Podcasts about funky marketing

In this episode of In this episode of the Funky Marketing podcast, Nemanja dives into the importance of engaging with your current clients on LinkedIn. He breaks down how LinkedIn's algorithm works, why engagement matters for visibility, and how staying top-of-mind can directly impact business growth. If you're using LinkedIn only for prospecting, you're missing out on a huge opportunity.Key Points1. How the LinkedIn Algorithm Works:Engagement determines visibility.LinkedIn prioritizes content from people you interact with.If you stop engaging, you disappear from their feed (and vice versa).2. Why Staying Engaged Matters for Business Growth:More business comes from existing clients than new ones.Clients who see you regularly are more likely to refer and buy again.Your clients' network is your future client base.3. The Power of Social Proof & Retargeting on LinkedIn:Clients engaging with your content positions you as a trusted expert.Their interactions boost your visibility to their network.Maintaining engagement keeps you top of mind when they need help.4. Practical Tips for Maximizing LinkedIn Engagement:Comment on client posts with real value.Message them directly with feedback.Use voice or video messages for deeper connections.Keep engaging, or LinkedIn will stop showing your content to them.Important Links

Welcome to another episode of the Funky Marketing Podcast! Today, we're diving deep into competitive analysis using SimilarWeb to uncover insights about HR SaaS companies like BambooHR, HiBob, and Personio. You can do it on your own while watching how I do it. Just use this link https://similarweb.partnerlinks.io/funkymarketingpod. Whether you're a marketer, a strategist, or just curious about SaaS growth strategies, this episode is packed with actionable tips. Let's get into it! In this episode, Funky Marketing takes you behind the scenes of competitive analysis for HR SaaS companies, leveraging the power of SimilarWeb. We analyze key players in the HR tech space, including BambooHR, HiBob, and Personio, to explore their positioning, messaging, and marketing strategies. You'll learn how to identify market leaders, uncover gaps, and create demand in competitive industries. This episode is not just about data—it's about using insights to make smarter decisions for your business. Whether you're new to competitive analysis or an experienced marketer, there's something here for everyone. Key Points: Introduction to Competitive Analysis: - Why competitive analysis matters. - Questions to ask before starting. - Overview of tools like SimilarWeb. Analyzing BambooHR, HiBob, and Personio: - Positioning and messaging differences. - Marketing channel breakdown (organic search, paid search, social media). - Traffic and engagement metrics. Insights from the Analysis" - How BambooHR dominates with organic traffic. - HiBob's focus on analytics and modern HR solutions. - Personio's geographic strategy and display advertising efforts. Actionable Takeaways: - Finding market gaps and creating a niche. - Leveraging tools like SimilarWeb for strategic insights. - Building trust with marquee customers to establish credibility. Final Thoughts: - The importance of data-driven decisions. - Planning for success in 2025. Important Links: Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

In this episode of the Funky Marketing podcast, Nemanja is joined by Itir Eraslan, branding expert and host of The Marketing Meeting podcast. They explore what makes a brand iconic, share lessons from Nike's strategies, and dive into practical tips for challenger brands to leverage storytelling and build loyalty. Key Points 1. What Defines Brand Loyalty? Practical vs. emotional brand loyalty. Examples from FMCG and lifestyle brands. 2. Lessons from Nike: The role of innovation and inspiration in branding. Challenges Nike faced when shifting retail strategy. 3. Storytelling for Challenger Brands: Why not every brand needs storytelling. How smaller brands can stand out with focused messaging. 4. Fractional Roles in Marketing: Pros and cons of working as a fractional CMO. Aligning expectations with deliverables for better outcomes. 5. Innovation and Differentiation: Staying ahead of competitors by focusing on customers. Real-world examples of bold, successful marketing strategies. Important Links: Connect with Itir: https://www.linkedin.com/in/itireraslan/ Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Listen to Marketing Meeting podcast: https://www.youtube.com/@marketingmeeting Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

In this episode, Kia Johnson chats with Nemanja Živković, a guy who's flipping B2B marketing on its head. Apart from heading up Funky Marketing, Nemanja turns LinkedIn into a goldmine for growth, proving that boring B2B playbooks belong in the trash. If you're ready to learn how to connect, close, and scale like a pro, this one's for you. Nemanja reveals: ✅ How LinkedIn is a vessel of your reputation and serves as a personal branding hub. ✅ Why authentic engagement and fresh content are key to driving visibility and trust. ✅ Actionable strategies to create content that sparks meaningful connections and influences decision-makers. Want to elevate your LinkedIn strategy and stand out in the competitive B2B space? Don't miss these game-changing insights from one of the most innovative voices in the industry.

Hello, beautiful people!

Nemanja did a training session for Women on Boards Adria online training session on the topic of “Unlocking Your Professional Potential: Personal Branding and LinkedIn”. and luckily, they have agreed to allow me to share the recordings with you. This session is designed to help you harness the power of LinkedIn to enhance your personal brand and open new professional opportunities. In case you don't know who I am, I'm a strategic consultant for B2B tech and SaaS companies, founder of Funky Marketing, and co-founder of the business community Business Talks Network. With over a decade of experience, I specialize in driving growth for companies with long sales cycles and high-value products through building customer relationships, with LinkedIn as a key platform. Collaborating with companies of various sizes has enabled me develop strategies that blend data and creativity, ensuring measurable revenue contributions. My innovative approach to community building and brand development was recognized by LinkedIn, naming me a rising marketing star in 2023. Copyright: Women on Boards Adria, November 2024

Welcome to the Funky Marketing podcast! Today's episode is a special round table edition featuring two incredible guests: Pasha Irshad, co-founder of Shape and Scale and a HubSpot Gold partner expert, and Aamir Kadri, an AI researcher and GTM strategist. Together, we dive deep into the challenges of B2B marketing—covering authenticity on LinkedIn, personalization gone wrong, the transformative role of AI, and navigating the current economic landscape. Grab your coffee, and let's jump in! Key Takeaways - Authenticity is Key on LinkedIn: Many professionals fail to reflect their true selves on LinkedIn, creating a disconnect with their audience. Authenticity builds trust and fosters meaningful connections. - Personalization Needs a Rethink: The misuse of personalization tokens (like inserting names into templates) often feels disingenuous. True personalization requires understanding your audience deeply and creating relevant, thoughtful content. - AI as a Marketing Multiplier: AI is a powerful tool to enhance processes, from analyzing customer journeys to optimizing content strategies. However, it requires careful preparation, data, and human oversight to be truly effective. - Economic Challenges Shape Marketing: In the current economic climate, creativity and authenticity must balance ROI-driven approaches. Marketers should focus on practical, customer-centric strategies rather than relying on trends. - Avoid Overhyping AI: Many companies falsely position themselves as "AI-powered" without delivering real value. Focus on solving customer problems rather than branding around AI for the sake of it. - Different Strategies for Different Markets: Marketing approaches should be tailored to the audience and use case. What works in tech or SaaS may not apply in traditional industries like manufacturing or public health. - LinkedIn Isn't Everything: While LinkedIn is essential for marketing and sales, some industries and audiences require alternative channels like in-person events, print media, or targeted programmatic ads. Important Links: Connect with Aamir: https://www.linkedin.com/in/aamir-kadri/ Connect with Pasha: https://www.linkedin.com/in/pashairshad/ Connect with Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

