Podcasts about havas group

In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand […] The post The Future of Music in Branding with Havas Group and The Elements Music appeared first on The Sonic Truth.

It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research.Jim's guests on The CMO Podcast are Mark Sinnock, the Global Chief Strategy, Data and Innovation Officer at the Havas Group, and Joanna Lawrence, the global chief strategy officer at the Havas Media Network. Havas is one of the oldest and largest global communications companies. Founded in 1835 in Paris by Charles Louis Havas, today the group does business in 100 plus countries, with roughly 23,000 people; annual revenues approach $3 billion Euros. Each year since 2009 the Havas group has designed and fielded a massive research project called Meaningful Brands. The intent is to provide insights and guidance on how to build a brand that has deep meaning for its customers, thereby driving sustained growth and profitability. The scope is impressive: more than 1.5 million interviews, in 24 countries, with 41 categories and 2600 brands analyzed. Tune in as Jim chats with Mark and Joanna about learning from the latest Meaningful brands study.Havas' 2024 Meaningful Brands™ Global Report: People Face ‘Permacrises' with Resilience: https://havasmedianetwork.com/news/havas-2024-meaningful-brands-global-report-people-face-permacrises-with-resilience/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The agency team responsible for the blockbuster launch of the Suicide Squad: Kill the Justice League spot featuring celebrity talent Will Arnett and Ron Funches for Warner Bros games. Phil Khosid Co-Founder and Chief Creative OfficerStanton Hill Head of ProductionBattery - 3X Ad Age Creative Agency of the YearAdvertising as sought after as Entertainment. This episode is packed with wisdom from Phil and Stan's combined experience. Some of our favorite highlights from this episode: What is the undeniable work that you've done? There's too much at stake to train you. I have to know you can do this.Consider making a spec (to show us you can do this)Battery has worked with  EA Games, Land O'Lakes, Netflix, Royal Bank of Canada and Warner Bros. Battery is a lead creative agency of the Paris-based Havas Group with offices in Los Angeles, Chicago, Toronto and Shanghai.If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Yannick Bolloré, Chairman and Chief Executive Officer, Havas Group, and Chairman of the Supervisory Board, Vivendi is Ben's very special guest for the final episode of Season Two. Exploring the outlook in media for 2024 and discussing how media and entertainment converge in culture to create meaningful moments highlights of this fascinating conversation include:· On how global versus local plays a role for brands when creating media that matters, Yannick Bollore underlined when he became CEO of Havas in 2013, “we were living in a world of happy globalization” with much of the world sharing the same values, beliefs, and it was very easy to have a global campaign for brands Since then we have seen the rise of nationalism, war in Europe and the catastrophic situation in the Middle East. “Today, it's becoming increasingly difficult to talk about happy globalization and for brands, we need to adapt to this new reality. To have a global network with very strong local agencies is becoming more and more important.” · Today you cannot just pay for people attention. You have to earn it. At Havas, we have gone through a huge shift in our strategic plan. First, creating the Together strategy, with all talent in the group gathered in one place we call the Villages. Creative people working together with the media. A holistic approach to content and advertising. · The role of culture to earn attention is key...Brands need to become cultural brands to stay relevant to their consumers or to become relevant to their consumers or prospects. · Entertainment, Social Commerce and AI three key trends for the year ahead. On AI Yannick says: “It's creating a structural change for our industry. I believe AI will, in terms of transformation, be as important as the revolution in the eighties or the digital revolution from 2000-2010. This is why we have been investing a lot in terms of money, resources, people. I think it's important that communications group become a best in class to support their clients in their AI transformation.“ · On the importance of respect, diversity and sustainability brands need to go through a strong transformation, not just to bring a great product at an affordable price, but to do more. “I believe in meaningfulness. I believe in diversity. Three brands out of four can disappear today.* No one would notice or care. When people are shopping today, they want to wear brands, they want to buy products that are creating something bigger than themselves.” * Havas' proprietary Meaningful BrandsTM Survey · The media Yannick turns to when looking to get inspired? The Meaningful Media Podcast! We'll be back in 2024 to bring our cherished listeners a host of new interviews with media luminaries for their take on media experiences and hearing directly from consumers on the media that matters. Until then, take care all and stay tuned in 2024!The Meaningful Media Podcast Team

Cómo aprovechar el marketing digital, Daniela Rodas, Global Digital & Project Manager en Havas Group, analiza las principales estrategias para beneficiarse de las oportunidades y herramientas del marketing en la era digital.See omnystudio.com/listener for privacy information.

A look at what is look at what is to come for Paramount and Network Ten as changes to its sales division continue (1:59). The team then discusses the industry's response to Ben Shepherd's call for advertisers to consider their role in funding certain sections of the media (6:22). Next, with the new leadership structure at Havas Group finally shaping up, what will the hold co's local operation under James Wright look like (13:11)? Finally, interviews with HT&E's Ciaran Davis (18:35) and MFA's Sophie Madden (28:17).

Russia did not just attack Ukraine in 2022 – and not only militarily. The war started in 2014, and both propaganda and Information warfare have been at the forefront of Russia's efforts to control, dominate and coerce the people of Ukraine. But a whole community of Digital innovators – marketers and software engineers have fought back. They have been creating new ways to tackle disinformation, promote truth, and tackle weaponised social media. Along with the other Digital innovators they are creating a new frontline in the fight for democracy, and in many ways are far ahead of the West in advancing techniques for Digital counter insurgency and Info Ops. Anastasiya Baydachenko is a Digital Media specialist with over 17 years of work experience within leading network and local advertising agencies. She is Chief Executive Officer of IAB Ukraine – The Interactive Advertising Bureau, an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. She is also Chief Operating Officer of Razom Communications, a Digital Media agency in the Kiev Region. She has previously been Chief Transformation Officer at IPG and Havas Group, a leading Western media company.

Slowing global ad spend forecasts, geopolitical instability, a cost-of-living crisis, the continued impact of climate change and more loom large as brands and agencies plan for 2023 and beyond. For the final episode of Season 1, The Meaningful Media Podcast brought together a panel of visionary CEOs to share perspectives on the challenges and opportunities facing brand marketers and agencies in the year ahead. Tom Denford, CEO, ID Comms Group, Peter Mears, Global CEO, Havas Media Group and Chairman of Havas Group's North America Village and Donna Murphy, Global CEO, Havas Creative & Havas Health & You join host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group to explore brand resiliency, client and agency-side transformation, the future of meaningful brands and much more. A conversation not to be missed!Enjoy! Happy Holidays to one and all!

