Finding and booking clients can wear you out. Most of the advice out there is copied from big company playbooks. Run a blog, email everyone weekly, do a podcast, be on social. It's all way too much for a small business working to scale. The Low Energy Leads Show is about lowering your effort to find leads and turn them into clients. Staying booked doesn't have to be a grind. Together, we'll explore how to reduce the energy you spend getting leads so you can get back to doing what you love. Get Low Energy Leads weekly at https://read.lowenergyleads.com
How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year. Three sections to this show: 1) Your relationships: meeting people, staying in touch and referrals 2) Your client experience: onboarding, offboarding and setting expectations 3) Your hang out spots: where people get to know you and warm up to buying from you You'll love this episode if: You want to know as much as possible about finding clients now! Yesterday! You're in need of fresh inspiration to get you excited about marketing again You're wondering which episodes are worth a full listen Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com Mentioned in this episode: Relationship building (Intro) Marketing yourself as a coach with Kari Ginsburg https://www.lowenergyleads.com/21 How I find clients then and now https://www.lowenergyleads.com/1 Growing your community with Kristina Bartold-Sorgota https://www.lowenergyleads.com/17 Conversation trackers with Devin Lee https://www.lowenergyleads.com/12 Book the calendar with Dana Publicover https://www.lowenergyleads.com/8 Networking for introverts featuring Jasmine Jae and more https://www.lowenergyleads.com/18 Get more referrals challenge https://www.lowenergyleads.com/32 Making your experience sticky Make your creative business stand out https://www.lowenergyleads.com/24 Vetting clients for your process with Christy Price https://www.lowenergyleads.com/30 Figure out what clients will pay for with Abhishek Kumar https://www.lowenergyleads.com/27 Productizing your service with Philip Wallage https://www.lowenergyleads.com/26 My perfect sales system https://www.lowenergyleads.com/28 Easy entry points and hang out spots 22 ways to get leads without social https://www.lowenergyleads.com/22 Why I deleted Instagram and you can too https://www.lowenergyleads.com/11 LinkedIn with Eleanor Mayrhofer https://www.lowenergyleads.com/14 Business foundations with Laura Sinclair https://www.lowenergyleads.com/40 Email list growth experiments https://www.lowenergyleads.com/15 Selling digital products with Chris Nguyen https://www.lowenergyleads.com/48 If your marketing isn't working great, figure out what's wrong with Ep 4: https://www.lowenergyleads.com/4 Connect with Lex Website: https://lexroman.com Shop: https://lexroman.gumroad.com/ Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer. This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier. You'll love this episode if: Your primary lead source is "word of mouth" You want more referrals You wish word of mouth was easier to predict Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com Mentioned in this episode: YouTube about smoothie word of mouth campaign: https://www.youtube.com/watch?v=aC3iVPuAWEc Free Airtable tracker: https://lexroman.gumroad.com/l/track-your-networking My referral page: https://lexroman.com/refer My recommended tools: https://lexroman.com/toolkit Partnero for referral programs: https://www.partnero.com/ Thnks for easy gifts: https://thnks.com/ You might also like: The Get More Referrals Challenge: https://www.lowenergyleads.com/p/get-more-referrals-challenge/ How to get clients with a small audience: https://www.lowenergyleads.com/13 Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Getting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like. This leaves you asking...how much work really is this business going to be? Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeatedly. How low can you go? You'll love this episode if: You're tired Your content marketing isn't working You're not sure what's broken about your pipeline Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com Mentioned in this episode: The LinkedIn post on Low Energy Leads: https://www.linkedin.com/posts/lexroman_whats-a-low-energy-lead-i-want-to-hear-activity-7180927005951983616-l84K The Growth Model (shown on this page): https://joingrowthtrackers.com/ You might also like: Selling digital products: what's actually working for service providers: https://www.lowenergyleads.com/46 My perfect sales system: what I'd do differently now: https://www.lowenergyleads.com/28 Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
You've started an email list but now what? How do you add more subscribers and grow your audience? This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator. We'll talk about the benefits of doing swaps, how you do them, who to do them with and a few pitfalls to avoid before you start your collabs. You'll love this episode if: You're growing your email newsletter You're thinking about cross-promotions You appreciate a good "how to" Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com Mentioned in this episode: Episode on starting your list: https://www.lowenergyleads.com/2 Episode on email list experiments: https://www.lowenergyleads.com/15 My newsletter swap page: https://lexroman.com/swaps Lettergrowth: https://lettergrowth.com/ InboxReads: https://inboxreads.co/ Reddit (newsletters): https://www.reddit.com/r/Newsletters/ ConvertKit Creator Network: https://creatornetwork.convertkit.com/ Beehiiv Creator Network: https://www.beehiiv.com/features/recommendations Sparkloop: https://sparkloop.app/ Lenny's tweet on cross-promo: https://twitter.com/lennysan/status/1581331300325109765?lang=en Matt McGarry's newsletter for list growth: https://www.newsletteroperator.com/ Jamie's Minimalist Hustler newsletter: https://minimalisthustler.com/ Josh Spector's newsletter for creatives: https://fortheinterested.com/subscribe Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
If you're selling digital products, you want to know what's working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen. Chris started UX Playbook less than two years ago and has already grown his audience to over 50k combined. In the last 6 months alone, he's MORE THAN DOUBLED his revenue primarily selling digital products. Wondering how he does it? It's surprisingly simple tweaks! Tune in to hear how he built his audience, where revenue is coming from and what works to drive sales. You'll love this episode if: You need fresh test ideas for your digital products You're wondering about naming and pricing your products You love a good success story Follow along with the Canva board we're looking at throughout this episode: https://lowenergyleads.com/p/which-revenue-stream-are-you-really-good-at Mentioned in this episode Senior Designer Bundle: https://uxplaybook.org/senior Portfolio Critique: https://uxplaybook.org/critique Coaching Workshop: https://uxplaybook.org/coaching Austin Church's pricing book: https://www.austinlchurch.com/free-money-book Connect with Chris Website: https://uxplaybook.org LinkedIn: https://www.linkedin.com/in/uxchrisnguyen/ Freebies: https://uxplaybook.org/freebies Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Sponsor the show Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
You know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy. In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturing them. This is the last episode in a five part series on Selling Digital Products. You'll love this episode if: Your reviews are sad or bad You're not sure where to place reviews You're wondering how to get better reviews Step off the marketing treadmill when you get the Low Energy Leads newsletter: https://read.lowenergyleads.com Join the next livestream: https://lu.ma/growthgym Mentioned in this episode Senja for reviews: https://lexroman.com/senja Adham Dannaways's Practical UI: https://www.practical-ui.com/ Midnight Underdog: https://midnightunderdog.gumroad.com/l/OGiHw Kirsten's Million Dollar Email: https://kirstenroldan.com/million-dollar-email Josh Spector's Skill Sessions: https://joshspector.com/sessions/ Jay Wang's homepage: https://jayyanginspires.com/ Liz Wilcox's shop: https://lizwilcox.com/products/ Kieran Drew's course: https://highimpactwriting.co/ Growthtrackers: https://joingrowthtrackers.com/members Lex's shop: https://lexroman.gumroad.com Connect with Lex Roman Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Sponsor the show Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Is it even possible to make good money from digital products if you're also selling services? Turns out yes! Today, we turn to Jeff White and Amy Santee. Both successful service providers and successful digital product sellers. In this episode, they share some of what's worked towards making digital products worthwhile and how they balance it with selling services. This is the fourth episode in a series on Selling Digital Products. You'll love this episode if: You have a low cost offer you wish would sell better You're not sure how to balance products and services You want to know other people's marketing secrets! Step off the marketing treadmill when you get the Low Energy Leads newsletter: https://read.lowenergyleads.com Join a livestream: https://lu.ma/growthgym Connect with Jeff White LinkedIn: https://www.linkedin.com/in/jwhiteux/ Course Website: https://www.uxstorytelling.io/ Agency Website: https://www.stepladderux.com/ Connect with Amy Santee Website: https://www.amysantee.com/ Shop: https://amysantee.gumroad.com/ LinkedIn: https://www.linkedin.com/in/amysantee/ Podcast: https://www.whatiswrongwithhiring.com/ Connect with Lex Roman Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Mentioned in this episode Gumroad for selling products Senja for reviews Amy's rave post from a fan on LinkedIn Sponsor the show Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
