Unfiltered

Get ready for a hella deep convo because in this week's episode of Unfiltered, were diving into unlearning religion, “defining” spirituality, and sharing about our relationships with “God” (and what that word even means to us).From walking away from organized religion to reconnecting to a higher power in unexpected ways, this episode's all about questioning beliefs, exploring what the frick spirituality look like and means, and talking about how spirituality has changed our lives, and businesses.Highlights:(00:00) Introduction(02:45) How growing up religious shaped our early beliefs(14:17) The pressure to be “consistent” in your spiritual practice(17:00) Seeing every choice as a portal, even when it sucks(19:30) Letting go of needing a lesson in every hard thing(24:00) Feeling your feelings instead of bypassing them with toxic positivity(25:50) How we'd define spirituality(30:50) Why starting a business opened us up spiritually We'd love to connect with you! You can find us on Instagram: Han ⁠@itshannahreed⁠, Fran ⁠@thepassionscollective⁠, and Alethea ⁠@copywithspice

Have a love/hate relationship with Instagram? Us too.You'd have a hard time finding an online biz owner that doesn't. That's why, plus the fact that she's an incredibly cool person who runs her biz her way, Nicole is our first ever guest on Unfiltered!As an IG strategist and fellow weirdo, Nicole of Groovy Social, share about her decision to walk away from social media management, why she took four months off Instagram, and how she rebuilt her brand, centered in self-trust and sharing the messy middle.We talk about everything from content boundaries to creative burnout to the fears that keep us from being “too much” online. So buckle up buttercup and give this unfiltered convo a listen.Highlights(00:00) Introduction(02:45) How taking a break from IG helped Nicole realign with her purpose(07:30) Why she left behind social media management for strategy work(11:14) Boundaries, batching, and other tools for keeping social media sustainable(19:00) The magic of sharing your “messy middle” instead of waiting to have your shit together(32:00) The mindset shifts Nicole teaches that help personal brands stop mimicking industry “it” peeps and start building brands that actually feel like them (40:00) Why learning to trust yourself is better than another marketing courseWhere to find Nicole:Instagram @groovysocialThreads @groovysocialLearn about You-Coded Content StrategyBook an Unstuck SeshWe'd love to connect with you! You can find us on Instagram: Han ⁠@itshannahreed⁠, Fran ⁠@thepassionscollective⁠, and Alethea ⁠@copywithspice

We're backkkkk! And in this first (real) episode of Unfiltered 2.0, we're sharing everything we've been up to—from starting new businesses to letting go of the things we thought wanted.It's an honest AF convo about how we're practicing listening to our intuition, things we're shedding, and where we're feeling stuck when it comes to being a human running an online biz.Highlights:(00:00) Introduction(02:00) Ways to experiment with listening to your intuition rather than stress responses or your logical mind (06:42) The bigger perspective Alethea's wild meditation retreat gave her on life(09:19) Our experiences with letting go of good things we wanted but no longer feel aligned (and questioning why we wanted these things in the first place)(28:10) Fran's decision to treat her biz like a hobby (and why she chose this mindset shift (35:15) How we've been struggling with the boxes we created for ourselves and are feeling stuck in We'd love to connect with you! You can find us on Instagram: Han ⁠@itshannahreed⁠, Fran ⁠@thepassionscollective⁠, and Alethea ⁠@copywithspice

Since starting Unfiltered in 2023, we've changed… A LOT… and it's time for the podcast to change with us! In this episode, we're going BTS to talk about what fell out of alignment, what we did to fix it, and some exciting changes we're making going forward. We're feelin' fired up and excited for Unfiltered 2.0!We'd love to connect with you! You can find us on Instagram: Han @itshannahreed, Fran @thepassionscollective, and Alethea @copywithspice

In today's episode of Unfiltered, we dive into our 2025 predictions for the online business world and beyond. We're dishing on some things we expect to see more of, like: client experience, the evolution of digital courses, and the rise of hyper-specific and personalized business strategies. Plus some things we're ready to say goodbye to, like: hustle culture, arbitrary measures of success, and businesses who don't actually follow through on their brand values. Highlights: (00:00:00 - 00:04:06) Introduction(00:04:07 - 00:12:15) How client & customer experience is going to continue to set businesses apart(00:12:16 - 00:18:30) A shift toward more sustainability and less hustle(00:18:31 - 00:26:10) Our predictions for the digital course and education space(00:26:11 - 00:35:50) How consumers are holding brands to higher standards (and what that means for brands)(00:35:51 - 00:44:00) Our thoughts on influencer culture and the role that it will play in 2025We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

In this end-of-year reflection episode of Unfiltered we take a deep dive into our biggest lessons, breakthroughs, and moments of growth from 2024. We're sharing the ways this year challenged us to step into our most aligned businesses—whether it was saying no to unaligned clients or letting go of outdated narratives about success. Stick around for part 2 of this episode where we share our predictions for 2025 and the online space! Episode Highlights: (00:00 - 03:22) Introduction (03:23 - 08:14) How saying "yes" to the right clients or "yes" to the wrong clients shaped our year (08:15 - 12:47) The balance between business growth and personal growth (12:48 - 18:09) The lessons we've learned about making space for more fun and creativity in our businesses (18:10 - 28:32) Creating an identity outside of 'entrepreneur' and practicing self-trust and acceptance (28:33 - 34:15) Debunking the "secret sauce" myth (34:16 - End) The importance of taking a holistic approach to personal development We'd love to connect with you! You can ⁠join our broadcast channel⁠ and connect with us on Instagram: Han ⁠@hannahreed.co⁠, Fran ⁠@thepassionscollective⁠, and Alethea ⁠@copywithspice⁠. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of ⁠this page on Alethea's website!