This episode has been a pop-up because of the mesmerising experience in a Musical Concert of the Havas Group. They are Uzbek singers and musicians who sing Bollywood - Hindi Songs. They have done more than 100 shows in India in the last 6 years and have a HUGE Fan base in Uzbekistan and India - FOR HINDI SONGs. With the mention of this concert - DIL HAI HINDUSTANI, I am narrating a Nazm and a self-composed Poem --- Send in a voice message: https://anchor.fm/teacherparv/message

Andre Gray is the Chief Creative Officer at Annex 88, which is part of the France-based Havas Group – one of the world's largest communications companies. Annex88 believes that brands thrive only when they bring culturally representative creative ideas to the market.Andre has a resume befitting a top creative person in a top agency. He spent the bulk of his career in Europe, where he was the global lead on Adidas and Gatorade. He has also worked at creative agencies Digitas LBi, the Grey Group, and TBWA/Neboko.Andre is the author of "Digital Anthropomorphism: Humanizing the Brand, a Master of Arts in Global Communications." He is a staunch advocate for underrepresented voices and lives to add to the cultural conversation. For him, it is not what you say, but what you do. In this episode, Andre and Jim discuss his involvement in the documentary, Black Madison Avenue: 7 is Not Enough, which gives a raw look at the Black experience in advertising. The also dive into why brands must understand their role in culture and the importance of the CMO and CCO relationship. Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022 Word of the Year: Ep. 32 of Red Sky Fuel for Thought Podcast What You'll Learn in This Episode:o  Why we chose “resilience” as our 2022 Word of the Yearo  Other interesting words our survey yieldedo  Other 2022 words of the year from institutions around the globe Since 2020, Red Havas has named a global word of the year (WOTY). The selection of this word is informed by quantitative input (via a Havas Group employee survey) and qualitative input (from a mix of global communications pros and thought leaders across the industry). Ultimately, it's identified by an internal team at the agency who considers all words received, not only numerically but thematically. This year, when reviewing the submissions that poured in from every corner of the world, two categories of words stood out to us. One stream was around words related to flexibility, fluidity, adaptability, agility, comeback and change. The second was around our feelings, behaviors and attributes as people. The category with the most “votes” were resilient/resiliency, grit, enduring, tenacious and persevere/perseverance — all of which are aspects of resiliency. Ultimately, we chose resilience as our 2022 Word of the Year. In this month's episode, host Nancy Anderson, VP of social and content, speaks to fellow Redsters James Wright and Ellen Mallernee to discuss our 2022 Word of the Year and dig deeper into some of the other popular and interesting words, both from our survey and from around the world. To kick off our conversation, James Wright, CEO of Red Havas Group and global chairman of the Havas PR Global Collective, talks through our rationale for selecting resilience as our 2022 word of the year. “I think resilience encapsulates 2022 perfectly,” says James. “It's a great word that has a lot of stretch for what's happened to us all in this last year. I love its connection to resilience theory, which looks at how people are affected by things such as adversity, change, loss and risk and how they can adapt and become stronger as a result. So, it has some symmetry to last year's word of the year, which was adapt.” “It's a beautiful word with a backbone,” adds Nancy. “Resilience is not a matter of getting knocked down by a difficult circumstance and then staggering blindly into the next challenge. Rather, it's about gleaning wisdom from those difficult circumstances and getting back up with conviction and confidence.” “Our word of the year really shows that we have been through the wringer, but we're always going to keep trying,” says Ellen Mallernee, VP of content. “Language has the power to help us reframe difficult circumstances in positive ways, so each year we aim to choose a word that has some forward momentum to it. Resilience just feels right.” Next, Ellen walks through some of the other words of the year chosen by institutions from around the world. Some of the ones she touches on include:·     Gaslighting, chosen by Merriam Webster, which is the act or practice of grossly misleading someone especially for one's own advantage·     Goblin mode, chosen by Oxford English Dictionary, defined as the idea of rejecting societal expectations put upon us in favor of doing whatever one wants to·     Permacrisis chosen by Collins English Dictionary, which is a term used to describe the plethora of ongoing crises that nations across the globe are facing·     Teal chosen by Australia National University, which is an adjective relating to an independent political candidate or politician who advocates for greater integrity in Parliament and more action on addressing harmful climate change·     Smash chosen by DW, an English word popularized among German youth that roughly means to start something with someone, pick someone up, or have sex with someone·     Homer chosen by Cambridge Dictionary, which was searched for nearly 75,000 times on the Cambridge Dictionary website during the first week of May when it was a Wordle answer, disgruntling many players whose winning streaks were ended by the unfamiliar American baseball term Within our own survey, we also received some interesting submissions, including words like transmogrify (to change or alter greatly and often with grotesque or humorous effect) and quiet quitting (doing the minimum requirements of one's job and putting in no more time, effort or enthusiasm than absolutely necessary). Each of the panelists then walk through some of their personal WOTY submissions. “Similarly to last year's word, I chose adaptability, which is the quality of being able to adjust or adapt,” says James. “We now live in a constant state of adapting and adjusting the way we work, live, think and educate ourselves. We also must adapt our expectations for current issues, from equality and climate change to war and conflict; from navigating misinformation and disinformation to adapting our approach to business and politics. The art of adaption is a craft we're all learning to master. The world needs a rethink, and we need to be open to modifying every part of our lives to help improve our communities and society.” “It's always tough to identify a word of the year because it requires introspection and retrospection and the ability to examine the collective experience,” says Ellen. “Ultimately, I chose metamorphosis as my word. We've all been through the gauntlet, and this was the year we got to decide how we wanted to emerge from a painful chapter.” “Most people focused on the positive with their chosen words,” adds Nancy about our survey results. “I think that really ties back to our word of the year, as we're forever resilient, always picking ourselves back up, treating hardships as a learning lesson, and marching forward.” Closing out our discussion, our guests reflect on this year's word and look ahead to what 2023 may bring, foreshadowing our annual Red Sky Predictions report that will be releasing in January. “In 2023, I'm hoping for growth as a nation, as a human race, as a community and as an economy,” concludes James. “But I also think there's a word we may or may not be talking about in a year's time: Twitter.” “I hope that next year, our word isn't so much about having to cope,” adds Ellen, rounding out our discussion. “So, while I haven't identified what my ideal word for 2023 would be, I just I hope for good things for all of us. We deserve a break.” Give “Red Sky Fuel for Thought” a listen, and subscribe to the show on iTunes, Spotify or your favorite podcasting app. Don't forget to rate and review to help more people find us!Follow Red Havas for a daily dose of comms news:·     Twitter·     Facebook·     Instagram·     LinkedIn Subscribe:Don't forget to subscribe to the show using your favorite podcasting app.·     iTunes·     Spotify What did you love? What would you like to hear about next?Remember to rate and review today's show; we'd love to hear from you!  

