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In today's exclusive episode, Merline McGregor, Pattern's Managing Director AZN, joins Add To Cart to unpack what that shift really means for brands navigating Amazon, TikTok Shop and AI-driven discovery. From Amazon's continued dominance to the uncomfortable truth that your brand might already be selling on marketplaces without your control, this conversation challenges the idea that everything should still funnel neatly back to your DTC site.Today, we're discussing:Why over 90% of Aussies are now shopping via marketplacesThe real reason Amazon keeps winning in AustraliaWhat “retail readiness” actually means for brandsWhy your product might already be on Amazon, without you controlling itHow TikTok Shop could reshape ecommerce team structuresThe shift from single-channel ecommerce to fragmented commercePattern's Consumer Marketplace Report 2026 now available here.Connect with MerlineExplore PatternSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Download Shippit's Commerce Delivery Report 2026 for free.At NRF in New York, Shopify and Google announced something that could quietly reshape the foundations of ecommerce: the Universal Commerce Protocol (UCP).In this episode, James Johnson, Enterprise Leader at Shopify Australia, joins Bushy to unpack what UCP actually is, why agentic commerce is accelerating faster than most retailers realise, and what operators should be doing right now to prepare.Because while AI shopping sounds futuristic, the data says it's already happening: Since January last year, Shopify has seen a 9x increase in AI traffic to merchant storefronts and a 14x increase in orders originating from AI searches. This isn't theory. It's distribution.Today, we're discussing:What the Universal Commerce Protocol (UCP) actually is, and why it's more than just another tech acronymThe 9x growth in AI traffic and 14x growth in AI-originated ordersWhy agentic commerce is a new distribution channel, not the death of the storefrontHow AI agents like Gemini, ChatGPT and Copilot are reshaping product discoveryThe difference between AI traffic and AI conversionHow tools like Shopify's Knowledge Base and Sidekick prepare you nowWhat retailers should be doing in the next 12 monthsConnect with JamesExplore ShopifyDownload Shippit's Commerce Delivery Report 2026 for free. SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Dave Thompson, founder of Run Remote and Hometime, has built and operated businesses across ecommerce, marketplaces and venture studios, and what stood out wasn't a tactic, it was a mindset. He kept coming back to one word: leverage. Designing businesses so they scale through systems, distributed teams and smart tooling, not just headcount. In this Playbook, we revisit Dave's philosophy and connect it with lessons from Alice Williams (Ovira), Damien Smith (Boozebud) and Serene Lim (Gellae). All very different operators, all solving the same problem: how to grow without just throwing more people at it.In Today's Playbook:Why hiring is often a reflex, and what to question before you post the job adHow Dave Thompson designs businesses around leverage, not headcountWhy distributed teams and modern tools create capital efficiency at scaleHow Ovira restructured roles to remove handoffs and speed up decision-makingWhy shared tech architecture prevents duplicated teams as you growHow Gellae uses automation to remove repetitive work without killing creativityConnect with Dave Thompson Explore Run Remote and HometimeRunRemote's main episodeOvira's episodeBoozBud's episodeGellae's episodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

As the Founder of IGU Global, Nick Gray has spent decades inside some of the world's most influential brands including Nike, Adidas and Westfield. Today, he works with ecommerce and retail leaders who feel stuck between optimisation, automation and a creeping sense that something isn't quite landing with customers anymore.On today's episode of Add To Cart, Nick joins Nathan Bush and Rosa-Clare Willis (making her first superstar appearance on the pod as co-host) to unpack why so many brands are doing “everything right” and still struggling to build trust, loyalty and momentum.Today, we're discussing:Why emotion drives ecommerce decisions long before logicThe difference between convincing customers and helping them decideHow over-optimisation creates doubt instead of trustWhy AI should amplify judgment, not replace itWhat emotionally intelligent brands do differently onlineConnect with NickExplore IGU GlobalSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

James Hurman, founder of Previously Unavailable and one of the sharpest marketing strategists in the region, analysed data across dozens of retail brands and billions of dollars in transactions. What he found flips the default ecommerce logic on its head. Growth didn't come from retaining more customers. It came from retaining the customers who increased their spend over time.That insight became the foundation for this Playbook.In this Playbook:Why the brands retaining the most customers are often growing the slowestHow to identify which retained customers actually increase lifetime valueWhat Culture Kings learned about “toxic products” and one-and-done buyersWhy Who Is Elijah stopped discounting its Discovery SetHow Ryderwear protects margin by excluding high-propensity buyers from discountsThe difference between retention volume and retention valueHow to rebalance loyalty and penetration for sustainable ecommerce growthConnect with James Explore Previously UnavailableJames' main episodeCulture Kings' main episodeWho Is Elijah's main episodeRyderwear's main episodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Can ecommerce still be simple? And can it still scale?Cooki Haircare is a solid shampoo and conditioner brand Jaimee and her husband Lucas acquired as a “business in a box”, originally doing just four sales a day. Fast forward, and the brand is now generating over $3 million in annual revenue, powered by a lean team, a tight channel mix, and an unusually deep connection with its customers.Today's conversation is a masterclass in restraint, and why