Visible with Isa Media Inc | Podcast Tips for Business Owners

I spent over 100 hours scrolling in just one month — even while telling myself I had no time to create content. That all changed when I started using The Brick — a physical device that helps me block distractions, cut screen time, and reclaim my focus without relying on willpower.In this episode, I'm sharing:✔️ The wake-up moment that made me rethink my phone habits✔️ Why traditional screen time limits didn't work for me✔️ How the Brick works and how I set it up✔️ What's already changed in my mindset, creativity, and mornings✔️ My goal to cut my screen time in half — and how you can too

✅ Learn more about the Long-Form Lab: https://www.skool.com/the-long-form-l... You've been told “practice makes perfect,” but what if that's exactly why your content isn't improving?In this episode, Isabella Sanchez Castañeda breaks down why content creators and entrepreneurs often get stuck repeating the same actions without seeing better results — and how deliberate practice is the key to real growth.You'll learn:Why your content strategy might be plateauing (even if you're showing up every week)The difference between deliberate vs. naive practice in content creationHow to use focused, skill-specific reps to improve storytelling, video quality, and marketingReal-world examples from Issa Rae, Alex Hormozi, and Peyton Manning that prove this worksHow to apply deliberate practice in your business with real feedback and intentional focusThis episode is for content creators, entrepreneurs, and business owners who are done staying busy and ready to get better on purpose.

You know your podcast has potential—but when it's time to promote a new episode, you freeze. You hesitate. You post once (maybe)… and then move on.Sound familiar?In this episode, we're digging into the real reasons you're avoiding promotion—and how to change that so your show actually gets heard.We'll cover:✓ Why you keep skipping promo even when you know you "should"✓ The deeper mindset blocks that are stopping you from sharing✓ What to do when you're not proud of the episode✓ How to build confidence that your content is worth promoting✓ A client example that shows how everything shifted once we solved thisIf you're tired of creating episodes that no one hears, this one's for you.

➡️ Get better results from your YouTube and Podcast: https://www.isamediainc.com/lab You're showing up, giving value, and sharing what you know — but no one's booking.If your smart, educational content isn't converting, this video will show you why. Learn how to shift from “how-to” episodes to emotionally anchored content that makes your audience feel seen and ready to say yes.

If you're tired of walking out of events with a stack of business cards and no real follow-up, this is for you. Traditional networking, like collecting cards and sending cold emails, can be a lot of work without much return.But what if you could stand out, follow up with real value, and stay top of mind—without demanding time on people's calendars? Key Highlights:Why traditional networking isn't as effective as it seems.How a podcast can make your follow-up emails more impactful and valuable.The best ways to stay top of mind with your network using your podcast.Real examples of how to integrate podcast content into your networking strategy. Learn more about the Long-Form Lab https://isamediainc.thrivecart.com/long-form-lab/

You know your stuff. But when you hit record, you feel awkward, monotone, or unsure. And that lack of energy? Your audience feels it.Your energy is contagious. If you want people to watch, engage, and trust you, you need to bring the right conviction to your content.Today, I want to walk you through how the conviction and energy that you bring to your content can change the way your audience receives it and share how you can bring more energy to your delivery—even if you think what you do is “boring.”

Do you really need to have a microphone in your cover art? How much text do you need to include? Should you have a photo of yourself on there or not? In this episode, I walk through the major do's and don'ts of podcast cover art for small business owners. I've created over a dozen cover arts for a range of niches and am bringing you the best tips from that experience and industry standard. See some of our podcast designs on the Isa Media Inc home page: https://www.isamediainc.com/ Want to get started on developing your profitable podcast strategy? ⁠⁠Book a call with Isa Media Inc here⁠. 