On this week's Mumbrellacast, Andrew Banks and Kalila Welch join host, Calum Jaspan to discuss the week's news, which included a big appointment at Dentsu, and a big departure at Havas too. Then, Livewire co-founder and co-CEOs Indy Khabra and Brad Manuel join the podcast.

What are the changing paradigms of building brands over last two decades? How can brands influence the narrative & drive conversations in today's world ? How do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ? How has the role of brand strategic planning evolved in today's world? Neeraj answers the above questions and many more, as he lays down the agenda for building brands in today's digital world. Neeraj Bassi is a strategic marketing advisor with 25 years of experience. He has been a brand strategy leader, and has been part of top advertising (Ogilvy, JWT & McCann) & market research (TNS, NFO, IMRB) networks . Till recently he was the Group Chief Strategy Officer of Havas Group, India. He is a MICA graduate. Email him at neerajbassi @gmail.com Connect with him on Linkedin linkedin.com/in/neeraj-bassi-438620a Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Introduction to Neeraj 03:26 The Brand Idea Paradigm 08:33 The Brand Ideal or Purpose Paradigm 14:06 The Brand Interaction or Conversation Paradigm 25:25 How can Brands Influence Narrative 35:05 Brand Campaigns of Today vs Yesterday 44:17 Challenge for Brand Strategic Planning in Today's World 47:52 Personally Speaking with Neeraj - Rapid Fire Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/ #brandideal #brandinteraction #brandconversations #customerengagement #brandpurpose #integratedcommunicationcampaigns #brandingstrategy #marketingcampaigns #digitalbranding #Campaignplanning #Digitalbrandbuilding #branding101 #brandmanagement #brandstrategyprocess #brandvision

Adam Graham is Founder and Managing Director at Gray Matters and BD Matters, they work with agency owners and their teams to attract and win new business.  Adam was responsible for winning a game-changing piece of business for Vizeum when they won the Camelot account for £50m. He has also held business development roles at RAPP, Isobar and Havas Group before starting Gray Matters. We talk about:

Series 3 opens with the view from the C-Suite in a special U.S. episode. As Covid continues to impact the way offices run, and workers signal very clearly they have changed how they want to work we hear from six key business leaders: Anoushka Healy, Chief Strategy Office, News Corporation; Patti Clarke, Global Chief Talent Officer, Havas Group, Joanna Swash, Group Chief Executive, Moneypenny, Rob Burger, Executive Director, Sterne, Kessler, Goldstein & Fox;Candace Carroll, Chief Financial Officer, Skidmore, Owings & Merrill, and Jeremy Sirota, CEO, Merlin. But we open with an in-depth discussion with Nicholas Bloom, William Eberle Professor in Economics, University of Stanford to crunch the latest data for us. Programme Partner: Moneypenny

How does an international communications firm ensure employee well-being in times of extreme uncertainty? Patti Clarke, Global Chief Talent Officer of Havas Group, speaks with Michelle Labbe, Toptal's Chief People Officer, about rising anxiety levels among workers and how companies can help.Some Questions Asked:At almost 200 years old, how does Havas continue to evolve? (2:25)What have you seen in terms of employee engagement trends? What do employees need right now? What will they need in the next six to 12 months? (10:42)How is Havas expanding opportunities for its women employees? (17:27)Links:The Talent Economy podcast Patti Clarke - LinkedIn Havas - LinkedInMichelle Labbe - LinkedInToptal - LinkedIn See acast.com/privacy for privacy and opt-out information.

Plongez au cœur de l'innovation en découvrant les startups du Havas Startup Accelerator, l'incubateur de startups du groupe de communication Havas !  Un hors-série de 8 épisodes pour décrypter l'impact de la tech sur le monde du marketing. 

Plongez au cœur de l'innovation en découvrant les startups du Havas Startup Accelerator, l'incubateur de startups du groupe de communication Havas !  Un hors-série de 8 épisodes pour décrypter l'impact de la tech sur le monde du marketing.

Building a brand is just like a jigsaw. And a clearly defined brand philosophy is one such crucial piece!In this episode, Vani speaks with Bobby Pawar, who decodes Nike's brand philosophy and explains the reason why ‘Nike Doesn't Do Funny Shit'.

Arthur Powell, Jr. received his BA in Graphic Design from Howard University and studied Communications Design for graduate school at Pratt Institute. Arthur has helped design the logos and fitness apparel for hundreds of companies including Be More Today's book and company logo as well as the logo for the Be More Today Show and all BMT race apparel.  Arthur is an Epic EMR Software Consultant and provides implementation/activation training & support for healthcare providers. Some of the networks he has been able to serve include but are not limited to Cambridge Health Alliance, Cambridge Hospital Boston, MA -Community Health Network, Indianapolis, IN - Yale New Haven Health, Yale Medical Group - New York Presbyterian / Columbia, Cornell Medical Group & Hospital for Special Surgery. Prior to working in healthcare IT Arthur worked in the apparel design industry. He had the opportunity to work with TAA Apparel as a Technical and Menswear Designer for clients Macy's, Target, JCPenny & Walmart. Fresh out of school he started his career in advertising working with boutique firm MVBMS under the HAVAS Group. There he had the opportunity to work alongside clients Volvo, Evian Water and Orangina to name a few. Upon leaving HAVAS he landed a gig at Disney Buena Vista Internet Group when the internet was just emerging. As associate producer he worked with numerous clients to plan their strategies for ABC, ESPN and the OSCARS platforms online. His special interests include all things art and design, travel, running, health and fitness, crypto investing Groups/Clubs: BMT, Spartan Sundays, Spartan Sundays Running Club, and NYRR.  Follow him on IG @bgr8nyc.  --- Send in a voice message: https://anchor.fm/bemoretoday/message Support this podcast: https://anchor.fm/bemoretoday/support