In this episode of the Funky Marketing podcast, we dive deep into the world of B2B marketing with Tim Davidson, VP of Marketing and founder of B2B Riz. Tim shares his journey of bringing creativity and authenticity to LinkedIn ads, his insights on platform-specific strategies, and how he connects online and offline experiences to drive results. Whether you're new to LinkedIn ads or looking to innovate in your ABM strategy, this episode is packed with actionable takeaways. Key Points: - The role of creativity in B2B marketing: breaking the "boring" stereotype. - Effective LinkedIn ad strategies for businesses of all sizes. - Balancing entertainment and education in marketing content. - Insights into ABM (Account-Based Marketing) and its connection to influencer marketing. - Personal branding tips and the importance of being authentic online and offline. - Metrics that matter in LinkedIn content and campaign success. - Overcoming challenges in platform-specific content strategies (LinkedIn vs. TikTok vs. YouTube). Important Links: Connect with Tim: https://www.linkedin.com/in/tadavidson41/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Join us for an honest exploration into personal branding as we tackle the question, "Is personal branding a pyramid scheme?" Inspired by Elena Verna's provocative post, we dig deep into what it really means to build a brand—if you even need to at all. We discuss why true personal branding isn't about vanity metrics or quick-fix courses but about digitalizing your reputation through authentic work and offline interactions. Learn why a strong personal brand is simply the byproduct of meaningful contributions and real impact, both online and offline. Find Elena's post here: https://www.linkedin.com/feed/update/urn:li:activity:7262542380082290691/ Gabriel and mine's take on it here: https://www.linkedin.com/posts/ehrlichgabriel_trying-something-totally-new-here-i-saw-activity-7262759807332352001-ZRhZ?utm_source=share&utm_medium=member_desktop Key Takeaways - Beyond Vanity Metrics: Why follower counts and engagement hacks aren't the foundation of a lasting personal brand. - Real Work Over Tricks: How doing impactful work naturally builds trust and credibility. - Authenticity in Action: The importance of offline interactions and genuine contributions in shaping your brand. - The Influencer Playbook Trap: Why chasing "personal brand" courses may actually detract from building a reputation that matters. - Owning Your Narrative: Practical steps to ensure your digital presence aligns with your real-world reputation. Important Links: Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Join us for an insightful conversation with Paula, VP of Enterprise at Wix, as she discusses how Wix, known for its simplicity in web solutions, is making a strategic leap into the B2B market. Paula shares candid insights on using AI for marketing efficiency, adapting to long sales cycles, the power of community-building, and balancing innovative and traditional marketing tactics. Tune in to learn how Wix is addressing complex enterprise demands with ease and redefining the web-building industry. Key Takeaways - Wix's Shift to B2B: Moving beyond small business solutions to enterprise-level offerings. - The Role of AI in Marketing: Insights into AI's impact on reducing silos and improving efficiency. - Adapting Marketing for Long Sales Cycles: The importance of multi-touchpoint engagement. - Power of Communities: Building trust and leveraging customer communities in marketing. - Thought Leadership in B2B: Authenticity and originality in developing thought leadership. Important Links: Connect with Paula on LinkedIn: https://www.linkedin.com/in/paulaxmejia/ Wix Studio: https://www.wix.com/studio Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

In this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, we'll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If you're ready to make waves in B2B, this episode is for you.

In this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market.

In this episode of the Funky Marketing Podcast, we sit down with Anthony Pierri, Co-founder of Fletch PMM, to dive deep into B2B SaaS messaging, product positioning, and the importance of focus in early-stage companies. Anthony shares actionable insights on how to align your team, improve customer communication, and bring clarity to your product's value proposition, starting with your homepage. Overview: - Why B2B companies struggle with segmentation and how to approach it effectively. - The importance of focusing on workflows instead of just firmographics in your Ideal Customer Profile (ICP). - Key steps to position your product and how to reflect that positioning on your homepage. - How Anthony and his team have helped over 300 companies rework their messaging for better alignment and growth. - Common mistakes companies make on their homepage and how to avoid them. Key Actionable Steps: - Focus on workflows: Identify the key activities your product supports instead of relying solely on company size or revenue. - Use case-based segmentation: Narrow down your audience based on specific use cases to improve messaging clarity. - Rewrite your homepage: Ensure that your homepage clearly communicates the product category and key job-to-be-done. - Speak to your target customer: Focus on making your messaging resonate with the specific problems your customers face. Connect with Anthony: LinkedIn: https://www.linkedin.com/in/anthonypierri/ Linktree: https://linktr.ee/anthonypierri Website: https://www.fletchpmm.com/before-after Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

What is demand generation marketing? Nemanja was a guest on Breaking B2B podcast and talked with Sam Dunning to cover:

In this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO to gain a competitive edge. Actionable Steps: - Identify "Money Keywords": Focus on bottom-of-the-funnel keywords that directly drive leads and demos. - Tailor Website Messaging: Ensure your website quickly communicates your unique value and builds trust with clear proof of results and customer testimonials. - Leverage Competitor-Based Content: Create alternative and comparison-based pages to capture demand from prospects evaluating similar solutions. - Partnerships for Link Building: Build partnerships with companies that target the same ICP but are not direct competitors, and create content that brings reciprocal business opportunities. - SEO for Mid-Funnel Content: Develop content around real problems your prospects face and the solutions your product offers. Connect with Sam: LinkedIn: https://www.linkedin.com/in/samdunning/ Breaking B2B: https://www.breakingb2b.com/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

