Podcasts about metaverse marketing

Next in Media spoke with Matt Edelman, Chief Commercial Officer, Super League Gaming, about whether Fortnite still has a grip on gamers - and how brands can get involved.  Edelman also talked about Roblox's growing ad ambitions, the overall gaming ad market, and why he thinks we need to ditch the word "gamer".Takeaways:The Evolution of Gaming and Advertising – Gaming has become an undeniable force in media, with 3.3 billion gamers worldwide. Generational Shift in Media Buying – Many CMOs and CEOs are Gen Xers who didn't grow up with video games as a central part of their lives.The Concept of “Making Brands Playable” – Super League focuses on interactive advertising rather than just passive exposure. Fortnite's Two Worlds: Battle Royale vs. Creative Mode – Fortnite has both its first-party Battle Royale mode and a user-generated content (UGC) Creative mode where brands can build their own islands (maps). Roblox as an Expanding Advertising Platform – Roblox is scaling its ad solutions with programmatic ad products but still lags behind mobile gaming in measurement, attribution, and targeting. Playable Ads in Mobile Gaming Are the Future – Mobile gaming has a mature advertising ecosystem, but Super League is innovating by turning traditional video ads into interactive experiences that match gameplay styles, dramatically increasing engagement and click-through rates.Breaking Down the “Gamer” Stereotype – Marketers need to stop thinking of "gamers" as a niche audience and recognize that their existing target demographics are already playing games. 

Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field.00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent00:14 - 00:32 Welcome to Peppershock Media's Marketing Expedition Podcast00:33 - 01:58 Faruk's Bio01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency17:44 - 18:50 Faruk, welcome to the show!18:51 - 22:48 Transition to CGI22:49 - 24:48 Career Highlights24:49 - 31:03 The Impact of Photorealistic CGI31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry35:56 - 40:36 Award-winning Advertising Campaigns40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing49:10 - 53:10 The Future of Previsualization in Sales and Marketing53:11 - 56:24 Principles of Design56:25 – 1:00:49 Creating virtual worlds and authenticity1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/ 1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)1:02:09 – 1:02:55 Join The Marketing Expedition Community today!#CGI #ComputerGeneratedImagery #Innovation #CGphotography #CGIDrivenMarketing #CarPhotography #Branding #AI #ArtificialIntelligence #MetaverseMarketing #AdvertisingAgency

Hello everyone. Today's guest is Nodo Ivanidze, founder and CEO of Metaviu, the largest advertising and immersive experiences network on leading metaverse platforms. I brought him to speak about how metaverse advertising, as I know many of us don't know much about it, and the opportunities it holds for both Web2 and Web3 companies. We also touch on : * Advertising opportunities in the metaverse * Growing a new community and engaging with new communities through Metaverse * Users behaviors and differences between Millennials and GenZ * What you need to know to prepare such a campaign * Data and analytics to track * Gaming integrations and more Want to support the show? On Patreon ⁠⁠⁠patreon.com/OutofOrdinaryPodcast ⁠⁠⁠Unisub - ⁠⁠⁠ https://app.unisub.io/subscribe/65?network=matic%E2%81%A0%E2%81%A0 Get in touch Nodo - https://www.linkedin.com/in/nodo-ivanidze/ Metaviu - https://www.linkedin.com/company/metaviu/

Cambridge Marketing College hosts 1-day virtual training days, each month, titled AI & Metaverse Marketing, and in this webinar, Neil Wilkins describes for us the concept of hybrid marketing in leveraging metaverse as a digital channel. If you are curious about the next version of digital and social networking, visit http://marketingcollege.com/events for more information about the day courses and how to book on.

This week, Jacki and Lyle are joined by the wonderful Camilla Purkis-White, who happens to be the latest member of the exceptional Dimoso team to appear on the podcast! Camilla is the Metaverse Marketing & Gaming Partnerships Director at Dimoso, and she is also a Digital, Content & Social Marketing Director in her own right. She has previously worked for the likes of Dove, COTY Beauty, McDonald's and many more of the world's most iconic brands, and she has previously been a guest lecturer at the University of Greenwich. Camilla is also the host of the Web3 for Good Podcast, and as such she imparted some fine podcast wisdom on our illustrious hosts during this episode! Camilla also offers an excellent description of what Web3 and Blockchain actually are, with reference to the term 'Web3' being coined by Ethereum co-founder Gavin Wood in 2014. Camilla discusses the importance of embracing new technologies such as Web3, Blockchain and the Metaverse, or risk being left behind in the industry, and Jacki and Lyle ask what these new technologies mean for the world of PR & Communications. Finally, Lyle extends the offer of advertising space on the podcast for any major brands who might be looking, and Jacki comes up with an exceptional idea for some innovative McDonald's Happy Meal offerings! The Web3 For Good Podcast is available on Apple Podcasts: https://podcasts.apple.com/gb/podcast/web3-for-good/id1639301039And on Audible: https://www.audible.co.uk/pd/Web3-For-Good-Podcast/B0B94BC2DJArtwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

