniel gives his take on whether newbies should buy an existing business or start from scratch, the secrets to hiring the right team, and why giving equity can be a game-changer. Plus, he shares his thoughts on fixing the education system and the EXACT FORMULA you need to make it as a multi-millionaire entrepreneur.This episode is packed with straight-up, actionable advice to get you fired up and ready to take your business to the next level.Timestamps0:00 - Intro2:54 - Who is Daniel Priestley?4:27 - Did you know what you were doing with your first business?7:01 - Personal Branding - Obama used Social Media to become President12:59 - Being an Influencer and being a Key Person of Influence21:11 -Why You Should Have A Personal Brand28:31 - AI will Make the World Way Noisier30:42 - Buying or Starting a Business - Daniel's Preference for Newbies?34:21 - Scorecard40:20 - Do You Have a Consultancy/Done For You Business?42:12 - Hiring the Right Staff - What is Matt doing wrong?54:26 - How often do you Incentivise with Equity?56:22 - Existing Investor Base or DIY?58:46 - The Education System, How it Could be Better Fixed, Top Key Skills & Topics to Learn01:06:22 - Conclusion—Thanks for watching!SUBSCRIBE NOW FOR MORE!—WebsiteInstagramTikTokFacebookTwitterLinkedIn—LISTEN TO THE PODCAST!SpotifyApple—Who Is Matt Haycox? - Click for BADASS TrailerAs an entrepreneur, investor, funding expert and mentor who has been building and growing businesses for both myself and my clients for more than 20 years, my fundamental principles are suitable for all industries and businesses of all stages and size.I'm constantly involved in funding and advising multiple business ventures and successful entrepreneurs.My goal is to help YOU achieve YOUR financial success! I know how to spot and nurture great business opportunities and as someone who has ‘been there and got the t-shirt' many times, overall strategies and advice are honest, tangible and grounded in reality.

Want to know how to be a guest on Diary of a CEO? In this episode, I'm excited to have Daniel Priestley join me to share his experiences of being a podcast guest. After starring on some of the biggest podcasts in the world, he might just know what he's talking about. Daniel is a serial entrepreneur who has built and sold several successful businesses and written 5 books on starting and scaling businesses. He is the founder of Dent Global, an accelerator and venture studio with offices in the UK, Australia and Canada. He's the cofounder of ScoreApp, AI powered marketing software with clients in over 150 countries. Daniel has won entrepreneur of the year and scale up of the year awards and regularly gives talks for growing businesses. Daniel shares his concept of the podcast pyramid and how you can move up the tiers. He also, of course, shares all the details from his appearance on Diary of a CEO and lets us in on how Steven Bartlett does his thing. So, let's get stuck in… This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/ … Connect with Daniel: LinkedIn: https://www.linkedin.com/in/danielpriestley/ Books: https://danielpriestley.com/daniel-priestley-books/ Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie References: 012: The Power of Podcasting with Jason Graystone 030: Personal Branding Decoded with Ash Jones

Daniel Priestley is an entrepreneur, best-selling author, and international speaker who has built successful multi-million dollar businesses in Australia, the UK, and Singapore, starting with nothing. He co-founded Dent Global, a company dedicated to helping entrepreneurs and business leaders achieve significant success through strategic mentoring and networking. Get Daniel Priestley's Content Strategy (FREE): https://callummcdonnell.substack.com/ Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Follow Daniel on socials: Instagram - https://www.instagram.com/danielpriestley/ YouTube - https://www.youtube.com/c/danielpriestley Twitter - https://x.com/DanielPriestley/ LinkedIn - https://www.linkedin.com/in/danielpriestley/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=callum Work with Callum: https://www.7xcontent.com/ Timestamps: 00:00 Introduction 01:30 Greatest Time to Be Alive 03:43 Key Person of Influence Framework 07:00 The Five P's 08:42 Guide to a Great Pitch 12:07 Published Content Strategy 14:02 7-11-4 Framework 16:45 Daniel's Book Writing Process 18:59 Product Strategy 24:28 Building a Powerful Profile 26:59 Leveraging Podcasts 29:47 Effective Partnerships 36:22 Becoming a Key Person of Influence 39:00 Coaching My Business From £500k to £3M 44:43 Building a High-Performance Team Culture 45:55 Effective Team Models for Small Businesses 47:52 Creating Recurring Revenue Streams 49:17 Cookie Cutter Products 52:09 Negotiating Fair Partnerships 53:51 Challenges Faced by Top Creators 55:23 Diversifying Revenue Streams for Creators 59:22 Testing Business Ideas With Waiting Lists 01:04:05 Three Things That Drive a Sale 01:18:49 Importance of Lead Generation 01:20:33 Quick-Fire Questions

The biggest stages in the world are waiting to welcome you. Are you ready to take the stage? Let me teach you how…. Join The Elite Mastermind with me! There are only 20 seats available. Link here: https://heathermonahan.com/the-elite-mastermind/ In This Episode You Will Learn About:  All the gritty details behind starting your own business The steps you need to take BEFORE you quit your corporate job Why some entrepreneurs soar & others fail How technology is revolutionizing the industry for entrepreneurs & large corporations alike Resources: Website: danielpriestley.com  Read Entrepreneur Revolution  YouTube, Instagram, LinkedIn & Twitter: @danielpriestley Visit airdoctorpro.com, use promo code CONFIDENCE, and save up to 39% or $300, depending on the model. Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  Show Notes:  Are you ready to start your entrepreneurial journey? Maybe you were fired (just like me!) or maybe you are tired of Corporate America? If you are itching to strike out on your own, then it's time to listen to the experts. ​​Let's delve into the world of entrepreneurship with the one and only, Daniel Priestley, serial entrepreneur, bestselling author, speaker, Founder of Dent Global and Co-Founder of ScoreApp. Together, we'll unravel the critical concepts of supply and demand, the transformative impact of AI across industries, and the entrepreneurial mindset needed to thrive in today's competitive landscape. Get ready for a thought-provoking discussion that will challenge your perspectives and spark your entrepreneurial spirit. It's time to explore all that's waiting for you! Your moment is NOW! If You Liked This Episode You Might Also Like These Episodes: #368: The Top Hacks To Elevate Your Influence, Attract Clients & Crush Your Goals This Year with Heather and Melanie Borden! #367: How To Live The Life YOU Want with Ben Nemtin Co-founder of The Buried Life movement, Bestselling Author & Motivational Speaker #366: BANISH Negativity & Welcome In Trust: A Tim Castle Show Conversation With Heather! Learn more about your ad choices. Visit megaphone.fm/adchoices

On April 23rd 2024 I wrote a post on Linked in, titled ‘I hate Daniel Priestley'. See https://www.linkedin.com/posts/philfraser_i-hate-daniel-priestley-im-sueing-activity-7185564354442854400-nVXA/.The post went viral! Off the back of it Daniel agreed to be a guest on the podcast.Before you start listening to this week's episode make sure you have a pen and paper ready. Daniel Priestly delivers a masterclass in Entrepreneurship and business ownership, with tons and tons of brilliant ideas and advice.Note you can get Get 14 days for free and 20% off your first 3 months at ScoreApp via https://share.scoreapp.com/9aa33263.INTRODUCING DANIEL PRIESTLEYDaniel Priestley is the Founder of Dent Global and ScoreApp. he has founded multiple 7 & 8 figure ventures, been awarded Entrepreneur of the Year and is the author of six entrepreneurship books, including Key Person of Influence, Oversubscribed and Entrepreneur Revolution. He regularly speaks at conferences and have been a business coach to several fast growth (Inc5000) entrepreneurs and celebrities.EPISODE HIGHLIGHTS[00:03:30] Introducing Daniel Priestley[00:05:30] The number one thing all business owners need to decide[00:08:00] Introducing the CAOS Theory[00:11:00] How to build an audience[00:15:30] How to create, and the benefits of, a Wait List[00:21:30] The CAPSTONE Pitch structure[00:27:30] Can anyone be an entrepreneur?[00:32:00] What is a Key Person of Influence?[00:37:00] How to be a Key Person of Influence; using the 5 Ps[00:41:30] Your book should be a sales person or why you should your book away as a gift[00:45:00] What is a product eco-system? And why you should have one. Listen to live example.[00:53:30] How to create a scorecard campaign[00:59:30] Lifestyle businesses v performance businessesKEY TAKEAWAYS & BUSINESS LEARNINGS• Develop an audience then a product/offer• Entrepreneurship is sexy from a distance but up close its rough going• The door to success doesn't have a handle; you have to kick the door down• The only way to get cut-through is the founder talking about the business• Use the 5Ps to raise your position as a Key Person of Influence• Assessment-based selling can be used in any businessTHE BEST MOMENTS“If you gave me millions of dollars to launch a business I'd leave it on the shelf”“People don't want to do the stuff that's not sexy”“I only build stuff if thousands of people want it”“People like people more than brands”VALUABLE RESOURCES FOR YOUWebsite: www.leedsbusinesspodcast.com LinkedIn - https://www.linkedin.com/company/leeds-business-podcast/Website: https://danielpriestley.com/ https://share.scoreapp.com/9aa33263https://www.dent.global/LinkedIn: https://www.linkedin.com/in/danielpriestley/DON'T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL'My half of the agreement; Every week I bring you inspiring Leeds Business people FOR FREE.Your half of the deal has two simple steps;1) Share this episode with just ONE person who you think will get value from it2) Post a review of the show or give this episode a 'thumbs up' YOU MAY ALSO LIKEhttps://leedsbusinesspodcast.com/podcast/rachel-woolford/...