In this episode, Danielle R. Harris shares what it was like to finally launch her podcast after procrastinating on it for over 4 years. She talks about her experience working with Isa Media Inc on her podcast's strategy, scripting, and recording. She shares how Marketing That Works has opened up new opportunities and increased engagement with her audience. Tune in to learn how you can do the same! Listen to Marketing That Works with Danielle R Harris. Want to get started on developing your podcast scripts and recordings? ⁠⁠Book a call with Isa Media Inc here⁠. 

Are you putting tons of effort into your podcast, but struggling to see a clear return on investment? If you're only looking at downloads or listener numbers, you're missing the bigger picture. In this episode, host Isabella Sanchez Castaneda shares 3 powerful data collection tools and tactics that will help you truly measure your podcast's ROI beyond just vanity metrics like downloads. Isabella explains why implementing all 3 of these methods is crucial for getting a complete picture of your podcast's performance and impact on your business goals. You'll learn: How to track where your leads and customers are actually coming from - using UTM codes, marketing URLs, and CRM data How to track how your podcast changes buying habits, brand awareness, and more before/after listening. How to see how many new email subscribers are coming from your podcast. Want to get started on developing your profitable podcast strategy? ⁠⁠Book a call with Isa Media Inc here⁠. 

You could record your podcast from your phone, but if you want to create a podcast that represents your brand accurately and well, you will need to upgrade your set up. However, choosing the right microphones, cameras, and more can be a daunting task. Today, Isabella Sanchez Castañeda will walk you through what equipment she uses in her podcast agency and what she recommends for you. Want to get started on developing your profitable podcast strategy? ⁠⁠Book a call with Isa Media Inc here⁠. 

There are so many tools, software, and websites for podcasts out there, how do you know which ones are worth it and which ones are too much? That definitely depends on your situation, but if you're curious about the software Isa Media Inc. uses as a podcast agency, this episode is for you. Software mentioned: Airtable: https://airtable.com/invite/r/rfGxSTZ2 Google Suite Garage Band Riverside Adobe Suite Frame.io Capsho Canva Pro Spotify For Podcasters Want to get started on developing your profitable podcast strategy? ⁠Book a call with Isa Media Inc here. ** Affiliate disclaimer: Some of the links included here are afflilate links. Isa Media Inc may earn a small commission on sign-ups or purchases made via these links. We would never promote tools we didn't love, so feel free to still use them without going through our links!

In this episode, Morgan Reid shares how she started her podcast, The A Little Mental Podcast, with Isa Media Inc.'s Hands-Off Production package. She came in wanting to talk about mental health on her podcast, but that was a huge undertaking. Our work together required her to focus on one aspect for her first 12 episodes so she could give the topic the nuance it deserves. Morgan also discusses her experience doing in-person recordings with Isa Media Inc. and how the clips from her podcast helped her be more consistent than ever on social media. Check out The A Little Mental Podcast here Find AroDough here. Want more information on Hands-Off Production? CLICK HERE

When you first launch your podcast, no one knows you have one! You have to make new listeners aware by bringing it up as often as you can and in a variety of places. Instagram stories can be a fantastic place to promote. It's easy to build up excitement around your episode and get people over to the episode. So in today's episode, Isabella Sanchez Castañeda walks you through how to promote your podcast episodes on stories. Want to get started on developing your profitable podcast strategy? ⁠Book a call with Isa Media Inc here.

Your previous clients can be some of the absolute best guests on your podcast - if you do it right, those episodes will make you the most money. Adding these case-study-style episodes can help you showcase how powerful it is to work with you. So today, I'm going to share with you the tips I give my clients for their case study episodes so you can apply them to your business' podcast strategy. You will learn: What testimonial-style episodes are What questions to prepare beforehand. Why social proof is important What details you should have ready to highlight your client experience. How you can elevate your case study episodes even more. Want to get started on developing your profitable podcast strategy? ⁠Book a call with Isa Media Inc here.