Neil Wilkins interviews Tim Olsen from Emposo on the topic of risk management in AI Marketing. In the conversation, they explore the following issues and opportunities: What AI risk means. Examples of the potential risks associated with AI and how they could negatively impact businesses and customers. What marketers should know about data privacy and security when using AI-based tools and how can we ensure we are not inadvertently violating any privacy laws. How AI risks may manifest in marketing and some of the potential consequences. How marketers can balance the desire for personalisation and targeting in marketing, which AI can help achieve, against the risks of overstepping boundaries and creating discomfort or distrust among customers. What steps businesses can take to mitigate the risks associated with AI and how can they proactively manage these risks. Practical tips on how to conduct a risk assessment before implementing an AI solution in a business or marketing strategy. How important it is for marketers to have a foundational understanding of how AI works, in order to use it responsibly and manage potential risks. The emerging trends in AI that we should all be aware of and what risks they might pose. How should marketers prepare themselves to navigate this landscape successfully and ethically. Tim encourages us to explore the following tools: Google Duplex, Pi, Microsoft Co-Pilot and to visit Emposo.com for AI consulting services and to contact Tim. Neil is hosting a series of 1-day virtual AI & Metaverse Marketing courses in the metaverse, starting 3rd October, 7th November and 12th December, with further dates planned for 2024. Visit Cambridge Marketing College for more details and to book your place. For more content like this, visit Neil Wilkins Online.

In this episode of Marketing in the Madness, Katie Street talks to Perla Bloom, Global Strategy Lead at Electronic Arts and a Co Host of an Entertainment and Technology podcast, Think Twice. With experience in a variety of industries, from FMCG, Financial Services, Telecoms, Luxury and now gaming at EA Games, Perla works on both AAA titles like Battlefield, as well as smaller more indie titles. Whatever the project she has worked on, she is always committed to providing fully integrated campaigns, with a focus on innovative digital multi touchpoint experiences, more recently involving Crypto and NFT technology.They discuss the Metaverse and the importance of understanding your audience's motivations before creating digital experiences, as well as the  psychology of marketing and personality type tools that are available to help businesses. In this episode you will hear: Understanding the motivations of your audience Creating experiences that your audience wantThe psychology of marketing and personality types Tools to understand your prospects better How you can add value as a brand EA games marketing objectives Gamifying marketing Metaverse in the marketing worldHumanising marketing tactics  Keeping abreast with technologies to future proof your business Using tech to make experiences better Links & references:Katie Street: https://www.linkedin.com/in/katiestreet/Perla Bloom: https://www.linkedin.com/in/perlabloom/EA Games: https://www.ea.com/en-gb Crystal Knows https://www.crystalknows.com/ Think Twice podcast: https://open.spotify.com/show/5fXwcieG9IDciEPeptRyMK Get in touch: hello@street.agencyKatie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Step into a world where marketing and technology collide, where virtual reality and digital realms hold the key to captivating audiences like never before. Join us on our podcast, "Marketing in the Metaverse," as we explore the dynamic intersection of marketing strategies and the immersive landscapes of the metaverse.In this groundbreaking podcast, we dive deep into the ever-evolving landscape of digital marketing and its integration with the metaverse. Discover how forward-thinking marketers leverage virtual environments, augmented reality, and blockchain technology to engage and connect with audiences in unprecedented ways.Whether you're a marketing professional, an entrepreneur, or simply intrigued by the power of emerging technologies, this podcast is your gateway to understanding how marketing in the metaverse can transform your brand's reach and impact. We explore the limitless possibilities for immersive storytelling, interactive experiences, and community-building in this exciting digital realm.Today and embark on a journey where marketing mastery meets the virtual world. Uncover the secrets of success in this rapidly evolving landscape and unlock the potential of the metaverse for your brand.Don't get left behind in the age of digital transformation—dive into the metaverse and revolutionize your marketing strategy. Join us on "Marketing in the Metaverse" and explore the future of marketing today!

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #876. Affectionately known as the "Godmother of the Metaverse," Cathy Hackl is the founder and Chief Metaverse Officer at Journey. Picture this: the next Coco Chanel could be a 10-year-old girl currently crafting avatar skins in Roblox. That's the world envisioned by Cathy, who worked with companies like HTC VIVE, Magic Leap, and Amazon Web Services. She is the host of Adweek's Metaverse Marketing podcast. At Journey's Metaverse Studio, Hackl collaborates with brands on metaverse/Web3 strategies, NFTs, gaming, and virtual fashion. Some standout work includes creating Walmart Land and Universe of Play for Walmart in Roblox, along with the concert series Electric Fest at Walmart Land, she unveiled VerseLuxe, a luxury tech label that fuses style and experimentation, kicking off with a captivating Web3-connected jewelry capsule collection that bridges the physical and virtual realms. Cathy is the author of three books, The Augmented Workforce, Navigating the Metaverse: A Guide to Limitless Possibilities in a Web 3.0 World, and her latest book, Into The Metaverse - The Essential Guide to the Business Opportunities of the Web3 Era. How do we define the metaverse? Does every company need a Chief Metaverse Officer? Where are we in the growth of the digital economy?.. and much more. Enjoy the conversation... Running time: 55:36. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Cathy Hackl. Into The Metaverse. Navigating the Metaverse. The Augmented Workforce. Journey. Metaverse Marketing podcast. Follow Cathy on Twitter. Follow Cathy on LinkedIn. This week's music: David Usher 'St. Lawrence River'.

My guests on today's podcast are Brittany Bond and Wade Cohn, Co-Founders of SwivelMeta.  We discuss the current state of the metaverse, considering it's been a while since we've entered the bear market and many large corporations, who were super excited about getting into the space have somewhat pulled back their resources and attention.  The team at SwivelMeta are well placed to answer questions on this topic as they are helping brands get into the space and create immersive experiences for their communities.

