Podcast appearances and mentions of devin reed

Product marketing and content marketing—are they allies, or just frenemies in disguise? In this episode, Devin Reed (ex-Gong, ex-Clari, and host of Read Between the Lines) joins the crew to dish out his hot takes on the tension between PMMs and content marketers, why most messaging decks collect dust, and the real secret to making content that resonates. If you've ever questioned whether product marketing is actually marketing (or just internal storytelling), this one's for you.What You'll Learn in This Episode:→ The biggest mistake product marketers make when handing messaging to content teams→ Why most positioning and messaging decks never make it into real-world content→ The secret to testing messaging before betting big on a full campaign→ How to bridge the gap between internal messaging and market-facing storytelling→ The power of creative freedom—why it's the ultimate flex in B2B marketing→ The “two-sentence test” for making sure your messaging actually lands→ When it's too candid—how to balance bold positioning with market perception→ How to write messaging that actually reflects what customers sayListen now to hear Devin unfiltered take on product marketing, messaging mistakes, and how to win the content game.Timestamps:00:00 Introduction and Host Welcome02:00 Introducing the Special Guest: Devin Reed04:13 Devin Reed's Insights on Product Marketing06:00 The Relationship Between Content and Product Marketing14:51 Testing and Differentiating Marketing Strategies23:57 Creative Freedom in B2B Marketing26:23 Writing for Yourself: A Sales Rep's Perspective26:57 Creating Relatable and Memorable Content28:12 The Power of Sales Team Collaboration28:55 The Heat Check: Testing Content Ideas29:35 Maniacal Focus on Quality Content29:59 The Importance of Clear and Concise Messaging31:40 Understanding Your Audience's Language34:37 Navigating Internal Approval Processes36:32 Leveraging Customer Insights for Copywriting43:14 The Creative Process: From Inspiration to Execution48:34 Final Thoughts and Upcoming ProjectsShow Notes:The Reeder WebsiteReed between the lines podcastDevin's LinkedIn Hosted by Ausha. See ausha.co/privacy-policy for more information.

Devin Reed, Founder of the marketing consulting and media company the Reeder, shared with AudioEye's Manuel Rietzsch, Vice President of Revenue Marketing, his first steps in getting started with digital accessibility in this episode of HearSay. Devin shared his top surprises since ‘pulling the accessibility lever' as well as the benefits that have already come from making his digital content more accessible to individuals with disabilities. –View transcript: https://aeurl.xyz/hearsay-podcast-with-devin-reedHearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We're interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.Devin covers:Identifying your “one word” to own and dominate a category on LinkedIn.Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.Timestamps(00:00) - - Intro to Devin (05:23) - - How to Build Trust at Scale (11:16) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now (13:28) - - Pick Your “One Word” to Guide Your Content Category (18:42) - - How to Narrow Your Audience (26:01) - - How to Pick Content Pillars & Topics (30:28) - - Outlining Your Production Process (32:22) - - How to Measure & Iterate LinkedIn Success (37:21) - - Using Company Pages vs Personal Pages (38:02) - - Communicating with Your CEO (39:14) - - How to Get Your Whole Team Involved in LinkedIn (39:55) - - Niching Down with Your “One Word” (41:24) - - Prioritizing Engagement on LinkedIn (42:35) - - Applying This Framework to Other Channels (42:51) - - Revising Your Voice and Tone (44:46) - - How to Pick Your “One Word” (Revisited) (46:51) - - Reach Versus Teach Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

It's harder than ever to get the attention of prospects and buyers. People are bombarded with so much information each day that they have no choice but to ignore much of it. How can you make your outreach unignorable?Devin Reed is a master of standing out. In this Daily Sales Show episode, he'll be walking through 3 tactical plays for cold outreach that will help you cut through the noise and win your prospects' attention. You'll Learn:Cold call openers that create actual conversations with buyersHow to nail your value proposition every timeEffective ways to ask for the meetingThe Speakers: Will Aitken and Devin ReedIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Vidyard, The Reeder, Aligned and ZoominfoLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM

In this episode of The Marchitect, we dive into the art and science of tech messaging with two industry powerhouses: Emma Stratton and Devin Reed.Emma, on the brink of launching her new book on crafting simple yet impactful tech messaging, shares her insights on how to win hearts, minds, and markets with clear communication. Devin, a maestro in creating memorable content that drives growth, discusses his journey in building brand loyalty and pipeline at Gong and Clari.

"Being confident and convicted gives other people the confidence that this guy might know what the hell he's talking about" Devin Reed, Founder, The Reeder  In this episode of Executive Conversations, Maeva chats with Devin Reed, founder of The Reeder, about architecting the perfect pitch. Devin shares practical tips from his experience, such as starting with a CEO slide, speaking the C-suite's language, using compelling data, and presenting a clear vision. He stresses the importance of confidence and conviction when pitching ideas, ensuring they align with the company's strategic goals. Devin also highlights the significance of audience growth and the challenge of educating leaders on its value, advocating for concise and focused presentations. In this episode, we talk about: Pitching ideas Confidence C-suite communication Takeaways Importance of audience building: Devin emphasizes the critical role of growing a loyal audience for long-term success. Securing executive buy-in: Key tactics for aligning marketing proposals with CEO priorities and company strategies. Presenting with confidence: Strategies for conveying confidence and conviction during pitches to executive teams. Clear and concise communication: The importance of avoiding jargon and speaking in terms understood by the C-suite. Handling skepticism: How to encourage and address skepticism constructively during presentations. Time chapters [00:07] Introduction [01:04] Devin Reed's background [03:00] Challenges in gaining buy-in for marketing [05:29] Understanding and aligning with CEO priorities [07:10] The concept of the CEO slide and its significance [10:58] Building and leveraging audience trust [12:35] Dealing with skepticism and objections [15:24] Organizing presentations for executive audiences [19:47] Communicating vision and excitement in pitches [21:09] Importance of confidence and conviction [22:15] Learning from past experiences and refining strategies [26:54] Encouraging and handling audience input [29:38] Wrap up About Devin Reed Devin was previously the Head of Content at two billion-dollar startups (Gong, Clari). He's currently the Founder of The Reeder where he helps SaaS companies design and execute content strategies that grow audience, brand and pipeline. He also hosts the YouTube show and podcast, Reed Between The Lines, and publishes a weekly newsletter about content strategy and marketing. Need help navigating executive conversations and securing your marketing budget? Book a call with Flying Cat Marketing today and let us help you achieve your goals. Book a Call

Timestamps00:43 Introducing of Julien Sauvage01:57 Are Product Marketers Actually Marketers?06:41 The Role of Boldness in Marketing14:06 Event Branding Success at Clari17:17 The Einstein Smart Speaker Flop20:24 Reflecting on Dreamforce's Gimmicks22:38 The Importance of Data in Product Marketing24:43 Challenges and Realities of PMM30:31 The Role of Copywriting in PMM38:59 Final Thoughts and Farewell Show Notes :Julien's LinkedInContent That Converts guide (by Devin Reed)

A true marketing genius doesn't back away from the edge; they walk the tightrope between boldness and brilliance. As the creative force behind two groundbreaking companies (Gong and Clari), Devin Reed is very comfortable on the tightrope. Devin specializes in crafting sharp, strategic content that breaks through the noise and seamlessly aligns with the CEO's vision. In this episode of Revenue Makers, Devin provides real-world insights on crafting compelling narratives that engage and convert, whether you're talking about revamping existing material or creating new campaigns that demand attention.Get ready to rethink your traditional marketing strategies as Devin, along with our hosts, Saima Rashid, and Adam Kaiser, explore new territory with data-driven decisions and cutting-edge content. In this episode, you'll learn: The strategic art of alignment in content marketing. Devin Reed underscores the necessity of synchronizing marketing metrics with the broader strategic objectives of your CEO. This practice ensures that your marketing tasks are not just data-driven but also laser-focused on the company's overarching goals, promising more impactful outcomes.The pivotal role that storytelling plays in B2B marketing. Devin emphasizes the need to craft narratives that resonate with your brand's unique perspective as well as the customers' problems. By shifting your content strategy from a product-centric to a problem-solving narrative, engaging potential customers by addressing their specific needs.The undervalued power of bold and differentiated marketing. Devin advocates for creating intentionally polarizing campaigns that capture majority interest. By listening in, you'll learn how embracing a strong and sometimes controversial point of view in your outreach can cut through the noise, resulting in memorable campaigns that not only attract attention but also catapult brand recognition and customer engagement.Things to listen for:03:58 Content should be insightful, relevant, and actionable.10:09 Be bold and create a divisive narrative for your content strategy.13:29 With big risks comes the potential for big successes. 27:44 Understanding success metrics is critical.34:36 Using an f-bomb can close a CEO deal

Yo! I'm Devin Reed. And I'm on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.I've spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I'm ready to level up my creativity and earning power to hit the next level.But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that's going to help me reach my potential.And damn it, I wanna have fun doing it. So I'm traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You'll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.This is Reed Between The Lines. The show for people who want to achieve phenomenal results.More from Devin Reed:

