Modern Marketing Messages

As AI continues to revolutionize the digital landscape, businesses must embrace AI-driven SEO to stay competitive in an evolving search landscape. In this episode, guest host Rex Paisley is joined by SEO Director, Kevin Williams and Senior SEO Specialist, Harley Helmer from Americaneagle.com. They break down the current landscape of SEO in the age of AI, and how businesses can optimize, master, and scale their SEO strategies effectively. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Rex Paisley: LinkedIn Kevin Williams: LinkedIn Harley Helmer: LinkedIn Resources: Americaneagle.com Search Engine Optimization Services

With overflowing email inboxes and ever-changing social media algorithms, marketers need a more direct and reliable way to connect with their audience. Enter SMS marketing—a powerful tool with a 98% open rate. In this episode, we're joined by Nadine Hawel, Senior Digital Marketing Expert at Americaneagle.com. She breaks down insights on SMS marketing, its impact on ecommerce brands, and how SMS is becoming an essential part of modern marketing strategies. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Nadine Hawel: LinkedIn Resources: Americaneagle.com Digital Marketing Services

Want to ignite your paid search strategy and watch your ROI soar? In this episode, Taylor Karg sits down with Heather Comiskey, PPC Manager at Americaneagle.com. Whether you're a marketing professional looking to refine your paid search strategy or a business owner questioning the value of PPC, you'll gain valuable insights to help maximize your advertising investment. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Heather Comiskey: LinkedIn Resources: Americaneagle.com Paid Search & PPC Management Services | Google Digital Marketing & E-commerce Certificate

Data privacy is no longer just a buzzword – it's a business imperative. In this episode, host Taylor Karg is joined by Greg Black, Technical Manager at Americaneagle.com, to explore the current state of data privacy. Whether you're a business owner, marketer, or IT professional, staying ahead of privacy compliance is crucial for maintaining customer trust and avoiding legal pitfalls. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Greg Black: LinkedIn Resources: How to Navigate Emerging State Privacy Laws Blog | CIPA Pits Privacy Rights vs. Website Tracking in California Courtrooms Blog

Just as a master chef transforms raw ingredients into culinary masterpieces, navigating the cloud requires expertise, precision, and a guiding hand. In this episode, Paul Kocan, VP of Managed Hosting and Craig Briars, Solution Consultant and Sales Director at Americaneagle.com break down the intricacies of cloud and managed hosting from their 2024 Americaneagle.com Customer Forum event presentation. They highlight creative analogies and real-world examples to make cloud hosting both actionable and approachable. This podcast is brought to you by Americaneagle.com Studios. Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Paul Kocan: LinkedIn Craig Briars: LinkedIn Resources: Americaneagle.com Hosting & Managed Cloud Services

Let's break down Google's latest algorithm updates, the evolving role of AI in search, and how to optimize content for 2025. In this episode, join the SEO Team Leads, Alex Krivancek, and Matt Kirtley, from Americaneagle.com as they give their SEO presentation from the 2024 Americaneagle.com Forum. Learn the latest E-E-A-T guidelines and proven tactics to boost your website's search performance, authority, and visibility. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Alex Krivanek: LinkedIn Matt Kirtley: LinkedIn Resources: Americaneagle.com Search Engine Optimization Services

Conversion rate optimization (CRO) is a powerful digital marketing strategy to turn website visitors into customers. In this episode of Modern Marketing Messages, we have two Americaneagle.com CRO experts, Dan Zampa, Director of Digital Marketing, and Sarah Gaughan, Lead Digital Marketing Strategist, delivering an insightful presentation from the 2024 Americaneagle.com Forum. They offer actionable tips and success stories that illustrate how businesses can enhance user experience, engagement, and conversions. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Dan Zampa: LinkedIn Sarah Gaughan: LinkedIn Resources: Americaneagle.com's CRO and A/B Testing Services

Clean, accurate, and actionable data is more than just a technical requirement – it's the backbone of any successful ecommerce business. In this episode of Modern Marketing Messages, we have Brendan Cameron, Americaneagle.com Strategic Account Director and Solution Engineer delivering an insightful presentation from the 2024 Americaneagle.com Forum. From improving search rankings to minimizing returns, data quality plays a pivotal role in driving business efficiency and growth. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Brendan Cameron: LinkedIn Resources: Americaneagle.com Web Analytics & Data Analysis Services | Americaneagle.com Ecommerce Web Design & Development