... also including some top tips for where to begin your Metaverse Marketing journey. Neil recommends focusing strategically on one or two of the following list: events, story-telling, product development, showcasing, collaboration, loyalty, sales, thought leadership, brand leadership, education. In the workshop series, starting Wednesday 5th April 6pm UK time, Neil will guide you through your first steps into marketing in the metaverse http://bit.ly/metaversemarketingseries

Metaverse Marketing Workshop Series begins 6pm UK time on Wednesday 5th April. Join me >> bit.ly/metaversemarketingseries 1. THE TECHNOLOGY CHALLENGE - 5/4/23"As an online company I can see this working, we demo our system via screen sharing. Just can't see our demographic adjusting to this at the moment.""It will be hard to explain how to use this space with those who aren't confident with technology.""I thought these spaces were for people with expensive equipment."This is a myth busting workshop, designed to lead you past the hype and myths into a practical way of accessing, building and developing your presence in the metaverse and then creating the propositions to build confidence in your stakeholders that they are totally capable of joining you, even without any prior technical experience or fancy technologies.2. PRODUCT OPPORTUNITIES - 12/4/23"I would love to be able to shop online and try clothes on in the metaverse.""How do products gets uploaded?""My company manufacturers lifts. Would we be able to get lifts on the metaverse, in detail?"This session is all about digitising your products and services, so they are professional, engaging and relevant in the metaverse. Imagine a 3D, fully interactive, digital experience of your product, showcased in real time to anyone, anywhere in the world, as you both meet together in the space.3. THE SELLING EXPERIENCE - 19/4/23"There's a huge scope for marketers to change from selling products to selling experiences.""I work in a law firm. Do you think this could be something people could use to watch tribunals or court hearings?""I'd love to beat my competitors and get in here first, even if it's just to wow them."A metaverse experience, whether for selling, meeting or team building, is brings a whole new energy to hybrid marketing, sales and communications. In this session we explore a host of creative ideas for creating an immersive, extended reality, experience for your audience, be that colleagues, management or customers.4. EDUCATION AND TRAINING - 26/4/23"All of our lessons need to be in the metaverse!""We could create a really innovative staff onboarding and induction programme.""I have an idea for producing product training and demonstrations in this 3D environment."Whether it's running a virtual classroom training lesson or inviting customers into live, fully interactive product demonstrations with your technical specialists, in this session we will discuss how education can be brought to life in the metaverse and take the experience and engagement to the next level above video conferencing and beyond. 5. CASE STUDIES AND EXAMPLES - 3/5/23"What can we learn from those already making money in the metaverse?""I'd really like to collaborate with some influencers. This might be why they'd like to collaborate with me!""Brands like Nike, Meta and Hublot seem to be doing a lot. What can we learn from their mistakes?"Without a 'how to' playbook, the metaverse is all about continuous development and in this session we optimise our speed and efficiency by watching and learning from the big brands who are forging a pathway through the uncertainty.6. TAKING YOUR FIRST STEPS IN PRACTICE - 10/5/23"I'm interested but have absolutely no idea where to begin.""Is metaverse marketing planning different to normal marketing planning?""Do I need lots of budget to do this properly? Because it seems like I need to get others involved too."In this final session in the series we will create a practical metaverse marketing plan, including strategy, tactics, resource requirements and the all important 'measures of success'. Metaverse marketing is an evolution of your existing marketing, so we'll integrate everything together into a step-by-step, executable plan, with full support of those around you. Register here >> bit.ly/metaversemarketingseries Full Link here >> https://momence.com/Neil-Wilkins/Metaverse-Marketing-Workshop-Series/85454507

Preparing for Metaverse Marketing is a webinar by http://neilwilkins.online Neil Wilkins and part of the http://marketingcollege.com Cambridge Marketing College fortnightly marketing series. In this webinar, Neil explores: "From customer conferences and exhibitions, to product launches and live demonstrations, the metaverse offers all marketers unprecedented opportunities for exciting and impactful engagement with colleagues, customers, partners and suppliers." "Why Metaverse Marketing Matters: Increased customer engagement Uncluttered digital channels Emergence of new digital economies Immersive and interactive experiences" "Key Metaverse Marketing Opportunities: Virtual billboards and signage Branded virtual events In-world product placements Avatar fashion and accessories Customer conferences and exhibitions Product launches and live demonstrations" "Begin With Strategy: Events, story-telling, product development, showcasing, collaboration, loyalty, sales, thought leadership, brand leadership, education" Neil also guides us through "Big Brand Metaverse Marketing Strategic Success Stories" to bring to life the opportunity by those who are already trailblazing in the metaverse. For more content like this and details about the upcoming 6-part, weekly Metaverse Marketing Workshop Series, visit https://momence.com/Neil-Wilkins/Metaverse-Marketing-Workshop-Series/85454507 the workshop registration page.

Abby interviews Kristen Rocco, Senior Director of Content Marketing at Global Payments, a Fortune 500 financial technology company. Kristen and Abby discuss crafting content strategically, marketing in the Metaverse, and leveraging data to understand and influence consumers.