sometimes, doing less is what unlocks growth.Today, we're discussing:Scaling ecommerce profitably with a lean, lifestyle-first setupWhy focus on one channel can outperform spreading across manyUsing customer reviews as a growth engine, not just social proofBuilding a niche brand through product obsession and clarityHow deep customer understanding drives conversion, bundles and retentionConnect with JaimeeExplore Cooki HaircareSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In the early days, culture just exists. The founder's in the building. Decisions are fast. Everyone knows why the business exists and how things get done. It's messy, but it works. But then the brand grows. Headcount increases. Layers appear. Process sneaks in. Suddenly, the thing that once felt like an advantage starts to feel fragile. Not broken, just thinner. Harder to rely on.Today's Playbook pulls together lessons from operators who've been through that exact moment and come out the other side. Not by trying to “protect the vibe”, but by treating culture like infrastructure: something that has to be designed, maintained, and occasionally rebuilt.In today's playbook:Why team culture usually breaks during change, not growthHow to build trust before introducing process and structureThe role of communication rituals in stabilising teams at scaleWhy measuring trust beats chasing engagement scoresHow calm leadership prevents culture from fracturing under pressureUsing team culture as a quality control mechanism as you scaleConnect with EmmaExplore Culture KingsCulture Kings' episodeBirdsnest's episodeThe Body Shop's episodeEcosa's episodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Five years ago, Danielle joined us as the founder with a bold idea, a bootstrapped balance sheet, and a firm belief that Merry People would never discount. Fast forward to today and the business looks very different. International revenue now makes up half of sales. The team has grown to more than 30 people. There's a physical retail store. And Danielle has navigated global expansion, copycats, tariffs, two children, and the emotional weight of scale… still not discounting.This episode isn't a victory lap. It's a check-in on what happens after the breakout. Today, we're discussing:What actually compounds over five years in ecommerceWhy never discounting became a brand asset, not a constraintHow international growth forces you to rebuild your playbookThe hidden emotional cost of scaling while starting a familyWhy reflection, restraint, and saying no matter more at scaleConnect with DaniExplore Merry PeopleSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In this Add To Cart Playbook, Bushy revisits three recent episodes that all land on the same insight from different angles: fit isn't a logistics problem, it's a confidence problem. When customers don't trust the outcome, they hesitate, bounce, or buy three sizes and hope for the best. And the most expensive part of that behaviour is the bit brands never see: the sale that never happened.In today's Playbook: Why size anxiety is one of the biggest hidden conversion killers in fashion ecommerceHow confidence at the decision point drives higher conversion and AOVWhy fit should be treated as a pre-purchase experience, not a post-purchase problemHow AS Colour uses hero franchises to reduce PLP overwhelmWhy “try before you buy” can outperform traditional checkout modelsHow removing commitment can unlock higher-value customersConnect with ZoltanExplore Magic FitMagic Fit's EpisodeAS Colour's EpisodeTry With Mirra's EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In this episode of Add To Cart, Bushy chats with Maheer Shah, founder of Dr Grillz, a.k.a a dentist who turned a cultural obsession into a global, made-to-order ecommerce business. What began as a passion project quickly became something much bigger: a brand sitting at the intersection of self-expression, trust, and technology, built without a typical target market or ecommerce playbook.Today, we're discussing:Building visibility for a product that doesn't fit a traditional ecommerce personaWhy psychographics matter more than demographics when your audience is everywhereTurning a high-trust, bespoke product into a scalable ecommerce systemThe role of culture, emotion, and status in purchase decisionsUsing technology like 3D printing and AR to remove friction, not add hypeWhy passion-led ideas aren't “too niche”; they're often the most defensibleConnect with Dr. Maheer ShahExplore Dr GrillzSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Customer experience has been living in the wrong part of the business. It has been treated as reactive. Operational. Something you scale after growth, not something you design for growth. But a decent number of high-performing brands are quietly flipping that thinking. They are treating customer experience not as a clean-up crew, but as infrastructure. Something that compounds over time. Something that directly shapes retention, lifetime value, and profitability.In this Playbook:The difference between customer service and customer experience, and why confusing the two limits growthWhy CX should be treated as an operating system that runs the business, not a single departmentHow removing everyday support friction can reduce costs and unlock new revenueWhy the refund and returns experience is one of the strongest predictors of repeat purchaseHow community feedback and discomfort signal trust, not failureWhen slowing down product launches and drops actually improves customer loyalty and long-term performanceConnect with EmilyExplore Emily Elvey ConsultingEmily Elvey's main episodeOrder Editing's main episodeRefundid's main episodeBlackMilk's main episodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's episode, Nathan sits down with Tara McKeon, Founder of Proud Poppy, to unpack what really happens when a fashion ecommerce brand scales to $20M. From near-miss moments that threatened the business, to the decisions that helped pull it back from the edge, Tara shares a refreshingly honest take on growth, leadership, and why community ended up being Proud Poppy's most powerful advantage.It's a conversation that strips away the highlight reel and gets into the parts of ecommerce growth most founders quietly wrestle with.Today, we're discussing:What scaling to $20M really costs in stock, cashflow and operational pressureWhy community mattered more than paid media when things got toughThe risks of international expansion when timing doesn't cooperateHow transparency with customers can strengthen trust instead of damaging itWhich “nice-to-have” ecommerce tools get cut first under pressureWhat founders should think about before committing to stores, warehouses and long-term overheadsGet 15% off at Proud Poppy with code ATCPOD - ends 11:59pm, 31 Jan.Connect with TaraExplore Proud PoppySMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

