Add To Cart

Richard Stevens, CEO of Zyft, has spent his first six months steering the AI-powered shopping assistant through a period of explosive growth. With over 650,000 downloads, 100,000+ daily searches, and $7.5 million in fresh funding, Zyft is reshaping how Australians shop, and how retailers compete.Today, we're discussing:Zyft's origins and growth: from Damien Waller's vision in 2019 to 650,000 downloads and $7.5M raised in 2025.How the app works: Chrome and Safari extensions, mobile apps, barcode scanning, and live retailer feeds.The consumer mindset: why cost-of-living pressures have made shoppers more price-conscious and open to AI tools.Retailer opportunities: using Zyft's data and transparency to boost discoverability, credibility, and conversion.The future of shopping: what AI-powered price comparison means for retailers heading into Black Friday, Cyber Monday, and beyond.Connect with Richard StevensExplore ZyftSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's Checkout episode, we get to know Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia's leading personalised gifting brand. From tiny sandwich presses to Better Brother trophies, Mel and Matt share the weird things they've bought online, the tools they rely on, and what's keeping them up at night (spoiler: it's not the laser engravers this time).Listen to their main episode here.SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Today, Nathan is joined by Heather Earl, Head of Ecommerce & CX at Nutrition Warehouse, Australia's largest supplement retailer with more than 120 stores, nine private label brands and a fast-growing footprint in New Zealand. Twice recognised in the Top 50 People in Ecommerce, Heather has been at the centre of the brand's digital transformation: from migrating to Shopify and Klaviyo, to launching SameDaySupps and building a loyalty program that rewards customers for being active, not just shopping.Today, we're discussing…Heather's journey into ecommerce leadership at Nutrition WarehouseThe challenge of coming back from maternity leave straight into rapid industry changeRunning ecommerce across nine private label brands and 120+ retail storesMigrating to Shopify and Klaviyo to unify tech and simplify operationsDesigning an online experience that replicates in-store service and adviceLeveraging AI for search, personalisation and Shopify's Knowledge BasePersonalisation and customer profiling inside the upcoming NW Active Rewards programLessons from rolling out two-hour delivery across a national store networkHow staff training, handheld devices and even a Nutrition Warehouse GPT are reshaping in-store serviceUsing customer reviews, mystery shopping and data-led decision making to guide UX changesSurprising insights from PDP testing that lifted conversion rates by nearly 50%Balancing risk and reward in trialling new tools without overcomplicating the stackConnect with HeatherExplore Nutrition WarehouseSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In this Checkout episode, we go behind the scenes with Rosie Collins, Founder of personalised jewellery brand Deja Marc, a business known for turning sentimental moments into lasting pieces, and doing it all with lean systems and a strong sense of purpose.Today, we're discussing:Why Rosie has never been served an Instagram ad (true story)The retailers inspiring her right now, including Mecca and OrotonHow she's experimenting with new personalisation tools in ShopifyBuilding stronger customer connections through personalisationHer refreshing take on work-life design as a founder and mumSelf-care routines: tea and walks as daily resetsStrategies she uses to keep burnout at bayLeading a high-growth personalised jewellery brand while growing baby number twoWant the full story behind Deja Marc's rise? Listen to Rosie's main episode, here.SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Today's episode features Caroline Tran, Co-founder and CEO of Hello Clever. Caroline's journey is as unlikely as it is inspiring. From working in media to building one of Australia's most ambitious fintech startups, she's turned a simple belief, people should be clever with their money, into a global payments platform. Hello Clever now offers merchants real-time settlement, cashback-driven loyalty, and AI-powered insights across more than 20 markets.Today, we're discussing…How Caroline turned a consumer app into a global payment companyThe lessons (and costs) of being a first mover in a new industryWhy real-time payments matter for merchants' cash flow and customer experienceHow cashback campaigns can replace discounts and drive loyaltyThe psychology behind cashback vs discountingHow SMEs can plug in Hello Clever with minimal effortRaising $4.5m in seed funding to build compliance and global expansionWhy large merchants are slower to adopt real-time payments and what change management is neededExpansion into Japan and the US, and how they're navigating local banking systemsThe risks of fraud, scams, and returns in real-time payments: and how Hello Clever handles themCaroline's view on Gen Z's hunger for instant gratification and how cashback feeds itConnect with CarolineExplore Hello CleverSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Justin Irvine is the Co-Founder of The Aggregate Co, the behind-the-scenes ops partner trusted by some of Australia's most recognisable ecommerce brands, including Showpo, Meshki, Oz Hair and Culture Kings. Known for shaving costs, streamlining fulfilment and turning CX into a strategic weapon, Justin's helped move over a billion dollars in ecommerce GVM. And he's not slowing down.Today, we're discussing…The quirky neck-mounted light that's pure ops thinking in disguiseHow Betts Footwear is reinventing itself after 130 years in retailBuilding a BI stack that actually drives profit, not just pretty chartsWhy SKU-level data is the secret to scaling without margin leaksLessons from scaling The Aggregate Co at lightning speedSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's episode, we're sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that's been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country's most loved retail brands, and she's built a reputation for making legal advice practical, human, and surprisingly jargon-free.Today we're discussing:The fast way to build legal agility into your business model from day oneStructuring for growth and asset protection (company, trust, unit trust)IP basics retailers actually need: trademarks, copyright, designsAI in content and images: what you do and don't own, and how app T&Cs can bitePrivacy and Spam Act essentials for email and SMS listsWriting T&Cs and privacy policies that match what you actually doReturns done right: change‑of‑mind vs faulty goods obligationsInfluencer campaigns: disclosure, guidelines and who's liable if they over‑promisePromotions and pricing: genuine discounts, time limits and “while stocks last”Working with overseas suppliers and dropship partners: protections to bake inConnect with MarianneExplore LegaliteSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In this Checkout chat, we go behind the scenes with Kevin and Keith Chan, twin brothers and co-founders of Unwanted FC. From the weirdest thing they've ever bought online (spoiler: it's socks), to the tools that power their Shopify site, to the podcast playlists fuelling their growth, this is a quick, fun and revealing look at what makes their ecommerce brains tick. Today, we're discussing:How a vintage pair of Nike kids' socks sparked a brand ideaThe creative process behind turning unwanted football kits into streetwearLessons from Aesop's in-store experience and how they apply them onlineThe tech stack powering Unwanted FC without a dev teamWhy podcasts beat playbooks for creative inspirationTheir biggest challenge: cutting through the noise in global sportswearConnect with KevinConnect with KeithExplore Unwanted FCSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In this episode of Add To Cart, we're joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that's made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta.Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency.Today, we're discussing:How they went from Kickstarter to Urban Outfitters before even shippingWhy B2B became 80% of their business (and how that nearly broke them)How they used a stainless steel pre-order campaign to save the companyWhat it really takes to build a low-repeat product brandThe power of “halo” placements in art galleries, MoMA, and global activationsHow they built their marketing team like an internal agencyWhy their smallest bottle outsells all others during festival season Connect with JonnoConnect with JesseExplore memobottleSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In this Checkout episode, we go behind the scenes with Abel Butler, CEO of HealthPost, the purpose driven retailer behind Flora & Fauna and Nourished Life. Abel shares a few personal quirks, including his experiments with a vagus nerve-stimulating ear gadget to wind down after late-night AI deep dives, and his go-to tools, like ChatGPT for everything from landscaping advice to debugging tech. For the full story on how Abel rebuilt Flora & Fauna and Nourished Life, listen to the main episode of Add To Cart here.SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's episode we're getting to know Michelle Reeves: the Founder and CEO of Zipline AI, a platform that helps brands unlock next-level engagement by letting customers co-create products in real time. And when we say next-level engagement, we're talking about turning a 54-second scroll into an 11-minute experience. With clients like Disney, Gucci, and Hugo Boss already on board, Michelle is building a future where shoppers don't just consume: they collaborate.Today, we're discussing…How Zipline AI boosts engagement time from 54 seconds to 11 minutesWhy Gen Z and Gen Alpha expect to shape the brands they shop fromWhat Disney's Inside Out 2 campaign teaches us about AI creativityHow challenger brands can use co-creation tools without breaking the bankWhat it takes to turn customers into content creatorsWhy ecommerce teams need to own the customer experience againThe surprising truth behind digital product value (and $1,600 Fortnite tees)Connect with MichelleExplore Zipline AISMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

James Johnson is the Enterprise Leader at Shopify and a curious problem-solver at heart. With a background in building and scaling tech solutions, JJ's now focused on helping some of the biggest retailers unlock growth through Shopify's enterprise capabilities.In this episode, we cover:How long bike rides help him untangle complex problems (aka “mental marination”)Why Cursor is a game-changer for coding, even if you're not a developerThe parenting lessons that come from raising three boys in a caravanWhat Crumpler taught him about brand experience and staying localHow he stays sharp while leading with curiosity inside a fast-moving tech giantThis episode was brought to you by Convert DigitalCheck JJ main ATC episode hereConnect with James JohnsonExplore ShopifySMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak, the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak's rise from a D2C startup to a global ecommerce brand, now stocked in Woolworths, Ampol, Amazon Australia, and launching into the UAE.In this episode, we're covering:Why and how functional coffee works The shift from D2C to retail and how they landed in Woolies, Ampol & moreGoing global: UAE expansion, Amazon growth, and F1 influenceJaryd's $1.5M lesson in shiny-object syndrome and finding focusSubscription, loyalty, and creative hacks that actually moved the needleThe silky Irish AI ad that crushed Meta acquisition costsConnect with Jaryd TerkelsenExplore Before You SpeakUse code: ATCXBYS20 to get 20% off Hurry! offer ends 31 August 2025 at 11:59pm AEST. Not valid with other discounts, bundles, loyalty rewards or subscriptions.Questions? Shoot us a text!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She's led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store.In this episode, we cover:How her team is making the most of “playtime” post-Shopify replatformThe tech she relies on, including noise-cancelling headphones and Claude AIWhat a 400kg backyard smoker taught her about teamwork and persistenceHow podcasts like Nudge and Add To Cart have shaped her leadership approachThis episode was brought to you by ShippitCheck Kira's main ATC episode hereConnect with Kira Macleod-FinkeExplore The Body Shop AustraliaQuestions? Shoot us a text!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she's now driving digital growth for one of Australia's most beloved health food brands.In this episode, we cover:How Nutra Organics builds personalised customer journeys using Octane AI and KlaviyoWhy magic moments post-purchase are key to loyalty (and what they actually look like)The strategy behind their high-converting product quiz and segmentation flowsHow they balance Amazon growth with DTC brand controlJen's quarterly planning process, and how she chases the gap, not the gimmicksConnect with Jennifer GilbertExplore Nutra OrganicsWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.Connect with Nathan BushContact Add To CartJoin the CommunityThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Questions? Shoot us a text!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's Checkout, Brian Pham, Founder of Litecard, gives us a peek under the hood of the digital wallet powering loyalty programs for Bonds, L'Oréal and The North Face, without a single app download in sight.In this episode, we cover:The desk item that gets a laugh every timeHow Brian's no-code stack keeps Litecard lean and fastWhy Catch of the Decade still shapes his founder mindsetWhat Dan Murphy's can teach you about retail innovationAnd how Litecard's solving real-world CRM friction at scaleThis episode was brought to you by Studio Hawk.Connect with Brian PhamExplore LitecardWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.Connect with Nathan BushContact Add To CartJoin the CommunityThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information.Questions? Shoot us a text!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Pete Ceredig-Evans is flipping the ecommerce funnel by turning try-before-you-buy into a high-converting growth engine. As the founder of Try With Mirra, he's helping brands like Jurlique, Mister Zimi, Bondi Boost, and Silk Laundry lift AOV, reduce returns, and turn hesitation into confidence.Built for Shopify and designed with feedback from over 200 brands, Mirra is changing how customers try, buy and build wardrobes online.In this episode, we cover:How try-before-you-buy is lifting AOV by up to 48%What drives customers to spend more (and keep more)How brands are using trials to build entire outfits, not just test sizingWhy Pete built every feature based on merchant requestsHow fashion and beauty brands are handling returns without killing marginsConnect with Pete Ceredig-EvansExplore Try With MirraWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.Connect with Nathan BushContact Add To CartJoin the CommunityIf you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we go behind the scenes with Grant Arnott, the brains behind Click Frenzy, Power Retail and New Zealand's GrabOne, to hear what fuels his ecommerce engine. From leadership lessons in Zero to One and Great by Choice, to why customer-first brands like Birdsnest stand out against ecommerce clones, Grant explains why innovation doesn't always need a dev sprint or a budget. He also opens up about the mental juggle of running three very different businesses and why accounting software like Xero and Excel powers every idea before he scales. It's a sharp, honest look at what it really takes to lead in modern retail.Check out our full-length interview with Grant Arnott here:Main episode linksThis episode was brought to you by Convert Digital.About your guest:Grant Arnott is the Executive Director at Global Marketplace, where he spearheads initiatives to transform the e-commerce landscape across Australia and New Zealand. With a passion for retail innovation, Grant has successfully driven the development of a dynamic marketing engine, exemplified by key events such as Click Frenzy and influential platforms like Power Retail and GrabOne. Since joining Global Marketplace in 2012, he has played a pivotal role in shaping marketing strategies and overseeing impactful e-commerce events. Prior to this, Grant served as Managing Director of Click Frenzy, Australia's premier online retail festival, and was instrumental in establishing Power Retail as a crucial resource for the online retail community. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.If you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