Asa Hiken, Technology Reporter for Ad Age joins Marketing Matters to talk Marketing News of the week including M&M's ‘spokescandies' controversy, what brands need to know about Generative AI & ChatGPT, Metaverse Marketing and more!

Janet Schijns is the CEO of JS Group, a marketing consulting firm. Her professional journey ranges from Verizon to Motorola to Office Depot, and she has received three 5-star awards for her channel programs in the IT, Security, and Mobility space. She is a leading industry influencer with numerous awards including top 10 Women in Technology, Channel Influencer of the Year, and top 10 CEO Disruptors. In this captivating episode, Philip and Janet discuss employee empowerment as part of a security culture, AI innovation in the security space, arguments in favor of human microchip implants, and a fruitful dialogue on how communication and information influence marketing.

Abby chats with Kim Swindle, Director of Marketing Performance Operations at Epic Games. They discuss content opportunities within the Metaverse, customer protection, and marketing analytics. Kim also emphasizes the importance of networking for any career path.

The Great Fail is taking a break this week. Instead of normal programming, The Great Fail is hosting Metaverse Marketing, another podcast series in the Adweek Podcast Network. In this Season 2 premiere, host Cathy Hackl, metaverse and web3 strategist, dives into how the metaverse is changing our world both on and offline. Hackl explores what it truly means to build a community and why it is such a hot topic in Web3 and the metaverse. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Video games like Roblox and Second Life have skins and avatars that are expressions of how players present themselves. Fashion, web3, and the metaverse are inevitably meeting at an intersection that celebrates creativity and self-expression.In this episode of Metaverse Marketing, we explore how the world of fashion is expanding into web3 and the metaverse and how companies can meet consumers with new experiences. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Three months ago I told my 15-year-old son that we were going to dive in headfirst into Metaverse Marketing. His answer: “So lame…the Metaverse has been around forever. What do you think Minecraft and Fortnite are?”  Me: “Ah! But we've figured out an entire list of business applications using this technology and we have assembled a freakin' amazing team to create customized branded spaces.” Then, my son smiled (gotcha, papito!) Here's the inside scoop. In this episode of I HAVE SOMETHING TO SAY I talk to Marcos Navas, Founder of Hands On Coding – and now my business partner in the tech realm. We were introduced by one of his relatives, my dear longtime friend Emma Medina who I know from way back when I worked in publishing. THANK YOU, EMMA! Navas has been an active member of the Ed Tech space for over two decades. As an advocate for raising the voice of students, he is one of the original Flipgrid ambassadors and a Ted Ed Innovative Educator helping spread student Ted Talks via Ted Clubs. Within the coding and STEM space, Navas is one of the original Raspberry Pi Certified Educators in the U.S. helping enable people of all ages to explore computing. He completed a fellowship with the IDEO Teachers Guild making him one of ten educational experts trained in Design Thinking. He also founded Ed CampUrban, a free professional development program for urban educators/teachers implemented by teachers, and Latinos in Coding, a nonprofit whose mission is to increase awareness and participation of the Hispanic community in computer sciences to remedy the equity gap of Latinos in STEM. Listen, this guy is on a serious mission to transform educational environments to give access to and teach underserved children about technology as early as possible. Navas and I quickly began collaborating because we understood the value we each brought to the table. And I became an investor and partner in his business, experiencing a new, scary, and exciting role. He's brilliant and I needed tech expertise at URBANDER so it was an easy decision for me.  Together, we have assembled a talented team of incredible bilingual, multimedia creators to help businesses and organizations connect and communicate with their key stakeholders on a whole new level. Our combined pioneering expertise in building branded and customized 3D, immersive, and graphically rich virtual spaces (Metaverses) will deliver safe, engaging, and interactive experiences for an array of business applications that range from online instruction and virtual offices to dedicated promotional campaigns and LIVE events such as conferences. Wanna get a VIP tour? Messenger me! We're currently building URBANDER's Meta Headquarters and can't wait to put it to good use.

You have probably felt some major shifts around work in the last couple of years. Quarantine, economic downturns, quiet quitting, and even more transitions in the labor market than ever before. Just about everyone's job has changed in some way, and developments in metaverse technologies promise that things will just keep changing.In this episode of Metaverse Marketing, we are going to explore how the world of work and education are expanding and what you can do to keep up.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

The Metaverse market opportunity could be in the trillions of dollars, and every brand is trying to make sense of what this means to them. Unlike past financial opportunities, this one comes with entirely new ways to make money and even new types of money because the definition of value itself is changing.In this episode of Metaverse Marketing, we'll talk to Web3 and metaverse pioneers about the different approaches to commerce that they are experimenting with and the new commerce models that are evolving. Hosted on Acast. See acast.com/privacy for more information.