What You'll Learn in This Episode:· How the pandemic has accelerated a fourth industrial revolution· Why prosumers' favorability of Big Tech companies has increased during the pandemic· How the way we view tech has evolved from important to essential· Ways that prosumers want Big Tech companies to be held more accountable How is it that, despite intense scrutiny and criticism in recent years, Big Tech companies such as Amazon, Google and Facebook have seen their favorability drastically improve among consumers? In a word, it's the pandemic, according to Sebastien Houdusse, chief strategy officer of BETC Paris. As everyone isolated within their homes, technology was the thread that kept us cheerful, entertained, informed and connected, he says.A guest on this month's episode, Sebastian authored the latest edition of Havas Group's Prosumer Report. Called “Tech Forward, Why The Tech Trial Won't Happen,” the report is rooted in an expansive study of 16,000 people across 32 markets and asks whether or not these companies can maintain this newfound public support.In this episode, we take a deep dive into the implications of this report and what it all means for consumers, with a discussion moderated by Red Havas' Pattie Sullivan, joined by Sebastien and Jeremy Dale, CMO of Likewize. “We were actually very surprised by the data at first,” says Sebastien. “But when you think about it, Big Tech actually helped us amid the pandemic to stay connected with our loved ones, to stay entertained, and to continue to work, shop, teach, and learn. At a time where some governments were seen as failing, trust in tech was rising. We already knew that tech was useful in our daily life. But thanks to the pandemic, we realized that we couldn't live without it.” Says Jeremy, “We know we're living in the fourth industrial revolution, where the speed of change is like nothing we've ever seen before. The pandemic has just accelerated that change even more, and I don't think we will ever entirely go back to the way we were before.”While it may seem that we have become overly reliant on technology, consumers have widely expressed that tech innovations have improved their lives. Regardless, many consumers insist on holding tech companies accountable for the collateral damage they cause.“80 percent of our prosumer sample think that tech giants have acquired too much power in our society,” says Sebastien. “They say these companies should treat their employees better, should support local businesses in the countries they are settled in, and should practice sustainability.”The episode wraps with Red Havas VP Ellen Mallernee Barnes firing off a new set of questions for Red Questionnaire guest Nigel Hughes, managing director at Red Havas UK. Their conversation covers a myriad of topics from current guilty pleasure (The royal family) to how he describes his job to his own family (it's not so easy!) to the book he's currently rereading (“The Fame Formula: How Hollywood's Fixers, Fakers And Star Makers Created The Celebrity Industry").The latter traces the origins of the public relations industry, men who stepped out of the circus life carrying the legacy of P.T. Barnum and applied it liberally to vaudeville and the movies. Says Nigel, “If you tell somebody they can't do it, they'll want to do it. For publicists, that's one of the oldest tricks in the books.”Give “Red Sky Fuel for Thought” a listen, and subscribe to the show on iTunes, Spotify or your favorite podcasting app. Don't forget to rate and review to help more people find us!Connect with Red Havas: Also mentioned on this episode:· Sodajerker On Songwriting· The Fame Formula· Lack of lorry drivers in UK leads to empty shelves and uncertain futures· Piers Morgan and Louis Theroux lead celebrations as Emma Raducanu wins US open: ‘Pure class' Follow Red Havas for a daily dose of comms news:· Twitter· Facebook· Instagram· LinkedIn Subscribe:Don't forget to subscribe to the show using your favorite podcasting app.· iTunes· Spotify What did you love? What would you like to hear about next?Remember to rate and review today's show; we'd love to hear from you!

The fifth GfK radio ratings survey dropped this week, delivering a significant boost for AM radio stations, particularly those in locked down cities where listener appetite for news has increased. But things might not be quite that simple.Virgin Australia was the latest airline to tap into a vaccine push in its new brand campaign, unveiled this week. So how does the campaign compare to last week's Qantas campaign, and we look at other new vaccine-based campaigns out now from Telstra and Woolworths.Plus, Calum Jaspan speaks with Havas Group Australia's Virginia Hyland, Simone Gupta and Laura Aldington, about how the industry shapes up when it comes to diversity and inclusion, and creating better pathways and environments for those entering the industry.

Paul Frampton is a customer & People-focused tech & marketing leader. He is the President of the marketing consultancy and agency: Control v Exposed (CvE), which advises brands on Media Operating models, Martech/Data strategy & ‘Right Housing' alongside providing data-driven activation and execution for all addressable media channels. Paul is also the host of the ‘Time for a Reset' podcast. As well as being the former CEO of Havas Group in the U.K. & Ireland with 950 people and £85m revenue. He became EMEA CEO for disruptive B2B2C travel tech startup hi Inc (formerly Tink Labs) backed by Foxconn and Softbank.

Charu Aggarwal is a Chevening Scholar awarded by British Commonwealth, and comes with more than 20 years of digital, creative & media strategy experience on Fortune 500 brands like P&G, GSK, Samsung, FOX Network & Nokia in Global, APAC and MENA remits. In this week's episode of our D&AD Jury President Series, Charu Aggarwal (Head of the Media Jury) talks about the importance of diversity in the judging room. The rise of DEY, and shift in the media landscape towards long term behaviour change.

Paul Frampton is a customer & People-focused tech & marketing leader. He is the President of the marketing consultancy and agency Control v Exposed (CvE), which advises brands on Media Operating models, Martech/Data strategy & ‘Right Housing' alongside providing data-driven activation and execution for all addressable media channels. Paul is also the host of the ‘Time for a Reset' podcast. As well as being the former CEO of Havas Group in the U.K. & Ireland with 950 people and £85m revenue. He became EMEA CEO for disruptive B2B2C travel tech startup hi Inc (formerly Tink Labs) backed by Foxconn and Softbank. We discuss:

Cuarta entrega del Summer Podcast que nos ayuda a conectar con profesionales asturianos que participaron en la 1ª Edición de Non Stop Asturias y a través de los vamos a recordar algunos de los paneles que se desarrollaron ese día. Más de 70 profesionales participaron desde los 5 continentes y desde más de 30 ciudades a lo largo de 18 horas de contenidos en directo.Este cuarto panel moderado por Cristina Mitre nos lleva a Oriente Medio donde tiene la oportunidad de conversar con Alberto Canteli que desde Dubai desarrolla su actividad profesional para Havas Group como CEO para Nordics CEE & Middle East, South East of Asia, Korea & Japan, José Manuel Granda que trabaja para Saudi Aramco como Power Systems Engeeniring  y por último Marcos García que desarrolla su actividad como Especialista de Desarrollo en Qatar Gas. Cuatro grandes profesionales que desarrollan su actividad en una zona geográfica seguro por descubrir por muchos de nosotros.¡Empezamos!