It's easy to get technical when you're writing copy about a highly technical subject. But that's when you lose your audience.Instead ask, "What problem is this solving for my customer?" And explain it in their language.That's one strategy inspired by Michael Crichton that we're ​​​​exploring today with the CMO of Promo.com, Joel Horwitz. Together, we talk about writing in layman's terms, thoroughly researching the problem you're trying to solve, and learning something new about marketing every day.​​About our guest, Joel HorwitzJoel is an experienced High-Tech Marketing professional with a diverse background in data science & engineering, product strategy and digital marketing. Prior to Promo.com, he was the Chief Marketing Officer of AudioEye where he led the Go-To-Market team with a Product-Led Growth Strategy that helped grow the company from less than 300 customers to over 30,000 in a year. Prior to that, at IBM, he championed the value of a Digital Go-To-Market as the Global Vice President of Strategic Partnerships and Digital Offerings for IBM's Digital Business Group. In addition, his extensive background in Data + AI has helped him lead breakthrough customer experiences including the AudioEye Accessibility Solution, IBM Data Science Experience, Alpine Data Labs Modeler, Datameer Sheets for Hadoop, H2O.ai Sparkling Water, and more; through the introduction of platform partnerships, self-service offerings, and digital go-to-market.Joel holds an MBA in International Business from the University of Pittsburgh, an MS and BS in Nanotechnology from the College of Engineering at the University of Washington, Seattle, WA. He is a board member of NUMFocus, an advisor to a number of startups, and a volunteer in his local community. About Promo.comOriginally launched in 2016 as a B2B video creation and distribution platform, Promo.com has since won numerous awards, scored top customer reviews and has been deployed by Fortune 500 companies for social media marketing purposes for 10,000+ Brands. Promo.com's latest product, PromoAI Copilot, soft-launched in October 2023, gaining over 1,000 customers who are now using the Promo.com Platform. Its latest product, PromoAI Copilot is now available at Promo.com or on the OpenAI GPT Store.About Michael CrichtonMichael Crichton is the late award-winning author, screenwriter and filmmaker, having passed away in 2008. He's most known for having written Jurassic Park and having created ER. He was incredibly prolific. So he's also known for books, movies and TV shows like The Andromeda Strain, The Lost World, Westworld, and all the other Jurassic movies (Jurassic Park III, Jurassic World, etc.) He also wrote frequently under the pseudonym John Lange of Jeffery Hudson. He has sold 200 million books, and his books have been translated into 38 languages, and 13 of them have been made into movies. He has an Emmy and a Peabody among other awards.What B2B Companies Can Learn From Michael Crichton:Write in layman's terms. Even when it's a highly technical product or concept, write so the general reader can understand your topic. Joel says, “What makes Michael Crichton remarkable is his ability to explain highly complex and difficult ideas in a way that a nine year old can understand them. If you're in the high tech industry, you're working with cryptocurrencies, blockchain, artificial intelligence, machine learning, or large language models. All this stuff is very difficult to understand if you're a novice. So if you can communicate these ideas and not just explain them for what they are, but then to try to compel somebody to be interested in these ideas and then extrapolate a whole story and a whole vision of where this could take us, that to me is Remarkable.”Thoroughly research the problem you're trying to solve. Become an expert on the topic and then teach your audience about it. Explaining how your product solves the problem in detail and backing it up with research builds credibility as well as drives engagement and conversion. Joel says, “Ultimately, marketers are teachers. What are we really doing with content marketing? We're teaching people about how to think about a particular product area. A lot of the work goes into really making sure you've got the problem right that you need to solve. Not as much on the solutioning side. Usually it's like, ‘What is the problem that we're trying to actually solve here?' And researching that.” And he adds, “Not just reading, but actually, for example, going to the location or going out and actually talking to customers.”Learn something new about marketing every day. Ask questions and be intensely curious. Learn from your peers, from Google searches, or subscribe to a newsletter like Harry Dry's, Devin Reed's or Emily Kramer's. Joel says, “Constantly be learning, coming into things with a beginner's mindset. I think that's another big thing Michael Crichton does well. He asks a lot of good questions. My grandfather told me the smartest men and women ask the best questions. They act as if you don't know something because that's how you learn.”Quotes*”I was never one for the big unveil. I've always been like, ‘All right, what are the things that we can incrementally change and test to see if we're moving things in the right direction?'” - Joel Horwitz*”I think we often think of, ‘Who's that one ideal customer profile or who's that one champion that we need to target?' But these decisions, especially B2B, they're never made by a single person. It's almost always a team. And so it's really helpful for me to think about, ‘Who are the different personalities in the room that I'm speaking to?' Because I think if you can convince them or they can all see kind of their own story, their own journey, and how this product or how the solution is going to help them, I think you have a much better chance of getting their attention.” - Joel HorwitzTime Stamps[0:55] Meet Joel Horwitz, CMO of Promo.com[1:35] Why are we talking about Michael Crichton?[5:41] What does Joel's work at Promo.com entail?[8:27] Who is Michael Crichton?[13:22] What was Michael Crichton's creative process?[17:35] What makes Michael Crichton remarkable?[32:56] What B2B marketing lessons can we take from Michael Crichton?[50:13] What have Joel's favorite campaigns been over the years?[53:10] What's next for Promo.com?LinksLearn more about Michael CrichtonConnect with Joel on LinkedInLearn more about Promo.comAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Devin Reed, head of content at Clary and founder of The Reeder newsletter, discusses the shift from B2C to B2B in influencer marketing. John and Devin discuss building authentic personal brands, the monetization pitfalls and prospects, and strategies for maintaining credibility. You will gain great insights on sales philosophies, prioritization for career growth, and the nuances of influencer marketing in the evolving B2B landscape.Elevate your sales game with the JB Sales Membership that includes monthly live training by John Barrows, interactive workshops, insightful AMAs, and unlimited access to our comprehensive on-demand library. Certifications included! Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: bit.ly/JBMembershipVisit the HubSpot Website: https://www.hubspot.com/Connect with Devin on LinkedIn: https://www.linkedin.com/in/devinreed/Check out Devin's Website: https://thereeder.co/Join Devin's Weekly Newsletter: https://thereeder.co/newsletter/Check out Content That Converts Ebook: convert.thereeder.co

Don't try to sell your product. Sell your story.Your audience mentally unsubscribes from you if you try too hard to just sell your product. Instead, tell a compelling story around the product that people will want to share with their friends.That's what we're talking about in this episode with the help of special guest, Director of Content & Thought Leadership at Clari, Devin Reed. Together, we talk about creating a piece of fiction, painting a “before” and “after” picture, and including a moment that resonates emotionally with your audience in every piece of content.About our guest, Devin ReedDevin is a sales pro turned marketing leader. He built and scaled Gong's content strategy, one of the most successful B2B SaaS brands, and now he's Head of Content at Clari. He's also an advisor, newsletter author, and writer for his consulting firm, TheReeder.co.About ClariClari's Revenue Platform improves efficiency, predictability, and growth across the entire revenue process. Clari gives revenue teams total visibility into their business, to drive process rigor, spot risk and opportunity in the pipeline, increase forecast accuracy, and drive overall efficiency. Thousands of sales, marketing, and customer success teams at leading companies, including Okta, Adobe, Workday, Zoom, and Finastra, use Clari's execution insights to make their revenue process more connected, efficient, and predictable.About niche sports documentariesNiche sports documentaries are by definition about a small, specialized segment of the sports world. And “niche” can be considered as a relative term. So for instance, instead of being about football, baseball, basketball, or soccer, it's about golf, tennis, boxing or even more niche like rock climbing, fencing, Formula 1 racing, skydiving, etc. These documentaries attract and retain viewership because they focus on the drama behind the sports to appeal to more viewers. There's an emphasis on high stakes, and the character-driven drama helps viewers connect more deeply with the competitors. The documentaries also take the time to teach you about the sport, including the rules, jargon, major competitors and their relationships.What B2B Companies Can Learn From Niche Sports Documentaries:Create a piece of fiction. The storytelling in your campaign doesn't have to be true. Ian says, “You control the narrative, you control the characters, you control everything, and you can tell the exact story that you want, rather than finding the story.” It gives you control to craft a great narrative around your product. Devin says - though it's not about a sport - The Queen's Gambit was a piece of fiction and it sold a ton of chess sets. He says, “The best way to promote chess boards is not to tell me about chess boards.” It's to share the human stories that viewers will relate to and draw them to the product.Paint the “before” and “after” picture. Show your prospects the benefits of your product by showing them the struggles and frustrations the product will solve. Make the case for doing business with you by juxtaposing their life before the purchase, and the improvements after. Devin says, “Typically, the execs are so obsessed with their product that they want the case study just to say all the good things that the customer got once they started using the tool, but that's only half of the story. What people really want is conflict, tension, and controversy, because that's what makes a good story. Most case studies don't have the ‘before.' Who was the customer before? What were the struggles before? What were the feelings that they had before? And then what was the catalyst or the climax of like why decided something had to change? All of that needs to be in your customer stories.”Is there an “Oh, sh*t” moment? Devin says when he's editing content, there needs to be a moment of revelation or relatability or surprise. In other words, you need to make your audience think and engage more deeply about the topic. To feel something. Devin says, “where their eyebrows move because there's something emotional, whether it's confusing - and when I say confusing, I'm thinking like, ‘Oh, I'm not sure I understand that all the way. Let me think through that,' or it excites them. It has to have some sort of moment like that, because that's what makes it shareable. That's what makes people want to talk about it. And that's what gets people in the pocket that you want to sell to.”Quotes*”There's not really such a thing as ‘too long.' Because it's not about length; It's about potency and pace. How much value, insight, and actionable tips are in as few words as possible. And is it kind of a breeze to read or a breeze to watch where you're not checking your watch? Like, ‘Oh crap, there's still an hour left in this movie.'” - Devin Reed*”That hook and that compelling untold story, that's what I like to hear. It infiltrates my head and then I can start to use that in my marketing. We're like, ‘How can I use suspense? How can I use a hook in 30 seconds? How can I shock people and move their eyebrows every two minutes so they stick with me?' And then when the show's over, they're like, ‘So when's the next thing Devin's putting out? Cause I need more of this.'” - Devin Reed*”If you press product on people, they don't want to hear it. They mentally unsubscribe.  You've got to create content in some way that does what's happening right now, where we are all excited to tell each other about what we're watching or we consumed and how we feel about it.” - Devin Reed*”When I'm editing content, video, written, pod, whatever,  I'm like, ‘At what point is the payoff?' When I click that link, there's an automatic timer that starts in your head, even if subconsciously, of ‘When do I get the payoff? When do I get what was promised to me?'” - Devin ReedTime Stamps[0:55] Meet Devin Reed, Director of Content & Thought Leadership at Clari[2:04] Learn more about Devin's role at Clari[2:57] Tell me about Devin's newsletter, The Reeder[5:41] Why are we talking about niche sports documentaries?[8:03] Why are these documentaries remarkable?[18:36] What are niche sports documentaries?[26:24] What are marketing lessons we can take from these documentaries?[33:08] How does Devin get executive buy-in on his content?LinksCheck out niche sports documentaries like Losers on NetflixSubscribe to Devin's newsletter, The ReederConnect with Devin on LinkedInLearn more about ClariAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