We've all heard the advice that saying 'no' to unaligned clients makes space for 'f*ck yes' clients to follow, but it's not always as simple as just saying the word. What about when you have no proof? What about when you really need the money? What about when you know you want to say 'no', but you keep end up saying 'yes' anyway? In this episode, we're taking a deep dive into all the behind-the-scenes work we've had to do to be able to say 'no' to unaligned clients and how hard it can actually be. Highlights: (00:00—03:28) Introduction (03:28—12:04) Scarcity mindset and the mindset shifts we've had to make (12:04—14:40) How your stress response and ability to regulate can play a role in your ability to say 'no' (14:40—23:51) The importance of pairing mindset work with taking action and the ripple effect it can have on your life and business (23:51—31:22) Our relationship with trust (and how freaking difficult it can be sometimes) (31:22—39:46) How leaning on your friends and tools (like Human Design) can help make it easier to say 'no' (39:46—46:29) The lessons we've learned from saying 'yes' to unaligned clients We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

Digital nomading gets a whole lot of hype, but you ever been curious about what it's actually like to run an online business and bounce around? Buckle up, buttercup, because in today's episode of Unfiltered, we're sharing about out experiences as digital nomads (all of us are currently nomading it up!). From navigating new grocery stores to adjusting work schedules in new timezones to learning how to be wayyyyyy more flexible with our routines, we've experienced a whole lot of ups and downs. And we'd love to share them with you in this hella unfiltered conversation. Highlights: (02:04—10:26) Some big mistakes and lessons learned at the beginning of our adventures (11:02—16:22) Unexpected battles with different Airbnbs (16:22—19:58) How digital nomading has totally changed our spending and buying habits (19:58—26:52) Struggles with living solo, feeling lonely, and finding ways to create community (29:10—37:06)How traveling and working impacts burnout and creativity (37:10—39:31) The importance of treating it like “real” life and not a vacation (39:31—49:47) Ways living abroad/different cultures changes your day-to-day schedule We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

Thinking about hiring your first team member? Wondering what stuff you should have together before you start the hiring process? Or what to do once you're ready to onboard them? We got you. In today's episode of Unfiltered, we're sharing everything we've learned about hiring AND onboarding new team members from figuring out how to hire someone for a specific role to the job application and interview process to some of the mistakes we made with onboarding, we're blabbing about it all. Highlights: [00:43 - 03:10] Our experiences with our first-ever hires [03:15 - 06:45] How to define the role and figure out the specifics of what you want support with [07:00 - 10:30] A few ridiculously helpful tips for the onboarding process [10:45 - 16:15] Best practices for dishing out feedback/constructive criticism [16:30 - End] Common mistakes to avoid Resources: Who Not How by Dan Sullivan We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

We talk a lottttt about our feelings… and analyze them… and explain them, but how much do we actually FEEL them? In today's episode of Unfiltered, we're getting hella vulnerable about how we've all been working on actually feeling our damn feelings. From the hard confrontations we've had to have with ourselves and parts we're not proud of to the BS of wanting to hide until you're perfect to the things we do to move through hard feelings, this conversation involves a few tears and is most definitely, unfiltered as heck. Highlights 00:55—04:20: What the frickety frack emotional regulation is 04:27—13:31: How unprocessed emotions can manifest as anxiety 13:31—33:31: The importance of getting into your body and out of your head 33:31—42:47: Why entrepreneurship actually works really dang well with feelings your feelings 43:44—53:05: Things we catch ourselves doing to avoid feeling our feelings 53:16—59:41: Trusting in the timing of why certain feelings come up at certain points 59:41—01:05:06: Why trying to shed your past self can do more damage than good 01:05:06—01:10:21: The challenge of showing the world your messy middle self and why it's the best thing you can do 1:11:00—01:21:27: Different tools we use to move stuck emotions through our bodies Han's favs: To Be Magnetic's Pathway (use code HANNAH2880 for 15% off!) Somatic movement IG reel 1 Somatic movement IG reel 2 Somatic movement IG reel 3 Somatic movement IG reel 4 Release emotion with sound IG reel Fran's faves: @claire.ollila for breathwork (free & paid resources) Clarity Lab - Claire's virtual breathwork membership w/ access to an on-demand video library: 7 day free trial! @taylaurenco for breathwork and somatic work (free & paid resources) We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

In today's episode of Unfiltered, we're pulling back the curtain on alllllllll the things we're currently questioning. From our biz battles with posting consistently to redefining what a good work-life balance is when your personal world is messy to letting the “bare minimum” be good enough, we're dishing on letting go of rigid expectations, shedding the “shoulds,” and questioning what rules (if any) we have to follow in the first place. We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

Sending roses to customers after their pets have passed, hilarious and creative marketing campaigns (like turning love letters from exes into TP), and personal emails from founders are all examples in today's discussion of brands that are doing a really freaking great job. From product-based businesses to fav restaurant chains to software companies, we're chatting about some of our most beloved brands and all the clever things to adore about them. Highlights 02:20—10:15: A toilet paper company that's hilarious (and has a cool mission) 10:15—23:00: A few brands that pack some serious personality, relatability, and human connection into their marketing 23:00—37:02: Brands that don't just SAY they care about their audience, but go above and beyond to show it 37:02—45:03: Brands whose posts on social media you seriously don't want to miss 45:03—49:56: A brand with a hysterical automated chatbot If you liked this episode, check out our previous one where we talk about 5 Marketing Mishaps That Shocked Us. We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