While most conversations are wrapped up in AI, content hacks, clever creatives or customer service workflows, the brands that keep showing up year after year tend to share one unglamorous trait. They make consistently good products. And they're willing to make uncomfortable decisions to protect that standard.Today's Playbook dives into product-led ecommerce through the lens of founders who treat product not as a department, but as the operating system of their business. Brands that don't ignore marketing or growth, but refuse to let either compensate for mediocre products.In today's Playbook: Why product-led ecommerce still wins long-termTreating product quality as the growth engineKilling launches that don't meet customer standardsValidating quality through blind testingUsing reviews and returns as product signalsMoving customers from product like to product joyDefining and protecting non-negotiable quality standardsHow product obsession creates a durable ecommerce moatEcosa's main episodeHeaps Normal's main episodeNontre's main episodeMuscle Republic's main episodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Adam Jelic didn't set out to build a cult stationery brand. He was just trying to get his own head straight. Anxiety, big ideas, too many thoughts, not enough direction. So he did what a lot of founders eventually do. He built the tool he wished already existed. Fifteen years later, MiGOALS is stocked everywhere from Officeworks to Barnes & Noble, used by Canva, Lululemon and Apple teams, and quietly helping thousands of people untangle their thinking.Today, we're discussing:How MiGOALS grew from a personal coping tool into a global stationery and wellness brandWhy writing goals down improves focus, belief and momentumThe role of anxiety, self-awareness and clarity in entrepreneurshipStaying disciplined in a world full of distractions and opportunitiesExpanding into the US market using Amazon as a growth leverBalancing analogue products with digital tools and AICommunity, accountability and why progress equals happinessPractical advice for setting meaningful goals in 2026 and beyondConnect with AdamExplore MiGOALSSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

To kick off 2026, we're looking back at the five most downloaded episodes of 2025 and the ideas that resonated most with ecommerce leaders this year.From practical frameworks for adopting AI without losing the human edge, to rethinking customer experience, localisation at scale, agentic AI, and the real-world mechanics behind a 48% conversion lift, this countdown captures the conversations shaping where ecommerce is heading next.If you missed any of these episodes the first time around, this is your cue to add them back to the queue, and start 2026 with sharper thinking, clearer priorities, and ideas worth implementing.SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Between tariffs landing faster than expected, Amazon tightening its grip on customer expectations, B2B finally stepping into the spotlight, and APAC proving it's anything but a “secondary” market, this was a year that forced operators to rethink fundamentals.In this special wrap-up episode of Add To Cart, Bushy revisited the eight conversations that personally shaped how he thinks about ecommerce, leadership, and growth. Not the most downloaded episodes. Not the loudest trends. But the ones that landed, lingered, and changed perspective.SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

James Hurman has spent years shaping how the world understands brand building. An award-winning strategist, author and co-founder of Tracksuit, he's become a global voice for effectiveness at a time when marketing teams are under more pressure than ever. In today's episode, James dives into the real drivers behind brand growth, and why the industry must move on from its obsession with doing “more with less”.Today, we're discussing: Why “doing more with less” is the wrong mindset for brands that want to growThe Klaviyo research revealing why high retention often equals slower growthHow to identify the customers who actually increase long-term revenueWhy loyalty programs rarely drive scale and what to prioritise insteadHow Tracksuit is changing the way marketers prove brand impactThe role of mass reach, contextual media and cultural relevance in 2026Why AI can ideate but still can't judge creative quality like a humanWhat ecommerce brands should focus on to scale confidently into 2026Connect with JamesExplore Previously Unavailable Klaviyo x James Hurman researchJames' books SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Most ecommerce founders dream of having customers who buy again and again. But what if your product's so good, they never have to? That's the challenge facing durable product brands like she wear, Ecosa, and Snotty Noses Australia. When your boots, mattresses, or devices are built to last for years, how do you keep growing without compromising quality or purpose?In this playbook: Why durable, long-lifespan products break traditional ecommerce growth modelsHow to build a consumable ecosystem around a single hero productThe role of word of mouth when repeat purchase is limitedHow customer use cases can reveal new product categories you never planned forHow to turn durability into your brand moat, not a commercial constraintThe shift from selling products to designing experiences and ongoing utilityConnect with StaceyExplore she wearSnotty Noses' EpisodeKlipsta's