There's no worse feeling than spending so much time on a prospect...and then they ghost you.And in the new year, ghosting seems to hit an all-time high.Good news is that your deals can be brought back to life with simple messaging tactics.Join us as Devin Reed shares the tactics he uses to rekindle the fire after prospects ghost PLUS proactive strategies you can use to avoid getting ghosted in the first place.You'll Learn:The most common reasons prospects ghost youWays to avoid getting ghosted in the first placeStrategies for dealing with ghost prospectsThe Speakers: James Buckley and Devin ReedIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠https://creators.riverside.fm/Anna⁠ and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠pdcflow.com/flow-billing⁠ to learn more. Devin Reed is the Head of Content at Clari. Devin was also at Gong for almost 5 years and what's interesting about Devin's background is that he's got both the deep Sales (AE) + Marketing (Content) experience which made for a really great convo. In this episode: From AE to Head of Content at Gong, how were you using content as part of your role as an AE in those early days; What have you learned as an AE that you're bringing into the way you approach Content (HINT: nobody cares about your product); How late is too late to talk about your product; Why you don't need the product to enjoy content and advice; What scrappy things did you pull off at Gong that worked to drive pipeline and revenue; How do you think about the interplay of Process for sales plus the Creativity of marketing; Why is one marketing approach better than another given your company size, team skills, industry, audience, etc; Why did Devin write his new digital playbook Content That Converts (use the code ANNA for a discount!); AMA - Devin asks me his burning question. You can find Devin on LinkedIn: ⁠https://www.linkedin.com/in/devinreed/ Learn more about Clari: ⁠https://www.clari.com/ The Reeder: https://thereeder.co/ Content That Converts playbook: https://convert.thereeder.co/ Use the code “ANNA” for a discount!  For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much. And whenever you're ready, there are 3 ways I can help you: 1. fractional head of marketing and advisor for early stage startups >> ⁠www.furmanovmarketing.com⁠ 2. ⁠sign up to get my monthly startup marketing newsletter⁠ where I'm sharing playbooks and insights and cracking some jokes 3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> ⁠https://podcasters.spotify.com/pod/show/anna-furmanov⁠ You can also find me hanging out on LinkedIn, definitely say hello and tell me which episodes you've listened to >> ⁠www.linkedin.com/in/annafurmanov --- Send in a voice message: https://podcasters.spotify.com/pod/show/anna-furmanov/message

In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups. He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes. So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you!  

In the second installment of The Malt Seat, sommelier, founder of 59Wines, and host of Wine and Culture LA, Devin Reed takes a seat and answers spicy questions about wine consulting for the big and small screen and working with top NBA and NFL players to fill their wine cellars. Plus, we get a special update from Alex when he Zoom's in with the rest of the Malt Boyz™. In the Beer News, Maui Brewing has a vermin issue and blames everyone but themselves and Anchor Brewing announces they'll be shuttering their doors… or will they? If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt and DDB merch. Follow DontDrinkBeer on Instagram and Twitter. Follow Malt Couture on Instagram.

“Know who you're selling to!” It's something you're telling your sales team to do all the time. But have you laid out the foundations for this to be a possibility? On this week's episode, Frida sat down with Devin Reed, former seller turned Head of Content at Clari. They discussed how sales and marketing can work together to achieve a deep understanding of personas.

In this episode, Tom Hunt interviews Devin Reed, a renowned B2B content marketing expert. Devin's experience at Gong and Clari provides valuable insights into successful B2B content creation.

Sales is a competitive landscape. Which is why you can't afford to get ignored. In this Sell Better episode, you'll gain practical strategies to effectively engage your target audience and make a lasting impact.Stand out from the competition, and don't go unnoticed with this information-packed session. Join us to make your outreach resonate!You'll Learn:Unique outreach strategies that resonate with prospectsInnovative ways to capture and maintain prospect attentionStrategies to differentiate yourself The Speakers: James Buckley, Leslie Douglas and Devin ReedIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0

Devin Reed is Head of Content & Thought Leadership at Clari and previously Head of Content Strategy at Gong. Dave and Devin talk about:- His role at Clari and what the content team does- Inside Gong's early content strategy- How to make longform content work- What type of content works on LinkedIn today- Myth busting "build your personal brand" and moreThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Did you know that PMMs and Content Marketers across organizations miss out on one integral element in their revenue pipelines? A sit down with their sales team!Often perceived as “no strings attached,” the ideal relationship between pmm-content-sales should look like a marriage to accelerate your revenue goals.How do sales, especially those on the front lines like SDRs/ BDRs, view, and leverage product marketing & content? Can product marketing & content marketing help sales exchange our value for our customer's money efficiently?Listen to Rowan Noronha, Founder of the Product Marketing Community, and guest host Ashley Faus, Director of Integrated PMM, Atlassian, who are joined by Morgan Ingram, Founder & Chief Edutainment Officer, Ascension Media Productions, and Devin Reed, Director of Content & Thought Leadership, Clari exploring how content and community solutions and strategies emerge from a deeper understanding of sales and revenue.Listen to Ashley, Morgan, Devin and Rowan as they discuss what content marketing and sales need from product marketing in order for their companies to Exchange Value for Money… efficiently.

Enduring a time of economic downturn takes more than just the normal. It takes grit, perseverance, taking risks, and most importantly, mastering your time to run revenue.   Something has to change, an action needs to take place. But what is that change and how do we properly master our revenue?    In this bonus episode of the Run Revenue Show, we take a break from our regularly scheduled interviews, and listen to three executives who have successfully mastered their revenue - the Head of Content at Clari, Devin Reed, CEO and Prime Minister of Revenue at Clari, Andy Byrn, and CEO of Gainsight, Nick Mehta. Tune in to learn how consolidation can offer customers a combined solution and improve sales efficiency, why time to revenue is crucial in driving customer satisfaction and growth, how legacy systems like CRM and Excel can lead to revenue leakage, how to operate your business more effectively and how to protect your revenue in uncertain times.  Here's what's inside:  Use strong customer relationships for your benefit: Relationships are the key to building a lasting business growth trajectory and it all starts with you and the customers. This involves retaining and expanding customers, making them advocates, and having a product that serves them well. Implement vendor consolidation to boost sales: This is the biggest opportunity and threat in the SaaS industry. Consolidation can help companies offer combined solutions to customers and improve their sales efficiency, while failure to consolidate can lead to losing customers to competitors who offer a combined solution. Measuring impact is crucial for deciding investment in new systems: Sales representatives require a system that automates manual data entry and highlights areas of risk and potential investment to save time and improve conversions, and CROs and boards need an always-on interface that provides multidimensional revenue tracking.   Grab this week's Checklist    Check out RunRevenue.Pro for tips, playbooks, and advice for stopping revenue leak and achieving revenue precision.    See how Clari's Revenue Platform can help you win more deals, protect your customer base, and achieve revenue precision—even in a downturn.  → Clari.com  

Today Cassidy and Carl are joined by Devin Reed, Head of Content at Clari to chat about transformational leadership in Content Strategy and beyond. Devin spills his secrets on how to make a splash in a new role at a successful organization by leveraging strategic priorities. He also digs into getting buy-in on an employee LinkedIn posting strategy and how to affect change internally. He walks Cassidy and Carl through the personal monetization, consulting, and gated content strategies he has adopted through his career.

Devin's secret to great content? Start by listening. This is the content strategy episode you're going to want to tune in to.As Head of Content at Clari, Devin is bringing his A-game to content planning. He's also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO's goals, and why you should make audience building a key KPI for your marketing.And if you're looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it's your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Devin:LinkedIn: linkedin.com/in/devinreedTwitter: https://twitter.com/TheReederCoKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro05:19 Balance Planning With Action10:23 Mind Share Before Market Share14:36 Planning Starts With The CEO17:25 Funnels VS Buckets18:41 Spheres of Influence22:46 Not Settling29:08 Life's Too Short37:58 When Media Companies Aren't Media Companies47:07 The Wrong Expectation

FOUR ACTIONABLE TAKEAWAYS Use typically language to help guide your buyer into the next steps. When the buyer wants to multithread to someone you're not familiar with, ask how that person has contributed to purchases in the past. When your champion is proposing to finance, offer to be a “fly on the wall” to help support them. If you aren't on the call, ask questions about what the call will look like and what issues could come up in it. Keep your buyer's best interest in mind when driving the timeline. Don't drive it using your quota or discount. PATH TO PRESIDENT'S CLUB Director, Content & Thought Leadership @ Clari Head of Content Strategy @ Gong Account Executive - Large Accounts @ Eventbrite Sr. Account Executive @ OneMob THE LATEST FROM 30MPC Catch the next 30MPC Live Steal the latest sales templates here THINGS YOU CAN STEAL Prospecting: Email Templates UserGems' Job Change Sequence Gong's Hyper-Persuasive Email Templates Prospecting: Guides Outreach's Email Subject Line Guide Woodpecker's Email Substance & Deliverability Guide Orum's 500 Free Dials  Postal's Free Copy of Fanatical Prospecting Sales Process Accord's Mutual Action Plan Template PandaDoc's Proposal Template Dooly's Pre-Meeting Prep Template Prolifiq's Multithreading Playbook ONE ASK You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you gave us a 5-star review. It will increase your chances of making President's Club by 227%. Okay maybe not, but we'd still really love you for it :)

When product marketing and content marketing are aligned, it makes a difference. Yet so many product marketing leaders make the mistake of overlooking this essential interlock. Content marketing is a key player for any revenue-generating team. As Devin Reed, Director of Content & Thought Leadership at Clari, says: It's the role of content marketing “to change the way that people think”. In this episode, you'll hear from 3 interlocking marketing leaders at Revenue Platform provider Clari to understand how they're working together to create a leading and lasting category: Kyle Coleman, SVP of Marketing, Julien Sauvage, VP of Corporate & Product Marketing, and Devin Reed, Director of Content & Thought Leadership.You'll learn how and why they maintain a strong collaboration between content and product marketing, what metrics they use to define success, and how they're working together to position Clari to W.I.N.

Devin's secret to great content? Start by listening. This is the content strategy episode you're going to want to tune in to.As Head of Content at Clari, Devin is bringing his A-game to content planning. He's also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO's goals, and why you should make audience building a key KPI for your marketing.And if you're looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it's your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Devin:LinkedIn: linkedin.com/in/devinreedTwitter: https://twitter.com/TheReederCoKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHow to Create a Marketing Content StrategyContent is king. Everyone knows it and, if you're in marketing, you probably know that content is the second-best way to reach users on their devices. But how do we go from a single blog post or case study to a fully fledged content strategy? And what do we need to build along the way to get there? In this article, we give you an overview of what a content strategy is and why you need one. We also outline the key steps for creating your own content strategy so that your content efforts are aligned and effective. Read on to learn more. What is a Marketing Content Strategy?The definition of Content Strategy is the overall approach that your company takes to content. The strategy is a framework that outlines what types of content are required, when they should be created, and how they should be delivered to your target audience. A content strategy helps you to focus your efforts, create meaningful content, and measure your success. It's an essential part of your marketing strategy that integrates content creation, distribution, and the measurement of results. If you're in marketing, you need a content strategy. A content strategy guides you through the entire process of creating content and using it to achieve your business objectives. A high-quality strategy will create a blueprint for your content team and give them a clear path to success. It will also make it easier for you to measure results and identify areas for improvement. If you break it down into its components, a content strategy consists of a few key elements: - Understanding your business objectives: You need to understand the goals of your business so that you can create content that supports them. - Audience research: To create...