Fearing that you'll never making another penny from your business again, feeling like all 25 things on your to-do list are priority #1, worrying about why others aren't taking you seriously… all of those challenges boil down to mindset—and are ones we've personally struggled with. In today's episode of Unfiltered, we're continuing our mini series on Tough Sh*t in Biz, chatting about the biggest mindset shifts we've had in the last year that seriously rocked our worlds and allowed us to let go of beliefs that were holding us back. Highlights 06:15—17:02: What even is mindset and how your mindset can get so stuck 17:02—20:05: How scarcity mindset shows up in the world, beyond business 20:24—35:30: The pain in the ass that is comparisonitis and imposter syndrome 35:30—38:54: A big belief we had to let go of that we all held onto for a long time 38:54—45:39: The importance of prioritizing (and not treating everything as #1) 45:39—47:02: Why considering business to be business is actually helpful 47:02—57:43: The value of understanding everything stems from you (and why that's good!) If you liked this episode, check out our other mindset-related episode; There's No Such Thing as Business Without Mindset Work: on Spotify and on Apple. Our Favorite Mindset Resources Alethea: Joe Dispenza for meditations You're a Badass at Making Money (book) for starting to work through limiting money beliefs Manifestation Babe Academy (if you're looking to go all in on mindset work!) Fran: Hypnotherapy for rewiring my subconscious beliefs - @itsaddisonbowen is my go-to for this Breathwork for learning how to regulate my nervous system, especially during a stress response, to support my body through mindset shifts - @claire.ollila is my go-to for this Han: The Pathway Membership from To Be Magnetic - a $30/mo membership that helps you identify and free yourself from negative beliefs and subconscious blocks using a process that's rooted in neuroscience. (Use code HANNAH2880 for 15% off) We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

In today's episode of Unfiltered, we're diving into a juicy question asked by you! And that question is… At the beginning of business, do you offer services people are asking for but you don't love to increase cash flow? Or stick to what you really enjoy and wait for the right people to come along? We're dishing all of our thoughts on the potential “consequences” of saying f it and taking on projects you don't love, when prioritizing cash flow over aligned projects makes sense, and how the answer to this question differs for those in the beginning of their biz vs. further along. Highlights: 02:23: The #1 thing to consider before choosing to say yes to projects you don't love 03:55: How to not screw yourself over if you are in a position of needing to bring in cash flow ASAP 04:50: The most important “consequences” to consider if you're thinking about saying yes just to bring in more mula 12:37: Knowing when it's time to move from experimenting into focusing in on what you want 14:11: The benefits of figuring out your signature sauce 16:19: A loving reminder We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

Is burnout really a “right of passage” for business owners? Is resting the “cure” for burnout? How do you recognize the signs that you're headed toward burnout? As (self-proclaimed) burnout experts, we're kicking off a fun new mini-series by dishing all about our experiences with burnout, what burnout is really trying to tell you, how to navigate burnout & more. Timestamp Breakdown: 2:38—10:46: Our experiences with burnout and a unique perspective on what burnout could truly be a sign of 10:49—20:01: Red flags to look for that might signal burnout is coming, potential causes for burnout, and why resting isn't a “cure” for burnout 20:01—37:05: Preventing burnout, the importance of prioritizing YOU and how to step away from your work without feeling like it's always in the back of your mind 37:05—40:40: Navigating burnout due to things in your personal life vs your business and how this looks different 40:40—48:00: The importance of appreciating the journey that you're on and not always pushing yourself to be at the destination 48:00—51:38: How saying “no” to things is a preventative for burnout We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

We're baaack! After taking July off, we're celebrating Unfiltered's 1 year birth-iversary with this recap episode. We're reminiscing on where we (and our businesses) were this time last year, how much has changed since, and what we're excited for in the next year! Timestamp Breakdown: 00:29—11:38: What we've been up to during the past mont + why we decided to take a month off from recording episodes 11:38—18:51: A look back on what our lives & businesses looked like a year ago when we first launched Unfilitered 18:51—33:30: Our biggest lessons learned during out first year of the podcast, what surprised us the most, and what our top performing episodes were Have you listened to our most popular episodes? No. 1. Episode 3—12 Biz Investments We're So Glad We Made Listen on Spotify or Apple Podcasts! No. 2: Episode 2—What's the Deal With all the Mean Girl Marketing? Listen on Spotify or Apple Podcasts! No. 3: Episode 16—Imposter Syndrome or Unqualified? Where's the H*cking Line? Listen on Spotify or Apple Podcasts! Shoutout to our friend and favorite podcast manager, Jace Apollo Creative! If Fran ever burns out from podcast editing, he'll be the first person we call. Give him a follow on IG! We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

