Podcasts about sound branding

Ja, ist denn schon Weihnachten? Die Marketing- und Markennews der Woche beginnen mit 2 Weihnachtsspots, die auch gleich als Smalltalk News dienen: - Deutsche Telekom - Lidl Außerdem geht es in der Folge um: Themen der Woche: - Apple Intelligence mit Kampagnen: Colin lobt, dass sie ein passendes Stilmittel nutzen (Humor, Überzeichnung), um 2 Zwecke miteinander zu verbinden: Aufmerksamkeit für das KI-Programm und Vorzüge des Programms präsentieren - DEVK mit einer Employer Marketing Kampagne, die in den Medien für Authentizität gefeiert wird. Colins Kritik: Zu gewollt und erstaunlich, was heutzutage als 'authentisch' gefeiert wird. Neues von MediaMarkt: - Mit Sound Branding soll die Marke emotional bei den Menschen verankert werden. Gute Idee und nachvollziehbar, weitere Marketing-Möglichkeiten zu nutzen. Aber wie immer gilt: Wann wird aus MediaMarkt der Experience Champion, den man am PoS spürt? Anti-Fundstück der Woche: - True Fruits

Wie viel Einfluss hat eine Stimme wirklich? In der neuesten Folge des DMEXCO Podcasts verrät Ric Scheuss, CEO von TRO Music, im Gespräch mit Verena Gründel das Geheimnis von Voice-Klonen und synthetischen Stimmen. Von der Schaffung einer konsistenten Markenstimme bis hin zur Psychologie, warum wir bestimmten Tönen vertrauen, und der Frage, wie man Marken zum Klingen bringt - auf all das liefert Ric Antworten.Die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international bekommst du jetzt im neuen DMEXCO Newsletter Digital Digest, immer Montag, Mittwoch und Freitag direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-editionRic Scheuss' Charthit bei Amazon: The Game: Amazon.de: Musik-CDs & VinylRic Scheuss' Podcast-Tipp: Hotel Matze mit Markus GabrielWas ist der Sinn des Lebens? – Markus Gabriel im Hotel Matze | Mit Vergnügen Berlin (mitvergnuegen.com)

Die Telekom Melodie oder Seitenbacher - Sounds und Melodien, die sich über die letzten Jahre oder auch Jahrzehnte in unser Gehirn gebrannt haben und eine direkte Verbindung zu einer Marke geschafft haben. Audio Branding kann dabei helfen, strategisch in die Köpfe von Menschen zu gelangen und somit zu verankern. Wie? Dazu mehr in dieser Folge!

Willkommen zu einer neuen Folge des wepodit Podcasts. Heute wird euch Andi ein paar Fakten und Erfahrungswerte zum Thema Soundlogos, Jingles und Musik in der Podcastproduktion näher bringen. Audiologos, Jingles und Musik sind entscheidende Elemente für die auditive Wirkung eines Podcasts. Sie verleihen nicht nur dem Podcast eine einzigartige Identität, sondern haben auch einen starken Einfluss auf die Hörerfahrung. Welche weiteren Punkte wichtig sind, hört ihr in dieser Episode.

Die pickepacke vollen Marketing- und Markennews der Woche KW 6/24: BrandTrust Talks Weekly heute mit folgenden Themen: Überraschung der Woche: - Pimkie Themen der Woche: - Haltungsmarketing: Marken starten eine Initiative "Vereint für die Demokratie" - DFB will die Vielfalt seiner Marken nun auch hörbar machen - Bluesky will mit der Verknappung aufhören - Disney will gegen Trittbrettfahrer durchgreifen Fundstücke der Woche: - Liquid Death - Österreich Werbung - Terberg

In today's interview Bjorn Thorleifsson, the Head of Research and Insights at amp Sound Branding, delves into the importance of sound in marketing, specifically focusing on sonic branding. He provides valuable insights into how marketers should be thinking about leveraging sound, emphasizing its emotional impact, cross-cultural relevance, and the need for a flexible and holistic approach. As technology continues to evolve, brands that invest in creating a distinctive and memorable sonic identity are likely to leave a lasting impression on consumers. Some key takeaways: The Rise of Sensory Marketing: With the advent of technology like smart speakers and platforms such as TikTok, sensory marketing is becoming increasingly crucial. Brands are now thinking beyond campaign-driven sound and exploring how to create brand equity through a holistic approach to sound. The Emotional Impact of Sound: Sound has a unique ability to affect emotions quickly and deeply, often faster than visuals. Bjorn compares it to being a "highway to our emotions," making it a powerful tool for marketers to connect with consumers on an emotional level. Sonic Branding vs. Sound: Sonic branding involves using music and sound to benefit companies, creating a recognizable brand identity through sound. It goes beyond a simple sound logo, aiming to build memory structures for the brand through a more holistic and flexible sonic identity. Sharing Sonic IP: Unlike visual IP, releasing sonic elements can create a sense of community and engagement. Holistic Approach to Sonic Branding: Sonic touchpoints vary for each brand and can include elements like hold music, message notifications or payment confirmation. UX UI sounds, such as notification sounds, can be crucial for building brand recognition. The Durability of Sonic Branding: Sonic branding has a long-lasting impact, creating memories that can be recalled even after years. Nostalgia plays a role, but flexibility allows brands to adapt and resonate with new generations.

Pour ce nouvel épisode du podcast Le Son Dopamine, je suis accompagné d'Al Miseri, Head of Product d'amp Sound Branding, agence de design sonore qui nous partage une expertise éclairante sur l'évolution de la création sonore. 

In dieser Folge unseres Praxis-Talk Brand Storytelling nimmt uns Alexander Wodrich von der Agentur why do birds mit in die Welt der Klänge und erzählt, wie so ein einzigartiges Audio Design entwickelt wird.