Chris and Drew talk with rising star of the wine scene in LA, Devin Reed. Devin is the founder and president of 59 wines, and is a sommelier to stars and consulting sommelier for the hit series "Grand Crew" on NBC. As usual, the guys get to nerd out about the state of the industry and how the last few years has begun to shift to landscape. Stories: https://www.northbaybusinessjournal.com/article/industrynews/surprising-trends-in-wine-bottle-design-like-flattened-bottles/?ref=mosthome https://www.barrons.com/articles/wine-detectives-and-the-fight-against-fakes-01662998446?mod=Searchresults Dope Follows: Book - "Doctors and Distillers" by Camper English ( @alcademics ) - Instagram - @nflwineguy @dammitcarl @old.schoolbball @teddyswims @willblackmon @eggs.tyrone @gonzo_vs_taika --- Send in a voice message: https://anchor.fm/goodbottlepodcast/message Support this podcast: https://anchor.fm/goodbottlepodcast/support

We all know about using LinkedIn as a promotional platform. But there are a ton of benefits to sharing original content too. It can help boost credibility, gain trust and convert customers. In the first ever guest episode of Demand Gen U, Mark Huber, Metadata's Head of Brand & Product Marketing is joined by The Reeder's CEO & Content Strategy Advisor, Devin Reed, to discuss why LinkedIn should be considered an important publishing platform for brands. Devin will also be speaking at the DEMAND conference. Learn what the best B2B marketers we know are doing to drive demand and revenue. Sign up for free here: https://metadata.io/demand-2022/ In this episode, find out: How to build a reputation on LinkedIn The benefits of setting yourself content missions How to come up with content ideas For more on publishing to LinkedIn and other awesome tips from Devin, listen to the full episode. 0:00 – 0:30 – Introduction 0:30 – 3:10 – How do people post on LinkedIn in 2022? 3:10 – 5:14 – Getting started posting on LinkedIn 5:14 – 7:44 – Promotional platform vs. publishing platform 7:44 – 10:47 – Using LinkedIn as a publishing platform 10:47 – 15:56 – Coming up with ideas for posts 15:56 – 18:45 – The indicators to keep in mind 18:45 – 23:02 – The LinkedIn algorithm 23:02 – 25:10 – Gong's LinkedIn transition 25:10 – 28:31 – Getting bosses on board 28:31 – 31:30 – What shows that you're on the right path for published content? 31:30 – 35:48 – How do you get employees publishing? 35:48 – 38:01 – Getting thousands of free impressions 38:01 – 39:29 – Outro

“If you're not super clear to the sales team about what's in it for them, you'll invest a lot of time, resources, and people power into creating leads but will miss the follow-up process that converts them.” -- Devin Reed Content is the center of many marketing organizations. But it'll go to waste if you're not doing it right.  Devin Reed, Head of Content Strategy at Gong, shares the importance of communicating what's in it for your audience. And that applies to both your end customers and your internal customers—the sales team. In this episode, Devin shares his advice for creating content that raises eyebrows and enables your sales team to close deals.

In this episode, Benji talks to Devin Reed, Head of Content Strategy at Gong. We discuss, how to build credibility by being authentic and how to create a culture where creativity and innovation thrive.

Devin Reed thought twice before leaving a successful sales career to become a marketing executive for Gong, the AI-fueled sales intelligence company known for its must-read blog. “It took me a long time to get good” at selling, he says, but a commitment to serving others learned from the Bible led him to assisting his co-workers in making their sales. Today as Gong's head of content strategy he says successful marketers need to recognize their company's top annual goal and “attach everything that you do to support it in some way.” Hear Morgan and Devin share how Kobe Bryant inspired them as much with his grit and hustle as with his basketball talent. This episode of the 1UP Formula is produced by Sell Better and https://jbarrows.com/ (JB Sales) for more information please visit https://sellbetter.xyz/ (sellbetter.xyz) Interested in connecting with Devin? https://www.linkedin.com/in/devinreed/ (https://www.linkedin.com/in/devinreed/) Subscribe to Devin's newsletter https://thereeder.co/ (https://thereeder.co/) Check out Devin's Content Strategy for LinkedIn course https://linkedinstrategy.co/p/content-strategy-for-linkedin (https://linkedinstrategy.co/p/content-strategy-for-linkedin) Check out the Gong blog here: https://www.gong.io/blog/ (https://www.gong.io/blog/)

Any brand can say they're “the best” at something. But revenue intelligence platform, Gong, aims to be recognized for a different KPI.In this episode, Gong's Head of Content Strategy, Devin Reed, joins Amy Woods to discuss the content strategy that's helping Gong stand out from the SaaS crowd. Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Devin shares how his sales experience has impacted his marketing approach, his content wins and mishaps, and his advice for content marketers with limited time on their hands.Find out:The role of outsourcing in helping Gong scaleThe blog post idea that turned Devin's sales-content perspective upside downWhat happened when Devin's content prank worked TOO wellImportant Links & MentionsGong: https://www.gong.io/ Devin's LinkedIn: https://www.linkedin.com/in/devinreed Devin's newsletter, The Content Strategy Reeder: https://newsletter.thereeder.co/ PathFactory: https://www.pathfactory.com/ Content 10x: https://www.content10x.com/

If there's one thing your content team wants you to know it's that they do a heck of a lot more than just writing blog posts.Content marketers are strategists to their core. They architect a playground of content for today's self-serve buying teams to navigate—carefully balancing the need to drive prospects through the funnel while creating brand content that engages and delights.In this episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community chatted with three content marketing leaders at the top of their game:Heike Young, Senior Director, Content Strategy at Salesforce, Ashley Faus, Content Strategy Lead at Atlassian, and Devin Reed, Head of Content Strategy at Gong.Heike, Ashley, and Devin gave us the low-down on the role of content marketing (and why it should really be called content strategy). They also shared their best practices for building an empowered content team to drive your company's strategic initiatives, with metrics you can use to measure success.

Leading sales professionals is challenging. There are many best practices available, we all possess one thing that can give us a massive competitive edge — time. Daniel Pink, #1 New York Times bestselling author, reveals the secrets revenue leaders need to know to drive maximum impact. These insights will leave you with a straightforward approach to making the most out of your valuable asset. Key Takeaways08:29 - 10:05 How to maximize your productivity with limited time19:27 - 20:21 Data Breakout: Impacts of a break20:47 - 23:26 How your sales team can start creating urgency in their sales27:32 - 29:21 The key to effective selling is finding problems34:12 - 36:53 The most effective sellers are ambiverts42:05 - 42:58 Micro Action: Observe yourselfWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Daniel Pink: https://www.linkedin.com/in/danielpink/

Website| AOFN124.comChris Douglas's Instagram | https://www.instagram.com/big_fish_kc/Youtube | Chris Douglas Spiritual GuideDevin Reed's IG| https://www.instagram.com/dreedphoto/Devin Reed's Website/Blog | https://www.devspics.com/blog

Ed McQuiston, EVP, Chief Commercial Officer at Hyland, will challenge you to think differently about your talent pool. He pushes back against the way we have traditionally thought about retaining top talent, gives tips for gathering feedback, and suggests creative ways to connect with your team.Many job-hunters have a “the grass is always greener” mentality, and given the active job market, it's more necessary than ever to make sure your company is ready to live up to expectations.Key Takeaways:[02:06-06:02] The effects of The Great Resignation [06:20-08:11] How Hyland has adapted [08:12-09:25] The importance of retention interviews [09:55-12:22] How to hire in remote times [12:49-14:02] Promoting mental wellness for his teams [14:02-18:31] The small talk issue[19:31-22:28] Justifying the productivity loss of workplace camaraderie [22:44-23:19] Following up on survey responses[23:42-14:02] Promoting mental wellness for his teams Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with James Burnette: https://www.linkedin.com/in/jamesburnette/

Brandon Fluharty, VP of Sales at LivePerson, was fully bought into hustle culture. He drank tons of coffee. Pulled all-nighters. And thought more work = better results. Then one day, the constant grind led to serious medical conditions–depression, panic attacks, and even a stroke at age 34. Flash forward to today and Brandon is happier, healthier, and more successful than ever before–and, he's hustle-free. Brandon reveals the secrets that allowed him to break free from hustle culture and thrive. He shares his frameworks for reaching holistic goals and shares steps you can take to follow in his footsteps.Key Takeaways:04:49 - 07:16 Where the shift to anti-hustle culture began10:01 - 15:27 The anti-hustle personal operating system19:15 - 21:35 How the anti-hustle approach can impact you21:37 - 22:35 Data Breakout: How lack of sleep affects your cognitive performance26:55 - 29:14 How to handle the pressures of being a high performer30:58 - 31:36 Sales in one wordWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with James Burnette: https://www.linkedin.com/in/jamesburnette/

James Burnette, Senior Director of Global Sales at LinkedIn, shares how to use technology to your advantage and thrive in a rapidly shifting environment. ICYMI: Your tech stack is only as good as the data that flows through it. James breaks down the tools you need to succeed and why real-time data matters more than you think.Key Takeaways:03:15 - 05:46 The core foundations of a tech stack08:26 - 09:52 How to set your team up for success to utilize your tech stack12:53 - 13:34 Data Breakout: Sales turnover in B2B15:51 - 17:13 Where to start when reevaluating your tech stack19:51 - 22:06 How data and insights can empower sales leadersWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with James Burnette: https://www.linkedin.com/in/jamesburnette/

Alex Shumway-Jones, AVP of Omni Channel Sales at AT&T, shares how to build a culture of experimentation informed by data. Knocking on doors was the most productive sales tactic but today, data is how teams blow past quota. Case in point: it completely revolutionized AT&T's sales motion. Alex reveals the power of putting data directly into the hands of your sellers and explains how you can ensure your team is data literate.Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Alex Shumway-Jones: https://www.linkedin.com/in/alex-shumway-jones-3a04b016/