“I can't believe they said that” Instagram posts, marketing campaigns that pissed of A LOT of people, BS apologies, and more—that's what we're chatting about in today's episode of Unfiltered. In this super open convo about some recent marketing mishaps we've witnessed from brands like Copyhackers, Bumble, Youthforia, and more, we're discussing what these missteps show us consumers are fed up with, the best ways to handle public apologies, and some things we consider… pretty dang unforgivable. Grab a glass of milk because this one's extra spicy. Highlights: 3:00—17:19: The Copyhackers post that enraged the internet (and the surprisingly unpleasant way that Copyhackers handled all the angry IG comments) 17:19—35:50: What Bumble did right and what Bumble didn't get so right in their latest marketing campaign that also enraged the internet 35:50—45:20: The beauty company that had all of TikTok talking (and not in a good way) because of one product they recently put out 45:20—50:00: The importance of being honest when marketing products and a very popular beverage biz that recently found itself in hot water for not being so honest 50:00—59:39: Why Kelloggs' recent ad was giving off “let them eat cereal” vibes and what we can learn about the balance between hopping on current issues vs. being insensitive to people's current struggles We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

In this episode of Unfiltered, we're sharing our all-time-fav books (so far). Everything from nonfiction books in the business and self development genres to fantasy and thriller fiction genres! Have any recs that you think we'd like? Message us on IG! Here are the ones we mentioned: Nonfiction Books: “Permission to Put Yourself First” by Nancy Levin “The Dark Side of the Light Chasers” by Debbie Ford “The Cult of the Customer“ by Shep Hyken “Building a StoryBrand” by Donald Miller “Obsessed: Building a Brand People Love from Day One” by Emily Hayward “You are a Badass at Making Money” by Jen Sincero “Everybody Writes” by Ann Handley “The Storyteller's Secret” by Carmine Gallo “10x Is Easier Than 2x” by Benjamin Hardy and Dan Sullivan “Tools of Titans” by Tim Ferriss “Untamed” by Glennon Doyle “Becoming Supernatural” by Joe Dispenza Fiction Books: “Powerless” by Lauren Roberts “Kingdom of the Wicked” by Kerri Maniscalco (3 Book Series) “Starling House” by Alix E. Harrow “Between Shades of Gray” by Ruta Sepetys “The House Across the Lake” by Riley Sager “The Silent Patient” by Alex Michaelides “100 Years of Solitude” by Gabriel García Márquez “House of the Spirits” by Isabel Allende “A Prayer for Owen Meany” by John Irving “The Amazing Adventures of Kavalier and Clay” by Michael Chabon Want a free book? You can use Fran's or Alethea's Thriftbooks link and when you spend $30, you'll get credit for a free book! We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

If you could go back to the beginning of your biz, knowing everything you know now, what would you definitely do the same and what would you change? In today's episode of Unfiltered, we're answering exactly that. From the #1 thing we all agree took us too long to figure out to the things we're so thankful we did in the beginning, we're spilling about the exact things we would and wouldn't change if we were to start our businesses all over again. Highlights: 10:31—24:27: Our thoughts on transitioning into running your own business versus going all in right off the bat 24:27—33:11: The #1 thing that took all of us some serious time and money to realize was total BS 33:11—36:57: What we learned about having multiple offers vs. just a few 36:57—39:53: Brand strategy (and when the hell would actually be the best time to invest in it) 39:53—51:01: The different marketing platforms we love (and the ones we wish we hadn't wasted time on)  53:12— 58:56: A few ways we regret having spent our money as well as a few of the things we wish we had invested in at the beginning  58:56—1:01:45: The different ways we wish we had approached creating packages and timelines 1:01:45—1:06:25: The importance of prioritizing community-building and biz friendships We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

We've it, you've seen it, and a whole lot of the online space seems to be full of it… and that's people talking about viral strategies and hitting huge income months, but behind closed doors? Everything isn't always as it appears. In today's episode of Unfiltered, we're talking about the myth of overnight success, why chasing huge money goals can bite you in the ass, some of the BS we've noticed when it comes to income transparency, and the things we actually focus on and prioritize to build our own businesses sustainably. It's a doozy of a discussion so buckle up and let's dive in. Highlights: 2:11—17:29: Why going viral isn't a metric to aim for and how it gets used as a scam strategy 17:29—24:17: The myth of overnight success and why it's important to create your own definition of success 24:17—28:00: How to take a step back and pay attention to who you're comparing yourself to 28:00—34:31: The danger of popular traps that flash big numbers (like 20k days, 100k months, etc.) 34:31—42:52: A summary of all the things we pay attention to to build our businesses sustainably We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

If there's one thing every entrepreneur is guaranteed to go through it's a pivot. Whether that's a pivot into a new niche, a pivot away from an offering, or a pivot of your whole-ass business, pivoting is a big part of building a business. In today's episode of Unfiltered, we're dishing on all of the pivots we've made, the fears we've faced around changing up the stuff we've come to be known for, when the desire to shake sh*t up is something you should listen to and when it's something to ignore, and so much more. It's juicy. And hopefully, helpful. And as always, totally unfiltered. Highlights: 4:16—11:33: All the title changes our IG bios have undergone 11:43—15:21: The importance of being cringey 15:21—27:15: The “taboo” feeling of pivoting and the way we've reframed it 27:23—30:52: Why listening to your desire to pivot is important (and when it can be harmful) 32:07—41:34 The #1 thing that makes it possible to pivot without having to leave everything behind Brand Strategy Resources: Brand Foundation Self-Discovery by State of Sage Clarity Era: Unlocked, A Free Training by PDA Studio We'd love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