What You'll Learn in This Episode: · Why reactions to the COVID-19 vaccine vary so widely from country to country · The implications of the pandemic on the future of health, the medical community and brands · What consumers expect of brands post-pandemic and how brands can accommodate those expectations How is it that the COVID-19 vaccine, in the midst of its historic global rollout, is being met with such a staggering range of reactions? Marianne Hurstel, chief strategy officer for BETC Paris, tackles this topic in a roundtable segment with podcast host Linda Descano, CFA®, EVP of corporate communications and executive visibility at Red Havas. Marianne co-authored Havas Group's new Prosumer Report, “Health and Hygiene in the Post-COVID-19 Era,” which springs from a massive study of Prosumers that Havas fielded at the beginning of 2021, drawing on reactions to the current global health crisis from more than 15,000 participants across 31 markets. The report tracks variances in attitudes to the vaccine by country and culture and analyzes what the aftermath of the pandemic can be expected to mean for healthcare, the medical community, and brands. What are Prosumers? Havas identifies them as the leading-edge 15-20% of consumers, usually 6-18 months ahead of the mainstream, forward thinking, influential, proactive and socially and/or environmentally conscious. Often the best indicator of what's to come for brands and businesses around the world, Prosumers are certainly worth paying attention to.  As Linda and Marianne explore together, trust in science, scientists, and government authorities has become a critical component of mitigation efforts in the age of pandemic. While most global Prosumers expressed faith in the COVID-19 vaccines available at the time of the study, nearly two-thirds of those in the Czech Republic and around half of Prosumers in France and Belgium did not. Among Prosumers who don't trust the vaccines, the vast majority (83%) worry that the development process was “too rushed,” while—more worryingly—around a third simply don't trust the people and institutions promoting the vaccines. Marianne explains, “Trust is one of the things that is key in the way people will get vaccinated. When we looked a bit deeper, we saw that the level of distrust was really linked not only to the rushed elaboration process of the vaccine, but to a deeper distrust in the institutions that promote the vaccine.” When Linda goes on to ask what the relationship between hygiene and health will be like going forward, Marianne says, “COVID, for 83% of Prosumers, heightened our awareness and aversion to germs. Now we see [germs] more or less everywhere, on every surface, on clothes, in the air. If someone starts coughing in the subway, everyone looks at him like if he was a terrorist.” The Prosumer study also found that, post-COVID, more people will pay attention to keeping a clean home and to the cleanliness of bathroom stalls, restaurants, and public transportation, as far more people now correlate cleanliness with health. The implications of this on everything from the market for germ-killing products to pharma companies to healthcare systems will be profound. For our Red Questionnaire segment, which asks a different industry leader the same set of questions each month, Shailo Rasanayakam, integrated senior account manager, global clients, for Red Havas U.K., picks the brain of Rachael Sansom, managing director at Red Havas U.K. A comms leader and brand reputation expert in the U.K. with over 20 years' experience, Rachael has experience leading agencies as well as working in-house for leading brands such as Motorola and Random House. She is confirmed as judge at the Cannes Lion creative awards this year and has been included for the second year running in the PRWeek Power Book. With Shailo, Rachael discusses everything from her favorite interior design Instagram account to the fate of TikTok (“I think a lot of brands are very nervous about TikTok; however, those that have embraced it have really shown how powerful it can be”) to her perspective on life after the pandemic. “My key message to everybody is just live your life,” says Rachael. “If COVID has taught us one thing it's that life can be very short. It's important that we all get the most out of, frankly, the lovely texture that is life moving forward.” Give “Red Sky Fuel for Thought” a listen, and subscribe to the show on iTunes, Spotify or your favorite podcasting app. Don't forget to rate and review to help more people find us!   Connect with Red Havas: Follow Red Havas for a daily dose of comms news:  - Twitter - Facebook - Instagram - LinkedIn Subscribe:  Don't forget to subscribe to the show using your favorite podcasting app. - iTunes - Spotify What Did You Love? What Would You Like to Hear About Next? Remember to Rate and Review today's show; we'd love to hear from you!   Also Mentioned on This Show: · Havas Prosumer Report: “Health and Hygiene in the Post-COVID-19 Era” · Charli D'Amelio on TikTok ·        Retrouvius Instagram account

Jorge A. Plasencia is co-founder, chairman, and CEO of Republica Havas, one of America's leading creative, media, and communications agencies. Since launching the agency in 2006, he has provided strategic, brand, communications, and growth counsel to Fortune 500 and blue-chip companies. One of Inc. magazine's fastest-growing companies in America, Republica joined forces with Havas Group, a subsidiary of Paris-based Vivendi, in 2018. Since its founding, the agency grew to become the No. 1 U.S. independent multicultural agency and was named an Agency of the Year and a Top Place to Work. Prior to Republica, Jorge was corporate vice president and operating manager of Univision Radio, and Vice President at Estefan Enterprises, Inc., where he was responsible for corporate business strategy, marketing, and communications.

Tune in to our latest Let’s TAWK Leadership podcast featuring Patti Clarke, Global Chief Talent Officer at Havas Group. Patti shares why the best leaders today lead with integrity, authenticity, and empathy. Plus, how Havas is building a culture of inclusivity and preparing tomorrow’s leaders.

In this episode Belinda Barker and Gordana Buccisano, the EVP for Global Client Transformation at Havas Group discuss the human impact of business transformation with Jenifer Berman, Chief Marketing Officer at Insider Inc.Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This podcast series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity, Audio, 5G, Newsroom Development and many more. The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate members: Moat, and The Smithsonian.For further information about the activities of the WMG go to www.world-media-group.com. Hosted on Acast. See acast.com/privacy for more information.