In today's episode, Rob Hango-Zada, Co-Founder and CEO of Shippit, joins Nathan Bush to share valuable insights from the 2025 State of Shipping Report, a must-read for any ecommerce operator who's serious about scaling smart. In this fun but meaty chat, Rob and Bushy dive into the shifting economics of delivery: why same-day is getting cheaper, why free returns are disappearing, and why internal culture might be the biggest differentiator in ecommerce right now. It's the shipping report that reads like a footy stats page, and Rob breaks it down with all the analogies and none of the fluff.Download here the 2025 State of Shipping Report, packed with insights from 3,000 retail websites, delivery benchmarks, and case studies from some of the best in the biz. Grab it, steal a few slides for your next board meeting, and see how your brand stacks up.Want to keep the conversation going? Join the Add To Cart Community and connect with hundreds of retail pros tackling the same challenges as you.About your guest:Rob Hango-Zada is the Co-Founder and CEO of Shippit, Australia's leading ecommerce logistics platform powering smarter delivery for over 40,000 retailers. With a background at Procter & Gamble and a passion for operational efficiency, Rob co-launched Shippit in 2014 to solve one of ecommerce's biggest pain points: delivery.About your host:Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat!If you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, Nathan Bush is joined by Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia's category-leading personalised gifting brand. From humble beginnings in a garage to managing over 74,000 SKUs with in-house engraving, embroidery and UV printing, Mel and Matt take us inside the systems and decisions that have powered their sustainable growth. We dive into their production scheduling overhaul, custom-built tech stack, and how they've scaled personalisation without losing speed or control. You'll also hear how they're leveraging platforms like Shopify Plus and landing gifting gigs with brands like Lamborghini and Amazon.About your guest:Melissa Wilkinson and Matthew Mosse-Robinson are the co-founders of Personalised Favours, a multimillion-dollar personalised gifting brand. Combining design and finance expertise, they've scaled the business from a garage startup to a global operation, earning recognition as two of the Top People in E-Commerce 2025.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat!ATC CommunityIf you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, Sean Walsh, Director at Pattern Australia, gives us a peek behind the curtain at what powers the world's leading marketplace accelerator, which now the largest third-party seller on Amazon outside of Amazon itself. Sean shares the inspiration he draws from purpose-led client Thankyou, explains how Pattern's proprietary tech offers transparency and scale, and reveals the 12-book list he's using to build an MBA-level mindset on the go. From solving contribution margin challenges to demystifying marketplace advertising inefficiencies, Sean's systems-first approach offers sharp, actionable insights for ecommerce leaders building for the long term.Check out our full-length interview with Sean Walsh here:Main episode linksThis episode was brought to you by Deliver In Person + KlaviyoAbout your guest:With nearly two decades of experience in digital and e-commerce growth, Sean has been instrumental in scaling brands across global marketplaces. As a foundational team member of a pureplay e-commerce startup that grew into a publicly traded company, he has firsthand experience building and accelerating digital businesses. Now leading brand acceleration efforts at Pattern, Sean specialises in helping top-tier brands navigate Amazon and other marketplaces, leveraging innovative supply chain solutions to drive growth. Passionate about innovation and strategy, he thrives on creating impactful solutions that propel brands to success.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat!If you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

Rosie Collins, Founder of personalised jewellery brand Deja Marc, joins Nathan Bush to share how she's scaling a memories-driven business that blends emotion with ecommerce precision. Deja Marc turns fingerprints, handwriting and paw prints into heirloom-quality keepsakes, all handcrafted in Australia. In this chat, Rosie breaks down how she's built a global DTC brand using smart systems, emotional storytelling and a deeply values-led approach. She shares the reality of growing during COVID, going viral on TikTok, and why she's more focused on profit and presence than hyper-growth. You'll also hear her take on platforms like Shopify, Instagram, and Peanut App, and how she uses tech to create more time for real-world customer moments.Get 10% off at Deja Marc with code ATC10. Valid until the end of July (not valid with other discount codes).About your guest:Rosie Collins is the Founder and CEO of Deja Marc Jewellery, a globally recognised brand known for its luxury fingerprint and handwriting-engraved pieces. With a background in advertising and marketing, Rosie launched Deja Marc in 2020 and now shares her expertise in brand storytelling, creative entrepreneurship and purpose-led growth.About your host:Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat!If you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we get a behind-the-scenes look at Luke Matthews, the Head of IT at Camilla who's helping drive international growth. Luke shares his experience building DIY drones, the underrated power of integration platforms like iPaaS, and why breathing techniques from James Nestor's Breath are his secret weapon against stress. He also reflects on what brands like Kitchen Warehouse are doing right, his admiration for brands that prioritise operational excellence, and the endless prioritisation challenges that come with scaling a global retail business. Check out our full-length interview with Luke Matthews here: https://addtocart.com.au/add-to-cart/the-unseen-tech-behind-camillas-global-fashion-empire-518/ This episode was brought to you by StudioHawk.About your guest:Luke Matthews is an experienced technology executive with over a decade leading digital transformation and innovation in retail. As Head of IT at Camilla Australia, he drives technology initiatives that enhance customer experience, streamline operations and support growth across physical and online stores. A former CTO at Kitchen Warehouse Australia, Luke championed digital advancements, including website optimisation, data-driven marketing, and click-and-collect solutions. He has also led major projects at Retail Directions, delivering software development and system localisation for global retailers. Luke's expertise spans cybersecurity, AI/ML in retail, data analytics, cloud architecture and business process re-engineering. With a results-driven mindset, he consistently delivers solutions that boost profitability, efficiency and customer engagement.About your host:Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, Nathan Bush chats with Justin Irvine, Co-Founder of The Aggregate Co, the specialist ops consultancy behind brands like Meshki, Showpo, Oz Hair