How do you become the *go to* person for what you're selling? This is the third episode in a series on Selling Digital Products. In this episode, I cover messaging and naming by looking at a couple very successful digital product makers and formulating ideas I can apply. You'll love this episode if: You have a low cost offer you wish would sell better You're wondering why your sales page conversion rate is low You're not so great at messaging (like me!) Step off the marketing treadmill when you get the Low Energy Leads newsletter: https://read.lowenergyleads.com Join a livestream: https://lu.ma/growthgym Connect with Lex Roman Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Mentioned in this episode Stay Booked Roadmap: https://lexroman.gumroad.com/l/staybookedroadmap Rev Your Referrals System: https://lexroman.gumroad.com/l/rev Strategist Pame Barba: http://www.mspamelabarba.com/ UX Career Coach Amy Santee: https://www.amysantee.com/ Pascio's Notion templates: https://pascio.com/ Justin Welsh's LinkedIn System: https://learn.justinwelsh.me/linkedin Pablo Stanley: https://linkedin.com/in/pablostanley1 Gumroad's free one hour masterclass on high converting sales pages: https://gumroad.gumroad.com/l/gumroadsalespage Live show with Katie Allen: https://www.youtube.com/watch?v=6SXC7J22Mqk Sponsor the show Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Where do you sell digital products ESPECIALLY when you have more than one offer? This is the second episode in a series on Selling Digital Products. In this episode, I dig into channels where I can and should sell digital products. We look at six areas: website, newsletter, podcast, product marketplace, verbal calls to action, and affiliates You'll love this episode if: You have a low cost offer you wish would sell better You're wondering where to sell it if you have multiple offers You're thinking about selling a digital tool or product Step off the marketing treadmill when you get the Low Energy Leads newsletter: https://read.lowenergyleads.com Join a livestream: https://lu.ma/growthgym Connect with Lex Roman Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Mentioned in this episode Stay Booked Roadmap: https://lexroman.gumroad.com/l/staybookedroadmap Rev Your Referrals System: https://lexroman.gumroad.com/l/rev Sales System episode: https://www.lowenergyleads.com/28 Sponsor the show Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
How do you sell a low cost digital download in a low effort way? I've built my business selling consulting, speaking and a membership. The path to selling a $5 download has always stumped me. But no more will I fear the low cost offer! Together, we're embarking on a series on "Selling digital products" where I will review, test and build better mechanics for selling one of my tools. This is the first episode in the series and it covers what I've learned selling my Stay Booked Roadmap (a digital workbook). I go through the timeline of sales, what I tried and what worked that I'm going to build on for the future. You'll love this episode if: You have a low cost offer you wish would sell better You're wondering how to troubleshoot sales You're thinking about selling a digital tool or product Step off the marketing treadmill when you get the Low Energy Leads newsletter: https://read.lowenergyleads.com Join a livestream: https://lu.ma/growthgym Connect with Lex Roman Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Mentioned in this episode Senja for reviews: https://lexroman.com/senja Stay Booked Roadmap: https://lexroman.gumroad.com/l/staybookedroadmap Rev Your Referrals System: https://lexroman.gumroad.com/l/rev Email experiments episode: https://www.lowenergyleads.com/15 Sponsor the show Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Recurring revenue can be great, but are memberships right for you? And how exactly do you run a successful membership? In this video, I share 11 lessons learned from this past year and a half of running my current membership. Things I got right, things I got wrong, how to pivot when you get things wrong and what to look out for if you're planning to operate a membership program. I'm on my 2nd membership and my 3rd subscription business. This video is about Growthtrackers, my growth marketing experimentation program for creatives. You'll love this episode if: 1) You're thinking of launching a membership 2) You're growing your membership 3) You're already in Growthtrackers 4) You're thinking of becoming a Growthtracker! Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com Mentioned in this episode Growthtrackers website: https://joingrowthtrackers.com Guest Pass: https://joingrowthtrackers.com/guestpass Lisa Princic, membership expert: https://scalingdeep.com/ Connect with Lex Roman Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Upcoming Online Events Find upcoming live shows and events here: https://lu.ma/growthgym Get Growthtrackers Guest Pass Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass Sponsor This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at https://www.uproarcoaching.com/shortwave Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Thinking about making your service a subscription? Subscriptions are an exciting business model, but it's still pretty new for service providers. Designers, copywriters—even lawyers are rethinking the idea of a retainer and creating memberships and communities instead. This episode is an interview with Chris Valdheims, co-founder of Counsel for Creators, not your typical law firm. Counsel for Creators focuses entirely on creative businesses. They've created a legal subscription service that makes their work super accessible to even creatives just starting out. They pair that with packaged services like trademarks and business formation. You'll love this episode if: 1) You're thinking of launching a membership 2) You are testing out different business models 3) You're scaling beyond yourself Step off the marketing treadmill when you get the Low Energy Leads newsletter. Mentioned in this Episode Counsel for Creators MixMax AutoPilot Connect with Chris LinkedIn Counsel for Creators Hypermemoir podcast Hypermemoir newsletter Connect with Lex Website Newsletter LinkedIn Buy Me a Coffee Sponsor This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at https://www.uproarcoaching.com/shortwave Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Can you run a business WITHOUT social media? In this episode, we answer that question. I'm joined by social media agency owner and business mentor Laura Sinclair. You'll be surprised to learn what she has to say about the role of Instagram in your lead generation. If you've been grinding away at the content factory, you might want to step into the sunlight and listen to Laura's advice for getting the most out of your marketing time. You'll love this episode if: You're sick of social media Social media isn't paying off anymore You want a refreshing take on timeless marketing methods Step off the marketing treadmill when you get the Low Energy Leads newsletter. Connect with Laura Sinclair Website LinkedIn Instagram Podcast Free Community Connection Call Connect with Lex Roman Website Newsletter LinkedIn Buy Me a Coffee Sponsor This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at https://www.uproarcoaching.com/shortwave Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
How will you get clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024. This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business). Part 2 unpacks dying revenue streams, standing out with your messaging and why collaborations are your strongest play this year. You'll love this episode if: 1) You have no idea where to focus your marketing energy in 2024 2) Your current marketing channels aren't working great 3) You like hearing generic advice get challenged Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com Connect with Mark Instagram @m.tioxon Instagram @witchykombvchy Order his kombucha Connect with Lex Newsletter Website Live Show Sponsor This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at https://www.uproarcoaching.com/shortwave Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