In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group, only about 5% of U.S. advertising is even aimed at people over 50. In this episode addressing the Personalization module of the SPEAK|pr course, I share thoughts on marketing to people who aren't looking to go offline anytime soon.Why is this, but more importantly how can our own businesses cater to the silversurfers who now control 80% of the wealth in western markets like the UK and USA? It's important because this is a major trend; According to the EU, the senior citizens market will grow by 81% from 2005 to 2030 while the 18-59 year old market will only increase 7% I share the true story of how I demonstrated a wireless router and antennae to a woman in her 70's at a campsite in Aberystwyth, Wales, and what that taught me about marketing to seniors. Most marketing is aimed at the young and the impressionable. According to Forrester research, 55% and 54% of those less than 31 and 31-39, respectively, say they “enjoy trying new brands or products.” That number drops to 39% for those aged 54-63 and 31% for the 64-74 set. So is it harder to get old people to adopt new products and services?I argue that it isn't harder, but it does take a different approach and even using technologies like talkify and natural readers. to compensate for the effects of ageing on hearing and eyesight. So thinking back to the campsite…I think the key lessons we can think about when marketing to older generation are: Simplicity, Trust, Support.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO ofLotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the show (https://www.eastwestpr.com/podcast-speakpr)

In 2020 the world will have more 55-year-olds than 5-year-olds, and yet according to the Havas Group, only about 5% of U.S. advertising is even aimed at people over 50. In this episode addressing the Personalization module of the SPEAK|pr course, I share thoughts on marketing to people who aren't looking to go offline anytime soon.Why is this, but more importantly how can our own businesses cater to the silversurfers who now control 80% of the wealth in western markets like the UK and USA? It's important because this is a major trend; According to the EU, the senior citizens market will grow by 81% from 2005 to 2030 while the 18-59 year old market will only increase 7% I share the true story of how I demonstrated a wireless router and antennae to a woman in her 70's at a campsite in Aberystwyth, Wales, and what that taught me about marketing to seniors. Most marketing is aimed at the young and the impressionable. According to Forrester research, 55% and 54% of those less than 31 and 31-39, respectively, say they “enjoy trying new brands or products.” That number drops to 39% for those aged 54-63 and 31% for the 64-74 set. So is it harder to get old people to adopt new products and services?I argue that it isn't harder, but it does take a different approach and even using technologies like talkify and natural readers. to compensate for the effects of ageing on hearing and eyesight. So thinking back to the campsite…I think the key lessons we can think about when marketing to older generation are: Simplicity, Trust, Support.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the show (https://www.eastwestpr.com/podcast-speakpr)

Andrea Isaac, CEO para Colombia y Latam de Havas Group, una de las principales agencias de medios en Colombia, habló en Mañanas BLU sobre las implicaciones del boicot iniciado por grandes marcas contra Facebook debido a la reproducción y falta de control sobre discursos de odio. Adidas, Ford, Coca-Cola, Starbucks, Honda, Verizon, Unilever, Diageo, HP, Levis, Puma y The North Face, entre muchas otras marcas, se han sumado al boicot para dejar de anunciarse en Facebook e Instagram, al considerar que una cultura "del odio" se ha apoderado del debate en estas redes sociales. See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Havas Group i raport: "Jak epidemia wpływa na konsumenta". Jakie emocje odczuwamy podczas pandemii koronawirusa? O wynikach badania z jedną z jego autorek Anną Kuropatwą rozmawiał nasz reporter Michał Dobrołowicz.

For some that aren't familiar, H4B Chelsea is the biggest healthcare network at the Havas Group. Havas Group is the largest global advertising and communications group in the world. There is so much stigma around pharma, especially in advertising. Eric's heard it described as “selling out,” “where creativity goes to die,” or “a place for those who can't hack it.”  Eric's worked with and learned from some of the industry's best. There are some amazing folks in pharma, but, he believes there needs to be more. Join us and Eric shares his story and his thoughts around how to change the narrative are design in the healthcare industry. Episode Highlights: How do we get fresh new thinking into an old space so that we can have a more equitable future Being healthy has to be cool Know and appreciate the power and the value of surprise How can we take a hundred-year-old organization that moves about a mile an hour and use this new technology that will have a profound impact  You don't need to adapt tomorrow, but we can pick the technologies that will have the most profound impact on you based on a better understanding of your consumer on the ground. Quotes: “Healthcare is an industry where the best design is often one that you feel but don't see.” – Eric Hu “Healthcare in its final form is completely invisible and holistic way of approaching your health as a human being and not as a byproduct of their marketing scheme.” – Eric Hu “Influencers will always be able to tell our story better than we ever can because they fundamentally are closer to their audience.” – Eric Hu Links: Eric Hu: https://www.linkedin.com/in/ericlhu/ (Linkedin) https://www.instagram.com/ericlhu/ (Instagram) Travis King: https://www.linkedin.com/in/travisandreking (Linkedin) http://communitybuildershow.com (communitybuildershow.com) See acast.com/privacy for privacy and opt-out information.

Ponad połowa Polaków zrobiła zapasy produktów spożywczych w reakcji na epidemię koronawirusa. To wniosek z raportu "Jak epidemia wpływa na konsumenta" przygotowanego przez Havas Group. Badanie pokazuje, że obecna sytuacja zmieniła wiele naszych codziennych nawyków. Właśnie o nich z Anną Kuropatwą, jedną z autorek raportu rozmawiał nasz reporter Michał Dobrołowicz.

Trwająca pandemia koronawirusa to wyzwanie dla wielu firm i marek - to wniosek z raportu przygotowanego przez Havas Group. Co zmienią teraz globalne firmy w swoich codziennych praktykach i komunikatach adresowanych do swoich klientów, czyli do nas? Właśnie o nich z Anną Kuropatwą, jedną z autorek raportu na ten temat rozmawiał nasz reporter Michał Dobrołowicz.

Andrea Isaac, CEO Colombia & Central Latam, Chief Product Officer Latin America en Havas Group, es una de las Women To Watch 2020. En el siguiente podcast podrás conocer su trayectoria, legado, ideas de cambio y ADN.