All aboard the struggle bus because in today's episode of Unfiltered we're sharing all the things we're currently struggling with. Not the lessons we've learned. Or how we've made it to the other side. But just the fears we're facing in real-time and the challenges we're working with. It's hella vulnerable, hopefully relatable, and definitely a reminder that things are messier behind the scenes than they might appear to the world. (Anti) Highlights: 6:00—19:44 - The battles of balancing social media (marketing on it, unplugging from it, you name it) 19:44—26:20 - Creating a flexible schedule vs. the reality of actually having a flexible schedule  26:20—33:51 - Questioning what success even looks like to us and all the ways that has changed 33:51—40:00 - Scarcity mindset. Period.  40:00—44:46 - A real-time revelation about “bad” investments 44:46—End - The BS behind believing in a “secret formula”  Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

If you're someone who sells using the internet, you're gonna love today's episode of Unfiltered becauseeee we're diving into all of our honest thoughts about the online space AND where we think it's headed. (Shout out to @groovysocial for this gem of a question.) From the things we've already seen changing since we started our businesses to the shifts we're predicting for the future of marketing in the online space, we're spilling all of our unfiltered thoughts. Highlights: 1:38—9:21 - How people are approaching investing in a totally new way 9:21—21:00 - The marketing tactics that seem to have stopped working  21:00—33:14 - New ways successful brands are putting themselves out there 33:14—49:32 - The kind of content people are shiftiting away from and towards 49:32—51:00 - The emphasis we've noticed that biz owners are putting on sustainablity 51:00—58:11 - Why brand strategy (and client experience) are more important than ever before Resources/People Mentioned: 10x is Easier Than 2x Max (@bymaximuehue) Nicole (@groovysocial) Marketing/Sales Psych Books: Building a Storybrand Hooked Obsessed Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

Chances are, if you're a biz owner, you've heard a thing or two about client experience. But… what the heck even is it? AND, how do you deliver a good experience to your clients? Buckle up buttercup because on today's episode of Unfiltered, we're diving into a juicy conversation about everything we've learned about client experience (mostly from Fran, whose literal job title is client experience architect). From the misconceptions we had when we were just getting started to the big mistakes we've made to the fun ways we've sprinkled in our own personal touches, this episode is dishing on everything there is to know about client experience. Highlights: 3:03—16:59 - Defining what client experience even is and the thing you'll want to know before creating yours 16:59—26:33 - Common misconceptions and ways our perspectives on client experience have shifted since starting our businesses 26:33—30:28 - When's the right time to prioritize client experience (and what's actually worth investing in when you're just getting started)  30:28—35:15 - The importance of outlining your processes (and what that even means) 35:15—51:41 - How and why to have good-ass communication with clients and the fun personal touches you can add to make communication your own 51:41—54:48 - The pros and cons to templatized emails 54:48—1:03:07 - Looks vs. experience and whether or not to focus on branded touch points  1:03:07—1:14:00 - How automations have changed our lives, saved our sanity, and made us millionaires (Jk… mostly) Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

It's easy to connect our self-worth to our business when everything is going well: successful launches, booking out, high-cash months… But what happens when you hit a dip? Will a failed launch, slow season, or low-cash month be a reflection of your worth? If you aren't doing the work to detach your identity from your business, you're bound to hit an identity crisis or two. In this episode, we're chatting about all the different ways our businesses have triggered our personal insecurities and struggles, from receiving client feedback to losing retainer clients. But we're also dishing out the various ways we've learned to detach ourselves from the outcomes in our businesses! Highlights: 2:20–5:18 - Why detaching your self-worth from your business during the highs will help you handle the lows better 5:19–18:12 - Signs your identity might be tied to your business 18:13–24:43 - The connection between boundaries and self-worth 24:24–36:41 - How your attachment style might be showing up in your biz 36:42–51:59 - The differences we've seen between rawdogging the day and starting it off grounded using morning routines 52:00–57:53 - The importance of setting realistic expectations and how to handle it when things don't go the way you want them to 57:54–end - It all starts within YOU and if you don't believe it for yourself, no one will (get outta here, external validation) Mentioned resources: Calee's 5-5-5 Method 101 Essays that Will Change the Way You Think Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

You've probably heard the phrase “cult brand,” h*ck, you might have even been taught by a business coach how to BUILD one… But what does building a cult brand even mean? And is it actually something we should be striving for as business owners? In today's episode of Unfiltered, we're diving into a ridiculously real convo about “cult”brands, aspects we've noticed that make our guts a little queasy, and whether or not building a cult-following is a dangerous power dynamic or a good goal to aim for. Highlights: 01:58—12:26 - What the h*ck are cult brands and the different types we've noticed popping up 12:26—19:13 - How cult brands are dang good at disguising what they are  19:13—25:40 - The difference between building a cult following and a community  25:40—30:05 - The ways narcissism impacts entrepreneurship 30:05—38:45 - The difference between branding and cult branding (and the core similarity they share) 50:16—52:35 - The danger of buzzwords Special shout out to Megan Phillips who has a super cool tagline of “you can sit with us” Like this episode? Check out episode 02. where we talk about mean girl marketing or episode 10. where we chat about how talking sh*t might be affecting your biz. Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