In 2018, I started working at a bilingual TV news station covering the Vatican, the Catholic Church, and Rome. It was my first time doing any voiceover work, and I had A LOT to learn. So, in this episode, I focus on the three big recording lessons I learned from doing voiceovers for a TV station in Rome covering the Vatican. You'll learn: How to improve your script reading skills How to prepare yourself before recording your podcast episode scripts What to do when you mess up during a recording Why you need to slow down your reading pace more than you think Want to book a recording day with the Isa Media Inc team so you don't have to make the same mistakes? ⁠Book a call with me here to talk about Hands-Off Production.

What if you could have podcast scripts that showcase your brand and speak to your ideal clients without having to prepare them yourself? In this episode, I will share with you how I go about scripting your episodes. We will dive into how I get to know you and your brand, how I make your episode resonate with your audience, and how I make it sound just like you. Want to the Isa Media Inc team to script and produce your episodes? Book a call with me here to talk about Hands-Off Production.

This episode is filled with reflections on my journey toward 100 episodes and a profitable podcast. I started this show as essentially an audio journal with little focus and, over time, decided that I wanted this to be a sales-focused show that positioned me as a go-to expert. So, in today's episode, I cover the three shifts I had to make in my podcast before I could see the results I truly wanted. You'll hear: How I decided it was time to change the focus What mistakes I made along the way Why winging it wasn't cutting it anymore How I shifted the topics I chose to cover on my show How upgrading the production quality over time helped me fall in love with the show again. Work with Isa Media Inc: Get started with Podcast Sales Strategy and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how Podcast Sales Strategy and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

In this episode, Coach Simi shares how her podcast, Well Paid and Fulfilled, has helped her to create more empowered clients and a smoother sales process. She shares how starting and strategizing her podcast with IsaGoodPodcast (now Podcast Sales Strategy) helped her fast track to results and step into being a big deal via her show. Coach Simi is a career coach for Black Women who are ready to make more money & more impact. Connect with Simi through her website: coach-simi.com her podcast on Apple: https://podcasts.apple.com/us/podcast/well-paid-and-fulfilled-job-search-and-career-advice/id1660331535 her podcast on Spotify: https://open.spotify.com/show/3lFxMgC08BAeDuPpRz5hkT?si=277a6ae1f6074a64 her email list: https://coach-simi.com/podcast/ Work with Isa Media Inc: Get started with Podcast Sales Strategy and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how Podcast Sales Strategy and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

If you are around the 50-episode mark and aren't happy with the results you are getting, this episode is for you. I will walk you through the three potential reasons you aren't seeing the sales you expected from your show. You'll learn: The three gaps you could be facing at this 50-episode mark. Why not pitching is hurting your results Why your message probably isn't as clear as you think it is How planning your episodes will increase the number of people interested in your offers Why your focus should be on your ideal client, not on you Get started with Podcast Sales Strategy and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how Podcast Sales Strategy and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

It is super common for podcasters to lose steam after the 10-episode mark, so in this episode, I'm breaking down the top three reasons why and how you can overcome them. You'll walk away with specific actions you can take to get you past ten episodes with ease.  You'll learn:  How to choose topics when you feel uninspired  How to plan your episodes to make recordings easier  How to make sure your episodes are speaking to your ideal client  What to do if you are disappointed by your listener numbers  What to do if recording feels like it's taking forever Get started with IsaGoodPodcast and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

If you are getting listeners and some "great episode" messages, but not a lot of interest in your offers, you might be stuck in the bestie zone. This is a super common issue business owners with podcasts face and its one of the things that keeps them from seeing results from their show. So in today's episode, I break down what the bestie zone is, why you might find yourself there, and how to get out of it. Get started with IsaGoodPodcast and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

As you grow your business and your marketing efforts, it's even more important to look at how much you are getting out of the time you put in. So in this episode, I'm breaking down how I help my clients maximize the output they get from their time using a podcast and repurposing. In this episode, you'll hear: What our planning process looks like to save you time and increase the effectiveness How we use your script to create engaging email copy How we clip your video podcast episode into short-form videos for social media How we use quotes for graphics and content on threads. Get started with IsaGoodPodcast and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