EpisodeEcosa's EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Zimbabwe-born entrepreneur Dave Thompson, co-founder of Hometime and founder of RunRemote, didn't grow up around traditional career paths. He grew up around entrepreneurs, everywhere, all the time. That foundation shaped a career built on freedom, leverage and the belief that business should serve your life, not swallow it.In today's episode, Dave shares how he took a Bondi Airbnb experiment and turned it into a multi-country, 200-person operation with institutional investment… and then walked away to build an entirely new model of entrepreneurship. Through RunRemote, he's helping ecommerce teams hire top global talent without the middleman, bloated margins or opaque BPO models.Today, we're discussing:How Dave built Hometime from a Bondi Airbnb listing into a 200-person, multi-country operationThe formula behind his “zero-to-one” founder mindset and venture studio approachWhy global talent is becoming ecommerce's biggest competitive edgeHow Run Remote is reinventing offshore hiring for quality, transparency and cost efficiencyThe systems, frameworks and mindset shifts founders need to scale without burning outConnect with DaveExplore RunRemoteSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

For years, B2B sites were the forgotten sibling of ecommerce: functional, clunky, and built for systems, not humans. But AS Colour's Joe Sharplin is flipping that script. A designer turned digital lead, he's bringing craft and customer-first thinking to wholesale. And those subtle differences are making a world of impact.In today's Playbook:Why the customer (not the tech stack) should drive every B2B decisionHow AS Colour blends D2C simplicity with wholesale powerThe importance of knowing your professional buyer and their real purchasing behaviourLessons from Total Tools on using data and loyalty to personalise B2B at scaleHow Dan Ferguson grew B2B revenue by leveraging platform-native featuresWhy self-service is becoming the default expectation for modern B2B buyersConnect with JoeExplore AS ColourBrett Sinclair's EpisodeDarren Gunton's EpisodeDan Ferguson's EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In this episode of Add To Cart, Jevon Le Roux joins Nathan Bush to share how Keeyu is turning customer service on its head. Instead of managing complaints, Keeyu's AI agents proactively detect and fix order issues (like stuck parcels, refund delays, and failed payments) before the customer ever asks, “Where's my order?”Today, we're discussing:Why most CX tools are stuck in reactive mode, and how Keeyu flips the modelThe moment Jevon and his co-founders realized they could automate complaint preventionWhat a “customer promise” is, and how Keeyu uses it to track every orderHow AI agents are solving operational issues across 50+ ecommerce systemsWhy leading retailers are using Keeyu to reduce ticket volume and team burnoutWhere ecommerce AI is heading, from automation to intent-based prioritizationConnect with JevonExplore KeeyuSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

AI agents aren't just a futuristic idea anymore. They're showing up in every tool ecommerce teams use, from Shopify Sidekick and Klaviyo to Google Ads and Gorgias. But as David Brudenell, CEO of Decidr, pointed out on Add To Cart, most teams still treat AI like a virtual assistant for repetitive tasks. The real power comes when you teach agents to chase outcomes, not instructions.In this playbook:Why outcome-driven AI agents outperform task-based automationsHow dynamic nudges can respond to real customer behaviour, not rigid templatesHow to train agents to think in margins, lifetime value and profitable product recommendationsHow AI can clean and interpret data to surface insights fasterWhy clean, connected data is the foundation for every effective AI agentHow to plug agents into your team's daily workflow so insights move at the speed of ecommerceConnect with DavidExplore DecidrSonia Friedrich's EpisodeMike Rhode's EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand's proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion.Today, we're discussingHow Magic Fit is transforming Citizen Wolf's custom-fit DNA into a scalable SaaS tool for retailersWhy “fit confidence” is the most underrated growth driver in ecommerceThe economics of sustainability: what happens when good intentions meet hard marginsThe data opportunities hiding inside your customers' fit preferencesHow Magic Fit gives retailers real-time data on size gaps and lost salesThe future of pre-purchase personalisation: from fit and fabric to colour and climate confidenceConnect with Zoltan Explore Magic FitSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Every ecommerce founder loves the idea of bundles. More value for customers, more margin for you, right? But the art of bundling goes way deeper than “add two, save ten.” The best bundles don't just boost AOV: they guide customers through the chaos of choice, making buying decisions feel effortless.Clare Spelta from Bon Maxie has been on that journey. Her approach to bundling isn't about stacking products for dashboard glory, it's about understanding how real people shop.In this Playbook:How Clare from Bon Maxie uses real customer data to design bundles that convertWhy Different Drop and Krumbled Foods turn intent signals into instant upsellsWhat LVLY and The Body Shop taught us about managing choice without killing conversionHow Domino's, Kakadu Plum Co., and Lust Minerals use storytelling to drive perceived valueWhy the most effective bundles focus on effort saved - not dollars offBon Maxie's Main EpisodeDifferent Drop's EpisodeKrumbled Foods' EpisodeLVLY's EpisodeThe Body Shop's EpisodeDomino's EpisodeKakadu Plum Co's EpisodeLust Minerals' EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she's steering one of Australia's most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product.Today, we're discussing: How Culture Kings evolved from a founder-led business into a global team without losing its edgeWhy Emma believes “disruption creates opportunity” and how to manage change in high-growth environmentsWhat Gen Z really wants from work  (and how to