How will you find clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024. This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business). Tune in to hear lots of food for thought as you nail down your marketing strategy for this year. From "existing long enough for people to find you" to Mark's "imperfect on purpose" Instagram strategy, you'll find surprising and heartening approaches you can weave into your world. You'll love this episode if: 1) You have no idea where to focus your marketing energy in 2024 2) Your current marketing channels aren't working great 3) You like hearing generic advice get challenged Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com Connect with Mark Instagram @m.tioxon Instagram @witchykombvchy Order his kombucha Connect with Lex Newsletter Website Live Show Sponsor This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at https://www.uproarcoaching.com/shortwave Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. As we jump into Day 4 of our challenge, we're ready to send off your referral requests! By combining your persuasive one-step ask with your enticing success story, you're sharing a compelling message that is sure to capture the attention of potential referral partners and their networks. Tune into this episode to hear more about how to pull this together and get it sent. Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist and join us today Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: https://lexroman.gumroad.com/ Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman/ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. This is the last step in our challenge: choosing a stay in touch channel. In Day 5, we look at how to maintain year-round relationships with your referral partners. This involves nurturing and strengthening your connections, so that you remain top-of-mind and can continue to generate new business opportunities. We'll discuss creative and authentic ways to stay in touch, ensuring that your referral network remains strong and vibrant throughout the year. Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist and join us today Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: https://lexroman.gumroad.com/ Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman/ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. Moving on to Day 3, we'll tackle one of the most crucial steps in the referral process: asking for the referral. It's all about making it as easy and convenient as possible for your referral partners to recommend your services. In this step, we'll cover three different approaches to making a one step ask. You'll have the opportunity to decide which method works best for your particular business and audience, tailoring your ask to ensure maximum impact and success. Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist and join us today Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: https://lexroman.gumroad.com/ Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman/ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. In Day 2 of the challenge, we focus on one of the most effective ways to attract referrals—sharing your success stories. I'll guide you through a simple three-part structure that you can use to craft compelling and convincing success stories that showcase your expertise and build trust with potential referral sources. Stay tuned for Day 3, where we'll delve into the art of asking for referrals with confidence.Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist on YouTube and start the challenge today. Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: https://lexroman.gumroad.com/ Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman/ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. Kicking off the challenge, Day 1 is all about building your referral network. We'll start by creating a comprehensive list of potential referral sources, drawing on your past experiences and future aspirations. If you're feeling stuck, don't worry—I'll provide some creative prompts and expert tips to help you identify new opportunities.Whether you're a seasoned professional or just starting out, Day 1 of the challenge is the perfect starting point for building a thriving referral network. Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist on YouTube and join us today Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: https://lexroman.gumroad.com/ Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman/ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Creative businesses are built on your relationships. A lot of entrepreneurs take that to mean loads of networking but what if you reframe it as community building instead? This episode features Taylor Harrington, experienced community builder and Head of Community at Groove. She's an expert in developing meaningful relationships that pay off for businesses and she shares some insights into how she does it in this interview. You'll love this episode if: 1) You're struggling with networking 2) You've been wanting to focus on community 3) You're wondering how community becomes clients Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com Connect with Taylor Harrington LinkedIn Website Podcast Join Groove coworking and mention Low Energy Leads when you apply Connect with Lex Roman Website Newsletter LinkedIn Upcoming Online Events Quarterly Planning Party with Devin Lee Growthtrackers Live (Most Fridays) Get More Referrals Challenge Running Dec 27-Dec 31: Join me for 5 days of steps to take to drive more referrals for your business. Stay tuned right here and on the newsletter to get all the info you need: https://read.lowenergyleads.com Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Becoming a podcast guest can open up new audience potential for your business. You tap into the trust that podcast host has built with their audience quickly. You build rapport fast because listeners are hearing how you think and explain your work. But how do you figure how what shows to pitch, what to pitch them and what to promote during your interview? In this episode, we cover how to create your podcast guesting strategy, find the right shows, craft your pitch and stay in touch with those new listeners. You'll love this episode if: You've been thinking of trying to get on podcasts You're wondering what to say in a podcast pitch You've tried podcast guesting but it hasn't led to much Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com Podcast directories Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. These affiliate fees help support my free and community work and I only recommend tools I use and believe are valuable PodMatch.com PodcastGuests.com RadioGuestList Matchmaker FM Guestio Need a Guest Facebook Group Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman/ Upcoming online events 5 Day Referral Challenge coming soon to the show. Get on the newsletter to hear about it: https://read.lowenergyleads.com Growthtrackers Live (most Fridays): https://lu.ma/growthgym Get Growthtrackers Guest Pass Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Booking clients for your web design business comes down to more than just your marketing. The way you package and deliver your client experience drives the type of clients you attract in, the type of clients who come back and the type of clients you get referred to. This episode features Christy Price, experienced web design entrepreneur. Christy and I unpack how she's found clients over the last couple decades, how she's diversified her income streams and what she's learned about delivering great client experiences. You'll love this episode if: You're a designer growing your own studio or agency You're a creative who works hands on with clients You're looking to diversify income beyond 1:1 work Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com Connect with Christy Website: https://christyprice.com/ Newsletter: https://christyprice.com/newsletter Instagram: https://www.instagram.com/christypricewebdesign/ Offboarding talk: https://www.youtube.com/watch?v=OcRYiGZSjZA Get Christy's secret Circle Member discounts on courses and templates https://christyprice.com/circle Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman/ Upcoming Live Events Growthtrackers Live (most Fridays): https://lu.ma/growthgym Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass Sponsor This episode is brought to you by Inbox Zero Hero. Inbox Zero Hero is the ultimate mini-course designed to rescue you from the clutches of email chaos. Learn more at DevinLee.com Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Choosing a niche is a big pain point for creatives. One of the main concerns? It's not that easy to shift what you're known for. Serial creative entrepreneur Arturo Perez begs to differ. Arturo has run 4 different businesses under the same name since the year 2000. The through-line? Creative technology. But to get more specific, Arturo pivoted from running a hit music magazine in his college years to now leading a VR gaming studio with a global team. In this episode, we get into how and why Arturo's company made these pivots and how he brought his broader community along for the ride. It's a super insightful episode if you've felt trapped by your niche or pressure to choose one. You'll love this interview if: 1) You're choosing your niche now 2) Your business is feeling uncertain and you're thinking of quitting 3) You're transitioning to a new audience or offer Step off the marketing treadmill with the Low Energy Leads newsletter: https://read.lowenergyleads.com Connect with Arturo Website: https://klugeinteractive.com/ LinkedIn: https://www.linkedin.com/in/arturoperez/ Synth Riders: https://synthridersvr.com/ Final Fury: https://finalfuryvr.com/ Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com LinkedIn: https://www.linkedin.com/in/lexroman/ Join me live on YouTube every Friday for Growthtrackers Live! https://lu.ma/growthgym Get Growthtrackers Guest Pass Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass Sponsor This episode is brought to you by Janice Porter's LinkedIn Advantage program. If you're struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://janiceporter.m-pages.com/linkedin-advantage-group-promo and take advantage of this free trial. Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