As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, how do you do fellow kids? Only to realize that meme is now 10 years old. The world is changing and so are our brands' audiences. On this episode of Metaverse Marketing, we're looking at how the Metaverse and Web3 can help you develop new customer journeys to reinvigorate your brand and meet your audiences where they are.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered if you have someone out there in the world that looks just like you? A study from a research institute in Spain found that most of us have several lookalikes out there. Why do we share this with you? Because the same is becoming true for our physical world.Technology has helped us map many streets and roads, which we use to navigate to our destinations on a daily basis. But much more than meets the eye is happening underneath the surface. We are creating digital twins of our cities, neighborhoods, and even our homes.On today's episode of Metaverse Marketing, we investigate how Metaverse technologies are bridging the physical and virtual worlds, allowing individuals to literally change their surroundings.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

You may know a lot of metaverse skeptics or you might be one yourself.For many people, the metaverse conjures up visions of lonely, unhappy people wearing VR headsets to escape reality. While we hope that through this podcast, you come to realize that the metaverse and web3 are so much more than people in headsets, the feeling is understandable. After all, the term "metaverse" does originate in a dystopian novel.Today on Metaverse Marketing, we're talking dystopias and utopias, the fears that can sabotage your brand's foray into the metaverse, and how we can make the ideals of web3 and the metaverse a reality.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Welcome back, fellow pioneers! About a year ago we made a big bet that business professionals would be interested in better understanding what the metaverse meant for them and for the brands and companies they work for. And what a year it's been. So much has happened since our last episode.Nowadays, all eyes are on the metaverse and Web3, and for good reason. Every week seems to bring with it further acceleration, and it can feel hard to keep up with the pace of change. The biggest companies in the world are investing in virtual worlds and new commerce models. They're building out new platforms and markets for engaging with their customers, but they aren't the only players. Visionaries across science, art technology, fashion, gaming, and entertainment are expanding our vision for what is possible when we build this new reality.It's not really a question anymore of whether the metaverse is going to happen. It is already being worked on and it is too big to ignore, but what will it look like long term? What values will prevail? What could go wrong and how will it change us? Join us for the second season of Metaverse Marketing, presented by Meta, as we explore these questions and help you prepare for tomorrow. Hosted on Acast. See acast.com/privacy for more information.

Sharad Agarwal, Cyber Gear Chief Metaverse Officer, shows how to reimagine marketing strategies for businesses and brands then create the required infrastructure. To find out more, go to theblockchainlife.io

Ist Virtual Real Estate im Metaverse am Ende? Die Preise für virtuelles Land sind in den vergangen Monaten stark eingebrochen. Und was steckt hinter dem Hype der Tiffany & Co x CryptoPunks NFT Kollektion? Denn die NFTiff Kollektion war schon nach 20 Minuten komplett ausverkauft.Themen des Podcasts:Intro: 00:00Immobilienpreise im Metaverse: 00:43Tiffany & Cryptopunks Update: 06:18Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Community2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Das Live Shopping Experiment ist für Facebook und TikTok für Europa erstmal auf Eis gelegt worden. Instagram testet nun Full Screen Fotos. Und bald gibt es auch eine NFT Einbindung auf Instagram.Themen des Podcasts: Intro: 00:00Facebook und TikTok stoppen Liveshopping: 00:54Instagram testet Full Screen Fotos: 05:02NFTs auf Instagram: 09:15Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Community2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Ist Augmented Reality Shopping die Zukunft? Mit den neuen AR Shopping Features legt Snapchat den Fokus voll auf Social Commerce. Die neuen AR Shopping Lenses ermöglichen es den Nutzern, Produkte per Augmented Reality anzuprobieren und direkt über den Produktkatalog auf der Webseite zu kaufen. Und für Brands gibt es die Public Profiles, die als AR Showrooms genutzt werden können.Auf der WΞB3 Konferenz sprach Jan Müller von Snap Inc. über Augmented Reality und ging dabei vor allem auf die Nutzung & Adoption von AR Shopping für Brands ein. Themen des Podcasts:Bitmoji: 02:35AR Inklusion: 04:42AR E-Commerce: 05:33AR Education: 07:13Neue Möglichkeiten dank AR: 08:04Camera Kit: 10:39Q&A: 11:54Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Community2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Im zweiten Teil unseres Gesprächs mit Stephan Hungeling, CEO vom Juwelier Christ, sprechen wir über den aktuellen und zukünftigen Markt für Luxusuhren. Gibt es eine Rolex Bubble? Werden die Güter künstlich verknappt? Gehen Uhrenmarken in Zukunft Direct to Consumer? Und welche Rolle spielen NFTs?Themen des Podcasts:Intro: 00:00Apple Watch vs. Classic Watch: 04:16Werden Influenzier von Brands bevorzugt: 14:37Wird der Uhrenmarkt künstlich verknappt: 16:55Graumarkt, Sekundärmarkt was ist das?: 19:57DTC vs Konzi: 24:31Zukunftsaussichten des Uhren/Schmuckmarkts: 26:29Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Community2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Ich habe mit Stephan Hungeling, CEO vom Juwelier Christ, darüber gesprochen, wie die aktuelle Positionierung von Christ aussieht, welche Zielgruppen sie ansprechen möchten und wie man am besten die Gen Z erreicht. Außerdem erfahrt ihr, welche Multi Channel Strategie sie in der „post-Corona“ Welt verfolgen und wie wichtig Social Media, TikTok und Influencer Marketing für Christ sind.Themen des Podcasts:Intro: 00:00Die Positionierung der Firma Christ: 07:35Anteil an E-Commerce: 10:45Das Retouren Problem: 14:50Digitales Marketing/ Social Media: 16:53Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Community2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Apple trotzt der Wirtschaftskrise und machte $83 Mrd. Umsatz in Q2, TikTok wird möglicherweise bald TikTok Music launchen, die Trading App Robin Hood ist in der Krise und Gucci akzeptiert jetzt Zahlungen per ApeCoin.Themen des Podcasts:Intro: 00:00Apple Earnings: 00:45TikTok Music: 03:33Robin Hood in der Krise: 05:17Gucci akzeptiert ApeCoin: 07:01Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Community2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Tiffany steigt mit CryptoPunks in den NFT-Markt ein. Nach großer Kritik hat Instagram die angekündigten Änderungen wieder zurückgenommen. Und VeeFriends erhält ein $50 Mio. Investment von Andreessen Horowitz.Themen des Podcasts:Intro: 00:00Instagram: 00:48Veefriends: 05.42Tiffany: 10:49Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Community2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Auf der WΞB3 Konferenz sprach ich mit Christof Schmid, Head of Communications bei Twitter, über Digital Communities und diskutierte, warum Twitter zum wichtigsten Social Media Channel für das web3 geworden ist.Themen des Podcasts:Was macht Twitter so einzigartig: 02:23Twitter Communities: 09:10Twitter Spaces: 10:15Super Follower: 11:54Twitter Circle: 12:35Twitter Blue: 14:14Q&A: 17:19Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Comunity und erfahrt dort mehr über die web3masterclass.2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Ist der Bärenmarkt vorbei, Krypto und NFTs haben sich jetzt etwas stabilisiert, auch wenn es auf einem geringen Niveau ist. Und Alphabet und Meta haben ihre aktuellen Quartalszahlen veröffentlicht.Themen des Podcasts:Intro: 00:00Krypto Comeback: 01:19Alphabet Earnings: 04:25Meta Earnings: 07:16Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Comunity und erfahrt dort mehr über die web3masterclass.2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Instagram wird zu TikTok. Allerdings finden das nicht alle Instagram Stars gut. Raue Zeiten bei Meta: Low Performer sollen laut Zuckerberg die Firma verlassen. Und Meta's VR-Brillen steigen im Preis.Themen des Podcasts:Intro: 00:00Kardashians vs Instagram: 01:42Zuckerberg macht Druck: 09:07Meta`s VR-Brillen werden teurer: 12:04Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Comunity und erfahrt dort mehr über die web3masterclass.2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Tesla verkauft 75% seiner Bitcoins, Netflix verliert Millionen von Abonnenten und Amazon Prime erhöht die Preise.Themen des Podcasts:Intro: 00:00Tesla verkauft Bitcoin: 02:10Netflix in der Krise: 05:17Amazon Prime erhöht die Preise: 12:14Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Comunity und erfahrt dort mehr über die web3masterclass.2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Auf der WΞB3 Konferenz berichteten Maurice Moitroux (IWC) und Thanh Dao über das IWC NFT-Projekt „Diamond Hand Club“ und gingen behind the scenes!Themen des Podcasts:Wie das IWC NFTs Projekt begann: 02:24Die Geschichte von IWC: 04:46IWC im Web2: 07:56IWC im Web3: 10:15Utilities vom Diamond Hand Club: 13:37Q&A: 15:26Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Comunity und erfahrt dort mehr über die web3masterclass.2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