Every entrepreneur knows it, fights it, and at times, gets their ass kicked by it. And the “it” we're talking about… imposter syndrome. Which usually is insecurity getting the best of us, but what about when it's not? What's the line between imposter syndrome and actually NOT being “qualified” to teach about something? In today's episode, we're spilling all our thoughts on imposter syndrome and where not being “qualified” goes from an untrue thought you should tell off to an indication that you actually aren't ready to charge for a certain subject. We're having a ridiculously unfiltered convo about BS trends, admitting our own insecurities when we were just getting started, and calling out some things we've seen in the online space that we think are mega uncool. Highlights: 01:53—05:13 - Why imposter syndrome is so ridiculously common when you're just starting out 05:13—11:18 - The difference between free content and paid content and how expertise impacts pricing  11:18—19:50 - What “being qualified” even means to us 19:50—27:50 - How the amount of time you've spent learning a subject plays a role in whether or not you're an “expert” 27:50—30:24 - Why it's so damn important to rely on other experts for support and how marketing yourself as someone who knows it all might actually hurt your biz 33:24—38:31 - What it means to be an “expert” and why it's important to start before you're ready 39:49—50:48 - What you should consider BEFORE creating an offer (whether it's paid or free 50:48—01:02:53 - A few important conclusions about this whole complicated conversation on imposter syndrome Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

Should you work for free when you're just getting started? What the hell can you do when your biz inspiration dries up? How the heck do you navigate a slow season that has you questioning if the money is gone for good? We got you. Because in today's episode of Unfiltered, we're answering questions about being a brand new Pinterest manager, whether or not you should work for free when you start your biz, and how the hell to handle slow seasons and seasons of being wildly uninspired. We're getting personal, sharing some tough struggles we've had, and as always, are keeping the conversation totally unfiltered. Highlights: 01:26—07:24 - How to set your pricing when you're just getting started (and how to avoid EVER working for free) 07:29—14:21 - The #1 thing to prioritize when you get caught in a slow season 16:31—27:48 - Tips for preventing future slow seasons (and what to do while you're in one) 27:48—36:56 - Why admitting “defeat” can be ridiculously helpful 36:58—41:43 - What RAS is (reticular activating season) and how to use it to your advantage rather than letting it scare the hell out of you 42:19—48:26 - The #1 things we do when we're feeling uninspired in our businesses (cuz it happens to everyone!)  48:28—57:15 - Our favorite tricks for finding inspiration again  Resources and episodes mentioned: Q&A Part 1: How to Structure Your Schedule to Get Stuff Done A post on why you don't want to position yourself as someone who simply takes stuff off other people's plates Episode 110 of There She Rose: Go from anxiety to EASE with your money Episode 159 of Manifestation Babe: Is the Law of Attraction Working AGAINST You in Your Business? Episode 164 of Manifestation Babe: The EXPERIMENT that BLEW UP my business, bank account & life in a single year Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea's website!

As a biz owner, it's easy as heck to spend a bunch of time with your eyes glued to the screen without actually getting anything done. In today's episode of Unfiltered, we're answering a question about how we structure our days/weeks to avoid that problem exactly. From the tools we use to stay focused to the things we avoid that are serious time sucks, we're getting into the nitty-gritty details of how we get sh*t done! Highlights: The one method we ALL use to stay on take Our favorite focus tools and resources Why “theming” your workdays is a gamechanger (and how we do it) Best practices for time-blocking A few resources mentioned: The To-Done List from Sarah Kleist Music that helps you focus (try it for free!) The Pomodoro Timer Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice.

As 2023 comes to a close, we wanted to take some time to reflect on all this year has brought us: the good and the not-so-good. In this epsiode, we're sharing our wins, whoopsies and biggest lessons from 2023 to pull back the curtain and give you a truly Unfiltered recap of what this year has looked like!  Highlights: 01:29—44:40 - Our biggest whoopsies of 2023 44:40—01:06:39 - Our biggest wins of 2023 01:06:39—01:09:55 - Our (rapid fire) top 3-5 lessons of 2023 Special shoutout to Olivia (@darkskycopy), Alethea's first mentee who we are all obsessed with. Thank you for all of your support this year! We can't wait to continue bringing you episodes of Unfiltered in 2024.  Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice.

From sliding into your DMs with ridiculous questions to not showing up on discovery calls, there are a lot of red flags to look for before sealing the deal with a potential client. In today's episode, we're dishing on ALLLLLL the red flags we pay attention to and the ones we've ignored that have come back to bite us in the butt. And hopefully, not only will you NOT make the same mistakes we have, but also—if you've already made these same mistakes—you'll realize you're definitely not the only one (because what business owner hasn't said yes to a red flag client at some point?). Highlights: 0:43—3:34 - The two types of red flags and why you should never ignore them 3:34—6:53 - Ways we check in with ourselves to see if anything is feeling icky before saying “yes” to a client 6:53—58:41 - Red flags 1-23 If you have any thoughts, feedback, or agreements/disagreements pop on over to Alethea's podcast page on her website (there's a form at the very bottom!) Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice.