Minter Dialogue Episode #358Maria Garrido is SVP of Vivendi, in charge of the Brand Marketing practice. She's also Global Chief Insights and Analytics Officer for the Havas Group, and champion of the Meaningful Brands global study. In this conversation, we discuss some of the important findings in the study, the impact of meaningfulness for brands, how to bring and measure it? What are the limits and challenges of bringing meaningfulness into a business? How does Havas bring its own meaningfulness. In this conversation with Maria, we discuss the notion of meaningfulness, why it's important to us on a personal level, and how it's strategic for brands today and tomorrow. We'll explore the Havas Meaningfulness Survey they've been doing for the last ten years and the underlying lessons and evolutions. How much meaningfulness should you be looking to add into your brand, how to do it and how adding meaningfulness can differ between a start-up up through a multinational with a portfolio of brands. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

“Culture is about creating an environment where everyone matters” — says Paul Frampton, the marketing and advertising industry veteran who champions diversity in all its forms. From his time as CEO of Havas Group to advising numerous start-ups, Paul has learned first-hand how committing to diversity can drive employee engagement, marketing effectiveness and overall business success. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com

En el episodio 22 del Podcast P&M, hablamos con Andrea Isaac, nueva CEO de Havas Group para Centroamérica y Colombia, sobre la importancia de la data y la tecnología en la toma de decisiones. Además, hablamos de los principales cambios internos y externos que han tenido las agencias para adaptarse a las exigencias del mercado.

En este episodio de LÍDERES Podcast, Enrique Samper, Managing Director para el grupo Havas en Colombia y líder en el mundo digital y las agencias de publicidad en nuestro país, nos comparte su visión sobre cuál es el mejor modelo de operación para un Ecommerce, cómo darle valor a las marcas de hoy y cómo lograr dar el paso exitosamente hacia la transformación digital.

Listen to Paul as he discusses the future of advertising and start-ups.

Now in its 66th year, the Cannes Lions festival of creativity brings together creatives and storytellers from across advertising and marketing for a week of thought-leadership and networking. Fresh from the festival, Stylus’ consumer attitudes and technology senior editor Stephen Graves and Havas Group’s chief insights and analytics officer Maria Garrido talk to Christian Ward about the controversy surrounding this year’s event, the growing responsibilities of the industry and what emerging markets can teach us about innovation. 

At the Paris Blockchain Week Summit, Wei Zhou had a quick talk with Fabien Aufrechter, the Head of Havas Blockchain at Havas Group, about the integration of blockchain with advertising, as well as what a leading advertising company like Havas Group can offer large corporates and small startups with crypto ambition.

We all want to have a successful brand, but here's a sobering statement for you: If your business isn't meaningful, it's irrelevant. We're not making this stuff up. According to a new report by Havas Group, if 77% of brands disappeared today, nobody would care; at the same time, 76% of people expect brands to contribute to their quality of life and well-being. What is this telling us? It means the companies that are going to survive are the ones that make a strong connection with their customers. It's the brands that stand out in people's minds because they are unique, exceptional, or just downright cool. Make no mistake—only businesses that have a meaningful brand and make a lasting impact on their customers' lives will thrive. You Must Have a Meaningful Brand That Makes an Impact & Here's Why If the fear of being irrelevant isn't enough, there are several other reasons you need to have a meaningful brand…

How do sports entities approach diversity and inclusion in the workplace? What's working, what isn't - and how can you prove it? Episode 36 of the Leaders Podcast features a comprehensive discussion on diversity and inclusion across the sports, media and marketing industries. The panel comprises three of the most sophisticated practitioners in the field: - Oris Stuart, Chief Diversity and Inclusion Officer at the NBA, which has one of the most developed and integrated approaches to inclusivity in world sport; - Patti Clarke, Chief Talent Officer at the Havas Group, the global marketing and communications giant that employs some 20,000 people across the globe; - Debra Sercy, Joint-CEO of Grace Blue in the Americas, the executive search firm that specialises in marketing and advertising talent, and now has a division focused on sport. Also on the agenda: - What's the difference between diversity and inclusion and why is that distinction important to make? - How do you attach business metrics to inclusivity, and how do you build those metrics into tangible processes for recruitment and development? - How should you approach cognitive bias, and what are the best questions to ask in interviews? - What does best practice look like, and conversely, what should you avoid? Recorded in New York, and helmed by the Leaders Performance Institute's Saira Jahangir, Patti Clarke kicks things off with an update on a global initiative Havas is rolling out across its regional offices.

Sven Wiesner ist für viele Hamburger eine bekannte Größe im Social-Media. Nach der Gründung von Social-Media Agentur Beebop, dem Verkauf an die HAVAS Group hat er nun auch alle seine Anteile an der Gesellschaft verkauft und seine Posten aufgegeben. Was jetzt? Was sind die Trends die Sven interessieren und in der er seine Zukunft sieht? Kim sprach mit Sven und seiner neuen Gründungspartnerin Anna Stadie über die gemeinsamen Pläne für die neue Firma "Neon Gold Innovation". Über das Format: "Im Auto mit..." ist ein Format für die Social-Media-Week Hamburg / SMWHH konzeptioniert und realisiert von Redpinata. Ziel ist es interessanten Persönlichkeiten aus der digital Wirtschaft eine Plattform zugeben und spannende Einblicke in Ihr Leben und Schaffen zu vermitteln. Moderiert wird das Format von Kim Dormann.

We are excited to announce our first guest on the show: Marco Fabrega. Definitely give it a listen. It was our longest podcast to date but that is only because we have so much fun in the end.  Marco is a User Experience Designer with Havas Group in Chicago as well as a veteran of a couple start-up companies. He shares his experiences of moving from architecture school into the digital design disciplines and discusses what he's learned along the way. Namely he discusses how this journey has shapedhis definition of design as not only for problem solving but also understanding relationships between disciplines, designers and the user.  Next we get into the standards and practices of UX design. He shares hows he's learned the design processes and design practices within the User Experience profession.  From there, we roll into the future of user experience design. What does it mean now and what will in mean in the future? How do we operate differently between screens, voice, and VR. What does this mean for the user? We talk about how we perceive motion, material, and voice and how mistakes in certain areas like this can produce greater cognitive load.  Finally, we talk about quirks in design interfaces and problem solving within that discipline such as how Instagram and Ebay solved their branding issues differently. 