Marketing- und Markennews der Woche KW22/23 Fragwürdige Markenelemente und wie sie entstanden sind: - Sound Branding Sparkasse Smalltalk News der Woche: - Pumuckl Ampel in München - Hell Pizza Themen der Woche: - Porsche stellt das neue Logo vor, an dem scheinbar 3 Jahre gearbeitet wurde. Colins Fazit: Sehr gelungen und selbstähnlich weiterentwickelt. - Peloton hat strategisch an der Marke gearbeitet und sich neu aufgestellt: Zugang zu Fitness von zu Hause. „Peloton. Anyone. Anywhere“. Colin ist zwiegespalten: Einerseits ist es nicht immer gut, eine Marke aufzuweichen, auf der anderen Seite kann es gelingen, sich auf das Community-Thema zu fokussieren. - Philip Morris verabschiedet sich vom klassischen Zigarettengeschäft und konzentriert sich eher auf risikoreduzierte Produkte. Für Colin ist es Purposewashing. - Süddeutsche Zeitung mit neuer Kampagne „Mehr Licht“. Die SZ spielt mit Licht und Schatten (Licht ins Dunkle bringen) und setzt dabei nicht auf klassische Zeitungsmotive, wie es viele andere Zeitungen schon gemacht haben. Positiv bewertet Colin, dass sie versucht haben, den eigenen Antrieb in die Markenwelt zu transportieren. Gewinner der Woche: Deutsche Frauen-Fußball-Nationalmannschaft, Fußball Frauen-Bundesliga X Google Pixel Verlierer der Woche: Ajax Amsterdam Anti-Fundstück der Woche: MilkPEP und Wood Milk

Today we talk sonic branding with Jeanna Isham of Dreamr Productions Jeanna creates, consults, and educates on the power of sound in marketing. She is founder and sonic branding composer and started the company back in 2009. Her career in music and marketing has been a 20-year journey in the making. She is well versed in the art of traditional music composition as well as being a thought leader, author, and speaker in the sound in the marketing and advertising industry.Website: https://www.soundinmarketing.comYouTube: https://www.iheart.com/podcast/269-sound-in-marketing-47922539/episode/sonic-branding-for-the-small-business-108455421/

Michele Arnese is the founder of the leading Sonic Branding Agency amp. His team has developed audio brands for clients such as Mercedes-Benz, Mastercard, BMW, UniCredit, and more. We discussed how to build audio brands, sonic identity, and more this week on the On Brand podcast. About Michele Arnese Designed in Italy and assembled in Germany, Michele is a self-driven strategic and creative thinker with a strong entrepreneurial approach: he founded the worldwide leading Sonic Branding Agency amp in 2009. In the field of audio branding, he's considered one of the world's foremost experts, with clients including Mercedes-Benz, Mastercard, Deloitte, Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group, and a range of international awards for his work with amp (among others, four Red Dot Awards in a row and an ADC in silver). He's a member of the prestigious Audio Branding Society and also a Guest Professor at the renowned design university NABA/Nuova Accademia delle Belle Arti in Milan, where he teaches Sound Branding for the Master's Certificate in Sound Design. Episode Highlights “Every brand has a sound. The question is who defines it?” Michele began our exploration of sonic branding with this truth bomb. Is audio branding more of a thing now or has it always been there? “You're probably asking the wrong guy,” joked Michele, who's run an audio branding agency since 2009! “But the fragmentation of the brand ecosystem is a big part of the recent activity.” Where do you start with sonic branding? “We had to invent a process. First, you have to analyze the brand. Then we develop sonic principles based on this. We then create mood boards that reflect what we call the sonic brand DNA.” Michele shared how the amp team worked with Mastercard on their new point-of-purchase sonic identity system. Want to hear more about this? I chatted with Mastercard CMO Raja Rajamannar about this here on the On Brand podcast. Listen now. What's one thing we can do to start our own audio branding journeys? “Open up your brand,” stresses Michele. “Everyone thinks they're a DJ but you need to start with a design-oriented process supported by data.” What brand has made Michele smile recently? As Michele noted, it's great when a client can make you smile. He shared a smile from the Super Bowl work his team did for Avocados from Mexico. To learn more, go to ampsoundbranding.com and connect with Michele on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic's Kristin Charron to discuss sonic DNA for brands. What it is, how it's created, and why it's an indispensable marketing vehicle for brands of all sizes. Download transcript The post Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding appeared first on The Sonic Truth.

No Decor e Arte de hoje, Janina Ester fala sobre o Sound Branding, ou marca sonora, e a importância dele para seu negócio. Essa estratégia se caracteriza pelo uso de sons e músicas para criar identificação de uma marca pro meio da audição, e está muito presente na vida da sociedade. Para saber mais, confira o programa.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Seit 2018 ist TRO Sonic Branding Partner der DMEXCO und verantwortlich für das Sounddesign. Heute werfen wir mit Mike Arnus und Vincent Raciti von TRO einen Blick auf die akustische Markenkommunikation. Wie entwickelt man ein Gefühl für einen ganzheitlichen Markenklang? Wie wichtig ist die Sound UX und welche Herausforderungen kommen mit VR, XR und dem Metaverse auf den Markensound zu?

Sound branding adalah seni merancang identitas audio yang khas dan mudah dikenali untuk merek atau produk tertentu. Melalui sound branding, merek dapat membedakan dirinya dari pesaingnya dan memperkuat citra merek secara keseluruhan. Apa yang menjadi tantangan utama pada sound branding?