and Culture Kings. Justin shares the practical and sometimes painful truth about what's really costing ecommerce brands: from bloated freight contracts to under-leveraged loyalty programs.Recorded live at Retail Fest, the episode dives into the hidden mechanics of fulfilment and shipping, and why understanding your true cost to serve is more critical than ever. Justin also breaks down how brands can survive (and even thrive) through the latest round of Trump-era US tariffs, including tips on forecasting, warehousing and international expansion. It's a grounded, numbers-first conversation that will leave ecommerce operators thinking twice about their next parcel drop.This episode was brought to you by: Shopify & KlaviyoAbout your guest:Justin Irvine is an Australian entrepreneur and logistics innovator, best known as the Co-Founder and CEO of The Aggregate Co, a Sydney-based consultancy specializing in ecommerce fulfillment and supply chain optimization. With a career spanning over two decades, Irvine has been instrumental in helping retailers scale globally by leveraging data-driven strategies, operational insights, and industry expertise.About your host:Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we get behind the scenes with Viv Conway, co-founder of Girls Get Off, the pleasure brand powering bold conversations and even bolder growth across ANZ. Viv reveals the weirdest thing she's ever commissioned online (it involves Spotlight and an…anatomical costume), her go-to tech stack (shout to Gorgias and ChatGPT, and why she loves Ryanair and Lovense. From discovering the power of EOS through Traction: Get A Grip On Your Business, to her current focus on growth without losing brand soul, Viv shares a toolkit full of lessons for ecom founders who aren't afraid to break the rules.Check out our full-length interview with Viv Conway here:Main episode linksThis episode was brought to you by… Shopify KlaviyoAbout your guest:Viv Conway is on a mission to normalise female pleasure and create a positive, empowering space for women. A social media whiz turned taboo-busting entrepreneur, Viv and her business partner Jo Cummins, have built and sold multiple businesses, including Vivid Sportswear and Ace The Gram, helping brands scale their presence on Instagram. The two teamed up during lockdown in 2020 and launched Girls Get Off, a sexual wellness brand helping women feel good (literally) and laugh while they're at it. Focused on breaking taboos and fostering community-driven brands, Viv and Jo continue to drive meaningful conversations and innovation.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, Nathan Bush chats with twin founders Kevin and Keith Chan of Unwanted FC, a circular fashion brand turning unwanted football kits into standout accessories. From bootstrapping handmade bags to building a thriving Shopify store, they share how a Hong Kong pop-up boosted their SEO, why every collab is a marketing play, and the secrets behind working with Nike and winning over World Cup winners like Juan Mata.Get 20% off Unwanted FC's Upcycling Service with code ADDTOCART20.This episode was brought to you by:Shopify & KlaviyoAbout your guest:Kevin and Keith Chan are the twin co-founders of Unwanted FC, a purpose-led upcycling brand turning unwanted football kits into one-of-a-kind accessories. Kevin brings experience in digital marketing and partnerships from roles at City Beach, Xero, Medibank and Riot Games, where he led brand growth through innovative campaigns. Keith combines a background in product management and global brand strategy, having spent years at Adidas HQ in Germany creating football boots, and more recently shaping products at Canon Australia. Together, they blend creativity, data, and storytelling to champion a more circular future in ecommerce.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we chat with Belinda Paul, the founder of RCYCL, the sustainability solution now featured in checkouts at THE ICONIC and Myer. Belinda reveals the unconventional moments that shaped her thinking, including a Mars Bar QR code that sparked a realisation about customer behaviour, and the time she joined THE ICONIC's internal run club just to land a meeting. She shares her go-to platform (Shopify), the podcast that fuels her mindset (Chief Meta Chicks), and the biggest challenge still ahead: getting more retailers on board with RCYCL's drop-in sustainability model. A sharp, honest look at what it really takes to scale purpose in the ecommerce world.Check out our full-length interview with Belinda Paul here: https://shorturl.at/7O0Dk This episode was brought to you by Deliver In Person + KlaviyoAbout your guest:Belinda is a passionate and creative brand, product and marketing professional with a track record of building trusted relationships across national and international stakeholders. Having successfully developed and launched products into major Australian retail marketplaces, she brings a unique blend of strategic thinking and hands-on execution to building branding strategies. With a strong focus on sustainability, Belinda is committed to driving long-term environmental impact through smarter product design, minimal waste practices and circular economy thinking. Turning ideas into shelf-ready products, Belinda leads everything from product development and branding, to campaign execution and commercial rollout.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, Nathan Bush chats with Abel Butler, CEO of HealthPost, the New Zealand natural health retailer that's quietly built a 36-year legacy and is now breathing new life into Aussie favourites Flora & Fauna and Nourished Life. Abel shares the wild ride of acquiring the brands just two weeks after raising the idea in a board meeting, and what it really took to rebuild them from scratch: new warehouse, new tech stack, new team. He talks through the tools he swears by (Shopify, Klaviyo, ProfitPeak, NetSuite), how they've taken an “AI-first” approach to retail, and why they're still relying on good old discounting to drive growth in a tough market.Get 15% off sitewide with code ATC15 at HealthPost, Flora & Fauna, or Nourished Life. Offer ends 30 June 2025. T&C apply. This episode was brought to you by:Shopify & KlaviyoAbout your guest:Abel Butler is CEO of HealthPost Group, a family-owned collective of natural wellness brands across New Zealand and Australia, including HealthPost, Flora & Fauna, and Nourished Life. A second-generation leader, Abel has revived two iconic Australian brands, returned the Group to profitability, and embedded B Corp values across governance, supply chains, and loyalty.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Shoot us an email at hello@addtocart.com.au and let's chat! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we go behind the scenes with Suzie Young from Metagenics to uncover the tools, brands and habits driving her success. From buying tiles and lounges online with Koala and TileCloud, to drawing inspiration from Scott Galloway's Prof G podcast, Suzie shares how her approach to ecommerce blends curiosity and structure. She reflects on exceptional service moments from legacy retailers like Harvey Norman and Strandbags, reveals why Trello and Jira are non-negotiables for her team, and unpacks the challenge of balancing quick wins with long-term strategy in a digital-first business.Check out our full-length interview with Suzie Young here: https://shorturl.at/7UWrMThis episode was brought to you by: Deliver In Person + KlaviyoAbout your guest:Suzie Young is a results-driven Marketing and Digital Leader at Metagenics, with deep expertise across ecommerce, CRM, CX and digital transformation. She's passionate about agile leadership, building high-performing teams, and creating digital experiences that deliver long-term customer value.