Joe Marcin, CRO at Kyriba, reveals a turning point in his career that led him to discover the triangulation of bringing experience, data, and the art of selling together to help him make great business decisions.Early in his career, Joe feared a career in sales meant schmoozing prospects on a golf course. But then he discovered sales was really about processes he could learn, repeat, and scale. Joe breaks down the science of selling and shares stories illustrating how data combined with experience can drive record-setting business outcomes. Key Takeaways:04:57 - 05:54 Understanding the science of selling09:07 - 10:02 How to get a team on board with the science of selling13:33 - 14:26 Data Breakout: Metrics to influence the future18:25 - 20:29 How to begin bringing the science into your sales process23:59 - 24:47 Micro Action: Start bringing the science of selling to your organizationWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Joe Marcin: https://www.linkedin.com/in/jmarcin/

Dini Mehta, CRO at Lattice, specializes in sustainably building go-to-market engines and shares her secrets to set your organization up for success. She breaks hyper-scaling into three key areas: X, X, and X. Then Dini reveals why sometimes you have slow down and say no in order to grow fast.Key Takeaways:04:14 - 05:49 What it means to sustainably build go-to-market engines07:39 - 09:49 The challenges that come with hypergrowth15:40 - 17:21 How leaders can scale themselves, their time, and their output18:35 - 19:28 Data Breakout: Talent Development25:05 - 27:02 How to scale your revenue engines28:32 - 29:28 Micro Action: Pick 1 thing to say "no" toWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Dini Mehta: https://www.linkedin.com/in/nandinimehta/

Want to know how Hootsuite, Indeed, and Drift successfully coach their sales teams at scale? Sadie McGraw, Manager of Commercial Sales at Gong, knows that sometimes even coaches need coaching. In this Celebrate replay, Sadie moderates a discussion with this highly-experienced panel of sales leaders:Niki Phillips, Director of Mid-Market at HootsuiteNick Christolos, Senior Mid-Market Sales Manager at DriftMona Sheth, Director of Learning and Development at IndeedThey teach us how to scale individualized, data-driven motivational coaching and cover both the challenges (and solutions) for experiencing success in coaching sales skills, deal execution, and motivation. If you're a sales leader looking to level up your team in 2022, hit play now.Key Takeaways:04:04 - 06:24 Impactful stories about coaches throughout careers09:02 - 10:16 How to individualize your coaching strategy for each of your reps12:19 - 14:22 Coaching tips our experts swear by17:35 - 20:23 How to detect deal risk before it's too late23:51 - 26:14 Don't leave anything up to chance!29:39 - 31:03 A key component to coaching is understanding each individual's motivatorsWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Craig Rosenberg, Distinguished VP, Analyst at Gartner, has been bringing products to market long enough to know the importance of advice from others who have been there -- done that. Craig helps bring that advice straight to you in a discussion with this panel of go-to-market leaders:Dannie Herzberg, Partner at SequoiaOlivia Nottebohm, CRO at NotionKelly Wright, President & COO at GongThis heavy-hitter panel shares tried and true principles with a focus on clarity, alignment, and data-informed decision making. Whether you're scaling a start-up or leading a global team, these insights will allow you to unlock your potential.Key Takeaways:04:35 - 05:48 The fundamentals to scale a go-to-market organization09:17 - 10:36 Challenges you might face when scaling your business11:41 - 15:34 Best practices for those in leadership16:56 - 20:21 4 Key components to take your career to the next level20:35 - 23:48 Why your company should be data driven26:48 - 30:13 Final thoughts for your go-to-market strategyWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Devin Reed, Head of Content Strategy at Gong, knows that quota never sleeps -- even during the holidays. In this Celebrate replay, he reveals three devastating end-of-quarter mistakes and how to avoid them. He also gives data-driven action steps proven to increase your win rate and shares value-selling prompts that you can implement today. If you want to spend your holiday season cozying up by the fire and not putting out fires, this episode is for you.Key Takeaways:02:37 - 03:04 The 3 deadly EOQ mistakes06:04 - 06:46 How Gong unlocks reality06:47 - 08:46 Mistake #1: Selling during "Dead Zones"08:50 - 12:23 Mistake #2: Negotiating over email12:34 - 15:59 Mistake #3: Relying too much on driving next stepsWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Keep your deals on track during the coldest selling months: https://www.gong.io/content/holiday-selling-guide/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Inaccurate forecasts haunting you?Diego Panama, Chief Commercial Officer at LiveRamp, has dialed in his team's forecasting and they're experiencing earth-shattering results. Before, forecasts were iffy at best, but now the team is able to predict the outcome of deals with incredible accuracy. Their key to success? Focusing on the customer journey. This means forecasting based on customer signals rather than the sales team's actions.Not only does this method center customers, but it also leads to more accurate forecasts. It helps your sales team direct their energy and allows your executives to plan more effectively.Key Takeaways:06:06 - 08:01 Why forecasting is important, and the risks that come along with it09:16 - 12:35 3 Components to forecasting16:04 - 18:36 The challenges in forecasting19:26 - 19:59 Data Breakout: Forecast accuracy20:13 - 21:27 How to increase your forecast accuracy22:03 - 24:57 The importance of narrowing the gender gap in the workplace26:36 - 27:30 Micro Action: Understanding your sales cycleWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Diego Panama: https://www.linkedin.com/in/diegopanama/

Leading sales professionals is challenging. There are many best practices available, we all possess one thing that can give us a massive competitive edge — time. Daniel Pink, #1 New York Times bestselling author, reveals the secrets revenue leaders need to know to drive maximum impact. These insights will leave you with a straightforward approach to making the most out of your valuable asset. Key Takeaways08:29 - 10:05 How to maximize your productivity with limited time19:27 - 20:21 Data Breakout: Impacts of a break20:47 - 23:26 How your sales team can start creating urgency in their sales27:32 - 29:21 The key to effective selling is finding problems34:12 - 36:53 The most effective sellers are ambiverts42:05 - 42:58 Micro Action: Observe yourselfWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Daniel Pink: https://www.linkedin.com/in/danielpink/

As the end of the year approaches, you're probably feeling the pressure. Pressure to exceed quota, get the most out of your team, and end the year on a high note -- all while trying to avoid burnout. Mark McWatters, VP of Sales at Ambition, shares his advice for coaching your team across the finish line. His secret? Asking empowering questions and ridding yourself of the pressure to have all the answers.In this episode you'll learn how to get your reps unstuck, shift your leadership approach, and scale a team to succeed without you.Key Takeaways:05:41 - 07:30 Lessons on coaching teams of A-players13:25 - 14:11 Data Breakout: End of month sales14:44 - 16:56 Developmental Coaching vs. Finish-line Coaching23:54 - 26:28 What sales leaders often get wrong29:10 - 30:04 Micro Action: Final round of 1:1sWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Mark McWatters: https://www.linkedin.com/in/mark-mcwatters-26539414/

How do you identify high-performing sales professionals? Jason Andrew, Chief Revenue Officer at BMC Software, shares his tried-and-true insights.His advice boils down to problem solving. It sounds simple but healing root causes (rather than symptoms) is key to success in sales leadership. Listen to hear more about why talent acquisition is so important and how you can retain your top people. Key Takeaways:07:39 - 10:26 Lessons from experience - What Jason wish he knew when starting at BMC12:26 - 13:18 Data Breakout: Sales employee turnover rate13:20 - 16:35 How to keep employees engaged long-term21:14 - 24:59 Identifying the right people for first-time leadership/seniority roles35:46 - 36:42 Micro Action: Giving people opportunities to growWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Jason Andrew: https://www.linkedin.com/in/jasonwandrew/

“Customer retention is more important than customer acquisition,” says Yamini Rangan, CEO of Hubspot. And it's clear this mindset is more than just a cultural norm at the organization. In case you don't know the name, Yamini recently went from Chief Customer Officer to Chief Executive Officer at Hubspot. Her ‘customer first' mentality creates a fundamental shift in the B2B space from the traditional funnel approach to a flywheel. Learn how to provide value, starting with the first sales conversation. Key Takeaways09:09 - 11:28 Why shifting to the flywheel view instead of the funnel view will benefit your business15:51 - 18:31 How to turn the flywheel vision into an actionable plan18:33 - 19:15 Data Breakout: Cost of acquiring a new customer vs retaining an existing customer21:37 - 23:40 Incentives shape behavior: Care about customer success31:03 - 32:00 Micro Action: Find when and why customers churnWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Yamini Rangan: https://www.linkedin.com/in/yaminirangan/

Accurate forecasts are core to running a successful business. Yet more often than not, forecasting is rarely that... accurate.When John Lorenc, Vice President of Sales Operations, joined Point Click Care they didn't really have a sales operations function. Today, the company operates a data-fueled forecasting approach putting them within 3% of accuracy. Hear how they said good-bye to a “best-guess” model and get a crash course on how to set up a sales operations function that has massive impacts on the health of your organization.Key Takeaways:10:12 - Why it's so difficult to forecast the right way14:03 - Support your forecast with data16:19 - Tips for reps building their forecast bottoms up19:43 - Data Breakout: Forecasting accuracy20:43 - Crash course to build an accurate forecast29:43 - How to automate your forecasting34:22 - Micro Action: Building your idea forecasting processWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with John Lorenc: https://www.linkedin.com/in/john-lorenc-ph-d-a1791345/

Being exceptional in sales isn't a solo mission — it's a team effort. To be successful in any revenue-generating function, you need mentorship. Peter Kim, Chief Sales Officer at Relativity, shares how to budget time, intentionally seek out mentorship opportunities, and why mentors are key to developing the next generation of go-to-market leaders. This episode gives you the playbook you need to build career and life-changing relationships. Key Takeaways:08:51 - The building blocks to being a great leader15:22 - What mentorship actually looks like20:37 - How to know when a mentor/mentee relationship is working26:24 - Data Breakout: The power behind mentorship programs27:33 - How to become a more effective leader34:53 - Micro Action: Be intentional about creating a mentor relationshipWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Peter Kim: https://www.linkedin.com/in/peterxkim/

“Land and expand” is vendor-centric. “Know and grow” is customer-centric. There's a difference. Daniela Becker, Area Vice President Major Accounts EMEA at DocuSign, shares her secrets to success in enterprise sales. Tune in to learn how to set massive deals up for long-term wins – including the tactics that lead to record-breaking upsells. Key Takeaways:07:01 - The 3 elements to being an impactful sales leader09:22 - What is "knowing and growing"?11:48 - How to ensure you have the right success metrics with your buyers18:25 - Criteria for entering a proof of concept20:19 - Data Breakout: Successful POCs24:33 - You're only as successful as your firs adoption30:51 - How to find your passion project within your organization43:58 - Micro Action: Land and expand KPIsWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Daniela Becker: https://www.linkedin.com/in/daniela-becker-8b41998/

Devin Reed is the Head of Content Strategy at Gong, a revenue intelligence platform and one of the most popular B2B brands out there. Since transitioning from sales to content, Devin has created some of the best sales content on the internet. On this episode, Brett and Devin discuss domain expertise, brand tone, teams with diverse talent, and the secret sauce of Gong's success. 0:00 Intro 1:17 Conversation starts 3:40 Who is Gong 4:50 Career path 8:52 Sales background 11:30 3 pillars 14:35 Brand tone 15:05 Domain expertise 18:15 Team of diverse talent 21:30 Gong's secret sauce 23:48 Gong data in content 26:20 Cursing 28:25 Advise 31:46 Outro Join The JuiceFollow Devin| Twitter | LinkedIn | Newsletter | Gong Follow Brett:| Twitter | LinkedIn    

With over 700 million users, Linkedin has become a powerful social media network that attracts professionals worldwide. It's a platform where you can boost your career through networking, connections, and content creation. But how many of us actually do it? Despite the massive potential of the digital world and the endless social media possibilities, do we have what it takes to build a personal brand online effectively?In this episode of the Rep Your Brand podcast, our host Nick Bennett welcomes Devin Reed, the Head of Content Strategy at Gong and a respected thought leader in the space. We get into why building a personal brand is a smart career move, how to create content that will resonate with your audience and earn you the spot of an influential thought leader, and the differences between memorable and forgettable content.