Ready to experience uninterrupted, secure hosting with 24/7/365 monitoring? In this episode, host Taylor Karg is joined by Paul Kocan, Vice President of Managed Hosting at Americaneagle.com. They dive deep into managed hosting, breaking down the common challenges and misconceptions businesses face when deciding whether to use managed services, cost discrepancies, security and performance, and more! Tune in to see how hosting and managed cloud services can benefit your business today. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Paul Kocan: LinkedIn Resources: Americaneagle.com Hosting & Managed Cloud Services

In this episode, host Taylor Karg is joined by Brittany Moreland, Senior Digital Marketing Strategist at Americaneagle.com, for an engaging deep dive into digital marketing. Brittany shares her career journey, offering insider tips and powerful strategies she's using to drive client success today. Tune in to this episode to uncover the latest trends, future-forward tactics, and bold predictions on what's next in the ever-changing marketing world. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Brittany Moreland: LinkedIn Resources: Americaneagle.com Digital Marketing Services

In this episode, host Taylor Karg is joined by Allison Lundberg Senior Digital Marketing Strategist, and Will Levinson, Account Executive at Americaneagle.com. They break down the challenges associations are currently facing with both their web presence and digital marketing, as well other strategies, tools, and trends to help associations thrive online. Tune in for practical insights and expert advice to enhance your web and digital marketing efforts. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Allison Lundberg: LinkedIn Will Levenson: LinkedIn Resources: Americaneagle.com Digital Marketing Services

The accessibility experts at Americaneagle.com, active participants within disabled communities, recently sponsored a Web Accessibility Survey to learn more from the people they serve. This episode discusses the Web Accessibility Survey, featuring insights from accessibility experts Nick Goodrum and Norbert Rum. They explore diverse user experiences with web technologies, aiming to enhance and normalize accessibility in digital environments. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Nick Goodrum: LinkedIn Norbert Rum: LinkedIn Resources: Website and Application Accessibility Remediation Services | Web Accessibility Survey

What are the latest trends in digital marketing for 2024? Join host Taylor Karg, and our Americaneagle.com Digital Marketing Strategists Zeina Yacoub, Kaitlyn McCormick, and Andrew Attwood, as they discuss trends in AI integration, video content evolution, and effective strategies for B2C and B2B marketing. Gain insights on fading trends and actionable advice for enhancing your digital marketing efforts. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Zeina Yacoub: LinkedIn Kaitlyn McCormick: LinkedIn Andrew Attwood: LinkedIn Resources: Americaneagle.com Digital Marketing Services

Explore Beth Gerage's digital marketing insights in this episode of Modern Marketing Messages. Join host Taylor Karg, as they highlight Beth's career journey, strategy development, and the evolving landscape of digital marketing from mobile-first shifts to the role of data analytics and personalized campaigns. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Beth Gerage: LinkedIn Resources: Digital Marketing Expertise Development

In this special edition of Modern Marketing Messages, you'll get the chance to hear a presentation by Scott Lemke and Morgan Tracey, Senior Digital Marketing Specialist and Senior Social Media Specialist at Americaneagle.com. Together, they will explore the topic of organic optimization on YouTube, as demonstrated at this year's Americaneagle.com Customer Forum. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Scott Lemke: LinkedIn Morgan Tracey: LinkedIn

In this exclusive episode of Modern Marketing Messages, you'll have the opportunity to listen to a presentation featuring Kevin Williams and Matt Kirtley, who serve as SEO Team Leads at Americaneagle.com. They will delve into the dynamic relationship between SEO and brand expansion as showcased at this year's Americaneagle.com company Forum. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Kevin Williams: LinkedIn Matt Kirtley: LinkedIn Resources: SEO Development Services

The rapid ascent of artificial intelligence (AI) is revolutionizing the realm of digital marketing, promising profound changes. In this episode of Modern Marketing Messages, Pairzon's Chief Revenue Officer Lewis Rothkopf delves into the pivotal role AI plays in modern marketing. Explore the compelling impact AI has on digital marketing and its future implications, as businesses increasingly leverage its capabilities for strategic advantage. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Lewis Rothkopf: LinkedIn Resources: Pairzon