Chiara Luzzana"Tutto è suono"Il mio viaggio alla scoperta dell'identità sonora di brand, momenti e personeRoi Edizionihttps://www.roiedizioni.it/La musica che ascoltiamo, la natura, gli uccelli, i fiumi, così come le città, le auto e le navi: tutto produce suono. Noi stessi siamo degli strumenti musicali, con il ritmo del nostro respiro, con la nostra voce e le sue inflessioni. E poi ci sono i suoni non udibili, frequenze non percepibili dall'orecchio umano, che però interagiscono con il nostro sistema nervoso, con la nostra psiche, con la nostra sfera emotiva. Eppure, nella nostra cultura dell'immagine, di questo mondo sonoro c'è molto poca consapevolezza. Chiara Luzzana ha iniziato molto presto, sin da bambina, ad affinare la sua sensibilità verso quelli che riduttivamente definiamo rumori e ha intuito che, se tutto è suono, tutto può diventare armonia, composizione, bellezza. Del trasformare il rumore in musica ha fatto un mestiere, diventando sound designer e creando un modo totalmente nuovo di fare sound branding che l'ha portata a progettare l'identità sonora di alcuni dei più grandi brand e le ha donato riconoscimenti e successo internazionale. In questo libro ci accompagna a ripercorrere le tappe del suo stesso viaggio alla scoperta di un mondo sonoro più ricco e variegato di quanto ci saremmo mai immaginati.Chiara Luzzana è l'imprenditrice del suono. Sound artist, Sound designer e compositrice di colonne sonore, progetta e dà vita al suono di alcuni fra i brand più importanti del mondo (Swatch, Nivea, Alessi, Martini, Lavazza, fra gli altri). È considerata tra i sound designer più innovativi e visionari: eclettica artista (ha studiato chitarra, clarinetto e pianoforte), ha voluto rompere gli schemi imposti dalla notazione musicale per creare musica a partire dal rumore, dando vita a rivoluzionarie colonne sonore. Le sue opere sono state esposte alla Biennale di Venezia e alla Biennale di Shanghai. Speaker in Italia e all'estero, con all'attivo più di cento talk dal 2015 ad oggi, è stata chiamata come relatrice al Senato della Repubblica Italiana, ha partecipato a diversi TEDx e ha condiviso il palco con Elon Musk, alla Tech Week del 2021. Per ROI Edizioni ha pubblicato il suo primo libro, Tutto è suono.IL POSTO DELLE PAROLEAscoltare fa Pensarehttps://ilpostodelleparole.it/

Dieser Mann rockt die Bildungsbranche auf ganz besondere Weise, hat sein Unternehmen verkauft und verfolgt jetzt ein sensationelles Vision.Hier sind die Shownotes dieser Podcast Folge:https://www.genius-alliance.space/share/KOfSzq9rO8EqNafD?utm_source=manualGewinne Neukunden mit einem PodcastDu willst erfahren, wie du mit einem eigenen Podcast neue Kunden gewinnen und ein wertvolles Netzwerk aufbauen kannst, das dein Startup oder Unternehmen wirklich nützt?Jetzt kostenfreien Strategie-Call buchenSupport the show---Shownotes Die Shownotes zur Podcast Folge findest du exklusiv auf der GENIUS ALLIANCE Plattform: www.genius-alliance.com Videoaufzeichnung des Interviews Hintergrundinformationen zu unserem Interviewgast Q&A-Session auf der Plattform Sei live bei der Podcast Aufnahme dabei Stelle deine Fragen an unsere Interviewgäste Schließ dich dem GENIUS ALLIANCE Netzwerk an Erweitere dein KI-Netzwerk Entwickle KI-Projekte mit Top-Experten Triff Unternehmer, Gründer, KI-Experten & Investoren Nutze unseren exklusiven Content Erhalte Zugriff auf Online-Seminare & Live-Mentorings Finde Business Angel & Kooperationspartner für dein Business Genieße die Unterstützung unserer Community Hier kommst du zur Plattform: www.genius-alliance.com Dieser Podcast wird produziert von: MARKENREBELL - Podcast Manufaktur

Sie verleiht Flügel und macht Kinder froh - nicht immer, aber immer öfter: Werbung. Oft nervig, manchmal aber auch eine Kunst für sich. Und das Gute daran ist das Gute darin: Ohne (klassische) Musik geht in der Werbung gar nichts. Warum wir noch schneller zugreifen, wenn dem angepriesenen Produkt ein Streicherteppich ausgebreitet wird, wieso Sound Branding keine Erfindung des 21. Jahrhunderts ist, sondern 4000 Jahre zurückreicht und was das alles mit Glocken zu tun hat? All das klären Uli und Laury in dieser Folge Klassik für Klugscheißer. Außerdem dabei: Ann-Kristin Herget, die an der TU Dortmund zum Thema Musik und Werbung forscht, und der Komponist Matthias Hauck. Er hat schon ein paar richtig erfolgreiche Werbespots geschrieben und verrät, wie er beim Komponieren von Werbemusik vorgeht und was so die Tricks sind.

Thu, 14 Apr 2022 22:05:00 +0000 https://markenkraft.podigee.io/25-neue-episode 15ae55a7e7c3c80541a1db5a1ea3d718 Über tolle Kisten, knackende Marken und die extra Portion Milch Hans Peter Albrecht – auch bekannt als HP ist ein echter Radiohead. In seiner langen Karriere gewann HP alle Kreativpreise von Rang und Namen. Die Stationen seiner Karriere umfassten unter anderem Lürzer, Conrad & Leo Burnett und Springer & Jacoby. Heute leitet er zusammen mit Charlotte Buffler die Kreativagentur _The Wunderwaffe _in München. Seit Jahrzehnten ist HP in der Jury des ADC für die Kategorie Radio und einige Mal auch in Cannes. Er ist Botschafter für Lürzer´s Archiv und moderierte viele Jahre an der Seite von Barbara Schöneberger den RMS-Radio Award. HP Albrecht hält Radio für das weltmeistunterschätzte Medium. www.thewunderwaffe.com Links: https://www.radio-advertising-award.de/#rueckblick/1 https://www.adc.de/app/ https://www.adforum.com/award-organization/6650183/showcase/2021 Ebiquity Studie "Re-evaluating Media": https://www.ebiquity.com/news-insights/research/re-evaluating-media-for-recovery-understanding-the-true-value-of-media-for-growing-brands-during-challenging-times/ 25 full Über tolle Kisten, knackende Marken und die extra Portion Milch no soundbranding,sonic-assets,markenführung,Radiowerbung,Kreation,Strategie Olaf Hartmann

In der 27. Folge von „Behind the pod“ blicken wir auf das Soundbranding in Podcasts. Ein ausgezeichnetes Beispiel ist dafür der Podcast "Hypnopolis" von BMW. Von diesem futuristischen-fiktiven und interaktiven Hörspiel gibt es mittlerweile schon zwei Staffeln, der preisgekrönte Komponist Hans Zimmer steuerte einen Teil der Sounds bei. Wir hören in den Hochglanz-Podcast und besprechen: Wie kam es zur Zusammenarbeit mit Hans Zimmer? Was sind die Kostenpunkte bei solchen Produktionen und wieso lohnt sich die Investition in solche Audioformate für BMW? Exklusive Antworten liefert Cora Ernst. Sie ist verantwortlich für den Bereich Digital Audio & Voice Strategy bei BMW und teilt im Gespräch mit Felicia Mutterer ihre Erfahrungen mit "Hypnopolis". Links zur Episode: BMW HypnopolisInteraktiver Tatort Behind the pod Lufthansa BackupMehr Informationen zu Corporate Podcasts:W&V: https://www.wuv.de/podcastAchtung! Broadcast: https://achtung.de/agencies/achtung-broadcast See acast.com/privacy for privacy and opt-out information.