“You're standing on a mountain of value. You just can't see it."Join Johnny Page (@johnnypage13) and Matt Verlaque (@mattverlaque) on a new episode of the SaaS Academy Podcast as they explore the remarkable entrepreneurial journey of Daniel Priestley. From diving into $8000 of credit card debt at age 21 to start his first venture, to becoming the Co-founder and CEO of Dent Global—one of the world's leading business accelerators—Daniel's path is truly inspiring.He also founded ScoreApp, a tool that revolutionizes how businesses generate qualified, data-rich leads. Daniel's insights have been featured in prestigious publications like Forbes, Entrepreneur, and the Huffington Post, and he's recognized as one of the top 25 entrepreneurs in London. Drawing from his book "Key Person of Influence," this conversation is packed with valuable strategies for anyone looking to make a dent in the business world. Tune in and learn how Daniel scaled multiple 7 and 8 figure ventures.(1:14) - Importance of launching a waiting list(3:02) - Getting early insight about proper pricing(5:41) - Daniel's background in growing businesses(7:21) - Zeroing in on world-class feature sets(9:17) - Origins of ScoreApp(12:17) - Using scorecards to leverage SaaS growth(16:42) - Advertising works for fueling fires, less for starting(24:19) - How Daniel built an audience for his book ‘Key Person of Influence'(29:01) - What is a micro-niche exactly?(34:48) - Importance of sharing your personal insights publicly(43:19) - Building a personal brand is about the ideal client, not yourself(45:00) - What skillsets can be taught and what are the ones you're just born with?(51:04) - Biggest struggle that impacted Daniel's career(56:43) - Daniel's debt cycle into a growth cycle(1:01:55) - The importance of your team(1:04:55) - Developing assets to reduce dependence(1:12:27) - Daniel's thoughts on building a legacy(1:14:22) - Raising entrepreneurial-minded kidsCheck out Daniel on:➤ [Personal website] (https://danielpriestley.com/ )➤ [Instagram] https://www.instagram.com/danielpriestley➤ [LinkedIn] (https://www.linkedin.com/in/danielpriestley?originalSubdomain=uk)Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry - https://www.amazon.com/Key-Person-Influence-Revised-Five-Step/dp/178133109XEntrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works - https://www.amazon.com/Entrepreneur-Revolution-Develop-Entrepreneurial-Business/dp/085708416XHow To Raise Entrepreneurial Kids: Raising confident, resourceful and resilient children who are ready to succeed in life - https://www.amazon.com/How-Raise-Entrepreneurial-Kids-resourceful/dp/1781334293

In this episode of The Evolving Leader podcast, co-hosts Scott Allender and Jean Gomes talk to James Church. James is passionate about working with founders to present a clear, concise, and credible business case to investors. He is co-founder and CEO of Robot Mascot, a global award-winning investment readiness agency and he claims that his clients are 40 times more likely to raise investment than the average start-up. James has been featured in Forbes, Entrepreneur Magazine, and on numerous industry blogs and podcasts. He has run mentoring sessions at Tech Hub, Google Campus and Runway East, and delivered mastermind sessions for Founder Institute, Design Museum, Dent Global, The Chartered Institute of Marketing and the University of East Anglia.Referenced during this episode:Claim your free copy of James' book ‘Investable Entrepreneur':https://www.robotmascot.co.uk/investable-entrepreneur/Take the PitchReady scorecard and benchmark your ability to raise investment: https://pitchready.co.uk/Other free resources for entrepreneurs and start-ups:https://www.robotmascot.co.uk/free-resources/Other reading from Jean Gomes and Scott Allender:Leading In A Non-Linear World (J Gomes, 2023)The Enneagram of Emotional Intelligence (S Allender, 2023)Social:Instagram           @evolvingleaderLinkedIn             The Evolving Leader PodcastTwitter               @Evolving_LeaderYouTube           @evolvingleader The Evolving Leader is researched, written and presented by Jean Gomes and Scott Allender with production by Phil Kerby. It is an Outside production.

There has never been a better time to be an entrepreneur, but what is the first step? Daniel Priestley is an award-winning serial entrepreneur who has built and sold several successful businesses and written 5 books on starting and scaling businesses. He is the founder of Dent Global, an accelerator and venture studio, and the cofounder of ScoreApp, an AI powered marketing software. In this conversation Daniel and Steven discuss topics such as, the entrepreneurs journey, struggling with mindset shifts when scaling a company, why passion is crucial for success in business, and how AI is changing the business landscape. You can check out some of Daniel's businesses below: KPI Scorecard: https://bit.ly/49mYu2w Scoreapp: https://bit.ly/3OQ0lVg You can order Daniel's most recent book, ‘Scorecard Marketing', here: https://bit.ly/48tZksS Follow Daniel Twitter - https://bit.ly/49qhSMa Instagram - https://bit.ly/49EioWr Watch the episodes on Youtube - https://g2ul0.app.link/3kxINCANKsb My new book! 'The 33 Laws Of Business & Life' is out now - https://smarturl.it/DOACbook Follow me: https://beacons.ai/diaryofaceo Sponsors: Shopify: http://shopify.com/bartlett Vodafone V-Hub: https://www.vodafone.co.uk/business/sme-business ZOE: http://joinzoe.com with an exclusive code CEO2024 for 10% off Learn more about your ad choices. Visit podcastchoices.com/adchoices

Daniel Priestly is an entrepreneur and best-selling author. Daniel started his first company at age 21 and built a multi-million-dollar enterprise by age 25. Connect With Daniel Priestly  https://danielpriestley.com/ https://www.instagram.com/danielpriestley/?hl=en https://www.dent.global/ https://twitter.com/danielpriestley?lang=en Connect With Justin Caviar  https://open.spotify.com/artist/2p5CvRjuSOblJI7mQ6XEtW?si=OUpI_mlsRUyt6pLpCtqR8w https://music.apple.com/us/artist/justin-caviar/1476598386 https://www.instagram.com/justincaviar/?hl=en