There's never a perfect time to start a podcast because you'll always be busy with something whether it's scaling, balancing a 9-5, or taking a much-deserved vacation. So in today's episode, I'm sharing with you three client examples to show you how you can make podcasting sustainable even with a hectic schedule. Get started with IsaGoodPodcast and Hands-Off Production by ⁠Booking a call with me here⁠ to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible:⁠ https://isamediainc.ck.page/ltb⁠

If you're a business coach with a podcast, you're going to learn so much from this audit. In this episode, I audit business coach, Jackie Dragone's podcast, Pink Business Club. After three months of posting two episodes a week, Jackie is ready to take her podcast up a notch and focus it in even more on turning listeners into buyers. In this episode, we cover: What is a "successful" podcast. If you should you have guests on your show. How business coaches can ground their episodes in examples. Why giving too much information is hurting your conversions. How to break down topics into smaller, more focused episodes How to get your listeners saying "I want to learn more from that person" How long should episodes be How to grow your podcast's visibility What your show notes should look like. Why you need to be promoting your show more. So much more. Connect with Jackie on Instagram https://www.instagram.com/iamjackiedragone/ Get started with IsaGoodPodcast and Hands-Off Production by Booking a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible: https://isamediainc.ck.page/ltb

If the idea of pitching in every episode is making you break out in a sweat, this episode is for you. The simple mindset shift I share with you in this episode will help you see just how valuable it is to let people know exactly where they can get more resources from you and how to pay you. It's a quick, yet powerful one. Get started with IsaGoodPodcast and Hands-Off Production by Booking a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible: https://isamediainc.ck.page/ltb

Recording your shower thoughts isn't a strategy. Choosing topics that intentionally prepare your ideal clients to work with you is THE strategy to turn listeners into buyers. So in this episode, I introduce my Know Believe Feel framework that allows us to come up with hundreds of topic ideas that work. In this episode, we cover: The Know Believe Feel framework How to choose episode topics that prepare your client to work with you How knowing what your client needs to understand, see as possible, and create safety around helps you pick topics. Get started with IsaGoodPodcast and Hands-Off Production by Booking a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible: https://isamediainc.ck.page/ltb

In this episode, I audit Stop Dieting Forever, a weight-loss-focused podcast by life and weight loss coach Jennifer Dent Brown. At the time of recording, Jennifer is three years into podcasting with 158+ episodes and 105,000 downloads already. Her show is already turning listeners into buyers and building interest in her offers. So throughout our audit, we focused on how we can maximize what she's already great at and improve her episodes even more so that her conversions match up to her audience size. We cover: How your podcast can evolve with your business, even after pivots, business model changes, and more How to update your show notes to reflect your current offers Why going from audio-only to a video podcast is the next right move for Jennifer How to help episodes convert more people by adding anecdotes and specificity How to come up with episode topics using my Know. Believe. Feel framework How to use a podcast as a pre-launch sales tool Jennifer is a diet-industry disruptor. As a certified Health and Life Coach, host of a widely popular podcast, and founder of the weight loss process, Stop. Dieting. Forever.™, she is freeing women all over the world from their dependency on diets to lose weight. You can learn more about Jennifer and sign up for her free weekly newsletter, Food Freedom, at jenniferdent.com. Find out more about Hands-Off Production Isamediainc.com/hands-off or Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible: https://isamediainc.ck.page/ltb