Thu, 06 Jan 2022 23:05:00 +0000 https://markenkraft.podigee.io/18-mastercard-raja-rajamannar a669ee0a4732a9216085bfbd7ff219dd Multisensory branding and the role of purpose in the future of marketing Business Insider counts Raja Rajamannar among the 20 most innovative CMOs in the world, in the Forbes ranking he has a firm place among the top five of the world's most influential CMOs and his recently published book "Quantum Marketing" is already a worldwide bestseller. How a brand gains power in our rapidly changing world through multisensory branding is something Raja has impressively demonstrated with MasterCard. Under his care, MasterCard grew into a superbrand. Within ten years, the brand value tripled, revenues and profits doubled - and the trend accelerates. With insights from psychology and behavioral science, Raja recognized early on that the most important source of growth is a strong brand whose meaning people experience with all their senses. Thanks to Raja, MasterCard is now a prime example of multisensory brand management. People can not only see the "Priceless" promise, but also hear, smell, taste, and feel it. Raja reveals to us how he systematically translates Mastercard's value proposition and values in a sensory way, and the competitive advantages that result. www.quantummarketing.com www.mastercard.com 18 full Multisensory branding and the role of purpose in the future of marketing no multisensory marketing,Mastercard,Sensory branding,Soundbranding,quantum marketing,purpose,crisis Olaf Hartmann

"Where words fail, music speaks." We're living in the golden age of audio. Acoustic interfaces are exploding. Smartphones, kitchen appliances, websites, and our cars already listen to our voice. More and more brands are seeking their own personal sound. I talk with Uli Reese, co-owner of sound branding agency AMP, about what exactly a sonic identity is, why audio branding is a competitive advantage for brands, and why the future of branding will be multisensory. Uli has won virtually every award there is to win for music and sound: from ADC Nails to Golden Lions to Emmys - and even a student Oscar. For the past 10 years, he has run the "101 Great Minds" project in which he interviews CMO's around the world on Music, Brands and Behavior. In 2019, Mastercard introduced the new Sonic Brand Identity of Mastercard, which was developed by amp and has since won many awards. A particularly exciting project as Mastercard has been systematically investing in its multi-sensory brand identity for 10 years. With great success. Mastercard's brand value, as calculated by Interbrand, has risen from 3 to 13 billion euros during this time. Among other things, we talk about: - How Uli lost to a 12-year-old at 16 as a budding tennis pro, and how that helped him land his first job in the music industry, - why James Bond can also be heard in a song written by Adele, - why a 2-3 second sound logo is too long today, - why brands earn trust by the trickle but lose it by the bucketload, - how the CMOs of leading brands see the future of brand management. Uli Reese´s Screensaver-quote: "Do good when nobody is watching."

Quem nunca se pegou, do nada, lembrando de um jingle ou slogan musical de alguma marca famosa? Quem nunca reconheceu uma propaganda de uma marca, antes mesmo de ouvir seu nome, apenas pelos acordes musicais que você escuta desde a infância? Ou reconheceu qual era o próximo podcast da sua playlist, apenas ouvindo a trilha de abertura? O trabalho de "sound branding", a técnica de criar identidade de marcas e projetos através de sons e músicas, não é nada novo - mas ultimamente tem atraído a atenção e o investimento de cada vez mais marcas, que apostam no áudio como uma forma de promover identificação na era da infoxicação - com elementos disputando nossa atenção, ao mesmo tempo, em múltiplas plataformas. No Braincast 430, Carlos Merigo, Cris Dias, Luiz Hygino e Oga Mendonça conversam com Paulo Dytz, CEO da SoundThinkers sobre o mercado do Sound Branding, como (e se) funciona, o que traz de diferente para o mercado e como adotar essa técnica. _____ VOLVO Inspirar e transformar a maneira como pensamos e agimos coletivamente: essa é a missão do Festival Path, espaço para conversas sobre inovação e compartilhamento de ideias transformadoras para nossa sociedade. E a Volvo compartilha muito desses valores e por isso é uma das parceiras do Festival Path Amazônia 2021, que acontece nos dias 30 e 31 de outubro. Serão mais de 70 horas de conteúdo em uma plataforma interativa e gratuita com palestras, filmes, feiras, workshops, artigos, rodadas de negócio, relatórios de tendências e shows que apresentam a diversidade do Brasil em todas as áreas. Entre os convidados que falam a convite da marca, temos Nina Silva falando sobre o Movimento Black Money, Cassio Cortes conversando sobre o futuro dos carros elétricos, Daniel Dias debatendo sobre regenerar gerações com o esporte e muito mais. Inscreva-se no Path Amazônia e acompanhe com a Volvo esse debate sobre o presente que constrói o futuro. _____ ASSINE O BRAINCAST E FAÇA PARTE DO NOSSO GRUPO FECHADO Assinando o Braincast você pode interagir com a gente em grupos fechados no Facebook e Telegram, além de receber conteúdo exclusivo. Faça download do PicPay para iOS ou Android, clique em “Pagar”e procure pelo Braincast, ou então acesse a URL: picpay.me/braincast _____ QUAL É A BOA Para saber mais informações sobre as indicações dos podcasters da mesa, acesse http://qualeaboa.b9.com.br. _____ O Braincast é uma produção B9 Apresentação: Carlos Merigo 
Coordenação Geral: Ju Wallauer, Cris Bartis e Carlos Merigo Produção: Bia Souza 
Apoio à pauta: Hiago Vinicius 
Edição: Mariana Leão, com a supervisão de Alexandre Potascheff e apoio de Angie Lopez 
Identidade Sonora: Nave, com Direção Artística de Oga Mendonça 
Identidade Visual: Johnny Brito
 Coordenação Digital: Agê Barros, Pedro Strazza e Hiago Vinicius
 Atendimento e Comercialização: Rachel Casmala, Camila Mazza e Telma Zennaro