What Every Aspiring Entrepreneur Needs to Hear with Daniel Priestley Once you've hit rock bottom, there's nowhere to go but up. Today's world is rife with opportunity — technology has opened the gateway for every aspiring entrepreneur to make an impact on the planet, no matter how small their start is. Not every successful enterprise starts with a million-dollar loan. Sometimes, it's just a college student sleeping in a garage. In this episode, Daniel Priestley takes us through the three proudest moments of his entrepreneurial journey. Daniel's journey started when he was 15, working in McDonald's — a job he takes pride in — to being flat broke at 18, and where he is now: running multiple 7-figure companies at 42. We dive deep into his secret to running multiple successful businesses (hint: low expectations), his secret to consistent success, and what it takes to build a dream team. There's never been a better time than now to start a business. If you're an aspiring entrepreneur, this episode is definitely for you.  Here are three reasons why you should listen to the full episode: Learn from Daniel's proudest moments as a successful entrepreneur, best-selling author, and international speaker making an impact. Find out how Daniel's secret to success applies to every aspect of life, not just business. Discover the kind of impact that a small business can make in today's world. Resources  Find out more about the Paseda360 Coach Training Academy and Angela's latest plans for the academy. ScoreApp Dent Accelerators Rethink Press August Awards Jammy Digital Book Magic to launch this January 2024 Grab a copy of Daniel Priestley's books:Key Person of Influence Scorecard Marketing What's Your Business Worth?  How to Raise Entrepreneurial Kids Oversubscribed Read The E-Myth, the book that pushed Daniel to be an entrepreneur. Connect with Daniel Priestley on his website Coaching with Angela Cox Listen to The Mindset Mentor Meets Episode Highlights  [03:04] Daniel's First Proudest Moment: His First Success Daniel vividly remembers his first proudest moment — putting together a nightclub party for teenagers–and as a teenager himself! At 18, Daniel was, in a nutshell, broke. He was sleeping in a garage, working until almost dawn, and doing everything he could to make ends meet. He had a marketing assignment at university to identify a market need: a party for teens. As he thought about it, he realised he could turn the assignment into reality. Daniel had no confidence in his plans but was determined to put one foot in front of the other. He managed to pull off everything from partnering with a venue and getting sponsors to successfully marketing the event. Daniel filled the event with over 1,000 teens. He made ten thousand dollars in a single night — a life-changing amount of money for him. [09:38] Creating ScoreApp Daniel wrote a book titled The Key Person of Influence, which included a scorecard that readers could fill out to determine if they were a key person of influence. Readers loved the interactivity of the scorecard coupled with reading the book. Lots of business owners liked to fill out the scorecard even without reading the book. Daniel turned the scorecard into an opportunity. He found out that people who filled out the scorecard were diagnosing themselves with a problem. Being self-aware of this problem led people to sign up for coaching packages. They ended up making over 15 million pounds after pivoting into this model. Daniel was later able to fill another market niche — the need for people to have their own proprietary quizzes and scorecards, leading to the development of ScoreApp. [13:52] Daniel's Second Proudest Moment: Speaking with Impact After releasing his book and the online scorecard, Daniel held a whole-day event in the NIDA theatre in Sydney. The event had several influential guest speakers and volunteers and earned over half a million dollars in sales. Daniel's proudest moment wasn't in how much money the event made. It was in the applause he received as he went on stage — before he had even said a word. He realised in that instant just how powerful an impact he had made on thousands of people from the book and the online scorecard. [17:17] The Beginning of Daniel's Dreams Daniel was in the Boy Scouts and loved its philosophies of serving others and improving yourself. He knew from his early teens that he wanted to be an entrepreneur, especially after reading a book titled the E-Myth. While working at McDonald's as a teen, Daniel wrote to the McDonald's CEO about how he wanted to run a branch of his own. The CEO sent Daniel a franchise pack. Working at McDonald's taught Daniel a lot about the systems the business used to succeed. Everything in a McDonald's branch has an SOP — even for sneezing. Although working at McDonald's has a negative reputation today, Daniel views it as a formative time and takes pride in the job. [21:11] Daniel's Third Proudest Moment: A Romantic Proposal Daniel's third proudest moment was when he proposed to his now-wife after taking her on a short adventure. Daniel's wife wanted to go to Lake Como — so he organised a trip elsewhere while orchestrating ‘mishaps' that would lead to staying in a hotel near Lake Como. Daniel proposed to his wife on a balcony under a full moon: a classic, proper romantic moment. They're now happily married with three children and a cat. Daniel's running several companies and businesses, and his first two proudest moments are about work. But there's more to a person than their career–just like this romantic proposal he pulled off. [27:23] One Hundred Good People Angela called Daniel a one-person miracle, but the truth is that there are around a hundred people on his team who make his miracles happen. There are several ways to get good people on your team. Daniel began by working with anyone he could find who had the motivation to work hard and learn how the ropes work. But later, he moved on to going through recruiters. Sometimes, the best people to work with aren't the fans of the company who already know the ins and outs of the brand. It's better to work with skilled individuals who can give a fresh perspective on how they can grow the company. There's value in hiring people with lots of positivity who like your company, but Daniel needed to balance that against hiring for skills and experience. [29:29] Daniel's Views on Business Daniel aims to reach £100 million in valuation for ScoreApp and then sell it. Daniel views a business as either built for his desired lifestyle or for pure performance. Business as a lifestyle focuses on being free, having fun, and being flexible. The end goal is not to sell later on but to build and grow the business to suit your desired lifestyle. Conversely, performance businesses take on debt from investors to grow the bottom line exponentially. The end goal is to sell the business as the exit plan. You'll benefit from having a partner who can take your business after you exit and take it to greater heights. Although he's looking to exit ScoreApp, Daniel doesn't plan to retire yet. He might be 42, but he feels he's only in the beginning of his entrepreneurial journey. [32:21] Daniel's Secret to Success Daniel believes the secret to success is setting low expectations.  Having high expectations will make you feel unsuccessful if you fall short, regardless of your actual performance. Daniel knows how it feels to start from the bottom — and the only way is up from there. Success is subjective; ultimately, the final basis of success is asking if you feel successful or not. This secret applies to all aspects of life, not just business. [38:06] The Age of the Aspiring Entrepreneur Daniel wants to emphasise that this is the greatest time in history to be an entrepreneur. Historically, businesses were limited by their physical location. Being in business for yourself meant affecting, at most, your local community. We now live in a time when a small business can serve almost anyone on the planet if it can leverage technology and media. 5 Powerful Quotes [16:23] “I realised that it was only me that was experiencing them as a crowd — they were experiencing me as a one-to-one. They're sitting in their chairs, looking at someone on the stage, and I'm having a one-to-one interaction with them.” [27:44] “If you ever see a tortoise on top of a fence post, you can be guaranteed that it didn't get there on its own. It had some help. I'm that tortoise. Think about it like this: if you've got a hundred people on a team, you've got eight hundred hours a day, so there's eight hundred hours a day going into the business. You can accomplish a lot with a hundred people.” [30:39] “You need to find a partner that you would exit to who can take it bigger and brighter than ever before so that they're well equipped to go to that next level.” [32:24] “If you want the feeling of what success feels then have low expectations. Because if you have high expectations, you're never going to experience the feeling of success.” [39:07] “I don't think there's ever been a better time where you could just simply build the business of your dreams in record time and make a huge impact doing it.” About Daniel Daniel Priestley is an entrepreneur, best-selling author, and renowned international speaker. Starting with nothing, he is now the founder of multiple successful businesses, including Dent Global and ScoreApp. As an entrepreneur and author, his mission is to help other business owners and aspiring entrepreneurs solve meaningful problems in remarkable ways through technology, innovation, and influence.  Learn more about Daniel and his work by visiting his website.   Enjoy this Podcast? Are you an aspiring entrepreneur? Daniel Priestly shares his secret to success — and several other insights about how he got to where he is today. If you enjoyed today's episode of The Mindset Mentor Meets, hit subscribe and share it with your friends!  Post a review and share it! If you enjoyed tuning into this podcast episode, share your thoughts with us online. You can also share it to help your family and friends discover the kind of mindset a mentor has. Have any questions? You can contact me through LinkedIn, Instagram and Facebook. Thanks for listening!  For more updates and episodes, visit my website. You can also tune in on Apple Podcasts, Google Podcasts, Spotify or PodBean.  To meeting inspiration, Angela  

Today's conversation is with Daniel Priestley. Daniel is an entrepreneur, global speaker, and author of some of the most influential entrepreneurial and business books of the last 15 years. During this episode, we draw on Daniel's experience and success across multiple industries and many of his companies including Dent Global and Scoreapp. Expect to learn about Daniel's early entrepreneurial lessons in Australia, losing a $14 million dollar offer & the importance of having a business mentor, some unique insights on your mindset around money and cash, the importance of building the right team and network for your business, the future of AI, and whether it's a good time to become an entrepreneur. This conversation was brilliant and I know you're going to take away so much on a practical level. You will need your notes app or pen and paper ready for a lot of this episode including the 5 step method to become a key person of influence, 4 ways to assess whether your business idea has legs, and even the key sayings which help Daniel stay sane in a crazy world. This is the third episode of our Dubai podcast tour and the perfect way for you to get ready for a successful 2024. Make sure you've hit the subscribe button. Today's podcast is sponsored and supported not by one of my usual sponsors but my Podcast Masterclass. Starting and sustaining a podcast is borderline impossible. 4 Millions podcasts started in 2023 and 80% failed by episode 8 with a further 10% dropping off by episode 21. A well presented podcast is the ultimate personal brand and networking tool for you and your business, and I've shared my 3 years of knowledge in a 9 module, 54 video course so you can start, sustain and scale your podcast. This includes the nuts and bolts of software, equipment and editing but more importantly includes the frameworks, processes and tools to approach and secure the biggest and best guests in your field, how to prepare, research and expertly host an episode, and even how to market and distribute it to the most ears and eyes possible. The link to enrol is in the show notes - ⁠⁠https://mypodcastmasterclass.thinkific.com/courses/PodcastMasterclass⁠ Connect with Daniel: Books - https://danielpriestley.com/daniel-priestley-books/ Connect with Col: Instagram: ⁠⁠⁠https://www.instagram.com/col.cambro⁠⁠⁠ Email List - ⁠⁠⁠https://mailchi.mp/548e38ba5942/colincambro⁠⁠⁠ Support me: ⁠⁠⁠buymeacoffee.com/ColCamBro

Daniel Priestley, Founder of Dent Global. Daniel spoke at  the Demand Gen Summit, bringing to light opportunities of generating demand by utilizing a waitlist. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:55 - The importance of demand generation and its relevance in economics.9:06 - Promote the waiting list as a powerful marketing strategy.10:01 - Launch a waitlist for access to upgraded features and events.14:27 - Use simple templates for creating a waiting list campaign.15:54 - Simplify the use of templates and gain information from the waiting list campaign.20:07 - Closing Remarks. 