In part two of this episode, Taylor and Simee dive into various strategies and techniques for optimizing ad campaigns, emphasizing the use of data for lead generation, the importance of A/B testing, budget management, campaign performance measurement, retargeting, and adherence to legal and ethical guidelines in advertising. The key message is that paid ads can be a potent revenue generator when approached strategically, focusing on customer experience and trust-building rather than salesy tactics This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Simran Assudani: LinkedIn Resources: Paid Search Management // Digital Marketing Services // Part 1

Discover the art of turning paid advertising into a potent lead generation machine in this episode of Modern Marketing Messages. Join host Taylor Karg, and Simran Assudani, Paid Ads and Email Specialist at Americaneagle.com, to understand the basics to crafting compelling ad content, selecting the right platforms, optimizing landing pages, and targeting the perfect audience. This episode equips you with invaluable insights and strategies to take your digital marketing game to the next level. Stay tuned for Part 2 of this episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Simran Assudani: LinkedIn Resources: Paid Search Management // Digital Marketing Services

Dive into the insights shared by Americaneagle.com social media experts Morgan Tracey and Kelly Biladeau as they unveil the strategies and tools that drive engagement, resonate with audiences, and foster brand growth. From audience targeting and content optimization to setting measurable goals and tracking success, this episode takes you on a journey through the intricacies of effective social media planning. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Morgan Tracey: LinkedIn Kelly Biladeau: LinkedIn Resources: Digital Marketing Expertise Development

Explore the key factors of web design with expert graphic designer Noah Aird from Americaneagle.com. Dive into responsive design, branding strategies, site speed, accessibility, emerging trends, and more. Gain valuable insights to enhance your website's user experience and visual appeal. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Noah Aird: LinkedIn Resources: Web Design Development Services

Learn how Americaneagle.com transformed Wastebuilt's digital presence utilizing OroCommerce to create a more scalable, efficient, and advanced ecommerce experience for customers. Joining us on this episode is special guests Kevin Creese, Director of Ecommerce at Wastequip, and Derek Cwik, Solutions Engineer at Americaneagle.com. As a result of their new digital presence, Wastebuilt's new website sets a solid foundation for future growth and success while also delivering exceptional user experiences. Listen in to hear how they made it happen! This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Derek Cwik: LinkedIn Kevin Creese: LinkedIn Resources: Wastebuilt Website // OroCommerce Development Services

Learn how video content can be optimized for different campaigns and effective strategies to ensure the success of your video content and avoid common mistakes. Get expert advice from Burn the Boats, a leading professional video production company, on incorporating videos into your marketing efforts. Check out Part 1 of this conversation here This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Matt Gill: LinkedIn Stuart Hicar: LinkedIn Resources: Burn The Boats

Discover the power of video content in your marketing strategy. Learn how Burn the Boats, a professional video production company, creates engaging videos that captivate audiences and enhance brand messaging. Explore their digital content creation process, engaging video content ideas, and video marketing best practices. Check out Part 2 of this episode here. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Matt Gill: LinkedIn Stuart Hicar: LinkedIn Resources: Burn The Boats

The world of digital marketing is a vast landscape of strategies, tools, and ever-evolving trends that businesses must navigate to thrive in the digital age. In this episode of “Modern Marketing Messages,” our host, Taylor Karg, delves into the insights shared by Zeina Yacoub, a senior digital marketing strategist at Americaneagle.com. With her wealth of knowledge and experience, Zeina takes us on a journey through the intricacies of digital marketing, shedding light on various aspects of this dynamic field. From the fundamentals of crafting effective marketing campaigns to the future trends shaping the industry, Zeina's expertise provides valuable insights for both seasoned professionals and newcomers alike. Whether you're a business owner, marketer, or simply curious about the digital marketing landscape, this episode offers a wealth of information to enhance your understanding and inspire your marketing endeavors. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Zeina Yacoub: LinkedIn