Jodi Krangle is an outstanding voiceover artist who has voiced national and international commercial campaigns for some very well-known companies. She also hosts a podcast called Audio Branding: The Hidden Gem of Marketing where she explores how audio branding influences our lives. In this episode, we discuss what audio branding is, how it is used in advertising, and how you can use it in your business. You can find Jodi and the link to her podcast here https://voiceoversandvocals.com/ Full Focus Entrepreneur: The Podcast is hosted by Elizabeth Tollis.Some Note-worthy Times:3:08 Overview of Jodi's Podcast5:00 Sound in Advertising6:04 Sound Branding10:35 Sound Branding in Small Businesses11:52 Where to Start with Sound Branding15:55 Sound Branding in Content Marketing26:36 The Value of a Podcast's Overall Branding Strategy29:30 The Role of Sound- A summary30:45 How Does Jodi Maintain FocusSome Time-worthy Notes:As a small business coach and consultant, I have built my business on the idea that entrepreneurship impacts communities and the world. I work with small business owners to increase their impact, build businesses for greater purposes, hone their focus, and sort out what exactly they should be focusing on. With the members in my Full Focus Entrepreneur Program, I dive into a different key area of entrepreneurship each month to bring them EXACTLY and ONLY what they need to succeed in that area. The Podcast is a chance for me to bring in an outside expert on that topic.If you want to hear, watch, read, and learn more about Entrepreneurship, Focus, and Living a life of impact I invite you to check out Full Focus Entrepreneur where I coach small business owners to be more effective, more organized, more profitable, and more impactful. Sign up for The Focus Group to receive access to all my free resources and be notified when new podcasts, videos, and blogs are available (don't worry I won't be filling up your inbox).If you are interested in listening to more of me talking to myself and others please check out The Emerald Office where all the episodes of all of my podcasts can be found.A special thank you to Eric Tollis who made this sweet backtrack and to Maria Carias for the beautiful art that graces this Podcast. All of Maria's art can be found on her Instagram. She kinda rocks right?

Analog oder digital? Phillip Böndel, Markenexperte, Co-Founder und CEO von The Ambition, sagt: „Der Kanal ist nur der Weg. Die Frage ist, was transportiert wird.“ Er ist der Überzeugung, dass Musikkultur identitätsstiftend ist. Auf Basis der Erkenntnis, dass 42 Prozent aller Menschen sich mit der Hip Hop Kultur verbunden fühlen, hat er mit seiner Agentur „The Ambition“ ein Business aufgebaut, das boomt. Wie aber passt diese Ambition in eine Zeit, in der trotz 2G noch immer viele Clubs geschlossen sind? Sabine Cole, Geschäftsleitung der Hamburger Agentur LOVED, hat das Hamburger Clublexikon ins Leben gerufen, um Clubs zu unterstützen – natürlich auch und erst recht in der Pandemie. Ob sie die Antwort kennt? Nun ja, zumindest spürt man ihre Empathie mit den Clubbesitzern, wenn sie in Tüten kruschelt und man hört sie, wenn sie von einem Tag mit der Familie auf der Hamburger Freiheit erzählt. Wie passend, dass es ein bisschen rumst und kracht, und zwar gleich in den ersten Minuten dieser neuen Folge des ADC Podcast „Nägel und Köpfe“. Mitnehmen werdet ihr: Warum digital nur die halbe Wahrheit ist, was auf einer einsamen Insel mehr wert ist – WLAN oder die Sandkastenliebe, warum wir dringend ein reichweitenstarkes Magazin für Böden brauchen und was „dieses Hip Hop“ eigentlich genau ist. Unsere Host Petra Neftel führt durch rund 40 min Talk zwischen zwei inspirierenden Menschen, der die ein oder andere unerwartete Wendung zu bieten hat.

Mit Guido Heffels, Gründer der erfolgreichen Werbeagentur „Heimat“, und Lichtkünstler Christopher Bauder, Initiator der neuen Berliner Dauerausstellung „Dark Matter“, sitzen in dieser Podcast Folge zwei Kreative an einem Tisch, die unterschiedlicher nicht sein könnten. Guido, der stets mit dem Kopf durch die Wand geht, der seine Kunden durch sein bedingunsloses Auftreten nervös macht, wenn er im letzten Moment vorm Dreh die Pläne durchkreuzt – und der Sicherheit als Feind seiner Kreativität benennt. Und Christopher, den es 20 Jahre Training und Selbstüberwindung kostete, um trotz Schüchternheit stets aufs Ganze gehen zu können. Der trotz Zweifel immer all in geht und dabei sein größter Kritiker ist. Und doch verbindet Beide vieles. Ihre frühen Erinnerungen ans kreative Basteln. Die Einsicht, dass nur wer bereit ist, zu scheitern, auch herausragende Kreation schafft. Und allem voran ihre Intuition, der sie vertrauen und die sie schon vor allen wissen lässt, ob eine kreative Idee schlussendlich aufgehen wird oder nicht. Was also ist Kreativität? In diesem Podcast erfahrt ihr mit Petra Neftel, warum es ein Unding ist, dass Kreative sich selbst als kreativ bezeichnen, warum man Kreativität nicht einfach im Keller findet und warum die richtigen Fragen viel interessanter als Antworten sind.