In this episode of the Funky Marketing Podcast, Nemanja Zivkovic talks with Sam Kuehnle, VP of Marketing at Loxo, about how B2B companies can strategically use speed to dominate demand generation and stand out in competitive markets. Whether you're in a startup or a larger B2B organization, this conversation will provide you with actionable insights to refine your marketing strategies, align marketing with sales, and improve your demand generation efforts. Sam dives into how Loxo revolutionized its approach by focusing on speed and efficiency, all while tackling the challenges of balancing demand creation with demand capture. They also explore how modern B2B companies can utilize empathy and personalization in their strategies to drive customer success. Key Actionable Steps for B2B Companies: 1. Move Fast, Iterate Faster: Test campaigns, gather insights, and optimize quickly to outmaneuver larger, slower competitors. 2. Demand Creation vs. Demand Capture: Prioritize demand creation in emerging markets to build brand awareness, and shift to demand capture tactics when leads are further down the funnel. 3. Emphasize Data-Driven Marketing: Use clear metrics that align with sales goals. Avoid vanity metrics like MQLs and focus on pipeline and revenue impact. 4. Align Marketing & Sales: Create unified goals between your marketing and sales teams, ensuring that both departments are working toward the same revenue objectives. 5. Personalize at Scale: While true empathy can't be automated, leverage scalable personalization tactics such as one-to-one outreach in key stages of the buyer's journey. 6. Focus on Customer Success Early: As you scale, shift attention to customer success to retain clients, reduce churn, and grow accounts, especially in long sales-cycle B2B environments. 7. Prepare for Multichannel Attribution: Simplify attribution tracking with tech-minimalist tools and make sure you measure pipeline progress to ensure long-term growth. Key Takeaways: - The advantages of speed in B2B demand generation and how fast iterations help you stay ahead. - The balance between demand creation and demand capture, and how each strategy plays a role in scaling B2B businesses. - How empathy and personalization can humanize your B2B marketing and increase customer retention. - Why aligning marketing goals with sales objectives is essential for pipeline success in B2B companies. - Real-world examples of failures and how to learn from them to build better B2B marketing strategies. Connect with Sam: LinkedIn: https://www.linkedin.com/in/samkuehnle/ Substack: https://samkuehnle.substack.com/ Loxo: https://loxo.co/blog/home/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Executives of B2B companies: learn how influencer-led content can elevate your brand, build authority, and drive revenue. I broke down real examples and provided actionable steps to identify the right influencers, co-create authentic content, and measure meaningful success In this special episode, I, Nemanja Zivkovic, dive deep into the power of influencer-led content in B2B marketing and how it's changing the landscape for companies on LinkedIn. Without a guest today, we'll explore the strategies to leverage LinkedIn, influencers, and content to create not just awareness but meaningful engagement and revenue. Key Recommended Activities:

In this solo episode of the Funky Marketing Podcast, Nemanja shares proven strategies on how to turn LinkedIn into a powerhouse for B2B marketing. Whether you're looking to stand out, build meaningful connections, or convert leads, this episode covers key insights and practical tips for success on LinkedIn. From posting frequency to buying signals, learn how to use LinkedIn engagement to drive business growth and foster relationships with decision-makers. Plus, discover how to turn engagement into action with genuine conversations and smart outreach tactics. Key Recommended Activities from the Episode: 1. Post Consistently on LinkedIn: Aim to post at least once a day to maintain visibility without overwhelming your audience. Experiment with different formats like text posts, polls, carousels, and videos to see what resonates best. 2. Mix Content Types: Use a variety of content formats such as industry insights, customer stories, educational posts, and polls to engage your audience. This allows you to understand what your audience finds valuable and helps you dominate the feed. 3. Engage Actively with Your Audience: Don't just broadcast your message; build relationships. Respond to comments on your posts and ask open-ended questions to encourage more discussion. Comment on others' posts with insights and questions to build deeper connections. 4. Identify and Act on Buying Signals: Pay attention to signals such as likes, comments, and profile visits. These are strong indicators of interest. Reach out to people who engage with your content using personalized messages to open genuine conversations. 5. Turn Engagement into Action: Use engagement (likes, comments, profile visits) as an opportunity to start conversations. Message people who interact with your posts to explore their needs and see if there's a fit for further discussion or collaboration. 6. Utilize LinkedIn as a Conversion Tool: LinkedIn is not just for branding, it's a powerful conversion platform. Engage in direct messaging with those who show interest in your content to convert leads into business opportunities. 7. Host LinkedIn Live Sessions and Events: Regular live events or audio sessions can help you stay connected with your audience, showcase your expertise, and engage in real-time conversations. Use these events to share knowledge and build your community. 8. Leverage Company and Personal Branding Together: Encourage team members to be active on LinkedIn to build both the company and individual brands. The collective activity will enhance the company's visibility and foster engagement from a wider audience. 9. Test and Optimize: Continuously test different types of content, posting frequencies, and engagement strategies to find what works best for your audience. Use these insights to refine your LinkedIn approach over time. These activities will help you build a more effective LinkedIn presence, foster engagement, and drive business outcomes. Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Welcome to another episode of Funky Marketing!

Send us a textEric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies.In this episode we cover:how to measure podcast advertising campaignshow targeting specific regions can enhance the effectiveness of a campaignhow Eric's podcast media network is community focusedThis conversation with Nemanja Zivkovic was initially aired on the Funky Marketing podcast.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

In the latest episode of the Funky Marketing Podcast, I had the pleasure of sitting down with Roman from Grouts Online, a true expert in B2B SaaS marketing. We dove deep into the nitty-gritty of paid search and social strategies, and let me tell you, there are some game-changing insights you won't want to miss.

Today, I had the pleasure of speaking with Adam Kirch, a seasoned messaging strategist and B2B conversion copywriter. Adam is not just any copywriter; he's a B2B SaaS copywriter and messaging strategist who has mastered the art of turning vague homepage messaging into clear, compelling, and conversion-driven narratives. He's helped fast-growing startups like Helios.io, Raft.io, and neptune.ai transform their web presence, leading to impressive results—think 80% conversion lifts and 56% more qualified leads. He shared some invaluable insights on how SaaS companies can elevate their messaging to stand out in crowded markets. Key Takeaways: Customer-Centric Messaging: Many companies make the mistake of crafting messages too close to their own perspective, rather than their customers'. Adam emphasized the importance of truly understanding your customers—know what they value and why they choose your product over competitors. Your homepage messaging should reflect this deep understanding, not just generic benefits like "faster" or "easier." The Importance of Differentiation: In competitive SaaS markets, differentiation is key. Adam pointed out that many SaaS homepages look the same because they all try to meet customer expectations in the same way. However, it's crucial to highlight what makes your product unique as early as possible on the homepage to capture attention and stand out. Structuring the Homepage: Adam recommends using a messaging hierarchy that presents information in the order customers need to hear it. This means leading with differentiation and addressing the customer's main concerns upfront. Avoid cramming the page with unnecessary information; instead, focus on building trust and clearly communicating your value proposition. Testing and Iteration: Validate your messaging with your target audience using tools like Winter or Usertesting.com. Adam shared a cautionary tale of a company that saw a 90% drop in conversions after redoing their homepage messaging without customer input. Regularly iterate on your homepage based on customer feedback and performance metrics. Action Steps: Talk to Your Customers: Gather direct feedback to understand their pain points and what they value most about your product. Refine Your Homepage: Ensure your homepage clearly differentiates your product and aligns with customer expectations. Test Your Messaging: Use tools and customer feedback to validate and refine your messaging continuously. Adam's insights remind us that effective messaging isn't just about what we want to say—it's about what our customers need to hear. Let's get closer to our customers and let their voices guide our messaging strategies. Useful links Adam's Linkedin: https://www.linkedin.com/in/adam-kirsch/ Adam's website: https://adamkirsch.co/ Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #SaaS #B2BMarketing #Copywriting #HomepageDesign #CustomerExperience #MarketingStrategy #ProductDifferentiation #SaaSTips #B2BContent #ConversionOptimization #MarketingPodcast