Want to provide vision, direction, and inspiration to your team? Ryan Longfield, Chief Revenue Officer at Gong, breaks down the critical role employee retention plays in sustainable long-term success. Learn how to manage your team's emotional state (and hear the impact it has on performance). Consider this a crash course on how to level-up as a leader.Key Takeaways:05:35 - What leadership means to Ryan Longfield06:48 - What was the moment you decided to go into leadership10:34 - Small team vs. Large team aspect19:35 - What does a leader need to do in the tough times to keep motivation25:06 - Setting expectation for your team35:46 - Revenue intelligence is all about seeing clearly38:44 - Describing sales in one wordWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Ryan Longfield: linkedin.com/in/rlongfield

To sell more, you have to sell less. It sounds counterintuitive — but that's what value-based conversations are all about. Vin Messina, VP of Sales Execution at Blackline, shares how he identifies his buyer's problems and partners with them to find solutions. Tune in to get a step-by-step playbook on how to sell to the c-suite. (Spoiler: C-suite alignment should happen on the FIRST call.)Key Takeaways:00:55 - Introducing Gong's rebranding11:07 - Differentiating sales execution and sales enablement15:46 - Sales: A series of well-executed value-based conversations19:40 - Data Breakout: Sales processes and buyer expectations20:39 - Vin's value-based formula - Problem, impact, value25:17 - Enabling sellers to coach buyers not press them32:19 - The difference between a champion and a change agent38:15 - Micro Action: Are you fulfilling your buyers needs?Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Vin Messina: https://www.linkedin.com/in/vmessina/

After analyzing 300,000 cold emails, we debunked one of sales' greatest mysteries — and unlocked a strategy to DOUBLE the amount of meetings you book. Here's a hint: The CTA (call to action) you use at the end of your email, matters more than you think. And according to the data, there's one cold email CTA that reigns supreme. Ready to craft the perfect cold email? Tune in to the episode.43 Highly effective email CTAs: https://gongh.it/43-ctas-gong-aspKey Takeaways:00:53 - What is the most effective CTA? 03:54 - The answer from Gong Labs data07:27 - Why asking for a meeting too early is risky08:02 - Does the answer change depending on the stage?08:49 - Do online calendars impact the ask?Want to explore Revenue Intelligence for your org? It starts here: 43 Highly effective email CTAs: https://gongh.it/43-ctas-gong-aspConnect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Bryan Neale: https://www.linkedin.com/in/bryanneale/Connect with Bill Caskey: https://www.linkedin.com/in/billcaskey/

700 customers, including Hubspot, Linkedin, and PayPal. $68.1 million in funding. 200+ employees. Next-level brand awareness. Category leader.Do you think all that happens just from direct selling? Think again.Gong has produced, in my opinion, the BEST content in the game. And it's reflecting in those numbers you see above (and oh yeah, nearly all of their content itself gets hundreds and thousands of views, likes, and comments). I've been a huge fan of Gong for the last year so I was really excited to get their Content Strategy Manager, Devin Reed, on for this episode. Devin started as Gong's second sales hire and achieved $1 million in sales before transitioning to content. How have they dominated with their content? Devin lets us inside the Gong war room and shares their creative process.We also talk hip hop, can you guess Devin's favorite rapper of all time?Find Gong online:IG @Gong.ioTwitter @Gong_ioFind Devin @thereedercoAnd head to https://www.startuphypeman.com/articles/devin-reed-podcast for a blog post where Devin expands further on the topic. See acast.com/privacy for privacy and opt-out information.

PLG (product lead growth) flips the traditional sales model on its head. Kai Mak VP of Sales and Customer Success at Webflow, knows that an end-user-focused growth model isn't just good for customers; it's also good for business. In this episode, you'll learn how sales can be a signal for product design, what it means to truly delight customers, and how the term Product Qualifying Lead will soon be common sales vocab.Key Takeaways:05:27 - What a product-led growth company(PLG) is10:56 - Focus on the user experience - Bring support and customer success together13:33 - Data Breakout: PLG companies scale faster once they hit 10 million ARR21:03 - Leading a team with builder mentalities27:23 - How Kai and his team use Gong34:34 - Micro-Action: How to build a strong start for a product-led businessWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Kai Mak: https://www.linkedin.com/in/kaimaksf/

Should you use slides on a discovery call? Choose wisely: it impacts your chances of booking the next meeting by 17%. On this episode of Opinions vs Reality with Bill and Bryan from The Advanced Selling Podcast, we share the data you need to close more deals.9 Tips for crafting great sales decks: https://gongh.it/crafting-sales-decks-gong-aspKey Takeaways:01:01 - Myth bust: Should you use slides on your discovery call?03:28 - The answer from Gong's research04:14 - Slides' effect on question asking, monologuing, and listeningIf you missed the Opinions portion of this podcast (aka the first half of the episode), you can listen here: https://link.chtbl.com/pGK1YxqIWant to explore Revenue Intelligence for your org? It starts here: 9 Tips for drafting great sales decks: https://gongh.it/crafting-sales-decks-gong-aspConnect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Bryan Neale: https://www.linkedin.com/in/bryanneale/Connect with Bill Caskey: https://www.linkedin.com/in/billcaskey/

The best way to level up? Surround yourself with A-players. To celebrate hitting 100 episodes, we're sharing the top 10 insights that will inspire you to take your career to the next level. These tips come straight from the minds of Mark Roberge, Kevin Dorsey, Matt Rosenberg, Marjorie Janiewicz, and Dan Shapero (aka the sales leaders who are breaking the mold and winning their markets). Plus — if you've ever wondered what Chris Voss's ringtone is… you're going to need to tune in. This is one revenue-boosting countdown you don't want to miss. Key Takeaways:05:00 - Ed Calnan - How important is the buyer's journey?07:42 - Rakhi Voria - Attracting a diverse sales workforce10:24 - Dana Feldman - Running effective 1:1s that drive revenue13:20 - Mark Roberge - Deal momentum masters18:35 - Kevin Dorsey - Deal signals that increase revenue21:24 - Chris Voss - How to negotiate like a boss23:47 - Matt Rosenberg - Why multi-level selling is critical for today's landscape26:38 - Marjorie Janiewicz - How hackers are driving predictable revenue29:18 - Jonathan Frick - What prevents B-players from becoming A-players31:57 - Dan Shapero - Why a growth mindset is critical for your successWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

“I need to think about it.” is the objection that makes every salesperson's skin crawl. But is it really the reason your deal didn't close? On Opinions vs Reality, Bryan and Bill from the Advanced Selling Podcast join us to discuss how to overcome this all-to-common objection. Learn how to address any potential roadblock your seller might have. (Spoiler: It's time to shift from sales to strategic advisor.)Objection handling techniques: https://gongh.it/objection-handling-techniques-gong-aspKey Takeaways:2:06 - The perception of what “I need to think about it” has on closing a sale4:13 - Devin reveals what the data says6:55 - Turning the date into action with successful follow-up strategies9:20 - Shifting from sales professional to strategic advisorIf you missed the Opinions portion of this podcast (aka the first half of the episode), you can listen here: https://link.chtbl.com/95cifrB2Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Bryan Neale: https://www.linkedin.com/in/bryanneale/Connect with Bill Caskey: https://www.linkedin.com/in/billcaskey/

Virtual selling. Hybrid selling. Remote selling. Whatever you call it, 92% of buyers prefer it — and it's here to stay. David Deming, Partner at Bain & Co., is an expert in salesforce effectiveness that leads to profitable growth. In the episode, he dives into data-driven sales plays and how to retool your front line. Whether you're fully remote or have a hybrid model, these insights will lead you to virtual sales success.Key Takeaways:07:14 - How to define virtual selling09:12 - Buyers prefer virtual interactions10:50 - The importance of digital footprint12:59 - 5 ways you can contribute to successful virtual selling16:33 - How to roll out new tools without overwhelming sales reps18:22 - Data Breakout - Digital transformation acceleration24:03 - How to best coach your sales reps in the new virtual world28:31 - How you can be a better sales leader30:19 - Micro Action - Assessing where you are with your virtual selling capabilitiesOpinions vs reality: Do you curse in sales?: https://link.chtbl.com/RXCZTv0gWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with David Deming: https://www.linkedin.com/in/daviddeming/

Do you know the impact cursing has on your sales calls? In this special Opinions vs Reality episode, Bryan and Bill are joined by the hosts of Reveal: The Revenue Intelligence Podcast, Devin Reed and Sheena Badani. The guys give their best opinion on whether cursing hurts or helps the sale and then Devin and Sheena give them a hint on whether they are right. To listen to the Reality, subscribe to Reveal: The RI Podcast here: https://bit.ly/2VKDe6j