Seja bem vindo e bem vinda ao segundo episódio do novo quadro do Modo Cross, o Stay Hungry! Nesse episódio, tenho a companhia da Ana Dias que é produtora de Podcasts e apaixonada por Sound Branding. Ela vai contar um pouco da sua história, quais traços da infância ela trouxe para a vida adulta e após isso nos ajudar a entender como criar um Podcast, mas aqui já vai a primeira dica: Seja autêntico(a) e curta o processo. Eai, bora lá? Vamos ativar o Modo Cross, entender sobre Sound Branding e criar o seu podcast? Se gostar do episódio, peço que compartilhe com pessoas que você acredita que podem se interessar no assunto. Como também, nos seus stories, marcando a convidada @somosfrequencia e o podcast, @modo.cross

Musik, die braucht ein Podcast. Hmm wirklich… Naja, nicht unbedingt. Ein erfolgreicher Podcast braucht nicht immer Musik. Das ist Geschmackssache.  Eines ist klar: Musik ist Branding. Musik macht Spaß. Musik transportiert eine Botschaft. Mit Musik kannst du dein Unternehmen, deine Marke auf einzigartige Weise klingen lassen. Denn mit entsprechender Musik steigerst Du den Wiedererkennungswert deines Podcasts und deiner Marke enorm.  Doch wie findest Du die passende Musik für deinen Podcast?  Das verrät in dieser Folge Marie-Luise Flessa. Sie ist leidenschaftliche Musikerin und Klang-Expertin. Und Marie komponiert für Marken, Unternehmen und Experten*innen ganz individuelle Sounds.  Shownotes Mehr über Marie-Luise Flessa: https://flessamusik.de/ Marie auf Instagram: https://www.instagram.com/sounds.like.business/ Mehr über Podcastwonder kostenloses Gespräch vereinbaren: https://anikabors.typeform.com/to/K1vuZDo9   Wonderpost: https://podcastwonder.com/newsletter/   podcastwonder: https://podcastwonder.com/   Podcastwonder auf Pinterest: https://www.pinterest.de/podcastwonder/   Podcastwonder auf Instagram: https://www.instagram.com/podcastwonder/

No episódio, Gui recebe a criadora profissional de podcasts e sound branding, Ana Dias, do Somos Frequência. Ana contou pra gente tudo sobre produção de podcasts e branding sonoro.E ainda nesta edição, falamos de clubhouse, esse novo aplicativo de drop-in-radio, que vem conquistando a cada dia, o coração dos brasileiros.Agora é só apertar o play e curtir o episódio.♦ Segue a gente: @podcastasmf @guirodriguescantor no Twitter e Instagram.♦ Participe das minhas salas no ClubHouse: @guicantor ♦ Convidada: @somosfrequencia♦ Apoie o podcast ASMF no Padrim: padrim.com/podcastasmf♦ Este Podcast está disponível para: Spotify, Amazon Music, Deezer, Appel Podcasts e Google Podcasts.

Lauren McGuire: "To brand leaders I would say when strategically approaching sound branding you need a really strong foundation. Music is motion and emotions".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio's SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire's Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond to Sounds.#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! #7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. #8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.Lauren McGuirePresidentMan Made Music www.mademusicstudio.com

Lauren McGuire: "So spatialized sound is a fascinating area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising mediums".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio's SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire's Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond to Sounds.#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! #7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. #8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.Lauren McGuirePresidentMan Made Music www.mademusicstudio.com

Lauren McGuire: "How do we use sound to create a more connective experience to the brand? Where are we putting in a sound to make you feel comfortable and safe".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio's SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire's Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond to Sounds.#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! #7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. #8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.Lauren McGuirePresidentMan Made Music www.mademusicstudio.com

Lauren McGuire: "We work together with Sentient Decision Science, and the results are based on the subconscious mind, which is a more accurate response".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio's SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire's Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond to Sounds.#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! #7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. #8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.Lauren McGuirePresidentMan Made Music www.mademusicstudio.com

Lauren McGuire: "It's again it's not about the sound it's kind of about human experience. A holistic view of what is happening around us". Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio's SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire's Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond to Sounds.#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! #7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. #8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.Lauren McGuirePresidentMan Made Music www.mademusicstudio.com

Lauren McGuire: "When you read that quote I have to laugh about it, because clients are aware of this". Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio's SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire's Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond to Sounds.#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! #7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. #8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.Lauren McGuirePresidentMan Made Music www.mademusicstudio.com

Lauren McGuire: "Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, How do they make you feel?". - Lauren McGuirePodcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio's SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire's Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond to Sounds.#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! #7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. #8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.Lauren McGuirePresidentMan Made Music www.mademusicstudio.com

Lauren McGuire: "The sound branding industry, you know just to be very transparent about it, was an accident and a right-hand turn on the career path". Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio's SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire's Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond to Sounds.#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! #7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. #8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.Lauren McGuirePresidentMan Made Music www.mademusicstudio.com

My guest today is my new friend Lauren McGuire. With soon 10 years at Man Made Music Lauren is the expert in sonic branding, music for television and sound design of experiences. In this episode, Lauren and I are going to discuss the ins and outs of sound branding in the age of COVID-19 and beyond.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio's SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire's Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond to Sounds.#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! #7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. #8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.Lauren McGuirePresidentMan Made Music www.mademusicstudio.com

Lauren McGuire: "We've done work with fast casual dining restaurants there's a lot going on you know we've done audits across the country, and you can go into one market where they are playing country music and then another market where they are playing hip-hop music".Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio's SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.Soundbites: #1 Lauren McGuire's Career Journey on Becoming Leading Expert on Sound Branding. #2 Fight, Flight, or Freeze: How We Respond to Sounds.#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! #7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. #8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.Lauren McGuirePresidentMan Made Music www.mademusicstudio.com

Uma das Creapy Pasta Mais antigas do mercado agora na pior voz da podosfera. Recomendamos: Nothing Matters Produções, Edição de podcasts, Trilhas sonoras, e Sound Branding.   - Instagram:  - whatsapp: (11) 99224-6919 Nossas Rede Sociais: - Instagram - Facebook - Youtube - Pix do Jeff: (11)98643-9434 - Mande seu E-mail para: podcastressacacast@gmail.com See omnystudio.com/listener for privacy information.

Ci sono canzoni che ricordiamo solo per essere sottofondo di spot pubblicitari. Oggi facciamo qualche considerazione al riguardo e ci chiediamo: ora che i video vengono visti con il "muto", ha ancora senso la musica nella pubblicità?