keep them engaged)How AI and short-form content are transforming training, learning and hiringWhy collaboration and empathy are the underrated superpowers of ecommerce teamsConnect with EmmaExplore Culture KingsSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Funding growth in ecommerce isn't just about raising cash: it's about choosing capital that matches your stage, strategy, and stress tolerance.Kirstin Hunter, CEO of Birchal, has seen equity crowdfunding evolve into a serious growth engine for ecommerce brands. By turning loyal fans into investors, founders are able to extend the customer relationship into ownership, deepening connection and advocacy in the process.In Today's Playbook:How Birchal's Kirstin Hunter helps brands raise capital without giving up controlWhy community-led crowdfunding builds deeper customer loyalty and advocacyThe pros and cons of revenue-based finance with insights from Tractor Ventures and WayflyerHow Who Is Elijah used profitability to pivot and regain brand controlWhy investor readiness starts with clean systems, solid data, and clear unit economicsHow to match your funding pace to your business stage and stress toleranceConnect with KirstinExplore BirchalTractor Ventures' EpisodeWayflyer's EpisodeWho Is Elijah's EpisodeGlow Capital's EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's exclusive episode, Ghanda Clothing's CIO Silvan Baard joins Convert Digital's Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify's first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.Today, we're discussing: Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)How the team built a headless Shopify experience before it was coolThe automations that keep Ghanda's lean team moving at scaleWhy checkout isn't the end of the shopping journey, it's the beginningThe future of unified commerce: CDPs, POS, and camera-based in-store analyticsConnect with SilvanConnect with AndrewExplore Convert DigitalSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

After years leading CX and customer service teams at M.J. Bale, Meshki and ZeroCo, Emily Elvey's built a reputation as one of Australia's sharpest voices in ecommerce experience design. In today's chat, she's joining Bushy to unpack what's really driving customer satisfaction, retention and sanity during peak season.Today, we're discussing…The three fixes to make before Black Friday - and why your policy pages are killing conversionsHow to use CSAT data the right wayWhy taking your customer service team out for lunch might save your peak seasonPlanning for worst-case scenarios: how to roster, resource and survive inbox overloadThe psychology of returns and the tension moments that make or break loyaltyTurning customer service into a sales engine, and training teams to upsell with empathyHow to build AI agents that actually sound like your brandThe link between employee satisfaction and customer retentionHow to glue all your customer data together for one source of truthConnect with EmilyExplore Emily Elvey ConsultingSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's Playbook, Richard Stevens from Zyft breaks down how real-time pricing is reshaping retail. With over 130,000 product searches a day, Zyft gives retailers live visibility into pricing and stock data, turning what used to be a quarterly task into a daily advantage. In this Playbook:Why “set and forget” pricing no longer works in ecommerceHow Zyft's real-time data gives retailers a live market viewThe role of trust and transparency in pricing perceptionHow dynamic incentives can double conversion with minimal margin lossWhy marketplace consistency and channel hygiene are non-negotiableConnect with Richard StevensExplore Zyft ShopGrok EpisodeParticular Audience EpisodePattern EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond.Today, we're discussing:How to build an edge competitors can't replicate - even in a copycat marketWhat Ecosa learned from a 15-month product flop (and why Ringo calls it a win)The AI tools cutting Ecosa's product development time in halfThe real secret to staying lean while still blowing customers awayWhy genuine word-of-mouth will always beat referral codesConnect with RingoExplore EcosaSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

While most retailers are still wondering how to “show up” in ChatGPT or Perplexity, Heather's already doing it -and seeing results.Instead of chasing SEO hacks, she's using Shopify's Knowledge Base to train the machine. That means teaching large language models (LLMs) exactly how to understand her store, from product details to reviews and policies, so when customers ask “where can I find this near me?”, Nutrition Warehouse appears as the answer.In Today's Playbook:How Shopify's Knowledge Base can train AI models to understand your storeWhy structured, transparent product data is your new growth engineThe lessons from HealthPost, she wear, and StudioHawk on building AI-ready systemsHow to make your brand discoverable across ChatGPT, Perplexity, and GeminiWhy clean data, structure, and speed matter more than hacksConnect with Heather Explore Nutrition WarehouseHeather's Main Episode #551Abel Butler's Episode Stacey Head's EpisodeHarry Sanders' EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