Do you know the impact cursing has on your sales calls? Bryan and Bill from the Advanced Selling Podcast join us for Opinions vs Reality. This midweek bonus episode unpacks the unexpected impact cursing has. Do you think it shows authenticity or a lack of professionalism? We reveal data that may make you rethink the words you use (and when). Plus, there are 5 words that can make your sales calls even more persuasive. These are the words and phrases used by high-performing salespeople to close more deals. How many of these words do you use? Find out: https://gongh.it/words-that-sell-gong-asp/Key Takeaways:00:30 - To curse or not to curse, is that the question?01:40 - Devin reveals what the data says02:44 - The impact cursing has on your close rate03:18 - Words of wisdom to live by If you missed the Opinions portion of this podcast (aka the first half of the episode), you can listen here: https://link.chtbl.com/RXCZTv0gWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Bryan Neale: https://www.linkedin.com/in/bryanneale/Connect with Bill Caskey: https://www.linkedin.com/in/billcaskey/

Success in sales leaves clues that point to what works and what doesn't. Are you tracking success signals across your pipeline? Kevin "KD" Dorsey, VP of Inside Sales at PatientPop, shares how to use data to coach your team, spot at-risk deals, and fuel growth. You'll learn how to recognize critical success signals, focus on what matters most during pipeline reviews, and build a scalable sales checklist that drives better performance from everyone on your team.Key Takeaways:06:59 - What are the patterns of my sales team?13:22 - Develop people, manage processes15:39 - The first deal warning: problem agreements18:27 - Data Breakout: Plan your next steps...sometimes25:14 - How skill-based metrics can help your sales team32:30 - Listen to the language of your prospect37:21 - Using your tools to make a change41:18 - The psychology of sales.43:44 - Micro-action: Make your own checklistWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Kevin Dorsey: https://www.linkedin.com/in/kddorsey3/

HackerOne sells a slightly non-traditional product: hackers. Marjorie Janiewicz, Chief Revenue Officer at HackerOne, shares how she uses data to build and validate her go-to-market strategy. (Luckily, her tactics work regardless of what you sell.) Plus, you'll hear how she went from sales rep to c-suite. If you want to make moves in your career, this is for you.Key Takeaways:06:35 - Hiring people who want to build a company08:55 - What metrics to use and why it's a continuous learning process13:37 - Data Breakout - How sales leaders would describe their culture17:01 - How to position yourself from running inside sales to all of sales24:58 - Skills salespeople should focus on26:25 - Micro Action - Focusing on executionWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Marjorie Janiewicz: https://www.linkedin.com/in/marjorietoucas/

Your reps want to get better. You want to help them. The problem? Coaching has always been impossible to scale. Dana Feldman, Head of Enterprise and Mid-Market Sales at Amazon, and Bryan Tucker, Head of Mid-Market Sales at Gong, discuss all things coaching. From building a coaching culture to measuring the impact of your coaching strategy, learn how to increase revenue and turn mid-performers into top performers. Key Takeaways:10:01 - How to build coaching into your company culture13:33 - Creating a framework for monitoring your coaching strategy17:23 - Peer coaching - How to learn from one another23:57 - Coaching top sellers using data28:26 - Blindspots: Consistency is key30:35 - Visibility: Where is coaching needed most?38:55 - How to measure the impact of your coaching strategy43:30 - Gong's Complete Coaching Suite45:15 - Dana Feldman on Gong's new Complete Coaching SuiteWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Bryan Tucker: https://www.linkedin.com/in/bryandtucker/Connect with Dana Feldman: https://www.linkedin.com/in/danafeldman/

Season 2 of What's Working Now is kicking off with an insight-packed conversation with Devin Reed, Head of Content Strategy at Gong. Devin and his team have created an incredible podcast called Reveal: The Revenue Intelligence Podcast, and they're using it to build brand affinity, grow pipeline, and generate marketing-sourced revenue. Devin shares the strategy behind the podcast and offers practical takeaways you can use to get started with podcasting or improve the results you're seeing from your own company's podcast. Links we mentioned in the episode: ✨ Devin's newsletter, The Content Strategy Reeder ✨ Connect with Devin on LinkedIn. ✨ Check out Gong here. ✨ Find key takeaways and a transcript on the episode page.

Ready to bond with your prospects like never before? Jill Rowley spent 20 years in B2B SaaS with stints at Salesforce, Eloqua, and Marketo and is passionate about “knowing thy customer”. Widely-known as customer-centricity, this concept has the power to move the needle forward on mission-critical business metrics. Listen to the episode to learn the power of meeting your buyer where they are.Key Takeaways:05:19 - What a customer-focused organization looks like14:41 - How being customer minded can give you an advantage17:36 - Data Breakout: Providing relevant content and insights18:56 - Social selling vs social networks22:30 - Advice to sales leaders who want them and their team to be customer-focused30:09 - Micro-action: How are you and your reps using social networks?Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Jill Rowley: https://www.linkedin.com/in/jillrowley/

What's your company's reason for being? Sam Myers, Managing Director at Rational 360, has a diverse background ranging from politics to business development to the agency world. The common factor he believes top organizations share? Purpose. In this episode, Sam shares why organizations don't have to choose between profit and purpose — and why taking a stand benefits both your customers and employees.Key Takeaways:08:42 - What it means to be purpose driven14:21 - Where does the purpose come from19:26 - Data Breakout: Inclusive and diverse hiring practices20:47 - Encouraging purpose driven behavior28:08 - The responsibility of a sales team to advocate for purpose driven behavior33:29 - Micro-Action: Take a look at the diversity on your own teamWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Sam Myers: https://www.linkedin.com/in/sammyersjr/

Devin Reed, Head of Content Strategy at Gong.io and creator of the action packed newsletter, the Content Strategy Reeder, shared what he would like his intended legacy to be. Never have Devin shared so much about his personal background and stories closed to his heart in a podcast before. We talk about his family legacy: his relationship with his dad, why he and his family has a special Grandpa Day, and how much Devin loves being a Dad! Join us in this incredible conversation next!I'm your host for What Is Your Legacy podcast, Galem Girmay.Thank you for taking the time to listen, and if you're enjoying this podcast, I'd love to see your rating and review on Apple.

Curious reps uncover prospects' real problems -- allowing them to close more deals. That's why Kevin Young, Director of Sales at Metadata.io, is passionate about bringing customer voice to life. He does this by teaching his reps active listening and the power of pausing. In this episode, Kevin reminds us of a simple fact it's easy to lose sight of: we are all selling to humans. This is the perspective you need to ensure your reps ace their next call. Key Takeaways:04:04 - "You Are Your Fiercest Advocate"09:57 - Strategies to Help Align With the Customers Wants and Needs12:06 - Data Breakout: Listening to the Customer Voice21:51 - Leaving Space in Conversations to Actively Listen to Customers28:14 - The Scientific Method of Sales32:18 - Micro Action: Listening to the Customer VoiceWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Kevin Young: https://www.linkedin.com/in/directorofsales/

Data isn't just for sales leaders. It's also for reps. Monica Telles, VP of ZendeskSell, has a history of leading high-performance sales teams at Amazon and Oracle. Her secrets to success? Cross-functional alignment and democratizing data across the organization. With the right tools, you can empower your reps to leave their quotas in the dust.Key Takeaways:05:27 - 3 Tips for career trajectory14:15 - Aligning all aspects of the company before going to market15:57 - Data Breakout - Is alignment the biggest opportunity to improve your business?18:58 - New business adoption vs. expansion within an existing customer base25:57 - Data's role in partner sales and day-to-day decisions30:15 - Micro Action - New ways to make space for regular and open communication throughout your organizationWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Wendy Harris: https://www.linkedin.com/in/wendyharrisirl/

They say, “life is what happens when you're busy making plans”, but business is no different. As Chief Sales Officer at Compass, Chris Aker understands the need for thorough yet flexible strategies. Change is inevitable and how your company reacts makes all the difference. In this episode, Chris shares how data influences his biggest decisions. And with two IPOs under his belt, you might want to take notes. This inspiring episode will have you planning in no time.Key Takeaways:11:31 - Core ideas to focus on when planning16:41 - Data Breakout: Using data to improve sales planning19:27 - Ensuring you don't lose sight of the customer throughout the planning period21:11 - How to prepare a large team of sellers25:46 - When is it okay to change your plan?30:01 - Lessons in financial planning34:28 - Micro Action: Communicating the why of your sales strategy to your teamWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Wendy Harris: https://www.linkedin.com/in/wendyharrisirl/

Sellers often think they are putting their buyer first. However, only 23% of buyers agree. In this episode, Jonathan Lister, VP of Global Sales at LinkedIn, dives into what buyer-first selling really is and why it's essential today. You'll learn how to use buyer-first behavior to build strong relationships that drive value across every stage of the buying process. This new mentality will be a win for you and your buyer. Key Takeaways:05:49 - Gong's Celebrate Together is Almost Here14:41 - How the increase in job postings on LinkedIn has affected Jonathan's business25:08 - Solving the trust gap between buyers and sellers26:16 - Data Breakout: Adapting how you sell to the way buyers want to be sold to27:49 - Examples of what buyers may consider deal killers32:20 - How to use data to measure how you're putting buyers first36:44 - Pieces of data that Jonathan leverages which might surprise sales leaders39:20 - Sales is value40:47 - Micro action: How can you put your buyers firstWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Wendy Harris: https://www.linkedin.com/in/wendyharrisirl/

What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about: • Devin's Three-Part Content Formula • Why He Doesn't Mind Sending Apology Emails To His Customers • The Biggest Mistake He Sees Other Content Teams Making • And So Much More Devin Reed is Head of Content Strategy at Gong, and the host of Reveal: The Revenue Intelligence Podcast. LinkedIn: https://www.linkedin.com/in/devinreed/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.com/topofmind

For many companies, expanding into the European market is not a straightforward transition. Wendy Harris previously led European expansion at CarGurus, Dropbox, and AdRoll, and is now Head of EMEA at Gong. In this episode, Wendy shares what it takes to successfully take on European markets, tackle privacy, and executive buy-in. You'll learn how to scale across segments, and build teams that succeed in new markets. If you've ever tried to sell into a new geography, this is one you won't want to miss. Key Takeaways:12:45 - Why it's so hard to break into EMEA14:51 - How to measure traction in a new geo16:36 - Data Breakout: Traits that helped companies expand globally20:44 - Advice on how to influence product roadmap32:50 - Tactical guidance for organizing rules of engagement37:00 - Micro action: Questions worth considering when expanding globallyWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Wendy Harris: https://www.linkedin.com/in/wendyharrisirl/

Devin Reed is the Head of Content Strategy at Gong and one of the top voices in B2B sales today. Devin was formerly was 2nd sales hire at Gong before transitioning into content strategy. Prior to that, he was in sales at Eventbrite, OneMob, On24 and ClearSlide. In this conversation, we get into: Devin's best stories of the early days of sales Being one of the first Gong sales hires How he's built one of the best brands on LinkedIn And much more... This podcast is brought to you by Gong.io, the #1 Revenue Intelligence Company, and Postal.io, A Curated Experience Marketing Platform that Helps You Cut Through the Noise. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: @TommyTahoe Instagram: @TommyTahoe YouTube: TommyTahoe Website: Millennialmomentum.net