Minter Dialogue with Daniel Priestley Daniel Priestley, a repeat guest, is founder of Dent Global and ScoreApp. Daniel has been been awarded Entrepreneur of the Year, written half a dozen business books, founded multiple 7 and 8 figure ventures and is on a mission to help develop entrepreneurs who stand out, scale up and make a dent. In this conversation, we discuss his entrepreneurial roots, his journey from Australia to England, the state of entrepreneurs today, the role and importance of tech for any startups or business, the pendulum swings of purpose, politics and business transformation. We also unpack ScoreApp and how and why it can help your business. The future of X (Twitter) and look at mental health issues among entrepreneurs.  If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

In this episode, I sat down with Daniel Priestley founder of Dent Global & Score App.Daniel Priestley is an entrepreneur, best-selling author, and international speaker. Starting with nothing, he built successful multi-million dollar businesses in Australia, UK, and Singapore.By working with some of the world's most successful people, Daniel discovered there are 5 strengths that the top entrepreneurs, business owners, and leaders possess some of which you will learn throughout this podcast. Make sure you listen to this one twice it's so valuable.I hope you get a lot from this episode. Leave a review on Apple & SpotifyGuest: https://www.instagram.com/danielpriestley Go to https://www.skool.com/frankie/about there you can sign up to the podcast community.I want to build a really collaborative space full of winners in all areas of life. I hope you'll join me

Staying Relevant in a Competitive and AI-Driven Business Landscape Being a key person of influence is crucial for businesses to stay relevant and competitive in today's fast-paced digital landscape. One way to achieve this is by leveraging podcasting, which provides a powerful platform for thought leadership and building a community of engaged listeners. By consistently producing high-quality content and sharing unique insights on industry trends, businesses can establish themselves as authorities in their niche and increase brand awareness. Additionally, podcasting can help businesses develop a strong personal brand and stay ahead of the curve by embracing digitization and other emerging technologies. Overall, podcasting is an invaluable tool for businesses looking to stay relevant and make an impact in today's rapidly evolving marketplace. Today's guest is Glen Carlson. Glen co-founded Dent Global, a business accelerator that helps entrepreneurs become key people of influence and scale their businesses. With over 3000 clients and a track record of success, Glen is passionate about helping business owners navigate the changing landscape of entrepreneurship and succeed in the digital age. In this episode, he shares insights on the future of business, the importance of building a brand, and the impact of AI on entrepreneurship. Key takeaways: Competition is becoming fiercer, especially for B2B service businesses Businesses need to adapt to new technologies and platforms to stay relevant Business owners should focus on outcome-oriented services rather than just providing a service A strong personal brand and influence can greatly contribute to success Being a key person of influence has a massive effect on business success AI can enhance the value of human workers and make them more valuable Stay ahead of the curve by constantly reimagining and adjusting your business model All this and more, on this week's episode of We Are Podcast. If this is the first episode you've listened to all the way to the end, or if you are a regular, thank you … I love that you are here. Check out our back catalogue on wearepodcast.com, subscribe to the show and give me a review and rating; it helps us get seen more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what's working (or not) for us when it comes to using our podcast in the best possible way. For more on that, go to wearepodcast.com/group … it is free. Stay tuned for the next episode because I will talking to Byron Dempsey. He is the founder Driven Young (DYP) and host of the Driven Young podcast. So, subscribe to the show to get that episode as soon it gets released. Until then, much love. Links: https://www.scoreapp.com/ https://www.keypersonofinfluence.com/ https://www.dent.global/

Are you ready to use Key Person of Influence to get your business goals? This week's episode with New York Times bestselling author and leader of Dent Global, Daniel Priestley, has all the answers you need. Daniel Priestley is a New York Times bestselling author and the leader of Dent Global, where he and his team develop entrepreneurs to stand out, scale up, and make a positive impact. 40,000 entrepreneurs have attended his workshops around the world, and over 3000 people have taken part in his accelerator programs. Needless to say, he's making his mark by helping others make their mark. This is Daniel Priestley 's story... Daniel Priestley was working at McDonald's when he met Randy, the franchisee. Randy encouraged Daniel to look into entrepreneurship, and Daniel began reading The Emyth. This book opened the door to entrepreneurship for Daniel and made him feel that it was something he could do. Daniel went on to write several books on the subject, including Key Person of Influence and Oversubscribed. In Key Person of Influence, Daniel outlines the five Ps of becoming a key person of influence: pitching, positioning, production, promotion, and profit. By following these steps, Daniel believes that anyone can become a key person of influence in their industry.  Tune in now to learn how to stand out, scale up, and make a positive impact! In this episode, you will learn the following: Daniel shared what lessons he learned from Randy when he works at McDonald's (00:04:00) Who a key person of influence is and why does it matter in today's world? (00:09:06) The five P's of key Person of Influence (KPI) (00:12:55) The importance of pitching in enrolling people into a new way of thinking and behaving.(00:15:00) The Eiffel tower analogy (00:19:56) Who is a good example of a key person of influence (00:22:50) Why a key person of influence, helps move a business or an organization from functionality to vitality” (00:26:24) Why people are focused on the entire marketplace instead of focusing on the key few (00:32:36) What is Signaling and why is it important (00:42:30) The importance of having a central philosophy or mission around what you do (00:52:00) What are the Four types of products.(00:55:00) Why campaigning is an effective approach (00:59:40) The idea that social media can be used as a tool to build a personal brand (01:07:00) Notable quotes: “We all have the ability to make a dent and that we can do it while also having fun doing it. But we have to do it using the right strategies that will allow us to make the kind of impact that we want to make” - Billy  “Anyone can play an instrument. Not everyone could play an instrument well” - Billy “Prolific beats perfect” - Billy “When you become a key person of influence, your goal is not to try and sell you, and you don't make a lot of you're not trying to make money by selling your time and your energy and all that sort of stuff. People aren't buying you. They're actually just attracted to your business empire, and your empire sits around you” - Daniel  "The real skill with pitching is there's an element of leverage." - Daniel  Resources: Daniel Priestley Website:  Danielpriestley.com https://www.dent.global/ Books: https://danielpriestley.com/daniel-priestley-books/ Socials:  Linkedin: Daniel Priestley Instagram: @danielpriestley Twitter: @DanielPriestley Facebook: Daniel Priestley Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com This is an encore episode and was originally published on December 9, 2022 Learn more about your ad choices. Visit megaphone.fm/adchoices

This time, Jeannette is joined by author, speaker, entrepreneurial mastermind, and founder of Dent Global, Daniel Priestley! Daniel joins Jeanette for an empowering conversation about where he finds his entrepreneurial spark, how to become a key person of influence, why success is even sweeter when it comes as the result of hard work, why the accepted wisdom about authenticity might be wrong, and how to strike the best balance between business and life. KEY TAKEAWAYS Authenticity isn't always the best way to keep your brand afloat. It's often best used as a spice rather than an ingredient. People came to you for a reason, and you should always keep that in mind. Key persons of influence raise their profile, create amazing products, and form partnerships that generate life-changing results. Business requires work, dedication and sacrifice if the heights of success are being sought, but we must never discount the value in reflection, fun, and making sure that the right culture is instilled. Struggle is sometimes a matter of perspective. We can often describe challenge as hardship, but compared to the issues facing some people in the world, our challenges can seem minor.  BEST MOMENTS 'This is what the best of the best do' 'Authenticity means different things to different people' 'Here's an idea - shut up and work!' 'Sales as a profession should be treated as a profession' 'The priority was to bring. commercial culture to the people who raise the money' This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. It's never too late to be BRAVE and BOLD and unlock your inner BRILLIANCE. If you'd like to jump on a free mentoring session just DM Jeannette at info@jeannettelinfootassociates.com or sign up via Jeannette's linktree https://linktr.ee/JLinfoot VALUABLE RESOURCES Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970       Dent Global - https://www.dent.global info@dent.global Daniel Priestley LinkedIn - https://www.linkedin.com/in/danielpriestley/?originalSubdomain=uk Daniel Priestley Twitter - https://twitter.com/DanielPriestley ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.  CONTACT THE HOST Jeannette's linktree - https://linktr.ee/JLinfoot https://www.jeannettelinfootassociates.com/ YOUTUBE - https://www.youtube.com/channel/UCtsU57ZGoPhm55_X0qF16_Q LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot Facebook - https://uk.linkedin.com/in/jeannettelinfoot Instagram - https://www.instagram.com/jeannette.linfoot/ Email - info@jeannettelinfootassociates.com Podcast Description Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers, and life in general. From the boardroom tables of ‘big' international businesses to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true' to yourself is the order of the day. Travel, Bold, Brilliant, business, growth, scale, marketing, investment, investing, entrepreneurship, coach, consultant, mindset, six figures, seven figures, travel, industry, ROI, B2B, inspirational: https://linktr.ee/JLinfootThis show was brought to you by Progressive Media