In this episode, join host Taylor Karg and Senior Web Strategist, Joel Rose, from Americaneagle.com, as they dive into the world of personas and their impact on marketing strategies. Tune in to this informative episode of Modern Marketing Messages to gain valuable insights into personas and how they can enhance your marketing efforts. Don't miss out on this opportunity to learn from an expert in the field and discover practical strategies for persona development. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Joel Rose: LinkedIn

In this episode, host Taylor Karg is joined by Brandon Davis, VP of Brand Engagement for YMCA of Metropolitan Chicago, and Wes McChristian, Kentico Practice Director at Americaneagle.com. They discuss the development redesign project for the Y's website, new marketing initiatives that sparked after the launch, and more. The YMCA's mission has always been to empower individuals with social guidance and personal development. For over 165 years, the YMCA has created environments where community members belong and where all people can be nurtured and supported. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Wes McChristian: LinkedIn Brandon Davis: LinkedIn Resources: YMCA of Metro Chicago Website

In part two of this episode, Taylor Karg, Nick Goodrum, and Norbert Rum discuss more findings from their survey, breaking down their overall takeaways from the results, and more. The data collected through the accessibility survey can help Americaneagle.com and others to comply with accessibility regulations and standards, which are becoming increasingly important in many industries and regions. Check out the accessibility survey below, and the r/Blind Reddit page for more helpful resources. Check out Part 1 of this conversation here This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Nick Goodrum: LinkedIn Norbert Rum: LinkedIn Resources: Web Accessibility Survey // r/Blind Reddit Page

In part one of this episode, host Taylor Karg is joined by Americaneagle.com's Accessibility Specialists, Nick Goodrum and Norbert Rum. They discuss the findings from the survey conducted by Nick and Norbert that will lead to a better understanding of how people with disabilities use the web and how to improve their user experience. The data collected through the accessibility survey can help Americaneagle.com and others to comply with accessibility regulations and standards, which are becoming increasingly important in many industries and regions. Check out the accessibility survey below, and the r/Blind Reddit page for more helpful resources. Check out Part 2 of this conversation here. Audio Transcription available here: MMM Ep 38 Transcription This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Nick Goodrum: LinkedIn Norbert Rum: LinkedIn Resources: Web Accessibility Survey // r/Blind Reddit Page

In this episode, our host, Taylor Karg is joined today by Americaneagle.com's Digital Marketing Specialist and Social Team Lead, Caroline Letzel. In this one-on-one interview, they discuss Caroline's upbringing in digital marketing, her duties and daily responsibilities. and advice for future marketers having an interest in digital space. "Don't be afraid to try, and don't be afraid to fail." Before Caroline started her position at Americaneagle.com, she was working in the event management and digital marketing space in Indiana. Serving as our Co-Lead for the Social Media team, her responsibilities are developing and executing social media strategies, creating and curating content for our clients, and more. Tune in to hear how Caroline has grown into the digital marketing expert she is today! This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Caroline Letzel: LinkedIn

In this episode, our host, Taylor Karg, is joined by Stephanie Strok, Senior Content Writer, and Al Edwards, Content Quality Control Manager at Americaneagle.com. They discuss the various aspects surrounding the importance of content for your business, website, social posts, and more. Here at Americaneagle.com, our team of copywriters can provide effective services to reach your business's goals. Whether it's content marketing strategies, content creation, or reporting and analytics to monitor and track your strategy. Americaneagle.com is here to help in the right direction. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Al Edwards: LinkedIn Stephanie Strok: LinkedIn Resources: Content Marketing & Content Services

Back in February 2020, Google acquired the platform Looker with the intention to offer data and analytics to enterprise companies. In October of 2022, Google rebranded Google Data Studio to "Looker Studio" to combine the strengths of both products and help customers redefine the way they work with data. In this episode, our host, Taylor Karg is joined by Simon Mandel, Director of Data and Analytics at Americaneagle.com. They discuss the ins and outs of the transformation from Google Data Studio to Looker Studio, the differences in capabilities between the two platforms, and along with breaking down the limitations that the new platform offers. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Simon Mandel: LinkedIn