The biggest difference between being an entrepreneur and being an employee? All the freaking mindset and personal development work you HAVE to do on yourself. Because to run a biz, you need to know how to battle your insecurities, anxieties, and limiting beliefs. In today's episode of Unfiltered, we're diving into a juicy conversation about the mindset issues we've had to overcome (and are still working through), how personal issues show up in business, the science that explains why pushing past our comfort zone goes against our survival instincts, and the tools and resources we rely on to help us stay on top of all the mindset stuff. Highlights: 6:07—11:44 - What “personal development” actually means to each of us 11:45—16:39 - How learning to FEEL our feelings (and not just notice them) and dive into our fears has changed everything 20:34—31:41 - A few of the ways that what you're struggling with personally will show up in your biz (and may even be part of why you started your business in the first place) 31:41—35:32 - How building a business actually goes against our survival instincts 39:34—47:31 - Intuition vs. anxiety and how to tell the difference  47:30—52:38 - What the heck limiting beliefs are and how they can even impact the work you do for clients 57:38—01:05:02 - The top things that have had the biggest impact on each of our mindset and personal development journeys  Paid and Free Resources: You Are a Badass at Making Money by Jen Sincero (an awesome book on money mindset!) Manifestation Babe Podcast Manifestation Babe Academy Hypnotherapy with Addison Bowen (she has free and paid resources!) Alma - Therapist Directory (US)  Find a Therapist Directory (US) Han's favorite mediation app: Headspace (get a free 30 day guest pass) If you have any thoughts, feedback, or agreements/disagreements pop on over to Alethea's podcast page on her website (there's a form at the very bottom!) Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice.

When it comes to publicly talking about mistakes in your industry or mistakes other people have made, where is the line between helping your people and giving the ick? In this week's episode of Unfiltered, we're discussing this fine line, sharing our own perspectives and mistakes, and taking a closer look about the intentions behind talking shit. Is it always bad? Can it be helpful? Should people be burned to the ground for one mistake? Let's chat about it! Highlights:  02:13—06:05 - Our different definitions of talking shit 07:19—22:00 - Talking shit vs educating your audience & the impact of your intention 22:13—27:17 - Responding to copycats and leaving room to make mistakes 45:00—54:16 - Is there a right and a wrong? Should we still share "hot takes"?   Like this episode? Check out episode 02. where we talk even more about mean girl marketing! Listen on Spotify, Apple Podcasts, Google Podcasts , and Amazon Music.  If you have any thoughts, feedback, or agreements/disagreements pop on over to Alethea's podcast page on her website (there's a feedback form at the very bottom!). Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).

As a biz owner, you're gonna have to learn how to set clear AF boundaries with clients and enforce consequences when clients don't do what they're supposed to do. But… those things take practice and can feel intimidating to do, especially if you're someone who worries about coming across as “mean.” In today's episode of Unfiltered, we're spilling all of our thoughts on boundaries. What they are, how they're different than contractual agreements, how to communicate clear expectations to clients, the types of boundaries we've set in our businesses (like not tagging clients we're in the process of working with), and more. As always, it's one spicy conversation that's completely unfiltered. Enjoy! Episode highlights: 06:51 - What boundaries even are and how they're totally different from contractual agreements 13:17—16:47 - Why it's best to avoid working with anyone who asks for you to make an exception to your process/contract 18:25—23:18 - The importance of communication with clients—from communicating potential consequences to communicating personal boundaries 24:23—34:54 - The #1 thing to remember when clients violate a contract 35:12—42:25 - Why we don't post about the clients we work with (until a project is finished 42:33—54:31 - Boundaries we have and communicate to our clients about tagging them in stories and sending them gifts 55:14—01:06:07 - Boundaries we have around work/life balance 01:06:10—01:08:34 - A reminder that boundaries and self-care are never an excuse for providing a bad client experience or dropping the ball on client work   If you have any thoughts, feedback, or agreements/disagreements pop on over to Alethea's podcast page on her website (there's a feedback form at the very bottom!). Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).

There's something we've been noticing in the online space a whole lot lately… And that thing? Copycats. In today's episode of Unfiltered, we're diving into a hella nuanced conversation about copycats and digging into the line between inspiration and imitation, how copying someone else's successful strategy is doing you a ginormous disservice, AND the different ways to confront a copycat. 02:19 - 11:28: The different experiences each of us have had with copycats and why copycats happen when you're an industry leader 11:28 - 15:51: Where we draw the line between inspiration and imitation (and why it's damn important that you're actually educated on the ideas you're sharing)  26:00 - 36:18: Why copying someone else is an amateur move and keeps you from building the business you want 36:18 - 38:21: How brand strategy can help you avoid becoming a copycat 38:21 - 45:06: How copying other people leads to distrust from your audience and burnout for you  45:06 - 51:37: The rules we have to avoid copying anyone else 51:37 - 01:00:33: When (and how) to confront a copycat and when it's better to just let it go   Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).

“Delegate what doesn't light you up.” Great advice or total BS? In today's episode of Unfiltered, we're diving into a spicy topic that's all about whether or not you should outsource the things that don't light you up, when outsourcing actually causes more harm than good, and why it's important to sometimes grit your teeth and learn to do something yourself. Buckle up buttercup, because today's convo is a doozy. Highlights: 01:32 - 17:38: What to consider before hiring someone to help with copywriting, Pinterest marketing, or client experience and systems support 21:00 - 31:53: Why “delegate what doesn't light you up” is a little too simplistic and the other factors you should consider before outsourcing a task you don't love  31:54: An important reminder that just because you CAN do something yourself, doesn't mean you should  41:13: The difference between proactive investing and reactive investing/outsourcing 46:22: Why it's totally okay to make the wrong investments and the importance of taking messy-ass action   Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).