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, host Nathan Bush sits down with James Johnson, Enterprise Leader at Shopify, to unpack how the global commerce platform is evolving to meet the future of eCommerce. As a former retailer turned tech leader (with stints at Michael Hill and Salesforce) James brings a grounded perspective on Shopify's transformation into a commerce operating system. The discussion explores Shopify's latest ‘Editions' release, which puts AI at the centre of everything from customer segmentation with Sidekick to dynamic storefront building with Horizon themes. They delve into the practical applications of AI for retail, from smarter customer service roles to POS innovations, and name-drop forward-thinking retailers such as JB Hi-Fi, Hairhouse, and Crumpler.Reset and Scale Your Meta Strategy Bootcamp: https://campus.addtocart.com.au/checkout/reset-and-scale-your-meta-strategyThis episode was brought to you by:ShopifyKlaviyoAbout your guest:James Johnson is a commerce and retail specialist who has helped retailers and independent businesses navigate the ever-changing world of eCommerce by sharing real-world insights and best practices, drawn from years in the trenches. He's led award-winning teams that have been recognised across the industry from winning Best Multichannel Retailer to being finalists at the World Retail Awards.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Brian Pham, Founder and CEO of Litecard, the wallet-led marketing platform helping brands like Dan Murphy's, The North Face, Bonds, and Penfolds. transform how they engage customers. Brian shares how Litecard is giving brands a high-performance alternative to email, SMS and apps delivering 30% engagement rates through Apple and Google Wallets. From real-time loyalty updates with Barkers in New Zealand to CRM-beating campaigns with L'Oréal, this chat explores the future of mobile-first marketing, privacy-first personalisation, and why digital wallets might just be the next big channel for retailers.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest:Brian Pham is the Founder and CEO of Litecard, an Australian-based technology startup revolutionizing mobile wallet marketing. With a background in sales and product development, Brian leads Litecard in providing no-code solutions that empower brands to engage customers through digital wallets, offering an alternative to traditional channels like apps, SMS, and email. Under Brian's leadership, Litecard has rapidly gained traction, securing category leading brands in the first 3 years of business like Mars, L'Oreal, The North Face, Dan Murphy's and Hanes brands to name a few. The platform creates a new way for brands and retailers to communicate with their customers and audience using the mobile wallet. Brian is passionate about creating innovative, digital solutions that enhance customer engagement and streamline operations. His vision positions Litecard at the forefront of digital transformation in customer experience and membership services.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Today's Checkout features Ryf Quail, Managing Director of Comexposium and the driving force behind NRF: Retail's Big Show Asia Pacific, the fastest-growing retail event in the region. Ryf has seen firsthand how brands like Kmart, Mecca and JD.com are making big moves across the Asia-Pacific. In this rapid-fire round, Ryf reveals the strangest online purchases he's made (hint: it involves bribing his son), how retailer MXstore is keeping his motorbike obsession alive, and the game-changing tech that's about to shake up global payments. Plus, he shares a powerful book recommendation on grit and resilience that every retail leader should read.Check out our full-length interview with Ryf Quail here:Main episode linksThis episode was brought to you by… Convert DigitalAbout your guest:Responsible for the successful launch of Asia Pacific's biggest retail trade show, NRF: Retail's Big Show Asia Pacific, Ryf Quail has worked both in the industry and on the industry. Prior to NRF APAC, Ryf stamped iMedia Online Retail Summit Australia as the most loved eCommerce on the calendar delivering an NPS of 87 with a financial performance to match. He also ran iMedia Summits of various flavours across the region. Prior to that he has run digital and media agencies across ANZ, lead digital marketing and CRM across APAC for Deloitte, as well as playing leading roles in Nike Australia's first eCommerce trial and the launch of Internet Banking for ANZ across Australia and New Zealand. He holds an MBA with the University of Otago and loves Ducati motorcycles!About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Kira Macleod-Finke, Head of Direct-to-Consumer at The Body Shop Australia, the iconic beauty brand now certified 100% vegan across its global product range. With a retail career spanning T2, Country Road, Trenery, and Jeanswest, Kira shares how she led The Body Shop through two global buyouts, a decentralisation shift, and a three-month replatform from SAP Commerce Cloud to Shopify, with just 13 minutes of downtime. She reveals how she unified ecommerce and retail under one DTC team, turned L&D into a real-time CX engine, and kept her people calm and focused through an unpredictable transformation. This one's packed with honest leadership insights, practical team structures, and bold decisions that brand managers and ecommerce leads won't want to miss.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest:Kira Macleod-Finke is a seasoned retail leader with over 20 years' experience driving transformation across some of Australia's best-known brands. As Head of Direct-to-Consumer at The Body Shop Australia, she leads the charge across both ecommerce and 130+ retail stores, unifying customer experience and commercial strategy under one roof. Formerly the ANZ retail operations for The Body Shop, and Global Head of Retail at T2 Tea, Kira has led teams across five international markets. Her career also includes senior roles at Jeanswest and Country Road Group, where she led large-scale retail operations and customer-focused change. With deep expertise in omnichannel retail, team development and CX design, Kira is known for combining operational rigour with purpose-led leadership to put the customer at the centre of every decision.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Cam Richardson, founder of PaySquad, gives us a peek behind the curtain at the tech, brands and strategies that keep him ahead. He shares his admiration for Craft Club, the fast-growing Australian brand redefining social shopping, and how AI-driven productivity hacks help him run a scaling fintech business. Cam also reveals why LinkedIn is his go-to platform for ecommerce insights, why This Day in AI is worth a listen, and his biggest challenge in navigating PaySquad's rapid growth. Whether you're an ecommerce pro or just looking for smarter ways to work, this chat is chock full of gold.Check out our full-length interview with Cam Ricahrdson here:Main episode linksThis episode was brought to you by… KlaviyoAbout your guest:Cam Richardson is a faith-driven entrepreneur on a mission to change the way we pay. Founder & CEO of Paysquad, Cam is pioneering a “buy now, pay together” solution that makes group purchases seamless, eliminating awkward IOUs and making big-ticket buys, gifts and experiences more accessible.With a background spanning entrepreneurship, retail and business strategy, Cam thrives at the intersection of innovation and impact. A proud Kiwi-American, Cam blends his New Zealand grit with boundless U.S. optimism, embodying an unstoppable drive to challenge the status quo.