What does your PERFECT sales system look like? For me, it makes sure all leads are moving towards close at the right pace and that projects are as hands off for me as possible. I want to offload as many of the repeatable tasks as I can! In this episode, I go back in time and rebuild my sales system from scratch, sharing what I'd do differently because hindsight is 20/20. I walk through the tools, automations and processes I'd use (and many I have!) and this episode offers some food for thought about what you can automate and offload too. You'll love this episode if: 1) You like systems and processes 2) You are struggling to keep up with inquiries or dropping the ball at proposal stage 3) You're doing a lot of calls but not closing enough in sales Tools mentioned in this episode Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. These affiliate fees help support my free and community work and I only recommend tools I use and believe are valuable Honeybook (CRM) Mailerlite (Newsletter tool) Calendly (Scheduling tool) Google Workspace (Email provider) Zoom (Video conferencing) Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com LinkedIn: https://www.linkedin.com/in/lexroman/ Get the Stay Booked Roadmap On sale through November 27 (find the code in the newsletter) https://lexroman.gumroad.com/ Get Growthtrackers Guest Pass Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass Upcoming Online Events Growthtrackers Live (most Fridays): https://lu.ma/growthgym Sponsor This episode is brought to you by Janice Porter's LinkedIn Advantage program. If you're struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://janiceporter.m-pages.com/linkedin-advantage-group-promo and take advantage of this free trial. Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
How well do you really know your clients? We all talk a good game about target audience but when it comes down to it, we're often working off a lot of assumptions about them. I almost never talk about customer research anymore because it's boring. All of us and I do mean all of us think we know our customer better than we truly do and so we skip over the part where we actually get to know them and just start selling. But today, we're going to talk about customer research and how it's a direct line to selling more projects. That's because I recently met Abhishek Kumar of Deep Research. And I loved Abhishek's refreshing approach to market research. Abhishek isn't churning out reports and transcripts. His tagline is “Stop guessing what your customers want and build what they'd pay for.” And he makes good on that by taking conversations and turning them into copy and case studies that convert leads. How does he do it? That's exactly what we talk about in today's episode. Abhishek and I cover how you can get in front of your clients, even the busy ones. What to talk to them about and how to turn those discussions into deals. You'll love this episode if: 1) Your message isn't getting people to buy stuff 2) You're not closing sales after calls 3) You don't know much about your target client Connect with Abhishek Website: https://www.deepresearch.me/ LinkedIn: https://www.linkedin.com/in/abhishek-kumar-965615122/ Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com LinkedIn: https://www.linkedin.com/in/lexroman/ The Stay Booked Roadmap Going on sale for Black Friday (stay tuned on the newsletter) https://lexroman.gumroad.com/ Upcoming live shows Growthtrackers Live (most Fridays): https://lu.ma/growthgym Get Growthtrackers Guest Pass Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass Sponsor This episode is brought to you by Janice Porter's LinkedIn Advantage program. If you're struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://janiceporter.m-pages.com/linkedin-advantage-group-promo and take advantage of this free trial. Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
What if you could deliver your service like it was a product? No more custom scoping. Less pricing questions. More time back in your schedule. This is the promise of the productized service. A trend we've been seeing take creative services by storm these past few years. We've seen firms like Designjoy and Two Step Social offer pre-packaged services that operate a lot like the experience of buying a product. From their clear up front offers to their automated onboarding and engagement process. Whether you're thinking of productizing your service or you're just wondering what all the fuss is about, you're gonna love today's guest Philip Wallage. Philip is on a mission to end feast or famine freelancing and the way he does that is by helping creatives productize their service. Philip works with creatives to find a predictable way to package their offer so it can be more repeatable and scalable. Philip and I talked about what it means to productize your service, what types of services its good for, how to price your offers and how to get started testing the waters. You'll love this episode if: 1) You're still scoping projects on an hourly rate 2) You're wondering what productized services are 3) You want to reduce your work hours Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com Connect with Philip Website: https://philipwallage.com LinkedIn: https://www.linkedin.com/in/philipwallage/ Favorite Tools: https://www.philipwallage.com/freelancer-tools Design Thinking Studio "BTNG": https://www.btng.studio Productizer Crash Course: https://www.philipwallage.com/productizer-crash-course Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com Growthtrackers Live: https://lu.ma/growthgym Favorite Tools: https://supereasydigital.com/techtools Tools mentioned in this episode Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. Zapier: https://zapier.com/ Attio: https://attio.com/ Calendly: https://calendly.grsm.io/supereasydig Circle: https://circle.so/ Podia: https://www.podia.com/ Kajabi: https://kajabi.com/free-trial Typeform: https://www.typeform.com/ Upcoming online events Crack the Code to Finding Your Buyers (Nov 9): https://www.crowdcast.io/c/grow Growthtrackers Live (most Fridays): https://lu.ma/growthgym Get Growthtrackers Guest Pass Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com Sponsor This episode is brought to you by Janice Porter's LinkedIn Advantage program. If you're struggling to harness the full potential of LinkedIn to find the leads you want, get access to your exclusive one month free trial at https://podcastadvantage.janiceporter.com and take advantage of this free trial. Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Ideal buyer NOT buying? It might be time to move on! In this episode, I share a harrowing tale of being extremely wrong about my target audience, the mistakes I made and how you can avoid them to find your buyers faster. This episode is great if you: 1) Aren't clear on your target audience 2) Are struggling to sell 3) Aren't sure what's going wrong in your sales process We'll cover: - What I did wrong - How I found my people - How to know if your ideal buyer will buy - When to move on and find a new audience Step off the marketing treadmill with Low Energy Leads: https://read.lowenergyleads.com/ Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com Growthtrackers: https://growthtrackers.co LinkedIn: https://www.linkedin.com/in/lexroman/ Upcoming Online Events Growthtrackers Live (most Fridays): https://lu.ma/growthgym The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo Get Growthtrackers Guest Pass Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://supereasydigital.com/growthtrackers Sponsor This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app. Credits Music from Uppbeat (free for Creators!) License code: CYHCUU5DLPVC8OTQ License code: DYQFXAHMGTPUCKIZ License code: KOU9FYCRNDHY7TCR Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Feeling like everyone does the same thing you do? There's always a way to differentiate yourself! This episode covers a few ways you can make your business stand out from your competition. In this episode, we'll explore the key strategies and actionable tips to help your creative business flourish and be unforgettable. Whether you're a designer, writer, photographer, or any creative professional, these insights will empower you to achieve success in a competitive market. You'll love this episode if: 1) You're unsure what's different about what you offer 2) You're losing business to competitors 3) You're wondering how to message what's special about your business Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com Links mentioned in this episode Kristina's Build Your Digital Community podcast Thnks.com Knack Shops Studio Rocket Web Design Christy Price's Offboarding talk Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com Upcoming events Growthtrackers Live (most Fridays): https://lu.ma/growthgym The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo Sponsor This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app. Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Wasted work is the enemy of all entrepreneurs. As a small business owner, you want every minute you work to pay you back in multiples. And with so much on your to do list, you really can't afford to waste time on low impact activities. But how do you stay focused on the work that pays you back? By getting real about what you can actually achieve and how you'll achieve it. To help you do that, I interviewed productivity coach Chelsey Newmyer on her best tips for breaking through procrastination and prioritizing the work that gets you to your goals. We talk about how to figure out what to work on each day, how to establish routines that actually work for you, how looking backwards can help you move forward faster and what to do with the millions of ideas you have daily. You'll love this episode if: You're overwhelmed by your to do list You feel like you get nothing done every day You love a good productivity hack! We'll cover: + What's behind your procrastination + Setting yourself up for success with planning and reviews + Managing idea overload + Focusing on the work that drives your goals + Chelsey's favorite rituals and methods Connect with Chelsey Website: https://chelseynewmyer.com/ Podcast: https://chelseynewmyer.com/fromoverwhelmedtoundercontrolpodcast Instagram: https://www.instagram.com/chelseyncoaching/ Redefine Your Time: https://chelseynewmyer.com/redefine-your-time-vip Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com LinkedIn: https://www.linkedin.com/in/lexroman/ Growthtrackers: Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://supereasydigital.com/growthtrackers Upcoming live events Growthtrackers Live (most Fridays): https://lu.ma/growthgym The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo Sponsor This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app. Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
What's social media done for you lately? If the answer is not much, you're gonna love this episode! We're going to cover 22 ways you can get leads for your business WITHOUT social media. Social media can be a great tool in your business but it is far from everything. Lead generation can come from a variety of relational and broadcast strategies. This episode will give you more ideas about where to find your clients along with some tips to get you started if these tactics are new to you. The options are endless and I'd encourage you to continue exploring and experimenting with ways to bring in new business. You'll love this episode if: 1) You're not a big fan of social media 2) Your current lead gen methods aren't working well enough 3) You need new ideas for finding clients We'll cover: + 11 Relational Strategies to Get Clients + 11 Broadcast Strategies to Get Clients Tools from this episode: Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you. These affiliate fees help support my free and community work and I only recommend tools I use and believe are valuable PodMatch: https://podmatch.com/signup/lexroman Ahrefs Free SEO Tools: https://ahrefs.com/website-authority-checker HARO: https://www.helpareporter.com/ Qwoted: https://www.qwoted.com/ Flash Briefings on Alexa: https://www.socialmediaexaminer.com/how-to-create-voice-marketing-funnel-alexa-flash-briefings/ Pathfinder SEO: https://pathfinderseo.com/?ref=lexroman Upcoming Online Events Growthtrackers Live (Fridays): https://lu.ma/growthgym The Impact of AI on SEO Strategy (Oct 27): https://lu.ma/aiandseo Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com Growthtrackers Live: https://www.youtube.com/@lowenergyleads/streams Sponsor This episode is brought to you by Starting a Business Simplified. Host Suzy Wraines walks you step by step through everything you need to get your business off the ground. Learn more at https://suzywraines.com/ or find the show on your favorite podcasting app. Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Marketing yourself as a coach is not easy. Coaching is one of those services that's hard to boil down into quippy marketing speak. To talk more about this, I turned to Kari Ginsburg of Uproar Coaching. Kari is a trauma-informed Professional Certified Executive & Life Coach and she works with non-traditional leaders to spread out, get loud and bring their full selves to work and life. Kari nerds out about supporting people and organizations through periods of change and transformation. It's something she's been doing for years before starting her own practice with high profile, high demand work inside the government and with big names in the consulting world. You'll love this episode if: 1 You're a coach who is finding your niche 2 You're a service provider who has a really clear vision you want to market better 3 You're considering leaving your job to work in your business full time We'll cover: + How Kari shifted into coaching full time + Creative ways she's packaged her offers + Nailing her niched message + Overcoming hesitations about coaching + Breaking free of the marketing mold Spend less energy finding clients with my weekly advice: https://read.lowenergyleads.com Connect with Kari I Want Challenge: https://www.uproarcoaching.com/iwant Uproar Coaching: https://www.uproarcoaching.com/ LinkedIn: https://www.linkedin.com/in/kari-ginsburg/ Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com Growthtrackers Live: https://lu.ma/growthgym Sponsor This episode is brought to you by Inbox Zero Hero. Inbox Zero Hero is the ultimate mini-course designed to rescue you from the clutches of email chaos. Learn more at DevinLee.com Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
When it comes to having networking conversations, turns out most of what makes you a great conversationalist is listening! This episode includes 11 contributors who share their advice, tools and techniques on how to start and continue conversations...and how to end them on a high note. Jampacked with specific, actionable ways to improve your conversations in networking settings and beyond. In this episode, we cover: + Learning how to spot your people + Approaching with curiosity + Adding value when you talk + Moving beyond small talk + Grounding in your body + Knowing how to bail Networking for Introverts Series Watch other episodes in this series: https://www.lowenergyleads.com Connect with the contributors Kat Vellos: https://weshouldgettogether.com Brendan Jarvis's Brave UX episode with Kat Vellos: https://thespaceinbetween.co.nz/brave-ux-podcast/106-kat-vellos Laura Sinclair: https://www.laura-sinclair.com/ Dawn Taylor: https://www.thetaylorway.ca/ Chris Melvin: https://chrismelvin.co.uk/ Ariana Friedlander: https://www.linkedin.com/in/arianafriedlander/ Sabrina Goethals: https://www.sabrina-goethals.de/ Pat Morgan: https://www.betterbydesign.cc/ Kristin Au: https://detachinstance.substack.com/ The Introverts Guide to (with Phil Rickaby and Jess Gorman): https://introvertsguideto.com/ Michael Gibben: https://www.coachfortutors.com/ Tools mentioned Inner Balance™ Coherence Plus: https://store.heartmath.com/innerbalance HeartMath: https://www.heartmath.com/experience/ Global Coherence App: https://www.heartmath.org/gci/global-coherence-app/ Better Than Small Talk cards: https://weshouldgettogether.com/better-than-small-talk Better Conversations calendar: https://weshouldgettogether.com/better-conversations Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com The Growth Gym: https://lu.ma/growthgym Sponsor This episode is brought to you by Connection Club. Connection Club is led by author Kat Vellos and it's a membership community that will help you achieve your connection goals. Learn more at https://weshouldgettogether.com/connection-club Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Where can you find your sense of belonging? Protecting your energy and being mindful of where you spend it means getting better and better at where to show up. Today's episode continues our series on Networking for Introverts. In this episode, we look at places to network. Whether you prefer to network locally, online or via travel, this episode will guide you in understanding some of the aspects to consider. We'll talk about finding dual purpose communities, why coffee chats are so introvert-friendly and how to do them and what it means to get that sense of belonging. We'll cover: + Finding dual purpose communities + Different types of communities and platforms to check out + What coffee chats are and how to do them + Leveraging your strengths in online and offline spaces Networking for Introverts Series Watch other episodes in this series: https://www.lowenergyleads.com Connect with the contributors Jasmine Jae: https://bosscopyediting.com/ Tara Reid: https://thetarareid.com/ Kari Ginsburg: https://www.uproarcoaching.com/ Authentic Networking on Introvertpreneur pod: https://thetarareid.com/authentic-networking-as-an-introvert-with-kari-ginsburg/ Kortney Ross: https://rosslearningsolutions.com/ Krisztina Szerovay: https://linktr.ee/krisztinaszerovay