On this week's #MediaSnack we begin a countdown to the one year anniversary of the Media Transparency Report published by the Association of National Advertisers on 7th June 2016. So across the coming weeks on #MediaSnack we will look into some areas that we think have shown significant changes in the 12 months since that report. First up we look at MEDIA TRANSPARENCY and bring news of a session which Tom Denford hosted at the Festival of Media in Rome on 9th May with Gerry D'Angelo, the recently appointed Global Media Director of P&G, the world's largest advertiser. Tom shares details of his fireside chat with Gerry and notes that this Q&A is a continuation of the narrative started by P&G's Chief Brand Officer Marc Pritchard in a series of keynote speeches on Media Transparency earlier this year. Also discussed within the theme of MEDIA TRANSPARENCY is news that Vivendi has bid to acquire a controlling stake (60%) of the Havas Group which has raised some eyebrows and concern over whether a major content business (selling advertising inventory) should also own a media buying business which perhaps should be acting wholly neutrally and objectively from the supply side. Is this a conflict of interest and to what extent will the new Vivendi owned Havas Group need to reassure the market of their integrity? We expect this will lead to a big play on media transparency from Havas to position this deal as a positive one for advertisers.

ID Comms is hiring! We are expanding fast and are looking for brilliant people in all positions to grow our teams in London and New York. If you are interested to join our company please click and send us your details. http://idcomms.com/contacts/#join-us-... ID Comms Summer Internship Our annual internship programme opens for registration in April, get in early if you are at college or recently left and want to gain rich experience in marketing consulting. http://idcomms.com/contacts/#join-us-... #MediaChange Webinar Weds 22nd March 17 Register Here http://content.idcomms.com/webinar-id... In this episode of #MediaSnack Tom and David are looking into more #MediaChange taking place, specifically within the agency landscape. They discuss recent news about Havas merging media and creative companies into a single P&L, is this a move back to full-service management? Also, Accenture Interactive are providing services for advertisers to in-house programmatic media buying. You may recall, that in January, on the first #MediaSnack episode of 2017 David and Tom announced that CHANGE is their media word of the year. And they discussed how this change will affect the industry from change amongst advertisers, media agencies and greater accountability. Last week Havas Group announced that they are merging their media and creative services under single P&L. We have seen other holding groups gathering their divisions in single locations, but the Havas move goes further, fully aligning full marketing services, in theory making it easier for those clients wanted an integrated service. Tom and David suggest that this may be a response to advertisers fragmenting their media scopes of work. Advertisers are increasingly looking to identify best in class suppliers along the entire marketing communications chain. Allowing clients to access best talent and solutions without any commercial barriers gives Havas Group more flexibility in theory. We live now in a “Post-consolidation” world In the last couple of years, major advertisers have gone through some form of consolidation. The most recent example is PSA’s global media review that was announced this week looking to consolidate media spending into a single agency globally. Over the last few years ID Comms has helped many advertisers to manage agency pitches where clients were looking to gather their billings together and work with one or two media agency partners in a consolidated way. We are now seeing more advertisers looking beyond that, having driven cost-efficiency from consolidation the new question is “how to we improve effectiveness?” and that requires a different brief, a different agency scope and a different type of pitch. Moving media buying away from media buying agencies? Next, Tom and David discuss a comment from Accenture Interactive that they are now helping advertisers to move programmatic buying services away from agencies and to in-house teams. This is a big play and makes a lot of sense as a natural extension service based on Accenture’s expertise with IT systems, their high-level consulting relationships and increasing capabilities in marketing services.

Mark is Owner of Multiply. He holds a recently awarded doctorate with research specialisms around branding, brand storytelling and organisational culture. His career spans advertising (WPP – Ogilvy Group), integrated marketing as MD of KLP Euro RSCG (part of the worldwide HAVAS Group) and founding partner of Multiply. He is also a fully fledged creative capability, planning and NPD facilitator and in his spare time a lover of the sweet science.

On this week's episode. We review some fascinating data published by AdAge, Agency Report 2016 which for the first time really brings the threat of “consultant” businesses to the traditional agency business into stark focus. Based on annual revenues, the somewhat tyranny of the “Big Six” which for many years has been WPP, Omnicom, Publicis, IPG, DentsuAegis and Havas has been broken. Accenture Interactive is now the sixth largest global agency by revenue having achieved $2.9bn in revenue for 2015, edging Havas Group out of the top six. We consider this trend, look further down the ranking and realise that the majority of the top ten digital agencies by revenue are now owned by consulting firms like Deloitte and PwC rather than WPP and Publicis. What impact is this making on the industry and is this the beginning of the end of the agency holding model and their historic dominance of the agency market? Next we look at SAP XM, a new media trading technology launched this week. Its another fascinating disruptor to the traditional media agency model, giving marketers self-serve tools at scale to connect them with media inventory in a transparent market place. Finally we address an article written by Dominic Grounsell (the Global Marketing Director of Travelex) called “Why the marketing industry is failing to attract the best and brightest talent”. He suggests that the talent question should be keeping marketers awake at night. We also announce the launch of our latest 7Ts Investigation into the 7 drivers of competitive advantage in media: Talent. Today please check out the ID Comms 2016 Media Talent Survey which is open until 3rd June 2016. If you complete the survey you will get priority access to the results when published in a few weeks time.

On this week's #MediaSnack we first discuss a fascinating "confession" made on Digiday.com by an unnamed CEO of an agency about the state of the digital display market. His or her claim is that display is a waste of money and advertisers generally have been spending in display for years without seeing any meaningful results. It's an explosive admission / confession in itself and worth a read, just for entertainment purposes even if you don't believe the statement. This is part of a long "confessions" series by Digiday. Next up we review a new campaign by Pre-roll superstars Geico.com - you may recall their "Unskippable" activity from last year which won awards everywhere, notably at Cannes. To raise the bar further they've come out with a new format called Fast-Forward which shows more intelligent use of YouTube's TrueView functionality. Links below to watch the films, great insight really well executed. It shows a brand and agency (The Martin Agency) really on their game and understanding how content, context and connection work together. We quickly mention that the ID Comms 2016 Transparency Survey closes today, please check out the links below to participate if you haven't already. Results to be published end of March. Finally we take a look at some impressive results coming out of Havas Group and consider behind the numbers what is driving the recent strong performance of this marketing services group.