In this episode, our host Taylor Karg, is joined by Jason Stutes, an industry expert in the ecommerce space serving as a former VP of Marketing and Chief Digital Officer for bbqguys.com. Brendan Cameron, Strategic Account Director in the B2B division at Americaneagle.com, also joined the show. They discuss the mindset of digital acceleration, how companies need to shift their focus to digital acceleration to empower their workforce within organizations, and to make sure your business has clear objectives to be set up for future success. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Brendan Cameron: LinkedIn Jason Stutes: LinkedIn

In this episode, our host, Taylor Karg is joined by the Director of Front-End Development and Accessibility at Americaneagle.com, Nick Goodrum. They discuss the importance of accessibility in the design process for your website, the basic functions needed to implement accessibility for your site, and how web accessibility is shifting its focus to a more proactive approach in the web space. According to Siteimprove's data research, 69% of people with disabilities leave a website immediately if it's not accessible. The "Shifting Left" focus has users incorporated into the design process, making it easier for teams to implement accessibility functions within a website. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Nick Goodrum: LinkedIn

In this episode, our host, Taylor Karg is joined today by a Senior Digital Marketing expert at Americaneagle.com, Allison Lundberg. They discuss Allison's upbringing growing up in Fort Wayne, IN, and attending Ball State University, her career path leading up to working at Americaneagle.com, and some tools and resources that Allison uses for her job every day as a marketer. "Never stop learning, and always be listening." Allison began her marketing career in the nonprofit association space and has grown to help clients understand their end goals. She analyzes and audits marketing plans to create original strategies and discovers new approaches to reinforce their efforts. Tune in to hear how Allison has grown into the digital marketing expert she is today! This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Allison Lundberg: LinkedIn

In this episode, our host, Taylor Karg, is joined by Alice Skiba, Trade Show Manager at Americaneagle.com. They discuss the effectiveness of tradeshows and events, the front-end and back-end process of what goes into a tradeshow, and the factors to consider for your business's marketing strategy when participating in an event. Tradeshows and events can be challenging to plan if you don't know where to start. If your business is considering joining a tradeshow/event, check out our resources mentioned in this podcast or linked below to get started planning for the future! This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Alice Skiba: LinkedIn Resources: Exhibitor Online // Tradeshow Executive // IAEE

Americaneagle.com SEO expert, Dan Drucker, and PPC expert, Patrick Gavin, join our host, Taylor Karg, to discuss the variety of ways businesses can effectively use PPC and SEO for strategic marketing campaigns, how to drive traffic towards your website with both strategies, and the benefits of having PPC and SEO working simultaneously together. Within many marketing teams, PPC and SEO are often handled separately and are sometimes seen as alternatives to one another. This, however, is a mistake as these two strategies should be integrated! Listen in to find out why! This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Dan Drucker: LinkedIn Patrick Gavin: LinkedIn

In this episode, our host, Taylor Karg, is joined today by two of Americaneagle.com's Digital Marketers, Vanessa Cozzone, and Lauren George. They discuss the common misconceptions that TikTok has had over time, why the social media platform is outperforming the rest of the competition in today's market, and how businesses are utilizing the app to drive engagement and conversions. TikTok has over three billion downloads and one billion active users on the app today, beating out its competition with the likes of Twitter, Instagram, and Facebook. TikTok sees more engagement on a daily basis, with one billion TikTok videos being streamed per day. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Vanessa Cozzone: LinkedIn Lauren George: LinkedIn

In this episode, our host, Taylor Karg talks with 3 of our Digital Marketers at Americaneagle.com. Caroline Letzel, Scott Lemke, and Nadine Hawel talk to Taylor about the preparation around your digital marketing strategy this holiday season. According to Gartner's Holiday Digital Marketing Survey, "Consumers will overwhelmingly shop online during the 2022 holiday season, with 21% planning to shop more online than in-store this year compared to 2021. 38% of holiday shoppers plan to utilize one or more hybrid shopping services such as curbside pickup or same-day delivery. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Caroline Letzel: LinkedIn Scott Lemke: LinkedIn Nadine Hawel: LinkedIn