In unserem Metaverse Update sprechen wir über die aktuellen Entwicklungen im Metaverse, Krypto- und NFT-Markt. Ihr erfahrt, welche Neuigkeiten es beim Metaverse "The Otherside" gibt, was hinter den Digital Fashion Items von Nike/RTFKT und Azuki steckt und warum die Meta Avatare neue Fashion Upgrades erhalten haben. All das und vieles mehr gibt es in dieser Folge.Themen des Podcasts:Intro: 00:00Marktupdate: 00:38Cryptopunk 4156: 09:32The Otherside: 14:23Nike & RTFKT AR Hoodie: 19:44Meta's Avatare bekommen Fashion Upgrade: 29:00Brands im Metaverse: 37:22WΞB3 Konferenz Review: 41:00Summary: 44:46Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Comunity und erfahrt dort mehr über die web3masterclass.2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Ich habe mit Nino Bergfeld, Retail Experte und Co-Founder des Web3 Studios bei Salesforce, auf der WΞB3 Konferenz darüber gesprochen, was Brands im Metaverse vorhaben, welche Chancen das Web3 für Brands und Retailer bietet, welche neuen Herausforderungen es gibt und wie man NFTs unter anderem als Loyalty Tool nutzen kann.Themen des Podcasts:Intro: 00:00Die Retail Evolution: 01:47Was bedeutet Web3 für Brands & Retailer?: 04:57Neue Chancen im Web3: 08:14Neue Herausforderungen im Web3: 10:55Q&A: 13:13Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Comunity und erfahrt dort mehr über die web3masterclass.2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Auf der WΞB3 Konferenz hat Karl Wehner, Managing Director bei der Alibaba Group, über Avatare und digitales Metaverse Shopping in China gesprochen. Spricht man in China vom Metaverse? Welche Plattformen sind relevant? Welche Rolle spielen virtuelle Stores, Avatare und Digital Fashion? Und wie wichtig sind VR/AR in China für Shopping?Themen des Podcasts:Intro: 00:00Das Alibaba Ökosystem: 00:46Verhalten Chinesischer Konsumenten: 04:23Alibaba Cloud Technologie: 06:56Metaverse im Retail: 08:20Das Alibaba Metaverse: 12:23Digitale Avatare: 16:23Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Comunity und erfahrt dort mehr über die web3masterclass.2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Wo steht das Metaverse im Juli 2022? Ich spreche auf der WΞB3 Konferenz darüber, wie es mit NFTs weitergeht, was hinter der Avatar Ökonomie steckt, warum die Brands der Zukunft auf Communities setzen und wie immer mehr Brands ins Metaverse einsteigen.Themen des Podcasts:Intro: 00:00Bärenmarkt: 00:30Avatar Economy: 04:45Communities: 10:29Brands im Metaverse: 14:40Token Gated Commerce: 16:27Summary: 19:17Die nächste Metaverse Masterclass findet am 12. August statt: dort könnt ihr alles über Brand-Strategien, Metaverse Marketing und NFTs lernen. Mit dem Promo-Code PODCAST erhaltet ihr einen 10% Rabatt.Weitere Informationen findet ihr hier.1. Kommt in den Discord und werdet Teil der großartigen Comunity und erfahrt dort mehr über die web3masterclass.2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