David Chinn, CEO and Co-Founder of Lexer, knows better than most that retailers are drowning in data but starving for insight. Since 2015, he's been helping brands like Cotton On and Rip Curl unify their customer data and use it to drive measurable growth. From tackling TikTok Shop duplicates to using AI for smarter segmentation, David and his team are showing what's possible when retailers actually take control of their customer data.Today, we're discussing:How first-party data is reshaping ecommerce in a cookieless worldThe messy side of marketplaces like TikTok Shop and how to fix duplicate dataWhy the smartest retailers focus on their top 25% of customersZero-party data done right (and when to ask for it)How Lexer is using AI to turn insights into real-time actionWhat's next for data-driven retail and where brands should focus in 2025Connect with DavidExplore LexerSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Most brands still see payments as a cost centre: something to minimise rather than optimise. Caroline Tran from Hello Clever is flipping that mindset. Her approach transforms the payment rail itself into a driver of growth by connecting real-time payments with real-time rewards. “Cashback feels like a gain, whereas discounts feel like a loss.” That simple shift is redefining how merchants view both margin and loyalty.In Today's Playbook:How Hello Clever is using real-time payments to power instant cashback and loyaltyWhy cashback feels like a gain while discounts erode brand valueWhy Sonia Friedrich says friction is the ultimate conversion killerThe key to turning payment rails into marketing assets that grow both margin and trustConnect with Caroline Tran Explore Hello CleverListen to Caroline's main episodeEpisode #392 with SoniaSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's episode, Stacey Head, founder and CEO, shares how she bootstrapped she wear from a side hustle into a multi-award-winning ecommerce brand: without investors, without mentors, and with a healthy dose of stubbornness. From surviving Meta's algorithm shifts to launching virtual fittings that convert like crazy, Stacey's story is one for every ecommerce operator who's ever wondered how to build a niche into a movement.Today, we're discussing:The scrappy early days of launching she wear with zero experienceThe moment her website exploded Why Meta's changes are forcing authentic brands to rethink socialsHow virtual fittings are driving trust and conversion onlineThe power of word of mouth for creating an engaged communityWhat AI could mean for the future of fit and personalisationBecoming a leader in a male-dominated fieldConnect with Stacey HeadExplore she wearSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Privacy policies might be the most ignored part of an ecommerce site, but they're also one of the most important. In today's playbook, Marianne Marchesi, founder of Legalite, is turning the traditional approach on its head: “Don't even bother with T&Cs and privacy policies if you're not going to do the work in the background to make sure that you're actually practicing what you preach.”In today's PlaybookHow to write a privacy policy that reflects your real data practicesThe simple audit every ecommerce brand should run before updating policiesWhy “cleaning out your data” could save your businessHow to get clear, explicit consent from customers before privacy laws changeWhat Legalite, Civic Data and IAB Australia all agree builds true trustConnect with MarianneExplore LegaliteEpisode #119 with Civic DataEpisode #444 with IAB AustraliaSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's episode, AS Colour's Head of Ecommerce, Joe Sharplin, takes us through his leap from product design into digital leadership and what it really takes to build an online experience that keeps both wholesale giants and everyday shoppers happy. We're talking thousands of SKUs, colourways that could make your head spin, and the joys of rolling out new features across five different regions. Spoiler: it's not easy. At all.Today, we're discussing:How AS Colour scaled B2B eCommerce into a self-service global powerhouse.Balancing wholesale and D2C without compromising brand experience.The complexity of managing thousands of SKUs, colourways, and product variants.Why BigCommerce became the backbone of AS Colour's tech stack.The role of loyalty programs and pricing tiers in B2B growth.Global expansion into the US and EU, and the logistics behind it.Connect with JoeExplore AS ColourSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay.In Today's Playbook:How memobottle turned complex manufacturing into its best defenceWhy Quad Lock's brand recognition outperforms any patentThe operational moat behind Tinyme's personalised productionWhat Legalite's Marianne Marchesi says about auditing hidden IP assetsWhy smart operators see IP not as paperwork, but as a foundation for growthConnect with Jonathan & Jesse Explore memobottlememobottle's main episode #545Quad Lock episode #117Tinyme episode #465SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's Add To Cart episode, Clare sits down with Bushy to reflect on Bon Maxie's 10-year journey, from the early days of handcrafting in a sawdust-filled garage to manufacturing internationally. She explains how she's built a customer-first brand while also shaping her business to suit her family's needs, rejecting the traditional idea of what a “big” business should look like.Today, we're discussing:How Clare transformed a jewellery storage frustration into Bon Maxie's first cult product, and what it took to move from hand-drilled plywood to scaled manufacturing.The obsessive product design philosophy behind Bon Maxie's bags, wallets, and organisers: from strap lengths to zipper strength.The reality of outsourcing production overseas: quality control, communication challenges, and why understanding the process before you delegate is critical.How Bon Maxie built a fiercely loyal community through authenticity, from late-night pizza box photoshoots to Betty White gifs in Facebook ads.Why Clare believes messy, radically honest marketing cuts through more than polished perfection in today's ecommerce landscape.The shift from serving repeat customers to acquiring new ones, and how Clare adjusted her ad strategy, content, and product range to match.Redefining success: what it means to grow a business on your own terms, balance family priorities, and design a lifestyle that works rather than chasing traditional scale.Connect with Clare Spelta Explore Bon MaxieSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