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat to Luke Matthews, Head of IT at Camilla, the iconic Australian fashion brand known for its vibrant prints, celebrity fans, and big name collaborations with the likes of Disney and White Lotus. Luke shares how he's building the tech foundations that are powering Camilla's global expansion, from Australia to the US and beyond. He lifts the lid on the hidden challenges of running a best-of-breed tech stack with NetSuite, Shopify and CDP and explains why data discipline, system resilience and seamless customer experience are critical to scaling a creative brand. This episode was brought to you by: Shopify PlusKlaviyoAbout your guest:Luke Matthews is an experienced technology executive with over a decade leading digital transformation and innovation in retail. As Head of IT at Camilla Australia, he drives technology initiatives that enhance customer experience, streamline operations and support growth across physical and online stores. A former CTO at Kitchen Warehouse Australia, Luke championed digital advancements, including website optimisation, data-driven marketing, and click-and-collect solutions. He has also led major projects at Retail Directions, delivering software development and system localisation for global retailers. Luke's expertise spans cybersecurity, AI/ML in retail, data analytics, cloud architecture and business process re-engineering. With a results-driven mindset, he consistently delivers solutions that boost profitability, efficiency and customer engagement.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, Anna Samkova takes us behind the scenes of the tools, brands and ideas shaping her approach to customer strat. She explains why Harvey Norman, STAX, Muscle Republic, Bunnings and Woolworths are nailing customer experience and community building. She also shares the tech she relies on for business efficiency, her obsession with AI and how Mel Robbins' ‘The Let Them Theory' reshaped her leadership mindset. Plus, she opens up about the challenge of scaling a consultancy without losing quality.Check out our full-length interview with Anna Samkiva here:Main episode linksThis episode was brought to you by… StudioHawkAbout your guest: With over 15 years in retail leadership, Anna Samkova helps brands turn customer engagement into long-term profitability. Founder of Albany Advisory and former Group General Manager at Brand Collective, she has led customer strategy for some of Australia's biggest retail brands. Using her C.L.I.E.N.T. Growth Framework, Anna has helped major retailers increase repeat purchases by 20%, boost CRM-driven revenue and transform omnichannel experiences. A champion of data-driven decision-making, she ensures brands aren't just collecting customer insights—they're using them to scale effectively.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Grant Arnott, Executive Director at Global Marketplace, home to retail powerhouses Click Frenzy, Power Retail and GrabOne. With over a decade driving peak online moments for brands like Woolworths, Big W and Adore Beauty, Grant brings sharp insights and unfiltered takes on where ecommerce has lost its edge. He unpacks why most sites are blending into the background, the real role of top-of-funnel traffic and what Australian retailers can learn from global innovators like ModCloth. Whether you're buried in attribution models or stuck in template land, this episode challenges you to think beyond best practice and start building with personality.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest: Grant Arnott is the Executive Director at Global Marketplace, where he spearheads initiatives to transform the e-commerce landscape across Australia and New Zealand. With a passion for retail innovation, Grant has successfully driven the development of a dynamic marketing engine, exemplified by key events such as Click Frenzy and influential platforms like Power Retail and GrabOne. Since joining Global Marketplace in 2012, he has played a pivotal role in shaping marketing strategies and overseeing impactful e-commerce events. Prior to this, Grant served as Managing Director of Click Frenzy, Australia's premier online retail festival, and was instrumental in establishing Power Retail as a crucial resource for the online retail community. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Alright, we're doing this... introducing The Download!A wrap-up of the most interesting changes in eCommerce this week with Nathan Bush and a mystery guest. This episode was recorded live on Friday inside the Add To Cart CAMPUS Community — it's live, raw and a bit loose… a bit different to our usual eps!This week we cover:AI and shopping: ChatGPT is now showing shopping results. Is this the beginning of the end for product discovery as we know it, or just another overhyped moment?Why online retail feels boring right now and what we can do about it. Criteo has confirmed it with new research.Why attribution is broken: We dig into guesstimation, misleading dashboards, and a simpler approach using Marketing Efficiency Ratio (MER).How to filter the AI noise: Tools, tactics, and how to avoid falling into yet another LinkedIn-hyped rabbit hole.What actually makes a strong brand — and how loyalty can override logic (even if you're being overcharged).Plus, a preview of our upcoming Meta Bootcamp and all the fun stuff happening at Retail Fest — including trivia, panels and a Gold Coast bogan dress-up.Mentioned in this episode:Join the Add To Cart CAMPUS CommunityRegister for Meta Bootcamp (starts June 9)Add To Cart Trivia at Retail FestCriteo's Boring Retail ReportRetail Fest Transitional TicketsTracksuit – brand trackingTriple Whale – eCommerce attribution and analyticsFYXER – AI email assistantPerplexity – AI research toolAll Marketers Are Liars – Seth GodinWant to join the live session next Friday?If you're a CAMPUS member, we'd love you to come along. Bring a story, a soapbox moment or just hang out and listen in.Not a member yet? Join for free here. Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, Tahlia Mandie of Kakadu Plum Co. chats tools and inspirations. From using Canva daily to keep her branding sharp, to finding inspiration in Gem's innovative approach to oral care, and drawing timeless lessons from Viktor Frankl's Man's Search for Meaning, hear how this purpose-driven founder balances life and business while growing an ecommerce brand that celebrates Australian native ingredients and supports Indigenous businesses.Check out our full-length interview with Tahlia Mandie here:Main episode linksThis episode was brought to you by… Convert DigitalAbout your guest: Tahlia Mandie launched Kakadu Plum Co. in 2015, long before most Australians had even heard of the powerful native superfood, Kakadu plum. What started as a single product quickly grew into a thriving brand offering over 30 products, from bush teas and preserves to oils and homewares. Today, Kakadu Plum Co. stocks a range of over 1,200 products from other Australian and Indigenous businesses through its online store. Driven by a passion to celebrate Australian bush foods and honour Indigenous culture, Tahlia has built a platform that connects customers with the richness of Australia's land and its people.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Sean Walsh, Director at Pattern Australia, the ecommerce accelerator trusted by brands like Thankyou, Coco & Eve, Evo Hair, Bellroy and Quad Lock to grow their marketplace presence globally. Sean unpacks the true levers of marketplace success, from cleaning up your distribution to mastering Amazon's algorithm with evergreen SKUs and keyword-first content. As the man behind the largest third-party seller on Amazon globally outside of Amazon itself, with 39 trillion data points at his fingertips, Sean delivers a no-nonsense, high-impact guide to building long-term, scalable marketplace strategies. Whether you're still on the sidelines or already live on Amazon, this episode will change how you think about growth.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest: With nearly two decades of experience in digital and e-commerce growth, Sean has been instrumental in scaling brands across global marketplaces. As a foundational team member of a pureplay e-commerce startup that grew into a publicly traded company, he has firsthand experience building and accelerating digital businesses. Now leading brand acceleration efforts at Pattern, Sean specialises in helping top-tier brands navigate Amazon and other marketplaces, leveraging innovative supply chain solutions to drive growth. Passionate about innovation and strategy, he thrives on creating impactful solutions that propel brands to success.