The first step to having a podcast that turns listeners into buyers is laying the foundation with strategy and assets. With IsaGoodPodcast & Hands-Off Production, in 4 weeks' time, you will have your industry-leading assets, your first season's worth of topics, and a plan to stay consistent. I'm breaking down what that looks like in this episode. I'll cover what each week and session entails as well as what you can expect if you have a podcast or are starting one from scratch. In just 4 weeks, you'll have a podcast set up to turn listeners into buyers. You'll have a proven conversion strategy, industry-leading assets that stand out, and a content plan so you know exactly what episodes to record. Find out more about Hands-Off Production Isamediainc.com/hands-off or Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to get even more visible: https://isamediainc.ck.page/ltb

In this episode, I audit Zakia Haughton's podcast Easeful Living. She started this show in late 2022, as a way to express herself and hopefully gain clients, but decided to stop after five episodes because of the push-pull between the show being a free-flowing passion-project podcast and one meant to convert her clients. Together we walked through what worked, what could improve, and how she can revive the show to meet her goals. We talk about: Her original intention for the show How to decide if she wants a Passion-Project Podcast or a show that turns listeners into buyers How to pick episode topics and create outlines that attract clients How to plan seasons that make sense with what you're selling at different points How to create cover art and titles that actually reflect the solutions you provide and more. Zakia is a former Online Business Manager and Ops Agency Owner turned Launch Strategist and Faith-Based Coach who equips online women leaders with the strategic, somatic, and spiritual tools they need to bring their life, values, and business into alignment so they can execute and scale sustainably with ease. She's been called a unicorn by her clients for her ability to identify business strategies that honor their revenue goals, capacity, and their nervous system. You can reach Zakia on Instagram @zakiahaughton or her website at zakiahaughton.com  Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Find out more about Hands-Off Production Isamediainc.com/hands-off Join the Email list to learn how you can turn listeners into buyers: https://isamediainc.ck.page/share

In this episode, I'm bringing you a conversation with my wonderful client, Asha Wilkerson. She is an educator and business coach who uses her podcast to turn listeners into buyers for her course, 1:1 coaching and international trips. We talk about: what made her want to go from having a podcast manager to having a podcast strategist how the outlining process in Hands-Off Production has changed how Asha thinks of her episodes and overall messaging how her overall marketing has improved with Hands-Off Production and more. Find out more about Hands-Off Production Isamediainc.com/hands-off or Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Connect with Asha Wilkerson through Instagram @ashawilkersonesq and on her podcast Transcend the Podcast Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

We wish everyone listened within the first hour of us releasing an episode, but the reality is people listen how they want to and when it's convenient for them. I've found that there are 5 types of listeners who will come to your show at different times, for different reasons. In this episode I share what they are and how you can make sure that no matter how a person listens, they are getting closer to a purchasing decision. Find out more about Hands-Off Production Isamediainc.com/hands-off Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

Episodes that get promoted get more listeners, so in this episode I break down how we make it easy to promote your show with Hands-off production. I go over our signature promotion assets Click-Worthy Clips and quotes and Engaging Email Copy. I also share the strategies I encourage clients to use to make their podcast as effective as possible for interacting with leads. Find out more about Hands-Off Production Isamediainc.com/hands-off Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast. Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

An obvious question when you decide to start or rebrand your podcast is "should I have guests?" You might be looking at the big name shows and thinking "if they do it, I should to." However, guests aren't always what you need to reach your goals with your show. So today, I'm sharing who should and shouldn't have guests on their show an example of a show with guests an example of a show without guests what the difference between an interview and a collaboration is how to know whether guests match your specific business goals. Find out more about Hands-Off Production Isamediainc.com/hands-off Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast (https://portal.isamediainc.com/public/appointment-scheduler/63b2f9a807d7d7503e67a468/schedule) Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

There are 4 common myths about podcasting holding you back from starting your podcast. In this week's episode I go over these 4 myths and what you should focus on instead. We touch on: Is podcasting really oversaturated? Does every show need to have guests on? Does your show have to be a certain length? Do you need thousands of listeners to see a Return on investment with podcasting? If you're ready to stop all the Googling and get a custom strategy for your podcast that is focused on CONVERSIONS, learn more about IsaGoodPodcast here or book a call with me right here. Want to get more visible? Join the email list --> https://isamediainc.ck.page/share