 My guest today is Daniel Priestley. Daniel is an entrepreneur, international speaker and best-selling author. He started from scratch and build a multi-million dollar business that spans from Australia to Singapore to the UK and he wrote four best-selling books. Daniel was named in the top ten business advisors in the UK by Enterprise Nation. He is one of the top 25 entrepreneurs in London in the Smith and Williamson Awards. I regularly try to vary the topics here on Slo-mo is always an invitation to slow down and think about how you can reshape your life in ways that are important and successful for you. I think in a time where there is so much change and so much happening perhaps to jobs it may not be a bad idea to start learning about how we can create our own success, our own businesses in a fast-changing world. Daniel Priestley is the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale up. With offices in London, Sydney, Singapore and Tampa, the program is endorsed by the Institute of Leadership and Management. Over 500 entrepreneurs and leaders, each year participate globally in developing their businesses with the support of high-net-worth mentors. Daniel is the author of four best-selling books Key Person of Influence, Entrepreneur Revolution, Oversubscribed and 24 AssetsListen as we discuss:02:00 - Mutual connections 04:30 - Twitter Vs Threads 06:00 - How the Entrepreneur was born 10:00 - Creativity and construction 16:30 - Describe yourself in one word 19:30 - Taking a risk and problem solving 25:30 - Who is the Founder? 30:00 - AI and the trees 34:00 - Teamwork and inspiration 38:00 - The kill sign and growing Google 43:30 - The 3 brains 50:00 - Bad Humans 53:00 - Protecting the village and killing the tiger 58:30 - Miserable Billionaires 01:04:30 - $5 dollar tip 01:09:00 - The Ministry of Meditation 01:10:30 - Naive optimism 01:14:30 - Supply and demand 01:19:00 - Tools of revolution 01:22:00 - 99 per cent 01:24:00 - What is happiness to you? 01:27:00 - The power of stupid little dots Connect with Daniel Priestley on Instagram @danielpriestley and on Twitter @DanielPriestley.  Find out more about his work here.YouTube: @mogawdatofficialInstagram: @mo_gawdatLinkedIn: /in/mogawdatWebsite: mogawdat.comDon't forget to subscribe to Slo Mo for new episodes every Saturday. Only with your help can we reach One Billion Happy #onebillionhappy

Do you want to get investment?  How can you get to meet investors?  Do you want to think about securing brilliant support for your business?  Then you need to listen in to this week's chat with James and Em – we chat all this and so much more! Follow James: Facebook: https://www.facebook.com/jameschurch88 Instagram: @jameschurch88 LinkedIn: https://www.linkedin.com/in/jamescchurch/ Twitter: @jameschurch88 About James Church: James Church is the author of the Amazon best-selling book, Investable Entrepreneur: How to convince investors your business is the one to back, and co-founder and COO of Robot Mascot, a global award-winning investment readiness agency. He's on a mission to stop great ideas failing due to poor communication and is frustrated to see so many founders struggle to raise the capital they need because they're unable to convince investors their business is the one to back. James is passionate about working with founders to present a clear, concise and credible business case to investors. James has won the Business Advisor of the Year award at the Growing Business Awards and has been featured in Entrepreneur Magazine and Forbes. He's run mentoring sessions at Tech Hub, Google Campus and Runway East, and delivered mastermind sessions for accelerators run by The Chartered Institute of Marketing, Design Museum, Dent Global and the University of East Anglia.

Daniel Priestley is a serial entrepreneur and one hell of a thinker who we first spoke to on the podcast in 2017, for just our 9th episode. How the time flies. Daniel is prolific. He's the bestselling author of books like Key Person of Influence, 24 Assets and Oversubscribed. He's a lecturer and an excellent teacher of entrepreneurship. He's also the co-founder and CEO of consulting agency Dent Global - and the Founder of ScoreApp. You'll hear some of his entrepreneurial gems today which we hope will make you a better business builder.  In fact, we think there are more lessons in this episode about business building than we've done in a while. Hope you like it. It's time for round two. What would make the show better? Please tell us :) hello@secretleaders.com -- Sponsor links: vorboss.com/secretleaders scoreapp.com/secretleaders personio.com/secretleaders vanta.com/secretleaders

Welcome to Episode 534 of the Yeukai Business Show. In this episode, Yeukai Kajidori and James Church dive into the world of investor outreach and how founders can secure funding for their businesses. They discuss the importance of reaching out to potential investors, the concept of being oversubscribed, and the benefits it brings. Also, they explore the challenges founders face in raising investment and putting together an investor-ready strategic plan.  So, if you want to know more about how to secure funding for your business, tune in now! In this episode, you'll discover: The importance to Reach out to hundreds of potential investorsAim to be oversubscribed for better dealsCraft a compelling pitch with a brilliant concept and a large marketBuilding relationships with investors before seeking fundingTrustworthiness and strategic planning are vital About James Church  James is the author of the Amazon best-selling book, "Investable Entrepreneur: How to convince investors your business is the one to back", and co-founder and COO of Robot Mascot, a global award-winning investment readiness agency. He's on a mission to stop great ideas failing due to poor communication and is frustrated to see so many founders struggle to raise the capital they need because they're unable to convince investors their business is the one to back. James is passionate about working with founders to present a clear, concise and credible business case to investors. James has won the Business Advisor of the Year award at the Growing Business Awards and has been featured in Entrepreneur Magazine and Forbes. He's run mentoring sessions at Tech Hub, Google Campus and Runway East, and delivered mastermind sessions for accelerators run by The Chartered Institute of Marketing, Design Museum, Dent Global and the University of East Anglia More Information  Learn more about how to secure funding for your business at https://www.robotmascot.co.uk/ LinkedIn: https://www.linkedin.com/in/jamescchurch/ Facebook: https://www.facebook.com/robotmascot Instagram: https://www.instagram.com/robotmascot/ Twitter: https://twitter.com/robotmascot Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on How to Expand Your Business, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show !" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review right now Thanks for listening!

Welcome to another captivating episode of The Spencer Lodge Podcast, where we dive deep into the world of entrepreneurship, leadership, business growth, and fascinating personal stories. In this episode, I have the privilege of chatting with Daniel Priestley, a visionary serial entrepreneur and bestselling author of six books on business and leadership. Having started his entrepreneurial journey with absolutely nothing, Daniel's personal story is one of resilience and determination, and is sure to leave you inspired. As the co-founder and CEO of Dent Global, one of the premier business accelerators for entrepreneurs and leaders globally, Daniel has empowered countless individuals to break free from mediocrity and leave their mark on the world. Tune in to hear Daniel's unique insights on building your online platform, how AI will change business, and the secrets to crafting content that solves your ideal clients' problems. If you're in business, this is a must-watch episode. So, grab your headphones and prepare for an epic conversation. Discussion points: 02:05 Why people give up on starting a business 07:22 Introduction to Daniel 17:40 Thoughts on employment and self-employment 27:57 Is it too late to build your online profiles? 29:47 How AI will change business 45:17 Pursuing your passion versus pursuing what works 51:40 Daniel's passion for sales marketing 1:04:35 Crafting content that solves problems Show Sponsors Najahi Events: The UAE's leading event promoterhttps://www.instagram.com/najahievents/?hl=en   Socials: Spencer Lodgehttps://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/  Daniel Priestley https://www.instagram.com/danielpriestley/?hl=en https://www.linkedin.com/in/danielpriestley/

James Church is a dedicated strategist and the creative mind behind Robot Mascot, an investment readiness agency passionate about helping early-stage businesses raise their first or second round of funding. As an experienced professional working with innovative startups, James has co-authored the bestselling book, Investable Entrepreneur, which takes readers through the methodologies used by Robot Mascot to effectively assist businesses on their fundraising journey. With his unique insights and proven strategies, James has plenty to offer to any early-stage startup founder looking to attract funding. James has won the Business Advisor of the Year award at the Growing Business Awards and has been featured in Entrepreneur Magazine and Forbes. He's run mentoring sessions at Tech Hub, Google Campus and Runway East, and delivered mastermind sessions for accelerators run by the Chartered Institute of Marketing, Design Museum, Dent Global and the University of the East Anglia. He converses with Darryl Bates-Brownsword on the Exit Insights podcast about building investor relationships and securing funding for startups. Church explains why it's essential to show a willingness to take risks and back oneself to secure funding, the importance of creating a strategic plan and finding the right investors, and how communication is key to fundraising. He advises founders to approach funding as a sales and marketing campaign and seek out strategic advisors alongside investors who can offer more than just cash. Church also recommends visiting the PitchReady website to take a quiz, receive a twelve-page report, download his book on fundraising, and join a strategy session. This podcast episode is an excellent resource for early-stage startup founders seeking innovative funding strategies and practical tips for securing investment. Discover innovative funding strategies for early-stage startups. Uncover the significance of cultivating investor relationships. Delve into risk-taking's role in obtaining investment. Examine methods for balancing investor interests and founder equity. Learn the art of approaching fundraising like a sales and marketing campaign. Website: robotmascot.co.uk LinkedIn: https://www.linkedin.com/in/jameschurch/ Twitter: @jameschurch88 Instagram: @jameschurch88