In this episode of the Funky Marketing Podcast, I had an insightful conversation with Shiv Narayan, the CEO of How to SaaS. Shiv shared valuable lessons from his extensive experience in guiding private equity investors and CEOs in scaling SaaS companies, with a special focus on post-acquisition marketing strategies. Here are some key takeaways and recommended actions from our discussion: Key Insights: Post-Acquisition Marketing: Shiv emphasized the importance of foundational elements in post-acquisition marketing, such as getting TAM and segmentation right, ensuring strong product marketing, and having the necessary sales enablement resources in place. Value Creation: Investors acquiring companies aim to uncover value creation levers. Shiv discussed the crucial role of a strong marketing strategy in enhancing enterprise value post-acquisition. The First 100 Days: The first quarter after an acquisition is pivotal. Shiv outlined the critical steps companies should take in this period, including getting data in order, reallocating budgets, and ensuring the right team is in place. Understanding Core Business: Shiv advised companies, especially those transitioning from services to products, to clearly define their core business and expand into adjacencies that complement their strengths. Diversified Go-to-Market Strategy: Shiv discussed the importance of a diversified go-to-market strategy, leveraging channels like LinkedIn for thought leadership but relying on strong partnerships and direct relationships for business growth. Recommended Actions: Focus on Fundamentals: Whether you're a newly acquired company or preparing for acquisition, ensure that your foundational marketing elements are robust. Prioritize the First 100 Days: Post-acquisition, focus on getting your data in order, setting up actionable steps based on data insights, and ensuring the right team and budget are in place. Understand and Define Core Business: Before expanding into new areas, make sure your core business is well-defined and optimized for growth. Leverage Multiple Channels: Use LinkedIn for thought leadership and awareness, but don't rely solely on it. Build direct relationships and partnerships that align with your business objectives. Useful links: Shiv Narayan LinkedIn: https://www.linkedin.com/in/shivnarayan/How to SaaS: https://howtosaas.com/Exit ready marketing: https://www.amazon.com/Exit-Ready-Marketing-Framework-Maximize-Valuation/dp/1544546106Post-acquisition marketing: https://www.amazon.com/Post-Acquisition-Marketing-Create-Enterprise-Value/dp/1544519974 Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #SaaS #Marketing #PostAcquisition #DataIntegration #ContentStrategy #Leadership #Podcast

In this episode of the Funky Marketing Podcast, I had an enlightening conversation with Peter Caputa, the CEO of Databox. Peter shared invaluable insights from his extensive experience in scaling SaaS companies, including his journey from bootstrapping Databox to achieving significant revenue growth. Here are some key takeaways and recommended actions from our discussion: Key Insights: - Bootstrapping vs. Venture Capital: Peter highlighted the benefits and challenges of bootstrapping Databox, emphasizing its freedom and flexibility compared to the fast-paced, high-pressure environment of venture capital-backed growth. - Three Types of Agencies: Peter outlined three distinct approaches he sees among marketing agencies: Check-the-Box Reporting: Agencies that do minimal reporting, often trying to make the process seem more complex than it is. Client-Partner Agencies: Agencies that integrate deeply with their clients, ensuring campaigns generate ROI by connecting various data points (advertising, sales, finance) for comprehensive insights. Strategic Agencies: Highly sophisticated firms acting as strategic partners, helping clients make sense of their data, compare performance, and connect business goals to actionable strategies. - Evolution of Inbound and Content Marketing: The landscape has shifted dramatically. Inbound marketing now requires more sophisticated, multi-channel strategies. Simply publishing educational content is no longer enough. Successful strategies involve creating demand, telling compelling stories, and engaging with audiences across different platforms. Importance of Data Integration: Peter stressed the need for businesses to consolidate their data into a single platform to enable better decision-making and leverage AI for performance insights. - Empowering Teams with Data: Empowering team members with access to performance data is crucial for driving informed decisions and improving overall company performance. Recommended Actions: 1. Consider Bootstrapping: If you're starting a SaaS company, weigh the pros and cons of bootstrapping versus seeking venture capital. Bootstrapping can offer more control and less pressure to scale rapidly. Identify Your Agency Type: Reflect on which of the three agency approaches your business aligns with and strive towards a more strategic partnership model with your clients. 2. Innovate Your Content Strategy: Move beyond traditional SEO. Focus on creating high-quality, multi-channel content that includes data-driven insights and engages your audience through various formats and platforms. 3. Integrate Your Data: Ensure all your business data is pulled into a single platform. This will not only help in making better decisions but also in leveraging AI to uncover insights that might be missed manually. 4. Empower Your Team: Make performance data accessible to your team members. Educate them on how different metrics impact the business to foster a culture of informed decision-making. Useful links: Peter Caputa LinkedIn: https://www.linkedin.com/in/pc4media/ Databox: https://databox.com/ Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. - Website: https://www.funkymarketing.net/funky-marketing-show/ - Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 - Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M - YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #SaaS #Marketing #Bootstrapping #DataIntegration #ContentStrategy #Leadership #Podcast

In the latest episode of the Funky Marketing Podcast, I tackled some of the most pressing questions I get from you all. Here's a quick rundown of the key insights we covered: 1. Demand Creation vs. Demand Capture: A Balanced Approach - Demand Creation involves generating awareness and interest among potential customers who aren't actively looking for your product. It's about planting seeds for future opportunities. - Demand Capture focuses on converting interest into action from those already in the market to buy. Think PPC, SEO, and retargeting ads. - Why Balance is Key: Companies that only focus on demand capture miss out on 95% of potential customers who aren't yet in the market but could be in the future. 2. Building Relationships with Your CFO - Aligning marketing goals with financial objectives ensures you get the necessary budget and support. - Regular communication helps the finance team understand the long-term value of your strategies, not just short-term gains. - Strong relationships mean your CFO can advocate for your marketing budget, understanding the value of your strategies. 3. Importance of Small, Agile Marketing Teams - Speed and Flexibility: Smaller teams can pivot quickly and adapt to market changes without bureaucracy. - Efficiency and Innovation: Smaller teams often find creative solutions, maximizing resources to deliver impactful campaigns. - Alignment and Focus: Easier to ensure everyone is aligned with the same goals, leading to more cohesive and focused efforts. 4. Effective Metrics Beyond MQLs and Demo Requests - Cost Per Opportunity (CPO): Measures the efficiency of marketing spend. - Customer Acquisition Cost (CAC): Total cost of acquiring a new customer, including marketing and sales expenses. - Pipeline Velocity: Tracks the speed at which leads move through the sales funnel, indicating sales process efficiency. - Engagement Metrics: Time spent engaging with content, social media interactions, and email behavior. - Brand Awareness: Social listening tools and self-reported attribution questions in forms. I hope these insights help you in your marketing journey! Feel free to share your thoughts and ask any questions. Let's keep the conversation going.

As a B2B marketer, you know that content is the cornerstone of your strategy - it helps build awareness, establish your brand, and drive sales. However, simply creating content is not enough. Execution is where many B2B companies fall short.I dove deep into the most common reasons why B2B content marketing fails and share practical strategies to overcome these challenges.Lack of a clear content strategy is a major pitfall. Without a roadmap, defined goals, and measurable metrics, your content creation becomes inconsistent and misaligned with your business objectives. This leads to missed opportunities and unmeasurable results.The complexity of B2B marketing also poses a significant hurdle. Before you even start creating content, you need to have your company narrative, messaging, and overall content strategy nailed down. Only then can you optimize your content for search, social platforms, and your target audience.Resource constraints, including time, skills, and funding, can severely hinder your B2B content marketing efforts. The key is to start small, measure results, and then invest further as you see what's working.Misaligned expectations around quick wins and a lack of patience for long-term content marketing strategies often lead to frustration and abandonment of efforts. Content marketing requires consistent, ongoing effort and investment to see significant results.Poor content quality due to lack of research, unclear messaging, and ineffective formats can prevent audience engagement and conversion. Ensuring your content provides value, speaks directly to your buyers' needs, and is delivered in an engaging way is crucial.Insufficient promotion and distribution of your content is a common mistake, leading to low visibility and impact. Leverage social media, email marketing, SEO, and other channels to get your content in front of the right people.Lastly, adapting to industry trends, platform changes, and evolving audience behaviors is key to staying ahead of the curve in B2B content marketing. Continuously monitor and adjust your strategies to keep up with the ever-changing landscape.By addressing these common pitfalls and implementing the strategies shared in this episode, you can set your B2B content marketing efforts up for long-term success. Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. - Website: https://www.funkymarketing.net/funky-marketing-show/ - Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 - Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M - YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #b2b #contentmarketing #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

I'm thrilled to announce that Eric Melchor, Founder of B2B PodPros and host of the Innovators Can Laugh podcast, will be joining me as a guest on my upcoming podcast episode. With an extensive background in B2B podcast advertising and a passion for helping SaaS companies drive high-quality leads, Eric brings a wealth of knowledge and experience to our discussion. In this ehis episode we discussed strategies for influencer marketing, podcast monetization, measuring advertising effectiveness, and building an engaged community of podcasters. Key Actionable Tips: - Leverage podcast guests to share your content with their audiences for additional reach. - Craft targeted ads based on real customer reviews and region/use cases for maximum relevance. - Track specific metrics like landing page views and direct/indirect traffic increases to measure campaign success. - Provide easy-to-use assets for guests and clear guidelines on promoting your brand authentically. - Build a community of podcasters for collaboration, support and introducing brands to new opportunities beyond ads. - Authentically engage your target audience through fun, conversational hosting to develop loyal listeners. - Pair with international guests to reach new markets and leverage multiple profiles/platforms for content distribution. - Continuously promote your podcast and keep content fresh as discovery strategies like YouTube evolve. Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/ Connect with Nemanja on LinkedIn: Check out B2B PodPros: https://www.b2bpodpros.com/ Check out Innovators can laugh podcast: https://open.spotify.com/show/0ZXzeo1RHctc7DhMVzLwsR?utm_source=ICL+Spotify Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. - Website: https://www.funkymarketing.net/funky-marketing-show/ - Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 - Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M - YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

The vacation is over! Welcome to another season of the Funky Marketing podcast. In this episode, I'm reminding you of the history and purpose of the Funky Marketing Podcast. The initial episodes aimed at establishing authority in B2B marketing and helped me transition from B2C to B2B marketing. It helped me build trust and reputation in the US market. I'm sharing with you what kind of work I did in the last few months, including moving and real estate companies. I shared a few things that bother me, like the importance of understanding the buyer's journey and customer interaction, along with challenges in tech and SaaS companies regarding marketing ego and lack of customer understanding. Things haven't changed in marketing since the 1950s, but how customers buy has. So I explained the traditional 4Ps of marketing: Product, Price, Place, Promotion, and the addition of two more Ps: People and Presentation. Emphasis on customer experience and its impact on marketing success should be at the core of everything B2B companies do. It's essential to have a holistic marketing approach: combining organic, social, advertising, referrals, partnerships, and events. Build relationships and trust with customers, and conduct continuous customer and market research. I talked about the plans for the podcast's future episodes and focus on B2B marketing, including the introduction of new content types for my LinkedIn, like LinkedIn newsletters and vertical videos that emphasize actionable tips. Timestamps for this episode: 00:00 Introduction 02:00 Podcast Background 05:00 Nemanja's Experience and Expertise 10:00 B2B Marketing Challenges 15:00 Core Marketing Principles 20:00 Marketing Strategy and Execution 25:00 Funky Marketing Podcast Updates 30:00 Conclusion Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing

I wanna be in the room where it happened! 0:00 - Prince of Persia: The Lost Crown: A Ubisoft Exclusive has a lot to like but overall is a pretty average metroidvania 18:01 - Stellar Blade's marketing continues to flabbergast me 47:00 - I saw Godzilla kiss Kong. That's the movie's title, right? 53:58 - I saw the new Ghostbusters movie. I liked it better than Afterlife but that's not saying much If you missed Saturday's live broadcast of Molehill Mountain, you can watch the video replay on YouTube.  Alternatively, you can catch audio versions of the show on iTunes. Molehill Mountain streams live at 7p PST every Saturday night! Credits: Molehill Mountain is hosted by Andrew Eisen.  Music in the show includes “Albino” by Brian Boyko. It is in the public domain and free to use. Molehill Mountain logo by Scott Hepting. Chat Transcript: 6:59 PMaddictedtochaos​​Hello 7:02 PMthrasher1597​​greetings 7:05 PMaddictedtochaos​​You either die a hero or you live long enough to become EA or Ubisoft. 7:10 PMeathdemon​​we are getting a new prince of purdhia next month 7:19 PMeathdemon​​in steam early acess yes 7:19 PMJared Knisely​​because you like to make stupid points l 7:20 PMJared Knisely​​i did/didn't remove all of the second point which i deleted 7:25 PMaddictedtochaos​​Shift Up if I'm not mistaken. 7:26 PMJared Knisely​​got those "unrealistic" body-types 7:31 PMaddictedtochaos​​I actually know people with those body types. 7:31 PMJared Knisely​​talking about people not liking her design that us off of a normal person 7:32 PMJared Knisely​​that is off of 7:34 PMCafeFox​​Hey 7:35 PMCafeFox​​Played the demo for this; combat's pretty tough. Its all about the blocking/ countering. 7:43 PMSheekago​​I made it 7:43 PMSheekago​​Hey all 7:46 PMCafeFox​​Yeah I noticed that butt jiggle when she runs is pretty spot on 7:51 PMSheekago​​I'll never understand why they double feature movies with itself 7:53 PMCafeFox​​Somebody needs to make a giant werewolf movie, and then have it cross over with Godzilla x Kong.. boom another Rampage movie 7:53 PMSheekago​​CafeFox, I like that suggestions 7:53 PMJared Knisely​​you also dont go while the movies come out as well 7:54 PMaddictedtochaos​​That is why I always sit in the back row. 7:57 PMJared Knisely​​did you watch godzilla minus 1 7:59 PMLyricallyC​​Good evening everyone. Andrew? How would you rate all the ghostbuster movies 8:03 PMaddictedtochaos​​Minus 1 is coming to streaming soon. 8:04 PMaddictedtochaos​​Can't remember if it is Amazon or Netflix. 8:04 PMJared Knisely​​May 3 in orime is what i found 8:04 PMJared Knisely​​on prime 8:05 PMLyricallyC​​Godzilla is a movie series I need to watch

I wanna be in the room where it happened! 0:00 – Prince of Persia: The Lost Crown: A Ubisoft Exclusive has a lot to like but overall is a pretty average metroidvania 18:01 – Stellar Blade’s marketing continues to flabbergast me 47:00 – I saw Godzilla kiss Kong. That’s the movie’s title, right? 53:58 – ...Continue reading ‘Molehill Mountain Episode 367 – Stellar Blade, Funky Marketing’ »

Nemanja Zivkovic, founder of Funky Marketing, joins the podcast to discuss trends and best practices in B2B marketing, what it means to be a fractional CMO, why a relationship-based approach is the way to win, and how he leverages AI tools for success in his business.Nemanja is a B2B tech and SaaS growth strategist and the founder of Funky Marketing, a strategic marketing company that uses research, strategy, and creative to help B2B tech firms grow and build demand for how buyers buy (social, communities, relationships) by enhancing positioning, planning, and execution.Connect with Nemanja:Website: https://funkymarketing.net/LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ If you have questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. ⏳

In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.  

My guest today is Trevor Longino, Founder of CrowdTamers. CrowdTamer, leader, and growth content marketing thinker. FI Mentor since 2017. His mission is to help 1,000 founders make more than $1MM in annual revenue. His key achievements are impressive! - Oversaw growth of 15 companies to grow them from $0 to $3MM+ in annual revenue - Built 12 high-achieving international teams of marketers from scratch at different companies - Generated more than $50MM in revenue for companies he has lead marketing & revenue at Here's what we talked about: 00:00 - Intro 02:51 - First attempt at launching a business 07:02 - How to de-risk marketing 10:39 - Pirate metrics funnel 14:11 - Minimum viable marketing sprints 22:29 - Can marketers analyze and fix their own problems? 27:55 - Prove to founders that you know the market 40:09 - What are the first signs of a product-market fit? 50:23 - Outro Connect with Trevor using these links: https://www.linkedin.com/in/trevorlongino/ Https://crowdtamers.com Http://gotomarket.courses Got any questions for us? Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw== If you're already listening to the Funky Marketing podcast, we'd appreciate you giving us a review: RateThisPodcast.com/funkymarketingshow #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Our guest today is Nemanja Zivkovic, CEO and founder of Funky Marketing - a B2B marketing agency, and host of Funky Marketing Show - a podcast where he talks to “all those people that are doing the good job for good people”.He's with us today to talk about demand generation, so if you're into making more money online - I STRONGLY recommend sticking around and listening to what Nemanja has to say.Links in the episode:Funky MarketingNemanja's LinkedIn

In this episode, Sean sits down with Nemanja Zivkovic, founder & CEO of Funky Marketing (https://www.funkymarketing.net/). He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how create demand rather than forcing it. He even gives more insight on his own experiences and actual results from his efforts. His tone gives off a helpful, yet focused tone on creates demand as a human (no systems in this conversation). Nemanja gets deep on how he loves to learn and tries different outlets for his overall health. More About Nemanja. https://www.linkedin.com/in/zivkovicnemanja/

Our guest is Jemmi Laaninen, Marketing Ops Director at Leadoo Marketing Technologies. What's marketing ops? It's making problems disappear before other people even had those on their radar, smoothing friction, and enabling others to focus on the things that matter the most. It's also being the Emotional Support Marketer. That's where Jemmi excels! Put together analytical numbers-nerd, who loves to study behavioral data and the human mind, has vast experience in digital marketing, project management, and martech, and who loves systems but also thrives with endless curiosity and opportunities, and you'll get Jemmi. When she was a kid she wanted to become a psychologist when she grow up, but she was told she was too sensitive for that. She became a marketing professional instead. Her mom said she just literally clearly wanted to work with the human mind in one way or the other it seems. So I have worked with B2B and SaaS businesses for the better part of my career, in marketing and business development-related roles, leading key accounts, product launch marketing initiatives, teams, and business-critical projects. Acting as the glue between different functions and finding always better ways to work together are one of the most rewarding parts of her work. Here's what we talked about. 0:00 - Intro 2:39 - Jemmi's background 4:45 - Overthinking leads to complication 6:08 - How has the company evolved since Jemmi joined 10:23 - Setting up things for further growth 11:53 - Marketing can't do it alone 15:20 - Getting into CRM is a must! 16:20 - Measuring marketing against the MQLs 17:05 - Understand what you can measure 18:37 - Combining data for marketing and sales 21:38 - Story and the buying experience is what differentiate companies 24:09 - Make your website the BEST possible sales channel! 25:52 - DON'T force everyone through the SAME sales funnel 29:38 - Technology won't make any difference 34:09 - "Color of the button" myth DEBUNKED 37:10 - Rebranding and changing the website does not equal success 40:26 - Internal efficiency of marketing ops is crucial for the company 48:23 - The weirdest list that Jemi has created 50:09 - Books help us escape the real world 51:16 - What are people inside Jemmi's team doing 55:21 - Outro Follow Jemmi on LinkedIn: https://www.linkedin.com/in/jemmi-laaninen/ Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Our guest is Michelle J Raymond! She spent 20+ years in B2B sales roles and discovered social selling on LinkedIn around eight years ago. Her business Good Trading Co was created to share what she has learned with business owners who recognize that the modern B2B buyer is online. She's a globally recognized Company Page expert by her peers and the LinkedIn Pages team. 2X LinkedIn author - Business Gold and The LinkedIn Branding Book. She lives in Sydney but has the pleasure of working with clients globally. Nemanja and Michelle talked about a lot of topics! Here's an overview: 0:00 - Intro 3:02 - Michelle's work motivation and passion 4:10 - Figuring out LinkedIn 7:13 - LinkedIn pages and groups are making a COMEBACK?! 9:15 - Why it's important to develop a company's and personal brand 13:00 - Marketing agencies DON'T DO marketing for themselves 15:20 - When you should start posting on the company page? 19:13 - Don't give up on LinkedIn 21:27 - LinkedIn Company Page's = Small vs Big Team Approach 25:18 - Prioritize the content your audience wants to see 27:24 - Remind people to visit your company page 33:02 - Use the page to attract employees 37:48 - Leaders should lead by an example 38:50 - Support your employees to achieve their goals 40:04 - The MOST important things that DRIVE company pages 46:46 - Create content with a longer shelf life 52:35 - Outro Follow Michelle on LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/ Check her website: http://michellesquared.com/ THE LINKEDIN BRANDING BOOK: The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth (English Edition): https://www.amazon.it/dp/B0BM6CQ68K?geniuslink=true Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages: https://www.amazon.com/dp/0473605104/ref=tsm_1_fb_lk Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Our guest is Scott Marker, CEO of MCA², LLC. | B2B Sales & Marketing Strategist, Trainer, Coach & Speaker | 2x Author on B2B Sales & Marketing Scott runs two successful companies. MCA² LLC. - helps business leaders retain and gain more customers through proven B2B marketing and sales strategies. Not, the same old BS as your competitors. He gives you an unfair advantage over your competitors! Treasure Valley LLC., helps Treasure Valley Idaho business owners and decision-makers turn casual business connections into profitable business relationships, with a proven NIA franchise model. We talked about B2B sales and marketing. Here's an overview of what we covered. 0:00 - Intro 2:40 - Scott's backstory in running 2 companies 5:24 - Revenue people have no clue about marketing and CS 10:22 - B2B companies put too much emphasis on sales 14:32 - A lot of Sales leaders should be FIRED! 17:32 - Marketers are now held more accountable 21:36 - Capturing and creating demand should be measured separately 23:27 - Focus on the customer and make sure to talk to them 29:31 - Buyers DON'T want to talk to Salespeople 35:16 - SaaS companies focus fully on Acquisition 37:45 - What will happen with the SDR's in the future? 42:13 - Buying experience is what creates differentiation 48:48 - Start using LOGIC 52:20 - Leadership will change when the younger generations take over 53:56 - Outro Follow Scott on LinkedIn: https://www.linkedin.com/in/scottmarker1/ Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Our guest is Timothy Rodman, CPMM, Director of Marketing at TroyRx, "Expert in Differentiation", Empathy Prescriber, and 2x Girl Dad. Having graduated with a degree in Graphic Design from Pittsburgh Technical College in late 2012, he was fortunate enough to land a career in marketing immediately after graduating. Starting as a Marketing Intern and working his way up to a now Director of Marketing title, he offers a unique balance of experience and knowledge through all aspects of a functioning marketing operation. He has adopted an affinity for diversity, equity, and inclusion in the workplace, how work and life work with (not against) one another, audience-building through high-quality content creation, over-the-top market analysis, customer voice adoption, and internal motivation and team building. He is currently building something good in healthcare but has a proven track record of success in: • Fintech, winning an accredited award for a campaign that generated $1mil+ over the expected goal set. • industrial manufacturing, creating a new way to sell reaching $600k in unexpected revenue in eight (8) months. • marketing consulting, earning the business as lead designer for Pittsburgh City United FC's rebranding initiatives. • Proptech, increasing inbound demo requests by 100% YOY through multi-channel campaigns Tim has got 10 years of corporate b2b marketing under his belt and stories like you wouldn't believe (or maybe you would). Here's what we talked about: 0:00 - Intro 3:00 - Timothy Rodman's background 4:46 - Differentiation - Sexy or not? 7:53 - ZIG when others ZAG! 10:36 - Not everybody sees what you are seeing 15:36 - B2B has CHANGED 20:00 - Are you educating your customers? 23:52 - Better leads = Better conversions! 27:34 - If something doesn't work, change the approach 30:15 - Create a good foundation, seize the demand, and then EXPAND 31:13 - Rising to the position of leadership 41:27 - Education and work experience got us to where we are now 44:40 - Always explain the way 46:16 - Prove that you are worth your weight 52:57 - Music and B2B Marketing 56:30 - Message for the Funky Marketing audience 59:35 - Outro Connect with Timothy: https://www.linkedin.com/in/timothy-rodman-cpmm-a19b6a47/ Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Our guest is Taran Hughes, Startup Sales Performance & Pitching Coach. Taran Hughes is a successful sales professional passionate about developing greater conscious awareness in the sales and business environments. ​Taran has held leadership roles within the telecommunications industry for over ten years, working within such organizations as SingTel, BT, AboveNet, and Zayo. His drive and focus have always been to foster sales excellence and develop talent. He is now focusing his work on startups and young enterprises, instilling the same winning mindset he fostered in the corporate world. 0:00 - Intro 2:14 - Who is Taran Hughes 5:36 - Do VC-founded companies attract talented people by appealing to a lottery mentality? 9:32 - Hyper-growth and acceleration is catabolic 13:06 - If you want to fix the world, fix yourself 15:00 - Do you need an investment and when it's the right time for one? 20:37 - Simple ways to improve investment rise 23:09 - Seizing the opportunity based on a hunch/ Don't go after things based on a hunch 25:30 - Small optimizations to get better investments 28:50 - How to create the best pitch to get an investment 33:12 - How can you improve the sales mindset 38:28 - The best sales approach is the personal approach 42:25 - Marketers lack an understanding of the sales function 45:02 - Learning how to deal with people 49:58 - Understand your customers and their objective so you can align that with your offer 51:30 - Outro Connect with Taran: https://www.linkedin.com/in/taranhughes/ Learn more about PitchSlap: pitchslap.live Learn more about the conscious sale: theconscioussale.com Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

© Richard van der Blom has released the 4th edition of the LinkedIn Algorithm Report, and today we're gonna go through it, analyze and comment. Got any questions? You can find the algorithm here: https://lnkd.in/dTJP_cNH, make sure to follow Richard. He was our guest on the Show this May, find the full episode here: https://lnkd.in/dn_DnkKr Subscribe to the Funky Marketing Show on any podcast platform and drop a question. Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Nemanja was a guest on a Be a better leader podcast, and had a great chat with the host, Felicjan Rybka. I shared a lot of great insights for all people who work in B2B. Here's the original episode https://podcasts.apple.com/us/podcast/how-to-ensure-a-great-buyer-experience-nemanja-zivkovic/id1642382353?i=1000588272203 Here's what Felicjan said. Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today. He shares how you can impact the buyer journey to ensure your Ideal Customers have a great experience from the first moment they interact with your brand. And he tells us the story of how he started Funky Marketing without previous experience in B2B. In this episode, you will also learn if you should pay attention to competitors. Nemanja has an interesting take on it. But he also shares why a unique Point of View is an unfair advantage in business. Timestamps: (00:45) - What should every B2B Leader know about buyers? (04:10) - Do all decision-makers change their behavior? (06:40) - How can we ensure a great buying experience? (10:30) - How do you learn how people buy in a situation where you are launching a new product/service? (13:30) - Is fostering relationships the key to success in B2B? (15:55) - Can you control the buyer journey? (19:30) - Creating and damming demand. (21:50) - How to start creating demand with a low budget? (28:00) - NICHE DOWN (29:30) - Biggest takeaway from Nemanja- have a unique POV (31:15) - Where you can find Nemanja and how can he help you? (32:20) - Who should I interview next? Nemanja on Linkedin - https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing - https://www.funkymarketing.net/ Funky Marketing Linkedin - https://www.linkedin.com/company/funkymarketing/ Funky Marketing Facebook - https://www.facebook.com/funkymarketing.net/ Funky Marketing Twitter - https://twitter.com/funkyymarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Our guest is George Chasiotis, Managing Director at MINUTTIA and Host of The SaaS SEO Show. George helps B2B SaaS companies accelerate organic growth through data-driven content marketing and SEO. He's also a host of The SaaS SEO Show, a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We talked about Content marketing and SEO. Find here what we covered: 0:00 - Intro 2:36 - Getting to know George 5:57 - What made George rebrand Minuttia? 9:27 - If you want to stay ahead, you need to evolve your brand constantly 15:25 - What are SaaS companies doing wrong when it comes to SEO? 24:55 - How to create and dam the demand with SEO 32:12 - The way you target keywords makes all the difference 38:18 - SEO is a customer research team 41:21 - 3 types of research for the SEO 45:36 - Is the content written only for SEO good content? 53:54 - Try not to focus as much on SEO 56:04 - Outro Connect with George: https://www.linkedin.com/in/georgioschasiotis/ Learn more about Minuttia: https://minuttia.com/ Subscribe to The SaaS SEO Show: https://www.youtube.com/c/MINUTTIA https://podcasts.apple.com/us/podcast/the-saas-seo-show/id1589952421 Subscribe to the Funky Marketing Show on any podcast platform and drop a question. --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Today, I want to share with you the way we manage content, distribute it, repurpose it, and optimize aka the way we create a B2B content marketing machine. Got any questions? Subscribe to the Funky Marketing Show on any podcast platform and drop a question.  Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: YouTube: https://www.youtube.com/c/dilimanac Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Our guest is Yisrael (Yiz) Segall, Growth Mentor, Fractional CMO, and Senior Demand Generation Manager at floLIVE. Here's the overview of what we talked about: 0:00 - Intro 2:05 - Yisrael's work background 2:48 - Use the advantage of being small 4:58 - How does today's buyers' journey look like 8:47 - How decisions are made 14:08 - Prospect red flags 16:23 - How to adjust messaging and differentiate yourself 22:58 - Simplifying your messaging 26:55 - How did the content game change in the last few years 34:17 - Content is made to be engaged with and to make an impact 37:38 - Influencer marketing has arrived in B2B 46:04 - Most significant changes in advertising today 52:57 - Shifting the way you approach content changes the way you do advertisement 57:51 - Advertising is a great tool if you use it properly 58:40 - Always question the reason why you're doing things 1:00:29 - Outro Connect with Yiz: LinkedIn: https://www.linkedin.com/in/yisraelsegall/ --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let's talk and see how we can make your business GROW! #b2bmarketing #demandgen #paidads #advertising #funkymarketing #revenue --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Our guest is Gabriel Ehrlich, the founder of Remotion - a LinkedIn Ads agency in Tel Aviv. His mission is to build the best damn LinkedIn Ads agency on planet earth. Very ambitious, right? Since founding Remotion in the summer of 2016, he has worked with over 50 happy clients – including WalkMe, Gong, Yotpo, Monday.com, Cato Networks, Pcysys, Syte, hibob, CHEQ, Pipe, Lawgeex, accessiBe, Whitesource, and many more. And since 2020 he has grown from a one-man show to 14 full-time employees! Here's what we talked about: 0:00 - Intro 2:45 - Gabriel's background story 9:34 - Early days on LinkedIn and the first freelance experience 12:15 - B2B and B2C mentality 14:49 - Attribution in B2B is becoming more difficult 16:39 - Do your clients want what they say they want 20:07 - Realizing who your target customers are 24:44 - Building the structure of the team 30:45 - Choosing the right campaign managers 32:48 - Setting expectations with the clients 34:38 - How to scale companies from startup 37:01 - Recognizing the right leads 39:51 - Marketing automation tools just don't work well 40:58 - Leadership mindset is the most important thing for the company's growth 42:46 - Realizing when things are working well 44:22 - Ads tactics on LinkedIn 49:35 - Growing a LinkedIn ads agency in Israel 54:06 - Building a brand in B2B 58:06 - Outro Connect with Gabriel: LinkedIn: https://www.linkedin.com/in/ehrlichgabriel/ Remotion website: https://www.remotion.io/ --------------------------------------------------------------------------------------------------- Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let's talk and see how we can make your business GROW! #b2bmarketing #demandgen #paidads #advertising #funkymarketing #revenue --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

LinkedIn presents an unprecedented opportunity and it's easy to see how those doing well on the platform are killing it, but doing wrong is ruining a lot of reputations.Seriously, how much do you respect the spammy outreach guy in your inbox?That's why I brought Nemanja Zivkovic on the show! He's grown his audience to 20k+ and is building a great business on the back of it, and he's doing it the RIGHT WAY. We discussed: - What the right is you need to make the most of LinkedIn- Who you need to connect with- How you increase visibility in your posts- And so much more!If you want to know how to build authentic relationships with your ideal clients at scale on LinkedIn, you're going to love this episode with Nemanja! Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Nemanja!On LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ His Company:  https://www.linkedin.com/company/funkymarketing/ Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Nemanja Zivkovic" in subject.This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)