If you have found yourself Googling "podcast advice for business owners" or "how to grow my podcast" lately, this episode is for you. There is A LOT of information about podcasting out there, but now all of it is relevant to you and the goals you have for your show. It is easy to get overwhelmed and start tinkering with your show if you start absorbing it all without filtering through. So today I cover the 5 most common mistakes podcasters fall into when seeking advice and how YOU can avoid them. If you're ready to stop all the Googling and get a custom strategy for your podcast that is focused on CONVERSIONS, learn more about IsaGoodPodcast here or book a call with me right here. Want to get more visible? Join the email list --> https://isamediainc.ck.page/share

Do you find yourself having to decide between taking a vacation and keeping your marketing running? Most front-facing entrepreneurs feel like they do. So today I'm sharing with you how I'm getting my client ready for a two month vacation this summer, during which she will have weekly podcast episodes and social media content with ease. You'll learn: What the first steps to planning content for a long break are How you podcast can fuel all of your marketing channels Find out more about Hands-Off Production Isamediainc.com/hands-off Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast (https://portal.isamediainc.com/public/appointment-scheduler/63b2f9a807d7d7503e67a468/schedule) Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

Do you feel yourself wanting to do better but constantly getting sucked into the fear success cycle? That's where my clients and I I find ourselves in different areas of our business. As self-identified overwhelmed, burnt-out gifted kids, we always want to do our best but always get stuck in this fear of success cycle - never giving full effort out of fear of success, rejection, and feeling like we have to do it all on alone. So in this episode, I break down what this really looks like and how we break out of it. You will learn: 1. What is the fear of success cycle, and how can we break out of it? 2. What does it mean to be an overwhelmed, burnt out, gifted kid trying their best? 3. What is a compassionate accountability partner and how can they help us reach our full potential? "Trust me, I know it very very well - we don't have to succeed alone, we don't have to feel like we have to be this self made person. If anything, we are always stronger because we have people supporting us and that is truly what will allow us to succeed in a way that still feels safe." Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast (https://portal.isamediainc.com/public/appointment-scheduler/63b2f9a807d7d7503e67a468/schedule) Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

In the online space we are used to being told online to share your stories, but if we haphazardly apply it, we soon learn that it isn't enough without a strategy behind it. I made the mistake of trying to build relatability with stories that didn't ultimately further my business goals. Fortunately, we can improve how we use stories by adding checkpoints in your podcasting process and taking the time to ask "What is my listener getting out of this story?" and "What is the goal of me sharing this story?". Through this, you'll be able to create a successful podcast that provides value to your listeners and convert to your business goals. In this episode, you will learn the following: 1. Discover how to strategically use stories in your podcast while avoiding oversharing and protect your brand. 2. Uncover how to refine stories to make sure they are relevant to your business and audience. 3. Find out how to create a podcast that converts without being stressful. Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast (https://portal.isamediainc.com/public/appointment-scheduler/63b2f9a807d7d7503e67a468/schedule) Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

You have an incredible message to share, don't let it fizzle out during your episode due to lack of planning. Take your episode from a good idea with random AHA moments to a well-crafted, impactful message, by following this outlining process. "Thought leaders have coherent thoughts. However, coherent thoughts don't appear out of thin air. We often have to massage them out and develop them. We often need to ask for help and support to have someone else ask us the right questions to get our message all the way there." Here's what I cover: 1. How to elevate your podcast message to ensure it lands with your ideal clients. 2. The importance of asking the right questions to massage out coherent thoughts. 3 Why anecdotes are so beneficial to your episodes. Book a call with me here to talk about how IsaGoodPodcast and Hands-Off Production can work for your business and podcast Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share