Should brands get involved in the metaverse, or just ignore it? What even is the metaverse?! This week Paul is joined by blockchain developer Holly Atkinson and experienced digital strategist James Whatley to address all the publicity around the metaverse with the aim of demystifying it for marketing communications professionals. What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

What are the key marketing trends to know and track in 2022? Neil Wilkins describes each one that he sees as key, in this "Friday Drop-In" when asked to explain what marketers should focus on outside of their day jobs. Neil says we should all be watching: Mobility, Community, Short Form Video, 1st Party Data, Hybrid Events, NFTs, Sustainability and Ethics, Metaverse Marketing, Audio, Influencers, AR VR and XR, Live Chat

Man muss die Jugend dort abholen wo sie sich aufhält. Genau das hat WWF mit dieser Kollaboration mit Fortnite geschafft.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/christian-uceda/message

In this episode of the Visual Storytelling Today podcast, I chat with Ida Kymmer, a Strategic Business Development Manager with Journee - a Berlin-based Metaverse Company. They are the team that developed the metaverse experience for Vogue Business. BMW, Adidas, Siemens and more. We talked about her unique journey entering the metaverse field, benefits for hosting vs. outsourcing an experience, what are the typical business objectives brands are after, key project types, the process, her top 3 tips for brands that are looking to develop their own metaverse experience on their websites - and much more.   For more information, check out the show notes.   This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL. Learn more at VisualStorytell.com Curious to learn more what's all the fuss with the metaverse? Watch our on-demand presentation + bonus virtual guided tour

In this episode, Ignite Visibility CEO John Lincoln, highlights one brand that has gotten involved in the metaverse and is doing innovative metaverse marketing.

Apple hat den neuen Mac Studio und das Studio Display vorgestellt. Der Mac Studio ist der neue Desktop für Profi-User. Und mit dem Studio Display hat Apple wieder einen bezahlbaren Monitor im Angebot. Aber welchen Mac sollte man sich kaufen?Themen des Podcasts:Intro: 0:00Mac Desktops: 1:26Kaufempfehlung Mac Desktops: 3:44MacBooks: 5:37Kaufempfehlung MacBooks: 6:14Macbook Pro vs. Mac Studio: 8:44Apple Monitore: 9:21Monitor Alternativen: 12:57Fazit: 14:33Meldet euch jetzt kostenlos zur WΞB3 Konferenz am 18. März an. Es erwarten euch spannende Keynotes und Panels mit Top-Experten zu Themen wie Finance & DeFi, DAOs, Metaverse Marketing, NFT Use Cases und Digitale Avatare. Alle weiteren Infos findet ihr unter www.web3.pm1. Kommt in den Discord und werdet Teil der großartigen Comunity und erfahrt dort mehr über die web3masterclass.2. Abonniert meinen Daily Newsletter für die neuesten Trends aus Tech und Media3. Podcast abonnieren: Apple, Spotify, Google & Amazon4. Folgt mir LinkedIn, Instagram, YouTube, TikTok & Twitter5. Ihr wollt euch weiterbilden? Hier sind unsere Masterclasses 6. Ihr sucht einen Keynote Speaker für euer Event? Sprecht mich gerne direkt an: teo@delta.pm

The business world is abuzz with the promise – and potential dangers – of the metaverse. The space seems to have a high barrier for entry, requiring a confident working knowledge of the blockchain, crypto, and NFTs to even begin to dive in. But as a business leader, you can't ignore this rapidly-growing space, nor the potential to be a savvy early adopter.Lindsay and Carolyn speak with Janine Yorio, CEO of virtual real estate firm Republic Realm, to get a handle on what the metaverse is and why the conversation around the metaverse is unnecessarily confusing. Then, they interview Cathy Hackl, host of the Metaverse Marketing podcast and “Godmother of the Metaverse,” about balancing the ideal of decentralization with making sure the next frontier is welcoming for everybody.Find us on LinkedIn and if you're interested in joining the Chief network, apply to be a member at Chief.com.Find Janine's work at https://republicrealm.com/.Listen to Cathy's podcast Metaverse Marketing wherever you like to listen.