Devin Reed is the Head of Content Strategy at Gong and one of the top voices in B2B sales today. Devin was formerly was 2nd sales hire at Gong before transitioning into content strategy. Prior to that, he was in sales at Eventbrite, OneMob, On24 and ClearSlide. In this conversation, we get into: Devin's best stories of the early days of sales Being one of the first Gong sales hires How he's built one of the best brands on LinkedIn And much more... This podcast is brought to you by Gong.io, the #1 Revenue Intelligence Company, and Postal.io, A Curated Experience Marketing Platform that Helps You Cut Through the Noise. If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow this show and find the best guests possible for you. Follow The Podcast: Apple/Spotify: Millennial Sales Twitter: @TommyTahoe Instagram: @TommyTahoe YouTube: TommyTahoe Website: Millennialmomentum.net

There is a large amount of value in the way you articulate your sales messaging. Tim Riester joins the show to talk to us about the research on decision-making psychology and how it will elevate your customer conversations. Tim is the Chief Strategy Officer of Corporate Visions, who has studied the neuroscience and cognitive psychology behind how people make choices. In this episode, you'll learn how the science behind messages can help you successfully frame your strategies.Key Takeaways:06:37 - 08:00 Tips for A Sales Rep Trying to Empathize with the Customer08:02 - 09:15 Data Breakout: Creating Your Value with Powerful Messaging11:21 - 12:44 The Way You Approach A Prospect vs. Expanding an Existing Customer17:57 - 19:07 Measuring the Impact of Different Messaging Strategies27:55 - 28:07 Tim Describes Sales in One Word28:27 - 29:31 Micro Action: Rallying Your Sales Teams Around New InitiativesWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Tim Riesterer: https://www.linkedin.com/in/tim-riesterer/

======================Sign up for our moderately entertaining newsletter: https://bit.ly/3vpTtRL======================Devin gives some simple tactics for getting better certainty on your deal forecasting. He covers how to get to the truth in your customers' buying process and jumping the hurdle of procurement.======================Four Actionable Takeaways: * Understand every step it will take to get a deal done so you can move from a soft yes to commit.* Ask multiple people how the buying process goes so you can better triangulate the truth.* Get ahead of objections by figuring out what has gone right and wrong in past deals.* Beat procurement with multiple champions and multi-threading your negotiations.======================Devin's Path to President's Club: * Head of Content Strategy @ Gong* B2B Marketing & Sales advisor @ TheReeder.co======================Dooly: Instantly stop your CRM suffering: https://bit.ly/3kSahgE ======================Vidyard: Free Screen Recording and Video Creationists: https://www.vidyard.com/30mpc======================Focus Areas: Sales ProcessPrivacy Policy and California Privacy Notice.

Chris Voss, negotiation master and best selling author of Never Split the Difference, dives deep into negotiation skills required for sales today. Topics discussed emotional intelligence, how to practice negotiating, and even how to hone your late-night radio voice just like Chris Voss.Connect with Devin Reed: https://www.linkedin.com/in/devinreed/ Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Devin goes into how to build up your photography business and how it does take time and to enjoy the process Follow Devin: https://instagram.com/dreedphoto?utm_medium=copy_link. Follow Christian: https://instagram.com/christian.j.lynch?r=nametag

Devin has a crazy inspirational story that as long as you are breathing it's not too late to change your course in life. In all honesty if you ask Devin he shouldn't even be alive today. Follow Devin: https://instagram.com/dreedphoto?utm_medium=copy_link Follow Christian: https://instagram.com/christian.j.lynch?r=nametag https://instagram.com/purpose_passion_coffee?utm_medium=copy_link

Today I connected with Devin Reed, content strategy manager at Gong. We talked about his unique perspective operating originally as a salesperson—and then later as a marketer—in a hyper-growth and hugely successful startup. Connect with Devin on LinkedIn at https://www.linkedin.com/in/devinreed. Check out Gong’s Reveal podcast at https://www.gong.io/podcasts. To receive updates on future episodes, subscribe today … Continue reading "Ep 34 — The Marketing/Sales Mindset"

5 Counterintuitive Mistakes Preventing You From Closing Revenue    There are times salespeople don't make the best decisions that lead to closing deals. These mistakes can cause a loss in revenue. Let's take a look at the 5 counter intuitive mistakes preventing you from closing revenue.  Devin Reed is a content strategy manager at Gong. He handles all the content marketing strategy courses and is responsible for presentations. He also goes to roadshows, such as Sales Live Miami.  At this roadshow, Devin talked about  5 Counterintuitive Mistakes Preventing You From Closing Revenue. It's about the five things salespeople think are good practices, and are trained to believe are good habits when in fact, they're the opposite. These five mistakes hurt their deals and sales conversations. What Devin is sharing is backed up by data.  Devin works for a company that has millions of sales conversations. They've analyzed these conversations to see patterns that help them get an idea of the things salespeople talk about the most. Here are the 5 counterintuitive mistakes preventing you from closing revenue.  Using the ROI to seal the deal Focusing on quantity when it comes to discovery questions Answering objections quickly and thoroughly Using  large enterprise clients Using cold call opening line Don't use ROI to seal the deal People make the mistake of using the ROI to close. Finding a way to bring ROI into the conversation is one of the basic strategies taught to beginning sales reps.  This strategy is proving to be counterintuitive.  ROI isn't bad in itself, but it becomes an ineffective tool when it is used for persuasion. Presenting your ROI to the client doesn't work because the information doesn't go to the right part of their brain.  The human brain has two parts - the emotional and rational. More often than not, the right part processes information later than the emotional part. If you want to get the attention of your prospects, you need to tap into the emotional side of their brains first. You do this by giving them a before and after story. “Hey, I was in a podcast and not to brag or anything but that podcast did so well. They were doing this and that. I came on and I did this thing and two weeks later, they saw an X increase in their ROI.” This is an example of having a “before and after”, then diving into the ROI.  When you are able to provide the identifiers with the before and after stories, the emotional pull comes in. Make it a goal to tap into their curiosity instead of just desperately presenting the numbers. A good salesperson always starts with emotion and understands people need to feel before they will give you their ear and show interest. After you've piqued their interest, then you can get to the boss to present the ROI. You show them what you can do for them is not only a great idea but also makes fiscal sense.  Another reason why presenting the ROI often doesn't work is because it's naively done. Junior sales reps usually speak to CFOs who have years of experience. Their newness in the industry and lack of confidence make their calculations look phony. CFOs don't find the numbers trustworthy.  Focusing on quantity when it comes to discovery questions Most salespeople have a discovery playbook with 15 to 30 questions. New sales reps believe it's necessary to ask them all because they have the mindset the more questions mean more information and eventually, the more chances of closing the deal. While asking questions isn't a bad thing per se,  it can give buyers discovery fatigue. It feels more like an interrogation than a valuable business conversation.  Based on the data, 11 - 14 targeted questions is the sweet spot for the number of questions a salesperson should ask. The article by Chris Orlob entitled Why You Can't Sell to C-suite Executives shares how salespeople only have four questions to ask C-suite executives.  Tips when asking targeted questions:  Use open-ended questions Using open-ended questions allows you to get more information. Ask one question that prompts a stream of answers.  Get someone to think instead of reciting information  Ask questions that will make them think about their answer. For example, “How is that tech stack preventing you from closing revenue?” This question causes them to take a moment before giving an answer.  Ask connected questions  Don't just throw out random questions. Ask them in a way that paints a bigger picture.  Answering objections quickly and thoroughly  Answering quickly shows how ready salespeople are to handle objections but the downside to that is the risk of actually answering the wrong objections. Instead , pause and wait. The benefits go both ways. For the salesperson, pausing creates room to time to think and for the prospect, the pause makes them feel heard.  By the middle of the discussion, the prospect has already decided if they want to actually meet with the salesperson.  It's the salesperson's responsibility to make sure the conversation is good throughout the meeting so prospects see the value and have a good time. The prospect enjoying the conversation is the most important goal.  Using the enterprise logo when selling Data shows that salespeople using social proof has actually a lesser success rate. Salespeople may think dropping big company names they've worked with is compelling information but prospects don't share the same perspective. Instead of building trust with the prospect, what it does is alienate them. The right approach is to use tribal identifiers. This means building a tribe based on shared characteristics. The best salespeople will have three to six tribal identifiers to make the connection more appealing and compelling. For small startup businesses with fewer clients, salespeople can create a hyper-specific profile. This would mean not focusing on the same geography, for example, but instead , targeting companies with the same struggles and goals.  Salespeople need to show their clients they are more than just someone on LinkedIn. They need to invest time upfront if they want to be heard. #SalesFacts Cold call opening line Many believe if you want to catch your prospect's attention, give them an opportunity to first say no. The assumption is that using an opening line that allows them an opportunity to say no gives the prospect the power they want to feel in the conversation. Philosophically, you want them to feel comfortable in letting their guard down.  This strategy doesn't work. Data says there's a 6.6X increase when, instead of trying to get them to say no, you ask instead, “How have you been doing?” The potential client answers in the same vein and it causes a pattern interrupt. Your opening line isn't something that the receiver is expecting.  An opening question like, “Hey, this is Devin. Did I catch you at a good time?” is a telltale sign that it's a cold call and immediately, guards go up. From that point on, it's an uphill battle.   Always remember the before and after story because that's how trust is built. People may not remember you but they will remember your story. You don't have to be a great salesperson to share a story, you just have to share stories of value.  “5 Counterintuitive Mistakes Preventing You From Closing Revenue” episode resources Catch Devin's podcast, Reveal the Revenue Intelligence, where they interview industry leaders who understand how they use their revenue intelligence to win the market. They have a pretty impressive line-up of key interviews. Connect with Devin Reed in his LinkedIn profile.  You can also reach out to Donald via LinkedIn, Instagram, Twitter, and Facebook for any sales concerns.  This episode is brought to you in part by TSE Certified Sales Training Program. It's a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Sign up now and get the first two modules for free! You can also call us at (561) 570-5077.  This podcast is also brought to you in part by Reveal the Revenue Intelligence podcast. It's about utilizing data to make business decisions instead of just guessing your way through major sales decisions. Visit gong.io for their podcast.  We'd love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound.