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34 episodes with nemanja zivkovic
In this episode of the Funky Marketing Podcast, Nemanja Zivkovic talks with Sam Kuehnle, VP of Marketing at Loxo, about how B2B companies can strategically use speed to dominate demand generation and stand out in competitive markets. Whether you're in a startup or a larger B2B organization, this conversation will provide you with actionable insights to refine your marketing strategies, align marketing with sales, and improve your demand generation efforts. Sam dives into how Loxo revolutionized its approach by focusing on speed and efficiency, all while tackling the challenges of balancing demand creation with demand capture. They also explore how modern B2B companies can utilize empathy and personalization in their strategies to drive customer success. Key Actionable Steps for B2B Companies: 1. Move Fast, Iterate Faster: Test campaigns, gather insights, and optimize quickly to outmaneuver larger, slower competitors. 2. Demand Creation vs. Demand Capture: Prioritize demand creation in emerging markets to build brand awareness, and shift to demand capture tactics when leads are further down the funnel. 3. Emphasize Data-Driven Marketing: Use clear metrics that align with sales goals. Avoid vanity metrics like MQLs and focus on pipeline and revenue impact. 4. Align Marketing & Sales: Create unified goals between your marketing and sales teams, ensuring that both departments are working toward the same revenue objectives. 5. Personalize at Scale: While true empathy can't be automated, leverage scalable personalization tactics such as one-to-one outreach in key stages of the buyer's journey. 6. Focus on Customer Success Early: As you scale, shift attention to customer success to retain clients, reduce churn, and grow accounts, especially in long sales-cycle B2B environments. 7. Prepare for Multichannel Attribution: Simplify attribution tracking with tech-minimalist tools and make sure you measure pipeline progress to ensure long-term growth. Key Takeaways: - The advantages of speed in B2B demand generation and how fast iterations help you stay ahead. - The balance between demand creation and demand capture, and how each strategy plays a role in scaling B2B businesses. - How empathy and personalization can humanize your B2B marketing and increase customer retention. - Why aligning marketing goals with sales objectives is essential for pipeline success in B2B companies. - Real-world examples of failures and how to learn from them to build better B2B marketing strategies. Connect with Sam: LinkedIn: https://www.linkedin.com/in/samkuehnle/ Substack: https://samkuehnle.substack.com/ Loxo: https://loxo.co/blog/home/ Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
Executives of B2B companies: learn how influencer-led content can elevate your brand, build authority, and drive revenue. I broke down real examples and provided actionable steps to identify the right influencers, co-create authentic content, and measure meaningful success In this special episode, I, Nemanja Zivkovic, dive deep into the power of influencer-led content in B2B marketing and how it's changing the landscape for companies on LinkedIn. Without a guest today, we'll explore the strategies to leverage LinkedIn, influencers, and content to create not just awareness but meaningful engagement and revenue. Key Recommended Activities:
In this solo episode of the Funky Marketing Podcast, Nemanja shares proven strategies on how to turn LinkedIn into a powerhouse for B2B marketing. Whether you're looking to stand out, build meaningful connections, or convert leads, this episode covers key insights and practical tips for success on LinkedIn. From posting frequency to buying signals, learn how to use LinkedIn engagement to drive business growth and foster relationships with decision-makers. Plus, discover how to turn engagement into action with genuine conversations and smart outreach tactics. Key Recommended Activities from the Episode: 1. Post Consistently on LinkedIn: Aim to post at least once a day to maintain visibility without overwhelming your audience. Experiment with different formats like text posts, polls, carousels, and videos to see what resonates best. 2. Mix Content Types: Use a variety of content formats such as industry insights, customer stories, educational posts, and polls to engage your audience. This allows you to understand what your audience finds valuable and helps you dominate the feed. 3. Engage Actively with Your Audience: Don't just broadcast your message; build relationships. Respond to comments on your posts and ask open-ended questions to encourage more discussion. Comment on others' posts with insights and questions to build deeper connections. 4. Identify and Act on Buying Signals: Pay attention to signals such as likes, comments, and profile visits. These are strong indicators of interest. Reach out to people who engage with your content using personalized messages to open genuine conversations. 5. Turn Engagement into Action: Use engagement (likes, comments, profile visits) as an opportunity to start conversations. Message people who interact with your posts to explore their needs and see if there's a fit for further discussion or collaboration. 6. Utilize LinkedIn as a Conversion Tool: LinkedIn is not just for branding, it's a powerful conversion platform. Engage in direct messaging with those who show interest in your content to convert leads into business opportunities. 7. Host LinkedIn Live Sessions and Events: Regular live events or audio sessions can help you stay connected with your audience, showcase your expertise, and engage in real-time conversations. Use these events to share knowledge and build your community. 8. Leverage Company and Personal Branding Together: Encourage team members to be active on LinkedIn to build both the company and individual brands. The collective activity will enhance the company's visibility and foster engagement from a wider audience. 9. Test and Optimize: Continuously test different types of content, posting frequencies, and engagement strategies to find what works best for your audience. Use these insights to refine your LinkedIn approach over time. These activities will help you build a more effective LinkedIn presence, foster engagement, and drive business outcomes. Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
Send us a textEric Melchor shares how to launch an effective podcast advertising campaign based on executing campaigns for clients like Dealfront, Nasuni, Cocoon, Landbot and other SaaS companies.In this episode we cover:how to measure podcast advertising campaignshow targeting specific regions can enhance the effectiveness of a campaignhow Eric's podcast media network is community focusedThis conversation with Nemanja Zivkovic was initially aired on the Funky Marketing podcast.Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...
As a B2B marketer, you know that content is the cornerstone of your strategy - it helps build awareness, establish your brand, and drive sales. However, simply creating content is not enough. Execution is where many B2B companies fall short.I dove deep into the most common reasons why B2B content marketing fails and share practical strategies to overcome these challenges.Lack of a clear content strategy is a major pitfall. Without a roadmap, defined goals, and measurable metrics, your content creation becomes inconsistent and misaligned with your business objectives. This leads to missed opportunities and unmeasurable results.The complexity of B2B marketing also poses a significant hurdle. Before you even start creating content, you need to have your company narrative, messaging, and overall content strategy nailed down. Only then can you optimize your content for search, social platforms, and your target audience.Resource constraints, including time, skills, and funding, can severely hinder your B2B content marketing efforts. The key is to start small, measure results, and then invest further as you see what's working.Misaligned expectations around quick wins and a lack of patience for long-term content marketing strategies often lead to frustration and abandonment of efforts. Content marketing requires consistent, ongoing effort and investment to see significant results.Poor content quality due to lack of research, unclear messaging, and ineffective formats can prevent audience engagement and conversion. Ensuring your content provides value, speaks directly to your buyers' needs, and is delivered in an engaging way is crucial.Insufficient promotion and distribution of your content is a common mistake, leading to low visibility and impact. Leverage social media, email marketing, SEO, and other channels to get your content in front of the right people.Lastly, adapting to industry trends, platform changes, and evolving audience behaviors is key to staying ahead of the curve in B2B content marketing. Continuously monitor and adjust your strategies to keep up with the ever-changing landscape.By addressing these common pitfalls and implementing the strategies shared in this episode, you can set your B2B content marketing efforts up for long-term success. Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments. - Website: https://www.funkymarketing.net/funky-marketing-show/ - Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 - Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M - YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #b2b #contentmarketing #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing
Nemanja Zivkovic, founder of Funky Marketing, joins the podcast to discuss trends and best practices in B2B marketing, what it means to be a fractional CMO, why a relationship-based approach is the way to win, and how he leverages AI tools for success in his business.Nemanja is a B2B tech and SaaS growth strategist and the founder of Funky Marketing, a strategic marketing company that uses research, strategy, and creative to help B2B tech firms grow and build demand for how buyers buy (social, communities, relationships) by enhancing positioning, planning, and execution.Connect with Nemanja:Website: https://funkymarketing.net/LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ If you have questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/
Ever wondered why some brands are just irresistible? Why we're drawn to them without even realizing? Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth. We dive deep into the transformation from lead generation to demand generation—a seismic shift that's redefining how B2B brands engage and captivate. It's not just about capturing attention; it's about creating a gravitational pull. Here's what you'll discover: - The pivotal shift from transactional to relational dynamics in customer engagement. - Insightful strategies to harness the power of demand generation, reducing costs and enhancing effectiveness. - Real-world examples and data-driven insights that showcase the monumental impact of this shift. - Practical takeaways to apply these insights to your brand's strategy. Key Takeaways: - Shifting Focus: Moving from quantity to quality in lead generation. - Customer Centricity: Building a buying journey that's as seamless as it is engaging. - Strategic Insights: Leveraging real conversations and data to refine your approach. We talked about growth loops, improved collaboration between sales and marketing, creating a content strategy, and much more. Timestamps: 0:00 Marketing and sales alignment 3:50 B2B tech marketing and sales strategies 9:04 Aligning sales and marketing strategies for demand generation 13:26 Using podcasts for account-based marketing 18:15 Growth loops and user-generated content 23:57 Using LinkedIn for company branding and content creation 28:48 Leveraging LinkedIn for B2B marketing and sales Contact Cedric on cedric@jump.foundation Sign up for his Newsletter: https://www.jump.foundation/newsletter Follow Cedric on Linkedin: www.linkedin.com/in/cedricroyer Find the original episode here: Youtube https://youtu.be/LoyYaxsPrzY Spotify: https://open.spotify.com/episode/4om9Szx1L5NgMDyxknHmxt?si=0ceaf2a164204855 Apple: https://podcasts.apple.com/ie/podcast/the-revenue-strategy-podcast/id1625591364?i=1000646323976 Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://ratethispodcast.com/funkymarketingshow/ And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
--- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results. ⏳
In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.
Our guest today is Nemanja Zivkovic, CEO and founder of Funky Marketing - a B2B marketing agency, and host of Funky Marketing Show - a podcast where he talks to “all those people that are doing the good job for good people”.He's with us today to talk about demand generation, so if you're into making more money online - I STRONGLY recommend sticking around and listening to what Nemanja has to say.Links in the episode:Funky MarketingNemanja's LinkedIn
In this episode, Sean sits down with Nemanja Zivkovic, founder & CEO of Funky Marketing (https://www.funkymarketing.net/). He is a wonderful demand creator who constantly makes a real connection. They dive into why Nemanja started Funky Marketing. They go deeper into his experiences and how Funky Marketing has evolved over the last 3 years. Nemanja gives some great insights how create demand rather than forcing it. He even gives more insight on his own experiences and actual results from his efforts. His tone gives off a helpful, yet focused tone on creates demand as a human (no systems in this conversation). Nemanja gets deep on how he loves to learn and tries different outlets for his overall health. More About Nemanja. https://www.linkedin.com/in/zivkovicnemanja/
Good for Business Show with LinkedIn Expert Michelle J Raymond.
900M LinkedIn Members, 69M LinkedIn Company Pages. How does your B2B business stand out in a crowded marketplace to win more business? Follow these five steps to get your business laser focused and ready to make the most of opportunities. 1. Customer Research 2. DIfferentiation 3. Positioning 4. Messaging 5. Building community "Start with realizing that they actually need to do the customer research." Nemanja Zivkovic " We've gotta be memorable. We've got to, in the sea of all that our brains take in all day, every day, especially on socials. How do you be memorable so that when I've got a need, I can recall your business." Michelle J Raymond ABOUT Michelle J Raymond is an international LinkedIn Company Pages expert, LinkedIn B2B Strategist, Corporate Trainer, podcast host and two times author, teaching marketing teams and agencies to sell more on LinkedIn. Her mission is to do “Good Business with Good People.” https://goodtradingco.com.au/quick-links/
Nemanja Zivkovic was recently a guest on the Spamming Zero Podcast by Flip CX where he shared a lot talking to Brian Schiff and James Gilbert! That episode was originally published here https://podcasts.apple.com/us/podcast/spamming-zero/id1626323789?i=1000591894451 It's a fresh new year! No better time to add a little unconventional thinking to your marketing strategy - and no better source for top tips in that department than Nemanja. He sat down with Brian and James to share what going funky has done for his career and what it can do for all your organizations out there - this week, on Flip's Spamming Zero Podcast. Why Nemanja decided to lean all the way into funky marketing The trap of doing things the way they've always been done? Unique ideas Nemanja has brought to the table and results seen Keeping things simple & repurposing content The value-add-first approach Data + Creativity = killer combo Nemanja's thoughts on automation in marketing And more The episode is now officially LIVE (woot woot!) ☺ You can find it in most places, but here's the link to the Apple Podcast: Apple Podcasts: https://lnkd.in/dewF-Nv8 #marketing #podcast #automation #creativity #content #funkymarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
The success of a SaaS business depends on its ability to generate top line revenue. As competition increases, understanding the metrics that measure customer engagement and adoption is more important than ever. From customer churn to customer lifetime value, there are several key metrics that B2B SaaS companies need to pay attention to in order…
© Richard van der Blom has released the 4th edition of the LinkedIn Algorithm Report, and today we're gonna go through it, analyze and comment. Got any questions? You can find the algorithm here: https://lnkd.in/dTJP_cNH, make sure to follow Richard. He was our guest on the Show this May, find the full episode here: https://lnkd.in/dn_DnkKr Subscribe to the Funky Marketing Show on any podcast platform and drop a question. Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Nemanja was a guest on a Be a better leader podcast, and had a great chat with the host, Felicjan Rybka. I shared a lot of great insights for all people who work in B2B. Here's the original episode https://podcasts.apple.com/us/podcast/how-to-ensure-a-great-buyer-experience-nemanja-zivkovic/id1642382353?i=1000588272203 Here's what Felicjan said. Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today. He shares how you can impact the buyer journey to ensure your Ideal Customers have a great experience from the first moment they interact with your brand. And he tells us the story of how he started Funky Marketing without previous experience in B2B. In this episode, you will also learn if you should pay attention to competitors. Nemanja has an interesting take on it. But he also shares why a unique Point of View is an unfair advantage in business. Timestamps: (00:45) - What should every B2B Leader know about buyers? (04:10) - Do all decision-makers change their behavior? (06:40) - How can we ensure a great buying experience? (10:30) - How do you learn how people buy in a situation where you are launching a new product/service? (13:30) - Is fostering relationships the key to success in B2B? (15:55) - Can you control the buyer journey? (19:30) - Creating and damming demand. (21:50) - How to start creating demand with a low budget? (28:00) - NICHE DOWN (29:30) - Biggest takeaway from Nemanja- have a unique POV (31:15) - Where you can find Nemanja and how can he help you? (32:20) - Who should I interview next? Nemanja on Linkedin - https://www.linkedin.com/in/zivkovicnemanja/ Funky Marketing - https://www.funkymarketing.net/ Funky Marketing Linkedin - https://www.linkedin.com/company/funkymarketing/ Funky Marketing Facebook - https://www.facebook.com/funkymarketing.net/ Funky Marketing Twitter - https://twitter.com/funkyymarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
I had a problem with my microphone this time, so the quality isn't as good as it was before. However, I wanted to launch this episode because Nemanja shared a lot of great insights for all people who work in B2B.Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today.He shares how you can impact the buyer journey to ensure your Ideal Customers have a great experience from the first moment they interact with your brand. And he tells us the story of how he started Funky Marketing without previous experience in B2B.In this episode, you will also learn if you should pay attention to competitors. Nemanja has an interesting take on it. But he also shares why a unique Point of View is an unfair advantage in business.Timestamps:(00:45) - What should every B2B Leader know about buyers?(04:10) - Do all decision-makers change their behavior?(06:40) - How can we ensure a great buying experience?(10:30) - How do you learn how people buy in a situation where you are launching a new product/service?(13:30) - Is fostering relationships the key to success in B2B?(15:55) - Can you control the buyer journey?(19:30) - Creating and damming demand.(21:50) - How to start creating demand with a low budget?(28:00) - NICHE DOWN(29:30) - Biggest takeaway from Nemanja- have a unique POV(31:15) - Where you can find Nemanja and how can he help you?(32:20) - Who should I interview next?Nemanja on Linkedin - https://www.linkedin.com/in/zivkovicnemanja/Funky Marketing - https://www.funkymarketing.net/Funky Marketing Linkedin - https://www.linkedin.com/company/funkymarketing/Funky Marketing Facebook - https://www.facebook.com/funkymarketing.net/Funky Marketing Twitter - https://twitter.com/funkyymarketing
Today, I want to share with you the way we manage content, distribute it, repurpose it, and optimize aka the way we create a B2B content marketing machine. Got any questions? Subscribe to the Funky Marketing Show on any podcast platform and drop a question. Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: YouTube: https://www.youtube.com/c/dilimanac Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple:https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
► Are you struggling to make your website convert? - Do you feel like you've tried everything but nothing seems to be working? Funky Marketing podcast host Nemanja Zivkovic interviews Sam Dunning!
In this episode, Joseph Lewin chats with Nemanja Zivkovic, owner of Funky Marketing. They talk about how focusing on the competition can derail growth, and how a focus on relationships creates demand. Find Nemanja on LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ Learn more about Funky Marketing: https://www.funkymarketing.net/
Do you know what is one of the biggest mistakes B2B companies make? Assuming things about their customers instead of knowing about them. This leads to a cycle of making assumptions, acting on those assumptions, and then being surprised when the results don't match up with what was expected. The best way to avoid this? Have regular calls with your clients. This gives you a chance to ask questions, get feedback, and really understand what they need and want. It also allows you to build a strong relationship with them, which is essential for any business. However, simply having a call is not enough. You also need to make sure that you are making the most of it. How to do that? Well that's exactly what I am here to talk about in today's episode of the Funky Marketing Show. In this episode, I will be talking about why having regular calls with clients is so important, how to make the most of the call itself, which questions you should be asking to get the most valuable information, and what to do with that information once you have it. So if you are ready to learn how to make the most out of your client calls, then press play, and let's get started! Here's an overview of the episode: 0:00 - Intro 1:41 - Importance of having regular calls with clients 7:05 - Knowing clients' perspective is highly valuable 11:46 - Find out how your clients call and describe your product/service 14:56 - Where did clients hear about you 16:43 - “How did we start working together?” 19:04 - “What are some things that could be improved” 22:59 - Find out how clients look at you 23:55 - Questions from the chat 24:27 - Message for the Funky Marketing audience 25:51 - Outro Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let's talk and see how we can make your business GROW! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
As business owners, we all want our companies to grow. We want to attract more customers, sell more products or services, and make more money. But sometimes, it can be difficult to know how to achieve that growth. That's where a Fractional CMO can help. But how do you know if hiring a Fractional CMO is the right decision for your business? When you should consider hiring one? And how exactly they can help your business grow? To answer all of these questions, and many more, I decided to film this episode of the Funky Marketing Show and tell you everything you need to know about Fractional CMO. Here's an overview of what I'll be talking about in this episode: 0:00 - Intro 2:29 - Future of the Funky Marketing 6:05 - Why and when you should hire a fractional CMO 11:50 - Head of marketing should be a C-level role 12:30 - Hiring a CMO should be looked at like an investment 14:15 - What are the things CMO should do and how the whole process looks like 20:44 - One of the biggest problems that B2B companies make 23:22 - Outro If you're wondering whether hiring a Fractional CMO is the right move for your business, or if you're simply curious to learn more about what they do and how they help businesses grow, then this episode is for you. Enjoy! -------------------------------------------------------------------------------------- Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people. Listen on: Anchor: https://anchor.fm/funky-marketing Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4 Our website: https://www.funkymarketing.net/ Need help? Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let's talk and see how we can make your business GROW! #fractionalcmo #marketing #b2bmarketing #marketingstrategy #marketingservices #marketingtips #strategicmarketing #funkymarketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
LinkedIn presents an unprecedented opportunity and it's easy to see how those doing well on the platform are killing it, but doing wrong is ruining a lot of reputations.Seriously, how much do you respect the spammy outreach guy in your inbox?That's why I brought Nemanja Zivkovic on the show! He's grown his audience to 20k+ and is building a great business on the back of it, and he's doing it the RIGHT WAY. We discussed: - What the right is you need to make the most of LinkedIn- Who you need to connect with- How you increase visibility in your posts- And so much more!If you want to know how to build authentic relationships with your ideal clients at scale on LinkedIn, you're going to love this episode with Nemanja! Come be a part of the show!https://tinyurl.com/B2BCBSeason5Connect with Nemanja!On LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/ His Company: https://www.linkedin.com/company/funkymarketing/ Connect with ME!Learn to produce internet talk shows and build your own Relationship Flywheel. Find out more about the Bootcamp HERE.Also, I'd love it if you connected with me on LinkedIn or Instagram.Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Nemanja Zivkovic" in subject.This that's a genius email address? Me too, but I didn't come up with it. It was the idea of my good friend, and super talented web designer, Nathan Ruff.If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.OH! and subscribe to Category Pirates. It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.Support the show (https://connectwithpablo.com)
Nemanja Zivkovic is the CEO and Founder of Funky Marketing, helping fast-growing B2B tech-based companies. He believes connection is the new conversion. Brett and Nemanja discuss why most B2B executives don't understand what good marketing is, the difference between real and fake momentum, the future of modern-day marketing. 0:00 Intro 1:21 Conversation with Nemanja 6:40 Consistent content that educates 14:15 Challenge the need for leads 17:18 B2B executives don't know good marketing 23:08 Track success of marketing efforts 26:38 Rise of individual creator 32:10 Chili Piper 34:16 Collaboration 39:05 Personalized experience- Air BnB, Netflix, Gong 43:50 Momentum, real and fake 46:40 Get connected 48:15 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Nemanja:| LinkedIn | Funky Marketing | Podcast Follow Brett:| Twitter | LinkedIn
B2B Podcasting | A show about the ultimate B2B sales & marketing strategy
What if your B2B markting can be more than just closing a sale or bringing in revenue—what if it became relationship-centric? Relationship-centric marketing creates the demand your company needs.
When recording podcast, it's important to have fun. While recording an episode of the Marketing Spark podcast with ⁑ Mark Evans, I really had fun. If that's the case, we produce good and quality content. Having in mind that I don't consume much content, or do it strategically (one of the topics we talked about), this episode is one I'd recommend you to listen to. ⁑ Mark and I talked about: ✭ My journey from marketing employee to agency owner ✭ The growing interest in brand positioning ✭ How companies can capitalize on the power of repurposing to drive content marketing ROI. ✭ The small number of marketers that I follow. There's more, but you need to listen. p.s. and don't forget to subscribe to the podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
In this episode, Safa talks with Nemanja about his background, learning marketing by running NGOs, mistakes that founders and business owners are making today, experimenting with different pricing strategies, and why great marketing should also educate your team. Throughout the episode, we talk about not taking yourself too seriously and finding time to disconnect from work. For example, Nemanja likes to take work calls while biking through his city. Previously published on the Revenue podcast Link to Safa's LinkedIn profile: https://www.linkedin.com/in/safamahzari/ Link to write us a review: https://ratethispodcast.com/funkymarketingshow --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Nemanja here! What's up, guys? Today I want to share with you an episode of another podcast where I was a guest. It was a podcast hosted by my friend Yaagneshwaran Ganesh or shorter Yarg. The podcast is called The ABM conversation podcast, one of the best out there when it comes to b2b marketing. And I'm really glad that I had a chance to be on it and share. And to be honest, I forgot to share it with you. But a few days ago, Yaag reminded me that the episode is one of the top 10 most listened to episodes of the podcast, people keep coming back to the episode and listening to it so I said, well, I need to share this with you, with my audience. So what did we talk about? We've discussed how to best leverage LinkedIn for demand generation and growth. Specifically, we talked about the way we at Funky Marketing used LinkedIn, the way I used it to go from solopreneur to the fast-growing, Funky Marketing team that we have today. We talked about our approach to content creation and distribution on LinkedIn, we talked about the trade-off between ads and organic marketing, and what could be an ideal balance. We talked about, you know, the way you can leverage LinkedIn pages the right way, but also, we tackled topics like a misconception to believe that customers who have the least amount of complaints are the best and a lot more. So there you go. Link to the AMB Conversations podcast: https://the-abm-conversations-podcast.simplecast.com/ Link to the originally published episode: https://the-abm-conversations-podcast.simplecast.com/episodes/leveraging-linkedin-for-demand-generation-nemanja-zivkovic-d6zvwF8p Link to Yaag's LinkedIn profile: https://www.linkedin.com/in/yaagneshwarang/ Link to write us a review: https://ratethispodcast.com/funkymarketingshow --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Sometimes you think your purpose is one thing, but life is ever-changing. There are levels to this shit. But you've got to redesign and clarify your purpose. That's life. Money or whatever it is can not stop you from catching one. Crush it to get a clear perspective, just like I'm doing in a GIF below.
The ABM Conversations Podcast - for B2B marketing professionals
In this episode, Nemanja Zivkovic, the CVO of Funky Marketing joins us on the show, to discuss how to best leverage LinkedIn for demand generation and growth. He talks about: --> How he used LinkedIn to go from a solopreneur to the fast growing Funky Marketing team they have today --> Their approach to content creation and distribution on LinkedIn --> The trade off between ads and organic marketing, and what could be an ideal balance --> How can you leverage LinkedIn pages the right way --> Why is it a misconception to believe that consumers who have the least amount of complaints are the best, and a lot more...
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelHOW TO RUN DEMAND GENERATION FOR B2B TECH COMPANIESHere is how I create a demand generation program from scratch.1. Defining target verticals, ICP, and buying committee members I want to engage with2. Running interviews with people who hold similar roles at the best customers from a selected verticals.Key questions I'd ask:- How and where do you typically search for the products like ours? What questions do you have? What information you are looking for?- Where do you ask for recommendations and with whom do you advise?- Where do you look for the industry and professional information related to your area of duties? What resources do you read regularly? What people do you follow?- What questions are discussed internally when reviewing different vendors or solutions? What influences your decision?After this interview, I have a good idea on:- Channels I'd focus to create the demand- Content I'd create to create demand, nurture accounts and influence the decision-making process- People and resources with whom I'd engage and seek for collaboration opportunities as they have my target audience3. Defining warm-up and activation playbooksThis includes:- What assets should we create to engage with the target audience?- How we are going to convert captured demand into sales opportunities?- Who'll be in charge of warm-up and activation (demand gen team)?But this is only one approach.I sat down with Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicn...) , founder at Funky Marketing (https://funkymarketing.net/), to discuss the ins and outs + best practices of running successful demand gen programs.Some questions we've discussed:1. What are the requisites of a successful demand generation program? What should you have in place before starting demand gen program?2. What are the top-3 things that make demand gen program falling down?3. How to create a demand gen strategy?4. Overview of Funky marketing's demand generation strategy.Enjoy.RECOMMENDED COURSES- THE HOUR-A-DAY LINKEDIN ALLBOUND SALES MACHINE (https://fullfunnel.io/linkedin-allbou...) - 6-Week ABM: An actionable account-based marketing playbook and training to consistently land sales opportunities with your dream clients in 6 weeks or faster (https://fullfunnel.io/account-based-m...)WORK WITH FULLFUNNEL.IO (https://fullfunnel.io/consulting/)We help B2B Tech and Service-based companies generate demand and land mid-market and enterprise sales-qualified opportunities with full-funnel account-based marketing.Here is how.1. Marketing and sales audit & marketing plan development.We run the audit to identify the bottlenecks and leaks in the funnel that should be fixed before launching marketing campaigns to prevent wasting time and budget.2. Growth sprints and pilot campaign execution.During the growth sprints we become your team extension and work closely with your marketing and sales teams.Growth sprints include a strategy workshop, set up & onboarding and a small-scoped (4-6 weeks) pilot sprint to train your team, get market feedback fast and develop in-house processes.3. Refining & scaling processes.After a pilot project we help to refine and scale the campaign to other markets and provide ongoing training and support to your marketing and sales team to accelerate revenue and continue full-funnel implementation.Growth sprints to accelerate your revenue:- Account-Based Marketing- LinkedIn demand generation and social selling- GTM strategy- Sales enablement- Demand generation and accounts warm-up- Marketing and sales auditABOUT FULLFUNNEL.IOFullfunnel.io is a B2B marketing consulting company founded by Andrei Zinkevich and Vladimir Blagojevic in 2017We both live and breathe B2B marketing since 2006. Andrei spent 8 years in the enterprise segment working for Kimberly Clark and Biosphere Corporations, and launched his consulting company Getleado in 2013.Vlad worked at Sony, EMC, and Sirris, building, marketing and selling complex B2B products and services until launching his consulting company Scale XL in 2011.After working on multiple consulting projects together, we decided to combine our experience and set up Fullfunnel.io in 2017.LET'S CONNECT- LinkedIn: https://www.linkedin.com/in/azinkevich- Twitter: https://twitter.com/AZinkevich
Nemanja Zivkovic is Founder & CEO of Funky Marketing.
In this episode of Digital Transformation & Leadership Danny Levy talks to Nemanja Zivkovic, CEO at Funky Marketing - They help fast growing B2B tech based companies grow revenue, shorten sales cycles, and lower customer acquisition costs. They get into the current state of the B2B industry, why companies talk only about themselves, features and there is no humanity, why marketing needs to be measured in a different way, what we can take from B2C into B2B and what a future that includes AI, employer branding and influencers means for B2B marketing. Are you getting every episode of Digital Transformation & Leadership in your favourite podcast player? You can find us on Apple Podcasts and Spotify to subscribe. --- Send in a voice message: https://anchor.fm/danny-levy/message
Get a mini-Q&A and timestamps for this episode over at www.thefxck.com. It was an absolute pleasure to interview one of my favourite marketers: Nemanja Zivkovic. In the episode, we dig into the Funky Marketing success story. Funky Marketing started in 2019 and Nemanja & co. closed 33 deals in 2020 alone. If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. In this episode, our guest was Arron Vidas. Aaron runs StrategyBox, the world's fastest-growing customer journey mapping platform. His focus is on getting out of his way and cultivating a culture of Happy Warriors. People vibrating on a higher level who are 100% responsible for their thoughts, feelings, and actions. Who are at the top of their craft and interested in creating career-defining experiences for themselves and those around them. He's a mountain biker, skier, meditator, and advocate for mental health in entrepreneurship. Speaking regularly on the topic. We tackled a lot of topics: - His primary motivation for starting your company - Core values of Strategy Box business? - Mindfulness - Toughest challenges and the most important decisions he made - The reason behind creating career-defining experiences' and 'creating an environment where A players can do their best work ' a core focus for StrategyBox? - Who's the bad guy for him - Dow is the proliferation of smart technology going to play into the evolution of the C-Suite in big companies? - Does StrategyBox reduce the number of overall tools CMOs need to use or just make better use of them because the data becomes easier to interpret? Find more info about Aaron and what he does using the links: https://www.linkedin.com/in/aaronvidas/ https://strategybox.com/ Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Voices awards, and Danny Levy is one of those voices. Danny is the Managing Director, APAC for Worldwide Business Research, a market leading B2B research, large-scale summits, and intimate networking company, and the Managing Director, APAC of WBR Insights, full-service digital market research, 1-1 meeting, and virtual summits business. He has worked in senior leadership roles in Singapore for over 10 years, specializing in sales and marketing, and has a passion for people. Brands that they own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX, and Equities.
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Voices awards, and Camille Trent is one of those voices. Camille is a pretty even split of Phoebe and Monica -- a creative type who gets a little too competitive on the racquetball court. She's also the managing editor at MarketerHire. If you're into fancy bullets, she has those as well: ✦ Copywriter and brand strategist with experience working in-house, freelance, and at an agency. ✦ Specialties: website copywriting, social media content ✦ Chill unless watching her Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez. Bonus: She can also put together a decent ad layout if the designers are out (Adobe Creative Suite skillz) We talked about some great things. How to Optimize Your About Us Section on LinkedIn? Childhood Play and Imagination are Important for Creativity How to Find Inspiration for Writing? Two Main Challenges of Copywriting Daily. Advertising Internship: Joining Creativity and Business What's It Like Working at the Big Agency? Tapping into Local Marketing and Distribution Social Media for Small and Medium Business MarketerHire: Marriage of Content Writing and Social Media Bad Marketing vs. Good Marketing ( Funky one) How to Get More Real-time Customers Insights and More Value for Free? On Repurposing Content: Create Once, Distribute Forever Should Decision-Making Be Influenced by Tracking? What Are Good Work Ethics? Thinking Creatively and Using the Client's Voice and Sentiment Building Personal Brand on Linked In Pays Off in the Long Run What's the Fun Part of Working in a Startup? Find more info about Camille and what does she do using the links: https://www.linkedin.com/in/camillehansentrent/ https://marketerhire.com/ Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening, subscribe, and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Vices awards, and MJ Peters is one of those voices. MJ is a VP Marketing at Firetrace, challenging industrial companies to think differently about marketing. She's interested in shaking up the way we do things on an industrial scale. She told the board of one company to develop a fire detector for dog owners. One year later, she pitched an audience of 60 senior execs on an IoT sensor for live fish transport. The first thing got her laughed out of the room. The second one won her team 1st place and $150k in funding. She learned from both experiences, so she wouldn't change a thing. It turns out that the fish project was ROI positive in under 5 months. That success was enough to propel her into her first leadership role, heading up marketing for Firetrace. As the company's first ever VP of Marketing, she changed how the organization defines marketing - from the brochure department to a strategic driver for the business. Today, they use market insights to set demand generation, sales, and product strategy. Her approach to leadership is simple - she tries to do all the things that she used to wish managers would do for her. She combines that with a player/coach mentality and an insatiable drive to produce results. She can honestly tell you that what she is most proud of in her career so far is her positive impact on some of the talented people that have worked for her. She's also a co-host of The Industrial Marketing Show with Matthew Sciannella. We talked about a variety of topics, such as: Leading Group of Kids vs. Leading Marketing Job Benefits of Modern vs. Traditional Marketing Leadership Lessons: Having Right People in the Right Seats How to Generate Demand for the Specific Niche? Bad Marketing Equals to Offering Quick Results Effective Marketing Strategy — Innovators and Implementers How to Influence Decision Makers? LinkedIn As a Great Place for Personal Branding and Making Connections Make Time to Think Fast and Think Slow Leaders' Advice on Mentorship Financial Literacy What Is Funky Marketing About? What Are the Marketers' NY Resolutions? Personal Branding and Creativity are a Gamechangers The Importance of Great Customer Service: Hubspot Case Find more info about MJ and what does she do using the links: https://www.linkedin.com/in/mjpeters1/ https://podcasts.apple.com/us/podcast/the-industrial-marketing-show/id1508070151 Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening, subscribe, and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. In this episode, our guest was Stephen Pope. Nemanja was a guest on his podcast and talked about generating demand for your products and services (you can find the episode here https://www.youtube.com/watch?v=G1YilL1NNZ0&t=2s) to tell his story. He helps growth-oriented entrepreneurs and professionals create demand for their products and services. He's on a mission to help companies accelerate their position as the expert and innovator in their industry. He has spent a lifetime building companies largely on word of mouth, content, and thought leadership, including the software company he recently sold (with millions in ARR, one of Inc. Magazine's fastest-growing companies). We covered topics such as: Early Childhood Play Reveals Our Interests Working to Find Real Value Learning by Interviewing Peers and Digging into Marketing Learning Marketing by Trying Things Out Helping Business Owners in Building Software Solutions Why Creating Your Own Product and Scaling Business Ain't Easy How to Cope with the Mind-Heart Dissonance What Are the Challenges of the Career Change How Learning New Things Can Help You? Music - Medium That Connects People and Communicates Emotions How to Get People Interested and Pitch Your Service/ Product How to Create Your Marketing Framework? The Path to Achieving Scalable Business Model in Marketing Why Good Execution and Building Community Matters What It Takes To Be an Entrepreneur? (Tips for Newbies) Find more info about Stephen using the links: https://sgplabs.com/ https://www.linkedin.com/in/stephengregorypope/ Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Vices awards, and Niko Slavnic is one of those voices. Niko is an MBA Professor, Serial Entrepreneur, Angel Investor, Keynote Speaker, and most of all, a creative soul always awaken to new challenges. Ready to GROW your business? As responsible for the growth of HTEC Group Niko is passionate about YOUR business growth - with a 360-degree approach, a deep tech team, 10x industry experience, and skills in fast-forward growth. He's in business for the last 30 years, helping entrepreneurs, managers, and companies to unlock creative potential through scaling the business growth. As keynote speaker and MBA professor he regularly shares his knowledge and experience already in 19 Countries; Albania, Austria, Bosnia, China, Croatia, Estonia, France, Hungary, Ireland, Japan, Latvia, Lithuania, Macedonia, Montenegro, Russia, Spain, Serbia, Turkey, UK, and Ukraine. His clients include business schools (ESSCA - École Supérieure des Sciences Commerciales d'Angers, IEDC - Bled School of Management, RISEBA, etc.), startup ecosystems (Seedcamp, Startup Bootcamp, Startup Slovenia, Ljubljana Technology Park, ABC Accelerator, BIC, CRANE, BAS, EBAN) as well as global corporations (Astra Zeneca, Lidl, Telekom Slovenije, Lek, Petrol, Atlantic, etc.). In 2001, he has built IQbator, the first private business incubator in the SEE region dedicated to building and accelerating Startups with inspiration, innovation, and investment. The same year he wrote the first book about Venture Capital in the SEE region “Tvegani kapital: Si upate tvegati?”. His latest bestseller "The Slovenia book" is published already in 6rd edition with more than 17.000 copies. Find more info about Niko and what does he do using the links: https://nikoslavnic.com/ https://www.linkedin.com/in/nikoslavnic/ Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. In this episode, our guest was Lorena Morales. It all started as a fascination with TIME—an abstract construct that the whole tangible world depends on. It's the foundation of everything we have done and will do, and above all, I believe in making the most of every minute. Having lived and worked in several cities around the world, she has gotten the chance to appreciate foreign cultures, embrace diverse mindsets, and apply both to her work. For her, having a global mindset has meant having a greater arsenal of ideologies with which to approach complex problems. Likewise, she is able to better understand people despite their differences, which she believes is strength in business and in life. Education has always played a significant role in everything she does. Her last degree in Strategic Design Management is an indirect product of the multicultural foundation she has built her life upon, both personally and professionally. As a marketer, what inspires her is watching her ideas take shape—especially the less conventional ones. To her, creating or reimagining a company's brand means turning potential into something concrete. Currently, she is the head of marketing at Go Nimbly, the first revenue operations consultancy with the goal of driving high-growth companies to increase revenue by 26% through eliminating operational silos. Being new to this industry has again brought her back to her core professional belief, which is that every single business relies first and foremost on its people—the human capital that allows for collaboration, trust, and success. In an ever-changing, technological world, these are the things that can't be automated, and will never stop being valuable and inspiring. She's Currently: - Showing up to every ABM event, conference, and webinar she can find - Plotting her next concert/music festival adventure We tackled a lot of topics: Bullying and the Importance of Family Being Supportive How to Learn to Accept a Great Change Challenges of Being Immigrant in the US If You Don't Try, You Lose the Chance to Win Targeting Wrong People With Wrong Products and Messaging What Is Funky Marketing? Marketing As a True Piece of Art B2B Marketing Takeaways - The Roles of Marketing vs. Sales How are Marketing and Sales Aligned in Go Nimbly Is Marketing Just a Support for Sales? How People in Organizations Think and Execute? The Importance of Inbound Marketing Mental Health Businesses and Organizations Helping Their People Executives Understand and Help Their Teams What to Do If You Feel Less Productive? Find more info about Lorena and what does he do using the links: https://www.linkedin.com/in/moraleslorena/ https://twitter.com/moraleslorenasf https://medium.com/@eledeloca Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Vices awards, and Francisco Mahfuz is one of those voices. When he was 10, his English teacher asked him to present in front of the class, and he said yes. When he was 20, he got offered a job that involved speaking in front of sullen teenagers, and he said yes. Throughout the years that followed, he said yes to every chance to tell his stories in front of an audience, and even became a National Champion of public speaking. But when friends suggested he should do it professionally, he always said “maybe one day.” In early 2019, when a series of unexpected events turned his life upside down, a good friend asked him that same question again and, this time, he finally said yes. When he's not speaking, coaching, or training, he's an independent financial advisor, helping people make better decisions about the money. He's also a published author, International Wealth Manager through the Chartered Institute of Securities & Investments, and fully qualified as a UK adviser. Who ever said men can't multi-task? Find more info about Francisco and what does he do using the links: https://www.storypowers.com/ https://amzn.to/3cGAP02 https://www.linkedin.com/in/fmahfuz/ Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Nemanja Zivkovic, CEO at Funky Marketing, joined me on the Modern Startup Marketing podcast. Mixing it up! This episode is a little different. I usually have venture-backed startup founders and marketing leaders come on as guests. This time I brought on a fellow marketing business owner to share his experience and wisdom. Nemanja started Funky Marketing in Jan. 2020, with a total of 6 employees at the time of the conversation. Funky Marketing is based out of Novi Sad, Serbia. They're helping B2B tech companies generate revenue growth, primarily through inbound and content strategies and scale. We covered a lot of juicy stuff, including: The term “agency” vs. “team” to describe the business; Nemanja's role as CEO at Funky Marketing; Who they look for in their ideal client (3 buckets); The types of packages that Funky Marketing offers to customers; Nemanja's past experience in B2C and now focusing on B2B (because there's so much to shake up); Where most clients get marketing and growth wrong (the big challenges that he's seeing repeatedly); Why to go after SQLs (not MQLs) and how to succeed by building a content machine; The problem with creating a content machine that's optimized for SEO, and why using social media to have direct conversations with prospects can be more meaningful; Marketing is not sales, so the timeline is not the same; How to shorten the time to close (HINT: use ads); Creating sales and marketing alignment (up to revenue); Starting a marketing company in Serbia - opportunities and challenges; Creating an event for marketers to do everything besides marketing; Tips from Nemanja - read comics to get better at marketing, get used to putting yourself into uncomfortable situations, and more. You can find Nemanja on LinkedIn: www.linkedin.com/in/zivkovicnemanja Find out more about Funky Marketing: www.funkymarketing.net For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen). You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. Our guest was Lazar Dzamic. It's hard to explain who Lazar is in just a few words. He's an Ex-Googler, Author, Content & Digital Storytelling Trainer. Author: The Definitive Guide to Strategic Content Marketing (with Justin Kirby), Kogan Page, 2018 Trainer: PwC Academy Mini MBA Programme - Marketing in the digital age; Lecturer at Business School Lausanne - BSL Keynote speaker: Leading Minds Worldwide (www.leadingmindsworldwide.com) Ex-Google ZOO Head of Brand Strategy NACE: turning light into heat - Google's data into compelling brand stories. Built the 'golden standard' strategy team, including the new breed of 'creative data scientists'. Lecturer at the Faculty of Media and Communications, Belgrade. Ex-Consultant: European Bank for Reconstruction and Development. Ex-Lecturer in Direct Marketing for UK Marketing Agencies Association. Planning director, brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays, etc. First-hand experience in leading digital transformation, digital capabilities building, and digital strategic enablement for agencies and clients. Three times Top 10 digital player on Marketing Direct's Power 100 list. Long-standing group leader for the UK DMA Awards. BOOKS: https://www.amazon.co.uk/Definitive-Guide-Strategic-Content-Marketing/dp/0749482222/ref=sr_1_1?ie=UTF8&qid=1508059659&sr=8-1&keywords=dzamic No-Copy Advertising: http://tinyurl.com/968ehm9 'Flowershop in the House of flowers' (2012) - a study of the surreal mentality of the former Yugoslavia through the lens of an obscure Italian comic book: https://www.behance.net/gallery/Flowershop-Project-illustration/14629507 'The Damson Tea: on the English, the Serbs and the 'fantasy' of emigration' (in Serbian): http://www.laguna.rs/n2977_knjiga_caj_od_sljiva_laguna.html SELECTED ARTICLES: http://bobcm.net/2017/01/21/should-behavioural-economics-in-marketing-be-regulated-or-hyped-down/ The 'Dark Brands': https://www.campaignlive.co.uk/article/marketers-learn-success-kalashnikov-dark-brands/1228516 Music: the band that predicted Brexit: https://www.facebook.com/ROYTHEBAND Find more info about Funky Marketing and Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ https://funkymarketing.net/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. Our guest Jake Dunlap. His team and he have built a firm rated higher than McKinsey in Management Consulting and Accenture in Sales Consulting by changing the way they define "consulting." How? They have created a new bar where the goal is results and not recommendations. Strategic vision and tactical strategy execution is how you generate results today. With 30+ employees and a network of 100s of top experts, Jake and his organizations are dedicated to helping individuals and organizations: • Align sales and marketing organizations to increase sales productivity 10-20% • Create replicability via advanced processes and sales methodologies • Automate follow up, data entry, and task management in CRM and the sales stack Highlights: • C-level sales leader and highly sought after industry thought leader, quoted by Forbes, Inc. and Huff Post. • First VP of Sales at Glassdoor (1.2 billion dollar acquisition - May 2018) • VP of Sales at NoWait (acquired by Yelp - March 2017) Find more info about Jake and what does he do using the links: • YouTube: Jake Dunlap - check out over 200 plus videos: bit.ly/2Qu3niE • Instagram: @jake_dunlap_ to get all the behind the scenes action • Linkedin: https://www.linkedin.com/in/jakedunlap/ Find more info about Funky Marketing and Nemanja: https://www.linkedin.com/in/zivkovicnemanja/ https://funkymarketing.net/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. Our guest was Peep Laja. He's a former champion of optimization and experimentation turned business builder. He does a lot of thinking, reading, and writing around business, strategy, and optimization. He's building a portfolio of companies, serving as a founder and my own angel investor. He uses the profits from existing businesses to build new ones. What's different about his approach is that he's not acquiring companies or investing in startups. He builds each business from ground-up - from opportunity spotting to customer development to product-market fit. He takes the business to millions in revenue, builds a team, and eventually let them take over day-to-day business ops. Find more info about Peep and what does he do using the links: https://cxl.com/ https://speero.com/ https://www.wynter.io/ Find more info about Funky Marketing and Nemanja: https://www.linkedin.com/in/zivkovicn... https://funkymarketing.net/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Vices awards, and Gaetano DiNardi is one of those voices. Gaetano began his professional career as a lost college graduate who didn't want to do anything in life other than become a platinum superstar music producer. It was his dream to produce gold records for the biggest artists in the world. He spent 5 years as a full-time music producer & songwriter in New York and worked with artists like Fat Joe, Shaggy, and Ryan Leslie. He loved it (and hated it) at the same time. The grind was brutal but gifted him with a unique competitive advantage in the business world. He realized that musicians & B2B companies have the exact same problems. - Cutting through the noise. - Building a trusted brand. - Developing an engaged audience. - Competing against the industry giants. - Converting leads into paying customers. - Transforming new customers into loyalists. He faced these challenges as a music producer trying to grow my brand. And without knowing it, he became a self-taught digital marketer. Literally, he fell ass backwards into SEO by blogging about his perils in the music industry. Eventually, his blog earned hundreds of thousands of views. His articles were earning free organic traffic because they ranked highly in Google. He built transferable skills and landed his first "real job" at an SEO company. The rest was history. In his first month of doing professional-level SEO, he was working with clients like Major League Baseball, Trojan Condoms and First Response Pregnancy Testing Kits. Just imagine, going from music production to doing marketing for condoms and the female anatomy! His background as a musician combined with my technical marketing acumen creates a unique hybrid of creative & analytical skills - this is the secret sauce that sets him apart from the rest. He has earned results for VC backed startups, popular eCommerce brands, and Fortune 500 behemoths. Today, he's responsible for Demand Generation Marketing at Nextiva, a leader in Cloud Communications. His core specialty is Full-Funnel Demand Gen, with a focus on new customer acquisition via channels like SEO/SEM, Conversion Rate Optimization, Marketing Automation. Find more info about Gaetano and what does he do using the links: https://officialgaetano.com/about/ https://www.linkedin.com/in/officialg/ https://www.nextiva.com/blog/what-is-a-virtual-phone-system.html Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. This episode is a part of the Funky Marketing Top Vices awards, and Sara Pion is the first one you'll hear from that list. Sara has been in the B2B SaaS world since she graduated college, almost 4 years ago. Starting at Drift and creating the framework for best practices in conversational marketing, then making her way to Alyce to help drive in a new era of personal experience in sales and marketing, Sara is passionate about leveraging technology to make marketers better at their jobs, and better people. From #5to9 you can catch her working on her own Podcast called Self Control & Cheese, training for a half marathon, reading, and eating. Find more info about Sara using the links: https://www.linkedin.com/in/pion/ https://anchor.fm/selfcontrolandcheese Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
"Human elements matter even more as tech takes over new and more aspects of our lives." Nemanja Zivkovic (CEO @ Funky Marketing) joined Megan Bowen on The Unwritten Playbook to talk about the role of marketing in a business as a whole. He shares why marketing can only be great if management understands it, and how monumental of a role leadership plays in the effectiveness of an organization's marketing team. They discuss the importance of adopting a long term mindset and how feeling pressure to do things quickly and for the short-term often causes poor results.
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. In this episode, our guest was Mario Krivokapic. Mario has been doing sales for 20 years. He has created & lead several teams to high performance using coaching and training. His proudest moment came as a Senior Account Executive for Content Insights (SaaS sales). Apart from really enjoying doing sales, he's a certified Erickson & PCM coach and NLP practitioner and a junkie when it comes to reading and education. He has consulted with numerous B2B companies and Startups across Europe currently serves as a Lead Sales Mentor at Startup Wise Guys. And he's a fellow beardman! We talked about many things. Sales after COVID-19 Sales processes in SMBs vs. Enterprise Marketing vs. Sales And many other things! Find more info about Mario using the link: https://www.linkedin.com/in/mario-krivokapic-1ba3789/ Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. In this episode, our guest was Irit Levi. With 11+ years of workflow optimization under her belt, she knows a thing or two about how to run a great (read: lucrative) business, and she's here to take your small business to the next level, and beyond. She translates chaos into order. She has a robust knowledge of the most cutting-edge software on the market based on over a decade of experience. She takes the 328 tasks on your plate and narrows them down into concrete, step-by-step processes that propel you forward. You waste 0.0 minutes on inefficiency, so you can get more done in far less time. Find more info about Irit using the links: https://www.day-by-day.biz/ https://www.linkedin.com/in/irit-levi/ Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. In this episode, our guest was Jared Robin, co-founder of the fastest-growing community on Linkedin - RevGenious. We talked about: Community How to create one How to grow it inside and outside We talked about
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. In this episode, our guest was Tara Horstmeyer. Tara is the Director of Partner Success at Gravy, a fast-growing startup specializing in a human-based approach to failed payment recovery. Tara has held positions spanning across multiple industries, including journalism, publishing, ministry, content creation, sales, marketing, and leadership. Most recently, Tara pioneered Gravy's human-centric approach to video and voice messages for personalized prospecting, which has led to countless new clients and predictable MRR for Gravy. We talked about managing and leading teams, Linkedin (can't help it), company culture, copywriting, humanizing sales, content in sales (SDR), and tons of other topics. Find more info about Tara using the links: gravysolutions.io https://www.revgenius.com/mag/the-sales-professionals-guide-to-copywriting-success-101 Find more info about Funky Marketing and Nemanja: https://funkymarketing.net/ https://www.linkedin.com/in/zivkovicnemanja/ Enjoy listening and send us the feedback! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing. Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing. In this episode, our guest was Anna Furmanov. Ever since she was a child, Anna has been a creator. She loves to paint, build, design, and communicate. She also enjoys understanding people and what makes them tick. She helps startups and marketing teams implement marketing programs that drive revenue. Anna has 10+ years of marketing experience at big-name brands (Groupon, Blistex, Del Monte Foods), SMBs, and startups. She has led marketing at two tech startups. After that, she has started up her own marketing consultancy so that she could reach more startups and SMBs. Her sweet spot: Seed, Series A or Series B funded startups, and understanding the kind of marketing you need at a 10-person versus a 150-person startup to hit your growth numbers. You can find out more about what Anna does on the link https://furmanovmarketing.com/. We talked about many things. Expect a conversation around topics such as: How to prioritize marketing efforts for startups How to start a company during the pandemic and with kids ages 4 and 6 (!) What's been transformational about her journey.. It's very different to start your own thing vs. marketer in corporate; hint: it has to do with a personal brand Create a 1-page marketing plan your whole team understands and can reference She has been posting 3x per week on LI and still able to gain followers and profile views - very doable! Marketers need both the time (and space) to think. To dwell. To be creative. This "think time" can sometimes feel scarce, especially when you're in a full-time "all hands on deck" role. And especially if the entire family is home! So how do you work this time in? Enjoy the conversation! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing (https://funkymarketing.net/). Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing. In this episode, our guest was Zineb Layachi. (https://www.linkedin.com/in/zineblayachi/). Currently based in Barcelona, she is an active player in the startup ecosystem as a marketing strategy consultant and mentor to B2B early-stage startups. As co-founder and cohost of PitchSLAP, she makes founders pitch ready by getting them out of their own heads. You can find out more about what Zineb does on the link https://www.lessimoreyou.com/. Oh my, we talked about so many things. Expect a conversation around topics such as: Why be on LinkedIn? How to measure demand? Pitching Finding your Audience Moving from corporate to freelance Enjoy the conversation! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing (https://funkymarketing.net/). Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing. In this episode, our guest was Nick Bennett (https://www.linkedin.com/in/nickbennett1/). Nick is a Director of Field Marketing, North America, at Logz.io. He's a personal branding advocate involved in B2B SaaS marketing, brand builder, and revenue-driven marketer. We talked about baseball, basketball, but also about field marketing, personal branding, and many other things. Enjoy the conversation! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people. It is organized by Funky Marketing (https://funkymarketing.net/). Your host is Nemanja Zivkovic (https://www.linkedin.com/in/zivkovicnemanja/), CEO, and Founder of Funky Marketing. In this episode, our guest was Yaagneshwaran Ganesh (https://www.linkedin.com/in/yaagneshwarang/). Yaag is a Top 100 martech influencer, author of 7 books, TEDx speaker, and the host of The ABM Conversations Podcast (https://the-abm-conversations-podcast.simplecast.com/). You can find out more about him on his website www.yaagneshwaran.com. Yaag told us his story and we talked about Content marketing and Revenue marketing. Enjoy the conversation! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Digital Masters: Growth Marketing Strategy, Tactics & Technology
Subscribe to the Podcast https://sgplabs.com/subscribe - How services are different from B2B products - How to approach a marketing strategy - Building a holistic demand generation strategy - Running a Facebook ad campaign to generate awareness - Why your story is important - Building a content machine - Reach out to Nemanja: nemanja@funkymarketing.net https://funkymarketing.net/
Nemanja is the founder of Funky Marketing, where they help B2B companies generate consistent revenue growth with cost-efficient strategies. They're based in Serbia, but they work with companies all around the world. His background in activism, youth-work, and community building gives him, in my opinion, a very unique experience and perspective which I wanted for you guys to listen to. In this episode, we talk about… - Our love for basketball - The role of the CEO in the company - Content marketing in B2B
Nemanja Zivkovic is an experienced and hardworking digital marketing professional working as Director of Operations at Default Design, focused on helping people with conversions, marketing automation and website personalization. You can learn more about Nemanja here: https://www.linkedin.com/in/zivkovicnemanja/ This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support
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