AI gets thrown around as the answer to cutting costs and speeding things up. Michelle Reeves, Co-founder and CEO of Zipline AI, has a different take. “AI should never replace the relationship”, she says. “It should free us up to focus more on what really matters to customers”. In other words, the real opportunity isn't to automate customers out of the picture: it's to pull them in closer.In Today's Playbook:How Zipline AI helps brands like Disney, Gucci and Hugo Boss use co-creation to boost engagementWhy Gen Z spends billions of hours creating digital products and what it means for brand loyaltyHow Pet Circle used semi-automation to turn a “dog on a diet” moment into customer care goldWhy Good Pair Days built a Spotify-style recommendation engine for wine loversThe power of treating AI as a creative playground that secretly collects high-value customer dataConnect with MichelleExplore Zipline AIMichelle's main Episode #543Pet Circle Episode #396Good Pair Days Episode #423SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Kirstin's career has zig-zagged through medicine, law, consulting, co-founding Future Super, and leading Techstars in Sydney before stepping into the CEO seat at Birchal, Australia's largest equity crowdfunding platform. With more than 300 campaigns and $200 million raised, Birchal is now a powerhouse for ecommerce founders who want to scale while activating their most loyal customers as shareholders.Today, we're discussing:How Birchal helps ecommerce brands like Outland Denim, Zero Co and Sneaker Laundry raise millions by turning loyal customers into investorsThe sweet spot crowdfunding occupies between Kickstarter, bank loans and VC: without the headaches of fulfilment or personal guaranteesWhy ongoing shareholder communication is the secret to future raises and brand loyaltyHow crowdfunding campaigns act as marketing campaigns, boosting awareness, employer brand, and even salesThe brutal stats on gender and diversity in funding, and why crowdfunding can close the gap for underrepresented foundersKirstin's vision for a future where Australian crowdfunding creates thousands of new millionaires, just like Revolut in the UKConnect with KirstinExplore BirchalSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

What does it take to turn a routine product into a subscription powerhouse?In this Add To Cart Playbook, Nathan Bush sits down with Jaryd Terkelsen, Co-Founder of BeforeYouSpeak Coffee, the Brisbane-born brand now doing seven figures, stocked in more than 1,500 stores globally, and even backing an Alpine F1 team.Jaryd reveals how BeforeYouSpeak flipped the switch on subscriptions (after years of keeping them hidden) to build one of the stickiest ecommerce models in the game. Today, their average subscriber reorders nearly ten times.This episode unpacks how Jaryd and the team:Balanced retail partnerships with direct-to-consumer subscriptionsDesigned irresistible first-time offers that drive trial and loyaltyBuilt a system that makes churn the exception, not the ruleIf you're wondering how to make subscriptions work without annoying customers (or your retail partners) this playbook is packed with insights you can put to work straight away.Connect with JarydExplore BeforeYouSpeakJaryd's main Episode #541FunDay Sweets Episode #317Klipsta Episode #491SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Explore KADI | StudioHawkHarry Sanders is best known as the founder of StudioHawk, Australia's largest dedicated SEO agency. But in this episode of Add To Cart, Harry reveals a new chapter: co-founding KADI Luggage, a consumer travel brand launched in 2023. His journey shows what happens when deep digital expertise meets product ambition: you get a brand that's innovating how Australians pack for travel, and a founder who can talk the talk and walk the walk.Today, we're discussing:Why Harry decided it wasn't enough to just grow other people's brands, and what pushed him to step out of agency life and into the world of consumer products.How KADI Luggage was bornWhat it's like to move from services to productThe SEO-first principles that shaped KADI's site from day oneWhy digital PR and data storytelling are outperforming old-school SEO tricksThe empathy shift: how running KADI has changed the way Harry thinks about StudioHawk's clients The bigger picture: Harry's vision for KADI, and the lessons he's bringing back into StudioHawkConnect with HarryExplore KADI | StudioHawkSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she's now driving digital growth for one of Australia's most beloved health food brands.In this episode, we cover:How a benefit-led quiz skyrocketed conversionsWhy quizzes aren't just acquisition tools, but service features that build long-term trustThe game-changing move of syncing quiz data into Klaviyo flowsWhere AI fits in, and why it's not replacing quizzes just yetConnect with Jennifer GilbertExplore Nutra OrganicsSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

David's journey has been anything but ordinary. From studying zoology to leading AI-driven organisations, he's built a career at the intersection of technology and business. Today, at Decidr.AI, he's helping ecommerce brands cut the manual “tippy-tapping” across SaaS tools, unify their data, and make decisions that fuel growth instead of just efficiency.Today, we're discussing:The difference between agentic AI, AI agents and LLMs, and why ecommerce leaders should careHow agentic AI can shift businesses from task-based to goal-driven decision-makingThe pain of point solutions and why endless app-stacking is unsustainable for ecommerceHow Decidr.AI builds a single-source database across platforms like Shopify, Xero, Klaviyo and Google AdsWhy Decidr's goal-oriented apps outperform traditional chatbots and how one ecommerce client achieved 5% revenue growth in just 8 weeksInsights from Decidr's AI Readiness Index, showing that most Australian SMEs are prioritising efficiency over growthThe Edible Beauty case study, showcasing agentic AI in real-world ecommerce customer journeysWhat an AI roadmap for SMEs should look like in 2025Edible Beauty Case StudyConnect with DavidExplore Decidr.AISMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's Checkout, CEO and Founder of Try With Mirra, Pete Ceredig-Evans, gives us a behind-the-scenes look at what fuels his ecommerce brain, from the books that shaped his leadership style to the £400 iPhone book accident that still haunts him.In this episode, we cover:The most expensive online shopping mistake you'll hear this weekHow Romy The Brand blends fashion and art, and why Pete's obsessedThe one tool that powers TWM's remote ops, design, and onboardingThe books that changed how he builds cultureThe bold new move to launch the brand's own customer-facing appConnect with Pete Ceredig-EvansExplore Try With MirraSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Richard Stevens, CEO of Zyft, has spent his first six months steering the AI-powered shopping assistant through a period of explosive growth. With over 650,000 downloads, 100,000+ daily searches, and $7.5 million in fresh funding, Zyft is reshaping how Australians shop, and how retailers compete.Today, we're discussing:Zyft's origins and growth: from Damien Waller's vision in 2019 to 650,000 downloads and $7.5M raised in 2025.How the app works: Chrome and Safari extensions, mobile apps, barcode scanning, and live retailer feeds.The consumer mindset: why cost-of-living pressures have made shoppers more price-conscious and open to AI tools.Retailer opportunities: using Zyft's data and transparency to boost discoverability, credibility, and conversion.The future of shopping: what AI-powered price comparison means for retailers heading into Black Friday, Cyber Monday, and beyond.Connect with Richard StevensExplore ZyftSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In today's Checkout episode, we get to know Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia's leading personalised gifting brand. From tiny sandwich presses to Better Brother trophies, Mel and Matt share the weird things they've bought online, the tools they rely on, and what's keeping them up at night (spoiler: it's not the laser engravers this time).Listen to their main episode here.SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Today, Nathan is joined by Heather Earl, Head of Ecommerce & CX at Nutrition Warehouse, Australia's largest supplement retailer with more than 120 stores, nine private label brands and a fast-growing footprint in New Zealand. Twice recognised in the Top 50 People in Ecommerce, Heather has been at the centre of the brand's digital transformation: from migrating to Shopify and Klaviyo, to launching SameDaySupps and building a loyalty program that rewards customers for being active, not just shopping.Today, we're discussing…Heather's journey into ecommerce leadership at Nutrition WarehouseThe challenge of coming back from maternity leave straight into rapid industry changeRunning ecommerce across nine private label brands and 120+ retail storesMigrating to Shopify and Klaviyo to unify tech and simplify operationsDesigning an online experience that replicates in-store service and adviceLeveraging AI for search, personalisation and Shopify's Knowledge BasePersonalisation and customer profiling inside the upcoming NW Active Rewards programLessons from rolling out two-hour delivery across a national store networkHow staff training, handheld devices and even a Nutrition Warehouse GPT are reshaping in-store serviceUsing customer reviews, mystery shopping and data-led decision making to guide UX changesSurprising insights from PDP testing that lifted conversion rates by nearly 50%Balancing risk and reward in trialling new tools without overcomplicating the stackConnect with HeatherExplore Nutrition WarehouseSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In this Checkout episode, we go behind the scenes with Rosie Collins, Founder of personalised jewellery brand Deja Marc, a business known for turning sentimental moments into lasting pieces, and doing it all with lean systems and a strong sense of purpose.Today, we're discussing:Why Rosie has never been served an Instagram ad (true story)The retailers inspiring her right now, including Mecca and OrotonHow she's experimenting with new personalisation tools in ShopifyBuilding stronger customer connections through personalisationHer refreshing take on work-life design as a founder and mumSelf-care routines: tea and walks as daily resetsStrategies she uses to keep burnout at bayLeading a high-growth personalised jewellery brand while growing baby number twoWant the full story behind Deja Marc's rise? Listen to Rosie's main episode, here.SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Today's episode features Caroline Tran, Co-founder and CEO of Hello Clever. Caroline's journey is as unlikely as it is inspiring. From working in media to building one of Australia's most ambitious fintech startups, she's turned a simple belief, people should be clever with their money, into a global payments platform. Hello Clever now offers merchants real-time settlement, cashback-driven loyalty, and AI-powered insights across more than 20 markets.Today, we're discussing…How Caroline turned a consumer app into a global payment companyThe lessons (and costs) of being a first mover in a new industryWhy real-time payments matter for merchants' cash flow and customer experienceHow cashback campaigns can replace discounts and drive loyaltyThe psychology behind cashback vs discountingHow SMEs can plug in Hello Clever with minimal effortRaising $4.5m in seed funding to build compliance and global expansionWhy large merchants are slower to adopt real-time payments and what change management is neededExpansion into Japan and the US, and how they're navigating local banking systemsThe risks of fraud, scams, and returns in real-time payments: and how Hello Clever handles themCaroline's view on Gen Z's hunger for instant gratification and how cashback feeds itConnect with CarolineExplore Hello CleverSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Justin Irvine is the Co-Founder of The Aggregate Co, the behind-the-scenes ops partner trusted by some of Australia's most recognisable ecommerce brands, including Showpo, Meshki, Oz Hair and Culture Kings. Known for shaving costs, streamlining fulfilment and turning CX into a strategic weapon, Justin's helped move over a billion dollars in ecommerce GVM. And he's not slowing down.Today, we're discussing…The quirky neck-mounted light that's pure ops thinking in disguiseHow Betts Footwear is reinventing itself after 130 years in retailBuilding a BI stack that actually drives profit, not just pretty chartsWhy SKU-level data is the secret to scaling without margin leaksLessons from scaling The Aggregate Co at lightning speedSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community