Was macht Soundbranding aus gegenüber dem klassischen visuellen Branding? Alexander Mäding verrät dir in dieser Folge was du beachten solltest, wenn du die richtige Musik für deinen Podcast raussuchst und vor allem welche Fehler du dabei vermeiden solltest. LINKS ZU DIESER FOLGE: WEBSITE VON ALEX:

Wenn in einem Supermarkt französische Musik gespielt wird, dann steigt der Absatz von französischem Wein. Verrückt, oder? Durch kaum etwas sind wir emotional so beeinflussbar wie durch Klang: -       Beispiel Kommunikation: Stimme und Tonfall sind viel wichtiger als der Inhalt einer Botschaft. -       In Filmen werden Emotionen hauptsächlich durch die Filmmusik erzeugt. -       Das Knacken der Cornflakes ist so bedeutsam, dass Kellogg`s sich den Sound der eigenen Produkte sogar hat patentieren lassen. In dieser Folge des Werbemittelpodcasts sprechen wir über die wichtigsten Punkte im akustischen Marketing und worauf Du achten musst, damit Deine Produkte und Dienstleistungen klanglich zielgruppenpassend wahrgenommen werden. So lenkst Du Aufmerksamkeit und Erwartungen, erhöhst die Kunden- und Lieferantentreue und sicherst Umsatz und Gewinn. Jetzt hören! Facebook: https://www.facebook.com/habermann.hoch.zwei/ Im Werbemittelpodcast geht es nicht nur um die Verwendung klassischer Werbegeschenke wie T-Shirts, Visitenkarten oder Plakate. Unternehmer Hendrik Habermann vermittelt eine andere Sicht auf give-aways und Promotion von Marken mittels Werbegeschenke. Er gewährt Einblicke in die Werbepsychologie als auch in das Unternehmertum, das eng mit Werbegeschenken verknüpft ist. Dieser Podcast wird produziert von https://www.image-sells.de/ (Image-Sells Podcast Media)

"O que a gente vai deixar para o futuro? E eu acho que é uma pergunta que anda todo mundo se fazendo. O que a gente deixa? Num momento de virada a gente pensa em legado, em transformação." Zanna é a voz do MetrôRio, ela é cantora, compositora e violonista. Ela também é fundadora da Agência Zanna, a primeira agência especializada em Sound Branding da América Latina.

Chega mais! Já ouviu falar em Sound Branding?? É uma espécie de impressão digital em formato de áudio. Não entendeu? Então, ouve esse ep que eu explico o que é e como produzir. Dando spoiler, é tipo o "plim plim" da globo... Tá, agora ouve o resto do ep pra entender. ##Bóra compartilhar conhecimento, pois conhecimento guardado não gera valor algum## ------- Instagram: @thierryamaraloficial Contato: equalizadamente@gmail.com Apoio: Flórida Música @florida_musica

Best audio Brands è un premio che viene assegnato da AMP che è l'agenzia leader nel mondo per il branding sonoro. Mastercard, Shell e Apple sono sul podio nella edizione 2020. Scopriamo assieme i parametri che hanno guidato nella scelta del soung branding vincente

Join JP Kuehlwein, The Conference Board’s Marketing Institute Leader as he discusses the role of sound in brand building with Michael Boumendil, a pioneer in audio branding and the Founder and President and Chief Creative Officer of SixiemeSon, the world’s leading audio branding agency since 1995.

This episode is about some advice I had gotten - I find it to be an interesting approach on what to consider when Sound Branding! So far this has been a HUGE help to me !!!

This is my first Podcast ever. My name is Leon Taylor. I‘m a musician and sound designer who‘s starting to build Sound Identities for companies. This Podcast is about my journey into an art & science that is yet still at it’s beginnings! Sound Branding is an extremely effective marketing tool that however is, if at all not been used efficiently by most companies! The coming Voice era however will have a massive impact on how companies will use sound to help create brand! So these are my first steps into what I believe will be a very exciting time to come...

John hat mit seinen Jingles in den 80er & 90ern den Sound vieler Marken geprägt, z.B. Visa, Mentos, Melitta oder den Bacardi-Song, heut bekannt als „Sound Branding“. Der britische Komponist, Musiker und Vortragsredner hat in den letzten Jahren einen großen Teil seiner Zeit dem Studium der Psychoakustik gewidmet und die app „Sonictonic in die Welt gebracht, um mit Klangtherapieprogrammen zur Verbesserung des Schlafes und Stressbewältigung zu sorgen! Folgt der mega spannenden Karriere vom musikalischen Wunderknaben!

Chega mais! Já ouviu falar em Sound Branding?? É uma espécie de impressão digital em formato de áudio. Não entendeu? Então, ouve esse ep que eu explico o que é e como produzir. Dando spoiler, é tipo o "plim plim" da globo... Tá, agora ouve o resto do ep pra entender. ##Bóra compartilhar conhecimento, pois conhecimento guardado não gera valor algum## ------- Instagram: @thierryamaral Contato: equalizadamente@gmail.com Apoio: Flórida Música @florida_musica

In den letzten Episoden haben wir bereits die Art des Spots gewählt, nutzen das Unterbewusstsein des Hörers im Nebenbei-Medium Radio und wissen ganz genau wie die Informationen durch die passende Hintergrundkulisse in Szene setzen kann. Einige wichtige Punkte sind damit schonmal erledigt, aber ein paar Fragen stehen noch im Raum: Wie lange soll der Spot werden? Heute geht es genau darum. Wir klären, wie du die optimale Dauer für deinen Werbespot bestimmen kannst.

In dieser Episode geht es um die musikalische, beziehungsweise die soundtechnische Untermalung deines Radiospots. Willst du alleine auf die richtige Stimme setzen, oder möchtest du den Spot zusätzlich mit Musik unterlegen? Vielleicht hast du sogar vor, einige Passagen mit Soundeffekten zu verstärken? Diese Überlegungen sind wichtig und dürfen nicht unterschätzt werden.