Die Verknüpfung von realer und virtueller Welt könnte die nächste Evolutionsstufe des Internets sein. Wie sich unsere Wirtschaft verändern könnte. Seit Facebook-Gründer Mark Zuckerberg seine Visionen um das Metaverse publik gemacht hat erntet er gleichermaßen Spott und Zuspruch. Mit dem Metaverse will er eine virtuelle dreidimensionale Welt erschaffen, die die reale Welt um eine Ebene erweitert. Die Idee ist nicht völlig neu, die Umsetzung steckt allerdings noch in den Anfängen. Man mag vom Meta-Chef halten, was man will: Mit der Neuausrichtung seines Konzerns hat er einen Prozess in Gang gebracht. Seither ist die virtuelle Realität ein heißes Thema bei Investoren, Unternehmen, Gründern, Krypto- und Tech-Fans. Selbst Tesla-Gründer Elon Musk äußerte vor einigen Wochen, das Metaverse sei mehr „Marketing als Realität“. Doch ist dem wirklich so? Wie viel Potenzial birgt die virtuelle Welt? Wie wird sie unsere Wirtschaft transformieren? Unsere Tech- und Startup-Redakteurin Larissa Holzki wägt die Argumente der Kritiker und Anhänger gegeneinander ab. Im Anschluss richtet US-Korrespondentin Astrid Dörner den Blick noch gen Kryptowelt. Zwischen dieser und dem Metaversum besteht nämlich eine starke Wechselwirkung. Welche Rolle digitale Währungen und die Blockchain im Metaverse spielen – und umgekehrt. *** Die vollständige Handelsblatt-Analyse können Sie unter folgendem Link lesen: https://www.handelsblatt.com/technik/forschung-innovation/virtuelle-welt-milliardenmark[…]lliardengrab-was-das-metaverse-wirklich-kann/28056280.html *** Wenn Sie Anmerkungen, Fragen, Kritik oder Lob zu dieser Folge haben, schreiben Sie uns gerne per Email an today@handelsblatt.com. Exklusives Angebot für Handelsblatt Today-Hörer: Testen Sie Handelsblatt Premium 6 Wochen für 1 € und bleiben Sie immer informiert, was die Finanzmärkte bewegt: www.handelsblatt.com/mehrfinanzen

The metaverse is taking shape, quickly. But what opportunities and pitfalls lie ahead for your brand? In this episode we preview our upcoming webinar with Cambridge Analytica whistleblower Christopher Wylie on Feb 16th, 2022. Chris sparked an outrage when he revealed the nefarious data dealings at Cambridge Analytica using Facebook user data and that has led to numerous law and watchdog groups trying to ensure it doesn't happen again. Hear Chris's thoughts, based on his deep knowledge of Facebook data, in the upcoming webinar. Link to register in the Resources section.

Vereinbare jetzt dein kostenloses Beratungsgespräch: https://bjoerntantau.com/termin Bist du schon im Metaverse? Wahrscheinlich noch nicht, denn das Thema ist aktuell noch in der Nische. Das wird sich aber in den kommenden Jahren ändern und da stellt sich die Frage, wie es dann in Zukunft mit dem Marketing im Metaverse aussieht? Wird sich das klassische Social Media Marketing in diese Richtung entwickeln und wenn ja - wie wird das aussehen und welchen Chancen und Risiken gibt es? Antworten auf diese und weitere Fragen bekommst du in dieser Folge meines Social Media Marketing Podcasts... **Neugierig?** Dann hör dir diese Folge jetzt an und abonniere den Podcast auf deiner Lieblingsplattform! APPLE PODCASTS - https://bjoerntantau.com/applepodcasts GOOGLE PODCASTS - https://bjoerntantau.com/googlepodcasts AMAZON MUSIC - https://bjoerntantau.com/amazonmusic SPOTIFY - https://bjoerntantau.com/spotify **Shownotes** Vereinbare jetzt dein kostenloses Beratungsgespräch: https://bjoerntantau.com/termin

References for today's episode: Metaverse Marketing with Cathy Hackl: https://open.spotify.com/show/3KNVlS2GZWkns1wcwOrw08 Boz to the Future podcast: https://open.spotify.com/show/24naBWv8LUimRNPtTETRft Canon's VR lens: https://www.canon.co.uk/pro/pro-video-solutions/eos-vr-system/ Vive Flow Immersive Glasses: https://www.vive.com/uk/product/vive-flow/overview/ Facebook's new name change: https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse Thank you so much for taking the time out of your day to listen to my podcast. I appreciate it more than words can express! If you want the inside scoop on all things VR, business & creative life, as well as being notified when these episodes go live. You can sign up for the newsletter: www.alexmakesvr.com Tell me how you're getting on: Twitter.com/alexmakesvr Instagram.com/alexmakesvr Linkedin.com/in/alexmakesvr alexmakesvr@gmail.com I'll speak to you in the next one. Ax

Today, Adweek is announcing the release of our newest original podcast series — Metaverse Marketing. Part audio documentary, part interview podcast, Metaverse Marketing explores the role of marketing in Web 3.0 and hopes to help listeners make sense of the metaverse beyond just the hype. The podcast is hosted by leading metaverse strategist and CEO of Futures Intelligence Group, Cathy Hackl. On Adweek's Metaverse Marketing podcast, host Cathy Hackl takes listeners on a journey into the future and prepares marketers to master the metaverse. Listeners can expect to be brought up to speed on the tech that's shaping the future of the internet; discover new opportunities and overcome the challenges presented by the metaverse; and learn how brands can prepare for tomorrow, today. Over the course of 8 episodes, the first season of the podcast will explore how the metaverse will impact fashion, sports, entertainment, gaming, culture, and even identity. Listeners will hear from the minds that are shaping the metaverse, the brands that are already entering it, and will find out how digital culture is shaping our reality.