In this episode, our host, Taylor Karg, is joined by two Americaneagle.com's SEO experts—Dan Drucker, Senior Digital Marketer, and Kevin Williams, SEO Team Lead. They discuss the advantages of optimizing your business' online presence through search tips and strategies that they perform on a daily basis, and the best practices to have when creating an online ecosystem for your business. When it comes to finding customers who need your products or services Search Engine Optimization (SEO) is key. Your business's bottom line could be missing conversions, as potential customers are not scrolling through pages of search results to find you. Your business needs to rise to the top of search results for the right keywords for your products and services.  Reach out to us today for an SEO Analysis here. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Dan Drucker: LinkedIn Kevin Williams: LinkedIn

Brittney Montague, Lifecycle Marketing Specialist at Amazon, talked to our host, Taylor Karg, about the specifics of her day-to-day duties at Amazon. They get into a recent AB testing initiative, Brittney's experience developing a strategy based on the data she's analyzing, and what lifecycle marketing means to understand potential candidates to fill positions at Amazon. Lifecycle marketing is the process of guiding potential customers through stages in the customer journey. It's meant to tailor messages based on the customer's current stage, meet their needs, and move them into the next phase along their journey. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Brittney Montague: LinkedIn

Patti Winger, Director of Engagement Marketing & Communications at Uponor, talked with our host, Taylor Karg, about the importance of branding and creating an emotional connection with your core customers. We get to hear Patti's journey from turning Uponor into a global brand, and the requirements every business should have when developing a brand for their business. Rebranding for a business can be overwhelming from the start, but if you develop a strategy, build a brand architecture, and research your core customers that data can help you transform your overall business growth and create longevity for new customers. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Patti Winger: LinkedIn

Tracy Kelly, a Client Experience Manager and former Marketing Recruiter for Celarity, talked with our host, Taylor Karg, about the various staffing trends in the marketing industry today. We get to hear what he's seeing from a recruiter's point of view to help job candidates find their next marketing role. One in five workers plan to quit their current position in 2022. Although most candidates are seeking higher salaries in the industry, over two-thirds say they are seeking more fulfillment in the workplace today. A study conducted by PwC surveyed over 52,000 current employed individuals in the workforce. For more information regarding the survey check out PwC's Global Workforce Hopes and Fears Survey 2022 This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Tracy Kelly: LinkedIn

Google has announced the stoppage of Universal Analytics which will occur on June 30, 2023. On July 1, 2023, Universal Analytics, or UA data, will no longer be collected. Only Google Analytics 4, or GA4, data will be. For many of us, this means we have to be aware of this change to make sure we are starting the transition and all of our previous data is stored properly. To make sure this transition goes smoothly, Americaneagle.com's Charles Ro, Data and Analytics Strategist, talks about various ways to prepare for GA4, and answers some common questions people are asking, to help us all gain a better understanding of what GA4 is and what the transition means for your data and your website as a whole. For more information, you can access the UA to GA4 webinar conducted by Charles Ro, right here Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Charles Ro: LinkedIn

To switch things up, in this episode, our host, Taylor Karg, spoke with Illinois State University students Edwin Brkic and Bobby Rinaldi, who are currently Marketing Interns at Americaneagle.com. They get into what the current generation of interns are learning at school and how they can and cannot apply what they are learning in school in the real world. They also discuss what the average day of an intern looks like and what they find most interesting about marketing. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Edwin Brkic: LinkedIn Bobby Rinaldi: LinkedIn

With Global Accessibility Awareness Day around the corner on May 19th, in this episode, we're going to explore the topic of accessibility as it pertains to websites and the ways in which marketers can improve their accessibility compliance in their every day routines. According to the World Health Organization, one billion people, approximately 15 percent of the world's population, live with some form of disability. This can make it difficult when doing daily tasks using technology and in some cases, going on the world wide web. To break down all aspects of accessibility, Taylor speaks with our very own accessibility expert, Nick Goodrum at Americaneagle.com. We dive into Nick's current role with accessibility, he breaks down what web accessibility really is, describing the legal implications, how marketing teams can improve their accessibility in their normal day routines, and so much more! To read the transcript/captions of this episode, click here. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Nick Goodrum: LinkedIn // Twitter