Zu Gast im UC-Podcast: Tom Huber   Tom Huber ist Unternehmer, Künstler und Gründer der Novo Sonic GmbH. Ursprünglich hat er mal Volkswirtschaft, Kommunikationswissenschaften und Musik studiert.    10 Jahre lang hat er Popstars produziert. Aus einer wirtschaftlichen Notwenigkeit heraus mit dem Aufkommen von mp3 Dateien, musste er sich für eine Veränderung entscheiden.    Heute produziert sein Unternehmen die Novo Sonic GmbH Gaming Sounds und ist Experte für das strategische Sound Branding von Unternehmen.   Seine Reminder für mehr Wachstum: Achte bei Partnerschaften auf Dein Bauchgefühl. Sorge für Deine Liquidität. Vertraue auf Deine Ideen. __________  Du bist Unternehmer? Hast Bock auf Wachstum, Sinn und Tiefe? Tausche Dich mit anderen Unternehmern aus: www.Die-Unternehmer-Community.com   Unser Wachstumsprogramm - Wie Du mehr AN statt IN Deinem Unternehmen arbeitest: www.unternehmer-lernen-von-unternehmern.de __________ Dir gefällt unser Unternehmer-Podcast? Dann freuen wir uns über Deine Rezension auf iTunes. __________ Du möchtest mit Deinem Unternehmen weiter wachsen und brauchst Inspiration: E-Mail an: team@stevekroeger.com

Der MR WOLF Recap Sunday Nummer 12 führt euch in die Welt des Soundbrandings bzw. in die von akustischen Markenerlebnissen. Worum es dabei geht, warum das Thema so wichtig ist und vor allem warum es in der Zukunft noch wichtiger wird, erfahrt ihr dieser Folge. Alex und Philipp haben sich dazu mit Alexander Wodrich getroffen. Alexander hat eine der führenden Agenturen in dem Bereich mit dem schönen Namen WhyDoBirds gegründet und ist einer der absoluten Experten auf dem Gebiet. Mehr zu Whydobirds gibt's auf deren Website https://www.whydobirds.de/ Viel Spaß beim Hören, euer MR WOLF Team

Mit seinem Buch "Sound Branding: Grundlagen akustischer Markenführung" hat Dr. Paul Steiner ein Standardwerk rund um Corporate Audio, Sound Branding und Co. veröffentlicht. Ein spannendes Gespräch über die Relevanz von Audio. Erst zögerlich erkennen Unternehmen die Relevanz von Audio. Egal ob Corporate Sound, Audio Branding, Podcast oder Sprachassistent - an Audio kommt heutzutage kein Unternehmen mehr vorbei.

A serialized audio version of the book comMUSICation by John Groves. Concentrating on the sense of hearing, the book tells how the powerful medium of music can influence our emotions, our thoughts - and our (consumer) behaviour. How music can trigger memories – not only of a holiday, a romantic evening, or a person but also of a specific brand. In this podcast, John Groves looks at different aspects of communicating with sound and music, like Sociology, Neurology, Economics, and Marketing. The reader gradually starts to understand what „Sound Branding“ is all about.

Soundbranding hilft dir dabei, eine gewisse Präsenz in den Köpfen deiner Zielgruppe zu erreichen. Nur wer in den Köpfen der Menschen exisitiert, exisitiert auch in seinen Entscheidungen. In dieser Folge geht es darum, was Soundbranding ist und wie du es für dich nutzen kannst.

Conheço o Tula há mais tempo do que gosto de pensar. Fizemos trabalhos juntos, brigamos uma vez, mas o amor sempre foi mais forte. Estávamos naquela situação tradicional: amigos de Facebook que não se vêem nem se falam há anos. Mais exatamente uns 15 anos. Procurando convidados para o Rádio Cachola, mandei uma mensagem e a resposta foi melhor do que o imaginado. Além de topar a entrevista, ainda propôs que fizéssemos uma parceria de conteúdo, sendo as gravações do Rádio Cachola o primeiro passo. Agora, ninguém vai nos segurar. Neste primeiro episódio gravado direto dos estúdios da Play it Again, falamos sobre produção de som, criatividade, música, causos, a baixa qualidade da propaganda atual, de sua nova paixão - o cultivo de produtos orgânicos - e muito mais. Como a gente diz sobre todos os episódios do Rádio Cachola: foi o melhor de todos! Ouve aí que você vai gostar. Até porque a qualidade melhorou demais! Quem é o Tula? Sócio diretor da Play It Again Som & Imagem, Tula é o produtor musical responsável pelo Sound Branding de Sadia, CBN, Ypê e Havaianas. Ganhador do Prêmio Caboré de Produção e Caboré Fornecedor de Midia Eletrônica. Ganhador de 2 Leões de ouro em Cannes com os filmes de Margarina Bonna e 2 Vistos VW. Hoje, divide a direção da produtora com o cultivo de produtos orgânicos. Eu e o Tula

Ruth Simmons, CEO of SoundLounge, chats with Mike Hughes, behavioural strategist, about how music creates context and brand identity. Follow Ruth Simmons @soundequity Follow @ogilvyconsultuk Sponsor SoundLounge soundlounge.co.uk/

Soundbranding ist so viel mehr als nur die Gestaltung eines Jingles. Sich keine Gedanken über den Sound zur Marke zu machen ist keine Lösung, denn dann ist es ein Zufallsprodukt und das schädigt die Marke langfristig.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

The third episode of the BRAND SOUNDS series with John Groves. As a famous composer from Germany and internationally acknowledged as a pioneer of Sound Branding, you can listen to his opinion about this very interesting question: Is a Sound Logo a Sound ID?

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

Here you can see a presentaton by one of the famous composer from Germany, John Groves. As a specialist in all aspects of Sound Branding, he is telling us how important is the usage of sound in communication. Enjoy it!

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

A simple but important question this time: What is Michael Cramer's opinion about Sound Branding?

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.

BRAND SOUNDS aims to provide insights on all aspects of the use of music in brand communications. We will bring you information, interviews, case-histories, opinions & details on artist/brand co-operations, Corporate Sound, Sound Branding, events, TV commercials and any other forms of communication meant for our ears.