Conference Tactics for Designers: https://uxdesign.cc/15-conference-tactics-for-designers-illustrated-by-my-webexpo-19-541c8c39c74?gi=820c504abdae Mitchell Clements: https://www.linkedin.com/in/mitchell-clements Inbal Claudio: https://www.instagram.com/inbalclaudio/ Tools mentioned *Some of these are affiliate links and if you make a purchase, I may receive a commission at no additional cost to you. Thanks in advance for helping support the show* Like Minded Collective: https://www.likemindedcollective.com/?ref=lexroman1 Lunchclub: https://lunchclub.com/ Calendly: https://calendly.grsm.io/supereasydig Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com The Growth Gym: https://lu.ma/growthgym Sponsor This episode is brought to you by Connection Club. Connection Club is led by author Kat Vellos and it's a membership community that will help you achieve your connection goals. Learn more at https://weshouldgettogether.com/connection-club Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Networking sounds vague and time-consuming. Who should I network with? How will I know if I have done enough? What is networking anyway? If you can relate, then this episode is made for you. This is the first in a three part series on Networking for Introverts. We're starting our series with systems because networking can feel endless. But it doesn't have to be. It's absolutely possible to operate with more clarity around who, how and when to network and to give yourself a structure that suits your goals. In this episode, we'll look at a few actual tools you can use for networking as well as key strategies you can employ in developing your network, all with introverts top of mind! I'm excited to hear how this series informs your approach to networking. Let me know your favorite tip in the poll below! We'll cover: + Introvert advantages when building business relationships + Tools you can use to learn and hone your networking + Strategies for finding more value in your connections + Energy saving ways to navigate relationships Contribute to Networking as an Introvert Series You can still contribute to this series! I'm looking for tips on places and conversations. Learn more about what to send in and how: https://www.lowenergyleads.com/p/introvert/ Connect with the contributors BuckFifty: https://lowenergyleads.com/buckfifty Devin Lee: https://devinlee.com Sustainability by Vance: https://www.sustainabilitybyvance.com/ Val Casola: https://valcasola.com/ Chris Melvin: https://chrismelvin.co.uk Kat Vellos: https://weshouldgettogether.com Brendan Jarvis's Brave UX episode with Kat Vellos: https://thespaceinbetween.co.nz/brave-ux-podcast/106-kat-vellos Kristin Au: https://detachinstance.substack.com/ Josh Spector: https://fortheinterested.com/ Relationship Builder: https://joshspector.gumroad.com/l/RelationshipBuilder Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com The Growth Gym: https://lu.ma/growthgym Sponsor This episode is brought to you by Connection Club. Connection Club is led by author Kat Vellos and it's a membership community that will help you achieve your connection goals. Learn more at https://weshouldgettogether.com/connection-club Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Looking to scale your solo practice into a dream team? Or maybe you're already running a small agency and you're having some growing pains? Either way, you're going to love this interview with Kristina Bartold-Sorgota. Kristina is the CEO and co-founder of The Social Snippet, a social media consultancy based in Ontario, Canada. Kristina and her partner Maria run a cross-functional team of social media managers, content creators, podcast editors and engagement specialists. What's interesting to me about The Social Snippet is that while a lot of people think of social media as mainly about content creation, Kristina and Maria are really community builders. Their focus is not on pumping out a bunch of posts but more on who can they bring together in digital or physical rooms. This episode is packed with gems! Tune in if you're: Hiring people for your team Scaling your company culture Wondering if social media can work for you Building any type of community online or off We cover: The formation of the agency How they get clients What they do to onboard new team members How to have a healthier relationship with social media Contribute to Networking as an Introvert Series Send your best tip on how to network as an introvert for my upcoming series! Here's all the info. Connect with Kristina The Story Starter Guide Website Instagram Podcast Connect with Lex Newsletter Website The Growth Gym Sponsor This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/ Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Tracking your leads is a key part of driving more leads! When you understand where your leads are coming from, you can make smarter marketing decisions. I recently moved my tracking into Airtable and in this video, I'll show you how I set up the Airtable base to capture and track leads across my channels. Note that this episode is best viewed with video on Spotify or YouTube so you can see how the Airtable is set up. Spend less energy getting clients with my weekly newsletter: https://read.lowenergyleads.com In this episode + What I use my lead tracker for + How my Airtable gets populated + How I set up my lead tracker + How I track where leads come from Free Airtable Template Grab the template from this video New to Airtable? Use my referral link (at no additional cost to you) Contribute to Networking as an Introvert Series Send your best tip on how to network as an introvert for my upcoming series! Learn more Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com The Growth Gym: https://www.youtube.com/@lowenergyleads/streams Sponsor This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
When you're building an email list, going from 0 to 100 subscribers can be fairly straightforward. But going from 100 to 1000 is like growing out a haircut. It was great once and you know it will be great again, but it's not as easy to navigate as it should be. In this episode, I break down eight experiments I've been running to drive newsletter list growth at this stage.I cover techniques like newsletter swaps, referral programs, recommendations, location, message, reviews and more. If you're growing your list, this is a helpful episode to get inspiration on what email list experiments you could try. Let me know in the comments which is your favorite! Networking as an introvert series Send your best tip on how to network as an introvert for my upcoming series! Learn more about what to send in and how: https://www.lowenergyleads.com/p/introvert/ Other episodes you might like 5 Reasons Not to Create a Lead Magnet Make Email Your Best Friend: How to Build and Grow Your List Get Glowing Client Testimonials with this Easy Tool How I Find Clients Then and Now Tools mentioned in this episode Some of these are affiliate links and if you make a purchase, I may receive a commission at no additional cost to you. This helps support my free content so thanks :) Beehiiv Mailerlite Senja Lettergrowth Connect with Lex Newsletter: https://read.lowenergyleads.com Website: https://lexroman.com The Growth Gym: https://lu.ma/growthgym Sponsor This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Look inside Eleanor Mayrhofer's web design business to learn how she gets leads and manages client projects. Eleanor made the leap from global agency designer to independent business owner. She helps German expats carve out their space online. Eleanor's got an advanced sense of how to build fruitful and lasting relationships but she didn't get there overnight. She spent years honing her business development and in our interview, she shared with me some of the pitfalls and lessons she picked up along the way. In this episode, Eleanor and I discuss how she got clients early on and how she gets clients now, her networking, podcast and LinkedIn strategies, and how she achieves quick, effective results with productized services. Find your low energy path to clients with my weekly newsletter: https://read.lowenergyleads.com This episode is helpful for you if you are: Newly in business Making a pivot in your business Rebuilding your community in a new place Moving from relational to broadcast strategies Managing creative projects In this episode, Eleanor and I discuss: how she got clients early on how she gets clients now her networking, podcast and LinkedIn strategies managing client projects and expectations why she productizes her services Connect with Eleanor Website Launch in a Day The Germany Expat Business Show Connect with Lex Newsletter Website The Growth Gym Sponsor This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/ Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Have a small audience? You can still get booked out this year! This episode covers three ways you can find your clients with a small base. Followers are different than buyers, and by focusing on buyers instead of followers, you can sell more services faster. I see service providers spin their wheels on broadcast approaches to marketing when relational strategies pay off faster. By switching your focus from waiting on prospects to find you and instead making a plan to go to them, you can find and book your ideal clients in a matter of weeks. No need to wait months to grow that follower count! Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com In this episode: 01:36 Find clients through people you already know 04:33 Find clients through platforms and job boards 05:45 Get gigs through freelancer platforms 07:18 Sell higher ticket through job boards 08:45 Find clients through people who've gathered your buyers 11:35 Recap and invitation to my free livestream Thank you for being part of the Low Energy Leads community! Show website: https://www.lowenergyleads.com/ Lex's website: https://lexroman.com This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Don't you love looking under the hood of other businesses? Me too. That's why I'm excited to share with you my interview with system strategist Devin Lee. Devin designs and builds custom systems for quickly growing businesses. When a lot of us start out, we're just trying to make our business work, and as we start booking clients, as we start scaling and adding team members, we realized those pieces we duct taped together…they're slowing down our growth, and that's where Devin comes in. In this episode, Devin and I talk about what's changed in her five plus years of working for herself, how she got clients then, and how she gets clients now, the funniest way she's gotten a client and the smart systems she's set up to keep her business running smoothly. From her referral system to her conversation a day tracker, you're gonna wanna take notes on this one! Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com In this episode + How Devin got her first clients five years ago + The business model shift that made her business more sustainable + What Devin does now and who her clients are + Devin's lead tracking system + Devin's referral partner system+ How Devin builds and keeps up with her network + Devin's tips on clear messaging to drive referrals + Devin's Inbox Zero Hero system Links from this episode Devin Lee's website Get Inbox Zero Hero Devin's Instagram The Growth Gym Thank you for being part of the Low Energy Leads community! Low Energy Leads website: https://www.lowenergyleads.com/ Lex's website: https://lexroman.com Find this episode helpful? Share it with a friend! This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Listen in at https://www.somewhatusefulpodcast.com/ Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
I deleted Instagram but this isn't just about them. It's really about all social media and how I think it's a little bit of a red herring when it comes to lead generation. This episode breaks down four reasons why I think we're overweighting social in our marketing stack. Deleting Instagram has helped me recenter on what is actually working in my business. Whether Instagram is draining your energy like it was for me or whether there's another trend you're not so sure about, this episode offers some (hopefully) clarifying ways to think about where your time goes. Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com In this episode + Four reasons why I deleted Instagram and why I think you could too including + Reason 1: No leads from Instagram + Reason 2: Mostly people I already know + Reason 3: Too many inboxes + Reason 4: Not how I want to spend my time Links from this episode Join us for The Growth Gym Thank you for being part of the Low Energy Leads community! Get notified of new episodes and livestreams at https://www.lowenergyleads.com Find Lex on LinkedIn: https://www.linkedin.com/in/lexroman/ This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at https://www.somewhatusefulpodcast.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Lead magnets are free resources you make available in exchange for someone's email address. The idea is that you will build your list and turn some of those people into clients, but easier said than done! They are a common recommendation for small business owners these days but in my experience, they can be a black hole of frustration. The many moving parts of lead magnets make them a complex, unwieldy marketing play. Before you create or change your lead magnet, pump the brakes and listen into these 5 reasons lead magnets are so hard to make high converting. Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com In this episode + What a lead magnet is + 5 reasons not to create one + Tips on where to focus first Links from this episode Lead Magnet Example 1 Lead Magnet Example 2 What is customer development Strategies I recommend instead of lead magnets Leveraging email (Ep 2) Building partnerships (Ep 3) Fast vs slow ways to bring in clients (Ep 7) Thank you for being part of the Low Energy Leads community! Get notified of new episodes and livestreams at https://www.lowenergyleads.com Find Lex on LinkedIn: https://www.linkedin.com/in/lexroman/ This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at somewhatusefulpodcast.com. Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
You may have noticed a lot of people talking about Google Analytics this week. Long story short, Google changed over to a new version of analytics this week called Google Analytics 4. They announced that change a few years back but as of this week, the previous version of GA is no longer available to use. It's a great time to check in on your website analytics, make sure it's still tracking as you expect and consider whether it's time to switch to an easier tool. In this episode, I'll share why Google Analytics is so popular, a few alternatives if you hate it as much as I do and what to look at when choosing your website analytics tools. Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com In this episode: + Why you might care about website analytics + Why Google Analytics is the most popular analytics tool + Drawbacks to Google Analytics + How Plausible makes website analytics easier + How Fathom makes website analytics easier + How Pirsch makes website analytics easier Links from this episode About Google Analytics 4 Plausible Fathom Pirsch (Note: some of the above are affiliate links and I may receive a commission at no additional cost to you) You can also watch this video on YouTube @lowenergyleads. Thanks in advance for leaving a review for the show! Ask a question: is something blocking you from booking clients? Ask your question at https://lowenergyleads.com Get interviewed: do you have a cool story about how you went from 0 clients to fully booked? I'd love to chat with you! Leave a note on the show website Thank you for being part of the Low Energy Leads community! Get notified of new episodes Find Lex on LinkedIn This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at https://www.somewhatusefulpodcast.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQhttps://uppbeat.io/browse/artist/atm --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
This week I interviewed Dana Publicover of growth marketing agency, P&Co. If you've listened to the show before, you know that Dana is my first guest. I asked Dana to be my first interview because I've followed her career for years and I've seen her transition from solopreneur to agency owner. Dana's worked with big names like NASA, McKinsey, Google, and Virgin, and now she guides scaling startups to growth stage through a deep understanding of how to talk to their customers. In this episode, Dana and I talk about finding her first clients, what's shifted in 15 years of working for herself, what she does when she hits a client drought, and her timeless advice for staying in business. Take charge of your leads every week with the Low Energy Leads newsletter: https://read.lowenergyleads.com In this episode: + How Dana found her first client + What Dana does when she needs to drum up clients + How Dana uses connection calls + What's changed from Dana's freelancing to owning an agency + How Dana gets leads now + What's changed about getting leads from LinkedIn + How Dana ensures her time is well spent on high value marketing work Links from this episode Follow with Dana on LinkedIn: https://www.linkedin.com/in/danapublicover/ Find Dana's tools: https://publicoverandco.gumroad.com/ Dana's website: https://www.publicover.co/ You can also watch this video on YouTube @lowenergyleads Leave a voicemail about this episode at https://lowenergyleads.com Connect with Lex Website: https://supereasydigital.com LinkedIn: https://www.linkedin.com/in/lexroman/ Become a Growthtracker: https://supereasydigital.com/growthtrackers Thank you for being part of the Low Energy Leads community! Subscribe to the show on Apple Podcasts, Spotify or YouTube Leave a rating or review if you enjoy the show! Share this episode with a friend Sign up to be notified of new episodes at lowenergyleads.com This episode is brought to you by the Somewhat Useful podcast hosted by Christy Price and Will Myers. Are you a web designer or want to become one? Check it out at https://www.somewhatusefulpodcast.com/ Episode edited by Ani Villarreal Music from Uppbeat (free for Creators!): https://uppbeat.io/browse/artist/atm License code: CYHCUU5DLPVC8OTQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Did you know there's fast ways and slow ways to bring in new clients? Not all lead gen strategies are created equal! Some will pay off now, some will pay off later and some may never pay off. That's why you want to learn how to determine the speed of return when choosing your marketing and sales activities. In today's episode, I'll walk you through my STEADY framework. 