When it comes to a website or app for a business, the technology behind those solutions is often referred to as the business's tech stack. Layers of a tech stack can include a content management system (CMS), digital experience platform (DXP), among others. Making the right tech stack considerations today is crucial to make sure your digital presence will best serve your customers tomorrow. In this episode we're going through enterprise architecture, and more specifically company mergers and the implications going through a merger has on a company's technology stack. To do this, Taylor speaks with Landon DePasquale, WordPress scrum master and Brad Skeen, Director of Enterprise Architecture at Americaneagle.com. Every business should plan a regular review of the technologies that support its digital presence. In doing so, we go through what questions should be answered in regard to technology solutions. Brad and Landon are well-versed with the associated pain points or challenges, and how to solve for those pain points in a way that is most efficient for everyone involved. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Landon DePasquale: LinkedIn Brad Skeen: LinkedIn

For this episode, our host, Taylor Karg, sat down to interview a marketing industry expert, Americaneagle.com's very own Senior Digital Marketer, Dan Drucker! Dan is a high-achieving marketing leader offering 20+ years of progressive experience overseeing programs and teams. He leverages integrated marketing communications philosophies to build adaptable, customer-centric, data-driven marketing systems. His expertise includes research, insight identification, creative strategies, content marketing, CRM strategies, program optimization and a wide spectrum of digital tactics. We dig into Dan's professional career and past experience, how he got into SEO, what advice he has for young up-and-coming marketers, and so much more! Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook Taylor Karg: LinkedIn Dan Drucker: LinkedIn

This episode is part two of The Importance of Auditing Your Analytics episode. Last episode, we discussed the three main components of a data quality audit which include compliance, accuracy and conversion tracking. In this episode we're going to explore three actions you should take after your data quality audit is complete, as well as what the risks and rewards of those actions are. To do this, Taylor speaks with Simon Mandel, Digital Strategist at Americaneagle.com, and Charles Ro, Data and Analytics Strategist at Americaneagle.com. Together, they go into what to do after a data quality audit process, everything about extraction, modelling and syndication of data, and so much more. If you're not sure where your website's analytics stand, let Americaneagle.com help you. Our analytics team is offering a Data Quality Audit where they'll take a deep dive into your website's analytics including an analysis of compliance issues, an evaluation of data quality, and much more. To get started with next steps on the Data Quality Audit, click here. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Simon Mandel: LinkedIn Charles Ro: LinkedIn

It's vitally important to have insights into the user behavior happening on your website and applications. This information is valuable when determining your website's return on investment and when shaping future enhancements around user behavior. The data that has been collected and analyzed can help marketers find insight about their consumers, especially when trying to figure out what content is working. In this episode we're going to explore the importance of auditing your website's analytics. To do this, Taylor speaks with Simon Mandel, Digital Strategist at Americaneagle.com and Charles Ro, Data and Analytics Strategist at Americaneagle.com. Together, they go into everything about data quality, common issues with analytics, the main components of a data quality audit, how often you should audit your analytics and so much more. If you're not sure where your website's analytics stand, let Americaneagle.com help you. Our analytics team is offering a Data Quality Audit where they'll take a deep dive into your website's analytics including an analysis of compliance issues, an evaluation of data quality, and much more. To get started with next steps on the Data Quality Audit, click here. Join us again for Part 2 of this discussion, titled The Risks and Rewards of Your Analytics, coming soon. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Simon Mandel: LinkedIn Charles Ro: LinkedIn

When it comes to finding customers who need your products or services, Search Engine Optimization (SEO) is key. However, so is creating a website that is both functional and visually impressive through the User Experience Design (UX). This Is where the debate of SEO vs. UX comes In. It can be a constant battle between optimizing for Google's algorithm and optimizing for actual human visitors. In this episode, our host, Taylor Karg, sat down with Americaneagle.com's Danny Setiawan, Senior UX Architect and Krista Brea, SEO Specialist, to talk through the history between the two disciplines, the areas where they may clash with one another, and how they are better when they work together. To learn more about Americaneagle.com's SEO and UX Design, click here: Search Engine Optimization and Experience Design. Follow this podcast on your preferred podcasting platform so you never miss an episode. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Website // Twitter // Instagram // Facebook // YouTube Taylor Karg: LinkedIn Danny Setiawan: LinkedIn Krista Brea: LinkedIn