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, Jason Kencevski, CEO of Speedmaster, gives us a look under the hood at the tech, tactics, and tough lessons behind scaling Australia's largest supplier of aftermarket automotive car spare parts. From his admiration for Aussie brand Stylerunner, to why NetSuite is the backbone of Speedmaster's global e-com empire, Jason shares the tools and insights that drive his success. He unpacks how books like Atomic Habits and Seven Habits of Highly Effective People have shaped his leadership, why hiring the right people is one of the toughest challenges in business, and the importance of scaling sustainably.Check out our full-length interview with Jason Kencevski here:Main episode linksThis episode was brought to you by… Shopify KlaviyoAbout your guest:Jason is a visionary entrepreneur and second-generation innovator, known for transforming Speedmaster into a global leader in the aftermarket automotive industry. Starting his career as a promising soccer player, Jason faced adversity when injuries cut his playing career short, but this challenge fueled his entrepreneurial spirit. He revolutionised Speedmaster by expanding its online presence and establishing a reputation for operational excellence, earning recognition across industries. With a focus on innovation and a commitment to his core values, Jason is working to ensure Speedmaster evolves into a legacy brand recognised for quality and pioneering achievements.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we meet Viv Conway, the co-founder of Girls Get Off — the sex toy come wellness brand turning taboos into TikToks and DMs into product roadmaps. With a background in social media growth from Ace The Gram and multiple business exits under her belt, Viv has built a brand that thrives where most get shut down. Blocked by Meta, banned by banks, and still racking up millions of views and thousands of orders, she shares how content, community and a killer sense of humour are fueling Girls Get Off's rise. This episode is a real masterclass in turning community, content and creativity into conversion.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest: Viv Conway is on a mission to normalise female pleasure and create a positive, empowering space for women. A social media whiz turned taboo-busting entrepreneur, Viv and her business partner Jo Cummins, have built and sold multiple businesses, including Vivid Sportswear and Ace The Gram, helping brands scale their presence on Instagram. The two teamed up during lockdown in 2020 and launched Girls Get Off, a sexual wellness brand helping women feel good (literally) and laugh while they're at it. Focused on breaking taboos and fostering community-driven brands, Viv and Jo continue to drive meaningful conversations and innovation.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, YC from Nespresso Australia reveals the personal tools, brands, and philosophies that fuel her success. She talks about her love for Carol Dweck's Mindset, the challenges of navigating Google's algorithm changes, and how GA4 has become a necessary ally in her data-driven decisions. YC also shares her admiration for Mecca, Go-To Skincare, and IKEA's cutting-edge personalisation strategies, proving that inspiration often comes from outside your industry. With candid insights into leading a global ecommerce team and delivering exceptional coffee experiences, YC's story offers a shot of inspiration for anyone looking to blend creativity with commerce.Check out our full-length interview with YC Eu here:Main episode linksThis episode was brought to you by… Deliver In PersonShopify PlusAbout your guest: YC Eu is the Head of eBusiness at Nespresso Oceania and Inside Retail's Top 50 people in eCommerce 2024. She drives the strategic direction for all owned digital touchpoints across Nespresso & Nespresso Professional in Australia and New Zealand. With over 20+ years in the retail space, she is passionate about leading her high performing team and delivering best in class user experience by being customer obsessed and making data driven decisions.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we go behind the scenes of one of Australia's most iconic fashion brands, BlackMilk Clothing, with CEO Jackie Kruger. Known for its cult following of ‘Sharkies' and famous collaborations with global brands like Netflix and Final Fantasy, BlackMilk has built a community as passionate as they are loyal. Jackie shares how she navigated the brand's toughest year yet — facing the sudden passing of founder James Lillis, shifting to a new go-to-market strategy, and leading a high-stakes replatform to Shopify. Along the way, she reveals the power of community, the challenge of change, and how BlackMilk is laying the foundation for its next era.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest: CEO of BlackMilk Clothing, Jackie Kruger is an experienced executive, passionate about creating places that people love to be. Whether that's within the BlackMilk team, online, or in the broader community, she works across the business to drive growth and high performance. WIth strong global experience in the fashion, retail, and technology sectors, Jackie is highly commercial with a broad remit and solid strategic capability across People, IT, Ecommerce, and Distribution. She holds a Bachelor of Business Communication from the University of Queensland, a Master's in Human Resource Management from London Metropolitan University and is a Member of the Australian Institute of Company Directors.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, Kelly Walker and Julie Benhammo of KLIPSTA share the brands they admire, the tech they swear by, and their biggest online shopping fails. Kelly opens up about her midnight Instagram shopping fail, while Julie confesses to accidentally ordering 250 Sharpies instead of one. They shout out the brands doing eCommerce right—July, Who is Elijah and Bed Threads—and reveal the game-changing tools behind KLIPSTA, including Shopify for tracking and ProfitPeak for maximising profitability. Plus, they get candid about the reality of juggling a fast-growing business with kids.Check out our full-length interview with Kelly and Julie here:Main episode linksThis episode was brought to you by: Deliver In PersonKlaviyoAbout your guests:Paris born Julie Benhammo worked in NYC for over 15 years where she led business development and wholesale strategy for brands like Versace and Diane von Furstenberg. After moving to Sydney, she became the General Manager of KLIPSTA, bringing over 15 years of global fashion and luxury expertise to the fast-growing accessories brand. Laser focused on scaling KLIPSTA globally, driving growth, partnerships, and expansion into 12 countries, she is passionate about connecting products with the right markets. She does all this while wrangling two little ones and occasionally enduring The Wiggles on repeat.Kelly Walker is the founder and CEO of KLIPSTA, a solutions focused accessories brand. Starting the business in 2020 she has grown it to a multi-million dollar company with stockists in 12 countries. She is absolutely obsessed with solving everyday problems and making life easier. Kelly arrived from the UK as a 14 year old, obtained a degree in psychology and worked in IT and recruitment before taking time off to have her 3 kids. Now wrangling a global business and 3 teenagers, Kelly is passionate about product development and showing other women that it's never too late to start a business you love.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