When you hear consistency, you may think it means simply posting at a regular cadence without missing a week. However, there are two more layers of consistency you need to implement in your podcast strategy in order to maximize your conversions. I dive into what they are and why they matter in this week's episode. Here's what I cover: 1. What are the three layers of consistency needed to get the most out of a podcast? 2. How can better outlining and messaging consistency improve podcast conversions? 3. What strategies can be implemented to ensure a podcast has all three types of consistency? If you're ready to implement all three layers of consistency with ease and support, book a call with me to discuss how IsaGoodPodcast and Hands-Off Production can work for you! Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share Start your own high-converting podcast with IsaGoodPodcast: https://www.isamediainc.com/isagoodpodcastapplication

In this episode, you will learn why listener numbers alone don't measure the success of your podcast and what metrics you should track instead. Using both my show and my client's shows as examples, I share the importance of having a high-converting podcast strategy and the benefits of focusing on metrics other than listener numbers. "Listeners boost the ego, not the wallet" If you're ready to implement a strategy for your show that is focused on getting business ROI, apply for IsaGoodPodcast below. Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share Start your own high-converting podcast with IsaGoodPodcast: https://www.isamediainc.com/isagoodpodcastapplication

I had to be honest with myself, in 2022, I was treating my podcast like a cute little passion project - not like the marketing vehicle I want it to be. And the hard truth is Passion project podcasts don't convert! In this episode, I cover what it looks like to be treating your show like a passion project rather than a marketing tool and how I'm changing to follow the same high-converting strategy I give my clients. Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share Start your own high-converting podcast with IsaGoodPodcast: https://www.isamediainc.com/isagoodpodcastapplication

Have you listened to a podcast episode and felt overwhelmed by how much information the host was trying to stuff into one episode? To help combat this in my clients' shows, I teach them a strategy that creates episodes that follow one clear thread. By using this tool, we can make sure their episodes are easy to follow and provide listeners with valuable content that leads them to conversion. "When you are focused on answering one specific question and getting everything that you can out about that one question, it's going to be so much more powerful than if you're trying to answer a bunch of vague questions about a humongous topic." In this episode, you will learn the following: 1. How can you create a podcast episode that follows one clear thread? 2. What strategies can you use to make sure your podcast episodes are effective and easy to follow? 3. How can you stretch out one topic into multiple episodes to provide value? Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share Start your own high-converting podcast with IsaGoodPodcast: https://www.isamediainc.com/isagoodpodcastapplication

In this episode, you will learn how we effectively attract your ideal clients through your podcast by leveraging both expertise and belief-focused episodes. If you're hoping to bring in ideal clients for your business, your strategy needs to combine expertise and belief-focused episodes. Together these episodes not only build trust with future clients but also converts them quickly. This balance of these two types of episodes allows you to be seen as an industry leader, build trust with your ideal clients, and convert more quickly. "Belief-focused episodes allow the person listening to say, 'Oh my goodness, this is the coach or service provider for me. I align with this. I want to embody this belief a bit more and I want to take on this mindset as I use the strategies that this coach or service provider can give me.'" Join the Email list to learn how to share your impact: https://isamediainc.ck.page/share Start your own high-converting podcast with IsaGoodPodcast: https://www.isamediainc.com/isagoodpodcastapplication

In this episode, you will learn my two-step process for handling the "What Ifs" that start flooding your mind when you jump into podcasting. In this episode, you will learn the following: 1. How do you handle the doubts and what-ifs that come up when starting a new project? 2. What does it mean to commit to your concepts and why is it so important? 3. How can walking out your what ifs help you gain confidence and take action? "Committing to your concepts allows you to show up with confidence, knowing that what you're putting out into the world is beneficial and valuable to the people who need to listen to it." Apply for IsaGoodPodcast here: isamediainc.com/isagoodpodcastapplication Join the Email List: https://isamediainc.ck.page/share