IMPORTANT NOTE: WE'RE BACK! On July 14th 2023, we're coming back to London for the first time since November 2019! The 1-Day Business Breakthrough is a full day, live event experience that brings together entrepreneurs from all industries and at all levels of growth to learn the strategies needed to go further, faster in today's hyper competitive entrepreneurial landscape! Limited spaces available, secure yours today and save £150 with the early bird discount. P.S. We also have the amazing Daniel Priestley, founder of Dent Global and ScoreApp joining us as our special guest speaker, it's going to be great! In this episode, Chris invites Ali Abdaal onto the show to discuss his journey of going from an NHS doctor to now a Multi 7-Figure digital creator, also known as the world's most followed productivity expert! Ali shares why he believes it's important to remain transparent in today's creative space, as well as his top tips for getting the most out of the YouTube algorithm. They discuss how Ali's day-to-day life has changed from when he was a doctor, what he does now to optimize his work day as much as possible and also his dream team behind it all! Episode Timestamps[04:14] - Rewinding to the beginning: Life as a doctor[05:06] - When Ali first started his YouTube channel [06:10] - Generating 20years+ worth of income as a doctor in one year[08:16] - When will it become too much?[09:26] - Ali's YouTube growth stages and why consistency is key [12:10] - Are collaborations still as effective as they used to be on YouTube?[15:19] - What a day in the life looked like for Ali in 2019[17:13] - What a day in the life looks like today[19:21] - How Ali's calendar would change if he won the lottery today[22:25] - Deciding what you want your legacy and impact to be[24:28] - Surrounding yourself with other people you can help and serve[26:33] - Full break down of Ali's team and their roles[30:30] - What the next 5-years look like for Ali and his businessEssential Learning Points From This EpisodeThe process it's taken Ali to get to 4.3 million YouTube subscribersThe eye opening moment of generating 20+ years worth of income as a doctor in just one yearHow Ali's day-to-day life has significantly changed since 2019The dream team behind Ali's business and their rolesWhat the next 5-years look like for Ali and the businessImportant Links & Mentions From This Episode Connect with AliCheck Out Ali's YouTube ChannelJoin the Youpreneur Incubator Waitlist

This week's guest is Daniel Priestley. He is an entrepreneur, best-selling author, and international speaker. He has built successful multi-million-dollar businesses in Australia, the UK, and Singapore. He is also the co-founder of Dent Global, one of the world's top business accelerators for entrepreneurs and leaders to stand out and scale.  In today's episode, we are going to talk about Daniel's book "Oversubscribed: How to Get People Lining Up to Do Business with You", and his proven real-world methods that will help you drive demand for your service and increase your business.We explore the idea of getting signaled interest before making sales. We look at examples like Elon Musk's pre-order system for the cybertruck and how collecting signals from the market can lead to funding and eventually sales. We discuss how coaches can use signal collection to determine the number of clients they can take on and avoid having to haggle for sales. [08.00] Increasing value – Starting the conversation, Daniel shares how, in general, an oversubscribed business can use boundaries to increase value and overall revenue.[17.12] Signaled interest - Getting signaled interest before selling is key. By getting signals first, businesses can raise funds and ultimately make sales effectively.[21.30] Demand and supply tension – Daniel defines demand and supply tension and explains why businesses are building their demand and supply tension.[28.11] Connection – If there's a high degree of connection, there's no competition. If there is a low degree of competition, there is competition.[38.20] Building rare – We talk about the beauty of building something rare instead of in-demand jobs.[50.04] With or without you – Daniel defines with or without you energy and the beauty of being genuine.[01.05.09] Ecosystems – Daniel shares what a high-performing ecosystem looks like and how individuals, solopreneurs, entrepreneurs, or companies tear it apart. [01.09:42] Sharing ideas – Ideas are not valuable, implementation and transformation are. People should share ideas freely and charge for the implementation and transformation. Becoming a spotlight is better than chasing the spotlight.[01.14.14] Google Search – A Google search can make or break a potential deal or partnership; positive search results can lead to great opportunities, while negative or nonexistent results can result in missed chances.Connect with DanielWebsite - danielpriestley.com/ Instagram - instagram.com/danielpriestley/ LinkedIn - linkedin.com/in/danielpriestley/ Twitter - twitter.com/DanielPriestley ResourcesBooks by Daniel:Oversubscribed: How to Get People Lining Up to Do Business with YouEntrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That WorksKey Person of Influence: The Five-Step Method to become one of the most highly valued and highly paid people in your industry24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing worldBook by Trevor G. BlakeThree Simple Steps: A Map to Success in Business and LifeBook by Simon Alexander OngEnergize: How To Harness Your Energy and Make the Most of Every Moment

James Church is on a mission to stop great ideas failing due to poor communication and is frustrated to see so many founders struggle to raise the capital they need because they're unable to convince investors their business is the one to back. James is passionate about working with founders to present a clear, concise and credible business case to investors. James has won the Business Advisor of the Year award at the Growing Business Awards and has been featured in Entrepreneur Magazine and Forbes. He's run mentoring sessions at Tech Hub, Google Campus and Runway East, and delivered mastermind sessions for accelerators run by The Chartered Institute of Marketing, Design Museum, Dent Global and the University of East Anglia. Social Media https://www.linkedin.com/in/jamescchu... https://www.instagram.com/jameschurch88/ https://twitter.com/jameschurch88 https://www.facebook.com/jameschurch88/ Website https://www.robotmascot.co.uk/ Freebies PitchReady Scorecard: http://pitchready.co.uk/ Free Book: http://investableentrepreneur.co.uk/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/entrepreneurtalks/message

In this episode, our host Joanna Oakey has an Ask Me Anything session with Glen Carlson of Dent Global. Joanna and Glen discuss employee contracts, the right deal team for negotiations and how to balance ultimate protection with the needs of a business owner to make the sale successful. Connect with Glen Carlson Dent Global Questionaire and Scroecard Quiz Buy Grow Exit Connect with our Legal Eagles! Book a Lawyer Now! Send us an Ask me anything question!

Are you ready to use Key Person of Influence to get your business goals? This week's episode with New York Times bestselling author and leader of Dent Global, Daniel Priestley, has all the answers you need. Daniel Priestley is a New York Times bestselling author and the leader of Dent Global, where he and his team develop entrepreneurs to stand out, scale up, and make a positive impact. 40,000 entrepreneurs have attended his workshops around the world, and over 3000 people have taken part in his accelerator programs. Needless to say, he's making his mark by helping others make their mark. This is Daniel Priestley 's story... Daniel Priestley was working at McDonald's when he met Randy, the franchisee. Randy encouraged Daniel to look into entrepreneurship, and Daniel began reading The Emyth. This book opened the door to entrepreneurship for Daniel and made him feel that it was something he could do. Daniel went on to write several books on the subject, including Key Person of Influence and Oversubscribed. In Key Person of Influence, Daniel outlines the five Ps of becoming a key person of influence: pitching, positioning, production, promotion, and profit. By following these steps, Daniel believes that anyone can become a key person of influence in their industry.  Tune in now to learn how to stand out, scale up, and make a positive impact! In this episode, you will learn the following: Daniel shared what lessons he learned from Randy when he works at McDonald's (00:04:00) Who a key person of influence is and why does it matter in today's world? (00:09:06) The five P's of key Person of Influence (KPI) (00:12:55) The importance of pitching in enrolling people into a new way of thinking and behaving.(00:15:00) The Eiffel tower analogy (00:19:56) Who is a good example of a key person of influence (00:22:50) Why a key person of influence, helps move a business or an organization from functionality to vitality” (00:26:24) Why people are focused on the entire marketplace instead of focusing on the key few (00:32:36) What is Signaling and why is it important (00:42:30) The importance of having a central philosophy or mission around what you do (00:52:00) What are the Four types of products.(00:55:00) Why campaigning is an effective approach (00:59:40) The idea that social media can be used as a tool to build a personal brand (01:07:00) Notable quotes: “We all have the ability to make a dent and that we can do it while also having fun doing it. But we have to do it using the right strategies that will allow us to make the kind of impact that we want to make” - Billy  “Anyone can play an instrument. Not everyone could play an instrument well” - Billy “Prolific beats perfect” - Billy “When you become a key person of influence, your goal is not to try and sell you, and you don't make a lot of you're not trying to make money by selling your time and your energy and all that sort of stuff. People aren't buying you. They're actually just attracted to your business empire, and your empire sits around you” - Daniel  "The real skill with pitching is there's an element of leverage." - Daniel  Resources: Daniel Priestley Website:  Danielpriestley.com https://www.dent.global/ Books: https://danielpriestley.com/daniel-priestley-books/ Socials:  Linkedin: Daniel Priestley Instagram: @danielpriestley Twitter: @DanielPriestley Facebook: Daniel Priestley Connect with me: Email Addresses: billy@podify.com and saleebey@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's Fireside Chat episode, we talk to Glen Carlson the co-founder of Dent Global and the Key Person of Influence Accelerator. Glen shares his take on the newly released book Buy Grow Exit written by our host Joanna Oakey. Along with some insightful sneak peeks from the book, he shares how this book was very relevant to where DENT is now. Joanna also talks us through what pushed her to write BUY GROW EXIT and how she wanted this book to be a guide book for business owners - where they can easily understand the principles behind driving great deals.