6 questions you can use to clarify whether a strategy will bring you clients now or later. We'll put a few different marketing plays through the ringer to see how they score. Use the STEADY framework a couple times and you'll get even better at separating quick wins from long plays. Before you run your next lead gen test, watch this episode! Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter In this episode: + 10 Lead generation tactics + The STEADY framework for understanding speed to payoff + Scoring lead gen tactics to see if they are fast or slow You can also watch this video on YouTube @lowenergyleads. Leave a voicemail about this episode at https://lowenergyleads.com Connect with Lex Website: https://supereasydigital.com LinkedIn: https://www.linkedin.com/in/lexroman/ Become a Growthtracker: https://supereasydigital.com/growthtrackers Thank you for being part of the Low Energy Leads community! Subscribe to the show on Apple Podcasts, Spotify or YouTube Leave a rating or review Share this episode with a friend Sign up to be notified of new episodes at lowenergyleads.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Don't you love getting word of mouth for your business. How great would it be to drive more of it? When we talk about virality, we often mean a social media post that gets wide visibility, but virality isn't just for social and it's not just for apps. Virality is the idea that everyone in your audience has the power to attract and convert many more. In today's episode, I'm going to share a technique creators have used called “engagement groups.” Engagement groups are typically used for likes comments and shares, but we're going to pair them with your referral strategy, forming something I'm calling an amplifier network. This episode covers what an amplifier network is and how to start your own amplifier network. Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter In this episode: + What an engagement pod is + Make the switch from engagement pod to amplifier network + How to create an amplifier network + How to use your amplifier network to drive virality beyond social You can also watch this video on YouTube @lowenergyleads. Leave a voicemail about this episode at https://lowenergyleads.com Connect with Lex Website: https://supereasydigital.com LinkedIn: https://www.linkedin.com/in/lexroman/ Become a Growthtracker: https://supereasydigital.com/growthtrackers Thank you for being part of the Low Energy Leads community! Subscribe to the show on Apple Podcasts, Spotify or YouTube Leave a rating or review Share this episode with a friend Sign up to be notified of new episodes at lowenergyleads.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
When it comes to building trust with your audience, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing. What if you could solve all of that with just one tool? In today's episode, I share a demo for a tool I've recently discovered called Senja. Senja makes it so much easier to collect reviews, to display reviews, and to use them across your digital marketing. If gathering reviews and leveraging them to close more sales has been painful for you, you're going to want to tune in to this episode! Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter This episode is a product demo and review of Senja (not an ad, I'm just a big fan!) I'll cover: + How to ask for testimonials + What to ask when collecting testimonials + Ways to automate testimonials + Where to show your testimonials in your marketing You can also watch this video on YouTube @lowenergyleads. Leave a voicemail about this episode at https://lowenergyleads.com Connect with Lex Website: https://supereasydigital.com LinkedIn: https://www.linkedin.com/in/lexroman/ Become a Growthtracker: https://supereasydigital.com/growthtrackers Thank you for being part of the Low Energy Leads community! Subscribe to the show on Apple Podcasts, Spotify or YouTube Leave a rating or review Share this episode with a friend Sign up to be notified of new episodes at lowenergyleads.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
Have you ever wondered why your marketing strategy didn't go as planned? It can be hard to know what went wrong. Was it the channel? Was it the message? Was it the timing? And if you don't know what went wrong, it's really hard to make it better. In today's episode, I'm gonna share a technique I've used for years on growth projects when customers weren't buying as expected. We'll run through some different angles you can use and we'll talk about how you can bring data in so you can make your decisions about your next move based on evidence. I'd love to hear how you're thinking about troubleshooting your marketing activities. See below for how to leave me a voicemail or drop me a DM on Instagram. Want to stayed booked with ease? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter In this episode: + Major factors at play in any marketing activity + How discovery boards help you break down the issue + How to create a discovery board and what to include + What questions discovery boards help you answer + What to do once you've mapped your marketing You can also watch this video on YouTube @lowenergyleads. Leave a voicemail about this episode at https://lowenergyleads.com Connect with Lex Website: https://supereasydigital.com Instagram: https://instagram.com/supereasydoesit Become a Growthtracker: https://supereasydigital.com/growthtrackers Thank you for being part of the Low Energy Leads community! Subscribe to the show on Apple Podcasts, Spotify or YouTube Leave a rating or review Share this episode with a friend Sign up to be notified of new episodes at lowenergyleads.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
One of the major strategies I overlooked when I started my business was the idea of partnering with other business owners and creators. I had been doing this informally for many years before I started super easy, but I didn't realize how powerful that strategy had been in growing my career and my network. In today's episode, we'll talk about how partnering with other business owners, content creators, membership operators, and communities can help you grow your business and connect with your buyers much faster than you can do one by one. I'd love to hear how you're thinking about partnerships and collaborations. See below for how to leave me a voicemail or drop me a DM on Instagram. Want to get and stayed booked? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter In this episode: Getting booked pitfalls What's a partner Why partners are so successful for sales Who I partner with How to find partners and collaborators Links from this episode: Like Minded Collective PodMatch ConvertKit Creator Network Lettergrowth You can also watch this video on YouTube @lowenergyleads. Leave a voicemail about this episode at https://lowenergyleads.com and connect with Lex on Instagram @supereasydoesit Thank you for being part of the Low Energy Leads community! Subscribe to the show on Apple Podcasts, Spotify or YouTube Leave a rating or review Share this episode with a friend Sign up to be notified of new episodes at lowenergyleads.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
I like to say the most valuable audience is the one you already have. That's why today's episode is all about email marketing. Email newsletters are a fantastic keep in touch tool for not only your clients and customers, but your referrers, your supporters, and your fans. I'm going to share some easy ways to get started with email marketing, how you can use it to keep in touch with your current audience and I'm going to touch on some of the newsletter experiments I've been running to grow my subscriber list in even more intentional ways. If you're newly considering an email strategy, consider the purpose of your newsletter audience. What is your shared goal and how will you use this channel to get there? I'd love to hear how you're thinking about email. See below for how to leave me a voicemail or drop me a DM on Instagram. Want to get and stayed booked? Join the newsletter for Low Energy Leads and get one tip in your inbox weekly: https://supereasydigital.com/newsletter In this episode: Where to start your email newsletter list How frequently to send emails and what types of emails to send Choosing an email tool (MailerLite, Flodesk, ConvertKit) Growing your email list (specifically how to get more email subscribers!) Links from this episode: MailerLite Flodesk ConvertKit Menekse's Freebie Exchange Lettergrowth Sparkloop XayLi Barclay You can also watch this video on YouTube @lowenergyleads. Leave a voicemail about this episode at https://lowenergyleads.com and connect with Lex on Instagram @supereasydoesit Thank you for being part of the Low Energy Leads community! Subscribe to the show on Apple Podcasts, Spotify or YouTube Leave a rating or review Share this episode with a friend Sign up to be notified of new episodes at lowenergyleads.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/lex-roman/message
© 2020-2025 Ivy Podcast Discovery LLC