Do you ever find yourself saying do as I say, not as I do to your clients, to your different providers, to even your contractors? That is something I found myself saying a little bit too often and not lovin'it. So this episode is going to be all about practicing what we preach and I'm so excited to bring it to you today. I'm taking a break from podcast production to reflect on some areas where I haven't been following my own process and how I can remedy that. The areas I cover in today's episode are: 1. Pre-recording episodes to avoid panic recording 2. Taking the time to properly outline each episode 3. Taking season breaks to reflect and improve the quality of the podcast The quality of my show is only going to skyrocket when I come back, so please check out the previous 70 episodes in the meantime. Apply for IsaGoodPodcast —> isamediainc.com/isagoodpodcast Join the Own Your Platform email list --> https://isamediainc.ck.page/own Let me know what you think on Instagram @IsaMediaInc

Today's special episode is from Messy In The Middle with Haley Johnson!  I had so much fun as a guest and thought the tips were so good I had to bring it over to all of you.  In this episode we talk about: Our entrepreneurial journey together with the lessons I learned along the way. Using podcasting to scale your business and rise to the challenges of that messy middle! My career path: from the corporate world to creating my own business. How I realized that podcasting was key for me as a business owner and the power of podcasts in general. Dealing with rejections, responsibilities, and our biggest rookie mistake. Entering the “messy middle” of your business and accepting that it's okay if you don't know it all. How I decide where to focus my energy when it comes to marketing. Why I believe that there aren't so many rules when it comes to creating content. Check out more of Messy In The Middle HERE and on your favorite podcast platform. Check out IsaGoodPodcast to start your very own podcast with all the support you need and want. isamediainc.com/isagoodpodcast Connect with me on Instagram @IsaMediaInc Join me on Email for the Own Your Platform series

It is so liberating to admit when we're feeling low energy or when we don't feel like showing up all the time. Recently, I've been feeling low energy and it's been affecting my ability to post on social media or even just go on my Instagram stories. I know that I'm not the only one who goes through these cycles and I don't want to shame myself for it. If anything, I want to be honest about it and remind people that this is normal. So I've been managing my low energy by continuing to reduce the resistance I have in terms of recording my podcast. I also make sure that my show gives me room to be human. And finally, I repurpose and leverage this incredible podcast. "We have to allow for these moments." Resources: Check out IsaGoodPodcast to start your very own podcast with all the support you need and want. isamediainc.com/isagoodpodcast Connect with me: @IsaMediaInc on Instagram Loved this episode? Please spread the word and share it with a friend!

Sometimes we just want someone to tell us what to do, wave a magic wand, and make our business successful. I did and still do at times. This led me to outsource my decision-making to coaches in the past. I wanted someone to come in, tell me step 1-5, and then pat me on the back for being a "good business owner." Spoiler: It left me completely disempowered and I ended up hating my business. Today I'll tell you that story and what I ask myself to avoid this in any future investments. The previous episode of all the investments I've made in business: 54. Working Your Way Toward Bigger Investments (I Invested More In May 2022 Than Ever Before)

I'm so grateful to be celebrating 1000 listens on Building With Isa Media Inc and I learned a ton of lessons along the way. So, today, I will share five lessons with you so that you can make your podcast's journey to it's next 1000 listens even smoother. The first two are all about recording your episode and staying consistent. Then the last 3 are about your relationship to your audience. I hope you enjoy! Check out more information on IsaGoodPodcast HERE so you can start your own show before 2023. Join the Own Your Platform email list --> https://isamediainc.ck.page/own

We are encouraged to define our why every day as entrepreneurs. We are asked why we want what we want, what we're going to do once we get it, and what we're going to do right after. We always say, “of course, I want this!” but then we get in our own way. We procrastinate, we doubt, we don't go for it, we hold back. So I've started asking “why don't I want this?” instead to explore what's really going on for me. This is an incredibly powerful journaling exercise I encourage you to try for yourself. Let me know what you think on Instagram @IsaMediaInc Join me for the Own Your Platform email series here!