We sat down with Belinda Paul, founder of RCYCL—a purpose-led brand helping retailers like THE ICONIC and Myer turn customer wardrobe clean-outs into revenue-positive sustainability initiatives. Belinda shares how a life-changing experience during the 2019–2020 bushfires inspired her to channel her years of retail experience into solving the growing problem of fashion waste. From full-scale retail activations to a bold, QR-code powered ecommerce rollout, RCYCL is changing the way customers recycle, donate and eventually, repair their clothes right from the shopping cart. With insights into circular fashion, commercial sustainability and customer behaviour, this episode is packed with ideas for brand leaders ready to turn intent into impact.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest: Belinda is a passionate and creative brand, product and marketing professional with a track record of building trusted relationships across national and international stakeholders. Having successfully developed and launched products into major Australian retail marketplaces, she brings a unique blend of strategic thinking and hands-on execution to building branding strategies. With a strong focus on sustainability, Belinda is committed to driving long-term environmental impact through smarter product design, minimal waste practices and circular economy thinking. Turning ideas into shelf-ready products—Belinda leads everything from product development and branding, through to campaign execution and commercial rollout.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we sit down with Roger Lee, Head of Digital Marketing at Brand Collective, to uncover the tools and tactics behind his success managing 17 brands, including Reebok and Hush Puppies. Roger shares his excitement about the ongoing rebrand of Shoes & Sox, reveals why Shopify is essential to his workflow, and talks about how the book Catch of the Decade has inspired his approach to risk-taking and growth. He also discusses how time management is one of his biggest challenges and how Impact.com is helping his team streamline their affiliate programs to save time and drive results.Check out our full-length interview with Roger Lee here:Main episode linksThis episode was brought to you by… Impact.comAbout your guest:Roger Lee has spent two decades in digital marketing, helping retailers drive additional online sales through paid marketing channels. Roger currently heads up the performance marketing team at Brand Collective, managing the paid search, paid social, affiliate and programmatic advertising for 17 brands including Reebok, Superdry and Shoes & Sox. From Commission Junction in the UK and GrowthOps in Australia, Roger has a deep history in affiliate marketing and is a long time partner of Impact.com. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Suzie Young, Head of Digital at Metagenics ANZ. Metagenics is the powerhouse behind Inner Inner Health Plus, Ethical Nutrients and Endura, as well as a practitioner-only range trusted by health professionals across the country. Suzie takes us inside the ambitious six-month transformation that replatformed both their B2B and DTC channels to Shopify Plus, introduced loyalty and subscriptions via Yotpo, and future-proofed their tech stack—all while navigating the complexities of a global business. With leadership roots in companies alongside talent from Amazon and Johnson & Johnson, Suzie shares how she empowered her team, avoided custom chaos, and balanced the needs of practitioners, patients and consumers.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest: Suzie Young is a results-driven Marketing and Digital Leader with deep expertise across ecommerce, CRM, CX and digital transformation. As Head of Digital at Metagenics ANZ—home to Inner Health Plus, Ethical Nutrients and Endura—she recently led a full B2B and DTC replatform to Shopify Plus in just six months, launching subscriptions, loyalty and a new tech stack. Suzie is passionate about agile leadership, building high-performing teams, and creating digital experiences that deliver long-term customer value.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we sit down with Adam Furness, Managing Director of Impact.com APAC, to dive into the tech, brands, and strategies driving his success. Adam shares his love for July Luggage, reveals how Gong's AI powered platform helps him manage his team at Impact.com, and discusses his daily dose of business news from the Fear and Greed podcast. He also opens up about the challenges of balancing tasks and relationships as a leader, offering practical tips on how to nurture both for long-term growth.Check out our full-length interview with Adam Furness here:Main episode linksThis episode was brought to you by… Impact.comAbout your guest:Adam Furness is the Managing Director of Impact.com APAC, where he is transforming how brands leverage partnerships to drive growth and engagement. With over two decades of experience in digital and media technology, Adam has helped global brands such as Uber, Airbnb, and Ticketmaster unlock the full potential of partnership automation. Under his leadership, Impact.com has become the leading platform for managing all types of partnerships, from influencers and affiliate marketing to B2B collaborations and content commerce. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Ryf Quail, Managing Director of Comexposium and the man behind NRF: Retail's Big Show Asia Pacific, the region's largest retail event. Ryf shares the mindblowing innovations across the APAC from 8-minute deliveries in India to how marketplaces like Shopee and Tokopedia are dominating cross-border eCommerce. We also explore how Kmart and Anko are successfully scaling into APAC and why Aussie retailers need to look beyond the US and UK for growth. Plus, Ryf takes us inside some of the biggest boardrooms in retail—including a meeting with the CEO of JD.com.If you're as fired up about the future of retail as we are, we've got some exciting news. We're heading to NRF Retail's Big Show Singapore this June, and we're taking a small group of Aussie eCommerce leaders with us! Register your interest now at addtocart.com.au.This episode was brought to you by: Shopify PlusKlaviyoAbout your guest:Responsible for the successful launch of Asia Pacific's biggest retail trade show, NRF: Retail's Big Show Asia Pacific, Ryf Quail has worked both in the industry and on the industry. Prior to NRF APAC, Ryf stamped iMedia Online Retail Summit Australia as the most loved eCommerce on the calendar delivering an NPS of 87 with a financial performance to match. He also ran iMedia Summits of various flavours across the region. Prior to that he has run digital and media agencies across ANZ, lead digital marketing and CRM across APAC for Deloitte, as well as playing leading roles in Nike Australia's first eCommerce trial and the launch of Internet Banking for ANZ across Australia and New Zealand. He holds an MBA with the University of Otago and loves Ducati motorcycles!About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

How do the founders of Sodii stay ahead in the hyper competitive hydration market? In this Checkout episode, Jason Thomas and Cale McPherson talk about personal health hacks like homemade saunas and ice baths, why they draw inspiration from disruptor brands like Chief and HOKA and how they're balancing Sodii's rapid growth with personal milestones like fatherhood. They also chat about their top book recommendations (Simon Sinek's ‘Start with Why' and ‘Seth Godin's ‘The Practice') and explain why authenticity and focus are key to thriving in business and life. Check out our full-length interview with Jason and Cale here:Main episode linksThis episode was brought to you by… Deliver In PersonKlaviyoAbout your guests:Cale McPherson and Jason Thomas, Co-Founders of Sodii, shared a mutual vision for a better electrolyte product that wasn't available in Australia. Their combined passion for health, wellness, and innovation led them to experiment with hydration products to fill this gap. Frustrated by the lack of quality options in the market, they developed Sodii, which has since become Australia's highest-rated electrolyte product. Teaming up with health experts and practitioners, Sodii is creating game-changing products that are reshaping how Aussies think about salt and hydration.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.