Great discussion with James, finding success for businesses and sharing his experiences with you. James Church is the author of the Amazon best-selling book, Investable Entrepreneur: How to convince investors your business is the one to back, and co-founder and COO of Robot Mascot, a global award-winning investment readiness agency.He's on a mission to stop great ideas failing due to poor communication and is frustrated to see so many founders struggle to raise the capital they need because they're unable to convince investors their business is the one to back. James is passionate about working with founders to present a clear, concise and credible business case to investors.James has been featured in Entrepreneur Magazine and Forbes. He's run mentoring sessions at Tech Hub, Google Campus and Runway East, and delivered mastermind sessions for accelerators run by The Chartered Institute of Marketing, Design Museum, Dent Global and the University of East Anglia.https://www.robotmascot.co.uk/

In this week's episode of the Scale Your Sales podcast, my guest, Daniel Priestley talks about personal profile as a key asset to growing your business or growing your relationships with your customers.    Daniel Priestley is Entrepreneur of The Year '22, and four time Best Selling Author. He is Founder of Dent Global and ScoreApp.    Daniel Priestley is a leading authority in scaling businesses. His reputation and extensive experience with his own companies have seen him advising for inc500 leaders and unicorn Entrepreneurs as well as appearing regularly in the media.  Welcome to Scale Your Sales Podcast, Daniel Priestley. Timestamps:    00:00 - Score More Sales with Scoreapp      03:00 - Adapting as a business in the post-pandemic era    5:35 - Going from a city model to a time zone model business    7:00 - Importance of personal branding    10:35 - How data collection and conversation personalization results in better conversions    14:20 - Levels to having a personal brand    16:30 - Shortcut methods to effectively manage your profile on your networks    19:00 - Stand out, scale up and make a positive impact.    21:00 – Use key person of influence scorecard in order to increase your influence    24:30 - Difference between scorecard and a survey    Scorecard Marketing Book - Out Sept 22  Request a FREE Physical Copy and Learn how to use scorecard marketing to generate consistent, warm leads on autopilot by Daniel Priestley & Glen Carlson https://scorecardmarketingbook.scoreapp.com/ Linkedin - https://www.linkedin.com/in/danielpriestley/   Facebook - https://www.facebook.com/dpriestley    Over subscribed - https://www.facebook.com/groups/540082996136344    Instagram - https://www.instagram.com/danielpriestley/    Twitter - https://twitter.com/DanielPriestley   Janice B Gordon is the award-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG  

In this episode of the Ideas on Stage podcast we spoke with James Church. James is the author of the Amazon best-selling book, Investable Entrepreneur: How to convince investors your business is the one to back, and co-founder and COO of Robot Mascot. He's on a mission to stop great ideas failing due to poor communication and is frustrated to see so many founders struggle to raise the capital they need because they're unable to convince investors their business is the one to back. James is passionate about working with founders to present a clear, concise and credible business case to investors. James has been featured in Entrepreneur Magazine and Forbes. He's run mentoring sessions at Tech Hub, Google Campus and Runway East, and delivered mastermind sessions for accelerators run by The Chartered Institute of Marketing, Design Museum, Dent Global and the University of East Anglia. In this episode we talked about how to pitch investors. We hope you enjoy it! +++ Take the Confident Presenter Scorecard to benchmark your ability to deliver powerful presentations and identify opportunities for improvement: https://ideasonstage.com/score Want to learn more about how you can grow your business and increase your influence through great presenting? Register today for our free, live web class on all things presentation skills: https://www.ideasonstage.com/uk/masterclass

Content plays a big part in how you scale your business. With the right strategy, content can help you nurture a loyal and trusting audience and build a continuous stream of qualified leads. In this episode, guest Daniel Priestley shares his expertise on creating content to scale a business. Daniel is the author of Key Person of Influence and Oversubscribed, and co-founder of Dent Global and ScoreApp - he shared valuable advice on how to maximize your content strategy. Plus, he has proven content repurposing tips to share! Find out: 3 ways to become a ‘key person of influence' in your industry Why maximizing your content can put you on the front foot How to build strong relationships with your customers Important links & mentions: Daniel's website: https://danielpriestley.com/ (https://danielpriestley.com/) Daniel's LinkedIn: https://www.linkedin.com/in/danielpriestley/ (https://www.linkedin.com/in/danielpriestley/) Daniel's books: https://danielpriestley.com/daniel-priestley-books/ (https://danielpriestley.com/daniel-priestley-books/) Dent Global: https://www.dent.global/ (https://www.dent.global/) ScoreApp: https://www.scoreapp.com/ (https://www.scoreapp.com/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Howard Tinker is a business success coach, author, speaker and small business marketing specialist. In this episode we discuss: How to experience self mastery through mindset, skillset and environment. How to use agreements to stay in alignment with your values, beliefs and mission. How to identify and change our limiting beliefs. How covid wiped out more than 60% of Howard's business within 3 days and what he did to pivot and evolve. How the evolution of his business from covid has allowed Howard to love his work again. What business coaching Howard is doing through Dent Global, Key Person of Influence and his personal coaching business. Plus much more around personal development and professional development. Follow howard online: Website: https://howardtinker.com/ (howardtinker.com) OR https://restaurantprofits.com.au/ (Restaurantprofits.com.au) Book that Howard spoke about: https://www.amazon.com/Time-Line-Therapy-Basis-Personality/dp/0916990214 (Time line therapy and the basis of human behaviour ) Quick reminder: If you're finding this podcast valuable please share it with everyone who you believe will also get value from it, plus subscribe rate and review the show on your podcast app so we can keep bringing legends like this into your ear holes. Keep thriving and as always remember, this is your life journey, your life of impact!

Daniel Priestley is the Founder of ScoreApp and Dent Global, an organization of international leaders in strategy and technology that helps businesses stand out, scale up, and make a dent in the universe. A leading authority in scaling businesses, Daniel has built valuable businesses in Australia, the UK, the US, Canada, and Singapore. He is the best-selling author of Key Person of Influence and the winner of Business Champions Awards' 2022 Entrepreneur of the Year award.Daniel joins us today to discuss how scorecards can help you market your practice and qualify prospects. He shares his lessons from working at a start-up and reveals his secrets to lead generation for coaches. He describes the power of being an exceptional leader. Daniel also highlights the role of the “Key Person of Influence” in a coaching practice and underscores what it means to show up powerfully in a noisy world.“Scorecards are the perfect way to find the perfect client. They're a powerful way to build a coaching business.” - Daniel PriestleyThis week on Profit for Coaches:●      Being a category authority and an exceptional listener●      Why coaching practices need to be data-driven●      How creating and using scorecards can impact your coaching practice●      The Cinderella business model for coaches●      The FREE profitable practice scorecard!Resources Mentioned:●      Book: Book Yourself Solid: The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael PortOur Favorite Quotes:●      “Everything is marketing—from the way you handle customers to product delivery.” - Daniel Priestley●      “Asking people to do something within their self-interest—that's completely free—is a great way to generate leads.” - Daniel Priestley●      “We live in a noisy world. Showing up powerfully means being consistent, succinct, and resonating with the issues people are trying to solve.” - Daniel PriestleyConnect with Daniel Priestley:●      ScoreApp●      Dent Global●      Book: Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry●      Book: Oversubscribed: How to Get People Lining Up to Do Business with You●      Book: Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business that Works●      ScoreApp on LinkedIn●      Dent Global on LinkedIn●      Dent Global on Instagram●      Dent Global on Facebook●      Daniel Priestley on LinkedIn●      Daniel Priestley on Instagram●      Daniel Priestley on Facebook●      Daniel Priestley on TwitterHelping Coaches Increase Profits Thanks for tuning into this week's episode of Profit for Coaches. Love the podcast? Head over to www.lovethepodcast.com/Profitforcoaches to leave a review! Don't forget to subscribe wherever you get your podcasts so you never miss an episode.Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify Be sure to share your favorite episodes on social media to help me reach more great coaches and visionaries, like you.Join me on Facebook, Twitter, Instagram, and LinkedIn. For more exclusive content and information, visit our website and grab your free profitable practice scorecard.