We all know that entrepreneurship can be a lonely road sometimes, but it doesn't have to be like that forever! In this episode of Unfiltered, we're chatting about how our friendship was formed and the impact that it's had on ourselves and our businesses. If you haven't found your “people” in the online space yet, don't worry — we talk about that too and how long it took us to find friends we truly connected with. Highlights/Timestamps: 01:24 - How we met and became friends 05:36 - Showing up as your true self and embracing the discomfort 10:30 - It's okay if you haven't found your people yet! 13:00 - Cultivating authentic relationships 15:45 - The importance of having business friendships 21:00 - Boundaries & mutual respect 31:12 - How we support each other's ideas 36:10 - The beauty of not doing it all by yourself 44:50 - Collaborations / affiliations rooted in integrity Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).

You know that saying… hindsight's 20/20? Well, we couldn't agree more. In this episode of Unfiltered, we're spilling about the BS we've bought into, the lessons we've learned, and the biggest revelations we've had since starting our own businesses. From the surprising truths about mindset vs. strategy to learning the importance of separating our identities from the successes and failures in our business, we're dishing on (almost) all the advice we would go back and give our pre-business selves. Buckle up for a conversation so juicy that we had to split it into two episodes. Highlights/Timestamps: 00:53 Business boundaries and advice for making sure you're building a business for YOU and making CEO decisions from a place of alignment 10:48 - A common myth about entrepreneurship 22:24 - Educational content that cheapens you vs. establishes you as an expert 34:11 - The truth about self-promotion Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).  

You know that saying… hindsight's 20/20? Well, we couldn't agree more. In this episode of Unfiltered, we're spilling about the BS we've bought into, the lessons we've learned, and the biggest revelations we've had since starting our own businesses. From the surprising truths about mindset vs. strategy to learning the importance of separating our identities from the successes and failures in our business, we're dishing on (almost) all the advice we would go back and give our pre-business selves. Buckle up for a conversation so juicy that we had to split it into two episodes. Highlights/Timestamps: 01:38 - The powerful impact of mindset 17:19 - A type of relationship you want to avoid developing with your biz (and why it's important to separate your identity from your biz) 27:21 - The importance of blocking out the noise and following your own path Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).

As a business owner, you're going to encounter a million and one opportunities to invest in your biz. Sometimes those investments are the best h*cking decision you've ever made and sometimes… they're the worst. In this episode, we're spilling on everything we've learned about biz investments over the past few years having each poured thousands of dollars into everything from coaching to brand design. From the questions we ask ourselves BEFORE investing (so we don't end up regretting them) to the investments we're so glad we spent the money on, we're having a real as hell conversation about spending money on yourself and your biz. Highlights 01:35 - A mindset that can screw you over when making a biz investment 07:00 - Things to consider before you hit the buy now (or enroll now) button 10:35 - When feeling scared is good vs. a sign you shouldn't invest 12:50 - The 12 investments we're so freaking glad we made Investments Mentioned *contains affiliate links* Han's: Brand Strategy w/ Juno Creative Studio (1:1 Brand Strategy) Brand Design w/ Juno Creative Studio Copywriting w/ Copy with Spice Systems & Client Experience w/ The Passions Collective Dubsado Form Templates from The Passions Collective (use “HANNAHREED” to save $50!) Alethea's Brand & Web Design w/ Sarah Kleist Brand Strategy w/ Juno Creative Studio (BYBI) Systems & Client Experience w/ The Passions Collective Dubsado Form Templates from The Passions Collective (use “SPICY” to save $50!) Copywriting Mentorship with Sara from BTL Copy Manifestation Babe Academy w/ Kathrin Zenkina Fran's Brand Strategy w/ Juno Creative Studio (BYBI) Brand Design w/ Juno Creative Studio Site Series Website Copy Course from BTL Copy Copywriting w/ Morph Copy House Embodying the Leader Within w/ Addison Bowen Business Finance Strategy Session w/ Kirsti from Dory Dimes Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).

You might have fallen victim to this type of predatory marketing (or accidentally done it yourself), we know we have because not only is it commonly practiced, but it's also widely taught to newbie entrepreneurs. And it leaves a whole lot of people feeling crappy about themselves. The type of marketing we're talking about? Sleazy, mean girl marketing. In today's episode, we're having a JUICY conversation where we dive into why sleazy marketing happens (and what it can look like), the line between accidental sleaze and intentional sleaze, how to avoid falling for FOMO or fear-based marketing, and why it's so damn important to remember that you are the one who has all the answers when it comes to running your biz. No bashing. No shaming. Only an unfiltered conversation on a subject we know we aren't the only ones with strong feelings and opinions about. Highlights/Timestamps: 03:40 - How insecurity plays a huge role in both being a sleazy marketer and buying into sleazy marketing 09:21 - When marketing becomes intentional and predatory 14:58 - Mentorship vs. coaching 23:18 - How to share “wins” without being misleading 30:33 - Approaching investments from a place of certainty rather than fear 32:59 - There is no “secret” strategy; you're the one with all the answers 38:32 - Similarities between mean girls and mean girl marketing 48:11 - Extending compassion to hurtful people while also protecting your energy and space Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).

In today's very first episode ever of Unfiltered, we (Han, Fran, and Alethea) are introducing ourselves, talking about how we stumbled into entrepreneurship and built the businesses we run, and most importantly… why the heck we started this podcast! Spoiler: because we wish there had been a podcast that talked about the highs and lows and the messy behind-the-scenes of entrepreneurship when we started. Welcome to Unfiltered, we are SO excited to have you joining us! Connect with us on Instagram: Han (@hannareed.co), Fran (@thepassionscollective), and Alethea (@copywithspice)