MindShare101's David Greenspan is joined by Co-Founder of Dent Global – Mike ReidThey discuss how to become a key person of influence, branding, value, and much more!This Episode is sponsored by The Buzz Conference and KiTS Keep-in-Touch Systems.Please subscribe, rate the show, and leave a review. You can also get more #MindShare on Facebook @MindShare101 and Instagram @davidgreenspan101. Check out YouTube #MindShare101, and https://mindshare101.com/

Mike Reid is a skilled entrepreneur and the ideal person to help entrepreneurs stuck in their business growth. He is the co-founder and CEO of Dent Global, a business accelerator best known for helping six to seven-figure founders establish themselves as the go-to person in their industry. He is also the host of the Dichotomy Podcast, which addresses dichotomies leaders face in business. In his career, he has specialized in business growth accelerators and implementation techniques for entrepreneurs. In this episode, he shares the framework to put together joint venture deals and partnerships to help a business grow. Being A Good Professional Does Not Mean Knowing How To Do Business Anyone in a company's leadership role has possibly studied and specialized in the field in which they operate. The business service is delivered based on the intellectual property the business owner owns. But most of those entrepreneurs never really get taught how to build a business, or how to build a brand. Not even how to do specialized marketing for your field. Mike explains that this is a problem. At some point, these entrepreneurs realize the market is getting noisy and more competitive than it's ever been before. Although they have knowledge of the field, they don't have the skills to stay in this very competitive market. Mike's tip is: these founders need to understand what are the key skills they need to develop as a go-to person, or a go-to brand within their industry. Partnerships As A Way To Grow Your Business Mike explains that as human beings, we were trained to think we need to do it on our own and we shouldn't ask for help. This gets in the way of the business mentality, as it is often a partnership that will save you from bad timing in the market. A brilliant entrepreneur is more of a packager than a creator. What we do as entrepreneurs is take bits and pieces of other businesses. When we talk about partnership, we're really talking about putting together joint venture deals - be it strategic partnerships or distribution partnerships. Mike explains this by triangle, as many entrepreneurs probably lack one of these three things: Not enough trust with their audience, or in the marketplace. Maybe the company is excellent at what it does, but it doesn't stand out and differentiate itself, missing the wow factor. The business does not have enough value within your product ecosystem, or the service ecosystem. Potentially, the business lacks a little punch in terms of value. The business does not reach enough, mainly in terms of distribution. Whether your business has any of these issues, the solution is to look for partners. Mike mentions an example: making partnerships for products. Usually, most of those product partners appreciate getting their product in front of a new audience. It is valuable for them and it's valuable for you, because you get to add more value into the ecosystem for your client. How to do efficient partnerships As a final lesson, Mike breaks through one paradigm: the illusion of limited resources in business. If your company is missing something - if you don't have the money, or trust or a great killer product - it's just asking ‘who has it', and how can I partner with them? You've got to go out and pitch for partners to get involved. Remember to only ask partnerships for one element of the three corners of the triangle. Because if you ask for over one third, it feels like a request rather than an opportunity to your partner. If you struggle on how to take the next step to grow your business, partnerships may be the solution. Keep in mind which people you could approach and what element of the triangle they can contribute effectively. Dent Global https://www.dent.global/ https://www.dent.community/ Mike Reid https://www.linkedin.com/in/mikejamesreid/?originalSubdomain=ca To connect with Corey for more: Website: https://www.coreykupfer.com LinkedIn: https://www.linkedin.com/in/coreykupfer Facebook: https://www.facebook.com/CoreyKupfer Twitter: https://twitter.com/coreykupfer

Daniel Priestley is the Founder of Dent Global and ScoreApp, Entrepreneur Of The Year '22, x4 Best Selling Author. Daniel is a leading authority in scaling businesses. His reputation and extensive experience with his own companies have seen him advising for inc500 leaders and unicorn Entrepreneurs as well as appearing regularly in the media.  Starting with nothing, Daniel has built valuable and scalable businesses in Australia, UK, US/Canada and Singapore. Daniel's Mission is to develop Entrepreneurs who stand out, scale-up and make a positive impact in the world. What does being a key person of influence mean to you? ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Join Jane's free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

Sometimes if there is not an evident path to take toward our goals, we have to be creative and forge an unconventional path of our own. Today's guest on Lead Sell Grow: The Human Experience podcast is an exceptional example of just that. Starting with nothing, Daniel Priestley has built valuable and scalable businesses in Australia, UK, US/Canada and Singapore. Daniel is the founder of Dent Global and co-founder of ScoreApp, he was named Entrepreneur of the year for 2022, he is a 4 time best-selling author, investor, and leading authority in funding, scaling, and selling businesses. Daniel's Mission is to support entrepreneurs in standing out, scaling, and making a positive impact in the world.In this episode, Daniel shares his story of starting his first company at just 21 years old, and how it went from zero to 10.7 million in 3 years. Daniel has a very unique story of tenacity when he invited several strangers to a dinner party to sell the idea of his first company, Dent Global. Daniel is so passionate about helping entrepreneurs solve problems, that his second company was designed to do just that. Recognizing the popularity of personality quizzes and the fact that so many people love to learn more about themselves, ScoreApp was created to use this natural curiosity and affinity to help entrepreneurs solve a pain point: lead generation. In owning and operating a company, there are many things that can be done wrong, and a narrow path of how to do it right. The ScoreApp aims to help you as a business owner, do things right, but make doing those things much easier and faster to do. ScoreApp not only assists with lead generation, but also customer trust and retention, and highlighting your worth to your customers. Key highlights:Introduction to DanielHow he got to be entrepreneur of the year this yearStarting his own company at 21 years oldHow he started launching his first business by throwing a dinner party with strangersWhy Daniel's first company fell apartThe mistakes he sees entrepreneurs making nowWhat is the first step to doing business right?Is cold calling dead?How Daniel came up with the ScoreApp ideaHow the ScoreApp worksWho can use the ScoreApp, how to use it to the full capacityHeadlines to use when sending the quiz to potential customersHow you would use the ScoreApp differently for cold and warm leadsHow you can use the ScoreApp to prove your worth to clientsWhy you should use quarterly reports in B2B salesHow to get more people to take a ScoreApp quizWhy score cards are great for cross promotionWhy everyone should write a bookThe books Daniel recommendsResources from the episode:Try the ScoreApp for 30 days (the trial is usually 14) using Eric's link here: https://manage.scoreapp.com/registration/sign-up?coupon_code=erickonovalov30Connect with Eric:Be sure to connect with us in our Lead Sell Grow – The Human Experience Tribe Facebook groupPick up your copy of B2B Sales Secrets HereLearn more about our services: www.TheGoalGuide.comImprove your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuide

Series 3 started last week…but gets underway in full swing today with our proper first feature length of the series, and what a titan of the entrepreneurial world we have for you first up! We have a really insightful conversation with well known Author and Entrepreneur Daniel Priestley. We discuss the history of entrepreneurship, future trends as well as Daniel's books and his business, Dent Global. Lots of value and insight from our first interview of series 3! Since we were last on at the back end of February, the powers that be, have ranked our little podcast in the top 1% globally! This includes all podcasts, all genres! So thank you so much for the downloads and the comments. Please keep sharing the show, and we will keep turning up. Enjoy the show! Mindset Musings Message Thank you so much for supporting Series 3 of our Podcast. In such a crowded space, we really are trying to bring you something different. Make sure you have subscribed to Mindset Musings on iTunes, Spotify, or any platform where you listen to your Podcasts. If you have found value in our show, or we have made you think about something differently, then please tell a friend, and more importantly, leave a review or 5-star rating. Socials Our preferred platform is Instagram, please feel free to Follow and DM us, we will respond to everyone! Instagram: https://www.instagram.com/mindset.musings/ Our personal Instagram handles are below, we often invite listeners to follow and DM us personally too, please do so. Ben Instagram: https://www.instagram.com/sirbenmills Simon Instagram: https://www.instagram.com/si.gardiner You can find us on Facebook at: https://www.facebook.com/mindset.musings3

Todays guest, Daniel Priestley is someone who has been a huge inspiration to me and throughout my journey. I am humbled and absolutely delighted to welcome Daniel onto The Guestlist podcast for today episode.   What an EPISODE!   We discuss the growth of entrepreneurship – what do you need to have, to do and to strive for? What qualities do you need to be an entrepreneur?   How has the ability to be an entrepreneur changed? The ability to build branding online, creating and establishing an online accessible brand alongside having assets that people can engage with and research.   What does your digital asset say about you? What methods behind your IP do you have in place – the culture the simple definition of an asset and how this has changed over time – The change in value of assets and how they are defined – most of which wouldn't be found or represented within a business balance sheet but how they've become assets of HUGE value.   Value Creation – are you focusing on this? If not, why not.   We also chat about Daniels current venture & business – ScoreApp and how this can help your business now and moving forward.   Soooooo much value in this episode to not tune in – let me know what you think.   Resources https://danielpriestley.com linkedin.com/in/danielpriestley https://www.keypersonofinfluence.com/kpi-method/   If you are still here, then you are clearly seeking more from your journey through life You already know you have greater potential and a much bigger calling & simply need to spend as much of your time around the right people – you know, those individuals that motivate, inspire, empower and challenge….   That is why this podcast was created. Come and join us   Top Biller – The Life of a Recruiter Book Links   PAPERBACK COPY https://expertrecruiter.kartra.com/page/sRH4   DIGITAL COPY https://expertrecruiter.kartra.com/page/lQT14   This podcast episode is sponsored by Vincere. Vincere is the Recruitment Operating System. The all-in-one #RecOS purpose-built for recruitment & staffing agencies for the entire Front, Middle & Back office operations.